Speaker 1: Rick Rubin is everywhere this week, and it is hard
Speaker 1: to overstate his forward momentum, both creatively and in the
Speaker 1: public eye. In the most headlined grabbing news, Rick Rubin
Speaker 1: has just finalized a major pact with Endeavor Content to
Speaker 1: expand his iconic Shangri Law recording studios into film and television,
Speaker 1: which Variety reports is set to unlock new creative dimensions
Speaker 1: for his myth brand and will bring in the powerhouse
Speaker 1: production company Film forty five as a core partner, with
Speaker 1: Leila Matamore leading development. This could be transformative not just
Speaker 1: for Reuben's own narrative, but potentially for how musician driven
Speaker 1: studios cross over into the world of storytelling. This is
Speaker 1: taking place alongside Ruben's steady presence as a modern public
Speaker 1: philosopher and taste maker, a role he cemented just days
Speaker 1: ago with the release of his new book but Way
Speaker 1: of Code, The Timeless Art of Vibe Coding. As reported
Speaker 1: by Consequence, Ruben dubs AI the punk rock of coding,
Speaker 1: and this book written interactively with the Ai Claude Blend's
Speaker 1: ancient wisdom with cutting edge tech. In Ruben's signature Tao
Speaker 1: inspired remix, he says he is capturing how AI can
Speaker 1: amplify human creativity through vibe coding and not just logic. Meanwhile,
Speaker 1: Ruben continues to lean into long form conversations. On August twentieth,
Speaker 1: a new episode of his Tetragrammaton podcast dropped, featuring filmmaker
Speaker 1: Bernard McMahon, whose led Zeppelin documentary is now the top
Speaker 1: grossing doc in twenty twenty five. Ruben's interviews remain a
Speaker 1: central listening in the music and film communities, driving constant
Speaker 1: Twitter and Instagram chatter. Rubin is also officially set to
Speaker 1: headline the Nordic Business Forum twenty twenty five in Helsinki
Speaker 1: this September, a mega event with over seven thousand tickets
Speaker 1: already sold, cementing his stature as a business and creative influencer.
Speaker 1: According to the Nordic Business Forum's own newsroom, social media
Speaker 1: over the past week has pumped out rubenisms at a
Speaker 1: frenzied pace. Multiple viral Instagram reels quote him urging artists
Speaker 1: to create what they love and treat their work as
Speaker 1: a gift rather than a commodity. One widely shared post
Speaker 1: reads do the work and the work will do the rest.
Speaker 1: Tagged number mindset Monday, which thousands of fans and creators
Speaker 1: are already echoing online and according to Fintech Futures, Ruben's
Speaker 1: thoughts on idea generation have found their way into business discourse,
Speaker 1: cited by industry writers as a model for embracing innovation.
Speaker 1: There are no major controversies and all reported stories are
Speaker 1: either directly from Reuben's own channels or from established media.
Speaker 1: There are no unconfirmed rumors taking hold. Every indication from
Speaker 1: the last several days is that Rick Ruben is not
Speaker 1: just producing music or media. He is producing culture, pushing
Speaker 1: ancient wisdom, business disruption, and artful technology into the mainstream,
Speaker 1: all while staying effortlessly cool. And that is it for today.
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