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Speaker 1: Hi.

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Speaker 2: I'm Mike Burke from Elverst, Illinois.

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Speaker 1: I play at cag Hill. Welcome to Golf Smarter. Hi.

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This is Tamaso Johnson in Seattle, Washington, and I play

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at the Links at inter Bay. This is Golf Smarter

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oneenty thirteen. All it takes is confirming that you have

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the read write. Now you're playing with confidence. That's what

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the app is all about. The golf Lodget app experience

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is really about playing with confidence, playing with precision, playing

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with intelligence. How do you get out there and just

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see the course, have that vision when you're standing on

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the tee, when you're making that approach on the green.

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Once you get pretty good at reading these green maps

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and approach, and let's not forget about approach, it's every

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bit as important as a green. Like when you get

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to see the green from the approach and where the

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pin is, your course management gets way better and you

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certainly score lower. And so once you get good at that,

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you can literally walk up behind your ball, whether you're

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using the phone, the book, the watch, and just take

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a very quick look and you'll never walk the putt again.

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And it's not cheating. Most of don't get a play

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with the caddy. All this is is allowing any amateur

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to play without having the caddy behind him. But it's

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like someone whispering your friend, this put's a little uphill.

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I want you to hit it like two feet past

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and it's going to move right to left. I know

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your little rotten eyes are telling you left or right,

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but this is a right to left.

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Speaker 2: Or revolutionizing your golf experience using the golf Logics app

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with the founder, Pete Charleston. This is Golf Smarter, sharing stories,

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tips and insights from great golf minds to help you

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lower your score and raise your golf IQ. Here's your host,

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Fred Green. Welcome back to the Golf Smarter podcast.

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Speaker 1: Pete, Hello, Uncle Fred. Good to be back on the show.

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Speaker 2: Okay, you can get away with that, right. Pete is

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friends with one of my nephews and who always, even

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in his fifties, calls me Uncle Fred, which is a

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adorable and so he introduces me when I go out

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to Arizona and I visit him and we go out

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and play at Arizona Country Club. He always introduces me

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as uncle Fred, so all his buddies call me Uncle Fred.

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Speaker 1: Got to go with Uncle Fred, I want to be

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adorable too.

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Speaker 2: You are, buddy. So this is the third time that

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you've been on Golf Smarter. First time we met on

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the show was well, the first time you were introduced

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to the Golf Smarter community was in November of twenty nineteen,

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and then you returned in June of twenty twenty. So

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it's great to have you back five years later to

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talk about what you guys claim to be the number

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one app in golf, and it's Golf Logics with an.

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Speaker 1: X with an AX. Yeah, it's great to be back on. Yeah,

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a lot, a lot has happened in five years. We

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were always moving and shaking and you know, trying to

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change things and tweet things, and you know, I think

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we made another, you know, big step since we spoke last.

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Speaker 2: I'm so excited to hear about it. I've just returned

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from three weeks on vacation, not thinking about golf, letting

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everything publish on its own, which I set up ahead

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of time, including that grade Chim NaN's piece, but so

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so now here. I my head's back. As soon as

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I got back, first thing I told my wife I

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wanted to do is I need to go play some

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golf I mean, it's like I need to just go

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hit something. And so I was able to play a

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couple times and bring out the Golf Logics app, the

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new version, except I didn't have the upgrade available to me,

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so I still used it. And we'll talk about the

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details of that in a few minutes, but I want

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to go back and talk about other things that's been

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going on, because this is a fascinating story. You were

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a golf app playing app way head of the game.

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Speaker 1: Yeah, it's crazy. So my partner and I started this

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in nineteen ninety nine, so we are definitely we are

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old school for the golf industry. Twenty five years here,

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and you know, we were actually the first company to

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do a handheld GPS for golf. We ended up partnering

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with Garman. We were selling systems, handheld systems to golf

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courses all around the world. We have Pebble and Valderrama

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and Mission Hills in China, traveled all over the world.

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But we realized that the consumers that we wanted to

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get in the consumers hands, and you know, at the time,

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using electronic measuring devices they were illegal, illegal according to the

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rules of golf. So technically you put it close to handicap.

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Speaker 2: Yeah, and it was probably also what seven eight years

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before the iPhone came out and the whole app ecosystem.

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Speaker 1: Happened yep, yeah, maybe ten.

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Speaker 2: Years before the ecosystem happened.

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Speaker 1: Yeah, So this device we with garment, I mean, it

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was great, but it was ahead of its time. And

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you know, back then, if you asked somebody you put

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ten people in a room and said what does GPS

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stand for, I'd say maybe one if they were a

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pilot or like a high end yachtsman. Other than that,

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they're just the personal navigation devices. They weren't out. The

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car nab wasn't there when we started this. So now

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it's just you know, like you know, GPS is everywhere

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you look, and everybody knows exactly what it is, what

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it does.

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Speaker 2: Well, you know, they made it easy for you, Pete.

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Speaker 1: Our business model definitely improved after the GPS did, for sure.

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Speaker 2: Yeah. Yeah, and then you went through so keep going

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with that evolution of how technology caught up with you.

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Speaker 1: Yeah. You know, we kept slugging away and putting these

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things on golf courses, and I think we realized that

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this was not the model that was gonna, you know,

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put my kids through college. I actually didn't have kids

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back then, but.

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Speaker 2: Now you're getting closed, now I do.

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Speaker 1: Yeah, I got to actually think about it. Uh. But

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in two thousand and six, the USGA changed that stance,

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and you know, they allowed electronic measuring devices, and so

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we went back to our shareholders like, hey, you know,

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we need to raise more money. Let's go out, let's

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put this at retail. And uh, you know, in six uh,

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you know, we we kind of transitioned into this, you know,

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to the consumer market and had three just amazing years

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of explosive growth. We were on the you know, the

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Golf channel, if you remember they used to have the

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old thirty second infomercial and uh, you know, for the

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older members in your audience, like like me and you,

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the cob had cost us them accord and they were

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yucking it up. And you know, we spent more money

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on the Golf Channel in two years than almost anybody

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on these infomercials. And you know, it was it was

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a special time. We were just cranking. We were in

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all tons of golf courses, we were in all the

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major sports retailers, and you know, things were going great.

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And then eight Arizon have felt it because we're a

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real estate uh you know, city, country or state, and

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we we kind of heard about the first phone that

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was going to come out with GPS, and we're like,

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I don't think people are going to keep buying this

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with this downturn. We need to find a better solution.

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And you know, sure enough, we we went to our

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shareholder and said, hey, we need more money. And I

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know we're doing the best we've ever done. It's time

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to pivot. We need to be on a phone because

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then that's going to be in everyone's pocket. And so

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we ended up being the first company to launch, you know,

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on on a smartphone. And funny enough, it was BlackBerry

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that the BlackBerry Curve that we launched on with this

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little you know screen about yay big and yeah, a

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little little keypad, but it was a touch screen, which

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was a treat for us because we were using you know,

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we didn't have touch screen with our prior handeld devices.

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And then Apple came right behind it with their first phone,

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and you know, we just just took off again, and

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you know, I had this incredible run you know through

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the you know, call it all the way up to

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like sixteen. And in twenty sixteen, we saw the first

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tour players out on the green and they were they're

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holding a book on the green and we couldn't figure

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out what they were doing because we know you had

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the yardage books, right, they've had them for as long

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as you can remember. They've had little hand drawn yards

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books and they're out referenced. But this is the first

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time you start seeing people out on the green and

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you're like, you know, they're looking at it, looking at

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their caddy, and we're like, what do they have? And

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we got a hold of one and realized that they

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had mapped all the green contours and they had arrows

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and contours, and so we're going, oh wow, like this

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is something that no one else has, Like this is

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the pot of gold. Most everybody, including me, struggle reading greens,

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and you know, here you give the opportunity for every

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player to feel like they have a caddy standing behind

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and reading their putt. And it took us a long

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time to figure out how to harness it was a

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newer technology to harness this technology, and not only harness it,

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so we created something that you know, gave really viable

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putting feedback, but to actually put it in an app

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with a user interface that people could work with. Like

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at first we're like, oh, we got it, and then

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people are like, I don't even know what this means. Yeah, yeah, yeah.

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People had never seen you know, the you know, the greens,

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and you know, we were the first company to launch,

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you know, in the app with these green contours and

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these we call them heat maps, which basically show the

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elevation so you know kind of in ours the red

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and orange and yellow or kind of the real you know,

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five six seven eight slope and then you know, as

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you get down to the blue and white, that's your

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real flat areas. And it was it was immediate. I

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mean people people were like, oh wow, this is this

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is just different. And then what's crazy is the last

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time we talked in twenty twenty. As a byproduct of

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this in app experience with Greens, we had so many

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people reach out and say, I love this, but I

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don't like taking my phone to the green. Can you

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give me a paper version of it? And we're like, yeah,

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we're a software company, you know, we don't do paper,

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you know, And it just kept yeah, just kept but

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I mean it just kept going and going and going

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and we're like, all right, there's something to this and yes,

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and so we're like, great, let's give it a try.

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And well, of course we reach out. At the time

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in twenty twenty, no one was doing print on demand one, right,

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you know, Fred, you want to order the course down

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the street and you want to order one, I can't

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stock it because there's eighteen thousand courses just in the US.

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And so we had to figure out this inline printing

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solution that would take an order, send it through the system,

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kick a book out the other end, have the shipping software,

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put it in an envelope, and ship it right fulfill

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it all like in the same day. So we had

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to build it ourselves, which was an experience. And that's

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when I was talking to you last time. We had

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just built this crazy.

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Speaker 2: Correct yeah if I remember correctly, with a very expensive

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printing press.

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Speaker 1: Oh yeah. We had these paper cutters and these binders

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that would like fold and staple. I mean, it's just

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I mean it was very interesting time. And I packed

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a lot of boxes and made a lot of trips

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to the post office, you know, as all entreprens do. Yeah,

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I mean it was, but it was it was a

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fun time, but ultimately it went so well that we

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ended up getting we found a fulfillment company that could

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actually do it. You know, I take this off our hands, like,

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you know, because then you can scale. And so since then,

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we we've we've done an amazing job, you know with

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these green books. The app is continue to be incredibly successful,

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and finally we we actually did our first major app overhaul.

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We just redid the entire thing and launched in late April.

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So it's been a long time coming, but very exciting.

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Speaker 2: So the books are still happening, You're still doing those,

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and you've said me to like, but I was like,

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wait a minute, I got a book here for the

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course that I play all the time, and I guess

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for country club players, which I'm not, but I have

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a favorite course. How often do they pull that out?

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It's like, yeah, yeah, I got this, I got this.

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Are they still using the books?

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Speaker 1: That's that's our target demographic? Really yeah, yeah, fascinating most

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And I'm you know, I am now I'm going to

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say it. I'm absolutely addicted to having, you know, my

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green book and we actually will talk about today, but

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I have it on the watch as well now just

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even better, But I'm addicted to having that with me

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at all times. Now. It's that Arizona Country Club which

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you've played. The green breaks are very subtle, but I

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probably break between my watch and my green book seven

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eight holes a day. I'm just not sure, you know.

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And all it takes is confirming that you have the

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read write and now you're playing with confidence. And that's

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that's what this is all about. That's what the app

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is all about. Are the golf Loge app experience is

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really about, you know, playing with confidence, playing with you know, precision,

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playing with intelligence. You know, how do you get out

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there and just you know, see the course, you know,

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have that vision when you're standing on the tee, when

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you're making that approach on the green. That's that's what

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this whole new thing is all about.

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Speaker 2: Well it's perfect because that's what this game is all about.

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You play with confidence, you play better. It's that simple.

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Because how often you stand over a shot going oh yeah,

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so sure about this? You feel your tension all the

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way down your body and your head's dictating I'm going

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to make a mistake here. So playing with confidence anything

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you can get is awesome. Now, is it legal? Tell

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me where we are with that and what's going these days.

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Speaker 1: Everything in our app is legal. The green books are

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one hundred percent complaint. You know, we don't make any

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non complaint green books. You can use those in any

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tournament where they're allowed. And so we've got junior golfers,

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the best junior golfer in the country or buying these books.

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You know, we got high school, college, you know, we've

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got you know, people playing in there, you know, Buddies,

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member guest, you know, they're they're definitely out there and

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everywhere the app. The one difference in our app and

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we're with us relaunch, we stripped out the abilit to

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turn off the non compliant features, but we're going to

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put it back in here shortly. We just had to

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get the app live. But the only thing that you

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cannot do, which is a really cool feature by the way,

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when you're on the green, we built a physics engine

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that allows you to basically, you know, tap the screen

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here's the cup, and then you just here's the ball,

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and then you hit read my putt, and it runs

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a physics engine and will predict the perfect putt and

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so the rea it'll tell you right on the screen

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just like a caddy. Would you know, hey, I want

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you to aim twelve inches short and one ball left.

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Speaker 2: Whoa, it's amazing because now you're putting name point and

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everybody else out of business. That's incredible.

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Speaker 1: Remind me to talk about a point. I want to

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come back to that after after we get through this.

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Speaker 2: Yeah, game point. I'm glad I brought it up.

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Speaker 1: But amazing technology and which, by the way, you don't

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need it. I mean, once you get pretty good at reading,

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uh these green maps and and and approach, and let's

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not forget about approach like it's every bit as important

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as a green Like when you get to see the

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green from the approach and where the pin is, your

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course management, you know, gets way better and you you

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certainly score lower.

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Speaker 2: But yeah, you can really pinpoint your distances at that.

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Speaker 1: Point, right yep. And so once you get good at that,

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you can literally walk up behind your ball, whether you're

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using the phone, the book, the watch, and just take

303
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a very quick look and you'll never walk the putt again,

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you literally And it's not cheating, it's I mean, most

305
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of us don't get a put of the caddy, right,

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This is all this is is allowing any amateur to

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play without having you know, without having the caddy behind them.

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But it's like someone whispering you'roine fred ankle Fred. I

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want you to this puts a little uphill. I want

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you to hit it like two feet past and it's

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going to move right to left. I know your little

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rotten eyes are telling you left or right, but this

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is a right to left or you know what I mean.

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Speaker 2: So it's but you don't have an AI voice talking

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to me right, You're just looking at this.

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Speaker 1: Should I better? I better? Uh?

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Speaker 2: Yeah, I'd love to be the voice of that. Hey,

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this is uncle Fred, and your butt's going to break

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from left to right about four inches.

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Speaker 1: Yeah, don't mess this up. Trust trust the read.

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Speaker 2: Absolutely, trust the read. Trust the read. I need to

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go back to something because I'm really curious about this.

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When you first saw somebody with a book that had

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the greens, you know, mapped out, and you were like,

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what is that? You said, we found somebody whose book

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we can look at.

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Speaker 1: Who was oh that is we can't tell you that,

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but uh we did, uh we we did get a

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hold of one, and it was it was hard or

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you know, you know, getting one. But you know once,

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once you saw it, we were like, oh wow, now

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I will tell you this when we saw it. You know,

333
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I'm over fifty as well, and my eyes don't work

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quite as good as they used to. But the green

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books that we saw are like, oh no, no, no,

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we're going to make these things readable for people over

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the age of fifty as well. So we made bigger

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arrows and boulder arrows and boulder colors. Yeah, it was.

339
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It was very difficult to decipher. But most tour pros

340
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are you know, in their twenties and thirties, you know. Yeah,

341
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so it's the same with the caddies. So that was

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the only subtle tweak we made there.

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Speaker 2: So where does this information come from? Because you can't

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go out and map every single green I mean it's

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mapping courses is one thing. And getting the GPS data

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on distances, you know, that's great from you know, Google

347
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or wherever it comes from. But where do you go

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at the distances, elevation change directions, all that information for greens?

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How do you acquire that?

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Speaker 1: There's a bunch of different teams. Yeah, there's we've got

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we're almost a twenty. I think we're a little over

352
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twenty thousand now worldwide.

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Speaker 2: Amazing.

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Speaker 1: But yeah, there's a bunch of different techniques. You know.

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One of them is actually you do go to the

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course with a scanner, you do go to the course

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with a drone. And then there's you know other solutions

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where you have you know, low flying aircraft you know

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that that use this technology called light ar that captures

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this incredible data. I mean it really truly is you know,

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if you leave the flagstick in you see it like

362
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if you if you left you know, a golf ball

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on the ground, that's the kind of elevation you can

364
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actually see. It's it's that detail. And so you know,

365
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when you're looking at these greens and you're not trusting me,

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and you're like, Pete, I don't believe it, and you're

367
00:20:00,400 --> 00:20:03,400
you know, I don't believe in your greens, it's you know,

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in the center meter type of accuracy. And so it's

369
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it's your eyes that aren't lining you up correctly. And

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00:20:09,920 --> 00:20:12,519
that's the art form here, you know, the first time,

371
00:20:12,599 --> 00:20:14,680
first few times you got to look at it. Oh

372
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and a helpful hint is imagine you're standing behind your ball,

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you're looking at your read, you're looking at the pin.

374
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If you poured a giant bucket of water on the green,

375
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where would where would the water run off to?

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Speaker 2: Not even.

377
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Speaker 1: You just you just need to get your brain like, oh,

378
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so those arrows, if it's going, you know, slightly out

379
00:20:37,039 --> 00:20:38,920
the right and coming back to the left, that means

380
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it's you know, a little right to left breaker. If

381
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you're seeing the arrows point towards you, that's an uphill putt.

382
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If you're seeing the arrows point away from you, that's

383
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a downhill putt. And then it varies depending on how

384
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much those arrows are turning in point learn.

385
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Speaker 2: Yeah, we learned from on golf smarter years ago from

386
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a golf course architect, and I'm like, I remember asking him,

387
00:21:03,039 --> 00:21:05,480
you know, people say it breaks to the water, it

388
00:21:05,480 --> 00:21:07,559
breaks to the ocean, it breaks to the mountain. Is

389
00:21:07,599 --> 00:21:10,519
that true? And they went, no, No, it's all about irrigation.

390
00:21:11,400 --> 00:21:13,559
You can't have a flat green because you have to

391
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have the water roll off somewhere. So it all it's

392
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all about where the water would go if you're pouring

393
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a glass of water or something. But it's all about

394
00:21:22,079 --> 00:21:24,759
where the water is for irrigation purposes, to get the

395
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water off the green.

396
00:21:26,079 --> 00:21:28,839
Speaker 1: Yeah, yeah, And there's a lot of courses where you're

397
00:21:28,920 --> 00:21:32,079
right where oh yeah, this breaks towards the city. This

398
00:21:32,240 --> 00:21:35,400
breaks towards the It doesn't till it doesn't until the

399
00:21:35,519 --> 00:21:37,920
architect took that green and you know, made it look

400
00:21:37,960 --> 00:21:40,759
like it's going like this, and yet it's actually uphill.

401
00:21:41,039 --> 00:21:42,880
You know, you see it all the time and it

402
00:21:42,920 --> 00:21:45,160
looks like a downhill. Put it's actually uphill. And that's

403
00:21:45,160 --> 00:21:49,359
because the architect. This is what he did. And you know,

404
00:21:49,559 --> 00:21:53,319
this doesn't lie. This tells you exactly what the ground does.

405
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So whether you're approaching from the fairway or you're you know,

406
00:21:57,119 --> 00:21:59,160
you've got a pitch shot, or you've got a chip shot,

407
00:21:59,200 --> 00:22:01,599
a bunker shot, you know, or you're putting on the green,

408
00:22:02,319 --> 00:22:04,519
you know what's going on up there and that that

409
00:22:04,640 --> 00:22:07,319
will help you shave a ton of strokes of your game.

410
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Speaker 2: And you're saying that the information that you get on

411
00:22:16,400 --> 00:22:18,599
the app, you'll also if you have an Apple Watch

412
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or I guess if this works Android and Apple.

413
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Speaker 1: Yes, So we launched on Apple first, and that's kind

414
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of our testing ground. And I know I was on

415
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a call last Friday morning, I believe our development call,

416
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and I think by mid to late this month, in June,

417
00:22:40,680 --> 00:22:43,359
June of twenty five, June of twenty twenty five, we

418
00:22:43,440 --> 00:22:45,599
will have the Android done as well.

419
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Speaker 2: Okay, okay, so you're telling people when we recorded this,

420
00:22:49,480 --> 00:22:51,839
because they won't be hearing this probably till August. But

421
00:22:51,920 --> 00:22:56,920
that's well, great, Now, what kind of impact. One of

422
00:22:56,960 --> 00:22:59,039
the things that I get frustrated about when I'm using

423
00:22:59,039 --> 00:23:01,359
an app and then i'm it also works on my phone,

424
00:23:01,599 --> 00:23:06,960
is my watch battery dies by the thirteenth hole. There

425
00:23:06,960 --> 00:23:08,039
were real battery drains.

426
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Speaker 1: Yeah, and when we launched let's go back, let's back

427
00:23:13,240 --> 00:23:15,519
up to two thousand and nine, when we came out

428
00:23:15,519 --> 00:23:19,759
on the first you know, smartphone battery issue was huge,

429
00:23:20,680 --> 00:23:23,000
you know back then, like they just hadn't figured out

430
00:23:23,000 --> 00:23:25,440
the batteries, and you know, you had to come up

431
00:23:25,440 --> 00:23:29,440
with all these solutions to protect the golfer and their battery,

432
00:23:29,480 --> 00:23:32,319
and so they had a great user experience. I will

433
00:23:32,359 --> 00:23:35,119
tell you now, if you've got a problem with your

434
00:23:35,119 --> 00:23:37,960
battery on your phone now with Golf, GPS or any

435
00:23:37,960 --> 00:23:39,839
app for that matter, you need to get a new phone.

436
00:23:39,960 --> 00:23:42,359
Because the new phone is just they don't have any

437
00:23:42,359 --> 00:23:42,960
battery issues.

438
00:23:44,559 --> 00:23:49,200
Speaker 2: We have an iPhone ten yeah, it's time to well

439
00:23:49,319 --> 00:23:52,079
thirteen or fourteen, it's time to upgrade.

440
00:23:52,519 --> 00:23:56,119
Speaker 1: Yeah, yes, it is what it is. But with respect

441
00:23:56,160 --> 00:23:58,559
to the watch again, now we've we've got a new

442
00:23:58,599 --> 00:24:01,839
problem we're solving for the newer ones as you get

443
00:24:01,880 --> 00:24:04,640
into the you know those the bigger ones, the ultras,

444
00:24:05,559 --> 00:24:08,960
those things, the battery life is really good and they're

445
00:24:08,960 --> 00:24:11,559
going to continue to get better and better. But just

446
00:24:11,680 --> 00:24:15,200
know we're continually working on different methods and features and

447
00:24:15,720 --> 00:24:18,599
color palettes and you know, things that will you know,

448
00:24:18,640 --> 00:24:21,119
bring the brightness down but yet you still be able

449
00:24:21,160 --> 00:24:24,279
to see. You know, we're we're definitely always thinking about

450
00:24:24,559 --> 00:24:27,559
the user interface and how to make that experience work.

451
00:24:28,880 --> 00:24:31,759
Speaker 2: Were you a serial entrepreneur leading up to nineteen ninety

452
00:24:31,839 --> 00:24:34,119
nine when you launched this the first time? Were you

453
00:24:34,720 --> 00:24:37,599
dabbling in all these different things? Where did you come from?

454
00:24:37,839 --> 00:24:40,319
Speaker 1: Fred, I've never had a job, which is a good

455
00:24:40,359 --> 00:24:42,920
or bad? I guess I don't know. My resume is

456
00:24:43,240 --> 00:24:46,000
you know, you know, kind of funny. But now, before

457
00:24:46,559 --> 00:24:50,519
before we started this, you know, my partner Scott and

458
00:24:50,559 --> 00:24:54,240
I we we created a company called Golf I mean

459
00:24:55,160 --> 00:24:58,240
Premium Cigars International. We were part of this group that

460
00:24:59,079 --> 00:25:01,880
launched the product. Were the first company to put premium

461
00:25:01,880 --> 00:25:06,039
cigars in humid orders in convenience stores across the country.

462
00:25:06,799 --> 00:25:08,839
Oh yeah, yeah it.

463
00:25:08,720 --> 00:25:14,119
Speaker 2: Was NBA guys or no, yeah.

464
00:25:13,240 --> 00:25:16,319
Speaker 1: I love Nbay absolutely. Yeah.

465
00:25:16,799 --> 00:25:17,720
Speaker 2: That's fascinating.

466
00:25:17,839 --> 00:25:19,000
Speaker 1: Yeah, that's fascinating.

467
00:25:19,319 --> 00:25:22,640
Speaker 2: And since ninety nine when you started golf Logics as

468
00:25:23,039 --> 00:25:26,160
that been totally your focus. Yeah, are you still dabbling

469
00:25:26,160 --> 00:25:27,000
in other ideas?

470
00:25:27,480 --> 00:25:30,160
Speaker 1: Now? This is I mean, as you can see, as

471
00:25:30,200 --> 00:25:32,799
we've talked through all these different pivots we've made over

472
00:25:32,880 --> 00:25:36,519
the years, this is an investors Oh yeah, all the

473
00:25:36,559 --> 00:25:39,559
things that you're navigating on a daily basis, you know,

474
00:25:39,599 --> 00:25:41,720
there's not a lot of time left to go out

475
00:25:41,759 --> 00:25:44,359
and come up with other crazy ideas. But you know,

476
00:25:44,400 --> 00:25:48,359
as long as we're we're continually creating and building and

477
00:25:48,440 --> 00:25:52,720
you know, innovating, you know, and things like you know,

478
00:25:52,720 --> 00:25:54,480
when we'll I know, we'll get into it. But this

479
00:25:54,559 --> 00:25:56,640
new three D view that we came out with in

480
00:25:57,200 --> 00:26:01,079
our app, it's freaking crazy like it it's just it's

481
00:26:01,119 --> 00:26:05,200
crazy like when you look through the screen and you

482
00:26:05,240 --> 00:26:08,279
see what's in front, you're like, oh oh wow, you know,

483
00:26:08,319 --> 00:26:10,000
it's it's definitely the wow factor.

484
00:26:10,759 --> 00:26:14,720
Speaker 2: It definitely is now just before we started recording, you

485
00:26:14,799 --> 00:26:18,920
helped me upgrade to the premium model, and since I

486
00:26:18,960 --> 00:26:20,720
lived next to a golf course, I was able to

487
00:26:20,759 --> 00:26:25,559
just like tap right into it. And you've got a

488
00:26:25,559 --> 00:26:27,880
three hundred and sixty degree view. If you're holding your

489
00:26:27,920 --> 00:26:30,519
phone up, you can turn it. You can turn your

490
00:26:30,519 --> 00:26:37,240
body all the way around and see everything with shot direction.

491
00:26:37,640 --> 00:26:42,640
It's it's really remarkable. Oh look there's the Milky Way.

492
00:26:42,720 --> 00:26:47,559
Now that's not on there, but good idea. You don't

493
00:26:47,599 --> 00:26:52,759
want to put the stars in there. We will break

494
00:26:52,839 --> 00:26:57,319
down the new functions and features of this three d

495
00:26:58,640 --> 00:27:01,759
amazing golf Logics app. But I need to get to

496
00:27:01,839 --> 00:27:03,839
aim point. Is now the time? Can I ask you

497
00:27:03,839 --> 00:27:04,279
about aim?

498
00:27:04,480 --> 00:27:08,519
Speaker 1: Yeah? Yeah, Well it's funny because you said, oh, this

499
00:27:08,599 --> 00:27:10,359
is going to put a point out of business, and

500
00:27:10,920 --> 00:27:14,920
you know I would say it's actually the opposite. You know,

501
00:27:15,160 --> 00:27:19,279
we we know the folks at a point and and

502
00:27:19,359 --> 00:27:21,799
I know a lot of people that use their their

503
00:27:21,839 --> 00:27:24,400
their great system, right. I mean, you have to spend

504
00:27:24,400 --> 00:27:26,359
some time to learn the system. But if you learn

505
00:27:26,400 --> 00:27:29,240
their system, you are a better putter. You're a better

506
00:27:29,240 --> 00:27:32,400
putter like I just there's no doubt about it. And

507
00:27:32,440 --> 00:27:35,599
one of the things that's hardest in their learning process

508
00:27:35,680 --> 00:27:37,960
is you got to you know, you kind of get

509
00:27:37,960 --> 00:27:40,480
the slope and you're holding a series of fingers up

510
00:27:41,200 --> 00:27:43,799
and you come up with a number. Well, we have

511
00:27:43,880 --> 00:27:47,279
the number. And there's a setting actually in in in

512
00:27:47,359 --> 00:27:50,279
the golf Lyders app where you can actually lay the

513
00:27:50,680 --> 00:27:54,240
instead of having you know, just the arrows and the contours,

514
00:27:54,279 --> 00:27:57,519
you can actually drop in the slope percentages so you

515
00:27:57,519 --> 00:28:00,440
can look actually what the slope is, you know, between

516
00:28:00,559 --> 00:28:03,400
you and the ball. So I would say this is

517
00:28:03,440 --> 00:28:08,599
actually a friend of uh you know, a yeah, yeah,

518
00:28:08,640 --> 00:28:12,400
we we we solve one of the problems you know

519
00:28:12,759 --> 00:28:15,119
that you need to solve to be able to do

520
00:28:15,200 --> 00:28:17,079
the rest of it that is important with aim points.

521
00:28:17,160 --> 00:28:19,240
So no, they're they're great.

522
00:28:20,160 --> 00:28:22,880
Speaker 2: Awesome, awesome. So tell me about some of the testimonials

523
00:28:22,880 --> 00:28:25,559
that you get about people who are just blown away

524
00:28:25,599 --> 00:28:26,720
by using this app.

525
00:28:27,880 --> 00:28:30,400
Speaker 1: Well, I have to start with the inverse first, and

526
00:28:30,880 --> 00:28:32,559
only because we're in the heat of it right now.

527
00:28:32,599 --> 00:28:36,279
But when when you we haven't done a major like

528
00:28:36,359 --> 00:28:40,160
a major app you know, overhaul in probably six years,

529
00:28:40,240 --> 00:28:42,920
right right, you get a lot of people, you know,

530
00:28:43,000 --> 00:28:45,720
imagine we have hundreds of thousands of people using our

531
00:28:45,920 --> 00:28:49,559
our app on any given weekend and when yeah, thank you.

532
00:28:49,599 --> 00:28:54,480
But when you change, change is not always easy, so

533
00:28:55,200 --> 00:28:59,559
golfs oh boy. So the first wave of feedback is

534
00:28:59,599 --> 00:29:02,759
never good. It's always the people that are like god,

535
00:29:03,359 --> 00:29:06,640
you know, they're just and you're like, yeah, our customer now,

536
00:29:06,839 --> 00:29:11,200
and I get it. Changes changes hard, but you know,

537
00:29:11,480 --> 00:29:14,039
just know, we're just trying to make a better app

538
00:29:14,079 --> 00:29:16,920
experience and we're not going to nail it in the

539
00:29:16,920 --> 00:29:19,039
first month of the first two months, right. I mean,

540
00:29:19,039 --> 00:29:20,799
we do all of our testing and you know, we've

541
00:29:20,799 --> 00:29:22,960
got focus groups and all these different people out trying

542
00:29:23,000 --> 00:29:26,240
every before we launch. But you can't predict what you

543
00:29:26,359 --> 00:29:29,119
really don't know, and it takes a lot of rounds.

544
00:29:30,359 --> 00:29:33,599
But the feedback is valuable. You know when someone calls

545
00:29:33,640 --> 00:29:35,880
and said, ah, is that okay? Why are you saying that?

546
00:29:36,519 --> 00:29:38,960
Oh oh, we didn't think of it that way. Okay,

547
00:29:39,279 --> 00:29:41,839
what if we tweak this? So we do a lot

548
00:29:41,880 --> 00:29:47,319
of active work with people that call into complain and

549
00:29:47,359 --> 00:29:50,640
we turn them into you know, coach us up, how

550
00:29:50,640 --> 00:29:51,480
do we make it better?

551
00:29:51,960 --> 00:29:52,240
Speaker 2: Right?

552
00:29:52,480 --> 00:29:54,000
Speaker 1: And and you learn.

553
00:29:53,920 --> 00:29:56,279
Speaker 2: How much can you learn when somebody goes, I love this,

554
00:29:56,720 --> 00:29:57,200
thank you?

555
00:29:57,440 --> 00:29:59,119
Speaker 1: I mean it does feel good, don't get me wrong.

556
00:29:59,200 --> 00:30:01,680
Fred like, yeah, yeah, but you don't make any changes.

557
00:30:01,720 --> 00:30:04,240
Speaker 2: You don't just like we go like, oh we're good today.

558
00:30:04,400 --> 00:30:06,720
Yeah yeah, you buy it. Okay, fine, we're great.

559
00:30:07,680 --> 00:30:11,279
Speaker 1: Yeah. So we get a we do and have you know,

560
00:30:11,359 --> 00:30:13,599
with our Apple reviews and this and that. But we're

561
00:30:13,640 --> 00:30:16,319
able to reach out and you know, work with these

562
00:30:16,359 --> 00:30:20,400
folks and understand their their logic, and you know, some

563
00:30:20,519 --> 00:30:25,480
of it is unreasonable, and you know, others were like, wow,

564
00:30:25,559 --> 00:30:28,880
what a great idea. That's not hard to do. We're

565
00:30:28,880 --> 00:30:32,000
going to fix that. So, I mean, anybody that's got

566
00:30:32,000 --> 00:30:35,240
our app, you're going to see updates, probably certainly within

567
00:30:35,319 --> 00:30:39,079
the first three months after a launch. I mean we're

568
00:30:39,079 --> 00:30:44,000
throwing an update out every two weeks, you know, at

569
00:30:44,039 --> 00:30:46,640
a bare minimum, you know, wow. I mean, because it's

570
00:30:46,640 --> 00:30:47,920
just and there are a lot of times it's just

571
00:30:48,039 --> 00:30:51,880
real little little things. You know. One of the things

572
00:30:51,880 --> 00:30:54,759
that you know, I just my feedback. You know, the

573
00:30:54,799 --> 00:30:58,400
watch is going live this week with the new build,

574
00:30:58,440 --> 00:31:00,960
and you know, I got it using the test build,

575
00:31:00,960 --> 00:31:03,720
and I'm like, this is too small. I know you

576
00:31:03,759 --> 00:31:05,680
wanted to jam all this information on here, but I'm

577
00:31:05,680 --> 00:31:08,440
telling you, I don't wear my glasses when I'm mountain

578
00:31:08,440 --> 00:31:12,319
playing and I'm wearing polarized you know, sunglasses, and I

579
00:31:12,319 --> 00:31:15,319
can't see these numbers, and oh, you know, and a

580
00:31:15,319 --> 00:31:18,119
lot of our developers or you know, twenties, thirties and

581
00:31:18,440 --> 00:31:20,240
early forties, and you know, they're like, what do you

582
00:31:20,319 --> 00:31:22,559
mean you can't see it. I'm like, well, you just wait.

583
00:31:24,200 --> 00:31:27,440
Speaker 2: I want to say, yeah, right, don't worry, don't wait

584
00:31:27,480 --> 00:31:29,839
while you're working on it, get to it now. Yeah,

585
00:31:29,880 --> 00:31:30,960
just trust me on this one.

586
00:31:31,160 --> 00:31:34,039
Speaker 1: Yeah, I mean those are the type of you know,

587
00:31:34,200 --> 00:31:37,960
real kind of deep dive as we take into you know,

588
00:31:38,039 --> 00:31:38,960
the user interface.

589
00:31:45,119 --> 00:31:48,839
Speaker 2: I want to talk about my user experience with it again.

590
00:31:48,960 --> 00:31:51,599
I was not using the new, the upgraded version yet,

591
00:31:51,640 --> 00:31:54,720
but it's still using the latest version of the free app.

592
00:31:54,799 --> 00:31:57,400
And let's let everyone know there's a free app here

593
00:31:57,440 --> 00:32:01,200
at golf logics dot com or on your app store

594
00:32:01,240 --> 00:32:04,359
wherever you get it. But I was telling you that

595
00:32:04,559 --> 00:32:06,960
I played a couple of rounds this week and I

596
00:32:07,079 --> 00:32:12,319
was using it, and I compared it with the stats

597
00:32:12,359 --> 00:32:14,720
that I got from Arcos, which I don't have to

598
00:32:14,720 --> 00:32:18,079
pay attention to, right, I have the Arcos tabs on

599
00:32:17,720 --> 00:32:20,240
my on my clubs, and so at the end, I

600
00:32:20,279 --> 00:32:24,079
wanted to look back and see how it compared. And

601
00:32:24,559 --> 00:32:29,720
because Arcos is really detailed and it's very good, but

602
00:32:29,799 --> 00:32:35,240
it's a whole different kind of system, right, very very different.

603
00:32:35,920 --> 00:32:40,200
But statistically, you guys were right on the money as

604
00:32:40,240 --> 00:32:44,920
far as my score, fairways, greens and regulation, number of putts,

605
00:32:46,720 --> 00:32:50,519
and but you gave me things like how many misputts,

606
00:32:51,119 --> 00:32:54,079
how many green side bunkers, how many pitches, how many

607
00:32:54,079 --> 00:32:56,680
you know, like things like that were on a simple

608
00:32:56,759 --> 00:32:59,359
look at the end of the round. All this information

609
00:32:59,480 --> 00:33:02,519
is like, that's really valuable stuff. I love that.

610
00:33:03,839 --> 00:33:07,680
Speaker 1: Yeah, we we and Anarcos has been in the game

611
00:33:07,720 --> 00:33:11,279
a long time and they've they've they've done a great

612
00:33:11,359 --> 00:33:15,279
job building their you know, their technology. You know, their

613
00:33:15,359 --> 00:33:20,960
technology has a lot to do with learning after you play, right, like,

614
00:33:21,160 --> 00:33:24,039
you know, going back and looking at They've made a

615
00:33:24,119 --> 00:33:27,240
seamless way for you to collect a lot of performance

616
00:33:27,279 --> 00:33:30,799
data while you're out there, club distances and such, and

617
00:33:30,880 --> 00:33:32,720
so when you're done, you're actually able to look at

618
00:33:32,799 --> 00:33:36,400
in a lot of different new and unique ways. Our

619
00:33:36,480 --> 00:33:39,920
primary goal has been how do I help you while

620
00:33:39,920 --> 00:33:44,119
you're on the course, right, And so I'm trying to

621
00:33:44,160 --> 00:33:47,480
make you smarter why you play. I'm trying to help

622
00:33:47,519 --> 00:33:50,640
you lower your score while you're playing the game of

623
00:33:50,680 --> 00:33:53,920
golf in it, and we do offer you know, a

624
00:33:54,039 --> 00:33:57,200
number of we get real deep. If you start, we

625
00:33:57,559 --> 00:34:00,599
default only the four things on, but if you click

626
00:34:00,640 --> 00:34:03,000
on them expanded, like you said, you must have done it,

627
00:34:03,000 --> 00:34:04,799
like you can get down and you can get really

628
00:34:05,240 --> 00:34:08,199
down on the nitty gritty and track a tremendous amount

629
00:34:08,199 --> 00:34:12,039
of things out there, and then you get to look

630
00:34:12,079 --> 00:34:14,519
at it afterwards. So I feel like we're the best

631
00:34:14,519 --> 00:34:18,559
of both worlds. But we don't at this time, and

632
00:34:18,800 --> 00:34:20,239
not to say we won't hear in the future, but

633
00:34:20,320 --> 00:34:23,199
we don't auto track your shots, right, we don't. We're

634
00:34:23,199 --> 00:34:25,559
not telling you actually have to just tap the screen

635
00:34:26,320 --> 00:34:28,760
on the t box, tap the screen on the fairway,

636
00:34:29,880 --> 00:34:32,480
you know, if you want your distances. Whereas you know

637
00:34:32,960 --> 00:34:37,320
a company like Arcos's, you know it's swing detected.

638
00:34:37,400 --> 00:34:41,599
Speaker 2: Right right, Okay, So may I make a suggestion, please

639
00:34:41,599 --> 00:34:47,039
a criticism? But what when you have when I'm entering

640
00:34:47,119 --> 00:34:51,519
the data of the score, you know, if I was

641
00:34:51,559 --> 00:34:54,159
in a bunker or if I hit the fairway, enter

642
00:34:54,239 --> 00:34:56,960
that data at the end of each hole, which is

643
00:34:57,000 --> 00:34:59,599
not a problem, and I'm looking forward to doing that

644
00:34:59,639 --> 00:35:02,559
on my work if possible. But on the greens when

645
00:35:02,559 --> 00:35:07,360
you're finished, it asked you about did you go left

646
00:35:07,400 --> 00:35:09,840
of the hole, right of the hole, above the hole

647
00:35:10,000 --> 00:35:14,199
or below the hole right? And it kind of confused

648
00:35:14,199 --> 00:35:16,719
me because here I am on a downhill putt that

649
00:35:16,800 --> 00:35:19,679
went long. Am I love the hole? Or am I

650
00:35:19,679 --> 00:35:24,079
below the hole? Right? Because now I'm coming back, so

651
00:35:24,119 --> 00:35:27,480
I'm now below the hole, So I would have preferred

652
00:35:27,480 --> 00:35:30,559
my suggestion and do whatever you want with this is

653
00:35:30,880 --> 00:35:33,599
long or short, yep, versus above or below?

654
00:35:33,760 --> 00:35:37,880
Speaker 1: Okay, No, that's it's funny, it's great feedback. What the

655
00:35:37,960 --> 00:35:41,000
goal of what we're trying to achieve is are you

656
00:35:41,159 --> 00:35:43,719
leaving the putt short? You know? Are you hitting it long?

657
00:35:43,800 --> 00:35:45,840
Are you missing the right? You're missing the left? But

658
00:35:45,960 --> 00:35:50,039
maybe the terminology could be improved to where you know.

659
00:35:50,000 --> 00:35:52,639
Speaker 2: It's yeah, I mean I had I had a long,

660
00:35:52,880 --> 00:35:57,280
very long I had a very long downhill putt. Yeah, right,

661
00:35:57,639 --> 00:36:00,400
that I left three feet past the hole.

662
00:36:00,840 --> 00:36:02,760
Speaker 1: So I'm like, which, by the way, is what you're

663
00:36:02,760 --> 00:36:03,320
supposed to do?

664
00:36:04,000 --> 00:36:06,760
Speaker 2: Yeah? Exactly. No, I was happy with the butt. That's

665
00:36:06,840 --> 00:36:08,920
not the issue. I too, putted on a seventy foot

666
00:36:08,960 --> 00:36:13,280
put my first one. But and what I found out

667
00:36:13,360 --> 00:36:15,800
is two of the people I was playing with had

668
00:36:15,840 --> 00:36:17,679
bets on how far I was going to be from

669
00:36:17,719 --> 00:36:19,679
the hole because they, you know, we were at the

670
00:36:20,039 --> 00:36:22,039
fourteen to fifteenth hole at that point, and I was

671
00:36:22,519 --> 00:36:25,800
I was hitting my leg shots pretty well. Yeah, and

672
00:36:25,840 --> 00:36:27,559
then this guy like, yeah, I had you at seven

673
00:36:27,559 --> 00:36:29,440
feet and you were at six so that's pretty good.

674
00:36:30,360 --> 00:36:34,119
But anyway, I was, now I am below the hole

675
00:36:34,199 --> 00:36:37,760
going up, but I went long, so I didn't know, like,

676
00:36:37,920 --> 00:36:39,880
was that above the hole? I know, I didn't know

677
00:36:39,880 --> 00:36:41,280
how to respond to that.

678
00:36:41,559 --> 00:36:46,519
Speaker 1: I I'm gonna I already I already locked that in

679
00:36:46,639 --> 00:36:49,800
and and things like that are very easy, right, that's

680
00:36:49,800 --> 00:36:53,880
a late change, yeah, one word. Yeah, it's not a

681
00:36:54,039 --> 00:36:56,719
you know, a true UI change where we have to

682
00:36:56,800 --> 00:37:00,559
redevelop something. It's like, hey, how about our terminal? Is

683
00:37:01,320 --> 00:37:04,480
you know long short? Do you miss long short right

684
00:37:04,519 --> 00:37:05,079
or left left?

685
00:37:05,079 --> 00:37:05,440
Speaker 2: You're right?

686
00:37:05,719 --> 00:37:07,960
Speaker 1: Yeah, yeah, yeah, listen.

687
00:37:08,320 --> 00:37:12,199
Speaker 2: I I don't have a lot of criticisms about this app.

688
00:37:13,320 --> 00:37:16,039
And I've used a lot of golf apps. We featured

689
00:37:16,039 --> 00:37:18,719
a lot of golf apps on this show. Uh, And

690
00:37:19,039 --> 00:37:23,519
I'm really impressed with this one. Uh well, you call

691
00:37:23,559 --> 00:37:26,800
me uncle Fred. How can I not be? So let's

692
00:37:26,840 --> 00:37:29,119
get into the new stuff and the AI and three D.

693
00:37:29,400 --> 00:37:31,000
Let's let's dig deep.

694
00:37:31,880 --> 00:37:38,039
Speaker 1: Sure, the the true groundbreaking thing that that we launched

695
00:37:38,039 --> 00:37:42,119
in this new you know, overhaul is the ability you're

696
00:37:42,159 --> 00:37:44,159
standing on the first tee or at home for that matter,

697
00:37:45,239 --> 00:37:48,199
but you're standing on the first t and you're looking

698
00:37:48,280 --> 00:37:51,400
down the fairway and you're seeing those trees on the left,

699
00:37:51,440 --> 00:37:54,280
You're you're seeing that bunker on the right, and you're

700
00:37:54,320 --> 00:37:57,960
seeing you know, kind of distances, your carry distances pop

701
00:37:58,039 --> 00:38:00,639
up in the field of you. So hey, it's two

702
00:38:00,719 --> 00:38:04,519
twenty five to the left bunker. It's you know too,

703
00:38:05,039 --> 00:38:07,119
you know, forty two to carry that left bunker. And

704
00:38:07,119 --> 00:38:10,920
it's so it's very obvious if you walk or drag

705
00:38:11,000 --> 00:38:14,119
your finger down the fairway, the view starts to change

706
00:38:14,360 --> 00:38:18,199
and so you're actually you're able to see, you know better,

707
00:38:18,239 --> 00:38:20,519
able to see what's up in front of you. So,

708
00:38:20,960 --> 00:38:23,159
you know, this is the first time someone's actually been

709
00:38:23,199 --> 00:38:27,039
able to It's always been a you know, we've tried

710
00:38:27,079 --> 00:38:30,360
to make our imagery, our whole imagery three D, and

711
00:38:30,360 --> 00:38:31,880
you know, and try all those things. But this is

712
00:38:31,920 --> 00:38:35,480
the first time you've actually had a real immersive experience,

713
00:38:36,639 --> 00:38:39,480
you know, when you're out there playing and if you

714
00:38:39,599 --> 00:38:43,440
actually in the setup process that you actually put in

715
00:38:43,519 --> 00:38:47,320
your your club distances. You know, obviously in your in

716
00:38:47,320 --> 00:38:49,800
your mind, Hey, I hit my driver between this range,

717
00:38:49,840 --> 00:38:52,840
I hit my my irons, my wedges, blah blah blah.

718
00:38:52,880 --> 00:38:56,079
If you put that in, you can actually almost play

719
00:38:56,119 --> 00:38:59,360
around a golf you know, preview around the golf on

720
00:38:59,400 --> 00:39:02,519
a course that maybe you're going to go play, and

721
00:39:02,880 --> 00:39:07,480
it'll show you your club distances and where you would land.

722
00:39:08,000 --> 00:39:11,440
So it's really it's really interesting. It's you know, I

723
00:39:11,480 --> 00:39:13,280
can really see this if you're going to play your

724
00:39:13,599 --> 00:39:16,800
buddy's member, guest, or you're a junior golfer, a high

725
00:39:16,800 --> 00:39:19,800
school golfer and you haven't played a course. I mean,

726
00:39:20,519 --> 00:39:23,239
why would you not spend a half hour, you know,

727
00:39:24,239 --> 00:39:27,639
pre playing this course. Oh I don't need driver on

728
00:39:27,719 --> 00:39:29,800
this hole. Oh this is a three with all this.

729
00:39:29,960 --> 00:39:33,159
Oh this is just my hybrid off the tee. Oh

730
00:39:33,199 --> 00:39:35,920
I've got to stay. I got to really watch out

731
00:39:35,960 --> 00:39:36,920
for the left side here.

732
00:39:39,840 --> 00:39:43,159
Speaker 2: I hate to interrupt you, I'm sorry, but I know

733
00:39:43,199 --> 00:39:46,559
when I go to play new courses. I'll go to

734
00:39:46,599 --> 00:39:50,480
their website, of course website and watch the videos.

735
00:39:50,000 --> 00:39:50,639
Speaker 1: As the holes.

736
00:39:51,280 --> 00:39:55,719
Speaker 2: Well, this changes that dramatically by being in three D,

737
00:39:56,039 --> 00:40:00,840
and I guess what you're doing is eliminating line shots?

738
00:40:01,400 --> 00:40:03,920
Speaker 1: Yeah, yeah, what's really out there?

739
00:40:04,280 --> 00:40:06,280
Speaker 2: Can I Can I go over these trees? Do I

740
00:40:06,360 --> 00:40:08,559
have to go around? What's on the other side of

741
00:40:08,599 --> 00:40:11,519
these this? You know this dog leg? How far do

742
00:40:11,559 --> 00:40:15,039
I have to get to it? I mean that's remarkable.

743
00:40:16,280 --> 00:40:19,440
Great information again, information.

744
00:40:19,760 --> 00:40:23,119
Speaker 1: Again, It's it's that intelligence, you know, it's not playing

745
00:40:23,159 --> 00:40:26,639
smarter and that confidence, right Like when you're standing on

746
00:40:26,639 --> 00:40:30,400
that tee, unsure of what's up there, and you're like,

747
00:40:31,159 --> 00:40:33,960
I'll hit my now most of us, I'll hit my driver,

748
00:40:34,519 --> 00:40:36,119
you know, And then you get up and you're like,

749
00:40:36,280 --> 00:40:39,159
oh man, right over this bunker is the water and

750
00:40:39,199 --> 00:40:42,239
I couldn't see it, and you know, everything funnels down

751
00:40:42,239 --> 00:40:44,599
to the right. Now I'm blinded. You know, I'm blocked

752
00:40:44,599 --> 00:40:47,320
by a tree. You know, that shouldn't happen again. Like,

753
00:40:47,360 --> 00:40:51,079
so you you could take a different line or use

754
00:40:51,119 --> 00:40:53,280
a different club just by standing on the t box

755
00:40:53,320 --> 00:40:54,679
because you have this new information.

756
00:41:00,880 --> 00:41:04,000
Speaker 2: Tell me about some of your competitors that you look

757
00:41:04,079 --> 00:41:06,119
to and go, hmm, that's a good idea.

758
00:41:06,679 --> 00:41:09,840
Speaker 1: Wow. Well, I would like to say we thought of

759
00:41:09,880 --> 00:41:13,400
everything first, but we've been in the game so long,

760
00:41:15,119 --> 00:41:18,239
you don't. I've been asked this a number of times.

761
00:41:18,400 --> 00:41:20,280
You know, how come you guys don't have you know,

762
00:41:20,360 --> 00:41:28,360
it's that question. And most we focus on the encourse experience.

763
00:41:28,760 --> 00:41:34,679
We focus on golf better, smarter, faster, you know, just

764
00:41:35,039 --> 00:41:40,000
score lower, all those things. What we have chosen not

765
00:41:40,159 --> 00:41:43,159
to do, and some of our competitors do and do

766
00:41:43,320 --> 00:41:47,920
very well, is the sense of community. You know. They

767
00:41:48,199 --> 00:41:52,000
it's the crap talking, you know, it's the you know,

768
00:41:52,039 --> 00:41:57,519
the banter back and forth leader boards and you know,

769
00:41:57,639 --> 00:42:00,360
things like that, being able to post your round to

770
00:42:00,440 --> 00:42:03,960
social media, you know, all those different things. We did

771
00:42:03,960 --> 00:42:07,159
a lot of that very early on. So in twenty eleven,

772
00:42:07,320 --> 00:42:10,440
twelve thirteen, when we were doing stuff before Facebook, right

773
00:42:10,960 --> 00:42:14,639
there was community driven and we realized it just wasn't

774
00:42:14,920 --> 00:42:18,079
at the time, it wasn't who we were, and so

775
00:42:18,119 --> 00:42:23,599
we focused on the encourse golf experience. But there's some

776
00:42:23,679 --> 00:42:27,000
great apps out there, you know that that provide a

777
00:42:27,079 --> 00:42:33,199
really you know, different service on the social side, and

778
00:42:33,679 --> 00:42:36,639
who knows. I mean, we always go back and revisit things.

779
00:42:37,280 --> 00:42:41,559
But right now we've chosen to invest our time in

780
00:42:41,719 --> 00:42:44,599
R and D into things like this that makes your

781
00:42:44,760 --> 00:42:48,440
playing experience better while you're out there with this you know,

782
00:42:48,519 --> 00:42:51,519
new three D view. And you know, one of the

783
00:42:51,559 --> 00:42:54,960
other things we just launched is the fairway view, which

784
00:42:55,000 --> 00:42:57,320
you can toggle back and forth if you want to

785
00:42:57,360 --> 00:43:00,679
look at more of a traditional view. We used to have,

786
00:43:01,199 --> 00:43:03,719
you know, kind of a traced you know, a whole

787
00:43:03,800 --> 00:43:07,519
imagery like you'd see on a sim and then and

788
00:43:07,559 --> 00:43:10,039
then that was it, you know, but in our most

789
00:43:10,039 --> 00:43:15,800
recent launch we actually now included the actual true imagery

790
00:43:16,519 --> 00:43:19,320
on the surround. So now you're able to see the

791
00:43:19,360 --> 00:43:21,480
buildings and I'm sure I probably you're looking at it

792
00:43:21,559 --> 00:43:24,639
right now, but it gives you another layer and another

793
00:43:24,880 --> 00:43:28,960
piece of information. And that was technically definitely a challenge

794
00:43:29,000 --> 00:43:32,159
what we did there. And it looks easy you're looking

795
00:43:32,199 --> 00:43:35,400
at it now, but to make that work was was definitely,

796
00:43:36,000 --> 00:43:39,159
you know, technically challenging, but it's it's very cool. So

797
00:43:39,280 --> 00:43:42,119
now and we've got a target, right, so a tap

798
00:43:42,199 --> 00:43:45,239
target on every hole and so now as we don't

799
00:43:45,239 --> 00:43:47,159
always hit the ball down the middle of the fairway, right,

800
00:43:47,199 --> 00:43:49,920
So now all of a sudden, you're able to see

801
00:43:49,960 --> 00:43:52,119
you're in the other fairway. You're actually able to see it.

802
00:43:53,119 --> 00:43:55,800
You're able to see what's in between, and you're still

803
00:43:55,840 --> 00:43:58,320
able to get distanced back to the hole and hopefully

804
00:43:58,360 --> 00:44:00,960
you have an errant drive tug one a little bit

805
00:44:01,000 --> 00:44:05,199
and and you're actually able Oh whatever, I'm only one

806
00:44:05,320 --> 00:44:08,119
seventy eight, uh, you know, and you hit it up

807
00:44:08,159 --> 00:44:09,960
on or near the green. And I just got out

808
00:44:09,960 --> 00:44:12,000
of the same with a bow gear apart instead of

809
00:44:12,039 --> 00:44:13,519
a double like we normally get.

810
00:44:14,880 --> 00:44:17,079
Speaker 2: As I am, you're right, I am looking at the

811
00:44:17,119 --> 00:44:19,880
app as we're talking, and it's I queued it up

812
00:44:19,920 --> 00:44:25,440
to the hole right next to my backyard. Here there.

813
00:44:25,519 --> 00:44:27,599
You have a lot of different buttons on the screen.

814
00:44:28,559 --> 00:44:31,320
You've got, you know, the center of the green to

815
00:44:31,360 --> 00:44:33,400
the front to the back. You have a two D

816
00:44:33,519 --> 00:44:35,840
button and a three D button, right you want to

817
00:44:35,840 --> 00:44:36,480
explain those?

818
00:44:36,960 --> 00:44:39,400
Speaker 1: Yeah, the three D is the view that we discussed.

819
00:44:39,400 --> 00:44:42,920
This is the new groundbreaking you know view this, you know,

820
00:44:43,039 --> 00:44:46,760
immersive view from the t box or the fairway. But

821
00:44:46,840 --> 00:44:49,119
not everybody wants to work in that view, you know,

822
00:44:49,480 --> 00:44:51,559
And so we allow you to go back and see

823
00:44:52,000 --> 00:44:54,360
the we called the two D view that has the

824
00:44:54,800 --> 00:44:59,840
you know, the the imagery surround with the trace hole

825
00:44:59,840 --> 00:45:04,400
in the middle, and so that's it's super helpful there.

826
00:45:05,239 --> 00:45:12,239
Speaker 2: Also you have a compass, a camera button, yeah, an

827
00:45:12,360 --> 00:45:15,159
airplane button, and what is the airplane button.

828
00:45:15,320 --> 00:45:19,039
Speaker 1: That's that's our fly flyovers and it flies over in

829
00:45:19,079 --> 00:45:23,119
that immersive three D experience and it would use the

830
00:45:23,199 --> 00:45:25,519
cool thing if you don't even want to play around

831
00:45:25,519 --> 00:45:28,760
with it. We talked about previewing a course and playing around.

832
00:45:29,119 --> 00:45:31,559
If you hit the flyover button, it's actually going to

833
00:45:31,639 --> 00:45:34,480
take if you fill in your club distances, and let's

834
00:45:34,519 --> 00:45:36,679
say it's a four hundred and twenty yard part four

835
00:45:37,039 --> 00:45:39,519
and you hit your driver two fifty, it's going to

836
00:45:39,599 --> 00:45:41,960
show your two to fifty driver where it would land,

837
00:45:42,760 --> 00:45:44,559
and then it's going to show what club you would

838
00:45:44,639 --> 00:45:47,760
hit in towards the green. So you you actually really

839
00:45:47,840 --> 00:45:53,440
quickly could flow through eighteen holes and show what clubs

840
00:45:53,480 --> 00:45:55,079
you would hit based on your own averages.

841
00:45:56,320 --> 00:46:01,800
Speaker 2: Wow. And then you've got a button for club selection,

842
00:46:02,599 --> 00:46:04,079
which I'm running right through now.

843
00:46:04,320 --> 00:46:06,800
Speaker 1: Yeah. Club tracking that would be what if you wanted

844
00:46:06,840 --> 00:46:08,440
to track your clubs more.

845
00:46:08,360 --> 00:46:12,039
Speaker 2: Arcos like right, but and what I kind of like

846
00:46:12,079 --> 00:46:14,079
about this. It's not asking what kind of club are

847
00:46:14,079 --> 00:46:16,480
you playing? Right, It's like why is that relevant?

848
00:46:16,559 --> 00:46:19,119
Speaker 1: It's not. It's only about do you want.

849
00:46:19,000 --> 00:46:22,280
Speaker 2: To you know, it's like, yeah, it's like a scan

850
00:46:22,480 --> 00:46:26,480
this and it's like I don't It's okay, fine, So

851
00:46:26,719 --> 00:46:31,159
it does it make does it make clubs choices for you?

852
00:46:31,199 --> 00:46:34,199
Does it tell you, look, you're based on your past,

853
00:46:34,480 --> 00:46:36,239
I think you should be hitting your eight iron here,

854
00:46:36,280 --> 00:46:37,760
blah blah blah.

855
00:46:37,800 --> 00:46:41,719
Speaker 1: So no, and there's a reason for that. Okay, it'll

856
00:46:43,119 --> 00:46:48,840
that is illegal. Real climb, real time club recommendation while

857
00:46:48,880 --> 00:46:53,000
playing around the golf is not legal with the USGA.

858
00:46:53,239 --> 00:46:55,800
So yeah, so we've stayed out right, we don't want

859
00:46:55,840 --> 00:46:59,960
to provide that. It allows you to show where you're

860
00:47:00,039 --> 00:47:04,840
club would land if you hit a club, you know,

861
00:47:04,920 --> 00:47:10,119
but it does not it's not going to suggest clubs, right.

862
00:47:10,199 --> 00:47:12,719
We've had it before and then we ended up pulling

863
00:47:12,719 --> 00:47:13,079
it out.

864
00:47:13,760 --> 00:47:14,960
Speaker 2: Yeah, for that very reason.

865
00:47:15,079 --> 00:47:19,280
Speaker 1: Yeah, I mean there's a balance between you know, making

866
00:47:19,320 --> 00:47:23,880
sure that your rules compliant, yeah, and providing a golfer

867
00:47:23,960 --> 00:47:27,239
with the tools to have more fun. Like some people

868
00:47:27,320 --> 00:47:30,000
just don't write, Hey, I'm not out here, I'm not

869
00:47:30,039 --> 00:47:33,360
trying to win the low gross here at a you know,

870
00:47:33,760 --> 00:47:36,400
at the state, you know, amateur level. I'm just trying

871
00:47:36,440 --> 00:47:38,360
to go out and have fun with my my pals,

872
00:47:38,960 --> 00:47:41,039
and you know, I want to make sure that the

873
00:47:41,119 --> 00:47:44,599
app has an experience that allows them to just enjoy themselves.

874
00:47:49,320 --> 00:47:52,480
Speaker 2: So I just love this. Oh look at all these

875
00:47:52,519 --> 00:47:54,440
little things that I've just turned on by hitting the

876
00:47:54,519 --> 00:47:58,960
settings button. Oh that's a lot of information. Okay, so

877
00:48:00,280 --> 00:48:00,719
you take it.

878
00:48:01,239 --> 00:48:01,800
Speaker 1: Yeah.

879
00:48:01,880 --> 00:48:04,320
Speaker 2: I love that you talk about playing smarter because you

880
00:48:04,400 --> 00:48:08,599
know who we are, you know, and that's hopefully it's

881
00:48:08,599 --> 00:48:09,480
not just the name of the show.

882
00:48:09,599 --> 00:48:11,480
Speaker 1: Might able to use that, like, am I going to

883
00:48:11,559 --> 00:48:13,000
get a lawsuit in the mail? Here?

884
00:48:13,760 --> 00:48:17,480
Speaker 2: Absolutely, Assist is already on the way, unless you want

885
00:48:17,480 --> 00:48:20,559
to sign an NDA or I'll trade you if you

886
00:48:20,599 --> 00:48:22,760
want to use my voice going it's Uncle Fred.

887
00:48:22,960 --> 00:48:23,840
Speaker 1: It's Uncle Fred.

888
00:48:24,519 --> 00:48:27,599
Speaker 2: Remember Fred, you will remember. You don't want to don't

889
00:48:27,800 --> 00:48:31,960
don't put from this far away off the green bad idea.

890
00:48:32,719 --> 00:48:36,039
Tell me so golf Logics one word l O g

891
00:48:36,159 --> 00:48:40,119
I X golf Logics dot com in your favorite app store.

892
00:48:40,480 --> 00:48:43,199
What are the costs involved? Starting it free?

893
00:48:44,400 --> 00:48:46,519
Speaker 1: The beauty of what we offer and we put our

894
00:48:46,519 --> 00:48:50,119
money where our mouth is we offer free so you

895
00:48:50,159 --> 00:48:52,199
download the app, like you said, you can go into

896
00:48:52,199 --> 00:48:54,599
the Apple App Store or the Android Play Store. You

897
00:48:54,599 --> 00:48:56,719
can go you know online if you do it on

898
00:48:56,760 --> 00:48:59,159
your phone, you can check out all the different features

899
00:48:59,199 --> 00:49:01,079
and then we have buttons that will take you right

900
00:49:01,119 --> 00:49:04,960
into your respective store, and then we actually give you

901
00:49:05,320 --> 00:49:07,559
a trial when when you're out there on the golf course.

902
00:49:07,599 --> 00:49:09,960
So you're going to get us see the immersive three

903
00:49:10,039 --> 00:49:11,960
D experience. You're going to get to see the three

904
00:49:12,039 --> 00:49:15,719
D flyovers, the new imagery with the you know, with

905
00:49:15,440 --> 00:49:19,000
the satellites around, and you're going to see all the

906
00:49:19,039 --> 00:49:21,679
touch point distances and the green reading all those things.

907
00:49:22,800 --> 00:49:24,480
And then you know, at the end of that trial,

908
00:49:25,000 --> 00:49:27,079
you know, we give you a seven day trial if

909
00:49:27,079 --> 00:49:30,000
you decide to, uh, you know, stay on and sign up.

910
00:49:30,199 --> 00:49:33,199
That that that's amazing. If you don't, you're always going

911
00:49:33,280 --> 00:49:35,400
to get a distance to the middle of the green

912
00:49:35,800 --> 00:49:37,840
and you're going to get you know, the imagery of

913
00:49:37,880 --> 00:49:40,320
the whole. You just won't have some of the you know,

914
00:49:40,360 --> 00:49:44,880
those higher end features. But it's it's at sixty nine

915
00:49:45,400 --> 00:49:48,079
a year and quite reasonable.

916
00:49:48,159 --> 00:49:50,440
Speaker 2: Yeah, I mean it's around the.

917
00:49:50,440 --> 00:49:52,960
Speaker 1: Golf, it's around the golf and and for all these things,

918
00:49:52,960 --> 00:49:57,079
and anybody that tends to wager a bit, you know

919
00:49:57,199 --> 00:50:01,000
it is it is. It's not right. You make that

920
00:50:01,039 --> 00:50:04,159
one putt and you may pay for the whole membership.

921
00:50:04,360 --> 00:50:06,960
Speaker 2: Right, and you'll get that putt because of reading and

922
00:50:07,000 --> 00:50:12,440
getting the green read on this amazing Pete. Real happy

923
00:50:12,480 --> 00:50:14,519
for you, dude, And since you call me uncle Fred,

924
00:50:14,519 --> 00:50:18,880
I'll say I'm real proud of you too, and I

925
00:50:19,039 --> 00:50:21,880
love having you back on and catching up together. This

926
00:50:21,960 --> 00:50:25,440
is a great product and I highly recommend it, so

927
00:50:25,800 --> 00:50:27,760
thanks so much for coming back and updating

928
00:50:27,840 --> 00:50:30,159
Speaker 1: Us, of course, and I'm sure we're going to have

929
00:50:30,199 --> 00:50:32,639
something in another couple of years, and I'll be blessed

930
00:50:32,719 --> 00:50:35,159
enough to come back on your show and talk about

931
00:50:35,159 --> 00:50:35,480
it again