1 00:00:04,879 --> 00:00:07,160 Speaker 1: What's going on? Thank you so much for listening to 2 00:00:07,200 --> 00:00:09,640 this podcast. It is heard live every day from noon 3 00:00:09,679 --> 00:00:12,519 to three on WBT Radio in Charlotte. And if you 4 00:00:12,560 --> 00:00:16,719 want exclusive content like invitations to events, the weekly live stream, 5 00:00:16,760 --> 00:00:19,239 my daily show prep with all the links, become a patron, 6 00:00:19,320 --> 00:00:22,600 go to dpeteclendershow dot com. Make sure you hit the 7 00:00:22,640 --> 00:00:25,160 subscribe button. Get every episode for free right to your 8 00:00:25,160 --> 00:00:27,719 smartphone or tablet, and again, thank you so much for 9 00:00:27,760 --> 00:00:35,280 your support. A programming note, Monday, you will get six 10 00:00:36,000 --> 00:00:39,880 podcasts from me. Usually you get three a day, one 11 00:00:39,920 --> 00:00:44,439 for each hour, but Monday you're gonna get six. Now. 12 00:00:45,359 --> 00:00:48,359 The first three will be during my normal noon to 13 00:00:48,439 --> 00:00:51,799 three show, but it will not be me. It will 14 00:00:51,840 --> 00:00:58,159 be Nick Craig filling in for me. Okay, because on 15 00:00:58,200 --> 00:01:01,159 Monday I will not be here. Nick Craig will be 16 00:01:01,200 --> 00:01:04,560 filling in for me noon to three live on WBT, 17 00:01:06,359 --> 00:01:09,519 and then I am filling in for Brett Winter Bowl 18 00:01:09,879 --> 00:01:13,640 three to six, and so I'm going to send those 19 00:01:13,879 --> 00:01:18,480 episodes out on the podcast as well. Okay, So Nick 20 00:01:19,400 --> 00:01:22,439 fills in for me on Monday, I fill in for Brett, 21 00:01:23,000 --> 00:01:25,319 and then everything goes back to normal on Tuesday, as 22 00:01:25,359 --> 00:01:30,480 far as I know. And I went back and forth, 23 00:01:30,560 --> 00:01:32,400 like how do I send these out? In which way around? 24 00:01:32,400 --> 00:01:33,640 I said, you know what, I'm just gonna send them 25 00:01:33,640 --> 00:01:36,400 all out. You're gonna get you're gonna get three episodes 26 00:01:36,480 --> 00:01:38,599 Nick filling in for me, and you're gonna get three 27 00:01:38,640 --> 00:01:40,359 episodes of me filling in for Brett. And that's how 28 00:01:40,359 --> 00:01:44,159 I'm gonna do it. And I got approval, So that's 29 00:01:44,159 --> 00:01:47,480 how it's gonna go. So Monday, Nick will be filling 30 00:01:47,519 --> 00:01:53,159 in for me. I'm in for Brett Winterable. All right, 31 00:01:53,280 --> 00:01:55,760 let me give you the number again, seven oh four, five, 32 00:01:55,879 --> 00:01:58,760 seven oh eleven ten. That's the call in number. It's 33 00:01:58,799 --> 00:02:02,719 also the WBT text line driven by Liberty Buick GMC. 34 00:02:03,599 --> 00:02:06,359 And I'm giving you the number again because we're going 35 00:02:06,439 --> 00:02:12,360 to talk about the rebranding of Cracker Barrel. Spoiler. They 36 00:02:12,400 --> 00:02:15,840 got rid of the barrel and apparently they also got 37 00:02:15,919 --> 00:02:21,520 rid of the cracker from the logo. Can I say that? 38 00:02:21,680 --> 00:02:25,560 I think I could say that. So if you have 39 00:02:25,759 --> 00:02:28,879 thoughts on this, you're and you want to weigh in on, 40 00:02:29,199 --> 00:02:32,159 you know, the Cracker Barrel rebrand. You want to act 41 00:02:32,159 --> 00:02:35,479 as a participant in the focus group, You want to 42 00:02:35,520 --> 00:02:37,120 call in. You don't want to. You want to do 43 00:02:37,199 --> 00:02:39,960 it earlier. You want to get your thoughts collected and 44 00:02:40,000 --> 00:02:46,400 do it earlier rather than later. Okay, So the fallout 45 00:02:46,439 --> 00:02:49,840 this is from Fox Business. The fallout from Cracker Barrel's 46 00:02:50,039 --> 00:02:54,439 logo change and restaurant makeover is not over. Shares of 47 00:02:54,520 --> 00:02:58,759 the food chain plunged yesterday as customer backlash and investor 48 00:02:59,000 --> 00:03:05,439 unease drove the chain's worst losing streak in months. Shares 49 00:03:05,599 --> 00:03:09,400 went down twelve percent. They bumped up a little bit 50 00:03:09,439 --> 00:03:11,960 by the end, and so it closed down seven percent, 51 00:03:12,479 --> 00:03:17,520 erasing ninety million dollars in market value. Their stock is down, 52 00:03:18,000 --> 00:03:23,599 was down at fifty four dollars per share. So Cracker 53 00:03:23,639 --> 00:03:27,759 Barrel is undergoing a seven hundred million dollar transformation across 54 00:03:27,840 --> 00:03:33,199 its six hundred and sixty or so restaurants. Okay, And 55 00:03:33,240 --> 00:03:36,120 there have been several components to this. That's been it's 56 00:03:36,159 --> 00:03:39,439 been going on for a while. You may have heard 57 00:03:39,439 --> 00:03:43,960 a couple of months back they introduced alcohol to the 58 00:03:44,000 --> 00:03:48,680 menu for like Mimosa's, Bloody Mary's, that kind of thing, 59 00:03:50,120 --> 00:03:53,919 and some people were not happy about that. I don't 60 00:03:54,039 --> 00:03:56,680 know why. It's not like people are going to go, 61 00:03:57,759 --> 00:04:02,879 you know, get smashed at Cracker Barrel. I viewed that 62 00:04:03,000 --> 00:04:05,280 at the time as part of an effort to attract 63 00:04:05,960 --> 00:04:08,599 a client tele that is looking to do a you know, 64 00:04:08,759 --> 00:04:12,879 Saturday or Sunday brunch or lunch or something, and they 65 00:04:13,159 --> 00:04:16,160 want to drink a mimosa or bloody Mary with their 66 00:04:16,519 --> 00:04:20,279 Sunday brunch. And it's a very popular element that gets 67 00:04:20,319 --> 00:04:26,079 people in the door at a lot of these brunch places, 68 00:04:28,319 --> 00:04:31,480 so I didn't have any problem with it. Then there 69 00:04:31,639 --> 00:04:37,279 was the announcement of the changing of the decorps. They're 70 00:04:37,319 --> 00:04:42,319 doing remodels of the of the Cracker Barrel interior, and 71 00:04:42,360 --> 00:04:45,399 some people were not happy with that either. If you've 72 00:04:45,399 --> 00:04:47,600 never been to a Cracker Barrel, first off, I would 73 00:04:47,600 --> 00:04:50,560 advise you go to one that hasn't gone through the 74 00:04:50,600 --> 00:04:53,720 renovation first so you can at least, you know, have 75 00:04:53,759 --> 00:04:55,759 an idea of what it used to be before it 76 00:04:55,759 --> 00:05:02,680 gets changed. But what it generally looks like is a 77 00:05:02,680 --> 00:05:07,399 lot of you know, wood on a wood trim paneling 78 00:05:07,439 --> 00:05:11,000 and stuff sort of dark. It's got that kind of 79 00:05:11,560 --> 00:05:19,120 yellowish kind of wallpaper look whatever. I'm pretty sure they 80 00:05:19,199 --> 00:05:21,879 got the wainscotting that is on sort of the you know, 81 00:05:21,920 --> 00:05:24,279 the bottom half of the walls again dark wood, a 82 00:05:24,360 --> 00:05:29,720 lot of dark wood, and the walls are completely covered 83 00:05:30,639 --> 00:05:36,879 with all sorts of decorations. And the decorations are you know, 84 00:05:37,519 --> 00:05:45,439 old timey signs, oil cans, you know, country store type 85 00:05:45,439 --> 00:05:49,240 of things, because that's what Cracker Barrel evokes. It's this 86 00:05:49,399 --> 00:05:52,319 idea that you're going to the old general store, an 87 00:05:52,319 --> 00:05:55,639 old country store. And believe it or not, there are 88 00:05:55,720 --> 00:06:00,839 actually places that still do exist that look very similar 89 00:06:00,839 --> 00:06:04,639 to this, and in fact, my brother in law runs one. 90 00:06:05,079 --> 00:06:10,560 So it's to the east of Charlotte. So these old 91 00:06:10,600 --> 00:06:13,199 country stores used to be sort of a fixture in 92 00:06:13,399 --> 00:06:15,959 a lot of rural areas, and so that's what the 93 00:06:16,000 --> 00:06:18,879 whole model of this franchise was sort of built around, 94 00:06:18,879 --> 00:06:24,319 this nostalgia of the old country store, grandma's cooking, right, 95 00:06:24,399 --> 00:06:27,360 a simpler way of life. And so all of the stuff, 96 00:06:28,319 --> 00:06:31,439 all of the decorations, covering almost every square inch of 97 00:06:31,480 --> 00:06:34,680 all the walls is always it's always like vintage antique 98 00:06:34,800 --> 00:06:40,319 kinds of things. And the revamp, the remodel of the stores, 99 00:06:40,600 --> 00:06:45,240 of the restaurants, rather they ripped out a lot of 100 00:06:45,279 --> 00:06:48,759 the wood, they brightened up, they didn't get rid of 101 00:06:48,800 --> 00:06:51,279 it all there's still like some you know, wood beams 102 00:06:51,279 --> 00:06:53,879 on the ceiling and stuff like that. The tables and 103 00:06:53,959 --> 00:06:56,720 chairs are still wood, maybe a little bit lighter than 104 00:06:56,759 --> 00:07:04,959 they were before. New floors right obviously wooden floors, but 105 00:07:05,079 --> 00:07:11,279 the walls are now sort of whiteish off white. It's brighter, 106 00:07:12,000 --> 00:07:15,160 and they took a lot of the decorations off the walls. 107 00:07:15,360 --> 00:07:17,480 There's still some pieces that are on there, but it's 108 00:07:17,560 --> 00:07:20,959 not like it used to be. And I've never been 109 00:07:21,000 --> 00:07:24,959 in one of these revamped ones, but I've seen some photos. Okay, 110 00:07:25,000 --> 00:07:27,079 So that was the next step. People were not happy 111 00:07:27,120 --> 00:07:32,879 with that. I think they have also done some changes 112 00:07:32,959 --> 00:07:38,399 to the Country Store because when you walk in and 113 00:07:39,800 --> 00:07:42,040 I was chatting with cac O Day was the morning 114 00:07:42,120 --> 00:07:47,120 guy up in Raleigh and Greensboro on the news talkers 115 00:07:47,199 --> 00:07:49,399 up there, and I joined them on Fridays. We were 116 00:07:49,480 --> 00:07:51,079 chatting about this very thing, and he said, you know, 117 00:07:51,120 --> 00:07:53,920 the whole point of the Country Store is that while 118 00:07:53,920 --> 00:07:56,879 you're waiting for forty five minutes for your table after 119 00:07:57,000 --> 00:08:00,240 church on Sunday, you get to walk around and the 120 00:08:00,319 --> 00:08:03,079 kids occupied. They got the big checkerboards out on the 121 00:08:03,079 --> 00:08:06,079 patio or the front porch with the rocking chairs and stuff, 122 00:08:06,279 --> 00:08:08,160 and so the whole thing is designed to kind of, 123 00:08:08,519 --> 00:08:10,959 you know, help you while away the time, while also 124 00:08:11,079 --> 00:08:13,879 tapping into the nostalgia of the general store, where you know, 125 00:08:13,959 --> 00:08:15,959 back in the olden days, you could walk up and 126 00:08:16,000 --> 00:08:19,360 there'd be some guys with spatoons and they'd be playing 127 00:08:19,399 --> 00:08:23,160 some checkers or something, right, and so that's the whole vibe, 128 00:08:23,199 --> 00:08:24,959 and that's the whole point of it. And so the 129 00:08:25,519 --> 00:08:28,079 store remains. But he said that they've been sort of 130 00:08:28,079 --> 00:08:32,919 pared down. Maybe it's not as cluttered, and I think 131 00:08:32,960 --> 00:08:35,720 that's the sign of the times, also because I think 132 00:08:36,360 --> 00:08:39,120 people don't want to be all up on each other anymore. 133 00:08:39,279 --> 00:08:43,279 I think our personal space has probably expanded somewhat, particularly 134 00:08:43,320 --> 00:08:46,200 after COVID, So they probably make the aisles a little 135 00:08:46,240 --> 00:08:51,960 wider and that sort of thing. And then came the logo, 136 00:08:52,120 --> 00:08:57,159 And this is actually what I am more disgruntled about 137 00:08:57,519 --> 00:09:04,919 the logo change. I'm way less disgruntled about the other changes, 138 00:09:04,919 --> 00:09:10,440 the decor. I'm less disgruntled about the addition of alcohol 139 00:09:10,480 --> 00:09:12,480 to the menu. I'm gruntled, if you would say I'm 140 00:09:12,519 --> 00:09:19,799 gruntled about those elements. I'm disgruntled about the logo mainly 141 00:09:19,840 --> 00:09:26,039 because they changed the color, and they're trying to tell 142 00:09:26,080 --> 00:09:31,080 me that the color I'm seeing is brown and not black. 143 00:09:33,159 --> 00:09:37,200 They changed the lettering a little bit, they changed the outside. 144 00:09:37,240 --> 00:09:39,240 The logo used to be like a pinto bean, but 145 00:09:39,240 --> 00:09:42,000 they stopped selling those years ago as a side or whatever, 146 00:09:42,039 --> 00:09:44,320 and so now it's so now it just looks like 147 00:09:44,360 --> 00:09:50,559 a barrel turned on its side. It's just sanitized. Oh 148 00:09:50,639 --> 00:09:53,679 and they got rid of Uncle Herschel, the old guy 149 00:09:53,799 --> 00:09:57,000 sitting next to the barrel in the original cracker barrel logo. 150 00:09:57,080 --> 00:09:58,919 They got rid of him, and so now it just 151 00:09:58,960 --> 00:10:04,440 looks like this strip down, sanitized, nothing of a logo. 152 00:10:06,039 --> 00:10:08,639 And this is the trend. All right. So you've heard 153 00:10:08,639 --> 00:10:11,159 me talk about creative video for almost a year. But 154 00:10:11,240 --> 00:10:14,000 did you know they also offer a game changing app 155 00:10:14,039 --> 00:10:17,440 for businesses that reward their teams with incentive trips. Well 156 00:10:17,480 --> 00:10:20,159 they do. It's called Incentive Trip Kit. If you want 157 00:10:20,200 --> 00:10:23,120 a business or work at one that offers these incentive trips, 158 00:10:23,399 --> 00:10:26,799 this is a mustap. It maximizes the impact and value 159 00:10:26,799 --> 00:10:29,879 of these motivational trips. It's a super easy to use 160 00:10:30,000 --> 00:10:34,080 app built just for your group, with private messaging, shared photos, 161 00:10:34,200 --> 00:10:37,879 important trip documents, even a find the group locator just 162 00:10:37,960 --> 00:10:40,559 in case somebody gets separated. And when I say it's private, 163 00:10:40,639 --> 00:10:44,039 I mean it. No personal emails, no phone numbers, no ads, 164 00:10:44,200 --> 00:10:47,480 no account sign ups. Everyone uses one shared login, so 165 00:10:47,519 --> 00:10:50,559 it's super easy, no hassles. During the trip, everybody can 166 00:10:50,559 --> 00:10:53,200 post their best photos and short video clips, and folks 167 00:10:53,200 --> 00:10:55,240 back at the office can even follow along. And then 168 00:10:55,279 --> 00:10:58,440 after the trip, incentive trip kit turns those memories into 169 00:10:58,519 --> 00:11:02,120 a professional storytelling vis video you can use to motivate, inspire, 170 00:11:02,279 --> 00:11:05,120 and get people fired up for next year's trip. More fun, 171 00:11:05,320 --> 00:11:09,519 more memories, more ROI check it out now at incentivetripkit 172 00:11:09,639 --> 00:11:12,399 dot com or call Eric at eight eight eight five 173 00:11:12,480 --> 00:11:15,720 three three seventy six thirty seven Extension two O seven 174 00:11:15,759 --> 00:11:20,679 for the details. So the Cracker Barrel rebrand, critics say 175 00:11:21,639 --> 00:11:24,480 the rebrand is a risky move for a company already 176 00:11:24,480 --> 00:11:27,399 struggling with thin margins. And this is something that I 177 00:11:27,440 --> 00:11:33,360 think people who are just reacting viscerally to it, and look, 178 00:11:33,440 --> 00:11:37,240 I get it. It's it's kind of hard to go 179 00:11:37,320 --> 00:11:41,679 through the last twenty years of all of the rebranding, 180 00:11:41,679 --> 00:11:45,399 which really amped up about fifteen years ago. Ten years 181 00:11:45,440 --> 00:11:51,440 ago really amped up with the wokeism and the cancelation 182 00:11:51,720 --> 00:11:56,240 and the everything in America is bad and you know, uh, 183 00:11:56,360 --> 00:12:02,720 institutional bias and depression and all of the Marxist clap trap. Right, 184 00:12:02,759 --> 00:12:07,360 it's kind of difficult for people who are well, I mean, 185 00:12:07,399 --> 00:12:09,159 I don't want to play the race card here, but 186 00:12:09,519 --> 00:12:12,559 as a white folk, I can say this. I can 187 00:12:12,600 --> 00:12:15,320 speak with authority on this. I am a white dude, 188 00:12:15,360 --> 00:12:19,480 and a lot of white dudes have been feeling like 189 00:12:20,399 --> 00:12:24,080 they've been getting attacked in the culture, an awful lot. 190 00:12:24,200 --> 00:12:28,320 They have felt that, and feelings are neither right nor wrong. 191 00:12:29,399 --> 00:12:32,480 It's how you act on those feelings, Okay. And by 192 00:12:32,519 --> 00:12:36,440 the way, these feelings are somewhat justifiable in the fact that, oh, 193 00:12:36,519 --> 00:12:39,200 I don't know, the Democrats are right now hemorrhaging white 194 00:12:39,320 --> 00:12:42,399 dudes and they're actually trying to figure out how to 195 00:12:42,399 --> 00:12:44,720 get a bunch of white men to start voting for 196 00:12:44,759 --> 00:12:48,039 them again. Right, So this is it's not completely out 197 00:12:48,080 --> 00:12:50,000 of left field. Well, it is out of left field, 198 00:12:50,039 --> 00:12:53,399 but it's not out it's just it is justifiable, Okay. 199 00:12:53,879 --> 00:12:58,000 So it's hard to see this as something unrelated to 200 00:12:58,720 --> 00:13:03,080 the bud Light camp where they put Dylan mulvaney on it, 201 00:13:03,120 --> 00:13:08,799 and the pr director there goes on a podcast and 202 00:13:08,960 --> 00:13:14,080 starts saying, we want to ditch the old frat brow image, 203 00:13:14,399 --> 00:13:19,480 and these the customers that we've traditionally appealed to. And 204 00:13:19,519 --> 00:13:24,639 then the guys that have been traditionally drinking your beer decide, well, 205 00:13:24,720 --> 00:13:27,679 if you don't want us as customers, then we won't 206 00:13:27,720 --> 00:13:34,639 be your customers. Message received, Right, New Coke, bud Light. 207 00:13:34,919 --> 00:13:39,679 There are a bunch of other examples, right, Thomas Sorry. 208 00:13:40,000 --> 00:13:44,159 Richard Stern, the director of the Thomas A. Row Institute 209 00:13:44,159 --> 00:13:47,519 for Economic Policy at the Heritage Foundation, said it's another 210 00:13:47,559 --> 00:13:51,240 example of how abandoning your brand and loyal customers is 211 00:13:51,240 --> 00:13:53,480 not the way to grow a business. He added that 212 00:13:53,480 --> 00:13:57,639 Cracker Barrel has consistently posted weak profit margins around one 213 00:13:57,639 --> 00:14:00,559 and a half percent, which is about a third of 214 00:14:00,600 --> 00:14:03,960 what you would expect from a successful restaurant, so it 215 00:14:04,000 --> 00:14:08,000 should be somewhere around four and a half percent. Stern 216 00:14:08,159 --> 00:14:11,120 argued that by chasing a new market, the restaurant chain 217 00:14:11,200 --> 00:14:14,440 has strayed from its roots. He said their brand was 218 00:14:14,519 --> 00:14:17,720 partially the old fashioned feel of an American general store, 219 00:14:18,080 --> 00:14:21,600 hearkening to the Pioneer West and the growth of rural highways. 220 00:14:21,600 --> 00:14:26,399 And I agree with that. But here's the problem. If 221 00:14:26,440 --> 00:14:31,480 the restaurant is only clearing one and a half percent margins, 222 00:14:32,120 --> 00:14:35,679 it needs to be resuscitated, right, It needs to be refreshed. 223 00:14:36,879 --> 00:14:40,399 But the core of what makes Cracker Barrel Cracker Barrel 224 00:14:41,320 --> 00:14:47,799 is that nostalgic feel. It's the throwback, right, So how 225 00:14:47,799 --> 00:14:51,360 do you do a refresh on a moment that's sort 226 00:14:51,360 --> 00:14:56,639 of frozen in time. That's a challenge. And it does 227 00:14:56,679 --> 00:15:01,639 not appear that the the CEO and the people that 228 00:15:01,679 --> 00:15:06,039 are leading the rebrand here, I don't know if they're 229 00:15:06,080 --> 00:15:09,240 able to pull this off. Now. I have seen some 230 00:15:09,279 --> 00:15:14,360 of the reporting about this CEO, this Julie fels Meissino, 231 00:15:14,440 --> 00:15:18,879 who has been leading the charge, and people are like, oh, 232 00:15:18,960 --> 00:15:22,080 she's implemented DEI stuff behind the scenes, like at the 233 00:15:22,120 --> 00:15:24,879 corporate level and pushing it down to the restaurants through 234 00:15:24,919 --> 00:15:28,279 the franchises and stuff. Not in support of all of that, 235 00:15:28,440 --> 00:15:30,799 not in support of all of the you know, the 236 00:15:30,840 --> 00:15:34,120 gay pride stuff that they've been pushing out to the franchises, 237 00:15:34,279 --> 00:15:36,720 all of it. So I get it right again, like 238 00:15:37,200 --> 00:15:42,600 this stuff has so infiltrated corporate America, and she in 239 00:15:42,679 --> 00:15:47,159 corporate America is one of the proponents of doing so. However, 240 00:15:48,200 --> 00:15:50,639 she does have a bit of a track record also 241 00:15:52,000 --> 00:16:00,120 of turning around struggling restaurants, notably Taco Bell. During her 242 00:16:00,120 --> 00:16:04,759 tenure from twenty eighteen through June of twenty three, she 243 00:16:04,879 --> 00:16:08,039 served as president of Taco Bell North America, later as 244 00:16:08,720 --> 00:16:14,440 president of Taco Bell International. She drove growth eight consecutive 245 00:16:14,480 --> 00:16:21,559 quarters of positive same store sales growth. She championed an 246 00:16:21,559 --> 00:16:25,919 innovative menu with items like the Nacho Fries, which became 247 00:16:25,960 --> 00:16:30,840 their best selling new product approved variations like the Steak 248 00:16:31,039 --> 00:16:38,120 Rattlesnake Fries and Reaper Ranch Fries. She prioritized a quote 249 00:16:38,159 --> 00:16:43,519 frictionless customer experience through initiatives like in restaurant kiosks, delivery 250 00:16:43,559 --> 00:16:48,320 partnerships with Grubhub. She expanded Taco Bell to over one 251 00:16:48,320 --> 00:16:53,000 thousand restaurants across thirty two countries in Brazil and Spain 252 00:16:53,159 --> 00:16:55,720 and India. I mean, if you can open a Taco 253 00:16:55,759 --> 00:17:01,559 Bell in Spain. So she does have some success in 254 00:17:01,639 --> 00:17:04,279 doing this stuff, but that's a Taco bells a different 255 00:17:04,359 --> 00:17:09,880 kind of a restaurant, right than cracker Barrel. There was 256 00:17:09,920 --> 00:17:12,480 a piece from back in May when they did their 257 00:17:12,960 --> 00:17:22,039 earnings call it's over at Northeastern University's college website. Their 258 00:17:22,079 --> 00:17:28,119 publication Cracker Barrel evokes nostalgia, timelessness, and drustic charm. And 259 00:17:28,160 --> 00:17:30,880 it's time for a change. As the CEO says, the 260 00:17:30,920 --> 00:17:34,839 brand is no longer relevant. So what do you do 261 00:17:35,079 --> 00:17:41,400 if people that are seeking that nostalgia? What do you 262 00:17:41,480 --> 00:17:49,920 do when they are dying off? And you now have 263 00:17:50,079 --> 00:17:54,799 younger people coming up that don't have any recollection or 264 00:17:54,839 --> 00:18:00,039 any They have no personal experience with this kind of 265 00:18:00,079 --> 00:18:05,599 a country store vibe. It's foreign to them. And so 266 00:18:06,039 --> 00:18:08,519 the stuff that they're seeing all over, the clutter and 267 00:18:08,559 --> 00:18:10,880 all of the decorations and all this stuff, it doesn't 268 00:18:10,880 --> 00:18:13,400 evoke any nostalgia for them because they have no touchstone 269 00:18:13,440 --> 00:18:19,559 for that. Right Their parents or grandparents probably like demoed 270 00:18:19,640 --> 00:18:23,960 the house and built a McMansion and painted everything agreeable gray, 271 00:18:24,240 --> 00:18:27,720 you know, decluttered, very modern kind of stuff like what 272 00:18:27,839 --> 00:18:30,400 like these Like this is a younger generation coming up, 273 00:18:30,400 --> 00:18:32,720 and this is the stuff that maybe they have more 274 00:18:32,759 --> 00:18:37,200 of a connection to. Like I'm gen X. I know 275 00:18:37,240 --> 00:18:42,119 what the vibe is at Cracker Barrel, but I don't 276 00:18:42,119 --> 00:18:45,200 know if the younger kids do unless they've been to 277 00:18:45,279 --> 00:18:50,319 Cracker Barrel and like that's it. So they quote a 278 00:18:50,319 --> 00:18:55,079 guy Northeastern University marketing expert Bruce Clark, who says it's 279 00:18:55,119 --> 00:18:57,279 going to be difficult. This rebrand is going to take years. 280 00:18:57,319 --> 00:18:59,440 It's going to be difficult. He said, the cardinal rule 281 00:18:59,440 --> 00:19:04,119 of rebrand is you want to refresh, not replace. And 282 00:19:04,200 --> 00:19:07,480 I think this is where Cracker Barrel is getting it wrong. 283 00:19:08,799 --> 00:19:10,920 Now that we are seeing the things that they are doing, 284 00:19:12,640 --> 00:19:20,279 it's moving past refresh and it's now into replace. They 285 00:19:20,359 --> 00:19:25,160 took Uncle Herschel off the logo, right, They removed the 286 00:19:25,200 --> 00:19:30,839 barrel off of the Cracker Barrel logo. They removed the 287 00:19:30,880 --> 00:19:35,319 words old country store off the logo and now it 288 00:19:35,480 --> 00:19:41,119 just says cracker Barrel. And I don't think that is 289 00:19:41,240 --> 00:19:45,880 a refresh. I think that is a replace. And I 290 00:19:45,920 --> 00:19:48,559 think that's why people are feeling like, you know, kind 291 00:19:48,559 --> 00:19:51,480 of great replacement theory stuff going on here, like oh, 292 00:19:51,559 --> 00:19:53,240 it's a white dude, got to get him off the 293 00:19:53,279 --> 00:19:57,119 logo now. Also, I would point out this is there's 294 00:19:57,160 --> 00:19:59,720 been this trend going where they've been removing people, just 295 00:20:00,200 --> 00:20:03,759 images of individuals off of all sorts of logos for 296 00:20:03,839 --> 00:20:07,319 all sorts of woke reasons. Remember Uncle Ben's rice aunt 297 00:20:07,400 --> 00:20:13,960 Jemima Sirah right, so he's just another casualty in this 298 00:20:14,240 --> 00:20:18,119 ongoing battle. Here's a great idea. How about making an 299 00:20:18,279 --> 00:20:21,480 escape to a really special and secluded getaway in western 300 00:20:21,480 --> 00:20:24,000 North Carolina. Just a quick drive up the mountain and 301 00:20:24,039 --> 00:20:28,079 Cabins of Asheville is your connection. 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Let me go over to the text line, 321 00:21:31,440 --> 00:21:38,960 Oh my goodness, David says about the Cracker Barrel rebrand. 322 00:21:39,519 --> 00:21:44,160 Uh yeah, from rustic to contemporary, right, And that is 323 00:21:44,319 --> 00:21:48,920 I think accurate. That's what they're trying to do, trying 324 00:21:48,920 --> 00:21:51,920 to turn it from a rustic kind of a vibe 325 00:21:52,000 --> 00:21:55,039 to a contemporary kind of a vibe. And they're trying 326 00:21:55,119 --> 00:22:00,440 to get younger people into the restaurant. Your competing with 327 00:22:00,880 --> 00:22:05,359 places like First Watch, right, a lot of these uh 328 00:22:05,680 --> 00:22:11,519 these breakfast chain types of places where the millennials and 329 00:22:11,559 --> 00:22:15,400 the gen zs and the the gen y's, and the 330 00:22:16,160 --> 00:22:18,200 I don't call them out, the gen A's, I don't 331 00:22:18,240 --> 00:22:22,000 call them alpha like where they're where these younger people 332 00:22:22,000 --> 00:22:24,440 are wanting to go. So they're trying to make them 333 00:22:24,720 --> 00:22:27,759 brighter and cleaner, more contemporary kind of a thing. But 334 00:22:27,799 --> 00:22:32,759 they're stripping away the character. It's like architecture, you know. 335 00:22:32,839 --> 00:22:37,160 You you don't see buildings with ornate, intricate stuff on 336 00:22:37,240 --> 00:22:41,680 the outsides anymore, right, Like we abandoned the Art Deco movement, 337 00:22:41,720 --> 00:22:45,240 which was a quintessentially American form of architecture. We don't 338 00:22:45,279 --> 00:22:47,960 do that anymore. Now we build these, you know, boxes 339 00:22:49,000 --> 00:22:52,559 that just look like a box, and they don't They 340 00:22:52,599 --> 00:22:56,559 don't evoke anything in the human spirit due to its 341 00:22:56,640 --> 00:23:04,079 beauty or lack thereof. Let me see here. This is 342 00:23:04,160 --> 00:23:07,920 from I don't know Anonymous, who says a great show 343 00:23:07,960 --> 00:23:12,480 as always, there's a solution to the Cracker Barrel dilemma 344 00:23:12,599 --> 00:23:15,000 that we need to pass along to their marketing team. 345 00:23:15,319 --> 00:23:18,839 They simply need to create a commercial with Sidney Sweeney 346 00:23:18,960 --> 00:23:22,400 adorned in cracker barrel attire. That's a problem solved. There, 347 00:23:22,440 --> 00:23:26,359 You go see that. We're all about solutions here. Steven 348 00:23:26,400 --> 00:23:30,759 Indian Trail Pete Cracker Barrel CEO. Julia Messino is the 349 00:23:30,839 --> 00:23:36,400 new Alissa Heinerschneid, the former bud Light executive. Does Cracker 350 00:23:36,440 --> 00:23:39,200 Barrel serve bud Light? I don't know, I think so, 351 00:23:39,440 --> 00:23:41,559 And yes, this is what it's being equated to, this 352 00:23:41,640 --> 00:23:46,279 rebrand effort. And I'm just looking now at the bo Snerdley, 353 00:23:47,160 --> 00:23:51,880 former producer for Rush Limbaugh. He tweeted out, Cracker Barrel 354 00:23:52,000 --> 00:23:55,559 takes a ninety four million dollar hit after the most 355 00:23:55,559 --> 00:23:59,200 colossal rebrand mistake in history. So okay, I don't know 356 00:24:00,200 --> 00:24:03,559 it's I don't know if it's a rebrand. It does 357 00:24:03,599 --> 00:24:07,319 feel like a replace, you know. And that's the thing. 358 00:24:07,720 --> 00:24:11,559 You better have done enough market research to know that 359 00:24:11,599 --> 00:24:15,000 you're going to be able to replace your clientele, your 360 00:24:15,039 --> 00:24:19,519 customer base with some other customer base that you're not attracting. 361 00:24:19,599 --> 00:24:25,400 Right now, before you just discard all of the old customers, right, 362 00:24:26,119 --> 00:24:28,359 did you do a market analysis to know that this 363 00:24:28,440 --> 00:24:31,839 rebrand is going to attract more people that are not coming. 364 00:24:36,720 --> 00:24:41,119 Regarding the Cracker Barrel rebrand Q the Marlon Brando godfather meme, 365 00:24:41,200 --> 00:24:45,720 look what they did to my boy not Uncle Herschel. No, yes, 366 00:24:46,240 --> 00:24:49,599 he has been removed from the logo. And look I 367 00:24:49,680 --> 00:24:53,559 understand this as well from a like a graphic art perspective, 368 00:24:53,880 --> 00:24:55,880 I could make the case for why you would do this, 369 00:24:56,039 --> 00:25:00,319 which is you have an intricate, hand drawn kind of image, 370 00:25:00,720 --> 00:25:03,039 and when you're trying to apply that to various things, 371 00:25:03,079 --> 00:25:06,000 it becomes sometimes difficult. If you're zooming in, you're zooming out, 372 00:25:06,000 --> 00:25:10,240 you're resizing the graphics. Sometimes it can get distorted. And 373 00:25:10,279 --> 00:25:13,680 these are things that in the marketing departments and you know, 374 00:25:14,039 --> 00:25:19,759 consulting rooms, that they're that they're thinking about. But you've 375 00:25:19,759 --> 00:25:23,960 stripped the logo of any uniqueness. It now looks like 376 00:25:24,079 --> 00:25:26,480 every I mean, all the taco bells now look like 377 00:25:26,519 --> 00:25:28,960 all the new McDonald's, which look like all the new 378 00:25:28,960 --> 00:25:31,799 Burger kings. They all look the same the old all 379 00:25:31,839 --> 00:25:34,440 the buildings look the same, these little square boxes, right, 380 00:25:36,680 --> 00:25:41,319 And obviously that's there's some intentionality going on there. You 381 00:25:41,319 --> 00:25:43,920 can't all have just arrived at the very same kind 382 00:25:43,960 --> 00:25:51,400 of architectural design. This is from Kevin. I heard they're 383 00:25:51,400 --> 00:25:55,079 doing some Dylan mulvany commemorative cracker barrel cups as well. 384 00:25:55,160 --> 00:26:02,279 That's I don't think that's true, Scott says. Cracker barrel 385 00:26:02,359 --> 00:26:07,240 never recovered from the pandemic. The prices went way up 386 00:26:07,240 --> 00:26:11,680 and the portions went down. The service also went out 387 00:26:11,680 --> 00:26:17,480 the window. That's very possible too. This kind of a 388 00:26:17,559 --> 00:26:20,319 restaurant model has been hit very hard. You've heard about 389 00:26:20,319 --> 00:26:24,640 the red lobster problems, right, the trouble they've got olive garden. Right. 390 00:26:24,799 --> 00:26:30,799 A lot of these restaurants are still struggling. And here's 391 00:26:31,119 --> 00:26:35,480 an anonymous Texter. My dad, a black man, felt bad 392 00:26:35,559 --> 00:26:39,400 for years. You guys, only about ten years. Man up. 393 00:26:39,640 --> 00:26:43,519 The world will be more diverse. That's not changing. Tough. 394 00:26:43,559 --> 00:26:49,000 Guys will succeed regardless. What do you mean, man, what 395 00:26:49,039 --> 00:26:54,680 are you talking about? This company is going to maybe 396 00:26:54,720 --> 00:26:59,720 go out of business because people feel like they have 397 00:26:59,839 --> 00:27:05,599 been targeted for genetic replacement. Because of that kind of talk, 398 00:27:07,160 --> 00:27:10,000 you are advocating for the quote replacement theory. And I 399 00:27:10,039 --> 00:27:12,720 would just warn you, as I did yesterday or the 400 00:27:12,799 --> 00:27:18,480 day before, I forget, when you start playing this racial 401 00:27:18,599 --> 00:27:25,680 identitarian game, you cannot be surprised when your opponents in 402 00:27:25,720 --> 00:27:29,119 that game start doing the very same thing back to you. 403 00:27:31,079 --> 00:27:35,920 This is not a recipe for a unified, diverse society. 404 00:27:36,480 --> 00:27:38,279 All right. If you're listening to this show, you know 405 00:27:38,359 --> 00:27:40,359 I try to keep up with all sorts of current events, 406 00:27:40,359 --> 00:27:42,440 and I know you do too. And you've probably heard 407 00:27:42,480 --> 00:27:46,559 me say get your news from multiple sources. Why, well, 408 00:27:46,559 --> 00:27:49,279 because it's how you detect media bias, which is why 409 00:27:49,319 --> 00:27:52,519 I've been so impressed with ground News. It's an app, 410 00:27:52,720 --> 00:27:55,920 and it's a website, and it combines news from around 411 00:27:55,960 --> 00:27:58,400 the world in one place, so you can compare coverage 412 00:27:58,599 --> 00:28:01,319 and verify information. You can check it out at check 413 00:28:01,559 --> 00:28:05,799 dot ground, dot news slash pete. I put the link 414 00:28:05,839 --> 00:28:08,920 in the podcast description too. I started using ground News 415 00:28:08,960 --> 00:28:11,680 a few months ago and more recently chose to work 416 00:28:11,680 --> 00:28:13,759 with them as an affiliate because it lets me see 417 00:28:13,759 --> 00:28:17,599 clearly how stories get covered and by whom. The blind 418 00:28:17,640 --> 00:28:20,440 spot feature shows you which stories get ignored by the 419 00:28:20,519 --> 00:28:24,200 left and the right. See for yourself. Check dot ground, 420 00:28:24,440 --> 00:28:28,079 dot news slash pete. Subscribe through that link and you'll 421 00:28:28,079 --> 00:28:31,279 get fifteen percent off any subscription. I use the Vantage 422 00:28:31,279 --> 00:28:34,759 plan to get unlimited access to every feature. Your subscription 423 00:28:34,880 --> 00:28:37,559 then not only helps my podcast, but it also supports 424 00:28:37,599 --> 00:28:40,880 ground News as they make the media landscape more transparent. 425 00:28:41,960 --> 00:28:43,799 Here's a little segment we do every Friday for the 426 00:28:43,799 --> 00:28:46,839 final segment of the program with Brett winter Bowl three 427 00:28:46,839 --> 00:28:51,240 to six host here on WBT and Brett Winterble pregaming 428 00:28:51,319 --> 00:28:52,839 with Brett how Art thou sir. 429 00:28:52,960 --> 00:28:57,359 Speaker 2: Great, everything is great, Everything's a going right, According. 430 00:28:56,960 --> 00:29:02,240 Speaker 1: To plan good. Okay, well, so not like Cracker Barrel's rebrand. 431 00:29:03,640 --> 00:29:05,440 Speaker 2: You know what, why don't they sell brands? 432 00:29:06,920 --> 00:29:08,079 Speaker 1: What do you mean sell brands? 433 00:29:08,319 --> 00:29:12,680 Speaker 2: Why don't they take this moment and have those iron 434 00:29:12,839 --> 00:29:16,160 brands that you can get done and just everyone can 435 00:29:16,200 --> 00:29:17,000 have one in their house. 436 00:29:18,079 --> 00:29:20,200 Speaker 1: What would the could you get the brand caught? You're saying, 437 00:29:20,319 --> 00:29:22,400 like Cracker Barrel. 438 00:29:22,200 --> 00:29:25,440 Speaker 2: Brand g one where he's sitting there, you know, slinging. 439 00:29:25,599 --> 00:29:29,640 Speaker 1: That's gonna have to be a very big brand because 440 00:29:29,759 --> 00:29:34,680 the the level of detail on Uncle Herschel is that's 441 00:29:34,680 --> 00:29:35,759 what we need. It's intricate. 442 00:29:35,920 --> 00:29:37,680 Speaker 2: Well, you got to do it if you if you're 443 00:29:37,720 --> 00:29:40,759 supporting them, you should support them in that way. Because 444 00:29:40,759 --> 00:29:43,319 there's two persons. There's two reasons why you would want that. 445 00:29:43,400 --> 00:29:46,079 Number one, want the brand, the brand, Okay, you want 446 00:29:46,079 --> 00:29:49,440 the brand just in case you just got to use 447 00:29:49,440 --> 00:29:51,799 a brand for some particular reason. I don't know why, 448 00:29:52,000 --> 00:29:55,119 how or where. Don't ask me, it's not my not 449 00:29:55,240 --> 00:29:57,119 my job. The other one is. 450 00:29:57,079 --> 00:30:00,759 Speaker 1: There isn't the Cracker Barrel fraternity and the does the brand? 451 00:30:01,039 --> 00:30:02,079 That is true, right? 452 00:30:03,559 --> 00:30:06,240 Speaker 2: I also think it would be great for home defense. 453 00:30:07,000 --> 00:30:09,480 Speaker 1: I see, That's why I say it's so big. You 454 00:30:09,599 --> 00:30:12,119 have to make it so big to maintain the level 455 00:30:12,119 --> 00:30:14,680 of detail. I don't think you're going to be able 456 00:30:14,720 --> 00:30:19,039 to lift it in order to wield it in self defense. 457 00:30:19,119 --> 00:30:20,720 Speaker 2: Are you trying to tell me it's unwieldy? 458 00:30:20,960 --> 00:30:23,359 Speaker 1: I am Wow, I think it would be so, because 459 00:30:23,640 --> 00:30:26,319 I mean think about you got the you gotta post, right, Yeah, 460 00:30:26,799 --> 00:30:29,519 And the length of that post that's right, is going 461 00:30:29,599 --> 00:30:34,480 to be in proportion to the size of the branding surface. Yes, 462 00:30:35,680 --> 00:30:38,759 And if that thing is, like, I don't know, four 463 00:30:38,799 --> 00:30:41,119 feet wide, it's. 464 00:30:40,799 --> 00:30:43,799 Speaker 2: Not gonna ben can't be four feet wide. It could 465 00:30:43,839 --> 00:30:46,359 not be for it's gonna be sort of small. 466 00:30:46,440 --> 00:30:49,759 Speaker 1: Uncle Herschel has a plaid shirt and you can see 467 00:30:50,200 --> 00:30:51,799 the plant. We'll just use. 468 00:30:51,960 --> 00:30:54,160 Speaker 2: We can do it, we can we can make this happen. 469 00:30:54,319 --> 00:30:56,839 Speaker 1: This is like the neon signs that they make where 470 00:30:56,839 --> 00:30:59,319 you can see the connections between the letters. 471 00:30:59,359 --> 00:30:59,559 Speaker 2: You know. 472 00:31:00,319 --> 00:31:01,680 Speaker 1: Oh, I hate that. I do too. 473 00:31:01,680 --> 00:31:02,759 Speaker 2: It's very fake, right. 474 00:31:02,640 --> 00:31:04,880 Speaker 1: Because it all has to be connected in one thing, so. 475 00:31:04,880 --> 00:31:06,200 Speaker 2: You're gonna have to connect it. 476 00:31:06,319 --> 00:31:06,480 Speaker 1: Yeah. 477 00:31:06,720 --> 00:31:10,400 Speaker 2: Yeah, that's a good point. Well, I'm gonna make one. 478 00:31:10,559 --> 00:31:13,920 Speaker 1: You could make it out of very thin metal maybe, 479 00:31:14,319 --> 00:31:16,079 and then you could shrink it down, But then I 480 00:31:16,079 --> 00:31:18,079 think you got to abandon all right, all right, I 481 00:31:18,119 --> 00:31:18,559 fixed it. 482 00:31:19,599 --> 00:31:22,519 Speaker 2: I got it. We're not going to use a not 483 00:31:22,559 --> 00:31:25,319 a branding iron iron, not a branding iron. We're gonna 484 00:31:25,319 --> 00:31:31,759 sell Christmas cookie elements that make up what's his name, 485 00:31:31,799 --> 00:31:34,640 mister Shire? But what's his name? The guy from the 486 00:31:34,960 --> 00:31:37,079 from the company. What is his name? The guy from 487 00:31:37,119 --> 00:31:39,000 the company, the company guy that you were just telling me. 488 00:31:39,000 --> 00:31:40,480 The guy who talks to the barrel all day? 489 00:31:41,119 --> 00:31:43,440 Speaker 1: Oh, he sits next to the barrel. What doesn't talk 490 00:31:43,480 --> 00:31:46,000 to the barrel? What is his name? Uncle Herschel, Herschel, 491 00:31:46,160 --> 00:31:50,839 Herschel really, yeah, like Herschel Walker like that? Yeah, Uncle 492 00:31:50,880 --> 00:31:53,559 Hirsh Is it him? I don't know. Apparently they say 493 00:31:53,559 --> 00:31:57,400 they're not going to be removing him from like they 494 00:31:57,400 --> 00:31:58,960 took him off the logo, but they're not going to 495 00:31:59,000 --> 00:32:01,000 be removing him from the story. 496 00:32:01,119 --> 00:32:03,039 Speaker 2: Let me tell you they get if they get rid 497 00:32:03,039 --> 00:32:06,599 of him. Chris van Hollins got to bring him back. 498 00:32:08,119 --> 00:32:10,759 Speaker 1: Well, who is he trying to bring back? Was that 499 00:32:10,799 --> 00:32:16,440 the Auntemima or Uncle Ben neither landa Lake's. 500 00:32:16,559 --> 00:32:19,400 Speaker 2: No, he was. He brought Marilyn Man back. 501 00:32:19,680 --> 00:32:20,559 Speaker 1: Oh that's right. 502 00:32:21,039 --> 00:32:23,519 Speaker 2: If they're going to get rid of Uncle Herschel. 503 00:32:23,720 --> 00:32:26,359 Speaker 1: Yeah, you know what I want. 504 00:32:26,559 --> 00:32:29,279 Speaker 2: I want them to go send Van Holland down over 505 00:32:29,319 --> 00:32:32,200 there to that lady and and bring him back. 506 00:32:32,079 --> 00:32:35,559 Speaker 1: Bring him back, get him a margarita. He was successful 507 00:32:35,559 --> 00:32:38,240 at bringing back. So have you been to you ever 508 00:32:38,279 --> 00:32:40,720 been to a cracker barrel? I should ask first, uh, 509 00:32:40,799 --> 00:32:44,279 because you're you are a recent recent but you've been 510 00:32:44,279 --> 00:32:46,880 here several years. But have you had the opportunity to 511 00:32:46,960 --> 00:32:48,480 sample the whares? Shall we say? 512 00:32:48,880 --> 00:32:54,200 Speaker 2: Yes? Yes, I'm passingly familiar with Yeah, so yes. 513 00:32:54,119 --> 00:32:56,640 Speaker 1: Yeah, I mean I've probably been to a cracker barrel 514 00:32:56,680 --> 00:32:58,920 a dozen times really in my life. Yeah, but I've 515 00:32:58,920 --> 00:33:04,960 been down here thirty years, so I have understood why 516 00:33:04,960 --> 00:33:08,799 they've done certain changes. Sure, but it's this logo. It's 517 00:33:08,799 --> 00:33:10,880 not even that they took Uncle Herschel off the logo. 518 00:33:11,200 --> 00:33:14,000 My beef is that the logo just looks like any 519 00:33:14,000 --> 00:33:16,359 other logo. It's just awful. It's terrible, it's just nothing. 520 00:33:16,400 --> 00:33:18,279 It's sad. Yeah, it just might as well just say 521 00:33:18,279 --> 00:33:19,480 something like food here. 522 00:33:19,680 --> 00:33:24,440 Speaker 2: Yeah, I got I got audio from Uncle Herschel earlier today. 523 00:33:25,519 --> 00:33:27,359 Speaker 1: You got audio from am I? 524 00:33:27,440 --> 00:33:29,440 Speaker 2: Am I lying? Am I lying? 525 00:33:29,559 --> 00:33:32,000 Speaker 1: Like the og the original Uncle herschel. 526 00:33:31,920 --> 00:33:34,960 Speaker 2: No, the guy who's been put out of a job. 527 00:33:37,079 --> 00:33:37,880 I do I have that? 528 00:33:38,799 --> 00:33:41,000 Speaker 1: All right? You want to, I can't hear it now 529 00:33:41,000 --> 00:33:43,160 because we're about to celebrate the weekend here. You're gonna 530 00:33:43,160 --> 00:33:47,359 have to listen to Brett's show. All right. That'll do 531 00:33:47,400 --> 00:33:49,960 it for this episode. Thank you so much for listening. 532 00:33:50,079 --> 00:33:52,200 I could not do the show without your support and 533 00:33:52,240 --> 00:33:54,960 the support of the businesses that advertise on the podcast, 534 00:33:55,319 --> 00:33:57,400 so if you'd like, please support them too and tell 535 00:33:57,440 --> 00:33:59,160 them you heard it here. You can also become a 536 00:33:59,200 --> 00:34:03,839 patron and my atreon page or go to thepetecalanarshow dot com. Again, 537 00:34:04,079 --> 00:34:06,640 thank you so much for listening, and don't break anything 538 00:34:06,640 --> 00:34:11,280 while I'm gone.