WEBVTT

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<v Speaker 1>Hi.

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<v Speaker 2>I'm Brandon Hill from Boise, Idaho, and I play at

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<v Speaker 2>Eagle Hills Golf Course.

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<v Speaker 1>Welcome to golf Mart. Hi.

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<v Speaker 3>This is Robert Hill from Heburn, Kentucky, and I play

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<v Speaker 3>at Boo Links Golf Course.

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<v Speaker 1>This is Golf Smarter number one, twenty eight. And now

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<v Speaker 1>we have a new mission to prove that we made

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<v Speaker 1>the right decision.

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<v Speaker 2>And the right decision doesn't just mean the right decision

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<v Speaker 2>for us, it means the right decision for the consumer.

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<v Speaker 2>This is ultimately going to produce better product, hopefully at

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<v Speaker 2>better prices, and just an all around better experience that

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<v Speaker 2>goes beyond what anybody's experienced before simply by buying a putter.

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<v Speaker 2>So we like the challenge of needing to sort of

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<v Speaker 2>re earn everybody's trust, and so far, I think we're

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<v Speaker 2>doing a pretty good job. I mean it's funny, like

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<v Speaker 2>you read the comments online. I got really overwhelmed a

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<v Speaker 2>week after the announcement was made. And when we screw up,

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<v Speaker 2>because we're so engaged with everybody, it always seems like

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<v Speaker 2>a much bigger deal. Like when somebody gets a crooked grip,

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<v Speaker 2>they put it on a lab rats page with fifty

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<v Speaker 2>thousand fans and they lose their minds. But six months

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<v Speaker 2>ago we'd put a crooked grip out somebody to take

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<v Speaker 2>a picture of it and say what gives and everybody

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<v Speaker 2>be like, man, take it easy. They're a small company

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<v Speaker 2>from Oregon, leave malone. It's just one grip, don't worry

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<v Speaker 2>about it. And people would like have our backs. A

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<v Speaker 2>week after the announcement comes up, somebody put a picture

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<v Speaker 2>up of a crooked grip up there.

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<v Speaker 1>It's like Cee already cutting corners.

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<v Speaker 3>Lab Golf's newest heel shafted putter impresses old school skeptics

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<v Speaker 3>with CEO Samon. This is Golf Smarter, sharing stories, tips

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<v Speaker 3>and insights from great golf minds to help you lower

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<v Speaker 3>your score and raise your golf IQ. Here's your host,

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<v Speaker 3>Fred Green. Welcome back to the Golf Smarter podcast.

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<v Speaker 1>Sam, Thanks Fred, thanks for having me back.

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<v Speaker 3>Pal Uh you kidding. I would have you on more often,

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<v Speaker 3>but I know that you're so busy doing your own

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<v Speaker 3>social media. My god, you're everywhere. It's worked very well

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<v Speaker 3>for you.

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<v Speaker 1>By the way. I like it out here in social media.

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<v Speaker 3>And yeah, yeah, between the podcasts and the videos and

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<v Speaker 3>getting people fitted and showing off their new putter and

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<v Speaker 3>how to do it. But I think my favorite has

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<v Speaker 3>beat the boss.

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<v Speaker 2>We've got to We've got to get another one out there.

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<v Speaker 2>We've got two episodes in the can or one episode

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<v Speaker 2>in the can, maybe two, I don't remember, but one

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<v Speaker 2>of them is against my brother and it's a pretty

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<v Speaker 2>epic match.

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<v Speaker 3>Oh, now that one I'd like to see. I definitely,

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<v Speaker 3>because you know I when I was up there with

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<v Speaker 3>you and my friend Kevin, uh, we played with you

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<v Speaker 3>and Liam and so getting you getting to watch you

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<v Speaker 3>two play together is always a who Yeah, he's so

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<v Speaker 3>much fun.

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<v Speaker 2>Liam's great and he's such a good player, and we

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<v Speaker 2>didn't have him stuck in the shop building putters.

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<v Speaker 1>He'd he could. He could be making a few bucks

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<v Speaker 1>at this game, but.

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<v Speaker 3>Probably but you know, I mean, he's living a dreams.

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<v Speaker 3>You're you're you're all telling him to live a dream.

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<v Speaker 1>We're all having some fun for sure.

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<v Speaker 3>Yeah, and talk about a dream. So the last time

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<v Speaker 3>you were on I remember asking you, so, I mean,

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<v Speaker 3>what do you do? Can you sell the company? This

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<v Speaker 3>Morne You're like, no, we can't sell the company. It's

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<v Speaker 3>too big, no one can buy it. And if the

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<v Speaker 3>only reason they'd buy it is to shut it down.

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<v Speaker 3>I won't let that happen. And I was like, okay,

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<v Speaker 3>I believe you.

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<v Speaker 2>Yeah, I don't know that I said exactly that really,

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<v Speaker 2>but yeah, I mean we obviously had to kind of

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<v Speaker 2>mum as the word, you know, when you're when you're

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<v Speaker 2>going through transaction stuff and contractually bound enough to speak

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<v Speaker 2>of anything.

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<v Speaker 1>I don't remember what exactly our last one was, but.

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<v Speaker 2>Yeah, I mean we've been we'd been you know, working

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<v Speaker 2>towards some kind of transaction for better part of the

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<v Speaker 2>last two plus years, so we would have been, you know,

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<v Speaker 2>at least testing the waters by the last time I

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<v Speaker 2>was on your show.

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<v Speaker 1>But yeah, man, I mean, everything just moves so fast, and.

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<v Speaker 2>Uh it's it's impossible to convey the just weekly volatility

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<v Speaker 2>that is, you know, our lives of this last you know,

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<v Speaker 2>three months, and you know, we we pivot a lot,

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<v Speaker 2>you have to, you know, in order to to to

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<v Speaker 2>compete in this industry. And so yeah, we uh yeah,

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<v Speaker 2>we started started a process looking for a potential partner

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<v Speaker 2>or buyer a couple of years ago and courted by

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<v Speaker 2>any number of uh private equity firms. Once we you know,

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<v Speaker 2>put it out to market, a couple of other you know,

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<v Speaker 2>potential strategic buyers and stuff, and I found some bad asses.

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<v Speaker 3>And it was so funny that when I heard the announcement,

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<v Speaker 3>I was in Paris, Like, you want me to go

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<v Speaker 3>knock on a door, I would send you a text

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<v Speaker 3>you want me to go knock on a door for

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<v Speaker 3>You'd say, maybe I can do while I'm here. I

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<v Speaker 3>couldn't believe it. Yeah, it was a Parisian company, a

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<v Speaker 3>French company that that invested and so how does that work?

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<v Speaker 3>So they there, they don't come in and take over

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<v Speaker 3>the company based on what I've read about this private

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<v Speaker 3>equity firm that kind of lets people do what they're doing.

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<v Speaker 1>And yeah, I mean it's different depending upon the firm. Right,

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<v Speaker 1>like there was be fair like none of the ones that.

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<v Speaker 2>Ultimately you know, kind of made it to the final

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<v Speaker 2>you know, eight or so of potential suitors, none of

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<v Speaker 2>them had designs to shut the company down and take

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<v Speaker 2>it over.

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<v Speaker 1>I mean, lab is a very very unique business.

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<v Speaker 2>There's no it's not like you know, a pe firm

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<v Speaker 2>that owns a bunch of gas stations buying a small

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<v Speaker 2>little gas station company and just rebranding it and putting

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<v Speaker 2>it into the mix, like there's there's no no how

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<v Speaker 2>or there's no there's no widespread industry know how of how.

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<v Speaker 1>To do what we do.

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<v Speaker 2>Only you'd be a fool not to realize that a

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<v Speaker 2>lot of what makes Labs so special as the culture

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<v Speaker 2>and the people and so, you know, to to buy

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<v Speaker 2>up a company like ours and then try to do

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<v Speaker 2>it differently or better than what we're doing would just

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<v Speaker 2>be silly. So the people that were that were you know,

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<v Speaker 2>serious about partnering with us all understood that like we

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<v Speaker 2>weren't going to leave Cross well, you know that I

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<v Speaker 2>wasn't going to go anywhere, and the the you know,

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<v Speaker 2>all the executives and the higher level folks that have

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<v Speaker 2>been with us since the beginning, we're going to go anywhere,

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<v Speaker 2>and uh.

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<v Speaker 1>You know, and they didn't want us to.

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<v Speaker 2>And so with with el Catterton, who you know, yes,

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<v Speaker 2>was originally funded by Bernard Arnaut, you know, from Louis Vuitton.

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<v Speaker 2>Like just for anybody curious about that association, it's not

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<v Speaker 2>the company is not owned by Louis Vuitton. It's El

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<v Speaker 2>Cadderton is its own, you know, private equity firm with

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<v Speaker 2>thirty years of like a phenomenal track record of doing

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<v Speaker 2>what they're doing with us, which is to you know,

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<v Speaker 2>let the team that you know that got us here

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<v Speaker 2>continue to continue to go. Now, they were tough around

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<v Speaker 2>making sure that we had some go forward plans, because

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<v Speaker 2>that's what they're buying, right, They're not buying what is,

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<v Speaker 2>They're buying what will be.

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<v Speaker 1>And so you know, they they came in and they

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<v Speaker 1>they you know, did.

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<v Speaker 2>A seven month long proctology exam to learn every single

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<v Speaker 2>you know, in and out of the entire business to

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<v Speaker 2>see where and this is where we were pressing them

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<v Speaker 2>and the other potential seaers is how are you going

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<v Speaker 2>to help us? And you know, before we hit the

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<v Speaker 2>cord here, you and I were talking like.

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<v Speaker 1>Initially we just thought the time was right to cash

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<v Speaker 1>a check.

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<v Speaker 2>And so we went out and we're talking to you know,

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<v Speaker 2>actually a lot of customers who were you know, high

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<v Speaker 2>net worth individuals and see if could put a group

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<v Speaker 2>of them together to partner with us and.

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<v Speaker 1>And buy some equity.

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<v Speaker 2>And then you know, kind of a year into that

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<v Speaker 2>process is when things really started to just go crazy

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<v Speaker 2>and our lead times got totally out of control, or

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<v Speaker 2>you know, the factory was like just the explosion of chaos,

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<v Speaker 2>you know, twenty four hours a day. And it was

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<v Speaker 2>then we realized like we needed more than money, like

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<v Speaker 2>we needed help, you know, we needed you know, some

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<v Speaker 2>experienced personnel, and we needed additions to our team that

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<v Speaker 2>could take us to the next level. And that's where

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<v Speaker 2>you know, these guys are badasses personnel.

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<v Speaker 3>Are you talking operationally or.

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<v Speaker 2>Think sales operations? Uh, you know, finance everything.

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<v Speaker 3>Yeah, and yes, they're buying the people in the culture

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<v Speaker 3>that's up in creswell understood. But bottom line, they're buying

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<v Speaker 3>the results that they're seeing. I mean, how much of

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<v Speaker 3>this centered around JJ thinking that but to win nothing?

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<v Speaker 1>It had nothing nothing.

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<v Speaker 2>I mean, you know, we closed on we closed on

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<v Speaker 2>July fifteenth. The original letter of intent, I think the

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<v Speaker 2>original uh you know letter of intent that we signed

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<v Speaker 2>was in early January, so you know, the deal was

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<v Speaker 2>in its very very final stages. And yes, the final

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<v Speaker 2>stages take six weeks by themselves. So no, it was

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<v Speaker 2>it was already done at that point pretty much barring

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<v Speaker 2>you know, extraordinary circumstances. But it certainly helped everybody feel

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<v Speaker 2>real good about it, you know, and and honestly, for

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<v Speaker 2>me personally, like you know, yeah, I'm still you know,

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<v Speaker 2>I'm still currently CEO. I'll be stepping down a CEO

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<v Speaker 2>in a few weeks to assume a more product focused role,

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<v Speaker 2>a founder role and working on acquisitions of you know,

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<v Speaker 2>some other technologies to integrate into into LAB. But even

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<v Speaker 2>as CEO, you know, being to the last few months since

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<v Speaker 2>we closed the there isn't an emotional difference in the

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<v Speaker 2>company being ours and not being ours, And there was

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<v Speaker 2>when JJ made that putt. You know, I was having

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<v Speaker 2>all kinds of anxieties about the deal. It's a scary

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<v Speaker 2>ass thing, you know, like in it's my life. I mean,

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<v Speaker 2>it's everything that we worked on and to you know,

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<v Speaker 2>put it in somebody else's hands from a you know,

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<v Speaker 2>a board chair level. You know, it was a scary thing,

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<v Speaker 2>and there was something that felt a little unfinished or

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<v Speaker 2>something that I couldn't quite put my finger on. And

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<v Speaker 2>then when he made that putt, like it just it

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<v Speaker 2>was just the perfect closing, you know paragraph in the

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<v Speaker 2>chapter of Phase one of LAB, you know, labs arrival

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<v Speaker 2>into the world of golf. With that putt was was

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<v Speaker 2>totally complete and it just made it feel so good,

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<v Speaker 2>you know, to go into phase two.

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<v Speaker 3>But actually Phase one was Bill Pressey and directed force

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<v Speaker 3>and you were phase two.

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<v Speaker 2>I think I think of that as the I think

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<v Speaker 2>of that as the prologue.

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<v Speaker 3>Okay. And while this was all going on in the negotiations,

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<v Speaker 3>everything were you? Was it all on you? Or did

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<v Speaker 3>you have a team that you brought in from the

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<v Speaker 3>outside that you you used internally to help you guide

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<v Speaker 3>you through that You've never been through anything like.

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<v Speaker 2>This, right, So yes, we had investment banking team called

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<v Speaker 2>Baird that was there for both just general advice and

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<v Speaker 2>then a lot of the technical work, you know, I

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<v Speaker 2>mean a lot of it that I'm you know, way

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<v Speaker 2>above my pay grade that I don't know anything about,

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<v Speaker 2>you know, I mean the quality of earnings exercise was

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<v Speaker 2>like I just never imagined that the level of sophistication

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<v Speaker 2>involved in making these deals. Obviously they're, you know, a

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<v Speaker 2>multi billion dollar fund that does this stuff for a living,

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<v Speaker 2>and this is what they do, but I had no idea.

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<v Speaker 1>How how deep they go.

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<v Speaker 2>And so yeah, so the the Baird team was was

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<v Speaker 2>very helpful, Like there their associates who were out in

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<v Speaker 2>Eugene every other week and helping us through all that stuff.

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<v Speaker 2>But they can't do it themselves, like they're there to help,

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<v Speaker 2>you know, to help guide us.

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<v Speaker 1>And so.

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<v Speaker 2>Of the sort of half a dozen you know, executives

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<v Speaker 2>at LAB that were a part of this, I probably

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<v Speaker 2>had it the best, you know, our CFO, Amanda, I mean,

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<v Speaker 2>I'm sure that she had multiple one hundred hour weeks.

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<v Speaker 2>And Robert, who's going to be he's currently co CEO

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<v Speaker 2>with me right now. He'll be our CEO here in November. Yeah,

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<v Speaker 2>I mean, it just it can't be overstated. I mean,

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<v Speaker 2>and when we started the process, you know, any number

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<v Speaker 2>of people that I reached out to that had been

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<v Speaker 2>through similar things would just.

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<v Speaker 1>Be like, dude, like it's it's crazy.

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<v Speaker 2>It's so emotional, it's so intense, and I'm like, okay,

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<v Speaker 2>and I could not have been less prepared for the

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<v Speaker 2>emotional burden that is this thing. I mean, just the

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<v Speaker 2>volatility of it and the magnitude, right, I mean, it's

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<v Speaker 2>this huge life altering event for so many people. And

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<v Speaker 2>every day there's a you know, a new little fire

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<v Speaker 2>that needs to get put out or a decision that

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<v Speaker 2>needs to get made, and and then you factor that

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<v Speaker 2>in with you know, meanwhile we're trying to run the company,

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<v Speaker 2>you know, like while we're doing this, you know, all

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<v Speaker 2>of this diligence and all of this stuff, and the

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<v Speaker 2>company that we were trying to run happened to be

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<v Speaker 2>in the middle of you knows, as you know, absurd

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<v Speaker 2>a level of growth as you'll ever.

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<v Speaker 1>See in the golf business.

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<v Speaker 2>And and so not only does do we have to

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<v Speaker 2>make a decision on X, you know, or why you know,

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<v Speaker 2>we're running inventory or marketing spend or whatever the stuff is,

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<v Speaker 2>but then you have to like make your decision and

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<v Speaker 2>then look at it through the lens of how it's

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<v Speaker 2>going to affect the deal and the transaction and the everything.

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<v Speaker 2>And so couldn't make any key hires, really couldn't make

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<v Speaker 2>any you know, big ticket purchase on inventory, couldn't you know,

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<v Speaker 2>do there was just a lot of stuff that we

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<v Speaker 2>were tied up on. So it was just a it

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<v Speaker 2>was a wildly stressful thing. And like, you know, just

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<v Speaker 2>just like with lab in general, I've always wanted tattooed

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<v Speaker 2>on my forehead. Is like, you know, if it was easy,

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<v Speaker 2>everybody would do it, and uh, you know, there's your

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<v Speaker 2>own that's for sure. Yeah, And it wasn't easy, but

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<v Speaker 2>very very very worth it and everybody's happy. Nobody lost

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<v Speaker 2>in this deal at all.

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<v Speaker 1>And yeah, it's great, that's really great.

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<v Speaker 3>Before you, I'm so happy for you. And when you

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<v Speaker 3>say they go they went deep with direction, I mean

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<v Speaker 3>when they when they're when you're talking about the pe

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<v Speaker 3>going in and looking at your company going deep, what

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<v Speaker 3>are they and what surprises were there for you that

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<v Speaker 3>you weren't anticipating that kind of depth, that kind of.

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<v Speaker 2>I mean, honestly, you'd want to interview the CFO or

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<v Speaker 2>co o O and to get kind of the grittier

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<v Speaker 2>details on it.

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<v Speaker 1>But like.

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<v Speaker 2>You know, being an entrepreneur, Earl, being an entrepreneur is

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<v Speaker 2>in many ways just living by it will figure it out,

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<v Speaker 2>like you don't actually you know, I.

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<v Speaker 1>Don't, I don't. I don't plan. Man, look at that

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<v Speaker 1>if I pull on.

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<v Speaker 2>And I go with it, and you know, the at

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<v Speaker 2>the level of investment that they're making and the risks

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<v Speaker 2>that they're taking.

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<v Speaker 1>There is no there's no.

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<v Speaker 2>Potential outcome that wasn't deeply scrutinized. And so not only

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<v Speaker 2>do you need to make plans, but you need to

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<v Speaker 2>make a backup plan, a backup plan for your backup

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00:16:41.600 --> 00:16:45.159
<v Speaker 2>plan and three more backup plans behind that, and on

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00:16:45.399 --> 00:16:50.759
<v Speaker 2>every single facet of the business, from personnel to manufacturing,

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00:16:50.960 --> 00:16:56.600
<v Speaker 2>to sourcing to sales channels. I mean, I mean just

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00:16:56.720 --> 00:17:03.399
<v Speaker 2>answering the question of what is the total addressable market?

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00:17:03.840 --> 00:17:08.839
<v Speaker 2>What is the actual potential you know of your customer base.

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00:17:09.519 --> 00:17:13.319
<v Speaker 2>That was a six weeks long exercise that involves thirty

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00:17:13.319 --> 00:17:17.839
<v Speaker 2>different very high paid you know, professionals to scour the

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00:17:17.880 --> 00:17:20.720
<v Speaker 2>earth to understand and determine the actual answer to that question.

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00:17:20.839 --> 00:17:22.640
<v Speaker 1>Yes, you can google what's the.

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00:17:22.599 --> 00:17:25.240
<v Speaker 2>Size of the total putter market, but like that doesn't

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00:17:25.839 --> 00:17:30.200
<v Speaker 2>satisfy what it is specifically that they're looking for, So

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00:17:30.319 --> 00:17:33.119
<v Speaker 2>things like that, things you know, and is.

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<v Speaker 3>There a short answer to that question that takes months

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00:17:35.880 --> 00:17:38.319
<v Speaker 3>and months and months to to create.

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<v Speaker 2>No, And in fact, on that particular one, I actually

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00:17:41.240 --> 00:17:44.319
<v Speaker 2>wasn't terribly satisfied with the answer. But I think it's

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00:17:45.119 --> 00:17:50.920
<v Speaker 2>because it's not like how many people buy putters every year.

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00:17:51.160 --> 00:17:53.880
<v Speaker 2>Because one of the things that we know with lab

316
00:17:53.960 --> 00:17:56.880
<v Speaker 2>is is that we shifted that, you know, because the

317
00:17:56.920 --> 00:18:01.119
<v Speaker 2>technology was so new it changed can or behavior from

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00:18:01.279 --> 00:18:03.319
<v Speaker 2>you know, a normal replacement cycle of being say five

319
00:18:03.359 --> 00:18:04.960
<v Speaker 2>years or whatever it is with a putter or three years.

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00:18:05.039 --> 00:18:08.400
<v Speaker 2>I'm not sure what it is on paper. Now somebody

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00:18:08.440 --> 00:18:10.839
<v Speaker 2>that bought a putter last year that's you know, a

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00:18:10.920 --> 00:18:13.359
<v Speaker 2>toe hang putter, face balance putter or whatever, now has

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00:18:13.400 --> 00:18:16.400
<v Speaker 2>a reason to actually look at another putter despite you know,

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00:18:16.440 --> 00:18:19.680
<v Speaker 2>whereas they wouldn't have four years ago or five years

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00:18:19.680 --> 00:18:23.319
<v Speaker 2>ago because they'd just be making a lateral move. So,

326
00:18:24.279 --> 00:18:27.240
<v Speaker 2>you know, there's just stuper nerdy stuff that goes into

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00:18:27.559 --> 00:18:33.000
<v Speaker 2>you know, determining this stuff and u and then there

328
00:18:33.680 --> 00:18:37.279
<v Speaker 2>there was a huge burden on the operations team and

329
00:18:37.319 --> 00:18:40.720
<v Speaker 2>the supply chain team because of the timing of this transaction.

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00:18:40.799 --> 00:18:43.759
<v Speaker 2>Lighted landed right in the middle of all this tariff craziness,

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00:18:43.920 --> 00:18:47.960
<v Speaker 2>and you know, we were we were on pace to

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00:18:48.039 --> 00:18:57.759
<v Speaker 2>close in March, and then when you know, whatever Liberation

333
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<v Speaker 2>Day or whatever the hell they called it, you know

334
00:18:59.759 --> 00:19:03.279
<v Speaker 2>hit like we put pencils down for six weeks because

335
00:19:03.519 --> 00:19:05.920
<v Speaker 2>nobody knew how that was all going to shake out.

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00:19:05.960 --> 00:19:11.279
<v Speaker 2>And and for the second time, the fact that a

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00:19:11.400 --> 00:19:14.200
<v Speaker 2>huge amount of our operation is in the United States

338
00:19:15.839 --> 00:19:21.680
<v Speaker 2>came in real handy. And you know the first time

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00:19:21.799 --> 00:19:26.559
<v Speaker 2>was when COVID hit. You know, we were, I mean,

340
00:19:27.440 --> 00:19:29.279
<v Speaker 2>we were in such a good position. I used the

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00:19:29.319 --> 00:19:31.079
<v Speaker 2>analogy I think on one of your shows in the past,

342
00:19:31.160 --> 00:19:33.519
<v Speaker 2>Like we were like the bubble Gump trip boat when

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00:19:33.519 --> 00:19:36.240
<v Speaker 2>that you know, storm hit, and you know, we were

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00:19:36.240 --> 00:19:38.240
<v Speaker 2>the only one that managed to make it through with

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00:19:38.599 --> 00:19:41.799
<v Speaker 2>shafts on hand, and every other company in the world

346
00:19:41.920 --> 00:19:44.559
<v Speaker 2>couldn't get their hands on any shafts. And we had

347
00:19:44.559 --> 00:19:46.519
<v Speaker 2>an ops guy at the time who saw the writing

348
00:19:46.559 --> 00:19:48.440
<v Speaker 2>on the wall and like literally was buying shafts out

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00:19:48.480 --> 00:19:51.640
<v Speaker 2>of people's garages, I mean, and scoured the earth to

350
00:19:52.000 --> 00:19:53.599
<v Speaker 2>you know, to make sure that we wouldn't run out.

351
00:19:54.079 --> 00:19:56.839
<v Speaker 1>And yeah, it was.

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00:19:58.920 --> 00:20:01.799
<v Speaker 2>It was similar to that in that we were really

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00:20:01.880 --> 00:20:05.880
<v Speaker 2>lucky in that the impact of all the terist stuff

354
00:20:05.920 --> 00:20:09.440
<v Speaker 2>was significantly less than you know, other consumer brands that

355
00:20:09.440 --> 00:20:12.160
<v Speaker 2>were manufacturing a lot of stuff overseas.

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00:20:12.599 --> 00:20:18.079
<v Speaker 3>Yeah. Yeah, So I read everything I can get my

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00:20:18.160 --> 00:20:21.839
<v Speaker 3>hands on about you and the company, and I watch

358
00:20:21.880 --> 00:20:24.000
<v Speaker 3>every video I can. If I see your name or

359
00:20:24.000 --> 00:20:27.519
<v Speaker 3>I see lab pop up, I'm and almost every conversation

360
00:20:27.640 --> 00:20:29.799
<v Speaker 3>I have on this show ends up being do you

361
00:20:29.880 --> 00:20:32.720
<v Speaker 3>use a lab putter? Why not? You know, I mean

362
00:20:32.759 --> 00:20:36.160
<v Speaker 3>it's like I'm sitting here, I've got a number of

363
00:20:36.200 --> 00:20:39.640
<v Speaker 3>them next to me. But that's besides the point in

364
00:20:40.880 --> 00:20:44.680
<v Speaker 3>way and you're saying that JJ wasn't the tipping point

365
00:20:44.720 --> 00:20:48.160
<v Speaker 3>for you. Guys, I did read a number and you

366
00:20:48.200 --> 00:20:52.400
<v Speaker 3>can clarify this for me from your growth and what

367
00:20:52.440 --> 00:20:56.799
<v Speaker 3>your sales were in twenty twenty four versus what your

368
00:20:56.880 --> 00:21:00.119
<v Speaker 3>anticipated was going to be for this year twenty twenty

369
00:21:00.160 --> 00:21:02.599
<v Speaker 3>five was three x.

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<v Speaker 4>Uh what did we do in And also when you

371
00:21:11.039 --> 00:21:12.920
<v Speaker 4>and I started talking, you were saying, yeah, we do

372
00:21:12.960 --> 00:21:18.000
<v Speaker 4>about two hundred putters a month, and that's like, now

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00:21:18.079 --> 00:21:20.079
<v Speaker 4>down to the minute, you do that many in a

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00:21:20.200 --> 00:21:20.920
<v Speaker 4>minute or.

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00:21:20.839 --> 00:21:25.640
<v Speaker 1>So, certainly in the first part of the day. Yeah.

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00:21:25.279 --> 00:21:29.559
<v Speaker 3>Yeah, I think I've read one hundred and thirty thousand

377
00:21:29.640 --> 00:21:32.880
<v Speaker 3>putters in twenty twenty four and you were supposed to

378
00:21:32.920 --> 00:21:34.119
<v Speaker 3>triple that in twenty twenty five.

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00:21:34.200 --> 00:21:37.920
<v Speaker 2>Yeah, it'll be closer to three hundred and fifty thousand

380
00:21:38.000 --> 00:21:38.680
<v Speaker 2>units this year.

381
00:21:40.799 --> 00:21:43.039
<v Speaker 1>And yeah, I mean it.

382
00:21:42.960 --> 00:21:45.640
<v Speaker 3>Was how do you wrap your brains around that? I mean,

383
00:21:45.680 --> 00:21:49.720
<v Speaker 3>you're you know, you're we've talked about your past and

384
00:21:49.960 --> 00:21:50.599
<v Speaker 3>our past.

385
00:21:50.799 --> 00:21:51.079
<v Speaker 1>Either.

386
00:21:51.200 --> 00:21:54.880
<v Speaker 3>It's like you came from managing bars and bands and

387
00:21:55.960 --> 00:22:00.720
<v Speaker 3>probably employing or managing a handful of people at any

388
00:22:00.759 --> 00:22:05.680
<v Speaker 3>given time too. I guess my biggest question is how

389
00:22:05.680 --> 00:22:08.440
<v Speaker 3>do you convince your family to buy in with you

390
00:22:09.160 --> 00:22:14.079
<v Speaker 3>on this envoy. Are they proud of you now? Yeah?

391
00:22:14.359 --> 00:22:17.119
<v Speaker 2>Post transaction, I learned a lot about people's lack of

392
00:22:17.160 --> 00:22:19.279
<v Speaker 2>faith in this whole endeavor.

393
00:22:19.400 --> 00:22:20.279
<v Speaker 1>You know, it turned out my.

394
00:22:22.200 --> 00:22:26.640
<v Speaker 2>Dad's investment, he was looking forward to using it to

395
00:22:26.680 --> 00:22:28.680
<v Speaker 2>take the losses.

396
00:22:31.680 --> 00:22:35.240
<v Speaker 1>And it's really funny.

397
00:22:35.279 --> 00:22:43.640
<v Speaker 2>There's when we raised half a million bucks I think

398
00:22:43.680 --> 00:22:47.319
<v Speaker 2>in twenty nineteen. It was a friend's family and then

399
00:22:47.400 --> 00:22:51.279
<v Speaker 2>just some customers and stuff like that. And my brother,

400
00:22:51.680 --> 00:22:55.079
<v Speaker 2>you know, he has his own company called Meriwether. They

401
00:22:55.680 --> 00:22:57.839
<v Speaker 2>sort of real estate private equity, and they invest in

402
00:22:58.880 --> 00:23:01.640
<v Speaker 2>a lot about stuff, but resorts and stuff like that. Anyway,

403
00:23:02.319 --> 00:23:04.839
<v Speaker 2>he's got, you know, a deal with his partners that

404
00:23:05.000 --> 00:23:07.119
<v Speaker 2>any deal of any kind that lands on any of

405
00:23:07.160 --> 00:23:10.440
<v Speaker 2>their desks has to be offered to the other three partners.

406
00:23:10.920 --> 00:23:14.920
<v Speaker 2>And so in twenty nineteen he's like, you know, I guys,

407
00:23:14.960 --> 00:23:17.599
<v Speaker 2>you know, my brother and I and my dad are

408
00:23:17.680 --> 00:23:18.599
<v Speaker 2>you know in this Putter company.

409
00:23:18.640 --> 00:23:21.240
<v Speaker 1>We're raising some money. Do you guys want to you

410
00:23:21.240 --> 00:23:22.079
<v Speaker 1>guys want to jump in?

411
00:23:22.119 --> 00:23:24.640
<v Speaker 2>And I was like, like, do we really have to

412
00:23:25.680 --> 00:23:26.400
<v Speaker 2>bring them in?

413
00:23:26.440 --> 00:23:28.240
<v Speaker 1>And he's like, no, no, it's good, it's good. It's good.

414
00:23:28.279 --> 00:23:30.440
<v Speaker 2>And then he asked them and they're like, do we

415
00:23:30.519 --> 00:23:33.119
<v Speaker 2>have to like do we have to get in on this?

416
00:23:33.799 --> 00:23:36.160
<v Speaker 2>And you know, a couple of them put in like

417
00:23:36.200 --> 00:23:39.559
<v Speaker 2>five grand, you know, or ten grand there's something like that,

418
00:23:39.680 --> 00:23:40.960
<v Speaker 2>and they're like.

419
00:23:41.519 --> 00:23:42.759
<v Speaker 3>I would have been there from that one.

420
00:23:43.759 --> 00:23:46.160
<v Speaker 1>And then and then what was so funny too, was.

421
00:23:47.880 --> 00:23:50.440
<v Speaker 2>The guy that actually connected us without Cadterton was a

422
00:23:50.480 --> 00:23:58.359
<v Speaker 2>fraternity brother my brothers, and so we were meeting with

423
00:23:58.400 --> 00:24:01.640
<v Speaker 2>them out in New York at some point and I

424
00:24:01.680 --> 00:24:03.400
<v Speaker 2>was telling exactly the story of just when we were

425
00:24:03.440 --> 00:24:05.680
<v Speaker 2>going around to different friends and family and you know,

426
00:24:05.799 --> 00:24:08.039
<v Speaker 2>asking for a few bucks on this crazy potter company

427
00:24:08.039 --> 00:24:10.079
<v Speaker 2>that was going to be run by Sam, the Stoner

428
00:24:10.119 --> 00:24:16.079
<v Speaker 2>bar owner, and and uh, you know and Mike, who

429
00:24:16.119 --> 00:24:18.240
<v Speaker 2>was this guy that that connected us with el Catterton,

430
00:24:18.279 --> 00:24:19.920
<v Speaker 2>you know, jumped in the conversations like, yeah, your brother

431
00:24:19.920 --> 00:24:21.240
<v Speaker 2>called me to see if I wanted to put in

432
00:24:21.279 --> 00:24:22.400
<v Speaker 2>some cash and I was like, and you didn't.

433
00:24:22.480 --> 00:24:25.160
<v Speaker 1>He was like did you know you? And I was

434
00:24:25.359 --> 00:24:31.240
<v Speaker 1>I was like, it's like screwing your Mike, but uh yeah,

435
00:24:31.240 --> 00:24:32.200
<v Speaker 1>it was. It was wild.

436
00:24:32.240 --> 00:24:33.880
<v Speaker 2>I mean, and you know, to answer your question like

437
00:24:34.079 --> 00:24:35.960
<v Speaker 2>how do how do you wrap your brain around it.

438
00:24:36.000 --> 00:24:38.119
<v Speaker 2>You don't like, I don't wrap my brain around it.

439
00:24:38.119 --> 00:24:46.559
<v Speaker 2>It's it's all completely surreal. It doesn't it's the magnitude

440
00:24:46.720 --> 00:24:51.279
<v Speaker 2>of everything that we've accomplished isn't for me anyway. It's

441
00:24:51.319 --> 00:24:54.960
<v Speaker 2>too big of a concept to actually understand in my bones.

442
00:24:56.640 --> 00:25:00.240
<v Speaker 2>And when I get my brain twisted around trying to to,

443
00:25:00.759 --> 00:25:05.799
<v Speaker 2>you know, get around it all, that's when I actually

444
00:25:05.799 --> 00:25:09.720
<v Speaker 2>get pretty uncomfortable. You know, I'm a lot more comfortable

445
00:25:09.759 --> 00:25:11.799
<v Speaker 2>just kind of focusing on that which is right in

446
00:25:11.839 --> 00:25:13.640
<v Speaker 2>front of me, and there's certainly a lot right in

447
00:25:13.640 --> 00:25:16.039
<v Speaker 2>front of me to to work on. But there are

448
00:25:16.119 --> 00:25:19.920
<v Speaker 2>brief moments, you know, there's and I would and it's

449
00:25:19.920 --> 00:25:22.680
<v Speaker 2>so interesting. They're not necessarily the moments you'd think, but

450
00:25:23.000 --> 00:25:27.200
<v Speaker 2>there are just sweet brief moments where I am able

451
00:25:27.240 --> 00:25:30.480
<v Speaker 2>to take a quick one point eight seconds.

452
00:25:30.000 --> 00:25:35.880
<v Speaker 1>And take god damn, you know. But for the most part, now,

453
00:25:36.200 --> 00:25:37.240
<v Speaker 1>for the most part, it's like.

454
00:25:37.279 --> 00:25:40.519
<v Speaker 2>Ah, still on the Instagram, dms and stuff like that,

455
00:25:40.599 --> 00:25:42.920
<v Speaker 2>and freaking out about some guy that's waiting for his putter,

456
00:25:42.960 --> 00:25:44.839
<v Speaker 2>and nothing really changes.

457
00:25:51.200 --> 00:25:53.240
<v Speaker 3>Are you gonna be okay? Not being ceo?

458
00:25:54.680 --> 00:25:54.839
<v Speaker 1>Oh?

459
00:25:54.920 --> 00:25:59.039
<v Speaker 3>Yeah, I mean that you that you gave practically gave

460
00:25:59.119 --> 00:26:02.880
<v Speaker 3>birth to you would adopted as an infant for sure.

461
00:26:03.000 --> 00:26:06.720
<v Speaker 2>So like being the chief executive officer of a business

462
00:26:06.839 --> 00:26:11.680
<v Speaker 2>like this isn't about golf. It isn't about product, it

463
00:26:11.720 --> 00:26:15.519
<v Speaker 2>isn't about I mean, it's sure it includes those things,

464
00:26:15.680 --> 00:26:21.039
<v Speaker 2>but it also includes HR and budget reviews and you know,

465
00:26:21.240 --> 00:26:24.799
<v Speaker 2>and all kinds of very very technical business stuff that

466
00:26:24.839 --> 00:26:27.480
<v Speaker 2>I don't. I just simply don't have the education for

467
00:26:27.880 --> 00:26:30.480
<v Speaker 2>I did a really good job of putting the rights.

468
00:26:30.880 --> 00:26:38.160
<v Speaker 2>No I don't. And now the piece that's exciting about

469
00:26:38.240 --> 00:26:41.559
<v Speaker 2>all of this, like Ikatterson has me sitting on the

470
00:26:41.559 --> 00:26:45.759
<v Speaker 2>board the founder role that they've defined for me, Like

471
00:26:46.839 --> 00:26:48.359
<v Speaker 2>you know, I kind of get to have my cake

472
00:26:48.359 --> 00:26:49.880
<v Speaker 2>and eat it too. I kind of get you know,

473
00:26:49.920 --> 00:26:52.960
<v Speaker 2>I'm the one that's still driving the vision for what

474
00:26:53.119 --> 00:26:56.480
<v Speaker 2>lab Golf is, how we you know, exist in the world,

475
00:26:56.640 --> 00:27:00.599
<v Speaker 2>what benefits we provide to golfers, what the brand tone is.

476
00:27:01.359 --> 00:27:02.720
<v Speaker 1>I still get to do all that stuff.

477
00:27:03.720 --> 00:27:09.200
<v Speaker 2>What I don't have to do is, you know, have

478
00:27:09.279 --> 00:27:14.480
<v Speaker 2>any input on what consulting company should get the million

479
00:27:14.519 --> 00:27:16.920
<v Speaker 2>and a half dollar contract to take us through an

480
00:27:17.200 --> 00:27:20.160
<v Speaker 2>ERP implementation. You know, like you know, I don't have

481
00:27:20.279 --> 00:27:24.000
<v Speaker 2>to handle any of that, so and r J and

482
00:27:24.039 --> 00:27:26.359
<v Speaker 2>I are very close and very aligned on what it

483
00:27:26.440 --> 00:27:29.200
<v Speaker 2>is that we're trying to accomplish. And then there's you know,

484
00:27:30.440 --> 00:27:36.680
<v Speaker 2>running the company day to day is a massive lift,

485
00:27:36.720 --> 00:27:41.920
<v Speaker 2>and we're trying to you know, grow LAB beyond what

486
00:27:42.079 --> 00:27:42.839
<v Speaker 2>it is now.

487
00:27:44.559 --> 00:27:45.839
<v Speaker 1>And so I get to go off and do that,

488
00:27:45.960 --> 00:27:47.359
<v Speaker 1>you know, I get to go off and what does

489
00:27:47.400 --> 00:27:49.160
<v Speaker 1>that mean? You know, we're looking at.

490
00:27:49.119 --> 00:27:51.759
<v Speaker 2>Other companies, smaller companies out there that you know, we're

491
00:27:51.799 --> 00:27:56.240
<v Speaker 2>little little baby labs that need, you know, help, And yeah,

492
00:27:56.240 --> 00:27:58.079
<v Speaker 2>there's so many great technologies out there.

493
00:27:58.119 --> 00:27:59.720
<v Speaker 1>I mean, that's what I learned in the industry. And

494
00:27:59.759 --> 00:28:03.519
<v Speaker 1>I think one of the things that helped me see

495
00:28:03.559 --> 00:28:04.519
<v Speaker 1>the reality of what.

496
00:28:04.440 --> 00:28:06.880
<v Speaker 2>The industry is and what it could potentially be is

497
00:28:06.880 --> 00:28:08.640
<v Speaker 2>the fact that I'm not an inventor. I didn't invent

498
00:28:08.640 --> 00:28:10.640
<v Speaker 2>the potter, I didn't invent the technology. I have no

499
00:28:11.160 --> 00:28:13.559
<v Speaker 2>you know, attachment to it, and so I'm still a

500
00:28:13.559 --> 00:28:15.920
<v Speaker 2>consumer and I and now that I've been through what

501
00:28:15.960 --> 00:28:19.279
<v Speaker 2>I've been through with LAB, what I see is tons

502
00:28:19.319 --> 00:28:23.160
<v Speaker 2>of brilliant folks out there with incredible ideas that simply

503
00:28:23.519 --> 00:28:25.960
<v Speaker 2>haven't caught the lucky breaks that LAB caught, you know,

504
00:28:26.079 --> 00:28:29.720
<v Speaker 2>and and haven't been able to put themselves in the

505
00:28:29.759 --> 00:28:33.799
<v Speaker 2>position to catch those breaks or to you know, find

506
00:28:33.839 --> 00:28:36.160
<v Speaker 2>the right partnerships and find the right personnel and all

507
00:28:36.160 --> 00:28:39.240
<v Speaker 2>that stuff. So I get to I get to go

508
00:28:39.319 --> 00:28:42.119
<v Speaker 2>do that. I get to go continue to be an entrepreneur.

509
00:28:42.599 --> 00:28:45.920
<v Speaker 2>And being an entrepreneur is a very very very different mindset,

510
00:28:45.920 --> 00:28:48.920
<v Speaker 2>different skill set, different day to day life than being

511
00:28:48.960 --> 00:28:52.160
<v Speaker 2>a CEO, particularly a CEO of two hundred million dollar company.

512
00:28:52.200 --> 00:28:55.240
<v Speaker 2>I mean it's it's a lot of nuts and bolts. Yes,

513
00:28:55.359 --> 00:28:59.279
<v Speaker 2>ultimately the buck stops, you know, with the CEO and

514
00:28:59.359 --> 00:29:04.119
<v Speaker 2>any number of organizational structures. But we're still LAB and

515
00:29:04.160 --> 00:29:07.680
<v Speaker 2>we still do things a little differently. I have the

516
00:29:07.759 --> 00:29:13.880
<v Speaker 2>utmost confidence in r J. Crazy experience, his wives, he's

517
00:29:15.319 --> 00:29:17.480
<v Speaker 2>he's technically skilled beyond belief.

518
00:29:18.799 --> 00:29:21.920
<v Speaker 3>And so r J is Robert, who you're referring to,

519
00:29:22.160 --> 00:29:24.640
<v Speaker 3>is your co CEO now and he's taking over as CEO.

520
00:29:24.799 --> 00:29:30.319
<v Speaker 2>Correct, Okay, yep, yeah, And he's a great dude, and

521
00:29:30.319 --> 00:29:35.000
<v Speaker 2>and with LAB right now for over two years, he's

522
00:29:35.000 --> 00:29:39.160
<v Speaker 2>he's he was brought on as a consultant to help

523
00:29:39.240 --> 00:29:40.880
<v Speaker 2>us kind of figure out what we needed to do

524
00:29:40.960 --> 00:29:44.839
<v Speaker 2>to go to market, to have a transaction and then

525
00:29:45.720 --> 00:29:48.920
<v Speaker 2>you know, we just had such a blast working together. Ultimately,

526
00:29:48.960 --> 00:29:51.759
<v Speaker 2>he was hired as president I think a little over

527
00:29:51.759 --> 00:29:55.960
<v Speaker 2>a year ago, and yeah, man, I.

528
00:29:55.880 --> 00:30:00.400
<v Speaker 1>Mean he's he came on at exactly the right time.

529
00:30:00.480 --> 00:30:04.000
<v Speaker 2>Early on, it was important that I didn't have to

530
00:30:04.039 --> 00:30:06.640
<v Speaker 2>answer to anyone, that I didn't have to debate anything

531
00:30:06.680 --> 00:30:10.440
<v Speaker 2>with anyone. And then as the stakes grow, like a

532
00:30:10.480 --> 00:30:12.359
<v Speaker 2>lot of these decisions you need to work through, and

533
00:30:12.400 --> 00:30:14.119
<v Speaker 2>he and I have a very very good yun and

534
00:30:14.200 --> 00:30:19.480
<v Speaker 2>yang thing going on, you know, coming at each other

535
00:30:19.519 --> 00:30:22.880
<v Speaker 2>with not even opposing views and were mostly aligned on

536
00:30:23.000 --> 00:30:25.119
<v Speaker 2>any number of things. But there's a lot of nuanced

537
00:30:25.240 --> 00:30:28.160
<v Speaker 2>decisions that you know take place every day that.

538
00:30:31.039 --> 00:30:35.240
<v Speaker 1>Need some brighter folks than me, you.

539
00:30:35.119 --> 00:30:38.400
<v Speaker 2>Know, ultimately at least presenting us with the data and

540
00:30:38.440 --> 00:30:40.880
<v Speaker 2>the information needed to, you know, to make make the

541
00:30:40.920 --> 00:30:42.400
<v Speaker 2>right decisions.

542
00:30:42.440 --> 00:30:44.880
<v Speaker 3>And did he come from the golf.

543
00:30:44.599 --> 00:30:47.000
<v Speaker 2>Industry or he did and he was in like my

544
00:30:47.039 --> 00:30:51.720
<v Speaker 2>first conversation with him was I mean, I was basically

545
00:30:51.799 --> 00:30:54.000
<v Speaker 2>trying to talk him out of coming to work for

546
00:30:54.079 --> 00:30:58.319
<v Speaker 2>us because I had this deep aversion to industry folks,

547
00:30:58.319 --> 00:31:01.000
<v Speaker 2>and not only see an industry guy like I mean

548
00:31:01.279 --> 00:31:03.559
<v Speaker 2>lived in Carlsbad for thirty years. He worked for Taylor

549
00:31:03.799 --> 00:31:07.440
<v Speaker 2>three different times. He worked for Callaway, he worked Forever Compromise,

550
00:31:07.519 --> 00:31:08.559
<v Speaker 2>he worked for Adams.

551
00:31:09.720 --> 00:31:12.079
<v Speaker 1>I mean he had his own marketing agency. I mean

552
00:31:12.119 --> 00:31:13.160
<v Speaker 1>he's been in it.

553
00:31:13.640 --> 00:31:18.400
<v Speaker 2>And it wasn't until we were established enough with our

554
00:31:18.480 --> 00:31:22.559
<v Speaker 2>own ethos and our own way of operating that I

555
00:31:22.640 --> 00:31:25.519
<v Speaker 2>was comfortable bringing somebody like that into the fold without

556
00:31:25.559 --> 00:31:29.000
<v Speaker 2>concern over them sort of diluting it into a you know,

557
00:31:29.039 --> 00:31:34.359
<v Speaker 2>one of the major OEMs. And then he came, and

558
00:31:34.920 --> 00:31:40.720
<v Speaker 2>what was special about r J was like I was

559
00:31:40.759 --> 00:31:43.599
<v Speaker 2>always worried about bringing industry people in because it's like, okay, no, no, no,

560
00:31:43.680 --> 00:31:45.640
<v Speaker 2>you guys can't have a Colors. This is not what's done.

561
00:31:45.759 --> 00:31:47.920
<v Speaker 2>The inventory costs are too high, and da da da.

562
00:31:49.519 --> 00:31:51.119
<v Speaker 1>And what happened when.

563
00:31:50.920 --> 00:31:52.599
<v Speaker 2>He came to visit the factory for the first time

564
00:31:52.680 --> 00:31:56.359
<v Speaker 2>was the exact opposite, which is like, thank you. I've

565
00:31:56.400 --> 00:32:00.279
<v Speaker 2>just been wondering for years why people don't do this stuff,

566
00:32:00.799 --> 00:32:03.160
<v Speaker 2>you know, within these you know, massive companies that you

567
00:32:03.200 --> 00:32:05.599
<v Speaker 2>guys are doing right now. And so he has the

568
00:32:05.640 --> 00:32:08.240
<v Speaker 2>experience and the knowledge to know what it is that

569
00:32:08.240 --> 00:32:11.920
<v Speaker 2>we're competing against. And the open mindedness and you know,

570
00:32:12.039 --> 00:32:16.079
<v Speaker 2>passion around doing things differently that that makes this partnership perfect.

571
00:32:17.519 --> 00:32:21.960
<v Speaker 3>And now are you a major OEM?

572
00:32:22.079 --> 00:32:22.640
<v Speaker 1>Yeah, I guess so.

573
00:32:23.680 --> 00:32:26.759
<v Speaker 2>Yeah, sure doesn't feel that way. Yeah, I mean we

574
00:32:26.920 --> 00:32:30.039
<v Speaker 2>were talking about that. Yeah, I mean we were talking

575
00:32:30.039 --> 00:32:37.799
<v Speaker 2>about that in the marketing meeting, where like we were

576
00:32:37.839 --> 00:32:41.119
<v Speaker 2>never particularly deliberate about a lot of the messaging around

577
00:32:41.200 --> 00:32:42.079
<v Speaker 2>being an underdog.

578
00:32:42.079 --> 00:32:43.640
<v Speaker 1>The world sort of did that for us.

579
00:32:45.279 --> 00:32:49.680
<v Speaker 2>And yeah, and we've noticed now that particularly with the

580
00:32:49.680 --> 00:32:51.880
<v Speaker 2>fact that that that the transaction was announced the way

581
00:32:51.880 --> 00:32:57.279
<v Speaker 2>that it was, like, yeah, the kind of industry tone

582
00:32:57.319 --> 00:33:03.000
<v Speaker 2>shifted on LAB real quick, you know, and expected and

583
00:33:03.039 --> 00:33:05.880
<v Speaker 2>I get it. I mean like it was such a cool,

584
00:33:06.079 --> 00:33:10.039
<v Speaker 2>you know, rags to riches story, and everybody who ever

585
00:33:10.079 --> 00:33:12.279
<v Speaker 2>owned a Lab hutter, or shared a Lab story or

586
00:33:12.279 --> 00:33:15.960
<v Speaker 2>did anything with Lab felt some ownership of LAB. And

587
00:33:16.640 --> 00:33:18.960
<v Speaker 2>I think when people heard that it was sold to

588
00:33:19.000 --> 00:33:24.279
<v Speaker 2>private equity, rightfully, so we're very upset because you know,

589
00:33:24.680 --> 00:33:26.559
<v Speaker 2>you don't hear about the good things that happened with

590
00:33:26.599 --> 00:33:28.960
<v Speaker 2>private equity, and we certainly all have heard any number

591
00:33:29.039 --> 00:33:32.119
<v Speaker 2>of stories of private equity coming in and destroying wonderful businesses,

592
00:33:32.480 --> 00:33:35.240
<v Speaker 2>and so people were upset and we.

593
00:33:35.279 --> 00:33:38.720
<v Speaker 1>Totally get it, and we actually kind of got excited.

594
00:33:39.640 --> 00:33:39.799
<v Speaker 4>Like.

595
00:33:42.079 --> 00:33:45.000
<v Speaker 2>We seem to do better when we've got something to prove,

596
00:33:46.039 --> 00:33:50.640
<v Speaker 2>and now we have a new mission to prove that

597
00:33:50.680 --> 00:33:54.000
<v Speaker 2>we made the right decision. And the right decision doesn't

598
00:33:54.039 --> 00:33:55.519
<v Speaker 2>just mean the right decision for us, it means the

599
00:33:55.559 --> 00:33:58.240
<v Speaker 2>right decision for the consumer, Like this is ultimately going

600
00:33:58.279 --> 00:34:03.119
<v Speaker 2>to produce better product fully at better prices, and you know,

601
00:34:03.160 --> 00:34:06.920
<v Speaker 2>and just an all around better experience that goes beyond

602
00:34:06.920 --> 00:34:10.679
<v Speaker 2>what anybody's experienced before simply by buying a putter. So

603
00:34:11.000 --> 00:34:14.119
<v Speaker 2>we like, you know, the challenge of needing to sort

604
00:34:14.119 --> 00:34:16.400
<v Speaker 2>of re earn everybody's trust, and so far, I think

605
00:34:16.400 --> 00:34:18.719
<v Speaker 2>we're doing a pretty good job. I think people were.

606
00:34:18.800 --> 00:34:20.920
<v Speaker 2>I mean it's funny, like you read the comments online.

607
00:34:20.960 --> 00:34:24.800
<v Speaker 2>I mean, geez, I mean there's the lab Rats page.

608
00:34:24.800 --> 00:34:27.880
<v Speaker 2>I think you're on the Facebook page. You know that's

609
00:34:27.920 --> 00:34:32.400
<v Speaker 2>the fan group, And I mean I got really overwhelmed,

610
00:34:32.400 --> 00:34:35.199
<v Speaker 2>Like a week after the announcement was made.

611
00:34:35.920 --> 00:34:37.119
<v Speaker 1>You know, we screw up.

612
00:34:37.119 --> 00:34:40.239
<v Speaker 2>And when we screw up, because we're so engaged with everybody,

613
00:34:40.480 --> 00:34:42.559
<v Speaker 2>it always seems like a much bigger deal. Like when

614
00:34:42.840 --> 00:34:45.199
<v Speaker 2>somebody gets a crooked grip, they put it on the

615
00:34:45.239 --> 00:34:48.239
<v Speaker 2>lab rats page with fifty thousand fans, and you know,

616
00:34:48.239 --> 00:34:52.039
<v Speaker 2>they lose their minds. But it used to be, you know,

617
00:34:52.119 --> 00:34:54.679
<v Speaker 2>six months ago, we'd put a crooked grip out and

618
00:34:54.679 --> 00:34:56.079
<v Speaker 2>somebody to take a picture of it and say what

619
00:34:56.159 --> 00:34:58.360
<v Speaker 2>gives And everybody'd be like, man, take it easy. They're

620
00:34:58.360 --> 00:34:59.360
<v Speaker 2>a small company from Oregon.

621
00:34:59.440 --> 00:35:01.239
<v Speaker 1>Leave alone. It's just one grip. Don't worry about it,

622
00:35:01.239 --> 00:35:03.599
<v Speaker 1>you know, and people would like have our backs. A

623
00:35:03.639 --> 00:35:04.199
<v Speaker 1>week after the.

624
00:35:04.159 --> 00:35:06.199
<v Speaker 2>Announcement comes up, somebody put a picture up of a

625
00:35:06.239 --> 00:35:07.159
<v Speaker 2>crooked grip up there is.

626
00:35:07.159 --> 00:35:09.639
<v Speaker 1>Like, see already cutting corners. You know.

627
00:35:12.599 --> 00:35:15.599
<v Speaker 2>Yeah, we've had to you know, just sort of stay

628
00:35:15.639 --> 00:35:17.920
<v Speaker 2>patient and take that, take that as it comes, and

629
00:35:17.920 --> 00:35:20.599
<v Speaker 2>take it for what it is. And we're just going

630
00:35:20.639 --> 00:35:22.719
<v Speaker 2>to continue to do what we always do, which is

631
00:35:22.840 --> 00:35:26.480
<v Speaker 2>like not to be defensive and just to have compassion

632
00:35:26.519 --> 00:35:29.199
<v Speaker 2>for our customers. And like, I totally get it. I

633
00:35:29.280 --> 00:35:34.280
<v Speaker 2>totally get piples concerns about lab and what its future holds.

634
00:35:34.280 --> 00:35:37.079
<v Speaker 1>And I have the luxury of knowing it's going to

635
00:35:37.119 --> 00:35:37.599
<v Speaker 1>be okay.

636
00:35:38.480 --> 00:35:41.599
<v Speaker 2>We just need to stay patient and wait for the folks,

637
00:35:41.960 --> 00:35:44.400
<v Speaker 2>you know, with the consumers and our customers and our

638
00:35:44.440 --> 00:35:46.800
<v Speaker 2>fans and stuff to realize like this was such a

639
00:35:46.800 --> 00:35:50.480
<v Speaker 2>wind for everybody.

640
00:35:54.199 --> 00:35:56.920
<v Speaker 3>I there's a new putter I need to talk about,

641
00:35:57.000 --> 00:35:59.360
<v Speaker 3>but I'm not there yet because you mentioned a few

642
00:35:59.400 --> 00:36:02.719
<v Speaker 3>minutes ago there's lots of great companies out there who

643
00:36:02.760 --> 00:36:06.519
<v Speaker 3>were doing amazing things that aren't getting noticed. But there,

644
00:36:06.599 --> 00:36:11.039
<v Speaker 3>you know, we had a lucky break. What was Lab's

645
00:36:11.239 --> 00:36:12.039
<v Speaker 3>lucky break?

646
00:36:12.400 --> 00:36:14.840
<v Speaker 1>We had a million? We had a million, Yeah, exactly,

647
00:36:14.960 --> 00:36:20.039
<v Speaker 1>that's that's that's the book. I think that one of

648
00:36:20.039 --> 00:36:21.920
<v Speaker 1>the reasons that we.

649
00:36:23.400 --> 00:36:27.519
<v Speaker 2>Had more lucky breaks than the average company is again

650
00:36:27.599 --> 00:36:32.239
<v Speaker 2>because I wasn't the founder or the inventor, you know, Like.

651
00:36:34.119 --> 00:36:35.800
<v Speaker 1>I mean, I think that's part of it. I don't know, man.

652
00:36:35.880 --> 00:36:40.920
<v Speaker 3>I I've talked to so many small manufacturers on this show,

653
00:36:41.400 --> 00:36:43.239
<v Speaker 3>you know, because that's the ones I want to support,

654
00:36:43.280 --> 00:36:45.519
<v Speaker 3>to these guys like you when we first met in

655
00:36:45.559 --> 00:36:51.320
<v Speaker 3>twenty nineteen, and it seems to be the lucky break,

656
00:36:51.360 --> 00:36:53.239
<v Speaker 3>if I can put air quotes on that. The lucky

657
00:36:53.280 --> 00:36:56.280
<v Speaker 3>break is getting it seen on tour and then having

658
00:36:56.519 --> 00:36:59.159
<v Speaker 3>somebody on tour have success with it.

659
00:37:00.639 --> 00:37:03.360
<v Speaker 1>Yes and no. I mean, like I think I've shared.

660
00:37:03.599 --> 00:37:06.559
<v Speaker 3>Adam Scott and you know from way back.

661
00:37:07.400 --> 00:37:09.400
<v Speaker 2>But I mean I think I remember, I think I

662
00:37:09.440 --> 00:37:11.679
<v Speaker 2>told this story to you on one of the shows.

663
00:37:11.760 --> 00:37:14.559
<v Speaker 2>Like so we just started to get a little bit

664
00:37:14.559 --> 00:37:18.320
<v Speaker 2>of momentum in twenty nineteen when Adams started to use it.

665
00:37:19.679 --> 00:37:21.119
<v Speaker 1>He was leading the Masters through.

666
00:37:22.639 --> 00:37:25.400
<v Speaker 2>Two days in twenty nineteen and then the camera like

667
00:37:25.519 --> 00:37:27.880
<v Speaker 2>zooms in on him missing an eighteen inch putt on

668
00:37:28.519 --> 00:37:31.760
<v Speaker 2>you know, on sixteen on Saturday, and the phone stopped bringing.

669
00:37:32.000 --> 00:37:34.400
<v Speaker 2>And it was at that time that we realized, like,

670
00:37:35.719 --> 00:37:38.360
<v Speaker 2>we can't rely on the tour. And I think that

671
00:37:38.639 --> 00:37:41.599
<v Speaker 2>I think that that's that wasn't a break, that was

672
00:37:41.639 --> 00:37:45.280
<v Speaker 2>a that was a smart, strategic just shift that we made.

673
00:37:45.480 --> 00:37:48.920
<v Speaker 2>Literally that Monday, we got on a marketing calls with Zach.

674
00:37:49.760 --> 00:37:53.960
<v Speaker 1>He had Zach on your show from Rooted Solutions. You

675
00:37:53.960 --> 00:37:55.800
<v Speaker 1>should anyway.

676
00:37:57.880 --> 00:38:02.519
<v Speaker 2>Zach was, you know, our marketing partner, and we realized

677
00:38:02.679 --> 00:38:04.559
<v Speaker 2>at that moment that we can't rely on the tour

678
00:38:04.719 --> 00:38:07.719
<v Speaker 2>and that we needed to make you know, we needed

679
00:38:07.719 --> 00:38:09.679
<v Speaker 2>to make this about the people actually buying the putters

680
00:38:09.679 --> 00:38:13.280
<v Speaker 2>and not these you know, these these Greek gods that

681
00:38:13.639 --> 00:38:16.519
<v Speaker 2>can do whatever they want with any club in their hand,

682
00:38:16.639 --> 00:38:19.000
<v Speaker 2>you know, like we needed to make it about you

683
00:38:19.079 --> 00:38:21.840
<v Speaker 2>and me, and so we shifted our you know, our

684
00:38:21.840 --> 00:38:25.519
<v Speaker 2>marketing focus and our messaging to be about the consumer.

685
00:38:25.559 --> 00:38:27.840
<v Speaker 2>And I think that that's where a lot of these

686
00:38:27.880 --> 00:38:31.039
<v Speaker 2>companies missed the mark. I think a lot of these

687
00:38:31.039 --> 00:38:34.360
<v Speaker 2>companies have great technology that they're certain is going to,

688
00:38:34.719 --> 00:38:37.840
<v Speaker 2>you know, improve the tour players game, and they just

689
00:38:37.880 --> 00:38:39.239
<v Speaker 2>sit out there and wait.

690
00:38:39.000 --> 00:38:41.320
<v Speaker 1>And wait and wait and wait and wait and wait

691
00:38:41.360 --> 00:38:45.119
<v Speaker 1>and wait, and it just it's so rare that it happens.

692
00:38:45.239 --> 00:38:49.000
<v Speaker 1>It's so rare that you can get a relevant touring professional,

693
00:38:49.559 --> 00:38:54.000
<v Speaker 1>you know, to really give a look to legitimately new technology.

694
00:38:54.400 --> 00:38:56.159
<v Speaker 1>And one of you know, one of our competitors, I mean,

695
00:38:56.159 --> 00:39:00.679
<v Speaker 1>one of the one of the other companies in a you.

696
00:39:00.599 --> 00:39:03.800
<v Speaker 2>Know, ZT Space or whatever the hell they're calling it.

697
00:39:03.880 --> 00:39:08.719
<v Speaker 2>You know, we're well beyond us when we started, and they.

698
00:39:08.719 --> 00:39:11.559
<v Speaker 3>Send it being zero tech, zero torque, right.

699
00:39:12.519 --> 00:39:16.000
<v Speaker 2>And they which it isn't actually zero torque, but I

700
00:39:16.000 --> 00:39:17.840
<v Speaker 2>guess the industry decided that's what it's called.

701
00:39:17.880 --> 00:39:18.079
<v Speaker 1>Now.

702
00:39:21.079 --> 00:39:22.960
<v Speaker 2>They send a dude out there every week, you know,

703
00:39:23.199 --> 00:39:24.719
<v Speaker 2>every single week, just sitting on the side of the

704
00:39:24.760 --> 00:39:26.440
<v Speaker 2>putt and green with a bag full of putters, just

705
00:39:26.480 --> 00:39:29.000
<v Speaker 2>hoping that you know, a top ten player comes along

706
00:39:29.039 --> 00:39:31.199
<v Speaker 2>and decides to grab it, and they did no marketing,

707
00:39:31.239 --> 00:39:33.960
<v Speaker 2>and they didn't improve the product, and they didn't you know,

708
00:39:35.079 --> 00:39:37.039
<v Speaker 2>engage with their consumers at all.

709
00:39:37.719 --> 00:39:40.840
<v Speaker 1>And there they are, you know, and.

710
00:39:40.800 --> 00:39:45.880
<v Speaker 3>So I think I think they Yeah, the huge element

711
00:39:45.960 --> 00:39:48.360
<v Speaker 3>of it was, as we talked about the start, was

712
00:39:48.440 --> 00:39:51.559
<v Speaker 3>the social media element that you're correct, you're all, you're

713
00:39:52.679 --> 00:39:57.960
<v Speaker 3>you're approachable, you're sincere, you don't put on any airs

714
00:39:58.000 --> 00:40:00.360
<v Speaker 3>about being the best out there. You just are what

715
00:40:00.480 --> 00:40:05.320
<v Speaker 3>you are, and it's connected on so many levels. Congratulations,

716
00:40:05.519 --> 00:40:10.360
<v Speaker 3>thank you, I'm very I'm very proud of you for this. Uh,

717
00:40:09.800 --> 00:40:13.719
<v Speaker 3>It's amazing how well it has worked for you, and

718
00:40:13.800 --> 00:40:17.559
<v Speaker 3>how consistent you've been, even through this transition that you've

719
00:40:17.559 --> 00:40:20.880
<v Speaker 3>made and all the stress on it, You're still there

720
00:40:21.239 --> 00:40:25.679
<v Speaker 3>regularly on so many different shows, so many different videos,

721
00:40:25.679 --> 00:40:29.800
<v Speaker 3>so many different podcasts, and you know, and.

722
00:40:29.280 --> 00:40:31.719
<v Speaker 2>I love doing it and I don't get why other

723
00:40:31.760 --> 00:40:35.719
<v Speaker 2>people don't, you know, like I to me. And I

724
00:40:35.800 --> 00:40:38.599
<v Speaker 2>think this probably came from both the music and the

725
00:40:38.599 --> 00:40:40.800
<v Speaker 2>political background. Honestly, is where I spent most of my

726
00:40:40.880 --> 00:40:44.199
<v Speaker 2>time online, you know, learning to communicate with folks and

727
00:40:44.199 --> 00:40:49.239
<v Speaker 2>and how to you know, use social media to accomplish

728
00:40:49.239 --> 00:40:58.639
<v Speaker 2>a goal. Versus to vent and uh and uh, yeah, man,

729
00:40:58.679 --> 00:41:02.320
<v Speaker 2>I mean it was the only vehicle or avenue that

730
00:41:02.400 --> 00:41:04.559
<v Speaker 2>I even knew to utilize.

731
00:41:04.599 --> 00:41:07.360
<v Speaker 1>I never gave any thought to anything else. And so

732
00:41:11.119 --> 00:41:13.840
<v Speaker 1>and I think that that's and I think that's.

733
00:41:13.360 --> 00:41:15.840
<v Speaker 2>Part of one of the things that worked out really

734
00:41:15.880 --> 00:41:19.639
<v Speaker 2>well for us, where like I genuinely enjoy it, Like

735
00:41:19.760 --> 00:41:24.079
<v Speaker 2>I wake up every morning, I enjoy looking through Facebook

736
00:41:24.079 --> 00:41:27.800
<v Speaker 2>and Instagram and looking at other people's products and listening,

737
00:41:27.840 --> 00:41:29.480
<v Speaker 2>you know, reading comment.

738
00:41:29.320 --> 00:41:32.320
<v Speaker 1>Threads and all of this stuff. I legitimately enjoy it.

739
00:41:32.360 --> 00:41:36.199
<v Speaker 2>I find it fun and it's not an act of discipline.

740
00:41:36.239 --> 00:41:39.000
<v Speaker 2>I don't need to work at doing it. And then yeah,

741
00:41:39.000 --> 00:41:40.000
<v Speaker 2>it happened to work.

742
00:41:39.800 --> 00:41:40.239
<v Speaker 1>Out that.

743
00:41:41.719 --> 00:41:44.800
<v Speaker 2>You know, Yes, being transparent and open and you know,

744
00:41:44.880 --> 00:41:48.840
<v Speaker 2>vulnerable with your with your customers is good.

745
00:41:49.199 --> 00:41:51.559
<v Speaker 1>That's what we want. That's what especially now, you know,

746
00:41:51.639 --> 00:41:52.719
<v Speaker 1>like there's too much.

747
00:41:52.880 --> 00:41:56.920
<v Speaker 2>Like the way that marketing that the marketing machines in

748
00:41:56.960 --> 00:41:59.599
<v Speaker 2>all kinds of industries have worked in the past is

749
00:41:59.599 --> 00:42:01.960
<v Speaker 2>shifting so dramatically right before our eyes.

750
00:42:02.360 --> 00:42:04.559
<v Speaker 1>And the fact is, like one of the things.

751
00:42:04.280 --> 00:42:09.440
<v Speaker 2>That the biggest shifts is that the consumers more educated

752
00:42:09.480 --> 00:42:12.159
<v Speaker 2>than they've ever been because you don't need to take

753
00:42:12.199 --> 00:42:14.719
<v Speaker 2>the manufacturer's word for it anymore. And it used to

754
00:42:14.719 --> 00:42:16.559
<v Speaker 2>be that the only place you get information about the

755
00:42:16.599 --> 00:42:19.440
<v Speaker 2>new driver was you needing to trust the fact that

756
00:42:19.480 --> 00:42:22.599
<v Speaker 2>the ad that says you get ten more yards is real. Well,

757
00:42:22.599 --> 00:42:24.400
<v Speaker 2>now you can see the ad that says you get

758
00:42:24.400 --> 00:42:27.239
<v Speaker 2>ten more yards, and you go onto YouTube and find

759
00:42:27.280 --> 00:42:30.000
<v Speaker 2>fifteen different people that have actually tested it on a robot,

760
00:42:30.039 --> 00:42:31.519
<v Speaker 2>tested it in their hands and find out if it

761
00:42:31.559 --> 00:42:33.079
<v Speaker 2>is actually, you know, ten more yards.

762
00:42:33.159 --> 00:42:34.920
<v Speaker 1>So there's no point in doing that anymore.

763
00:42:34.920 --> 00:42:40.360
<v Speaker 2>And so it's entirely just about you know, doing you,

764
00:42:40.360 --> 00:42:44.519
<v Speaker 2>you know, and letting letting the consumer into the process,

765
00:42:44.719 --> 00:42:47.039
<v Speaker 2>you know, enjoying having them be a part of it,

766
00:42:47.039 --> 00:42:49.639
<v Speaker 2>which is, you know, a staple of how we operate

767
00:42:49.800 --> 00:42:51.760
<v Speaker 2>is just making sure that the feedback that we get

768
00:42:51.760 --> 00:42:54.519
<v Speaker 2>from our customers that we're reading every day is actually

769
00:42:54.679 --> 00:42:58.920
<v Speaker 2>you know, put into the process and put into the

770
00:42:58.960 --> 00:43:01.519
<v Speaker 2>decisions that we make. And I think that a lot

771
00:43:01.519 --> 00:43:03.719
<v Speaker 2>of the other companies out there, small or large, I

772
00:43:03.800 --> 00:43:08.039
<v Speaker 2>think they'd get a little insulated, you know, in their

773
00:43:08.079 --> 00:43:11.119
<v Speaker 2>own little worlds of you know, like if you're a

774
00:43:11.119 --> 00:43:13.400
<v Speaker 2>little company, you need to be you need to be

775
00:43:13.480 --> 00:43:16.960
<v Speaker 2>obsessed with your product, and positive that it's the best

776
00:43:16.960 --> 00:43:19.280
<v Speaker 2>thing in the world and that nobody will ever, you know,

777
00:43:19.360 --> 00:43:20.960
<v Speaker 2>come up with anything better. And then if you're the

778
00:43:20.960 --> 00:43:23.119
<v Speaker 2>bigger companies, you need to stay in your lane and

779
00:43:23.519 --> 00:43:27.000
<v Speaker 2>keep doing what you're doing. And it doesn't seem to

780
00:43:27.039 --> 00:43:30.639
<v Speaker 2>be a lot of interest or opportunity even if there was.

781
00:43:30.639 --> 00:43:35.559
<v Speaker 1>Interest in in in engaging with and engaging with customers.

782
00:43:36.239 --> 00:43:38.800
<v Speaker 2>And I think that's where that's why we've been able

783
00:43:38.800 --> 00:43:39.519
<v Speaker 2>to get where we are.

784
00:43:40.360 --> 00:43:43.559
<v Speaker 3>Well. I think that as far as the online social

785
00:43:43.599 --> 00:43:46.440
<v Speaker 3>media element to it, you and Bryce and are right

786
00:43:46.519 --> 00:43:53.760
<v Speaker 3>up there as far as taking advantage of Yeah, and

787
00:43:54.360 --> 00:43:57.119
<v Speaker 3>people are like Bryce, in no way, I'm like, dude,

788
00:43:58.079 --> 00:44:02.599
<v Speaker 3>hate the ideology, not the people. Okay, let's just we

789
00:44:02.639 --> 00:44:04.599
<v Speaker 3>don't have to go there. Just because he had that

790
00:44:04.679 --> 00:44:07.360
<v Speaker 3>guy on one of his shows, and I think Break

791
00:44:07.400 --> 00:44:13.079
<v Speaker 3>fifty is brilliant, but it's a whole different conversation. So Yeah,

792
00:44:13.119 --> 00:44:17.440
<v Speaker 3>I just think that you've found the magic. You rub

793
00:44:17.519 --> 00:44:20.039
<v Speaker 3>the bottle and the genie came out at the exact

794
00:44:20.119 --> 00:44:23.880
<v Speaker 3>right time in the right way, and it's mind blowing.

795
00:44:24.280 --> 00:44:28.199
<v Speaker 2>But yeah, you and you asked like some of those

796
00:44:28.239 --> 00:44:31.000
<v Speaker 2>lucky breaks like yes, so we had this social media

797
00:44:31.199 --> 00:44:34.760
<v Speaker 2>edge but like, I don't know that lab becomes lab

798
00:44:34.800 --> 00:44:37.440
<v Speaker 2>if COVID didn't happen, Like if we didn't have a

799
00:44:37.519 --> 00:44:43.719
<v Speaker 2>moment where the entire planet got online twenty four hours

800
00:44:43.719 --> 00:44:47.880
<v Speaker 2>a day, you know, like where you know there there

801
00:44:47.920 --> 00:44:49.960
<v Speaker 2>was a handful of moments like that that would certainly

802
00:44:49.960 --> 00:44:53.519
<v Speaker 2>be the most significant that enabled our stick of being

803
00:44:53.559 --> 00:44:55.840
<v Speaker 2>online and connecting with customers.

804
00:44:56.079 --> 00:44:59.039
<v Speaker 3>And the science proved it, and you know where a

805
00:44:59.039 --> 00:45:00.920
<v Speaker 3>lot of people like, we've we got this brand new thing.

806
00:45:01.000 --> 00:45:02.760
<v Speaker 3>We've got a great new tea. It's like, yeah, but

807
00:45:02.760 --> 00:45:05.360
<v Speaker 3>then there's no science behind it, right, you had the science.

808
00:45:05.440 --> 00:45:08.800
<v Speaker 3>What Bill did with the science improved it, and the

809
00:45:08.840 --> 00:45:12.519
<v Speaker 3>revealer was like, Okay, it's a graphic example of what

810
00:45:12.559 --> 00:45:15.639
<v Speaker 3>it is that you're doing. Made a huge difference. Now,

811
00:45:16.239 --> 00:45:19.559
<v Speaker 3>when we first met and I got my first LAB putter,

812
00:45:19.639 --> 00:45:23.480
<v Speaker 3>what I was so excited about And again I told

813
00:45:23.519 --> 00:45:25.400
<v Speaker 3>this too many times. I started playing golf in my

814
00:45:25.440 --> 00:45:29.320
<v Speaker 3>mid thirties, Okay, and from the first time I started

815
00:45:29.320 --> 00:45:31.840
<v Speaker 3>playing golf, to me, a putter with a center shaft

816
00:45:31.920 --> 00:45:35.599
<v Speaker 3>made more sense than a heel shafted putter. And so

817
00:45:35.800 --> 00:45:37.599
<v Speaker 3>I've been putting and then it was like, oh, look,

818
00:45:37.679 --> 00:45:40.639
<v Speaker 3>Lab golf and they got the science and center shafted.

819
00:45:40.800 --> 00:45:44.960
<v Speaker 3>I'm in heaven here. And so now that I'm totally

820
00:45:45.000 --> 00:45:48.960
<v Speaker 3>hooked on the center shafted stuff and been doing it

821
00:45:49.000 --> 00:45:52.239
<v Speaker 3>for years, you guys come out with a heel shafted

822
00:45:52.280 --> 00:45:57.599
<v Speaker 3>putter to satisfy the desire of the old school putting world,

823
00:45:58.280 --> 00:46:04.599
<v Speaker 3>I'm sure. And it has everything that any old school

824
00:46:04.760 --> 00:46:07.519
<v Speaker 3>or regular golfer is gonna want. It's got the looks

825
00:46:07.559 --> 00:46:11.239
<v Speaker 3>of a normal tipe putter, the D shape, and it's

826
00:46:11.239 --> 00:46:14.320
<v Speaker 3>got a heel shafted but your science is still there.

827
00:46:14.960 --> 00:46:18.239
<v Speaker 3>And so now I'm trying the heel shaft and I've

828
00:46:18.239 --> 00:46:20.360
<v Speaker 3>played a couple of rounds with it, and it's a

829
00:46:20.440 --> 00:46:21.719
<v Speaker 3>real adjustment for me.

830
00:46:24.039 --> 00:46:27.119
<v Speaker 1>Really, Oh for sure.

831
00:46:27.159 --> 00:46:30.360
<v Speaker 2>Yeah, I mean I I think that you know, you

832
00:46:30.440 --> 00:46:35.360
<v Speaker 2>and I probably and I certainly wasn't this way pre Lab,

833
00:46:35.440 --> 00:46:38.599
<v Speaker 2>but you know, eight years into using LAB putters exclusively,

834
00:46:38.760 --> 00:46:40.719
<v Speaker 2>like I hit the ball.

835
00:46:40.559 --> 00:46:42.679
<v Speaker 1>At the bottom of the shaft. That's how you want,

836
00:46:42.840 --> 00:46:44.599
<v Speaker 1>just how I.

837
00:46:45.360 --> 00:46:47.880
<v Speaker 2>Exactly and this shaft, you know, is you know, at

838
00:46:47.920 --> 00:46:50.559
<v Speaker 2>an angle, and as long as I just playing this

839
00:46:50.679 --> 00:46:53.239
<v Speaker 2>shaft and have the bottom of the shaft cut through

840
00:46:53.320 --> 00:46:55.480
<v Speaker 2>right right through the middle of the ball, I'm gonna

841
00:46:55.519 --> 00:46:58.880
<v Speaker 2>make some putts. So yeah, it has been an adjustment.

842
00:47:01.960 --> 00:47:05.519
<v Speaker 2>If I'm honest, I'm not totally sold. I Liam Liam

843
00:47:05.559 --> 00:47:12.440
<v Speaker 2>made me one h earlier, about a month and a

844
00:47:12.440 --> 00:47:17.159
<v Speaker 2>half ago that I really like and and I'm you know,

845
00:47:17.239 --> 00:47:19.480
<v Speaker 2>given at the old college try. And I'm starting to

846
00:47:19.519 --> 00:47:20.960
<v Speaker 2>remember and this is where you and I would depart,

847
00:47:21.000 --> 00:47:23.800
<v Speaker 2>because it sounds like you've used center shafted putters since always.

848
00:47:24.000 --> 00:47:26.119
<v Speaker 3>I remember you're talking about. I have fifty putters in

849
00:47:26.159 --> 00:47:28.639
<v Speaker 3>my basement and every every round I would play with

850
00:47:28.639 --> 00:47:29.280
<v Speaker 3>the different putter.

851
00:47:31.559 --> 00:47:33.280
<v Speaker 1>And in fact, I used to use.

852
00:47:34.679 --> 00:47:38.079
<v Speaker 2>Super heel shafted putters, you know odysty number nine shapes

853
00:47:38.119 --> 00:47:40.840
<v Speaker 2>and in NAPA shape or eightiot or two shape, stuff

854
00:47:40.840 --> 00:47:43.760
<v Speaker 2>like that, super toe down heel shafted putters. And so

855
00:47:44.199 --> 00:47:46.840
<v Speaker 2>I'm starting to like remember what I liked about lining

856
00:47:46.840 --> 00:47:47.400
<v Speaker 2>them up and.

857
00:47:48.920 --> 00:47:55.360
<v Speaker 1>All of that. But we don't make putters for me,

858
00:47:55.800 --> 00:47:56.000
<v Speaker 1>you know.

859
00:47:56.039 --> 00:47:59.800
<v Speaker 2>We make putters for for for for everyday golfers. And

860
00:47:59.840 --> 00:48:03.000
<v Speaker 2>like the fact is, and I totally get why, because

861
00:48:03.119 --> 00:48:05.400
<v Speaker 2>I did have the experience that was different than you,

862
00:48:05.440 --> 00:48:08.079
<v Speaker 2>where center shafted putters made no sense to me early on,

863
00:48:09.320 --> 00:48:11.960
<v Speaker 2>Like I always, I couldn't stand them. They set up

864
00:48:11.960 --> 00:48:13.760
<v Speaker 2>shut and super messed up to me.

865
00:48:13.840 --> 00:48:14.159
<v Speaker 1>And so.

866
00:48:15.679 --> 00:48:21.760
<v Speaker 2>I'm just so happy to see people who were, you know,

867
00:48:23.440 --> 00:48:25.159
<v Speaker 2>clear as day that they would never be able to

868
00:48:25.239 --> 00:48:29.760
<v Speaker 2>use a center shafted putter having that lab experience, you know,

869
00:48:29.840 --> 00:48:33.519
<v Speaker 2>having that holy crap, I just let it go and

870
00:48:33.559 --> 00:48:36.400
<v Speaker 2>it just squares itself up and where I need to be.

871
00:48:36.559 --> 00:48:39.519
<v Speaker 1>And so you know, that's what's so happy making about it.

872
00:48:39.960 --> 00:48:45.960
<v Speaker 2>I the one regret I have about it, and nobody

873
00:48:46.039 --> 00:48:46.880
<v Speaker 2>to blame but myself.

874
00:48:46.920 --> 00:48:48.639
<v Speaker 1>I had my team even trying to talk me out

875
00:48:48.639 --> 00:48:48.800
<v Speaker 1>of it.

876
00:48:48.880 --> 00:48:54.000
<v Speaker 2>But the stock release that we did, we did with

877
00:48:54.039 --> 00:48:56.480
<v Speaker 2>the press gript two degrees beforeward shaft lean and then

878
00:48:56.519 --> 00:48:59.239
<v Speaker 2>a two degree press gript on it.

879
00:48:59.360 --> 00:49:02.559
<v Speaker 1>I didn't really appreciate that without the shaft going in

880
00:49:02.599 --> 00:49:05.920
<v Speaker 1>the middle and without a.

881
00:49:10.000 --> 00:49:12.280
<v Speaker 2>Knowledge that you need to sort of that you you

882
00:49:12.320 --> 00:49:14.119
<v Speaker 2>need to lean the shaft forward to get it to

883
00:49:14.199 --> 00:49:17.559
<v Speaker 2>set up. A lot of these first time lab people

884
00:49:17.559 --> 00:49:22.440
<v Speaker 2>are lab potentials, are going and grabbing you know, the

885
00:49:22.440 --> 00:49:25.079
<v Speaker 2>os hs with two degrees of lean a two degree

886
00:49:26.320 --> 00:49:28.559
<v Speaker 2>press grip on it, and it's setting up really shut

887
00:49:28.599 --> 00:49:31.800
<v Speaker 2>to a lot of people. And it's just because most

888
00:49:31.840 --> 00:49:33.800
<v Speaker 2>people set up putter down in their brains trying to

889
00:49:33.840 --> 00:49:36.039
<v Speaker 2>make the shaft vertical. If you make the shaft vertical

890
00:49:36.079 --> 00:49:37.480
<v Speaker 2>with two degrees of shaft lean, the face is going

891
00:49:37.519 --> 00:49:40.679
<v Speaker 2>to shut. And so the zero degree lean, which one

892
00:49:40.719 --> 00:49:42.639
<v Speaker 2>did you get zero lean or with a press grip

893
00:49:42.719 --> 00:49:42.960
<v Speaker 2>on it?

894
00:49:43.000 --> 00:49:45.920
<v Speaker 3>Well? I had a two degree lean on it. And

895
00:49:46.000 --> 00:49:50.039
<v Speaker 3>my nephew, Calvin Green, who works for you, We're not related,

896
00:49:50.480 --> 00:49:54.880
<v Speaker 3>but he said, you know, because of where it sits

897
00:49:54.960 --> 00:49:57.119
<v Speaker 3>on the face and the butty, you might not want

898
00:49:57.159 --> 00:49:59.880
<v Speaker 3>to do, okay, So I won't do the lean, and

899
00:50:00.000 --> 00:50:03.039
<v Speaker 3>and then it kind of limited my grips too, because

900
00:50:03.119 --> 00:50:06.039
<v Speaker 3>I love the press two grip that I had on

901
00:50:06.079 --> 00:50:10.400
<v Speaker 3>my d F three and my my OS one, but

902
00:50:10.480 --> 00:50:15.239
<v Speaker 3>I couldn't get that, and so I was but it

903
00:50:15.360 --> 00:50:17.639
<v Speaker 3>had that the grip that it had had a ridge

904
00:50:17.679 --> 00:50:19.880
<v Speaker 3>down the center that really hit a finger wrong. And

905
00:50:19.880 --> 00:50:23.719
<v Speaker 3>that's what I've never liked about the the DF two

906
00:50:23.719 --> 00:50:28.639
<v Speaker 3>point one was the grip had this ridge down the

907
00:50:28.679 --> 00:50:31.880
<v Speaker 3>back edge that hit my finger wrong, one of my

908
00:50:31.920 --> 00:50:35.280
<v Speaker 3>fingers wrong. And so he said, well, just so Calvin's like,

909
00:50:35.519 --> 00:50:36.760
<v Speaker 3>just go get a grip that you want.

910
00:50:37.760 --> 00:50:38.960
<v Speaker 1>That's the nice part about zero.

911
00:50:39.000 --> 00:50:40.800
<v Speaker 3>And that was beautiful and I sent it to him,

912
00:50:40.800 --> 00:50:42.440
<v Speaker 3>and it was three days later it was back to me.

913
00:50:42.519 --> 00:50:46.360
<v Speaker 3>I ended up getting a wind grip thick, but it

914
00:50:46.400 --> 00:50:49.320
<v Speaker 3>didn't have that ridge back in the back of it.

915
00:50:52.360 --> 00:50:55.920
<v Speaker 1>Yes, the same yeah, that it.

916
00:50:55.840 --> 00:50:57.760
<v Speaker 3>Came to a point and just hit my finger wrong.

917
00:50:57.840 --> 00:51:00.960
<v Speaker 3>Gave me a yeah. I don't know, I was just whining.

918
00:51:02.239 --> 00:51:04.360
<v Speaker 2>Yeah, But I mean it's it's a great putter. It's

919
00:51:04.400 --> 00:51:07.039
<v Speaker 2>going to keep getting better, and it's.

920
00:51:06.840 --> 00:51:10.280
<v Speaker 3>Going to satisfy a lot of people who've probably been reluctant.

921
00:51:10.519 --> 00:51:10.880
<v Speaker 1>For sure.

922
00:51:10.920 --> 00:51:13.960
<v Speaker 3>I think that's a huge thing. So are there more

923
00:51:14.960 --> 00:51:16.800
<v Speaker 3>Potter designs to be had?

924
00:51:17.079 --> 00:51:19.119
<v Speaker 1>I mean, no, that's it. That's it.

925
00:51:19.599 --> 00:51:22.760
<v Speaker 3>You're done, Okay, No one's ever going to buy the company.

926
00:51:24.639 --> 00:51:25.880
<v Speaker 1>We've always got stuff in the works.

927
00:51:25.920 --> 00:51:28.199
<v Speaker 2>And of course, you know, that's one of the most

928
00:51:28.239 --> 00:51:32.280
<v Speaker 2>wonderful things about you know, the our new owners here

929
00:51:32.400 --> 00:51:34.199
<v Speaker 2>is like I mean, our R and D team is

930
00:51:34.199 --> 00:51:37.239
<v Speaker 2>twice as big as it was three months ago. Our

931
00:51:37.239 --> 00:51:39.840
<v Speaker 2>technology and the machinery available to us in order to

932
00:51:40.239 --> 00:51:41.320
<v Speaker 2>you know, develop.

933
00:51:40.960 --> 00:51:41.639
<v Speaker 1>Product is.

934
00:51:43.199 --> 00:51:45.519
<v Speaker 2>Is twice as twice as much as it was, you know,

935
00:51:45.559 --> 00:51:48.960
<v Speaker 2>a few months ago. And so now we.

936
00:51:48.920 --> 00:51:54.079
<v Speaker 3>Have he's got enough land it, you have enough landed

937
00:51:54.159 --> 00:51:58.000
<v Speaker 3>it Criswell to expand operation and build out.

938
00:51:58.400 --> 00:52:01.320
<v Speaker 1>Yeah. Yeah, that's great. It's really, really, really great.

939
00:52:01.400 --> 00:52:06.039
<v Speaker 2>And yeah, I'm so excited about the product side of things.

940
00:52:06.079 --> 00:52:08.840
<v Speaker 2>And you know, I've actually kind of the last eighteen months,

941
00:52:09.920 --> 00:52:12.119
<v Speaker 2>I haven't been nearly as involved as I would have

942
00:52:12.239 --> 00:52:14.000
<v Speaker 2>liked to have been, just because my world was.

943
00:52:15.280 --> 00:52:16.519
<v Speaker 1>About getting that deal done.

944
00:52:17.639 --> 00:52:20.320
<v Speaker 2>And now that it's done, I get to get back

945
00:52:20.320 --> 00:52:21.880
<v Speaker 2>into the R and D room with the guys, with

946
00:52:22.039 --> 00:52:24.519
<v Speaker 2>the engineers who actually know what they're doing.

947
00:52:24.559 --> 00:52:29.440
<v Speaker 1>And uh, it's just awesome.

948
00:52:29.559 --> 00:52:31.960
<v Speaker 2>I mean, and and and the timing too was amazing too,

949
00:52:31.960 --> 00:52:34.239
<v Speaker 2>because we finished the R and D space. You know,

950
00:52:34.280 --> 00:52:39.760
<v Speaker 2>when you were there, it was still a pool, right, Yeah,

951
00:52:39.840 --> 00:52:45.719
<v Speaker 2>there was a pool and a jacuzzie and that atrium.

952
00:52:44.400 --> 00:52:47.719
<v Speaker 3>Yeah right, barbership in the barbershop.

953
00:52:47.159 --> 00:52:48.400
<v Speaker 1>And that was on the other side of the building.

954
00:52:48.440 --> 00:52:50.519
<v Speaker 2>But yes, the problem shop is now the break room

955
00:52:50.960 --> 00:52:56.880
<v Speaker 2>and the pool and the spy area is now, you know,

956
00:52:57.079 --> 00:53:00.480
<v Speaker 2>totally state of the art R and D space and

957
00:53:00.559 --> 00:53:02.719
<v Speaker 2>to really being able to we're going to be pushing

958
00:53:02.760 --> 00:53:06.840
<v Speaker 2>some stuff forward that the next the next twenty four

959
00:53:06.880 --> 00:53:11.000
<v Speaker 2>months of product coming out of Lab will be profound.

960
00:53:11.079 --> 00:53:14.960
<v Speaker 3>And we'll have our eye on it again, Sam, to

961
00:53:15.079 --> 00:53:18.000
<v Speaker 3>you and your brother and your dad. I'm so happy

962
00:53:18.000 --> 00:53:21.679
<v Speaker 3>for you, guys, and I'm so happy for the company

963
00:53:21.679 --> 00:53:25.199
<v Speaker 3>and everybody that works there because I've witnessed it firsthand

964
00:53:25.199 --> 00:53:28.039
<v Speaker 3>that it is about the people and the culture. You've

965
00:53:28.039 --> 00:53:30.880
<v Speaker 3>done an amazing job over there, and I'm just so

966
00:53:31.039 --> 00:53:34.400
<v Speaker 3>incredibly proud to be a witness to it from this close.

967
00:53:34.800 --> 00:53:37.159
<v Speaker 2>Thank you so much, Fred, and we could not have

968
00:53:37.239 --> 00:53:39.920
<v Speaker 2>done it without you and the other Fred Greens of

969
00:53:39.960 --> 00:53:41.840
<v Speaker 2>the world that have enough of an interest in this

970
00:53:42.320 --> 00:53:45.480
<v Speaker 2>stupid ass game to take time out of their day

971
00:53:45.800 --> 00:53:49.400
<v Speaker 2>to record stuff and tell our story. And I appreciate

972
00:53:49.400 --> 00:53:50.440
<v Speaker 2>you how