WEBVTT 1 00:00:03.439 --> 00:00:06.440 Deborah, with her thirty years of being an ltrepreneur and 2 00:00:06.519 --> 00:00:09.919 creating over seven companies, knows exactly what it means to 3 00:00:10.039 --> 00:00:13.160 accept the mission. When you make that decision, when you 4 00:00:13.199 --> 00:00:16.359 accept the mission to become a solopreneur, to take yourself 5 00:00:16.399 --> 00:00:19.039 and your talents to market, then you embrace a life 6 00:00:19.079 --> 00:00:23.120 of not only unlimited possibilities, but also the unknown. It's 7 00:00:23.160 --> 00:00:26.280 an elixir of fear and bravery that only someone who's 8 00:00:26.359 --> 00:00:30.480 taken the leap really understands. On our show, deb digs 9 00:00:30.559 --> 00:00:33.359 deep with her guests to highlight what you the listener 10 00:00:33.399 --> 00:00:36.600 wants to know, the stories, the whys, and the hows 11 00:00:36.759 --> 00:00:40.000 to navigate the journey to success. Get ready to hear 12 00:00:40.039 --> 00:00:43.039 from some of the most incredible mission takers from Generation 13 00:00:43.280 --> 00:00:46.560 Z to boomers. So sit up, perk up, and get 14 00:00:46.600 --> 00:00:49.320 ready to be blown away. Now here is your host, 15 00:00:49.600 --> 00:00:50.560 Deborah Drummond. 16 00:00:51.479 --> 00:00:54.759 Hello, and welcome back to the Mission Accept This podcast. 17 00:00:55.200 --> 00:00:58.439 I hope you missed that, because we missed you. This 18 00:00:58.560 --> 00:00:59.000 has been. 19 00:00:59.119 --> 00:01:01.719 Incredible time and you put the word out and you 20 00:01:01.799 --> 00:01:03.759 said you wanted to see and hear, and we have 21 00:01:03.920 --> 00:01:07.280 had such an incredible variety of speakers and I know 22 00:01:07.359 --> 00:01:08.840 that you're appreciating it because you. 23 00:01:08.879 --> 00:01:13.640 Are like the best. Let me know, you're you're radiating, 24 00:01:13.840 --> 00:01:14.719 you are you. 25 00:01:14.719 --> 00:01:16.560 Know, have you ever heard someone say that you've got 26 00:01:16.560 --> 00:01:18.959 a good energy, that there's good vibe. 27 00:01:18.640 --> 00:01:20.879 Going on the show. Well, you are the best. 28 00:01:20.920 --> 00:01:22.120 And I you know, it's kind of hard to say 29 00:01:22.120 --> 00:01:24.239 that because Michelle's got a pretty good crew herself, but 30 00:01:24.599 --> 00:01:28.079 you are the best podcast listeners ever because you know what, 31 00:01:28.280 --> 00:01:30.439 you tell us, what you want, you share the shows, 32 00:01:30.640 --> 00:01:33.879 you're active. We see it, we appreciate it, and we're 33 00:01:33.920 --> 00:01:35.879 having a good time and I know that you over 34 00:01:35.920 --> 00:01:37.000 there at getting value. 35 00:01:37.120 --> 00:01:39.719 We're having fun. That's what this is all about. And 36 00:01:39.799 --> 00:01:44.239 I have another Canadian in the house. She's incredible. 37 00:01:44.319 --> 00:01:48.519 Her name is Michelle Abraham, right, and she is from Vancouver, Canada. 38 00:01:48.599 --> 00:01:50.200 As you can see if you. 39 00:01:50.200 --> 00:01:53.400 Are watching, she's got a beautiful view, so she's in 40 00:01:53.439 --> 00:01:55.079 some beautiful countryside. 41 00:01:55.519 --> 00:01:57.519 We were joking pre show that she's a little off 42 00:01:57.560 --> 00:01:58.040 the grid. 43 00:01:58.400 --> 00:02:01.519 This incredible woman and who has made this big transformation 44 00:02:01.599 --> 00:02:04.120 in her life. She's doing her thing, just walk through 45 00:02:04.120 --> 00:02:07.920 an identity crisis, left a seven figure business to serve 46 00:02:08.039 --> 00:02:10.719 and we're going to find out serve what serve? 47 00:02:10.840 --> 00:02:13.360 How serve? You who Today we. 48 00:02:13.360 --> 00:02:15.439 Had a conversation and we thought that we would talk 49 00:02:15.439 --> 00:02:17.080 about different things about work. 50 00:02:17.360 --> 00:02:20.080 We talk about different things about our entrepreneur journey. 51 00:02:19.960 --> 00:02:21.280 And things that I think that you're going to be 52 00:02:21.319 --> 00:02:24.719 really interested in hearing, those conversations that happen in the kitchen, 53 00:02:25.240 --> 00:02:27.759 those ones when you're like, Okay, you know what, I'm 54 00:02:27.800 --> 00:02:30.400 an entrepreneur. You're an entrepreneur, So what do you do 55 00:02:30.520 --> 00:02:34.000 with this? Those sidebar conversations that you don't necessarily hear 56 00:02:34.039 --> 00:02:37.360 on stage. We're going to dig into those a little bit. Anyways, 57 00:02:37.560 --> 00:02:40.120 Miss Michelle Abraham, welcome to Mission accepted. 58 00:02:41.080 --> 00:02:43.360 Oh my gosh, thank you so much, Den for having me. 59 00:02:43.479 --> 00:02:45.800 I am so jazzed about this and I can't wait 60 00:02:45.840 --> 00:02:47.960 to have you on my show too coming up. So 61 00:02:48.120 --> 00:02:50.360 this is so exciting. I'm glad to get to chat 62 00:02:50.400 --> 00:02:53.000 and it gets to be recorded, and oh my gosh, 63 00:02:53.000 --> 00:02:55.560 I just I'm so excited for your listeners. They sound amazing, 64 00:02:56.280 --> 00:02:57.120 They are amazing. 65 00:02:57.199 --> 00:02:58.360 And here's the thing. 66 00:02:58.560 --> 00:03:00.800 You guys know that I tell you that your vibe 67 00:03:00.800 --> 00:03:05.080 and high or doing whatever based on who our speaker is, 68 00:03:05.400 --> 00:03:06.960 and when I told you that we were talking pre 69 00:03:07.039 --> 00:03:09.120 show and that we're excited to have Michelle in the house, 70 00:03:09.159 --> 00:03:11.879 not only because of her own entrepreneurial journey, but I 71 00:03:11.960 --> 00:03:15.960 get to introduce her. Her company is High Vibe Leaders, 72 00:03:16.280 --> 00:03:17.960 so that's really cool, and she's going to tell you 73 00:03:18.000 --> 00:03:20.280 about a show that she's launching, so let's kind of 74 00:03:20.319 --> 00:03:23.000 get into it a little bit. I kind of introduced 75 00:03:23.000 --> 00:03:26.240 you as this entrepreneur that's just made this huge jump. 76 00:03:26.719 --> 00:03:31.199 And we were sharing earlier about like being in alignment, 77 00:03:31.400 --> 00:03:34.840 and when you were talking about coming through this identity crisis, 78 00:03:35.159 --> 00:03:37.400 you must have had to come to a place where 79 00:03:38.159 --> 00:03:41.599 you yourself had to be aligning with yourself. There had 80 00:03:41.599 --> 00:03:43.680 to have been some reason why you did that. And 81 00:03:43.719 --> 00:03:47.840 then how can we stay aligned? What is being aligned 82 00:03:47.879 --> 00:03:50.439 in our business? How is it that you know? Because 83 00:03:50.439 --> 00:03:52.400 when I hear that, I think, when you're in alignment, 84 00:03:52.439 --> 00:03:53.960 are you attracting the right people? 85 00:03:54.039 --> 00:03:57.680 Like it's a word, What does it mean? You know? 86 00:03:57.719 --> 00:03:58.120 What I mean? 87 00:03:58.919 --> 00:04:03.080 Absolutely really used, really well used word right now, And 88 00:04:03.120 --> 00:04:05.000 so I don't want to bring it back to you 89 00:04:05.039 --> 00:04:08.199 a time where my brother and I were we had 90 00:04:08.240 --> 00:04:11.199 a podcast agency. We have a podcast agency called Amplify You, 91 00:04:11.360 --> 00:04:14.759 And I remember how you're talking about who do we 92 00:04:14.879 --> 00:04:18.160 want to work with? And in Amplify you, and the 93 00:04:18.199 --> 00:04:20.040 conversation we had, we're like, well, we want to be 94 00:04:20.120 --> 00:04:22.519 like the hay House of podcasting. And for people who 95 00:04:22.560 --> 00:04:25.040 don't know hay House, hay House is an amazing book publisher 96 00:04:25.079 --> 00:04:30.720 that has all these inspirational, transformational leaders and you know, 97 00:04:30.800 --> 00:04:33.000 we put that out to the universe and we really 98 00:04:33.040 --> 00:04:36.000 wanted to start serving those kind of people, you know, 99 00:04:36.480 --> 00:04:38.959 and those seem to be our people. The next thing 100 00:04:39.040 --> 00:04:41.759 we know who walks through the door, but this wonderful 101 00:04:41.800 --> 00:04:44.759 woman named Karen Kenny. She's from Boston. She has this incredible, 102 00:04:44.800 --> 00:04:48.439 wicked Boston accent. She's awesome. First person on our show, 103 00:04:48.519 --> 00:04:52.439 Maryanne Williamson, And if you don't know Mary, I'm Williamsy. 104 00:04:52.439 --> 00:04:54.439 She's one of the top authors from the hay House 105 00:04:54.839 --> 00:04:57.360 and I just like kids, that is what we want 106 00:04:57.399 --> 00:04:59.639 to do. We were in such alignment like with who 107 00:04:59.680 --> 00:05:02.720 we sa and who we wanted to work with, and 108 00:05:02.839 --> 00:05:05.399 so working with these high vive leaders over the last 109 00:05:05.439 --> 00:05:07.439 few years and helping them get their voice out through 110 00:05:07.480 --> 00:05:11.680 podcasting has been amazing for us. And I absolutely la 111 00:05:11.680 --> 00:05:14.399 world loved working with those people. And it sounds like 112 00:05:14.439 --> 00:05:17.240 your audience are very much those kind of people too, 113 00:05:17.639 --> 00:05:20.879 So we had this calling to serve these people. So 114 00:05:20.959 --> 00:05:23.600 a mission accepted, we took it, We ran with it 115 00:05:23.639 --> 00:05:28.839 is amazing. Meanwhile, I was building a business model that 116 00:05:29.199 --> 00:05:32.120 just became very heavy for me as a visionary leader. 117 00:05:32.160 --> 00:05:35.000 I have a high vib leader. It felt like it 118 00:05:35.040 --> 00:05:39.160 had too many pieces that I wasn't aligned with as 119 00:05:39.160 --> 00:05:41.759 far as like a huge team and a huge amount 120 00:05:41.800 --> 00:05:45.519 of stress and a huge amount of just heaviness in it. 121 00:05:45.680 --> 00:05:49.439 And you know, it was in a coaching session last 122 00:05:49.519 --> 00:05:50.920 year with a coach and she said, what if you 123 00:05:51.000 --> 00:05:52.519 just let it go? I'm like, I cannot let it go, 124 00:05:52.720 --> 00:05:54.720 Like no way, this is like such a cool thing 125 00:05:54.720 --> 00:05:58.879 and it's my baby. Next thing. I know, the decision 126 00:05:59.040 --> 00:06:02.160 was to let it go, and to let it go 127 00:06:02.360 --> 00:06:06.079 but give like space to it and let it free 128 00:06:06.399 --> 00:06:09.240 out of my control. Is was the letting go of it. 129 00:06:09.639 --> 00:06:13.120 So my naturally, my brother is like the best person 130 00:06:13.160 --> 00:06:16.240 to step up and take over, and he's done amazing 131 00:06:16.279 --> 00:06:19.120 things with it in the last twelve twelve months and 132 00:06:19.319 --> 00:06:22.839 it's flown without me in control of it, and it's 133 00:06:22.879 --> 00:06:26.319 allowed me the freedom to create high vive leaders and 134 00:06:27.040 --> 00:06:28.920 work with more high vive leaders in a bigger way. 135 00:06:30.519 --> 00:06:31.759 Let's talk about that a little bit. 136 00:06:31.879 --> 00:06:33.680 So first of all, one of the things that I 137 00:06:33.759 --> 00:06:37.600 heard you say, which is really interesting, is about what 138 00:06:37.680 --> 00:06:39.720 you and your brother did and you got together and 139 00:06:39.759 --> 00:06:43.040 you said, who and what do we want this to be? 140 00:06:43.120 --> 00:06:44.639 Like? What was your mission? You know? 141 00:06:45.519 --> 00:06:48.199 I remember the first time I had that conversation with 142 00:06:48.240 --> 00:06:50.680 one of my coaches was in my twenties, and they're like, 143 00:06:50.759 --> 00:06:53.360 we have to create a mission statement and on it's 144 00:06:53.399 --> 00:06:55.560 not a vision statement, and I'm like, oh my gosh, 145 00:06:55.600 --> 00:06:59.560 what And so the mission, ironically was to encourage men 146 00:06:59.600 --> 00:07:01.160 and women to stand up, speak up, and show up 147 00:07:01.199 --> 00:07:02.920 in their business and personal lives. Now I was in 148 00:07:02.920 --> 00:07:05.480 my twenties, I'm well into my fives. That's all you're 149 00:07:05.519 --> 00:07:07.560 going to hear. And that's as far as we're going 150 00:07:07.600 --> 00:07:10.120 to go. And that's a big part of the project 151 00:07:10.160 --> 00:07:12.720 that I do now. So thirty years later, but it's 152 00:07:12.759 --> 00:07:15.600 always gone through. So I really understand, and I think 153 00:07:15.639 --> 00:07:19.040 it's very interesting for people to step back and really 154 00:07:19.120 --> 00:07:22.040 ask that question. And it's one thing to ask that question. 155 00:07:22.079 --> 00:07:24.120 And I think a lot of people focus on what 156 00:07:24.160 --> 00:07:26.959 do I want my business to produce? What I wanted 157 00:07:27.000 --> 00:07:28.959 to make, I want to have a six figure business. 158 00:07:28.959 --> 00:07:30.680 I want to have a six figure a month business. 159 00:07:30.759 --> 00:07:34.720 I want to this. But once you made that decision. 160 00:07:34.879 --> 00:07:38.839 Then what was it that allowed that decision to come in? 161 00:07:39.000 --> 00:07:42.800 Did you throw it into your branding? Was it a 162 00:07:42.839 --> 00:07:45.319 sign that you put onto the wall? Did you start 163 00:07:45.720 --> 00:07:48.240 did you start reaching out to those people in that area, 164 00:07:48.639 --> 00:07:54.480 Like what made that desire that for that alignment of 165 00:07:54.519 --> 00:07:55.959 the kind of people you wanted to work with? 166 00:07:56.279 --> 00:07:57.800 What was the action steps to that? 167 00:07:58.879 --> 00:08:01.439 Well, I don't think there some of them were intentional. 168 00:08:02.879 --> 00:08:05.199 So of the action that we took was once we 169 00:08:05.240 --> 00:08:09.560 figured out that the who we wanted to serve and 170 00:08:09.680 --> 00:08:12.360 help them get what they wanted, which was visibility and 171 00:08:12.439 --> 00:08:14.800 to get their voice out there in the world in 172 00:08:14.800 --> 00:08:18.879 the bigger way and kind of uncover their unique genius. 173 00:08:19.560 --> 00:08:21.879 That was what we were noticing is that a lot 174 00:08:21.920 --> 00:08:25.879 of our clients were people who had successful careers in 175 00:08:25.959 --> 00:08:29.079 other spaces and then all of a sudden accepted the 176 00:08:29.120 --> 00:08:32.080 mission that they were like being shown in this vision 177 00:08:32.120 --> 00:08:34.399 of like what was more for them and this is 178 00:08:34.480 --> 00:08:37.360 kind of like their second wave of business. And so 179 00:08:38.720 --> 00:08:42.159 without really intentionally doing this, we didn't even have a website. 180 00:08:42.240 --> 00:08:45.759 We like didn't like we were. We were crushing multiple 181 00:08:45.759 --> 00:08:48.279 six figures without a website. How crazy is that in 182 00:08:48.279 --> 00:08:51.600 the world of like online digital marketing space, and we're 183 00:08:51.639 --> 00:08:54.240 really we know what we're doing. It wasn't that we 184 00:08:54.279 --> 00:08:57.120 didn't know how to put together a website. We just 185 00:08:57.159 --> 00:08:59.679 were so busy that we didn't. It was not a 186 00:08:59.679 --> 00:09:04.240 prior because our high Vive leaders were inviting other high 187 00:09:04.279 --> 00:09:06.600 VIB leaders to work with us and inviting other high 188 00:09:06.639 --> 00:09:09.799 Vive leaders to work with us, and so without really 189 00:09:09.879 --> 00:09:13.200 even doing a lot of marketing other than just sharing 190 00:09:13.240 --> 00:09:17.600 my message and speaking on other people's stages, our business 191 00:09:17.679 --> 00:09:20.720 was flowing with the right kind of people that we 192 00:09:20.720 --> 00:09:23.840 were really excited to work with and totally in alignment 193 00:09:23.879 --> 00:09:29.200 with them. And as crazy as I say it sounds 194 00:09:29.279 --> 00:09:31.840 now that I hear that, like not even we used 195 00:09:31.840 --> 00:09:34.159 to joke and say, well, maybe we're like we just 196 00:09:34.200 --> 00:09:36.559 put a code on the website, because like you got 197 00:09:36.600 --> 00:09:38.720 to have a secret code to get in and like that, 198 00:09:39.200 --> 00:09:40.840 like you know, like that hidden bar that's around the 199 00:09:40.879 --> 00:09:42.720 corner they get to knock three times to get in 200 00:09:43.399 --> 00:09:45.039 and the bouncer will let you in. Is kind of 201 00:09:45.080 --> 00:09:48.000 That's kind of how we felt. And because we were 202 00:09:48.080 --> 00:09:51.720 kind of you know, not putting ourselves out there marketing 203 00:09:51.919 --> 00:09:54.360 whise and keeping it to like just referral space. 204 00:09:54.519 --> 00:09:54.799 It was. 205 00:09:55.120 --> 00:09:58.360 We haven't never had any problems with any of our clients. 206 00:09:58.720 --> 00:10:01.919 It's been such a fun and wayful experience working with them. 207 00:10:02.440 --> 00:10:06.000 I think there's some huge like lesson in that kind 208 00:10:06.080 --> 00:10:11.519 of you know, that kind of selective selective marketing. I 209 00:10:11.600 --> 00:10:14.039 want to say, well, and. 210 00:10:14.000 --> 00:10:16.399 I think that there's it makes me think of I 211 00:10:16.440 --> 00:10:18.639 was just having a conversation with a super cool woman 212 00:10:19.440 --> 00:10:21.559 that's doing a project similar to ours, and we're playing 213 00:10:21.559 --> 00:10:22.440 in each other's pond. 214 00:10:22.679 --> 00:10:23.480 I love that, right. 215 00:10:23.840 --> 00:10:26.000 So she's doing her every thing and she barely has 216 00:10:26.000 --> 00:10:27.399 time to talk to me, and I have bare lifetime 217 00:10:27.440 --> 00:10:28.879 to talk to her, and I'm in her book and 218 00:10:28.879 --> 00:10:30.799 she's in mine, and we're doing all the things, and 219 00:10:31.080 --> 00:10:36.679 we had a very similar conversation and not everything is 220 00:10:37.519 --> 00:10:41.279 the same for everybody's. So before the world shifted and 221 00:10:41.600 --> 00:10:43.559 when we went through that phase of not being in 222 00:10:43.559 --> 00:10:46.440 front of people, my marketing was trade shows. 223 00:10:46.840 --> 00:10:48.960 I love, you know, I love get in front of people. 224 00:10:49.320 --> 00:10:51.480 I think it takes some passed into the conversation and 225 00:10:51.720 --> 00:10:54.639 all the things whatever, that's my things. I love, so 226 00:10:55.320 --> 00:10:59.879 I do trade shows and by doing that I have 227 00:11:00.039 --> 00:11:02.919 I'd become number one out of two hundred thousand people 228 00:11:02.919 --> 00:11:06.120 that distributed this product in multiple countries. 229 00:11:06.840 --> 00:11:08.200 And people would walk up to me. 230 00:11:08.360 --> 00:11:12.120 And they'd say, imagine what you would be if you 231 00:11:12.200 --> 00:11:15.200 were on social media. Imagine if you did your business 232 00:11:15.279 --> 00:11:17.960 on social media instead are trade shows? And I would say, 233 00:11:17.960 --> 00:11:20.679 because I'd only done four posts on Facebook and I 234 00:11:20.799 --> 00:11:22.360 was number one hundred thousand. 235 00:11:22.080 --> 00:11:27.159 People, and I'd say, but I'm number one, I'm not 236 00:11:27.200 --> 00:11:28.000 sure where else. 237 00:11:27.799 --> 00:11:28.480 You want me to go. 238 00:11:28.879 --> 00:11:30.720 And as much as I didn't say it in an 239 00:11:30.759 --> 00:11:32.840 insulting way or an in joking way, but it was like, 240 00:11:33.759 --> 00:11:37.279 this is working. You don't have to do it by 241 00:11:37.279 --> 00:11:40.600 the norm. There's some people that would never go to 242 00:11:40.679 --> 00:11:44.600 a trade show and got to number one by doing TikTok. 243 00:11:45.879 --> 00:11:48.840 I don't do TikTok. And I think it's really important 244 00:11:48.840 --> 00:11:51.320 for us to say and have these conversations because I 245 00:11:51.360 --> 00:11:52.840 think one of the things that I know you're in 246 00:11:53.000 --> 00:11:56.600 media is the concern about people having to be everywhere 247 00:11:56.639 --> 00:12:00.879 and doing everything and just how that can times causes 248 00:12:00.879 --> 00:12:05.799 many problems without solving it and creating a solution. So 249 00:12:05.960 --> 00:12:09.840 I love that that is. That's great. You can you know, 250 00:12:10.960 --> 00:12:13.399 that's beautiful. I wanted to go back a little bit too, 251 00:12:13.440 --> 00:12:16.600 when you were talking about you had this seven figure 252 00:12:16.720 --> 00:12:18.120 I mean for some people. 253 00:12:17.879 --> 00:12:19.720 That is and that is that is. 254 00:12:21.080 --> 00:12:23.480 That's a dream that they can even you know, bring 255 00:12:23.519 --> 00:12:26.919 into their consciousness is having a seventh business or a 256 00:12:26.919 --> 00:12:30.919 seven figure and most people hope to scratch and win that, 257 00:12:31.279 --> 00:12:31.799 you know what I mean. 258 00:12:32.440 --> 00:12:38.519 So you're sitting there with your coach. What was it about? What? 259 00:12:38.519 --> 00:12:39.399 What was it about? 260 00:12:39.720 --> 00:12:43.440 Having that conversation, Like you went from I can't like 261 00:12:43.480 --> 00:12:45.720 I can't I'm running this thing and you liked it. 262 00:12:45.720 --> 00:12:46.919 It sounds like it was something that. 263 00:12:46.919 --> 00:12:49.519 I love it. I still love it. I still love it. 264 00:12:49.600 --> 00:12:52.000 And so what happened in between? 265 00:12:52.480 --> 00:12:55.840 I love it. It's amazing. I've created it and I've 266 00:12:55.919 --> 00:12:58.600 let it go. Like what happened? Did you have an epiphany? 267 00:12:58.799 --> 00:13:01.639 Did you like take someone through that? I think that's 268 00:13:01.720 --> 00:13:02.360 really juicy. 269 00:13:02.840 --> 00:13:04.919 Yeah, that was a powerful piece because I went into 270 00:13:04.960 --> 00:13:08.480 the conversation going heck no, like that's never going to happen. 271 00:13:08.919 --> 00:13:12.799 This is my baby. I love it. But the way 272 00:13:13.039 --> 00:13:16.519 I was working in it, I was becoming burnt out 273 00:13:16.879 --> 00:13:19.679 and stressed out. I gained a lot of weight, was 274 00:13:19.720 --> 00:13:23.240 not taking any time for myself. I had a team 275 00:13:23.320 --> 00:13:27.559 that I wasn't being the best leader for. And what 276 00:13:27.799 --> 00:13:30.639 really it came down to, like, I am actually not 277 00:13:30.759 --> 00:13:33.679 the best person to lead this team. I am the 278 00:13:33.679 --> 00:13:37.480 best person to be out there speaking on stages and 279 00:13:37.559 --> 00:13:40.320 sharing my message and connecting with people in person. I 280 00:13:40.360 --> 00:13:44.919 love in person events, retreats, going to places we you know, 281 00:13:45.360 --> 00:13:49.120 we host cruises like those kind of things. That's my jam. 282 00:13:50.240 --> 00:13:54.799 Leading a team and managing a team is not my jam. 283 00:13:55.080 --> 00:13:59.159 And it was very clear that I was in trying 284 00:13:59.200 --> 00:14:01.840 to lead from a space that was not my area 285 00:14:01.840 --> 00:14:05.519 of expertise. And so once I kind of figured that out, 286 00:14:05.559 --> 00:14:07.879 I was like, oh my gosh, yeah, And so the 287 00:14:07.919 --> 00:14:11.759 conversation was, well, then if not you, who can lead 288 00:14:11.799 --> 00:14:16.480 this team in a better way and without like abandoning 289 00:14:16.480 --> 00:14:19.000 the ship here and without closing the whole business, Because 290 00:14:19.000 --> 00:14:22.120 that was definitely part of the conversation. Because if it's 291 00:14:22.200 --> 00:14:24.240 it's not it's not in alignment with me. The way 292 00:14:24.279 --> 00:14:26.480 it's being run right now. I love it, I love 293 00:14:26.519 --> 00:14:29.080 the people, I love everything about it. But it's not 294 00:14:29.279 --> 00:14:31.919 it's it's it's doing more damage than good for me. 295 00:14:32.159 --> 00:14:35.600 Personally right now, and so that meant that I was 296 00:14:35.639 --> 00:14:39.559 out of personal alignment with it. And for me, it 297 00:14:39.600 --> 00:14:42.279 came down to the way I'd structured everything, and I 298 00:14:42.320 --> 00:14:45.679 think we were kind of drinking from a fire hose 299 00:14:45.720 --> 00:14:48.320 for a few years there during the when the whole 300 00:14:48.320 --> 00:14:51.279 world was at home, everyone wanted to reach out and 301 00:14:51.320 --> 00:14:54.600 speak to their people by podcasting, and so it went 302 00:14:54.679 --> 00:14:57.000 really crazy during that time, and I feel like I 303 00:14:57.080 --> 00:15:01.879 built something that was not sustainable for me, and so 304 00:15:02.159 --> 00:15:05.120 it was uh to be closed. We not closed? Do 305 00:15:05.159 --> 00:15:08.159 we do? I have someone else in mind? And that's 306 00:15:08.200 --> 00:15:11.879 where my brother really was the only option, uh, the 307 00:15:11.960 --> 00:15:15.480 only option that is that would really you know, make 308 00:15:15.519 --> 00:15:19.120 it thrive. And yeah, so I just feel really grateful 309 00:15:19.120 --> 00:15:21.039 that he agreed to it, and I was able to 310 00:15:21.080 --> 00:15:24.000 then step away and kind of refigure out what my 311 00:15:24.120 --> 00:15:26.720 next step is and my It's funny because a lot 312 00:15:26.720 --> 00:15:31.080 of our clients has just come through that whole next 313 00:15:31.120 --> 00:15:33.799 iteration of their mission, I want to say, and that's 314 00:15:33.840 --> 00:15:36.159 usually when they're launching the podcast, and so it's really 315 00:15:36.159 --> 00:15:37.480 cool to be able to be on the other side 316 00:15:37.519 --> 00:15:40.080 of that. What am I meant to be doing? And 317 00:15:40.120 --> 00:15:44.480 what's my next mission? In what am I looking at, 318 00:15:44.759 --> 00:15:47.000 you know, bringing to the world in a bigger way 319 00:15:47.639 --> 00:15:50.480 that is like an extension. And it went through like 320 00:15:50.519 --> 00:15:52.200 do I need to cut off that? I went to 321 00:15:52.440 --> 00:15:54.559 I went through cutting off that piece of me for 322 00:15:54.600 --> 00:15:56.600 a little while, like, no, I don't do podcasts anymore, 323 00:15:56.639 --> 00:16:00.960 doctor Braden to Like no, I was still I still 324 00:16:01.000 --> 00:16:03.320 love podcasting. I still talk about it. I still love 325 00:16:03.399 --> 00:16:07.519 helping people, you know, amplify their voice. And so now 326 00:16:07.559 --> 00:16:10.159 I'm just at that and you have gone across that bridge, 327 00:16:10.200 --> 00:16:12.559 and now looking back, I'm like, WHOA, that could have 328 00:16:12.559 --> 00:16:14.679 been a lot less of a crazy journey had I 329 00:16:14.840 --> 00:16:17.799 just like accepted that it's still a part of what 330 00:16:17.879 --> 00:16:21.679 I do. But I couldn't connect the two dots easily, 331 00:16:21.960 --> 00:16:26.000 And I think I think that's really the message is like, 332 00:16:27.399 --> 00:16:29.759 instead of having to cut one hot piece off and 333 00:16:30.240 --> 00:16:33.240 start another piece, how do we connect those two pieces 334 00:16:33.279 --> 00:16:36.600 so that it is just a new iteration of you 335 00:16:36.720 --> 00:16:40.320 and so you don't have to completely reidentify themselves in 336 00:16:40.360 --> 00:16:44.159 the world. It's someone totally different, but you're still picking 337 00:16:44.159 --> 00:16:44.600 your landing. 338 00:16:45.759 --> 00:16:48.080 So I mean, so let's complete that conversation. 339 00:16:48.159 --> 00:16:51.120 But you know what it's not. I don't even think 340 00:16:51.159 --> 00:16:54.159 it's you don't know what you don't know. Sometimes you've 341 00:16:54.159 --> 00:16:57.399 been in something for so long that it gets more 342 00:16:57.440 --> 00:16:58.480 black and white than gray. 343 00:16:58.919 --> 00:17:02.159 And it's because other retired, you're bronteo. You don't know, 344 00:17:02.240 --> 00:17:03.360 you don't have enthusiasm. 345 00:17:03.879 --> 00:17:05.640 You wanted to you know, for you, it was like 346 00:17:05.720 --> 00:17:07.880 wanting to lead and you probably let and you probably 347 00:17:07.960 --> 00:17:08.880 let it better than you thought. 348 00:17:09.240 --> 00:17:10.880 But it was how you felt on the inside that 349 00:17:10.920 --> 00:17:13.319 maybe because feeling that and then it. 350 00:17:13.240 --> 00:17:16.759 Feels like it it tends to get black and white, right, 351 00:17:17.319 --> 00:17:18.960 it tends to get black and white. I need to 352 00:17:19.000 --> 00:17:22.200 go find my next thing doesn't necessarily mean I need 353 00:17:22.240 --> 00:17:22.920 to go find. 354 00:17:22.720 --> 00:17:26.880 My next edition or so. So Brandon takes over. 355 00:17:27.559 --> 00:17:29.759 Did you do like a formal like let everybody know 356 00:17:29.880 --> 00:17:32.400 he's stepping up and then you said that you were 357 00:17:32.480 --> 00:17:34.640 doing cruises or was that part of something you did 358 00:17:34.640 --> 00:17:36.000 before or was that your next step? 359 00:17:36.000 --> 00:17:36.960 What was your next step? 360 00:17:37.279 --> 00:17:39.400 Yeah? My next step was like, Okay, what do I 361 00:17:39.480 --> 00:17:44.200 absolutely love doing? And that's the in person experience that 362 00:17:44.319 --> 00:17:46.759 is in curated specifically for the people that are there. 363 00:17:46.920 --> 00:17:51.160 So I created a program called the Lined Adventures. So 364 00:17:51.200 --> 00:17:54.519 we take the entrepreneurs out from behind the screens and 365 00:17:54.559 --> 00:17:56.319 we go into the world and do fun things. So 366 00:17:56.640 --> 00:18:00.319 we've done Adventures in Costa Rica in Mexico, and we've 367 00:18:00.319 --> 00:18:03.000 done two cruis. We have a second cruise coming up 368 00:18:03.039 --> 00:18:07.000 next year called Influencers Crews. And just going out and 369 00:18:07.039 --> 00:18:10.279 exploring and having fun and reconnecting in person. I think 370 00:18:10.279 --> 00:18:12.160 there for me, there was a lack of that over 371 00:18:12.160 --> 00:18:16.000 a couple of years, and getting back into that just 372 00:18:16.079 --> 00:18:20.200 re energized me and made me realize that that's really 373 00:18:20.359 --> 00:18:23.160 the space that I like to be in, is out 374 00:18:23.200 --> 00:18:27.039 in the world, exploring, traveling, experiencing things, and helping others 375 00:18:27.119 --> 00:18:31.640 kind of connect with each other. And you know, relationships 376 00:18:31.640 --> 00:18:34.960 are the key piece to everything I've done and the 377 00:18:34.960 --> 00:18:37.400 success we've had, and so just going out and being 378 00:18:37.440 --> 00:18:40.039 able to connect with people in person has been so 379 00:18:40.240 --> 00:18:42.759 valuable to me. So I went out and did that 380 00:18:42.880 --> 00:18:45.839 and had a whole exciting thing. Brandon and I were 381 00:18:45.880 --> 00:18:49.440 still doing things together, and you know, it just iterated 382 00:18:49.519 --> 00:18:54.680 into something that was more aligned with my excitement and genius. 383 00:18:54.720 --> 00:18:57.200 And I think what I'm meant to really helps poor 384 00:18:57.240 --> 00:19:00.279 people in doing and it's really cool for me to 385 00:19:00.279 --> 00:19:02.440 have gone through that because I've seen our clients go 386 00:19:02.519 --> 00:19:05.160 through it. So many times, and I really now can 387 00:19:05.240 --> 00:19:09.039 appreciate more about what that looks like when you reinventing 388 00:19:09.079 --> 00:19:10.720 yourself and realigning yourself. 389 00:19:12.200 --> 00:19:14.039 That's awesome. Thank you so much for sharing that. 390 00:19:14.839 --> 00:19:17.720 Look when you know the world of podcasting has opened up. 391 00:19:18.559 --> 00:19:22.039 I remember when people like, how did you start a podcast? 392 00:19:22.079 --> 00:19:24.599 I'd never seen one, and I woke up. I just 393 00:19:24.640 --> 00:19:26.480 woke up one morning and heard you need to start 394 00:19:26.519 --> 00:19:29.240 a podcast. Now this was before, you know, this was 395 00:19:29.240 --> 00:19:33.240 a while ago, and but podcasts have really you know, 396 00:19:33.319 --> 00:19:35.400 and so you know, isn't it funny. I would not 397 00:19:35.480 --> 00:19:37.680 look at myself or tell myself or ask my mother. 398 00:19:37.720 --> 00:19:39.799 I was not the kid that I always did what 399 00:19:39.839 --> 00:19:42.240 they were told. But for some reason, if the voice 400 00:19:42.279 --> 00:19:44.720 is loud enough where it comes from someone other than 401 00:19:44.799 --> 00:19:47.079