Speaker 1: Website. Rich on tech Dot TV Morning Rich, Good morning
Speaker 1: to you, Bill, Oh boyd. I want to start with
Speaker 1: something that I'm asking, really, how come is it really
Speaker 1: going to do anything? And this is Google's new privacy
Speaker 1: tool making it easier to remove personal information from search
Speaker 1: results very easily, just to tap everybody's information is out
Speaker 1: there everywhere. What does this do? Does this stop a
Speaker 1: one percent part of the ability for people to get
Speaker 1: your private information?
Speaker 2: Pretty much? But I think what they're doing here is
Speaker 2: a nice gesture because the real thing we're up against
Speaker 2: is all of these data collection agencies. You know, you
Speaker 2: know the people there's so many different names out there,
Speaker 2: the people Finder, Spokio, you know, they're they're basically putting
Speaker 2: these results on the web. So when you search for yourself,
Speaker 2: if you see them, and then of course if you're
Speaker 2: dating or something, you might want to buy the results,
Speaker 2: and they make money. It's a big business. But when
Speaker 2: you see this stuff for yourself, you want to get
Speaker 2: rid of it, and you can go to these companies
Speaker 2: or you can pay a company to take it down.
Speaker 2: Why do that? But now Google is letting you do
Speaker 2: it right through Google Search, and so they've always had
Speaker 2: this feature it's just much easier now. So if you
Speaker 2: search something like your name and then phone number, you'll
Speaker 2: have a result that comes up which probably has your
Speaker 2: phone number in it. So now you can tap the
Speaker 2: three little dots that are next to the search result
Speaker 2: and you'll get this new window that pops up, and
Speaker 2: inside that window it says remove result, and you can
Speaker 2: tap that and say why do you want to remove it?
Speaker 2: And it gives you a couple options. It shows my
Speaker 2: personal info and I don't want it there. You tap there,
Speaker 2: and in a couple of hours or a couple of days,
Speaker 2: Google will tell you if that result has been removed.
Speaker 2: Keep in mind, Bill, this does not remove the original
Speaker 2: website with the info. It just removes the link to
Speaker 2: Google and so it won't show anymore.
Speaker 1: All right, Two questions about that number. One, Google, don't
Speaker 1: you to go to another browser? And you don't have
Speaker 1: that safety feature? So there you go anyway, big deal
Speaker 1: getting another browser. And the other question is with AI.
Speaker 1: Doesn't AI have the ability to go through everything and
Speaker 1: figure out what you want and make it so easy
Speaker 1: where it just pops up exactly what Google is trying
Speaker 1: to protect.
Speaker 2: Great question. So first off with the with the Google.
Speaker 2: So this is through Google Search. So even if you
Speaker 2: went to a different browser, whether it is you Edge
Speaker 2: or Safari, you're still going to probably be using Google
Speaker 2: Search because of their mass market share, so the results
Speaker 2: would still be gone from there. And yes, again this
Speaker 2: is mostly just for optics for yourself. Ninety nine percent
Speaker 2: of people are going to be searching on Google to
Speaker 2: find you. They're not going to go to people Finder,
Speaker 2: They're not going to go to Spochyo right off the bat,
Speaker 2: They're going to go to Google. And so if you
Speaker 2: can remove those RELs at this kind of at the
Speaker 2: place where people are looking for them the most, then
Speaker 2: you know they're just not going to find them in general.
Speaker 2: If you want to get them removed from the sites themselves,
Speaker 2: yes you can do that as well. But I think
Speaker 2: that this is a nice gesture because Google knows that
Speaker 2: this is a problem. They know people don't want their
Speaker 2: personal information out there. But they also know they're just
Speaker 2: the intermediary. In intermediary, right, they are not the end all.
Speaker 2: They don't host this information. These websites do. And by
Speaker 2: the way, it's a game of whack a mole to
Speaker 2: get this stuff off these other sites. Now to your
Speaker 2: second point with AI currently, if you ask something like
Speaker 2: a chat GBT to give me someone's name and address
Speaker 2: and phone number, even though yes, they have absolutely compiled
Speaker 2: that information in the background, they're not going to give
Speaker 2: it up forthcoming lately there may be a way to
Speaker 2: get it to do it, but right now it's not
Speaker 2: very easy, all right.
Speaker 1: So at this point, because you how many AI companies
Speaker 1: are out there that you can actually access, even chat GPT,
Speaker 1: and I'm sure you have a dozen of them that
Speaker 1: you can talk about, Yeah.
Speaker 2: Google, Gemini, Microsoft, Copilot, Claude, Alexas coming up with their own.
Speaker 2: I mean, there are so many of these things that
Speaker 2: you can choose from at this point, perplexity, there's a.
Speaker 1: Lot, so how many either using AI or not. How
Speaker 1: easy would it be to do an end around on
Speaker 1: this privacy tool of.
Speaker 2: Googles, You know, it would take me a little bit
Speaker 2: of trying. But here's the thing. I mean, there's so
Speaker 2: many of these AIS. They all have different rules, they
Speaker 2: all have different regulations, but they're all kind of like
Speaker 2: being very careful right now with what they do. And
Speaker 2: there's a lot of guardrails that are sort of built
Speaker 2: into them. But again, these are all you know, this
Speaker 2: is all human made, and also humans are trying to
Speaker 2: figure out ways around this on a daily basis. And
Speaker 2: not every AI search engine is created the same. So,
Speaker 2: for instance, there's one called Grock, which is from you
Speaker 2: know X, which is of course Elon Musk and theirs
Speaker 2: is saying, you know, hey, we're a little bit more
Speaker 2: wild than the rest of them out there, right, like
Speaker 2: we will do stuff that the other one will not.
Speaker 2: And so you know, you may search for yourself on
Speaker 2: there and find the information that you're looking for instantly
Speaker 2: without it saying no, I can't do that. So again
Speaker 2: there's and there's of course many many other ais out
Speaker 2: there that might do this as well.
Speaker 1: All right, a word about Alexa, and I always start
Speaker 1: with Alexa louder As for people that are having Alexa
Speaker 1: at the same room that they're listening or in the car,
Speaker 1: just love this. Now Amazon is revealing or unveiling a
Speaker 1: premium version of Alexa and it's AI powered upgrades. What
Speaker 1: does that mean? Because right now I get recipes, I
Speaker 1: get news, I get songs, I can listen to KFI,
Speaker 1: I can check in with you. What am I going
Speaker 1: to get that I'm not getting? Now? Well?
Speaker 2: You're going to get Alexa understanding you as a person
Speaker 2: and as a family. So she's going to understand your
Speaker 2: household more. And I know that sounds weird, but this
Speaker 2: is a kind of a key piece to this. Yes,
Speaker 2: she's still gonna be able to do all the smart
Speaker 2: home things that you just mentioned, and actually I think
Speaker 2: better because let's say someone wants to hear KFI on Alexa,
Speaker 2: you have to say it in a certain way for
Speaker 2: it to trigger that.
Speaker 1: Right.
Speaker 2: Well, now, with the LM and the large Language model
Speaker 2: that she's going to be programmed with, she's going to
Speaker 2: understand what you're trying to say without you saying it
Speaker 2: a specific way. So I think that's going to get
Speaker 2: a lot better. And the second side of this is
Speaker 2: again her getting to know you. So because she's linked
Speaker 2: into all these smart home devices, she's sort of understanding
Speaker 2: when the lights go on and off in your house,
Speaker 2: when the locks lock and unlock, when you request music
Speaker 2: when you don't, when you play this kind of thing,
Speaker 2: and so she'll start to pick up on those things
Speaker 2: and help you in a more proactive way. And by
Speaker 2: the way, she's going to be linked up to like
Speaker 2: ten thousand different services, including Uber, door Dash and all
Speaker 2: these different things that you can just say, hey, order
Speaker 2: me an Uber, tune into this channel, get me this
Speaker 2: shop for that, and she will understand pretty much everything
Speaker 2: that you're trying. All right.
Speaker 1: So I just went to a friend's house the other
Speaker 1: day and it was it was dark, and it was Alexa,
Speaker 1: turn on the kitchen lights. Alexa not as bright, and
Speaker 1: I was kind of okay, that's kind of neat.
Speaker 2: And by the way, it gets imagine her just adjusting, saying,
Speaker 2: you know you at five o'clock when you're eating dinner,
Speaker 2: you always put the lights down, so when you say
Speaker 2: turn on the lights, So go, okay, I'm gonna do
Speaker 2: them at thirty percent like you typically.
Speaker 1: Like, oh, as opposed to you saying turn them to
Speaker 1: thirty percent. I know that's a lot of work, exactly.
Speaker 1: I get that for sure. And just a quick note,
Speaker 1: if my Alexa, which I have, starts to really understand me,
Speaker 1: I'm done. You know that she's shutting me off.
Speaker 2: That's that's that's mighty dangerous.
Speaker 1: It could be very dangerous. Rich back to a few
Speaker 1: other topics. One of the things that I that incenses
Speaker 1: me are the scams and the majority of scams are
Speaker 1: now Internet scams. I used to get letters from a
Speaker 1: former Prince of Nigeria, remember that, and would oh yeah,
Speaker 1: I love those. Dear sir, you have been we have
Speaker 1: been told you're an honest man. No name on it,
Speaker 1: just you know, we need some money to open an
Speaker 1: account and you'll get thirty million dollars whatever the hell
Speaker 1: it is. Now I'm assuming a lot of them are
Speaker 1: a lot more sophisticated, which they are, and people are
Speaker 1: so vulnerable. So let's talk about the biggest scams of
Speaker 1: last year which will lead into this year.
Speaker 2: Yeah. So, Better Business Bureau has this great site. I've
Speaker 2: talked about it before. It's called the Scam Tracker. And
Speaker 2: what's great about this website is that if you find
Speaker 2: a scam or you are scammed, you can enter it
Speaker 2: into this tracker and then other people can search for information. So,
Speaker 2: for instance, I interviewed this woman who got involved in
Speaker 2: a puppy scam, and if she would have just literally
Speaker 2: typed in puppy into this scam tracker, she would have
Speaker 2: realized there's one thousand puppy adoption scams going on out there.
Speaker 2: So anyway, that's how people can use it. But the
Speaker 2: BBB kind of went through and looked at everything from
Speaker 2: last year. Found the number one riskiest scam is investment
Speaker 2: in crypto scams. No surprise. There eighty percent of victims
Speaker 2: reporting financial losses and the media loss is about five
Speaker 2: thousand dollars. So that's number one. Yeah, go ahead, who's in.
Speaker 1: Right mind is going to invest based on some Internet
Speaker 1: connection or search or someone even worse soliciting you. I
Speaker 1: guess old people, vulnerable people who well, yeah, don't have
Speaker 1: those smarts.
Speaker 2: That's interesting. It's old people and young people. So I
Speaker 2: think it's young people eighteen to twenty four because they
Speaker 2: don't have the knowledge base that you know, someone in
Speaker 2: their middle age does that's seen this stuff before. And
Speaker 2: then of course old people, you know, that's a whole
Speaker 2: other issue. I mean I get emails all the time
Speaker 2: from caregivers, you know, caring for their parents or their
Speaker 2: you know, elderly relative that these people at a certain
Speaker 2: point they're writing checks, they're giving up their personal information.
Speaker 2: I mean, it's really wild, and yes, it happens every day. Okay.
Speaker 2: So and then back to your other point, you said,
Speaker 2: you know who falls for this stuff and whatever. So
Speaker 2: the longer someone engages with a scammer, the more likely
Speaker 2: they are to lose money. And that's part of these
Speaker 2: romance scams, where they get you in and they start
Speaker 2: talking to you and you're lonely, and next thing you know,
Speaker 2: they say, look, I want to buy a plane ticket
Speaker 2: to come see you and I can't. And yes, people
Speaker 2: fall for this. Apparently second thing is well okay, So
Speaker 2: romance and friendship scams number three, by the way, employment
Speaker 2: scams number two. And I don't say you should do
Speaker 2: this stuff at home, but I often engage with these
Speaker 2: scammers just to see what the end game is. And
Speaker 2: so yesterday I got a text out of the blue, Hey,
Speaker 2: are you interested in a part time job? You know whatever.
Speaker 2: I'm a Lisa. I have information about a recent position.
Speaker 2: Can we talk for a few minutes? I said yes,
Speaker 2: And then she said, we provide full time opportunities or
Speaker 2: part time that require an hour and offer earnings of
Speaker 2: up to six hundred and fifty dollars a day payments
Speaker 2: are processed. Can you confirm you're in the US and
Speaker 2: have a social turity number and you're twenty five above
Speaker 2: And I said yes, yes, yes, And you know this
Speaker 2: is what they're trying to do. They're trying to get
Speaker 2: your personal information. Okay. The other takeaway from this is
Speaker 2: the most impersonated companies include Publishers Clearinghouse no surprise there, USPS, PayPal,
Speaker 2: Amazon and Spectrum and bill. You know, since I have
Speaker 2: all these followers that are following me for the tech information,
Speaker 2: they forward me these scams they get. I think of
Speaker 2: them as my eyes and ears out there, and I
Speaker 2: put them on my Instagram and you would just it's
Speaker 2: wild to see this stuff and the way that these scammers,
Speaker 2: this is what they always do. They take something we
Speaker 2: know and love and they twist it a little bit
Speaker 2: and make it into a scam. So that fraud text
Speaker 2: that you get from your bank that says, hey, did
Speaker 2: you just make this purchase? That's real, but then they
Speaker 2: make it into a fake text and then somehow get
Speaker 2: you because of that. Hey.
Speaker 1: I One of the things that I was taught and
Speaker 1: that is when it looks like it's from a legitimate
Speaker 1: company and you're to click on it, all you have
Speaker 1: to do is look at the URL and it would
Speaker 1: be Microsoft dot com slash eight million characters after that
Speaker 1: scam right on its face. Am I right about that?
Speaker 2: That is a good way to do it. There are
Speaker 2: some signs, so yes, but of course, you know again
Speaker 2: the scammers, what they will do is they know that
Speaker 2: people's address bars limited depending on the device they're on,
Speaker 2: and so sometimes they will make the address look real
Speaker 2: at the beginning and then at the end it has
Speaker 2: all that extra stuff, or the opposite way. You know,
Speaker 2: it makes the beginning look real. So you can't necessarily
Speaker 2: have to always look at the URL just to make sure.
Speaker 2: Someone said, hey, Rich, can I just look for the padlock?
Speaker 2: Not necessarily because some of these sites can be secure,
Speaker 2: but they're still stealing your information.
Speaker 1: Got it. And by the way, I've had a fair
Speaker 1: amount of experience with these scams, unfortunately on the wrong
Speaker 1: side of them. And you know, we'll talk about that later,
Speaker 1: as in nevermind, im, that was just a joke that
Speaker 1: just didn't work.
Speaker 2: Okay, okay, I didn't know where that was going.
Speaker 1: But yeah, I was going at because I won the scammer,
Speaker 1: because I was on the wrong side. That was you see, Yeah,
Speaker 1: I didn't see. I told you it didn't work.
Speaker 2: I thought you were helping people, Bill. I thought you
Speaker 2: meant like people called you for help.
Speaker 1: Oh god, no, geez, you know why would I do that?
Speaker 1: All right, Rich, thank you catching tomorrow on k T
Speaker 1: l A and this Saturday, eleven am to two pm
Speaker 1: right here on KFI.
Speaker 2: You have a good one. You too,