WEBVTT 1 00:00:00.760 --> 00:00:04.360 You're listening to Later with Moe Kelly on demand from 2 00:00:04.440 --> 00:00:06.000 KFI AM six forty. 3 00:00:06.879 --> 00:00:09.000 It's Later with Mo Kelly and We're gonna go Beyond 4 00:00:09.000 --> 00:00:10.320 the box Score with Jackie Ray. 5 00:00:10.519 --> 00:00:13.160 We're live everywhere on the iHeartRadio app. 6 00:00:13.439 --> 00:00:15.839 And some time ago, I think it was during the 7 00:00:15.880 --> 00:00:20.039 show Hey Otani, just before the show Hey Otani, controversy 8 00:00:20.120 --> 00:00:23.640 if you will, I said, and Jackie Ray said that 9 00:00:24.120 --> 00:00:28.199 we're probably going to go down this gambling path within 10 00:00:28.239 --> 00:00:31.000 the next three sixty five days. And since then, which 11 00:00:31.000 --> 00:00:33.719 is still less than a year ago, we've gone down 12 00:00:33.759 --> 00:00:36.359 that path a few times with a few players. John 13 00:00:36.399 --> 00:00:40.880 tay Porter was banned from the NBA, but we also said. 14 00:00:40.679 --> 00:00:42.159 There's probably more out there. 15 00:00:43.359 --> 00:00:46.159 Come to find out that the investigation which led to 16 00:00:46.240 --> 00:00:49.719 the banning of John tay Porter from the NBA has 17 00:00:49.799 --> 00:00:54.079 now at least publicly been revealed that it included other players. 18 00:00:54.159 --> 00:00:58.439 Terry Rozier, formerly with the Charlotte Hornets, he was under investigation. 19 00:00:58.600 --> 00:01:04.319 He's given no but he was being investigated for underperforming, 20 00:01:04.680 --> 00:01:09.959 possibly limiting minutes, possibly sending signals that he would have 21 00:01:10.159 --> 00:01:14.159 decreased minutes on a given game in particular. Now, no 22 00:01:14.319 --> 00:01:18.879 formal charges were levied and no specific acts of wrongdoing 23 00:01:18.920 --> 00:01:21.359 were pointed at Rose. So let me just take this 24 00:01:21.560 --> 00:01:24.480 a step back in Jackie Ray, what does this say 25 00:01:24.599 --> 00:01:27.760 to you when there are more players being investigated that 26 00:01:27.840 --> 00:01:30.640 we're not even aware of aside. 27 00:01:30.280 --> 00:01:31.400 From we told you so. 28 00:01:31.920 --> 00:01:35.519 Uh, that's the first thing, and it's just a very 29 00:01:35.680 --> 00:01:38.599 deep rabbit hole when you're talking about gambling. One of 30 00:01:38.640 --> 00:01:41.280 the things about this story that I find interesting is 31 00:01:41.879 --> 00:01:44.799 the potential of him sending signals which means he can 32 00:01:44.840 --> 00:01:47.280 go out there, he can play his game regular and 33 00:01:47.319 --> 00:01:50.239 then to you or I who are unaware of these signals, 34 00:01:50.239 --> 00:01:53.000 we won't know what's going on. Maybe he just scratched 35 00:01:53.040 --> 00:01:55.200 his ear or something just for example. I'm not sure 36 00:01:55.200 --> 00:01:57.599 what they are, but it just if there's a level 37 00:01:57.799 --> 00:02:01.400 of you would have to really to more jobs in 38 00:02:01.439 --> 00:02:04.760 the league, probably every league, with people just sitting around 39 00:02:05.200 --> 00:02:07.760 and watching players to try to see if there's anything 40 00:02:07.840 --> 00:02:09.800 off in their game. On top of that, you would 41 00:02:09.840 --> 00:02:12.400 have to have different people in the locker room when 42 00:02:12.479 --> 00:02:16.400 somebody's complaining about soreness or tightness in their foot or 43 00:02:16.400 --> 00:02:18.439 in their leg, just to make sure you have to 44 00:02:18.520 --> 00:02:20.280 have some sort of checks and balance on that, which 45 00:02:20.319 --> 00:02:23.080 obviously these things that I'm saying, they're not going to happen. 46 00:02:23.319 --> 00:02:26.080 So I'm not entirely sure what the fix is for this, 47 00:02:26.479 --> 00:02:29.719 but we knew the second. We live in a capitalistic society. 48 00:02:29.759 --> 00:02:31.240 I don't have to know how many times I have 49 00:02:31.280 --> 00:02:33.800 to say this. When you live in a capitalistic society 50 00:02:33.840 --> 00:02:37.000 where money goes first, then just know people will do 51 00:02:37.080 --> 00:02:39.520 whatever they can to get it. People who have a 52 00:02:39.520 --> 00:02:41.400 lot of it will do whatever they can to get 53 00:02:41.439 --> 00:02:41.960 more of it. 54 00:02:42.080 --> 00:02:43.080 And that's what we're saying. 55 00:02:43.560 --> 00:02:46.120 For those who don't follow betting, we're talking about, at 56 00:02:46.159 --> 00:02:48.120 least on a small level, prop bets. You can have 57 00:02:48.120 --> 00:02:50.919 a prop bet that Terry Rozier is going to get 58 00:02:51.360 --> 00:02:54.719 fewer than five assists tonight. And if Terry Rozier, sorry 59 00:02:54.719 --> 00:02:56.080 to pick on him, but he's in the story. If 60 00:02:56.159 --> 00:02:58.919 Terry knows that, well, I can make a lot of money. 61 00:02:58.919 --> 00:03:01.599 If I send a signal that my foot is bothering 62 00:03:01.639 --> 00:03:03.960 me and I may not play as many minutes as 63 00:03:04.000 --> 00:03:08.319 I usually would as a starter, then yes, he's not 64 00:03:08.360 --> 00:03:11.000 gonna get his five assists in a given game. 65 00:03:11.360 --> 00:03:14.080 To add on to that, though, people need to understand, yes, 66 00:03:14.120 --> 00:03:16.919 we've seen athletes fall down with these major injuries and 67 00:03:16.919 --> 00:03:19.479 you can tell immediately like they've torn in achilles or 68 00:03:19.520 --> 00:03:22.159 something like that. But if you have soreness in your 69 00:03:22.159 --> 00:03:25.840 elbow or soreness, there's no way that a trainer's going 70 00:03:25.919 --> 00:03:28.199 to be able to say you're not sore, go back 71 00:03:28.240 --> 00:03:29.840 out there and play. You just have to take the 72 00:03:29.879 --> 00:03:32.280 player's word for it. So there's no rectifying that. 73 00:03:32.719 --> 00:03:35.199 And also there are little tricks that athletes can do 74 00:03:35.319 --> 00:03:38.639 beyond that. You could legitimately tweak your ankle and then 75 00:03:38.680 --> 00:03:42.039 be asked to go back to a locker and get 76 00:03:42.080 --> 00:03:44.360 treatment on it, which is going to take a large 77 00:03:44.520 --> 00:03:47.479 portion of the game. And now you're working within the 78 00:03:47.520 --> 00:03:50.159 confines of the rules. You're not doing anything wrong. But 79 00:03:50.240 --> 00:03:54.360 if you sent an advanced signal, that's how people get paid. 80 00:03:54.680 --> 00:03:56.639 Now there are two questions here, I think for a 81 00:03:56.680 --> 00:04:00.719 reasonable person, the first question is is what we're watching 82 00:04:00.879 --> 00:04:05.400 legitimate competition top to bottom, in other words, where the 83 00:04:05.919 --> 00:04:10.479 results of games being tweaked, or is this just individual 84 00:04:10.560 --> 00:04:13.960 players who may be involved on various levels to make 85 00:04:14.000 --> 00:04:16.120 themselves individually more money. 86 00:04:16.519 --> 00:04:18.759 So again, I think when you really go down this 87 00:04:18.839 --> 00:04:21.439 rabbit hole, that's a great question. I think that when 88 00:04:21.439 --> 00:04:25.399 you're talking about investigation, specifically investigations like these, where the 89 00:04:25.480 --> 00:04:27.680 premise is we want to make sure that we let 90 00:04:27.720 --> 00:04:30.000 the public know what's going on and that we're getting 91 00:04:30.000 --> 00:04:31.959 in front of it because we want to protect the 92 00:04:32.040 --> 00:04:34.360 integrity of the league and we want you to know, 93 00:04:34.399 --> 00:04:37.439 as the fans, that we are always above board. 94 00:04:37.720 --> 00:04:39.120 That's a great smoke screen. 95 00:04:39.959 --> 00:04:43.720 In my opinion, that is a fantastic, fantastic smoke screen, 96 00:04:43.959 --> 00:04:47.839 because in reality, where there is smoke, there's always fire. 97 00:04:48.279 --> 00:04:50.959 And so again, this is not just players who want 98 00:04:51.000 --> 00:04:54.160 more money. These are always going to be coaches, owner, 99 00:04:54.199 --> 00:04:57.000 everybody wants more money. So the question it should always 100 00:04:57.040 --> 00:04:59.600 be at the forefront mind is is this just the 101 00:04:59.680 --> 00:05:00.879 sac official lamp? 102 00:05:01.240 --> 00:05:02.480 Is that what we're seeing right now? 103 00:05:02.560 --> 00:05:04.800 Let's let's get this distraction over here so we can 104 00:05:04.839 --> 00:05:07.079 tell you, oh, but we would. 105 00:05:06.959 --> 00:05:11.240 Never It doesn't always have to be the players. 106 00:05:11.279 --> 00:05:13.800 It could be someone who's a trainer, someone who just 107 00:05:13.879 --> 00:05:18.279 has inside information as to a player's status. Look, I'm 108 00:05:18.279 --> 00:05:20.800 not even absolving members of the media. I've been in 109 00:05:20.839 --> 00:05:23.879 locker rooms. I know if someone's gonna go Sometimes before 110 00:05:23.879 --> 00:05:25.480 we gave back in the day when I was doing 111 00:05:25.680 --> 00:05:29.600 beat reporting. So there's no telling to your point, how 112 00:05:29.680 --> 00:05:32.079 deep the rabbit hole goes. If we shouldn't just say 113 00:05:32.439 --> 00:05:34.959 this is conspiracy because there are a lot of folks 114 00:05:34.959 --> 00:05:38.319 with a lot of information who could choose to monetize it. 115 00:05:38.759 --> 00:05:39.560 That's my concern. 116 00:05:39.879 --> 00:05:42.519 But when you have that many people again, times are 117 00:05:42.560 --> 00:05:45.279 getting harder and harder and harder financially for a lot 118 00:05:45.360 --> 00:05:48.600 of people. So to your point, as a reporter, in 119 00:05:48.680 --> 00:05:50.879 some of these rooms, we're making the bare minimum. I 120 00:05:50.920 --> 00:05:53.560 know sometimes, especially for those of us who are on air, 121 00:05:53.959 --> 00:05:56.000 it looks like we're rolling in the dough. Trust me 122 00:05:56.040 --> 00:05:59.120 when I tell you that we are not. So when 123 00:05:59.160 --> 00:06:02.040 you see people who and you build these relationships with players, 124 00:06:02.120 --> 00:06:04.160 I can't even tell you how many times somebody has 125 00:06:04.160 --> 00:06:07.360 said something to me privately that I haven't shared publicly 126 00:06:07.560 --> 00:06:09.600 because you don't want to damage that relationship. 127 00:06:09.759 --> 00:06:11.040 Now, if they share something with. 128 00:06:10.959 --> 00:06:13.279 Me privately that I don't have to share it publicly, 129 00:06:13.519 --> 00:06:15.560 but I can make that work for me financially. 130 00:06:16.480 --> 00:06:18.639 What are we talking about? So that rabbit hole is 131 00:06:18.680 --> 00:06:19.839 going to go very very deep. 132 00:06:20.680 --> 00:06:23.439 I might as well make another prediction here that I 133 00:06:23.439 --> 00:06:26.399 think is going to come true, that the NBA is 134 00:06:26.720 --> 00:06:29.680 the NBA specifically, I'm not talking about baseball, not talking 135 00:06:29.680 --> 00:06:33.079 about football, just the NBA. The NBA is going to 136 00:06:33.120 --> 00:06:40.160 have another major gambling slash betting scandal before the end 137 00:06:40.279 --> 00:06:43.519 of twenty twenty five. I hope I'm wrong, but I 138 00:06:43.560 --> 00:06:44.439 don't think I will be. 139 00:06:45.199 --> 00:06:45.279 No. 140 00:06:45.680 --> 00:06:47.040 Look, I'm going to up the Annie. 141 00:06:47.160 --> 00:06:50.920 I'm gonna say we'll have another betting scandal by the 142 00:06:51.040 --> 00:06:51.639 end of May. 143 00:06:52.519 --> 00:06:57.319 Oh wow, oh wow. In other words, before the end 144 00:06:57.319 --> 00:06:57.920 of this season. 145 00:06:58.199 --> 00:07:02.439 Yes, m hmmm mmm. I said it. Y'all write it down, 146 00:07:02.800 --> 00:07:03.360 you know, And I. 147 00:07:03.759 --> 00:07:07.279 Can't say that you'd be wrong, if only because folks 148 00:07:07.399 --> 00:07:09.560 get a little too loose and a little too complacent 149 00:07:09.600 --> 00:07:12.680 and comfortable. And even though these investigations are going on, 150 00:07:12.959 --> 00:07:16.079 you know, some knucklehead out there who may be a 151 00:07:16.199 --> 00:07:20.040 legitimate representative or just a friend of a representative of 152 00:07:20.079 --> 00:07:23.439 a player using their inside information to get rich, and 153 00:07:23.439 --> 00:07:24.560 then it all falls apart. 154 00:07:24.879 --> 00:07:27.600 Yep, Terry might even do Nino Brown and say if 155 00:07:27.639 --> 00:07:28.439 I'm going down. 156 00:07:29.920 --> 00:07:32.360 With me, that's a new Jack City reference. You got 157 00:07:32.360 --> 00:07:34.160 to pull back just for that. 158 00:07:35.199 --> 00:07:39.800 Or were you not head of the narcotics consort him 159 00:07:40.079 --> 00:07:45.399 the Mersey bloody CMB. Yes, I could not hear you. 160 00:07:45.399 --> 00:07:47.480 What you please speak up mister Brown. 161 00:07:47.920 --> 00:07:51.480 Yes, I was a member, but I was forced into 162 00:07:51.480 --> 00:07:52.360 this way of life. 163 00:07:52.600 --> 00:07:55.000 Hey look, I've been dealing drugs ever since I was 164 00:07:55.000 --> 00:07:55.839 twelve years old. 165 00:07:56.399 --> 00:07:59.879 See, I didn't have the chances that you had, Miss Hawking. 166 00:08:00.600 --> 00:08:02.879 I wasn't born with a silver spoon in my mouth, 167 00:08:03.480 --> 00:08:04.720 Miss Hawkins. 168 00:08:05.639 --> 00:08:07.879 And I wanted to get out, but they threatened to 169 00:08:07.920 --> 00:08:08.480 kill my mother. 170 00:08:08.720 --> 00:08:10.720 Who are you talking about, mister Brown? 171 00:08:11.079 --> 00:08:17.439 What day they look at it? Kaarem ac Bah? That's right, 172 00:08:17.480 --> 00:08:18.959 the educated brother from the bank. 173 00:08:19.279 --> 00:08:21.839 He's the real head of the CMB, the Brays behind 174 00:08:21.839 --> 00:08:24.319 the whole thing. I told you this thing is marking 175 00:08:24.360 --> 00:08:27.759 a needle Brown, and I got a list of whole 176 00:08:28.759 --> 00:08:31.560 in the court order in the court now on the 177 00:08:31.560 --> 00:08:34.399 other side of New Jack City, Jack Uary. When we 178 00:08:34.440 --> 00:08:36.960 come back, let's talk about the super Bowl. Yes we 179 00:08:37.000 --> 00:08:39.679 can say it's the super Bowl. We're not promoting any product, 180 00:08:40.080 --> 00:08:41.440 so we don't have to call it the Big Game 181 00:08:41.480 --> 00:08:45.759 the super Bowl this Sunday and State Farm and other 182 00:08:45.960 --> 00:08:49.919 insurance advertisers are really pulling back on their ad spend. 183 00:08:50.200 --> 00:08:51.960 We'll see what that's about when we come back. 184 00:08:52.639 --> 00:08:56.200 You're listening to Later with Moe Kelly on demand from 185 00:08:56.320 --> 00:08:57.879 KFI Am six forty. 186 00:08:58.000 --> 00:09:00.639 We're continuing to go beyond the box score with Jackie 187 00:09:00.720 --> 00:09:05.120 Ray and Super Bowl Sunday is coming this weekend. And 188 00:09:05.279 --> 00:09:08.919 State Farm, the insurance company which has received a lot 189 00:09:08.960 --> 00:09:14.039 of bad publicity lately concerning its management of insurance policies 190 00:09:14.600 --> 00:09:18.000 against the backdrop of the fires in California, and also 191 00:09:18.440 --> 00:09:23.080 State Farm. They have not one, but multiple members of 192 00:09:23.120 --> 00:09:25.399 the Kansas City Chiefs who are playing in the Super 193 00:09:25.399 --> 00:09:29.559 Bowl as endorsers of State Farm. You would think that 194 00:09:29.600 --> 00:09:32.279 they'd be spending goog gobs of money on this Super 195 00:09:32.279 --> 00:09:35.000 Bowl like they would any other super Bowl. But State 196 00:09:35.039 --> 00:09:38.039 Farm and other insurance providers they're not going to spend 197 00:09:38.039 --> 00:09:40.159 any money on the Super Bowl. They're pulling all their ads. 198 00:09:40.440 --> 00:09:42.679 Why do you think that is as an outsider at 199 00:09:42.720 --> 00:09:44.559 least Jackie Ray, well. 200 00:09:44.399 --> 00:09:47.360 State Farm specifically, it's just a bad look to be 201 00:09:48.000 --> 00:09:52.399 in the biggest sports stage. And we here in California 202 00:09:52.440 --> 00:09:54.759 we still are talking very very very bad about them. 203 00:09:55.120 --> 00:09:57.600 So just for the optics, it's a good idea. 204 00:09:57.679 --> 00:09:57.840 Now. 205 00:09:57.879 --> 00:10:01.879 They did say that they had I thought about at 206 00:10:01.960 --> 00:10:05.559 least considered moving away from the Super Bowl before the fires, 207 00:10:05.840 --> 00:10:08.000 but then once the fires happened and that's what kind 208 00:10:08.000 --> 00:10:11.200 of solidified it. But I think because the fires solidified it, 209 00:10:11.399 --> 00:10:15.039 I think this just speaks to the nature of the 210 00:10:15.039 --> 00:10:18.360 insurance game as a whole right now, because it's unfair 211 00:10:18.399 --> 00:10:20.879 to me, and this is just my soap box, and 212 00:10:20.879 --> 00:10:23.360 I'm a stand on it. It's unfair to me that 213 00:10:23.399 --> 00:10:27.559 they're spending billions of dollars on advertising, but they don't want. 214 00:10:27.440 --> 00:10:30.039 To help people get their homes fixed. So I think 215 00:10:30.120 --> 00:10:30.360 if I. 216 00:10:30.360 --> 00:10:34.720 Go, wait, don't run by that. Okay, okay, let's talk 217 00:10:34.759 --> 00:10:35.120 about that. 218 00:10:35.159 --> 00:10:40.480 Because State Farm alone last year spent one billion dollars 219 00:10:40.480 --> 00:10:44.840 in advertising, A billion dollars, right that could have rebuilt 220 00:10:44.879 --> 00:10:45.519 a lot of houses. 221 00:10:45.559 --> 00:10:46.879 I'm just trying so your premium. 222 00:10:46.919 --> 00:10:49.039 And this is the argument that I have always had 223 00:10:49.039 --> 00:10:51.960 with insurance because I've had to use my car insurance 224 00:10:51.960 --> 00:10:54.440 and I've gone for I think the last time I 225 00:10:54.440 --> 00:10:56.320 had an accident, I had gone for twelve years and 226 00:10:56.399 --> 00:10:58.159 never had an accident, and then I have, and I've 227 00:10:58.159 --> 00:11:00.840 been paying insurance this whole time, and then I want 228 00:11:00.840 --> 00:11:02.240 to go get my car fixed and they're like, oh, 229 00:11:02.279 --> 00:11:03.200 we're not going to cover it. 230 00:11:03.240 --> 00:11:04.000 Are you kidding me? 231 00:11:04.159 --> 00:11:05.840 If I would have just put that money that I 232 00:11:05.879 --> 00:11:08.399 was spending giving you into my savings. I could have 233 00:11:08.399 --> 00:11:10.679 paid for it myself out of pocket, no problem. And 234 00:11:10.720 --> 00:11:12.519 so this is the problem I think a lot of 235 00:11:12.559 --> 00:11:14.440 us have with insurance. It's like, what are we really 236 00:11:14.480 --> 00:11:17.399 paying for? Are we paying you for these great advertisements? 237 00:11:17.480 --> 00:11:19.360 I love the guy that plays Jake from State Farm 238 00:11:19.480 --> 00:11:22.080 said to him because I like him, you know, But 239 00:11:22.240 --> 00:11:25.200 the original guy was an actual employee for State Farm 240 00:11:25.399 --> 00:11:27.399 that wasn't making the kind of money that he was. 241 00:11:27.440 --> 00:11:31.159 Because this is a trained actor, you know, So he's right. 242 00:11:31.840 --> 00:11:35.000 The first guy was great. But what are we paying for? 243 00:11:35.080 --> 00:11:37.960 Are we paying for your advertisement or are we paying 244 00:11:38.000 --> 00:11:40.480 for you to ensure our homes? Because now in the 245 00:11:40.559 --> 00:11:44.000 dawn of social media, you can still get these advertisers out. 246 00:11:44.039 --> 00:11:45.919 You can get the word out so people will buy 247 00:11:45.960 --> 00:11:48.039 your insurance, and you have a brand's name. 248 00:11:48.080 --> 00:11:49.639 Now everyone knows State Farm. 249 00:11:49.840 --> 00:11:52.320 You don't have to spend billions of dollars on advertisement 250 00:11:52.399 --> 00:11:55.000 just to turn around and rob the people who pay 251 00:11:55.039 --> 00:11:55.679 for insurance. 252 00:11:55.759 --> 00:11:58.919 And this is a California story because State Farm is 253 00:11:58.960 --> 00:12:04.200 the largest insurance of both property and cars here in California. 254 00:12:04.600 --> 00:12:06.600 Yes, I have State Farm boo. 255 00:12:07.960 --> 00:12:11.039 Let me ask you this though, talking about these commercials. 256 00:12:11.080 --> 00:12:16.600 There are other commercials which may be quasi political controversial. 257 00:12:16.799 --> 00:12:20.039 I know that Robert Kraft, the owner of the New 258 00:12:20.120 --> 00:12:25.480 England Patriots, has this anti hate, anti semitism, quasi political 259 00:12:26.200 --> 00:12:29.679 ad that they're running during the Super Bowl. I wonder, 260 00:12:29.840 --> 00:12:31.879 because the NFL used to try to stay away from 261 00:12:31.919 --> 00:12:34.919 all that, Now they're seemingly more embracing that. 262 00:12:35.399 --> 00:12:36.360 Why do you think that. 263 00:12:36.320 --> 00:12:39.120 Is Well, I'm definitely not going to give the right 264 00:12:39.120 --> 00:12:40.759 answer to that right now. I think we have more 265 00:12:40.759 --> 00:12:43.360 of it because it's needed. We live in a time 266 00:12:43.480 --> 00:12:46.360 right now where hate lead is leading the way. So 267 00:12:46.559 --> 00:12:49.320 I think anybody who is against hate has the money 268 00:12:49.320 --> 00:12:53.440 to do an advertisement that is anti hate, no matter 269 00:12:53.480 --> 00:12:57.240 what it is, anti LGBTQ, anti black, We have all 270 00:12:57.279 --> 00:12:59.879 these hateful sentiments that I think, if you have the 271 00:13:00.080 --> 00:13:03.039 money to do an advertisement like that, kudos to you, 272 00:13:03.200 --> 00:13:04.120 go ahead and do that. 273 00:13:04.320 --> 00:13:05.320 It's needed right now. 274 00:13:06.080 --> 00:13:08.679 I've also noticed, and maybe you've noticed it as well. 275 00:13:09.039 --> 00:13:13.519 I don't know there is the same clamor by companies 276 00:13:13.559 --> 00:13:15.720 to advertise during the Super Bowl when they know, like, 277 00:13:15.759 --> 00:13:18.039 wait a minute, we can get millions of views of 278 00:13:18.039 --> 00:13:21.080 our ad online. We don't need to spend all these 279 00:13:21.120 --> 00:13:24.480 all these dollars for one day because most of the 280 00:13:24.519 --> 00:13:26.159 people have seen the ads before they can get to 281 00:13:26.159 --> 00:13:28.679 the actual Super Bowl. And just because you have all 282 00:13:28.720 --> 00:13:31.559 those eyeballs on that one day. I don't know if 283 00:13:31.600 --> 00:13:34.720 it has the same impact today as it did maybe 284 00:13:34.720 --> 00:13:37.000 ten to fifteen years ago with the advent of YouTube. 285 00:13:37.399 --> 00:13:39.600 Absolutely, because you know, a couple of years ago, the 286 00:13:39.679 --> 00:13:41.559 big well, I don't even say a couple of years ago. 287 00:13:41.679 --> 00:13:44.559 For the the longest time, if your team didn't make 288 00:13:44.559 --> 00:13:47.039 the Super Bowl, you were only watching for the commercials 289 00:13:47.080 --> 00:13:50.279 because advertisers went all out on their commercials. 290 00:13:50.320 --> 00:13:51.639 They were funny, they were witty. 291 00:13:51.679 --> 00:13:54.480 Dorito's actually had a competition where people would make their 292 00:13:54.480 --> 00:13:56.799 own commercials and those would appear in the Super Bowl. 293 00:13:57.000 --> 00:13:58.960 But guess what happened, like four or five years ago, 294 00:13:59.399 --> 00:14:01.559 all those marcials came out like a day before the 295 00:14:01.600 --> 00:14:02.480 Super Bowl on. 296 00:14:02.360 --> 00:14:03.600 YouTube on YouTube. 297 00:14:03.879 --> 00:14:06.559 So now, if your team's not in it, and this 298 00:14:06.600 --> 00:14:08.320 is a crazy thing, I always go to a Super 299 00:14:08.360 --> 00:14:10.720 Bowl party. If my team is not in it, I 300 00:14:10.720 --> 00:14:14.919 can tell you nobody's watching that game. We han't drinking games. 301 00:14:15.000 --> 00:14:18.000 We we might be watching to see who dropped the ball. 302 00:14:18.240 --> 00:14:20.679 Last time I went to a drinking a Super Bowl party. 303 00:14:20.840 --> 00:14:22.799 We had to call each other by football name, so 304 00:14:22.799 --> 00:14:24.559 we were and if you didn't, you had to take 305 00:14:24.559 --> 00:14:27.120 a shot. So we're playing games, we're not really paying 306 00:14:27.159 --> 00:14:29.799 attention enough that you're going to speak to us as consumers. 307 00:14:29.840 --> 00:14:34.879 The party is the whole point exactly, Not the game, right. 308 00:14:35.080 --> 00:14:40.840 Not the commercials. The party is the point. Jackie Ray, 309 00:14:40.919 --> 00:14:42.799 you did it again. I appreciate you coming on with 310 00:14:42.879 --> 00:14:46.279 your insight. I was kind of a disappointed over the 311 00:14:46.320 --> 00:14:51.440 weekend to see by women's USC basketball team lose to Iowa. 312 00:14:51.480 --> 00:14:54.919 Was I mean, come on, come on, I know, boo, 313 00:14:56.120 --> 00:14:57.039 you know, I know it was. 314 00:14:57.080 --> 00:15:00.320 Hyped because it was Caitlin Clark's jersey retire fronment. 315 00:15:00.639 --> 00:15:02.519 But this is supposed to be the year for the Trojans, 316 00:15:02.639 --> 00:15:03.200 supposed to do it. 317 00:15:03.759 --> 00:15:05.039 Shout out to Asia Wilson. 318 00:15:05.279 --> 00:15:07.960 She got her jersey retired as well, so I want 319 00:15:07.960 --> 00:15:10.279 to shout her out too, because she getting your jersey 320 00:15:10.320 --> 00:15:12.519 retired while you're still in your prime is a big deal. 321 00:15:12.799 --> 00:15:15.720 Oh a huge deal. Jack Ray, will talk to you 322 00:15:15.759 --> 00:15:16.159 next week. 323 00:15:16.519 --> 00:15:17.320 Talk to you next week. 324 00:15:18.000 --> 00:15:21.600 You're listening to Later with Moe Kelly on demand from 325 00:15:21.679 --> 00:15:25.480 KFI AM six forty KFI. 326 00:15:26.240 --> 00:15:28.720 AM six forty, We're live everywhere in the iHeartRadio app. 327 00:15:29.039 --> 00:15:33.559 And I said last year when Beyonce even dropped her 328 00:15:33.600 --> 00:15:37.000 first single prior to the album dropping of Cowboy Carter, 329 00:15:37.159 --> 00:15:42.320 her Country air quotes country album, I said, this is 330 00:15:42.360 --> 00:15:45.759 to get her a Grammy for Album of the Year, 331 00:15:46.480 --> 00:15:49.759 any country awards that she might have won along the 332 00:15:49.799 --> 00:15:53.799 way or secondary. She had never won Album of the 333 00:15:53.879 --> 00:16:00.039 Year and this album, Cowboy Carter was specifically designed for 334 00:16:00.159 --> 00:16:03.360 that purpose. She seemingly could not win Album of the 335 00:16:03.440 --> 00:16:06.480 Year as an R and B artist or as a 336 00:16:06.519 --> 00:16:09.720 pop artist. She's been nominated in all sorts of categories. 337 00:16:09.759 --> 00:16:11.639 We'll get into that she was nominated, like think of 338 00:16:11.639 --> 00:16:16.240 eleven categories. She went home with three gramophones last night. 339 00:16:16.320 --> 00:16:18.200 I dipped in and dipped out of the show. I 340 00:16:18.279 --> 00:16:20.519 really wasn't all that into it because most of the 341 00:16:20.559 --> 00:16:23.080 music doesn't appeal to me, so it doesn't have the 342 00:16:23.080 --> 00:16:27.240 same type of the lore. But I knew that people 343 00:16:27.240 --> 00:16:30.320 were going to be moaning and complaining today as like, oh, 344 00:16:30.399 --> 00:16:33.559 that wasn't a country album, or she didn't deserve to win. 345 00:16:33.799 --> 00:16:36.600 And it's the same conversation every year. You have no 346 00:16:36.720 --> 00:16:41.360 idea how the Grammings work. If you asked the question, 347 00:16:41.600 --> 00:16:45.679 how does she get eleven nominations, Well, learn the process. 348 00:16:46.679 --> 00:16:49.960 The people who are voting members, and that's basically everyone 349 00:16:50.320 --> 00:16:56.840 in the Beyonce Camp for professional camp, from producers, writers, 350 00:16:56.840 --> 00:17:02.240 fellow artists. They can vote on these different categories. That 351 00:17:02.320 --> 00:17:05.480 should say, submit songs in these different categories, and the 352 00:17:05.519 --> 00:17:07.759 top five vote getters they can vote in those for 353 00:17:07.839 --> 00:17:14.160 the nominations. Are your nominees name recognition alone. It makes 354 00:17:14.160 --> 00:17:16.720 it very easy, or I should say easier to get 355 00:17:17.000 --> 00:17:21.279 a nomination in the Grammys as opposed to other award shows. Yes, 356 00:17:21.359 --> 00:17:23.119 I worked in Grammys a long time ago, but certain 357 00:17:23.160 --> 00:17:27.400 things have not changed. If you are organized within your 358 00:17:27.599 --> 00:17:31.400 group of people, your stable, you can almost guarantee yourself 359 00:17:31.640 --> 00:17:35.680 a nomination. Most young artists don't know how the business works. 360 00:17:35.720 --> 00:17:38.440 They don't know how the Grammys work. As far as 361 00:17:38.480 --> 00:17:42.400 Cowboy Carter getting into the country categories the Grammys, and 362 00:17:42.480 --> 00:17:44.920 it started when I was there. Actually, they started these 363 00:17:44.920 --> 00:17:48.799 nomination committees which would make sure that the records were 364 00:17:48.839 --> 00:17:51.480 and the music was placed in the proper categories as 365 00:17:51.519 --> 00:17:54.559 best they could. I remember there was this rap group 366 00:17:54.759 --> 00:17:58.559 called Bone Thugs and Harmony and they had the sing 367 00:17:58.599 --> 00:18:00.400 song type of rap, and those are real quick questions 368 00:18:00.480 --> 00:18:03.480 like is it more music, is it more like R 369 00:18:03.519 --> 00:18:03.920 and B? 370 00:18:04.799 --> 00:18:05.839 Or is it more like rap? 371 00:18:05.880 --> 00:18:09.519 And because of those discussions, they broaden certain categories. I 372 00:18:09.519 --> 00:18:12.440 think they have like melodic rap performance now as a 373 00:18:12.480 --> 00:18:15.839 direct result of those types of conversations. The point is 374 00:18:15.839 --> 00:18:19.279 the Grammys they try as best they can to categorize 375 00:18:19.480 --> 00:18:24.319 music with the available categories. And I'm quite sure the 376 00:18:24.359 --> 00:18:29.359 conversation took place between whatever luminaries on these Grammy committees 377 00:18:30.319 --> 00:18:35.960 whether Cowboy Carter was more R and B, more pop 378 00:18:36.759 --> 00:18:39.440 or more country. And I can't remember the exact rule, 379 00:18:39.440 --> 00:18:42.000 but it's about fifty one percent of the content of 380 00:18:42.039 --> 00:18:45.000 the album. If the fifty one percent of the content 381 00:18:45.039 --> 00:18:50.839 of the album is country or country, esque is going 382 00:18:50.880 --> 00:18:52.720 to qualify for the country category. 383 00:18:53.279 --> 00:18:55.960 And it did. And there are two rounds of ballots. 384 00:18:56.000 --> 00:18:59.440 There's the first round nominees, the top five vote getters 385 00:18:59.839 --> 00:19:01.440 are the nominees for the category. 386 00:19:01.680 --> 00:19:04.599 The second ballot goes out determines the winner. And remember, 387 00:19:04.640 --> 00:19:05.160 if you've. 388 00:19:05.039 --> 00:19:12.240 Coordinated your voting block, you can win. It's not the Grammys. 389 00:19:12.240 --> 00:19:14.480 When people say, oh, the Grammy's got it wrong, right there, 390 00:19:14.519 --> 00:19:16.599 I know you have no idea how the Grammys work. 391 00:19:16.640 --> 00:19:18.440 It's not the Grammys. 392 00:19:19.279 --> 00:19:22.799 Everybody can vote in the top four categories Record of 393 00:19:22.799 --> 00:19:24.880 the Year, Song of the Year, Best New Artist, Album 394 00:19:24.880 --> 00:19:28.160 of the Year, top four everybody, but then it has 395 00:19:28.240 --> 00:19:31.319 to be specific to your expertise. I think you can 396 00:19:31.359 --> 00:19:33.559 vote the top four and maybe like three other categories 397 00:19:33.640 --> 00:19:36.079 or something like that. I don't know, but I know 398 00:19:36.119 --> 00:19:40.640 what the Grammys there is a very very serious and 399 00:19:40.799 --> 00:19:48.599 dedicated operation among artists to get themselves nominated. It's an 400 00:19:48.799 --> 00:19:52.720 art form. It's not unlike any regular election where people are, 401 00:19:52.759 --> 00:19:55.000