Speaker 1: Y'all.
Speaker 2: That's an awful lot of coughs syrup. That's the dove
Speaker 2: on the crew shell. Let's get it, my guy, My god,
Speaker 2: nay two or three?
Speaker 1: What over with it?
Speaker 3: Bro?
Speaker 4: Awful lot of it was going on, your boy. That's
Speaker 4: stuff dub from the gut of the butter.
Speaker 2: That's it too easy, yo, And listen, that's exactly what
Speaker 2: it is, right. I mean, we came up a long way.
Speaker 2: It was a very long journey and it was tough,
Speaker 2: but we're here. But you had the guts to do it.
Speaker 2: You had the balls to do it.
Speaker 1: Pause. You had the balls to do it right.
Speaker 2: Because clothing brands they pop up all the time, right,
Speaker 2: and I think you you describe it best. It's like bread, bro.
Speaker 2: There's always going to be a need for bread, you
Speaker 2: feel me. And there's always gonna there's.
Speaker 4: Another bread brand coming going, but it's always going to
Speaker 4: be there.
Speaker 1: Yeah.
Speaker 2: And there's always going to be a need for a
Speaker 2: shirt on your back every day.
Speaker 4: Have you got any event, like y'all know, y'all got
Speaker 4: stuff coming up all the time. You always want something
Speaker 4: different to wear, something fresh to wear, you know, because
Speaker 4: these pigs with social media, I think you need more
Speaker 4: clothes more now than you ever did, you know, because
Speaker 4: back in the days you could wear outfit, they wasn't
Speaker 4: taking pictures, they wasn't posting it.
Speaker 1: Right now, everywhere you go you got.
Speaker 4: A photographer, videographer, a phone out, a camera, you going viral.
Speaker 4: So you got to keep something fresh to you know,
Speaker 4: every time everyone has an audience.
Speaker 1: Yeah, and you.
Speaker 5: Gotta look right too, because like with like now, like
Speaker 5: a clothes, like a shirt is just a shirt, you know,
Speaker 5: but with your brand, like a stylist has to have
Speaker 5: a piece of your clothing in their pocket at all times.
Speaker 4: It's really and it's really like it's depending on kind
Speaker 4: of like which crowd you in, you know.
Speaker 1: One of the other things that I consider.
Speaker 4: I remember when Kanye was doing like four or five
Speaker 4: shows at the Forum and I think it was the
Speaker 4: Life of Pablo if I'm not mistaken. And it's either
Speaker 4: you went there and you got a shirt, or you
Speaker 4: didn't go there and you've seen a shirt and you're like, dang,
Speaker 4: so you must have went to one of them shows.
Speaker 4: We're seeing that we went to the LA show. Yeah,
Speaker 4: you know the same thing with the culture a piece,
Speaker 4: you know what I mean? If you attached to it.
Speaker 4: You want to be You want people to know, like,
Speaker 4: oh yeah, I know, Dug, I'll be in la that's right.
Speaker 4: I know what's going on. You know, I know what's
Speaker 4: going on. And it's an icebreaker. It's a great conversation, Pece.
Speaker 1: Man, connect these details for me. Right.
Speaker 2: So we're coming up slost and swap meet, printing up
Speaker 2: our own shirts.
Speaker 1: We get a van.
Speaker 2: We're selling shirts out the van downtown La.
Speaker 1: Uh. Some celebrity clientele.
Speaker 2: Young Doug is wearing your stuff, right, and then it
Speaker 2: grows from there and it's it almost you almost create
Speaker 2: this empire before you even have a storefront.
Speaker 1: Yeah, is that right? Yes? How did that all come about?
Speaker 1: What did it take?
Speaker 4: Repeating steps one, two three? You know a lot of
Speaker 4: times I just found a little wave. You know, the
Speaker 4: artist wanted this.
Speaker 1: I had it. Get into them, take a picture. You know.
Speaker 4: If I woke up and I didn't have any sales
Speaker 4: or nobody was coming, I'll go to Instagram, put on
Speaker 4: a shirt, make copy some type of real or Instagram
Speaker 4: off of Instagram, and just make me wear the shirt
Speaker 4: because like, if you go viral, they gonna see it.
Speaker 4: And then I'll go through the comments. It'd be like,
Speaker 4: oh you want a shirt, come and get it, or
Speaker 4: I can come to you. But just every day, really
Speaker 4: waking up, just trying to sell a hoodie, hoodie to day,
Speaker 4: hoodie to day and whatever whatever hunger I had in
Speaker 4: the beginning, just trying to sell a hoodie to day,
Speaker 4: I had that same hunger. And I still had that
Speaker 4: same hunger when I'm trying to sell ten hoodies, twenty hoodies,
Speaker 4: thirty hoodies. We're trying to make a hundred kate as Moe,
Speaker 4: trying to make a quarter meal, trying to make a
Speaker 4: half a meal, trying to make two hundred this weekend.
Speaker 4: Like it's that same just you know, yeah, that same
Speaker 4: longer go. So that's just really how it happened. You know,
Speaker 4: I just can't repeat these steps one, two three. You know,
Speaker 4: the artists, the clothes, the Instagram.
Speaker 2: And the music. The music is a sound track to
Speaker 2: the clothes.
Speaker 4: Yeah, those that's always in the background and everything, you
Speaker 4: know what I mean.
Speaker 1: So that's really just how.
Speaker 2: If you hear a song in the video, then you
Speaker 2: look for the song, it's nowhere to be found. You
Speaker 2: could only get it through you.
Speaker 4: Yeah, you're not gonna find half of them. It's really
Speaker 4: like an expensive hobby that I have. I just make
Speaker 4: it make sense because it's my use this for the
Speaker 4: real or use this for that. But a lot of
Speaker 4: times when I wrap, I speak stuff into existence, you know,
Speaker 4: just really.
Speaker 1: Capping, capping on the rap, rapping. It's coming that way.
Speaker 5: It's another form of manifestation, Like you're just putting it
Speaker 5: out there and it's gonna happen.
Speaker 1: You think about it.
Speaker 2: Think about like hoving Biggie, right, they wrapped about having
Speaker 2: so much at first when they had nothing, and what
Speaker 2: happened they got it all.
Speaker 4: Yeah, it's just I just love it, you know what.
Speaker 4: I'm good at it. And the other thing too. I'm
Speaker 4: dealing with so many artists. It's kind of like if
Speaker 4: you sold cars to race car drivers, right, and you
Speaker 4: didn't know how to race, like you at least know
Speaker 4: how to race. They might coming old with me one day,
Speaker 4: you know. And that's how I get a lot of features.
Speaker 1: You know.
Speaker 4: I'm just hanging out with them. We designed and they recording.
Speaker 4: I'm making clothes and they'd be like, heydub, I want
Speaker 4: you on this one, and I hop on it. You
Speaker 4: don't want to be rusty, so I kind of hit
Speaker 4: the studio as much as I hit the gym, you know,
Speaker 4: just to stay on point, ready to go, just for
Speaker 4: that time. I think even at rolling out this weekend,
Speaker 4: I'm doing a set on one of these stages, you know.
Speaker 1: So it's just always an added thing to keep on top.
Speaker 4: And it make the artists that I'm dealing with feel
Speaker 4: more comfortable because I understand them as an artist.
Speaker 1: Yeah, you understand both worlds. Yeah.
Speaker 4: So I'm not just coming at you, looking at you,
Speaker 4: trying to use you to sell a product. I'm talking
Speaker 4: to a peer, you know, and trying to help you
Speaker 4: with your career and vice versa, you helping me with mine.
Speaker 1: Yeah. Yeah, right, And we're exchanging customers.
Speaker 4: Yeah for sure. They have fans. A lot of people
Speaker 4: having fans. They don't got customers. They're not spending no chili.
Speaker 4: But I'm kind of giving you customers for your fans.
Speaker 2: Ah, got it, got it? Yeah, none wrong with that.
Speaker 2: Those fans can become customers.
Speaker 4: Yeah for sure. You put the rice product in front
Speaker 4: of them, they gonna buy.
Speaker 2: So there's a lot of songs, there's a lot of
Speaker 2: verses from you and other artists that we haven't heard yet.
Speaker 1: A whole ton of them, Bro, I got an awful
Speaker 1: lot of them.
Speaker 4: Awful theug coy Lray who I got? Uh, Phoenix I got.
Speaker 4: I even got some stuff. I was looking through my notes.
Speaker 4: I got some stuff. But what's his name?
Speaker 1: Pant? What's the dude that fanded designer? Oh? Yeah, yeah
Speaker 1: we did this.
Speaker 4: I think we did this like overseas and like a
Speaker 4: hotel room or something like.
Speaker 1: Wow, you know, yeah, I got tons and tons of
Speaker 1: music the designer on the West Coast beat.
Speaker 4: No, it was a designer on like some like twoenty
Speaker 4: nineteen SoundCloud types.
Speaker 1: You know what I mean.
Speaker 2: That's right. I got to remind everybody watches in the building. Man, Yeah,
Speaker 2: come on, as big as the towers.
Speaker 1: Now, let's go man, watch this here. Man.
Speaker 2: And you've talked about growing up, you know, with so little,
Speaker 2: with nothing right like out the mud, bro, and just
Speaker 2: see where it's come to, See where it's at now
Speaker 2: that I mean, do you look back to how I started?
Speaker 4: I swear to God. When I was a kid, we
Speaker 4: used to dig through trash cans for kans and you
Speaker 4: didn't even think that was wrong. You thought you was
Speaker 4: just recycling, right. It was not what we waking up. Hey,
Speaker 4: let's go we dig it through the trash cans today.
Speaker 4: Throw my ass in there, and you just picking them
Speaker 4: out and weighing them.
Speaker 2: And it's like, were you fighting the Mexican kids for
Speaker 2: the cans? They wasn't even out there doing that. They
Speaker 2: was at school.
Speaker 1: Come on, man.
Speaker 4: So yeah, it's like the stuff that I went through.
Speaker 4: And it's crazy because I didn't even know I was
Speaker 4: going through that. I always thought I was privileged. You know,
Speaker 4: growing up in Watts you got the projects that you
Speaker 4: got the like the apartments, then you got the houses,
Speaker 4: you know. So as a kid, I'm thinking, I'm the
Speaker 4: boogie watching Nigga.
Speaker 1: I got it.
Speaker 4: My mama got a house. You know, we might not
Speaker 4: have a car, we got a house. You know, I
Speaker 4: got food. You know, I'm not nobody dead. They're in
Speaker 4: jail right now.
Speaker 1: We're good.
Speaker 4: But then when you get out and you start realizing,
Speaker 4: like everybody don't.
Speaker 1: Use the cheap cheese and.
Speaker 4: Everybody don't use that value brand. He like, hold on, damn,
Speaker 4: there's a whole nother world out here. But I still
Speaker 4: remember where I came from, cause it just you can't
Speaker 4: you can't be a boss now and forget when you
Speaker 4: was an employee, because then it's kind of it's just weird.
Speaker 1: I don't know what the words is.
Speaker 4: It's weird, you know, because now that I'm a boss,
Speaker 4: I understand the employees. You know, a lot of people
Speaker 4: just don't go through certain things. So I understand every
Speaker 4: side of the road, you know, both sides of the fence.
Speaker 4: So it just helped me be more kind of connected
Speaker 4: to the people.
Speaker 2: Yo, can you talk to us about the birth of
Speaker 2: the phrase that's an awful lot of coughs?
Speaker 1: Up?
Speaker 2: Yeah, I know it was from that video the cop
Speaker 2: arresting you and he told you that's an awful lot
Speaker 2: of coughs and your response was a coughing fit cough.
Speaker 2: But it's crazy that one catchphrase just caught fire. Yeah,
Speaker 2: And to tell you the truth, but it represents so
Speaker 2: much more than cough syrup, I think.
Speaker 4: But you know it's so crazy, bro, Like you look
Speaker 4: at that incident, and I took something out of that incident, right,
Speaker 4: like this was a fraction. I took some numbers out
Speaker 4: and put it over here. It made something bigger. Probably
Speaker 4: with so many more incidents I could have did that
Speaker 4: from if I would have been on that time in
Speaker 4: a lot more earlier. You know, I'm able to look
Speaker 4: at a lot of people's incidents. I have a cousin
Speaker 4: right now just lost his leg. You feel me, I'm like, bro,
Speaker 4: you got to turn that. You gotta turn that pain
Speaker 4: into something good.
Speaker 1: You feel me? So it'd be crazy.
Speaker 4: Yes, I'm blessed that everybody like, oh, you're so lucky
Speaker 4: for this happening to you and you and I'm just
Speaker 4: like I probably could have did that with anything, now
Speaker 4: that I look at it. I look at artists. They
Speaker 4: got a hot song or a hot uh TikTok. I
Speaker 4: can turn it into something. But just because you turn
Speaker 4: it into something, you have to apply that pressure to
Speaker 4: keep it going. You know, you can turn this into that,
Speaker 4: But what's gonna take that to the top is you.
Speaker 4: So a lot of people just looking at this like
Speaker 4: you're so lucky, and it's like, no, it's the pressure
Speaker 4: I put behind that that.
Speaker 1: Made this ship really go. Well.
Speaker 4: You also got to have that mindset to want to
Speaker 4: make something even better, you know, because like you said,
Speaker 4: like we could be looking at this, that and the third,
Speaker 4: but that doesn't necessarily mean we're gonna do something about it. Yeah,
Speaker 4: A lot of people and it's hard to I was
Speaker 4: on podcasts yesterday and the dude said he stopped doing
Speaker 4: music for so long, and the interviewer stopped him, said,
Speaker 4: don't never stop.
Speaker 1: And I'm a head like, bro, sometimes you gotta stop.
Speaker 4: You get ugly, get there, get your get to get
Speaker 4: the bills paid, do whatever you want to do. But
Speaker 4: then what he said is it's true, you don't gotta
Speaker 4: stop because a lot of people run through things.
Speaker 1: That's trying to stop them, and they don't.
Speaker 4: And that's what makes you keep going and what makes
Speaker 4: the brand or whatever you're trying to go at.
Speaker 1: No, you're not letting stuff stop you.
Speaker 4: Of course it's gonna be stop signs, but you not
Speaker 4: stopping at them is what makes you the person that
Speaker 4: wins the race.
Speaker 2: Yeah, and the internet can be an awful place, but again,
Speaker 2: use the internet to your advantage for show, for shows, right, influencers, artists, customers.
Speaker 2: You have an army of customers is how I describe it.
Speaker 2: I've seen them at Rolling Loud. It's an army of
Speaker 2: customers that are dedicated to the phrase, to the movement.
Speaker 1: So family.
Speaker 4: Really at this point, bro, we like the syrup squad,
Speaker 4: like everybody that put this shit on. We all under
Speaker 4: the same umbrella. There's an understanding and we all kind
Speaker 4: of see the same thing. We all keep the truth alive.
Speaker 4: We all go by a certain way of how we dress,
Speaker 4: how we talk, how we act, you know. And that's us,
Speaker 4: you know, and that's you. That's everybody put this ship on.
Speaker 1: You know.
Speaker 4: I don't treat y'all like a customer. I treat y'all
Speaker 4: like a family. Y'all come in my store. You're thirsty.
Speaker 4: I'm not selling you a water. I'm giving you a water.
Speaker 1: You know.
Speaker 4: If it's raining outside and it's the line, I'm telling
Speaker 4: y'all to come inside. It's not no customer shit, but
Speaker 4: it's a human experience.
Speaker 1: Yeah, come on.
Speaker 4: And I only do that because that's how I want
Speaker 4: to be treated again. You know, you can't be the
Speaker 4: Boston it's never the customer.
Speaker 1: Yeah. And when I walk in the store, I.
Speaker 4: Love the fact that they like, no, come on in, bro,
Speaker 4: it's raining, or you're thirsty, or compliment me on my outfit.
Speaker 4: You know that you don't have to. I'm not haven't
Speaker 4: bought shit yet and you're doing all this. I want
Speaker 4: to buy something. I want to take somebody else that's
Speaker 4: my friend here and show them the experience, because now
Speaker 4: I feel like I'm your cousin and I want to
Speaker 4: bring everybody to my cousin.
Speaker 1: Shit. We always talk about a customer service. People don't
Speaker 1: get that ship anymore, customer for life, especially when you bigger.
Speaker 4: A lot of times these brands get bigger, like no Shade, Bro,
Speaker 4: but you'll go to Supreme there still treat you like
Speaker 4: shit and you don't spend so much money and waiting
Speaker 4: in this long gas line and you like, I'm not
Speaker 4: getting no customer service.
Speaker 1: I don't want to be that.
Speaker 4: Yeah, the demand is high, but I'm feeling like a
Speaker 4: trick being here.
Speaker 1: Yeah you know what I'm saying.
Speaker 5: It always happens with like you know those types of
Speaker 5: stories that you just walk in and you feel like
Speaker 5: you're the like the problem. You're like, fuck, like do
Speaker 5: I even want to be in here?
Speaker 2: Like, yeah, I don't want to you when you walk in,
Speaker 2: you're like, yo, am I trespassing or my customer?
Speaker 4: You know, you walk in my store, it's somebody on, Hey,
Speaker 4: what's going on?
Speaker 1: Yeah?
Speaker 4: As soon as you look at something you need that Yeah, man,
Speaker 4: oh I was just looking that's the.
Speaker 2: Way you know, you know, and I think that's how
Speaker 2: we view our listeners. You know, we want repeat business.
Speaker 2: We want our listeners to come back, and we need
Speaker 2: them to feel like they know us. That's why we
Speaker 2: play our lives out on the radio every single day
Speaker 2: and we give our listeners a piece of us every
Speaker 2: single afternoon. Whether it hurts, whether it's it's it's it's
Speaker 2: an embarrassing. We have to be ourselves. We have to
Speaker 2: give ourselves to our listeners if we want their time.
Speaker 2: Time is everything, for sure. Time is important man, and
Speaker 2: people don't get time back. So if you're gonna give
Speaker 2: us your time, we got to give you everything.
Speaker 1: We got run it run.
Speaker 5: What's the toughest part of all this though, I know
Speaker 5: you talk about like you know, but what would you say,
Speaker 5: truly is the toughest part about it?
Speaker 1: Balancing?
Speaker 4: Balancing like balancing work, family, friendships, relationships. It's just hard
Speaker 4: balancing because at the end of the day, where I
Speaker 4: come from is get the money, don't forget the money.
Speaker 4: I don't miss Christmas, I don't miss birthdays because we
Speaker 4: didn't have it. They had to work and we're not tripping,
Speaker 4: you know, So in my mindset at the top of
Speaker 4: the pyramid is this job because it can bless so
Speaker 4: many other people, you know, and then when you think
Speaker 4: about this.
Speaker 1: Job, you're trying to execute it the best.
Speaker 4: A lot of times you forget about people feelings, You
Speaker 4: forget about other people time, you forget about a lot
Speaker 4: of stuff because you're just trying to keep this company running.
Speaker 4: So it's just really learning how to cut off. You know,
Speaker 4: a lot of artists I deal with, they work late hours.
Speaker 4: You know, I run a company. I have to be
Speaker 4: up early, so a lot of times I have to stop.
Speaker 4: I have to cut opportunities just so I don't mess
Speaker 4: up relationships. Yeah, you know, Hey, they calling me at ten,
Speaker 4: I'm already at the house, and my daughter's gonna tweak out.
Speaker 1: I jump up and leave.
Speaker 4: You know, even though without this opportunity could bring me
Speaker 4: a lot of money or something. It's just finding the balance.
Speaker 4: And it's the hardest thing for me, you know, because
Speaker 4: I'm ready. I'm really a worker, and I just want
Speaker 4: to work, work, work, work, work. I don't care about sleep,
Speaker 4: I don't care about food, I don't care about feelings.
Speaker 4: I don't care about none of that feel me. I
Speaker 4: want to get my team and just start working. But
Speaker 4: then you got like the team got sleep, you know
Speaker 4: they might. It's a lot of stuff. You gotta balance it.
Speaker 1: You know.
Speaker 4: Everybody not built like me, you know, so just balancing
Speaker 4: that family, balancing me.
Speaker 1: Some days I want to go to the gym every.
Speaker 4: Day, but if a problem occurs, I might say f
Speaker 4: the gym and goes straight to work. Yeah yeah, now
Speaker 4: I'm three days, no, four days, no gym.
Speaker 1: You know.
Speaker 4: So the balance is the hardest thing. The second hardest
Speaker 4: is probably taxes.
Speaker 2: You got to pay them taxes, bro, Bro, that's the
Speaker 2: second hardest. You're getting for nest right, That's how it
Speaker 2: feels you are. But it's again, it's just like gas.
Speaker 2: It comes along with it. You can't have a car
Speaker 2: without putting gas in it. You can't have a business
Speaker 2: without being legit. And if you want to be legit,
Speaker 2: they counting your pockets.
Speaker 1: Bro.
Speaker 2: It's like we're all renting this life. We're all paying
Speaker 2: to live when that's that was given to us by God,
Speaker 2: and now we have to pay for it financially with
Speaker 2: our bodies, our mentality, our mental health.
Speaker 1: We really have to suffer to live.
Speaker 4: When I was younger, I used to see taxes it's
Speaker 4: so fun, or Mama about to get a checkout. Now
Speaker 4: I'm like, what is going on? I have to I
Speaker 4: have to pay people to make money. Then I got
Speaker 4: to pay y'all off the money I'm paying people to
Speaker 4: make and then I have to pay them money plus
Speaker 4: play taxes on. What Crazespecially when you get to this level,
Speaker 4: Like they don't tell you that you you running it
Speaker 4: up and then they be like you, oh what, No,
Speaker 4: you didn't do nothing for this, bro, And then you
Speaker 4: kind of you don't want to be a janky businessman
Speaker 4: because that's how the foundation crumble and falls. So you
Speaker 4: gotta do you gotta do your due diligence. But it's
Speaker 4: just a hard pill to swallow.
Speaker 2: Interesting you say that, like, they don't tell you this
Speaker 2: when you get to this level. There's so many things
Speaker 2: that we don't know, right, that the average person doesn't know.
Speaker 2: Each level comes with its own pain, comes with its
Speaker 2: tone obstacles.
Speaker 1: Right.
Speaker 4: Yeah, it's just it's some things they don't tell you.
Speaker 4: You're gonna figure it out, but don't worry about it
Speaker 4: because you're making the money. You know, they'd be like, damn, bro,
Speaker 4: I thought this was to the face, and they gonna
Speaker 4: come and get it.
Speaker 1: They gonna come and.
Speaker 2: Get it however they can if you don't give it up. Pause,
Speaker 2: like they gonna they gonna come grab that ship, bro,
Speaker 2: you know, because they keeping track of everything.
Speaker 1: Insurance too, that's another one. Man.
Speaker 2: Don't you want to leave the country.
Speaker 4: I've been read about other places. Yeah, Bro, have health insurance,
Speaker 4: car insurance I got. I see when I was younger,
Speaker 4: I used to catch the bus. Mom never had Dad
Speaker 4: never had a license. Will get put over car going
Speaker 4: like that. Now we're busting into school and work. So Bro,
Speaker 4: I went crazy on cars, like I got so many cars.
Speaker 1: They did.
Speaker 4: They hit you with the insurance. Yeah, yeah, what's the
Speaker 4: insurance on the mayback about? They want like seven hundred
Speaker 4: the money Jesus Christ. You do that times for other
Speaker 4: luxury cars. Then you got the utility.
Speaker 1: Vehicles all premium gas too.
Speaker 4: It's better gas, gas burning slower when you so you
Speaker 4: don't have to refiel as much when you go ninety one.
Speaker 1: Man. At least it's good to know. Man. See, they'll
Speaker 1: tell you these things. They still don't matter. Bro.
Speaker 4: You rite all that stuff, they still winning. It's just
Speaker 4: like a little rebate.
Speaker 1: Rebate.
Speaker 2: You don't even see it though, Like it's like show
Speaker 2: it up, Garcia. I read that you want to work with.
Speaker 4: Bro Tyler is just on fire. Like y'all see what
Speaker 4: he do when he jumps with different genres of music.
Speaker 4: You know, y'all see what he did when he worked
Speaker 4: through like a designer brand, when he worked with a
Speaker 4: streetwhear brand. You know, I'm wondering people, I'm gonna tell
Speaker 4: you that this is about me. Yeah, I'll be wanting collapse, right,
Speaker 4: but I don't want too much unless it comes to me.
Speaker 4: So whatever the fuck Tyler want to do, let's do it.
Speaker 4: I'm not going there like I want to do this
Speaker 4: and that. No, what are you feeling? Yeah, you know
Speaker 4: that's always been me. So he wanted to do some clothes,
Speaker 4: We can do some clothes. He want to do some
Speaker 4: charity work. We can do some charity work. You want
Speaker 4: to go to Watts at this little five week program
Speaker 4: I'm doing where I'm teaching these kids how to build
Speaker 4: their brand and work with that, I'm down to do
Speaker 4: it work.
Speaker 1: Do that too.
Speaker 4: I just feel like he's such a you know, he's
Speaker 4: one of the biggest ones out of la as far
Speaker 4: as like art and music and stuff.
Speaker 1: So I just want to work with somebody like that.
Speaker 1: You can see it. You know. I never met him.
Speaker 4: I never met Tyler, so you know I love to
Speaker 4: meet him, but just speaking through what the work and
Speaker 4: his work ethic and you know that he's fired. Yeah, personally,
Speaker 4: I don't know the man, but I'm just going off
Speaker 4: of that.
Speaker 1: Hell yeah, yeah, we met him once.
Speaker 2: You know, I met him in Garcia's met him as well.
Speaker 2: Great energy, just like that infectious energy. You know, you
Speaker 2: need people like that around continue to create and collab
Speaker 2: with you.
Speaker 1: That's what I'm bro like.
Speaker 4: I want to work with different people so you know
Speaker 4: I could get something from them.
Speaker 1: Of course, it's all about brushing shoulders.
Speaker 4: When I go to events or different spots, I'm trying
Speaker 4: to network and see one plus one makes too. That's
Speaker 4: all I'm doing. Hey, what's what's your name? What you
Speaker 4: do where you work at? Let me get your ground? Okay,
Speaker 4: here next media, bro, you ever think an awful lot
Speaker 4: of costs there? Let me know wherever you at because
Speaker 4: a lot of these places I'm trying to go, I
Speaker 4: need somebody at the table speaking up for me, you know,
Speaker 4: I need somebody like Hey, we need to get Dub
Speaker 4: in here. But I have to brush shoulders with these people.
Speaker 4: So when they sitting there and they thinking, who.
Speaker 1: Can we do in LA that can help us or
Speaker 1: we can work with.
Speaker 4: That's so Dub. He's solid. He got a team. He
Speaker 4: gonna help us. You know, I don't be needing too much.
Speaker 4: You know, I got a whole team. I damn, They're
Speaker 4: gonna take the stress off your shoulders.
Speaker 1: Yeah, just let me in the door. Yeah, let me
Speaker 1: do bro Man Rolling Loud.
Speaker 4: Uh followed them a few years doing pop ups in
Speaker 4: the city. One of one of the one of them
Speaker 4: reached out. We've been locked in every since while ever since.
Speaker 4: I'm a partner. I can drive my car on that mud.
Speaker 4: You know, they are know my name, you know, like
Speaker 4: you know. And it was just from introduction. So I'm
Speaker 4: really all about the network. It ain't about selling hoodies
Speaker 4: no more.
Speaker 1: It's about growing, Yeah, collabing. You see that shirt? Is
Speaker 1: that Spanish?
Speaker 2: You know it's going?
Speaker 1: Yeah. Bro stopped playing. He knew where he was coming.
Speaker 1: I'm gonna go see Mexican ass cruise and ship. You
Speaker 1: feel me. I gotta make him comfortable.
Speaker 4: I don't know about anywhere else, bro, But like to me,
Speaker 4: I grew up in Watts like my next door neighbors, Angel.
Speaker 4: You know, I used to go there trash stand full
Speaker 4: of beers, caring the inside of all that. So yeah,
Speaker 4: Mexican to me, we the same motherfuckers.
Speaker 1: Bro.
Speaker 4: I celebrate Sinko to my bigger than I celebrate Black
Speaker 4: History Month.
Speaker 1: Bro. I'm sorry, I'm turned out, sorry about that. I'm
Speaker 1: just saying, Yo, bro C.
Speaker 4: You know it's so crazy. That really shocked me. Okay,
Speaker 4: so you know I'll be doing the collapse and stuff.
Speaker 4: There's way more Mexican brands out there that look up
Speaker 4: to me than it is anything else.
Speaker 1: And your customer base is Latino as well.
Speaker 4: One thousand percent. You feel me like those is my boys.
Speaker 4: But it's it's be so crazy because they be like, Bro,
Speaker 4: I got a brand, let me see that ship. You
Speaker 4: got a hoodie for me?
Speaker 1: You know.
Speaker 4: I just I'm just trying to plant to see. But
Speaker 4: it's a lot of good brands out there, and I'll
Speaker 4: be seeing that ship.
Speaker 1: They be like, Bro, this shit hard.
Speaker 2: Yeah you know what I'm thinking, Bro, I'm thinking that's
Speaker 2: an awful lot of cruise your shirts.
Speaker 4: It's coming I wish I would have whipped it up
Speaker 4: even faster. We're gonna get everybody. We might even have
Speaker 4: to go letterman jacket, like, yeah, let's do that.
Speaker 1: See that?
Speaker 2: Like me, let's make enough for us. I was staying
Speaker 2: to give out as a promotional idea.
Speaker 4: Youah, no, we're gonna show get something. I'm gonna make
Speaker 4: something for y'all. Especially then we're gonna go for share
Speaker 4: customers and listeners. Man.
Speaker 1: I like the way that look.
Speaker 2: I think that'll be dope. A couple of hoodies, couple
Speaker 2: T shirts.
Speaker 1: A couple of hoodies make you a nice little letterman? Yeah, Bro,
Speaker 1: at least not.
Speaker 4: Y I'm telling you. When I met him last time
Speaker 4: at Roller, I told her, I'm like, I'm really a fan, bro.
Speaker 4: I see these players and all that ship. You had
Speaker 4: the radio station for a very long time.
Speaker 1: Yeah, you know.
Speaker 4: And then even the more so the fact that I'm
Speaker 4: finally at this level and now I get to sit
Speaker 4: across from you do an interview for you know me,
Speaker 4: It's fucking crazy. It's like watching the NBA game and
Speaker 4: then you're going there and now Kobe.
Speaker 1: Is like, what up? Bro, You're like, Bro, I watched
Speaker 1: you know me ma, you and inspire me. Man.
Speaker 2: Your story inspires me. Man, your work ethic inspires me. Man,
Speaker 2: it really does, man, And I'm proud to have you on.
Speaker 4: And it's just great get a recognition from somebody who's
Speaker 4: like such a you know what I mean.
Speaker 2: Pick and we took a pick and you posted and
Speaker 2: you're like, y'all been listening to this dude for a minute, man,
Speaker 2: whatever I can do a minute.
Speaker 1: And lifetime about.
Speaker 4: And we hear it's like it's not like no, you know,
Speaker 4: boom boom, were here, bro, you know, shit be crazy.
Speaker 4: It's like workings, listening and nip and now I'm flipping
Speaker 4: burgers at your restaurant.
Speaker 1: Wow, come on, it's deeper.
Speaker 4: It's like you got one level where it's like it's
Speaker 4: fire being here, but you don't understand to look up
Speaker 4: and then to be looking to the side.
Speaker 1: Yeah, that's the biggest.
Speaker 2: Growth in your relationship. And if you I mean you
Speaker 2: had his pin number, Oh yeah, for sure.
Speaker 1: That's my dog.
Speaker 4: Still to this day, I still feel the same relationship
Speaker 4: with him. God bless you know what I mean, awful
Speaker 4: lot of it, a lot of it. And now that
Speaker 4: you know, Black Sam gave me the green light to
Speaker 4: start working on a collaboration awful lot of marathon.
Speaker 1: So it's just like that's on its way. Man, that's
Speaker 1: gonna pop awful lot of marathon.
Speaker 2: They're looking at the camera and tell them that ship
Speaker 2: bro right here our camera.
Speaker 4: Me and Black Sam sat down and we came to
Speaker 4: an agreement that it's about time for us to do
Speaker 4: an awful lot of marathon. We're gonna start off with
Speaker 4: a clothing collab. From the clothing collab, we're probably gonna
Speaker 4: go marijuana collapse something like that. Then even hit him
Speaker 4: with a burger or something on the marathon burger if
Speaker 4: you feel me so, I'm gonna have a special island
Speaker 4: at the marathon Burger. We're gonna do a clothing collab
Speaker 4: and some type of tree.
Speaker 1: You see. All you gotta do is tell that's so
Speaker 1: to go.
Speaker 2: And he's in a meeting, Yeah, let's go.
Speaker 5: I really want to hear your customer service voice.
Speaker 1: That's what we're on the phone when somebody come in.
Speaker 4: You know, yeah, okay, we're gonna get you out of
Speaker 4: uh when you call in the bank.
Speaker 1: There you go.
Speaker 4: How are you doing today, sir? I'm not doing well
Speaker 4: for some reason. My card isn't working. I'm very upset.
Speaker 4: It's raining outside. I'm put over on the side of
Speaker 4: the road and I just want my car to work.
Speaker 4: Please help me. And if you can't connect me to
Speaker 4: a supervisor, please, that's what we got. He's like, you
Speaker 4: just got to sound like an angry, caring dude.
Speaker 1: You got to kind of like verbally paint your anger there.
Speaker 1: You can't. Yeah, yeah, yeah.
Speaker 4: Let me just give you a hit. I'm sitting right here.
Speaker 4: My leg is twitching, very very very furious.
Speaker 1: This is the second time I tried my car on
Speaker 1: a lot of time. Is getting declinent.
Speaker 2: My blood sugar is low. A whisper that you al
Speaker 2: a whisper, that's.
Speaker 1: A whole funny.
Speaker 4: Yeah, just got off a flight. I'm trying to get
Speaker 4: a rental. I've been standing in line for hours.
Speaker 1: I'll beat you.
Speaker 2: Talk to somebody on the farm.
Speaker 1: Caps.
Speaker 2: Yeah, parents had cat way before because she his mom
Speaker 2: worked for Macy's. You feel me so like, yo? Is
Speaker 2: that like is that a dream or is that a
Speaker 2: goal to get your product into Macy's, into department stores?
Speaker 4: Bro, I've been inside some big stories before. Webster's bread Seagull.
Speaker 4: It's all a scam. Kind of like lifting the weight
Speaker 4: off your shoulders so they can take all the money.
Speaker 1: And I'm not with that a lot of these stories.
Speaker 4: When you try to get into depharma stores, first of all,
Speaker 4: they take a percentage of yourselves. They take a percentage
Speaker 4: of yourself. On top of that, you have to pay
Speaker 4: to be there. So when I was to be there, yeah,
Speaker 4: let's say I was at friends Eigels, right, And it's
Speaker 4: different when they re child and they really want it
Speaker 4: because they see it. But if they do that, that's
Speaker 4: even more of a scam.
Speaker 1: So let's go. You pay for the space.
Speaker 4: Everybody pays face where you're a Nikey, whatever the case,
Speaker 4: you pay for the space, and then off top, if
Speaker 4: you sell a certain amount, they'll give you the space
Speaker 4: for free. Because if you sell a certain amount, there
Speaker 4: getting twenty thirty percent of that, right you know. So yeah,
Speaker 4: you're in there and you're making a lot of money.
Speaker 4: They're waiving the space because they're making so much money
Speaker 4: off of you.
Speaker 1: I was with Fred Siegel's before, like.
Speaker 4: A couple of years ago, and I was so happy
Speaker 4: and threelled and I'm like, every time I do a drop,
Speaker 4: I'm gonna drop it at Fred Siegel and then sell
Speaker 4: it at the store, you know. But we're gonna make
Speaker 4: Fred Siegel know that we the people, you know, we
Speaker 4: the Ninjas, et cetera, et cetera. I did a collide
Speaker 4: with Draco there. I did a collab with Alwar Carris there.
Speaker 4: We had lines out the block. Remember, man, But why
Speaker 4: am I sending all y'all to this store when I
Speaker 4: have a store on Millrose.
Speaker 1: Why am I paying y'all to be there? Why am
Speaker 1: I even? And you know what they're doing. They're using
Speaker 1: me to.
Speaker 4: Bring my I'll talk to one of our customers coming
Speaker 4: here and buy one hundred and fifty dollars short from me.
Speaker 4: Were going to spend four hundred dollars on some genies
Speaker 4: from them. So really, y'all charging me to be here,
Speaker 4: You're taking a percentage of my sales just so I
Speaker 4: can feel like I'm cool because I'm at fred Siegel.
Speaker 4: But then my customers are y'all making more money today
Speaker 4: that I have customers there.
Speaker 1: It's all a big scam, bro on straight. That's insane,
Speaker 1: you know.
Speaker 4: But then you learn so that did that to me, right,
Speaker 4: and then I understand now why people let somebody do
Speaker 4: a pop up and not charge them, you know so,
Speaker 4: but it's like you kind of devilish when you're charging
Speaker 4: me and you're making money off of me bringing people here.
Speaker 4: You shouldn't just charge should just give it to me,
Speaker 4: give me the spot. I'm gonna blow y'all spot up.
Speaker 4: Y'all gonna make money off of what they selling. But
Speaker 4: that's not how they be. So wow, I don't It's cool.
Speaker 4: I got a few buddies that sell stuff. But just
Speaker 4: think if that story closed down kind of will happen
Speaker 4: to your sources of income. It's like they're like the
Speaker 4: table and you're the food on top. What happened when
Speaker 4: the table fall? What you're gonna eat on your lap?
Speaker 1: Right? You know you're just not gonna eat.
Speaker 3: You know.
Speaker 4: I think it's fire, but I think you kind of
Speaker 4: got to use that or really just build your own stuff.
Speaker 4: It's gonna take longer. It's gonna take a lot longer.
Speaker 4: That's all right, Well that they really fucking us, no cap.
Speaker 1: Bro, that's another thing they don't tell you. They won't.
Speaker 4: You're gonna be so happy they taking percentages and this,
Speaker 4: and you think that's regular.
Speaker 5: Yeah, because we've never been in those positions, that's.
Speaker 4: The biggest thing with this industry. You know, it's not
Speaker 4: a predominantly like minority industry.
Speaker 1: I done got I.
Speaker 4: Got fucked so many times. And this ship, Bro, it's
Speaker 4: a blessing that I'm still here.
Speaker 1: Wow.
Speaker 2: But that's what it takes right to like create Yeah,
Speaker 2: I mean, you know, to create strains knowledge.
Speaker 1: I supposed to be here.
Speaker 4: It's a lesson and that's how I know I'm supposed
Speaker 4: to be here when I and took all of these
Speaker 4: type of l's and I'm still going.
Speaker 1: You ever seen rond boy, You're gonna.
Speaker 4: Got stabbed, shot dropped off a play and you're still going,
Speaker 4: Oh yeah, you meant for this, bron, What don't need
Speaker 4: you working at rouse?
Speaker 2: This is where you need to be at A Mexican boxer, right,
Speaker 2: Mexican boxer will die.
Speaker 1: In the ring. Come on, bro.
Speaker 4: It was like, my body is conditioned for this, I'm
Speaker 4: made for this. This is really light work for me
Speaker 4: compared to this ship. I used to have to do
Speaker 4: to try to get money.
Speaker 1: So I love it.
Speaker 4: But it's really like you're gonna get this, Dan, It's
Speaker 4: like you ain't got no parents. Most of the time
Speaker 4: with the clothing industry, that parents was in the clothing industry.
Speaker 1: They went to school for it, passed down, they did
Speaker 1: all of that, you know, but with this no.
Speaker 2: So we're gonna this is what it's important that you hear.
Speaker 1: Man.
Speaker 2: You know, Jackie and Nico they're engaged. They're also on
Speaker 2: the show together. Here they have a wife over there'
Speaker 2: here that's right. Hey, they have a small business, have
Speaker 2: a food fest. They have merged.
Speaker 5: Yeah you Mexicano food first on Mexican he's Filipinos.
Speaker 1: So we gotta pull up. Yeah, I gotta pup. That'd
Speaker 1: be great, man, a lot of Mexicanos.
Speaker 2: That's an awful lot of Cruise Show first, and then
Speaker 2: we'll get to the other projects.
Speaker 1: We'll get to the other project. We will get after marathon.
Speaker 2: Marathon right, one project got time to roll out? Yeah, yo, bro,
Speaker 2: I got a special guest on the phone. They want
Speaker 2: to say, Hi. Is this okay?
Speaker 1: Yeah? Yeah? You got time? Yeah? Okay? Hello?
Speaker 6: Hello?
Speaker 1: Yeah? What up? Mama?
Speaker 3: Hi? How are you? Who is this?
Speaker 1: Okay?
Speaker 2: So my name is Jay Cruz, your son is on
Speaker 2: the Cruise Show out here in Los Angeles, Real ninety
Speaker 2: two to three.
Speaker 1: iHeartRadio.
Speaker 2: I know you're Yeah, what up Watts. I see Watts
Speaker 2: California all day.
Speaker 3: Stop playing with me.
Speaker 2: Don't do that, you know, I know, listen, it is
Speaker 2: a blessing to have you on the air with us.
Speaker 2: I just want to say, I know you are a
Speaker 2: devout woman of God.
Speaker 1: Uh and uh.
Speaker 2: I would be crazy not to ask you for a
Speaker 2: prayer this morning.
Speaker 1: Is that okay?
Speaker 3: Lord, that's that's fine. Father God and the Lord Jesus.
Speaker 6: We thank you for this day.
Speaker 3: God. You said it shall be as you.
Speaker 6: Were claiming to be. In the name of Jesus, I thank.
Speaker 3: You, Father God. She was a blessing God. I thank
Speaker 3: you for open doors. God. I thank you for bringing
Speaker 3: up facing ba bah.
Speaker 6: God that open the door. Father, God, that don't manage
Speaker 6: I'm close in the name of Jesus because he's to
Speaker 6: thank God. They don't glory God, not are of God.
Speaker 6: He's just saying in authority.
Speaker 3: By God, you are, Oh, oh Father, and all going. God,
Speaker 3: don't bless me to that one. Father got up up
Speaker 3: in the time of my boy Father God, blessing is
Speaker 3: that's going in and coming out. Guy. I thank you,
Speaker 3: my God for the head and protection us to put
Speaker 3: around them by the God leading the guides of your
Speaker 3: true God. Thank you by the God, but by the
Speaker 3: blades we play.
Speaker 1: Amen. Amen.
Speaker 2: Man, Yo, these prayers work, man, These prayers work.
Speaker 1: Man. They obviously have on you.
Speaker 3: Yeah, I love that.
Speaker 2: I didn't mean to make you cry, Mom, No, that's
Speaker 2: a happy cry.
Speaker 6: It is.
Speaker 3: It is just such a happy cry. You just don't know.
Speaker 3: Oh my God, God said it. Three days. It's three days.
Speaker 3: This chell me.
Speaker 1: God, bless you. We love you.
Speaker 2: We love your son, we love your son's product. We
Speaker 2: believe in everything he does, and we're very proud of
Speaker 2: everything he's done. And we have his back one hundred percent.
Speaker 2: Thank you very much for your time.
Speaker 3: Thank you. I appreciate the callboy.
Speaker 1: God bless you.
Speaker 2: Tearing up You're tearing up here. I feel it, bro,
Speaker 2: I feel it man, like I'm trying to hold it
Speaker 2: back myself. It's love, man, this is what it's about.
Speaker 2: Thank you very much, man, thank you, you got it.
Speaker 4: Right.
Speaker 1: That was fine, Yo. Mom's of the best. Man. I
Speaker 1: was saying this the other day.
Speaker 2: We're all so lucky, and for those who don't, I'm
Speaker 2: very sorry, but like, we're so lucky to be able
Speaker 2: to pick up the phone and call our mothers.
Speaker 4: Yeah, I used to when I used to go to
Speaker 4: jail a lot, bro because I ain't gonna That was
Speaker 4: a point in my time in my life, probably all
Speaker 4: the way up to like twenty seven, where I was
Speaker 4: convinced that I was gonna spend a lot of time
Speaker 4: in jail. And I was convinced because then I won't
Speaker 4: get upset when it happened. You know, I done spend
Speaker 4: like three Chris three or four Christmases in jail, like
Speaker 4: two or three birthdays in jail your life.
Speaker 1: For yeah, I'm just like this is it?
Speaker 4: You feel me ain't nothing but the fucking day camp
Speaker 4: be really not about to do that because and then
Speaker 4: I'm trying to get money. So all the way up
Speaker 4: to like twenty seven, I thought I was gonna be
Speaker 4: in jail, and then she was kind of like fuck,
Speaker 4: she knew this. You know, I didn't care about not
Speaker 4: going to jail, Like I'm not scared about going to jail,
Speaker 4: and they used to scare So when every every high
Speaker 4: event in my life, she's there, Now you know, Wow,
Speaker 4: she's gonna be out roland loud. She's did, she works
Speaker 4: the store, she goes to pop ups with me. Then
Speaker 4: when I was joiced to call her every day to
Speaker 4: pray for me. So it's now every day she sends
Speaker 4: me a prayer.
Speaker 1: Those prayers worked. Yeah, for sure they really did.
Speaker 2: Man, Congratulations, thank you, congratulations man. Yoh you also teamed
Speaker 2: up before Loco. I know it's crazy to go for
Speaker 2: mom before Loco, but.
Speaker 1: We're here, brother. Yeah. So again.
Speaker 4: We're not selling hoodies like that, were networking for Loco.
Speaker 4: Seeing me at Roland Loud in my activation in Miami,
Speaker 4: and it wasn't even my biggest activation. It was like
Speaker 4: some cool shit, you know, and they were like, we
Speaker 4: loved it, We loved what you were doing. How can
Speaker 4: we be a part of the team. We worked out
Speaker 4: a few you know, and and I would saying, hey,
Speaker 4: now it's awfut of four local.
Speaker 1: Yeah, they're helping us with the right now.
Speaker 4: We're just starting with just you know, introducing my customers,
Speaker 4: my brand, you know, trying to bring us together. They're
Speaker 4: helping they're helping me with a few burdens that I have,
Speaker 4: and I'm helping them, you know, try to promote a
Speaker 4: new drink.
Speaker 2: Well, thank you man for the merch, the product, Thank
Speaker 2: you for the time.
Speaker 1: Bro.
Speaker 5: What was my first drink? In my high school party.
Speaker 1: Yeah, that's right. I used to drink and wake up
Speaker 1: like what happened? What? What did we just? It was?
Speaker 2: I know it was fun, right, I was gonna say,
Speaker 2: that's not a bad thing. Yeah, no, no, it was
Speaker 2: a fun like hold on, we just had a ball.
Speaker 1: It was the.
Speaker 5: I was drinking with my parents picking me up from
Speaker 5: a party.
Speaker 1: I was right, that's right, that's right. Yeah, that's right.
Speaker 2: Let's get it, man, that's no dub. Appreciate you, brother,
Speaker 2: thank you for the time. Let's get saying awful lot
Speaker 2: of appreciate Let's go yeah, real ninety two or three
Speaker 2: Crew Show