Speaker 1: Something you should go. Something you should know is brought
Speaker 1: to you by Genesisgoldira dot com. That's also something you
Speaker 1: should know. You can put your retirement plan. I'm the
Speaker 1: gold Standard. Learn more and get a free gold and
Speaker 1: Silver guide at Genesis gooldr dot com. Excited to have
Speaker 1: a guest today. Dana Isam Johnson and she is a
Speaker 1: trend expert works with Etsy. She's also a jog on
Speaker 1: NBC's Emmy nominated series Making It with Amy Poehler and
Speaker 1: a co host on YouTube's Instant Influencer. So what I'm
Speaker 1: saying is she kind of knows style.
Speaker 2: Thank you. I appreciate that.
Speaker 1: I feel like I'm always like two trends behind Dana.
Speaker 2: People are really moving away from the one size fits
Speaker 2: all approach and really embracing gifts that reflect their own style,
Speaker 2: their own traditions. But one of the standout trends that
Speaker 2: I'm really loving from this past holiday trend report is
Speaker 2: called Nonah Holiday, and it's all about celebrating nostalgias, celebrating
Speaker 2: family traditions. So think about transporting yourself back to Grandma's
Speaker 2: kitchen and then making it your own. So one item
Speaker 2: that I'm really loving are these recipe boards, so you
Speaker 2: can work directly with an Etsy seller, send a picture
Speaker 2: of one of your family's recipes, and they will then
Speaker 2: transfer it onto either a cutting board, a cake stand,
Speaker 2: a breadbasket, warmer, a tea towel, all of these things
Speaker 2: that really allow you to cement your family memories but
Speaker 2: also bring it into today and allow you to take
Speaker 2: your own personal twist on it.
Speaker 1: I've actually seen those before. I've seen some where they'll
Speaker 1: find like a cool font and they'll print it on there.
Speaker 1: But my favorites are the one where it's like grandma's
Speaker 1: handwriting on grandma's recipe card. And now the cool thing
Speaker 1: is usually you know only one person gets to inherit
Speaker 1: that from gramma. Right, Well, now, if there's twelve grandkids,
Speaker 1: they can all get something like this made for their
Speaker 1: kitchen and it's special for each and every one of.
Speaker 2: Them exactly exactly. So it is really about cementing those
Speaker 2: those memories. And I think you know, this is the
Speaker 2: year that you want that person in your life to
Speaker 2: feel seen, to feel like you bought this item just
Speaker 2: for them. You feel good about the purchase, you're supporting
Speaker 2: a small business, and again you're really allowing those memories
Speaker 2: to live on.
Speaker 1: We're rolling into the holidays of twenty twenty five. We're
Speaker 1: almost ready to turn the page to twenty twenty six,
Speaker 1: and you guys already have the color of the year
Speaker 1: twenty twenty six, and I see the first ever texture
Speaker 1: of the year.
Speaker 2: Yeah, So we announced that Patina blue is our twenty
Speaker 2: twenty sixth color of the year. It's beautifully weathered, it's
Speaker 2: time worn. It's still that vibrant blue, but it's aged
Speaker 2: by copper. And so I really love it because it
Speaker 2: has that lived in field and honestly, it's really a
Speaker 2: breath of fresh air. It's a sense of calmness that
Speaker 2: I think we all kind of want in our lives
Speaker 2: right now. And then, for the first time ever, we
Speaker 2: are announcing the texture of the year, and that texture
Speaker 2: of the year is washed linen. And again it pairs
Speaker 2: really nice with Petina blue because it's effortless. It allows
Speaker 2: you to bring this texture not only into your home,
Speaker 2: but also into your wardrobe. Still lived in. It's grievable
Speaker 2: and it's not too fussy. It's really allowing you to
Speaker 2: live in that comfort.
Speaker 1: And the cool thing is this is for twenty twenty six.
Speaker 1: So if you buy this for somebody for the holidays
Speaker 1: this year, you're kind of setting them up, like you know,
Speaker 1: in advance, absolutely.
Speaker 2: And also you're keeping them ahead of the curve. So
Speaker 2: I like that you are feeling cool yourself. And look,
Speaker 2: it is just like our etc. Sellers. I love that
Speaker 2: our sellar community is ahead of the curve when it
Speaker 2: comes to trends. They don't have to follow the traditional
Speaker 2: guidelines of those big box retailers. They really allow their
Speaker 2: creativity to fly freely, and then our community of buyers
Speaker 2: get a chance to discover that and support them and
Speaker 2: then gift it to their loved ones.
Speaker 1: And one of the cool things about Etsy, since we're
Speaker 1: talking about that, is it's a great way to support
Speaker 1: people who are small businesses. And sometimes these are like
Speaker 1: micro small businesses where they work from home and they
Speaker 1: do this as a hobby and a lot of the
Speaker 1: time people will start doing this as like a side
Speaker 1: hustle and then it turns into such a big thing
Speaker 1: that that's their main gig now oh one d percent.
Speaker 2: And I love the fact that there's no one size
Speaker 2: fits model for success on Etsy, because to your point,
Speaker 2: you can literally be doing this as just a creative
Speaker 2: outlet for something fun that you love to do. But
Speaker 2: there are so many sellers that I, you know, have
Speaker 2: built relationships with over the years who just started this
Speaker 2: thing as a creative outlet and then it became their
Speaker 2: full time business and now they are a complete business,
Speaker 2: you know, and working to fulfill and untapped dream that
Speaker 2: they didn't even know they had.
Speaker 1: And for people who are saying, hey, John, I want
Speaker 1: to shop local, guess what I love that. I love
Speaker 1: it when people shop local. And the cool thing is
Speaker 1: on Etsy, you can find people in your area who
Speaker 1: are selling on Etsy, so you can absolutely shop local
Speaker 1: through that as well.
Speaker 2: Absolutely, those filters set the filter to where you want
Speaker 2: to shop from and support that area. The other wonderful
Speaker 2: thing too, is you know, you don't have to leave
Speaker 2: your couch to travel the world if you want to
Speaker 2: shop on ets across the pond, so you can not
Speaker 2: only tap into your local communities, but also say, Okay,
Speaker 2: I'm not getting on a plane to go across the world,
Speaker 2: but I can shop you know, France, from right here
Speaker 2: on my couch.
Speaker 1: I love it. Dana, Thank you so much for taking
Speaker 1: the time to chat today.
Speaker 2: Thank you so much. Happy holidays to you.
Speaker 1: Absolutely again Dana Issam Johnson. She's a trend expert with
Speaker 1: ETS dot com. In addition to that, she's also a
Speaker 1: judge on NBC's Emmy nominated series Making It with Amy Poehler,
Speaker 1: and she's a co host on YouTube's Instant Influencer. If
Speaker 1: you would like to learn more about ETS, their website
Speaker 1: is ETS E T S y ets dot com. And
Speaker 1: Something you Should Know. Something you Should Know is brought
Speaker 1: to you by Genesis gold Ira dot com. Put your
Speaker 1: retirement plan on the Gold Standard. Get a free Gold
Speaker 1: and Silver guide now at Genesis gooldra dot com.