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<v Speaker 1>Website. Rich on tech Dot TV Morning Rich, Good morning

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<v Speaker 1>to you, Bill, Oh boyd. I want to start with

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<v Speaker 1>something that I'm asking, really, how come is it really

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<v Speaker 1>going to do anything? And this is Google's new privacy

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<v Speaker 1>tool making it easier to remove personal information from search

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<v Speaker 1>results very easily, just to tap everybody's information is out

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<v Speaker 1>there everywhere. What does this do? Does this stop a

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<v Speaker 1>one percent part of the ability for people to get

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<v Speaker 1>your private information?

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<v Speaker 2>Pretty much? But I think what they're doing here is

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<v Speaker 2>a nice gesture because the real thing we're up against

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<v Speaker 2>is all of these data collection agencies. You know, you

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<v Speaker 2>know the people there's so many different names out there,

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<v Speaker 2>the people Finder, Spokio, you know, they're they're basically putting

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<v Speaker 2>these results on the web. So when you search for yourself,

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<v Speaker 2>if you see them, and then of course if you're

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<v Speaker 2>dating or something, you might want to buy the results,

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<v Speaker 2>and they make money. It's a big business. But when

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<v Speaker 2>you see this stuff for yourself, you want to get

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<v Speaker 2>rid of it, and you can go to these companies

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<v Speaker 2>or you can pay a company to take it down.

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<v Speaker 2>Why do that? But now Google is letting you do

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<v Speaker 2>it right through Google Search, and so they've always had

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<v Speaker 2>this feature it's just much easier now. So if you

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<v Speaker 2>search something like your name and then phone number, you'll

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<v Speaker 2>have a result that comes up which probably has your

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<v Speaker 2>phone number in it. So now you can tap the

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<v Speaker 2>three little dots that are next to the search result

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<v Speaker 2>and you'll get this new window that pops up, and

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<v Speaker 2>inside that window it says remove result, and you can

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<v Speaker 2>tap that and say why do you want to remove it?

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<v Speaker 2>And it gives you a couple options. It shows my

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<v Speaker 2>personal info and I don't want it there. You tap there,

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<v Speaker 2>and in a couple of hours or a couple of days,

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<v Speaker 2>Google will tell you if that result has been removed.

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<v Speaker 2>Keep in mind, Bill, this does not remove the original

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<v Speaker 2>website with the info. It just removes the link to

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<v Speaker 2>Google and so it won't show anymore.

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<v Speaker 1>All right, Two questions about that number. One, Google, don't

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<v Speaker 1>you to go to another browser? And you don't have

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<v Speaker 1>that safety feature? So there you go anyway, big deal

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<v Speaker 1>getting another browser. And the other question is with AI.

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<v Speaker 1>Doesn't AI have the ability to go through everything and

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<v Speaker 1>figure out what you want and make it so easy

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<v Speaker 1>where it just pops up exactly what Google is trying

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<v Speaker 1>to protect.

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<v Speaker 2>Great question. So first off with the with the Google.

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<v Speaker 2>So this is through Google Search. So even if you

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<v Speaker 2>went to a different browser, whether it is you Edge

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<v Speaker 2>or Safari, you're still going to probably be using Google

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<v Speaker 2>Search because of their mass market share, so the results

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<v Speaker 2>would still be gone from there. And yes, again this

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<v Speaker 2>is mostly just for optics for yourself. Ninety nine percent

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<v Speaker 2>of people are going to be searching on Google to

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<v Speaker 2>find you. They're not going to go to people Finder,

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<v Speaker 2>They're not going to go to Spochyo right off the bat,

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<v Speaker 2>They're going to go to Google. And so if you

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<v Speaker 2>can remove those RELs at this kind of at the

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<v Speaker 2>place where people are looking for them the most, then

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<v Speaker 2>you know they're just not going to find them in general.

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<v Speaker 2>If you want to get them removed from the sites themselves,

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<v Speaker 2>yes you can do that as well. But I think

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<v Speaker 2>that this is a nice gesture because Google knows that

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<v Speaker 2>this is a problem. They know people don't want their

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<v Speaker 2>personal information out there. But they also know they're just

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<v Speaker 2>the intermediary. In intermediary, right, they are not the end all.

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<v Speaker 2>They don't host this information. These websites do. And by

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<v Speaker 2>the way, it's a game of whack a mole to

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<v Speaker 2>get this stuff off these other sites. Now to your

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<v Speaker 2>second point with AI currently, if you ask something like

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<v Speaker 2>a chat GBT to give me someone's name and address

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<v Speaker 2>and phone number, even though yes, they have absolutely compiled

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<v Speaker 2>that information in the background, they're not going to give

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<v Speaker 2>it up forthcoming lately there may be a way to

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<v Speaker 2>get it to do it, but right now it's not

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<v Speaker 2>very easy, all right.

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<v Speaker 1>So at this point, because you how many AI companies

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<v Speaker 1>are out there that you can actually access, even chat GPT,

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<v Speaker 1>and I'm sure you have a dozen of them that

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<v Speaker 1>you can talk about, Yeah.

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<v Speaker 2>Google, Gemini, Microsoft, Copilot, Claude, Alexas coming up with their own.

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<v Speaker 2>I mean, there are so many of these things that

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<v Speaker 2>you can choose from at this point, perplexity, there's a.

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<v Speaker 1>Lot, so how many either using AI or not. How

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<v Speaker 1>easy would it be to do an end around on

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<v Speaker 1>this privacy tool of.

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<v Speaker 2>Googles, You know, it would take me a little bit

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<v Speaker 2>of trying. But here's the thing. I mean, there's so

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<v Speaker 2>many of these AIS. They all have different rules, they

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<v Speaker 2>all have different regulations, but they're all kind of like

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<v Speaker 2>being very careful right now with what they do. And

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<v Speaker 2>there's a lot of guardrails that are sort of built

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<v Speaker 2>into them. But again, these are all you know, this

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<v Speaker 2>is all human made, and also humans are trying to

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<v Speaker 2>figure out ways around this on a daily basis. And

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<v Speaker 2>not every AI search engine is created the same. So,

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<v Speaker 2>for instance, there's one called Grock, which is from you

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<v Speaker 2>know X, which is of course Elon Musk and theirs

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<v Speaker 2>is saying, you know, hey, we're a little bit more

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<v Speaker 2>wild than the rest of them out there, right, like

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<v Speaker 2>we will do stuff that the other one will not.

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<v Speaker 2>And so you know, you may search for yourself on

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<v Speaker 2>there and find the information that you're looking for instantly

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<v Speaker 2>without it saying no, I can't do that. So again

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<v Speaker 2>there's and there's of course many many other ais out

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<v Speaker 2>there that might do this as well.

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<v Speaker 1>All right, a word about Alexa, and I always start

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<v Speaker 1>with Alexa louder As for people that are having Alexa

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<v Speaker 1>at the same room that they're listening or in the car,

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<v Speaker 1>just love this. Now Amazon is revealing or unveiling a

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<v Speaker 1>premium version of Alexa and it's AI powered upgrades. What

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<v Speaker 1>does that mean? Because right now I get recipes, I

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<v Speaker 1>get news, I get songs, I can listen to KFI,

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<v Speaker 1>I can check in with you. What am I going

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<v Speaker 1>to get that I'm not getting? Now? Well?

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<v Speaker 2>You're going to get Alexa understanding you as a person

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<v Speaker 2>and as a family. So she's going to understand your

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<v Speaker 2>household more. And I know that sounds weird, but this

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<v Speaker 2>is a kind of a key piece to this. Yes,

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<v Speaker 2>she's still gonna be able to do all the smart

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<v Speaker 2>home things that you just mentioned, and actually I think

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<v Speaker 2>better because let's say someone wants to hear KFI on Alexa,

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<v Speaker 2>you have to say it in a certain way for

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<v Speaker 2>it to trigger that.

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<v Speaker 1>Right.

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<v Speaker 2>Well, now, with the LM and the large Language model

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<v Speaker 2>that she's going to be programmed with, she's going to

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<v Speaker 2>understand what you're trying to say without you saying it

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<v Speaker 2>a specific way. So I think that's going to get

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<v Speaker 2>a lot better. And the second side of this is

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<v Speaker 2>again her getting to know you. So because she's linked

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<v Speaker 2>into all these smart home devices, she's sort of understanding

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<v Speaker 2>when the lights go on and off in your house,

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<v Speaker 2>when the locks lock and unlock, when you request music

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<v Speaker 2>when you don't, when you play this kind of thing,

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<v Speaker 2>and so she'll start to pick up on those things

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<v Speaker 2>and help you in a more proactive way. And by

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<v Speaker 2>the way, she's going to be linked up to like

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<v Speaker 2>ten thousand different services, including Uber, door Dash and all

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<v Speaker 2>these different things that you can just say, hey, order

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<v Speaker 2>me an Uber, tune into this channel, get me this

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<v Speaker 2>shop for that, and she will understand pretty much everything

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<v Speaker 2>that you're trying. All right.

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<v Speaker 1>So I just went to a friend's house the other

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<v Speaker 1>day and it was it was dark, and it was Alexa,

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<v Speaker 1>turn on the kitchen lights. Alexa not as bright, and

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<v Speaker 1>I was kind of okay, that's kind of neat.

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<v Speaker 2>And by the way, it gets imagine her just adjusting, saying,

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<v Speaker 2>you know you at five o'clock when you're eating dinner,

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<v Speaker 2>you always put the lights down, so when you say

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<v Speaker 2>turn on the lights, So go, okay, I'm gonna do

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<v Speaker 2>them at thirty percent like you typically.

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<v Speaker 1>Like, oh, as opposed to you saying turn them to

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<v Speaker 1>thirty percent. I know that's a lot of work, exactly.

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<v Speaker 1>I get that for sure. And just a quick note,

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<v Speaker 1>if my Alexa, which I have, starts to really understand me,

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<v Speaker 1>I'm done. You know that she's shutting me off.

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<v Speaker 2>That's that's that's mighty dangerous.

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<v Speaker 1>It could be very dangerous. Rich back to a few

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<v Speaker 1>other topics. One of the things that I that incenses

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<v Speaker 1>me are the scams and the majority of scams are

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<v Speaker 1>now Internet scams. I used to get letters from a

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<v Speaker 1>former Prince of Nigeria, remember that, and would oh yeah,

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<v Speaker 1>I love those. Dear sir, you have been we have

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<v Speaker 1>been told you're an honest man. No name on it,

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<v Speaker 1>just you know, we need some money to open an

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<v Speaker 1>account and you'll get thirty million dollars whatever the hell

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<v Speaker 1>it is. Now I'm assuming a lot of them are

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<v Speaker 1>a lot more sophisticated, which they are, and people are

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<v Speaker 1>so vulnerable. So let's talk about the biggest scams of

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<v Speaker 1>last year which will lead into this year.

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<v Speaker 2>Yeah. So, Better Business Bureau has this great site. I've

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<v Speaker 2>talked about it before. It's called the Scam Tracker. And

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<v Speaker 2>what's great about this website is that if you find

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<v Speaker 2>a scam or you are scammed, you can enter it

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<v Speaker 2>into this tracker and then other people can search for information. So,

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<v Speaker 2>for instance, I interviewed this woman who got involved in

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<v Speaker 2>a puppy scam, and if she would have just literally

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<v Speaker 2>typed in puppy into this scam tracker, she would have

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<v Speaker 2>realized there's one thousand puppy adoption scams going on out there.

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<v Speaker 2>So anyway, that's how people can use it. But the

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<v Speaker 2>BBB kind of went through and looked at everything from

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<v Speaker 2>last year. Found the number one riskiest scam is investment

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<v Speaker 2>in crypto scams. No surprise. There eighty percent of victims

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<v Speaker 2>reporting financial losses and the media loss is about five

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<v Speaker 2>thousand dollars. So that's number one. Yeah, go ahead, who's in.

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<v Speaker 1>Right mind is going to invest based on some Internet

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<v Speaker 1>connection or search or someone even worse soliciting you. I

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<v Speaker 1>guess old people, vulnerable people who well, yeah, don't have

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<v Speaker 1>those smarts.

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<v Speaker 2>That's interesting. It's old people and young people. So I

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<v Speaker 2>think it's young people eighteen to twenty four because they

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<v Speaker 2>don't have the knowledge base that you know, someone in

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<v Speaker 2>their middle age does that's seen this stuff before. And

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<v Speaker 2>then of course old people, you know, that's a whole

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<v Speaker 2>other issue. I mean I get emails all the time

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<v Speaker 2>from caregivers, you know, caring for their parents or their

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<v Speaker 2>you know, elderly relative that these people at a certain

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<v Speaker 2>point they're writing checks, they're giving up their personal information.

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<v Speaker 2>I mean, it's really wild, and yes, it happens every day. Okay.

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<v Speaker 2>So and then back to your other point, you said,

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<v Speaker 2>you know who falls for this stuff and whatever. So

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<v Speaker 2>the longer someone engages with a scammer, the more likely

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<v Speaker 2>they are to lose money. And that's part of these

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<v Speaker 2>romance scams, where they get you in and they start

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<v Speaker 2>talking to you and you're lonely, and next thing you know,

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<v Speaker 2>they say, look, I want to buy a plane ticket

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<v Speaker 2>to come see you and I can't. And yes, people

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<v Speaker 2>fall for this. Apparently second thing is well okay, So

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<v Speaker 2>romance and friendship scams number three, by the way, employment

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<v Speaker 2>scams number two. And I don't say you should do

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<v Speaker 2>this stuff at home, but I often engage with these

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<v Speaker 2>scammers just to see what the end game is. And

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<v Speaker 2>so yesterday I got a text out of the blue, Hey,

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<v Speaker 2>are you interested in a part time job? You know whatever.

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<v Speaker 2>I'm a Lisa. I have information about a recent position.

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<v Speaker 2>Can we talk for a few minutes? I said yes,

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<v Speaker 2>And then she said, we provide full time opportunities or

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<v Speaker 2>part time that require an hour and offer earnings of

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<v Speaker 2>up to six hundred and fifty dollars a day payments

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<v Speaker 2>are processed. Can you confirm you're in the US and

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<v Speaker 2>have a social turity number and you're twenty five above

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<v Speaker 2>And I said yes, yes, yes, And you know this

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<v Speaker 2>is what they're trying to do. They're trying to get

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<v Speaker 2>your personal information. Okay. The other takeaway from this is

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<v Speaker 2>the most impersonated companies include Publishers Clearinghouse no surprise there, USPS, PayPal,

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<v Speaker 2>Amazon and Spectrum and bill. You know, since I have

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<v Speaker 2>all these followers that are following me for the tech information,

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<v Speaker 2>they forward me these scams they get. I think of

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<v Speaker 2>them as my eyes and ears out there, and I

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<v Speaker 2>put them on my Instagram and you would just it's

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<v Speaker 2>wild to see this stuff and the way that these scammers,

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<v Speaker 2>this is what they always do. They take something we

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<v Speaker 2>know and love and they twist it a little bit

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<v Speaker 2>and make it into a scam. So that fraud text

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<v Speaker 2>that you get from your bank that says, hey, did

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<v Speaker 2>you just make this purchase? That's real, but then they

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<v Speaker 2>make it into a fake text and then somehow get

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<v Speaker 2>you because of that. Hey.

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<v Speaker 1>I One of the things that I was taught and

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<v Speaker 1>that is when it looks like it's from a legitimate

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<v Speaker 1>company and you're to click on it, all you have

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<v Speaker 1>to do is look at the URL and it would

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<v Speaker 1>be Microsoft dot com slash eight million characters after that

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<v Speaker 1>scam right on its face. Am I right about that?

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<v Speaker 2>That is a good way to do it. There are

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<v Speaker 2>some signs, so yes, but of course, you know again

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<v Speaker 2>the scammers, what they will do is they know that

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<v Speaker 2>people's address bars limited depending on the device they're on,

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<v Speaker 2>and so sometimes they will make the address look real

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<v Speaker 2>at the beginning and then at the end it has

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<v Speaker 2>all that extra stuff, or the opposite way. You know,

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<v Speaker 2>it makes the beginning look real. So you can't necessarily

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<v Speaker 2>have to always look at the URL just to make sure.

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<v Speaker 2>Someone said, hey, Rich, can I just look for the padlock?

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<v Speaker 2>Not necessarily because some of these sites can be secure,

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<v Speaker 2>but they're still stealing your information.

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<v Speaker 1>Got it. And by the way, I've had a fair

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<v Speaker 1>amount of experience with these scams, unfortunately on the wrong

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<v Speaker 1>side of them. And you know, we'll talk about that later,

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<v Speaker 1>as in nevermind, im, that was just a joke that

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<v Speaker 1>just didn't work.

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<v Speaker 2>Okay, okay, I didn't know where that was going.

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<v Speaker 1>But yeah, I was going at because I won the scammer,

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<v Speaker 1>because I was on the wrong side. That was you see, Yeah,

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<v Speaker 1>I didn't see. I told you it didn't work.

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<v Speaker 2>I thought you were helping people, Bill. I thought you

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<v Speaker 2>meant like people called you for help.

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<v Speaker 1>Oh god, no, geez, you know why would I do that?

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<v Speaker 1>All right, Rich, thank you catching tomorrow on k T

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<v Speaker 1>l A and this Saturday, eleven am to two pm

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<v Speaker 1>right here on KFI.

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<v Speaker 2>You have a good one. You too,