WEBVTT 1 00:00:00.480 --> 00:00:00.800 Y'all. 2 00:00:00.800 --> 00:00:03.359 That's an awful lot of coughs syrup. That's the dove 3 00:00:03.439 --> 00:00:05.519 on the crew shell. Let's get it, my guy, My god, 4 00:00:05.759 --> 00:00:06.400 nay two or three? 5 00:00:06.440 --> 00:00:06.839 What over with it? 6 00:00:06.919 --> 00:00:07.040 Bro? 7 00:00:07.240 --> 00:00:09.279 Awful lot of it was going on, your boy. That's 8 00:00:09.279 --> 00:00:10.759 stuff dub from the gut of the butter. 9 00:00:10.919 --> 00:00:15.359 That's it too easy, yo, And listen, that's exactly what 10 00:00:15.519 --> 00:00:18.480 it is, right. I mean, we came up a long way. 11 00:00:19.399 --> 00:00:21.879 It was a very long journey and it was tough, 12 00:00:22.239 --> 00:00:24.719 but we're here. But you had the guts to do it. 13 00:00:25.320 --> 00:00:27.000 You had the balls to do it. 14 00:00:27.079 --> 00:00:32.000 Pause. You had the balls to do it right. 15 00:00:32.039 --> 00:00:34.600 Because clothing brands they pop up all the time, right, 16 00:00:34.640 --> 00:00:37.679 and I think you you describe it best. It's like bread, bro. 17 00:00:37.759 --> 00:00:39.880 There's always going to be a need for bread, you 18 00:00:39.880 --> 00:00:42.240 feel me. And there's always gonna there's. 19 00:00:42.079 --> 00:00:46.399 Another bread brand coming going, but it's always going to 20 00:00:46.439 --> 00:00:46.759 be there. 21 00:00:46.920 --> 00:00:47.119 Yeah. 22 00:00:47.159 --> 00:00:49.399 And there's always going to be a need for a 23 00:00:49.439 --> 00:00:51.960 shirt on your back every day. 24 00:00:52.119 --> 00:00:54.399 Have you got any event, like y'all know, y'all got 25 00:00:54.439 --> 00:00:56.600 stuff coming up all the time. You always want something 26 00:00:56.600 --> 00:00:59.479 different to wear, something fresh to wear, you know, because 27 00:00:59.520 --> 00:01:02.280 these pigs with social media, I think you need more 28 00:01:02.399 --> 00:01:05.840 clothes more now than you ever did, you know, because 29 00:01:06.359 --> 00:01:08.280 back in the days you could wear outfit, they wasn't 30 00:01:08.280 --> 00:01:09.959 taking pictures, they wasn't posting it. 31 00:01:10.120 --> 00:01:11.760 Right now, everywhere you go you got. 32 00:01:11.560 --> 00:01:15.879 A photographer, videographer, a phone out, a camera, you going viral. 33 00:01:15.959 --> 00:01:18.200 So you got to keep something fresh to you know, 34 00:01:18.239 --> 00:01:20.040 every time everyone has an audience. 35 00:01:20.519 --> 00:01:21.159 Yeah, and you. 36 00:01:21.159 --> 00:01:24.519 Gotta look right too, because like with like now, like 37 00:01:24.560 --> 00:01:27.000 a clothes, like a shirt is just a shirt, you know, 38 00:01:27.159 --> 00:01:31.200 but with your brand, like a stylist has to have 39 00:01:31.480 --> 00:01:34.959 a piece of your clothing in their pocket at all times. 40 00:01:35.359 --> 00:01:38.200 It's really and it's really like it's depending on kind 41 00:01:38.200 --> 00:01:40.599 of like which crowd you in, you know. 42 00:01:41.200 --> 00:01:42.760 One of the other things that I consider. 43 00:01:42.879 --> 00:01:45.040 I remember when Kanye was doing like four or five 44 00:01:45.079 --> 00:01:46.959 shows at the Forum and I think it was the 45 00:01:47.000 --> 00:01:50.879 Life of Pablo if I'm not mistaken. And it's either 46 00:01:51.000 --> 00:01:53.640 you went there and you got a shirt, or you 47 00:01:53.799 --> 00:01:57.120 didn't go there and you've seen a shirt and you're like, dang, 48 00:01:57.159 --> 00:01:59.079 so you must have went to one of them shows. 49 00:02:00.000 --> 00:02:03.040 We're seeing that we went to the LA show. Yeah, 50 00:02:03.120 --> 00:02:05.760 you know the same thing with the culture a piece, 51 00:02:05.920 --> 00:02:08.400 you know what I mean? If you attached to it. 52 00:02:08.840 --> 00:02:10.479 You want to be You want people to know, like, 53 00:02:10.479 --> 00:02:13.919 oh yeah, I know, Dug, I'll be in la that's right. 54 00:02:14.360 --> 00:02:16.400 I know what's going on. You know, I know what's 55 00:02:16.439 --> 00:02:20.039 going on. And it's an icebreaker. It's a great conversation, Pece. 56 00:02:19.960 --> 00:02:22.840 Man, connect these details for me. Right. 57 00:02:22.919 --> 00:02:25.120 So we're coming up slost and swap meet, printing up 58 00:02:25.120 --> 00:02:25.840 our own shirts. 59 00:02:26.319 --> 00:02:26.960 We get a van. 60 00:02:27.039 --> 00:02:30.000 We're selling shirts out the van downtown La. 61 00:02:30.599 --> 00:02:32.000 Uh. Some celebrity clientele. 62 00:02:32.039 --> 00:02:36.199 Young Doug is wearing your stuff, right, and then it 63 00:02:36.240 --> 00:02:39.719 grows from there and it's it almost you almost create 64 00:02:39.759 --> 00:02:41.680 this empire before you even have a storefront. 65 00:02:42.000 --> 00:02:44.800 Yeah, is that right? Yes? How did that all come about? 66 00:02:46.840 --> 00:02:47.479 What did it take? 67 00:02:47.680 --> 00:02:51.080 Repeating steps one, two three? You know a lot of 68 00:02:51.159 --> 00:02:55.639 times I just found a little wave. You know, the 69 00:02:55.759 --> 00:02:56.680 artist wanted this. 70 00:02:56.800 --> 00:02:59.560 I had it. Get into them, take a picture. You know. 71 00:03:00.759 --> 00:03:02.879 If I woke up and I didn't have any sales 72 00:03:02.960 --> 00:03:05.400 or nobody was coming, I'll go to Instagram, put on 73 00:03:05.439 --> 00:03:08.960 a shirt, make copy some type of real or Instagram 74 00:03:09.240 --> 00:03:12.159 off of Instagram, and just make me wear the shirt 75 00:03:12.319 --> 00:03:14.680 because like, if you go viral, they gonna see it. 76 00:03:15.039 --> 00:03:18.039 And then I'll go through the comments. It'd be like, 77 00:03:18.039 --> 00:03:19.520 oh you want a shirt, come and get it, or 78 00:03:19.520 --> 00:03:22.080 I can come to you. But just every day, really 79 00:03:22.120 --> 00:03:26.840 waking up, just trying to sell a hoodie, hoodie to day, 80 00:03:27.000 --> 00:03:30.680 hoodie to day and whatever whatever hunger I had in 81 00:03:30.759 --> 00:03:32.680 the beginning, just trying to sell a hoodie to day, 82 00:03:32.840 --> 00:03:35.280 I had that same hunger. And I still had that 83 00:03:35.319 --> 00:03:37.840 same hunger when I'm trying to sell ten hoodies, twenty hoodies, 84 00:03:38.039 --> 00:03:40.159 thirty hoodies. We're trying to make a hundred kate as Moe, 85 00:03:40.240 --> 00:03:42.159 trying to make a quarter meal, trying to make a 86 00:03:42.159 --> 00:03:44.159 half a meal, trying to make two hundred this weekend. 87 00:03:44.520 --> 00:03:48.039 Like it's that same just you know, yeah, that same 88 00:03:48.120 --> 00:03:51.759 longer go. So that's just really how it happened. You know, 89 00:03:51.800 --> 00:03:54.680 I just can't repeat these steps one, two three. You know, 90 00:03:54.960 --> 00:03:58.599 the artists, the clothes, the Instagram. 91 00:03:58.520 --> 00:04:00.439 And the music. The music is a sound track to 92 00:04:00.479 --> 00:04:00.840 the clothes. 93 00:04:00.879 --> 00:04:03.680 Yeah, those that's always in the background and everything, you 94 00:04:03.719 --> 00:04:04.280 know what I mean. 95 00:04:04.680 --> 00:04:06.479 So that's really just how. 96 00:04:06.840 --> 00:04:08.360 If you hear a song in the video, then you 97 00:04:08.400 --> 00:04:10.400 look for the song, it's nowhere to be found. You 98 00:04:10.400 --> 00:04:11.560 could only get it through you. 99 00:04:11.879 --> 00:04:14.199 Yeah, you're not gonna find half of them. It's really 100 00:04:14.240 --> 00:04:18.879 like an expensive hobby that I have. I just make 101 00:04:18.959 --> 00:04:21.199 it make sense because it's my use this for the 102 00:04:21.240 --> 00:04:23.279 real or use this for that. But a lot of 103 00:04:23.319 --> 00:04:27.319 times when I wrap, I speak stuff into existence, you know, 104 00:04:27.639 --> 00:04:28.439 just really. 105 00:04:28.199 --> 00:04:35.480 Capping, capping on the rap, rapping. It's coming that way. 106 00:04:35.560 --> 00:04:38.160 It's another form of manifestation, Like you're just putting it 107 00:04:38.160 --> 00:04:39.399 out there and it's gonna happen. 108 00:04:39.399 --> 00:04:39.920 You think about it. 109 00:04:40.199 --> 00:04:42.600 Think about like hoving Biggie, right, they wrapped about having 110 00:04:42.639 --> 00:04:44.399 so much at first when they had nothing, and what 111 00:04:44.519 --> 00:04:45.439 happened they got it all. 112 00:04:45.639 --> 00:04:48.959 Yeah, it's just I just love it, you know what. 113 00:04:49.040 --> 00:04:50.920 I'm good at it. And the other thing too. I'm 114 00:04:50.920 --> 00:04:53.759 dealing with so many artists. It's kind of like if 115 00:04:53.800 --> 00:04:56.759 you sold cars to race car drivers, right, and you 116 00:04:56.800 --> 00:04:58.839 didn't know how to race, like you at least know 117 00:04:58.839 --> 00:05:01.000 how to race. They might coming old with me one day, 118 00:05:01.360 --> 00:05:02.959 you know. And that's how I get a lot of features. 119 00:05:03.000 --> 00:05:03.199 You know. 120 00:05:03.519 --> 00:05:06.319 I'm just hanging out with them. We designed and they recording. 121 00:05:06.720 --> 00:05:08.800 I'm making clothes and they'd be like, heydub, I want 122 00:05:08.839 --> 00:05:10.480 you on this one, and I hop on it. You 123 00:05:10.480 --> 00:05:14.480 don't want to be rusty, so I kind of hit 124 00:05:14.480 --> 00:05:17.240 the studio as much as I hit the gym, you know, 125 00:05:17.360 --> 00:05:19.959 just to stay on point, ready to go, just for 126 00:05:20.040 --> 00:05:22.319 that time. I think even at rolling out this weekend, 127 00:05:23.079 --> 00:05:25.600 I'm doing a set on one of these stages, you know. 128 00:05:25.680 --> 00:05:28.120 So it's just always an added thing to keep on top. 129 00:05:28.240 --> 00:05:30.399 And it make the artists that I'm dealing with feel 130 00:05:30.439 --> 00:05:32.800 more comfortable because I understand them as an artist. 131 00:05:33.839 --> 00:05:35.879 Yeah, you understand both worlds. Yeah. 132 00:05:36.040 --> 00:05:38.680 So I'm not just coming at you, looking at you, 133 00:05:38.759 --> 00:05:41.879 trying to use you to sell a product. I'm talking 134 00:05:41.920 --> 00:05:45.279 to a peer, you know, and trying to help you 135 00:05:45.360 --> 00:05:48.000 with your career and vice versa, you helping me with mine. 136 00:05:48.240 --> 00:05:50.399 Yeah. Yeah, right, And we're exchanging customers. 137 00:05:50.480 --> 00:05:53.519 Yeah for sure. They have fans. A lot of people 138 00:05:53.639 --> 00:05:56.240 having fans. They don't got customers. They're not spending no chili. 139 00:05:56.279 --> 00:05:58.639 But I'm kind of giving you customers for your fans. 140 00:05:58.680 --> 00:06:00.879 Ah, got it, got it? Yeah, none wrong with that. 141 00:06:01.040 --> 00:06:02.600 Those fans can become customers. 142 00:06:02.680 --> 00:06:04.639 Yeah for sure. You put the rice product in front 143 00:06:04.680 --> 00:06:05.800 of them, they gonna buy. 144 00:06:06.360 --> 00:06:08.319 So there's a lot of songs, there's a lot of 145 00:06:08.399 --> 00:06:10.600 verses from you and other artists that we haven't heard yet. 146 00:06:10.639 --> 00:06:13.000 A whole ton of them, Bro, I got an awful 147 00:06:13.040 --> 00:06:13.399 lot of them. 148 00:06:13.480 --> 00:06:22.000 Awful theug coy Lray who I got? Uh, Phoenix I got. 149 00:06:22.079 --> 00:06:24.079 I even got some stuff. I was looking through my notes. 150 00:06:24.120 --> 00:06:25.720 I got some stuff. But what's his name? 151 00:06:26.120 --> 00:06:29.600 Pant? What's the dude that fanded designer? Oh? Yeah, yeah 152 00:06:29.680 --> 00:06:30.240 we did this. 153 00:06:30.399 --> 00:06:32.480 I think we did this like overseas and like a 154 00:06:32.560 --> 00:06:34.000 hotel room or something like. 155 00:06:34.319 --> 00:06:36.920 Wow, you know, yeah, I got tons and tons of 156 00:06:37.000 --> 00:06:38.920 music the designer on the West Coast beat. 157 00:06:39.399 --> 00:06:41.839 No, it was a designer on like some like twoenty 158 00:06:42.160 --> 00:06:43.720 nineteen SoundCloud types. 159 00:06:44.639 --> 00:06:45.279 You know what I mean. 160 00:06:45.360 --> 00:06:48.720 That's right. I got to remind everybody watches in the building. Man, Yeah, 161 00:06:48.839 --> 00:06:50.519 come on, as big as the towers. 162 00:06:50.519 --> 00:06:52.680 Now, let's go man, watch this here. Man. 163 00:06:52.879 --> 00:06:55.720 And you've talked about growing up, you know, with so little, 164 00:06:56.000 --> 00:06:59.800 with nothing right like out the mud, bro, and just 165 00:07:00.000 --> 00:07:02.680 see where it's come to, See where it's at now 166 00:07:03.600 --> 00:07:07.800 that I mean, do you look back to how I started? 167 00:07:08.920 --> 00:07:11.079 I swear to God. When I was a kid, we 168 00:07:11.199 --> 00:07:14.240 used to dig through trash cans for kans and you 169 00:07:14.279 --> 00:07:16.639 didn't even think that was wrong. You thought you was 170 00:07:16.720 --> 00:07:22.279 just recycling, right. It was not what we waking up. Hey, 171 00:07:22.319 --> 00:07:24.319 let's go we dig it through the trash cans today. 172 00:07:24.319 --> 00:07:26.160 Throw my ass in there, and you just picking them 173 00:07:26.160 --> 00:07:27.519 out and weighing them. 174 00:07:27.519 --> 00:07:29.480 And it's like, were you fighting the Mexican kids for 175 00:07:29.519 --> 00:07:32.959 the cans? They wasn't even out there doing that. They 176 00:07:33.040 --> 00:07:33.759 was at school. 177 00:07:36.079 --> 00:07:37.040 Come on, man. 178 00:07:37.439 --> 00:07:42.240 So yeah, it's like the stuff that I went through. 179 00:07:42.480 --> 00:07:44.360 And it's crazy because I didn't even know I was 180 00:07:44.399 --> 00:07:47.319 going through that. I always thought I was privileged. You know, 181 00:07:47.519 --> 00:07:49.879 growing up in Watts you got the projects that you 182 00:07:49.920 --> 00:07:53.079 got the like the apartments, then you got the houses, 183 00:07:53.519 --> 00:07:55.279 you know. So as a kid, I'm thinking, I'm the 184 00:07:55.319 --> 00:07:56.399 boogie watching Nigga. 185 00:07:56.480 --> 00:07:56.800 I got it. 186 00:07:56.879 --> 00:07:59.360 My mama got a house. You know, we might not 187 00:07:59.480 --> 00:08:01.639 have a car, we got a house. You know, I 188 00:08:01.680 --> 00:08:04.680 got food. You know, I'm not nobody dead. They're in 189 00:08:04.800 --> 00:08:05.519 jail right now. 190 00:08:05.560 --> 00:08:06.040 We're good. 191 00:08:06.120 --> 00:08:09.000 But then when you get out and you start realizing, 192 00:08:09.040 --> 00:08:10.199 like everybody don't. 193 00:08:10.040 --> 00:08:11.959 Use the cheap cheese and. 194 00:08:11.879 --> 00:08:16.439 Everybody don't use that value brand. He like, hold on, damn, 195 00:08:16.439 --> 00:08:19.360 there's a whole nother world out here. But I still 196 00:08:19.399 --> 00:08:22.240 remember where I came from, cause it just you can't 197 00:08:22.399 --> 00:08:24.800 you can't be a boss now and forget when you 198 00:08:24.920 --> 00:08:28.240 was an employee, because then it's kind of it's just weird. 199 00:08:28.279 --> 00:08:29.480 I don't know what the words is. 200 00:08:30.279 --> 00:08:32.720 It's weird, you know, because now that I'm a boss, 201 00:08:32.720 --> 00:08:35.639 I understand the employees. You know, a lot of people 202 00:08:35.720 --> 00:08:39.120 just don't go through certain things. So I understand every 203 00:08:39.200 --> 00:08:43.639 side of the road, you know, both sides of the fence. 204 00:08:43.840 --> 00:08:47.120 So it just helped me be more kind of connected 205 00:08:47.120 --> 00:08:47.720 to the people. 206 00:08:48.679 --> 00:08:50.600 Yo, can you talk to us about the birth of 207 00:08:50.720 --> 00:08:52.639 the phrase that's an awful lot of coughs? 208 00:08:52.759 --> 00:08:52.840 Up? 209 00:08:53.440 --> 00:08:56.240 Yeah, I know it was from that video the cop 210 00:08:56.320 --> 00:09:00.240 arresting you and he told you that's an awful lot 211 00:09:00.240 --> 00:09:06.960 of coughs and your response was a coughing fit cough. 212 00:09:07.000 --> 00:09:14.080 But it's crazy that one catchphrase just caught fire. Yeah, 213 00:09:14.200 --> 00:09:16.679 And to tell you the truth, but it represents so 214 00:09:16.759 --> 00:09:19.279 much more than cough syrup, I think. 215 00:09:20.080 --> 00:09:21.759 But you know it's so crazy, bro, Like you look 216 00:09:21.799 --> 00:09:25.600 at that incident, and I took something out of that incident, right, 217 00:09:25.679 --> 00:09:28.919 like this was a fraction. I took some numbers out 218 00:09:29.240 --> 00:09:32.480 and put it over here. It made something bigger. Probably 219 00:09:32.480 --> 00:09:34.600 with so many more incidents I could have did that 220 00:09:34.639 --> 00:09:36.399 from if I would have been on that time in 221 00:09:36.519 --> 00:09:39.159 a lot more earlier. You know, I'm able to look 222 00:09:39.200 --> 00:09:42.000 at a lot of people's incidents. I have a cousin 223 00:09:42.080 --> 00:09:44.960 right now just lost his leg. You feel me, I'm like, bro, 224 00:09:45.039 --> 00:09:47.039 you got to turn that. You gotta turn that pain 225 00:09:47.200 --> 00:09:48.200 into something good. 226 00:09:48.720 --> 00:09:50.759 You feel me? So it'd be crazy. 227 00:09:50.799 --> 00:09:54.000 Yes, I'm blessed that everybody like, oh, you're so lucky 228 00:09:54.080 --> 00:09:56.399 for this happening to you and you and I'm just 229 00:09:56.440 --> 00:09:59.600 like I probably could have did that with anything, now 230 00:09:59.639 --> 00:10:01.600 that I look at it. I look at artists. They 231 00:10:01.639 --> 00:10:05.759 got a hot song or a hot uh TikTok. I 232 00:10:05.759 --> 00:10:08.879 can turn it into something. But just because you turn 233 00:10:08.960 --> 00:10:11.960 it into something, you have to apply that pressure to 234 00:10:12.039 --> 00:10:15.399 keep it going. You know, you can turn this into that, 235 00:10:15.759 --> 00:10:17.480 But what's gonna take that to the top is you. 236 00:10:17.960 --> 00:10:19.759 So a lot of people just looking at this like 237 00:10:19.799 --> 00:10:22.320 you're so lucky, and it's like, no, it's the pressure 238 00:10:22.360 --> 00:10:23.559 I put behind that that. 239 00:10:23.480 --> 00:10:26.279 Made this ship really go. Well. 240 00:10:26.279 --> 00:10:28.240 You also got to have that mindset to want to 241 00:10:28.240 --> 00:10:30.480 make something even better, you know, because like you said, 242 00:10:30.559 --> 00:10:32.360 like we could be looking at this, that and the third, 243 00:10:32.440 --> 00:10:35.919 but that doesn't necessarily mean we're gonna do something about it. Yeah, 244 00:10:35.919 --> 00:10:38.759 A lot of people and it's hard to I was 245 00:10:38.799 --> 00:10:42.159 on podcasts yesterday and the dude said he stopped doing 246 00:10:42.200 --> 00:10:45.279 music for so long, and the interviewer stopped him, said, 247 00:10:45.320 --> 00:10:45.960 don't never stop. 248 00:10:46.000 --> 00:10:48.000 And I'm a head like, bro, sometimes you gotta stop. 249 00:10:48.360 --> 00:10:52.840 You get ugly, get there, get your get to get 250 00:10:52.840 --> 00:10:55.080 the bills paid, do whatever you want to do. But 251 00:10:55.120 --> 00:10:58.799 then what he said is it's true, you don't gotta 252 00:10:58.840 --> 00:11:02.200 stop because a lot of people run through things. 253 00:11:01.879 --> 00:11:03.360 That's trying to stop them, and they don't. 254 00:11:03.360 --> 00:11:05.759 And that's what makes you keep going and what makes 255 00:11:05.759 --> 00:11:07.639 the brand or whatever you're trying to go at. 256 00:11:07.720 --> 00:11:09.600 No, you're not letting stuff stop you. 257 00:11:10.039 --> 00:11:12.600 Of course it's gonna be stop signs, but you not 258 00:11:12.759 --> 00:11:15.799 stopping at them is what makes you the person that 259 00:11:16.360 --> 00:11:17.080 wins the race. 260 00:11:17.159 --> 00:11:20.200 Yeah, and the internet can be an awful place, but again, 261 00:11:20.480 --> 00:11:27.320 use the internet to your advantage for show, for shows, right, influencers, artists, customers. 262 00:11:27.360 --> 00:11:30.960 You have an army of customers is how I describe it. 263 00:11:31.000 --> 00:11:33.919 I've seen them at Rolling Loud. It's an army of 264 00:11:34.000 --> 00:11:39.399 customers that are dedicated to the phrase, to the movement. 265 00:11:39.679 --> 00:11:40.240 So family. 266 00:11:40.320 --> 00:11:42.720 Really at this point, bro, we like the syrup squad, 267 00:11:42.799 --> 00:11:45.720 like everybody that put this shit on. We all under 268 00:11:45.759 --> 00:11:49.200 the same umbrella. There's an understanding and we all kind 269 00:11:49.200 --> 00:11:51.600 of see the same thing. We all keep the truth alive. 270 00:11:51.759 --> 00:11:54.559 We all go by a certain way of how we dress, 271 00:11:54.600 --> 00:11:57.679 how we talk, how we act, you know. And that's us, 272 00:11:58.600 --> 00:12:01.039 you know, and that's you. That's everybody put this ship on. 273 00:12:01.240 --> 00:12:01.440 You know. 274 00:12:01.480 --> 00:12:03.519 I don't treat y'all like a customer. I treat y'all 275 00:12:03.519 --> 00:12:05.440 like a family. Y'all come in my store. You're thirsty. 276 00:12:05.440 --> 00:12:07.360 I'm not selling you a water. I'm giving you a water. 277 00:12:08.200 --> 00:12:08.399 You know. 278 00:12:08.559 --> 00:12:10.639 If it's raining outside and it's the line, I'm telling 279 00:12:10.679 --> 00:12:13.039 y'all to come inside. It's not no customer shit, but 280 00:12:13.080 --> 00:12:14.080 it's a human experience. 281 00:12:14.159 --> 00:12:14.799 Yeah, come on. 282 00:12:14.879 --> 00:12:16.399 And I only do that because that's how I want 283 00:12:16.399 --> 00:12:19.360 to be treated again. You know, you can't be the 284 00:12:19.399 --> 00:12:20.879 Boston it's never the customer. 285 00:12:21.080 --> 00:12:22.799 Yeah. And when I walk in the store, I. 286 00:12:23.200 --> 00:12:25.440 Love the fact that they like, no, come on in, bro, 287 00:12:25.519 --> 00:12:30.200 it's raining, or you're thirsty, or compliment me on my outfit. 288 00:12:30.480 --> 00:12:32.759 You know that you don't have to. I'm not haven't 289 00:12:32.759 --> 00:12:36.240 bought shit yet and you're doing all this. I want 290 00:12:36.279 --> 00:12:39.600 to buy something. I want to take somebody else that's 291 00:12:39.639 --> 00:12:42.639 my friend here and show them the experience, because now 292 00:12:42.720 --> 00:12:44.840 I feel like I'm your cousin and I want to 293 00:12:44.840 --> 00:12:46.120 bring everybody to my cousin. 294 00:12:46.159 --> 00:12:49.519 Shit. We always talk about a customer service. People don't 295 00:12:49.519 --> 00:12:54.919 get that ship anymore, customer for life, especially when you bigger. 296 00:12:54.960 --> 00:12:57.960 A lot of times these brands get bigger, like no Shade, Bro, 297 00:12:58.039 --> 00:13:00.639 but you'll go to Supreme there still treat you like 298 00:13:00.720 --> 00:13:03.080 shit and you don't spend so much money and waiting 299 00:13:03.159 --> 00:13:06.320 in this long gas line and you like, I'm not 300 00:13:06.360 --> 00:13:07.960 getting no customer service. 301 00:13:08.279 --> 00:13:09.279 I don't want to be that. 302 00:13:09.600 --> 00:13:13.320 Yeah, the demand is high, but I'm feeling like a 303 00:13:13.399 --> 00:13:14.240 trick being here. 304 00:13:14.600 --> 00:13:15.879 Yeah you know what I'm saying. 305 00:13:16.159 --> 00:13:18.559 It always happens with like you know those types of 306 00:13:18.600 --> 00:13:20.759 stories that you just walk in and you feel like 307 00:13:20.879 --> 00:13:23.480 you're the like the problem. You're like, fuck, like do 308 00:13:23.519 --> 00:13:24.559 I even want to be in here? 309 00:13:24.679 --> 00:13:29.519 Like, yeah, I don't want to you when you walk in, 310 00:13:30.039 --> 00:13:32.399 you're like, yo, am I trespassing or my customer? 311 00:13:35.759 --> 00:13:37.840 You know, you walk in my store, it's somebody on, Hey, 312 00:13:37.879 --> 00:13:38.360 what's going on? 313 00:13:38.440 --> 00:13:38.600 Yeah? 314 00:13:38.600 --> 00:13:40.399 As soon as you look at something you need that Yeah, man, 315 00:13:40.480 --> 00:13:42.039 oh I was just looking that's the. 316 00:13:42.000 --> 00:13:44.159 Way you know, you know, and I think that's how 317 00:13:44.200 --> 00:13:47.080 we view our listeners. You know, we want repeat business. 318 00:13:47.120 --> 00:13:49.320 We want our listeners to come back, and we need 319 00:13:49.360 --> 00:13:51.279 them to feel like they know us. That's why we 320 00:13:51.639 --> 00:13:53.799 play our lives out on the radio every single day 321 00:13:53.799 --> 00:13:55.720 and we give our listeners a piece of us every 322 00:13:55.759 --> 00:13:59.840 single afternoon. Whether it hurts, whether it's it's it's it's 323 00:13:59.840 --> 00:14:02.600 an embarrassing. We have to be ourselves. We have to 324 00:14:02.639 --> 00:14:04.919 give ourselves to our listeners if we want their time. 325 00:14:04.960 --> 00:14:07.840 Time is everything, for sure. Time is important man, and 326 00:14:07.919 --> 00:14:09.799 people don't get time back. So if you're gonna give 327 00:14:09.840 --> 00:14:11.919 us your time, we got to give you everything. 328 00:14:11.919 --> 00:14:14.080 We got run it run. 329 00:14:16.279 --> 00:14:19.360 What's the toughest part of all this though, I know 330 00:14:19.440 --> 00:14:21.799 you talk about like you know, but what would you say, 331 00:14:21.799 --> 00:14:23.480 truly is the toughest part about it? 332 00:14:23.559 --> 00:14:24.159 Balancing? 333 00:14:25.840 --> 00:14:33.240 Balancing like balancing work, family, friendships, relationships. It's just hard 334 00:14:33.440 --> 00:14:35.399 balancing because at the end of the day, where I 335 00:14:35.480 --> 00:14:38.200 come from is get the money, don't forget the money. 336 00:14:40.279 --> 00:14:43.440 I don't miss Christmas, I don't miss birthdays because we 337 00:14:43.480 --> 00:14:46.679 didn't have it. They had to work and we're not tripping, 338 00:14:47.519 --> 00:14:50.279 you know, So in my mindset at the top of 339 00:14:50.320 --> 00:14:53.320 the pyramid is this job because it can bless so 340 00:14:53.440 --> 00:14:56.480 many other people, you know, and then when you think 341 00:14:56.480 --> 00:14:56.960 about this. 342 00:14:57.080 --> 00:14:59.240 Job, you're trying to execute it the best. 343 00:14:59.600 --> 00:15:01.799 A lot of times you forget about people feelings, You 344 00:15:01.840 --> 00:15:04.840 forget about other people time, you forget about a lot 345 00:15:04.879 --> 00:15:08.360 of stuff because you're just trying to keep this company running. 346 00:15:08.399 --> 00:15:11.159 So it's just really learning how to cut off. You know, 347 00:15:11.559 --> 00:15:14.440 a lot of artists I deal with, they work late hours. 348 00:15:14.720 --> 00:15:16.720 You know, I run a company. I have to be 349 00:15:16.840 --> 00:15:20.279 up early, so a lot of times I have to stop. 350 00:15:20.840 --> 00:15:24.960 I have to cut opportunities just so I don't mess 351 00:15:25.039 --> 00:15:29.120 up relationships. Yeah, you know, Hey, they calling me at ten, 352 00:15:29.240 --> 00:15:32.080 I'm already at the house, and my daughter's gonna tweak out. 353 00:15:32.080 --> 00:15:33.679 I jump up and leave. 354 00:15:33.960 --> 00:15:36.960 You know, even though without this opportunity could bring me 355 00:15:37.000 --> 00:15:39.840 a lot of money or something. It's just finding the balance. 356 00:15:39.840 --> 00:15:42.159 And it's the hardest thing for me, you know, because 357 00:15:42.200 --> 00:15:44.240 I'm ready. I'm really a worker, and I just want 358 00:15:44.240 --> 00:15:46.480 to work, work, work, work, work. I don't care about sleep, 359 00:15:46.480 --> 00:15:49.120 I don't care about food, I don't care about feelings. 360 00:15:49.159 --> 00:15:51.200 I don't care about none of that feel me. I 361 00:15:51.360 --> 00:15:53.240 want to get my team and just start working. But 362 00:15:53.840 --> 00:15:55.919 then you got like the team got sleep, you know 363 00:15:55.960 --> 00:15:58.519 they might. It's a lot of stuff. You gotta balance it. 364 00:15:58.960 --> 00:15:59.159 You know. 365 00:16:00.120 --> 00:16:04.159 Everybody not built like me, you know, so just balancing 366 00:16:04.240 --> 00:16:07.519 that family, balancing me. 367 00:16:07.639 --> 00:16:09.759 Some days I want to go to the gym every. 368 00:16:09.600 --> 00:16:12.559 Day, but if a problem occurs, I might say f 369 00:16:12.639 --> 00:16:15.759 the gym and goes straight to work. Yeah yeah, now 370 00:16:15.799 --> 00:16:18.159 I'm three days, no, four days, no gym. 371 00:16:18.279 --> 00:16:18.519 You know. 372 00:16:18.840 --> 00:16:22.159 So the balance is the hardest thing. The second hardest 373 00:16:22.200 --> 00:16:23.159 is probably taxes. 374 00:16:26.240 --> 00:16:28.080 You got to pay them taxes, bro, Bro, that's the 375 00:16:28.120 --> 00:16:30.159 second hardest. You're getting for nest right, That's how it 376 00:16:30.200 --> 00:16:33.480 feels you are. But it's again, it's just like gas. 377 00:16:33.519 --> 00:16:35.519 It comes along with it. You can't have a car 378 00:16:35.600 --> 00:16:38.679 without putting gas in it. You can't have a business 379 00:16:38.960 --> 00:16:41.200 without being legit. And if you want to be legit, 380 00:16:41.320 --> 00:16:42.960 they counting your pockets. 381 00:16:43.200 --> 00:16:43.440 Bro. 382 00:16:43.519 --> 00:16:47.480 It's like we're all renting this life. We're all paying 383 00:16:47.600 --> 00:16:51.799 to live when that's that was given to us by God, 384 00:16:51.879 --> 00:16:54.879 and now we have to pay for it financially with 385 00:16:55.000 --> 00:16:57.639 our bodies, our mentality, our mental health. 386 00:16:58.519 --> 00:16:59.840 We really have to suffer to live. 387 00:17:00.440 --> 00:17:02.480 When I was younger, I used to see taxes it's 388 00:17:02.519 --> 00:17:07.960 so fun, or Mama about to get a checkout. Now 389 00:17:08.079 --> 00:17:11.680 I'm like, what is going on? I have to I 390 00:17:11.680 --> 00:17:13.880 have to pay people to make money. Then I got 391 00:17:13.880 --> 00:17:16.400 to pay y'all off the money I'm paying people to 392 00:17:16.480 --> 00:17:19.680 make and then I have to pay them money plus 393 00:17:19.720 --> 00:17:24.400 play taxes on. What Crazespecially when you get to this level, 394 00:17:24.440 --> 00:17:27.119 Like they don't tell you that you you running it 395 00:17:27.240 --> 00:17:29.920 up and then they be like you, oh what, No, 396 00:17:30.039 --> 00:17:32.720 you didn't do nothing for this, bro, And then you 397 00:17:32.799 --> 00:17:34.960 kind of you don't want to be a janky businessman 398 00:17:35.000 --> 00:17:37.839 because that's how the foundation crumble and falls. So you 399 00:17:37.960 --> 00:17:41.359 gotta do you gotta do your due diligence. But it's 400 00:17:41.400 --> 00:17:43.200 just a hard pill to swallow. 401 00:17:44.119 --> 00:17:46.000