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<v Speaker 1>Yo, what's going on?

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<v Speaker 2>Everybody?

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<v Speaker 3>Welcome to a new episode of My cannon Caast. I'm Canaday,

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<v Speaker 3>I'm groovy. On today's episode, we have special guests Eddie, Founder,

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<v Speaker 3>owner and operator of Apex Cannabis. Thanks for joining us today, Eddie.

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<v Speaker 2>Yeah, thank you very much for having me. Man, you

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<v Speaker 2>guys are awesome and I appreciate what you guys do.

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<v Speaker 3>Hey, yeah, I appreciate that. I appreciate making the trip

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<v Speaker 3>out here. You came in the studio and I'm excited

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<v Speaker 3>to learn about Apex and learn about your history. What

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<v Speaker 3>got you into cannabis, like your goals, morals within the industry,

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<v Speaker 3>because there's a lot of brands out there, so I

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<v Speaker 3>want to see what makes you stand out compared to

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<v Speaker 3>some of these other brands. But before we dive into

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<v Speaker 3>Apex and that, what got you in the cannabis and like,

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<v Speaker 3>let's get a little background. Who was Eddie? Sure?

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<v Speaker 2>Yeah? I have been high school counselor and coach for

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<v Speaker 2>quite some time. Back in twenty ten, I decided I

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<v Speaker 2>was going to become a grower once it became legal

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<v Speaker 2>and in the Landing area it was becoming more and

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<v Speaker 2>more popular. My daughter Ava had a brain condition, and

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<v Speaker 2>she had classmates and friends that had to be in

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<v Speaker 2>medically induced comas because of their seizures. So the first

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<v Speaker 2>strain ever learned how to grow was Charlotte's Web. I

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<v Speaker 2>saw a sixty minute special on it on how it

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<v Speaker 2>helps young people through the use of tinctures and started

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<v Speaker 2>to grow that and from there worked on other strains

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<v Speaker 2>that help with PTSD. Crones. The guy who taught me

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<v Speaker 2>how to grow has crones. He's also a co founder,

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<v Speaker 2>co owner. Yeah, so Mark took me under his wing.

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<v Speaker 2>I kind of interned under him for about a year,

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<v Speaker 2>and that's how I first got rolling, you know, after

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<v Speaker 2>seeing that special in sixty minutes and just wanted to

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<v Speaker 2>help other people get off of taking sixteen to thirty

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<v Speaker 2>two pills. And then I really dug in after my

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<v Speaker 2>sister in law Long story short, got hooked on opiates.

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<v Speaker 2>Fast forward eight years later, she had been found passed

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<v Speaker 2>away from an overdose. I'm sorry, And so I've had

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<v Speaker 2>close friends get hooked on opiates.

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<v Speaker 4>We lost a close mutual friend too.

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<v Speaker 2>Yeah, yeah, it's real. Yeah, So just just using cannabis

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<v Speaker 2>to help other people is really how it started. Yeah.

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<v Speaker 3>I hate that that had happened to you, you know

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<v Speaker 3>what I'm saying. But I like how you literally started

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<v Speaker 3>with Charlotte's Web like that is like that. I remember

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<v Speaker 3>hearing about that stream coming out of Colorado back in

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<v Speaker 3>like twenty twelve, twenty eleven, twenty ten, whatever it was.

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<v Speaker 2>Yah, yeah, because I wonders.

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<v Speaker 3>It was doing out there.

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<v Speaker 5>It was like the first strain where people were like, oh, yeah,

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<v Speaker 5>this could be this is medicine, you know, like really

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<v Speaker 5>the public saw.

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<v Speaker 4>I mean, I think you're already a believer, sure, but

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<v Speaker 4>it took some time to show.

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<v Speaker 3>People drove out to Colorado for their families because you

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<v Speaker 3>weren't able to get cannabis at the time, and you

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<v Speaker 3>don't really go out to char go get that Charlotte's

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<v Speaker 3>Web question. Do you still have charlotte Web?

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<v Speaker 2>No? I actually I'm working on getting it again for

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<v Speaker 2>for somebody that is in need. So that's good.

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<v Speaker 5>Yeah.

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<v Speaker 3>I've always I was always curious on that plant because

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<v Speaker 3>I've always looked for like a high uh CBD strain

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<v Speaker 3>myself to see how it would be compared to like

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<v Speaker 3>a normal thh T a high dominant TAC strain, just

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<v Speaker 3>because like CBD can do wonders for many, many people.

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<v Speaker 3>There's many benefits with a high CBD strain, and you

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<v Speaker 3>don't see that often in the market. So I was

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<v Speaker 3>curious if you had in the market, because that'd be

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<v Speaker 3>something that I want to get and try.

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<v Speaker 2>So if anybody out there listening has a cut, i'd

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<v Speaker 2>be I'm definitely open to growing it. I wanted to

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<v Speaker 2>give back to the kind of the roots of how

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<v Speaker 2>it all got started. But yes, people were, people were

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<v Speaker 2>driving out to Kyler Grotto. People are risking their freedom

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<v Speaker 2>by ye taking it back to their.

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<v Speaker 5>Freedom back then too. I mean it's still you can

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<v Speaker 5>get in trouble now, but back then.

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<v Speaker 2>Yeah, you had one stay legal was like Colorado, right,

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<v Speaker 2>it was like the last chance for a lot of

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<v Speaker 2>these people. You know, literally people are taking twenty thirty

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<v Speaker 2>pills to combat prescriptions from side effects and so so

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<v Speaker 2>what's what I always kind of let people know is

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<v Speaker 2>people talk about cannabis being an alternative drug, but it's

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<v Speaker 2>the primary drug, right. Everything else is alternative.

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<v Speaker 4>They use that. I feel like that's a big Farma thing.

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<v Speaker 5>They use that to keep their drugs ahead, and like

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<v Speaker 5>it's I can go on a whole tangent about the

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<v Speaker 5>big farma thing.

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<v Speaker 2>No, totally totally agree.

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<v Speaker 5>So big players get the word things and people don't

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<v Speaker 5>understand how powerful words are.

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<v Speaker 4>I mean they do, but I don't know. Yeah, I'm

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<v Speaker 4>trying to say.

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<v Speaker 2>Yeah, yeah. So that's been my big stance is I've

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<v Speaker 2>seen up close and personal, whether it be through classmates

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<v Speaker 2>or peers of Avas or my sister in law Sarah,

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<v Speaker 2>I've seen how medicine and I'm not a medicine hater.

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<v Speaker 2>I'm not a prescription drop.

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<v Speaker 4>People just became so easy to abuse them.

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<v Speaker 5>And people did not realize that how close like an

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<v Speaker 5>adderall is to math, or how close a Viking can

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<v Speaker 5>lead or open can leave to opiates, or i mean

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<v Speaker 5>like Heroin like now strong opiates. So it's like, I

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<v Speaker 5>don't think people really understood what they were doing when

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<v Speaker 5>they were overprescribing and really how messed up and made

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<v Speaker 5>a lot of people's lives.

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<v Speaker 2>Yeah, and some of some of the flat out deals

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<v Speaker 2>that were made behind the scenes. I mean I'm not

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<v Speaker 2>naive to that either, you know. So, so that's kind

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<v Speaker 2>of where it all where it all started for me.

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<v Speaker 2>I wasn't heavy into it before twenty ten. Like a

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<v Speaker 2>lot of the people that I associate with. But at

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<v Speaker 2>the same time, once I'm once I got into it,

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<v Speaker 2>I became a very firm believer in the medicinal properties

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<v Speaker 2>to it. And then obviously I was glad that a

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<v Speaker 2>lot of people could check it out recreationally in Michigan

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<v Speaker 2>as well. So after that, yeah, so a lot of

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<v Speaker 2>people would prefer not to drink alcohol or do other

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<v Speaker 2>things in their recreational time. So I was really glad

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<v Speaker 2>to hear that, and so that it's just been an

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<v Speaker 2>easy way for me to really dig in and be

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<v Speaker 2>more open and free to tell people about it as

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<v Speaker 2>it becomes less and less taboo.

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<v Speaker 4>Yeah, oh, I know.

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<v Speaker 5>I mean, like just talking about it can get you

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<v Speaker 5>in such like gray areas with jobs and like it was.

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<v Speaker 5>I mean, like now it's become a long way, but

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<v Speaker 5>even when it was first legal, it's taken some time

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<v Speaker 5>to get here.

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<v Speaker 3>It's just like, oh, it's so nice, And it took

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<v Speaker 3>what ten years to get from medical to legal and

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<v Speaker 3>then we were still there's still like you go to

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<v Speaker 3>still some states and you can go to jail for

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<v Speaker 3>having like a joiner to you on you know, you

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<v Speaker 3>know what I'm saying. So it's like not where we

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<v Speaker 3>want it yet, but hopefully Michigan were good, but like

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<v Speaker 3>hopefully d Krim comes in like helps out every other

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<v Speaker 3>state because like everyone needs access to it, because we

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<v Speaker 3>have people that are affected in every other state that

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<v Speaker 3>are dealing with similar problems that they probably need CBD

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<v Speaker 3>or need a high THAC strain and they're not able

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<v Speaker 3>to get unless they go to the black market, which

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<v Speaker 3>then you can go right where we all went to

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<v Speaker 3>the black market, but you can also get in trouble

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<v Speaker 3>for going to the black market.

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<v Speaker 5>Or you just don't know what you're getting, especially when

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<v Speaker 5>it's for medicinal purposes or you're trying to save someone's life.

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<v Speaker 5>You know, like you can't just like go the streets

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<v Speaker 5>and trust that's the strain.

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<v Speaker 3>I mean, you know, like if they're like it's Charlotte's Webb,

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<v Speaker 3>but like I don't believe you. You don't see that

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<v Speaker 3>strain ever, And like that when you said that, that

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<v Speaker 3>stood out to me because like that reminds me of

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<v Speaker 3>back in the day when I used to see the

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<v Speaker 3>sixty minutes. I'd watch the CNN and there's multiple people

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<v Speaker 3>talking about Charlotte's web And that's truly when I saw that,

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<v Speaker 3>I was like, Yo, this this plant does have truly

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<v Speaker 3>medical benefits. It's not fairy dust, not for gazi or

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<v Speaker 3>whatever you want to call it, actually real benefits with nose.

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<v Speaker 2>These kids went from being in being asleep all day

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<v Speaker 2>to learning to being able to function, ultimately becoming CAZAR free,

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<v Speaker 2>learning how to walk, talk, eat, speak. Some of them

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<v Speaker 2>were five six seven before they even learn how to talk,

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<v Speaker 2>just because of how much of their life had to

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<v Speaker 2>be asleep so that they wouldn't hurt themselves through Grandma seizures.

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<v Speaker 2>So for me, that's you know, that's that's kind of

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<v Speaker 2>where my mission is.

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<v Speaker 5>I mean, that's so motivating, you know, and I not

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<v Speaker 5>necessarily like you know, in a in a in a

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<v Speaker 5>sad way, but also like you used it positively, and

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<v Speaker 5>I'm sure that charges you in negative ways too, because

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<v Speaker 5>that's just such a sad thing to hear, you know,

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<v Speaker 5>the loss of your daughter.

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<v Speaker 4>Man. I I mean I can't really even compare.

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<v Speaker 5>You know, I had to put down my dog recently

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<v Speaker 5>and I and that was hard, you know, so I

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<v Speaker 5>can't honestly put myself in your shoes. But but it

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<v Speaker 5>just the power that you have like given to others

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<v Speaker 5>through your growing and cannabis and doing that.

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<v Speaker 4>So it's like trying to find the light in it.

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<v Speaker 2>I guess, yeah, I mean you have to when those

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<v Speaker 2>when things like that come about, you definitely have You're

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<v Speaker 2>either going to get better or better, right, so you're

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<v Speaker 2>gonna you gotta and trust me, I was out for

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<v Speaker 2>the count for quite some time and have had to

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<v Speaker 2>use uh, I had to use lots of help, you know.

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<v Speaker 2>And so how long has it been? Eva passed August

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<v Speaker 2>versus eighteen? Yeah, so she was ten years old, you know. Yeah, yep.

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<v Speaker 2>So so when you have a mission or you have

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<v Speaker 2>a vision, and I have three business partners to work

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<v Speaker 2>to grow, one helps us in compliance, and you have

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<v Speaker 2>made gettings and they were really there for me because

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<v Speaker 2>all that happened as we were just getting started. Yeah,

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<v Speaker 2>and so then COVID happened and then we opened up

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<v Speaker 2>in twenty twenty one finally. But when you have a

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<v Speaker 2>vision that's founded on helping people, it's a lot easier

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<v Speaker 2>to stay focused and not get shaken off of that.

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<v Speaker 2>It was never about promising people that they would get X, Y,

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<v Speaker 2>and Z back. We didn't borrow a ton of other

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<v Speaker 2>people's money, started up on our own and so we

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<v Speaker 2>started off really small, and I was finally able to

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<v Speaker 2>retire from education last June, and we've really picked up

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<v Speaker 2>from there.

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<v Speaker 4>That's awesome. That's really awesome.

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<v Speaker 3>You said you opened in twenty one, but was that

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<v Speaker 3>when they grow started, like wet started started growing in

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<v Speaker 3>twenty one?

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<v Speaker 2>Yeah, April of twenty one. So then you got to

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<v Speaker 2>wait obviously a while for things to flower out and

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<v Speaker 2>the harvest and all that. And to be honest, when

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<v Speaker 2>we first started, we were overdrying everything. It wasn't it

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<v Speaker 2>wasn't the best. But we've had some people really stick

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<v Speaker 2>with us and help us do that. You know, when

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<v Speaker 2>you're coming out of caregiver game, you think you have

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<v Speaker 2>everything dialed in, you go commercial.

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<v Speaker 5>And so we learned is everyone's like, oh, they have

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<v Speaker 5>the best weed because they were the weed guy.

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<v Speaker 2>Yeah yeah, yeah, the best. Yeah, you're the best one person, right, yeah,

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<v Speaker 2>and you.

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<v Speaker 4>Go and you put it against everyone else.

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<v Speaker 3>Yeah yeah, and you're going from seventy two plants to

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<v Speaker 3>what's your guys' plant.

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<v Speaker 2>Like growing scale, So yeah, we have two thousand. Yeah.

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<v Speaker 4>Yeah.

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<v Speaker 2>It's not a basement, right, So right, it's not a

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<v Speaker 2>base spent, it's a lot more difficult to get things

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<v Speaker 2>dialed in on the curing side where all the magic happens.

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<v Speaker 2>But you know, so that took us a year. You know,

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<v Speaker 2>the guys over at those of Lake Effect, they kind

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<v Speaker 2>of helped us out for quite some time. They stayed

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<v Speaker 2>with us, and we weren't able to get very much

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<v Speaker 2>for our flower when we started, because.

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<v Speaker 4>I mean, it's a hustle, you know what I mean.

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<v Speaker 5>You don't just come says a thing like you come

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<v Speaker 5>into marketing and I have good weed, I'm just gonna

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<v Speaker 5>sell it.

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<v Speaker 4>You got to make those connections.

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<v Speaker 5>You got a network, you got a brand, Like there's

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<v Speaker 5>all these new things that like you just strictly.

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<v Speaker 4>Didn't have to do.

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<v Speaker 3>You're lower because you have a lot of the big

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<v Speaker 3>companies they are growing so much. You're just lowering the

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<v Speaker 3>market so fluctuates, like I've heard that from many.

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<v Speaker 2>Yeah, when we started our license in seventeen, started the

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<v Speaker 2>whole process, people are getting like four grand you know

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<v Speaker 2>that's unheard of you you talked about that last week

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<v Speaker 2>or yeah, it's insane, it's now they're like not even yeah. Yeah,

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<v Speaker 2>So so the money was looking a lot different. I

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00:12:04.480 --> 00:12:08.240
<v Speaker 2>thought i'd be flying helicopter by now doing other stuff,

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00:12:08.279 --> 00:12:11.960
<v Speaker 2>you know. But we but at the same time, when

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<v Speaker 2>when like I said, when you're doing it for the

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<v Speaker 2>right reasons, the money can fluctuate, but the grind doesn't,

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<v Speaker 2>you know. So that for us has been Yeah, so

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<v Speaker 2>for us, you know, like I said, my partners believe,

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<v Speaker 2>like in the vision, I believe we grow really good flower.

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<v Speaker 2>Plus we're really good people. And you know, I have

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<v Speaker 2>run up against other companies or have you know, shaken

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<v Speaker 2>hands of people who one or the other was missing,

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<v Speaker 2>you know, and those are the ones that I kind

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<v Speaker 2>of disassociate with and keep it moving, which was hard

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<v Speaker 2>as a new group because you have to take what

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<v Speaker 2>you can get at first until you learn, and there's

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<v Speaker 2>a process to learning that not everybody is like you, right, like, hey,

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<v Speaker 2>I'll be honest with this person, that person will be

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<v Speaker 2>honest with me.

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<v Speaker 5>There's that hope, right, there's that almost like that you

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<v Speaker 5>know that that that old saying that is like, treat

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<v Speaker 5>others how you want to be treated. Not everyone does that,

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<v Speaker 5>you know, And that's something I had to remind myself,

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<v Speaker 5>you know. So sometimes I try to treat people better

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<v Speaker 5>than I want to be treated in hopes that you know.

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<v Speaker 2>It made you halfway?

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<v Speaker 4>Yeah, you know, you know?

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<v Speaker 2>Yeah yeah, So I mean, I mean when we first

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<v Speaker 2>got rolling, I had a guy tell me your business

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<v Speaker 2>will never take off. You're just you're too too nice.

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<v Speaker 2>You're to this, you know, like people aren't like that,

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<v Speaker 2>and you can't do that in business. This isn't this

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<v Speaker 2>isn't X Y or Z.

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<v Speaker 5>But dude, I there's always going to be doubters and haters, yeah,

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<v Speaker 5>because they can't see the vision because it's not their mission.

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<v Speaker 4>Whoa whoa.

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<v Speaker 2>I love that, whoa whoa.

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<v Speaker 4>I gotta write that down, write I write a song

286
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<v Speaker 4>off that. No, but that's true because like.

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00:13:50.840 --> 00:13:53.039
<v Speaker 5>You know, you can see it because it's your vision.

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<v Speaker 5>You know, there's always going to be those people who

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<v Speaker 5>doubt it.

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<v Speaker 4>Oh this that that.

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<v Speaker 5>You know, and it's I'm so glad you step through

292
00:13:59.320 --> 00:14:02.519
<v Speaker 5>because sometimes I'm that's like the universe testing you to

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<v Speaker 5>be like, you know, get yourself.

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<v Speaker 2>Yeah, and I think that person, to be honest, was

295
00:14:08.799 --> 00:14:12.559
<v Speaker 2>genuinely trying to be helpful to me, But it's just

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<v Speaker 2>not who I want to be, right. I'm not going

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<v Speaker 2>to sell my soul for a dollar, you know, So

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<v Speaker 2>for me, if if the industry if they if the

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00:14:25.080 --> 00:14:28.919
<v Speaker 2>industry wasn't a good fit for somebody who was honest,

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00:14:29.000 --> 00:14:33.480
<v Speaker 2>had had good morals and it was nice to people,

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00:14:33.600 --> 00:14:35.840
<v Speaker 2>it just wouldn't be the industry for me, you know.

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00:14:36.240 --> 00:14:36.480
<v Speaker 4>Fact.

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00:14:36.559 --> 00:14:38.840
<v Speaker 2>But I think in every industry there is room for that.

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00:14:38.960 --> 00:14:42.000
<v Speaker 2>You know, you just have to you have to persevere

305
00:14:42.080 --> 00:14:44.720
<v Speaker 2>because it's not as easy to get there, you know,

306
00:14:44.759 --> 00:14:46.759
<v Speaker 2>if you're not gonna shortcut, if you're not going to

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00:14:46.799 --> 00:14:49.600
<v Speaker 2>screw people over. And I think you know that's coming,

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00:14:50.159 --> 00:14:52.120
<v Speaker 2>it's coming to the surface. A lot of the people

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00:14:52.120 --> 00:14:55.879
<v Speaker 2>who operate on that level, you know, they're exposing themselves,

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<v Speaker 2>you know, Oh yeah, I know, absolutely that makes sense.

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00:14:58.879 --> 00:15:00.480
<v Speaker 3>I mean, there are a lot of nice there are

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00:15:00.480 --> 00:15:01.639
<v Speaker 3>a lot of good players in the issues. You got

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00:15:01.639 --> 00:15:03.960
<v Speaker 3>to find which ones, yeah, you know, and there's there's

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<v Speaker 3>a lot of bad though. You're absolutely right, there's a

315
00:15:05.639 --> 00:15:06.799
<v Speaker 3>lot of bad, there's a lot of good. You just

316
00:15:06.840 --> 00:15:09.480
<v Speaker 3>got to find the ones that fit your morals, like

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00:15:09.519 --> 00:15:11.639
<v Speaker 3>you said, and that aligned with you. And that's what

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00:15:11.639 --> 00:15:13.360
<v Speaker 3>we try to do all the time. And we try

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00:15:13.399 --> 00:15:15.559
<v Speaker 3>to bring on the brands like you for instance, that yeah,

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00:15:15.559 --> 00:15:16.039
<v Speaker 3>we don't do that.

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<v Speaker 4>I mean, we get hit up all the time.

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<v Speaker 5>For interviews, and you don't want to just like get

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<v Speaker 5>in bed at everyone just because, you know, especially because

324
00:15:21.759 --> 00:15:23.279
<v Speaker 5>we know when people are just trying to use it

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00:15:23.320 --> 00:15:24.759
<v Speaker 5>for the platform to get their stuff out there. And

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00:15:24.799 --> 00:15:28.399
<v Speaker 5>that's totally fine when we like you know, and yeah,

327
00:15:28.440 --> 00:15:30.039
<v Speaker 5>but when we hear your story not trying to be

328
00:15:30.159 --> 00:15:32.639
<v Speaker 5>used and like again, I consider myself. I try to

329
00:15:32.679 --> 00:15:34.639
<v Speaker 5>be a nice guy generally. I'm sure someone out there

330
00:15:34.639 --> 00:15:37.399
<v Speaker 5>hates me, but like you know, you put that posi energy.

331
00:15:37.399 --> 00:15:39.759
<v Speaker 5>But I feel like that's the issue though, like because

332
00:15:39.840 --> 00:15:42.279
<v Speaker 5>that in business sometimes it's the people who are kind

333
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<v Speaker 5>of snaky, the people who are cutting corners are making

334
00:15:44.639 --> 00:15:46.480
<v Speaker 5>it because it's such a hustle out there. But it's

335
00:15:46.480 --> 00:15:49.799
<v Speaker 5>like that's so not right, especially when you're being behind medicine.

336
00:15:50.080 --> 00:15:51.960
<v Speaker 5>And I think that's why sometimes you see these brands

337
00:15:52.000 --> 00:15:54.440
<v Speaker 5>come in, you know, and then kind of go away

338
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<v Speaker 5>because they don't have any soul.

339
00:15:57.080 --> 00:15:57.120
<v Speaker 4>No.

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00:15:57.320 --> 00:16:00.559
<v Speaker 2>Yeah, that and I mean is what I do about

341
00:16:00.559 --> 00:16:04.799
<v Speaker 2>this industry. I think long term, as people stick around

342
00:16:04.960 --> 00:16:07.559
<v Speaker 2>and can see who the small guys are, they're the

343
00:16:07.559 --> 00:16:09.600
<v Speaker 2>ones that it can survive. You just have to get

344
00:16:09.600 --> 00:16:12.080
<v Speaker 2>through these the price cutting, you know, and make sure

345
00:16:12.120 --> 00:16:16.080
<v Speaker 2>that you're not producing flour that costs obviously more than

346
00:16:16.080 --> 00:16:18.919
<v Speaker 2>what it costs to keep your lights on. So a

347
00:16:18.919 --> 00:16:22.440
<v Speaker 2>lot of that comes into play. But in this industry,

348
00:16:22.480 --> 00:16:25.440
<v Speaker 2>people don't want synthetic, they don't want fake this, and

349
00:16:25.480 --> 00:16:27.360
<v Speaker 2>then they also don't want to deal with a lot

350
00:16:27.360 --> 00:16:30.080
<v Speaker 2>of fake people. So I just find the people. Like

351
00:16:30.120 --> 00:16:31.759
<v Speaker 2>you said, you got to find the people that jive

352
00:16:31.840 --> 00:16:34.519
<v Speaker 2>with you. And we've been able to do that in

353
00:16:34.960 --> 00:16:37.679
<v Speaker 2>a relatively short amount of time. And now that I

354
00:16:37.720 --> 00:16:41.240
<v Speaker 2>can be on the road, it's it's been great.

355
00:16:41.440 --> 00:16:43.679
<v Speaker 4>It's been yeat, put your whole put everything into it.

356
00:16:43.759 --> 00:16:46.120
<v Speaker 2>Yeah, and people are really receiving it finally. You know,

357
00:16:46.279 --> 00:16:48.840
<v Speaker 2>like I said, we got our curing dialed in for

358
00:16:48.879 --> 00:16:52.559
<v Speaker 2>the last two years nice and since then, you know,

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00:16:52.720 --> 00:16:54.600
<v Speaker 2>if I can just get get our product in front

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00:16:54.639 --> 00:16:57.519
<v Speaker 2>of somebody and have a conversation, you know, we're right

361
00:16:57.519 --> 00:17:01.960
<v Speaker 2>around ninety percent of me coming back with account. Yeah,

362
00:17:02.000 --> 00:17:03.039
<v Speaker 2>it's been great, I.

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00:17:03.000 --> 00:17:05.079
<v Speaker 5>Mean, and we've heard good things. You know, shout out

364
00:17:05.119 --> 00:17:08.400
<v Speaker 5>my cannabisie. She pretty much said this knocked out like

365
00:17:08.480 --> 00:17:09.160
<v Speaker 5>seven hours.

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00:17:09.279 --> 00:17:11.680
<v Speaker 4>Yeah, we're pretty excited for this over there.

367
00:17:11.759 --> 00:17:13.880
<v Speaker 2>Yeah, that's a great gray sativa of ours.

368
00:17:13.920 --> 00:17:16.799
<v Speaker 4>We've loved that a little off the vertical shot, right.

369
00:17:17.039 --> 00:17:18.359
<v Speaker 3>I might as well talking about it.

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00:17:18.640 --> 00:17:21.920
<v Speaker 2>That's uh. We just rolled up which one was this

371
00:17:22.440 --> 00:17:23.119
<v Speaker 2>cherry bombs?

372
00:17:23.160 --> 00:17:24.200
<v Speaker 3>Cherry bombs, So we're about this.

373
00:17:24.359 --> 00:17:25.480
<v Speaker 4>I got a little bit all of them over here.

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00:17:25.519 --> 00:17:27.400
<v Speaker 3>Yeah, we're about to smoke some cherry bombs. Can I

375
00:17:27.680 --> 00:17:29.240
<v Speaker 3>see the cherry bombs groove? I'm gonna pull up on

376
00:17:29.240 --> 00:17:31.000
<v Speaker 3>the cannon chemick the actual flower.

377
00:17:31.160 --> 00:17:31.400
<v Speaker 1>Yeah.

378
00:17:32.279 --> 00:17:33.880
<v Speaker 3>And then while we go into this, just.

379
00:17:34.720 --> 00:17:36.400
<v Speaker 4>Trying to be esthetic for some reason.

380
00:17:41.359 --> 00:17:43.400
<v Speaker 1>So you guys just flower, are you?

381
00:17:43.799 --> 00:17:46.720
<v Speaker 2>Yeah? Produced you guys currently have, Yeah, yep, we're going

382
00:17:46.759 --> 00:17:48.759
<v Speaker 2>to focus on that. We wanted to focus until we

383
00:17:48.920 --> 00:17:51.680
<v Speaker 2>had all of our flower pre sold for one years

384
00:17:51.720 --> 00:17:55.839
<v Speaker 2>straight before we moved on or expanded one sor.

385
00:17:55.799 --> 00:17:58.240
<v Speaker 4>We've seen people expand too fast and all of a sudden,

386
00:17:58.279 --> 00:17:59.000
<v Speaker 4>now they're gone.

387
00:17:59.440 --> 00:18:03.279
<v Speaker 2>Yeah. Yeah, So that's a major fear, especially when you

388
00:18:03.359 --> 00:18:06.279
<v Speaker 2>know you have three three of us owners are there

389
00:18:06.319 --> 00:18:09.119
<v Speaker 2>full time. We don't have a plan B, so where

390
00:18:09.160 --> 00:18:12.359
<v Speaker 2>you have to really be cautious about our expansion what

391
00:18:12.519 --> 00:18:17.279
<v Speaker 2>we dabble with. So now that we have, we are

392
00:18:17.400 --> 00:18:21.319
<v Speaker 2>looking to expand our grow and then we'll get into

393
00:18:21.440 --> 00:18:23.079
<v Speaker 2>possibly doing some.

394
00:18:23.240 --> 00:18:26.880
<v Speaker 3>Processing awesome like single source like you guys are processing house.

395
00:18:27.319 --> 00:18:31.119
<v Speaker 2>Yeah, down the road, very much down the road. But

396
00:18:31.240 --> 00:18:33.839
<v Speaker 2>we want to expand one of those we've.

397
00:18:33.680 --> 00:18:36.240
<v Speaker 5>Heard companies expand too fast because now we're gonna be

398
00:18:36.240 --> 00:18:38.279
<v Speaker 5>making four thousand pound forever and then all of a.

399
00:18:38.240 --> 00:18:41.960
<v Speaker 2>Sudden, Yeah, and that's a major killer. Whether you're selling books, computers,

400
00:18:42.000 --> 00:18:44.480
<v Speaker 2>it doesn't matter. So you have to, you know, you

401
00:18:44.559 --> 00:18:47.519
<v Speaker 2>have to depending on where you want your margins, you

402
00:18:47.599 --> 00:18:50.000
<v Speaker 2>have to be really conscious of how good you want

403
00:18:50.119 --> 00:18:52.880
<v Speaker 2>to get before moving on, and you got to make

404
00:18:52.880 --> 00:18:53.839
<v Speaker 2>sure the demand is there.

405
00:18:54.720 --> 00:18:57.799
<v Speaker 3>Definitely have the super book taste in that good. Yes, nice,

406
00:18:58.079 --> 00:18:59.720
<v Speaker 3>they actually post there. I think that.

407
00:19:01.680 --> 00:19:03.960
<v Speaker 2>This superpoof and cherry cush nice.

408
00:19:04.119 --> 00:19:06.119
<v Speaker 3>Yeah, yeah, no, I know.

409
00:19:08.119 --> 00:19:08.680
<v Speaker 4>You could.

410
00:19:08.759 --> 00:19:10.359
<v Speaker 3>You could smell the super boof on it, like the

411
00:19:10.400 --> 00:19:12.319
<v Speaker 3>super boof stands out on Yeah, And that's what I

412
00:19:12.359 --> 00:19:13.759
<v Speaker 3>was saying before. I was like, that's what I like,

413
00:19:13.839 --> 00:19:18.000
<v Speaker 3>because sometimes you'll get super boof and it doesn't smell

414
00:19:18.079 --> 00:19:19.759
<v Speaker 3>like that, and you're like, what is this really super boof?

415
00:19:19.799 --> 00:19:21.759
<v Speaker 3>But this it transcends like the turps are there, turps

416
00:19:21.799 --> 00:19:23.599
<v Speaker 3>are there, and it tastes it. So that's what I

417
00:19:23.720 --> 00:19:25.160
<v Speaker 3>like to see, and then I want to show it

418
00:19:25.519 --> 00:19:27.079
<v Speaker 3>we're gonna showcase this on the Canic camp.

419
00:19:27.039 --> 00:19:28.079
<v Speaker 4>Got a little yeah, let's do that.

420
00:19:28.240 --> 00:19:32.319
<v Speaker 3>Whereas so we could showcase this, this looks let me

421
00:19:32.359 --> 00:19:33.440
<v Speaker 3>see if I get some light on it.

422
00:19:34.160 --> 00:19:38.359
<v Speaker 2>Yeah. Also the formation of the butt is also also really.

423
00:19:39.880 --> 00:19:40.079
<v Speaker 4>Yeah.

424
00:19:40.119 --> 00:19:41.880
<v Speaker 5>I love the Yeah, I wasna say, I like the

425
00:19:41.960 --> 00:19:44.200
<v Speaker 5>way I love nugs when they don't look super what

426
00:19:44.359 --> 00:19:44.960
<v Speaker 5>is that hardened?

427
00:19:46.119 --> 00:19:49.759
<v Speaker 3>Oh yeah, this is good frosty slight purp in it.

428
00:19:50.880 --> 00:19:54.079
<v Speaker 4>Sorry, no, I was just saying that PRG that's the

429
00:19:54.119 --> 00:19:56.000
<v Speaker 4>type of ship that people think you're gonna get when

430
00:19:56.000 --> 00:19:59.359
<v Speaker 4>you're buying like you know, you know, cheap butt or

431
00:19:59.440 --> 00:20:01.079
<v Speaker 4>like whatever, because it kind of is like that's kind

432
00:20:01.119 --> 00:20:03.200
<v Speaker 4>of that, you know. So yeah, it looks more natural.

433
00:20:03.519 --> 00:20:06.480
<v Speaker 2>Yeah, we don't use any type of hardeners nice.

434
00:20:06.599 --> 00:20:06.799
<v Speaker 3>Nice.

435
00:20:07.039 --> 00:20:12.279
<v Speaker 2>We don't people that purchase it specifically on the ice

436
00:20:12.400 --> 00:20:13.119
<v Speaker 2>cush We don't.

437
00:20:15.920 --> 00:20:21.440
<v Speaker 4>I was like, I was like, yeah, effects you didn't.

438
00:20:23.279 --> 00:20:23.599
<v Speaker 5>Got you.

439
00:20:30.000 --> 00:20:33.720
<v Speaker 2>But all of our bud that makes it into our prepacks,

440
00:20:33.960 --> 00:20:37.400
<v Speaker 2>I'm good. That makes it into our pre packs or

441
00:20:37.519 --> 00:20:40.160
<v Speaker 2>goes out as balk has to meet the characteristic of

442
00:20:40.319 --> 00:20:43.400
<v Speaker 2>the of the flower that that should be there. So

443
00:20:45.000 --> 00:20:47.519
<v Speaker 2>if it's gonna be our cherry bombs that needs to

444
00:20:47.559 --> 00:20:51.279
<v Speaker 2>look exactly like that. If it's underdeveloped, it gets ground up,

445
00:20:51.720 --> 00:20:55.039
<v Speaker 2>it gets sold with our trim, same with like our

446
00:20:55.079 --> 00:20:58.440
<v Speaker 2>purple cush If it's not that's more of a cushy

447
00:20:58.519 --> 00:21:01.839
<v Speaker 2>style that is dense. And if it doesn't look if

448
00:21:01.839 --> 00:21:04.039
<v Speaker 2>it's not purple, you can't name something purple dreams and

449
00:21:04.279 --> 00:21:06.160
<v Speaker 2>somebody open up a bunch of green.

450
00:21:06.319 --> 00:21:09.960
<v Speaker 4>Right, So it's I used to love just getting purple

451
00:21:10.000 --> 00:21:13.279
<v Speaker 4>weed purpse pretty much.

452
00:21:14.200 --> 00:21:16.359
<v Speaker 2>Yeah, yes, yeah, you got purple.

453
00:21:16.160 --> 00:21:17.359
<v Speaker 4>But it was a sucker.

454
00:21:18.039 --> 00:21:19.480
<v Speaker 5>That was why I was so let down when people

455
00:21:19.599 --> 00:21:21.559
<v Speaker 5>said there was like other ways to make it look purple.

456
00:21:21.640 --> 00:21:23.400
<v Speaker 5>That's why it's a natural purple bud.

457
00:21:23.480 --> 00:21:26.359
<v Speaker 2>You're always like nice, right right, Yeah, you can do

458
00:21:26.440 --> 00:21:29.160
<v Speaker 2>the attempts, you can do lots of things. Yeah, So

459
00:21:29.279 --> 00:21:32.039
<v Speaker 2>again cutting corners. So what we want We want to

460
00:21:32.720 --> 00:21:36.319
<v Speaker 2>not cut any corners obviously, but when people open a

461
00:21:36.400 --> 00:21:40.000
<v Speaker 2>prepack or when when our accounts and the people that

462
00:21:40.079 --> 00:21:44.119
<v Speaker 2>we work with open up their bulk packaging, it's got

463
00:21:44.240 --> 00:21:46.960
<v Speaker 2>to look like primo bud.

464
00:21:47.200 --> 00:21:47.359
<v Speaker 3>You know.

465
00:21:48.079 --> 00:21:52.000
<v Speaker 2>Ice push is also like more of a loose, loose bud.

466
00:21:52.759 --> 00:21:56.839
<v Speaker 2>We're dropping GG four in the middle of December.

467
00:21:57.119 --> 00:21:59.839
<v Speaker 4>Okay, Okay, Yeah, I loves me some GG.

468
00:21:59.799 --> 00:22:02.279
<v Speaker 2>Four Okay, I love you. Definitely have to have you

469
00:22:02.319 --> 00:22:05.559
<v Speaker 2>guys come out once that drive gas gear. Yeah, well

470
00:22:05.599 --> 00:22:07.720
<v Speaker 2>you're gonna really like like that ice cushion.

471
00:22:08.559 --> 00:22:10.279
<v Speaker 4>I follow my nose. That was the one I was like,

472
00:22:10.359 --> 00:22:12.000
<v Speaker 4>I mean, don't be wrong, I like the other one smells.

473
00:22:12.039 --> 00:22:15.079
<v Speaker 4>I just know what urs. I really know that, and

474
00:22:15.160 --> 00:22:16.359
<v Speaker 4>I'm like, I'm rolling this up.

475
00:22:16.400 --> 00:22:17.559
<v Speaker 2>That's well.

476
00:22:17.599 --> 00:22:19.319
<v Speaker 4>The thing is, you know it's gonna be it might

477
00:22:19.359 --> 00:22:21.119
<v Speaker 4>be those days are on and up.

478
00:22:21.240 --> 00:22:23.839
<v Speaker 2>Yeah, yeah, for sure, dude. So one thing that we

479
00:22:24.000 --> 00:22:25.680
<v Speaker 2>really try to do is obviously make sure we have

480
00:22:25.759 --> 00:22:29.720
<v Speaker 2>intoicate tiva hybrids, but also that we have different turp profiles.

481
00:22:29.799 --> 00:22:32.480
<v Speaker 2>We don't want any of the consumers to open up

482
00:22:32.519 --> 00:22:35.839
<v Speaker 2>four bags of Apex flower and they all look and

483
00:22:35.920 --> 00:22:38.279
<v Speaker 2>smell the same. Yea, So we don't We don't really

484
00:22:38.440 --> 00:22:43.039
<v Speaker 2>chase off. Yeah, we don't really chase like all runts.

485
00:22:42.880 --> 00:22:47.480
<v Speaker 4>All this, all that flavor chair You're not flavor what's that?

486
00:22:47.680 --> 00:22:49.400
<v Speaker 4>Like the hot news strain type of Yeah.

487
00:22:49.720 --> 00:22:52.079
<v Speaker 5>Yeah, Because honestly, this is the thing about weed is

488
00:22:52.079 --> 00:22:54.279
<v Speaker 5>everyone it's not like you're just gonna sell it and

489
00:22:54.319 --> 00:22:55.200
<v Speaker 5>it's gonna taste good.

490
00:22:55.240 --> 00:22:57.000
<v Speaker 4>Like you have to dial in to grow.

491
00:22:57.160 --> 00:22:58.119
<v Speaker 2>Yeah, you takes some time.

492
00:22:58.680 --> 00:23:01.680
<v Speaker 5>Every strain is different. Y that kind of leads just

493
00:23:01.799 --> 00:23:04.039
<v Speaker 5>leads me to my next question. Are these your the

494
00:23:04.119 --> 00:23:06.680
<v Speaker 5>three strains you primarily grow. Are you guys growing other

495
00:23:06.759 --> 00:23:07.400
<v Speaker 5>strains or.

496
00:23:07.640 --> 00:23:12.000
<v Speaker 2>Yeah, so we primarily grow these three strains and rose

497
00:23:12.039 --> 00:23:16.039
<v Speaker 2>Gold Runs, which is white runs, apples and banana crossious.

498
00:23:16.119 --> 00:23:16.680
<v Speaker 2>Yeah it's good.

499
00:23:19.559 --> 00:23:21.240
<v Speaker 4>Yeah, well that's why it's not here.

500
00:23:21.319 --> 00:23:22.119
<v Speaker 2>I didn't have any in the.

501
00:23:22.200 --> 00:23:23.799
<v Speaker 4>Vault, so that's a good sign.

502
00:23:23.960 --> 00:23:26.480
<v Speaker 2>Yeah, No, it's a very good sign. It's not the

503
00:23:26.559 --> 00:23:29.160
<v Speaker 2>best producer, so we'll probably will end up having to

504
00:23:29.200 --> 00:23:31.279
<v Speaker 2>phase it out just because it doesn't make sense. We

505
00:23:31.359 --> 00:23:35.359
<v Speaker 2>don't charge a certain rate based on the harvest numbers.

506
00:23:35.440 --> 00:23:38.160
<v Speaker 2>We try to keep it uniform for the way we

507
00:23:38.279 --> 00:23:41.160
<v Speaker 2>do business with so it's still got to be somewhat

508
00:23:41.200 --> 00:23:41.920
<v Speaker 2>of a producer.

509
00:23:42.279 --> 00:23:44.160
<v Speaker 3>I gotta try that before you cut it out, though. Yeah,

510
00:23:44.200 --> 00:23:45.440
<v Speaker 3>that cross just sounds really good.

511
00:23:47.599 --> 00:23:50.039
<v Speaker 2>Two weeks we'll be chopping down our second to last

512
00:23:50.240 --> 00:23:55.039
<v Speaker 2>harvest on that. Yeah, and then we're bringing in that

513
00:23:55.200 --> 00:23:58.640
<v Speaker 2>g G four. We have Mcflurry coming in, Pixie Dust

514
00:23:58.720 --> 00:24:04.160
<v Speaker 2>coming in, Robbery Runs. I feel like I'm missing sour

515
00:24:04.240 --> 00:24:04.759
<v Speaker 2>Diesel right.

516
00:24:05.440 --> 00:24:05.640
<v Speaker 1>Yeah.

517
00:24:05.799 --> 00:24:09.960
<v Speaker 2>So yeah, so actually linked up with with Jason over

518
00:24:10.079 --> 00:24:15.799
<v Speaker 2>at Score Organic his his weasel diesel, which is this

519
00:24:16.160 --> 00:24:19.119
<v Speaker 2>is a sour diesel cut all of our all of

520
00:24:19.200 --> 00:24:21.680
<v Speaker 2>our flour has to be a good washer as well,

521
00:24:22.160 --> 00:24:24.160
<v Speaker 2>and so that's another one. So we can pivot with

522
00:24:24.240 --> 00:24:28.839
<v Speaker 2>the market and do some fresh frozen products as well

523
00:24:28.880 --> 00:24:32.519
<v Speaker 2>as Carrie Flower that obviously sells well, has good nose,

524
00:24:32.599 --> 00:24:35.920
<v Speaker 2>good look, and it's got to hit a certain number

525
00:24:35.960 --> 00:24:38.759
<v Speaker 2>as far as weight per table for us continue to

526
00:24:38.839 --> 00:24:39.160
<v Speaker 2>carry it.

527
00:24:39.240 --> 00:24:41.759
<v Speaker 3>That's that's just that's a scale though. At that point,

528
00:24:42.359 --> 00:24:44.839
<v Speaker 3>that's like I get rid of the white runs crossed

529
00:24:44.880 --> 00:24:46.880
<v Speaker 3>like if it's not producing enough, and even if it's

530
00:24:47.160 --> 00:24:49.079
<v Speaker 3>I'm not going to make a dollar amount that's able

531
00:24:49.079 --> 00:24:51.599
<v Speaker 3>to pay your lights and you're able to pay yourself

532
00:24:52.039 --> 00:24:53.960
<v Speaker 3>right right, business, you got money, and.

533
00:24:54.000 --> 00:24:57.599
<v Speaker 2>There's enough strains out there that that you can. Yeah. Yeah,

534
00:24:57.720 --> 00:24:59.839
<v Speaker 2>so that's that there are enough strains out there that

535
00:25:00.119 --> 00:25:02.839
<v Speaker 2>high quality, good ones. We're just looking to grow eight

536
00:25:02.960 --> 00:25:06.119
<v Speaker 2>solid ones that have in our rotation and we'll keep

537
00:25:06.160 --> 00:25:06.880
<v Speaker 2>it moving that way.

538
00:25:07.279 --> 00:25:10.039
<v Speaker 3>I dig that I do that talk and growing since

539
00:25:10.119 --> 00:25:12.680
<v Speaker 3>that's what you guys specialize in. I gotta know what

540
00:25:12.759 --> 00:25:14.839
<v Speaker 3>are you guys growing like, what's your medium? What lights

541
00:25:14.880 --> 00:25:16.839
<v Speaker 3>you use in? You don't have to let us know,

542
00:25:17.039 --> 00:25:18.720
<v Speaker 3>but no, I'll let.

543
00:25:18.680 --> 00:25:23.119
<v Speaker 2>You guys know. We we believe in LEDs. However, we

544
00:25:23.279 --> 00:25:25.759
<v Speaker 2>have made the choice to be as caregiver as possible

545
00:25:26.400 --> 00:25:29.200
<v Speaker 2>and old school caregiver as possible, so we still use

546
00:25:29.440 --> 00:25:32.880
<v Speaker 2>HPS and metal highlight every other We know a lot

547
00:25:32.920 --> 00:25:34.599
<v Speaker 2>of people listening, are a lot of people that come

548
00:25:34.640 --> 00:25:36.119
<v Speaker 2>by and see it as a waste of money, But

549
00:25:36.799 --> 00:25:40.759
<v Speaker 2>we do believe that it just creates a superior product,

550
00:25:40.960 --> 00:25:44.799
<v Speaker 2>and there are some trust issues that LED can in

551
00:25:44.960 --> 00:25:48.799
<v Speaker 2>fact mirror the same results. So where we are right now,

552
00:25:49.319 --> 00:25:51.160
<v Speaker 2>everything is as old school as you can get. We

553
00:25:51.319 --> 00:25:56.200
<v Speaker 2>use uh, we use mother earth cocoa, pearlite drained to waste.

554
00:25:57.279 --> 00:25:59.640
<v Speaker 2>We do crop steering, so everything is in one gallon

555
00:25:59.680 --> 00:26:02.640
<v Speaker 2>pot and it gets fed eight to twelve times a day.

556
00:26:03.200 --> 00:26:06.720
<v Speaker 2>So there's a certain rate, certain rate that we let

557
00:26:06.880 --> 00:26:08.839
<v Speaker 2>each pot dry out at before we give it another

558
00:26:08.880 --> 00:26:11.920
<v Speaker 2>shot of nutrients, and it keeps them very happy. So

559
00:26:12.559 --> 00:26:14.799
<v Speaker 2>usually you walk in you see a very small pot

560
00:26:15.279 --> 00:26:20.559
<v Speaker 2>and a very happy maybe six foot plant with green stems,

561
00:26:20.720 --> 00:26:22.599
<v Speaker 2>no stress done awesome for.

562
00:26:22.680 --> 00:26:27.000
<v Speaker 3>Us six feet tall baby, Those some big girls.

563
00:26:27.440 --> 00:26:30.200
<v Speaker 2>Yeah, yeah, we'll have to have you guys out. But yeah,

564
00:26:30.319 --> 00:26:35.240
<v Speaker 2>so yeah, so we're right, we're based out of we're

565
00:26:35.279 --> 00:26:39.200
<v Speaker 2>in Lancing. Yeah, that's too far west side of Lancing. Nice.

566
00:26:39.559 --> 00:26:41.279
<v Speaker 3>I think that, man, I think that that's what's up.

567
00:26:41.319 --> 00:26:42.880
<v Speaker 3>I like how you guys are trying to specialize in

568
00:26:42.960 --> 00:26:45.119
<v Speaker 3>like the eight eight specific strengths, like these are the

569
00:26:45.160 --> 00:26:47.200
<v Speaker 3>ones we're going to be cultivating. These are our best products.

570
00:26:47.359 --> 00:26:49.200
<v Speaker 3>Do you think you'll once you have those eight, you'll

571
00:26:49.200 --> 00:26:50.799
<v Speaker 3>probably maybe do like a little R and D testing

572
00:26:50.839 --> 00:26:52.519
<v Speaker 3>on a couple other ones' is like maybe you come

573
00:26:52.559 --> 00:26:55.000
<v Speaker 3>across new seeds or new cuttings from friends or something.

574
00:26:55.519 --> 00:26:57.799
<v Speaker 2>Yeah, so we have a couple off site R and

575
00:26:57.880 --> 00:27:01.039
<v Speaker 2>D spots, you know, and so so we'll check them

576
00:27:01.079 --> 00:27:04.920
<v Speaker 2>out and then we will make sure that they kind

577
00:27:04.960 --> 00:27:07.039
<v Speaker 2>of get through the testing where do they test out

578
00:27:07.039 --> 00:27:09.599
<v Speaker 2>on the turfs and everything, and then we usually will

579
00:27:09.759 --> 00:27:14.119
<v Speaker 2>it's it's a long painstaking process, but we'll take one plant,

580
00:27:15.279 --> 00:27:18.759
<v Speaker 2>bring it in, flower it out, get it tested, see out,

581
00:27:18.839 --> 00:27:20.839
<v Speaker 2>produced in our place, and then come back with the

582
00:27:21.039 --> 00:27:25.079
<v Speaker 2>ninety six cuts of it and run it. So that's

583
00:27:25.160 --> 00:27:27.359
<v Speaker 2>like a year, right, you bring it in, got to

584
00:27:27.440 --> 00:27:31.279
<v Speaker 2>veg it out. Like I said, going from a caregiver

585
00:27:32.400 --> 00:27:35.880
<v Speaker 2>set up into a commercial spot, things do change, so

586
00:27:35.960 --> 00:27:36.920
<v Speaker 2>you need to make sure.

587
00:27:36.759 --> 00:27:38.880
<v Speaker 5>It's I really like when you just I mean, especially

588
00:27:39.000 --> 00:27:41.119
<v Speaker 5>like going to scale. There's so many things that changed,

589
00:27:41.160 --> 00:27:43.559
<v Speaker 5>but like I really like love that you just said that.

590
00:27:43.680 --> 00:27:45.160
<v Speaker 5>I kind of want to like highlight that, like you

591
00:27:45.200 --> 00:27:47.960
<v Speaker 5>want to say, as caregivers possible, Like when you said that,

592
00:27:48.000 --> 00:27:50.559
<v Speaker 5>I don't know if I've ever heard any company word

593
00:27:50.599 --> 00:27:52.319
<v Speaker 5>it like that, you know, And I mean people may

594
00:27:52.359 --> 00:27:54.680
<v Speaker 5>have alluded towards something similar, But I like the way

595
00:27:54.759 --> 00:27:57.400
<v Speaker 5>you said that because it's like shows how deep.

596
00:27:57.240 --> 00:27:59.559
<v Speaker 4>Your roots go to where you came from, you know

597
00:27:59.559 --> 00:27:59.880
<v Speaker 4>what I mean.

598
00:28:00.440 --> 00:28:04.240
<v Speaker 3>Yeah, I think that's pretty the market, yeah mindset.

599
00:28:05.279 --> 00:28:08.240
<v Speaker 4>Is there any other ways, like outside of the lights

600
00:28:08.279 --> 00:28:10.160
<v Speaker 4>that you feel like you do that as a brand

601
00:28:10.319 --> 00:28:11.799
<v Speaker 4>or is I just yeah, I like that.

602
00:28:12.920 --> 00:28:14.920
<v Speaker 2>So people that used to trim for me run the

603
00:28:15.000 --> 00:28:18.720
<v Speaker 2>trim cruise at our place where and trim facility there's

604
00:28:18.759 --> 00:28:22.160
<v Speaker 2>no machine there. Yeah.

605
00:28:24.119 --> 00:28:26.680
<v Speaker 3>Yeah, I think it just brings like just a great

606
00:28:26.720 --> 00:28:28.920
<v Speaker 3>aspect of the bud. The but looks beautiful, like showcase

607
00:28:28.960 --> 00:28:31.160
<v Speaker 3>your hard work. You grew it for four or five months,

608
00:28:31.759 --> 00:28:32.839
<v Speaker 3>See how pretty it looks.

609
00:28:32.920 --> 00:28:34.960
<v Speaker 2>Yeah, yep, so we have we have a we have

610
00:28:35.079 --> 00:28:37.440
<v Speaker 2>a couple. Yeah, we have a couple of people that

611
00:28:37.680 --> 00:28:40.759
<v Speaker 2>came with me from back in the basement days. You know,

612
00:28:40.920 --> 00:28:42.920
<v Speaker 2>like I said, caregiver time, and there are there are

613
00:28:43.039 --> 00:28:46.400
<v Speaker 2>leads and they work really really hard and they've been

614
00:28:46.440 --> 00:28:48.319
<v Speaker 2>with us. They've been with me for a long time.

615
00:28:48.359 --> 00:28:53.400
<v Speaker 2>But they've been with Apex since that that probably that

616
00:28:53.519 --> 00:28:55.400
<v Speaker 2>summer of that that we opened because we didn't have

617
00:28:55.440 --> 00:28:58.720
<v Speaker 2>anything ready to flower. And I mean they were with

618
00:28:58.880 --> 00:29:02.000
<v Speaker 2>us one times were really tough. Sometimes their checks would

619
00:29:02.039 --> 00:29:04.799
<v Speaker 2>have to be delayed because money wasn't coming in or

620
00:29:04.920 --> 00:29:10.880
<v Speaker 2>we had something happen. So yeah, I really appreciated people. Yeah,

621
00:29:11.039 --> 00:29:14.079
<v Speaker 2>I only have five employees, six employees, you know, No.

622
00:29:14.240 --> 00:29:15.720
<v Speaker 5>I was gonna actually kind of lead. Yeah, that was

623
00:29:15.799 --> 00:29:18.559
<v Speaker 5>kind of questioned. So so three owners five that's eight people,

624
00:29:18.680 --> 00:29:20.640
<v Speaker 5>you know what I mean. That's like, yeah, that's definitely

625
00:29:20.960 --> 00:29:23.400
<v Speaker 5>family operations, you know what I mean. It's crazy that

626
00:29:23.480 --> 00:29:25.880
<v Speaker 5>you could run commercial grow ups with that many people,

627
00:29:26.000 --> 00:29:28.160
<v Speaker 5>but like without the tech you couldn't, you know, But

628
00:29:28.240 --> 00:29:29.400
<v Speaker 5>you've got to have good people too.

629
00:29:29.480 --> 00:29:32.240
<v Speaker 2>Yeah, Mark and Jim. Yeah, Mark and Jim who are

630
00:29:32.440 --> 00:29:38.200
<v Speaker 2>both owners. Uh, they very recently have allowed for an

631
00:29:38.240 --> 00:29:40.839
<v Speaker 2>employee to come in and touch the plants. So they're

632
00:29:40.880 --> 00:29:43.839
<v Speaker 2>there every day working on the plants. It's me out

633
00:29:43.960 --> 00:29:45.839
<v Speaker 2>on the road every day. If I'm not in, I

634
00:29:45.960 --> 00:29:49.240
<v Speaker 2>handle all the packaging, so I'm the one that's taking

635
00:29:49.279 --> 00:29:51.000
<v Speaker 2>a look at stuff before it ends up in your

636
00:29:51.039 --> 00:29:52.400
<v Speaker 2>bulk or your pre pack order.

637
00:29:52.759 --> 00:29:55.400
<v Speaker 5>Okay, so owners is also a loose term for like

638
00:29:55.680 --> 00:30:01.440
<v Speaker 5>worker employee as well. We pay the bills, we managed

639
00:30:01.480 --> 00:30:03.119
<v Speaker 5>big things Like no, you're like, we're still getting their

640
00:30:03.119 --> 00:30:05.359
<v Speaker 5>hands dirty, Like yeah, so when you say that, they

641
00:30:05.440 --> 00:30:07.519
<v Speaker 5>just started, so they were the ones only people touching

642
00:30:07.519 --> 00:30:08.599
<v Speaker 5>the plants for the longest time.

643
00:30:08.640 --> 00:30:11.079
<v Speaker 2>You're saying, yeah, I'm pretty much still are Like they're

644
00:30:11.119 --> 00:30:14.519
<v Speaker 2>the ones, they're the only ones who who will lollipop them,

645
00:30:15.119 --> 00:30:18.160
<v Speaker 2>who will clone them, and then we have some help

646
00:30:18.200 --> 00:30:18.839
<v Speaker 2>with thinning out.

647
00:30:19.039 --> 00:30:21.319
<v Speaker 4>It's pretty cool, man, that's really cool.

648
00:30:21.480 --> 00:30:23.599
<v Speaker 2>Yeah. Yeah, you guys have to come through.

649
00:30:23.799 --> 00:30:25.160
<v Speaker 3>Yeah, no, no, I definitely want to come come to.

650
00:30:26.359 --> 00:30:32.319
<v Speaker 3>I haven't seen just Metro as well, like yeah, I've

651
00:30:32.359 --> 00:30:34.400
<v Speaker 3>seen like I've seen l eds and hps, like I've

652
00:30:34.400 --> 00:30:36.799
<v Speaker 3>seen them mixed. Yeah there, but I haven't like metal

653
00:30:36.839 --> 00:30:38.880
<v Speaker 3>highlightes throws me back and I.

654
00:30:38.960 --> 00:30:41.559
<v Speaker 4>Had HPS for the longest time. It took them forever

655
00:30:41.680 --> 00:30:42.720
<v Speaker 4>to switch over to LED.

656
00:30:43.000 --> 00:30:43.200
<v Speaker 1>Yeah.

657
00:30:43.440 --> 00:30:45.640
<v Speaker 2>Yeah, and there there are some you know, but I'm.

658
00:30:46.240 --> 00:30:46.559
<v Speaker 4>For a while.

659
00:30:46.640 --> 00:30:48.599
<v Speaker 3>Yeah, I did test myself, and it's like kind of

660
00:30:48.640 --> 00:30:51.559
<v Speaker 3>like the l eds. Yeah, me personally, but like HPS, man,

661
00:30:51.880 --> 00:30:53.640
<v Speaker 3>that's that's old school right there.

662
00:30:53.759 --> 00:30:56.279
<v Speaker 2>Yeah, they were really tough to get a hold of

663
00:30:56.599 --> 00:31:01.359
<v Speaker 2>because of transportation. It was it got sketchy for a

664
00:31:01.400 --> 00:31:03.599
<v Speaker 2>little bit. But but yeah, so so we do that,

665
00:31:04.480 --> 00:31:07.680
<v Speaker 2>like I said, we when we chop down, we I mean,

666
00:31:07.759 --> 00:31:10.319
<v Speaker 2>we just treat everything. The process is just the same

667
00:31:10.359 --> 00:31:12.480
<v Speaker 2>as it was, you know, and then you have to

668
00:31:12.519 --> 00:31:14.759
<v Speaker 2>make some adjustments. Like I said, in the drive rooms

669
00:31:14.799 --> 00:31:17.599
<v Speaker 2>now are much bigger, a lot more moisture when you're

670
00:31:17.640 --> 00:31:21.319
<v Speaker 2>taking down one hundred plants rather than maybe twelve to fifty,

671
00:31:21.400 --> 00:31:24.559
<v Speaker 2>you know, whatever it was, you know, and so and

672
00:31:24.920 --> 00:31:27.240
<v Speaker 2>then you want to pass testing. So then you're freaking

673
00:31:27.319 --> 00:31:30.160
<v Speaker 2>out about drying it really quick, especially at first when

674
00:31:30.200 --> 00:31:31.200
<v Speaker 2>you can't afford to fail.

675
00:31:32.200 --> 00:31:34.000
<v Speaker 4>Yeah, that's a great way to worry.

676
00:31:34.000 --> 00:31:35.920
<v Speaker 5>It can't afford to fail because this industry is so

677
00:31:36.000 --> 00:31:37.720
<v Speaker 5>hard to get into, and especially all the things that

678
00:31:37.839 --> 00:31:38.319
<v Speaker 5>you're not just.

679
00:31:38.400 --> 00:31:41.720
<v Speaker 4>Like a equal business in society. You're a campus business.

680
00:31:41.759 --> 00:31:43.279
<v Speaker 4>So there's a pole.

681
00:31:43.359 --> 00:31:49.279
<v Speaker 2>Oh yeah, yeah, no no help coming, so yeah, no grants, no,

682
00:31:49.599 --> 00:31:51.240
<v Speaker 2>none of that coming if.

683
00:31:51.119 --> 00:31:53.559
<v Speaker 4>You no PPP or whatever, the loans or yeah.

684
00:31:53.400 --> 00:31:58.039
<v Speaker 2>None of that for whatever. No, nope. So so for

685
00:31:58.200 --> 00:32:00.720
<v Speaker 2>us that was pretty that was to but but we

686
00:32:00.839 --> 00:32:04.400
<v Speaker 2>were able to make some adjustments and now stuff. As

687
00:32:04.440 --> 00:32:06.880
<v Speaker 2>you guys can see when you open your pre packs,

688
00:32:06.880 --> 00:32:10.079
<v Speaker 2>when you get your flour, it's not dry and dusty.

689
00:32:10.160 --> 00:32:14.240
<v Speaker 2>It doesn't crumble apart. And what's been really nice is

690
00:32:14.279 --> 00:32:17.000
<v Speaker 2>we've been the people who buy it from us usually

691
00:32:17.079 --> 00:32:19.200
<v Speaker 2>sell it pretty quickly, so it stays fresh.

692
00:32:19.279 --> 00:32:21.119
<v Speaker 4>I'm telling you, for all my gassy people out there,

693
00:32:21.279 --> 00:32:27.319
<v Speaker 4>this is the one that out for you. I was

694
00:32:27.359 --> 00:32:28.079
<v Speaker 4>just about to smell it.

695
00:32:28.720 --> 00:32:31.119
<v Speaker 3>Yeah, what's the point of just smelling it at that? Yeah?

696
00:32:31.759 --> 00:32:33.839
<v Speaker 2>As well, you got to enjoy it, right, I like

697
00:32:33.880 --> 00:32:36.880
<v Speaker 2>the way they do business please here.

698
00:32:37.119 --> 00:32:37.319
<v Speaker 1>Yeah.

699
00:32:37.880 --> 00:32:40.680
<v Speaker 2>Yeah, So the ice cush is one of our newer ones.

700
00:32:40.839 --> 00:32:46.680
<v Speaker 2>It's a seventy sativa and nobody if people tell you

701
00:32:46.920 --> 00:32:50.640
<v Speaker 2>that that they know where it came from. Nobody really knows.

702
00:32:51.039 --> 00:32:54.119
<v Speaker 2>So that was intriguing to me. What would do it?

703
00:32:54.559 --> 00:32:54.759
<v Speaker 1>Yeah?

704
00:32:55.759 --> 00:32:57.480
<v Speaker 3>Yeah, I want to try it.

705
00:32:57.720 --> 00:32:59.720
<v Speaker 2>I'm not worried about too many people growing it because

706
00:33:00.000 --> 00:33:02.839
<v Speaker 2>lot of people like to turn out eight eight nine weeks.

707
00:33:03.440 --> 00:33:04.839
<v Speaker 2>This takes twelve weeks to grow.

708
00:33:05.079 --> 00:33:05.440
<v Speaker 4>Definitely.

709
00:33:05.759 --> 00:33:11.839
<v Speaker 2>You knowa's just in general, and it really stretches yep.

710
00:33:13.359 --> 00:33:16.920
<v Speaker 2>And so so that's why you know, we really pride

711
00:33:16.920 --> 00:33:19.759
<v Speaker 2>ourselves when we have a harvest of that. It goes

712
00:33:19.839 --> 00:33:23.079
<v Speaker 2>really quick. But it's also like you, the nose is

713
00:33:23.240 --> 00:33:24.960
<v Speaker 2>like a unique gas smell.

714
00:33:25.359 --> 00:33:27.880
<v Speaker 4>Yeah, that's what kind of draws draws me to it.

715
00:33:27.920 --> 00:33:30.839
<v Speaker 5>And especially I mean especially because I've been smoking now,

716
00:33:30.880 --> 00:33:32.640
<v Speaker 5>like I've been smoking a long time. I've been smoking

717
00:33:32.640 --> 00:33:35.319
<v Speaker 5>a little while. I remember when cushes were the thing. Yeah,

718
00:33:35.480 --> 00:33:37.079
<v Speaker 5>Like so for me when I see it cush, I'm like,

719
00:33:37.440 --> 00:33:39.240
<v Speaker 5>and I smoke that, I.

720
00:33:41.200 --> 00:33:43.359
<v Speaker 4>Was like, hell yeah, so for me, like.

721
00:33:43.599 --> 00:33:47.039
<v Speaker 5>I also really just like like cushes at OG's lose,

722
00:33:47.559 --> 00:33:49.960
<v Speaker 5>you know what I mean, those still have like a spot.

723
00:33:50.039 --> 00:33:52.400
<v Speaker 5>I mean, I know they got trendy after a while,

724
00:33:52.640 --> 00:33:55.359
<v Speaker 5>like everything O G you know what I mean, But

725
00:33:55.519 --> 00:33:57.960
<v Speaker 5>I still like when you first got those first ogis.

726
00:33:58.079 --> 00:33:59.319
<v Speaker 4>You know, I don't know how to explained it.

727
00:33:59.559 --> 00:34:02.200
<v Speaker 2>Yeah, but I think they're also they're on the comeback

728
00:34:02.279 --> 00:34:04.240
<v Speaker 2>a little bit. Man, people are people are kind of

729
00:34:04.279 --> 00:34:06.720
<v Speaker 2>getting tired. People are getting tired of, you know, some

730
00:34:06.880 --> 00:34:10.280
<v Speaker 2>of the Runts cuts or some of the other cuts

731
00:34:10.320 --> 00:34:12.800
<v Speaker 2>that have become really trendy, and they're noticing you can't

732
00:34:12.920 --> 00:34:15.760
<v Speaker 2>just chase the name. It's much deeper than that.

733
00:34:15.960 --> 00:34:18.039
<v Speaker 4>You know, you gotta really dial it in and master

734
00:34:18.159 --> 00:34:18.760
<v Speaker 4>that grows.

735
00:34:18.760 --> 00:34:20.159
<v Speaker 5>Just like we were talking about earlier, and like, I

736
00:34:20.199 --> 00:34:22.719
<v Speaker 5>feel like these trendy things, unless you like, it's almost

737
00:34:22.760 --> 00:34:23.639
<v Speaker 5>like kind of a letdown.

738
00:34:23.639 --> 00:34:24.960
<v Speaker 4>I remember the first time everyone.

739
00:34:24.760 --> 00:34:27.199
<v Speaker 5>Was like cookies, cookies, cookies, cookies, right, and like I

740
00:34:27.320 --> 00:34:29.440
<v Speaker 5>had my first cookies and it was like that what

741
00:34:30.079 --> 00:34:32.760
<v Speaker 5>But then I had like a true cookies like in Cali. Okay,

742
00:34:33.079 --> 00:34:35.400
<v Speaker 5>that was solid, but I saw I got it. But

743
00:34:35.480 --> 00:34:38.079
<v Speaker 5>sometimes it's almost like it depends on where you're getting it.

744
00:34:38.119 --> 00:34:39.760
<v Speaker 5>Who's the cold of war, where the seat's from? Like

745
00:34:39.800 --> 00:34:40.639
<v Speaker 5>there's so many las.

746
00:34:40.679 --> 00:34:41.039
<v Speaker 1>That's the thing.

747
00:34:41.119 --> 00:34:43.480
<v Speaker 3>When the popular strain comes out, like you see you

748
00:34:43.599 --> 00:34:47.840
<v Speaker 3>have like the ice cush or the cherry cherry bomb. Yeah,

749
00:34:47.960 --> 00:34:50.599
<v Speaker 3>cherry bombs, cherry bombs. You don't see those strains when

750
00:34:50.639 --> 00:34:54.000
<v Speaker 3>everyone has the same strain, Like what makes you different?

751
00:34:54.039 --> 00:34:56.599
<v Speaker 3>Everyone's got runs? Yeah, I love runs, so like, I

752
00:34:56.760 --> 00:35:00.280
<v Speaker 3>likes it more for personal but it's like, you got

753
00:35:00.360 --> 00:35:01.920
<v Speaker 3>to make sure you grow that runs perfect or no

754
00:35:01.960 --> 00:35:04.360
<v Speaker 3>one's gonna buy that strain from sitting on the shelf

755
00:35:04.400 --> 00:35:06.880
<v Speaker 3>because nine out of ten brands are growing runs like

756
00:35:07.079 --> 00:35:08.960
<v Speaker 3>you want to. You want certain strains that stand out

757
00:35:08.960 --> 00:35:10.760
<v Speaker 3>when people try that taste, like, oh wow, this is

758
00:35:10.880 --> 00:35:13.280
<v Speaker 3>unique and you can't get it from anywhere else.

759
00:35:13.719 --> 00:35:14.639
<v Speaker 4>They got a nice huge.

760
00:35:16.840 --> 00:35:19.440
<v Speaker 3>It almost reminded me of gorilla glue back in the

761
00:35:21.000 --> 00:35:23.880
<v Speaker 3>light green. Yeah, super frosty. The butt structure remind me

762
00:35:23.880 --> 00:35:25.519
<v Speaker 3>of grilla gloss on your cameras.

763
00:35:25.920 --> 00:35:28.400
<v Speaker 2>So when we so, when we uh, when we end

764
00:35:28.559 --> 00:35:31.480
<v Speaker 2>up apparent these because we take down two tables every

765
00:35:31.559 --> 00:35:35.800
<v Speaker 2>ten days, this and the glue will be growing together.

766
00:35:35.880 --> 00:35:38.719
<v Speaker 2>We take down perpetual, not by room, so two tables

767
00:35:38.760 --> 00:35:39.239
<v Speaker 2>every ten.

768
00:35:39.199 --> 00:35:41.280
<v Speaker 4>Days, kind of like because you gotta keep it moving.

769
00:35:42.199 --> 00:35:44.519
<v Speaker 2>So these those two will grow side by side because

770
00:35:44.519 --> 00:35:50.280
<v Speaker 2>they do grow similar rate, they do stretch similarly. But

771
00:35:51.079 --> 00:35:54.159
<v Speaker 2>the glue still at our place has two weeks before

772
00:35:54.199 --> 00:35:58.119
<v Speaker 2>our first harvest. And I'm super pumped because that came

773
00:35:58.199 --> 00:36:02.320
<v Speaker 2>from my no caregiver spot and I'm just really glad

774
00:36:02.400 --> 00:36:05.119
<v Speaker 2>it's coming back. It's not gonna be the highest tester.

775
00:36:05.280 --> 00:36:07.320
<v Speaker 2>But I think off of its name, the nose on it,

776
00:36:07.880 --> 00:36:08.519
<v Speaker 2>I think your.

777
00:36:08.880 --> 00:36:09.519
<v Speaker 4>Markets, right.

778
00:36:09.519 --> 00:36:11.840
<v Speaker 5>I think sometimes when you're talking to these news strains,

779
00:36:12.119 --> 00:36:14.119
<v Speaker 5>the new ones, I feel like that's the person who

780
00:36:14.199 --> 00:36:16.320
<v Speaker 5>wants the new the high TC.

781
00:36:16.440 --> 00:36:17.880
<v Speaker 4>There's something that I can talk about, right, how I

782
00:36:17.920 --> 00:36:19.559
<v Speaker 4>smoked this new ship. I got this high TC.

783
00:36:19.840 --> 00:36:22.119
<v Speaker 5>Right, It's almost like these sell points, and I that's

784
00:36:22.199 --> 00:36:25.400
<v Speaker 5>not necessarily my thing, right, I'm a big I want

785
00:36:25.440 --> 00:36:26.599
<v Speaker 5>to smell, I want to taste it.

786
00:36:26.719 --> 00:36:27.719
<v Speaker 4>I want to to you know what I mean.

787
00:36:27.760 --> 00:36:30.440
<v Speaker 5>I don't even necessarily ask for TC. I trust my nose,

788
00:36:30.599 --> 00:36:32.679
<v Speaker 5>you know what I mean, Because I like the terp

789
00:36:32.800 --> 00:36:34.719
<v Speaker 5>so much so I think you're almost chasing. And I'm

790
00:36:34.760 --> 00:36:36.679
<v Speaker 5>more nostalogic on some of those trips. I think you're

791
00:36:36.719 --> 00:36:39.679
<v Speaker 5>chasing different demographics almost, you.

792
00:36:39.719 --> 00:36:41.800
<v Speaker 4>Know what I mean. So just two different people.

793
00:36:42.239 --> 00:36:45.320
<v Speaker 2>Yeah, So for me, it's got to do well in

794
00:36:45.400 --> 00:36:48.199
<v Speaker 2>our place, and it's got to meet our checkboxes and

795
00:36:48.280 --> 00:36:51.360
<v Speaker 2>we've got to ride or die with that mindset. When

796
00:36:51.400 --> 00:36:54.199
<v Speaker 2>we first started, we chase the chase to everybody else's

797
00:36:54.360 --> 00:36:57.559
<v Speaker 2>like what their list was, you know, I.

798
00:36:57.559 --> 00:36:59.519
<v Speaker 4>Mean, it's natural to be like, well, it's working for them,

799
00:36:59.639 --> 00:37:01.679
<v Speaker 4>hopefully maybe it'll work for me. But then, like you

800
00:37:01.760 --> 00:37:02.960
<v Speaker 4>gotta find out what works for you.

801
00:37:03.199 --> 00:37:05.360
<v Speaker 5>Like again, like when I started getting to music, and

802
00:37:05.480 --> 00:37:07.320
<v Speaker 5>like I was like, I want to play saxophone over

803
00:37:07.360 --> 00:37:08.159
<v Speaker 5>electronic music.

804
00:37:08.239 --> 00:37:09.239
<v Speaker 4>There's this guy Griz and.

805
00:37:09.239 --> 00:37:11.320
<v Speaker 5>I'm like, well, so I started writing funky music. And

806
00:37:11.400 --> 00:37:13.599
<v Speaker 5>then eventually you started finding out who you are. You know,

807
00:37:13.679 --> 00:37:16.119
<v Speaker 5>you don't just copy, you know, and now I write

808
00:37:16.159 --> 00:37:19.320
<v Speaker 5>different type of stuff, right, So still in me a

809
00:37:19.360 --> 00:37:21.280
<v Speaker 5>little bit, but like you're just saying, like sometimes you

810
00:37:21.320 --> 00:37:23.719
<v Speaker 5>got to find yourself throughout the creative process, and like

811
00:37:23.920 --> 00:37:25.719
<v Speaker 5>growing is the same way. It's like you're making your

812
00:37:25.760 --> 00:37:28.320
<v Speaker 5>whole brand. It's it's your heart and soul, you know. Yeah,

813
00:37:29.519 --> 00:37:33.239
<v Speaker 5>I totally agree with that. I think, uh, I think

814
00:37:33.320 --> 00:37:37.119
<v Speaker 5>that you have to surprise me. I think you have

815
00:37:37.360 --> 00:37:42.280
<v Speaker 5>to really be okay with what you what your brand.

816
00:37:42.159 --> 00:37:42.719
<v Speaker 2>Is all about.

817
00:37:43.880 --> 00:37:51.119
<v Speaker 4>Should we pause? No, we're just okay, keep going. How

818
00:37:51.199 --> 00:37:51.480
<v Speaker 4>are you.

819
00:37:56.599 --> 00:37:56.760
<v Speaker 1>There?

820
00:37:56.800 --> 00:37:57.000
<v Speaker 3>You go?

821
00:37:59.599 --> 00:38:01.599
<v Speaker 4>Yeah, shout out, No, it was just cool. I wanted

822
00:38:01.599 --> 00:38:02.719
<v Speaker 4>to make sure you got there that I can just

823
00:38:02.840 --> 00:38:03.360
<v Speaker 4>edit it out.

824
00:38:06.480 --> 00:38:07.679
<v Speaker 2>Sorry, Okay, where were we at?

825
00:38:08.079 --> 00:38:10.880
<v Speaker 4>We're talking about discovery kind of yeah, So.

826
00:38:11.320 --> 00:38:13.639
<v Speaker 2>So for us, we have a certain checklist that we

827
00:38:13.760 --> 00:38:18.079
<v Speaker 2>have to hit. And so that's why it's so important

828
00:38:18.079 --> 00:38:20.119
<v Speaker 2>that if we are going to try out a brand,

829
00:38:20.199 --> 00:38:23.119
<v Speaker 2>we'll run through our super long R and D process.

830
00:38:23.199 --> 00:38:25.480
<v Speaker 2>We won't crop out a whole room or a whole

831
00:38:25.559 --> 00:38:28.119
<v Speaker 2>table and then try to push it under our brand.

832
00:38:28.360 --> 00:38:30.480
<v Speaker 2>That's not gonna be us. We're going to flower it out.

833
00:38:30.920 --> 00:38:31.400
<v Speaker 4>It's not you.

834
00:38:31.559 --> 00:38:33.199
<v Speaker 5>I mean, it doesn't work for you. And I think

835
00:38:33.360 --> 00:38:35.199
<v Speaker 5>I think you find those strains that work out for

836
00:38:35.280 --> 00:38:37.639
<v Speaker 5>you naturally, like through the growing process. Are there any

837
00:38:37.639 --> 00:38:39.360
<v Speaker 5>strains that you found out throughout the years that you like,

838
00:38:39.480 --> 00:38:40.800
<v Speaker 5>didn't like to grow personally?

839
00:38:41.519 --> 00:38:45.920
<v Speaker 2>Yeah, I'm just curious. Man. We had a lemon sit

840
00:38:46.000 --> 00:38:52.760
<v Speaker 2>tron a while ago. It smelled, smelled amazing, It made

841
00:38:53.000 --> 00:38:56.719
<v Speaker 2>it made our whole place smell like lemon farm. It

842
00:38:56.840 --> 00:39:01.199
<v Speaker 2>was awesome, sounds, smelling, it loves, but we couldn't get

843
00:39:01.239 --> 00:39:03.760
<v Speaker 2>it to bulk out. We couldn't get it to look nice.

844
00:39:05.360 --> 00:39:08.400
<v Speaker 2>It was a very very low tester. But that's when

845
00:39:08.440 --> 00:39:10.639
<v Speaker 2>we first started. So we bought all these cuts and

846
00:39:10.719 --> 00:39:14.360
<v Speaker 2>flowered it out, and so that was disappointing like that.

847
00:39:15.559 --> 00:39:18.599
<v Speaker 2>I yeah, yeah, man, that's good.

848
00:39:18.679 --> 00:39:21.280
<v Speaker 3>Yeah, both both strains, but really good. I didn't even

849
00:39:21.519 --> 00:39:24.039
<v Speaker 3>finish that. The cherry bombs like that a lot. If

850
00:39:24.079 --> 00:39:26.320
<v Speaker 3>you like a super booth strain like that is something

851
00:39:26.360 --> 00:39:28.239
<v Speaker 3>you want to try. And I'm about to cut us

852
00:39:28.280 --> 00:39:30.079
<v Speaker 3>off of the favorite strain, but I do want to say,

853
00:39:30.119 --> 00:39:32.119
<v Speaker 3>where can people find lots of flower?

854
00:39:32.639 --> 00:39:34.480
<v Speaker 5>Yeah we're talking about about were smoking, like, yeah, you

855
00:39:34.559 --> 00:39:35.920
<v Speaker 5>might as well, yeah place push them.

856
00:39:35.920 --> 00:39:38.480
<v Speaker 3>Now. The cherry bombs, well, we tried ifyone's listening wants

857
00:39:38.480 --> 00:39:40.159
<v Speaker 3>to try somewhere. It was like the best bouty like

858
00:39:40.280 --> 00:39:43.320
<v Speaker 3>Saint Metro, Detroit or the west side of the state.

859
00:39:43.760 --> 00:39:47.599
<v Speaker 2>Okay, yeah, King of Bud's Ferndale had us in there.

860
00:39:47.760 --> 00:39:52.719
<v Speaker 2>I believe they may still have some. We're dropping with

861
00:39:54.000 --> 00:39:57.679
<v Speaker 2>six or seven of the gauges. I'm just not sure

862
00:39:57.719 --> 00:40:01.719
<v Speaker 2>which locations. That'll be December thirteen. If you're on the

863
00:40:01.760 --> 00:40:04.559
<v Speaker 2>west side of the state, you can find us over

864
00:40:04.639 --> 00:40:07.440
<v Speaker 2>at the gas station in Wayland. You can find us

865
00:40:07.519 --> 00:40:12.760
<v Speaker 2>that dose are Lake Effect in the Kalamazoo area. We

866
00:40:12.840 --> 00:40:15.320
<v Speaker 2>have people in northern Michigan. If you're all over, I'm not.

867
00:40:15.480 --> 00:40:17.440
<v Speaker 2>I'm not I'm not in the up. I'm trying to

868
00:40:17.480 --> 00:40:18.199
<v Speaker 2>get into the up.

869
00:40:18.480 --> 00:40:20.880
<v Speaker 4>So any crazy market up there, like it is there's

870
00:40:20.960 --> 00:40:22.440
<v Speaker 4>like you go to these like you're you know, you

871
00:40:22.519 --> 00:40:24.639
<v Speaker 4>see no talents for half an hour and then all

872
00:40:24.639 --> 00:40:26.679
<v Speaker 4>of a sudden, it's a little town. It's got eight dispose.

873
00:40:26.840 --> 00:40:27.119
<v Speaker 1>Yeah.

874
00:40:28.320 --> 00:40:30.679
<v Speaker 4>I love that. Everyone loves weed up here. I love

875
00:40:30.760 --> 00:40:31.239
<v Speaker 4>it up North.

876
00:40:31.360 --> 00:40:31.519
<v Speaker 1>Yeah.

877
00:40:31.519 --> 00:40:34.280
<v Speaker 2>I would love to get get up there right now,

878
00:40:34.360 --> 00:40:36.800
<v Speaker 2>though I feel like we're pretty maxed out as far

879
00:40:36.880 --> 00:40:39.679
<v Speaker 2>as like how many more people we can service, But

880
00:40:39.719 --> 00:40:41.480
<v Speaker 2>I would love to get into the up just because

881
00:40:41.480 --> 00:40:44.559
<v Speaker 2>we're not even in one store. There choices in Jackson.

882
00:40:45.119 --> 00:40:49.119
<v Speaker 2>We have twenty past four. They have four locations. They're

883
00:40:49.159 --> 00:40:54.880
<v Speaker 2>in Jackson, Sturges. Mount Morris is right outside.

884
00:40:54.599 --> 00:40:55.920
<v Speaker 4>Of That's a good problem to have.

885
00:40:56.519 --> 00:40:56.679
<v Speaker 5>Yeah.

886
00:40:56.920 --> 00:41:00.400
<v Speaker 2>Not enough supply, Yeah, and that's why we're looking now.

887
00:41:00.440 --> 00:41:02.639
<v Speaker 2>It's been about a year of that a little over,

888
00:41:02.760 --> 00:41:05.960
<v Speaker 2>so now it's time to expand. So so we sit

889
00:41:06.039 --> 00:41:08.320
<v Speaker 2>on three acres only using about a sixth of it.

890
00:41:08.519 --> 00:41:11.119
<v Speaker 2>But it's much more expensive right now to build than

891
00:41:11.199 --> 00:41:15.639
<v Speaker 2>to purchase some property trying to find something that fits

892
00:41:16.320 --> 00:41:17.920
<v Speaker 2>how we grow and be close.

893
00:41:18.280 --> 00:41:19.960
<v Speaker 3>So you have to get another license or how much

894
00:41:20.039 --> 00:41:20.920
<v Speaker 3>how much can you grow.

895
00:41:20.960 --> 00:41:23.079
<v Speaker 2>With your license? Yeah, I'm not so sure how all

896
00:41:23.159 --> 00:41:25.639
<v Speaker 2>of that would pay. Our play out I think we

897
00:41:25.719 --> 00:41:28.320
<v Speaker 2>could transfer some of our license, but we would have

898
00:41:28.400 --> 00:41:30.760
<v Speaker 2>to still go through I'm sure some type of process.

899
00:41:30.880 --> 00:41:34.960
<v Speaker 3>Yea, that makes sense. Yeah, yeah, so you do the

900
00:41:35.039 --> 00:41:38.199
<v Speaker 3>flower that's but can people get your product and concentrate

901
00:41:38.239 --> 00:41:39.960
<v Speaker 3>form or you did any infuse pre rolls you come

902
00:41:40.000 --> 00:41:41.039
<v Speaker 3>out with any concentrates.

903
00:41:42.800 --> 00:41:48.239
<v Speaker 2>So Element runs some of their product with our fresh

904
00:41:48.320 --> 00:41:52.679
<v Speaker 2>frozen So there they're hash infused pre rolls. Scottie over

905
00:41:52.719 --> 00:41:56.360
<v Speaker 2>at Canopy, we send them some partners. Shout out to

906
00:41:56.440 --> 00:41:57.159
<v Speaker 2>the scott.

907
00:41:59.400 --> 00:42:02.880
<v Speaker 3>Right, so for uh you say at the lower.

908
00:42:02.719 --> 00:42:05.880
<v Speaker 4>Thing that was that was perfect creepy.

909
00:42:07.400 --> 00:42:10.679
<v Speaker 2>So he we just sent him sixty pounds of our

910
00:42:11.719 --> 00:42:14.880
<v Speaker 2>cherry bombs so that he can make a really awesome

911
00:42:14.920 --> 00:42:16.960
<v Speaker 2>product with that. I'm sure that's gonna go great.

912
00:42:17.039 --> 00:42:18.559
<v Speaker 3>I'm gonna have to grab it because'll probably do some

913
00:42:18.679 --> 00:42:19.239
<v Speaker 3>batter with that.

914
00:42:20.079 --> 00:42:24.559
<v Speaker 2>Yeah, please do. But so we just said okay, so

915
00:42:24.639 --> 00:42:26.800
<v Speaker 2>we yeah, we just said do do what you think

916
00:42:26.880 --> 00:42:29.000
<v Speaker 2>this this will do well at you know, and we

917
00:42:29.199 --> 00:42:31.400
<v Speaker 2>just really trust him after after meeting with him.

918
00:42:31.760 --> 00:42:36.000
<v Speaker 3>Yeah, he's he's awesome. He's what he does is phenomenal work.

919
00:42:36.079 --> 00:42:38.519
<v Speaker 3>All this stuff is really good. He does.

920
00:42:38.840 --> 00:42:40.480
<v Speaker 4>Yeah, the Cloudy Dad with Tyler was great.

921
00:42:40.679 --> 00:42:42.400
<v Speaker 2>Yeah, the Kies.

922
00:42:42.679 --> 00:42:44.639
<v Speaker 3>Yes, and also actually is.

923
00:42:44.639 --> 00:42:49.039
<v Speaker 4>That over here one of them right here I'm doing

924
00:42:49.360 --> 00:42:51.280
<v Speaker 4>and shout out to n with Tyler.

925
00:42:51.599 --> 00:42:56.079
<v Speaker 2>Yeah, and so we uh everybody in there. Yeah. So

926
00:42:56.280 --> 00:42:59.920
<v Speaker 2>then we also sent some stuff out to Roslyn who

927
00:43:00.119 --> 00:43:03.320
<v Speaker 2>has some products coming out. They've done our ice cush

928
00:43:03.400 --> 00:43:04.360
<v Speaker 2>and our cherry bombs.

929
00:43:04.440 --> 00:43:06.480
<v Speaker 3>Okay, we'll have to follow up with you when.

930
00:43:07.840 --> 00:43:11.599
<v Speaker 2>Roslin two is what they're called Rhysen from waters or products,

931
00:43:13.159 --> 00:43:16.400
<v Speaker 2>but it had I don't think it's dropped yet their company. Okay,

932
00:43:16.840 --> 00:43:19.639
<v Speaker 2>other product isn't out yet. So yeah, so those are

933
00:43:19.679 --> 00:43:22.320
<v Speaker 2>the other forms, and then we're gonna be launching mid

934
00:43:23.599 --> 00:43:29.480
<v Speaker 2>probably mid December, late December, our full Flower pre rolls,

935
00:43:30.039 --> 00:43:33.599
<v Speaker 2>so we're really excited about that, and those will be

936
00:43:34.039 --> 00:43:37.880
<v Speaker 2>constructed of mainly our smalls. We'll get away from using

937
00:43:37.960 --> 00:43:40.960
<v Speaker 2>any type of trim in our pre rolls. I respect

938
00:43:41.039 --> 00:43:42.960
<v Speaker 2>that I said this a few times, but I really

939
00:43:43.159 --> 00:43:45.599
<v Speaker 2>like this. Did you say that.

940
00:43:45.760 --> 00:43:48.480
<v Speaker 4>I don't, Hey, man, it's better than me.

941
00:43:48.920 --> 00:43:50.320
<v Speaker 2>Yeah, yeah right, yeah.

942
00:43:52.320 --> 00:43:52.519
<v Speaker 3>Yeah.

943
00:43:53.519 --> 00:43:55.880
<v Speaker 4>Sometimes we've been given samples and sometimes you're like, oh.

944
00:43:55.840 --> 00:43:59.840
<v Speaker 2>Thanks, Yeah, that's a lot of people's favorite right now,

945
00:44:00.440 --> 00:44:01.760
<v Speaker 2>just because you know, I like.

946
00:44:01.800 --> 00:44:05.800
<v Speaker 5>The cherry bomb too. I just mean, like, you know, yeah,

947
00:44:05.880 --> 00:44:08.920
<v Speaker 5>that's what I mean, Like, yeah, almost drew the type

948
00:44:08.920 --> 00:44:09.480
<v Speaker 5>of you know.

949
00:44:10.119 --> 00:44:10.800
<v Speaker 4>I like it as well.

950
00:44:10.880 --> 00:44:12.599
<v Speaker 3>They both smoke all the way down and they still

951
00:44:12.639 --> 00:44:13.079
<v Speaker 3>have a good time.

952
00:44:13.920 --> 00:44:16.440
<v Speaker 5>It was propping out because they're both have been good

953
00:44:16.480 --> 00:44:18.920
<v Speaker 5>and sometimes like when we try strange, you know, we

954
00:44:19.039 --> 00:44:20.079
<v Speaker 5>always try to be.

955
00:44:20.400 --> 00:44:22.400
<v Speaker 4>You know, as nice as we can, because not every

956
00:44:22.440 --> 00:44:24.519
<v Speaker 4>strains can be perfect. Sometimes you're gonna have a bad badger.

957
00:44:24.599 --> 00:44:26.360
<v Speaker 4>It's gonna sit on the shelf for too long, right,

958
00:44:26.679 --> 00:44:28.239
<v Speaker 4>But at the end of the day, like keeping that

959
00:44:28.360 --> 00:44:31.320
<v Speaker 4>consistency is tough between strains because it's their different growth.

960
00:44:31.440 --> 00:44:34.400
<v Speaker 2>So I just want to say, yeah, well I appreciate that. Yeah,

961
00:44:35.320 --> 00:44:37.519
<v Speaker 2>I'm super thankful to be able to keep stuff fresh

962
00:44:37.559 --> 00:44:39.559
<v Speaker 2>that's sitting in our vaal. If it's in there, it's

963
00:44:39.840 --> 00:44:42.079
<v Speaker 2>it's not in there more than a week. Nothing is

964
00:44:42.199 --> 00:44:45.599
<v Speaker 2>that I said. That was part that's part of the

965
00:44:45.719 --> 00:44:48.840
<v Speaker 2>decision of me being able to leave my other career

966
00:44:49.000 --> 00:44:51.559
<v Speaker 2>job after twenty two years. I had to be really

967
00:44:51.639 --> 00:44:54.159
<v Speaker 2>really sure that we were going to be okay. And

968
00:44:54.280 --> 00:44:57.039
<v Speaker 2>still the day after turning in my letter of resignation,

969
00:44:57.159 --> 00:44:59.559
<v Speaker 2>it was still scary as hell, you know.

970
00:44:59.800 --> 00:45:05.000
<v Speaker 4>I we still have that. Yeah, yeah, that's like the

971
00:45:05.119 --> 00:45:07.800
<v Speaker 4>deep down dream. Yeah obviously, you know, of course you're

972
00:45:07.840 --> 00:45:08.519
<v Speaker 4>doing what you love.

973
00:45:08.760 --> 00:45:11.840
<v Speaker 5>You know, it's also that sphere of like believing yourself.

974
00:45:11.880 --> 00:45:14.639
<v Speaker 5>We talked about the Little Prior show, but imposter syndrome

975
00:45:14.760 --> 00:45:16.719
<v Speaker 5>is real. Yeah, and we all were like, oh, yeah,

976
00:45:16.760 --> 00:45:19.519
<v Speaker 5>for sure, for sure, for sure, it's so common, but

977
00:45:19.639 --> 00:45:22.119
<v Speaker 5>some people don't feel that, and yeah it's no.

978
00:45:22.440 --> 00:45:26.119
<v Speaker 2>I watched my dad, my dad. My dad started his

979
00:45:26.199 --> 00:45:28.639
<v Speaker 2>own taxa during business back in nineteen ninety seven and

980
00:45:28.760 --> 00:45:30.880
<v Speaker 2>had to grow that real slow and then transition out,

981
00:45:30.880 --> 00:45:32.639
<v Speaker 2>so I got to see it up close and personal.

982
00:45:33.159 --> 00:45:35.199
<v Speaker 2>But I just knew APEX wasn't going to continue to

983
00:45:35.239 --> 00:45:38.039
<v Speaker 2>grow unless I was able to be there full time. So,

984
00:45:38.440 --> 00:45:40.960
<v Speaker 2>you know, many of us get pulled in so many directions.

985
00:45:41.000 --> 00:45:44.480
<v Speaker 2>We're doing everything at like average pace rather than really

986
00:45:44.519 --> 00:45:47.119
<v Speaker 2>honing in and giving it everything. We have to see

987
00:45:47.119 --> 00:45:50.440
<v Speaker 2>it reach its potential, you know. So and you can't.

988
00:45:50.480 --> 00:45:53.719
<v Speaker 2>You can't name yourself APEX and be subpar, right, so

989
00:45:53.880 --> 00:45:55.119
<v Speaker 2>you got to really be on it.

990
00:45:55.599 --> 00:45:57.719
<v Speaker 4>Yeah. APEX means like what apex predator, you know what

991
00:45:57.719 --> 00:45:57.920
<v Speaker 4>I mean?

992
00:45:57.960 --> 00:46:01.920
<v Speaker 2>Like, yeah, it means the highest point change. Yeah yeah, yeah, yeah,

993
00:46:02.079 --> 00:46:07.320
<v Speaker 2>So so that's been no so so for us. It

994
00:46:07.519 --> 00:46:09.440
<v Speaker 2>was a good move for me and my family and

995
00:46:09.599 --> 00:46:11.679
<v Speaker 2>the company. And I've really enjoyed just hitting the road,

996
00:46:11.760 --> 00:46:15.239
<v Speaker 2>meeting people like you guys and Scottie and Tyler and

997
00:46:15.440 --> 00:46:17.599
<v Speaker 2>just all these really cool people that are in it

998
00:46:17.719 --> 00:46:20.559
<v Speaker 2>for the right reasons. And you get that vibe immediately.

999
00:46:20.719 --> 00:46:22.639
<v Speaker 2>You know, it doesn't take too long to figure out

1000
00:46:23.039 --> 00:46:25.320
<v Speaker 2>who's in it for what reason, and who's in it

1001
00:46:25.440 --> 00:46:27.760
<v Speaker 2>and thinks that they're there's.

1002
00:46:27.679 --> 00:46:30.840
<v Speaker 4>God, you know, and who's oh yeah. I mean it's

1003
00:46:30.880 --> 00:46:33.119
<v Speaker 4>so funny too. It's the people that come in they're like, oh, yeah,

1004
00:46:33.119 --> 00:46:34.440
<v Speaker 4>I got the best ship. I got the best ship,

1005
00:46:34.519 --> 00:46:37.159
<v Speaker 4>and you just like, yeah, I never forget. I no

1006
00:46:37.199 --> 00:46:39.239
<v Speaker 4>remember what event it was. But someone was like screaming

1007
00:46:39.280 --> 00:46:40.800
<v Speaker 4>out good there we was at event. I think this

1008
00:46:40.960 --> 00:46:42.480
<v Speaker 4>was a long time ago. This might have been like

1009
00:46:42.679 --> 00:46:44.960
<v Speaker 4>high times Cliode. But he like letting this weed in

1010
00:46:45.039 --> 00:46:45.519
<v Speaker 4>his hand.

1011
00:46:45.760 --> 00:46:48.280
<v Speaker 2>He literally, I'm putting weed in this man's hand.

1012
00:46:48.840 --> 00:46:49.719
<v Speaker 4>But you don't remember that.

1013
00:46:49.760 --> 00:46:51.519
<v Speaker 3>I remember that garbage.

1014
00:46:51.559 --> 00:46:52.320
<v Speaker 4>It was garbage.

1015
00:46:52.559 --> 00:46:57.400
<v Speaker 5>You liked it, yeah, yeah, And that's why I appreciate,

1016
00:46:57.480 --> 00:46:59.639
<v Speaker 5>you know, and like hearing your story too. It like

1017
00:47:00.039 --> 00:47:03.760
<v Speaker 5>shows you know, you don't just putting your heart into

1018
00:47:03.840 --> 00:47:07.159
<v Speaker 5>something unless you have something where that brought you there,

1019
00:47:07.239 --> 00:47:07.400
<v Speaker 5>you know.

1020
00:47:07.960 --> 00:47:09.599
<v Speaker 4>Yeah, like I said, you have soul where a lot

1021
00:47:09.599 --> 00:47:10.519
<v Speaker 4>of some of these comes don't.

1022
00:47:10.760 --> 00:47:13.440
<v Speaker 2>Yeah. Yeah, And that's that's something that is important to

1023
00:47:14.119 --> 00:47:17.440
<v Speaker 2>all ownership in our in our group and our employees,

1024
00:47:17.519 --> 00:47:20.280
<v Speaker 2>like they really really care when people come and walk

1025
00:47:20.400 --> 00:47:23.199
<v Speaker 2>through or talk to them. We did a little promo

1026
00:47:23.400 --> 00:47:25.840
<v Speaker 2>video like that shows our grow.

1027
00:47:26.159 --> 00:47:26.320
<v Speaker 4>You know.

1028
00:47:27.039 --> 00:47:30.280
<v Speaker 2>But even when like Sasha, who's our floor lead, came

1029
00:47:30.360 --> 00:47:34.159
<v Speaker 2>with me from like I said, basement caregiver, grow, you know,

1030
00:47:34.280 --> 00:47:37.159
<v Speaker 2>even when she's talking about it, she really takes pride

1031
00:47:37.199 --> 00:47:41.360
<v Speaker 2>and how it looks, how the harvest process goes, the

1032
00:47:41.559 --> 00:47:45.039
<v Speaker 2>rate that everybody's numbers are on trimming, like, she takes

1033
00:47:45.079 --> 00:47:47.519
<v Speaker 2>her job very serious and it's been great and so

1034
00:47:47.679 --> 00:47:50.159
<v Speaker 2>as the rest of the team because of her leadership.

1035
00:47:50.880 --> 00:47:52.760
<v Speaker 3>That it's good. It's good to see that because then

1036
00:47:52.800 --> 00:47:56.360
<v Speaker 3>you can see a team it does and you see

1037
00:47:56.400 --> 00:47:58.840
<v Speaker 3>it come out in the final product. Yeah, I see,

1038
00:47:58.840 --> 00:48:01.159
<v Speaker 3>And you're seeing the passion, the care, the love for

1039
00:48:01.239 --> 00:48:03.400
<v Speaker 3>the plant, and then that's you see it in the

1040
00:48:03.440 --> 00:48:05.519
<v Speaker 3>final product, and you know, you smoke it, you taste

1041
00:48:05.559 --> 00:48:07.679
<v Speaker 3>the terps. It's like you said, it's not dry. It's

1042
00:48:07.719 --> 00:48:09.280
<v Speaker 3>not like you break it up and it's like dust.

1043
00:48:09.800 --> 00:48:12.159
<v Speaker 3>It's it's got a little moisture in it. The butt

1044
00:48:12.239 --> 00:48:15.280
<v Speaker 3>has tons of trichombs on it. Flavor fall the way through.

1045
00:48:16.119 --> 00:48:18.360
<v Speaker 4>So strong as your weak is linked. So like, especially

1046
00:48:18.360 --> 00:48:20.079
<v Speaker 4>if a team of eight, you got to have everyone

1047
00:48:20.480 --> 00:48:22.440
<v Speaker 4>to be that apex mindset, you know what I mean.

1048
00:48:22.519 --> 00:48:26.199
<v Speaker 4>Otherwise you're just gonna have struggle, you know, because you

1049
00:48:26.280 --> 00:48:28.159
<v Speaker 4>got to be on the same planet. Like, like I said,

1050
00:48:28.199 --> 00:48:31.760
<v Speaker 4>one person out of eight, that's whatever, like twelve and

1051
00:48:31.760 --> 00:48:33.480
<v Speaker 4>a half percent. That's a big chunk of your company,

1052
00:48:33.639 --> 00:48:34.920
<v Speaker 4>you know. That is what I'm trying to say.

1053
00:48:35.199 --> 00:48:37.320
<v Speaker 2>Yeah, yeah, you definitely. I mean for all the all

1054
00:48:37.360 --> 00:48:39.159
<v Speaker 2>the boxes that have to be checked to have a

1055
00:48:39.239 --> 00:48:42.440
<v Speaker 2>good product day in and day out, something's gonna fall

1056
00:48:42.519 --> 00:48:46.719
<v Speaker 2>off if somebody's not giving it. They're all and.

1057
00:48:46.760 --> 00:48:48.599
<v Speaker 4>Actually I mean, do we want to shout out the team?

1058
00:48:48.840 --> 00:48:50.960
<v Speaker 4>I mean we shouted out some of them, but just

1059
00:48:51.199 --> 00:48:51.840
<v Speaker 4>anyone else you.

1060
00:48:52.000 --> 00:49:02.960
<v Speaker 2>Oh yeah, yeah, we have help Sasha, Rachel, Caring, Connor, Brad.

1061
00:49:03.800 --> 00:49:07.199
<v Speaker 2>Those are that's our crew. That's every way that I

1062
00:49:07.280 --> 00:49:10.280
<v Speaker 2>love that a lot. Yeah, they did great. Brad is

1063
00:49:10.360 --> 00:49:14.880
<v Speaker 2>in Brad is in the garden. Connor goes back and forth.

1064
00:49:15.480 --> 00:49:18.039
<v Speaker 2>He does kind of a little bit of everything, and

1065
00:49:18.159 --> 00:49:21.639
<v Speaker 2>then Karen Sash and Rachel they're constantly trimming. Rachel came

1066
00:49:21.679 --> 00:49:24.559
<v Speaker 2>with me to meet connect Puff did a great job.

1067
00:49:26.639 --> 00:49:28.760
<v Speaker 2>Actually closed on two deals while I was grabbing.

1068
00:49:29.559 --> 00:49:31.199
<v Speaker 4>I gotta give to you. I gotta give to you now.

1069
00:49:33.559 --> 00:49:37.719
<v Speaker 2>Okay, okay, okay, all right, those are good.

1070
00:49:38.079 --> 00:49:39.760
<v Speaker 3>I mean we were there at the same event and

1071
00:49:39.800 --> 00:49:42.840
<v Speaker 3>we didn't even get the run into that busy how

1072
00:49:42.880 --> 00:49:44.840
<v Speaker 3>busy it is and how great the networking can be

1073
00:49:44.960 --> 00:49:45.920
<v Speaker 3>for everybody out there.

1074
00:49:46.039 --> 00:49:48.760
<v Speaker 2>Yeah. Yeah, our company has taken off since then. Shout

1075
00:49:48.800 --> 00:49:52.440
<v Speaker 2>out to Harry on that. But Harry, Harry is one

1076
00:49:52.599 --> 00:49:55.440
<v Speaker 2>And I made a Facebook post Harry's when I didn't

1077
00:49:55.519 --> 00:49:58.559
<v Speaker 2>know anything about the commercial nothing. Harry is one of

1078
00:49:58.599 --> 00:50:01.880
<v Speaker 2>the people that withou take my call first ring boom

1079
00:50:02.000 --> 00:50:06.039
<v Speaker 2>and talk to me for like forty minutes, and you know,

1080
00:50:06.760 --> 00:50:09.639
<v Speaker 2>he's just been a day one for me. And that's

1081
00:50:09.679 --> 00:50:11.599
<v Speaker 2>why I have his back, you know, like I don't

1082
00:50:11.760 --> 00:50:14.480
<v Speaker 2>not into getting into too much of the drama that

1083
00:50:14.639 --> 00:50:19.119
<v Speaker 2>goes on, you know, but Harry's Harry's been there for me,

1084
00:50:19.440 --> 00:50:21.480
<v Speaker 2>and I'm definitely gonna be there for the people who

1085
00:50:21.719 --> 00:50:22.960
<v Speaker 2>helped me out a lot.

1086
00:50:22.920 --> 00:50:25.760
<v Speaker 5>Of keyboard killers out there, and whenever you're succeeding, there's

1087
00:50:25.800 --> 00:50:27.719
<v Speaker 5>always going to be people hating on you, whether it's

1088
00:50:27.760 --> 00:50:28.440
<v Speaker 5>from envy or.

1089
00:50:28.519 --> 00:50:30.840
<v Speaker 4>Just pure they actually have beef with you. So it's

1090
00:50:30.880 --> 00:50:32.679
<v Speaker 4>like that's the problem with me, Like like reading the

1091
00:50:32.760 --> 00:50:34.480
<v Speaker 4>things online and be like, oh, that must be true.

1092
00:50:34.679 --> 00:50:35.679
<v Speaker 4>It's the Internet.

1093
00:50:36.320 --> 00:50:38.760
<v Speaker 5>Yeah, yeah, I mean you got to kind of sin

1094
00:50:38.880 --> 00:50:40.639
<v Speaker 5>through and like you said, you got to treat people

1095
00:50:40.719 --> 00:50:41.480
<v Speaker 5>how they treat like.

1096
00:50:42.280 --> 00:50:44.239
<v Speaker 4>You got to make your own judgments on people, you know,

1097
00:50:44.400 --> 00:50:45.400
<v Speaker 4>And Harry's been good to.

1098
00:50:45.519 --> 00:50:47.960
<v Speaker 5>Us, and like, you know, we we were the first one,

1099
00:50:48.480 --> 00:50:50.159
<v Speaker 5>you know, we saw meet Puff when it was like

1100
00:50:50.519 --> 00:50:51.519
<v Speaker 5>twenty people.

1101
00:50:51.440 --> 00:50:55.599
<v Speaker 2>Yeah, twenty vendors and now yeah yeah for me, yeah,

1102
00:50:55.599 --> 00:50:57.519
<v Speaker 2>I want to be cool with everybody. If somebody does

1103
00:50:57.599 --> 00:51:00.880
<v Speaker 2>me wrong, I just distance myself, you know, happening in

1104
00:51:00.960 --> 00:51:03.719
<v Speaker 2>front of me to somebody else, you know what I mean. So, yeah,

1105
00:51:03.760 --> 00:51:06.360
<v Speaker 2>I don't. I don't fall into the tribalism of you know,

1106
00:51:06.519 --> 00:51:08.400
<v Speaker 2>so and so hates them, So I hate them, you

1107
00:51:08.480 --> 00:51:09.840
<v Speaker 2>know I did when I was much younger.

1108
00:51:10.000 --> 00:51:14.880
<v Speaker 4>Followers man, Yeah, not a sheef my own d yeah, facts.

1109
00:51:14.599 --> 00:51:16.519
<v Speaker 2>Yeah, yeah, so he's really helped me out.

1110
00:51:17.960 --> 00:51:21.800
<v Speaker 3>That's good. Do you have anything else I've come in

1111
00:51:21.880 --> 00:51:25.599
<v Speaker 3>with Ax? You drove into concentrates he's talking about expanding.

1112
00:51:25.880 --> 00:51:27.199
<v Speaker 3>I mean, is there anything we missed on.

1113
00:51:27.320 --> 00:51:29.639
<v Speaker 4>That before we get out of here? Yeah, we're towards

1114
00:51:29.639 --> 00:51:29.840
<v Speaker 4>the end.

1115
00:51:30.000 --> 00:51:31.480
<v Speaker 3>We have like another funny question that.

1116
00:51:31.920 --> 00:51:34.800
<v Speaker 2>Okay, yeah, we definitely yeah. I mean I would say,

1117
00:51:35.440 --> 00:51:37.840
<v Speaker 2>I would say, you know, one thing I want people

1118
00:51:37.880 --> 00:51:40.760
<v Speaker 2>to know is that things that we put our money

1119
00:51:40.840 --> 00:51:45.480
<v Speaker 2>in support behind are the ladies in order to kind

1120
00:51:45.480 --> 00:51:49.440
<v Speaker 2>of honor AVA, the ladies who belonged to the PS society.

1121
00:51:50.519 --> 00:51:58.679
<v Speaker 2>Society yeah squat out there. Yeah, so we do things

1122
00:51:58.800 --> 00:52:04.039
<v Speaker 2>to promote some of their events. We our partnership is

1123
00:52:04.199 --> 00:52:06.559
<v Speaker 2>kind of new, but this is the first year, Like

1124
00:52:06.639 --> 00:52:08.519
<v Speaker 2>I said, I could get out here full time. So

1125
00:52:09.039 --> 00:52:11.440
<v Speaker 2>I was looking for a way to honor AVA and

1126
00:52:11.800 --> 00:52:14.559
<v Speaker 2>women in the industry, and then on the flip side

1127
00:52:14.639 --> 00:52:17.199
<v Speaker 2>with guys, I'm always on there and looking for ways

1128
00:52:17.239 --> 00:52:21.639
<v Speaker 2>to promote mental health, specifically in men who have experienced

1129
00:52:21.719 --> 00:52:24.960
<v Speaker 2>trauma and still need to function. When I have passed,

1130
00:52:25.599 --> 00:52:28.760
<v Speaker 2>I just didn't know where to go. There wasn't a

1131
00:52:28.760 --> 00:52:32.320
<v Speaker 2>lot of resources online or otherwise. And so when she

1132
00:52:32.440 --> 00:52:36.960
<v Speaker 2>passes eighteen. I had, I had a tremendous amount of

1133
00:52:37.000 --> 00:52:39.760
<v Speaker 2>support at first, and then everybody kind of goes back

1134
00:52:39.760 --> 00:52:43.119
<v Speaker 2>to their lives and there's just not a lot of

1135
00:52:43.199 --> 00:52:45.039
<v Speaker 2>material resources for them in general.

1136
00:52:45.239 --> 00:52:47.000
<v Speaker 5>So I mean, we got in, we got real before

1137
00:52:47.159 --> 00:52:49.639
<v Speaker 5>the cameras and everything got recorded. But that that's such

1138
00:52:49.679 --> 00:52:51.800
<v Speaker 5>a big thing as mental health. And I mean it's like,

1139
00:52:52.760 --> 00:52:54.960
<v Speaker 5>you know, men struggle to with their own things, you know.

1140
00:52:55.199 --> 00:52:57.639
<v Speaker 5>I mean, you know, everyone struggles with their own things,

1141
00:52:57.719 --> 00:52:59.960
<v Speaker 5>and it's it's not right to sit there and compare.

1142
00:53:00.440 --> 00:53:02.320
<v Speaker 4>Everyone's got their own things, you know.

1143
00:53:02.480 --> 00:53:05.000
<v Speaker 2>Yeah, yeah, it's I think, you know, it's just kind

1144
00:53:05.039 --> 00:53:08.119
<v Speaker 2>of been crammed down our throat to not verbalize it,

1145
00:53:08.159 --> 00:53:10.119
<v Speaker 2>which is like one of the healthiest ways.

1146
00:53:10.480 --> 00:53:12.400
<v Speaker 4>You said generational. You're not supposed to talk about it

1147
00:53:12.440 --> 00:53:14.199
<v Speaker 4>as yeah, it makes you less of a man, like

1148
00:53:14.280 --> 00:53:15.719
<v Speaker 4>about how my dad was, you know.

1149
00:53:16.000 --> 00:53:18.599
<v Speaker 2>Yeah, but if you look at the rate of specifically

1150
00:53:18.679 --> 00:53:26.119
<v Speaker 2>in men who experience sudden death extreme trauma, the rate

1151
00:53:26.199 --> 00:53:30.199
<v Speaker 2>of suicide is off the charts when compared to other demographics.

1152
00:53:30.239 --> 00:53:32.199
<v Speaker 2>So so I want to make sure I do my

1153
00:53:32.320 --> 00:53:35.280
<v Speaker 2>part use my experience of going through losing a child

1154
00:53:36.639 --> 00:53:39.760
<v Speaker 2>to help other people. It gives me purpose, you know,

1155
00:53:39.840 --> 00:53:41.519
<v Speaker 2>and I do have faith that I'll see her again,

1156
00:53:41.679 --> 00:53:44.599
<v Speaker 2>so I just keep on keeping on until that day.

1157
00:53:44.880 --> 00:53:47.199
<v Speaker 5>Hey man, that's a blessing because like you said, you

1158
00:53:47.280 --> 00:53:49.679
<v Speaker 5>can become bitter or you can be better, right, And

1159
00:53:50.440 --> 00:53:52.400
<v Speaker 5>just a blessing that you can pay it forward, especially

1160
00:53:52.480 --> 00:53:54.239
<v Speaker 5>with you know, medicine.

1161
00:53:54.400 --> 00:53:56.320
<v Speaker 2>Yeah. Yeah, I'm gonna do my part in any way

1162
00:53:56.360 --> 00:53:58.519
<v Speaker 2>I can. Awesome.

1163
00:53:58.519 --> 00:54:02.400
<v Speaker 3>I love hearing that. Man. I respect everything you've been

1164
00:54:02.440 --> 00:54:05.079
<v Speaker 3>doing for the Flower, for men's mental health and respecting

1165
00:54:05.079 --> 00:54:08.760
<v Speaker 3>your daughter able and progressing that way. I mean, I

1166
00:54:08.800 --> 00:54:10.960
<v Speaker 3>think it's huge what you're doing, and I appreciate you

1167
00:54:11.000 --> 00:54:13.880
<v Speaker 3>coming on sharing your story and everything with us. Do

1168
00:54:13.960 --> 00:54:15.559
<v Speaker 3>you want to ask you one last question?

1169
00:54:15.760 --> 00:54:19.239
<v Speaker 4>Do you want to ask you a question?

1170
00:54:19.920 --> 00:54:22.679
<v Speaker 3>So imagine if you're grinding smoke. We didn't even ask

1171
00:54:22.760 --> 00:54:24.519
<v Speaker 3>you what's your favorite way to smoke? Yeah?

1172
00:54:25.000 --> 00:54:27.760
<v Speaker 2>I was a flower guy, Flower guy Flower.

1173
00:54:28.679 --> 00:54:30.800
<v Speaker 5>Maybe we should keep mark of this, like we should

1174
00:54:30.840 --> 00:54:33.360
<v Speaker 5>have like an open every single episode.

1175
00:54:33.920 --> 00:54:35.000
<v Speaker 4>Hundreds of people.

1176
00:54:37.000 --> 00:54:43.360
<v Speaker 3>Hired intern to do that because I really like that

1177
00:54:43.400 --> 00:54:47.239
<v Speaker 3>idea because we could do it. But okay, so imagine

1178
00:54:47.239 --> 00:54:51.039
<v Speaker 3>you're grinding up some ice cuss, you're breaking up and gone.

1179
00:54:51.119 --> 00:54:54.000
<v Speaker 3>Jeanie pops out and he grants you one wish to

1180
00:54:54.239 --> 00:54:56.760
<v Speaker 3>change anything within the cannabis industry. What would you wish for?

1181
00:54:57.079 --> 00:55:04.159
<v Speaker 2>M tough one. Yeah, that's why we have we ask

1182
00:55:04.280 --> 00:55:07.400
<v Speaker 2>if I've got I've gotta it's got to be one

1183
00:55:07.719 --> 00:55:11.519
<v Speaker 2>one wish. I'm trying to kill birds with one stone.

1184
00:55:11.599 --> 00:55:20.719
<v Speaker 2>And however this, yeah, its sentence five paragraphs really.

1185
00:55:22.880 --> 00:55:23.440
<v Speaker 4>English teacher.

1186
00:55:25.079 --> 00:55:28.199
<v Speaker 2>Well, I would say if I could get rid of anything,

1187
00:55:28.280 --> 00:55:32.519
<v Speaker 2>it would be get rid of egos. Just have people

1188
00:55:32.599 --> 00:55:36.079
<v Speaker 2>come in and beat be about their effort. Let that

1189
00:55:36.239 --> 00:55:38.079
<v Speaker 2>define them and how they treat people.

1190
00:55:38.800 --> 00:55:40.440
<v Speaker 4>I love that one. I haven't heard that.

1191
00:55:42.360 --> 00:55:43.719
<v Speaker 2>Let me get let me get the little clapp.

1192
00:55:45.800 --> 00:55:49.719
<v Speaker 4>Yeah, he's like, yeah, I feel I feel Yeah, I

1193
00:55:49.800 --> 00:55:50.199
<v Speaker 4>feel here.

1194
00:55:50.360 --> 00:55:50.519
<v Speaker 3>Yeah.

1195
00:55:50.559 --> 00:55:51.039
<v Speaker 4>But I mean.

1196
00:55:53.760 --> 00:55:56.440
<v Speaker 2>I think, I think the I think the biggest thing,

1197
00:55:56.639 --> 00:56:00.159
<v Speaker 2>you know, like we talked about before, is not you know,

1198
00:56:00.239 --> 00:56:03.559
<v Speaker 2>too many people identify with like the result. You know,

1199
00:56:03.719 --> 00:56:05.599
<v Speaker 2>like if you become really wealthy all of a sudden,

1200
00:56:05.599 --> 00:56:07.960
<v Speaker 2>you believe you're better. If you are a good grower,

1201
00:56:08.039 --> 00:56:10.119
<v Speaker 2>you're better. But really, I mean, we're all on the

1202
00:56:10.159 --> 00:56:13.000
<v Speaker 2>same level. We all struggle with the same stuff. And

1203
00:56:13.400 --> 00:56:16.559
<v Speaker 2>if your flower is good, you don't need to. You

1204
00:56:16.639 --> 00:56:18.440
<v Speaker 2>don't need to do certain things. You don't need to

1205
00:56:18.480 --> 00:56:19.920
<v Speaker 2>be loud about it. You just need to get it

1206
00:56:19.960 --> 00:56:22.960
<v Speaker 2>in the hands of the right people and let them decide.

1207
00:56:23.519 --> 00:56:26.280
<v Speaker 2>So yeah, usually if you've got to scream about it,

1208
00:56:27.000 --> 00:56:30.119
<v Speaker 2>it's probably not the case. So I got to come

1209
00:56:30.159 --> 00:56:31.840
<v Speaker 2>in here and scream and tell you I'm the best

1210
00:56:31.880 --> 00:56:34.199
<v Speaker 2>at something. I'm probably not the best.

1211
00:56:36.719 --> 00:56:39.320
<v Speaker 4>Of some of the worst of the loudest. You know

1212
00:56:39.360 --> 00:56:41.280
<v Speaker 4>where you get that ego from, I don't know.

1213
00:56:41.719 --> 00:56:43.639
<v Speaker 3>Yeah, just different, I don't know.

1214
00:56:44.079 --> 00:56:46.320
<v Speaker 2>Yeah, So that's what that's what I would change. Give

1215
00:56:46.360 --> 00:56:48.519
<v Speaker 2>the smaller people who are who are doing it for

1216
00:56:48.599 --> 00:56:51.519
<v Speaker 2>the right reasons a shot, test their product out. If

1217
00:56:51.639 --> 00:56:54.000
<v Speaker 2>the product doesn't fit, be cool about it, but let

1218
00:56:54.079 --> 00:56:56.159
<v Speaker 2>them know the truth and keep it moving.

1219
00:56:56.440 --> 00:56:58.280
<v Speaker 4>Oh yeah, love that. Love that.

1220
00:56:58.440 --> 00:57:01.719
<v Speaker 3>I don't know how to appreciate it, man, No, understand that. No, Eddie,

1221
00:57:01.760 --> 00:57:02.400
<v Speaker 3>thank you for coming on.

1222
00:57:04.280 --> 00:57:05.400
<v Speaker 4>And what was the handle again?

1223
00:57:05.480 --> 00:57:08.079
<v Speaker 5>It said it's Apex Land, Apex Lanc. Yes, I just

1224
00:57:08.119 --> 00:57:10.360
<v Speaker 5>want to say that because you know, first I want

1225
00:57:10.360 --> 00:57:11.960
<v Speaker 5>to say, if so, you go check them out. Check

1226
00:57:12.000 --> 00:57:14.239
<v Speaker 5>out the ice Cush that's my recommendation for sure. Check

1227
00:57:14.280 --> 00:57:16.119
<v Speaker 5>out the cherry Bomb. You know, We're gonna check out

1228
00:57:16.159 --> 00:57:20.199
<v Speaker 5>the Purple Dreams right after. So yes, shout out to

1229
00:57:20.199 --> 00:57:22.920
<v Speaker 5>all our partner shout out Lost Coast Plant Therapy. We're

1230
00:57:22.960 --> 00:57:25.719
<v Speaker 5>so excited to have them board Old school Organics.

1231
00:57:26.559 --> 00:57:32.760
<v Speaker 3>Okay, I was gonna Kinship Cannabis and UH nine boom.

1232
00:57:32.800 --> 00:57:34.480
<v Speaker 3>I was going to use the chromo codes though. For

1233
00:57:34.920 --> 00:57:37.519
<v Speaker 3>Lost Coast, I can my can of twenty save twenty

1234
00:57:37.559 --> 00:57:41.159
<v Speaker 3>percent off, and then for uh high nine it's just

1235
00:57:41.239 --> 00:57:44.000
<v Speaker 3>my can of cast now, which is I believe twenty

1236
00:57:44.039 --> 00:57:44.480
<v Speaker 3>percent off.

1237
00:57:44.559 --> 00:57:46.039
<v Speaker 4>Yeah, purpose, and.

1238
00:57:46.119 --> 00:57:48.039
<v Speaker 3>That note thank again that if coming on appreciate you

1239
00:57:48.079 --> 00:57:49.880
<v Speaker 3>will definitely come out to Land check out the girl

1240
00:57:50.559 --> 00:57:54.360
<v Speaker 3>not great me cut you off, and that's always your advocate.

1241
00:57:54.480 --> 00:57:56.039
<v Speaker 3>Educate and inspire the next time you