Speaker 1: This is Pet Life Radio. Let's Talk Pets.
Speaker 2: Hello, pet lovers, welcome to Best Stats for Pets. I'm
your show host Michelle Burn and what a great show
I have for you today. So sit back, stay tuned,
and we'll be right back.
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Speaker 4: Let's talk pets on Petlife Radio dot com.
Speaker 2: Welcome back everyone. I'd like to welcome Joe greatly. He
is the CEO and co founder of Pet's Best Life
and he has a fascinating story to tell you about
himself and you're not gonna believe what he invented. It's amazing.
Welcome Joe, Welcome to Best Bets for Pets.
Speaker 5: Well, thank you, thank you for having me very much. Michelle.
It's a pleasure and honor to be on your program.
Speaker 2: Oh, thank you so much. So tell us a little
bit about yourself, because you invented something that just about
every pet parent has heard of.
Speaker 5: Well, that's right. I was very fortunate. I actually grew
up on a small farm here in Missouri, so I
started taking care of animals before I started going to school.
And so along the way I got introduced to many animals,
fed many animals, earned three degrees from colleges of agriculture
across the country, basically, and then I worked for the
federal government for eighteen years. I don't learn very fast.
It took me that long to learn enough to get
out and do some things on my own. And so
in nineteen ninety six, we have two sons, my wife
and I. We've now been married almost fifty two years.
It will be fifty two within less than a mine.
And so we had these two samoid dogs. Our two
sons each had one absolutely gorgeous dogs, very very good dog.
But they had one big problem called halatosis or bad bread.
And so this went on for quite a while, and
they were really bad. They would make people leave the
deck of our house if they were visited, and the
dogs came up. So my wife got this idea that
since I had been managing research for eighteen years for
the federal government, that you know, virtually by the staff
of my fingers, I could solve this problem. Well, I
had no idea how to solve the problem, or so
I thought. It turned out that I got some really
good help from our dentist. He did some research for
me at the dental library and gave it to me,
and I went through that picked out a few things
that that looked like they'd possibly be helpful, and a
couple of things that I knew from my background and
the egging community, and we put that together and I
started giving it to the two dogs, and I learned
really quickly, like the first day, that I could start
a fight on demand. All I had to do was
put one bowl out and the fight was on. So
I didn't do that anymore. I gave him two bulls.
And so we're going along here, and I'm really doing
this trying to make sure I get my wife settled
down and get some things, and more interest in doing
that actually than thinking that I was going to solve
a problem. But about two weeks later, maybe a little
less Judy came to me one morning. She said, you
know how much better Ivan's breath is? And I said, well, no,
not really. So I went over to the door and
called the dogs that They came running up, and I
gave them some the material that I'd put together, and
my gosh, smelled their breath and we had them about
seventy five percent cleaned up. And so we took that
and started running with it. And about that time, the
federal government called and said we had to move back
to Washington, DC area, and I had not a real
good idea, probably to tell me I have to do something,
so I actually fired Uncle Sam in response, and we
had nothing. We just had this crazy idea about this Petrie,
and we went off and did our best with it,
got a board certific but Mary nutritionists to look at
it and help us with it a little bit, and
we started off. And we went three years without any income,
which isn't exactly ideal. But all of a sudden it
started taking off like crazy, and we went to a
trade show in Long Beach. I think it was a
predecessor to super Zup, but I'm not positive. And we
went there with a goal that we wanted to come
back with fifty thousand dollars for US orders. That was
two months of production capacity for us. We went out there.
A guy we had helping us wrote to we don't
know how many three four dozen people and told him
he was working for this little company, had a great product,
they should combined business. That marketing resulted in having people
around the ten foot booth on three sides three and
fool beat for three days, and we came back with
one hundred and fifty thousand dollars worth of orders for
what is known as Greenies.
Speaker 2: Yes, who doesn't know about Greenies?
Speaker 5: Yeah? I mean if you're walking through a PetSmart or
pet Supplies Plus or a pet Co today, you are
going to see greens. I can guarantee that.
Speaker 4: Now.
Speaker 5: We sold it in two thousand and six to Mars.
We had a tremendous run. Everything this kind of went
right for us during that period practically, and we had
a five year stretch where we grew at seventy percent
per quarter.
Speaker 2: But she didn't stop.
Speaker 5: No, no, no, So.
Speaker 2: Your latest invention is longevity fifteen.
Speaker 5: That is correct. We've had a little interlude that we
also did yummy combs on that, but that's not for now,
but longevity fifteen is very I find very very interesting, Michelle.
This is something that I think people ought to write
down on a little piece of paper and stick it somewhere,
because I think you going to see the name of
Stephanie VN. Watson. She is a veterinarian and an epidemiologist,
and she worked for the US Navy for a while
and was doing research farm and she through her research
came up with a C fifteen molecule that is absolutely amazing.
It now has met the criteria to be an essential
fatty acid. That's the first one in ninety years or
since Omega three and sixes came out. And it has
some properties that are really interesting, like three times the
benefits cellular benefits as Omega threes. And it's also looking
like it's not fully proven, but looking like that it
really is a nutritional deficiency in virtually all mammals, including
humans and dogs. And that work was done on dolphins.
Stephanie has through her work and supplementing the diets of
dolphins as dolphins living about eighty percent No, you didn't
tear me wrong, that's eight zero percent.
Speaker 2: Increase in their lifespan.
Speaker 5: Yes, Wow, and that's why the main longevity fifty. And
she's worked on this project for over twenty years now,
and just back in March twenty fifth, actually, Simon and
Schuster came out with a book and it is called
The Longevity Nutrient. I wish I could show it to you.
It says the unexpected fat that holds the key to
healthy aging, and that healthy aging is basically mammalian wide.
And so there's really some powerful science going on in
this and what's interesting to me. And they have spent
a lot of years at university studying and stuff. But
in these years that she's been working on it, there
are forty patents issues and over one hundred peer reviewed
papers on the C fifteen molecule, which is the basis
for both a human product and our longevity fifteen for dogs.
Now the human product is called fatty fifteen. You can
find it at fattyfifteen dot com. I've been on it
for a year. I have been sleeping much better. My
wife has been on it and she has better stamina.
And we had a sad incident, very sad to me.
I had a very very good Australian shepherd. She was
only four years old. And apparently it came from a
line of dogs that have a gene that allows causes
whatever these dogs to get mouth cancer. And I had
to put her down a couple of months ago. With
that dog was amazing. The vet said that last spring
that she thought if Tilly lived until August, that would
probably be about as good as I could expect. I
started giving her a C fifteen and we kept her
until March of this year, so we got about another
eight or nine months out of the dog. But unfortunately
I don't pay her anymore. So that's kind of the
basis in the background for this. I'll let you take
the lead of where you want to go from here.
Speaker 2: So fatty fifteen. Okay, when I first read this, I'm
not a scientist by any means. First thing I thought
is fatty fifteen. It reminds me of when you're in
college and you gained the resh of fifteen. So it's
a good way to remember it, you know, faty fifteen.
But what does it it helps? I know it helps
for text salls and tissues, and it's good for aging.
How does it do that in a simple way so
that all of us that are not scientists can understand.
Speaker 5: Yeah, I didn't do any the science on this myself.
Doctor Nbatson has done that, and her husband is retired
from the Navy and he works with her now and
he is a medical doctor, so it's a pretty powerful team.
But you know what it does is it really helps
keep the cells membrane around the cell stronger and healthier,
so the cells live longer. And if the cells live longer,
then the animal, be a person's dog or whatever, has
the opportunity to also live longer. It's interesting because I
worked primarily when I was with the SDA with oil seeds,
and so mostly oils will go rampted after a time,
but this C fifteen, it's a lipid or an oil
type material, does not seem to be susceptible to becoming ransom,
which is what typically happens with oils and joey you
have to stabilize them some. With this, it's actually a
powder and it's very stable on its zone and it's
resistant to this it's called lepid peroxidation or ransidity. It
has no smell, basically none of a fishy smell or
anything like that, has virtually no taste, and it's a
white powder, so it has some pretty good physical properties
that are pretty easy to work with. That it has
really powerful scientific components that are associated with.
Speaker 2: All right, we're going to take a short break and
we'll be right back.
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Speaker 2: Welcome back everyone. We're talking to Joe Greatly. He is
the CEO and co founder of Longevity fifteen. So we've
talked a lot about the science of how longevity fifteen works.
How do you introduce it to your dog and how
do you decide if your dog needs it? Is it
good for elderly dogs, dogs that have ailments, dogs that
are maybe prone to What about if their breed is
just prone to certain medical issues with long heevity fifteen
help like, for instance, you know shepherds have a lot
of hip issues. Spaniels tend to have ear problems. You know,
can it be helpful for something like that?
Speaker 5: We don't have all the answers on that, but the
general answer is for everything that we've tested, we have
gotten good results in terms of longevity, the dog being
able to live longer, and maybe more important to me
is to not just live longer, but live with a
much better quality of whys.
Speaker 2: Okay, so I have a question for you, and I
know you don't have all the answers. Nobody ever does
with science. There's always, you know, other circumstances. Let's take
boxers for example. So boxers typically don't live a really
long life. They generally have lived about nine years old.
If you had your boxer and started your dog on
longevity fifteen when it was young, could that possibly increase
the dog's lifespan?
Speaker 5: Yes, I think the probability is very good that that
would occur. Michelle. We haven't been in long enough to
have every breed test and everything, but from the data
that I have seen, I would feel quite confident in
saying that virtually any breed, but the ones that have
shorter lifespans or have particular issues, that this can help.
It will help in those kind of cases. In the
vast majority of cases. I am just very impressed by
the molecule and what it does is, as I said
while ago, three times the cellular benefits that omegas have.
And we all know how important omegas are. So it
does that. It just makes the cells stronger, and it
kind of helps the bad cells repair themselves, is what
the science is showing. And it allows its cells to
be more energized, and that's very important. And two and
so this cellular benefit really has the opportunity for long
term health improvements in terms of quality. And I believe
in terms of how long a dog can live. And
I know the best example I can give is the
one I was telling you about a while ago, where
our offsie shepherd lived about nine months longer than the
best thought that she would.
Speaker 2: Well, that's all, he's good news and their dog can
live longer. How do you how should you introduce longevity
fifteen to your dog? How do you dose it?
Speaker 5: Okay? Yeah, we basically for when back up a half
a step here, for fatty fifteen for humans, that is
a pure molecule material. There is virtually nothing added to
it other than the capsule to hold it. Dogs are
a little differently because we've got to figure out how
we make them consume the product. So we put some
good palatability enhancers that make it taste good for the
dog in there so they will eat it. And we
put a little fiber in with it so that we
can share the product. It comes in a little sachet
and we size the sachets for five different weight categories
of dogs, so we can meter this material to the
dog at the rate that the dog needs for the
weight that it is to get the right amount in
there that they can actually do what it's supposed to
do without giving it more than it needs to have.
So metering is very important. Feeding for the right weight
size the dogs is very important too. So that's that's
kind of the way it is. It is a very fine,
almost powdery like material that comes in a little sashet packet,
and we just say feed it at meal time.
Speaker 2: At meal time, okay, and when one to day. Is
this something that you should check with your vet? I
know most of the time people will always say check
with your beat because you never know. But or is
this Patty fifteen is so good and so beneficial for
your dog that good for all dogs?
Speaker 5: I would always say check with your vet. Before you
do virtually anything very good. I would be very confident
to basically say that I don't have any evidence that
is not good for any dog. But I don't have
any factual bass actually to say that, but what I
have seen has been very, very positive.
Speaker 2: That's incredible. Tell us a little bit about yummycombs.
Speaker 5: Okay, yeah, you get me on my other topic of
great interest. So when we sold Greenies and phil Pockets
to Mars, we have a five year non compete, so
Judie and I couldn't do anything in the pet Aina
during that time, and so we were growing so fast that
I had ideas, but I didn't have time to implement them.
So after we were able to get back in and
start doing some things in the per Aina, I had
this idea that I wanted a product that would do
three things for dogs that I think are this super important. First,
there is this almost an epidemic level of gum disease
amongst dogs these days. Eighty percent of dogs over the
age of three have some farm of gum disease. If
you calculate that out, that means that we have fifty
four million out of eighty nine point seven million dogs.
They're suffering from gum type diseases. So that's number one.
Second one is there's always dogs that are a doping
and choking or having foul obstructions or something like that.
I wanted something that would address that and help that issue.
And third, we all know that a lot of dogs
overweight and because that can shorten the dog's life, you know,
two three years, it's because they're overweight and the quality
of life. And so I was able to be very blessed,
be honest with you. I was thinking about these things
and how I could put that together in one product.
And I also love dried fruit like apples and peaches
and cherries and things like that. And I have about
eighty trees. And I was out mowing one day and
our dog at the time was running alongside the tractor
with me, and there's a few bees buzzing around my
head and I'm just totally out of the blue sky
had this brilliant idea that if I would take a
shape that if you would think about a hockey puck
being wide and flat, and then you take that and
make it hexagonal, and then on the top side of
that we put basically cells like in a honeycomb and
the bottom side too, and that allows us to do
many things. There are ten firsts and yummy combs that
have never been done before with the dog treat. Probably
the most impressive one from my perspective is we were
able to have independent, third party, three board certified dentists
run a study clinical study for us, and we were
able to remove twenty six percent of hardened targer from
dog's teeth. Interesting fact that went along with that. I
was driving to work with one morning. I had the
radio on, but I wasn't really paying much attention. All
of a sudden I heard somebody talking about gum disease.
My eyes or ears perked up, and the gentleman who
was on, I don't know whether he was a vet
or not, but he was obviously in the Pederina said
it's impossible for a treat to ever remove targer from
a dog's teeth. And sixty days later we had proven
that we could actually take off about twenty six percent
of tartar from teeth and that stuff was hardened on
the teeth because we just took dogs from our people's
homes and had them bring them in and ran the
tests and things on it. We also got a forty
five percent improvement in fresh breath, and so we've kind
of got that one. Then we went on we've got
four innovations in yummy combs that deter the dog from gulping,
and they also helped deter breaking the material down into
soluble material that the dog doesn't get choked on it
that way, So there's four innovations there. Then on the
nutrition side, I would say that we have some of
the best nutrition out there today. Easily, we've reversed the
protein to star Tracio, which I think is very important,
twenty fold, so we are delivering forty four percent protein
and yummy combs and less than seven percent starch.
Speaker 2: It's that's really exciting, especially since most pet parents will
try to brush their dog's teeth, but it's always a challenge.
And I remember back when my doggies are now on
doggy Heaven, but prior to that, I remember it was
always a battle. And you know, we did the annual cleanings,
which always made me nervous because they have to be
put under no vets. Are always careful do all the
blood work, but still I don't like to do that.
But it's hard to keep their teeth clean even with
the brushing. And years and years ago before all this
great stuff was invented, I remember using a vet taught
me to use hoofs, and I don't like the idea,
but it cracked my dog's tooth. Then I went to
the doggy dentist. So having yummy combs available for pet
parents is fabulous.
Speaker 5: And greenies, yeah, Michelle, I really appreciate you talking about
the broken tooth, because we do something else that I
don't know if anybody else in the head Areena is doing.
We actually measure and prescribe the hardness of yummy combs
because we want it hard enough to scrape calculus off
or target, whichever you want to call it. But we
don't want it's so hard that we're going to break peace.
So I have what I call my interstate rule for
that minimum speed minimum hardness is forty five speed limit
upper is seventy and that's a rock wall hardness measure.
It's used in steel all the time, and we measure
it and keep that yummy combs product in that range
so that we can do those things that I haven't
seen anybody else be able to conquer those yet. And
We've been very blessed to be able to come up
with that, and then we do one of the thing
with the U the obstructions. We have an ingredient in there.
We call it slick Them. It's a secret sauce of ours.
But it's amazing stuff because with water or saliva wetting
a Yummy Coombs piece, in less than fifteen seconds, it
gets lubricated. Basically, it gets very very slick. And the
natural reaction to a doll with something and it's sloat
is the cough, so it will normally if they're the
peace lodged, it will just come flying out of the
mouth or it can slide down into the stomach. But
the gastric uses worked it dissolve it quickly there too,
so in thirty five minutes it's basically a softened and
on its way to dissolving and digesting.
Speaker 2: Oh fantastic. Where can people find out more and where
to buy Longevity fifteen and Yummy Coombs.
Speaker 5: They're both on our website petspestlife dot com and it's
available in stores. Yummy Coombs are available Pets Smart Pets
Supplies plus Amazon, Chewy, a number of independent pet stores
and Vet clinics, So that's more widely. We're just getting
Longevity launched. It's going into pet smart this fall. It
is on coming on Amazon real soon and on Chewy also,
so we're working that. We have some distributors not only
in the United States, but we have them in Canada also,
and so the best place to get information. I will
actually give people Michelle three things to look at on
this and the fourth one would be the book if
you want to do that, the Longevity nutrients. But if
you go on the website wwwpattyfifteen dot com that is
a commercial site for purchasing Batty fifteen for human use.
Then there's another website is discover fifteen dot com that's
the science behind the product. And then we have a
site Longevity fifteen dot com.
Speaker 2: Say you get plenty of information, Okay, I have a
question for you just as we're running. We're running a
little bit out of time, but one quick question. How
long would you like to see dogs live? Because average
is about it varies, but average is about like what
twelve to sixteen? Yes, I mean I would wouldn't mind
my dogs living the same lifetime as myself. I don't
know if that's ever going to happen. But what would
you like to see dogs gain another five years?
Speaker 5: At least? If we could get dogs to live another
five years on average, I would be very pleased with
the results, because you know, if you think about that,
in dog life, that's about thirty five years of human
life equivalent. So that's that's where I would about five
years would be very good my perspective. I think it
makes a lot of people happy. I love dogs very much.
I am not real fond of cleaning up pee and
poop from puppies. I like to play with the puppies,
but I don't like the other end of that, so
having to do it fewer times is attractive to me.
I tell people for many and the years now that
the Good Lord willing, I kind of plan to live
to be about one hundred and fifty, and I have
good geens. My wife makes me eat pretty well, and
science is increasing the time we can live very much,
and longevity fifteen is going to be a very very
important part of that. From my perspective, I think over
the next decade or so you're going to hear a
great deal about See fifteen. I have been privy to
some of the research that's going on that Stephanie is
doing and seeing the results, and they will shock your
boots right off your body.
Speaker 2: Well, I'm happy to hear that. Thank you so much
for coming on Best Bets for Pets and sharing this
amazing information anytime.
Speaker 5: Glad to do it, Michelle, Thank you for having me,
and hope that everyone has gotten a little something out
of here, even if it's just a few little nit pickets,
so that you can put in your basket and grow
your knowledge about dogs and how to treat them as
a win from my perspective.
Speaker 2: Well again, thank you so much.
Speaker 5: You have a great day.
Speaker 2: Thank you too, Bye bye bye bye. I hope everyone
enjoyed the show that was Joe greatly. He is the
CEO and co founder of Longevity fifteen and there's a
plethora of information in this show, so hope you listen
well or hey, listen to it again. Who isn't all
about living long or living better? Right for us and
our fur babies. I want to thank my audience for
listening to Best Bets for Pets for all these years.
Thank you so much. Thank you to my guest show
Ratley for coming on the show. Thank you to my
cat crew Dennis, Charlotte, Mollie, thank you to Little Chloe
that was my tester for Longevity fifteen and of course
a huge thank you to my producer Mark Winter. This
show would not be the same without them. Thank you
so much, Mark, and remember you never know what we'll
have next. On Best Bets for Pets, Let's
Speaker 4: Talk bets every week on demand only on Petlife Radio
dot com