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<v Speaker 1>Yo, what up? Man?

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<v Speaker 2>Is your boy a Connor? You're checking out the Cruise

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<v Speaker 2>Show podcast? Make sure you subscribe, rate and ship. It's

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<v Speaker 2>worth it, I promise you. Let's go yo.

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<v Speaker 1>Hey, conn is back on the Cruise Show. Let's get away.

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<v Speaker 1>So many hits, dog. Now let's play intro number two

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<v Speaker 1>because then there's a whole nother intro, so many songs. Acon,

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<v Speaker 1>congratulations on this career yours man.

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<v Speaker 2>You always had the most craziest intros though.

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<v Speaker 1>Yeah, shout out to DJ Fuse for that. Yes, yes,

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<v Speaker 1>sir smack, I see you.

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<v Speaker 2>Good to see you, man.

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<v Speaker 1>She was running from the law. That's why he's in

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<v Speaker 1>the corner.

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<v Speaker 2>You feel me.

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<v Speaker 1>It's crazy, man. The catalog is wild, man, that's what's up.

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<v Speaker 2>Man.

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<v Speaker 1>Yeah, every time I see Akon, I gotta take congratulations.

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<v Speaker 1>I got to do. There's always congratulations in order when

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<v Speaker 1>it comes to Acon. How you feeling, how's your spirit? Man?

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<v Speaker 2>I feel amazing, bro, Yeah, absolutely amazing.

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<v Speaker 1>Feeling good man. You know you brought the team.

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<v Speaker 2>Man, she's looking that's the future, that's right, lay up next,

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<v Speaker 2>up next.

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<v Speaker 1>I like that. You know. Akon is responsible for a

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<v Speaker 1>few stars in this business. You know what I'm saying

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<v Speaker 1>your hand in that. Yeah, man, beautiful day sounds great.

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<v Speaker 1>Thank you mangratulations that good vibe that we are used

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<v Speaker 1>to getting from Akon, right, what's the energy that went

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<v Speaker 1>behind that?

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<v Speaker 2>It was about just bringing just a positive vibration back

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<v Speaker 2>to the music business.

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<v Speaker 1>You know.

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<v Speaker 2>When I came back from Africa and I came home,

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<v Speaker 2>it just felt so dark man. You know, I saw

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<v Speaker 2>a lot of the drill rappers dying, a lot of

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<v Speaker 2>small young guys that's coming up before their career could

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<v Speaker 2>even get to a certain level that you know, the

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<v Speaker 2>obituaries beat you know, meet before their bios to an extent,

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<v Speaker 2>and it was like, man, this is crazy. But then

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<v Speaker 2>when I was just listening to I was looking for

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<v Speaker 2>something to be more like, something that would motivate me

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<v Speaker 2>into it, and I just really didn't hear it, you know,

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<v Speaker 2>So I was like, you know, I think this is

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<v Speaker 2>the time when the music just needs to shift into

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<v Speaker 2>a more positive vibration, honestly. But what I did like

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<v Speaker 2>is how the West Coast shifted though. A lot happened

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<v Speaker 2>on this side, A lot happened on this side, and

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<v Speaker 2>I love it because I know, notice that it's been

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<v Speaker 2>getting a lot like the West Coast really been supporting

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<v Speaker 2>West Coast music. Yeah, I noticed that since you guys

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<v Speaker 2>like it's been needed, Yeah, it's been needed. You know

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<v Speaker 2>a lot of local artists are now getting heard and

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<v Speaker 2>played and actually getting recognized nationally and that and then

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<v Speaker 2>it's and it's good like it's it's club music, is

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<v Speaker 2>happy music. Like I was like, okay, I can rock

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<v Speaker 2>with this right here?

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<v Speaker 1>Yeah, nah, akon. You know, I was fortunate enough to

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<v Speaker 1>see you come up in this business, right rolling in

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<v Speaker 1>a van with four other artists, five other artists doing radio,

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<v Speaker 1>you know, sleeping in the van, sleeping where you can

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<v Speaker 1>just to get put one get belly Dancer on the air.

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<v Speaker 1>You know, Man, I saw it, Man, I saw it right,

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<v Speaker 1>And that's the hard way, right, There's there's a different

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<v Speaker 1>way to go about getting I guess famous or noticed now.

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<v Speaker 2>Right, another conversation, because I always believe that anything that

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<v Speaker 2>you that's fast tracked don't last, right, So that's why

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<v Speaker 2>I'm still here today. Even though the technology has advanced,

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<v Speaker 2>it don't change the blueprint on how you get things popping,

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<v Speaker 2>and you keep it fas like. Sustainability to me is

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<v Speaker 2>the most important thing, right, you could put out a

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<v Speaker 2>record that'd be great for a week. But if you

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<v Speaker 2>could put out a record that'd be great for ten years,

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<v Speaker 2>one hundred years, a thousand years. It's a different conversation.

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<v Speaker 2>It's a different type of work that needs to be

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<v Speaker 2>put into you know what I'm saying.

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<v Speaker 1>And I think you've always had this mindset. You've had

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<v Speaker 1>it for a long time. You told T Pain, I

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<v Speaker 1>can't give you the biggest check, but I can give

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<v Speaker 1>you a career, right, That's what you told Ta Pain,

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<v Speaker 1>And that's exactly what you did. And he went with you,

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<v Speaker 1>and he chose you over millions of dollars.

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<v Speaker 2>Yep, we sure did. Wow, you sure did.

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<v Speaker 1>What a moment, Yeah, man, and look at him now

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<v Speaker 1>killing it still legendary. T Pain is killing y'all. Legend

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<v Speaker 1>Thank you. What's your biggest song in your opinion? You

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<v Speaker 1>know there's obviously chart toppers, right obviously, Yeah, But if I.

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<v Speaker 2>Would say, out of all my records, the biggest one

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<v Speaker 2>will probably be.

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<v Speaker 1>Mister Lonely, Mister Lonely. Yeah, we were listening to that.

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<v Speaker 1>If you caught Jackie singing that, Mabe, was that a fast?

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<v Speaker 1>The whole catalog was on black? Was that a fast?

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<v Speaker 1>Song to make or was that a links?

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<v Speaker 3>No?

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<v Speaker 2>Actually, all my songs were pretty quick, you know, because

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<v Speaker 2>they was all they was kind of written before I

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<v Speaker 2>even did it, because it was all more based on

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<v Speaker 2>the actual, uh situations I was dealing with. So most

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<v Speaker 2>songs that you deal with, that's based on your experience.

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<v Speaker 2>It's easier to write. It's really more about how do

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<v Speaker 2>I want it to feel though when someone else kind

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<v Speaker 2>of listens to it, you know what I'm saying. Sure,

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<v Speaker 2>and that was the direction. But once I realized where

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<v Speaker 2>I was going production wise, the song was done within

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<v Speaker 2>a few hours.

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<v Speaker 1>With all those hits, is there ever, Is there ever

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<v Speaker 1>or will there ever be an opportunity for you to

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<v Speaker 1>sell your catalog?

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<v Speaker 2>Yeah? I think I think opportunities to sell is every day. Okay,

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<v Speaker 2>that's every day, you know what I'm saying.

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<v Speaker 1>Sale?

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<v Speaker 2>Yeah, like you at any moment, you just put a

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<v Speaker 2>sign up for sale, and I promise you there'll be

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<v Speaker 2>a lot of banks by it. Right.

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<v Speaker 1>Yeah. What do you think your catalog is worth if

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<v Speaker 1>you had to put a number on it, if I

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<v Speaker 1>put a number on it, priceless, Yeah, for sure, I

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<v Speaker 1>get it out of Christ. We're talking a lot of money. Here.

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<v Speaker 2>Yeah, yeah, I take a billion dollars a billion, I

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<v Speaker 2>would's make it happen about that.

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<v Speaker 1>Sure, I'll take a billion. Two let's myself in the mix.

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<v Speaker 1>Feel Me Beautiful Day is on all streaming platforms. What

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<v Speaker 1>a song? What's up? Jack? How does it feel to.

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<v Speaker 3>Be so timeless? Because I was just telling the guys

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<v Speaker 3>before that, my introduction to you is my getting.

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<v Speaker 2>Ready, her auntie fealing her makeup.

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<v Speaker 3>Afterwards so I could take it, and it was just like,

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<v Speaker 3>and now you being here, It's just like, so it's

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<v Speaker 3>just generational. How does it feel to actually be an

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<v Speaker 3>artist that's like that?

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<v Speaker 2>Nah? Man, it's interesting. I forgot who I was talking

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<v Speaker 2>to about it. But when we did the Acon Superfan,

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<v Speaker 2>I was realizing that we actually had generational fans. So

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<v Speaker 2>you would have the mom who came with her daughter,

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<v Speaker 2>and then the daughter brought her baby.

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<v Speaker 3>Yeah, like we had.

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<v Speaker 2>Literally three generations of so a lot of the venues

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<v Speaker 2>that we chose, we literally could have flipped them four

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<v Speaker 2>or five, six times over because of that alone, but

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<v Speaker 2>because of the super Fan too. We wanted to have

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<v Speaker 2>a one time, one only type experien is in that city.

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<v Speaker 2>We realize just how layered our fan base was in generation,

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<v Speaker 2>you know what I mean. So that's another thing that

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<v Speaker 2>also made me say, yo, yeah we got we have

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<v Speaker 2>to come back, because yeah, they I mean it was

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<v Speaker 2>kids like six seven years old Numa songs.

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<v Speaker 1>Yeah, and you know what I mean, there's not a

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<v Speaker 1>lot of artists, I believe, right in my opinion, this

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<v Speaker 1>is cruise. There's not a lot of artists that hold

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<v Speaker 1>that weight, I think. Right, there's a lot of artists obviously, right,

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<v Speaker 1>but it's a generational artist, right, right, right, I think

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<v Speaker 1>there's a handful of you'll.

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<v Speaker 2>Yeah, it's a handful of using for sure. Straight up.

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<v Speaker 4>I think that's to your benefit because once that younger

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<v Speaker 4>generation catches up, then that's why music becomes so cyclical,

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<v Speaker 4>right because then they hear that, they go, damn, that's

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<v Speaker 4>fresh to me. Let me make something like that, and

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<v Speaker 4>then that's when your legacy never.

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<v Speaker 2>Dies, right absolutely.

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<v Speaker 1>Man, it's like introducing our kids to the Beatles or

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<v Speaker 1>whatever it is.

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<v Speaker 4>Yeah, they got to know about Earth Wind and fire Man.

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<v Speaker 4>It's just kind of the way that is. You mentioned

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<v Speaker 4>Mice Lonely being your favorite or your biggest song in

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<v Speaker 4>your mind. What do people yell at you when they

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<v Speaker 4>see you, like at the airport, or they yell a

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<v Speaker 4>song up.

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<v Speaker 2>So it's interesting because it depends on what city I'm

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<v Speaker 2>in and who's yelling. Right, So if it's somebody black,

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<v Speaker 2>they're gonna yell locked up a kind of young Jesus.

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<v Speaker 2>Those are two most famous from black people. Right, that's

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<v Speaker 2>just how I go. Right, if they're white, they're gonna

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<v Speaker 2>yell smack that I want to love you. It's interesting

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<v Speaker 2>that that's just how it's been that. No, it's and

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<v Speaker 2>it's the weirdest.

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<v Speaker 1>Is the weirdest thing, you know, hilarious. Yeah, each each song,

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<v Speaker 1>I guess has its demographic, right.

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<v Speaker 2>No, it's so crazy, but interestingly enough because I know

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<v Speaker 2>the Hispanic market is so kind of separated. But before

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<v Speaker 2>when Baby I'm Back was out, anybody that I saw

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<v Speaker 2>was that was like Mexican was singing the Baby Back

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<v Speaker 2>record to me. Yeah, because of the Bash. And then

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<v Speaker 2>when I went more towards like the eastern Latin side,

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<v Speaker 2>like Puerto Rico area, day be singing the Dons I

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<v Speaker 2>could Doudeo record back to. So it was like it

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<v Speaker 2>was always something and it dependent on who it was singing.

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<v Speaker 2>But for the most part, between those two, the black

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<v Speaker 2>and white side. I get those all the time.

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<v Speaker 1>That makes too much sense, that crazy. Is there any

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<v Speaker 1>regrets when it comes to this.

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<v Speaker 2>Career of yours? Oh no, no regrets, absolutely no, absolutely,

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<v Speaker 2>not else only lessons, right, No, not absolutely, that's absolutely

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<v Speaker 2>you know. I think with everybody, there's always certain decisions

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<v Speaker 2>you wish you could go turn back the hands of

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<v Speaker 2>time to actually make. But then I think about, Okay,

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<v Speaker 2>let's say I did make that decision thinking it would

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<v Speaker 2>have been a better decision. I'm already knowing had I

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<v Speaker 2>made that decision that I thought I should have made,

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<v Speaker 2>it would have been worse because I wouldn't be here

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<v Speaker 2>today if I did.

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<v Speaker 1>True, very true.

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<v Speaker 2>You know what I'm saying.

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<v Speaker 1>Do you follow like an instinct?

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<v Speaker 2>Instincts? Man? I amis you?

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<v Speaker 1>Now?

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<v Speaker 2>My instincts follow me everywhere I go. I don't care

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<v Speaker 2>how crazy it sound to everybody else. If my instinct

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<v Speaker 2>says moved this way, that's the way I'm moving. Because

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<v Speaker 2>every time I went against my instincts, I regretted it

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<v Speaker 2>every time.

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<v Speaker 1>It's a lesson every time.

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<v Speaker 4>Yeah, And it's kind of sad that more people don't

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<v Speaker 4>do that.

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<v Speaker 2>Right.

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<v Speaker 4>We live in such an analytical world. Like, it doesn't matter

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<v Speaker 4>if it's sports or it's music or social. Everybody's so

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<v Speaker 4>caught up in numbers. They don't trust their gut. Nom.

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<v Speaker 2>They don't trust their gut no more. And they so

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<v Speaker 2>worried about what other people are gonna think. Yeah, you

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<v Speaker 2>know what I mean, And you don't even know. You

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<v Speaker 2>gotta like there's a there's an inner psyche within all

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<v Speaker 2>of us, right, that's why deja vu actually exists, some

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<v Speaker 2>ship that you done been through already, you know what

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<v Speaker 2>I mean. Right, But because you lose the spiritual side

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<v Speaker 2>of it, you don't you don't tap into it. So

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<v Speaker 2>when you're seeing, when you're feeling something, that's the spiritual

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<v Speaker 2>side talking to you. So when you ignore it, you

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<v Speaker 2>always regret it, bro like all the time.

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<v Speaker 1>Yeah, man, you're a spiritual guy. Very Yeah.

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<v Speaker 2>You believe in a higher power, absolutely sure. You pray

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<v Speaker 2>every day, that's right, Yeah, that's right. Do you pray?

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<v Speaker 2>Do you say do we say thank you? Do pray

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<v Speaker 2>for strength? What do we pray for? I pray for everything,

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<v Speaker 2>but most most about just appreciation. Because when I pray,

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<v Speaker 2>I don't really pray to ask I just pray.

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<v Speaker 1>To sustain yeah.

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<v Speaker 2>And I think that's the difference in a lot of

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<v Speaker 2>prayers because most people, when you pray and to ask

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<v Speaker 2>for certain things, it goes beyond the appreciation of the

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<v Speaker 2>blessings that's existing already. Is more about telling God what

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<v Speaker 2>you want versus thinking of what you already have you

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<v Speaker 2>know what I mean?

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<v Speaker 1>Yes, sir bars, I like that. Yo, Lady Gaga was

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<v Speaker 1>your artist? Yeah, and then uh and then she wasn't. Yeah,

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<v Speaker 1>how did that work out? You take contractor out or

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<v Speaker 1>the contract? That was it? She moved on? Yeah? Oh man,

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<v Speaker 1>well good for her, great for her. Yeah, right, it's

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<v Speaker 1>all good, Oh great, because we.

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<v Speaker 2>Both won a big way, you know what I mean.

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<v Speaker 2>And I think it's like in any situation, you know

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<v Speaker 2>it's gonna it's gonna last until it ends. Sure, you know,

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<v Speaker 2>now you can continue to go further, or you can

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<v Speaker 2>find a different direction in which you want to go.

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<v Speaker 2>But I think she was in that stage of her

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<v Speaker 2>career where she wanted to go in a direction where

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<v Speaker 2>she controlled the majority of what she wanted to do,

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<v Speaker 2>and I felt like it was it was a good

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<v Speaker 2>move her.

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<v Speaker 4>Yeah, man, did you see that talent when you had her?

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<v Speaker 4>When you first saw her. I mean, because her range

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<v Speaker 4>now is just stupid.

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<v Speaker 1>Right.

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<v Speaker 4>She started on the dance pop side, and I mean

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<v Speaker 4>she's doing stuff with Tony Bennett and just she's a

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<v Speaker 4>class and.

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<v Speaker 1>Now she's in her joker, right, joker coming out the

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<v Speaker 1>first time?

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<v Speaker 2>You say she was always she was always one of

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<v Speaker 2>those special artistic people, right. So, And when I say artistic,

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<v Speaker 2>I don't mean from a perspective of you know, the

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<v Speaker 2>other artistic, but I mean like creatively, she was like

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<v Speaker 2>always amazing, Like I always knew that music would be

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<v Speaker 2>just the beginning in the cornerstone of where she's gonna

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<v Speaker 2>end up.

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<v Speaker 1>Wow, you know what I'm saying. She was mult one absolutely.

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<v Speaker 1>You know. I met her and she asked me if

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<v Speaker 1>I knew who you were, and I'm like, yeah, I

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<v Speaker 1>know who akon. When she was first starting out, I

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<v Speaker 1>was working at a station in Vegas Monday morning. I'm

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<v Speaker 1>doing mornings. She knocks on the window and it's said,

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<v Speaker 1>I thought it was a winner, like picking up the prize,

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<v Speaker 1>And you know, she's like, I'm lady. G guy performed

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<v Speaker 1>at a pool party last night here in Vegas, and

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<v Speaker 1>I was wondering if you could interview me. I'm like, yeah, yeah,

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<v Speaker 1>for sure. And at that point I had heard of her,

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<v Speaker 1>but not much, right, so I let her in and

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<v Speaker 1>I mean she she couldn't have been the coolest person ever,

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<v Speaker 1>you know what I mean? And she was extremely talented

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<v Speaker 1>and extremely hungry to get it. Yes, yeah, is that

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<v Speaker 1>what you look for an artist? Hunger?

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<v Speaker 2>That hunger is everything?

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<v Speaker 1>Yeah, in their eyes or do you hear it in

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<v Speaker 1>their voice?

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<v Speaker 2>No? You just you know in their actions, okay. And

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<v Speaker 2>you know a hungry artist by what they're willing to

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<v Speaker 2>do and what they're not willing to do right, and

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<v Speaker 2>more than anything, they're consistency and doing it. Like me,

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<v Speaker 2>if I see an artist that's just constantly wanting to

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<v Speaker 2>go to work, everybody want to go to club, but

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<v Speaker 2>now they want to go to the studio, that's what

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<v Speaker 2>you want. That's what you want. Art is that work,

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<v Speaker 2>and their motivation is there just to make sure that

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<v Speaker 2>they're not only good, but their families taken care of.

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<v Speaker 2>When you got those two attributes, you got a superstar.

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<v Speaker 2>All they need now is a hit record and a support. Wow.

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<v Speaker 1>Yeah, one hit records don't necessarily turn into another, right right?

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<v Speaker 1>Once you hit that one hit record, now the work

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<v Speaker 1>really starts.

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<v Speaker 2>Exactly because that hit record opens a door for everything

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<v Speaker 2>you want to do, whether it's musically, whether it's from

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<v Speaker 2>an e commerce perspective, you got products you want to sell,

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<v Speaker 2>or just opening doors for different concepts and ideas to

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<v Speaker 2>help you grow who you are, you know what I mean.

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<v Speaker 2>So it's like you got to be able to find

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<v Speaker 2>artists that knows how to walk through them doors and

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<v Speaker 2>know what they want when they get there, because most

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<v Speaker 2>artists don't plan that far, and those are the ones

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<v Speaker 2>that don't last as long, you know what I mean,

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<v Speaker 2>because they looking at it for the time being, Oh,

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<v Speaker 2>this all waiting my record pop on my album drop.

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<v Speaker 2>Oh it's gonna be crazy all right, But then the

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<v Speaker 2>album drops? Now what?

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<v Speaker 1>Wow? Exactly? Now what? Now? What?

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<v Speaker 2>Right? That's the scariest place to be.

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<v Speaker 1>Have you ever been approached by a major label to

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<v Speaker 1>be head of an R or to run the label? Yeah?

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<v Speaker 2>Many times. But I gave a job to Boo.

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<v Speaker 1>That's right. Yeah, Boo took that.

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<v Speaker 2>He definitely ran ran with it. I could never do

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<v Speaker 2>it because I could. I'm not a I'm not a

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<v Speaker 2>behind the desk guy. I'll go crazy. I gotta be

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<v Speaker 2>moving like I gotta go find I'm the guy that

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<v Speaker 2>eat what he killed, right, you know what I'm saying. Yeah,

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<v Speaker 2>I gotta go out there and hunt. I gotta figure

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<v Speaker 2>it out because I got more of an entrepreneur mentality.

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<v Speaker 2>I just don't believe that I can. I can bring

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<v Speaker 2>more for you going out there to bring it back

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<v Speaker 2>versus sitting there waiting for you to give me something

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<v Speaker 2>to Yeah.

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<v Speaker 1>Yeah, the world right period.

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<v Speaker 2>My landline is myself.

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<v Speaker 1>Headliners only tour. We Burn a Boy was like, so,

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<v Speaker 1>who who who Headliners?

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<v Speaker 2>I'm like, it's got to be we're both headliners. Yeah,

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<v Speaker 2>We're both headliners. And just so you know the what

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<v Speaker 2>I'm doing with that, Kevin Hart, by the way, is

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<v Speaker 2>my partner on it. So we got the production company

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<v Speaker 2>together on Headliners only for the music aspect of what

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<v Speaker 2>he's doing in Headliners And the first one I was

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<v Speaker 2>shot was picked up by Netflix with him and Chris

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<v Speaker 2>Rock and it was based on comedy. The second one

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<v Speaker 2>is going to be done with me and burn a Boy,

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<v Speaker 2>which is based on music. The only difference is after it,

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<v Speaker 2>we actually have this huge concert which will be airing,

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<v Speaker 2>So it's gonna be a concert film that's gonna air

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<v Speaker 2>in all the theaters in February. Yeah, so it's gonna

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<v Speaker 2>be it's gonna be super crazy.

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<v Speaker 1>That's crazy. Yeah, y'all got a special popcorn bucket for this.

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<v Speaker 2>I was gonna be playing popcorn candy, customized popcorn.

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<v Speaker 1>You know what about that? Yeah? Because that that Yeah,

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<v Speaker 1>that merch is crazy.

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<v Speaker 3>The marketing for popcorn buckets now is like Disney.

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<v Speaker 1>That would be crazy.

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<v Speaker 2>Your idea. I'll make sure everybody New CRUs gave me

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<v Speaker 2>the idea.

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<v Speaker 1>I appreciate that. Appreciate that is the producer. I always wondered, like, yeah,

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<v Speaker 1>like why aren't like merch? You know, how can merchan?

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<v Speaker 1>Is it being sold outside of a movie for that movie?

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<v Speaker 2>Right? Nah, he's right.

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<v Speaker 1>They should.

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<v Speaker 3>Being an artist and for having a career as long

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<v Speaker 3>as you have, How do you remain so positive when

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<v Speaker 3>this industry can be so dark place?

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<v Speaker 2>Right? Well, I mean the thing is, you can't be

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<v Speaker 2>a part of the industry. The industry is just a vehicle,

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<v Speaker 2>you know what I mean. I think what happens is

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<v Speaker 2>when people become superstars in their mind, they've already decided

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<v Speaker 2>how they're gonna behave when they make it. The average person,

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<v Speaker 2>Oh man, when I be an artist. I'm gonna do this.

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<v Speaker 2>I'm aware of this is I'm gonna get this, I'm

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<v Speaker 2>gonna be ware here. So in their mind they already

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<v Speaker 2>have a dream of what that looks like to them, right, yes,

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<v Speaker 2>and then they finally make it and they become that.

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<v Speaker 2>So when you have to become something you're actually you're

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<v Speaker 2>getting out of who you are to become something that

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<v Speaker 2>you inspire to be.

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<v Speaker 1>Wow.

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00:16:49.360 --> 00:16:52.639
<v Speaker 2>And the stereotype of someone that's famous or rich and

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00:16:52.679 --> 00:16:58.559
<v Speaker 2>famous is this energy, this attitude, this certain crowds, specific

390
00:16:58.600 --> 00:17:04.400
<v Speaker 2>restaurant specific, you know, this car like It's just that

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00:17:05.000 --> 00:17:08.839
<v Speaker 2>that's the part that that I never really me I

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<v Speaker 2>hate it, like with a passion. That's why I don't

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00:17:12.240 --> 00:17:15.039
<v Speaker 2>hang around celebrities. I'm always little key. I'm around the

394
00:17:15.039 --> 00:17:17.759
<v Speaker 2>people that I rock with, business with or family. You know,

395
00:17:17.920 --> 00:17:19.839
<v Speaker 2>you don't really see me out there in the circuit

396
00:17:19.920 --> 00:17:22.720
<v Speaker 2>like that because it's that energy that it just looks

397
00:17:22.960 --> 00:17:25.240
<v Speaker 2>plastic to me, so fake. Wow, you know what I mean.

398
00:17:25.279 --> 00:17:28.440
<v Speaker 2>I can't be around along without feeling disrespected even though

399
00:17:28.440 --> 00:17:37.200
<v Speaker 2>they're not doing anything. Yeah, it's because they're not doing anything. Yeah,

400
00:17:37.279 --> 00:17:39.039
<v Speaker 2>It's like, bro, I know this is all a mass

401
00:17:39.039 --> 00:17:41.160
<v Speaker 2>like I know you, bro, Like I know you.

402
00:17:41.880 --> 00:17:50.079
<v Speaker 1>Yeah, like bro, I can stop stop and unfortunate. But

403
00:17:50.480 --> 00:17:52.160
<v Speaker 1>you know a lot of artists allow when I say

404
00:17:52.160 --> 00:17:55.119
<v Speaker 1>a lot a lot of artists see it that way

405
00:17:55.160 --> 00:17:57.039
<v Speaker 1>and they have to be that way right and have

406
00:17:57.119 --> 00:18:00.920
<v Speaker 1>to force themselves to become something in order to become right.

407
00:18:01.799 --> 00:18:03.799
<v Speaker 2>That's that's the mindset, that's what they think. And in

408
00:18:03.920 --> 00:18:06.599
<v Speaker 2>social media put exactly put the gasoline on it, because

409
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<v Speaker 2>social media has become the platform where you can become

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00:18:09.240 --> 00:18:11.839
<v Speaker 2>whoever you want it to be, and no one can

411
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<v Speaker 2>prove you're not that person right on the platform, right

412
00:18:14.960 --> 00:18:17.000
<v Speaker 2>because I know a lot of ball there's a lot

413
00:18:17.039 --> 00:18:26.519
<v Speaker 2>of killers little social media. I'm like where you know

414
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<v Speaker 2>what I'm saying. I've seen you cry before, Like stop, you're.

415
00:18:33.680 --> 00:18:35.559
<v Speaker 1>Right people high behind that social media.

416
00:18:35.640 --> 00:18:37.240
<v Speaker 2>Yeah, social media is something boy.

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00:18:37.559 --> 00:18:40.799
<v Speaker 1>Yeah, And you don't necessarily have to are You don't

418
00:18:40.839 --> 00:18:44.119
<v Speaker 1>have to prove it, you know yo. One artist that

419
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<v Speaker 1>I was into it was sad to see him go

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<v Speaker 1>was Coast to titch Man Rest in Peace. Man.

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<v Speaker 2>Coast was a man, that dude he was. He was unbelievable, bro, unbelievable.

422
00:18:54.440 --> 00:18:57.079
<v Speaker 2>He was unbelieving too soon, way too soon and Mega

423
00:18:57.079 --> 00:19:01.559
<v Speaker 2>as well. Yeah, man, yeah, those those those are two

424
00:19:01.559 --> 00:19:03.400
<v Speaker 2>big artists that I just knew that was gonna be

425
00:19:03.680 --> 00:19:07.119
<v Speaker 2>another big pinnacle of my career of just breaking new talent,

426
00:19:07.240 --> 00:19:10.079
<v Speaker 2>you know, especially Coaster, because Coaster was one of those artists,

427
00:19:10.119 --> 00:19:13.240
<v Speaker 2>like he broke the stereotype of what Africans are supposed

428
00:19:13.279 --> 00:19:15.640
<v Speaker 2>to look like a lot of people didn't know that.

429
00:19:15.720 --> 00:19:22.640
<v Speaker 2>Wells imagine a more cleaner cut of six y nine

430
00:19:24.240 --> 00:19:28.880
<v Speaker 2>yeah nine right, but could dance? His ass are better

431
00:19:28.880 --> 00:19:34.759
<v Speaker 2>than Chris Brown bro and did I'm a piano music? Yeah,

432
00:19:35.079 --> 00:19:37.759
<v Speaker 2>Like talent unbelievable.

433
00:19:37.880 --> 00:19:42.319
<v Speaker 1>He's a short king, yeah, short king. But like.

434
00:19:43.880 --> 00:19:47.640
<v Speaker 2>When you see him perform, you sold. It was like

435
00:19:48.720 --> 00:19:53.559
<v Speaker 2>what And he was African born. Ray spoke the dialect everything.

436
00:19:53.200 --> 00:19:56.920
<v Speaker 1>Blonde hair, but people to think this only black people

437
00:19:56.960 --> 00:20:00.680
<v Speaker 1>exist in Africa, that it's a melting part of different

438
00:20:00.720 --> 00:20:00.920
<v Speaker 1>you know.

439
00:20:01.319 --> 00:20:02.839
<v Speaker 2>But it was just interesting because I was like, Okay,

440
00:20:02.880 --> 00:20:05.240
<v Speaker 2>he's gonna break He's gonna break the barrier of the

441
00:20:05.319 --> 00:20:07.880
<v Speaker 2>stereotype of what people think Africa is supposed to look

442
00:20:07.920 --> 00:20:10.880
<v Speaker 2>like like. But yeah, he was. He was already going

443
00:20:10.960 --> 00:20:13.839
<v Speaker 2>we put out his record, and the record literally was

444
00:20:14.079 --> 00:20:16.319
<v Speaker 2>already man, he was at ten million views in less

445
00:20:16.319 --> 00:20:16.759
<v Speaker 2>than a month.

446
00:20:16.960 --> 00:20:20.359
<v Speaker 1>Crazy. He was, he was, he was, he man, Yeah,

447
00:20:20.559 --> 00:20:21.319
<v Speaker 1>and we lost him.

448
00:20:21.319 --> 00:20:23.960
<v Speaker 2>He was performing live, performing live and died on the stage.

449
00:20:24.119 --> 00:20:25.920
<v Speaker 1>Had a seizure, I believe, or something like that. I'm

450
00:20:25.960 --> 00:20:26.720
<v Speaker 1>not too sure, but.

451
00:20:26.720 --> 00:20:28.519
<v Speaker 2>Yeah, it was. It was something here he had that

452
00:20:28.599 --> 00:20:31.039
<v Speaker 2>caused the seizure. He swallowed his tongue.

453
00:20:31.039 --> 00:20:32.720
<v Speaker 1>You can see the video on TikTok. It's wild.

454
00:20:32.960 --> 00:20:33.599
<v Speaker 2>That's crazy.

455
00:20:33.759 --> 00:20:36.599
<v Speaker 1>It's crazy, man. But you know he's a legend now, Yeah,

456
00:20:37.039 --> 00:20:39.160
<v Speaker 1>he's a legend, man, young man. And I know that

457
00:20:39.200 --> 00:20:41.119
<v Speaker 1>you you had music with him and you were.

458
00:20:40.960 --> 00:20:43.759
<v Speaker 2>Yeah, you're working. We was literally just putting him out.

459
00:20:44.000 --> 00:20:45.799
<v Speaker 1>Yeah you know what I mean?

460
00:20:47.240 --> 00:20:49.039
<v Speaker 2>Oh yeah, he was. We already had a full tour

461
00:20:49.119 --> 00:20:51.640
<v Speaker 2>routed for him. We had just left Dubai before we

462
00:20:51.680 --> 00:20:54.000
<v Speaker 2>came to South Africa. Do that that that that show

463
00:20:54.039 --> 00:20:56.799
<v Speaker 2>that he that he was at. It was, man, it was, yeah,

464
00:20:56.799 --> 00:20:58.200
<v Speaker 2>it was. It was a tough time though, because I

465
00:20:58.319 --> 00:21:02.039
<v Speaker 2>was Those are things you really can't understand. Like, no

466
00:21:02.079 --> 00:21:05.079
<v Speaker 2>matter how spiritual you are or whatever, you question God

467
00:21:05.079 --> 00:21:08.480
<v Speaker 2>in questions like this, you'd be like, why why him?

468
00:21:08.759 --> 00:21:10.799
<v Speaker 1>I don't like person to blame.

469
00:21:11.400 --> 00:21:13.880
<v Speaker 2>You don't you don't understand you don't know, so you

470
00:21:13.960 --> 00:21:16.279
<v Speaker 2>just don't question at that point. Because one thing I

471
00:21:16.400 --> 00:21:21.039
<v Speaker 2>realized though, is like certain things happened within reflections, like

472
00:21:21.359 --> 00:21:24.400
<v Speaker 2>it could have been something in the future that he

473
00:21:24.400 --> 00:21:26.559
<v Speaker 2>would have came across then that might have changed the

474
00:21:26.640 --> 00:21:32.079
<v Speaker 2>dynamics of life. You understand what I'm saying, because with

475
00:21:32.119 --> 00:21:33.799
<v Speaker 2>that kind of talent, he was going to be indoors

476
00:21:33.799 --> 00:21:35.519
<v Speaker 2>that I probably wouldn't be able to control he walking

477
00:21:35.559 --> 00:21:39.359
<v Speaker 2>into Wow, does that make sense? So I look at

478
00:21:39.400 --> 00:21:42.599
<v Speaker 2>it like whatever decision was made for his life, it

479
00:21:42.720 --> 00:21:44.920
<v Speaker 2>was a reason for it. But that's something for me

480
00:21:44.960 --> 00:21:47.200
<v Speaker 2>to find out that they you know, I'm in that

481
00:21:47.200 --> 00:21:47.920
<v Speaker 2>same situation.

482
00:21:48.039 --> 00:21:49.319
<v Speaker 1>Yeah, yeah, exactly.

483
00:21:49.480 --> 00:21:53.000
<v Speaker 2>You know when we crossed that.

484
00:21:54.279 --> 00:21:55.960
<v Speaker 1>When you say she is the future, talk to us

485
00:21:55.960 --> 00:21:58.279
<v Speaker 1>about so she people to interview?

486
00:21:58.440 --> 00:22:03.960
<v Speaker 2>Yes, Cruise, you the smartest God, know you the smartest guy.

487
00:22:04.039 --> 00:22:07.839
<v Speaker 2>Know that you're the smartest guy. I promise you. That's

488
00:22:07.839 --> 00:22:09.920
<v Speaker 2>gonna be a day when they come be like, yeah, man,

489
00:22:09.960 --> 00:22:12.279
<v Speaker 2>I was watching that Cruise interview and they was in

490
00:22:12.319 --> 00:22:14.319
<v Speaker 2>the back and they was talking about him. Man, they

491
00:22:14.319 --> 00:22:15.680
<v Speaker 2>said he was gonna be this one day. Because that's

492
00:22:15.720 --> 00:22:18.599
<v Speaker 2>what happened with Gotty. I would go to every radio station.

493
00:22:18.680 --> 00:22:20.799
<v Speaker 2>I just have her sit right there, she just be watching.

494
00:22:21.519 --> 00:22:23.200
<v Speaker 2>And then one day they called her up and was like, yes,

495
00:22:23.279 --> 00:22:26.319
<v Speaker 2>who are you like, lady, just like how it is.

496
00:22:27.200 --> 00:22:30.720
<v Speaker 2>And bro, not even two years later, she was the

497
00:22:30.759 --> 00:22:34.960
<v Speaker 2>biggest artist on the planet until this day. They keep

498
00:22:35.079 --> 00:22:37.079
<v Speaker 2>that same glitch like, yeah, we had her here first.

499
00:22:38.039 --> 00:22:39.880
<v Speaker 2>No one would ever know because you just don't know.

500
00:22:39.920 --> 00:22:41.680
<v Speaker 2>But one thing I can tell you about them, everything

501
00:22:41.720 --> 00:22:44.720
<v Speaker 2>that I described and artists, they already exhabit. But they're

502
00:22:44.759 --> 00:22:48.160
<v Speaker 2>the most amazing songwriters. They actually produced their own music.

503
00:22:48.599 --> 00:22:50.559
<v Speaker 2>And they brothers. They came up from the same one

504
00:22:51.240 --> 00:22:53.119
<v Speaker 2>went through the same struggle. Both was locked up at

505
00:22:53.119 --> 00:22:55.799
<v Speaker 2>the exact same time. The little brother was a little

506
00:22:55.839 --> 00:23:00.319
<v Speaker 2>more hard headed, so he took more time. Will be

507
00:23:00.400 --> 00:23:04.440
<v Speaker 2>nice for the most part. When they got a grind.

508
00:23:04.480 --> 00:23:07.319
<v Speaker 2>I've never seen an artist and I haven't heard now.

509
00:23:07.559 --> 00:23:12.880
<v Speaker 2>I've never heard a whack record from him ever, wow shot. Ever,

510
00:23:13.079 --> 00:23:16.640
<v Speaker 2>like the older one, Ellens, he has more of a

511
00:23:16.720 --> 00:23:19.319
<v Speaker 2>confidence thing. So I think I compare him to Kanye

512
00:23:19.359 --> 00:23:21.839
<v Speaker 2>because of the confidence of it, because he believes he's

513
00:23:21.839 --> 00:23:24.720
<v Speaker 2>the greatest rapper alive. I love that he really believes it,

514
00:23:24.759 --> 00:23:28.240
<v Speaker 2>though like no like for real and then when you

515
00:23:28.359 --> 00:23:30.839
<v Speaker 2>hear them, you will understand why.

516
00:23:31.119 --> 00:23:31.480
<v Speaker 1>Wow.

517
00:23:31.799 --> 00:23:33.559
<v Speaker 2>So I always try to help, you know, tell him

518
00:23:33.559 --> 00:23:35.119
<v Speaker 2>to be a little more humble because I know how

519
00:23:35.160 --> 00:23:38.440
<v Speaker 2>great he is. So I want the people to just

520
00:23:38.559 --> 00:23:40.880
<v Speaker 2>hear it and say it, versus him saying.

521
00:23:40.880 --> 00:23:43.480
<v Speaker 1>Yeah, yeah, yeah, show them, don't tell them right now,

522
00:23:43.960 --> 00:23:44.759
<v Speaker 1>Ski is different.

523
00:23:44.799 --> 00:23:47.119
<v Speaker 2>He's totally opposite of his brother, super quiet. He don't

524
00:23:47.119 --> 00:23:52.079
<v Speaker 2>never say nothing, but he's a monster. Yeah, you know

525
00:23:52.119 --> 00:23:52.599
<v Speaker 2>what I'm saying.

526
00:23:53.039 --> 00:23:54.400
<v Speaker 3>It's almos a beautiful balance.

527
00:23:54.440 --> 00:23:55.799
<v Speaker 2>So that's just the perfect balance.

528
00:23:55.960 --> 00:23:59.400
<v Speaker 1>Yeah, they're totally opposite. And how did this relationship come together?

529
00:23:59.440 --> 00:24:01.599
<v Speaker 2>Actually, it's it because there was a part of that

530
00:24:01.640 --> 00:24:04.480
<v Speaker 2>I had previously where him did a joint venture and

531
00:24:04.519 --> 00:24:06.480
<v Speaker 2>then eventually he allowed me to just take the group

532
00:24:06.519 --> 00:24:08.519
<v Speaker 2>over completely. Because once me and Elan that's locked in

533
00:24:08.559 --> 00:24:10.680
<v Speaker 2>on some songwriting stuff, the chemistry was just on a

534
00:24:10.680 --> 00:24:13.000
<v Speaker 2>different level. So we decided to just make it full spledge.

535
00:24:13.119 --> 00:24:13.400
<v Speaker 1>Okay.

536
00:24:13.640 --> 00:24:15.079
<v Speaker 2>So now, yeah, So before the end of the year,

537
00:24:15.079 --> 00:24:17.680
<v Speaker 2>they'll be dropping their first record calls. It's the name

538
00:24:17.720 --> 00:24:20.160
<v Speaker 2>of the records called Glock on Me, but the clean

539
00:24:20.240 --> 00:24:23.200
<v Speaker 2>version is called A Lot on Me. Okay, oh dope, Okay, No,

540
00:24:23.400 --> 00:24:26.160
<v Speaker 2>it's the video's coming very soon. Singles coming very soon.

541
00:24:26.200 --> 00:24:27.400
<v Speaker 2>So we'll be coming to see you.

542
00:24:27.440 --> 00:24:30.319
<v Speaker 1>Shoot it, man, play on it, man. Yeah, we'll get

543
00:24:30.359 --> 00:24:31.119
<v Speaker 1>fused to get on it.

544
00:24:31.160 --> 00:24:33.200
<v Speaker 2>You know what, you get fused?

545
00:24:37.920 --> 00:24:41.240
<v Speaker 4>What's on the other day, I saw something about, you know,

546
00:24:41.279 --> 00:24:44.599
<v Speaker 4>the NFL talking about expanding to Africa, right and they

547
00:24:44.640 --> 00:24:47.359
<v Speaker 4>were saying, you know, they're already doing their stuff in Europe,

548
00:24:47.400 --> 00:24:49.480
<v Speaker 4>et cetera. And the first person I thought about was you,

549
00:24:49.519 --> 00:24:51.440
<v Speaker 4>because I don't think there's ever been an artist in

550
00:24:51.440 --> 00:24:53.799
<v Speaker 4>my lifetime that's done more for their continent than you.

551
00:24:53.920 --> 00:24:56.279
<v Speaker 4>I mean, renewable energy, all the stuff that you're doing. Man,

552
00:24:57.200 --> 00:25:01.799
<v Speaker 4>what is the next plateau for Africa as far as commerce,

553
00:25:02.000 --> 00:25:04.680
<v Speaker 4>you know, whatever it may be, economy, sports, whatever, do

554
00:25:04.759 --> 00:25:07.079
<v Speaker 4>you what do you feel is the next step?

555
00:25:07.279 --> 00:25:09.319
<v Speaker 2>We? I mean the next I mean development right now

556
00:25:09.359 --> 00:25:12.119
<v Speaker 2>is the steps that's happening right But I think Africa

557
00:25:12.200 --> 00:25:15.200
<v Speaker 2>right now, the way it's going, it's about to become China,

558
00:25:16.440 --> 00:25:18.519
<v Speaker 2>mainly because the Chinese have come in and gave them

559
00:25:18.559 --> 00:25:20.960
<v Speaker 2>the blueprint of how they built China in the last

560
00:25:21.039 --> 00:25:24.799
<v Speaker 2>fifty years, and now they're applying that same blueprint to Africa.

561
00:25:25.279 --> 00:25:27.440
<v Speaker 2>And as you know, Africans are a little bit more aggressive.

562
00:25:27.839 --> 00:25:30.400
<v Speaker 2>They work a little bit more harder, and they move

563
00:25:30.480 --> 00:25:33.680
<v Speaker 2>around more and they're willing to expand beyond their culture.

564
00:25:33.960 --> 00:25:36.480
<v Speaker 2>So I think Africa's gonna grow faster than China did

565
00:25:36.880 --> 00:25:38.960
<v Speaker 2>because China was a little bit different. They're more quiet,

566
00:25:39.039 --> 00:25:42.359
<v Speaker 2>they're not as aggressive, and they keep everything within culture.

567
00:25:43.359 --> 00:25:46.319
<v Speaker 2>Africa is totally opposite of everything, so that they're gonna

568
00:25:46.359 --> 00:25:47.839
<v Speaker 2>grow a lot faster, you know what I'm saying, And

569
00:25:47.839 --> 00:25:50.640
<v Speaker 2>in the youth, a lot more vibrant. They're so vibrant.

570
00:25:50.720 --> 00:25:55.759
<v Speaker 2>And then more than anything, they harness already entertainment and

571
00:25:55.799 --> 00:25:58.720
<v Speaker 2>film in Africa already, which China also didn't have. So

572
00:25:58.759 --> 00:26:02.440
<v Speaker 2>now imagine having all of those aspects of manufacturing and

573
00:26:02.599 --> 00:26:07.680
<v Speaker 2>assembly plants and distribution channels and you know, e commerce platforms,

574
00:26:08.359 --> 00:26:10.920
<v Speaker 2>and you mix it with the younger generation of Africa

575
00:26:11.000 --> 00:26:13.319
<v Speaker 2>and the minds that they already have there, with the

576
00:26:13.440 --> 00:26:17.599
<v Speaker 2>energy that they got with mixing with entertainment and film

577
00:26:17.640 --> 00:26:21.519
<v Speaker 2>with almost two billion people, just imagine what that is.

578
00:26:21.599 --> 00:26:24.880
<v Speaker 2>So if you're not investing anywhere, I promise you anything

579
00:26:24.880 --> 00:26:27.400
<v Speaker 2>that you put in Africa, you're going ten x. Wow.

580
00:26:27.440 --> 00:26:30.079
<v Speaker 2>Without even thinking twice, I'm gonna.

581
00:26:29.880 --> 00:26:30.960
<v Speaker 4>Give you a twenty before I leave.

582
00:26:30.960 --> 00:26:35.480
<v Speaker 2>Okay, I come back, come back with two hundred for

583
00:26:35.519 --> 00:26:44.400
<v Speaker 2>you take E B TA JPL.

584
00:26:46.720 --> 00:26:49.079
<v Speaker 1>That's are you? Are you a gambler? Do you gamble?

585
00:26:49.200 --> 00:26:49.240
<v Speaker 2>No?

586
00:26:49.319 --> 00:26:51.440
<v Speaker 1>I don't gamble at all, just like you don't smoke

587
00:26:51.480 --> 00:26:52.960
<v Speaker 1>or drink. We don't gamble.

588
00:26:55.920 --> 00:26:59.920
<v Speaker 2>It's just I've seen the there's well put it this way,

589
00:27:00.119 --> 00:27:03.799
<v Speaker 2>anything that outweighed the bad versus the good. I stay

590
00:27:03.839 --> 00:27:07.480
<v Speaker 2>away from. Okay, gambling. Yeah, when you win, you win big,

591
00:27:07.519 --> 00:27:10.640
<v Speaker 2>but you lose more than you win. Yeah, right, yeah,

592
00:27:10.640 --> 00:27:16.480
<v Speaker 2>so I'd rather not lose. Yeah, I'd rather just if

593
00:27:16.480 --> 00:27:17.440
<v Speaker 2>I'm a gambler's gonna be on.

594
00:27:17.480 --> 00:27:20.920
<v Speaker 1>Myself because you can win thirty forty fifty racks, but

595
00:27:21.079 --> 00:27:24.160
<v Speaker 1>you could lose your entire home period, which is worth

596
00:27:24.240 --> 00:27:24.839
<v Speaker 1>way more.

597
00:27:24.720 --> 00:27:27.119
<v Speaker 2>Than exactly exactly.

598
00:27:27.359 --> 00:27:30.079
<v Speaker 1>It's a dangerous place to be. Who's the smartest artist

599
00:27:30.160 --> 00:27:30.920
<v Speaker 1>that you've worked.

600
00:27:30.720 --> 00:27:34.200
<v Speaker 2>With, the smartest artist on your shoulders?

601
00:27:34.240 --> 00:27:38.079
<v Speaker 1>Paws Like, I think you know there's when when when

602
00:27:38.079 --> 00:27:41.000
<v Speaker 1>it comes to brilliance, you embody that is there is? Yeah,

603
00:27:41.000 --> 00:27:43.200
<v Speaker 1>because you gotta think intelligence come in different ways too,

604
00:27:43.559 --> 00:27:46.920
<v Speaker 1>Sure you know what I mean. Yeah, But if I

605
00:27:46.920 --> 00:27:50.079
<v Speaker 1>would say from a perspective of creativity, or probably would

606
00:27:50.119 --> 00:27:51.000
<v Speaker 1>be Lady Gotta.

607
00:27:51.519 --> 00:27:53.880
<v Speaker 2>I would say that for sure. If it comes from

608
00:27:53.920 --> 00:27:58.240
<v Speaker 2>a perspective of business, it will probably be Walker flaka

609
00:27:58.680 --> 00:28:00.000
<v Speaker 2>Walker Fkka. Yeah.

610
00:28:00.079 --> 00:28:02.599
<v Speaker 1>Wow, excuse us for being surprised by that. But like,

611
00:28:02.680 --> 00:28:03.640
<v Speaker 1>he's brilliant.

612
00:28:03.359 --> 00:28:06.960
<v Speaker 2>Business wise, he's a brilliant how so he's a whack wrapper,

613
00:28:07.319 --> 00:28:10.839
<v Speaker 2>but he makes it up in business one hundred thousand

614
00:28:10.880 --> 00:28:12.039
<v Speaker 2>per The kid is brilliant.

615
00:28:12.079 --> 00:28:13.279
<v Speaker 1>I think he'll tell you that himself.

616
00:28:13.319 --> 00:28:15.559
<v Speaker 2>Yeah, he would, That's only why I repeated it. But

617
00:28:15.559 --> 00:28:18.000
<v Speaker 2>he was. He wasn't lying. He's super smart.

618
00:28:18.160 --> 00:28:18.680
<v Speaker 1>Wow.

619
00:28:19.240 --> 00:28:20.720
<v Speaker 2>And he knows how to network. He knows how to

620
00:28:20.720 --> 00:28:23.000
<v Speaker 2>put two and two together. And I think being an

621
00:28:23.119 --> 00:28:27.359
<v Speaker 2>entrepreneur is understanding what this value is and how this

622
00:28:27.599 --> 00:28:33.240
<v Speaker 2>value can become something. Yes, he knows, he knows that.

623
00:28:33.240 --> 00:28:36.079
<v Speaker 2>He gets that, and it's not that many people that

624
00:28:36.160 --> 00:28:38.599
<v Speaker 2>understood it before master P did. Wow.

625
00:28:38.720 --> 00:28:39.880
<v Speaker 1>Yeah, it's master P.

626
00:28:41.119 --> 00:28:44.160
<v Speaker 2>Yeah, he's the godfather of understanding that. But even before

627
00:28:44.240 --> 00:28:47.160
<v Speaker 2>master P, there was mc Hammer that a lot of

628
00:28:47.160 --> 00:28:51.279
<v Speaker 2>people forgot about who had the most brilliant and the

629
00:28:51.279 --> 00:28:53.960
<v Speaker 2>best musical contract in the music business.

630
00:28:54.000 --> 00:28:56.640
<v Speaker 1>And none of that being funded by the Oakland a's right,

631
00:28:56.880 --> 00:28:58.799
<v Speaker 1>getting the age to fund your musical career.

632
00:29:00.519 --> 00:29:03.000
<v Speaker 2>I mean so, I mean we all looked at those

633
00:29:03.039 --> 00:29:05.759
<v Speaker 2>certain things that help us kind of condition ourselves from

634
00:29:05.759 --> 00:29:08.559
<v Speaker 2>a business perspective, but we all depended on our hustle

635
00:29:09.319 --> 00:29:11.119
<v Speaker 2>and just got in, understood it and figured out how

636
00:29:11.119 --> 00:29:13.839
<v Speaker 2>to be creative. Right. But they came from a business

637
00:29:13.880 --> 00:29:15.680
<v Speaker 2>perspective because a lot of those guys went to college

638
00:29:15.720 --> 00:29:18.920
<v Speaker 2>actually had real business degrees. We just figured it out

639
00:29:18.960 --> 00:29:19.640
<v Speaker 2>as we got in.

640
00:29:20.680 --> 00:29:22.880
<v Speaker 1>You know what was Michael Jackson like?

641
00:29:23.319 --> 00:29:27.160
<v Speaker 2>Off? He was a godfather. I only I only didn't

642
00:29:27.160 --> 00:29:28.920
<v Speaker 2>mention him because he's not here no more. But if

643
00:29:28.960 --> 00:29:32.359
<v Speaker 2>you're talking about the most the most brilliant businessman and

644
00:29:32.480 --> 00:29:36.039
<v Speaker 2>artists in the world, he's the pinnacle. He's a pinnacle.

645
00:29:36.799 --> 00:29:39.799
<v Speaker 2>He taught us all how to get without even talking

646
00:29:39.799 --> 00:29:43.119
<v Speaker 2>to you. You know. But I was blessed to be

647
00:29:43.160 --> 00:29:45.880
<v Speaker 2>in the same room and get those jewels and get

648
00:29:45.880 --> 00:29:49.839
<v Speaker 2>that information and understand the dynamics of how the games

649
00:29:49.839 --> 00:29:51.200
<v Speaker 2>are played in the music business.

650
00:29:51.240 --> 00:29:56.599
<v Speaker 1>And the man he was buying catalogs understand right, he

651
00:29:56.599 --> 00:29:58.559
<v Speaker 1>bought Paul McCartney's catalog, He understood it.

652
00:29:59.160 --> 00:29:59.960
<v Speaker 2>He understood that it.

653
00:30:00.599 --> 00:30:02.160
<v Speaker 1>Did you hear his real voice.

654
00:30:02.440 --> 00:30:04.680
<v Speaker 2>Oh yeah, what.

655
00:30:04.680 --> 00:30:07.119
<v Speaker 1>That sound like? Was it deeper? Loved, deeper deeper.

656
00:30:07.240 --> 00:30:09.519
<v Speaker 3>That's crazy because I was actually just watching a TikTok

657
00:30:09.599 --> 00:30:12.000
<v Speaker 3>video about like his real voice, and I'm like over

658
00:30:12.039 --> 00:30:13.599
<v Speaker 3>here trying to really listen.

659
00:30:14.759 --> 00:30:16.200
<v Speaker 2>But it's crazy because we will.

660
00:30:16.519 --> 00:30:19.799
<v Speaker 3>I don't think like like the impact that he had, you,

661
00:30:20.400 --> 00:30:23.799
<v Speaker 3>like the craziness that fans had for him, the admiration.

662
00:30:24.920 --> 00:30:26.079
<v Speaker 3>I've never seen that.

663
00:30:26.319 --> 00:30:28.400
<v Speaker 2>Yeah, because Mike was the only person that actually lived

664
00:30:28.400 --> 00:30:33.279
<v Speaker 2>a calculated life. Everything about him was choreograft old everything. Yeah,

665
00:30:33.319 --> 00:30:35.200
<v Speaker 2>because you got to say he was born into it.

666
00:30:35.880 --> 00:30:38.839
<v Speaker 2>So as a kid he learned how to manipulate, not

667
00:30:38.920 --> 00:30:41.400
<v Speaker 2>from a bad perspective, but from a good perspective, in

668
00:30:41.440 --> 00:30:45.400
<v Speaker 2>other words, separating the man and the artist. Yeah, he'll

669
00:30:45.400 --> 00:30:47.200
<v Speaker 2>turn on like this, We'd be having a normal, regular

670
00:30:47.200 --> 00:30:49.720
<v Speaker 2>conversation when in the Maid walk In his voice goes

671
00:30:49.720 --> 00:30:51.200
<v Speaker 2>from hey, how are you? How are you? Everything? Okay?

672
00:30:51.519 --> 00:30:55.759
<v Speaker 1>M h m hmm, like on clockwork, turn it on quick.

673
00:30:56.799 --> 00:30:59.519
<v Speaker 2>You would never know like he knew how to switch

674
00:30:59.559 --> 00:31:00.200
<v Speaker 2>it on it off.

675
00:31:00.400 --> 00:31:03.920
<v Speaker 1>He was a different human being, different and a generational artist.

676
00:31:04.960 --> 00:31:06.599
<v Speaker 1>Loves Michael Jackson and my three.

677
00:31:06.440 --> 00:31:10.200
<v Speaker 2>Year old, and he understood imaging better than anybody. When

678
00:31:10.240 --> 00:31:13.640
<v Speaker 2>you start talking about the perception of what this is

679
00:31:13.720 --> 00:31:16.480
<v Speaker 2>that the world should know about him, and the perception

680
00:31:16.519 --> 00:31:19.279
<v Speaker 2>of what his family knows. There was two different contrasts,

681
00:31:20.079 --> 00:31:22.720
<v Speaker 2>you know what I'm saying. So he knew how to

682
00:31:22.759 --> 00:31:25.319
<v Speaker 2>sell the audience who he was to them. But then

683
00:31:25.440 --> 00:31:27.720
<v Speaker 2>when he's behind closed doors with friends and family, that

684
00:31:27.839 --> 00:31:28.960
<v Speaker 2>was a whole different type of mic.

685
00:31:29.079 --> 00:31:34.599
<v Speaker 4>Wow, he was social media before social media.

686
00:31:34.880 --> 00:31:41.519
<v Speaker 1>He created his own filters too, headline his only tour

687
00:31:41.680 --> 00:31:43.799
<v Speaker 1>with so many songs? Acon, how do you get all

688
00:31:43.839 --> 00:31:46.240
<v Speaker 1>these songs done in one night? A night after night?

689
00:31:46.400 --> 00:31:49.079
<v Speaker 2>Oh man, it's I guess. The more you do it,

690
00:31:49.279 --> 00:31:51.960
<v Speaker 2>you start to adjust to the audience depending on who's

691
00:31:51.960 --> 00:31:53.680
<v Speaker 2>an audience. You know, which songs that you're gonna play,

692
00:31:53.680 --> 00:31:55.640
<v Speaker 2>which songs you're not going to play. The beauty is

693
00:31:55.680 --> 00:31:58.359
<v Speaker 2>having a catalog big enough to decide, right, you know

694
00:31:58.359 --> 00:32:01.000
<v Speaker 2>what I mean? So, yeah, you got music for every audience.

695
00:32:01.119 --> 00:32:03.279
<v Speaker 1>Yeah, yeah, man? And Beautiful Day is out?

696
00:32:04.920 --> 00:32:05.079
<v Speaker 4>Yeah?

697
00:32:06.160 --> 00:32:08.640
<v Speaker 1>And there was you you were were you inspired by

698
00:32:08.640 --> 00:32:11.440
<v Speaker 1>that kid who was singing it? That? Right?

699
00:32:11.480 --> 00:32:13.440
<v Speaker 2>There was? It was that that was actually a wake

700
00:32:13.519 --> 00:32:16.319
<v Speaker 2>up call for me. Okay, So to hear him singing

701
00:32:16.359 --> 00:32:20.039
<v Speaker 2>that song was one of them things was like, Damn,

702
00:32:20.759 --> 00:32:23.519
<v Speaker 2>I did make a huge impact and an influence. You

703
00:32:23.519 --> 00:32:24.960
<v Speaker 2>know what I mean, because a lot of people don't

704
00:32:25.000 --> 00:32:27.400
<v Speaker 2>have a clue, but what none of my old music

705
00:32:27.440 --> 00:32:30.680
<v Speaker 2>sounded like, and what are my older songs sounded like?

706
00:32:30.720 --> 00:32:33.839
<v Speaker 2>That's never been released, so they never really know, right,

707
00:32:33.920 --> 00:32:37.359
<v Speaker 2>So to hear that and hear him on that record

708
00:32:37.400 --> 00:32:41.400
<v Speaker 2>on that on that level, it was like, damn, we're

709
00:32:41.480 --> 00:32:44.319
<v Speaker 2>we're literally now influencing kids that wasn't even alive to

710
00:32:44.319 --> 00:32:48.039
<v Speaker 2>see my my run. But then when I realized how

711
00:32:48.079 --> 00:32:50.599
<v Speaker 2>crazy that song went and how viral it went, I

712
00:32:50.640 --> 00:32:52.759
<v Speaker 2>was like, okay, I got to redo this record again.

713
00:32:52.960 --> 00:32:54.200
<v Speaker 1>Yeah it's.

714
00:32:56.640 --> 00:32:58.440
<v Speaker 2>And it just happened as I'm thinking that, we go

715
00:32:58.519 --> 00:33:00.680
<v Speaker 2>to Miami connected with you Ill rod him and he

716
00:33:00.720 --> 00:33:02.279
<v Speaker 2>was like, man, I got this idea. Is this song

717
00:33:02.319 --> 00:33:04.200
<v Speaker 2>that I want to play for you? And he plays

718
00:33:04.240 --> 00:33:07.440
<v Speaker 2>me that damn song? And I said, bro, we were

719
00:33:07.519 --> 00:33:10.200
<v Speaker 2>just talking about that. It was it was it was all,

720
00:33:10.319 --> 00:33:10.880
<v Speaker 2>it was all decid.

721
00:33:10.920 --> 00:33:12.279
<v Speaker 1>It was meant that's right. It was meant to be.

722
00:33:14.119 --> 00:33:16.039
<v Speaker 3>Hey, check your Richard the Cruse Show. Thanks for listening

723
00:33:16.079 --> 00:33:18.480
<v Speaker 3>to The Cruise Show podcast. To make sure to subscribe

724
00:33:18.519 --> 00:33:20.440
<v Speaker 3>and hey, auto download so you don't miss an episode,

725
00:33:20.519 --> 00:33:21.319
<v Speaker 3>so so so so
