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<v Speaker 1>Handle and the Morning Crew on a Taco Tuesday.

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<v Speaker 2>May twentieth.

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<v Speaker 1>Then, since it is our eight o'clock hour and it

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<v Speaker 1>is a Tuesday, that means we have our Tech segment

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<v Speaker 1>with Rich Dumurow, kfi's tech Guy. He's on KTLA TV

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<v Speaker 1>every day every Saturday here eleven am to two pm

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<v Speaker 1>with Rich on Tech Instagram, at rich on Tech Website,

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<v Speaker 1>richontech dot TV and Rich you are at a Google

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<v Speaker 1>AI event right now?

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<v Speaker 2>And where is it?

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<v Speaker 3>This is Mountain View, California, at the headquarters of Google.

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<v Speaker 4>It's called Google Io.

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<v Speaker 3>And the best way to describe it is sort of

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<v Speaker 3>like a circus or carnival atmosphere for folks that are

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<v Speaker 3>into technology, mostly developers that are making anything related to

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<v Speaker 3>Google apps and things like that, plus press like myself

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<v Speaker 3>that are looking forward to seeing what Google is working

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<v Speaker 3>on next.

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<v Speaker 1>Are these serious events or are they just riproaring great

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<v Speaker 1>parties where Google serves you great food.

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<v Speaker 4>Great question.

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<v Speaker 3>I think the steaks have never been higher for Google

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<v Speaker 3>at this very moment in time. They have been on

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<v Speaker 3>top of the tech world and especially search for the

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<v Speaker 3>past twenty years, and that was all upended with the

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<v Speaker 3>introduction of chat, GBT and Google's entire business was turned

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<v Speaker 3>upside down overnight, which is namely search advertising. So I

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<v Speaker 3>think the steaks have never been higher for them to

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<v Speaker 3>prove that they are still on top of the world

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<v Speaker 3>when it comes to search and AI, as much as

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<v Speaker 3>that is evolving for everyday folks.

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<v Speaker 2>All Right, an important question, how is the food.

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<v Speaker 3>I have not gotten to the food just yet. I

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<v Speaker 3>just made my way in. That was about a half

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<v Speaker 3>an hour process. There are people from you know, there's

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<v Speaker 3>thousands of people here from all over the world that

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<v Speaker 3>come to this event, but they do a nice job. Typically,

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<v Speaker 3>Bill and I will investigate. I apologize I was not

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<v Speaker 3>able to investigate the cinnamon bonds before I got on

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<v Speaker 3>air here with you.

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<v Speaker 1>Yeah, that's very very important, as you know, in terms

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<v Speaker 1>of what Google is bringing in the table, is there

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<v Speaker 1>any indication of what you're going to see.

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<v Speaker 3>I think there's a couple of things that they're gonna

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<v Speaker 3>I mean, I think they're trying to make search more

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<v Speaker 3>accessible with AI to the everyday person. So right now,

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<v Speaker 3>search Google was always sort of a proprietary.

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<v Speaker 4>Eponym, right I'm going to search that, I'm gonna google that.

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<v Speaker 3>Now chat gybt.

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<v Speaker 4>Has really taken over the idea of anything you're doing

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<v Speaker 4>with AI. I'm chat gybt. You know, I'm using chat

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<v Speaker 4>gbt for that, right. And so Google has something called.

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<v Speaker 3>Gemini, which they've done a pretty good job of building

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<v Speaker 3>into a lot of their products like email and also

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<v Speaker 3>their docs and things like that. The problem is nobody

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<v Speaker 3>really identifies AI with Gemini, and that's a problem for Google.

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<v Speaker 3>So they've come out with a lot of useful tools,

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<v Speaker 3>but none of them have sort of well, there's one actually,

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<v Speaker 3>I want to tell you about it, Bill, It's called

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<v Speaker 3>Notebook LA. This is probably their standout tool that sort

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<v Speaker 3>of has gone viral and basically it allows you to

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<v Speaker 3>take any sort of information.

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<v Speaker 4>Pop it into this tool, and it will spit out.

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<v Speaker 3>A personalized podcast specifically about that information. So they just

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<v Speaker 3>came out with an app for Android and iOS. It's

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<v Speaker 3>called Notebook LM. If you are into new ways of

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<v Speaker 3>learning things, if you always have to study about a topic,

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<v Speaker 3>this is probably one of the most useful things to

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<v Speaker 3>come out of AI in the past three years.

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<v Speaker 1>How does Google uh? How does Google uh? In terms

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<v Speaker 1>of AI? Are they going to have a problem keeping

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<v Speaker 1>the verb to Google because that's what everybody thinks I mean,

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<v Speaker 1>now at this point it's a default where everybody thinks

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<v Speaker 1>that's the case.

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<v Speaker 2>Uh, is that when it happened.

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<v Speaker 3>Yeah, I'm concerned about their their traditional search. The idea

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<v Speaker 3>of going on the Internet and getting a result of

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<v Speaker 3>ten blue lengths and clicking through those is just no

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<v Speaker 3>longer the reality for a majority of people. They are

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<v Speaker 3>now going to a service like Perplexity or chat gybt

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<v Speaker 3>or even Gemini, and they're typing in a topic and

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<v Speaker 3>getting a summary of that topic.

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<v Speaker 4>So it's basically reaching out.

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<v Speaker 3>To all those web pages that you might have gone

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<v Speaker 3>to as a human before, and the AI is just

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<v Speaker 3>taking that information, summarizing it and presenting.

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<v Speaker 4>It to you. Now, Bill, we all know.

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<v Speaker 3>The problem with that is that sometimes there are mistakes

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<v Speaker 3>inside that information, but there could also be mistakes.

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<v Speaker 4>On websites that people go to. And so I think

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<v Speaker 4>that Google has.

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<v Speaker 3>To show a way that they can make this AI search,

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<v Speaker 3>which they already have.

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<v Speaker 4>It's called AI mode.

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<v Speaker 3>It's really good and it rivals what chatchybt does, but

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<v Speaker 3>they have to figure out how are they going to

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<v Speaker 3>monetize that side.

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<v Speaker 4>Of the business, which is really really tricky. At this point,

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<v Speaker 4>I think.

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<v Speaker 2>How far behind is Google in the world of AI.

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<v Speaker 3>That is so interesting because Google. This is what's so

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<v Speaker 3>interesting about Google and AI. They have been using AI

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<v Speaker 3>and machine learning way before it was a buzzword. The

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<v Speaker 3>problem was bill, how do you monetize? And I think

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<v Speaker 3>that's why they never came out with a flagship product

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<v Speaker 3>until their hand was forced. And you've got to think

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<v Speaker 3>about what chatgybt is. It's open AI. It's a very

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<v Speaker 3>highly funded startup. They do not need to make money

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<v Speaker 3>right now. Now a lot of people are paying them

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<v Speaker 3>twenty dollars a month to use their search product. Right

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<v Speaker 3>they're chatgbt. But the thing with Google, all of their

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<v Speaker 3>stuff was free. They never charged for search. And if

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<v Speaker 3>they came out with an AI product that suddenly is amazing,

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<v Speaker 3>but there's no money behind it. That's a problem for

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<v Speaker 3>a giant company that is publicly traded, and I think

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<v Speaker 3>that's been the biggest issue with Google. Is this idea

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<v Speaker 3>of how do you pivot in a way that keeps

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<v Speaker 3>stockholders happy but also stays up to date with the

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<v Speaker 3>trends that are happening in the world, which is you know,

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<v Speaker 3>AI for free for everyone.

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<v Speaker 1>Yeah, I'm a little confused here because isn't the monetization

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<v Speaker 1>model simply hundreds of millions of people using it for

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<v Speaker 1>the most part for free, and that data mining then

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<v Speaker 1>goes to an advertiser, knowing, for example, that I'm using it,

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<v Speaker 1>I shop at Costco, I just bought my burritos yesterday.

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<v Speaker 2>Don't they know that? And isn't that saleable?

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<v Speaker 4>Well?

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<v Speaker 3>The problem is, Okay, think about traditional search, right, Okay,

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<v Speaker 3>you go online, you're looking for new patio furniture. You

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<v Speaker 3>go to Google, Google dot com, you search patio furniture.

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<v Speaker 3>The first five links are sponsored by an advertiser that

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<v Speaker 3>is targeting patio furniture, right, and so you click on

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<v Speaker 3>one of those because you look at the second link,

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<v Speaker 3>you say, oh, that's cool, Umbrella, whatever.

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<v Speaker 4>The company is. You click that link.

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<v Speaker 3>Google now just made eight dollars or whatever they did

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<v Speaker 3>on that search, right, And that happens probably millions of

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<v Speaker 3>times a day, I don't know, if not billions through Google. Now,

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<v Speaker 3>think about an AI search, the way that chat gibt

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<v Speaker 3>is doing AI search with shopping nothing sponsored. They're literally

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<v Speaker 3>going out to the reviews website summarizing what people say

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<v Speaker 3>is the best patio furniture and presenting that as the

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<v Speaker 3>first link, and now that is not sponsored, you click

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<v Speaker 3>on it, nobody made money in that transaction. Now in

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<v Speaker 3>the future they may charge, but Google has to figure

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<v Speaker 3>out that same thing. All of their shopping results in

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<v Speaker 3>the past have been sponsored, and of course people don't

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<v Speaker 3>want that anymore. They want to know like who reviews

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<v Speaker 3>these products and says they are the best. So I

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<v Speaker 3>think the problem is those organic links that don't make

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<v Speaker 3>any money. You know, the non sponsored stuff is really

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<v Speaker 3>what's happening with AI versus Google's traditional search, which the

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<v Speaker 3>first five links or three links whatever at the top

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<v Speaker 3>were always sponsored and people would click those and make

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<v Speaker 3>a ton of money in the process for Google.

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<v Speaker 1>All Right, I'll go to be talking about that a

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<v Speaker 1>whole lot. By the way, next week. Just keep in

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<v Speaker 1>mind you're going to do the taste tests also of

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<v Speaker 1>the food, because that's the most important thing I'm interested in.

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<v Speaker 1>All Right, we've got some sag Afternoons twenty three and

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<v Speaker 1>me has been sold.

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<v Speaker 2>We've got tons to talk about. Don't go away, We'll

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<v Speaker 2>be back with the rich.

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<v Speaker 1>We continue on with Richard Murrow, or tech guy, who

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<v Speaker 1>is currently up north at the Google event reporting live.

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<v Speaker 1>A couple of stories that I want to get into

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<v Speaker 1>rich and that is twenty three and me has been sold.

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<v Speaker 1>Has business declined dramatically? Do people not care anymore? I

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<v Speaker 1>don't care. If I'm eight percent Inuit doesn't bother me

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<v Speaker 1>at all, and I'm certainly not going to spend any

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<v Speaker 1>money doing that.

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<v Speaker 2>So what's going on with that?

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<v Speaker 3>Well, this was a company that was hot for a

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<v Speaker 3>couple of years. I mean, probably one of the top

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<v Speaker 3>selling DNA testing kits and gifts for the holidays and

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<v Speaker 3>especially Amazon Prime Day for many years. This was a

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<v Speaker 3>company that was once worth six billion dollars and they

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<v Speaker 3>went bankrupt because I think the combination of privacy concerns

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<v Speaker 3>and they were never able to fully monetize what to

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<v Speaker 3>do with all of that DNA data that they collected.

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<v Speaker 3>And so now they were sold for two hundred and

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<v Speaker 3>fifty six million dollars to this biotech company out of

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<v Speaker 3>New York called Regeneron. And the big question.

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<v Speaker 4>Here is what are they going to do with all

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<v Speaker 4>this data?

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<v Speaker 3>Is it going to be kept private? And you know,

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<v Speaker 3>will it help this company develop new drugs for biogenetics.

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<v Speaker 4>So we'll see what happens.

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<v Speaker 3>But the main thing they're saying right now, is that

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<v Speaker 3>they are going to keep twenty three and mes privacy

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<v Speaker 3>rules and regulations in place even through the acquisition.

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<v Speaker 2>Yeah.

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<v Speaker 1>I can't imagine how they wouldn't keep privacy in place

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<v Speaker 1>unless it's non identifiable in terms of the individuals. If

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<v Speaker 1>you're looking at population demographics, I can't see a big

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<v Speaker 1>problem in terms of drug use, et cetera. The people

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<v Speaker 1>who are x percent, for example, Germanic or French I have,

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<v Speaker 1>but tend to have this kind of a syndrome or

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<v Speaker 1>tend to go in another way.

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<v Speaker 2>I can see that. But how do you get rid

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<v Speaker 2>of the how do you get rid of the privacy?

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<v Speaker 1>I mean, you know, I want you to know how

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<v Speaker 1>much you know French background I have, which I have

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<v Speaker 1>none by the way.

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<v Speaker 3>No, And I'm not even sure it matters to personally

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<v Speaker 3>identify people in this manner because think about it, they've

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<v Speaker 3>got the profiles now of fifteen million people DNA profiles.

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<v Speaker 3>That's you know, the full sequence or I guess you know,

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<v Speaker 3>I don't know if they got the full sequence or

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<v Speaker 3>the partial sequence, whatever it is, it's enough to help

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<v Speaker 3>them figure out, hey, is there a pattern here? And

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<v Speaker 3>if we use a drug to do this? Or if

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<v Speaker 3>we change these the genes on this person, does it help?

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<v Speaker 3>And so I think that's really what they're going to

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<v Speaker 3>use as data for They want to return on their investment,

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<v Speaker 3>and they just got a whole bunch of fresh DNA

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<v Speaker 3>info that would have taken them years to collect. And

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<v Speaker 3>so hopefully we'll see some good drug come out of

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<v Speaker 3>this that will really help people. But again, I think

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<v Speaker 3>that the idea of just knowing what rich DeMuro specifically

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<v Speaker 3>has versus you know, here's what twenty million people with

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<v Speaker 3>this DNA profile seem to have as a problem. I

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<v Speaker 3>think that's much more important here to this company than

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<v Speaker 3>knowing what I specifically have.

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<v Speaker 1>Have people just stopped using the product that sales collapsed,

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<v Speaker 1>I mean you're talking about bankruptcy, you're talking about going

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<v Speaker 1>out of business.

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<v Speaker 3>Well, I think it's a one time thing. So it's

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<v Speaker 3>like you're not taking a DNA test more than once

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<v Speaker 3>in your life. So again, what is the business model

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<v Speaker 3>after that? You sell a bunch of these things on

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<v Speaker 3>prime day and then what you're not you know, the

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<v Speaker 3>idea was to upsell people on these subscriptions to you know,

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<v Speaker 3>gene monitoring whatever, Like, hey, you have this, you can

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<v Speaker 3>tap into more details about what may happen.

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<v Speaker 4>To you in the future. I don't think a lot

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<v Speaker 4>of people did that.

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<v Speaker 3>They bought these kids for sixty nine to ninety nine dollars,

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<v Speaker 3>they took the test, they said, okay, I'm forty percent,

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<v Speaker 3>this sixty percent. That that's cool, and they never thought

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<v Speaker 3>about it again. So I think the business model was

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<v Speaker 3>pretty tough for twenty three and me, especially when you

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<v Speaker 3>layer in the privacy concerns.

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<v Speaker 1>All Right, something that hits close to home that you

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<v Speaker 1>and I are both part of, and that's sag Aftra

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<v Speaker 1>Suing by the way, sag of course, Screen Acters Guild

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<v Speaker 1>merged with after the American Federation of Television Radio Artists.

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<v Speaker 2>For some reason, they call us artists. Explain that one

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<v Speaker 2>to me, and it's suing. Epic Games explain.

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<v Speaker 3>That well, So I guess they filed a complaint against

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<v Speaker 3>Epic Games.

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<v Speaker 4>Some people were reporting that it was a suit, but

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<v Speaker 4>it is.

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<v Speaker 3>It seems to be a complaint, and it's over the

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<v Speaker 3>use of for Fortnite. I guess they used James Earl Jones.

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<v Speaker 3>You know, you remember him, the famous actor. He died

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<v Speaker 3>in twenty twenty four, but they had his voice from

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<v Speaker 3>all the movies he did, and they made an AI

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<v Speaker 3>cloned voice of him for players to interact with in Fortnite.

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<v Speaker 3>Now here's the interesting rub about this bill is that

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<v Speaker 3>the family Disney Fortnite, they all say that they have

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<v Speaker 3>permission to do this from the estate and from James

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<v Speaker 3>Earl Jones, but SAG is saying no, no, no, hold on.

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<v Speaker 3>This still has to go through us because this is

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<v Speaker 3>a union issue. Because think about it, Bill, If everyone

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<v Speaker 3>in the world just says yeah, it's fine to use

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<v Speaker 3>it SAG for bargaining in the future, that is not

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<v Speaker 3>a very good thing because they lose a lot of

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<v Speaker 3>their bargaining power if their members are not covered by

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<v Speaker 3>any sort of AI agreement. And we know that that's

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<v Speaker 3>kind of like the biggest growth area. Again, it's like

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<v Speaker 3>the DNA test. You get cloned once with your voice

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<v Speaker 3>or your likeness, and Hollywood could keep using you forever.

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<v Speaker 3>That would be a very bad proposition for a big

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<v Speaker 3>union like SAG AFTRA.

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<v Speaker 2>But it's if you're talking about permission.

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<v Speaker 1>You know, for example, you and I both have a

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<v Speaker 1>contract with Premiere Radio correct maybe you don't, maybe you don't,

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<v Speaker 1>I do, and part of the union if I allow.

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<v Speaker 1>Part of my contract is that iHeart can use my name,

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<v Speaker 1>my likeness during the course of my contract virtually anyway

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<v Speaker 1>they want, and not AI.

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<v Speaker 3>I don't think AI's in their bill and that Look,

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<v Speaker 3>I mean, I'm not siding with psych Aster or not.

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<v Speaker 3>I'm just saying that this is they're saying this is

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<v Speaker 3>a union issue because they want to protect the people

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<v Speaker 3>in the union from saying, Look, you can sign this contract,

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<v Speaker 3>you can say whatever you want, but at the end

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<v Speaker 3>of the day, this is a union issue. We are

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<v Speaker 3>we are negotiating on behalf of our members for these protections,

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<v Speaker 3>and if companies can just override that, what's the point

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<v Speaker 3>of the union? And so I think that that's what

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<v Speaker 3>they're arguing very because they want to make a statement.

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<v Speaker 1>Yeah, but just for your information, I've got about six

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<v Speaker 1>or eight video game companies that are bidding from my

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<v Speaker 1>voice to be used.

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<v Speaker 2>Did you know that.

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<v Speaker 4>No, that's incredible. What do they want to do with

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<v Speaker 4>your voice? Yeah?

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<v Speaker 1>I didn't know that either, but it sure sounds good.

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<v Speaker 1>We're done, Rich, You have a good one. Rich Ktla

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<v Speaker 1>Every single day the TV show or on TV our

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<v Speaker 1>Tech Guy, eleven am to two pm on Saturdays, Instagram

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<v Speaker 1>at rich on Tech website, richontech dot tv.

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<v Speaker 2>Enjoy the Google event and eat your brains out. Catch

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<v Speaker 2>you next week.

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<v Speaker 3>I'm gonna go check out I'm gonna go check out

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<v Speaker 3>the Diy Bagel bar with the smoke salmon.

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<v Speaker 4>That's yeah.