WEBVTT 1 00:00:01.639 --> 00:00:04.360 Hi, This is Rich Claer from Middlebury, Indiana, and I 2 00:00:04.400 --> 00:00:08.119 played golf at Savanas Country Club in Three Rivers, Michigan. 3 00:00:08.320 --> 00:00:09.839 This is Golf Smarter number. 4 00:00:09.679 --> 00:00:13.599 Four hundred and seventy eight, published on March three, twenty fifteen. 5 00:00:13.800 --> 00:00:18.800 Welcome to Golf Smarter mulligans, your second chance to gain 6 00:00:18.839 --> 00:00:22.440 insight and advice from the best instructors featured on the 7 00:00:22.440 --> 00:00:28.480 Golf Smarter podcast. Great Golf Instruction Never gets old. Our 8 00:00:28.559 --> 00:00:33.359 interview library features hundreds of hours of game improvement conversations 9 00:00:33.479 --> 00:00:37.000 like this that are no longer available in any podcast app. 10 00:00:37.079 --> 00:00:39.479 For me was kind of hit and miss. It was elusive. 11 00:00:39.600 --> 00:00:39.759 You know. 12 00:00:39.799 --> 00:00:41.840 I developed an attitude that if I wasn't going to 13 00:00:41.840 --> 00:00:43.719 be a great striker the ball, then maybe I'll be 14 00:00:43.719 --> 00:00:45.600 a great putter and have a great bunker game and 15 00:00:45.600 --> 00:00:46.520 pitching game and have. 16 00:00:46.520 --> 00:00:47.520 A good attitude. You know. 17 00:00:47.560 --> 00:00:50.399 I had to develop my ball striking skill over time. 18 00:00:50.439 --> 00:00:52.560 And I've always been a good player, and I think 19 00:00:52.560 --> 00:00:55.679 that most golfers would look at my ball striking and say, hey. 20 00:00:55.520 --> 00:00:56.439 It's pretty dark good. 21 00:00:56.479 --> 00:00:59.000 But there's a difference between the way Fred Couples hits 22 00:00:59.000 --> 00:01:00.719 it and the way Bubba why And hits it. And 23 00:01:00.719 --> 00:01:02.200 then the way that I hit it in high school. 24 00:01:02.200 --> 00:01:03.560 You know what I mean, There's just a difference. 25 00:01:03.960 --> 00:01:05.640 So you start searching. 26 00:01:05.280 --> 00:01:07.439 For Hey, how do you do that? What do I 27 00:01:07.480 --> 00:01:10.439 need to change to be like that? I think that's 28 00:01:10.519 --> 00:01:13.319 for me where the spark came in coaching is being 29 00:01:13.359 --> 00:01:15.560 able to take in some knowledge to apply it, to 30 00:01:15.640 --> 00:01:17.640 learn to make a difference not only for myself, but 31 00:01:17.680 --> 00:01:19.519 to make a difference for the people at the club. 32 00:01:19.599 --> 00:01:21.439 I gave my first lesson when I was sixteen. Yeah, 33 00:01:21.439 --> 00:01:23.560 I played golf with the members. You're better than they are, 34 00:01:23.599 --> 00:01:25.760 and they say, oh, hey, can you help me with this? 35 00:01:25.959 --> 00:01:27.680 And I just kind of made it a challenge to 36 00:01:27.719 --> 00:01:30.480 deliver a result. So I would say that my attitude 37 00:01:30.480 --> 00:01:34.439 towards the game splintered into more of a coaching path 38 00:01:34.599 --> 00:01:36.640 versus a playing path at a very very young age. 39 00:01:36.640 --> 00:01:38.879 And there was a multitude of Factorier's associated with that. 40 00:01:39.000 --> 00:01:41.519 But one was struggling with my own game, being a 41 00:01:41.560 --> 00:01:44.079 little bit undersized and falling behind the curve, and the 42 00:01:44.120 --> 00:01:46.000 other was hitting balls next to a guy like Jim 43 00:01:46.040 --> 00:01:48.280 Ferick every day and just seeing someone that was clearly 44 00:01:48.280 --> 00:01:48.920 better than you were. 45 00:01:54.040 --> 00:01:57.959 The joy of hutting yeah, right with Jeff Ritter, this 46 00:01:58.439 --> 00:02:02.840 is Golf Smarter. Welcome back to the Golf Smarter Podcast. 47 00:02:02.400 --> 00:02:06.040 Jeff Fred. So good to be back, my friend. 48 00:02:06.159 --> 00:02:08.280 Oh it is so great to have you back. Man. 49 00:02:09.000 --> 00:02:11.960 I went through the list. This is the twelfth appearance 50 00:02:12.000 --> 00:02:16.159 on the Golf Smarter Podcast for you, Is it really Yeah? Yeah, 51 00:02:16.199 --> 00:02:19.199 you've been You've been showing up here beating down my 52 00:02:19.280 --> 00:02:21.199 door notes the other way around. I've been beaten down 53 00:02:21.199 --> 00:02:24.000 your door to bring you back ever since like late 54 00:02:24.039 --> 00:02:24.960 twenty ten. 55 00:02:26.280 --> 00:02:27.639 Wow. Yeah, that's awesome. 56 00:02:27.919 --> 00:02:29.960 I've always had such a great time talking to you, 57 00:02:30.120 --> 00:02:34.319 and thank you. I'm connecting with your listeners and we've 58 00:02:34.319 --> 00:02:37.120 had some big life changes the last couple of years, 59 00:02:37.159 --> 00:02:39.719 and it was great to, you know, to get your 60 00:02:39.759 --> 00:02:41.520 email and get the invitation to. 61 00:02:41.439 --> 00:02:42.159 Be back on the show. 62 00:02:42.280 --> 00:02:44.159 Oh, thank you. Well, it's great to have you on 63 00:02:44.199 --> 00:02:46.319 because I feel like I get to brush up against greatness. 64 00:02:46.319 --> 00:02:50.759 Is as close as I'm going to get. Your brand 65 00:02:50.840 --> 00:02:55.800 is spectacular and just continues to grow. So let's just 66 00:02:55.879 --> 00:02:59.599 get started. What is going on with make the Turn Challenge? 67 00:02:59.680 --> 00:03:02.759 We will? You announced that it was coming up here 68 00:03:02.800 --> 00:03:06.000 on the podcast well over a year ago, and you 69 00:03:06.039 --> 00:03:09.360 gave us some hints to it. But now you're well 70 00:03:09.360 --> 00:03:10.120 into it, aren't you. 71 00:03:10.879 --> 00:03:11.639 Well, yeah, you know. 72 00:03:11.759 --> 00:03:14.560 I remember that show, and one of the things I 73 00:03:14.560 --> 00:03:17.000 always tell people is that when you declare what you're 74 00:03:17.039 --> 00:03:20.039 going to do to the world, not only helps you 75 00:03:20.080 --> 00:03:22.240 activate it, but it also makes you actually have to 76 00:03:22.240 --> 00:03:26.000 do it. So I remember putting it on that show, 77 00:03:26.120 --> 00:03:28.159 going gosh, I hope this whole thing can come together, 78 00:03:28.360 --> 00:03:32.800 And it really did in fantastic fashion because I think 79 00:03:32.840 --> 00:03:34.680 when we talked to you, I mean I'd only filmed 80 00:03:34.680 --> 00:03:38.639 like a pilot episode, and Golf was interested, and it 81 00:03:38.759 --> 00:03:40.800 just turned out to be something that was way bigger 82 00:03:40.800 --> 00:03:43.919 and better than even I could could have imagined. So basically, 83 00:03:43.960 --> 00:03:49.159 we filmed fifty video challenges in the areas of golf performance, mindset, 84 00:03:49.199 --> 00:03:51.520 fitness and nutrition, which are really the four pillars of 85 00:03:51.599 --> 00:03:55.240 performance that we like to coach at make the turn 86 00:03:55.240 --> 00:03:58.520 of what we now call MTT performance, and we submitted 87 00:03:58.560 --> 00:04:02.159 them to Golf Digest. They put about every single week 88 00:04:02.319 --> 00:04:10.000 on Tuesday is a challenge number last challenge of our series, 89 00:04:10.039 --> 00:04:13.560 so every single week for it, and then only put 90 00:04:13.560 --> 00:04:16.600 out a video on Golf DIGESV. It was actually pushed 91 00:04:16.600 --> 00:04:21.120 out by Condonast Magazine group and I went to AOL, Yahoo, 92 00:04:21.199 --> 00:04:24.199 Huffington Post, you know, everywhere the condonast magazine would push 93 00:04:24.240 --> 00:04:27.480 out digital content. It went and it really took off, 94 00:04:28.040 --> 00:04:31.120 and we found out that recently that it was the 95 00:04:31.199 --> 00:04:35.240 number one watch program on Golf Digest TV, if not 96 00:04:35.319 --> 00:04:38.519 for the whole year, at least for certain spots. The 97 00:04:38.639 --> 00:04:43.120 numbers were astronomical and Golf Died which was really cool. 98 00:04:43.120 --> 00:04:47.600 They actually let me do a weekly blog in association 99 00:04:47.680 --> 00:04:49.360 with each one of the videos, so there's always that 100 00:04:49.519 --> 00:04:52.279 story behind the story. So the tip is, you know, 101 00:04:52.360 --> 00:04:55.079 about one and a half to three minutes or the challenge, 102 00:04:55.120 --> 00:04:56.800 I should say, But then if you wanted to learn 103 00:04:56.800 --> 00:04:59.639 more about, you know, my inside perspective on where it 104 00:04:59.680 --> 00:05:01.680 came from from or what inspired me, you can actually 105 00:05:01.680 --> 00:05:03.480 go to a golfdis dot com. 106 00:05:03.759 --> 00:05:05.279 There's a blog section called the. 107 00:05:05.240 --> 00:05:08.480 Loop and you can go ahead and read all about it. 108 00:05:08.519 --> 00:05:10.839 So it's archive at golfdies dot com. 109 00:05:10.959 --> 00:05:12.600 Hill you have to do is click video search, make 110 00:05:12.639 --> 00:05:14.480 the turn, and any of your listeners can go ahead 111 00:05:14.560 --> 00:05:16.000 and watch them all and enjoy them. 112 00:05:16.360 --> 00:05:20.439 Well, Lis, it's been almost fifteen months since you were 113 00:05:20.519 --> 00:05:23.120 last on. Let's talk about some of the different challenges 114 00:05:23.160 --> 00:05:25.879 and explain what this actually means to people who've not 115 00:05:25.920 --> 00:05:26.839 heard about this yet. 116 00:05:27.319 --> 00:05:29.480 Yeah, I mean, you know, as a coach, you know 117 00:05:29.560 --> 00:05:31.800 a lot of times you're asked to create all these 118 00:05:31.879 --> 00:05:34.160 these how to tips or how to videos. You know, 119 00:05:34.240 --> 00:05:36.160 this is how you stop slicing it, this is how 120 00:05:36.160 --> 00:05:39.480 you stop topping and whatnot. And you know, I wanted 121 00:05:39.480 --> 00:05:41.680 to do something a little bit different, which really wasn't 122 00:05:41.720 --> 00:05:43.680 a perspective on how to do something. 123 00:05:43.759 --> 00:05:48.800 It was more of a. 124 00:05:46.720 --> 00:05:49.560 More of a nudge or a push or a means 125 00:05:49.600 --> 00:05:52.680 of activating people to go out and try something new. 126 00:05:53.399 --> 00:05:57.639 So from a golf performance based perspective, you know, we 127 00:05:57.759 --> 00:06:03.000 had drills associated with your perfect rhythm. From a mindset perspective, 128 00:06:03.040 --> 00:06:05.560 we had awareness exercises that we talked about in the 129 00:06:05.600 --> 00:06:08.199 past with the paper clips, which were designed to help 130 00:06:08.240 --> 00:06:10.879 you become more aware of when your attitude stinks, you know, 131 00:06:10.879 --> 00:06:13.040 and maybe that's going to help you on the golf 132 00:06:13.079 --> 00:06:16.560 course or off. For the nutrition challenges, when we had 133 00:06:16.560 --> 00:06:20.360 that called mind Over Menu, which was basically, you know, 134 00:06:20.480 --> 00:06:21.959 you get off the eighteenth hole and you go to 135 00:06:21.959 --> 00:06:24.040 the clubhouse and you're you're hungry and you're going to 136 00:06:24.079 --> 00:06:26.240 eat something. You know what can you actually order on 137 00:06:26.279 --> 00:06:29.000 the menu or what can you swap out on the 138 00:06:29.040 --> 00:06:33.360 menu to help you maintain your health goals, your weight 139 00:06:33.439 --> 00:06:36.000 loss goals, or you know, things that are important to 140 00:06:36.040 --> 00:06:37.839 you that you sometimes fall off the rails with just 141 00:06:37.839 --> 00:06:39.319 because you're starving. 142 00:06:39.360 --> 00:06:40.839 You're craving those carbs and whatnot. 143 00:06:41.040 --> 00:06:43.279 Yeah, right, give me, give me a load of fried 144 00:06:43.319 --> 00:06:44.480 food and some alcohol. 145 00:06:45.319 --> 00:06:46.439 You know, that's kind of. 146 00:06:46.360 --> 00:06:48.279 What happens, you because when people are on the course spread, 147 00:06:48.319 --> 00:06:51.560 they don't they don't drink enough water, they don't snack 148 00:06:51.600 --> 00:06:53.879 throughout their round, They get tired, they get thirsty, and 149 00:06:53.920 --> 00:06:56.040 all a sudden they hit the clubhouse and it's like, man, 150 00:06:56.439 --> 00:06:58.120 how fast can I get a pitcher of beer in 151 00:06:58.160 --> 00:07:02.120 amount of nachos? And you know, and I'm a guy, 152 00:07:02.279 --> 00:07:04.519 you know, and I like watching sports, and I like 153 00:07:04.600 --> 00:07:07.800 my occasional beer, and I like my occasional you know, 154 00:07:07.879 --> 00:07:10.000 nachos and whatnot. But the thing is is that people 155 00:07:10.160 --> 00:07:12.480 just you know, they they set themselves up to fail 156 00:07:12.560 --> 00:07:15.720 where those experiences happen way too often, you know. 157 00:07:15.759 --> 00:07:17.040 So we like to get people. 158 00:07:16.800 --> 00:07:19.040 To you know, set aside a day or two which 159 00:07:19.079 --> 00:07:20.680 is your cheap day, you know, sort of on a 160 00:07:20.680 --> 00:07:22.600 Saturday or Sunday, that's your golf day and that's sort 161 00:07:22.639 --> 00:07:23.319 of what you want to do. 162 00:07:23.360 --> 00:07:24.079 Hey, that's fine. 163 00:07:24.120 --> 00:07:26.279 But you know, if you're active and you're out there, 164 00:07:26.279 --> 00:07:29.240 and if you're traveling with your with your company, or 165 00:07:29.279 --> 00:07:32.079 you're with your family, or you know, you're just a 166 00:07:32.160 --> 00:07:34.920 busy guy or woman, and you know, life gets in 167 00:07:34.959 --> 00:07:36.240 the way. You know when to make sure that the 168 00:07:36.360 --> 00:07:40.079 choice that you're making don't get you spiraling down to 169 00:07:40.120 --> 00:07:42.879 the point where you're you're sluggish and you're you're unhappy, 170 00:07:42.920 --> 00:07:44.800 and you're gaining weight and poor energy, and you don't 171 00:07:44.800 --> 00:07:46.560 sleep well and you got inflammation. 172 00:07:46.160 --> 00:07:47.000 And on and on and on. 173 00:07:47.120 --> 00:07:49.800 So you know, the the Challenge series was kind of 174 00:07:49.839 --> 00:07:53.680 using golf as a tool for positive activation in the 175 00:07:53.720 --> 00:07:57.800 game or out, and every lesson was designed to to 176 00:07:57.879 --> 00:08:01.639 be there to help you learn something about yourself, to 177 00:08:01.680 --> 00:08:03.920 help you have more fun with the game, but also 178 00:08:03.959 --> 00:08:07.000 to uh to really give you some tools that we 179 00:08:07.000 --> 00:08:10.920 think can really help your lifestyle in every endeavor, even 180 00:08:11.000 --> 00:08:12.040 when you're not on the golf course. 181 00:08:12.439 --> 00:08:14.279 Well, that's part of the reason why I've always loved 182 00:08:14.319 --> 00:08:17.120 to talk to you, because it's not just swing mechanics 183 00:08:17.120 --> 00:08:21.439 with you. 184 00:08:19.360 --> 00:08:21.600 No, it's not, you know, And the thing is that 185 00:08:21.639 --> 00:08:24.600 with our with our brand, you know, I'm sort of 186 00:08:24.639 --> 00:08:28.639 the the chief ambassador behind the movement so to speak. 187 00:08:28.680 --> 00:08:31.519 You know, I conjured up the the concept a few 188 00:08:31.600 --> 00:08:33.720 years ago. But you know, everything that I do comes 189 00:08:33.720 --> 00:08:37.279 from me really just wanting to create a brand that 190 00:08:37.279 --> 00:08:39.559 that keeps me on point and makes me want to 191 00:08:39.600 --> 00:08:41.200 be the best I can be. 192 00:08:41.519 --> 00:08:44.000 And you know, I had a. 193 00:08:43.279 --> 00:08:46.440 History in fitness, not as a coach, but as a 194 00:08:46.480 --> 00:08:49.320 participant where my life was really transformed by some some 195 00:08:49.399 --> 00:08:52.480 key people. So fitness became part of you know, my 196 00:08:52.600 --> 00:08:54.960 life and what I like to infuse into my coaching. 197 00:08:55.000 --> 00:08:55.679 Of course, I'm. 198 00:08:55.559 --> 00:08:58.000 Married, you know, a nutrition coach, you know, so the 199 00:08:58.080 --> 00:09:00.639 nutrition component, you know, became part of my lifestyle. And 200 00:09:00.679 --> 00:09:03.600 then spend a lot of time with the fantastic friend 201 00:09:03.679 --> 00:09:05.960 of mine. His name is Chris Doris. He's a Fortune 202 00:09:05.960 --> 00:09:08.039 one hundred and five hundred leadership coach. He's worked with 203 00:09:08.080 --> 00:09:10.960 PGA tour players and whatnot, and you know, all of 204 00:09:11.000 --> 00:09:15.840 these mindset topics that we've gone over over the years 205 00:09:15.840 --> 00:09:17.960 have come from Chris. So, you know, make the term 206 00:09:18.000 --> 00:09:22.039 became you know, golf performance, which is my especialty mindset, fitness, 207 00:09:22.240 --> 00:09:24.360 you know, and nutrition. But we always like to say, 208 00:09:25.120 --> 00:09:28.679 you know, however good you think you can be, you know, 209 00:09:28.720 --> 00:09:30.159 we believe that through. 210 00:09:30.000 --> 00:09:31.679 Good coaching, you know, maybe you can be even a 211 00:09:31.720 --> 00:09:32.279 little bit better. 212 00:09:32.279 --> 00:09:36.519 So we're all about raising the bar, increasing expectations, and 213 00:09:36.799 --> 00:09:41.360 then creating a strategy to take concepts that are inherently 214 00:09:41.440 --> 00:09:46.480 complex and make them simple and doable and sustainable and 215 00:09:46.559 --> 00:09:51.039 really get you excited about prospects for you on the 216 00:09:51.039 --> 00:09:51.559 golf course. 217 00:09:51.639 --> 00:09:57.360 Raw, it's fabulous. So what is the future now that 218 00:09:57.440 --> 00:10:01.639 you've been doing this for fifties seventy weeks. 219 00:10:01.919 --> 00:10:05.600 Yeah, well it's it's exciting. So it's not the end 220 00:10:05.600 --> 00:10:08.399 of the line at all. So Golf Die Just is 221 00:10:08.720 --> 00:10:12.519 really excited about the success of the series and this 222 00:10:12.639 --> 00:10:15.200 first series, I mean it was it was a hard one, Fred, 223 00:10:15.240 --> 00:10:19.399 because you know golf digests, you know, they've never filmed 224 00:10:19.440 --> 00:10:22.159 fifty of anything for one one problem. If you go 225 00:10:22.159 --> 00:10:23.720 to Golf Die Just TV, they have a lot of 226 00:10:23.759 --> 00:10:26.559 different really great series that they that they run, but 227 00:10:26.639 --> 00:10:28.879 a lot of them are you know, ten episodes or 228 00:10:28.919 --> 00:10:31.679 fifteen episodes, and it's just you know, it's it's a 229 00:10:31.720 --> 00:10:32.360 cost issue. 230 00:10:32.399 --> 00:10:33.799 It just takes a lot of Yeah. 231 00:10:33.840 --> 00:10:35.159 Oh yeah, video is expensive. 232 00:10:36.240 --> 00:10:37.360 Yeah, it takes a lot of time, it takes a 233 00:10:37.360 --> 00:10:40.120 lot of money. It's difficult to get locations for extended periods. 234 00:10:40.159 --> 00:10:41.879 So you know what I did is I said, hey, 235 00:10:42.279 --> 00:10:44.320 this is what I want to do. I know it's ambitious, 236 00:10:44.840 --> 00:10:46.679 but if I if I can pull it off, will. 237 00:10:46.480 --> 00:10:49.000 You run it? Of course they said yes. So this 238 00:10:49.080 --> 00:10:50.399 first one was sort of all on me. 239 00:10:50.480 --> 00:10:54.519 I hired the video crew, I wrote all the challenges, 240 00:10:54.879 --> 00:10:58.519 I secured all the locations, was able to define some 241 00:10:59.000 --> 00:11:01.360 sponsors to help some for what we did, so we 242 00:11:01.440 --> 00:11:05.600 kind of went big and yeah. So now Golf Digest 243 00:11:06.279 --> 00:11:09.159 they're excited about talking about, you know, creating an offshoot 244 00:11:09.679 --> 00:11:12.799 of the video challenge series and doing something else that's 245 00:11:12.799 --> 00:11:16.840 still within the the MTT genre. So it's all about 246 00:11:16.960 --> 00:11:19.279 building the brand and you know, sort of being that 247 00:11:19.440 --> 00:11:23.360 lightning rod for personal activation. So that's the first thing 248 00:11:23.399 --> 00:11:25.159 which is exciting. So I guess I got to get 249 00:11:25.159 --> 00:11:27.840 working on what's going to be next there. And then 250 00:11:27.879 --> 00:11:29.519 the other thing that you and I talked about was 251 00:11:29.559 --> 00:11:33.080 the fact that we recently became. 252 00:11:32.879 --> 00:11:34.679 Partners with the Golf Channel. 253 00:11:34.720 --> 00:11:40.480 So the Golf Channel has decided to get into the 254 00:11:40.519 --> 00:11:45.080 Golf instruction slash growing the game business so to speak, 255 00:11:45.120 --> 00:11:48.360 you know, And they're not doing it by trying to 256 00:11:48.360 --> 00:11:51.080 create a standardized, you know, methodology on how to coach. 257 00:11:51.120 --> 00:11:54.399 But what they've done is they've identified. 258 00:11:54.320 --> 00:11:58.759 Some key coaches and some key locations throughout North America 259 00:11:58.879 --> 00:12:02.679 that they want to partner with, being business with and 260 00:12:02.720 --> 00:12:05.320 try and grow the game with. So coming Masters Week, 261 00:12:06.799 --> 00:12:09.440 people that watch Golf Channel programming are going to start 262 00:12:09.480 --> 00:12:14.240 seeing a rollout of a new initiative called Golf Channel Academy. 263 00:12:14.440 --> 00:12:16.879 And they had a show called Golf Channel Academy. 264 00:12:16.960 --> 00:12:18.639 Yeah, I was gonna say, that's not a new initiative 265 00:12:18.639 --> 00:12:19.759 that's been around for a while. 266 00:12:19.639 --> 00:12:21.360 Right, Yeah, that's that's the TV show. 267 00:12:21.399 --> 00:12:24.120 But the Golf Channel Academy now is the actual hands 268 00:12:24.159 --> 00:12:28.399 on academy experience that people throughout North America can can 269 00:12:28.440 --> 00:12:31.559 engage in. So right now, I think they've got about 270 00:12:31.960 --> 00:12:34.480 forty locations by Master's Week, I think they're going to 271 00:12:34.519 --> 00:12:38.360 have about fifty locations. As you look globally, in the 272 00:12:38.440 --> 00:12:40.519 next five years, they're projected to do as high as 273 00:12:40.559 --> 00:12:41.879 one hundred and fifty locations. 274 00:12:41.879 --> 00:12:45.039 But base these are This isn't like an online initiative 275 00:12:45.080 --> 00:12:48.799 or an app initiative. This is a physical presence. Sign 276 00:12:48.919 --> 00:12:51.960 up and go go to the golf the academy itself. 277 00:12:52.320 --> 00:12:54.200 That's right, you know, So basically. 278 00:12:54.559 --> 00:12:56.759 That's a good brand to put the name on. That'll 279 00:12:56.759 --> 00:12:57.879 get a lot of interest. 280 00:12:58.360 --> 00:12:58.600 Yeah. 281 00:12:58.720 --> 00:13:03.720 So, so basically, our our MTT Performance Academy here in 282 00:13:03.720 --> 00:13:07.200 Pebble Beach is a Golf Channel academy, So it is 283 00:13:07.240 --> 00:13:11.679 a brand within a brand concept. The Golf Channel is 284 00:13:11.720 --> 00:13:14.960 going to help us with marketing and distribution. We have 285 00:13:15.120 --> 00:13:18.879 a territory right now which hits most of northern California, 286 00:13:19.039 --> 00:13:21.600 so people that are in our region are going to 287 00:13:21.639 --> 00:13:24.480 start learning more about MTT at Poppy Hills, learning more 288 00:13:24.519 --> 00:13:27.360 about our staff, and we're going to have the interest 289 00:13:27.759 --> 00:13:31.080 in support of the Golf Channel to be able to 290 00:13:31.200 --> 00:13:34.840 create a product that's honestly better than we could do 291 00:13:35.000 --> 00:13:37.399 with our own resources. You know, it takes it takes 292 00:13:37.399 --> 00:13:39.480 a lot to do something really special, and the Golf 293 00:13:39.559 --> 00:13:41.759 Channel wants to do something special, so they're trying to help, 294 00:13:42.559 --> 00:13:46.159 you know, good coaches and great locations elevate their game, 295 00:13:46.240 --> 00:13:50.200 so to speak, with the Golf Channel and NBC style resourcing. 296 00:13:50.320 --> 00:13:53.759 So it's a pretty bold move. There's a gentleman named 297 00:13:53.759 --> 00:13:59.360 Todd Wilson who's the CEO of Golf Channel Academy, and his. 298 00:14:01.240 --> 00:14:03.240 Sort of history and business comes from NASCAR. 299 00:14:03.320 --> 00:14:08.519 He's actually the CFO of NASCAR and operates within a brand, 300 00:14:08.559 --> 00:14:15.120 within a brand strategy where franchises have territories throughout North America. 301 00:14:15.200 --> 00:14:18.159 So basically we're doing the same thing with golf instruction here. 302 00:14:18.240 --> 00:14:21.279 So the great thing is is that, you know, what 303 00:14:21.320 --> 00:14:23.679 we're doing is just going to keep getting better. You'll 304 00:14:23.679 --> 00:14:27.440 start seeing me more involved with Golf Channel programming. I've 305 00:14:27.440 --> 00:14:29.799 already done a bunch of videos that have already appeared 306 00:14:29.799 --> 00:14:31.200 on shows like Less and Team Live. 307 00:14:31.600 --> 00:14:32.159 Might have an. 308 00:14:32.039 --> 00:14:36.200 Opportunity here soon, hopefully to host one of those programs. 309 00:14:36.840 --> 00:14:40.600 The Golf Channels launching a new digital magazine this spring 310 00:14:40.639 --> 00:14:42.200 as well, and I was lucky enough to get the 311 00:14:42.240 --> 00:14:44.000 cover of that first digital issue. 312 00:14:44.039 --> 00:14:46.000 So yeah, so. 313 00:14:46.279 --> 00:14:50.279 It helps to be handsome, I. 314 00:14:50.360 --> 00:14:51.120 Tell you what I mean. 315 00:14:51.759 --> 00:14:56.080 I've really been so fortunate to just get a great 316 00:14:56.080 --> 00:14:59.960 response from dies in Golf Channel, and you know, it's 317 00:15:00.080 --> 00:15:01.960 kind of like the whole you know, twenty year overnight 318 00:15:01.960 --> 00:15:02.519 success for it. 319 00:15:02.639 --> 00:15:04.799 I mean, I remember my sure, you know, you know, 320 00:15:04.879 --> 00:15:06.759 none of this would have happened if you didn't meet Kate. 321 00:15:08.440 --> 00:15:11.519 She will definitely tell you that. For sure. 322 00:15:12.480 --> 00:15:13.600 I'm going to tell you that too. 323 00:15:14.200 --> 00:15:17.039 Every idea that I think is mine obviously comes from her. 324 00:15:23.080 --> 00:15:23.279 You know. 325 00:15:23.320 --> 00:15:26.759 My first article in Golf Diedist was April of twenty fourteen, 326 00:15:27.080 --> 00:15:29.559 and no, excuse me, April two thousand. 327 00:15:30.039 --> 00:15:31.840 Yeah, okay, April and April of. 328 00:15:31.759 --> 00:15:35.240 Two thousand was my first Artiflin Golf Dinist. And it 329 00:15:35.240 --> 00:15:36.679 was just a little one pager. It was at the 330 00:15:36.720 --> 00:15:38.000 back of the magazine, you know. 331 00:15:38.080 --> 00:15:40.480 But what was it about. 332 00:15:41.960 --> 00:15:44.720 It was a pitching story. 333 00:15:44.879 --> 00:15:47.080 Of course, I knew you would remember. You always remember 334 00:15:47.080 --> 00:15:48.559 your first Yeah it was it. 335 00:15:48.519 --> 00:15:51.440 Was a picture, Yeah, absolutely, it was a picture. 336 00:15:52.840 --> 00:15:53.879 It was a pitching story. 337 00:15:54.240 --> 00:15:56.679 And it was just all about, you know, being able 338 00:15:56.720 --> 00:16:01.000 to better control distance and rhythm and get some predictable 339 00:16:01.080 --> 00:16:03.120 length out of your shots inside of one hundred yards. 340 00:16:03.159 --> 00:16:05.720 But you know, I had worked as a coach for 341 00:16:05.759 --> 00:16:07.360 the Golf Digest schools. 342 00:16:08.480 --> 00:16:09.559 About two years prior. 343 00:16:09.679 --> 00:16:11.919 And the thing is is that you know, when you 344 00:16:11.960 --> 00:16:13.759 work for the Golf Digest schools, it doesn't mean at 345 00:16:13.799 --> 00:16:15.759 all that you're going to get in Golf Digest magazine. 346 00:16:15.799 --> 00:16:17.399 That's just not how they how they do it right. 347 00:16:17.600 --> 00:16:19.840 So you could work for the Golf Digist schools forever 348 00:16:19.879 --> 00:16:24.080 and never get in the magazine. But I really wanted 349 00:16:24.080 --> 00:16:27.320 to do that. So I had written like forty story 350 00:16:28.679 --> 00:16:31.600 you know, ideas down, you know, with a short paragraph 351 00:16:32.159 --> 00:16:35.000 sentence or two on what the story was about. And 352 00:16:35.039 --> 00:16:37.279 I sent them to GoF Digest and I didn't hear 353 00:16:37.279 --> 00:16:39.600 anything back. And then I called and I didn't hear back. 354 00:16:39.600 --> 00:16:40.919 And then I said, Hey, I'm gonna come up and 355 00:16:40.960 --> 00:16:42.960 visit you guys, you know, knock on the door and 356 00:16:43.000 --> 00:16:44.440 you know, poke around a little bit. So I went 357 00:16:44.519 --> 00:16:48.240 up there and really, just through you know, persistence, I 358 00:16:48.240 --> 00:16:52.399 got them to cave and pick one and that story 359 00:16:52.440 --> 00:16:54.120 went in. And of course, you know when you get 360 00:16:54.159 --> 00:16:56.799 your first magazine story, you go out to like, you know, 361 00:16:56.840 --> 00:16:59.960 the grocery store, and then you show up with no grocery, 362 00:17:00.159 --> 00:17:02.519 you know, the checkout line and you got like twenty magazines, 363 00:17:02.600 --> 00:17:05.680 you know, and the lady behind the checkout counter is like, oh, 364 00:17:05.880 --> 00:17:06.119 you know. 365 00:17:06.079 --> 00:17:08.160 Would you happen to be in this magazine? 366 00:17:08.160 --> 00:17:11.079 And you're like, oh yeah, maybe, uh I think so possibly. 367 00:17:11.160 --> 00:17:12.440 Then you like flip to the back and You're like, 368 00:17:12.480 --> 00:17:14.920 there it is, but I'm but anyway, that was that 369 00:17:14.960 --> 00:17:17.440 was how the whole thing, the whole thing started, and 370 00:17:18.559 --> 00:17:21.039 you know, I just kind of realized that, you know, 371 00:17:21.079 --> 00:17:24.039 you got to you gotta be persistent, and just because 372 00:17:24.519 --> 00:17:26.880 someone says no, it doesn't mean that it's not good 373 00:17:27.079 --> 00:17:30.640 or valuable. So I never got discouraged when I sent 374 00:17:30.720 --> 00:17:33.000 something out and nothing came back. I just did it 375 00:17:33.000 --> 00:17:35.400 because I loved it, and I kept on spreading it 376 00:17:35.440 --> 00:17:37.680 around and making relationships. So it's really just kind of 377 00:17:37.680 --> 00:17:39.799 cool to, you know, talk about this with you and 378 00:17:39.839 --> 00:17:43.319 think back to the first story and then you know, 379 00:17:43.319 --> 00:17:45.599 back then, if you would have told me that, you know, 380 00:17:45.680 --> 00:17:48.000 later in my career, I'd be spending you know, fifty 381 00:17:48.119 --> 00:17:51.200 consecutive weeks on golf Digest dot com and be doing 382 00:17:51.400 --> 00:17:53.599 series with success that we did, and then have these 383 00:17:53.599 --> 00:17:56.440 other opportunities and then you know, moving to go you know, 384 00:17:56.519 --> 00:17:59.759 the Golf Channel and NBC. I mean, you know, I'm 385 00:17:59.759 --> 00:18:02.039 a lucky guy and it's just so fun to be 386 00:18:02.039 --> 00:18:04.799 able to get up every day and do stuff like this. 387 00:18:04.920 --> 00:18:07.759 I mean right now, I mean, I'm working, I'm talking 388 00:18:07.759 --> 00:18:10.640 to Fred Green, you know, and I love it. You know, 389 00:18:10.720 --> 00:18:13.000 so I'm happy to be here, and you know, hopefully 390 00:18:13.079 --> 00:18:16.279 we can give some awesome stuff to your listeners today 391 00:18:16.279 --> 00:18:18.640 and get him excited about you know everything. 392 00:18:19.200 --> 00:18:22.480 Well, it's you know, it's one thing to you know, 393 00:18:23.079 --> 00:18:25.119 spend all that time, and you said you're lucky, and 394 00:18:25.599 --> 00:18:29.119 there's no question there's luck involved with this, but you 395 00:18:29.119 --> 00:18:31.559 you know, it's the ten thousand hours thing too. You've 396 00:18:31.599 --> 00:18:34.839 worked very, very hard at it, and I'm sure that 397 00:18:35.000 --> 00:18:39.079 you're the envy of many golf instructors, but you have 398 00:18:39.240 --> 00:18:41.279 this innate sense of how to make it work. And 399 00:18:41.319 --> 00:18:44.519 a lot of people are just you know, they're golf 400 00:18:44.519 --> 00:18:47.039 instructors and because they were good at golf when they 401 00:18:47.039 --> 00:18:48.799