Speaker 1: Yo, what's going on?
Speaker 2: Everybody?
Speaker 3: Welcome to a new episode of My cannon Caast. I'm Canaday,
Speaker 3: I'm groovy. On today's episode, we have special guests Eddie, Founder,
Speaker 3: owner and operator of Apex Cannabis. Thanks for joining us today, Eddie.
Speaker 2: Yeah, thank you very much for having me. Man, you
Speaker 2: guys are awesome and I appreciate what you guys do.
Speaker 3: Hey, yeah, I appreciate that. I appreciate making the trip
Speaker 3: out here. You came in the studio and I'm excited
Speaker 3: to learn about Apex and learn about your history. What
Speaker 3: got you into cannabis, like your goals, morals within the industry,
Speaker 3: because there's a lot of brands out there, so I
Speaker 3: want to see what makes you stand out compared to
Speaker 3: some of these other brands. But before we dive into
Speaker 3: Apex and that, what got you in the cannabis and like,
Speaker 3: let's get a little background. Who was Eddie? Sure?
Speaker 2: Yeah? I have been high school counselor and coach for
Speaker 2: quite some time. Back in twenty ten, I decided I
Speaker 2: was going to become a grower once it became legal
Speaker 2: and in the Landing area it was becoming more and
Speaker 2: more popular. My daughter Ava had a brain condition, and
Speaker 2: she had classmates and friends that had to be in
Speaker 2: medically induced comas because of their seizures. So the first
Speaker 2: strain ever learned how to grow was Charlotte's Web. I
Speaker 2: saw a sixty minute special on it on how it
Speaker 2: helps young people through the use of tinctures and started
Speaker 2: to grow that and from there worked on other strains
Speaker 2: that help with PTSD. Crones. The guy who taught me
Speaker 2: how to grow has crones. He's also a co founder,
Speaker 2: co owner. Yeah, so Mark took me under his wing.
Speaker 2: I kind of interned under him for about a year,
Speaker 2: and that's how I first got rolling, you know, after
Speaker 2: seeing that special in sixty minutes and just wanted to
Speaker 2: help other people get off of taking sixteen to thirty
Speaker 2: two pills. And then I really dug in after my
Speaker 2: sister in law Long story short, got hooked on opiates.
Speaker 2: Fast forward eight years later, she had been found passed
Speaker 2: away from an overdose. I'm sorry, And so I've had
Speaker 2: close friends get hooked on opiates.
Speaker 4: We lost a close mutual friend too.
Speaker 2: Yeah, yeah, it's real. Yeah, So just just using cannabis
Speaker 2: to help other people is really how it started. Yeah.
Speaker 3: I hate that that had happened to you, you know
Speaker 3: what I'm saying. But I like how you literally started
Speaker 3: with Charlotte's Web like that is like that. I remember
Speaker 3: hearing about that stream coming out of Colorado back in
Speaker 3: like twenty twelve, twenty eleven, twenty ten, whatever it was.
Speaker 2: Yah, yeah, because I wonders.
Speaker 3: It was doing out there.
Speaker 5: It was like the first strain where people were like, oh, yeah,
Speaker 5: this could be this is medicine, you know, like really
Speaker 5: the public saw.
Speaker 4: I mean, I think you're already a believer, sure, but
Speaker 4: it took some time to show.
Speaker 3: People drove out to Colorado for their families because you
Speaker 3: weren't able to get cannabis at the time, and you
Speaker 3: don't really go out to char go get that Charlotte's
Speaker 3: Web question. Do you still have charlotte Web?
Speaker 2: No? I actually I'm working on getting it again for
Speaker 2: for somebody that is in need. So that's good.
Speaker 5: Yeah.
Speaker 3: I've always I was always curious on that plant because
Speaker 3: I've always looked for like a high uh CBD strain
Speaker 3: myself to see how it would be compared to like
Speaker 3: a normal thh T a high dominant TAC strain, just
Speaker 3: because like CBD can do wonders for many, many people.
Speaker 3: There's many benefits with a high CBD strain, and you
Speaker 3: don't see that often in the market. So I was
Speaker 3: curious if you had in the market, because that'd be
Speaker 3: something that I want to get and try.
Speaker 2: So if anybody out there listening has a cut, i'd
Speaker 2: be I'm definitely open to growing it. I wanted to
Speaker 2: give back to the kind of the roots of how
Speaker 2: it all got started. But yes, people were, people were
Speaker 2: driving out to Kyler Grotto. People are risking their freedom
Speaker 2: by ye taking it back to their.
Speaker 5: Freedom back then too. I mean it's still you can
Speaker 5: get in trouble now, but back then.
Speaker 2: Yeah, you had one stay legal was like Colorado, right,
Speaker 2: it was like the last chance for a lot of
Speaker 2: these people. You know, literally people are taking twenty thirty
Speaker 2: pills to combat prescriptions from side effects and so so
Speaker 2: what's what I always kind of let people know is
Speaker 2: people talk about cannabis being an alternative drug, but it's
Speaker 2: the primary drug, right. Everything else is alternative.
Speaker 4: They use that. I feel like that's a big Farma thing.
Speaker 5: They use that to keep their drugs ahead, and like
Speaker 5: it's I can go on a whole tangent about the
Speaker 5: big farma thing.
Speaker 2: No, totally totally agree.
Speaker 5: So big players get the word things and people don't
Speaker 5: understand how powerful words are.
Speaker 4: I mean they do, but I don't know. Yeah, I'm
Speaker 4: trying to say.
Speaker 2: Yeah, yeah. So that's been my big stance is I've
Speaker 2: seen up close and personal, whether it be through classmates
Speaker 2: or peers of Avas or my sister in law Sarah,
Speaker 2: I've seen how medicine and I'm not a medicine hater.
Speaker 2: I'm not a prescription drop.
Speaker 4: People just became so easy to abuse them.
Speaker 5: And people did not realize that how close like an
Speaker 5: adderall is to math, or how close a Viking can
Speaker 5: lead or open can leave to opiates, or i mean
Speaker 5: like Heroin like now strong opiates. So it's like, I
Speaker 5: don't think people really understood what they were doing when
Speaker 5: they were overprescribing and really how messed up and made
Speaker 5: a lot of people's lives.
Speaker 2: Yeah, and some of some of the flat out deals
Speaker 2: that were made behind the scenes. I mean I'm not
Speaker 2: naive to that either, you know. So, so that's kind
Speaker 2: of where it all where it all started for me.
Speaker 2: I wasn't heavy into it before twenty ten. Like a
Speaker 2: lot of the people that I associate with. But at
Speaker 2: the same time, once I'm once I got into it,
Speaker 2: I became a very firm believer in the medicinal properties
Speaker 2: to it. And then obviously I was glad that a
Speaker 2: lot of people could check it out recreationally in Michigan
Speaker 2: as well. So after that, yeah, so a lot of
Speaker 2: people would prefer not to drink alcohol or do other
Speaker 2: things in their recreational time. So I was really glad
Speaker 2: to hear that, and so that it's just been an
Speaker 2: easy way for me to really dig in and be
Speaker 2: more open and free to tell people about it as
Speaker 2: it becomes less and less taboo.
Speaker 4: Yeah, oh, I know.
Speaker 5: I mean, like just talking about it can get you
Speaker 5: in such like gray areas with jobs and like it was.
Speaker 5: I mean, like now it's become a long way, but
Speaker 5: even when it was first legal, it's taken some time
Speaker 5: to get here.
Speaker 3: It's just like, oh, it's so nice, And it took
Speaker 3: what ten years to get from medical to legal and
Speaker 3: then we were still there's still like you go to
Speaker 3: still some states and you can go to jail for
Speaker 3: having like a joiner to you on you know, you
Speaker 3: know what I'm saying. So it's like not where we
Speaker 3: want it yet, but hopefully Michigan were good, but like
Speaker 3: hopefully d Krim comes in like helps out every other
Speaker 3: state because like everyone needs access to it, because we
Speaker 3: have people that are affected in every other state that
Speaker 3: are dealing with similar problems that they probably need CBD
Speaker 3: or need a high THAC strain and they're not able
Speaker 3: to get unless they go to the black market, which
Speaker 3: then you can go right where we all went to
Speaker 3: the black market, but you can also get in trouble
Speaker 3: for going to the black market.
Speaker 5: Or you just don't know what you're getting, especially when
Speaker 5: it's for medicinal purposes or you're trying to save someone's life.
Speaker 5: You know, like you can't just like go the streets
Speaker 5: and trust that's the strain.
Speaker 3: I mean, you know, like if they're like it's Charlotte's Webb,
Speaker 3: but like I don't believe you. You don't see that
Speaker 3: strain ever, And like that when you said that, that
Speaker 3: stood out to me because like that reminds me of
Speaker 3: back in the day when I used to see the
Speaker 3: sixty minutes. I'd watch the CNN and there's multiple people
Speaker 3: talking about Charlotte's web And that's truly when I saw that,
Speaker 3: I was like, Yo, this this plant does have truly
Speaker 3: medical benefits. It's not fairy dust, not for gazi or
Speaker 3: whatever you want to call it, actually real benefits with nose.
Speaker 2: These kids went from being in being asleep all day
Speaker 2: to learning to being able to function, ultimately becoming CAZAR free,
Speaker 2: learning how to walk, talk, eat, speak. Some of them
Speaker 2: were five six seven before they even learn how to talk,
Speaker 2: just because of how much of their life had to
Speaker 2: be asleep so that they wouldn't hurt themselves through Grandma seizures.
Speaker 2: So for me, that's you know, that's that's kind of
Speaker 2: where my mission is.
Speaker 5: I mean, that's so motivating, you know, and I not
Speaker 5: necessarily like you know, in a in a in a
Speaker 5: sad way, but also like you used it positively, and
Speaker 5: I'm sure that charges you in negative ways too, because
Speaker 5: that's just such a sad thing to hear, you know,
Speaker 5: the loss of your daughter.
Speaker 4: Man. I I mean I can't really even compare.
Speaker 5: You know, I had to put down my dog recently
Speaker 5: and I and that was hard, you know, so I
Speaker 5: can't honestly put myself in your shoes. But but it
Speaker 5: just the power that you have like given to others
Speaker 5: through your growing and cannabis and doing that.
Speaker 4: So it's like trying to find the light in it.
Speaker 2: I guess, yeah, I mean you have to when those
Speaker 2: when things like that come about, you definitely have You're
Speaker 2: either going to get better or better, right, so you're
Speaker 2: gonna you gotta and trust me, I was out for
Speaker 2: the count for quite some time and have had to
Speaker 2: use uh, I had to use lots of help, you know.
Speaker 2: And so how long has it been? Eva passed August
Speaker 2: versus eighteen? Yeah, so she was ten years old, you know. Yeah, yep.
Speaker 2: So so when you have a mission or you have
Speaker 2: a vision, and I have three business partners to work
Speaker 2: to grow, one helps us in compliance, and you have
Speaker 2: made gettings and they were really there for me because
Speaker 2: all that happened as we were just getting started. Yeah,
Speaker 2: and so then COVID happened and then we opened up
Speaker 2: in twenty twenty one finally. But when you have a
Speaker 2: vision that's founded on helping people, it's a lot easier
Speaker 2: to stay focused and not get shaken off of that.
Speaker 2: It was never about promising people that they would get X, Y,
Speaker 2: and Z back. We didn't borrow a ton of other
Speaker 2: people's money, started up on our own and so we
Speaker 2: started off really small, and I was finally able to
Speaker 2: retire from education last June, and we've really picked up
Speaker 2: from there.
Speaker 4: That's awesome. That's really awesome.
Speaker 3: You said you opened in twenty one, but was that
Speaker 3: when they grow started, like wet started started growing in
Speaker 3: twenty one?
Speaker 2: Yeah, April of twenty one. So then you got to
Speaker 2: wait obviously a while for things to flower out and
Speaker 2: the harvest and all that. And to be honest, when
Speaker 2: we first started, we were overdrying everything. It wasn't it
Speaker 2: wasn't the best. But we've had some people really stick
Speaker 2: with us and help us do that. You know, when
Speaker 2: you're coming out of caregiver game, you think you have
Speaker 2: everything dialed in, you go commercial.
Speaker 5: And so we learned is everyone's like, oh, they have
Speaker 5: the best weed because they were the weed guy.
Speaker 2: Yeah yeah, yeah, the best. Yeah, you're the best one person, right, yeah,
Speaker 2: and you.
Speaker 4: Go and you put it against everyone else.
Speaker 3: Yeah yeah, and you're going from seventy two plants to
Speaker 3: what's your guys' plant.
Speaker 2: Like growing scale, So yeah, we have two thousand. Yeah.
Speaker 4: Yeah.
Speaker 2: It's not a basement, right, So right, it's not a
Speaker 2: base spent, it's a lot more difficult to get things
Speaker 2: dialed in on the curing side where all the magic happens.
Speaker 2: But you know, so that took us a year. You know,
Speaker 2: the guys over at those of Lake Effect, they kind
Speaker 2: of helped us out for quite some time. They stayed
Speaker 2: with us, and we weren't able to get very much
Speaker 2: for our flower when we started, because.
Speaker 4: I mean, it's a hustle, you know what I mean.
Speaker 5: You don't just come says a thing like you come
Speaker 5: into marketing and I have good weed, I'm just gonna
Speaker 5: sell it.
Speaker 4: You got to make those connections.
Speaker 5: You got a network, you got a brand, Like there's
Speaker 5: all these new things that like you just strictly.
Speaker 4: Didn't have to do.
Speaker 3: You're lower because you have a lot of the big
Speaker 3: companies they are growing so much. You're just lowering the
Speaker 3: market so fluctuates, like I've heard that from many.
Speaker 2: Yeah, when we started our license in seventeen, started the
Speaker 2: whole process, people are getting like four grand you know
Speaker 2: that's unheard of you you talked about that last week
Speaker 2: or yeah, it's insane, it's now they're like not even yeah. Yeah,
Speaker 2: So so the money was looking a lot different. I
Speaker 2: thought i'd be flying helicopter by now doing other stuff,
Speaker 2: you know. But we but at the same time, when
Speaker 2: when like I said, when you're doing it for the
Speaker 2: right reasons, the money can fluctuate, but the grind doesn't,
Speaker 2: you know. So that for us has been Yeah, so
Speaker 2: for us, you know, like I said, my partners believe,
Speaker 2: like in the vision, I believe we grow really good flower.
Speaker 2: Plus we're really good people. And you know, I have
Speaker 2: run up against other companies or have you know, shaken
Speaker 2: hands of people who one or the other was missing,
Speaker 2: you know, and those are the ones that I kind
Speaker 2: of disassociate with and keep it moving, which was hard
Speaker 2: as a new group because you have to take what
Speaker 2: you can get at first until you learn, and there's
Speaker 2: a process to learning that not everybody is like you, right, like, hey,
Speaker 2: I'll be honest with this person, that person will be
Speaker 2: honest with me.
Speaker 5: There's that hope, right, there's that almost like that you
Speaker 5: know that that that old saying that is like, treat
Speaker 5: others how you want to be treated. Not everyone does that,
Speaker 5: you know, And that's something I had to remind myself,
Speaker 5: you know. So sometimes I try to treat people better
Speaker 5: than I want to be treated in hopes that you know.
Speaker 2: It made you halfway?
Speaker 4: Yeah, you know, you know?
Speaker 2: Yeah yeah, So I mean, I mean when we first
Speaker 2: got rolling, I had a guy tell me your business
Speaker 2: will never take off. You're just you're too too nice.
Speaker 2: You're to this, you know, like people aren't like that,
Speaker 2: and you can't do that in business. This isn't this
Speaker 2: isn't X Y or Z.
Speaker 5: But dude, I there's always going to be doubters and haters, yeah,
Speaker 5: because they can't see the vision because it's not their mission.
Speaker 4: Whoa whoa.
Speaker 2: I love that, whoa whoa.
Speaker 4: I gotta write that down, write I write a song
Speaker 4: off that. No, but that's true because like.
Speaker 5: You know, you can see it because it's your vision.
Speaker 5: You know, there's always going to be those people who
Speaker 5: doubt it.
Speaker 4: Oh this that that.
Speaker 5: You know, and it's I'm so glad you step through
Speaker 5: because sometimes I'm that's like the universe testing you to
Speaker 5: be like, you know, get yourself.
Speaker 2: Yeah, and I think that person, to be honest, was
Speaker 2: genuinely trying to be helpful to me, But it's just
Speaker 2: not who I want to be, right. I'm not going
Speaker 2: to sell my soul for a dollar, you know, So
Speaker 2: for me, if if the industry if they if the
Speaker 2: industry wasn't a good fit for somebody who was honest,
Speaker 2: had had good morals and it was nice to people,
Speaker 2: it just wouldn't be the industry for me, you know.
Speaker 4: Fact.
Speaker 2: But I think in every industry there is room for that.
Speaker 2: You know, you just have to you have to persevere
Speaker 2: because it's not as easy to get there, you know,
Speaker 2: if you're not gonna shortcut, if you're not going to
Speaker 2: screw people over. And I think you know that's coming,
Speaker 2: it's coming to the surface. A lot of the people
Speaker 2: who operate on that level, you know, they're exposing themselves,
Speaker 2: you know, Oh yeah, I know, absolutely that makes sense.
Speaker 3: I mean, there are a lot of nice there are
Speaker 3: a lot of good players in the issues. You got
Speaker 3: to find which ones, yeah, you know, and there's there's
Speaker 3: a lot of bad though. You're absolutely right, there's a
Speaker 3: lot of bad, there's a lot of good. You just
Speaker 3: got to find the ones that fit your morals, like
Speaker 3: you said, and that aligned with you. And that's what
Speaker 3: we try to do all the time. And we try
Speaker 3: to bring on the brands like you for instance, that yeah,
Speaker 3: we don't do that.
Speaker 4: I mean, we get hit up all the time.
Speaker 5: For interviews, and you don't want to just like get
Speaker 5: in bed at everyone just because, you know, especially because
Speaker 5: we know when people are just trying to use it
Speaker 5: for the platform to get their stuff out there. And
Speaker 5: that's totally fine when we like you know, and yeah,
Speaker 5: but when we hear your story not trying to be
Speaker 5: used and like again, I consider myself. I try to
Speaker 5: be a nice guy generally. I'm sure someone out there
Speaker 5: hates me, but like you know, you put that posi energy.
Speaker 5: But I feel like that's the issue though, like because
Speaker 5: that in business sometimes it's the people who are kind
Speaker 5: of snaky, the people who are cutting corners are making
Speaker 5: it because it's such a hustle out there. But it's
Speaker 5: like that's so not right, especially when you're being behind medicine.
Speaker 5: And I think that's why sometimes you see these brands
Speaker 5: come in, you know, and then kind of go away
Speaker 5: because they don't have any soul.
Speaker 4: No.
Speaker 2: Yeah, that and I mean is what I do about
Speaker 2: this industry. I think long term, as people stick around
Speaker 2: and can see who the small guys are, they're the
Speaker 2: ones that it can survive. You just have to get
Speaker 2: through these the price cutting, you know, and make sure
Speaker 2: that you're not producing flour that costs obviously more than
Speaker 2: what it costs to keep your lights on. So a
Speaker 2: lot of that comes into play. But in this industry,
Speaker 2: people don't want synthetic, they don't want fake this, and
Speaker 2: then they also don't want to deal with a lot
Speaker 2: of fake people. So I just find the people. Like
Speaker 2: you said, you got to find the people that jive
Speaker 2: with you. And we've been able to do that in
Speaker 2: a relatively short amount of time. And now that I
Speaker 2: can be on the road, it's it's been great.
Speaker 4: It's been yeat, put your whole put everything into it.
Speaker 2: Yeah, and people are really receiving it finally. You know,
Speaker 2: like I said, we got our curing dialed in for
Speaker 2: the last two years nice and since then, you know,
Speaker 2: if I can just get get our product in front
Speaker 2: of somebody and have a conversation, you know, we're right
Speaker 2: around ninety percent of me coming back with account. Yeah,
Speaker 2: it's been great, I.
Speaker 5: Mean, and we've heard good things. You know, shout out
Speaker 5: my cannabisie. She pretty much said this knocked out like
Speaker 5: seven hours.
Speaker 4: Yeah, we're pretty excited for this over there.
Speaker 2: Yeah, that's a great gray sativa of ours.
Speaker 4: We've loved that a little off the vertical shot, right.
Speaker 3: I might as well talking about it.
Speaker 2: That's uh. We just rolled up which one was this
Speaker 2: cherry bombs?
Speaker 3: Cherry bombs, So we're about this.
Speaker 4: I got a little bit all of them over here.
Speaker 3: Yeah, we're about to smoke some cherry bombs. Can I
Speaker 3: see the cherry bombs groove? I'm gonna pull up on
Speaker 3: the cannon chemick the actual flower.
Speaker 1: Yeah.
Speaker 3: And then while we go into this, just.
Speaker 4: Trying to be esthetic for some reason.
Speaker 1: So you guys just flower, are you?
Speaker 2: Yeah? Produced you guys currently have, Yeah, yep, we're going
Speaker 2: to focus on that. We wanted to focus until we
Speaker 2: had all of our flower pre sold for one years
Speaker 2: straight before we moved on or expanded one sor.
Speaker 4: We've seen people expand too fast and all of a sudden,
Speaker 4: now they're gone.
Speaker 2: Yeah. Yeah, So that's a major fear, especially when you
Speaker 2: know you have three three of us owners are there
Speaker 2: full time. We don't have a plan B, so where
Speaker 2: you have to really be cautious about our expansion what
Speaker 2: we dabble with. So now that we have, we are
Speaker 2: looking to expand our grow and then we'll get into
Speaker 2: possibly doing some.
Speaker 3: Processing awesome like single source like you guys are processing house.
Speaker 2: Yeah, down the road, very much down the road. But
Speaker 2: we want to expand one of those we've.
Speaker 5: Heard companies expand too fast because now we're gonna be
Speaker 5: making four thousand pound forever and then all of a.
Speaker 2: Sudden, Yeah, and that's a major killer. Whether you're selling books, computers,
Speaker 2: it doesn't matter. So you have to, you know, you
Speaker 2: have to depending on where you want your margins, you
Speaker 2: have to be really conscious of how good you want
Speaker 2: to get before moving on, and you got to make
Speaker 2: sure the demand is there.
Speaker 3: Definitely have the super book taste in that good. Yes, nice,
Speaker 3: they actually post there. I think that.
Speaker 2: This superpoof and cherry cush nice.
Speaker 3: Yeah, yeah, no, I know.
Speaker 4: You could.
Speaker 3: You could smell the super boof on it, like the
Speaker 3: super boof stands out on Yeah, And that's what I
Speaker 3: was saying before. I was like, that's what I like,
Speaker 3: because sometimes you'll get super boof and it doesn't smell
Speaker 3: like that, and you're like, what is this really super boof?
Speaker 3: But this it transcends like the turps are there, turps
Speaker 3: are there, and it tastes it. So that's what I
Speaker 3: like to see, and then I want to show it
Speaker 3: we're gonna showcase this on the Canic camp.
Speaker 4: Got a little yeah, let's do that.
Speaker 3: Whereas so we could showcase this, this looks let me
Speaker 3: see if I get some light on it.
Speaker 2: Yeah. Also the formation of the butt is also also really.
Speaker 4: Yeah.
Speaker 5: I love the Yeah, I wasna say, I like the
Speaker 5: way I love nugs when they don't look super what
Speaker 5: is that hardened?
Speaker 3: Oh yeah, this is good frosty slight purp in it.
Speaker 4: Sorry, no, I was just saying that PRG that's the
Speaker 4: type of ship that people think you're gonna get when
Speaker 4: you're buying like you know, you know, cheap butt or
Speaker 4: like whatever, because it kind of is like that's kind
Speaker 4: of that, you know. So yeah, it looks more natural.
Speaker 2: Yeah, we don't use any type of hardeners nice.
Speaker 3: Nice.
Speaker 2: We don't people that purchase it specifically on the ice
Speaker 2: cush We don't.
Speaker 4: I was like, I was like, yeah, effects you didn't.
Speaker 5: Got you.
Speaker 2: But all of our bud that makes it into our prepacks,
Speaker 2: I'm good. That makes it into our pre packs or
Speaker 2: goes out as balk has to meet the characteristic of
Speaker 2: the of the flower that that should be there. So
Speaker 2: if it's gonna be our cherry bombs that needs to
Speaker 2: look exactly like that. If it's underdeveloped, it gets ground up,
Speaker 2: it gets sold with our trim, same with like our
Speaker 2: purple cush If it's not that's more of a cushy
Speaker 2: style that is dense. And if it doesn't look if
Speaker 2: it's not purple, you can't name something purple dreams and
Speaker 2: somebody open up a bunch of green.
Speaker 4: Right, So it's I used to love just getting purple
Speaker 4: weed purpse pretty much.
Speaker 2: Yeah, yes, yeah, you got purple.
Speaker 4: But it was a sucker.
Speaker 5: That was why I was so let down when people
Speaker 5: said there was like other ways to make it look purple.
Speaker 5: That's why it's a natural purple bud.
Speaker 2: You're always like nice, right right, Yeah, you can do
Speaker 2: the attempts, you can do lots of things. Yeah, So
Speaker 2: again cutting corners. So what we want We want to
Speaker 2: not cut any corners obviously, but when people open a
Speaker 2: prepack or when when our accounts and the people that
Speaker 2: we work with open up their bulk packaging, it's got
Speaker 2: to look like primo bud.
Speaker 3: You know.
Speaker 2: Ice push is also like more of a loose, loose bud.
Speaker 2: We're dropping GG four in the middle of December.
Speaker 4: Okay, Okay, Yeah, I loves me some GG.
Speaker 2: Four Okay, I love you. Definitely have to have you
Speaker 2: guys come out once that drive gas gear. Yeah, well
Speaker 2: you're gonna really like like that ice cushion.
Speaker 4: I follow my nose. That was the one I was like,
Speaker 4: I mean, don't be wrong, I like the other one smells.
Speaker 4: I just know what urs. I really know that, and
Speaker 4: I'm like, I'm rolling this up.
Speaker 2: That's well.
Speaker 4: The thing is, you know it's gonna be it might
Speaker 4: be those days are on and up.
Speaker 2: Yeah, yeah, for sure, dude. So one thing that we
Speaker 2: really try to do is obviously make sure we have
Speaker 2: intoicate tiva hybrids, but also that we have different turp profiles.
Speaker 2: We don't want any of the consumers to open up
Speaker 2: four bags of Apex flower and they all look and
Speaker 2: smell the same. Yea, So we don't We don't really
Speaker 2: chase off. Yeah, we don't really chase like all runts.
Speaker 4: All this, all that flavor chair You're not flavor what's that?
Speaker 4: Like the hot news strain type of Yeah.
Speaker 5: Yeah, Because honestly, this is the thing about weed is
Speaker 5: everyone it's not like you're just gonna sell it and
Speaker 5: it's gonna taste good.
Speaker 4: Like you have to dial in to grow.
Speaker 2: Yeah, you takes some time.
Speaker 5: Every strain is different. Y that kind of leads just
Speaker 5: leads me to my next question. Are these your the
Speaker 5: three strains you primarily grow. Are you guys growing other
Speaker 5: strains or.
Speaker 2: Yeah, so we primarily grow these three strains and rose
Speaker 2: Gold Runs, which is white runs, apples and banana crossious.
Speaker 2: Yeah it's good.
Speaker 4: Yeah, well that's why it's not here.
Speaker 2: I didn't have any in the.
Speaker 4: Vault, so that's a good sign.
Speaker 2: Yeah, No, it's a very good sign. It's not the
Speaker 2: best producer, so we'll probably will end up having to
Speaker 2: phase it out just because it doesn't make sense. We
Speaker 2: don't charge a certain rate based on the harvest numbers.
Speaker 2: We try to keep it uniform for the way we
Speaker 2: do business with so it's still got to be somewhat
Speaker 2: of a producer.
Speaker 3: I gotta try that before you cut it out, though. Yeah,
Speaker 3: that cross just sounds really good.
Speaker 2: Two weeks we'll be chopping down our second to last
Speaker 2: harvest on that. Yeah, and then we're bringing in that
Speaker 2: g G four. We have Mcflurry coming in, Pixie Dust
Speaker 2: coming in, Robbery Runs. I feel like I'm missing sour
Speaker 2: Diesel right.
Speaker 1: Yeah.
Speaker 2: So yeah, so actually linked up with with Jason over
Speaker 2: at Score Organic his his weasel diesel, which is this
Speaker 2: is a sour diesel cut all of our all of
Speaker 2: our flour has to be a good washer as well,
Speaker 2: and so that's another one. So we can pivot with
Speaker 2: the market and do some fresh frozen products as well
Speaker 2: as Carrie Flower that obviously sells well, has good nose,
Speaker 2: good look, and it's got to hit a certain number
Speaker 2: as far as weight per table for us continue to
Speaker 2: carry it.
Speaker 3: That's that's just that's a scale though. At that point,
Speaker 3: that's like I get rid of the white runs crossed
Speaker 3: like if it's not producing enough, and even if it's
Speaker 3: I'm not going to make a dollar amount that's able
Speaker 3: to pay your lights and you're able to pay yourself
Speaker 3: right right, business, you got money, and.
Speaker 2: There's enough strains out there that that you can. Yeah. Yeah,
Speaker 2: so that's that there are enough strains out there that
Speaker 2: high quality, good ones. We're just looking to grow eight
Speaker 2: solid ones that have in our rotation and we'll keep
Speaker 2: it moving that way.
Speaker 3: I dig that I do that talk and growing since
Speaker 3: that's what you guys specialize in. I gotta know what
Speaker 3: are you guys growing like, what's your medium? What lights
Speaker 3: you use in? You don't have to let us know,
Speaker 3: but no, I'll let.
Speaker 2: You guys know. We we believe in LEDs. However, we
Speaker 2: have made the choice to be as caregiver as possible
Speaker 2: and old school caregiver as possible, so we still use
Speaker 2: HPS and metal highlight every other We know a lot
Speaker 2: of people listening, are a lot of people that come
Speaker 2: by and see it as a waste of money, But
Speaker 2: we do believe that it just creates a superior product,
Speaker 2: and there are some trust issues that LED can in
Speaker 2: fact mirror the same results. So where we are right now,
Speaker 2: everything is as old school as you can get. We
Speaker 2: use uh, we use mother earth cocoa, pearlite drained to waste.
Speaker 2: We do crop steering, so everything is in one gallon
Speaker 2: pot and it gets fed eight to twelve times a day.
Speaker 2: So there's a certain rate, certain rate that we let
Speaker 2: each pot dry out at before we give it another
Speaker 2: shot of nutrients, and it keeps them very happy. So
Speaker 2: usually you walk in you see a very small pot
Speaker 2: and a very happy maybe six foot plant with green stems,
Speaker 2: no stress done awesome for.
Speaker 3: Us six feet tall baby, Those some big girls.
Speaker 2: Yeah, yeah, we'll have to have you guys out. But yeah,
Speaker 2: so yeah, so we're right, we're based out of we're
Speaker 2: in Lancing. Yeah, that's too far west side of Lancing. Nice.
Speaker 3: I think that, man, I think that that's what's up.
Speaker 3: I like how you guys are trying to specialize in
Speaker 3: like the eight eight specific strengths, like these are the
Speaker 3: ones we're going to be cultivating. These are our best products.
Speaker 3: Do you think you'll once you have those eight, you'll
Speaker 3: probably maybe do like a little R and D testing
Speaker 3: on a couple other ones' is like maybe you come
Speaker 3: across new seeds or new cuttings from friends or something.
Speaker 2: Yeah, so we have a couple off site R and
Speaker 2: D spots, you know, and so so we'll check them
Speaker 2: out and then we will make sure that they kind
Speaker 2: of get through the testing where do they test out
Speaker 2: on the turfs and everything, and then we usually will
Speaker 2: it's it's a long painstaking process, but we'll take one plant,
Speaker 2: bring it in, flower it out, get it tested, see out,
Speaker 2: produced in our place, and then come back with the
Speaker 2: ninety six cuts of it and run it. So that's
Speaker 2: like a year, right, you bring it in, got to
Speaker 2: veg it out. Like I said, going from a caregiver
Speaker 2: set up into a commercial spot, things do change, so
Speaker 2: you need to make sure.
Speaker 5: It's I really like when you just I mean, especially
Speaker 5: like going to scale. There's so many things that changed,
Speaker 5: but like I really like love that you just said that.
Speaker 5: I kind of want to like highlight that, like you
Speaker 5: want to say, as caregivers possible, Like when you said that,
Speaker 5: I don't know if I've ever heard any company word
Speaker 5: it like that, you know, And I mean people may
Speaker 5: have alluded towards something similar, But I like the way
Speaker 5: you said that because it's like shows how deep.
Speaker 4: Your roots go to where you came from, you know
Speaker 4: what I mean.
Speaker 3: Yeah, I think that's pretty the market, yeah mindset.
Speaker 4: Is there any other ways, like outside of the lights
Speaker 4: that you feel like you do that as a brand
Speaker 4: or is I just yeah, I like that.
Speaker 2: So people that used to trim for me run the
Speaker 2: trim cruise at our place where and trim facility there's
Speaker 2: no machine there. Yeah.
Speaker 3: Yeah, I think it just brings like just a great
Speaker 3: aspect of the bud. The but looks beautiful, like showcase
Speaker 3: your hard work. You grew it for four or five months,
Speaker 3: See how pretty it looks.
Speaker 2: Yeah, yep, so we have we have a we have
Speaker 2: a couple. Yeah, we have a couple of people that
Speaker 2: came with me from back in the basement days. You know,
Speaker 2: like I said, caregiver time, and there are there are
Speaker 2: leads and they work really really hard and they've been
Speaker 2: with us. They've been with me for a long time.
Speaker 2: But they've been with Apex since that that probably that
Speaker 2: summer of that that we opened because we didn't have
Speaker 2: anything ready to flower. And I mean they were with
Speaker 2: us one times were really tough. Sometimes their checks would
Speaker 2: have to be delayed because money wasn't coming in or
Speaker 2: we had something happen. So yeah, I really appreciated people. Yeah,
Speaker 2: I only have five employees, six employees, you know, No.
Speaker 5: I was gonna actually kind of lead. Yeah, that was
Speaker 5: kind of questioned. So so three owners five that's eight people,
Speaker 5: you know what I mean. That's like, yeah, that's definitely
Speaker 5: family operations, you know what I mean. It's crazy that
Speaker 5: you could run commercial grow ups with that many people,
Speaker 5: but like without the tech you couldn't, you know, But
Speaker 5: you've got to have good people too.
Speaker 2: Yeah, Mark and Jim. Yeah, Mark and Jim who are
Speaker 2: both owners. Uh, they very recently have allowed for an
Speaker 2: employee to come in and touch the plants. So they're
Speaker 2: there every day working on the plants. It's me out
Speaker 2: on the road every day. If I'm not in, I
Speaker 2: handle all the packaging, so I'm the one that's taking
Speaker 2: a look at stuff before it ends up in your
Speaker 2: bulk or your pre pack order.
Speaker 5: Okay, so owners is also a loose term for like
Speaker 5: worker employee as well. We pay the bills, we managed
Speaker 5: big things Like no, you're like, we're still getting their
Speaker 5: hands dirty, Like yeah, so when you say that, they
Speaker 5: just started, so they were the ones only people touching
Speaker 5: the plants for the longest time.
Speaker 2: You're saying, yeah, I'm pretty much still are Like they're
Speaker 2: the ones, they're the only ones who who will lollipop them,
Speaker 2: who will clone them, and then we have some help
Speaker 2: with thinning out.
Speaker 4: It's pretty cool, man, that's really cool.
Speaker 2: Yeah. Yeah, you guys have to come through.
Speaker 3: Yeah, no, no, I definitely want to come come to.
Speaker 3: I haven't seen just Metro as well, like yeah, I've
Speaker 3: seen like I've seen l eds and hps, like I've
Speaker 3: seen them mixed. Yeah there, but I haven't like metal
Speaker 3: highlightes throws me back and I.
Speaker 4: Had HPS for the longest time. It took them forever
Speaker 4: to switch over to LED.
Speaker 1: Yeah.
Speaker 2: Yeah, and there there are some you know, but I'm.
Speaker 4: For a while.
Speaker 3: Yeah, I did test myself, and it's like kind of
Speaker 3: like the l eds. Yeah, me personally, but like HPS, man,
Speaker 3: that's that's old school right there.
Speaker 2: Yeah, they were really tough to get a hold of
Speaker 2: because of transportation. It was it got sketchy for a
Speaker 2: little bit. But but yeah, so so we do that,
Speaker 2: like I said, we when we chop down, we I mean,
Speaker 2: we just treat everything. The process is just the same
Speaker 2: as it was, you know, and then you have to
Speaker 2: make some adjustments. Like I said, in the drive rooms
Speaker 2: now are much bigger, a lot more moisture when you're
Speaker 2: taking down one hundred plants rather than maybe twelve to fifty,
Speaker 2: you know, whatever it was, you know, and so and
Speaker 2: then you want to pass testing. So then you're freaking
Speaker 2: out about drying it really quick, especially at first when
Speaker 2: you can't afford to fail.
Speaker 4: Yeah, that's a great way to worry.
Speaker 5: It can't afford to fail because this industry is so
Speaker 5: hard to get into, and especially all the things that
Speaker 5: you're not just.
Speaker 4: Like a equal business in society. You're a campus business.
Speaker 4: So there's a pole.
Speaker 2: Oh yeah, yeah, no no help coming, so yeah, no grants, no,
Speaker 2: none of that coming if.
Speaker 4: You no PPP or whatever, the loans or yeah.
Speaker 2: None of that for whatever. No, nope. So so for
Speaker 2: us that was pretty that was to but but we
Speaker 2: were able to make some adjustments and now stuff. As
Speaker 2: you guys can see when you open your pre packs,
Speaker 2: when you get your flour, it's not dry and dusty.
Speaker 2: It doesn't crumble apart. And what's been really nice is
Speaker 2: we've been the people who buy it from us usually
Speaker 2: sell it pretty quickly, so it stays fresh.
Speaker 4: I'm telling you, for all my gassy people out there,
Speaker 4: this is the one that out for you. I was
Speaker 4: just about to smell it.
Speaker 3: Yeah, what's the point of just smelling it at that? Yeah?
Speaker 2: As well, you got to enjoy it, right, I like
Speaker 2: the way they do business please here.
Speaker 1: Yeah.
Speaker 2: Yeah, So the ice cush is one of our newer ones.
Speaker 2: It's a seventy sativa and nobody if people tell you
Speaker 2: that that they know where it came from. Nobody really knows.
Speaker 2: So that was intriguing to me. What would do it?
Speaker 1: Yeah?
Speaker 3: Yeah, I want to try it.
Speaker 2: I'm not worried about too many people growing it because
Speaker 2: lot of people like to turn out eight eight nine weeks.
Speaker 2: This takes twelve weeks to grow.
Speaker 4: Definitely.
Speaker 2: You knowa's just in general, and it really stretches yep.
Speaker 2: And so so that's why you know, we really pride
Speaker 2: ourselves when we have a harvest of that. It goes
Speaker 2: really quick. But it's also like you, the nose is
Speaker 2: like a unique gas smell.
Speaker 4: Yeah, that's what kind of draws draws me to it.
Speaker 5: And especially I mean especially because I've been smoking now,
Speaker 5: like I've been smoking a long time. I've been smoking
Speaker 5: a little while. I remember when cushes were the thing. Yeah,
Speaker 5: Like so for me when I see it cush, I'm like,
Speaker 5: and I smoke that, I.
Speaker 4: Was like, hell yeah, so for me, like.
Speaker 5: I also really just like like cushes at OG's lose,
Speaker 5: you know what I mean, those still have like a spot.
Speaker 5: I mean, I know they got trendy after a while,
Speaker 5: like everything O G you know what I mean, But
Speaker 5: I still like when you first got those first ogis.
Speaker 4: You know, I don't know how to explained it.
Speaker 2: Yeah, but I think they're also they're on the comeback
Speaker 2: a little bit. Man, people are people are kind of
Speaker 2: getting tired. People are getting tired of, you know, some
Speaker 2: of the Runts cuts or some of the other cuts
Speaker 2: that have become really trendy, and they're noticing you can't
Speaker 2: just chase the name. It's much deeper than that.
Speaker 4: You know, you gotta really dial it in and master
Speaker 4: that grows.
Speaker 5: Just like we were talking about earlier, and like, I
Speaker 5: feel like these trendy things, unless you like, it's almost
Speaker 5: like kind of a letdown.
Speaker 4: I remember the first time everyone.
Speaker 5: Was like cookies, cookies, cookies, cookies, right, and like I
Speaker 5: had my first cookies and it was like that what
Speaker 5: But then I had like a true cookies like in Cali. Okay,
Speaker 5: that was solid, but I saw I got it. But
Speaker 5: sometimes it's almost like it depends on where you're getting it.
Speaker 5: Who's the cold of war, where the seat's from? Like
Speaker 5: there's so many las.
Speaker 1: That's the thing.
Speaker 3: When the popular strain comes out, like you see you
Speaker 3: have like the ice cush or the cherry cherry bomb. Yeah,
Speaker 3: cherry bombs, cherry bombs. You don't see those strains when
Speaker 3: everyone has the same strain, Like what makes you different?
Speaker 3: Everyone's got runs? Yeah, I love runs, so like, I
Speaker 3: likes it more for personal but it's like, you got
Speaker 3: to make sure you grow that runs perfect or no
Speaker 3: one's gonna buy that strain from sitting on the shelf
Speaker 3: because nine out of ten brands are growing runs like
Speaker 3: you want to. You want certain strains that stand out
Speaker 3: when people try that taste, like, oh wow, this is
Speaker 3: unique and you can't get it from anywhere else.
Speaker 4: They got a nice huge.
Speaker 3: It almost reminded me of gorilla glue back in the
Speaker 3: light green. Yeah, super frosty. The butt structure remind me
Speaker 3: of grilla gloss on your cameras.
Speaker 2: So when we so, when we uh, when we end
Speaker 2: up apparent these because we take down two tables every
Speaker 2: ten days, this and the glue will be growing together.
Speaker 2: We take down perpetual, not by room, so two tables
Speaker 2: every ten.
Speaker 4: Days, kind of like because you gotta keep it moving.
Speaker 2: So these those two will grow side by side because
Speaker 2: they do grow similar rate, they do stretch similarly. But
Speaker 2: the glue still at our place has two weeks before
Speaker 2: our first harvest. And I'm super pumped because that came
Speaker 2: from my no caregiver spot and I'm just really glad
Speaker 2: it's coming back. It's not gonna be the highest tester.
Speaker 2: But I think off of its name, the nose on it,
Speaker 2: I think your.
Speaker 4: Markets, right.
Speaker 5: I think sometimes when you're talking to these news strains,
Speaker 5: the new ones, I feel like that's the person who
Speaker 5: wants the new the high TC.
Speaker 4: There's something that I can talk about, right, how I
Speaker 4: smoked this new ship. I got this high TC.
Speaker 5: Right, It's almost like these sell points, and I that's
Speaker 5: not necessarily my thing, right, I'm a big I want
Speaker 5: to smell, I want to taste it.
Speaker 4: I want to to you know what I mean.
Speaker 5: I don't even necessarily ask for TC. I trust my nose,
Speaker 5: you know what I mean, Because I like the terp
Speaker 5: so much so I think you're almost chasing. And I'm
Speaker 5: more nostalogic on some of those trips. I think you're
Speaker 5: chasing different demographics almost, you.
Speaker 4: Know what I mean. So just two different people.
Speaker 2: Yeah, So for me, it's got to do well in
Speaker 2: our place, and it's got to meet our checkboxes and
Speaker 2: we've got to ride or die with that mindset. When
Speaker 2: we first started, we chase the chase to everybody else's
Speaker 2: like what their list was, you know, I.
Speaker 4: Mean, it's natural to be like, well, it's working for them,
Speaker 4: hopefully maybe it'll work for me. But then, like you
Speaker 4: gotta find out what works for you.
Speaker 5: Like again, like when I started getting to music, and
Speaker 5: like I was like, I want to play saxophone over
Speaker 5: electronic music.
Speaker 4: There's this guy Griz and.
Speaker 5: I'm like, well, so I started writing funky music. And
Speaker 5: then eventually you started finding out who you are. You know,
Speaker 5: you don't just copy, you know, and now I write
Speaker 5: different type of stuff, right, So still in me a
Speaker 5: little bit, but like you're just saying, like sometimes you
Speaker 5: got to find yourself throughout the creative process, and like
Speaker 5: growing is the same way. It's like you're making your
Speaker 5: whole brand. It's it's your heart and soul, you know. Yeah,
Speaker 5: I totally agree with that. I think, uh, I think
Speaker 5: that you have to surprise me. I think you have
Speaker 5: to really be okay with what you what your brand.
Speaker 2: Is all about.
Speaker 4: Should we pause? No, we're just okay, keep going. How
Speaker 4: are you.
Speaker 1: There?
Speaker 3: You go?
Speaker 4: Yeah, shout out, No, it was just cool. I wanted
Speaker 4: to make sure you got there that I can just
Speaker 4: edit it out.
Speaker 2: Sorry, Okay, where were we at?
Speaker 4: We're talking about discovery kind of yeah, So.
Speaker 2: So for us, we have a certain checklist that we
Speaker 2: have to hit. And so that's why it's so important
Speaker 2: that if we are going to try out a brand,
Speaker 2: we'll run through our super long R and D process.
Speaker 2: We won't crop out a whole room or a whole
Speaker 2: table and then try to push it under our brand.
Speaker 2: That's not gonna be us. We're going to flower it out.
Speaker 4: It's not you.
Speaker 5: I mean, it doesn't work for you. And I think
Speaker 5: I think you find those strains that work out for
Speaker 5: you naturally, like through the growing process. Are there any
Speaker 5: strains that you found out throughout the years that you like,
Speaker 5: didn't like to grow personally?
Speaker 2: Yeah, I'm just curious. Man. We had a lemon sit
Speaker 2: tron a while ago. It smelled, smelled amazing, It made
Speaker 2: it made our whole place smell like lemon farm. It
Speaker 2: was awesome, sounds, smelling, it loves, but we couldn't get
Speaker 2: it to bulk out. We couldn't get it to look nice.
Speaker 2: It was a very very low tester. But that's when
Speaker 2: we first started. So we bought all these cuts and
Speaker 2: flowered it out, and so that was disappointing like that.
Speaker 2: I yeah, yeah, man, that's good.
Speaker 3: Yeah, both both strains, but really good. I didn't even
Speaker 3: finish that. The cherry bombs like that a lot. If
Speaker 3: you like a super booth strain like that is something
Speaker 3: you want to try. And I'm about to cut us
Speaker 3: off of the favorite strain, but I do want to say,
Speaker 3: where can people find lots of flower?
Speaker 5: Yeah we're talking about about were smoking, like, yeah, you
Speaker 5: might as well, yeah place push them.
Speaker 3: Now. The cherry bombs, well, we tried ifyone's listening wants
Speaker 3: to try somewhere. It was like the best bouty like
Speaker 3: Saint Metro, Detroit or the west side of the state.
Speaker 2: Okay, yeah, King of Bud's Ferndale had us in there.
Speaker 2: I believe they may still have some. We're dropping with
Speaker 2: six or seven of the gauges. I'm just not sure
Speaker 2: which locations. That'll be December thirteen. If you're on the
Speaker 2: west side of the state, you can find us over
Speaker 2: at the gas station in Wayland. You can find us
Speaker 2: that dose are Lake Effect in the Kalamazoo area. We
Speaker 2: have people in northern Michigan. If you're all over, I'm not.
Speaker 2: I'm not I'm not in the up. I'm trying to
Speaker 2: get into the up.
Speaker 4: So any crazy market up there, like it is there's
Speaker 4: like you go to these like you're you know, you
Speaker 4: see no talents for half an hour and then all
Speaker 4: of a sudden, it's a little town. It's got eight dispose.
Speaker 1: Yeah.
Speaker 4: I love that. Everyone loves weed up here. I love
Speaker 4: it up North.
Speaker 1: Yeah.
Speaker 2: I would love to get get up there right now,
Speaker 2: though I feel like we're pretty maxed out as far
Speaker 2: as like how many more people we can service, But
Speaker 2: I would love to get into the up just because
Speaker 2: we're not even in one store. There choices in Jackson.
Speaker 2: We have twenty past four. They have four locations. They're
Speaker 2: in Jackson, Sturges. Mount Morris is right outside.
Speaker 4: Of That's a good problem to have.
Speaker 5: Yeah.
Speaker 2: Not enough supply, Yeah, and that's why we're looking now.
Speaker 2: It's been about a year of that a little over,
Speaker 2: so now it's time to expand. So so we sit
Speaker 2: on three acres only using about a sixth of it.
Speaker 2: But it's much more expensive right now to build than
Speaker 2: to purchase some property trying to find something that fits
Speaker 2: how we grow and be close.
Speaker 3: So you have to get another license or how much
Speaker 3: how much can you grow.
Speaker 2: With your license? Yeah, I'm not so sure how all
Speaker 2: of that would pay. Our play out I think we
Speaker 2: could transfer some of our license, but we would have
Speaker 2: to still go through I'm sure some type of process.
Speaker 3: Yea, that makes sense. Yeah, yeah, so you do the
Speaker 3: flower that's but can people get your product and concentrate
Speaker 3: form or you did any infuse pre rolls you come
Speaker 3: out with any concentrates.
Speaker 2: So Element runs some of their product with our fresh
Speaker 2: frozen So there they're hash infused pre rolls. Scottie over
Speaker 2: at Canopy, we send them some partners. Shout out to
Speaker 2: the scott.
Speaker 3: Right, so for uh you say at the lower.
Speaker 4: Thing that was that was perfect creepy.
Speaker 2: So he we just sent him sixty pounds of our
Speaker 2: cherry bombs so that he can make a really awesome
Speaker 2: product with that. I'm sure that's gonna go great.
Speaker 3: I'm gonna have to grab it because'll probably do some
Speaker 3: batter with that.
Speaker 2: Yeah, please do. But so we just said okay, so
Speaker 2: we yeah, we just said do do what you think
Speaker 2: this this will do well at you know, and we
Speaker 2: just really trust him after after meeting with him.
Speaker 3: Yeah, he's he's awesome. He's what he does is phenomenal work.
Speaker 3: All this stuff is really good. He does.
Speaker 4: Yeah, the Cloudy Dad with Tyler was great.
Speaker 2: Yeah, the Kies.
Speaker 3: Yes, and also actually is.
Speaker 4: That over here one of them right here I'm doing
Speaker 4: and shout out to n with Tyler.
Speaker 2: Yeah, and so we uh everybody in there. Yeah. So
Speaker 2: then we also sent some stuff out to Roslyn who
Speaker 2: has some products coming out. They've done our ice cush
Speaker 2: and our cherry bombs.
Speaker 3: Okay, we'll have to follow up with you when.
Speaker 2: Roslin two is what they're called Rhysen from waters or products,
Speaker 2: but it had I don't think it's dropped yet their company. Okay,
Speaker 2: other product isn't out yet. So yeah, so those are
Speaker 2: the other forms, and then we're gonna be launching mid
Speaker 2: probably mid December, late December, our full Flower pre rolls,
Speaker 2: so we're really excited about that, and those will be
Speaker 2: constructed of mainly our smalls. We'll get away from using
Speaker 2: any type of trim in our pre rolls. I respect
Speaker 2: that I said this a few times, but I really
Speaker 2: like this. Did you say that.
Speaker 4: I don't, Hey, man, it's better than me.
Speaker 2: Yeah, yeah right, yeah.
Speaker 3: Yeah.
Speaker 4: Sometimes we've been given samples and sometimes you're like, oh.
Speaker 2: Thanks, Yeah, that's a lot of people's favorite right now,
Speaker 2: just because you know, I like.
Speaker 5: The cherry bomb too. I just mean, like, you know, yeah,
Speaker 5: that's what I mean, Like, yeah, almost drew the type
Speaker 5: of you know.
Speaker 4: I like it as well.
Speaker 3: They both smoke all the way down and they still
Speaker 3: have a good time.
Speaker 5: It was propping out because they're both have been good
Speaker 5: and sometimes like when we try strange, you know, we
Speaker 5: always try to be.
Speaker 4: You know, as nice as we can, because not every
Speaker 4: strains can be perfect. Sometimes you're gonna have a bad badger.
Speaker 4: It's gonna sit on the shelf for too long, right,
Speaker 4: But at the end of the day, like keeping that
Speaker 4: consistency is tough between strains because it's their different growth.
Speaker 2: So I just want to say, yeah, well I appreciate that. Yeah,
Speaker 2: I'm super thankful to be able to keep stuff fresh
Speaker 2: that's sitting in our vaal. If it's in there, it's
Speaker 2: it's not in there more than a week. Nothing is
Speaker 2: that I said. That was part that's part of the
Speaker 2: decision of me being able to leave my other career
Speaker 2: job after twenty two years. I had to be really
Speaker 2: really sure that we were going to be okay. And
Speaker 2: still the day after turning in my letter of resignation,
Speaker 2: it was still scary as hell, you know.
Speaker 4: I we still have that. Yeah, yeah, that's like the
Speaker 4: deep down dream. Yeah obviously, you know, of course you're
Speaker 4: doing what you love.
Speaker 5: You know, it's also that sphere of like believing yourself.
Speaker 5: We talked about the Little Prior show, but imposter syndrome
Speaker 5: is real. Yeah, and we all were like, oh, yeah,
Speaker 5: for sure, for sure, for sure, it's so common, but
Speaker 5: some people don't feel that, and yeah it's no.
Speaker 2: I watched my dad, my dad. My dad started his
Speaker 2: own taxa during business back in nineteen ninety seven and
Speaker 2: had to grow that real slow and then transition out,
Speaker 2: so I got to see it up close and personal.
Speaker 2: But I just knew APEX wasn't going to continue to
Speaker 2: grow unless I was able to be there full time. So,
Speaker 2: you know, many of us get pulled in so many directions.
Speaker 2: We're doing everything at like average pace rather than really
Speaker 2: honing in and giving it everything. We have to see
Speaker 2: it reach its potential, you know. So and you can't.
Speaker 2: You can't name yourself APEX and be subpar, right, so
Speaker 2: you got to really be on it.
Speaker 4: Yeah. APEX means like what apex predator, you know what
Speaker 4: I mean?
Speaker 2: Like, yeah, it means the highest point change. Yeah yeah, yeah, yeah,
Speaker 2: So so that's been no so so for us. It
Speaker 2: was a good move for me and my family and
Speaker 2: the company. And I've really enjoyed just hitting the road,
Speaker 2: meeting people like you guys and Scottie and Tyler and
Speaker 2: just all these really cool people that are in it
Speaker 2: for the right reasons. And you get that vibe immediately.
Speaker 2: You know, it doesn't take too long to figure out
Speaker 2: who's in it for what reason, and who's in it
Speaker 2: and thinks that they're there's.
Speaker 4: God, you know, and who's oh yeah. I mean it's
Speaker 4: so funny too. It's the people that come in they're like, oh, yeah,
Speaker 4: I got the best ship. I got the best ship,
Speaker 4: and you just like, yeah, I never forget. I no
Speaker 4: remember what event it was. But someone was like screaming
Speaker 4: out good there we was at event. I think this
Speaker 4: was a long time ago. This might have been like
Speaker 4: high times Cliode. But he like letting this weed in
Speaker 4: his hand.
Speaker 2: He literally, I'm putting weed in this man's hand.
Speaker 4: But you don't remember that.
Speaker 3: I remember that garbage.
Speaker 4: It was garbage.
Speaker 5: You liked it, yeah, yeah, And that's why I appreciate,
Speaker 5: you know, and like hearing your story too. It like
Speaker 5: shows you know, you don't just putting your heart into
Speaker 5: something unless you have something where that brought you there,
Speaker 5: you know.
Speaker 4: Yeah, like I said, you have soul where a lot
Speaker 4: of some of these comes don't.
Speaker 2: Yeah. Yeah, And that's that's something that is important to
Speaker 2: all ownership in our in our group and our employees,
Speaker 2: like they really really care when people come and walk
Speaker 2: through or talk to them. We did a little promo
Speaker 2: video like that shows our grow.
Speaker 4: You know.
Speaker 2: But even when like Sasha, who's our floor lead, came
Speaker 2: with me from like I said, basement caregiver, grow, you know,
Speaker 2: even when she's talking about it, she really takes pride
Speaker 2: and how it looks, how the harvest process goes, the
Speaker 2: rate that everybody's numbers are on trimming, like, she takes
Speaker 2: her job very serious and it's been great and so
Speaker 2: as the rest of the team because of her leadership.
Speaker 3: That it's good. It's good to see that because then
Speaker 3: you can see a team it does and you see
Speaker 3: it come out in the final product. Yeah, I see,
Speaker 3: And you're seeing the passion, the care, the love for
Speaker 3: the plant, and then that's you see it in the
Speaker 3: final product, and you know, you smoke it, you taste
Speaker 3: the terps. It's like you said, it's not dry. It's
Speaker 3: not like you break it up and it's like dust.
Speaker 3: It's it's got a little moisture in it. The butt
Speaker 3: has tons of trichombs on it. Flavor fall the way through.
Speaker 4: So strong as your weak is linked. So like, especially
Speaker 4: if a team of eight, you got to have everyone
Speaker 4: to be that apex mindset, you know what I mean.
Speaker 4: Otherwise you're just gonna have struggle, you know, because you
Speaker 4: got to be on the same planet. Like, like I said,
Speaker 4: one person out of eight, that's whatever, like twelve and
Speaker 4: a half percent. That's a big chunk of your company,
Speaker 4: you know. That is what I'm trying to say.
Speaker 2: Yeah, yeah, you definitely. I mean for all the all
Speaker 2: the boxes that have to be checked to have a
Speaker 2: good product day in and day out, something's gonna fall
Speaker 2: off if somebody's not giving it. They're all and.
Speaker 4: Actually I mean, do we want to shout out the team?
Speaker 4: I mean we shouted out some of them, but just
Speaker 4: anyone else you.
Speaker 2: Oh yeah, yeah, we have help Sasha, Rachel, Caring, Connor, Brad.
Speaker 2: Those are that's our crew. That's every way that I
Speaker 2: love that a lot. Yeah, they did great. Brad is
Speaker 2: in Brad is in the garden. Connor goes back and forth.
Speaker 2: He does kind of a little bit of everything, and
Speaker 2: then Karen Sash and Rachel they're constantly trimming. Rachel came
Speaker 2: with me to meet connect Puff did a great job.
Speaker 2: Actually closed on two deals while I was grabbing.
Speaker 4: I gotta give to you. I gotta give to you now.
Speaker 2: Okay, okay, okay, all right, those are good.
Speaker 3: I mean we were there at the same event and
Speaker 3: we didn't even get the run into that busy how
Speaker 3: busy it is and how great the networking can be
Speaker 3: for everybody out there.
Speaker 2: Yeah. Yeah, our company has taken off since then. Shout
Speaker 2: out to Harry on that. But Harry, Harry is one
Speaker 2: And I made a Facebook post Harry's when I didn't
Speaker 2: know anything about the commercial nothing. Harry is one of
Speaker 2: the people that withou take my call first ring boom
Speaker 2: and talk to me for like forty minutes, and you know,
Speaker 2: he's just been a day one for me. And that's
Speaker 2: why I have his back, you know, like I don't
Speaker 2: not into getting into too much of the drama that
Speaker 2: goes on, you know, but Harry's Harry's been there for me,
Speaker 2: and I'm definitely gonna be there for the people who
Speaker 2: helped me out a lot.
Speaker 5: Of keyboard killers out there, and whenever you're succeeding, there's
Speaker 5: always going to be people hating on you, whether it's
Speaker 5: from envy or.
Speaker 4: Just pure they actually have beef with you. So it's
Speaker 4: like that's the problem with me, Like like reading the
Speaker 4: things online and be like, oh, that must be true.
Speaker 4: It's the Internet.
Speaker 5: Yeah, yeah, I mean you got to kind of sin
Speaker 5: through and like you said, you got to treat people
Speaker 5: how they treat like.
Speaker 4: You got to make your own judgments on people, you know,
Speaker 4: And Harry's been good to.
Speaker 5: Us, and like, you know, we we were the first one,
Speaker 5: you know, we saw meet Puff when it was like
Speaker 5: twenty people.
Speaker 2: Yeah, twenty vendors and now yeah yeah for me, yeah,
Speaker 2: I want to be cool with everybody. If somebody does
Speaker 2: me wrong, I just distance myself, you know, happening in
Speaker 2: front of me to somebody else, you know what I mean. So, yeah,
Speaker 2: I don't. I don't fall into the tribalism of you know,
Speaker 2: so and so hates them, So I hate them, you
Speaker 2: know I did when I was much younger.
Speaker 4: Followers man, Yeah, not a sheef my own d yeah, facts.
Speaker 2: Yeah, yeah, so he's really helped me out.
Speaker 3: That's good. Do you have anything else I've come in
Speaker 3: with Ax? You drove into concentrates he's talking about expanding.
Speaker 3: I mean, is there anything we missed on.
Speaker 4: That before we get out of here? Yeah, we're towards
Speaker 4: the end.
Speaker 3: We have like another funny question that.
Speaker 2: Okay, yeah, we definitely yeah. I mean I would say,
Speaker 2: I would say, you know, one thing I want people
Speaker 2: to know is that things that we put our money
Speaker 2: in support behind are the ladies in order to kind
Speaker 2: of honor AVA, the ladies who belonged to the PS society.
Speaker 2: Society yeah squat out there. Yeah, so we do things
Speaker 2: to promote some of their events. We our partnership is
Speaker 2: kind of new, but this is the first year, Like
Speaker 2: I said, I could get out here full time. So
Speaker 2: I was looking for a way to honor AVA and
Speaker 2: women in the industry, and then on the flip side
Speaker 2: with guys, I'm always on there and looking for ways
Speaker 2: to promote mental health, specifically in men who have experienced
Speaker 2: trauma and still need to function. When I have passed,
Speaker 2: I just didn't know where to go. There wasn't a
Speaker 2: lot of resources online or otherwise. And so when she
Speaker 2: passes eighteen. I had, I had a tremendous amount of
Speaker 2: support at first, and then everybody kind of goes back
Speaker 2: to their lives and there's just not a lot of
Speaker 2: material resources for them in general.
Speaker 5: So I mean, we got in, we got real before
Speaker 5: the cameras and everything got recorded. But that that's such
Speaker 5: a big thing as mental health. And I mean it's like,
Speaker 5: you know, men struggle to with their own things, you know.
Speaker 5: I mean, you know, everyone struggles with their own things,
Speaker 5: and it's it's not right to sit there and compare.
Speaker 4: Everyone's got their own things, you know.
Speaker 2: Yeah, yeah, it's I think, you know, it's just kind
Speaker 2: of been crammed down our throat to not verbalize it,
Speaker 2: which is like one of the healthiest ways.
Speaker 4: You said generational. You're not supposed to talk about it
Speaker 4: as yeah, it makes you less of a man, like
Speaker 4: about how my dad was, you know.
Speaker 2: Yeah, but if you look at the rate of specifically
Speaker 2: in men who experience sudden death extreme trauma, the rate
Speaker 2: of suicide is off the charts when compared to other demographics.
Speaker 2: So so I want to make sure I do my
Speaker 2: part use my experience of going through losing a child
Speaker 2: to help other people. It gives me purpose, you know,
Speaker 2: and I do have faith that I'll see her again,
Speaker 2: so I just keep on keeping on until that day.
Speaker 5: Hey man, that's a blessing because like you said, you
Speaker 5: can become bitter or you can be better, right, And
Speaker 5: just a blessing that you can pay it forward, especially
Speaker 5: with you know, medicine.
Speaker 2: Yeah. Yeah, I'm gonna do my part in any way
Speaker 2: I can. Awesome.
Speaker 3: I love hearing that. Man. I respect everything you've been
Speaker 3: doing for the Flower, for men's mental health and respecting
Speaker 3: your daughter able and progressing that way. I mean, I
Speaker 3: think it's huge what you're doing, and I appreciate you
Speaker 3: coming on sharing your story and everything with us. Do
Speaker 3: you want to ask you one last question?
Speaker 4: Do you want to ask you a question?
Speaker 3: So imagine if you're grinding smoke. We didn't even ask
Speaker 3: you what's your favorite way to smoke? Yeah?
Speaker 2: I was a flower guy, Flower guy Flower.
Speaker 5: Maybe we should keep mark of this, like we should
Speaker 5: have like an open every single episode.
Speaker 4: Hundreds of people.
Speaker 3: Hired intern to do that because I really like that
Speaker 3: idea because we could do it. But okay, so imagine
Speaker 3: you're grinding up some ice cuss, you're breaking up and gone.
Speaker 3: Jeanie pops out and he grants you one wish to
Speaker 3: change anything within the cannabis industry. What would you wish for?
Speaker 2: M tough one. Yeah, that's why we have we ask
Speaker 2: if I've got I've gotta it's got to be one
Speaker 2: one wish. I'm trying to kill birds with one stone.
Speaker 2: And however this, yeah, its sentence five paragraphs really.
Speaker 4: English teacher.
Speaker 2: Well, I would say if I could get rid of anything,
Speaker 2: it would be get rid of egos. Just have people
Speaker 2: come in and beat be about their effort. Let that
Speaker 2: define them and how they treat people.
Speaker 4: I love that one. I haven't heard that.
Speaker 2: Let me get let me get the little clapp.
Speaker 4: Yeah, he's like, yeah, I feel I feel Yeah, I
Speaker 4: feel here.
Speaker 3: Yeah.
Speaker 4: But I mean.
Speaker 2: I think, I think the I think the biggest thing,
Speaker 2: you know, like we talked about before, is not you know,
Speaker 2: too many people identify with like the result. You know,
Speaker 2: like if you become really wealthy all of a sudden,
Speaker 2: you believe you're better. If you are a good grower,
Speaker 2: you're better. But really, I mean, we're all on the
Speaker 2: same level. We all struggle with the same stuff. And
Speaker 2: if your flower is good, you don't need to. You
Speaker 2: don't need to do certain things. You don't need to
Speaker 2: be loud about it. You just need to get it
Speaker 2: in the hands of the right people and let them decide.
Speaker 2: So yeah, usually if you've got to scream about it,
Speaker 2: it's probably not the case. So I got to come
Speaker 2: in here and scream and tell you I'm the best
Speaker 2: at something. I'm probably not the best.
Speaker 4: Of some of the worst of the loudest. You know
Speaker 4: where you get that ego from, I don't know.
Speaker 3: Yeah, just different, I don't know.
Speaker 2: Yeah, So that's what that's what I would change. Give
Speaker 2: the smaller people who are who are doing it for
Speaker 2: the right reasons a shot, test their product out. If
Speaker 2: the product doesn't fit, be cool about it, but let
Speaker 2: them know the truth and keep it moving.
Speaker 4: Oh yeah, love that. Love that.
Speaker 3: I don't know how to appreciate it, man, No, understand that. No, Eddie,
Speaker 3: thank you for coming on.
Speaker 4: And what was the handle again?
Speaker 5: It said it's Apex Land, Apex Lanc. Yes, I just
Speaker 5: want to say that because you know, first I want
Speaker 5: to say, if so, you go check them out. Check
Speaker 5: out the ice Cush that's my recommendation for sure. Check
Speaker 5: out the cherry Bomb. You know, We're gonna check out
Speaker 5: the Purple Dreams right after. So yes, shout out to
Speaker 5: all our partner shout out Lost Coast Plant Therapy. We're
Speaker 5: so excited to have them board Old school Organics.
Speaker 3: Okay, I was gonna Kinship Cannabis and UH nine boom.
Speaker 3: I was going to use the chromo codes though. For
Speaker 3: Lost Coast, I can my can of twenty save twenty
Speaker 3: percent off, and then for uh high nine it's just
Speaker 3: my can of cast now, which is I believe twenty
Speaker 3: percent off.
Speaker 4: Yeah, purpose, and.
Speaker 3: That note thank again that if coming on appreciate you
Speaker 3: will definitely come out to Land check out the girl
Speaker 3: not great me cut you off, and that's always your advocate.
Speaker 3: Educate and inspire the next time you