WEBVTT 1 00:00:00.440 --> 00:00:05.040 I was born in Johannesburg, South Africa. I lived in 2 00:00:05.080 --> 00:00:08.560 South Africa for the first twelve years of my life 3 00:00:08.599 --> 00:00:10.599 and at the tend age of twelve and a half, 4 00:00:10.720 --> 00:00:15.400 my parents decided to leave South Africa. They didn't agree 5 00:00:15.599 --> 00:00:18.760 with the government at the time, it was an apartheid government. 6 00:00:19.640 --> 00:00:21.440 I had an older brother that had to go into 7 00:00:21.440 --> 00:00:24.839 the army and I didn't want my brother going into 8 00:00:24.839 --> 00:00:26.960 the army and fighting for a cause he didn't believe in. 9 00:00:27.719 --> 00:00:31.440 And my parents were very much part of the anti 10 00:00:31.519 --> 00:00:36.240 apartheid movement and wanted us to grow up in the 11 00:00:36.560 --> 00:00:39.840 right kind of environment. So twelve and a half thirteen 12 00:00:39.960 --> 00:00:44.840 moved to Sydney, Australia, where I had the more formative 13 00:00:44.880 --> 00:00:49.880 part of my education secondary education. I went to university 14 00:00:50.000 --> 00:00:53.799 at the University of New South Wales. My story is 15 00:00:53.840 --> 00:00:56.640 more of a school of hard knocks in the sense 16 00:00:56.719 --> 00:00:59.520 of how I got to where I got to, and. 17 00:00:59.600 --> 00:01:01.200 I'm sure we'll talk a little bit about that. 18 00:01:01.320 --> 00:01:04.840 But I was very fortunate to be part of a 19 00:01:04.920 --> 00:01:09.319 unique program where I was on scholarship between industry and 20 00:01:09.400 --> 00:01:14.280 the university for a group of five of us in 21 00:01:14.319 --> 00:01:18.599 the areas of marketing and commerce. As part of a 22 00:01:18.599 --> 00:01:21.599 scholarship program. I did that for three years. I got 23 00:01:21.640 --> 00:01:23.560 a little bit frustrated. I felt like I needed to 24 00:01:23.640 --> 00:01:25.959 leave Australia. You know, it's like this little island at 25 00:01:25.959 --> 00:01:28.840 the end of the world, far far away. And I 26 00:01:28.879 --> 00:01:32.840 was very lucky to be able to receive an opportunity 27 00:01:32.879 --> 00:01:36.400 to do an exchange program with a university in the US, 28 00:01:36.439 --> 00:01:38.280 with a college in the US, and I spent a 29 00:01:38.400 --> 00:01:41.560 year which very much influenced me, and I'm. 30 00:01:41.480 --> 00:01:42.480 Very grateful for this. 31 00:01:42.560 --> 00:01:47.439 I spent a semester abroad at Babson College in Boston. 32 00:01:47.480 --> 00:01:50.920 Babson's the number one school in the US for entrepreneurial 33 00:01:50.959 --> 00:01:56.480 studies and that really started to inspire the entrepreneurial spirit 34 00:01:56.599 --> 00:02:02.000 inside me. I was amazing professors and the way things 35 00:02:02.040 --> 00:02:05.680 worked at that time was Australians were allowed to actually 36 00:02:05.799 --> 00:02:07.799 work in the US for. 37 00:02:07.760 --> 00:02:09.039 As long as you studied. 38 00:02:09.759 --> 00:02:12.560 And after finishing my semester abroad, I didn't want to 39 00:02:12.599 --> 00:02:13.520 go back to Australia. 40 00:02:13.680 --> 00:02:19.159 I wanted to work and I started to apply for internships. 41 00:02:19.319 --> 00:02:21.360 But it was really tough to get an internship when 42 00:02:21.360 --> 00:02:23.560 you didn't you know, you were this little kid from. 43 00:02:23.400 --> 00:02:26.960 Australia and I was very lucky. 44 00:02:27.120 --> 00:02:31.360 I interviewed for an internship at Pepsicola in Boston, and 45 00:02:31.439 --> 00:02:34.080 I was accepted as an intern, and I started my 46 00:02:34.240 --> 00:02:37.599 career at the back of a truck with a two eeler, 47 00:02:38.560 --> 00:02:41.319 literally getting up six o'clock in the morning and being 48 00:02:41.360 --> 00:02:46.240 one of those, you know, very challenging job delivering products 49 00:02:46.319 --> 00:02:50.800 to South Boston to Back Bay, up and down the 50 00:02:50.840 --> 00:02:54.719 streets of Boston. And that's really where I started to 51 00:02:54.840 --> 00:02:58.479 learn and understand the importance of how to bring consumer 52 00:02:58.560 --> 00:03:02.080 brands to the marketplace and understanding the power of executing 53 00:03:02.120 --> 00:03:02.719 the right way. 54 00:03:02.960 --> 00:03:05.199 Well, you had an incredible journey, and we're going to 55 00:03:05.240 --> 00:03:08.840 talk a lot about your really wonderful resume because the 56 00:03:08.919 --> 00:03:11.159 one thing al that I got from it is there's 57 00:03:11.199 --> 00:03:14.319 a lot of diversity going on between the soda company 58 00:03:14.520 --> 00:03:16.800 and high tech and now what you do for the 59 00:03:16.879 --> 00:03:19.560 last four and a half years a CEO of Bioharvest Sciences, 60 00:03:19.599 --> 00:03:21.960 which is an incredible company that we're going to find 61 00:03:21.960 --> 00:03:23.439 a lot out about it with the mission and what 62 00:03:23.520 --> 00:03:27.120 you do, but it really is revolutionary when our listeners 63 00:03:27.159 --> 00:03:30.319 and CEOs and future entrepreneurs get to hear what you're 64 00:03:30.319 --> 00:03:33.479 doing right now, because it really truly is extraordinary. I'm 65 00:03:33.520 --> 00:03:34.960 going to have you dumb it down for me because 66 00:03:34.960 --> 00:03:36.960 I'm still learning as I go here. But it's about 67 00:03:37.039 --> 00:03:40.120 fruits and plants and really helping everybody out there when 68 00:03:40.120 --> 00:03:42.360 it comes to that. So, but before we do that, 69 00:03:42.439 --> 00:03:44.240 I want to talk about your journey out of school. 70 00:03:44.280 --> 00:03:46.120 And you know it's not going to surprise you a 71 00:03:46.120 --> 00:03:49.240 lot that you started doing really hard work right out 72 00:03:49.280 --> 00:03:51.879 of the gate and out of school, not exactly what 73 00:03:51.919 --> 00:03:53.280 you want to do, but you work your way up 74 00:03:53.280 --> 00:03:55.800 the ladder. So if you could maybe kind of capitalize 75 00:03:55.800 --> 00:03:58.919 your journey after that, after your interning at PEPSI and 76 00:03:58.960 --> 00:04:00.879 the things that you did, because because it really truly 77 00:04:00.919 --> 00:04:03.120 is an incredible resume. So if you could get everybody 78 00:04:03.199 --> 00:04:04.520 kind of the highlights, we'd love to hear that. 79 00:04:06.280 --> 00:04:09.120 Yeah, sure, I want to go backwards to go forwards 80 00:04:09.120 --> 00:04:11.240 because I think it's important because my story really is 81 00:04:11.240 --> 00:04:13.919 a story of an immigrant and you know, coming to 82 00:04:14.360 --> 00:04:17.079 and I'm sure many of your listeners have similar backgrounds. 83 00:04:17.279 --> 00:04:19.480 I came to Australia as an immigrant. My parents came 84 00:04:19.480 --> 00:04:22.639 with literally very little money. Anything that I wanted, whether 85 00:04:22.639 --> 00:04:24.680 it was going to the movies or anything that was 86 00:04:24.720 --> 00:04:27.199 considered a luxury I had to work for so at 87 00:04:27.240 --> 00:04:29.319 the age of literally fourteen, I was lucky. 88 00:04:29.639 --> 00:04:31.519 I was pretty tall. I looked sixteen. 89 00:04:31.560 --> 00:04:34.279 In Australia at the time, you had to be sixteen 90 00:04:34.319 --> 00:04:35.319 to legally work. 91 00:04:35.560 --> 00:04:37.360 And off I went as a fourteen year old and 92 00:04:37.399 --> 00:04:38.319 I started to work. 93 00:04:38.839 --> 00:04:41.279 At that time, it was Saturdays and Thursday nights, so 94 00:04:41.399 --> 00:04:43.519 you worked like sixteen to twenty hours a week. And 95 00:04:44.199 --> 00:04:47.360 I started in a delicatessen and learning how to slice 96 00:04:47.399 --> 00:04:49.759 meat on a slicer and do window displays, and that 97 00:04:49.839 --> 00:04:52.560 taught me how to do merchandising. And then I got 98 00:04:52.560 --> 00:04:55.519 promoted with a speaker and a headphone to start to 99 00:04:55.519 --> 00:04:56.959 do sales in the shopping center. 100 00:04:57.000 --> 00:04:58.399 And you know, there I was. 101 00:04:58.319 --> 00:05:01.879 On a Saturday talking about you know, silver side nine 102 00:05:01.959 --> 00:05:04.360 ninety nine ladies and gentlemen coming in to cut price deli. 103 00:05:04.720 --> 00:05:07.680 You've got the best silver side and cheeses and off 104 00:05:07.680 --> 00:05:09.839 our wents. And that taught me, you know again, how 105 00:05:09.879 --> 00:05:12.959 do we engage with customers all the way through to 106 00:05:13.199 --> 00:05:16.720 dish being a dishwasher, apprentice, butcher, and you know, at 107 00:05:16.720 --> 00:05:19.439 that time, you would do anything in order to get 108 00:05:19.480 --> 00:05:22.439 some cash to be able to enjoy the benefits of 109 00:05:23.519 --> 00:05:25.959 what people around you were enjoying, but you just couldn't afford. 110 00:05:26.000 --> 00:05:27.839 So I think that taught me the value of money. 111 00:05:28.360 --> 00:05:31.079 And then I was lucky to get a scholarship. But 112 00:05:31.240 --> 00:05:34.240 the opportunity in the US started at Pepsi cod I 113 00:05:34.279 --> 00:05:36.879 spent in Pepsi. I was able to you know, I 114 00:05:36.879 --> 00:05:40.000 had a lot of lucky breaks. You know, works dynamic. 115 00:05:41.560 --> 00:05:44.160 I had a boss who basically quit all of a sudden, 116 00:05:44.199 --> 00:05:46.319 What do we do, We need a merchandiser. Take the 117 00:05:46.360 --> 00:05:48.480 Australian kid. Put him in that job. If I went, 118 00:05:48.600 --> 00:05:52.720 I learned how to merchandise and now I was CBS, Walgreens, Walmart, 119 00:05:52.800 --> 00:05:55.480 resets and learned the area of merchandising. And then one 120 00:05:55.480 --> 00:05:57.600 of the sales guys just didn't come to work, and 121 00:05:57.639 --> 00:06:00.399 the business development sales guards said, take the Australian guy. 122 00:06:00.800 --> 00:06:03.040 And you know, Dennis, I was very lucky in my career. 123 00:06:03.079 --> 00:06:04.000 I had a lot of breaks. 124 00:06:04.480 --> 00:06:07.720 For example, at that time, if you can remember, there 125 00:06:07.759 --> 00:06:11.240 was this great movie that Americans were infatuated with. There 126 00:06:11.319 --> 00:06:16.879 was an Australian movie called Crocodile Dundee absolutely put your shrimps. 127 00:06:16.519 --> 00:06:18.800 On your barbie, right If you remember that and here 128 00:06:18.839 --> 00:06:20.879 I was at that time, I had a much thicker 129 00:06:20.879 --> 00:06:23.560 Australian accent because I wasn't married yet to my South 130 00:06:23.560 --> 00:06:26.120 African wife, who's been my sweetheart from when I was 131 00:06:26.120 --> 00:06:26.879 twelve years old. 132 00:06:27.160 --> 00:06:29.759 That's another story we can we can talk about it. 133 00:06:29.759 --> 00:06:30.199 By the way. 134 00:06:30.360 --> 00:06:32.560 By the way, I do want to tell you that's 135 00:06:32.600 --> 00:06:34.319 the first and the four years I've done this series, 136 00:06:34.319 --> 00:06:36.600 a Paul Hogan reference has been thrown into CEOs. 137 00:06:36.600 --> 00:06:39.120 You should know, so bravo, do you, sir? 138 00:06:40.720 --> 00:06:42.079 Well, Paul Hogan. 139 00:06:42.439 --> 00:06:44.839 I owe a lot of my career jumps to Paul 140 00:06:44.879 --> 00:06:47.439 Hogan because there I was, you know, going in and 141 00:06:47.519 --> 00:06:52.600 pitching coke versus PEPSI all these different accounts, and because 142 00:06:52.600 --> 00:06:56.120 I had this stick Australian accent, people remembered me and 143 00:06:56.160 --> 00:06:58.959 it just helped me get those sales over the line 144 00:06:58.959 --> 00:06:59.360 and I was. 145 00:06:59.279 --> 00:06:59.959 Started to win. 146 00:07:00.439 --> 00:07:02.720 I started to win all these accounts in Fennel Hall 147 00:07:02.800 --> 00:07:05.839 and all these strategic places in Boston, and before I 148 00:07:05.920 --> 00:07:10.600 knew it, literally, I was running business development in Boston 149 00:07:10.639 --> 00:07:12.160 City at my Pepsy Van or if. 150 00:07:12.199 --> 00:07:14.480 I went to every single lead and converted it. 151 00:07:15.000 --> 00:07:19.680 And end of the end of my internship came up 152 00:07:19.720 --> 00:07:23.360 and I actually was very fortunate that Pepsi Cola USA 153 00:07:23.560 --> 00:07:27.279 was willing to sponsor me from a visa perspective, come 154 00:07:27.319 --> 00:07:30.319 to the US working operations for two years and then 155 00:07:30.399 --> 00:07:31.680 going to purchase New York. 156 00:07:32.040 --> 00:07:32.680 So there I was. 157 00:07:32.759 --> 00:07:34.920 I had to go back to Australia tell my parents 158 00:07:35.000 --> 00:07:37.720 I was going to live after immigrating from South Africa 159 00:07:37.720 --> 00:07:38.399 to Australia. 160 00:07:38.759 --> 00:07:42.040 I had to tell my Jewish mother that I was 161 00:07:42.079 --> 00:07:45.319 going to be leaving, leaving Australia, going to live in America. 162 00:07:45.839 --> 00:07:47.800 And I don't know if you know much about Jewish 163 00:07:47.800 --> 00:07:52.920 mother's guilt, it wears on you. And after having the 164 00:07:52.959 --> 00:07:55.879 discussions with our parents, I said to them, Okay, I've 165 00:07:55.879 --> 00:07:57.920 got three months here in Australia to finish off my 166 00:07:58.000 --> 00:08:02.600 undergraduate degree. Wherever the best job is, I'm going the 167 00:08:02.600 --> 00:08:04.959 best jobs in Singapore. I'm going to Singapore. The best 168 00:08:05.040 --> 00:08:07.560 job is still with Pepsi USA. I'm going to the US. 169 00:08:08.079 --> 00:08:10.720 And I was really lucky. At this time, the Coca 170 00:08:10.759 --> 00:08:18.240 Cola company was looking to hire ten middle managers to 171 00:08:18.360 --> 00:08:23.240 develop and nurture with intense training over a one year 172 00:08:23.279 --> 00:08:26.759 program in Australia, which is a very mature market. Develop 173 00:08:26.879 --> 00:08:31.040 market and then send those managers into Asia. This is 174 00:08:31.120 --> 00:08:34.360 now we're talking nine to ninety six, ninety seven. Asia 175 00:08:34.480 --> 00:08:37.120 was pumping. You got the growth of China, the growth 176 00:08:37.120 --> 00:08:42.159 of Indonesia, and I was very lucky because of my 177 00:08:42.240 --> 00:08:46.000 experience at PEPSI I got accepted onto that Coke program 178 00:08:46.320 --> 00:08:50.200 and that Dennis was the start of an amazing eighteen 179 00:08:50.279 --> 00:08:53.960 year career that I'm so grateful for. Where I spent, 180 00:08:54.120 --> 00:08:57.320 you know, twelve years in Asia in multiple different roles 181 00:08:57.399 --> 00:09:02.639 running businesses across Asia Pacific, including in China, where I 182 00:09:02.679 --> 00:09:04.919 was headed up all of marketing and innovation for the 183 00:09:05.000 --> 00:09:07.240 China business, where I. 184 00:09:07.200 --> 00:09:09.720 Was responsible for fighting the Code Wars. 185 00:09:10.080 --> 00:09:12.720 Which had a very interesting time in the history of China, 186 00:09:12.960 --> 00:09:15.879 built a billion dollar juice business with the Minimate brand, 187 00:09:15.960 --> 00:09:18.960 launching the Minime brand in China, and was responsible for 188 00:09:19.000 --> 00:09:22.440 all the marketing around the Beijing Olympics. And I was 189 00:09:22.480 --> 00:09:25.080 able to then follow that up with going back to 190 00:09:25.120 --> 00:09:28.399 South Africa, which is a really interesting opportunity from a 191 00:09:28.480 --> 00:09:33.519 leadership perspective, where in South Africa leading up to the 192 00:09:33.519 --> 00:09:36.200 twenty ten World Cup, I was responsible for the marketing 193 00:09:36.200 --> 00:09:39.840 for that and also leading the organization, the marketing and 194 00:09:39.840 --> 00:09:43.840 the commercial organization at a time where it was critical 195 00:09:43.879 --> 00:09:46.519 from a diversity perspective to change the nature of the 196 00:09:46.639 --> 00:09:50.960 organization to reflect the rainbow nation which South Africa is 197 00:09:51.080 --> 00:09:52.519 today is so well known for. 198 00:09:53.000 --> 00:09:55.039 And that was an amazing leadership experience. 199 00:09:56.039 --> 00:09:59.080 So, you know, basically twelve years in Asia, three years 200 00:09:59.080 --> 00:10:01.440 in Africa, and then I got sent to the US 201 00:10:02.200 --> 00:10:05.039 initially to head up marketing for the Glasow business unit, 202 00:10:05.080 --> 00:10:08.879 which is brands like Vitamin Water, Smart Water, the Power 203 00:10:08.919 --> 00:10:12.759 Aid sports drink line, and the energy portfolio. And I 204 00:10:12.840 --> 00:10:15.159 was fortunate there to very quickly be able to take 205 00:10:15.200 --> 00:10:18.039 over as general manager of that business unit that I 206 00:10:18.080 --> 00:10:21.559 did for three years up until twenty fourteen. So that 207 00:10:21.639 --> 00:10:25.159 really gave me a lot of global experience from running businesses. 208 00:10:25.600 --> 00:10:29.879 You know, I started the business for Coca Cola locally 209 00:10:29.919 --> 00:10:33.519 in Mongolia. I'm an honor in Mongolian. I'm really happy 210 00:10:33.519 --> 00:10:36.080 to say there were like four countries in the world 211 00:10:36.120 --> 00:10:40.440 where coke was not producing locally at the time. It 212 00:10:40.519 --> 00:10:45.200 was Iran, Afghanistan, North Korea, and Mongolia. And the company 213 00:10:45.240 --> 00:10:47.200 had found a partner and I had the opportunity of 214 00:10:48.879 --> 00:10:51.919 really being able to work with that partner, build a business, 215 00:10:52.000 --> 00:10:55.840 build food law in Mongolia with the local Mongolian authorities 216 00:10:56.080 --> 00:10:58.639 and really upgrade the whole industry. And when I say, 217 00:10:59.720 --> 00:11:02.639 I'm almost like an honorary Mongolian in the sense of this. 218 00:11:02.679 --> 00:11:05.559 It's just a huge affinity to the people, such wonderful people. 219 00:11:06.000 --> 00:11:08.399 And when you have an ability to come into a 220 00:11:08.480 --> 00:11:11.919 market and ubscull people and be able to pay people 221 00:11:11.960 --> 00:11:14.679 more money and help them progress in their lives. You know, 222 00:11:15.039 --> 00:11:17.960 these are the great benefits of what companies like cocon 223 00:11:18.039 --> 00:11:21.039 Cola do all around the world, from an economic development 224 00:11:21.039 --> 00:11:26.799 and professional development, female leadership, diversity, really critical human values 225 00:11:26.840 --> 00:11:29.639 that are so important today that I had the benefit 226 00:11:29.679 --> 00:11:32.480 of being part of for eighteen years. 227 00:11:32.679 --> 00:11:34.960 I want our listeners to trust me on this one 228 00:11:34.960 --> 00:11:36.879 that we could talk to Alan for a couple hours 229 00:11:36.919 --> 00:11:42.240 about everything he did before Bioharvest, because it's such a cool, diverse, 230 00:11:42.799 --> 00:11:47.039 incredible journey. But this is one of my favorite questions 231 00:11:47.039 --> 00:11:49.960 that I get to ask any CEO or founder or 232 00:11:50.240 --> 00:11:52.559 entrepreneur on this series when it comes to the current 233 00:11:52.600 --> 00:11:54.919 place you're at the last four and a half years 234 00:11:55.320 --> 00:11:59.879 as a CEO, and I can certainly see what bioharv 235 00:12:00.080 --> 00:12:02.879 Sciences was interested in you and the diversity that you 236 00:12:02.960 --> 00:12:06.000 brought and all the change and a risk taking that 237 00:12:06.080 --> 00:12:06.519 you've done. 238 00:12:06.960 --> 00:12:08.080 I'm very clear about that. 239 00:12:08.120 --> 00:12:10.480 But what did you see in this company that made 240 00:12:10.480 --> 00:12:12.320 you say I want to join them as CEO. 241 00:12:14.080 --> 00:12:17.279 Wow, that's a great question, Dennis. 242 00:12:17.720 --> 00:12:21.960 So it's important to understand my journey because before I 243 00:12:22.480 --> 00:12:25.399 got to Bar Harvest, I went from the front of 244 00:12:25.440 --> 00:12:28.080 the aeroplane to the back of the aeroplane, and from 245 00:12:28.080 --> 00:12:30.960 the Four Seasons Hotel in Atlanta to the Red Rooftop 246 00:12:31.000 --> 00:12:33.480 Motel in Atlanta. I don't want to disparage the Red 247 00:12:33.559 --> 00:12:35.600 Rooftop Motel for great people that run their place. 248 00:12:36.600 --> 00:12:38.120 Yes, yeah, okay. 249 00:12:38.600 --> 00:12:41.279 And so I went into startup World and together with 250 00:12:41.399 --> 00:12:44.000 two Israeli partners because I moved my family, I wanted 251 00:12:44.000 --> 00:12:46.919 to become an entrepreneur. Hit the age of forty, I 252 00:12:47.000 --> 00:12:49.759 kind of had a I would say, a positive midlife crisis. 253 00:12:51.000 --> 00:12:55.759 I always had a deep connection to wanting, as a 254 00:12:56.200 --> 00:13:00.879 religious tuition observant Jew, to have my family live in Israel. 255 00:13:01.159 --> 00:13:04.519 And I moved the family in twenty fourteen, and I 256 00:13:04.559 --> 00:13:08.519 also wanted to ignite the entrepreneurial spirit inside me in 257 00:13:08.559 --> 00:13:10.759 a way that you know, it was outside of the 258 00:13:10.799 --> 00:13:14.200 corporate environment. And together with two partners, we built a 259 00:13:14.240 --> 00:13:18.279 big data, IoT and software company in the beer industry, 260 00:13:18.960 --> 00:13:21.000 which we were very fortunate. We had a lot of 261 00:13:21.080 --> 00:13:24.559 luck and we landed up exiting after four and a 262 00:13:24.639 --> 00:13:28.320 half years, and and I was a bush Imbev, the 263 00:13:28.440 --> 00:13:32.440 largest brewery in the world bought our company. I worked 264 00:13:32.519 --> 00:13:35.000 as part of the deal. I had golden handcuffs. I 265 00:13:35.039 --> 00:13:36.320 had to work for them for a year. They were 266 00:13:36.360 --> 00:13:39.759 a great company, great management, amazing people, and I actually 267 00:13:39.879 --> 00:13:42.440 ended up working for them for another year. But I 268 00:13:42.480 --> 00:13:44.200 got to the stage where, you know, it was kind 269 00:13:44.240 --> 00:13:46.840 of ironic. I was the oldest guy in the high 270 00:13:46.879 --> 00:13:49.720 tech company right at that time. I was like, you know, 271 00:13:50.000 --> 00:13:53.960 forty five, forty six years old, and I kind of 272 00:13:53.960 --> 00:13:56.360 felt that I, you know, again, I was back in 273 00:13:56.399 --> 00:14:00.360 corporate America and I needed to unleash that entrepreneurial spirit 274 00:14:00.399 --> 00:14:01.240 again inside me. 275 00:14:02.120 --> 00:14:04.320 And I got introduced to bio Harvest. 276 00:14:04.000 --> 00:14:08.000 Sciences through a friend of mine, and Wow, when I 277 00:14:08.080 --> 00:14:11.039 came to this company, what I saw and the best 278 00:14:11.039 --> 00:14:13.919 way to explain it, because I came to the company 279 00:14:13.919 --> 00:14:17.840 initially as an investor, what I saw was an R 280 00:14:17.879 --> 00:14:25.279 and D gold mine, the most amazing technology to unlock 281 00:14:25.519 --> 00:14:29.279 the secrets of plant biology, to be able to be 282 00:14:29.360 --> 00:14:32.440 a bridge between the power of the plant kingdom and 283 00:14:32.480 --> 00:14:36.080 all the pto medicinal compounds and fighter nutrients that are 284 00:14:36.440 --> 00:14:39.559 contained in plants, and to be able to have a 285 00:14:39.600 --> 00:14:45.519 technology that can democratize all those critical fighter medicinal nutrients 286 00:14:45.679 --> 00:14:48.240 compounds that I found at such small levels, but to 287 00:14:48.279 --> 00:14:50.759 be able to find a way to manu to produce 288 00:14:50.799 --> 00:14:54.720 it at such scale that you can democratize the power 289 00:14:54.799 --> 00:14:58.600 of these molecules and change the world of health and 290 00:14:58.679 --> 00:15:02.320 wellness hundreds of millions of people, but doing it in 291 00:15:02.320 --> 00:15:06.559 a way which preserved the planet for generations to come. 292 00:15:06.559 --> 00:15:10.720 And as a father of three kids who were quickly 293 00:15:10.759 --> 00:15:16.759 growing into their teenage years, I felt this significant, compelling 294 00:15:17.120 --> 00:15:23.600 desire to want to do something from a professional perspective, 295 00:15:23.679 --> 00:15:27.080 which was much more in the spiritual stage of my life, 296 00:15:27.080 --> 00:15:31.080 where I wanted to leave a legacy, a lasting legacy 297 00:15:31.559 --> 00:15:33.600 that my kids would be super proud of. 298 00:15:33.519 --> 00:15:37.879 Me, that was a legacy that literally. 299 00:15:37.559 --> 00:15:42.039 Changed the lives of millions of people. From an overall 300 00:15:42.200 --> 00:15:47.200 specifically health and wellness perspective, and what I saw by Harvest, 301 00:15:47.360 --> 00:15:49.639 I saw an R and D Company was a gold 302 00:15:49.679 --> 00:15:54.360 mine of R and D, but they didn't. Like many 303 00:15:54.480 --> 00:15:56.879 R and D companies, they didn't yet have the knowledge 304 00:15:57.360 --> 00:16:00.720 on how to unlock this R and D and commercialize 305 00:16:00.759 --> 00:16:05.559 it and bring it into the global marketplace. I still 306 00:16:05.639 --> 00:16:08.120 landed up investing, even though that was a risk in 307 00:16:08.159 --> 00:16:12.320 my investment. I was so blown away with the IP strategy, 308 00:16:12.639 --> 00:16:16.840 with the clinical trials that they've done, with the regulatory strategy, 309 00:16:17.360 --> 00:16:20.799 and the regulatory approvals that already received, all the way 310 00:16:20.799 --> 00:16:24.039 through to the scalability of the technology, which is so important. 311 00:16:24.720 --> 00:16:26.639 At the time, I never thought I was going to 312 00:16:26.679 --> 00:16:29.279 be the guy that was going to be, you know, 313 00:16:29.639 --> 00:16:32.960 unlocking that and bringing the technology to the global market. 314 00:16:33.440 --> 00:16:36.200 And I invested in the company and I literally went 315 00:16:36.200 --> 00:16:38.039 away with my family and I got a phone call 316 00:16:38.600 --> 00:16:40.840 from at the time the CEO of the company, who 317 00:16:40.879 --> 00:16:43.279 was the largest investor and an amazing man who's become 318 00:16:43.320 --> 00:16:45.600 a dear friend and a partner for the last four years. 319 00:16:45.960 --> 00:16:50.080 His name is doctor Zaki Rakiv and doctor Zaki. He 320 00:16:50.679 --> 00:16:54.200 was the co founder together with doctor Yoki Kagai, and 321 00:16:54.879 --> 00:16:57.320 he himself has a very impressive resume. 322 00:16:57.360 --> 00:16:59.039 You should have him on his show as well. 323 00:17:00.159 --> 00:17:02.960 Entered voice over Internet, the cable modem and they had 324 00:17:03.000 --> 00:17:06.759 invested his money similarly to my desire to change the world. 325 00:17:06.799 --> 00:17:09.200 Wanted to take the money that he had made there and. 326 00:17:09.920 --> 00:17:12.920 Build a buyotech company ultimately that was going to be 327 00:17:12.960 --> 00:17:14.759 able to change the world, leveraging the power of the 328 00:17:14.759 --> 00:17:18.759 plant Kingdom. And doctor Zaki called me up and he said, listen, 329 00:17:19.599 --> 00:17:22.279 you drove me crazy during the due diligence process, and 330 00:17:22.319 --> 00:17:22.880 I really did. 331 00:17:22.920 --> 00:17:25.440 You know again, going back, I don't come from money. 332 00:17:25.759 --> 00:17:27.799 Every dollar I've earned from where I was at a 333 00:17:27.839 --> 00:17:31.000 delicate testant all the way through to exits, every dollar 334 00:17:31.000 --> 00:17:33.599 is a dollar. So if I'm investing like one hundred 335 00:17:33.599 --> 00:17:35.680 dollars or five thousand dollars or more, it's the same 336 00:17:35.759 --> 00:17:39.519 due diligence, right, drive some people crazy. But he said 337 00:17:39.519 --> 00:17:42.640 to me, listen, besides driving us crazy with your due diligence, 338 00:17:42.960 --> 00:17:46.119 I realized I need a professional CEO to come in 339 00:17:46.279 --> 00:17:48.680 and to run the company and to be able to 340 00:17:48.759 --> 00:17:52.440 really bring this technology to the world. And at this 341 00:17:52.599 --> 00:17:55.480 time my heart started to beat and it was the 342 00:17:55.559 --> 00:17:56.799 kind of adrenaline rush. 343 00:17:56.880 --> 00:17:57.119 Well. 344 00:17:57.720 --> 00:18:01.039 I realized at the time, Wow, this is an opportunity 345 00:18:01.079 --> 00:18:03.519 of a lifetime, and almost Dennis, an opportunity if you 346 00:18:03.559 --> 00:18:07.720 think about it, if you go back to my days 347 00:18:07.839 --> 00:18:09.519 with a two wheeler at the back of a Pepsi 348 00:18:09.519 --> 00:18:11.880 truck and as a merchandiser and as a sales guy 349 00:18:12.279 --> 00:18:14.240 all the way through to all the roles I did 350 00:18:14.559 --> 00:18:17.240 in the Coca Cola company, and then going into high 351 00:18:17.279 --> 00:18:22.200 tech as an entrepreneur and being bootstrapped. I couldn't have asked, 352 00:18:22.400 --> 00:18:26.599 you know, for a a better training camps, multiple training 353 00:18:26.599 --> 00:18:30.119 camps in order to be able to take this company 354 00:18:30.160 --> 00:18:33.440 who at the time had just gone private just sorry, 355 00:18:33.440 --> 00:18:38.720 I had just gone public, and to be able to 356 00:18:39.680 --> 00:18:42.279 manage this company and scale the technology and bring the 357 00:18:42.359 --> 00:18:45.799 amazing molecules that day had already developed to the marketplace 358 00:18:45.960 --> 00:18:47.599 and impact people's health and wellness. 359 00:18:48.119 --> 00:18:49.920 And so it was a very quick decision. 360 00:18:49.559 --> 00:18:53.799 For me which I made, and after unraveling some of 361 00:18:53.839 --> 00:18:57.400 my responsibilities with annalser Bush, I started as CEO. 362 00:18:57.160 --> 00:18:59.160 In the company in June of twenty twenty. 363 00:18:59.720 --> 00:19:02.200 I tell you it's been the best four and a 364 00:19:02.240 --> 00:19:05.920 half years of my life from a professional perspective, and 365 00:19:05.960 --> 00:19:08.880 I would probably say from a personal perspective, because when 366 00:19:08.920 --> 00:19:12.400 you're professionally happy, you're personally happy, and it works the 367 00:19:12.480 --> 00:19:17.359 same way but it's just you have positive energy, you're energized, 368 00:19:18.640 --> 00:19:24.440 and you know, we've now built an amazing business where 369 00:19:24.480 --> 00:19:28.759 where we've brought to market our molecule, our key molecule, 370 00:19:28.759 --> 00:19:31.559 which is a red grape cell molecule. And just to 371 00:19:31.640 --> 00:19:33.599 kind of go back, maybe for your listeners to explain 372 00:19:33.640 --> 00:19:36.079 the technology, might just take like two minutes to explain 373 00:19:36.119 --> 00:19:39.079 the technology of what we do, as people might find 374 00:19:39.119 --> 00:19:40.519 it interesting and. 375 00:19:40.519 --> 00:19:43.119 It may help some of the future questions that you have. 376 00:19:43.680 --> 00:19:49.400 But basically, we've invented a technology called botanical synthesis. So 377 00:19:49.400 --> 00:19:51.759 people have probably heard of chemical synthesis, some people have 378 00:19:51.839 --> 00:19:53.119 heard of biosynthesis. 379 00:19:53.119 --> 00:19:56.599 What we do is botanical synthesis and what does that mean. 380 00:19:56.640 --> 00:19:58.799 It's a big word, but simply what does it mean 381 00:20:00.119 --> 00:20:03.640 technology platform where we can take the plant once and 382 00:20:03.759 --> 00:20:07.839 as you know, plants have these critical phyto medicinal compounds 383 00:20:08.240 --> 00:20:12.039 that are found in very very small levels that it's 384 00:20:12.279 --> 00:20:18.640 very very difficult to be able to unlock these molecules 385 00:20:18.640 --> 00:20:22.119 in a way that's consistent, in a way that's economically viable, 386 00:20:22.920 --> 00:20:24.359 and in a way. 387 00:20:24.319 --> 00:20:27.359 That you can actually build patents because you can't patent nature. 388 00:20:27.400 --> 00:20:30.079 And this is these are the three core reasons why 389 00:20:30.160 --> 00:20:34.000 pharmaceutical industry they started with the plant and move to 390 00:20:34.079 --> 00:20:39.839 chemical synthesis, because when you chemically synthesize a compound, it's consistent, 391 00:20:40.400 --> 00:20:44.720 it's cheap normally, and you get patents. So what our 392 00:20:44.720 --> 00:20:47.119 technology does is it allows us to take the plant. 393 00:20:47.160 --> 00:20:51.519 Once we understand exactly where in the plant are the 394 00:20:51.640 --> 00:20:56.359 cells that produce these critical phyto medicinal compounds. We take 395 00:20:56.400 --> 00:21:00.319 the cells, We grow the cells in a petra diish, 396 00:21:00.519 --> 00:21:03.759 and we do literally thousands of experiments where we change 397 00:21:03.799 --> 00:21:06.960 the nutrition we feed the cells, We change other variables 398 00:21:07.039 --> 00:21:10.200 like the light, the temperature, and a whole bunch of 399 00:21:10.200 --> 00:21:12.079 other variables that I'm not allowed to talk about, which 400 00:21:12.079 --> 00:21:13.359 are part of our IP box. 401 00:21:13.880 --> 00:21:16.079 And at this stage we get the cells to do 402 00:21:16.160 --> 00:21:16.799 two things. 403 00:21:17.599 --> 00:21:20.319 One, we get the cells to produce the exact same 404 00:21:20.480 --> 00:21:25.759 mirror of the phyto medicinal compounds that the plant produces. 405 00:21:25.799 --> 00:21:28.759 We call this mirroring. Two, we can. 406 00:21:28.640 --> 00:21:32.440 Identify a specific phyto medicinal compound that we want to 407 00:21:32.559 --> 00:21:37.000 increase by an order of magnitude by changing the variables. 408 00:21:37.599 --> 00:21:40.160 We call this magnification. So in the case of our 409 00:21:40.200 --> 00:21:45.000 red grape cell, we produce a very unique compound called 410 00:21:45.119 --> 00:21:51.160 pissis vitral. Passirisvitral is the gold standard of resveratrol because 411 00:21:51.200 --> 00:21:53.519 it has the highest level of solubility. It's twenty five 412 00:21:53.559 --> 00:21:58.240 times more soluble than regular resvertrol, and it's much more bioavailable. 413 00:21:58.319 --> 00:22:00.119 Stays in the body for at least twelve hours for 414 00:22:00.240 --> 00:22:02.720 two peaks, one after one hour, one after five hours, 415 00:22:02.960 --> 00:22:06.079 so it's like the Rolls Royce of resveratrol versus all 416 00:22:06.119 --> 00:22:08.039 other resvertrol that comes from polygenium. 417 00:22:08.200 --> 00:22:09.519 It's called transfers vitual. 418 00:22:09.519 --> 00:22:13.240 It's much less soluble, much less bioavailable, and we're the 419 00:22:13.279 --> 00:22:15.680 only company in the world that can produce pi seed 420 00:22:15.720 --> 00:22:18.759 res vitrol together with all the other polyphenales from the 421 00:22:18.799 --> 00:22:23.000 red grape, computing catogen costine, anti sinis and tannons because 422 00:22:23.039 --> 00:22:26.839 we magnify the levels one hundred times at least one 423 00:22:26.920 --> 00:22:30.039 hundred times versus what's found in the red grape. And 424 00:22:30.160 --> 00:22:33.680 at this point, Dennis, we lock the cells, we create 425 00:22:33.720 --> 00:22:37.279 a cell bank, and we never have to go back 426 00:22:37.319 --> 00:22:40.640 to the plant. And then what we figured out how 427 00:22:40.680 --> 00:22:42.319 to do, and by the way, all of this is 428 00:22:42.440 --> 00:22:46.000 non GMO. We don't need any way change the molecular 429 00:22:46.119 --> 00:22:49.440 structure of the actual cell itself. And then what we 430 00:22:49.519 --> 00:22:52.119 figured out what to do is how to actually take 431 00:22:52.160 --> 00:22:55.119 these cells from a petri dish and grow them in 432 00:22:55.720 --> 00:23:00.599 massive industrial scale bio reactors thousand leader plus and economics scale. 433 00:23:00.960 --> 00:23:03.559 We do this in eighteen to twenty one days. The 434 00:23:03.599 --> 00:23:07.119 cells multiply, they produce the fat and medicinal compounds. 435 00:23:07.640 --> 00:23:11.480 We harvest the cells, we take out the water. 436 00:23:11.799 --> 00:23:15.920 We're left with the rich mud of highly efficacious, soluble 437 00:23:15.960 --> 00:23:20.160 by available end product that we dry and today it 438 00:23:20.240 --> 00:23:26.680 goes into dietary supplements. We have as a company where 439 00:23:26.759 --> 00:23:31.039 science based everything we do is backed with clinical trials, 440 00:23:31.079 --> 00:23:34.400 double blind placeibo publish and peer reviewed scientific journals. And 441 00:23:34.440 --> 00:23:36.599 in the case of our red grape cell molecule, which 442 00:23:36.599 --> 00:23:40.559 we call vinear v nia, we've been able to demonstrate 443 00:23:40.559 --> 00:23:44.920 the ability to significantly increase dilation of arteries after taking 444 00:23:44.960 --> 00:23:48.920 one capsule every day for ninety days. And arterial dilation 445 00:23:49.079 --> 00:23:52.440 is so important because it increases blood flow and Dennis, 446 00:23:52.799 --> 00:23:55.440 blood flow is the most critical part of your body's 447 00:23:55.480 --> 00:23:56.480 operating mechanism. 448 00:23:56.599 --> 00:23:58.920 No blood flow, no quality of life. 449 00:23:59.160 --> 00:24:02.000 With more blood flow, you got more oxygen, more nutrients 450 00:24:03.000 --> 00:24:05.240 flowing to the body. Tiss your cells and organs, which 451 00:24:05.240 --> 00:24:08.079 means you have more physical energy, more blood flow to 452 00:24:08.200 --> 00:24:11.680 the peripher part of the brain. Our molecule gets below 453 00:24:11.720 --> 00:24:14.400 the blood brain barrier, so we're able to increase blood 454 00:24:14.400 --> 00:24:16.559 flow and critical parts of the brain. Normal brain flow, 455 00:24:16.680 --> 00:24:21.160 more mental alertness, maintains blood pressure within already normal levels. 456 00:24:21.440 --> 00:24:25.759 We're able to help reduce oxidation of LDL cholesterol and 457 00:24:25.839 --> 00:24:29.200 oxidative damage to the cells. So this is a product 458 00:24:29.200 --> 00:24:31.880 that now we've brought to the marketplace. It's a subscription 459 00:24:31.960 --> 00:24:35.759 subscription based product and it's really validated the power of 460 00:24:35.799 --> 00:24:39.400 our technology platform. We sell it as a supplement in capsules. 461 00:24:39.440 --> 00:24:42.440 We've just launched a superfood coffee. We're about to launch 462 00:24:42.440 --> 00:24:44.720 a tea in the marketplace, all direct to consumer. 463 00:24:44.720 --> 00:24:46.039 We don't go through retailers. 464 00:24:46.240 --> 00:24:48.880 After spending all my time with retailers, I said, thank 465 00:24:48.920 --> 00:24:51.759 you very much, we're now going to go direct to consumer. 466 00:24:51.880 --> 00:24:55.000 I always want to be directly connected to the consumer. 467 00:24:55.000 --> 00:24:55.960 It's so important not. 468 00:24:56.000 --> 00:24:58.559 Just to have the cash cycle that you need as 469 00:24:58.559 --> 00:25:01.759 an entrepreneur, so you have the voice of the consumer 470 00:25:01.880 --> 00:25:05.000 directly in your ear all the time. And today our product, 471 00:25:05.000 --> 00:25:08.640 we have more than six thousand verified reviews four point 472 00:25:08.720 --> 00:25:11.680 eight out of five verified rating, and we change people's lives. 473 00:25:12.079 --> 00:25:14.680 And this has been the validation of the power of 474 00:25:14.720 --> 00:25:18.559 the technology platform that we have. We have an olive 475 00:25:18.599 --> 00:25:20.559 cell molecule that we're going to be bringing to market 476 00:25:20.599 --> 00:25:23.279 the end of next year which has the most potent 477 00:25:23.400 --> 00:25:27.160 anti inflammatory called verbosca side from the olive cell, which 478 00:25:27.240 --> 00:25:31.319 is going to target liver health as well as lestra 479 00:25:31.480 --> 00:25:34.359 health and bone health to bone and joint health. And 480 00:25:35.240 --> 00:25:37.640 now that we've scaled the business and we've developed the 481 00:25:37.680 --> 00:25:40.960 technology and it's so mature, we made a conscious decision 482 00:25:41.519 --> 00:25:45.119 to open the technology to other companies and earlier this 483 00:25:45.200 --> 00:25:47.400 year we opened up a CDMO, which is a contract 484 00:25:47.440 --> 00:25:52.440 development and manufacturing organization with existing contracts. We have contracts 485 00:25:52.440 --> 00:25:58.319 with pharmaceutical companies, with nutrition companies to develop unique molecules 486 00:25:58.440 --> 00:26:02.799 for their businesses, leveraging their muscles so that we can 487 00:26:02.920 --> 00:26:07.119 really democratize these molecules from plants and impact the lives 488 00:26:07.160 --> 00:26:09.440 of hundreds of millions of people. That's why I think 489 00:26:09.480 --> 00:26:12.519 I have the best job in the world. I'm really 490 00:26:12.880 --> 00:26:16.680 the chief plant officer for the world. Ultimately, we're leveraging 491 00:26:16.720 --> 00:26:19.400 our technology to be able to bring the power of 492 00:26:19.440 --> 00:26:22.240 the plant kingdom, and the world is now realizing that 493 00:26:22.279 --> 00:26:27.680 if we don't start to responsibly utilize the power of 494 00:26:27.720 --> 00:26:30.160 what we were given, whether it's from God on Day three, 495 00:26:30.319 --> 00:26:34.000 evolution of creating the world, or whatever evolution theory you 496 00:26:34.720 --> 00:26:37.960 subscribe to, there are five hundred thousand plants that contain 497 00:26:38.640 --> 00:26:42.160 the secrets and answers to so many of the challenges 498 00:26:42.200 --> 00:26:45.400 that we as human beings are dealing with. And fortunately 499 00:26:45.440 --> 00:26:47.759 the world is becoming a lot more integrative in their 500 00:26:47.799 --> 00:26:50.279 thinking as it relates to the whole world of health 501 00:26:50.319 --> 00:26:53.279 and wellness. So the timing for our technology really is 502 00:26:53.319 --> 00:26:56.920 perfect from leading farmer companies starting to go back to 503 00:26:57.000 --> 00:26:59.640 the future because they started there, and going back to 504 00:26:59.680 --> 00:27:06.400 the plant kingdom for the next generation of therapeutic solutions 505 00:27:06.440 --> 00:27:10.759 to address current indications today where there's no solution ninety 506 00:27:10.759 --> 00:27:15.119 five percent of rare diseases, so there's no solution out there. 507 00:27:15.640 --> 00:27:20.119 So I'm having the time of my life. It's brutal hours. 508 00:27:20.160 --> 00:27:24.440 I have an amazing team, but when you're changing people's 509 00:27:24.440 --> 00:27:27.839 lives every day, and you know, I'm fortunate that I 510 00:27:27.920 --> 00:27:30.880 get forty to fifty reviews because the direct to consumer 511 00:27:30.960 --> 00:27:34.240 subscription business we're getting reviews. I get forty to fifty 512 00:27:34.279 --> 00:27:37.519 reviews from people every day that keep my blood pumping 513 00:27:37.519 --> 00:27:40.160 in addition to me taking two vinear a day, but 514 00:27:40.359 --> 00:27:43.759 keep me going from a spiritual perspective because it's, you know, 515 00:27:43.799 --> 00:27:44.720 being an entrepreneur. 516 00:27:45.200 --> 00:27:47.720 It's dealing with a company on the public market. 517 00:27:47.759 --> 00:27:52.319 You're dealing with all these challenges, scaling expectations of investors. 518 00:27:53.640 --> 00:27:55.680 But wow, I mean, it's been an amazing four and 519 00:27:55.680 --> 00:27:58.400 a half year journey. I have an amazing team together 520 00:27:58.440 --> 00:28:01.680 with my partner, doctor Zaki Rakim, going back to brought 521 00:28:01.680 --> 00:28:02.640 me into the company. 522 00:28:02.880 --> 00:28:05.440 He's a chairman of the company, and the two of us. 523 00:28:05.279 --> 00:28:10.720 That are very very dedicated management team and nineteen employees. 524 00:28:11.920 --> 00:28:15.039 You know, were mission focused to change the world. With 525 00:28:15.119 --> 00:28:22.359 the north star of developing ten to fifteen molecules from plants. 526 00:28:22.319 --> 00:28:24.680 I've got to change the lives and. 527 00:28:24.799 --> 00:28:28.799 Health and wellness of hundreds of millions of people by 528 00:28:28.880 --> 00:28:31.440 leveraging the power of the plant kingdom in a way 529 00:28:31.880 --> 00:28:34.759 that preserves the planet for generations to come. 530 00:28:35.000 --> 00:28:36.440 Well, it's pretty extraordinary. 531 00:28:36.440 --> 00:28:39.079 Of all the things you talked about, and admittedly as 532 00:28:39.119 --> 00:28:41.880 a B minus student in both are sciences and chemistry, 533 00:28:41.920 --> 00:28:44.000 I understood most of what you were talking about. But 534 00:28:44.440 --> 00:28:46.200 here's what I would like you to do, because I 535 00:28:46.279 --> 00:28:48.799 know that you're a believer in this and knowledge is power. 536 00:28:49.400 --> 00:28:49.960 And when you. 537 00:28:49.960 --> 00:28:53.039 Talk about what you're exactly doing with your company, as 538 00:28:53.039 --> 00:28:55.039 you work with all of your clients and heading them 539 00:28:55.039 --> 00:28:58.039 down to the consumer, the consumer wants to know what's 540 00:28:58.079 --> 00:29:01.119 going in their foods and maybe how they're processed or 541 00:29:01.160 --> 00:29:03.319 not process and how they're growing and all that. So 542 00:29:04.000 --> 00:29:06.880 your clients and the consumers want to know about this 543 00:29:07.039 --> 00:29:09.680 and need to know about it. But I'm sure the 544 00:29:09.839 --> 00:29:12.640 education process is going to take some time, and I 545 00:29:12.640 --> 00:29:15.960 imagine that as you work with people, those are conversations 546 00:29:15.960 --> 00:29:18.200 that are happening right now. So as you see the 547 00:29:18.279 --> 00:29:21.279 technology continuing to evolve down the road and you're working 548 00:29:21.319 --> 00:29:24.759 with these clients who are delivering to the consumer, what's 549 00:29:24.799 --> 00:29:27.359 the overall plan of educating everybody of all the great 550 00:29:27.359 --> 00:29:28.480 things that are coming out of this. 551 00:29:30.519 --> 00:29:35.039 So look, firstly, the world is changing rapidly and consumers 552 00:29:35.079 --> 00:29:40.160 are understanding the need to move to cellular based technologies, 553 00:29:40.200 --> 00:29:46.119 whether it's meat cells, chicken cells, our space that we 554 00:29:46.200 --> 00:29:47.119 own and we've. 555 00:29:46.960 --> 00:29:49.519 Been you know, global leaders of because we've been doing 556 00:29:49.559 --> 00:29:50.680 it for seventeen years. 557 00:29:50.680 --> 00:29:54.319 The company was started in two thousand and seven, amazing 558 00:29:55.440 --> 00:30:02.200 team of female leaders from our founder, doctor Jokika Gai, 559 00:30:02.599 --> 00:30:05.720 doctor Malki Dosai, VP of R and D, probably the 560 00:30:05.720 --> 00:30:08.720 best planned cell biologists in the world, and a number 561 00:30:08.799 --> 00:30:12.279 of other members of the team or PhD plan cell biologists. 562 00:30:12.279 --> 00:30:16.720 My CEO runs manufacturing, doctor Elana Beltze, she's a PhD 563 00:30:16.799 --> 00:30:17.759 plan cell biologist. 564 00:30:17.839 --> 00:30:19.480 So it's like it's all in the DNA. 565 00:30:20.119 --> 00:30:25.599 So you know, the world has started to understand, the 566 00:30:25.680 --> 00:30:29.880 regulatory environment has started to understand, and you know, we 567 00:30:30.240 --> 00:30:34.000 as a company when it's when it's related to the consumer. 568 00:30:34.680 --> 00:30:37.680 For the brands that we're building in our director consumer business, 569 00:30:38.559 --> 00:30:43.960 we invest a lot of resources educating the consumers, helping 570 00:30:44.000 --> 00:30:46.480 the consumers understand the power of our technology, because when 571 00:30:46.519 --> 00:30:49.720 you understand the power of the technology, you understand the 572 00:30:49.720 --> 00:30:52.720 magnitude of impact of what you're putting into your body, 573 00:30:53.440 --> 00:30:55.720 the cleanliness of it, because we grow all of ourselves 574 00:30:55.720 --> 00:30:59.519 in aseptic by reactors, so there's no funger size, there's 575 00:30:59.519 --> 00:31:02.440 no insect the sides, there's no verbal sides. You're coming 576 00:31:02.480 --> 00:31:07.480 to our manufacturing facility, it's a really it's a sterile facility. Right, 577 00:31:07.720 --> 00:31:10.440 you've got to be cold, I mean literally glay everything. 578 00:31:11.680 --> 00:31:13.759 And biological facility. 579 00:31:14.279 --> 00:31:16.960 And because at the end of the day, consumers want 580 00:31:17.079 --> 00:31:20.359 to understand more. They're so open to be educated. And 581 00:31:20.400 --> 00:31:23.119 when you take the time and you obviously you have 582 00:31:23.160 --> 00:31:26.680 to simplify to understand it and you explain to it. 583 00:31:26.720 --> 00:31:27.799 So a lot of. 584 00:31:28.200 --> 00:31:31.519 TV that we do, we're explaining to consumers our process 585 00:31:31.519 --> 00:31:35.079 and our technology and how the technology works. And you know, mirror, 586 00:31:35.440 --> 00:31:37.839 magnify and multiply. This is how we do it because 587 00:31:37.839 --> 00:31:42.160 this is the future. This is the future of everything 588 00:31:42.200 --> 00:31:48.119 from food all the way to preventative therapeutic solutions. This 589 00:31:48.480 --> 00:31:52.359 is the future because the world cannot continue the way 590 00:31:52.519 --> 00:31:55.440 it is operating today. Look at what we've just experienced 591 00:31:55.440 --> 00:31:58.640 from a global warming perspective, right, you know, look at 592 00:31:58.720 --> 00:32:02.200 our friends in Florida, right, and the southeast of dealing 593 00:32:02.200 --> 00:32:03.079 with right. 594 00:32:03.480 --> 00:32:04.960 You know, the. 595 00:32:04.920 --> 00:32:10.200 Magnitude of impact of our actions from an industrial perspective 596 00:32:10.240 --> 00:32:11.880 for the last one hundred and fifty years has taken 597 00:32:11.920 --> 00:32:15.000 its toll on the world. You cannot There are today, 598 00:32:15.039 --> 00:32:18.680 for example, one hundred and forty drugs on the market 599 00:32:19.359 --> 00:32:25.039 that contain critical active pharmaceutical ingredients from plants. If you're 600 00:32:25.079 --> 00:32:28.119 one of those companies, your supply chain is at risk. 601 00:32:28.640 --> 00:32:31.279 Your supply chain is at risk because of global warming. 602 00:32:32.839 --> 00:32:35.359 Your supply chain is at risk because there's not a 603 00:32:35.400 --> 00:32:37.880 consistency in your raw materials, because you don't know what's 604 00:32:37.920 --> 00:32:40.920 going to happen from let alone, day to day, month 605 00:32:40.960 --> 00:32:43.519 to month, year to year, and you're not able to 606 00:32:43.519 --> 00:32:47.319 control the economics, and you don't have a moat around 607 00:32:47.319 --> 00:32:51.039 your technology. So this is where our technology becomes so 608 00:32:51.200 --> 00:32:56.680 critical for everybody, from players who are in the RX world, 609 00:32:57.319 --> 00:32:59.440 all the way through to if you think about cosmetics 610 00:32:59.440 --> 00:33:04.400 companies today, the consumer today, Dennis has voted as saying 611 00:33:04.440 --> 00:33:08.240 to cosmetic companies all the top ten, all the way 612 00:33:08.240 --> 00:33:13.880 through to the small guys, don't give me any active 613 00:33:14.680 --> 00:33:20.000 molecules that come from chemicals. I'm not putting chemicals onto 614 00:33:20.039 --> 00:33:21.839 my skin every single day. 615 00:33:22.079 --> 00:33:26.480 For thirty years, consumers have voted, you. 616 00:33:26.440 --> 00:33:32.480 Know, a major change right now, and technologies like ours 617 00:33:32.599 --> 00:33:36.359 become really poignant and critical for those industries all the 618 00:33:36.400 --> 00:33:39.319 way through to just the simple nutrition chain. Think about 619 00:33:39.359 --> 00:33:44.640 what Stevia has done for the overall let's call it. 620 00:33:46.240 --> 00:33:46.960 Food system. 621 00:33:47.000 --> 00:33:49.400 But I would even go broader to say the healthcare system, 622 00:33:49.440 --> 00:33:52.200 because at the end of the day, you know the 623 00:33:52.240 --> 00:33:55.640 perils of sugar when you don't have an active lifestyle 624 00:33:55.720 --> 00:33:58.519 and you have a seventy lifestyle, right, this is what 625 00:33:58.640 --> 00:34:02.200 you know the American health and wellness system is dealing 626 00:34:02.200 --> 00:34:07.559 with today. The unintended consequences of this Stevia came in. 627 00:34:07.720 --> 00:34:13.559 It was a decent tasting non nutature sweetener that had 628 00:34:13.559 --> 00:34:14.079 a following. 629 00:34:15.000 --> 00:34:16.880 But what if we could develop the. 630 00:34:16.920 --> 00:34:20.920 Next generation, the next generation of non nutature sweetener where 631 00:34:20.960 --> 00:34:25.119 there was no trade off versus sugar, but ultimately you 632 00:34:25.199 --> 00:34:30.239 were bringing a non nutature sweetener into everything that you ate. 633 00:34:30.599 --> 00:34:34.920 It would change the whole healthcare system based on the 634 00:34:34.960 --> 00:34:38.119 perils of the underlying perils of the biggest challenges of 635 00:34:38.119 --> 00:34:42.320 a healthcare system. So this is where our technology really 636 00:34:42.360 --> 00:34:44.920 is anchored in all these different areas and. 637 00:34:47.119 --> 00:34:49.920 Why these partnership with key companies are so critical. 638 00:34:50.000 --> 00:34:54.039 Whilst we execute our game plan on a director consumer business, 639 00:34:54.480 --> 00:34:57.000 launching all of our own products which just brings us 640 00:34:57.280 --> 00:35:01.960 significant scale and learnings so that we can apply them, 641 00:35:02.199 --> 00:35:06.519 or to our CDMO Contract Development Manufacturing organization with these 642 00:35:06.599 --> 00:35:12.079 key partners. So the world is changing, education, the consumer 643 00:35:12.119 --> 00:35:16.440 wants to be educated. We just have to change the narrative. 644 00:35:16.440 --> 00:35:18.760 And that's what we did. When we brought our resverratrial 645 00:35:18.800 --> 00:35:21.800 to the marketplace, people said to me, Elan, you're crazy. 646 00:35:22.360 --> 00:35:25.679 There's every other resvitraal product out there. You go into Amazon, 647 00:35:25.760 --> 00:35:29.079 every other is viratual product out there that use polygonum Japanese, 648 00:35:29.159 --> 00:35:29.519 not weed. 649 00:35:30.039 --> 00:35:33.800 How are you going to differentiate? No chance. That just 650 00:35:33.880 --> 00:35:35.760 made me more motivated to try. 651 00:35:35.599 --> 00:35:38.559 And figure out a way, and I just realized that, look, 652 00:35:39.559 --> 00:35:42.079 you just have to change the narrative to consumers. We 653 00:35:42.159 --> 00:35:46.079 have clinical trials, we have an amazing technology. Let's just 654 00:35:46.440 --> 00:35:50.880 give them the respect and help educate them, spend the 655 00:35:50.960 --> 00:35:53.679 time the investment in the right kind of For example, 656 00:35:54.280 --> 00:35:57.320 we brought the best medical and animator in the world 657 00:35:57.519 --> 00:36:03.039 on board to work with us, and David built three 658 00:36:03.199 --> 00:36:08.039 beautiful videos top videos of medical animation explain to consumers 659 00:36:09.159 --> 00:36:11.719 basically the power of our molecules and how are molecules 660 00:36:11.760 --> 00:36:15.599 work in your body? And that was critical and those 661 00:36:15.679 --> 00:36:18.440 videos have been seen by thousands and thousands of people. 662 00:36:18.920 --> 00:36:21.639 So you have to be willing to invest in education, 663 00:36:22.440 --> 00:36:24.039 and the consumer's ready for it. 664 00:36:24.119 --> 00:36:25.000 They are ready for it. 665 00:36:25.039 --> 00:36:26.880 Specifically if it's going to change their lit from a 666 00:36:26.880 --> 00:36:30.559 health and wellness perspective and protect the planet. And so 667 00:36:30.599 --> 00:36:32.840 when you're hitting on those two areas, you have the 668 00:36:32.920 --> 00:36:33.960 ear of the consumer. 669 00:36:35.400 --> 00:36:35.639 Yeah. 670 00:36:35.679 --> 00:36:37.599 I agree with that, and I'm glad you addressed the 671 00:36:37.679 --> 00:36:40.199 education part because as much as we wanted, I think 672 00:36:40.199 --> 00:36:41.400 once again, knowledge is power. 673 00:36:41.400 --> 00:36:42.239 We need to know what we. 674 00:36:42.199 --> 00:36:43.960 Wanted, what's good for us, And it sounds like the 675 00:36:44.000 --> 00:36:46.239 future is bright. We are running out of time, Aline, 676 00:36:46.239 --> 00:36:47.760 and I do want to do this and just maybe 677 00:36:47.880 --> 00:36:50.360 do a little recap if we could, and just get 678 00:36:50.400 --> 00:36:53.440 some final thoughts from you. It really is truly amazing 679 00:36:53.480 --> 00:36:54.880 and just the four and a half years as you've 680 00:36:54.920 --> 00:36:57.840 been there at CEO at this incredible company about what 681 00:36:57.920 --> 00:37:00.360 has change and what the future like. 682 00:37:01.079 --> 00:37:02.079 It's blowing me away. 683 00:37:02.119 --> 00:37:04.960 The technology that you guys have patent and what you're 684 00:37:05.000 --> 00:37:08.400 doing as you do direct a consumer. Let's just get 685 00:37:08.400 --> 00:37:11.239 some final thoughts and recap everything. The floor is your, sir, 686 00:37:12.639 --> 00:37:14.079 that some final thoughts. 687 00:37:14.239 --> 00:37:19.000 Look, I would just say to all those CEOs out there, 688 00:37:20.880 --> 00:37:24.840 you know, if you're doing something that you love. 689 00:37:27.079 --> 00:37:30.719 And you really feel is making a change in the. 690 00:37:30.639 --> 00:37:36.719 World, you're aligning your heart with your values, and when 691 00:37:36.760 --> 00:37:42.519 your heart and values are aligned, then no matter how 692 00:37:42.559 --> 00:37:45.800 big the challenge out there is, if you have a 693 00:37:45.840 --> 00:37:47.280 great group of people around you. 694 00:37:47.360 --> 00:37:50.079 And I'm so blessed to have an amazing team. 695 00:37:50.840 --> 00:37:53.119 And I've shared a number of the different people in 696 00:37:53.199 --> 00:37:55.960 my team, including our chief medical officer who's from John 697 00:37:56.000 --> 00:37:58.559 Hopkins and has a whole interesting story himself. 698 00:37:59.559 --> 00:38:02.079 Everybody's just you know, got their own unique story, and 699 00:38:02.119 --> 00:38:04.880 everybody is aligned with the strength of a team. 700 00:38:05.199 --> 00:38:08.239 And when there's heart and soul and it's all congruent 701 00:38:08.320 --> 00:38:13.719 with your values, your values as parents in some cases 702 00:38:13.719 --> 00:38:15.679 in my team, your values as grandparents. 703 00:38:15.719 --> 00:38:18.440 Because in the world of biotech ages. 704 00:38:18.079 --> 00:38:22.440 Everything right, age is everything that's the high tech and biotech. 705 00:38:23.679 --> 00:38:26.920 You're able to climb a. 706 00:38:26.840 --> 00:38:30.760 Mount Killerman Gena and back ten times over because you're 707 00:38:30.760 --> 00:38:33.800 going to be facing and every few months we face 708 00:38:33.880 --> 00:38:39.480 some really challenging hurdles. But because there's such conviction and 709 00:38:39.519 --> 00:38:44.800 such deep belief in the impact of what we're doing 710 00:38:45.159 --> 00:38:49.320 and our desire to really change the world, that you're 711 00:38:49.360 --> 00:38:52.960 able to actually conquer those hurdles. And so I just 712 00:38:53.039 --> 00:38:55.400 say to people like specifically, like for me, I'm so 713 00:38:55.719 --> 00:38:59.559 blessed that at the age of forty five, I really 714 00:38:59.559 --> 00:39:03.199 found my call him. Honestly, like you, Dennis, I think 715 00:39:03.599 --> 00:39:06.960 I was a nightmare for all my biology teachers, right. 716 00:39:07.079 --> 00:39:11.599 I think I flunked out every class except one on biology. 717 00:39:11.599 --> 00:39:13.639 And I don't want to talk about right. 718 00:39:16.119 --> 00:39:19.280 But I just found that when I came to this 719 00:39:19.360 --> 00:39:22.639 company and spending time with doctor Jokika, who's the mother 720 00:39:22.719 --> 00:39:25.519 of the technology and amazing also she has thirty years 721 00:39:25.559 --> 00:39:30.360 of experience in the pharmacide and the biotech side. Together 722 00:39:30.400 --> 00:39:34.360 with doctor Malkett, I just became like a spongergame because 723 00:39:34.800 --> 00:39:37.199 I realized that they. 724 00:39:36.880 --> 00:39:37.880 Simplified it for me. 725 00:39:38.320 --> 00:39:40.880 They helped me understand what they were doing. And I 726 00:39:40.960 --> 00:39:44.440 realized that if I could tell their story and if 727 00:39:44.480 --> 00:39:46.400 I could work with him with all my experience in 728 00:39:46.440 --> 00:39:49.880 manufacturing and in high tech to be able to scale 729 00:39:49.920 --> 00:39:55.559 the technology, we as a team to change the world right, right, 730 00:39:56.079 --> 00:39:58.079 And what better way to wake up? Like this is 731 00:39:58.079 --> 00:40:00.880 why I wake up in the morning and I'm pumped 732 00:40:01.440 --> 00:40:05.039 and I'm happy. Like literally, I always when I sit 733 00:40:05.079 --> 00:40:07.119 down with all my staff members and I do like 734 00:40:07.159 --> 00:40:10.400 a media review or check in, and I always ask them, 735 00:40:10.400 --> 00:40:13.280 when you wake up in the morning, where are you 736 00:40:13.320 --> 00:40:16.280 on a scale of one to ten. One you don't 737 00:40:16.320 --> 00:40:18.280 want to get out of bed, you can't even open. 738 00:40:18.119 --> 00:40:18.800 Up your eyes. 739 00:40:19.039 --> 00:40:22.079 Ten you can't wait to get out of bed. By 740 00:40:22.079 --> 00:40:23.639 the way, there's very few people in this world that 741 00:40:23.679 --> 00:40:26.239 are tens. For the last four and a half years, 742 00:40:26.280 --> 00:40:28.559 I've been like a nine to nine and a half, right, 743 00:40:28.559 --> 00:40:31.840 which is amazing. And that's really driven by the fact 744 00:40:31.880 --> 00:40:35.360 that every day I'm focusing all my energy because there's 745 00:40:35.360 --> 00:40:36.719 no politics in our company. 746 00:40:36.920 --> 00:40:38.280 This is either thing all. 747 00:40:38.159 --> 00:40:41.960 Those CEOs out there dealing with politics pulling knives out 748 00:40:42.000 --> 00:40:46.079 of your back. It sucks energy when you're mission focused. 749 00:40:46.320 --> 00:40:50.679 When everybody comes to work, from a biologist to manufacturing 750 00:40:50.760 --> 00:40:53.679 to literally my team in manufacturing that I'm working with 751 00:40:53.719 --> 00:40:57.519 the bioreactors, everybody understands this bireactor is going to produce 752 00:40:57.559 --> 00:41:01.159 twelve kilos of our red Grapes video product and it's 753 00:41:01.199 --> 00:41:03.760 going to change the lives of a few thousand people. 754 00:41:04.760 --> 00:41:09.280 Everybody's all focused the energy on the outside, their hearts 755 00:41:09.639 --> 00:41:15.480 and values are aligned. It's all positive energy, and it 756 00:41:15.639 --> 00:41:19.840 just allows for you to be able to achieve success 757 00:41:21.199 --> 00:41:25.199 in a way that is so satisfying. And that's what 758 00:41:25.199 --> 00:41:28.360 I would say to those CEOs out there. Find the 759 00:41:28.440 --> 00:41:33.400 space where your heart and your values are aligned, where 760 00:41:33.599 --> 00:41:38.320 ultimately you can be in your spiritual phase of your 761 00:41:38.320 --> 00:41:40.880 professional career. By the way, it can happen much earlier 762 00:41:40.920 --> 00:41:43.000 in life. The earlier the better. You can just stay 763 00:41:43.000 --> 00:41:46.960 there for longer, but make sure you don't spend your 764 00:41:47.000 --> 00:41:49.440 time and energy doing something that your heart and values 765 00:41:49.480 --> 00:41:51.800 are not aligned. Get out of it, get out of 766 00:41:51.800 --> 00:41:54.360 it quickly. And I was lucky that all through my 767 00:41:54.480 --> 00:41:58.199 career I was pretty much aligned. But when I got 768 00:41:58.239 --> 00:42:01.360 to the world of biotech and I saw the impact 769 00:42:01.400 --> 00:42:06.440 of all my energy, Wow, right, like it really it's 770 00:42:06.880 --> 00:42:12.519 such a virtuous cycle of energy that permeates individually and 771 00:42:12.559 --> 00:42:15.280 from a team perspective. And this way we can really, 772 00:42:15.519 --> 00:42:20.239 you know, fulfill our calling of unlocking the secrets of 773 00:42:20.320 --> 00:42:23.039 five hundred thousand plants that are out there that are 774 00:42:23.079 --> 00:42:28.079 ready to be conquered and utilized in a responsible way, 775 00:42:28.480 --> 00:42:35.639 responsible way that leaves the planet in a situation that 776 00:42:35.960 --> 00:42:39.440 generations to come will be able to enjoy in value. 777 00:42:39.760 --> 00:42:42.199 Well, so, well said man, thank you for that. So 778 00:42:42.280 --> 00:42:44.840 you've got a great website, whoever designed it. It's beautiful, 779 00:42:44.880 --> 00:42:47.280 it's easy to navigate. Let's give the website for everybody 780 00:42:47.280 --> 00:42:49.000 who wants to check out a little bit more about. 781 00:42:48.760 --> 00:42:51.800 Exactly what you and your team do. Add Bioharved Sciences. 782 00:42:51.840 --> 00:42:53.800 What's that? What's a u ur L the web? 783 00:42:54.280 --> 00:42:57.840 So the r L is Bioharvest dot com, bi h 784 00:42:57.920 --> 00:43:00.880 A r V e st dot com. And if you 785 00:43:00.920 --> 00:43:04.239 want a little more at a product Vinia, you can 786 00:43:04.239 --> 00:43:07.199 go to Vinia dot com, v i NI dot com. 787 00:43:07.239 --> 00:43:08.880 All right, and sir, before you go, I'd like to 788 00:43:08.880 --> 00:43:10.559 pay you a compliment. I've talked to a lot of 789 00:43:10.639 --> 00:43:13.840 CEOs and entrepreneurs on this series for the last four years. 790 00:43:14.480 --> 00:43:17.440 There is a common theme about getting up every day 791 00:43:17.440 --> 00:43:20.360 and being excited about what they do, having the best 792 00:43:20.400 --> 00:43:22.800 team members on the planet that sometimes are usually more 793 00:43:22.800 --> 00:43:24.800 smarter than them and are very good at what they do. 794 00:43:25.320 --> 00:43:29.800 The communication, having fun, working your tails off, being jacked 795 00:43:29.880 --> 00:43:32.239 up about. 796 00:43:31.159 --> 00:43:32.679 What we're doing and what the future is. 797 00:43:33.119 --> 00:43:36.360 But also your passion and your enthusiasm come loud and 798 00:43:36.400 --> 00:43:39.639 clear through our conversation. And I will give you a 799 00:43:39.679 --> 00:43:41.639 personal story that I relate to a lot of people 800 00:43:41.639 --> 00:43:43.400 that listen to the series in my industry. What I 801 00:43:43.480 --> 00:43:45.840 do and I'd like to think over the thirty years 802 00:43:45.880 --> 00:43:47.599 of what I do, I do a pretty good job. 803 00:43:47.719 --> 00:43:51.199 But every hiring manager lon that's ever said, hey, Dennis, 804 00:43:51.239 --> 00:43:51.559 do you know. 805 00:43:51.480 --> 00:43:52.199 Why I hired you? 806 00:43:52.360 --> 00:43:54.159 It wasn't for all your gifts and what you brought 807 00:43:54.159 --> 00:43:56.280 to the table, what you're good at. I brought you 808 00:43:56.519 --> 00:43:59.400 because of your passion of the industry. And that comes 809 00:43:59.440 --> 00:44:01.159 loud and clear that you're passionate about what you do. 810 00:44:01.199 --> 00:44:02.840 And I think that's a good lesson for all the 811 00:44:03.039 --> 00:44:07.079 entrepreneurs in future CEOs that if you're passionate about and 812 00:44:07.119 --> 00:44:10.119 you're willing to take chances like our guest has, you're 813 00:44:10.159 --> 00:44:11.880 probably going to succeed. So I want to pay you 814 00:44:11.960 --> 00:44:13.960 that compliment because that came through loud and clear. 815 00:44:14.480 --> 00:44:14.800 Thank you. 816 00:44:14.880 --> 00:44:18.400 I really appreciate it. And you know you've got to 817 00:44:18.440 --> 00:44:19.440 be passionate about. 818 00:44:19.199 --> 00:44:19.800 What you believe in. 819 00:44:20.039 --> 00:44:22.880 Yeah, yeah, I agree. That's where Will said, well, listen on. 820 00:44:22.960 --> 00:44:25.239 Thank you so much for a valuable time, continued success. 821 00:44:25.280 --> 00:44:27.440 It really is extraordinary where you and your team are doing, 822 00:44:27.679 --> 00:44:30.480 and we really appreciate you joining us on iheart's CEOs 823 00:44:30.480 --> 00:44:30.920 you can do. 824 00:44:31.199 --> 00:44:33.880 Thank you very much. Enjoyed the opportunity to talk with you. 825 00:44:33.920 --> 00:44:34.719 Thank you so much.