Speaker 1: People are talking about. I totally agree with you about
Speaker 1: the state's rights issue for regarding abortion fifty five KRS
Speaker 1: the talk station seven six.
Speaker 2: I think about KRECD talk station Bill like a Friday,
Speaker 2: since we're talking Bourbon here with Keith Deathars when the
Speaker 2: cure starts, now, wonderful organization, they're going to find a
Speaker 2: home run care or they're going to cure cancer. And
Speaker 2: of course Keith and his wife struggled and sadly lost
Speaker 2: their daughter of geoblastom if I recall the exact cancer,
Speaker 2: an extraordinarily aggressive form of pediatric brain cancer. And so
Speaker 2: rather than let that ruin their lives forever, they thought,
Speaker 2: we're going to do something and turn this terrible situation
Speaker 2: into a benefit for humanity.
Speaker 1: And so for the last how many seventeen years? Seventeen years? Yeah,
Speaker 1: long time.
Speaker 2: And you know what, I am just blessed to be
Speaker 2: at least in some small measure of part of this
Speaker 2: because I kind of help out in a little bit
Speaker 2: with some facilitation at the Gala, which takes place every
Speaker 2: year April, right, isn't it easily?
Speaker 1: It moves around this year. I think it's going to
Speaker 1: be in April.
Speaker 2: Yes, Okay, so we'll prepare ourselves for that one because
Speaker 2: my listeners are going to want to go. It is
Speaker 2: an extraordinary event. And this past Cure starts now. Gala
Speaker 2: you took in right at seven hundred thousand.
Speaker 3: Yeah, yeah, I mean we have some really really big fundraisers.
Speaker 1: This is where we're based.
Speaker 3: You know, we started in Cincinnati, where you know, the
Speaker 3: largest pediatric cancer charity in the area, and we've grown
Speaker 3: now to forty nine locations, but you know, here's our home,
Speaker 3: and so we we have a whole bunch of fundraisers
Speaker 3: from the Gala to you know, giving first to we're
Speaker 3: part of the Hyde Park Blast, you know, graters and
Speaker 3: cones for the.
Speaker 1: Cure, and you get to that one, and.
Speaker 3: Then the Bourbon Baron Raffles just another chapter of something
Speaker 3: that's a lot of fun to participate in.
Speaker 2: It is went to this last year and hit a
Speaker 2: hell of a great time. Bourbon Baron Bash, which takes
Speaker 2: place is next weekend, isn't it.
Speaker 3: It is next weekend on Saturday, and it's down at
Speaker 3: the Megacorp Pavilion and this is down in Newport, and
Speaker 3: so it is an opportunity to come out for a
Speaker 3: very nice evening and you get to hear some great
Speaker 3: musical acts from Kelly Willis, who was the Top Female
Speaker 3: Vocalist nominee, Town Mountain, the IMBA Emerging Artist of the
Speaker 3: Year nominee. And then just the bourbon as well. We
Speaker 3: have seven distillers. We try to focus on local ones.
Speaker 1: Yeah. I know it's really neat though. I like that.
Speaker 3: Yeah, but they come down and they allow you to
Speaker 3: sip some bourbon and honestly, you just sit there and
Speaker 3: watch the river and listen to great music and just
Speaker 3: relax and have fun and that if it's cancer research.
Speaker 1: Yeah it's bluegrass music, right.
Speaker 3: Yeah, it's more bluegrass country.
Speaker 2: I say that is a positive thing. And if you
Speaker 2: are a music fan, generally you understand great musicians. You
Speaker 2: understand what it takes to be a great musician. I
Speaker 2: am so impressed with bluegrass bands because it's almost as
Speaker 2: if they have a mental telepathy. All of their brains
Speaker 2: are on the same page. It's like a great you know,
Speaker 2: hippie jam band like Fish or something. You know that
Speaker 2: you just wonder how it is they know where to
Speaker 2: go into what direction. But the handoffs and the going
Speaker 2: back and forth and the improvisation, and they always end.
Speaker 1: Up with this. It's just I don't know if there's
Speaker 1: something special.
Speaker 3: When you were there last year and you saw it,
Speaker 3: I mean, my goodness, couldn't ask for a better night.
Speaker 3: I mean we had fireworks and everything across the river
Speaker 3: and you know, just absolutely gorgeous. But yeah, you got
Speaker 3: a Gusta Boone, County Castle and Key mcbraer, New Riff,
Speaker 3: Pogue and Pensive are all going to be there to
Speaker 3: allow you to sip a taste of the kind of
Speaker 3: their premier favorites. So it's just wonderful night and it's
Speaker 3: not expensive ticket. It's a sixty dollars ticket. I mean,
Speaker 3: my goodness, you're going to spend more on that, and
Speaker 3: typically just the concert for these two folks.
Speaker 2: Well true, knowing how much bourbon is and knowing how
Speaker 2: much they charge for drinks at bars and restaurants, you
Speaker 2: get four tastings with the sixty dollars ticket. The emission
Speaker 2: is included in the ticket. Four tastings, two can slash
Speaker 2: bottle drinks, and one exclusive door price raffle ticket for
Speaker 2: a chance to win a bottle of bourbon from one
Speaker 2: of the distilleries that's going to be there though, So
Speaker 2: seven winners total. You do have to be present to
Speaker 2: win that, but you're not going to want to leave
Speaker 2: because the MEWS is going to be so great. So
Speaker 2: drink bourbon, support cancer research and have a great time
Speaker 2: at the same time. And now one of the cornerstones
Speaker 2: of the cure starts now gala you do it every year,
Speaker 2: is you sell a lot of raffle tickets for the bourbons.
Speaker 3: Exactly, And we have another bourbon raffle that's coming up
Speaker 3: with this as well. I mean, Party Sources is obviously
Speaker 3: our presenting sponsor for the Bourbon Barren Bash, but they
Speaker 3: also said, you know what, let's do something even bigger.
Speaker 3: Let's go ahead and also have a raffle too. So
Speaker 3: if people go to the Bourbonbarrenbash dot org.
Speaker 1: Which is on my blog page fifty five Casey dot com.
Speaker 3: They can actually go there and not only buy tickets
Speaker 3: to the bash, but they can also participate in a
Speaker 3: separate raffle for an entire Weller family bottle set. And
Speaker 3: these are some of the most sought after bourbons out there.
Speaker 3: You're talking about a set of six bottles that's worth
Speaker 3: probably about over five thousand dollars.
Speaker 2: What people are willing to pay for bourbons. I mean,
Speaker 2: I like bourbon, but Lord almighty, you know the shelf
Speaker 2: price is, you know, say, it's three hundred dollars to
Speaker 2: the bottle if it's on the shelf, if you can
Speaker 2: find it. And whenever these things show up on a shelf,
Speaker 2: they get lines around the entire block for people coming
Speaker 2: and buying it. And then you walk out the store
Speaker 2: and that three hundred and fifty bucks you just spent
Speaker 2: immediately turns into like fifteen hundred bucks because that's what
Speaker 2: the street value is.
Speaker 1: Exactly exactly.
Speaker 3: But these are kinds that you know, I've tasted weller,
Speaker 3: that's the nice part about it. You know some of
Speaker 3: these I know, you have no idea. It's a very
Speaker 3: it's a very smooth bourbon, and just I think it's
Speaker 3: a it's a great raffle ticket.
Speaker 2: That's what are they call those eighteen year old Pappy
Speaker 2: van winkles that you never get to taste because anybody
Speaker 2: ever bothers to open them. But anyway, drinkable it is.
Speaker 2: And the tickets it's a fifty bucks per ticket, yep,
Speaker 2: and four for one hundred and fifty, so you score
Speaker 2: yourself in an extra one by buying in bulk.
Speaker 3: So you can either come out be in person and
Speaker 3: enjoy a very nice night and if you're out of
Speaker 3: the city and then well then certainly go buy a raffle.
Speaker 3: You got both options here and we thank Party Source
Speaker 3: for their help and being able to make this happen.
Speaker 2: Now, when will the drawing for the separate raffle ticket?
Speaker 2: When will that drawing take place?
Speaker 3: The raffle ticket will be on I believe the Monday afterwards. Okay,
Speaker 3: So we allow ourselves to clean up a little bit
Speaker 3: and then that's what we draw it. And then the
Speaker 3: folks can come down to the Party Source and get
Speaker 3: their winnings.
Speaker 2: By the winner of the winning selection for that not
Speaker 2: going to drink it all right, So if you if
Speaker 2: whether or not you go to the Bourbon Baron Bash again,
Speaker 2: you get the information in the tickets to my web
Speaker 2: patriot dive Carency dot com. Buy a Bourbon barrel full
Speaker 2: ticket to improve your odds and get yourself some seriously
Speaker 2: good bourbon. And speaking of seriously good, one more critical
Speaker 2: thing to talk about every single year. I look forward
Speaker 2: to it. The cones for the cure. Thanks the greaters,
Speaker 2: the wonderful greaters, family for the Elena's Blueberry Pie ice
Speaker 2: cream exactly. Oh my god, it makes my mouth water
Speaker 2: just thinking about it.
Speaker 3: Well, that's how we connected. What was it sixteen years ago?
Speaker 3: Was you were talking about it and you didn't even
Speaker 3: know anything about it.
Speaker 2: So geez, Louise, it sastes so good, The blueberry stasts
Speaker 2: so dang fresh.
Speaker 3: And it's still the same. I mean, it's absolutely wonderful.
Speaker 3: They got some new things that they're coming out and
Speaker 3: this starts. We don't know how to plan events well
Speaker 3: apparently because this starts next Thursday too, so we have,
Speaker 3: you know, this starting on Thursday, we have the Bourbon
Speaker 3: Bar and Bash it starts next that's next Saturday, so
Speaker 3: everything all at once. But okay, the market saturation, you
Speaker 3: know what, it's better than doing a five K. We'd
Speaker 3: much rather do an event like this and do ice
Speaker 3: cream and that way we don't have to run.
Speaker 2: Well, and you won't find me at a five okay,
Speaker 2: but you will find me at the Burke Bear.
Speaker 3: Well, and Greaters is actually going to be at the
Speaker 3: Bourbon baron Bash as well. But aside from all of that,
Speaker 3: it's a wonderful ice cream. It's named after my daughter,
Speaker 3: This benefits cancer research and the home run cancer research.
Speaker 3: And this kicks off. It's eleven days and folks can
Speaker 3: go to the Greater Sweet Reward app or they can
Speaker 3: go to Conesfothecure dot org and then get a cube
Speaker 3: on for a free scoop of ice cream. Now you
Speaker 3: can come in and take advantage of that. We hope
Speaker 3: that you donate as well. This is going to raise
Speaker 3: probably even in the first day, we're going to eclipse
Speaker 3: a two million dollar mark since this campaign started. Holy cow,
Speaker 3: And that's just fantastic. I mean, that's probably a funded
Speaker 3: twenty different trials, probably impacted four hundred lives. I mean,
Speaker 3: it's just it's exactly what the type of thing you
Speaker 3: want to see come from this.
Speaker 2: And that's why I love your organization, because you know,
Speaker 2: you give to a big organization like United where whatever
Speaker 2: you really don't ever get in touch with or hear
Speaker 2: about what exactly happened with the money, how how was used.
Speaker 2: You actually have can demonstrate what the value is for
Speaker 2: people's you know, participating, donating, you know, showing up the
Speaker 2: bourbon baron bascas proceeds obviously going to go to fund
Speaker 2: cancer research, but you actually fund these trials exactly.
Speaker 3: We've funded thirty four million dollars since we were started.
Speaker 3: We're a very lean organization run by parents. We have
Speaker 3: our overheads like three percent or less, so we are
Speaker 3: all about trying to make sure that this is impactful.
Speaker 3: And some of the biggest discoveries, you know, I can
Speaker 3: see in the last probably well several years, we're probably
Speaker 3: three of them, and that's yeah, and we're a small
Speaker 3: organization by far, but it's it's about doing it by
Speaker 3: strategy and having partners like you know, Greaters really helps
Speaker 3: to build that up because they are this is a
Speaker 3: fun campaign.
Speaker 1: It's a chance they set.
Speaker 3: They decorate the stores, the employees get involved, we do rallies,
Speaker 3: all kinds of stuff like that, and the families come
Speaker 3: out to support it. And there's some interesting things that
Speaker 3: they have. This year, they made a blueberry pie pie,
Speaker 3: so it's an ice cream pie. Oh my god, that's
Speaker 3: been blueberry pie fashion, which it sounds a bit redundant.
Speaker 3: I had it yesterday.
Speaker 1: Oh my god.
Speaker 3: And then they have another thing which I kind of
Speaker 3: looked at it and went, I'm not sure about that,
Speaker 3: but it's a a peanut butter and blueberry pie. Sunday,
Speaker 3: and so it's made with peanut butter and everything, and
Speaker 3: you kind of think, okay, that's I'm not sure I
Speaker 3: had that. We were doing an interview and I had
Speaker 3: it for the first time in the interview. I ate
Speaker 3: the entire thing on the air there, and I don't
Speaker 3: think I did an effective interview, but.
Speaker 1: It didn't stop.
Speaker 3: Yeah, so they have that at the stores. You know,
Speaker 3: obviously we're clips in the two million dollar mark. We
Speaker 3: hope to raise about three hundred thousand dollars and eleven
Speaker 3: days through this. And in addition to that, last year
Speaker 3: we had a gentleman who walked in and normally they'll
Speaker 3: ask for dollar five dollars and with five dollars, by
Speaker 3: the way, you had to cupeon books, which is which
Speaker 3: is worth again, well, the cupon books is worth thirty
Speaker 3: five dollars. You get a free cone in the media
Speaker 3: the moment you give effectively five. So it's it's a
Speaker 3: no brainer if you're ever going to get ice cream
Speaker 3: before the end of the year, right.
Speaker 1: And so they do that.
Speaker 3: But this guy came in and instead of doing one
Speaker 3: of those donations, he said, I want to do a
Speaker 3: donation of ten thousand dollars and you kidding, well, that
Speaker 3: was that was amazing, amazing, And so they have all
Speaker 3: these cones that they put on the walls with the
Speaker 3: five dollars one dollars. They didn't know what to do
Speaker 3: with this one, so we made a special one that's
Speaker 3: going to be at the stores or at one of
Speaker 3: the stores for the ten thousand dollars for up there.
Speaker 3: So that's kind of cool and we can celebrate.
Speaker 1: That, isn't it great? There are people out there like that.
Speaker 3: It is it is and just out of the generous
Speaker 3: generosity of his heart and just showing up and offering
Speaker 3: that that went to a lot of work and hopefully
Speaker 3: funded well not hopefully, we know it funded a lot
Speaker 3: of good research.
Speaker 2: And I absolutely going back to and not to poke
Speaker 2: fun at the United Way, but they have a lot
Speaker 2: of overhead. You point out, three percent is all you
Speaker 2: have to take to keep the organization running, and that
Speaker 2: means that you know, ninety seven of every hundred dollars
Speaker 2: is going to go to fund these research and the
Speaker 2: other important thing. And I think it can't be lost
Speaker 2: on my listeners. One of the reasons there wasn't much
Speaker 2: research into geoblastom is because the children's lifespan was like
Speaker 2: four to six months or something like that.
Speaker 3: Yeah, I mean this is this is the kind of
Speaker 3: the worst of all cancers. It is a cancer that
Speaker 3: there usually is not survivors from it. But it's the
Speaker 3: same kind of cancer that doctors say that if we
Speaker 3: can beat this, we can probably knock off every other
Speaker 3: cancer out there.
Speaker 2: But the incentive to do clinical trials when the mortality
Speaker 2: rate was so high, and the ability to study them
Speaker 2: and provide treatment option with such a narrow window, it
Speaker 2: led to limited research even into it. So that's where
Speaker 2: you came in and started finding some of these clinical
Speaker 2: trau that and frankly, the doctors were excited to do it.
Speaker 2: But the problem with it is they get out of
Speaker 2: college and everybody would tell them, don't focus on that.
Speaker 1: That's too tough.
Speaker 3: And I'm sorry, but coming from as an entrepreneur, tough
Speaker 3: problems are where the biggest opportunities lie. And I think
Speaker 3: that's what folks miss is you got to focus on
Speaker 3: the big ideas part of it. If we're actually going
Speaker 3: to cure this, we don't want to be sitting here
Speaker 3: eight years from now talking about how we treated cancer
Speaker 3: for the last eighty years. We want to be talking
Speaker 3: about how we cured cancer, and so you got to
Speaker 3: take on the tough problems, but you also got to
Speaker 3: break them down. And you know that's what we I
Speaker 3: think we do effectively. You do is we look at
Speaker 3: a problem and we break it down into smaller bits
Speaker 3: and then we fix it and we we gear the
Speaker 3: strategy in a longitude in all way.
Speaker 2: Well, and you've also been successful in bringing cancer research
Speaker 2: doctors from around the world together to collectively sit down
Speaker 2: exit share their research and work cooperatively with each other
Speaker 2: rather than maintain that little fiefdom that is typical.
Speaker 3: And we have a great resource with Cincinni Children's I
Speaker 3: mean they even named their Brain tumber Institute the Cure
Speaker 3: Starts Down Brain Tumor Institute. But we do believe in
Speaker 3: many different minds and so we fund research in twenty
Speaker 3: nine countries thus far. And so you got to bring
Speaker 3: more folks to the table.
Speaker 2: Bring it to the table next week the Bourbon Baron Bash.
Speaker 2: Get your tickets to the Casey dot com web page
Speaker 2: or just go to Bourbonbaronbash dot org directly get the
Speaker 2: raffle ticket separately, so you get a chance to win
Speaker 2: some of this outstanding well or Well Bourbon, and of
Speaker 2: course get into Greater's ice cream any Greater's location after
Speaker 2: next next Thursday. Beginning next Thursday, you got a window
Speaker 2: of opportunity there eating the free cone. Just buy the
Speaker 2: coupon book five bucks. You get more value out of
Speaker 2: the coupon book than your five bucks. The five bucks
Speaker 2: will help cure cancer, and hell, if you've got ten grand,
Speaker 2: they'll take it well.
Speaker 1: Best of luck. I will hopefully see you next weekend.
Speaker 2: The Bourbon Baron Bash, and I know we'll be seeing
Speaker 2: each other throughout the year to talk about more of
Speaker 2: your events.
Speaker 1: Thank you very much, Brian, and best of love to
Speaker 1: your better half.
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