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<v Speaker 1>People are talking about. I totally agree with you about

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<v Speaker 1>the state's rights issue for regarding abortion fifty five KRS

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<v Speaker 1>the talk station seven six.

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<v Speaker 2>I think about KRECD talk station Bill like a Friday,

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<v Speaker 2>since we're talking Bourbon here with Keith Deathars when the

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<v Speaker 2>cure starts, now, wonderful organization, they're going to find a

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<v Speaker 2>home run care or they're going to cure cancer. And

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<v Speaker 2>of course Keith and his wife struggled and sadly lost

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<v Speaker 2>their daughter of geoblastom if I recall the exact cancer,

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<v Speaker 2>an extraordinarily aggressive form of pediatric brain cancer. And so

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<v Speaker 2>rather than let that ruin their lives forever, they thought,

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<v Speaker 2>we're going to do something and turn this terrible situation

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<v Speaker 2>into a benefit for humanity.

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<v Speaker 1>And so for the last how many seventeen years? Seventeen years? Yeah,

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<v Speaker 1>long time.

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<v Speaker 2>And you know what, I am just blessed to be

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<v Speaker 2>at least in some small measure of part of this

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<v Speaker 2>because I kind of help out in a little bit

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<v Speaker 2>with some facilitation at the Gala, which takes place every

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<v Speaker 2>year April, right, isn't it easily?

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<v Speaker 1>It moves around this year. I think it's going to

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<v Speaker 1>be in April.

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<v Speaker 2>Yes, Okay, so we'll prepare ourselves for that one because

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<v Speaker 2>my listeners are going to want to go. It is

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<v Speaker 2>an extraordinary event. And this past Cure starts now. Gala

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<v Speaker 2>you took in right at seven hundred thousand.

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<v Speaker 3>Yeah, yeah, I mean we have some really really big fundraisers.

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<v Speaker 1>This is where we're based.

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<v Speaker 3>You know, we started in Cincinnati, where you know, the

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<v Speaker 3>largest pediatric cancer charity in the area, and we've grown

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<v Speaker 3>now to forty nine locations, but you know, here's our home,

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<v Speaker 3>and so we we have a whole bunch of fundraisers

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<v Speaker 3>from the Gala to you know, giving first to we're

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<v Speaker 3>part of the Hyde Park Blast, you know, graters and

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<v Speaker 3>cones for the.

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<v Speaker 1>Cure, and you get to that one, and.

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<v Speaker 3>Then the Bourbon Baron Raffles just another chapter of something

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<v Speaker 3>that's a lot of fun to participate in.

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<v Speaker 2>It is went to this last year and hit a

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<v Speaker 2>hell of a great time. Bourbon Baron Bash, which takes

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<v Speaker 2>place is next weekend, isn't it.

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<v Speaker 3>It is next weekend on Saturday, and it's down at

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<v Speaker 3>the Megacorp Pavilion and this is down in Newport, and

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<v Speaker 3>so it is an opportunity to come out for a

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<v Speaker 3>very nice evening and you get to hear some great

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<v Speaker 3>musical acts from Kelly Willis, who was the Top Female

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<v Speaker 3>Vocalist nominee, Town Mountain, the IMBA Emerging Artist of the

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<v Speaker 3>Year nominee. And then just the bourbon as well. We

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<v Speaker 3>have seven distillers. We try to focus on local ones.

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<v Speaker 1>Yeah. I know it's really neat though. I like that.

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<v Speaker 3>Yeah, but they come down and they allow you to

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<v Speaker 3>sip some bourbon and honestly, you just sit there and

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<v Speaker 3>watch the river and listen to great music and just

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<v Speaker 3>relax and have fun and that if it's cancer research.

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<v Speaker 1>Yeah it's bluegrass music, right.

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<v Speaker 3>Yeah, it's more bluegrass country.

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<v Speaker 2>I say that is a positive thing. And if you

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<v Speaker 2>are a music fan, generally you understand great musicians. You

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<v Speaker 2>understand what it takes to be a great musician. I

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<v Speaker 2>am so impressed with bluegrass bands because it's almost as

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<v Speaker 2>if they have a mental telepathy. All of their brains

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<v Speaker 2>are on the same page. It's like a great you know,

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<v Speaker 2>hippie jam band like Fish or something. You know that

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<v Speaker 2>you just wonder how it is they know where to

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<v Speaker 2>go into what direction. But the handoffs and the going

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<v Speaker 2>back and forth and the improvisation, and they always end.

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<v Speaker 1>Up with this. It's just I don't know if there's

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<v Speaker 1>something special.

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<v Speaker 3>When you were there last year and you saw it,

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<v Speaker 3>I mean, my goodness, couldn't ask for a better night.

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<v Speaker 3>I mean we had fireworks and everything across the river

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<v Speaker 3>and you know, just absolutely gorgeous. But yeah, you got

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<v Speaker 3>a Gusta Boone, County Castle and Key mcbraer, New Riff,

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<v Speaker 3>Pogue and Pensive are all going to be there to

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<v Speaker 3>allow you to sip a taste of the kind of

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<v Speaker 3>their premier favorites. So it's just wonderful night and it's

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<v Speaker 3>not expensive ticket. It's a sixty dollars ticket. I mean,

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<v Speaker 3>my goodness, you're going to spend more on that, and

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<v Speaker 3>typically just the concert for these two folks.

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<v Speaker 2>Well true, knowing how much bourbon is and knowing how

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<v Speaker 2>much they charge for drinks at bars and restaurants, you

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<v Speaker 2>get four tastings with the sixty dollars ticket. The emission

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<v Speaker 2>is included in the ticket. Four tastings, two can slash

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<v Speaker 2>bottle drinks, and one exclusive door price raffle ticket for

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<v Speaker 2>a chance to win a bottle of bourbon from one

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<v Speaker 2>of the distilleries that's going to be there though, So

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<v Speaker 2>seven winners total. You do have to be present to

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<v Speaker 2>win that, but you're not going to want to leave

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<v Speaker 2>because the MEWS is going to be so great. So

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<v Speaker 2>drink bourbon, support cancer research and have a great time

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<v Speaker 2>at the same time. And now one of the cornerstones

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<v Speaker 2>of the cure starts now gala you do it every year,

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<v Speaker 2>is you sell a lot of raffle tickets for the bourbons.

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<v Speaker 3>Exactly, And we have another bourbon raffle that's coming up

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<v Speaker 3>with this as well. I mean, Party Sources is obviously

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<v Speaker 3>our presenting sponsor for the Bourbon Barren Bash, but they

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<v Speaker 3>also said, you know what, let's do something even bigger.

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<v Speaker 3>Let's go ahead and also have a raffle too. So

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<v Speaker 3>if people go to the Bourbonbarrenbash dot org.

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<v Speaker 1>Which is on my blog page fifty five Casey dot com.

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<v Speaker 3>They can actually go there and not only buy tickets

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<v Speaker 3>to the bash, but they can also participate in a

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<v Speaker 3>separate raffle for an entire Weller family bottle set. And

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<v Speaker 3>these are some of the most sought after bourbons out there.

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<v Speaker 3>You're talking about a set of six bottles that's worth

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<v Speaker 3>probably about over five thousand dollars.

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<v Speaker 2>What people are willing to pay for bourbons. I mean,

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<v Speaker 2>I like bourbon, but Lord almighty, you know the shelf

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<v Speaker 2>price is, you know, say, it's three hundred dollars to

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<v Speaker 2>the bottle if it's on the shelf, if you can

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<v Speaker 2>find it. And whenever these things show up on a shelf,

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<v Speaker 2>they get lines around the entire block for people coming

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<v Speaker 2>and buying it. And then you walk out the store

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<v Speaker 2>and that three hundred and fifty bucks you just spent

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<v Speaker 2>immediately turns into like fifteen hundred bucks because that's what

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<v Speaker 2>the street value is.

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<v Speaker 1>Exactly exactly.

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<v Speaker 3>But these are kinds that you know, I've tasted weller,

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<v Speaker 3>that's the nice part about it. You know some of

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<v Speaker 3>these I know, you have no idea. It's a very

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<v Speaker 3>it's a very smooth bourbon, and just I think it's

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<v Speaker 3>a it's a great raffle ticket.

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<v Speaker 2>That's what are they call those eighteen year old Pappy

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<v Speaker 2>van winkles that you never get to taste because anybody

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<v Speaker 2>ever bothers to open them. But anyway, drinkable it is.

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<v Speaker 2>And the tickets it's a fifty bucks per ticket, yep,

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<v Speaker 2>and four for one hundred and fifty, so you score

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<v Speaker 2>yourself in an extra one by buying in bulk.

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<v Speaker 3>So you can either come out be in person and

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<v Speaker 3>enjoy a very nice night and if you're out of

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<v Speaker 3>the city and then well then certainly go buy a raffle.

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<v Speaker 3>You got both options here and we thank Party Source

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<v Speaker 3>for their help and being able to make this happen.

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<v Speaker 2>Now, when will the drawing for the separate raffle ticket?

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<v Speaker 2>When will that drawing take place?

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<v Speaker 3>The raffle ticket will be on I believe the Monday afterwards. Okay,

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<v Speaker 3>So we allow ourselves to clean up a little bit

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<v Speaker 3>and then that's what we draw it. And then the

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<v Speaker 3>folks can come down to the Party Source and get

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<v Speaker 3>their winnings.

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<v Speaker 2>By the winner of the winning selection for that not

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<v Speaker 2>going to drink it all right, So if you if

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<v Speaker 2>whether or not you go to the Bourbon Baron Bash again,

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<v Speaker 2>you get the information in the tickets to my web

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<v Speaker 2>patriot dive Carency dot com. Buy a Bourbon barrel full

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<v Speaker 2>ticket to improve your odds and get yourself some seriously

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<v Speaker 2>good bourbon. And speaking of seriously good, one more critical

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<v Speaker 2>thing to talk about every single year. I look forward

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<v Speaker 2>to it. The cones for the cure. Thanks the greaters,

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<v Speaker 2>the wonderful greaters, family for the Elena's Blueberry Pie ice

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<v Speaker 2>cream exactly. Oh my god, it makes my mouth water

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<v Speaker 2>just thinking about it.

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<v Speaker 3>Well, that's how we connected. What was it sixteen years ago?

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<v Speaker 3>Was you were talking about it and you didn't even

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<v Speaker 3>know anything about it.

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<v Speaker 2>So geez, Louise, it sastes so good, The blueberry stasts

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<v Speaker 2>so dang fresh.

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<v Speaker 3>And it's still the same. I mean, it's absolutely wonderful.

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<v Speaker 3>They got some new things that they're coming out and

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<v Speaker 3>this starts. We don't know how to plan events well

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<v Speaker 3>apparently because this starts next Thursday too, so we have,

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<v Speaker 3>you know, this starting on Thursday, we have the Bourbon

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<v Speaker 3>Bar and Bash it starts next that's next Saturday, so

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<v Speaker 3>everything all at once. But okay, the market saturation, you

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<v Speaker 3>know what, it's better than doing a five K. We'd

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<v Speaker 3>much rather do an event like this and do ice

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<v Speaker 3>cream and that way we don't have to run.

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<v Speaker 2>Well, and you won't find me at a five okay,

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<v Speaker 2>but you will find me at the Burke Bear.

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<v Speaker 3>Well, and Greaters is actually going to be at the

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<v Speaker 3>Bourbon baron Bash as well. But aside from all of that,

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<v Speaker 3>it's a wonderful ice cream. It's named after my daughter,

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<v Speaker 3>This benefits cancer research and the home run cancer research.

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<v Speaker 3>And this kicks off. It's eleven days and folks can

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<v Speaker 3>go to the Greater Sweet Reward app or they can

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<v Speaker 3>go to Conesfothecure dot org and then get a cube

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<v Speaker 3>on for a free scoop of ice cream. Now you

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<v Speaker 3>can come in and take advantage of that. We hope

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<v Speaker 3>that you donate as well. This is going to raise

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<v Speaker 3>probably even in the first day, we're going to eclipse

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<v Speaker 3>a two million dollar mark since this campaign started. Holy cow,

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<v Speaker 3>And that's just fantastic. I mean, that's probably a funded

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<v Speaker 3>twenty different trials, probably impacted four hundred lives. I mean,

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<v Speaker 3>it's just it's exactly what the type of thing you

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<v Speaker 3>want to see come from this.

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<v Speaker 2>And that's why I love your organization, because you know,

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<v Speaker 2>you give to a big organization like United where whatever

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<v Speaker 2>you really don't ever get in touch with or hear

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<v Speaker 2>about what exactly happened with the money, how how was used.

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<v Speaker 2>You actually have can demonstrate what the value is for

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<v Speaker 2>people's you know, participating, donating, you know, showing up the

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<v Speaker 2>bourbon baron bascas proceeds obviously going to go to fund

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<v Speaker 2>cancer research, but you actually fund these trials exactly.

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<v Speaker 3>We've funded thirty four million dollars since we were started.

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<v Speaker 3>We're a very lean organization run by parents. We have

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<v Speaker 3>our overheads like three percent or less, so we are

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<v Speaker 3>all about trying to make sure that this is impactful.

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<v Speaker 3>And some of the biggest discoveries, you know, I can

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<v Speaker 3>see in the last probably well several years, we're probably

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<v Speaker 3>three of them, and that's yeah, and we're a small

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<v Speaker 3>organization by far, but it's it's about doing it by

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<v Speaker 3>strategy and having partners like you know, Greaters really helps

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<v Speaker 3>to build that up because they are this is a

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<v Speaker 3>fun campaign.

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<v Speaker 1>It's a chance they set.

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<v Speaker 3>They decorate the stores, the employees get involved, we do rallies,

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<v Speaker 3>all kinds of stuff like that, and the families come

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<v Speaker 3>out to support it. And there's some interesting things that

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<v Speaker 3>they have. This year, they made a blueberry pie pie,

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<v Speaker 3>so it's an ice cream pie. Oh my god, that's

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<v Speaker 3>been blueberry pie fashion, which it sounds a bit redundant.

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<v Speaker 3>I had it yesterday.

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<v Speaker 1>Oh my god.

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<v Speaker 3>And then they have another thing which I kind of

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<v Speaker 3>looked at it and went, I'm not sure about that,

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<v Speaker 3>but it's a a peanut butter and blueberry pie. Sunday,

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<v Speaker 3>and so it's made with peanut butter and everything, and

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<v Speaker 3>you kind of think, okay, that's I'm not sure I

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<v Speaker 3>had that. We were doing an interview and I had

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<v Speaker 3>it for the first time in the interview. I ate

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<v Speaker 3>the entire thing on the air there, and I don't

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<v Speaker 3>think I did an effective interview, but.

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<v Speaker 1>It didn't stop.

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<v Speaker 3>Yeah, so they have that at the stores. You know,

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<v Speaker 3>obviously we're clips in the two million dollar mark. We

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<v Speaker 3>hope to raise about three hundred thousand dollars and eleven

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<v Speaker 3>days through this. And in addition to that, last year

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<v Speaker 3>we had a gentleman who walked in and normally they'll

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<v Speaker 3>ask for dollar five dollars and with five dollars, by

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<v Speaker 3>the way, you had to cupeon books, which is which

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<v Speaker 3>is worth again, well, the cupon books is worth thirty

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<v Speaker 3>five dollars. You get a free cone in the media

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<v Speaker 3>the moment you give effectively five. So it's it's a

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<v Speaker 3>no brainer if you're ever going to get ice cream

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<v Speaker 3>before the end of the year, right.

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<v Speaker 1>And so they do that.

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<v Speaker 3>But this guy came in and instead of doing one

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<v Speaker 3>of those donations, he said, I want to do a

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<v Speaker 3>donation of ten thousand dollars and you kidding, well, that

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<v Speaker 3>was that was amazing, amazing, And so they have all

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<v Speaker 3>these cones that they put on the walls with the

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<v Speaker 3>five dollars one dollars. They didn't know what to do

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<v Speaker 3>with this one, so we made a special one that's

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<v Speaker 3>going to be at the stores or at one of

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<v Speaker 3>the stores for the ten thousand dollars for up there.

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<v Speaker 3>So that's kind of cool and we can celebrate.

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<v Speaker 1>That, isn't it great? There are people out there like that.

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<v Speaker 3>It is it is and just out of the generous

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<v Speaker 3>generosity of his heart and just showing up and offering

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<v Speaker 3>that that went to a lot of work and hopefully

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<v Speaker 3>funded well not hopefully, we know it funded a lot

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<v Speaker 3>of good research.

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<v Speaker 2>And I absolutely going back to and not to poke

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<v Speaker 2>fun at the United Way, but they have a lot

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<v Speaker 2>of overhead. You point out, three percent is all you

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<v Speaker 2>have to take to keep the organization running, and that

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<v Speaker 2>means that you know, ninety seven of every hundred dollars

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<v Speaker 2>is going to go to fund these research and the

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<v Speaker 2>other important thing. And I think it can't be lost

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<v Speaker 2>on my listeners. One of the reasons there wasn't much

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<v Speaker 2>research into geoblastom is because the children's lifespan was like

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<v Speaker 2>four to six months or something like that.

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<v Speaker 3>Yeah, I mean this is this is the kind of

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<v Speaker 3>the worst of all cancers. It is a cancer that

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<v Speaker 3>there usually is not survivors from it. But it's the

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<v Speaker 3>same kind of cancer that doctors say that if we

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<v Speaker 3>can beat this, we can probably knock off every other

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<v Speaker 3>cancer out there.

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<v Speaker 2>But the incentive to do clinical trials when the mortality

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<v Speaker 2>rate was so high, and the ability to study them

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<v Speaker 2>and provide treatment option with such a narrow window, it

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<v Speaker 2>led to limited research even into it. So that's where

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<v Speaker 2>you came in and started finding some of these clinical

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<v Speaker 2>trau that and frankly, the doctors were excited to do it.

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<v Speaker 2>But the problem with it is they get out of

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<v Speaker 2>college and everybody would tell them, don't focus on that.

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<v Speaker 1>That's too tough.

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<v Speaker 3>And I'm sorry, but coming from as an entrepreneur, tough

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<v Speaker 3>problems are where the biggest opportunities lie. And I think

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<v Speaker 3>that's what folks miss is you got to focus on

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<v Speaker 3>the big ideas part of it. If we're actually going

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<v Speaker 3>to cure this, we don't want to be sitting here

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<v Speaker 3>eight years from now talking about how we treated cancer

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<v Speaker 3>for the last eighty years. We want to be talking

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<v Speaker 3>about how we cured cancer, and so you got to

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<v Speaker 3>take on the tough problems, but you also got to

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<v Speaker 3>break them down. And you know that's what we I

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<v Speaker 3>think we do effectively. You do is we look at

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<v Speaker 3>a problem and we break it down into smaller bits

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<v Speaker 3>and then we fix it and we we gear the

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<v Speaker 3>strategy in a longitude in all way.

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<v Speaker 2>Well, and you've also been successful in bringing cancer research

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<v Speaker 2>doctors from around the world together to collectively sit down

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<v Speaker 2>exit share their research and work cooperatively with each other

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<v Speaker 2>rather than maintain that little fiefdom that is typical.

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<v Speaker 3>And we have a great resource with Cincinni Children's I

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<v Speaker 3>mean they even named their Brain tumber Institute the Cure

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<v Speaker 3>Starts Down Brain Tumor Institute. But we do believe in

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<v Speaker 3>many different minds and so we fund research in twenty

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<v Speaker 3>nine countries thus far. And so you got to bring

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<v Speaker 3>more folks to the table.

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<v Speaker 2>Bring it to the table next week the Bourbon Baron Bash.

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<v Speaker 2>Get your tickets to the Casey dot com web page

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<v Speaker 2>or just go to Bourbonbaronbash dot org directly get the

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00:14:05.120 --> 00:14:07.480
<v Speaker 2>raffle ticket separately, so you get a chance to win

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<v Speaker 2>some of this outstanding well or Well Bourbon, and of

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00:14:12.039 --> 00:14:15.480
<v Speaker 2>course get into Greater's ice cream any Greater's location after

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<v Speaker 2>next next Thursday. Beginning next Thursday, you got a window

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<v Speaker 2>of opportunity there eating the free cone. Just buy the

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<v Speaker 2>coupon book five bucks. You get more value out of

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<v Speaker 2>the coupon book than your five bucks. The five bucks

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<v Speaker 2>will help cure cancer, and hell, if you've got ten grand,

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<v Speaker 2>they'll take it well.

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<v Speaker 1>Best of luck. I will hopefully see you next weekend.

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<v Speaker 2>The Bourbon Baron Bash, and I know we'll be seeing

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<v Speaker 2>each other throughout the year to talk about more of

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<v Speaker 2>your events.

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<v Speaker 1>Thank you very much, Brian, and best of love to

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<v Speaker 1>your better half.

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<v Speaker 2>Seven twenty here fifty five KRCY Talk Stations Cover Sincy.

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<v Speaker 2>Mary sent me An a Facebook message yesterday she got

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<v Speaker 2>in touch with Covers sincey she went to see her doctor.

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<v Speaker 2>She got an X ray at her doctor's office, she

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<v Speaker 2>got her cortisone injection, apparently she was having problems with

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<v Speaker 2>their shoulder, and then after the insurance company paid for everything,

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<v Speaker 2>she got a check for ninety bucks in the mail.

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<v Speaker 2>That's what working with Cover Sinci and John Roman and

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<v Speaker 2>his team can do for you.

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<v Speaker 1>That's right.

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<v Speaker 2>I checked back after they paid for the insurance. You're like, what, Well,

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<v Speaker 2>my son got a check for about I think it

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<v Speaker 2>was two hundred dollars after you went and got a

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<v Speaker 2>physical from his PCP. Yeah, that's the way it works

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<v Speaker 2>cover since he has multiple different ways to ensure you medically,

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<v Speaker 2>and it's going to be better than what you got

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<v Speaker 2>that one size fits all allegedly policy from your employer.

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<v Speaker 2>They work with hundreds of insurance companies, have thousands of

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00:15:34.960 --> 00:15:37.559
<v Speaker 2>policies and they'll put a package of insurance together that

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00:15:37.679 --> 00:15:40.200
<v Speaker 2>can give you that dollar one coverage may result in

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00:15:40.279 --> 00:15:43.399
<v Speaker 2>a check landing in your pocket. They will resolve and

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00:15:43.519 --> 00:15:45.960
<v Speaker 2>work out all the problems you might face when you're

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<v Speaker 2>dealing with insurance claims. Sometimes claims don't get paid. You

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<v Speaker 2>don't have to call the insurance company cover since he'll

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00:15:51.799 --> 00:15:53.279
<v Speaker 2>do it for you. Just get in touch with them.

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<v Speaker 2>It's an amazing thing, and all it takes is a

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<v Speaker 2>few minutes of your time to see if they can

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<v Speaker 2>save you like they are doing every single day. People

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<v Speaker 2>fouls of dollars annually with better coverage, no obligation, just time.

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<v Speaker 2>Call them up and spend a little time and it

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<v Speaker 2>may work to your advantage like it did for Mary

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<v Speaker 2>five one three eight hundred Call five one three eight

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<v Speaker 2>hundred two two five five online, use a form you

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<v Speaker 2>can fill out on the website and where you can

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<v Speaker 2>learn more Coversinc. Dot com.

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<v Speaker 3>This is fifty five KRC, an iHeartRadio station.

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<v Speaker 1>Get ready to win your way to our twenty twenty

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<v Speaker 1>four Iheartwah
