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<v Speaker 1>Something you should go. Something you should know is brought

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<v Speaker 1>to you by Genesisgoldira dot com. That's also something you

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<v Speaker 1>should know. You can put your retirement plan. I'm the

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<v Speaker 1>gold Standard. Learn more and get a free gold and

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<v Speaker 1>Silver guide at Genesis gooldr dot com. Excited to have

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<v Speaker 1>a guest today. Dana Isam Johnson and she is a

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<v Speaker 1>trend expert works with Etsy. She's also a jog on

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<v Speaker 1>NBC's Emmy nominated series Making It with Amy Poehler and

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<v Speaker 1>a co host on YouTube's Instant Influencer. So what I'm

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<v Speaker 1>saying is she kind of knows style.

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<v Speaker 2>Thank you. I appreciate that.

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<v Speaker 1>I feel like I'm always like two trends behind Dana.

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<v Speaker 2>People are really moving away from the one size fits

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<v Speaker 2>all approach and really embracing gifts that reflect their own style,

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<v Speaker 2>their own traditions. But one of the standout trends that

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<v Speaker 2>I'm really loving from this past holiday trend report is

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<v Speaker 2>called Nonah Holiday, and it's all about celebrating nostalgias, celebrating

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<v Speaker 2>family traditions. So think about transporting yourself back to Grandma's

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<v Speaker 2>kitchen and then making it your own. So one item

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<v Speaker 2>that I'm really loving are these recipe boards, so you

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<v Speaker 2>can work directly with an Etsy seller, send a picture

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<v Speaker 2>of one of your family's recipes, and they will then

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<v Speaker 2>transfer it onto either a cutting board, a cake stand,

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<v Speaker 2>a breadbasket, warmer, a tea towel, all of these things

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<v Speaker 2>that really allow you to cement your family memories but

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<v Speaker 2>also bring it into today and allow you to take

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<v Speaker 2>your own personal twist on it.

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<v Speaker 1>I've actually seen those before. I've seen some where they'll

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<v Speaker 1>find like a cool font and they'll print it on there.

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<v Speaker 1>But my favorites are the one where it's like grandma's

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<v Speaker 1>handwriting on grandma's recipe card. And now the cool thing

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<v Speaker 1>is usually you know only one person gets to inherit

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<v Speaker 1>that from gramma. Right, Well, now, if there's twelve grandkids,

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<v Speaker 1>they can all get something like this made for their

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<v Speaker 1>kitchen and it's special for each and every one of.

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<v Speaker 2>Them exactly exactly. So it is really about cementing those

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<v Speaker 2>those memories. And I think you know, this is the

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<v Speaker 2>year that you want that person in your life to

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<v Speaker 2>feel seen, to feel like you bought this item just

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<v Speaker 2>for them. You feel good about the purchase, you're supporting

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<v Speaker 2>a small business, and again you're really allowing those memories

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<v Speaker 2>to live on.

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<v Speaker 1>We're rolling into the holidays of twenty twenty five. We're

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<v Speaker 1>almost ready to turn the page to twenty twenty six,

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<v Speaker 1>and you guys already have the color of the year

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<v Speaker 1>twenty twenty six, and I see the first ever texture

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<v Speaker 1>of the year.

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<v Speaker 2>Yeah, So we announced that Patina blue is our twenty

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<v Speaker 2>twenty sixth color of the year. It's beautifully weathered, it's

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<v Speaker 2>time worn. It's still that vibrant blue, but it's aged

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<v Speaker 2>by copper. And so I really love it because it

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<v Speaker 2>has that lived in field and honestly, it's really a

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<v Speaker 2>breath of fresh air. It's a sense of calmness that

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<v Speaker 2>I think we all kind of want in our lives

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<v Speaker 2>right now. And then, for the first time ever, we

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<v Speaker 2>are announcing the texture of the year, and that texture

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<v Speaker 2>of the year is washed linen. And again it pairs

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<v Speaker 2>really nice with Petina blue because it's effortless. It allows

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<v Speaker 2>you to bring this texture not only into your home,

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<v Speaker 2>but also into your wardrobe. Still lived in. It's grievable

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<v Speaker 2>and it's not too fussy. It's really allowing you to

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<v Speaker 2>live in that comfort.

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<v Speaker 1>And the cool thing is this is for twenty twenty six.

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<v Speaker 1>So if you buy this for somebody for the holidays

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<v Speaker 1>this year, you're kind of setting them up, like you know,

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<v Speaker 1>in advance, absolutely.

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<v Speaker 2>And also you're keeping them ahead of the curve. So

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<v Speaker 2>I like that you are feeling cool yourself. And look,

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<v Speaker 2>it is just like our etc. Sellers. I love that

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<v Speaker 2>our sellar community is ahead of the curve when it

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<v Speaker 2>comes to trends. They don't have to follow the traditional

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<v Speaker 2>guidelines of those big box retailers. They really allow their

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<v Speaker 2>creativity to fly freely, and then our community of buyers

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<v Speaker 2>get a chance to discover that and support them and

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<v Speaker 2>then gift it to their loved ones.

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<v Speaker 1>And one of the cool things about Etsy, since we're

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<v Speaker 1>talking about that, is it's a great way to support

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<v Speaker 1>people who are small businesses. And sometimes these are like

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<v Speaker 1>micro small businesses where they work from home and they

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<v Speaker 1>do this as a hobby and a lot of the

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<v Speaker 1>time people will start doing this as like a side

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<v Speaker 1>hustle and then it turns into such a big thing

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<v Speaker 1>that that's their main gig now oh one d percent.

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<v Speaker 2>And I love the fact that there's no one size

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<v Speaker 2>fits model for success on Etsy, because to your point,

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<v Speaker 2>you can literally be doing this as just a creative

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<v Speaker 2>outlet for something fun that you love to do. But

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<v Speaker 2>there are so many sellers that I, you know, have

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<v Speaker 2>built relationships with over the years who just started this

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<v Speaker 2>thing as a creative outlet and then it became their

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<v Speaker 2>full time business and now they are a complete business,

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<v Speaker 2>you know, and working to fulfill and untapped dream that

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<v Speaker 2>they didn't even know they had.

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<v Speaker 1>And for people who are saying, hey, John, I want

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<v Speaker 1>to shop local, guess what I love that. I love

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<v Speaker 1>it when people shop local. And the cool thing is

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<v Speaker 1>on Etsy, you can find people in your area who

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<v Speaker 1>are selling on Etsy, so you can absolutely shop local

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<v Speaker 1>through that as well.

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<v Speaker 2>Absolutely, those filters set the filter to where you want

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<v Speaker 2>to shop from and support that area. The other wonderful

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<v Speaker 2>thing too, is you know, you don't have to leave

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<v Speaker 2>your couch to travel the world if you want to

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<v Speaker 2>shop on ets across the pond, so you can not

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<v Speaker 2>only tap into your local communities, but also say, Okay,

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<v Speaker 2>I'm not getting on a plane to go across the world,

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<v Speaker 2>but I can shop you know, France, from right here

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<v Speaker 2>on my couch.

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<v Speaker 1>I love it. Dana, Thank you so much for taking

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<v Speaker 1>the time to chat today.

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<v Speaker 2>Thank you so much. Happy holidays to you.

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<v Speaker 1>Absolutely again Dana Issam Johnson. She's a trend expert with

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<v Speaker 1>ETS dot com. In addition to that, she's also a

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<v Speaker 1>judge on NBC's Emmy nominated series Making It with Amy Poehler,

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<v Speaker 1>and she's a co host on YouTube's Instant Influencer. If

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<v Speaker 1>you would like to learn more about ETS, their website

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<v Speaker 1>is ETS E T S y ets dot com. And

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<v Speaker 1>Something you Should Know. Something you Should Know is brought

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<v Speaker 1>to you by Genesis gold Ira dot com. Put your

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<v Speaker 1>retirement plan on the Gold Standard. Get a free Gold

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<v Speaker 1>and Silver guide now at Genesis gooldra dot com.