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Speaker 1: Pet Life Radio Let's Talk Pets.

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Speaker 2: Hello, pet lovers, Welcome to Best Bets for Pets. I'm

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your show host Michelle Burn and this show is for

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what's kind of like the Pet Parents. It's a really

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cool story about a pet parent that created a brand

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to honor his pets and with very cool merchandise. So

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stay tuned and we'll be right back.

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Speaker 3: Take a bite out of your competition. Advertise your business

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Life Radio podcasts are available on all major podcast platforms,

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can advertise on the number one pet podcast and radio network,

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visit Petlifradio dot com. Slash advertised today, Let's.

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Speaker 4: Talk Pets on Petlifradio dot com.

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Speaker 2: Welcome back everyone. I'd like to welcome Chris McFadden. He

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is the founder of box Vino and he launched the

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brand while there's a story to that that I'll let

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him share in twenty twenty one. So it's a new,

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growing brand of really cool merchandise.

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Speaker 5: Welcome Chris, thank you, thank you for having me, Thanks for.

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Speaker 2: Being on the best bets. So what is fox Fino?

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Speaker 5: Fox Feno is an athleisure apparel brand focused on mental wellness, normalness.

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Speaker 2: Okay, and what now? Foxpino stands for something You launched

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it after something devastating with your pets. Can you share

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that with us?

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Speaker 5: Yeah? Sure can so. Fox Fino stands for two pups

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that I had that I lost in twenty twenty one,

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named Foxy and Vino. They were vashless if you're familiar

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with the breed, little redhead short hairs. They were my

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kids at the time, since I didn't have any, and

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they were my world. They both passed in the same year,

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twenty twenty slash twenty twenty one, back back to back,

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so both health issues ten years old and thirteen years

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so it wasn't really expecting them to pass that early

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or that close together.

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Speaker 2: I'm sorry. It's devastating when it happens. There's no words it.

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So what made you decide to from the devastating loss

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of Foxy and Vino to Okay, I'm going to create

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an ath leisure brand because most people just dwell in

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the loss and muck through it or you know, get

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another pooch or I don't know, just find ways to

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make it through.

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Speaker 5: Yeah. Really interesting idea. Right, So is my background in

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apparel or did I have this plan all along? It's not.

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So my background is not in an apparel and that

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wasn't my plan. But I think what I learned through

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my own life lessons was how things worked for me

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and how I can help spread the message that you're

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not really truly alone going through things in life. And

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what's a big stage four that?

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Speaker 1: Right?

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Speaker 5: We all wear clothes and do we feel comfortable in

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our own skin? And can I create a garment that

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mixes the two?

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Speaker 4: Right?

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Speaker 5: Can I create something that you love to wear but

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also as a conversation starter but can also help deep

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down with the person wearing it?

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Speaker 2: Okay? And how do you think creating fox you know

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helped you with this dark time in your life? Deal

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with you know, the grieving and the healing or did

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it or did you get through the grieving and healing?

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And then decide I'm going to create at leisure where

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you know.

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Speaker 5: It was a dark time, and I'm glad you brought

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that up because I think a lot of us out

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there do go through that piece with pets. For me,

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I had to learn how to heal before I could

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move on. And I think the turning point for me

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was once I was able to reflect on the positives,

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the good memories, and through that I was able to

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then say, well, how can I How can I think

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about the pets that I had long term? How can I?

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And then that was a fear of mine and I'm

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sure I'm not alone on that. Well I forget my pets, Well,

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I forget the good times? How can I remember them

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every way in a positive message? And I think through

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their life lessons and teaching me how to love nature,

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how to love myself, how can I help others in

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that same way? So I created the brand in lieu

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of their memory?

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Speaker 2: Okay? Thanks? Did it? Did creating the brand help with

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the mental anguish you were going through? Or was it

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after you, you know, felt better that you decided I'm

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going to do something that's going to be in their memory?

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Speaker 5: It was afterwards. It was a passion project. It was

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an idea. Can I make something that I'm energized for

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turn into reality? And that's where you know, it snowballed

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from It turned from an idea into what it exists now.

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And then I have such ideas for the future of

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what the brand can be or advocate for or support

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maybe through other business aspects.

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Speaker 2: Okay, so Fox Pino is clothing at leisure were for people,

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That's correct, So make sure in case because we have

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clothing for you know, pooches on the best bets as well.

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Speaker 5: It for for now, it's a pretty small company. We

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launched last fall, so we only have a few garments.

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There's plans, big plans to continue that for pet parents,

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and I'm not saying that it will stick to pet parents.

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I do have ideas and I'm in the works right

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now talking with other brands that create great products such

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as coats or collars, that we could maybe integrate the

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two and have something for the pups as well.

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Speaker 2: Okay, so here's a question for you. What ties in clothing,

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mental awareness, and our relationships with our pooches. How did

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those three intersect for you?

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Speaker 5: That's a tough one because how do you mix all

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three of them together right.

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Speaker 2: Well, for me, Number one, clothing has to be comfortable.

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I've had to wear stuff that's not, but most of

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the time i'd rather not, you know, because I don't know.

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Life is short. Be comfortable and your clothing is comfortable, right,

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And I think if you're comfortable, your mental health is

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better because you're not you're thinking about what you have

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to think about, not that something is bothering you.

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Speaker 5: No, you've hit it right on it, Michelle. When I

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worked with a design team, I said, as important as

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what I'm trying to get across, the main idea is

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can we create something that people are comfortable wearing? So

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what took so long of a product to be launched

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was fabric sourcing. It was does it fit correctly? Do

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we want to wear this every single time that it's clean?

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I think if you feel comfortable working out or going nature,

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or even laying on the couch or going to work,

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That's where I think, not just my brand, but brands

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as a whole are kind of gravitating towards to let

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us be comfortable. That sizes not might not necessarily matter

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as much anymore, is do we feel comfortable in our

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own skin? So I put a lot of emphasis on

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that in the brand.

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Speaker 2: Yeah, you're right, and I think we're coming to that

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as a culture. You know, business casual used to mean

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you know, maybe not a suit but for little sexist

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here sorry, but for men it was, you know, dress slacks. Well,

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for women, dress slacks too, or something you know, more basic,

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but not a suit. Now business casual and even officewear

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is genes, you know, as long as they're not wholly

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in messy. But in some corporate cultures even that works

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and T shirts, so it's kind of become an awareness

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a thing. I think what I like about the Fox

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Veno brand is, like you said at leisure, it reminds

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me like it's on the thought of like yoga wear,

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So it has that holistic vibe to it to.

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Speaker 5: Me, right, can it be versatile? Can you wear it

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to work or for a walk? I'm not the only

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one out there in athlesure, I'm not the only one

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in mental awareness. But can I combine the two where

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you could wear it to work? So I like the

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minimalist look of it. I like the idea that it

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can match with many different outfits or layer appropriately. The

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messaging from the mental wellness stampede is subtle, but it's there,

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but it's comfortable overall.

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Speaker 2: Okay, what do you want people to feel when they're

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wearing fox, you know, clothing.

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Speaker 5: I mean there's the physical piece right that we've touched

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on a little bit. We want to feel comfortable. But

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that's just step one. I think the second piece was

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can I glance down and look at the message and

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have that resonate to move forward in the day or

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maybe you remember a great time and that's internal, but

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it also can create a conversation. You can be somewhere

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and hey, you see what maybe one of the messages says,

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and start to talk about it, and you can say, wow,

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I'm so glad that someone else's I had a pet

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pass too, or I'm going through this in life. So

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I think that's what I want the overall field to

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kind of go towards the customer.

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Speaker 2: Okay, thanks, We're going to take a quick break and

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we'll be right.

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Speaker 6: Back begging to hear more of your favorite show. Horful

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Episodes of all our shows are available on demand. Go

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to pedlife radio dot com to fetch our entire lineup

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of Possum Pet podcasts. Also dig us Up and I

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hired radio and iTunes. Let's talk pats only from pet

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Life Radio.

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Speaker 1: Let's talk Past Life.

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Speaker 7: Radio, Heat Life Radio, pet Life Radio dot Com.

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Speaker 2: Welcome back everyone. We're talking to Chris McFadden. He is

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the founder of fox Veno, which is at leisure where

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for people, for pet parents, for humans, all humans soon

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possibly coming because it's a new brand for your four

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legged friends as well. So we touched on this in

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the beginning, but I want to just hit on it

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a little more. We talked about, you know, emotional wellbeing

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and how important that is. Why do you think pets

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help us so much? And just to reiterate in the

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beginning of our talk, you mentioned that, you know, with

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the passing with Foxy and Beno, it was hard to

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get through and I've been there. I lost mine and

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in August twenty twenty. That was a bad year for

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a lot of things and horrible for me. And it's

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hard to describe, you know, whether it's whether it's sudden,

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whether it's progressive, or whether it's a situation where you

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have to call the shots. You know, you bring your

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dog in and put them down. It's all so hard.

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What do you hope that people can do better so

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that they're not, as I guess, less traumatic, they feel

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as traumatic. How do you hope the mental awareness helps

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people that are going through the same loss.

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Speaker 5: Yeah, it's layered and there's no right answer I can provide.

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But what I can say is what have we learned

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that pets play in a role for us?

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Speaker 3: Right?

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Speaker 5: We've learned through science and other natures that there's kind

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of coon psychological effects and benefits when we own pets, right,

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when we pet our companions, when we relay trust in

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them when we come home from work. But I think

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whether that be at the time on a good day

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or time at the very end, is if we notice

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and realize that that pets entire life was dedicated for

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one thing and one thing only, and that was you.

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When you can understand and be hit with that humbled

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kind of sentence that you were their world, it's a

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big gulp, It's it's a it's something that's going to

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take a while to kind of understand, and you don't

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have to understand it right then. But I think that's

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one of life lessons that will make it a little

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bit easier that they loved you in every way that

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they could.

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Speaker 2: Thank you I know it's hard, definitely hard to talk

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about and never goes away, but the you know, the hurt,

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but the memories help. So let's talk about Fox Veno.

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You know, lately, it seems like there's kind of a

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change in the marketplace where people are moving a little

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bit away from big box mass and going towards smaller brands.

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Some of it is possibly p which our show is not,

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so I don't want to get into that, but we

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probably know what I'm talking about, but part of it

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could be other trends. Do you see that trend and

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why do you think that's happening?

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Speaker 5: If you do see it, I think so, and I

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think we'll look back in time and realize it as well.

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I think it's a great positive of what's happening right now.

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People are becoming more self expressive in believing what hopefully

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in good things, but they're being more self expressive and

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they're wearing and wanting to wear something that reflects who

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they are. And that's a lot less of being part

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of the norm or being part of the herd, but

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it's who they are as an individual, and can they

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share who that is through their clothing and not just

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clothing but a company, right, can they relate to a

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mission that a company has? Or as consumers, who do

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we gravitate towards? What's the story behind whatever product we're selecting.

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We're seeing a lot less of the big box and

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more of the niche garments or beverages or whatnot that

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I think we're figuring out who we are as a culture,

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figuring out who we are as individuals, and how do

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we demonstrate that through our purchases?

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Speaker 2: Okay, thanks? So fox Vino is rooted, of course in

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love and unfortunately lost. How do you honor Foxy and

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Vino today through your brand?

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Speaker 5: I believe I honor them in two ways. One, I'm

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very fortunate that every single time I get to work

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with the brand or hear the name of the brand,

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I get the recognition of hearing about them. And I

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told you that was one of the fears I had,

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was not maybe remembering them. The other side is I'm

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able to honor them outside of the brand. So proceeds

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of the brand currently and I'd like to expand on it,

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but currently go to two organizations that hit home with me.

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One of them is a rescue organization that's local here,

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but it's to the breed of the v Schloss, but

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it's called Vizwiz Rescue with a V. And the other

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is the National Breast Cancer Society organization. So both of

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those the foxing, you know, kind of I'm able to

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honor them through those.

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Speaker 2: Okay, And you can expand why you chose those organizations

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if you likely have time.

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Speaker 5: So VIZ was rescue. I didn't have the knowledge, I

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think at the time when I got the Viichlas. I

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was young and I liked the breed, and I just

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went out and found some Vichlas. And I think after

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learning a little bit more about rescues and how many

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there are and the organization kind of taught me a

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bit on that side, I was also able to start

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again with another dog. And in that rescue organization is

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all the pointers, right, so we have our Fichleas and

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German short hair pointers and English pointers and Weimerheimers. I

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rescued a German short hair pointer and she's lovely. She's

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five now. We rescued her from Houston and she's wonderful.

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So I like to give back to that organization if

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I can. And the other is the National Breast Cancer Society.

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My wife was diagnosed not too long ago, and she's

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doing great. So we don't want to go on a

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downward spiral of that. But she's doing great, and if

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we can kind of help advance the technologies and things

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of that nature, if we can, we'd like to.

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Speaker 2: Okay, wonderful choices. So you have a new pup. Now,

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how long have you had your new pup? What's your

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pup's name?

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Speaker 5: Her name is Summer. She is a German short hair pointer.

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She is from Houston. She is five. She just turned five,

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and we got her out of a bad situation when

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she was roughly one and a half. She was surrendered

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back to her breeder and she needed a lot of

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work in terms of gaining her confidence. So another advocacy

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towards the Visitor's Rescue is they create events where all

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the dogs get together and they hang out as a

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pack and they go for hikes. She was scared of

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the world, and we brought her on these hikes and

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now she's able to free roam and go off leash

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with I think one event we had over one hundred

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dogs together and we went on.

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Speaker 2: One big hike.

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Speaker 5: Yeah, imagine seeing a hundred points.

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Speaker 2: Wow.

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Speaker 5: So that was pretty cool. So she is a light switch,

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but in a good way. She can run for fifty

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miles or she can sit on the couch, but she

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is a fantastic dog.

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Speaker 2: Haven't heard that expression before A light switch.

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Speaker 5: We brought her to the beach not too long ago,

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and she ran fifty miles in three days. Whoa, and

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we didn't move. We sat on a blanket, so she

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ran back and forth. But there's other days where she'll

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cuddle and go under the blanket. So she's she's a

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light switch.

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Speaker 2: So she would be the best dog if you have

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to get steps in to thatch your watch or your phone. Right.

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Speaker 5: Absolutely, she's a versatile dog, but she's not for the.

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Speaker 2: Right, not for the exercise for you.

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Speaker 5: You know she's going to demand or that breed's going

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to demand some exercise.

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Speaker 2: You know it not to go two off subject, but

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I'm glad the breed you chose. You recognize that that

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this breed needs, you know, exercise and hiking and all

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of that. It always is mind boggling to me when

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people you know, decide I want this kind of a breed,

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and for some reason, who knows? They say every time

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that while Golden's are pretty popular anyway. But anytime there's

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a movie with a dog, oh, everybody wants that dog

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without realizing that that dog there's requirements for their health.

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There's requirements for you know, just their physical wellbeing. Don't

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get an energetic dog if you want, you know, like

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to sit on the couch, right, jack, Russels might not

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be for you. Pointers might not be for you, right.

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Speaker 5: And I think we see that through most of the

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dogs needed rescued in that organization is most of them said, hey,

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that looks like a cool dog, but they didn't realize

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the energy we pursued. My wife and I that dog

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or the Vichlas on purpose to force us to go exercise,

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so that I think was missing too. And when the

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Vachless passed, we sat on our couch too much. And

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I think if you don't go outside and you don't move,

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that deals a lot with that mental wellness too. So

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I think energetic dogs can be good in a lot

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of ways. We were going to get Vachlas again, and

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we thought that we'd always have Vachlass. But I'm sure

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not the only one that says it's tough seeing the

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same breed once that breed passes. So the closest to

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a Vishla that we thought would have been a spotted

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version of a Vachhla. And that's the jury point.

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Speaker 1: You know what.

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Speaker 2: I'm probably a little strange on this because mine was

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when she passed, she was a Border Colli mix, and

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within a week, right before I'm in the South, so

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right before a big hurricane, I found mister Zeus, who

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unfortunately passed twenty twenty, but he was a Border Colling

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mix too, and I already knew that I would be

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because I live in a place that's warm, so there's

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not a lot of hiking. But if you go at

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certain times of the day dog park, you just have

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to be set in your mind that you have to

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do something you know for the well being of your dog,

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which is also the well being of yourself.

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Speaker 5: No, it's totally true. They get you out. They give

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you a reason to do things. I've seen a lot

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of the city that I live in right now by

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having the dog and having areas that are dog friendly

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that I don't think I would have explored before. They

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take you on adventures, You bring them on vacations. Yes, Yes,

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they're your world.

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Speaker 2: Yes. Because my havingies, we brought on vacation, and he

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unfortunately passed two in twenty twenty two. But I always

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thought those little baby doll carriages, you know, baby carriages

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were kind of silly. They actually serve a purpose. They

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let your dog get out and see. But these little

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dogs have little legs, they can't walk as much, so

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it's not my baby substitute carriage, you know. But there's

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a reason for that. I used to always go up

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people with carriages because personally, I like bigger dogs that

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they have. Anies is more my partners. He likes small,

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little fluffy I like dogs that are black dogs, which

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I know that's unusual too, that are forty pounds or more,

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and border collies. You know, that's that's my requirement. Right now.

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I have cats, so you know we're going down that route.

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They're interesting, they're interesting, definitely.

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Speaker 5: It's all interesting. I never thought i'd like cats. And

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then one time when I was in college, my wife's

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now her roommate had a cat, and I said, well,

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I kind of like cats. So you never know what

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life will bring on you.

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Speaker 2: You never know, and I think the universe was thinking, Okay,

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we're going to find a cat for her, but we

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have to start the right with the right one because

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the first my first cat was Dennis. He's part me

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and Coon, I remember. I don't know if he was

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ever tested, but he looks like one. He's not that big,

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so he's only part. But he's very dog like. You know,

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he comes when he's called. He's he's very friendly. You

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could rough them up, and I thought that's how cats

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were until someone said, no, your cat is unusual. Well,

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because then I got some more and I realized yes,

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So I think the universe said we'll start off with

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this one and then she'll get used to the others

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and realize, watch your hands because they scratch so and

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you know what, that's oort of defense. And I don't

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begrudge them the scratching. You just have to pay attention.

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Let's talk more about Fox veno. What can you tell

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us about maybe some teasers on what might be up

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and coming.

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Speaker 5: Sure, so, my experience with having pups for so long

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let me learn a lot about quality products for pet wise,

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and I think something that would be interesting would be

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to add a pizza two or slowly introduce maybe Callers

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or coats and partner with those brands that have already

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established they've done it correctly. I don't have any plans

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to go out there and say I'm going to make

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the best coat that exists, but I know who, in

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my opinion does, so can I collaborate with that manufacturer

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or company and the same with the callers. So I'd

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like to create some maybe special editions and partner with

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those companies and put some messages or some logos on

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there and then add that to the portfolio.

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Speaker 2: That sounds great. So let's tell our listeners where can

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they find your products and find out more about Fox Fino.

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Speaker 5: Sure, So the website is Foxvino dot com. There's an

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about section to learn more about myself or the brand,

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and then we're on all the major social media platforms Instagram, Facebook, TikTok,

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and then we're very fortunate to do learnings and listens

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like this that we're doing right now. But the website

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itself would probably be the best to see and learn

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about the brand.

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Speaker 2: Well, Chris, I want to thank you so much for

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coming on Best Bets for Pets.

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Speaker 5: Thank you for having me. It was a pleasure.

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Speaker 2: I hope you all enjoyed the show. The samples from

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Foxdena were amazing and the sizes run pretty true to size,

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very comfortable. So thank you Chris from Fox Fino for

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00:23:55,799 --> 00:23:58,319
coming on Best Bets for Pets. Thank you to my

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cat crew Dennis Charlotte and for teaching me about cats

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and patients and pets and makes my life better and

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helps my mental health. Absolutely. I want to thank also

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everyone listening to Best Bets for Pets. Thank you so much.

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00:24:14,759 --> 00:24:17,559
I really appreciate it and of course the show would

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not be the same without the magic of my producer.

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00:24:20,079 --> 00:24:23,680
Thank you Mark Winter for all you do. Now remember

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cheap listening. You never know what we'll have next on

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00:24:27,200 --> 00:24:28,480
Best Bets for Pets.

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Speaker 4: Let's talk bets every week on demand only on Petlifradio

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dot com.