Speaker 1: Welcome to Mortgage Talk with Mark Harriston, the program that
Speaker 1: not only talks about mortgages, taxes, and interest rates, but
Speaker 1: Mark and his guest talk real estate trends and your home.
Speaker 1: He also answers your mortgage questions to help you make
Speaker 1: the right financing or refinancing decisions.
Speaker 2: Now here's Mark Hairston, Happy to everybody, and welcome back
Speaker 2: to Mortgage Talk with Market And I'm your host, Mark Harriston,
Speaker 2: and very excited to bring on a good friend of
Speaker 2: mine life from Dallas, Texas. You're still in Dallas, Kyle,
Speaker 2: aren't you?
Speaker 3: Well, you know Fort Worth the better sigh, there you go.
Speaker 2: I was there last weekend. And so Kyle Draper is
Speaker 2: a good friend I've met about five or six, seven
Speaker 2: years ago, I can't remember, but he was down in
Speaker 2: Austin talking about video marketing for small businesses and I'm
Speaker 2: in the mortgage space obviously as a group of realters,
Speaker 2: and Kyle was on stage and did a phenomenal job.
Speaker 2: I was like, this guy really knows what he's talking about.
Speaker 2: So I've been following him for a long time and
Speaker 2: actually hired him on a couple of cages to teach
Speaker 2: me a little bit more about video marketing, which is
Speaker 2: a big deal in small business right now between YouTube
Speaker 2: and reels and shorts and all sorts of things. So
Speaker 2: I want to introduce my friend Kyle Draper from Dallas
Speaker 2: or from Fort Worth, Texas.
Speaker 3: Sorry about that, Hey, Mark, I'm honored to be here. Man, good,
Speaker 3: this is a long time coming. Thanks for having me.
Speaker 2: Yeah, last time I saw you were in New Orleans
Speaker 2: at a conference. Had some I got always.
Speaker 3: Good Cajun food together.
Speaker 2: Amen. Amen, Well take us back a little bit to
Speaker 2: kind of kick us off today about your past, your story,
Speaker 2: kind of worry how you ended up here right now
Speaker 2: in your business.
Speaker 3: Yeah, Mark, So I was a youth pastor and in
Speaker 3: my twenties, and so I thought I would do that
Speaker 3: my whole life, and all of a sudden, around the
Speaker 3: age of thirty, I just felt this calling to go
Speaker 3: be in the business world. And I didn't know what
Speaker 3: that meant. I'd never been in the business world before.
Speaker 3: The church gig was like my first real job other
Speaker 3: than just summer jobs, you know, during school. And so
Speaker 3: God has a sense of humor, and I went from
Speaker 3: being a pastor, which I felt adored for, to roofing
Speaker 3: where no one cares, right, Nobody is like, oh, let
Speaker 3: me tell you my favorite roofer.
Speaker 2: I hate RUF, that's right, and so I just replace
Speaker 2: so I can tell you that's true, you know.
Speaker 3: And so I went from like feeling so proud of
Speaker 3: my profession to being embarrassed to even walk into a
Speaker 3: business networking meeting because I didn't want anybody to ask
Speaker 3: me what I did. But it was it was during
Speaker 3: that seasons as a roofer that Facebook Live came out,
Speaker 3: and so I started doing live video and I was
Speaker 3: on the roofs of houses doing videos. No one cared.
Speaker 3: My wife questioned all of the videos I was doing.
Speaker 3: And then one day what felt like wasted effort, a
Speaker 3: healthstorm came through Oklahoma City. I got over one hundred
Speaker 3: inbound leads in twenty four hours, phone calls, text messages, emails, dms.
Speaker 3: Everybody's saying so and so said you're the best roofer.
Speaker 3: So and so shared your video with me and Mark
Speaker 3: that was my moment of like, oh my gosh, this works. Yeah, Well,
Speaker 3: what I've been committed to with zero fruit is now
Speaker 3: becoming fruitful. And that just led down this journey of
Speaker 3: now teaching and educating realtors, mostly how to leverage video
Speaker 3: in their social media business, and then that led into
Speaker 3: the mortgage side, and I've started a couple other companies
Speaker 3: since then that we may or may not talk about.
Speaker 3: But if it wasn't for Roofing, I would have never
Speaker 3: wrote a book about social media. I would have never
Speaker 3: wrote a new book about video. And it's just played
Speaker 3: such a pivotal role in everything I've done since then. Amazing,
Speaker 3: and uh man, we're having fun.
Speaker 2: You know. It's funny because sometimes with video work, like
Speaker 2: you said, you're doing work, but you're not sure if
Speaker 2: anybody's paying attention until one day as storm comes through
Speaker 2: and a lot of people had been paying attention, you know.
Speaker 3: And that's the you know, in our world in the
Speaker 3: mortgage space and then also in the real estate space.
Speaker 3: Like most people don't need what you do.
Speaker 2: All the time, right, That's right.
Speaker 3: They might go three or four years and they're kind
Speaker 3: of watching your stuff, but they're not necessarily engaged. And
Speaker 3: so you just assume people are gone, and then boom
Speaker 3: they get that itch to buy. Yep, the rates change,
Speaker 3: and now all of a sudden, you go, oh my gosh,
Speaker 3: people that were paying attention. I didn't think we're paying attention,
Speaker 3: and it yields unbelievable dividends if we stay committed to
Speaker 3: the process, but most people don't because that instant gratification
Speaker 3: doesn't happen with video very often.
Speaker 2: Yeah. I just closed alone for a good friend of
Speaker 2: mine from college. I say, good friend, I haven't seen
Speaker 2: Rick in a long time, and I didn't even realize
Speaker 2: he was living in Austin, And he called me because
Speaker 2: he'd been watching some video I did, you know, and
Speaker 2: he was boy a house in Gallason, now the Blue.
Speaker 2: I hadn't talked to Rick in probably thirty years, and
Speaker 2: we reconnected with some baseball games. We had a great time.
Speaker 2: So let's talk a little bit about video work and
Speaker 2: between what's the difference between just posting content and really
Speaker 2: getting content to make the needle move a little bit?
Speaker 2: Well different?
Speaker 3: So yeah, most people, Well, the difference is one works
Speaker 3: and one doesn't. Yeah, right, that's that is the literal difference.
Speaker 3: But most of us don't truly believe that social media works.
Speaker 3: We don't give genuine effort there, right, right. We figure
Speaker 3: out how to do enough to not feel guilty, but
Speaker 3: we don't ever do enough to actually win. Yeah, yeah,
Speaker 3: and so it's this weird you know, Teeter Totter.
Speaker 2: That's what I've always admired about you over the years
Speaker 2: because you know, I'm one of those guys who sees
Speaker 2: you a lot on video and you do some markable
Speaker 2: stuff because it's always engaging. Part of it. You're just
Speaker 2: your personality and your presence, but a lot of times
Speaker 2: it's your message too, but that have to be real complicated.
Speaker 2: It's just that you're always there. So I think about
Speaker 2: Kylin Rapra a lot. So I think I want to
Speaker 2: get this guy on my on my podcast and share
Speaker 2: this a little bit more with people because a lot
Speaker 2: of people are intimidated by getting on camera, even for
Speaker 2: a minute or two. I am too, Yeah, me too,
Speaker 2: me too, no question.
Speaker 3: We're human beings.
Speaker 2: So tell us a little bit about the different types
Speaker 2: of video between long form possibly in short form, and
Speaker 2: where do you find in the sweet spot?
Speaker 3: Well, the so the sweet spot is, in my opinion,
Speaker 3: is when you can do what you're doing right now,
Speaker 3: where you're creating long form content.
Speaker 2: And like this podcast, like right so we're going to.
Speaker 3: Record twenty six ish minutes of content, and the beauty
Speaker 3: of long form content is now once you and I
Speaker 3: finished this interview, this can get chopped up into one
Speaker 3: hundred different videos, This can get chopped up into blog posts,
Speaker 3: this can get chopped up into you know, email campaigns,
Speaker 3: and so there's so much value in recording long form content.
Speaker 3: Most people don't enjoy the long form content. It takes
Speaker 3: a little longer to do obviously, they don't trust there,
Speaker 3: they don't have confidence, and man, I feel like I
Speaker 3: could do something for thirty seconds, but gosh, ten minutes
Speaker 3: that just feels like such a long time. And so
Speaker 3: most people default to just short stuff, which are reels,
Speaker 3: TikTok you know, reels, tiktoks, YouTube shorts, all those things.
Speaker 3: And Mark, what's interesting is most people they they start
Speaker 3: doing reels and tiktoks. They're chasing trends based on what
Speaker 3: the Internet tells them works, and then ultimately they create
Speaker 3: a bunch of content that nobody cares about, that doesn't
Speaker 3: position them as an expert. And so in our world,
Speaker 3: whether it's lending, real estate or small business down in
Speaker 3: the Austin area or anywhere that somebody is watching or
Speaker 3: listening to this, you don't need to know more people.
Speaker 3: You need to know the right people, and so the
Speaker 3: game should really be built around long form content in
Speaker 3: my opinion, because that requires the least of your physical
Speaker 3: effort and then everything else springboards from there. It's pretty
Speaker 3: unbelievable what happens when we developed this ecosystem, Like you're
Speaker 3: like yours you now have.
Speaker 2: Yeah, yeah, And I do want to for sure talk
Speaker 2: about your business because you know you're a prolific writer.
Speaker 2: And this is a book I just picked up called
Speaker 2: Rethink Everything, The Power of Video for Business and is
Speaker 2: a phenomenal book, and I just want to put that
Speaker 2: out there because you've done a lot of books. So
Speaker 2: let's talk about some of your some of your books
Speaker 2: and what what do you think you bring the table
Speaker 2: for the for the small business person typically.
Speaker 3: So, yeah, Mark, I I wrote my first book two
Speaker 3: and a half years ago in the middle of the
Speaker 3: night in Mexico when I was woken up and God said,
Speaker 3: go write a book, and that's what I did, and
Speaker 3: that's how the Purple Book came to be. And it's
Speaker 3: all about social media. And then people started saying, man,
Speaker 3: Rethink Everything. That's such a cool name it is. I
Speaker 3: love that name, and and so I'm Mark. I'm not
Speaker 3: smart enough to come up with anything on my own.
Speaker 3: So I needed people to tell me that. And then
Speaker 3: I was like, oh, you know what.
Speaker 2: That is a good name.
Speaker 3: Maybe there's more to this thing than just this measly
Speaker 3: purple book. And so now we have to rethink everything series,
Speaker 3: I know. So the the goal of this is to
Speaker 3: kind of be the New Age book for dummies and
Speaker 3: and and instead of calling people dummies, we're gonna love
Speaker 3: on people through the positivity side. And so we're seven
Speaker 3: books in. We've got six books in process right now.
Speaker 3: We've got another six that are already in line to
Speaker 3: come out next year. And so we're, uh, man, We're
Speaker 3: just we're writing books. And I say, I'm not writing
Speaker 3: very many books. I'm partnering with the right people. So
Speaker 3: if you have any friends, we've got a book in them,
Speaker 3: you know, to talk to them.
Speaker 2: Maybe you've got one, yeah, maybe so. And this one
Speaker 2: is for business and sales, So tell us about some
Speaker 2: of the other titles. Maybe our other area is that
Speaker 2: people may want to pick up and explore.
Speaker 3: Yeah. So we've got a social media one that's the
Speaker 3: purple one. We've got a mortgage book specifically, that's our
Speaker 3: green book, Rethink everything you know about being a next
Speaker 3: generation loan officer. We've got our Red book, which is
Speaker 3: Rethink Everything you know about CRMs, and so if you're
Speaker 3: struggling with your CRM, if you've always had a CRM
Speaker 3: but never actually leveraged it, it's an incredible book. We
Speaker 3: have a Rethink Everything book for real estate sales, so
Speaker 3: for realtors, that's our Orange book. We've got Rethink everything
Speaker 3: you know about the customer experience and so that's talking
Speaker 3: about for any small business, like how do we wow,
Speaker 3: how do we wow people? How do we surprise and
Speaker 3: delight them throughout the experience. And then we've got Rethink
Speaker 3: Everything you know about financial literacy for teens. It's our
Speaker 3: first teen book.
Speaker 2: I love that.
Speaker 3: And then we have the Blue one that's about video.
Speaker 3: We've got an insurance book coming out. We've got a
Speaker 3: networking book coming out. We've got an AI book coming out.
Speaker 3: We uh, We've We've got a lot going on.
Speaker 2: That's amazing. You know. I remember listening to a guy
Speaker 2: named Jay Abraham years ago about building business, small business
Speaker 2: or any business for that matter. He says there's only
Speaker 2: three ways to increase a business or to larger business
Speaker 2: or grow business. First of all, you got to increase
Speaker 2: a number of customers number one. Number two, you've got
Speaker 2: to increase the uh, the conversion rate of those prospects
Speaker 2: to business. You know, if ten people walk in the door,
Speaker 2: how many people are going to buy something? And thirdly,
Speaker 2: you have to increase the number of times they come
Speaker 2: back to buy more, you know, And you're covering all
Speaker 2: those bases, it seems like in some of these books,
Speaker 2: you know, because video marketing, video marketing is is is
Speaker 2: coming out of the you know, if you have the
Speaker 2: dark side. It used to not be very popular, but
Speaker 2: you're bringing to the forefront in lots of different ways.
Speaker 2: And I love that, you know.
Speaker 3: Yeah, well, And and what what I love about what
Speaker 3: you said that Jay Abraham said is the power video
Speaker 3: covers all three of those.
Speaker 2: It sure it does.
Speaker 3: The power video helps get new people. Using video in
Speaker 3: your processes is going to increase the amount of people
Speaker 3: that say yes, right, and then keeping people connected to
Speaker 3: you through the power of video is going to ultimately
Speaker 3: keep them coming back more often and then bringing other
Speaker 3: people when they do.
Speaker 2: Yeah, exactly, And that's that's your CRM conversation. You've got
Speaker 2: a database of customers but if you don't contact them
Speaker 2: through some platform, whether it be email or phone calls,
Speaker 2: you know, Viddie is a great way to do that.
Speaker 3: Absolutely.
Speaker 2: So you know, let's talk a little bit about if
Speaker 2: your brand new to video. Let's say you're you've got
Speaker 2: a small business and it could be a roofer. Let's
Speaker 2: take a roof for as example. See yeah, because there's
Speaker 2: a lot of competition in roofing. You know, how would
Speaker 2: somebody get started. I think they need to be talking
Speaker 2: to some of your taking some of your courses beyond
Speaker 2: with me.
Speaker 3: Yeah, give me all your money and I will get
Speaker 3: you squared away with video. But mark it to me.
Speaker 3: It's really simple. So the reason people struggle a little
Speaker 3: a little pre pre story before we I fully answer
Speaker 3: the question. The reason we struggle so much with this
Speaker 3: is because most people see video as public facing and
Speaker 3: and so now me telling you to go fail publicly
Speaker 3: while you learn to get good. That's not fun, Like.
Speaker 2: Nobody wants to do Nobody wants to do that.
Speaker 3: You know, I don't want somebody to sign it. Like
Speaker 3: if in my first six months of marriage somebody's like, hey,
Speaker 3: we want to pay you to come follow you all around,
Speaker 3: be like Oh, I don't know about that, Like, I
Speaker 3: don't even know what I'm doing, and I'm gonna put
Speaker 3: this out there.
Speaker 2: I still don't know years no me either.
Speaker 3: And so we've got so we've got to change the
Speaker 3: playing field. The playing field is not public. The playing
Speaker 3: field is you can get better at video in private.
Speaker 3: M And so what I mean by that is what
Speaker 3: what everyone should do right now that is a novice
Speaker 3: at video is you just need to practice in private. Yeah,
Speaker 3: how do I recommend practicing in private? Twelve years ago,
Speaker 3: when I started thinking about doing video, I realized that
Speaker 3: I need a lot of practice, and so I had
Speaker 3: this random idea to tell my wife, Hey, every time
Speaker 3: you text me, I'm going to respond with a video.
Speaker 3: And I didn't know what I was doing at the time,
Speaker 3: but Mark what happened is in thirty days, I sent
Speaker 3: my wife like one hundred and forty videos and we
Speaker 3: won't speak to how annoyed she was. But guess who
Speaker 3: was really confident about video at the end of those
Speaker 3: thirty days, Kyle Draper I was, and none of those
Speaker 3: ever made it to the internet. So we can get
Speaker 3: good at this in practice. And so pair up with
Speaker 3: your spouse, pair up with a buddy. Y'all commit to
Speaker 3: sending videos back and forth to one another for thirty days,
Speaker 3: and now you will step onto the playing field of
Speaker 3: the Internet of business with this newfound confidence for the
Speaker 3: hardest thing there is to do.
Speaker 2: It's a great idea in our world. I love that,
Speaker 2: you know, and you may may or not remembered this,
Speaker 2: but when I saw you down in New Orleans at
Speaker 2: a conference, we went to lunch, yeah, and with share
Speaker 2: of my wife, and we're walking back to the hotel.
Speaker 2: You say, let's do a video. I said, what do
Speaker 2: you mean to do a video? We're just walking. He goes,
Speaker 2: It's called a walking video. You just talk and walk.
Speaker 2: And I love that. You know, we did a little
Speaker 2: video right there. It's fun. I wouldn't have thought of
Speaker 2: that that.
Speaker 3: I want to know the science mark behind that type
Speaker 3: of video. What I have discovered is it if I
Speaker 3: can keep my brain busy, I have less time to
Speaker 3: worry about myself. And so if I'm sitting at my desk,
Speaker 3: and you know, you're sitting in studio and from this environment,
Speaker 3: there's a lot of pressure to do video really well.
Speaker 3: Right here, when when you've got all the things ready, yeah, yeah,
Speaker 3: now the pressure's on. But if I just go outside
Speaker 3: and walk because it's a pretty day out and now
Speaker 3: I do video, my brain is looking around for cars,
Speaker 3: my brain is looking around for other people. My brain
Speaker 3: is so preoccupied with the environment that I'm in it
Speaker 3: doesn't have time to overthink the video that I'm about
Speaker 3: to do.
Speaker 2: Right, you're just talking about life, you know, or are
Speaker 2: where you are? Are you know? And there may be
Speaker 2: a certain point to it that just talking.
Speaker 3: Yeah, well, so me, you and me, you and your
Speaker 3: wife were walking down the street and it's like, let's go,
Speaker 3: let's do this, let's.
Speaker 2: Just have fun, and I'll forget it.
Speaker 3: Also, it allows for you to be seen in a
Speaker 3: different light because that's a different version of us than
Speaker 3: studio version of us.
Speaker 2: Right, that's right, that's right. And that speaks to another
Speaker 2: question about personal storytelling. You know, to be a little
Speaker 2: more vulnerable about your personal life in building trust. Is
Speaker 2: that a hot topic these days as opposed to just
Speaker 2: being professional but being kind of real with people who
Speaker 2: I really am.
Speaker 3: Yeah. AI has wildly changed this conversation because now you know,
Speaker 3: AI video is coming to the place where it's pretty
Speaker 3: darn hard to tell the difference. And so now what
Speaker 3: I think we're gonna notice, Mark, is the only way
Speaker 3: we'll know the difference is if you make a mistake
Speaker 3: in your video, because that mistake would have never happened
Speaker 3: if it were AI. And so I think we're seeing
Speaker 3: this weird turn where like you almost are better off
Speaker 3: messing up in your video and leaving it there so
Speaker 3: that people know it's really you, then editing everything out
Speaker 3: and people go, was that really Mark or was that Ai?
Speaker 3: Does that seem pretty perfect? And so more than ever,
Speaker 3: like as a society, we just crave authenticity. We crave
Speaker 3: anything that we believe to be real because we're so
Speaker 3: used to interacting with things that aren't. And so if
Speaker 3: you can be that real lender, that real realtor that
Speaker 3: real small business owner that shows up in the messy,
Speaker 3: you're going to stand out and win so much more
Speaker 3: because we're craving it now more than ever.
Speaker 2: I think so too. I think society is, you know,
Speaker 2: and also when it comes to trying to be perfect,
Speaker 2: you know, I think people appreciate when people flub up
Speaker 2: a little bit. You know. As an example, I love
Speaker 2: to watch I'm a big Seinfeld fan, you know, over
Speaker 2: the year. Yeah, I've seen probably most all of them.
Speaker 2: But what I love to watch is the bloopers. You know,
Speaker 2: sometimes they'll post their bloopers and that's almost as funny
Speaker 2: as the regular show. You know.
Speaker 3: So my family are big Marvel or a big Marvel family,
Speaker 3: so we love all the Marvel movies, and so on
Speaker 3: every Marvel movie they do a GAGRIELI. So whenever a
Speaker 3: new Marvel movie comes out, like, my kids are like, Okay,
Speaker 3: the movie's over, can we watch the gag Gril Because
Speaker 3: those are the little bitty moments we're full. Goes from
Speaker 3: being the god of thunder to a human being, right,
Speaker 3: and in those little bitty moments, I can go man,
Speaker 3: Me and Chris Hemsworth are kind of the same. Now
Speaker 3: we're not right, there's zero similarities that are in the
Speaker 3: two of us. But we're looking for that moment of
Speaker 3: how do I take this celebrity superstar and bring them
Speaker 3: down to a level where they're relatable. And it is
Speaker 3: through the mess ups. I love that, not through the
Speaker 3: takes that went really well. I love that, And so
Speaker 3: we've got to adopt that into what we do.
Speaker 2: Yeah, and there's a certain if you will celebrity status too.
Speaker 2: You talk about celebrities just being on video, like when
Speaker 2: people saw you maybe on those roofs, you are a
Speaker 2: roof expert, you know, and and when they contact you like,
Speaker 2: this is the guy I have to use, you know?
Speaker 3: Aste I love that. Well, here's what's cool about the Internet.
Speaker 3: It's also the frustrating thing about the Internet. We are
Speaker 3: allowed to become known for or whatever we talk about
Speaker 3: the most. M So right now I live before Worth.
Speaker 3: But if I decided today I'm gonna start doing videos
Speaker 3: about all the different hot dog products in Austin a
Speaker 3: year from now, I'd become known as like the Austin
Speaker 3: hot dog guy.
Speaker 2: Ye would.
Speaker 3: If you want to know anything about hot dogs in Austin,
Speaker 3: you better not reach out to anybody other than Kyle.
Speaker 3: And it's not because I took a course on Austin
Speaker 3: and then took a course on hot dogs. It's because
Speaker 3: I just showed up and started talking about it.
Speaker 2: Yeah.
Speaker 3: Yeah, And so I was Actually I was meeting with
Speaker 3: a friend of mine yesterday who's been in the mortgage
Speaker 3: world five years, but she's always been in marketing and
Speaker 3: she just became an l O six weeks ago. Wow,
Speaker 3: so she knows more about our industry than the typical
Speaker 3: six weeks in Lo. Sure, but at the end of
Speaker 3: the day, if a realtor were to ask her, like, oh,
Speaker 3: how long have you been in Lo, her answer is
Speaker 3: six weeks? And so I told her, I said, vow,
Speaker 3: why are you not post more of your podcast that
Speaker 3: you do that positions you as the expert.
Speaker 2: Yeah.
Speaker 3: If somebody stacked you up against the ten year veteran
Speaker 3: and they're not good on social and then you're over
Speaker 3: here with a podcast in a studio, you might actually
Speaker 3: be dumber than that person, but the world will think
Speaker 3: you're smarter because we just assume, oh, dude, Mark has
Speaker 3: a podcast, he must be crushing Yeah.
Speaker 2: Yeah, that's funny. Whether that's true or not, time will tell.
Speaker 3: I guess you know, but that's what people mean, Bro,
Speaker 3: you're crushing it. Yeah, And I go, why do you
Speaker 3: think that? In all of them? Mark say, dude, I
Speaker 3: just see you all the time, so they associate being
Speaker 3: visible with success. Whether that's true or not, I'm not
Speaker 3: trying to change their opinion.
Speaker 2: Well, year before we got on today, Kyle, you were
Speaker 2: telling me that a lot about what you do is
Speaker 2: around encouraging people to you know, thirty day challenges, challenge
Speaker 2: people a little bit more to get started. Tell us
Speaker 2: more about that work too, because people just they'll just
Speaker 2: not do it.
Speaker 3: We are basket cases of emotion, right, We're human beings,
Speaker 3: like we were wired to feel things, some of us
Speaker 3: more extreme than others, and whether we are willing to
Speaker 3: admit it or not, like we want to be liked
Speaker 3: by other people it because that's what human beings need, Like,
Speaker 3: we need.
Speaker 2: That reection for sure.
Speaker 3: And so part of this, like this is why one
Speaker 3: of my nicknames is the video marketing therapist, because when
Speaker 3: you start trying to do video, it exponentially increases all
Speaker 3: of the insecurities that you possess. You are instantly fatter, older, stupider,
Speaker 3: Your hair is worse than it's ever been before. Right,
Speaker 3: Like everything about yourself that you are nervous about or
Speaker 3: ever feel insecurity for it goes to the nth level.
Speaker 2: Yeah yeah, right, And so this is.
Speaker 3: Why most people chase virality because that if I can
Speaker 3: go viral, then that from the world standards, is that
Speaker 3: pat on the back. Right. So the hard part of
Speaker 3: all this is that what I've seen is for you
Speaker 3: and I to do this consistently we have to overcome
Speaker 3: making it about us, and we have to make it
Speaker 3: about what it does for others.
Speaker 2: Yeah.
Speaker 3: Good point, because if we only get on here to
Speaker 3: be great, the moment insecurity sleeps in, like you and
Speaker 3: I don't want to do this anymore. But if we're
Speaker 3: getting stories from people, if you have people in Austin
Speaker 3: that start going, man, I love your show. Man, I
Speaker 3: got to tell you the story about episode five. This
Speaker 3: is where I was, and this is the outcome because
Speaker 3: of your episode. Now it's easier to wake up going man,
Speaker 3: we're helping people. This is serving people.
Speaker 2: It's fun too. After a while that.
Speaker 3: That's the only way I've is it's either got to
Speaker 3: be fun or it's got to be serving or both.
Speaker 3: Without those two things one or both, you're never going
Speaker 3: to overcome your own ego.
Speaker 2: Yeah, good point.
Speaker 3: So that's got to get tapped into.
Speaker 2: I love that. We've only got a couple of minutes.
Speaker 2: So let's talk a little bit about the future. Because
Speaker 2: you've done, you touched on AI. But AI is not
Speaker 2: going to be going away. It's only getting more and more.
Speaker 2: So where do you see things in the next year.
Speaker 2: If somebody really wanted to kind of jump into this.
Speaker 2: Do you have you have any expertise around AI at all?
Speaker 3: Or do you have I don't have expertise from the
Speaker 3: level that you should pay me for what I'm about
Speaker 3: to say. But we we live in it, and all
Speaker 3: of my companies, I'm in AI every single day. And
Speaker 3: and you know, I'll tell you what what what we
Speaker 3: tell everybody is AI isn't going to replace you, But
Speaker 3: someone doing your job using AI is they absolutely will.
Speaker 2: Yes.
Speaker 3: And and so this isn't a I'm gonna go bury
Speaker 3: my head in the sand because I'm afraid of this
Speaker 3: taking my job. This is a mate. If you're the
Speaker 3: loo if you're the loan officer that doesn't understand AI,
Speaker 3: you're going to lose.
Speaker 2: You're in trouble. You are in trouble for sure.
Speaker 3: And and it's only going to get crazier. And but
Speaker 3: the the only thing that as of now, AI will
Speaker 3: never fix or be able to overcome is that it's
Speaker 3: it can't do a relationship. Yes, And so it's all
Speaker 3: the more reason why we have to show up more
Speaker 3: often than we do, because we will get out technology,
Speaker 3: but we cannot get out relationship. Buy these bots, buy
Speaker 3: these big companies and and so what you are doing
Speaker 3: right now, what we're doing right now, this.
Speaker 2: Is this is not AI. This is a real deal.
Speaker 2: You know, absolutely, me and Kyle it is chatting over
Speaker 2: over video. But we got just a few seconds left.
Speaker 2: Give us some closing thoughts about video marketing, why it's
Speaker 2: so important, and havey'ple jump in closing thoughts?
Speaker 3: Is this the average human? The average adult in America
Speaker 3: sees over five thousand brands a day, wow, driving in
Speaker 3: their car, walking the aisles of a grocery store, right
Speaker 3: being on our phones and seeing ad after ad after
Speaker 3: ad after ad, five thousand brands a day. Guess what
Speaker 3: yours is supposed to be one of those? And so
Speaker 3: not only for many of you, are you not one
Speaker 3: of those five thousand? But even if you were one
Speaker 3: of those five thousand, is that enough when there's five
Speaker 3: thousand other people vying for people's time?
Speaker 2: Love it?
Speaker 3: And so video isn't about what it does immediately, It's
Speaker 3: about what it does over time. And you've got to
Speaker 3: be more top of mind with people.
Speaker 2: Well, brother, great to be with you, man, Our time
Speaker 2: is up. Unfortunately, we may have to agree to this
Speaker 2: in the future to keep going to part two. But
Speaker 2: the meantime, thanks again for your time and I've learned
Speaker 2: a lot as always from Kyle Draper and we'll be
Speaker 2: in touch.
Speaker 1: This has been Mortgage Talk with Mark Hairston. Mark is
Speaker 1: a mortgage advocate with Texas Mortgage Source LLC, offering personalized
Speaker 1: mortgage solutions, fast customized quotes, great rates, and service with integrity.
Speaker 1: Contact Mark at Markhirston dot com. Mark Hairston dot com.
Speaker 1: You can call our text Mark at five one two
Speaker 1: seven eight nine sixty nine sixty seven. That's five one
Speaker 1: two seven eight nine sixty nine sixty seven and come
Speaker 1: back next week for more mortgage talk