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<v Speaker 1>Seven oh seven here at fifty five krc DE talk station,

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<v Speaker 1>Brian Thomas switching everyone a very happy Friday and continuing

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<v Speaker 1>our Friday theme which is always Tech Friday with Dave Hatter,

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<v Speaker 1>we were moving over to artificial intelligence. My next guest,

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<v Speaker 1>Greg Phillips. You probably know and my listening audience is

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<v Speaker 1>familiar with the docu drama two thousand Mules. He happened

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<v Speaker 1>to have been executive producer and co starred in that.

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<v Speaker 1>But you also know may not know him, because we're

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<v Speaker 1>going to talking about his company, ground Fusion AI, which

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<v Speaker 1>apparently revolutionizes target targeted political engagement. They have data on

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<v Speaker 1>two hundred and eleven million voters and like what billions

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<v Speaker 1>of data points. Welcome to the program, Greg Phillips. It's

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<v Speaker 1>a pleasure to have you on today.

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<v Speaker 2>I appreciate it so much.

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<v Speaker 1>Okay, first off, you have you have data in your

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<v Speaker 1>in your website is ground fusion dot AI. My listeners

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<v Speaker 1>want to go there. It's it's it's mind boggling how

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<v Speaker 1>much information you have. Over one hundred billion would be

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<v Speaker 1>data elements and two hundred and eleven million voter data information?

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<v Speaker 1>Have I got that right?

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<v Speaker 2>Yeah? You do?

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<v Speaker 3>We we really got tired of getting beat by the

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<v Speaker 3>other side because they've been doing things.

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<v Speaker 2>Like this US for all these years. Obama did it,

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<v Speaker 2>everybody does it.

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<v Speaker 3>And so my partner Katherine Ingelbrickt and I just decided,

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<v Speaker 3>you know what, we're going to build our own. So

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<v Speaker 3>we started collecting data back years ago. We've got as

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<v Speaker 3>as you point out, we have two hundred and eleven

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<v Speaker 3>million registered voters in America. We have the entire country

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<v Speaker 3>geo coded. We have cell phones, we have email addresses,

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<v Speaker 3>we have consumer type data.

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<v Speaker 2>What do people like, what do people do? We have

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<v Speaker 2>know we know if they're you know.

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<v Speaker 3>If they're pro gun, if they're pro you know, if

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<v Speaker 3>they're if they have a faith base. And and we're

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<v Speaker 3>able to not just put it all together and be

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<v Speaker 3>able to pull out, say everybody in Cincinnati that's over

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<v Speaker 3>sixty five and.

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<v Speaker 2>Is widowed. That that's that's what's called a target.

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<v Speaker 3>What we have the ability to do because not only

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<v Speaker 3>do we have all the data, but we have a

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<v Speaker 3>very sophisticated analytics underpinning that we can go in and

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<v Speaker 3>do micro targeting. So I could tell you everybody in

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<v Speaker 3>Cincinnati that's over sixty five and widowed, and on a

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<v Speaker 3>fixed income, and that likes the reds and that does

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<v Speaker 3>this and does that, And we can take that out

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<v Speaker 3>to forty seven different data elements and do it at scale,

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<v Speaker 3>so we could do it not just in Cincinnati, but

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<v Speaker 3>all over the country for anyone to fit that category.

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<v Speaker 3>And then we can send them a text, we can

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<v Speaker 3>send them an email, we can send their information out

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<v Speaker 3>to our vaun tears to make calls. And so it's

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<v Speaker 3>absolutely game changing. In forty four years in this business,

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<v Speaker 3>I've never not only seen anything like it, I've certainly

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<v Speaker 3>never had an opportunity to use something like it.

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<v Speaker 2>And it absolutely is changing the game for us this year.

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<v Speaker 1>Well, the context in which I can see this is

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<v Speaker 1>most valuable, and you're talking with someone who is in

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<v Speaker 1>no way, shape or form anything related to it. A

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<v Speaker 1>tech guy, I mean, I try to avoid it. It

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<v Speaker 1>all costs me quite candid with you. But in the

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<v Speaker 1>old days, I would say you had to blanket like

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<v Speaker 1>with a mail or you just sent it to literally

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<v Speaker 1>every address and hope that you know, you made some

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<v Speaker 1>good with somebody who was maybe capable of being influenced

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<v Speaker 1>and undecided voter. But it had to go out to

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<v Speaker 1>all the addresses. Now with your ground Fusion AI platform,

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<v Speaker 1>it seems to me that by doing this data analytics,

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<v Speaker 1>you can find the voters that appear to be the

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<v Speaker 1>ones who are independent, who maybe are swing voters, and

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<v Speaker 1>so you could you could go after the ones. You know,

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<v Speaker 1>that guy over there is a diehard Republicans, voted Republican,

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<v Speaker 1>you know for the last you know, ten, twelve, fourteen elections.

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<v Speaker 1>And that guy over there is a diehard Democrat. You

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<v Speaker 1>know what organizations he supports and belongs to. He's never

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<v Speaker 1>going to be convinced. But here's a big group of

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<v Speaker 1>people you might be able to influence with some sort

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<v Speaker 1>of targeted advertisings. Have I got that down sort of right?

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<v Speaker 2>Yeah, you got it exactly right.

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<v Speaker 3>And even better than that, we can create targeted messages

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<v Speaker 3>at each one of those individual groups. So that group

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<v Speaker 3>that I described earlier, we may we may send a look,

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<v Speaker 3>she's destroying us with their inflationary policies. A younger group,

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<v Speaker 3>we may send out something completely different that is targeted

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<v Speaker 3>at young people that just says, look, the reason you

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<v Speaker 3>can't buy a house and you'll never be able to

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<v Speaker 3>buy a house is Kamala Harris. And so we can

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<v Speaker 3>take those kind of cohorts and blend them and get

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<v Speaker 3>them available, make them available to campaign, but not just

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<v Speaker 3>make them available, but deliver those messages. That's sort of

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<v Speaker 3>on the get out the vote side and the political

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<v Speaker 3>side on the other side. Katherine Ingelbrackt, my partner who

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<v Speaker 3>runs a called True the Vote, who is also.

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<v Speaker 2>In the movie with Yeah, yeah, we.

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<v Speaker 3>Are able to not just do what we're doing on

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<v Speaker 3>the political side, but we can take this data and

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<v Speaker 3>do it.

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<v Speaker 2>On the election integrity side.

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<v Speaker 3>So we have built apps on top of it so

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<v Speaker 3>groups like Catherines can go use. We have an app

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<v Speaker 3>called IV three IV three dot us. Katherine and her

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<v Speaker 3>team just completed a project to clean a million ineligible

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<v Speaker 3>voters off of the roles across the United States and

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<v Speaker 3>the most amazing project I've ever seen. And again it's

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<v Speaker 3>just another way to use the quality data and the

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<v Speaker 3>capability we have to be able to deliver these answers

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<v Speaker 3>in real time.

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<v Speaker 1>So in essence, she you, we're doing the work of

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<v Speaker 1>the Secretary of State's office.

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<v Speaker 3>Yeah, exactly, And in fact it was her volunteers that

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<v Speaker 3>were doing it. So we created an app that would

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<v Speaker 3>allow somebody to sit it them on their phone. We'd

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<v Speaker 3>have to enroll them and get them all set up

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<v Speaker 3>in their county. But once they were set up in

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<v Speaker 3>our system, we would serve them record by by record,

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<v Speaker 3>just in a row. They could do one or they

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<v Speaker 3>could do one hundred and one. We had a few

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<v Speaker 3>people do over ten thousand challenges in their county, and

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<v Speaker 3>we would serve up the information that we had said, Okay,

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<v Speaker 3>this person doesn't live here anymore, this person lives in

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<v Speaker 3>Georgia and they voted in Georgia in twenty twenty two.

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<v Speaker 2>They don't need to be on the.

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<v Speaker 3>Rolls, And so we would create the mechanism for them

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<v Speaker 3>to be able to challenge that person who had already moved.

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<v Speaker 2>And send it along to the county and or the

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<v Speaker 2>secretary state in what state they were in. I think

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<v Speaker 2>there are thirty one hundred or so.

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<v Speaker 3>Counties in the United States, and we cleaned ineligible voters

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<v Speaker 3>off of eighteen hundred counties, one hundred counties, more than

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<v Speaker 3>a million people. Yeah, it's really really exciting, and and.

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<v Speaker 2>You know, part of it is.

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<v Speaker 3>Just an overall effort to give people the tools. People

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<v Speaker 3>in America are awake now, they want to help, and

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<v Speaker 3>so if you give.

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<v Speaker 2>Them an opportunity to get out and help.

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<v Speaker 3>You know, some people might want to work on their phone,

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<v Speaker 3>maybe a little a little introverted. We have other apps

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<v Speaker 3>that plug into the database that allow people to go

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<v Speaker 3>out and do that door knocking that I was talking about. Yeah,

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<v Speaker 3>and as you point out, instead of knocking on every

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<v Speaker 3>single door in the neighborhood, well you really only need

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<v Speaker 3>to knock on these twenty doors. And so give them that,

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<v Speaker 3>give them the maps, give them everything that they need.

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<v Speaker 3>We have a little survey capability inside of the system

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<v Speaker 3>so that we can create those surveys when they go

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<v Speaker 3>knock on the door, say hey, Greg Phillips, is I'm

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<v Speaker 3>working with Greg Phillips. He's running for school board. You know,

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<v Speaker 3>have you heard of him?

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<v Speaker 2>Yes?

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<v Speaker 3>Okay, mark that on the phone. You know, would you

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<v Speaker 3>consider voting for him if you knew that, you know

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<v Speaker 3>that he supported you know this, this and this and

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<v Speaker 3>so having that is great and having those answers is great.

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<v Speaker 3>But now we can take that and put that back

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<v Speaker 3>into the system. And so then when they're when they're

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<v Speaker 3>wanting to send out messages to people who answered yes

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<v Speaker 3>to all three of those questions for five of those questions.

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<v Speaker 3>They simply just hit a button and it's out the door,

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<v Speaker 3>and we're contacting them in real time.

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<v Speaker 2>With this message.

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<v Speaker 1>Absolutely amazing, it's just.

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<v Speaker 2>Yeah, it's it's it's true. It's truly game changing.

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<v Speaker 1>And now I speak with Americans for Prosperity regularly on

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<v Speaker 1>the Morning show and they have an entity AFP action

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<v Speaker 1>dot com and their job is to get people my listeners.

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<v Speaker 1>Anybody who wants to help out, to become door knockers

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<v Speaker 1>to spread the information, would an organization like AFP Action

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<v Speaker 1>contact you so they know which doors to knock on?

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<v Speaker 1>I mean, are they doing I don't know if you're

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<v Speaker 1>familiar with the Americans for Prosperity, but it seems to

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<v Speaker 1>me like that's the best possible place to go is

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<v Speaker 1>your organization, because you have all these data points, they

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<v Speaker 1>want to do the door knocking work. You're not going

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<v Speaker 1>out knocking on doors, greguar So, I presume that's not

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<v Speaker 1>the goal of ground fusion, but it's to provide the

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<v Speaker 1>opportunity for that targeted door knocking or targeted messaging. So

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<v Speaker 1>any organization out there like AFP would be working with you, I imagine.

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<v Speaker 2>Yeah they are.

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<v Speaker 3>And while AFP in particular, we have an opportunity to

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<v Speaker 3>speak with them. We have groups all over the country

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<v Speaker 3>that we are providing now the data to or providing

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<v Speaker 3>the tools.

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<v Speaker 2>And the best thing about it is because some.

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<v Speaker 3>Of these people, including AFP by the way, have some

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<v Speaker 3>of their own tools, we can just give them the

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<v Speaker 3>data and they can run it through their tools.

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<v Speaker 2>Ours happens to be. We built our.

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<v Speaker 3>Own mapping system because we didn't want Tom refterply on

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<v Speaker 3>Google or anybody else. So we've done a lot of

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<v Speaker 3>things in OURS that are interesting. But again, we're not

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<v Speaker 3>interested in you fame or fortune or anything else in this.

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<v Speaker 3>We want to work with as many groups as we can.

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<v Speaker 3>Athrones working with Moms to Liberty on an election integrity

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<v Speaker 3>project right now around the United States, we're doing individual

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<v Speaker 3>state based projects. We even have a project called Community

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<v Speaker 3>Data Grants where that guy was talking to you baby

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<v Speaker 3>running for school board that example I gave earlier, Well,

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<v Speaker 3>what if it wasn't me, what if it was somebody else.

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<v Speaker 3>The hardest part about running down ballot is a lot

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<v Speaker 3>of these people have never run before. They don't have data,

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<v Speaker 3>they don't have tools, they don't know who the FP is,

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<v Speaker 3>they can't do anything right. We created a mechanism to

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<v Speaker 3>get those down ballot races that they're voters, the voters

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<v Speaker 3>that fit their needs and their profiles, and just give

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<v Speaker 3>it to them, because I'll tell you what if we

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<v Speaker 3>moved the needle down ballot. Let's say we had a

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<v Speaker 3>thousand races around the country, which we're close to being

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<v Speaker 3>at right now, a thousand down ballot races, and we

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<v Speaker 3>can change just one hundred, one hundred, or put one

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<v Speaker 3>hundred ballots on our side of the scoreboard for those

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<v Speaker 3>hundred thousand people. If you don't think that's going to

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<v Speaker 3>move the needle on the up ballot side, the.

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<v Speaker 2>Presidential side, oh yeah, or the Senate side.

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<v Speaker 3>Or you know, you guys have some really more races

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<v Speaker 3>in Alia this year and in Kentucky. We're doing some

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<v Speaker 3>amazing work and pretty much put throughout your listening area.

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<v Speaker 2>It's really.

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<v Speaker 3>There's a way to make this benefit, not just for

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<v Speaker 3>the president, not just for these guys ladies running for

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<v Speaker 3>governors or senators or congress or whatever they're doing.

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<v Speaker 2>But that down ballot stuff is going to move.

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<v Speaker 3>The needle and make a difference in a way that

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<v Speaker 3>we have never seen on our side.

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<v Speaker 1>In all of my lifetimee No, without question, and going

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<v Speaker 1>back to down ball races, usually they're very low funded,

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<v Speaker 1>not a whole lot of people, you know, making massive

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<v Speaker 1>campaign contributions to them. Folks can barely afford to get

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<v Speaker 1>yard signs out and pay for those, let alone come

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<v Speaker 1>up with critical breakdown analysis that you're doing at ground Fusion.

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<v Speaker 1>It's just wow. I agree with you. This sounds truly

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<v Speaker 1>truly game changing. And you do work. I mean the

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<v Speaker 1>front page of your website specifically mentioned conservative campaign you're

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<v Speaker 1>working for and in the interest of conservative individuals and organizations.

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<v Speaker 2>It sounds Yeah.

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<v Speaker 3>We've spent a lot of time really segmenting and figuring

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<v Speaker 3>out sort of who we wanted to go with and

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<v Speaker 3>how we wanted to do this, and it's the reason

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<v Speaker 3>that we decided to move to the community data grants.

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<v Speaker 2>You know.

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<v Speaker 3>Working on the presidential race and working in these senate

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<v Speaker 3>races and statewide races broadly and all the way down

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<v Speaker 3>to Congress is pretty easy, right. I mean, we can

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<v Speaker 3>go out and calling people, we know a lot of

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<v Speaker 3>folks have been in this business a long time, and

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<v Speaker 3>we can get those campaigns up.

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<v Speaker 2>But by far the most gratifying work that we're.

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<v Speaker 3>Doing right now, and the most meaningful work, in my opinion,

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<v Speaker 3>is through these community data grants.

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<v Speaker 2>Many of these.

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<v Speaker 3>Races are nonpartisan, right if you've got a school board

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<v Speaker 3>races as they could be able to in many states,

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<v Speaker 3>you can't tell those Republicans or Democrats, and so you

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<v Speaker 3>need to know who those people are. So going out

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<v Speaker 3>and doing that level of work figuring out who are

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<v Speaker 3>the people we need to be supporting across the across

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<v Speaker 3>the state. We're doing a project down in Alabama with

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<v Speaker 3>the chairman or well with them, but they helped us

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<v Speaker 3>target some of the district chairman of the Alabama GOP,

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<v Speaker 3>I mean John Wall John and I got together and

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<v Speaker 3>figured out I think it's sixty eight different races down ballot,

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<v Speaker 3>all of them nothing above say.

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<v Speaker 2>A county level election. We found sixty eight.

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<v Speaker 3>Up in Alabama that we believed that if we were

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<v Speaker 3>all these up, it can turn it can it can

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<v Speaker 3>flip at least one congressional district from A from A

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<v Speaker 3>from ded R and so. And even though it's not partisan,

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<v Speaker 3>we were able to use our data to say there's

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<v Speaker 3>no way that this district, uh, you know, should this

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<v Speaker 3>county should be represented by people that are you know,

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<v Speaker 3>have all these vote policies right, these ideas on kids

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<v Speaker 3>and things should shouldn't be teaching them and should should

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<v Speaker 3>be showing them.

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<v Speaker 2>And we're able to go then into that county.

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<v Speaker 3>We're across that that those down ballot races in a

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<v Speaker 3>congressional district and finding sixty races that that all we

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<v Speaker 3>asked them to do is look, just use our data

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<v Speaker 3>to to your right, because we already.

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<v Speaker 2>Know that they support the type or that.

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<v Speaker 3>They're going to be supported by the type of people

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<v Speaker 3>that would vote for uh, you know who who the

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<v Speaker 3>you know up ballot races.

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<v Speaker 1>Are Yeah, help me, help you here. You are Community

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<v Speaker 1>grand Program, Greg Phillips and it listen. I could probably

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<v Speaker 1>talk to you for hours. I am out of time,

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<v Speaker 1>but I'm going to recommend my listeners check it out.

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<v Speaker 1>I know there's a lot of races going on that

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<v Speaker 1>can certainly use your data and your information. Ground Fusion

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<v Speaker 1>Dot a I is where you find Greg and his team.

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<v Speaker 1>Greg's been fascinating conversation. I wish you all, I think,

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<v Speaker 1>thank you for what you're doing first off, but wesh

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<v Speaker 1>you all the luck with the upcoming November election. And

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<v Speaker 1>I know we'll be hearing about you and from you again,

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<v Speaker 1>I hope soon. Thank you so much, My pleasure, Greg,

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<v Speaker 1>my pleasure. It's coming up in seven twenty two fifty

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<v Speaker 1>five Krcity Talk Station,
