WEBVTT 1 00:00:00.480 --> 00:00:04.360 You're listening to Bill Handle on demand from KFI AM 2 00:00:04.400 --> 00:00:07.000 six forty KFI Handle Here. 3 00:00:07.280 --> 00:00:12.279 It is a Tuesday morning, the twelfth day of November 4 00:00:12.359 --> 00:00:17.399 to Taco Tuesday coming up this Saturday, November sixteenth, Join 5 00:00:17.519 --> 00:00:21.640 me at the La Lawyers Philharmonic and Legal Voices concert. 6 00:00:21.960 --> 00:00:25.519 They do this every year at Barnhum Hall in Santa Monica. 7 00:00:25.399 --> 00:00:27.760 And it's the lawyers, Judges, etc. 8 00:00:28.480 --> 00:00:31.120 It's an orchestra made up of legal people that aren't 9 00:00:31.120 --> 00:00:36.240 suing you, and it's a terrific orchestra. Classical music, movie, classics, 10 00:00:36.280 --> 00:00:39.840 contemporary music. I think they're doing Beauty and the Beasts 11 00:00:39.880 --> 00:00:41.840 some stuff from there. So it's gonna be a lot 12 00:00:41.840 --> 00:00:44.640 of fun. And just go to La Lawyers phil as 13 00:00:44.640 --> 00:00:49.439 In Philharmonic La lawyersphil dot Org. Tickets are like twenty 14 00:00:49.479 --> 00:00:52.560 to ninety dollars and half of that is deductible, so's 15 00:00:52.880 --> 00:00:54.600 you'll have a great time, it really is. And I'll 16 00:00:54.640 --> 00:00:57.280 be there and I'll be wearing the loud Hawaiian shirt 17 00:00:57.399 --> 00:01:00.759 so you can track me down maybe. 18 00:01:00.880 --> 00:01:05.799 Is it is it true that they carry their instruments 19 00:01:05.799 --> 00:01:08.079 in their own hand and they have no cases? 20 00:01:08.599 --> 00:01:12.200 Uh huh, Well, but they do all wear suits, so 21 00:01:12.319 --> 00:01:15.519 that's very good on both sides. 22 00:01:17.040 --> 00:01:18.599 Is it? 23 00:01:18.640 --> 00:01:18.879 Is it? 24 00:01:19.000 --> 00:01:21.319 And they do it in their underwear because they like to, 25 00:01:21.519 --> 00:01:22.640 you know, deal with briefs. 26 00:01:23.079 --> 00:01:25.480 Yeah, we can do this for a while. Why don't 27 00:01:25.480 --> 00:01:28.159 we not? We probably can, Yeah, that's probably true. This 28 00:01:28.200 --> 00:01:30.280 is why Neil's part of this show. Now. 29 00:01:31.079 --> 00:01:33.840 Friday night, there was a meeting that sort of slipped 30 00:01:33.879 --> 00:01:36.959 through the cracks, I guess after the reaction to the 31 00:01:36.959 --> 00:01:41.920 Trump election, and the California Air Resources Board approved major 32 00:01:42.040 --> 00:01:45.599 changes to the low Carbon Fuel Standard. Basically, it's a 33 00:01:45.640 --> 00:01:50.840 program aimed at encouraging use of cleaner fuels with financial incentives. 34 00:01:50.959 --> 00:01:55.480 So the board voted twelve to two, seven hours of comments, 35 00:01:55.480 --> 00:01:58.200 one hundred people, four hours of discussion. 36 00:01:59.719 --> 00:02:03.040 And here is the heart of the controversy. 37 00:02:03.159 --> 00:02:08.039 How do you wean Californians off gasoline and diesel? Because 38 00:02:08.120 --> 00:02:10.439 in order to clear the states or clean the state's 39 00:02:10.479 --> 00:02:14.080 dirty air and reducing the state's role in climate crisis, 40 00:02:14.719 --> 00:02:17.360 how do you do that without raising. 41 00:02:17.080 --> 00:02:18.319 The cost to consumers. 42 00:02:19.599 --> 00:02:23.560 Well, they've tried, they've tried, and the reason they're really 43 00:02:23.560 --> 00:02:28.000 pushing hard is that the board made this an emergency. 44 00:02:27.400 --> 00:02:29.840 Issue to push for cleaner fuels. 45 00:02:29.879 --> 00:02:33.719 Why, because we had an election on Tuesday, which Donald 46 00:02:33.759 --> 00:02:37.800 Trump has denied the existence of climate change and have 47 00:02:37.919 --> 00:02:41.599 targeted California environmental programs. And I told you California is 48 00:02:41.599 --> 00:02:43.800 going to get into a war almost immediately with Trump. 49 00:02:44.879 --> 00:02:49.879 And here's the problem with this new program. The potential effects. 50 00:02:49.400 --> 00:02:52.919 On our fuel prices are unknown. We have no idea. 51 00:02:54.800 --> 00:02:59.599 The board itself a few months ago said our fuel 52 00:02:59.639 --> 00:03:03.560 prices are going to increase forty nine cents a gallon 53 00:03:04.680 --> 00:03:05.439 by next year. 54 00:03:08.000 --> 00:03:09.599 And the pushback was so. 55 00:03:09.520 --> 00:03:13.080 Hard to go no, no, no, that was we weren't predicting that. 56 00:03:13.240 --> 00:03:18.400 We're saying that it could under very broad circumstances. 57 00:03:18.840 --> 00:03:21.439 Now here's a really weird one. Who's against it? Who's 58 00:03:21.439 --> 00:03:24.159 for it? Now? This is to reduce screenhouse gases. 59 00:03:24.240 --> 00:03:24.400 Right. 60 00:03:26.120 --> 00:03:28.960 Environmentals and environmentalists. 61 00:03:28.159 --> 00:03:33.919 And consumer advocates oppose the rules, warning that the changes 62 00:03:33.960 --> 00:03:35.680 will boost alternative fuels. 63 00:03:35.680 --> 00:03:40.599 What's wrong with that? Like biofuels, And here is the problem. 64 00:03:40.680 --> 00:03:47.039 Biofuels made from commonre soybeans, they say have limited upsides. 65 00:03:47.879 --> 00:03:50.319 And part of this is oil companies are allowed to 66 00:03:50.319 --> 00:03:52.560 stay in business because they can buy credits. Because it 67 00:03:52.599 --> 00:03:57.080 expanded the credits, we'll go ahead and produce crap fuels 68 00:03:57.520 --> 00:04:00.199 that pollute the environment, and to the extent that we can, 69 00:04:00.280 --> 00:04:05.840 we'll buy the credits from biofuels. And what's happening is 70 00:04:05.879 --> 00:04:08.719 the consumers are saying, or the environment is saying, that 71 00:04:08.759 --> 00:04:11.719 doesn't do anything. If you really want to clean up 72 00:04:11.719 --> 00:04:14.479 the environment, you clean up the environment. So who is 73 00:04:14.520 --> 00:04:18.040 in favor of this new bill the electric car folks 74 00:04:18.439 --> 00:04:22.240 and the biofuel companies saying that it's going to provide 75 00:04:22.279 --> 00:04:26.120 billions of dollars in funds and incentives to move California 76 00:04:26.160 --> 00:04:31.519 towards eliminating carbon fuels. Okay, now we had there's a 77 00:04:31.560 --> 00:04:33.920 lot of kosher controversies about this program. It's been around 78 00:04:33.959 --> 00:04:38.480 since twenty eleven, and it's a credit system, and it 79 00:04:38.519 --> 00:04:42.160 requires fuels in California to be progressively cleaner. I mean, 80 00:04:42.160 --> 00:04:45.160 we have that summer blend and it's getting worse and worse. 81 00:04:45.240 --> 00:04:49.240 It used to be that California was fifty cents a 82 00:04:49.279 --> 00:04:53.120 gallon more than other states, and that wasn't that long ago. 83 00:04:54.120 --> 00:04:58.399 Today it's a dollar fifty more than other states per gallon, 84 00:05:01.600 --> 00:05:05.759 and it's gonna get worse. Why because the other states, 85 00:05:05.800 --> 00:05:10.800 particularly under Trump, are going to move as quickly as possible, 86 00:05:10.839 --> 00:05:15.079 particularly the southern states, particularly those that are conservative, to 87 00:05:15.079 --> 00:05:19.839 get rid of virtually every environmental environmental control because there 88 00:05:19.920 --> 00:05:22.079 is a president now that doesn't believe in climate change. 89 00:05:22.360 --> 00:05:23.680 It doesn't exist. 90 00:05:24.319 --> 00:05:27.279 And I'm gonna love it because you've got people in Louisiana, 91 00:05:27.360 --> 00:05:29.079 for example, they're going to be flooded out for the 92 00:05:29.079 --> 00:05:31.600 fourth time this year, and they're going to stand up 93 00:05:31.639 --> 00:05:35.680 and go, Nope, not a problem. Or people in the 94 00:05:35.720 --> 00:05:41.639 wildfire areas that can't get insurance, they can't get home insurance. No, no, 95 00:05:41.720 --> 00:05:43.759 not a problem. There is no climate change there. I 96 00:05:43.759 --> 00:05:50.199 don't buy it. Okay, hurricanes, how about that forest fire 97 00:05:50.360 --> 00:05:54.040 in New York? Whoever heard of a forest fire on 98 00:05:54.079 --> 00:05:57.360 the other side of the Hudson whoever heard that? And 99 00:05:57.399 --> 00:06:01.160 I mean it's an out of control forest fire because 100 00:06:01.160 --> 00:06:06.839 of the drought that's going on in the Northeast. I mean, 101 00:06:06.839 --> 00:06:11.000 it's just it's going to be very, very weird. But 102 00:06:11.399 --> 00:06:14.600 this happened. They passed it on Friday and just went 103 00:06:14.839 --> 00:06:15.800 right through the cracks. 104 00:06:15.800 --> 00:06:17.199 And this is going to affect us. 105 00:06:17.240 --> 00:06:20.480 I mean, can you imagine waking up sometime next year 106 00:06:20.519 --> 00:06:22.639 in its fifty cents a gallon more for gas? 107 00:06:22.839 --> 00:06:24.279 Because we don't pay enough for gas. 108 00:06:26.040 --> 00:06:29.879 Actually, in the world of Donald Trump, we don't pay 109 00:06:29.959 --> 00:06:30.839 enough for gas. 110 00:06:31.800 --> 00:06:34.399 California should pay a lot more for gas. 111 00:06:36.240 --> 00:06:39.120 It's not only is it going to be a fascinating presidency. 112 00:06:39.160 --> 00:06:41.120 As I told you, they're going to be major, major 113 00:06:41.240 --> 00:06:43.519 changes in the way we live. But part of the 114 00:06:43.519 --> 00:06:47.800 fascination is the all outright battle between our state and 115 00:06:47.839 --> 00:06:51.839 the Feds. And it's going to be a lot of 116 00:06:51.879 --> 00:06:55.920 fodder for us, that's for sure. Okay, if you ever 117 00:06:55.959 --> 00:06:58.639 have kids go to college, and I have, there are 118 00:06:58.720 --> 00:07:03.519 two days during their first year which is always kind 119 00:07:03.519 --> 00:07:06.279 of interesting. Day one is putting the kids into the 120 00:07:06.279 --> 00:07:08.959 dorms right setting them up, and every parent does that. 121 00:07:08.959 --> 00:07:11.000 You go there, you go to Ikea and you. 122 00:07:10.959 --> 00:07:14.399 Buy the crap or target and the kids go in, 123 00:07:14.480 --> 00:07:16.000 set up the bedding, et cetera, et cetera. 124 00:07:16.959 --> 00:07:19.720 The next time out is and this goes on. 125 00:07:19.920 --> 00:07:27.800 Every years parent day at school. Now Parent Day is 126 00:07:28.120 --> 00:07:33.839 a real party and people get plastered. And who gets 127 00:07:33.879 --> 00:07:38.759 plastered more than the kids? The parents get plastered more 128 00:07:38.800 --> 00:07:42.639 than the kids. That's the new normal where you have 129 00:07:42.800 --> 00:07:48.480 these high jinks at fraternities, hijinks like killing kids during 130 00:07:50.079 --> 00:07:53.240 you know, their first weeks in the fraternity, their pledge weeks. 131 00:07:54.800 --> 00:07:57.439 This is where the parents come out and what do 132 00:07:57.480 --> 00:08:01.000 they do well? Their tours around campus send there are 133 00:08:01.160 --> 00:08:04.560 lectures and everybody has a good time. And of course 134 00:08:04.600 --> 00:08:08.560 football game, right that's where they normally do it. But 135 00:08:08.800 --> 00:08:11.319 it's a home game and it's against the rivals, and 136 00:08:11.439 --> 00:08:14.759 parents fly from all over the country. So there's a 137 00:08:14.759 --> 00:08:17.000 story out of the Wall Street Journal about this woman, 138 00:08:17.040 --> 00:08:22.800 Melissa de Leon, University of Arizona. So she goes out 139 00:08:22.800 --> 00:08:28.240 there at the university and she talks about what her 140 00:08:28.279 --> 00:08:33.480 parents did at the University of Missouri. They came for lunch, 141 00:08:33.720 --> 00:08:37.480 they went to the football game, and then they left. 142 00:08:38.600 --> 00:08:40.919 Okay, Nicole beat again. 143 00:08:41.000 --> 00:08:44.960 This story has twins that are Junior's, University of Michigan 144 00:08:45.039 --> 00:08:47.960 and University of Wisconsin. Who's gone to a bunch of 145 00:08:47.960 --> 00:08:51.399 these things and says the new normal is now parents 146 00:08:51.519 --> 00:08:55.799 are drinking and dancing and having a rip roaring good time. 147 00:08:56.720 --> 00:09:00.440 For example, University of Michigan Parents weekend in September. The 148 00:09:00.480 --> 00:09:05.159 football game started at noon, the drinking started at eight 149 00:09:05.200 --> 00:09:06.000 thirty in the morning. 150 00:09:08.279 --> 00:09:10.759 The parents were real happy. 151 00:09:11.399 --> 00:09:13.159 Didn't know who won that game, by the way, but 152 00:09:13.600 --> 00:09:17.759 either real happy or really sad by the way. 153 00:09:18.240 --> 00:09:19.559 She does not like this. 154 00:09:19.759 --> 00:09:21.919 De Leone does not like the cheap beer, so she 155 00:09:22.000 --> 00:09:25.440 takes many bottles of Tito's vodka and stuffs it into 156 00:09:25.440 --> 00:09:29.000 her fannic pack and then drinks like crazy in the morning. 157 00:09:29.000 --> 00:09:31.039 So by the time she gets to the game, which 158 00:09:31.080 --> 00:09:35.559 of course they search for bottles of booze, she's already 159 00:09:35.559 --> 00:09:36.360 having a good time. 160 00:09:36.399 --> 00:09:41.840 And it doesn't even matter with a cheap beer, she says. 161 00:09:42.360 --> 00:09:45.240 The frat houses are disgusting, but you make the best 162 00:09:45.240 --> 00:09:49.000 of it. A giant tent is set up overlooking the lake. 163 00:09:49.320 --> 00:09:51.759 There's the University of Michigan. We're dancing, we're hanging out 164 00:09:51.759 --> 00:09:55.120 with kids, we're pregaming, and we're just having the time 165 00:09:55.159 --> 00:09:55.879 of our lives. 166 00:09:57.399 --> 00:09:58.840 There's a one story. 167 00:10:00.080 --> 00:10:04.360 Of a senior at usc alyssa broad She went on 168 00:10:04.399 --> 00:10:10.120 TikTok and saw a post of her dad downing jello 169 00:10:10.240 --> 00:10:15.000 shots at ten am in the morning and then dancing around. 170 00:10:16.279 --> 00:10:19.679 Now you know, first of all, I'm not a drinker, 171 00:10:19.720 --> 00:10:21.919 as you know, so I don't hang around those crowds. 172 00:10:22.440 --> 00:10:25.840 But it seems to be that we have sort of 173 00:10:26.000 --> 00:10:28.240 switched over where you have these staid parents. 174 00:10:28.240 --> 00:10:29.480 But there is when you think. 175 00:10:29.320 --> 00:10:32.759 About it, it's a time in your life. And I 176 00:10:32.799 --> 00:10:37.480 did this with my daughter University of San Francisco or 177 00:10:37.519 --> 00:10:41.039 San Francisco University, when she went to school and. 178 00:10:41.120 --> 00:10:43.480 There, and it's a Jesuit school, by the way. 179 00:10:44.679 --> 00:10:48.799 So the drinks, I mean, they offer drinks, little tiny 180 00:10:48.840 --> 00:10:52.320 cups of wine and some wafers and that was all 181 00:10:52.360 --> 00:10:52.879 they offered. 182 00:10:53.639 --> 00:10:54.799 It was very, very boring. 183 00:10:55.279 --> 00:10:57.679 And then there was a lot of discussion in parties 184 00:10:57.720 --> 00:10:59.279 and there was a lot of stuff about Jesus. 185 00:11:00.120 --> 00:11:02.720 Why I sent my Jewish daughter to that. 186 00:11:02.679 --> 00:11:05.720 School is she happened to be a good student and 187 00:11:05.759 --> 00:11:09.759 they gave her a scholarship. They gave her a Merit scholarship. 188 00:11:10.960 --> 00:11:14.039 And by the way, just a quick story, and that 189 00:11:14.200 --> 00:11:16.000 is she got a Merit scholarship. 190 00:11:16.039 --> 00:11:17.759 And I went to the school and I said. 191 00:11:17.519 --> 00:11:21.039 Hey, listen, I mean appreciate that she got a scholarship, 192 00:11:21.840 --> 00:11:25.600 but tell you what, you know what I can afford it. 193 00:11:25.639 --> 00:11:27.919 We put the money away for her college education. 194 00:11:28.159 --> 00:11:32.240 I started a college fund when the girls were born, 195 00:11:32.440 --> 00:11:35.080 and it's fully funded now because I put money in 196 00:11:35.240 --> 00:11:40.159 every month for the last eighteen years. So why don't 197 00:11:40.159 --> 00:11:42.840 you take the money and give it part of the 198 00:11:42.879 --> 00:11:45.159 scholarship fund and give it to some kid who can't 199 00:11:45.159 --> 00:11:45.799 afford the school. 200 00:11:45.799 --> 00:11:49.759 And it's a private university. And they said no. 201 00:11:49.759 --> 00:11:52.600 Now, our program is if you have a merit scholarship, 202 00:11:52.639 --> 00:11:55.679 you have to accept the scholarship. Otherwise your daughter is 203 00:11:55.679 --> 00:11:58.000 not accepted in I said, wait a minute, hang on, 204 00:11:58.080 --> 00:12:02.000 hang on. You're telling me that you are not going 205 00:12:02.080 --> 00:12:05.440 to accept her unless she takes the scholarship. 206 00:12:07.080 --> 00:12:13.600 And they said, yep, wow, that is so weird. 207 00:12:14.200 --> 00:12:16.840 It's like at the synagogue where my girls were bought 208 00:12:16.879 --> 00:12:20.720 mitzvad or banot Mitzvad. They asked for a big donation, 209 00:12:21.720 --> 00:12:25.360 and do you want a room named after you? 210 00:12:25.480 --> 00:12:28.120 I wouldn't. I'm not a building or anything, but a room. 211 00:12:28.559 --> 00:12:29.159 You want a room? 212 00:12:29.159 --> 00:12:32.279 And I said, the only thing I want is I 213 00:12:32.360 --> 00:12:39.039 want the urinals in the men's bathroom, just with this urinal. 214 00:12:40.320 --> 00:12:43.919 Is not a product of but this urinoal was. 215 00:12:43.919 --> 00:12:48.000 Donated by you buy yeah, donated by the Handle Family Trust. 216 00:12:48.960 --> 00:12:51.799 That's all I wanted. So therefore, you can sell off 217 00:12:51.799 --> 00:12:53.240 the room name, you can do whatever. 218 00:12:53.360 --> 00:12:56.399 I just want the urinals, you know that little plaque 219 00:12:56.399 --> 00:12:59.799 over each urinal. And they said no, and I said, 220 00:13:00.120 --> 00:13:02.879 a minute, what if I say, either I get the 221 00:13:03.000 --> 00:13:08.279 urino mention or you don't get the money. They stood 222 00:13:08.320 --> 00:13:15.639 by their ground, so I paid them anyway. Now on 223 00:13:15.679 --> 00:13:18.000 the other side of the coin, just a little anecdotal story. 224 00:13:19.159 --> 00:13:22.080 A very very very dear friend of mine whose daughter 225 00:13:22.679 --> 00:13:26.039 is a doctor, and she, when she was in med school, 226 00:13:26.120 --> 00:13:29.120 would do volunteering. And she was in I don't know, 227 00:13:29.240 --> 00:13:32.639 insert name of Central American country here, and she was 228 00:13:32.679 --> 00:13:35.519 working at a little village as a volunteer, and they 229 00:13:35.559 --> 00:13:37.399 didn't even have bathrooms there. 230 00:13:38.120 --> 00:13:40.799 So she said, would. 231 00:13:40.600 --> 00:13:43.960 You donate money to put in these various they're actually 232 00:13:43.960 --> 00:13:49.919 outdoor toilets, but very sophisticated outdoor toilets, chemicals and doors 233 00:13:50.039 --> 00:13:53.799 and locks and I mean all of that. Basically, they 234 00:13:53.799 --> 00:13:57.399 were toilets, the communal toilets that had all the technology 235 00:13:57.799 --> 00:14:02.000 of a assesspool toilet, that sort of thing, a leeching toilet, 236 00:14:02.559 --> 00:14:05.879 and say, would you know, donate and give us some 237 00:14:05.919 --> 00:14:10.679 money for one? I go, sure, But the only requirement 238 00:14:10.840 --> 00:14:16.000 is my name over the door. This toilet courtesy of 239 00:14:16.440 --> 00:14:21.320 Bill Handle. You go down there and you have to 240 00:14:21.320 --> 00:14:22.039 go to the bathroom. 241 00:14:22.039 --> 00:14:26.360 You know you're gonna see that's right. I don't know 242 00:14:26.360 --> 00:14:27.679 why I went off on that tangent. 243 00:14:27.840 --> 00:14:31.320 Oh, parents and school and donations and all that stuff. Okay, 244 00:14:31.679 --> 00:14:35.480 a quick story I want to share with you about 245 00:14:35.759 --> 00:14:39.039 sales meetings and long lunches. Now we know they have 246 00:14:39.279 --> 00:14:43.120 faded in the past, or they were part of the past, 247 00:14:43.240 --> 00:14:47.399 but that process has speeded up a new generation of 248 00:14:47.440 --> 00:14:50.519 executives basically reimagining how business is going to get done. 249 00:14:50.600 --> 00:14:56.600 They're hyper connected, they're digitally savvy twenties and thirty somethings. 250 00:14:57.360 --> 00:15:00.519 They don't make many sales calls, They avoid emails, they 251 00:15:00.519 --> 00:15:01.480 don't pick up the phone. 252 00:15:02.080 --> 00:15:05.879 How do they connect LinkedIn and then follow up with 253 00:15:05.960 --> 00:15:06.440 a text? 254 00:15:08.279 --> 00:15:11.279 If they go to a party, they're ordering mocktails, non 255 00:15:11.320 --> 00:15:15.120 alcoholic beer when they're out with older clients. One of them, 256 00:15:15.679 --> 00:15:19.799 the co founder of supercopy dot Ai, a AI marketing startup, 257 00:15:20.279 --> 00:15:22.879 said I'll order the lightest possible logger, let. 258 00:15:22.720 --> 00:15:26.919 Them drink the whiskey. So what's going on with this? Well, 259 00:15:26.960 --> 00:15:27.320 there's a. 260 00:15:27.279 --> 00:15:31.480 Bunch of reasons why this is happening, including increased competition, 261 00:15:31.759 --> 00:15:36.879 the pandemic employee turnover. Decision makers are now a lot 262 00:15:36.919 --> 00:15:40.000 more of them. The old ways of doing business just 263 00:15:40.120 --> 00:15:44.960 aren't there anymore. First of all companies have clamped down 264 00:15:45.080 --> 00:15:49.000 on quote, excessive spending and entertaining. They just don't do 265 00:15:49.039 --> 00:15:51.679 that anymore. And how often do we take clients for lunch? 266 00:15:51.720 --> 00:15:53.360 Occasionally, but not like we used to. 267 00:15:54.559 --> 00:15:57.159 The biggest change in the word culture is simply the 268 00:15:57.279 --> 00:16:01.159 rise of technology and the generation that comes with the 269 00:16:01.240 --> 00:16:07.039 rise of technology. And here is the fun part, and 270 00:16:07.120 --> 00:16:10.120 that is and this is I think this is a 271 00:16:10.120 --> 00:16:10.559 good rule. 272 00:16:11.519 --> 00:16:14.159 The bar for selling is so much higher than it 273 00:16:14.240 --> 00:16:14.639 used to be. 274 00:16:14.759 --> 00:16:17.840 And according to the chief revenue officer for one of 275 00:16:17.840 --> 00:16:19.080 these internet. 276 00:16:18.720 --> 00:16:21.360 Companies says that a lot of these party tricks. 277 00:16:21.080 --> 00:16:25.559 Don't really work anymore, and he sells technology to small restaurants. 278 00:16:25.600 --> 00:16:27.519 You can't just wine and dine and buddy up to 279 00:16:27.559 --> 00:16:30.639 someone and expect a result. You have to be able 280 00:16:30.679 --> 00:16:34.159 to demonstrate competence as a seller, because your selling experience 281 00:16:34.559 --> 00:16:37.879 is indicative of what your company. 282 00:16:37.480 --> 00:16:40.080 Is doing and the support that it's going to give. 283 00:16:40.120 --> 00:16:40.840 In other words, the. 284 00:16:40.799 --> 00:16:46.559 Professionality of sales is extraordinary. Why it's very difficult to 285 00:16:46.559 --> 00:16:50.279 get salespeople into good positions without a lot of experience. 286 00:16:50.799 --> 00:16:54.720 There isn't a lot of there aren't too many backbenches, 287 00:16:54.840 --> 00:16:59.080 or there is not too too many of these training programs. 288 00:16:59.120 --> 00:17:01.159 They are just to expend. They want people to know 289 00:17:01.200 --> 00:17:05.519 what they're doing. Okay, fair enough, So now it's going 290 00:17:05.559 --> 00:17:09.519 that way. But here's the problem with it. With the Internet, 291 00:17:09.559 --> 00:17:14.200 which makes it far easier to contact people, how do 292 00:17:14.240 --> 00:17:20.000 you get through the clutter? That's the problem. Let's say 293 00:17:20.000 --> 00:17:24.920 you're a buyer, right, and you've just bought a case 294 00:17:24.960 --> 00:17:30.160 of pencils from company A, and that information is now 295 00:17:30.200 --> 00:17:35.880 out there with a good algorithm AI, everybody who sells. 296 00:17:35.559 --> 00:17:37.880 Pencils, who distributes pencils, who does. 297 00:17:37.720 --> 00:17:40.759 Office supplies, who thinks about selling pencils and doing a 298 00:17:40.839 --> 00:17:44.400 startup about selling pencils, knows that you've just bought pencils, 299 00:17:46.200 --> 00:17:49.000 and all of a sudden you get three thousand emails. 300 00:17:50.400 --> 00:17:53.839 Pitching you for pencils. So you know what's going on. 301 00:17:54.759 --> 00:18:01.359 The professionality is staying there. A lot of people are 302 00:18:01.359 --> 00:18:04.160 going back to figuring out and networking. Of course, is 303 00:18:04.200 --> 00:18:07.319 everything going almost back to the old days where it's 304 00:18:07.319 --> 00:18:12.440 one on one, where they're going back to meetings. And 305 00:18:12.519 --> 00:18:17.559 in radio, for example, radio sales programming, it used to 306 00:18:17.599 --> 00:18:22.559 be where you'd have not program directors per se. Well, 307 00:18:22.599 --> 00:18:25.319 you'd have program directors, but you would have promoters going 308 00:18:25.319 --> 00:18:26.640 to the radio stations to. 309 00:18:26.759 --> 00:18:28.400 Promote songs, or. 310 00:18:29.759 --> 00:18:33.279 Promote albums, or to promote product done by the people 311 00:18:33.319 --> 00:18:34.039 on their label. 312 00:18:34.480 --> 00:18:37.599 And there were very unsavory things going on. And then 313 00:18:37.640 --> 00:18:38.519 the Internet and. 314 00:18:38.519 --> 00:18:41.880 Algorithms took care of all of that. So you know 315 00:18:41.960 --> 00:18:44.359 what's happening in radio, And I see this every day. 316 00:18:44.720 --> 00:18:49.759 We're going back to old school bags of cash and 317 00:18:49.839 --> 00:18:55.039 files of cocaine because that worked then and then it 318 00:18:55.160 --> 00:19:00.119 stopped working. And now, I mean, Neil, you've seen the 319 00:19:00.680 --> 00:19:04.359 bags going around and people sniffing, sniffling all down, up 320 00:19:04.359 --> 00:19:05.160 and down the halls. 321 00:19:05.960 --> 00:19:09.200 No, when I got into radio in the late eighties, 322 00:19:09.240 --> 00:19:10.960 a lot of that stuff had already gone away. 323 00:19:11.039 --> 00:19:13.920 But they did have the you know, four martini lunches. 324 00:19:14.000 --> 00:19:14.920 I remember those. 325 00:19:15.160 --> 00:19:17.799 I do too, You could have a lunch. 326 00:19:19.119 --> 00:19:22.519 We'd have sales managers go out and spend three hours 327 00:19:22.559 --> 00:19:25.599 to pitch a client and come back with an eleven 328 00:19:25.759 --> 00:19:29.640 dollars bill. Oh absolutely, we see that all the time. 329 00:19:30.519 --> 00:19:34.039 And boy are those days gone. Those days are gone. 330 00:19:34.039 --> 00:19:37.759 I don't even think that salespeople even have expense accounts anymore. 331 00:19:37.759 --> 00:19:38.880 I don't think it exists. 332 00:19:42.839 --> 00:19:45.640 Yeah, you know, I've been asked, Bill, would you please 333 00:19:45.680 --> 00:19:48.599 go out to lunch with this client or prospective client. 334 00:19:48.640 --> 00:19:50.039 I go, yeah, all right, you know, I mean, I'll 335 00:19:50.079 --> 00:19:52.799 take the time. It's an important client, and I appreciate 336 00:19:52.839 --> 00:19:54.880 the support, and it had been wonderful with us. And 337 00:19:54.920 --> 00:19:57.000 then I'm told and by the way, you're picking up lunch, 338 00:19:58.240 --> 00:20:05.440 what welcome to iHeart. I'm telling you, vials of cocaine 339 00:20:05.759 --> 00:20:08.759 and bags full of money are gonna do it once again. 340 00:20:08.799 --> 00:20:12.640 We're gonna go back to the old days, old school works. Okay. 341 00:20:12.640 --> 00:20:16.480 Interesting story about San Francisco forty nine er Stars star 342 00:20:16.640 --> 00:20:18.799 Nick Bosa October twenty seven. 343 00:20:18.839 --> 00:20:21.480 He crashes a televised. 344 00:20:20.960 --> 00:20:25.079 Postgame interview to show off his Make America Great hat 345 00:20:25.440 --> 00:20:31.039 again hat clear violation of the NFL rules, No issue. Now, 346 00:20:31.039 --> 00:20:35.480 how does Pro football deal with this? Does the league 347 00:20:35.519 --> 00:20:40.880 penalize a player days before the election, risking potential backlash 348 00:20:40.960 --> 00:20:45.799 from fans and even more importantly, former president soon to 349 00:20:45.799 --> 00:20:47.920 be president elect Donald Trump. 350 00:20:49.279 --> 00:20:50.559 So what did the NFL do? 351 00:20:51.200 --> 00:20:56.000 Well, as teams who are thirty five yards out or 352 00:20:56.000 --> 00:20:59.200 thirty yards out and they're on their fourth down, they punted, 353 00:20:59.759 --> 00:21:03.519 That's what they did. And they waited until the election 354 00:21:03.759 --> 00:21:10.920 had come and gone, and then they find Bosa and 355 00:21:10.960 --> 00:21:15.799 fifty five dollars over this past weekend. So here's it's fascinating. 356 00:21:15.839 --> 00:21:19.240 The timing of what Bosa di is places the league 357 00:21:19.240 --> 00:21:23.480 in a real thorny situation because any punishment could have 358 00:21:23.519 --> 00:21:25.880 been perceived as a statement against Trump. 359 00:21:26.519 --> 00:21:31.119 He's wearing the MAGA hat. If you look at history, 360 00:21:31.359 --> 00:21:32.559 it didn't. 361 00:21:32.359 --> 00:21:35.400 Take long for the NFL to issue fines for similar violations. 362 00:21:35.440 --> 00:21:36.240 I mean, right, and. 363 00:21:36.319 --> 00:21:40.480 There Rule five, Section four, Article eight on game days 364 00:21:40.480 --> 00:21:45.160 when players are visible prohibited from wearing, displaying, otherwise conveying 365 00:21:45.200 --> 00:21:49.799 personal messages, either in writing or illustration. Well, I mean 366 00:21:49.839 --> 00:21:52.119 Bosa clearly knew he breached that one. I mean he 367 00:21:52.160 --> 00:21:54.599 wore that cap. Matter of fact, he pointed to the 368 00:21:54.599 --> 00:21:57.559 cap and even before the final was issued, he knew 369 00:21:57.559 --> 00:21:59.680 it was going to hit and he said, doesn't matter 370 00:21:59.680 --> 00:22:03.079 what it is, it was well worth it. I'm wearing 371 00:22:03.079 --> 00:22:06.880 the hat. Took two weeks for the NFL to issue 372 00:22:06.880 --> 00:22:10.200 the punishment. They were going to wait till after the election. 373 00:22:13.240 --> 00:22:17.079 When it came to finding Vosa, the NFL faced a 374 00:22:17.160 --> 00:22:23.359 real different calculation. How would any punishment be interpreted? Because 375 00:22:23.359 --> 00:22:25.160 you don't only get on the wrong side of Donald Trump. 376 00:22:25.200 --> 00:22:28.119 He hasn't been exactly shy about attacking the NFL and 377 00:22:28.160 --> 00:22:33.880 the players to rile up his supporters. Colon Kaepernack read 378 00:22:33.920 --> 00:22:37.279 that Trump went crazy on that one, as did most 379 00:22:37.279 --> 00:22:39.319 of us, by the way, or a lot of us did. 380 00:22:39.359 --> 00:22:42.960 I wasn't thrilled about a political demonstration. There He's on 381 00:22:43.000 --> 00:22:46.920 his knee to protest about police brutality. Hey, you don't 382 00:22:46.920 --> 00:22:49.519 do that on the field. Now, he wasn't fined, he 383 00:22:49.640 --> 00:22:53.559 wasn't kicked out, but he was done. He leaves the league, 384 00:22:53.839 --> 00:23:01.519 no one hires him, completely blackballed. So here's what happened. 385 00:23:02.720 --> 00:23:06.480 What Trump did is he ripped into that move is 386 00:23:06.559 --> 00:23:11.720 unpatriotic and criticized the league because they didn't fire Kaepernac 387 00:23:12.039 --> 00:23:15.200 right there or issue a huge fine. Because at one 388 00:23:15.240 --> 00:23:20.440 point players across the league knelt down in rebuke of Trump, 389 00:23:21.519 --> 00:23:24.160 and then here he had the sport battling the president. 390 00:23:25.559 --> 00:23:31.519 Even NFL owners privately said that Trump's pressure influenced their handling. 391 00:23:32.519 --> 00:23:42.200 So interesting stuff. The power that President Trump, as candidate 392 00:23:42.200 --> 00:23:45.079 Trump had and now we'll have his president is astounding, 393 00:23:45.839 --> 00:23:47.240 is simply astounding. 394 00:23:47.640 --> 00:23:51.359 Okay, we're done, guys for the morning. 395 00:23:52.279 --> 00:23:55.079 Phone numbers eight hundred or excuse me, eight seven seven 396 00:23:55.160 --> 00:23:56.519 five to zero eleven fifty. 397 00:23:56.559 --> 00:23:58.839 I am taking phone calls starting in just a few 398 00:23:58.880 --> 00:24:04.880 moments off the for handle on the law marginal legal advice. 399 00:24:04.920 --> 00:24:06.759 If you have a question, I will answer it the 400 00:24:06.839 --> 00:24:10.079 numbers eight seven seven five to zero eleven fifty eight 401 00:24:10.200 --> 00:24:13.480