Speaker 1: Deborah, with her thirty years of being an ltrepreneur and
Speaker 1: creating over seven companies, knows exactly what it means to
Speaker 1: accept the mission. When you make that decision, when you
Speaker 1: accept the mission to become a solopreneur, to take yourself
Speaker 1: and your talents to market, then you embrace a life
Speaker 1: of not only unlimited possibilities, but also the unknown. It's
Speaker 1: an elixir of fear and bravery that only someone who's
Speaker 1: taken the leap really understands. On our show, deb digs
Speaker 1: deep with her guests to highlight what you the listener
Speaker 1: wants to know, the stories, the whys, and the hows
Speaker 1: to navigate the journey to success. Get ready to hear
Speaker 1: from some of the most incredible mission takers from Generation
Speaker 1: Z to boomers. So sit up, perk up, and get
Speaker 1: ready to be blown away. Now here is your host,
Speaker 1: Deborah Drummond.
Speaker 2: Hello, and welcome back to the Mission Accept This podcast.
Speaker 2: I hope you missed that, because we missed you. This
Speaker 2: has been.
Speaker 3: Incredible time and you put the word out and you
Speaker 3: said you wanted to see and hear, and we have
Speaker 3: had such an incredible variety of speakers and I know
Speaker 3: that you're appreciating it because you.
Speaker 2: Are like the best. Let me know, you're you're radiating,
Speaker 2: you are you.
Speaker 3: Know, have you ever heard someone say that you've got
Speaker 3: a good energy, that there's good vibe.
Speaker 2: Going on the show. Well, you are the best.
Speaker 3: And I you know, it's kind of hard to say
Speaker 3: that because Michelle's got a pretty good crew herself, but
Speaker 3: you are the best podcast listeners ever because you know what,
Speaker 3: you tell us, what you want, you share the shows,
Speaker 3: you're active. We see it, we appreciate it, and we're
Speaker 3: having a good time and I know that you over
Speaker 3: there at getting value.
Speaker 2: We're having fun. That's what this is all about. And
Speaker 2: I have another Canadian in the house. She's incredible.
Speaker 3: Her name is Michelle Abraham, right, and she is from Vancouver, Canada.
Speaker 2: As you can see if you.
Speaker 3: Are watching, she's got a beautiful view, so she's in
Speaker 3: some beautiful countryside.
Speaker 2: We were joking pre show that she's a little off
Speaker 2: the grid.
Speaker 3: This incredible woman and who has made this big transformation
Speaker 3: in her life. She's doing her thing, just walk through
Speaker 3: an identity crisis, left a seven figure business to serve
Speaker 3: and we're going to find out serve what serve?
Speaker 2: How serve? You who Today we.
Speaker 3: Had a conversation and we thought that we would talk
Speaker 3: about different things about work.
Speaker 2: We talk about different things about our entrepreneur journey.
Speaker 3: And things that I think that you're going to be
Speaker 3: really interested in hearing, those conversations that happen in the kitchen,
Speaker 3: those ones when you're like, Okay, you know what, I'm
Speaker 3: an entrepreneur. You're an entrepreneur, So what do you do
Speaker 3: with this? Those sidebar conversations that you don't necessarily hear
Speaker 3: on stage. We're going to dig into those a little bit. Anyways,
Speaker 3: Miss Michelle Abraham, welcome to Mission accepted.
Speaker 4: Oh my gosh, thank you so much, Den for having me.
Speaker 4: I am so jazzed about this and I can't wait
Speaker 4: to have you on my show too coming up. So
Speaker 4: this is so exciting. I'm glad to get to chat
Speaker 4: and it gets to be recorded, and oh my gosh,
Speaker 4: I just I'm so excited for your listeners. They sound amazing,
Speaker 4: They are amazing.
Speaker 2: And here's the thing.
Speaker 3: You guys know that I tell you that your vibe
Speaker 3: and high or doing whatever based on who our speaker is,
Speaker 3: and when I told you that we were talking pre
Speaker 3: show and that we're excited to have Michelle in the house,
Speaker 3: not only because of her own entrepreneurial journey, but I
Speaker 3: get to introduce her. Her company is High Vibe Leaders,
Speaker 3: so that's really cool, and she's going to tell you
Speaker 3: about a show that she's launching, so let's kind of
Speaker 3: get into it a little bit. I kind of introduced
Speaker 3: you as this entrepreneur that's just made this huge jump.
Speaker 3: And we were sharing earlier about like being in alignment,
Speaker 3: and when you were talking about coming through this identity crisis,
Speaker 3: you must have had to come to a place where
Speaker 3: you yourself had to be aligning with yourself. There had
Speaker 3: to have been some reason why you did that. And
Speaker 3: then how can we stay aligned? What is being aligned
Speaker 3: in our business? How is it that you know? Because
Speaker 3: when I hear that, I think, when you're in alignment,
Speaker 3: are you attracting the right people?
Speaker 2: Like it's a word, What does it mean? You know?
Speaker 2: What I mean?
Speaker 4: Absolutely really used, really well used word right now, And
Speaker 4: so I don't want to bring it back to you
Speaker 4: a time where my brother and I were we had
Speaker 4: a podcast agency. We have a podcast agency called Amplify You,
Speaker 4: And I remember how you're talking about who do we
Speaker 4: want to work with? And in Amplify you, and the
Speaker 4: conversation we had, we're like, well, we want to be
Speaker 4: like the hay House of podcasting. And for people who
Speaker 4: don't know hay House, hay House is an amazing book publisher
Speaker 4: that has all these inspirational, transformational leaders and you know,
Speaker 4: we put that out to the universe and we really
Speaker 4: wanted to start serving those kind of people, you know,
Speaker 4: and those seem to be our people. The next thing
Speaker 4: we know who walks through the door, but this wonderful
Speaker 4: woman named Karen Kenny. She's from Boston. She has this incredible,
Speaker 4: wicked Boston accent. She's awesome. First person on our show,
Speaker 4: Maryanne Williamson, And if you don't know Mary, I'm Williamsy.
Speaker 4: She's one of the top authors from the hay House
Speaker 4: and I just like kids, that is what we want
Speaker 4: to do. We were in such alignment like with who
Speaker 4: we sa and who we wanted to work with, and
Speaker 4: so working with these high vive leaders over the last
Speaker 4: few years and helping them get their voice out through
Speaker 4: podcasting has been amazing for us. And I absolutely la
Speaker 4: world loved working with those people. And it sounds like
Speaker 4: your audience are very much those kind of people too,
Speaker 4: So we had this calling to serve these people. So
Speaker 4: a mission accepted, we took it, We ran with it
Speaker 4: is amazing. Meanwhile, I was building a business model that
Speaker 4: just became very heavy for me as a visionary leader.
Speaker 4: I have a high vib leader. It felt like it
Speaker 4: had too many pieces that I wasn't aligned with as
Speaker 4: far as like a huge team and a huge amount
Speaker 4: of stress and a huge amount of just heaviness in it.
Speaker 4: And you know, it was in a coaching session last
Speaker 4: year with a coach and she said, what if you
Speaker 4: just let it go? I'm like, I cannot let it go,
Speaker 4: Like no way, this is like such a cool thing
Speaker 4: and it's my baby. Next thing. I know, the decision
Speaker 4: was to let it go, and to let it go
Speaker 4: but give like space to it and let it free
Speaker 4: out of my control. Is was the letting go of it.
Speaker 4: So my naturally, my brother is like the best person
Speaker 4: to step up and take over, and he's done amazing
Speaker 4: things with it in the last twelve twelve months and
Speaker 4: it's flown without me in control of it, and it's
Speaker 4: allowed me the freedom to create high vive leaders and
Speaker 4: work with more high vive leaders in a bigger way.
Speaker 2: Let's talk about that a little bit.
Speaker 3: So first of all, one of the things that I
Speaker 3: heard you say, which is really interesting, is about what
Speaker 3: you and your brother did and you got together and
Speaker 3: you said, who and what do we want this to be?
Speaker 2: Like? What was your mission? You know?
Speaker 3: I remember the first time I had that conversation with
Speaker 3: one of my coaches was in my twenties, and they're like,
Speaker 3: we have to create a mission statement and on it's
Speaker 3: not a vision statement, and I'm like, oh my gosh,
Speaker 3: what And so the mission, ironically was to encourage men
Speaker 3: and women to stand up, speak up, and show up
Speaker 3: in their business and personal lives. Now I was in
Speaker 3: my twenties, I'm well into my fives. That's all you're
Speaker 3: going to hear. And that's as far as we're going
Speaker 3: to go. And that's a big part of the project
Speaker 3: that I do now. So thirty years later, but it's
Speaker 3: always gone through. So I really understand, and I think
Speaker 3: it's very interesting for people to step back and really
Speaker 3: ask that question. And it's one thing to ask that question.
Speaker 3: And I think a lot of people focus on what
Speaker 3: do I want my business to produce? What I wanted
Speaker 3: to make, I want to have a six figure business.
Speaker 3: I want to have a six figure a month business.
Speaker 2: I want to this. But once you made that decision.
Speaker 3: Then what was it that allowed that decision to come in?
Speaker 3: Did you throw it into your branding? Was it a
Speaker 3: sign that you put onto the wall? Did you start
Speaker 3: did you start reaching out to those people in that area,
Speaker 3: Like what made that desire that for that alignment of
Speaker 3: the kind of people you wanted to work with?
Speaker 2: What was the action steps to that?
Speaker 4: Well, I don't think there some of them were intentional.
Speaker 4: So of the action that we took was once we
Speaker 4: figured out that the who we wanted to serve and
Speaker 4: help them get what they wanted, which was visibility and
Speaker 4: to get their voice out there in the world in
Speaker 4: the bigger way and kind of uncover their unique genius.
Speaker 4: That was what we were noticing is that a lot
Speaker 4: of our clients were people who had successful careers in
Speaker 4: other spaces and then all of a sudden accepted the
Speaker 4: mission that they were like being shown in this vision
Speaker 4: of like what was more for them and this is
Speaker 4: kind of like their second wave of business. And so
Speaker 4: without really intentionally doing this, we didn't even have a website.
Speaker 4: We like didn't like we were. We were crushing multiple
Speaker 4: six figures without a website. How crazy is that in
Speaker 4: the world of like online digital marketing space, and we're
Speaker 4: really we know what we're doing. It wasn't that we
Speaker 4: didn't know how to put together a website. We just
Speaker 4: were so busy that we didn't. It was not a
Speaker 4: prior because our high Vive leaders were inviting other high
Speaker 4: VIB leaders to work with us and inviting other high
Speaker 4: Vive leaders to work with us, and so without really
Speaker 4: even doing a lot of marketing other than just sharing
Speaker 4: my message and speaking on other people's stages, our business
Speaker 4: was flowing with the right kind of people that we
Speaker 4: were really excited to work with and totally in alignment
Speaker 4: with them. And as crazy as I say it sounds
Speaker 4: now that I hear that, like not even we used
Speaker 4: to joke and say, well, maybe we're like we just
Speaker 4: put a code on the website, because like you got
Speaker 4: to have a secret code to get in and like that,
Speaker 4: like you know, like that hidden bar that's around the
Speaker 4: corner they get to knock three times to get in
Speaker 4: and the bouncer will let you in. Is kind of
Speaker 4: That's kind of how we felt. And because we were
Speaker 4: kind of you know, not putting ourselves out there marketing
Speaker 4: whise and keeping it to like just referral space.
Speaker 2: It was.
Speaker 4: We haven't never had any problems with any of our clients.
Speaker 4: It's been such a fun and wayful experience working with them.
Speaker 4: I think there's some huge like lesson in that kind
Speaker 4: of you know, that kind of selective selective marketing. I
Speaker 4: want to say, well, and.
Speaker 3: I think that there's it makes me think of I
Speaker 3: was just having a conversation with a super cool woman
Speaker 3: that's doing a project similar to ours, and we're playing
Speaker 3: in each other's pond.
Speaker 2: I love that, right.
Speaker 3: So she's doing her every thing and she barely has
Speaker 3: time to talk to me, and I have bare lifetime
Speaker 3: to talk to her, and I'm in her book and
Speaker 3: she's in mine, and we're doing all the things, and
Speaker 3: we had a very similar conversation and not everything is
Speaker 3: the same for everybody's. So before the world shifted and
Speaker 3: when we went through that phase of not being in
Speaker 3: front of people, my marketing was trade shows.
Speaker 2: I love, you know, I love get in front of people.
Speaker 3: I think it takes some passed into the conversation and
Speaker 3: all the things whatever, that's my things. I love, so
Speaker 3: I do trade shows and by doing that I have
Speaker 3: I'd become number one out of two hundred thousand people
Speaker 3: that distributed this product in multiple countries.
Speaker 2: And people would walk up to me.
Speaker 5: And they'd say, imagine what you would be if you
Speaker 5: were on social media. Imagine if you did your business
Speaker 5: on social media instead are trade shows? And I would say,
Speaker 5: because I'd only done four posts on Facebook and I
Speaker 5: was number one hundred thousand.
Speaker 3: People, and I'd say, but I'm number one, I'm not
Speaker 3: sure where else.
Speaker 2: You want me to go.
Speaker 3: And as much as I didn't say it in an
Speaker 3: insulting way or an in joking way, but it was like,
Speaker 3: this is working. You don't have to do it by
Speaker 3: the norm. There's some people that would never go to
Speaker 3: a trade show and got to number one by doing TikTok.
Speaker 3: I don't do TikTok. And I think it's really important
Speaker 3: for us to say and have these conversations because I
Speaker 3: think one of the things that I know you're in
Speaker 3: media is the concern about people having to be everywhere
Speaker 3: and doing everything and just how that can times causes
Speaker 3: many problems without solving it and creating a solution. So
Speaker 3: I love that that is. That's great. You can you know,
Speaker 3: that's beautiful. I wanted to go back a little bit too,
Speaker 3: when you were talking about you had this seven figure
Speaker 3: I mean for some people.
Speaker 2: That is and that is that is.
Speaker 3: That's a dream that they can even you know, bring
Speaker 3: into their consciousness is having a seventh business or a
Speaker 3: seven figure and most people hope to scratch and win that,
Speaker 3: you know what I mean.
Speaker 2: So you're sitting there with your coach. What was it about? What?
Speaker 2: What was it about?
Speaker 3: Having that conversation, Like you went from I can't like
Speaker 3: I can't I'm running this thing and you liked it.
Speaker 2: It sounds like it was something that.
Speaker 4: I love it. I still love it. I still love it.
Speaker 2: And so what happened in between?
Speaker 3: I love it. It's amazing. I've created it and I've
Speaker 3: let it go. Like what happened? Did you have an epiphany?
Speaker 3: Did you like take someone through that? I think that's
Speaker 3: really juicy.
Speaker 4: Yeah, that was a powerful piece because I went into
Speaker 4: the conversation going heck no, like that's never going to happen.
Speaker 4: This is my baby. I love it. But the way
Speaker 4: I was working in it, I was becoming burnt out
Speaker 4: and stressed out. I gained a lot of weight, was
Speaker 4: not taking any time for myself. I had a team
Speaker 4: that I wasn't being the best leader for. And what
Speaker 4: really it came down to, like, I am actually not
Speaker 4: the best person to lead this team. I am the
Speaker 4: best person to be out there speaking on stages and
Speaker 4: sharing my message and connecting with people in person. I
Speaker 4: love in person events, retreats, going to places we you know,
Speaker 4: we host cruises like those kind of things. That's my jam.
Speaker 4: Leading a team and managing a team is not my jam.
Speaker 4: And it was very clear that I was in trying
Speaker 4: to lead from a space that was not my area
Speaker 4: of expertise. And so once I kind of figured that out,
Speaker 4: I was like, oh my gosh, yeah, And so the
Speaker 4: conversation was, well, then if not you, who can lead
Speaker 4: this team in a better way and without like abandoning
Speaker 4: the ship here and without closing the whole business, Because
Speaker 4: that was definitely part of the conversation. Because if it's
Speaker 4: it's not it's not in alignment with me. The way
Speaker 4: it's being run right now. I love it, I love
Speaker 4: the people, I love everything about it. But it's not
Speaker 4: it's it's it's doing more damage than good for me.
Speaker 4: Personally right now, and so that meant that I was
Speaker 4: out of personal alignment with it. And for me, it
Speaker 4: came down to the way I'd structured everything, and I
Speaker 4: think we were kind of drinking from a fire hose
Speaker 4: for a few years there during the when the whole
Speaker 4: world was at home, everyone wanted to reach out and
Speaker 4: speak to their people by podcasting, and so it went
Speaker 4: really crazy during that time, and I feel like I
Speaker 4: built something that was not sustainable for me, and so
Speaker 4: it was uh to be closed. We not closed? Do
Speaker 4: we do? I have someone else in mind? And that's
Speaker 4: where my brother really was the only option, uh, the
Speaker 4: only option that is that would really you know, make
Speaker 4: it thrive. And yeah, so I just feel really grateful
Speaker 4: that he agreed to it, and I was able to
Speaker 4: then step away and kind of refigure out what my
Speaker 4: next step is and my It's funny because a lot
Speaker 4: of our clients has just come through that whole next
Speaker 4: iteration of their mission, I want to say, and that's
Speaker 4: usually when they're launching the podcast, and so it's really
Speaker 4: cool to be able to be on the other side
Speaker 4: of that. What am I meant to be doing? And
Speaker 4: what's my next mission? In what am I looking at,
Speaker 4: you know, bringing to the world in a bigger way
Speaker 4: that is like an extension. And it went through like
Speaker 4: do I need to cut off that? I went to
Speaker 4: I went through cutting off that piece of me for
Speaker 4: a little while, like, no, I don't do podcasts anymore,
Speaker 4: doctor Braden to Like no, I was still I still
Speaker 4: love podcasting. I still talk about it. I still love
Speaker 4: helping people, you know, amplify their voice. And so now
Speaker 4: I'm just at that and you have gone across that bridge,
Speaker 4: and now looking back, I'm like, WHOA, that could have
Speaker 4: been a lot less of a crazy journey had I
Speaker 4: just like accepted that it's still a part of what
Speaker 4: I do. But I couldn't connect the two dots easily,
Speaker 4: And I think I think that's really the message is like,
Speaker 4: instead of having to cut one hot piece off and
Speaker 4: start another piece, how do we connect those two pieces
Speaker 4: so that it is just a new iteration of you
Speaker 4: and so you don't have to completely reidentify themselves in
Speaker 4: the world. It's someone totally different, but you're still picking
Speaker 4: your landing.
Speaker 2: So I mean, so let's complete that conversation.
Speaker 3: But you know what it's not. I don't even think
Speaker 3: it's you don't know what you don't know. Sometimes you've
Speaker 3: been in something for so long that it gets more
Speaker 3: black and white than gray.
Speaker 2: And it's because other retired, you're bronteo. You don't know,
Speaker 2: you don't have enthusiasm.
Speaker 3: You wanted to you know, for you, it was like
Speaker 3: wanting to lead and you probably let and you probably
Speaker 3: let it better than you thought.
Speaker 2: But it was how you felt on the inside that
Speaker 2: maybe because feeling that and then it.
Speaker 3: Feels like it it tends to get black and white, right,
Speaker 3: it tends to get black and white. I need to
Speaker 3: go find my next thing doesn't necessarily mean I need
Speaker 3: to go find.
Speaker 2: My next edition or so. So Brandon takes over.
Speaker 3: Did you do like a formal like let everybody know
Speaker 3: he's stepping up and then you said that you were
Speaker 3: doing cruises or was that part of something you did
Speaker 3: before or was that your next step?
Speaker 2: What was your next step?
Speaker 4: Yeah? My next step was like, Okay, what do I
Speaker 4: absolutely love doing? And that's the in person experience that
Speaker 4: is in curated specifically for the people that are there.
Speaker 4: So I created a program called the Lined Adventures. So
Speaker 4: we take the entrepreneurs out from behind the screens and
Speaker 4: we go into the world and do fun things. So
Speaker 4: we've done Adventures in Costa Rica in Mexico, and we've
Speaker 4: done two cruis. We have a second cruise coming up
Speaker 4: next year called Influencers Crews. And just going out and
Speaker 4: exploring and having fun and reconnecting in person. I think
Speaker 4: there for me, there was a lack of that over
Speaker 4: a couple of years, and getting back into that just
Speaker 4: re energized me and made me realize that that's really
Speaker 4: the space that I like to be in, is out
Speaker 4: in the world, exploring, traveling, experiencing things, and helping others
Speaker 4: kind of connect with each other. And you know, relationships
Speaker 4: are the key piece to everything I've done and the
Speaker 4: success we've had, and so just going out and being
Speaker 4: able to connect with people in person has been so
Speaker 4: valuable to me. So I went out and did that
Speaker 4: and had a whole exciting thing. Brandon and I were
Speaker 4: still doing things together, and you know, it just iterated
Speaker 4: into something that was more aligned with my excitement and genius.
Speaker 4: And I think what I'm meant to really helps poor
Speaker 4: people in doing and it's really cool for me to
Speaker 4: have gone through that because I've seen our clients go
Speaker 4: through it. So many times, and I really now can
Speaker 4: appreciate more about what that looks like when you reinventing
Speaker 4: yourself and realigning yourself.
Speaker 2: That's awesome. Thank you so much for sharing that.
Speaker 3: Look when you know the world of podcasting has opened up.
Speaker 3: I remember when people like, how did you start a podcast?
Speaker 3: I'd never seen one, and I woke up. I just
Speaker 3: woke up one morning and heard you need to start
Speaker 3: a podcast. Now this was before, you know, this was
Speaker 3: a while ago, and but podcasts have really you know,
Speaker 3: and so you know, isn't it funny. I would not
Speaker 3: look at myself or tell myself or ask my mother.
Speaker 3: I was not the kid that I always did what
Speaker 3: they were told. But for some reason, if the voice
Speaker 3: is loud enough where it comes from someone other than
Speaker 3: you know, I'm like, oh, okay, I'll go find out
Speaker 3: about podcasting.
Speaker 2: Right. I kind of went in blind.
Speaker 3: But now people are not blind, and they're contacting people
Speaker 3: like yourself, And there's there's a currency in the world
Speaker 3: of people that help other people create podcasts.
Speaker 2: I mean, it's quite a thing.
Speaker 3: And we were talking earlier a little bit just about
Speaker 3: even business in general, like what's your conversation around how
Speaker 3: to stand out in a crowded space. So either you
Speaker 3: want to be a podcaster, you want to be a hairdresser,
Speaker 3: you want to be a traveler, like people go into
Speaker 3: industries that are crowded.
Speaker 2: Let's talk about that.
Speaker 4: Absolutely. Yeah, when we were well, when I started podcasting
Speaker 4: about eleven years ago, and I didn't launch my own
Speaker 4: show for about four years because I was so excited
Speaker 4: about helping other people launch theirs that I was like,
Speaker 4: this is great. And I became a listener when my
Speaker 4: son was born and I was an entrepreneur before, and
Speaker 4: then I found myself at home as a new mom
Speaker 4: and going wow, like I'm kind of bored. I love
Speaker 4: being a new mom, but my brain hasn't going crazy.
Speaker 4: So let's flip on this purple thing and that's on
Speaker 4: my TV and listen to something. And it happened to
Speaker 4: be The Eventual Millionaire by Jaremy Tarty and she mak
Speaker 4: sure podcast is still out there and it's amazing. But
Speaker 4: it was all these stories of these people that like
Speaker 4: had these amazing seeing business ideas like ug boots, you know,
Speaker 4: how how did he start that company? So I got
Speaker 4: hooked on listening to these amazing stories and I was
Speaker 4: like this is incredible. So I had a coworking space
Speaker 4: and I wanted to invite people to come learn about podcasting.
Speaker 4: Couldn't find any experts and around the area except for
Speaker 4: one or two people, and I would bring them in
Speaker 4: and we started learning about podcasting. One of the things
Speaker 4: that we learned over the course of kind of learning
Speaker 4: about podcasting, but also seeing how podcasting is unveiling in
Speaker 4: the world. Back when I first started, I'd asked my
Speaker 4: mom friends what podcasts you guys listen to you and
Speaker 4: they look at me with this like crazy face, like
Speaker 4: what the heck is a podcast? Like I'm never, like,
Speaker 4: never heard of that, And I'm like, how do you
Speaker 4: not know? This is like all my TV, it's on
Speaker 4: my cards, on my phone, Like this thing is going
Speaker 4: to be something some at some point, but right now
Speaker 4: nobody knows what it is. And now, like the statistic
Speaker 4: is like nine out of ten homes in the world
Speaker 4: have listened to a podcast in the last seven days,
Speaker 4: which is cot So how are I've noticed that the
Speaker 4: evolution of the podcasts ers, podcasters, people who want to
Speaker 4: get their message out there through podcasting. It's become more
Speaker 4: of a it's a crowded place out there. There's not
Speaker 4: enough room for me. There's too many shows out there.
Speaker 4: There's three point three million shows out there right now,
Speaker 4: but actually there's actually only two hundred thousand shows that
Speaker 4: are currently publishing on a regular basis, So that's a
Speaker 4: lot different statistic than what people think. And what's kind
Speaker 4: of What's something that we've kind of helped our clients
Speaker 4: kind of figure out, is like, what is your success
Speaker 4: when it comes to podcasting, because the analytics are not there. One,
Speaker 4: you know, Iteen says one thing, spots I says something else,
Speaker 4: listen To says something else. So it's very confusing. And
Speaker 4: so really the main thing is in order to send
Speaker 4: out on the crowd, first you have to figure out
Speaker 4: what your definition of success is for you. And so
Speaker 4: as we created our shows and we've seen some of
Speaker 4: our clients who have had massive success in their show,
Speaker 4: there's a couple of things they've done. One is they've
Speaker 4: positioned the show so it's constantly in the right place
Speaker 4: where they can like talk to the right people who
Speaker 4: are going to build relationships with them in their business,
Speaker 4: either potential joint venture partners, collaborators, or people who are
Speaker 4: going to become customers at some point, so your podcast
Speaker 4: is part of your podcast ecosystem, your business, and it
Speaker 4: flows nicely, like I will never stop podcasting because what
Speaker 4: it the doors opens. I've created multiple six figure programs
Speaker 4: and events from meeting people on my podcast. That is amazing,
Speaker 4: But that's one of the ways that you can send
Speaker 4: it in a crowded space by having a show that's
Speaker 4: totally aligned with you and you're constantly talking to the
Speaker 4: right people. And for a lot of our customers, they
Speaker 4: don't really doesn't really matter how many listeners they have.
Speaker 4: It's about the conversations they're having with the people that
Speaker 4: are right there in front of them. The other hand,
Speaker 4: we really do want to grow an audience of amazing listeners,
Speaker 4: like you're listeners here who you know give us that
Speaker 4: feedback and are interactive with us, and how a lot
Speaker 4: of how we've kind of figured out there's a difference
Speaker 4: between being an expert showing up and sharing all your
Speaker 4: knowledge about something. You're gonna burn out and run out
Speaker 4: of episodes about twenty episodes in which is why ninety
Speaker 4: nine point ninety percent of podcast stop after twenty episodes,
Speaker 4: And I think twenty episodes is what you need to
Speaker 4: get that clarity around your messaging. We be like, oh,
Speaker 4: I thought I was talking about dogs and cats, but really,
Speaker 4: after twenty episodes, I really only talk about dogs, So
Speaker 4: let's just go with dogs. So this is like reiteration
Speaker 4: that happens around realignment that happens around twenty episodes, and
Speaker 4: then leading from a place like Hey, I'm going on
Speaker 4: this journey. Come along with me, Like, let's explore what
Speaker 4: it's all about. We're gonna meet some cool people. I'm
Speaker 4: gonna introduce you to some amazing people, but let's learn together,
Speaker 4: and I only need to be a couple head, a
Speaker 4: couple of steps ahead of our listeners. So that's kind
Speaker 4: of the standing out in a crowded space long answer,
Speaker 4: but like there's a couple of things that kind of
Speaker 4: play into that that they think makes the difference between
Speaker 4: a show that does okay and a show that is
Speaker 4: like amazing, you love it, your audience likes it, and
Speaker 4: you can do it for a long time.
Speaker 2: That's really I thank you so much.
Speaker 3: Statistics are always helpful for people, and we've seen that
Speaker 3: in podcasting a lot.
Speaker 2: You know, the majority of people that make it to
Speaker 2: their hundred show is very little, or they run it
Speaker 2: esteem or.
Speaker 3: They don't, you know, they want they think it's going
Speaker 3: to monetize right away, or they look at all of
Speaker 3: the titles.
Speaker 2: And they're like, how am I going to stand out?
Speaker 2: What should I do? I'm I'm tempting to ask you a.
Speaker 3: Question which we here often when we're talking about media,
Speaker 3: and I don't know what you do or your decision
Speaker 3: on it, but maybe I'm sure you've had that question
Speaker 3: as well, is do you feel what is what is
Speaker 3: your opinion on people doing solo podcasts.
Speaker 2: Or yes, kind of like how we're.
Speaker 3: Hang in today, right there's people that just like to
Speaker 3: do solos, some that predominantly we've been mostly guests, and
Speaker 3: people like you should do some solo stuff, And I'm like,
Speaker 3: I do lots of solo stuff.
Speaker 2: It's called staging.
Speaker 3: But what's your opinion on that? And is there different
Speaker 3: statistics for that? Are people more apt to listen to
Speaker 3: solo shows?
Speaker 2: Like what's going on there?
Speaker 4: That's a really good question, because I think it's changed
Speaker 4: a little bit over time. We I mean, I love
Speaker 4: interview shows. They're my favorite thing to do. They're also
Speaker 4: the easiest thing to do because you can have this
Speaker 4: amazing conversation with someone else. I find it harder to
Speaker 4: do a solo episode, but we came up with this
Speaker 4: like four four five episode kind of combination of things
Speaker 4: that need to happen because I've started multiple shows and
Speaker 4: a couple of mistakes that I made and I've seen
Speaker 4: a few other people do this too, is that you
Speaker 4: don't have that audience a relationship. When you start off
Speaker 4: a show and you just start interviewing other people, they
Speaker 4: don't really get to know you first. They don't know
Speaker 4: what you're about, they don't know your framework, they don't
Speaker 4: really know anything about you. So there then every person
Speaker 4: you bring on, they're off going following that person instead
Speaker 4: of coming back to you. So there's a couple of
Speaker 4: things that we've done to kind of like help people
Speaker 4: still have those podcasts with other guests, but also have
Speaker 4: some solo time for your audience to really get to
Speaker 4: know you. So I think the combination of both is
Speaker 4: really important. But the first five episodes for sure should
Speaker 4: be you four and the trailer, and then after that,
Speaker 4: I would say, sprinkle in some of your own episodes.
Speaker 4: But how you can really do anything, You do amazing
Speaker 4: job of this. How you can really bring your guests
Speaker 4: into your world instead of just offering your guests the pedestal,
Speaker 4: and there's no like relating it back to your stuff
Speaker 4: and realing it back to your business and your genius
Speaker 4: as well. So we like to have kind of integrate
Speaker 4: our guests into a into a framework where we open
Speaker 4: up the show just kind of like you did this
Speaker 4: today an amazing way. You let them know how they're
Speaker 4: doing and talk to the audience, then you bring the
Speaker 4: guests in, the guest goes, and then you sum it
Speaker 4: all up and have a great time. And you can
Speaker 4: do an extension of that where the next episode maybe
Speaker 4: you go back and talk about some of the things
Speaker 4: that the guest talked about and bring it back. Tom
Speaker 4: Billy from Impact Theory does a great job, but said,
Speaker 4: I think he does like three episodes after every guest
Speaker 4: episode just reiterating what the guests said. So I think
Speaker 4: integrating the guests into your world in a better way.
Speaker 4: And then the other thing we do is instead of
Speaker 4: sending a free gift over with the guests, we send
Speaker 4: all of our guests to a vault where we keep
Speaker 4: all of the gifts together, so that now our guests
Speaker 4: are our listeners are coming into our vault and our
Speaker 4: guest information is there and they can follow up with them,
Speaker 4: but it's in our vaults still instead of sending them
Speaker 4: to everywhere else on the internet. So we want our
Speaker 4: listeners to come back to listening with us and building
Speaker 4: a relationship with us as the host. So I think
Speaker 4: that's kind of how we satisfied that kind of guesting
Speaker 4: and solo without having to be one or the other
Speaker 4: in a way that I think it sandwiches everything together
Speaker 4: and it makes it a really nice recipe I think
Speaker 4: for listenership relationship building and also guest relationship building.
Speaker 2: No, thank you so much. I mean it's I think
Speaker 2: that's interesting from.
Speaker 3: A philosophy in many businesses, right, but particularly in podcasting,
Speaker 3: it's very because we're.
Speaker 2: Not in the same room. You know, we're not in
Speaker 2: that state.
Speaker 3: We're not in the studio coming to I've had lots
Speaker 3: of people like, come when you come back to LA,
Speaker 3: it's good in the studio.
Speaker 2: Everyone in LA has.
Speaker 4: Got a fast right, yeah, exactly to you.
Speaker 3: Or you know, people compare everybody to Rogan and the
Speaker 3: numbers that Rogan he has and the interaction that he
Speaker 3: has and all that good stuff. But I think because
Speaker 3: he really reveals himself, he feeds back in comments like
Speaker 3: you know where he stands on every issue, plan that
Speaker 3: either banter his issue or aligned with this issue. And
Speaker 3: they have that, you know they It's almost like when
Speaker 3: you watch his show, there's two people like you don't
Speaker 3: mean his guests are.
Speaker 2: He is his own guest. I think that's what That's
Speaker 2: what makes it really really interesting.
Speaker 3: Can we go back to something that you talked about
Speaker 3: and I know that we're getting close to time, and
Speaker 3: I want to dig in a little bit and share
Speaker 3: about you know, your new journey because I absolutely love
Speaker 3: high vibes.
Speaker 2: I think what a great term, What a great term.
Speaker 3: And you talked a little bit about that earlier, about
Speaker 3: how you'd made that on set and and those you.
Speaker 2: Know Haye House and those that don't know hate House.
Speaker 3: Really the publications that they take to market are very
Speaker 3: much based around people that play in the world of energy.
Speaker 2: For sure, right they did a lot of groundbreaking work.
Speaker 2: But when you talk about how.
Speaker 3: Do you define success, which I dig a little more
Speaker 3: into that before we wrap up, because you know, you've
Speaker 3: talked about people that you know, you've gone from seven
Speaker 3: figures We've talked about building six figures, We've talked about augmenting,
Speaker 3: we've talked about going on cruises, and there's people like
Speaker 3: I'd love to go on a cruise, and that brings
Speaker 3: up for people a dollar sign, right, And when people
Speaker 3: talk about success, they tend to go, am I successful
Speaker 3: by the dollar?
Speaker 2: Am I?
Speaker 3: You know you've talked a bit about alignment, But is
Speaker 3: there anything else in terms of someone really having success,
Speaker 3: because I think that that truly is fair that people
Speaker 3: feel successful by.
Speaker 2: Having, you know, more money left at the end of
Speaker 2: the month.
Speaker 3: You know, there's a lot of times in business you
Speaker 3: have more month left at the end of the money
Speaker 3: and you know, people's aspiration for that to turn around
Speaker 3: and when is it going to flip? And when is
Speaker 3: you know, when is my marketing going to work for me?
Speaker 3: When is it going to be that I have some
Speaker 3: freedom in my business? Can talk a little bit about that,
Speaker 3: because it sounds like just their conversation today and me
Speaker 3: having a chat with you before, that you've had some journey, right,
Speaker 3: and you've had some success, and you've made some decisions and.
Speaker 4: Yeah, you know, one of the things that really was
Speaker 4: highlighted for me in this transition for myself was seeing
Speaker 4: a lot of people purchasing programs and services from other
Speaker 4: coaches and it's like, this is what you have to
Speaker 4: do it this way in order to be successful, and
Speaker 4: when you don't do it this way and you get frustrated,
Speaker 4: you're not successful. And I wanted to help change that
Speaker 4: conversation to first of all, what is success for me?
Speaker 4: Is it meaning that I have a that I have
Speaker 4: to do five day challenges or webinars or I have
Speaker 4: to do podcasting. That might not be my success. And
Speaker 4: I think when it's not in alignment with what I
Speaker 4: feel like it's easy to do and fun to do,
Speaker 4: then it's not going to work. And so first questioning
Speaker 4: what's in alignment and what is something I'd love to do,
Speaker 4: something that's fun in a way that I want to
Speaker 4: grow my business. Definitely going out and being in person
Speaker 4: and meeting people at masterminds and joining other communities and
Speaker 4: speaking on stages is not how everyone wants to grow
Speaker 4: their business, but I prefer doing that then Instagram. So
Speaker 4: that's what was in alignment for me. So that's how
Speaker 4: I grew my business with relationships in that way. So
Speaker 4: high vibleader do is we really want to lead on
Speaker 4: purpose and thrive and prosperity. So we want to be
Speaker 4: on purpose and prosperous at the same time. And so
Speaker 4: through focusing on our revenue, our relationships, and our realignment,
Speaker 4: we're really going to get to that place where we
Speaker 4: are living in the most amazing life. Things are flowing,
Speaker 4: it feels easy, it feels fun, it feels in alignment.
Speaker 4: And then that is the success that I'm looking for
Speaker 4: and defining what that looks like to me, It is
Speaker 4: a full bank account, but it is also a satisfaction
Speaker 4: in life and a satisfaction and fun in just enjoying it.
Speaker 4: And that joy piece is huge. And when I was
Speaker 4: at that transition place with Amplify You, it wasn't joyful anymore.
Speaker 4: The way I was operating the business and the people
Speaker 4: were amazing, but the way I was operating in it
Speaker 4: I created it was a heaviness and it wasn't fun anymore.
Speaker 4: So it was out of alignment for me. So having
Speaker 4: that room to rediscover what was in alignment, I did
Speaker 4: come back to podcasting, and I did come back to
Speaker 4: helping people get voices out in the world, but in
Speaker 4: a different kind of container that was more in alignment
Speaker 4: with the way I like to operate.
Speaker 2: Wow, thank you so much. It's been incredible.
Speaker 3: I love having these conversations where there isn't necessarily a
Speaker 3: set topic other than serving right and talking to people.
Speaker 3: I mean, our audience are people that are looking to
Speaker 3: take the mission, that actually just simply enjoy conversations or
Speaker 3: listening to conversations about other people taking the mission, and
Speaker 3: they take it in other areas. And then we have
Speaker 3: a large part of our audience of people that are
Speaker 3: self funding, and it's really interesting. You know, it's about
Speaker 3: you know, we all know taking the mission and that
Speaker 3: takes a certain amount of jump, but then to stay
Speaker 3: to stay flying, to stay flying, and just.
Speaker 2: Learning from other people, which you know you talked about
Speaker 2: how many people are listening.
Speaker 3: I think that we are always hungry for good, solid information,
Speaker 3: confirming information, things that we can take gempstones from. And
Speaker 3: certainly I enjoyed our conversation today.
Speaker 2: So let's leave off a little bit.
Speaker 3: I'm going to share with their audience some cool stuff
Speaker 3: we got going on. I'm going to ask you a
Speaker 3: completely different question and a whole other aspect.
Speaker 2: But what is it that you got going on right now?
Speaker 3: So let's I want to give our audience an opportunity
Speaker 3: to come play, right.
Speaker 2: I Mean, you said cruise.
Speaker 3: I was like, so, what is it that you got
Speaker 3: going on that people can play with right now? And
Speaker 3: what is High Vibe Leaders? Is it a conversation? Is
Speaker 3: it an application? Is it a podcast show? Like?
Speaker 2: Tell us what you got going on? My friend?
Speaker 4: Yeah, Well, thank you so much for having me. This
Speaker 4: has been amazing. You just bring out some great conversations.
Speaker 4: I've been listening to your podcast and it just the
Speaker 4: conversations are so important that you're having with your guests,
Speaker 4: and I really appreciate that you're doing that and in
Speaker 4: such a great space and just having that message of
Speaker 4: like accepting your mission and like going for it. And
Speaker 4: you mentioned taking that jump, and you know, I'm one
Speaker 4: of those people who have taken a jump and build
Speaker 4: a plane as I land and it's worked for me.
Speaker 4: That might not be how everyone works, but it really
Speaker 4: is great. So one of the things that we are
Speaker 4: doing right now with High Vibe Leaders launching a podcast
Speaker 4: network coming up very soon. So we have a group
Speaker 4: of people that are going to be our hosts on
Speaker 4: some of the amazing podcasts, just so that we can
Speaker 4: you know, spread that high vibe leadership into the world
Speaker 4: and that realignment with peace with everyone. So I'm excited
Speaker 4: about that. And then if you want to get out
Speaker 4: behind the computer screen and come and join us, we
Speaker 4: are going on the Influencers Cruise coming up in the
Speaker 4: new Year, and yeah, super fun. I just love traveling,
Speaker 4: I love adventures. I love having fun with other people
Speaker 4: who are like minded. So we can get some business
Speaker 4: done while we're out there having fun at the same
Speaker 4: time and traveling the world and going on cool adventures.
Speaker 2: Awesome.
Speaker 3: Well, look at we're going to bump our show up
Speaker 3: for you because we normally but you've got something going
Speaker 3: on in the new Year, which is very close to
Speaker 3: the time that we shoot. So we're going to make
Speaker 3: sure that our incredible production team who loves and endors
Speaker 3: you already to be listening to the show right now,
Speaker 3: pulling out all the drops that you've said, I'm in
Speaker 3: these great show notes. We're going to bump you up
Speaker 3: so that people have that opportunity. But of course it'll
Speaker 3: be in the show notes. And look at, my audience
Speaker 3: can reach out to me and it's your you know,
Speaker 3: we know who you are. So if people want to
Speaker 3: start thinking, give out cruising? What a right way to vak?
Speaker 2: Right? What a great way of vak? It's a whole different.
Speaker 2: You know, people love to go on vacation and they
Speaker 2: love to meet new people.
Speaker 3: But wouldn't it be cool to be meeting new people
Speaker 3: that are attracted to the word high vibe? Right, That's
Speaker 3: super cool. I always love when I go on a holiday, Michelle.
Speaker 3: I'm like, oh, particularly because I do a lot of
Speaker 3: trouble for work, and I'm like, I wonder who I'm
Speaker 3: going to be sitting beside Do you.
Speaker 2: Know what I mean? This plank beside me?
Speaker 4: You know exactly?
Speaker 2: So there it is. I want to share with our
Speaker 2: audience before I ask this final question. You know that?
Speaker 3: Well, I hope you know you're part of our crew.
Speaker 3: If you don't know by now that the two sixty
Speaker 3: two project.
Speaker 2: Is going strong.
Speaker 3: We have just made an announcement that we are on
Speaker 3: our way to the Oscars and with this beautiful project
Speaker 3: of a book and a summit.
Speaker 2: We just finished the summit.
Speaker 3: We have the International Woman's Day Summit coming up, and
Speaker 3: even though that is March seventh and.
Speaker 2: Eighth, that is not far.
Speaker 3: We are twenty five percent filled on speakers already. We
Speaker 3: have two incredible opening speakers, an incredible woman from Sudan
Speaker 3: who's been doing documentaries on women soldiers in Sudan, and
Speaker 3: another incredible five Emmy Award winning women who has been
Speaker 3: doing some really beautiful work in the world of social
Speaker 3: conscious We're excited about that. If you'd like to come
Speaker 3: be on the show like Michelle is today, if you'd
Speaker 3: like to share in the summit, we'd love to have
Speaker 3: you as well. As the announcement went out, So if
Speaker 3: you didn't hear that show, is that we made a decision.
Speaker 3: We made a decision when we took this book to
Speaker 3: launch that we would leave fifty spots available for when
Speaker 3: we came back from the Emmys, and so we have
Speaker 3: probably about forty spots left.
Speaker 2: So if you would still like to be.
Speaker 3: A part of the mission accepted book and be had
Speaker 3: gifted at the ceremonies for the gifting lounge for the
Speaker 3: Oscars and the upcoming em these next September, we'd love
Speaker 3: to have you. At that point, the book will be
Speaker 3: closed and the women that have been holding the pages
Speaker 3: for you have an incredible.
Speaker 2: Women in history that have been on the other side
Speaker 2: of the tulips for one hundred years, but you need
Speaker 2: to know who they are.
Speaker 3: So we're not taking them out of the book. We're
Speaker 3: just putting them all together on one great page. So
Speaker 3: if you have a need or you have a yearning
Speaker 3: to be seen or heard, or want to stand up
Speaker 3: or speak up, or put some pages together with some
Speaker 3: words on them, we're happy to support you in that process.
Speaker 3: All right, now that you know what's going on, and
Speaker 3: you've got a cruise to go to, you got a
Speaker 3: book to write for, you got lots of things to do,
Speaker 3: get your list going on. I want to ask you, Michelle,
Speaker 3: one completely different question, something that I think is really
Speaker 3: important and I think is probably I always talk about
Speaker 3: the one of the highest vibrations in the world is music,
Speaker 3: and I think the thing I love about music the
Speaker 3: most is that it's something that everybody can agree on.
Speaker 3: Nobody doesn't like somebody else because of the type of
Speaker 3: music they listen to, even country. You to hear people
Speaker 3: that I love everything about country, right I was raised
Speaker 3: on country. So what is the music that you love,
Speaker 3: what's the music that you listen to? What is the
Speaker 3: music that you're other living right now? Or if you
Speaker 3: were on a way all. Let's say you're going on
Speaker 3: a cruise and that cruise is dropping off on a
Speaker 3: desert island, and it's you and you, just you and
Speaker 3: that suitcase, that one level suitcase, that album that you
Speaker 3: put in there. What's the album that you're taking with
Speaker 3: you that you couldn't imagine not listening to for the
Speaker 3: rest of your life.
Speaker 4: Oh my goodness. Well that's a really good question. I
Speaker 4: love so I love so much music. My brother used
Speaker 4: to work as a recruiting talent for a recording company,
Speaker 4: and so he used to bring us with a different
Speaker 4: music around. But oh gosh, Jack Johnson, I think is
Speaker 4: like my very favorite artist that I could just listen to,
Speaker 4: like any of his CDs. And there's not very many
Speaker 4: artists I can listen to their whole we even listened
Speaker 4: to CDs anymore. Sorry, that's very that's very dating.
Speaker 3: I know, girl, get yourself, we know what you need
Speaker 3: for Christmas? And nice nice record player.
Speaker 4: Yeah exactly. Yeah. So Jack Johnson I think is the
Speaker 4: one I would take through the private island deserted island
Speaker 4: with me.
Speaker 2: Okay, awesome, Well that's good.
Speaker 3: Well, if there's a song in particular that you love
Speaker 3: make sure you send it over and we're going to
Speaker 3: put that in the show notes, and if not, if
Speaker 3: you could listen.
Speaker 2: To the whole album, so good.
Speaker 3: We thank you so much for being a part of
Speaker 3: Mission Accept today, Thanks for being transparent, thanks for sharing
Speaker 3: your story, thanks for being with us.
Speaker 2: And I'm super excited about popping on to your airstream
Speaker 2: as well.
Speaker 3: And until then, until we see you again, my dear audience,
Speaker 3: which is all of probably for your fournas now being
Speaker 3: well a favorite