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<v Speaker 1>Nine first one to other volcast sunny skies today with

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<v Speaker 1>the highest sixty seven. You's got to be clear of

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<v Speaker 1>a night going down to forty two. Homecoming tomorrow, go

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<v Speaker 1>University of Cincinnati sunny day and the highest seventy two

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<v Speaker 1>overnight clear forty four sunny on Sunday to the higher

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<v Speaker 1>forty high seventy three. Rather right now, it's forty time

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<v Speaker 1>for traffic.

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<v Speaker 2>Chuck from the UCUT Tramping Center Mammogram Saved Lives called

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<v Speaker 2>five one three five eight four paint to schedule your

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<v Speaker 2>annual mammogram with uc helsax pirteen. That's five one three

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<v Speaker 2>five eight four paint. Northbound seventy five continues to run

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<v Speaker 2>an extra fifteen minutes out of Erlinger into downtown East

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<v Speaker 2>found two seventy five. That's over a twenty minute delay

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<v Speaker 2>due to police activity with the left lane block near

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<v Speaker 2>the Double A Highway northbound two seventy five. They cleared

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<v Speaker 2>the wreck before twenty eight and Milford chuck ing rom

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<v Speaker 2>on fifty five krc the talk station.

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<v Speaker 1>A twenty nine cold of E thirty fifty pout KRCD

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<v Speaker 1>talk station. I'm very happy Friday to you, and I'm

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<v Speaker 1>pleased to Welcome to the five Kersey Morning Show. Author

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<v Speaker 1>of his first book, which we're talking about today, Land Rich,

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<v Speaker 1>Cash Poor, My Family's Hope and The Untold History of

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<v Speaker 1>the Disappearing American Farmer, author Brian Reisinger. But he's more

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<v Speaker 1>than an author. He's got a background that's rather impressive.

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<v Speaker 1>Grew up on a family farm in Salt County, Wisconsin,

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<v Speaker 1>and of course this is what the book is premised on.

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<v Speaker 1>Columnists consultant. He's worked with his father from the time

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<v Speaker 1>he could walk and before entering the world of business,

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<v Speaker 1>journalism and public policy. If you see where he has

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<v Speaker 1>been published, if I had read the list off of

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<v Speaker 1>all the outlets like US Day Today and Yahoo News

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<v Speaker 1>and the newspapers, that would spend the entire time up

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<v Speaker 1>with that. But he's well published and again his first book.

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<v Speaker 1>Welcome to the Morning Show. It's a real pleasure to

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<v Speaker 1>have you on today. Brian Reisinger.

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<v Speaker 3>Hey, good morning, Thanks for having me. I appreciate it.

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<v Speaker 1>Yeah, your backgrounds, I do come from a farming background,

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<v Speaker 1>not me. I did not farm, but I laid witness

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<v Speaker 1>to I have uncles that had farms on my father's

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<v Speaker 1>side of the family, and my wife is the daughter

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<v Speaker 1>of a dairy farmer from a little town called Avella, Pennsylvania.

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<v Speaker 1>He's departed, but he worked his butt off, and I

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<v Speaker 1>bet you have some understanding of what kind of work

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<v Speaker 1>it takes to run a dairy farm.

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<v Speaker 3>Yeah. Absolutely, those are some good roots you've got. I

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<v Speaker 3>appreciate hearing about that. You know, it is a beautiful

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<v Speaker 3>way of life. It's a difficult way of life, and

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<v Speaker 3>we take it all as it comes. You know. The

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<v Speaker 3>best example I have, we talk about this in the book,

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<v Speaker 3>My dad was inducted in the family business at the

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<v Speaker 3>tender age of eight. Yeah, when my grandpa was climbing

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<v Speaker 3>on a corn crib and slipped off till thirty feet

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<v Speaker 3>and broke his back on the frozen ground. And my

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<v Speaker 3>grandpa ultimately got back up on his feet. But my

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<v Speaker 3>dad started doing the work for a man at eight

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<v Speaker 3>years old, and he loved it. He loved the calves

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<v Speaker 3>and the clean country when he was a kid, and

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<v Speaker 3>he has never stopped. In fact, I was talking to

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<v Speaker 3>him this morning. He's getting ready to harvest corn a

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<v Speaker 3>little bit later today. And you know, it just shows

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<v Speaker 3>what fun families go through, the kind of resilience they

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<v Speaker 3>have and the difficulty of life, but the beauty the

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<v Speaker 3>way of life, because it gets done in your blood

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<v Speaker 3>and your bones and you come to love it too well.

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<v Speaker 1>And if you didn't had that childhood experience, I can't

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<v Speaker 1>imagine a young person these days grows up in the

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<v Speaker 1>comfortable suburbs playing video games all day ever entering the

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<v Speaker 1>world of farming and taking on that commitment because once

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<v Speaker 1>they you know, stare the real, legitimate hard work that

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<v Speaker 1>you have to do literally every day in the face,

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<v Speaker 1>recognizing that if you don't do the hard work, you're

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<v Speaker 1>gonna starve. No one's going to go down that road.

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<v Speaker 1>This is a generation after generation matter of pride more

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<v Speaker 1>than an economic boon.

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<v Speaker 3>Yeah, you're absolutely right. I mean it has such a

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<v Speaker 3>big impact on so many issues in our country, you know,

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<v Speaker 3>our food prices, our food availability. But it's also part

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<v Speaker 3>of who we are in such a big way. I'm

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<v Speaker 3>grateful to have grown up there. And you're right, it's

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<v Speaker 3>so difficult, and there's a lot of hard work. You

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<v Speaker 3>work and sun up to sundown. You learn a lot

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<v Speaker 3>of good values along the way, and you also get

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<v Speaker 3>a lot of incredible experiences. You know, I remember gettingup

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<v Speaker 3>at odd hours when there was a cowho was having

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<v Speaker 3>a hard time delivering her calf and labor, and my

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<v Speaker 3>dad to take us down to the barn and he'd

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<v Speaker 3>helped deliver the calf. We watch it tickets first breaths.

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<v Speaker 3>You know, things that you learn about circle of life,

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<v Speaker 3>the value hard work.

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<v Speaker 1>And other things you know, and that's interesting and I

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<v Speaker 1>keep thinking again, my father in law. I had more

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<v Speaker 1>experience seeing what he had to do day in and

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<v Speaker 1>day out. And I've heard so many stories from my

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<v Speaker 1>wife over the years, that sense of community, especially in

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<v Speaker 1>a little tiny community like of Bella, Pennsylvania, which no

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<v Speaker 1>one's ever heard of. You know, he slaughtered a cow.

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<v Speaker 1>It was tough economic times. I think it was back

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<v Speaker 1>in the seventies or maybe even earlier than that, but

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<v Speaker 1>he was a family that needed some help and her

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<v Speaker 1>dad was happy to help out and give them some

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<v Speaker 1>of the meat from the slaughtered cow. That sense of

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<v Speaker 1>community really really is steeped into the equation and I

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<v Speaker 1>think that's a real blessing, and that's something a lot

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<v Speaker 1>of people don't have in their life. But it's a

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<v Speaker 1>character building thing. You know, my wife can tell the

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<v Speaker 1>same story as you about Listen if you're old enough

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<v Speaker 1>to pick up something and help out in some way.

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<v Speaker 1>You're going to be working at that age, and she

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<v Speaker 1>worked from you all the time you're sitting around there's

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<v Speaker 1>nothing to do. No on a farm, there is always

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<v Speaker 1>something to do, and kids participate in that from as

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<v Speaker 1>soon as they can, just like you.

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<v Speaker 3>Yeah, man, you are so you know. It reminds me

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<v Speaker 3>of a story of my family back in the late

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<v Speaker 3>nineteen seventies early the nineteen eighties, as we were heading

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<v Speaker 3>toward what was called the farm crisis, where tens of

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<v Speaker 3>thousands of farms got wiped out all over the Midwest,

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<v Speaker 3>my home state, as well as where you guys are in,

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<v Speaker 3>all over the country too. And what happened is the

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<v Speaker 3>year my parents were married, nineteen seventy six, they actually

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<v Speaker 3>had faced a drought and we had dry conditions or

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<v Speaker 3>wiping out our crops, and they had local neighbors who

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<v Speaker 3>let them pick up, you know, loose hay off their barn.

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<v Speaker 3>There was an old man nearby who told my dad, hey,

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<v Speaker 3>if you do the harvest for me, I'm too old

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<v Speaker 3>to do the work. If you do the harvest for me,

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<v Speaker 3>we can go halves, so you can have half my hay. Crop,

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<v Speaker 3>and it's what got them to the winter. It kept

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<v Speaker 3>them from taking out a whole bunch of debt before

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<v Speaker 3>the farm crisis, which is an era when debt drove

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<v Speaker 3>all kinds of farms under. And that is something you

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<v Speaker 3>see over and over where that unique farmland spirit. That's

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<v Speaker 3>that blend of being willing to come run when a

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<v Speaker 3>neighbor is in need. And also the individualism it takes

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<v Speaker 3>the digger living out of the dirt. It's both those

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<v Speaker 3>things and it's something that slips away in this country.

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<v Speaker 3>Has our farms just here unfortunately?

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<v Speaker 1>Yeah, And you know, when I was a younger person,

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<v Speaker 1>you know, more of a kill mall l God sort

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<v Speaker 1>it out, kind of a conservative. Now I find myself

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<v Speaker 1>to be in the little il libertarian category. And of course,

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<v Speaker 1>before I married my wife and was introduced more intimately

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<v Speaker 1>with the realities of farming, I always was one of

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<v Speaker 1>the guys would say, well, what corporate farms. You know,

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<v Speaker 1>there's Mellencamp out there doing farm aide. If they can't

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<v Speaker 1>survive corporate farms, Well, they're bigger, they're more efficient, they're

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<v Speaker 1>backed by big money. Isn't that the direction to go?

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<v Speaker 1>But there's something that we said about preserving the family farm.

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<v Speaker 3>You know there is And here's the way I look

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<v Speaker 3>at it too. I mean, I think it's important to

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<v Speaker 3>understand economics. Those farms, to your point, they got bigger,

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<v Speaker 3>trying to make it, trying to survive, and there's things

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<v Speaker 3>all across our entire economy that are driving that. And

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<v Speaker 3>the issue is in our country's history. And we found

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<v Speaker 3>this as we looked at the book, because we've hidden

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<v Speaker 3>airs of history driven the disappearance of these farms with

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<v Speaker 3>my family story, and as I examine what was going on,

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<v Speaker 3>we found that time after time, there's ways that our

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<v Speaker 3>government as well as other things really stack the deck

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<v Speaker 3>against small farms. So it's not that family farms are saying,

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<v Speaker 3>hey we need you know, super special treatment or anything

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<v Speaker 3>like that. What family farms are saying is, hey, we

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<v Speaker 3>want a fair shot. And there's ways that family farm

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<v Speaker 3>has been stamped out over the decades, one way or another,

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<v Speaker 3>for years and years and years. So you know, some

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<v Speaker 3>of those bigger farms, they got bigger, needing to make it,

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<v Speaker 3>find ways to be more efficient, and you know, they've

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<v Speaker 3>got a role that they play. And a lot of

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<v Speaker 3>these family farms, a lot of these smaller farms, you know,

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<v Speaker 3>they've got the ability to play a role too, and

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<v Speaker 3>they're as efficient as competitive. They just aren't as big

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<v Speaker 3>and don't have that scale. But there's a role they

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<v Speaker 3>can play, you know, whether it's in a niche of

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<v Speaker 3>our food economy or what have you. Those are the

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<v Speaker 3>things that I'm exploring, is how can we have farms

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<v Speaker 3>of all kinds being able to find a way for

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<v Speaker 3>because if family farms get a fair shot, they can

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<v Speaker 3>do that well.

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<v Speaker 1>And I get a sense that, you know, a lot

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<v Speaker 1>of people I don't know whether it's a majority or not,

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<v Speaker 1>doesn't matter, but a sufficient number of people appreciate everything

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<v Speaker 1>you are talking about and talk about in the book

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<v Speaker 1>Langridge Cash Poor. But this goes along with this push

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<v Speaker 1>to buy local. You see it all the place. We

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<v Speaker 1>try to locally sourced ingredients. That really translates to we're

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<v Speaker 1>buying from local small farms and businesses.

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<v Speaker 3>Yeah, you're so right, And we are at a time

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<v Speaker 3>in our country where people care more than ever about

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<v Speaker 3>where their food comes from. And I think that's an opportunity.

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<v Speaker 3>You know, we've lost forty five thousand farms per year

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<v Speaker 3>on average for the past century. That's a devastating amount.

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<v Speaker 3>We've lost seventy percent of our farms, but we still

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<v Speaker 3>have a lot of farms left in this country. People

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<v Speaker 3>are amazed to hear that eighty eight percent of them

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<v Speaker 3>are small farms. And what we need to do is

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<v Speaker 3>figure out a way to make those farms go from

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<v Speaker 3>being supplemental income to full time income because lobbyse families.

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<v Speaker 3>The way they can hold on their farms is they

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<v Speaker 3>work multiple jobs. You know, they're working construction sites to

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<v Speaker 3>pulling factors, just poorn concrete and work on a farm.

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<v Speaker 3>How do we find a way to have these farms

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<v Speaker 3>be growing entrepreneurial adventures again they can be full time

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<v Speaker 3>income for these families. Well, one of the ways is

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<v Speaker 3>everybody care about where their food comes from and taking

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<v Speaker 3>steps to buy from local and regional food sources and

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<v Speaker 3>support their farms with new economic opportunity.

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<v Speaker 1>Absolute right. And I just have to ask you because

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<v Speaker 1>it seems to me the EPA, the federal government is

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<v Speaker 1>literally everywhere. Is there a risk or is there are

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<v Speaker 1>there threats posed by the regulatory oversight that seems to

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<v Speaker 1>be more and more intrusive in our world, and that

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<v Speaker 1>I presume a small farmer would have a much larger

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<v Speaker 1>struggle complying with are you do small farmers feel that

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<v Speaker 1>intrusion or haven't they got there yet? Oh yeah, I

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<v Speaker 1>figured it was yes, go ahead and.

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<v Speaker 3>Explain, yes, yeah, you know, I mean those things create

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<v Speaker 3>such costs. Here, here's the thing about our whether it's

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<v Speaker 3>our regulations or our farm programs with substitution or whatever,

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<v Speaker 3>the issue is there are people on the right, the left,

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<v Speaker 3>outside farming, inside farming, have something that they don't like

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<v Speaker 3>about it. We have so many things we got to change.

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<v Speaker 3>One of the issues that we face is that regulatory burden.

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<v Speaker 3>It creates expenses, it creates costs, It makes it more

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<v Speaker 3>difficult to try new types of business, all these things,

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<v Speaker 3>and they're designed to go after the big farms. But

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<v Speaker 3>the issue is not only those big farms trying to

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<v Speaker 3>figure out if VA can handle costs. You get the

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<v Speaker 3>small farms that have to face similar regulation, and it

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<v Speaker 3>really is something that they're not in a position to

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<v Speaker 3>be able to afford. And so in many cases, a

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<v Speaker 3>lot of these regulations end up hurting some of the

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<v Speaker 3>very farms that some of these folks say that they

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<v Speaker 3>would support as well, which is an irony of you

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<v Speaker 3>unintended consequences of.

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<v Speaker 1>Government, no question about it, And Lord, don't we live

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<v Speaker 1>with that reality every single day. The name of the

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<v Speaker 1>book Landridge cash Board, My Family's Hope and the Untold

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<v Speaker 1>History of the Disappearing American Farmer by my guest today,

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<v Speaker 1>Brian Reisinger. Brian, you still own the family farm?

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<v Speaker 3>Hey, I appreciate you asking. My dad owns a farm

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<v Speaker 3>and my sister's working to take it over. She has

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<v Speaker 3>a little more talent for cattle and crops than I do,

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<v Speaker 3>so while I work to tell our stories my career

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<v Speaker 3>off the farm, she's working to take it over. But

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<v Speaker 3>they do still throw me in a tracker in my

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<v Speaker 3>days off and I help on on the business side.

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<v Speaker 3>So it's a family venture, on and on to each generation.

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<v Speaker 1>Well that's great. I don't know where she got it,

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<v Speaker 1>probably definitely one hundred percent. For my wife, my daughter,

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<v Speaker 1>it's not and we call it the farm. But she

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<v Speaker 1>and her boyfriend hopefully soon to be fiance then husband,

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<v Speaker 1>Eric got five and a half acres, They got a

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<v Speaker 1>farm tracker, they had a successful year growing vegetables and crops,

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<v Speaker 1>and they're on their way to almost Eric's building a

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<v Speaker 1>chicken coop right now, so it'll soon be a really

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<v Speaker 1>tiny family farm, but a farm nonetheless, And we are

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<v Speaker 1>just enjoying the hell out of them making progress and

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<v Speaker 1>being so proud of what they're trying to accomplish. So

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<v Speaker 1>there's a little bit of genetics in there and I

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<v Speaker 1>think's helping them out. Brian, it's been a real pleasure.

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<v Speaker 1>But your book is on my blog page at fifty

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<v Speaker 1>five kr see dot com, so my list isn't a

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<v Speaker 1>right where to go to get a copy of land

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<v Speaker 1>Ridge Cash for great conversation, Brian, uplifting and I wish

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<v Speaker 1>you all the best and hopefully sell a lot of books.

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<v Speaker 1>I think it's a very interesting and important subject.

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<v Speaker 3>Hey, thank you so much. I hope people go on

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<v Speaker 3>there and find it on your page. It's also available

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<v Speaker 3>on Amazon anywhere if people buy books online or at

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<v Speaker 3>bookstores they have or they can order it for you.

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<v Speaker 3>And I just hope we keep conversation going on these issues.

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<v Speaker 3>So I appreciate your time exactly.

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<v Speaker 1>I will too. Take care man, have a wonderful weekend.

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<v Speaker 1>It's coming up in e forty one to fifty five

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<v Speaker 1>KRC The Talks.

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<v Speaker 3>Fifty five k RC.

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<v Speaker 1>Helo
