WEBVTT

1
00:00:00.320 --> 00:00:05.480
<v Speaker 1>You're listening to KFI AM six forty on demand, KFI.

2
00:00:05.280 --> 00:00:09.320
<v Speaker 2>AM six forty live everywhere on the iHeartRadio app. It's

3
00:00:09.359 --> 00:00:12.800
<v Speaker 2>Saturdays with Tiffany here with you from five to seven

4
00:00:12.880 --> 00:00:18.519
<v Speaker 2>tonight and boy, do we have a show for you today.

5
00:00:19.320 --> 00:00:21.760
<v Speaker 2>But before I start the show, are you guys watching

6
00:00:21.800 --> 00:00:24.160
<v Speaker 2>the news or keeping up with your social media? There's

7
00:00:24.199 --> 00:00:28.239
<v Speaker 2>a man on top of the D of the Hollywood Sign.

8
00:00:28.800 --> 00:00:30.800
<v Speaker 2>I know you didn't know where that was going, did you, Kayla.

9
00:00:31.039 --> 00:00:33.840
<v Speaker 2>But there's a man on top of the D in

10
00:00:33.960 --> 00:00:37.280
<v Speaker 2>the Hollywood Sign of the Hollywood Sign. He's been there

11
00:00:37.320 --> 00:00:40.679
<v Speaker 2>since about three PM. And he has some sort of banner.

12
00:00:40.719 --> 00:00:43.719
<v Speaker 2>I'm looking at news Chopper four here on Channel four

13
00:00:44.159 --> 00:00:46.880
<v Speaker 2>and this person is on top of the D. He

14
00:00:47.479 --> 00:00:51.000
<v Speaker 2>has scaled the letter and he is holding some sort

15
00:00:51.079 --> 00:00:53.640
<v Speaker 2>of flag with writing on it that I can't yet

16
00:00:53.679 --> 00:00:56.359
<v Speaker 2>make out. There police at the base of the sign

17
00:00:56.759 --> 00:00:59.359
<v Speaker 2>trying to negotiate with him, and it does look like

18
00:00:59.520 --> 00:01:05.280
<v Speaker 2>he has come down, so Grand opening, Grand closing. He

19
00:01:05.400 --> 00:01:07.799
<v Speaker 2>is now in custody and I'm sure we'll find out,

20
00:01:08.359 --> 00:01:11.159
<v Speaker 2>maybe we'll find out what he was up there for

21
00:01:11.480 --> 00:01:13.599
<v Speaker 2>in the first place. But I'm glad he didn't get

22
00:01:13.640 --> 00:01:17.680
<v Speaker 2>too much publicity because copycats love to do that sort

23
00:01:17.680 --> 00:01:21.200
<v Speaker 2>of thing. All right, let's get into our big show

24
00:01:22.040 --> 00:01:24.799
<v Speaker 2>for a little bit of the rundown at six point thirty.

25
00:01:24.920 --> 00:01:28.239
<v Speaker 2>If the price of eggs is driving you crazy, you're

26
00:01:28.319 --> 00:01:33.719
<v Speaker 2>going to want to tune in because farmers, yes, farmers,

27
00:01:34.120 --> 00:01:37.959
<v Speaker 2>are hoping to ease your pain. And we're gonna talk

28
00:01:38.000 --> 00:01:41.760
<v Speaker 2>to the founders of an organization called Rent the Chicken.

29
00:01:42.239 --> 00:01:45.760
<v Speaker 2>You heard me right, Rent the Chicken, and they're gonna

30
00:01:45.840 --> 00:01:48.840
<v Speaker 2>let you know just what they do all around the

31
00:01:49.000 --> 00:01:52.480
<v Speaker 2>United States in a way that allows you, the consumer

32
00:01:52.799 --> 00:01:57.079
<v Speaker 2>to become a junior farmer of sorts and produce your

33
00:01:57.319 --> 00:02:02.319
<v Speaker 2>own eggs. Not you, you producing your own eggs, your chickens

34
00:02:02.359 --> 00:02:05.040
<v Speaker 2>that you will be renting will be producing their own eggs,

35
00:02:05.239 --> 00:02:08.520
<v Speaker 2>and will get you the details on the how, the why,

36
00:02:08.560 --> 00:02:12.199
<v Speaker 2>and of course the big question how much this entire

37
00:02:12.360 --> 00:02:16.439
<v Speaker 2>endeavor costs. Just after six point thirty, also have a

38
00:02:16.479 --> 00:02:20.680
<v Speaker 2>story about what California can expect in relation to the

39
00:02:20.759 --> 00:02:24.039
<v Speaker 2>egg crisis, because there are some predictions about what will

40
00:02:24.039 --> 00:02:27.759
<v Speaker 2>happen in our state as the price of eggs continues

41
00:02:27.800 --> 00:02:32.280
<v Speaker 2>to skyrocket and the demand, which is absolutely connected supply

42
00:02:32.400 --> 00:02:35.840
<v Speaker 2>and demand as the demand continues to grow, because we

43
00:02:35.919 --> 00:02:38.759
<v Speaker 2>love our eggs. I looked at refrigerator this morning. I

44
00:02:38.840 --> 00:02:42.520
<v Speaker 2>had three eggs left, and I'm treasuring them. I'm kind

45
00:02:42.520 --> 00:02:45.840
<v Speaker 2>of waiting until the right moment to actually crack them open.

46
00:02:45.840 --> 00:02:48.360
<v Speaker 2>I don't want to be greedy, because who knows when

47
00:02:48.400 --> 00:02:51.479
<v Speaker 2>I'll be able to find some more for a good price. Anyway, Now,

48
00:02:51.560 --> 00:02:54.280
<v Speaker 2>if you do, in fact have too many eggs, if

49
00:02:54.280 --> 00:02:57.159
<v Speaker 2>you're one of the fortunate few who has a surplus

50
00:02:57.400 --> 00:03:00.599
<v Speaker 2>of eggs, and you've just been finding yourself goreing on

51
00:03:00.759 --> 00:03:03.599
<v Speaker 2>these eggs and you've gained a little too much weight

52
00:03:04.039 --> 00:03:08.439
<v Speaker 2>too fast, maybe Ozimpic has been on your mind, or

53
00:03:08.479 --> 00:03:11.080
<v Speaker 2>one of those semiglue tie type of drugs that you

54
00:03:11.120 --> 00:03:17.400
<v Speaker 2>can inject. Well, there's a new side effect. Not ozimpic face,

55
00:03:17.919 --> 00:03:22.400
<v Speaker 2>not ozimpic, but not your hair falling out. No, this

56
00:03:22.560 --> 00:03:28.080
<v Speaker 2>one is actually much worse. All jokes aside. This side

57
00:03:28.080 --> 00:03:31.199
<v Speaker 2>effect is much worse. And I'll tell you what that

58
00:03:31.280 --> 00:03:34.800
<v Speaker 2>side effect is at the top of the six o'clock hour. Now,

59
00:03:34.879 --> 00:03:38.919
<v Speaker 2>a new list has just dropped. A new list came out.

60
00:03:38.960 --> 00:03:40.759
<v Speaker 2>You know, we love our list. We love to know

61
00:03:41.120 --> 00:03:44.719
<v Speaker 2>where we fall on someone's list, and This one has

62
00:03:44.800 --> 00:03:49.639
<v Speaker 2>to do with the quote rudest cities in the United States.

63
00:03:49.960 --> 00:03:54.199
<v Speaker 2>I'll tell you which California cities made the list and

64
00:03:54.520 --> 00:03:57.680
<v Speaker 2>how close you are in proximity to rude people that

65
00:03:57.759 --> 00:04:00.240
<v Speaker 2>you might not have recognized. That's coming up in the

66
00:04:00.280 --> 00:04:06.879
<v Speaker 2>next segment. Then at five thirty, we have music industry

67
00:04:07.000 --> 00:04:11.120
<v Speaker 2>legend Ernie Singleton and he'll be joining the show. He's

68
00:04:11.240 --> 00:04:13.879
<v Speaker 2>who you can thank for the likes of the mass

69
00:04:13.919 --> 00:04:19.920
<v Speaker 2>appeal of artists like Prince Madonna, the Beegs, Share and

70
00:04:20.120 --> 00:04:24.720
<v Speaker 2>countless others. He's the man behind the magic, the man

71
00:04:24.759 --> 00:04:26.879
<v Speaker 2>you didn't know you were a fan of. And we're

72
00:04:26.920 --> 00:04:31.199
<v Speaker 2>going to talk to him at five thirty. But first,

73
00:04:31.879 --> 00:04:37.480
<v Speaker 2>what crazy weather we had this week? Absolutely crazy weather,

74
00:04:38.319 --> 00:04:45.360
<v Speaker 2>mud slides, tornadoes, torrential rain, atmospheric rivers. Can we go

75
00:04:45.439 --> 00:04:48.399
<v Speaker 2>back to that tornado aspect for a second. A tornado

76
00:04:48.519 --> 00:04:53.120
<v Speaker 2>touchdown in Oxnard, and of course it set its sights

77
00:04:53.240 --> 00:04:56.000
<v Speaker 2>on a mobile home park. These mobile home parks just

78
00:04:56.040 --> 00:05:00.199
<v Speaker 2>seem to attract these tornadoes like moths to a flame.

79
00:05:00.279 --> 00:05:05.800
<v Speaker 2>And fortunately this particular tornado was an F one, But

80
00:05:06.519 --> 00:05:09.279
<v Speaker 2>an F one. If you've ever been in any proximity

81
00:05:09.319 --> 00:05:13.759
<v Speaker 2>to a tornado, and F one is still extremely significant.

82
00:05:13.800 --> 00:05:17.639
<v Speaker 2>It will cause you to soil yourself if you are nearby.

83
00:05:18.279 --> 00:05:21.160
<v Speaker 2>I have seen, quick little story, I have seen a tornado.

84
00:05:21.920 --> 00:05:24.360
<v Speaker 2>I may have talked about this on air before. I

85
00:05:24.480 --> 00:05:27.680
<v Speaker 2>was in a plane and I was thirty thousand feet up.

86
00:05:27.680 --> 00:05:31.519
<v Speaker 2>We were ascending to cruising altitude, and the pilot said

87
00:05:31.560 --> 00:05:35.920
<v Speaker 2>to everyone, Ssh, there's a tornado just out of your window.

88
00:05:35.959 --> 00:05:38.480
<v Speaker 2>If you're on the right side of the plane. Sh

89
00:05:38.560 --> 00:05:40.079
<v Speaker 2>So if you're on the right side of the plane,

90
00:05:40.160 --> 00:05:44.040
<v Speaker 2>look out and see this tornado. And he was excited,

91
00:05:44.560 --> 00:05:47.360
<v Speaker 2>he was happy about that. I'm sitting in my seat

92
00:05:47.399 --> 00:05:50.199
<v Speaker 2>on the right side of the plane now praying every

93
00:05:50.279 --> 00:05:54.680
<v Speaker 2>single prayer in every single language and religion that I know,

94
00:05:54.800 --> 00:05:57.160
<v Speaker 2>because I am certain that we are going to fall

95
00:05:57.240 --> 00:05:59.680
<v Speaker 2>victim to this tornado. But I did look out. I

96
00:05:59.680 --> 00:06:01.680
<v Speaker 2>looked out the window and I saw the top of

97
00:06:01.759 --> 00:06:05.439
<v Speaker 2>the tornado. I saw the eye of the tornado. Things

98
00:06:05.480 --> 00:06:08.480
<v Speaker 2>you only see in movies or on that Doppler radar,

99
00:06:09.000 --> 00:06:13.680
<v Speaker 2>and it was magnificent. It was also terrifying. So to

100
00:06:13.720 --> 00:06:16.439
<v Speaker 2>see any tornado, be it an F one, which is

101
00:06:16.519 --> 00:06:20.279
<v Speaker 2>the lowest on that Richter scale or that particular scale,

102
00:06:20.639 --> 00:06:22.800
<v Speaker 2>all the way up to the f fives and beyond

103
00:06:23.399 --> 00:06:27.199
<v Speaker 2>is something to behold. An Oxnard got their first tornado

104
00:06:27.240 --> 00:06:29.519
<v Speaker 2>at least in many, many years, and it did quite

105
00:06:29.600 --> 00:06:35.079
<v Speaker 2>a bit of damage. But aside from that tornado, there

106
00:06:35.120 --> 00:06:38.519
<v Speaker 2>were quite a few mud slides. There were quite a

107
00:06:38.560 --> 00:06:42.399
<v Speaker 2>few debris flows and rau wolves here in the studio

108
00:06:42.519 --> 00:06:44.920
<v Speaker 2>with us, or at the boards on his side of

109
00:06:44.959 --> 00:06:48.319
<v Speaker 2>the studio, and we have some audio about what happened

110
00:06:48.480 --> 00:06:50.959
<v Speaker 2>with all of this torrential rain and the mudslides.

111
00:06:52.399 --> 00:06:55.680
<v Speaker 3>Overnight torrentive heavy rains pounding the West coast unleash you

112
00:06:55.800 --> 00:06:59.920
<v Speaker 3>that swarm of mudslides in Los Angeles, thunderstorms and the

113
00:07:00.000 --> 00:07:03.040
<v Speaker 3>most powerful range system in a year slamming the burn

114
00:07:03.079 --> 00:07:07.199
<v Speaker 3>scars from the Palisades fire, sitting cascades of mud across

115
00:07:07.199 --> 00:07:10.639
<v Speaker 3>the Pacific Coast Highway and forcing parts of it to close,

116
00:07:11.040 --> 00:07:13.079
<v Speaker 3>and a scary moment for a member of the LA

117
00:07:13.160 --> 00:07:18.879
<v Speaker 3>Fire Department, mud and huge pieces of debris sweeping his

118
00:07:19.000 --> 00:07:22.040
<v Speaker 3>car off the road, onto the beach and then out

119
00:07:22.079 --> 00:07:25.560
<v Speaker 3>into the ocean. Are you okay? The officer was able

120
00:07:25.600 --> 00:07:29.120
<v Speaker 3>to escape and climb to safety. He suffered minor injuries.

121
00:07:30.000 --> 00:07:32.560
<v Speaker 2>So as you heard, there there was even an officer,

122
00:07:32.879 --> 00:07:35.199
<v Speaker 2>a law enforcement person who was swept up in all

123
00:07:35.240 --> 00:07:38.160
<v Speaker 2>of this, trying to make sure that residents were safe,

124
00:07:38.160 --> 00:07:42.040
<v Speaker 2>that business owners were safe along PCH and he found

125
00:07:42.120 --> 00:07:47.040
<v Speaker 2>himself practically swept out to sea because of this massive

126
00:07:47.199 --> 00:07:50.920
<v Speaker 2>debris flow. And of course the mud slides were because

127
00:07:51.040 --> 00:07:55.480
<v Speaker 2>of the fires. Evacuation orders were issued for the different

128
00:07:55.519 --> 00:07:59.000
<v Speaker 2>burn zones from Pasadena and Altadena to Malibu, and of

129
00:07:59.040 --> 00:08:03.240
<v Speaker 2>course four good reason, there was lots of mud and flooding.

130
00:08:03.519 --> 00:08:07.879
<v Speaker 2>PCH got it extremely badly. As you heard there Duke's

131
00:08:07.879 --> 00:08:12.240
<v Speaker 2>Restaurant in Malibu, that beautiful restaurant that survived the fires,

132
00:08:12.720 --> 00:08:16.839
<v Speaker 2>is now doing a mass cleanup because so much mud

133
00:08:16.959 --> 00:08:20.040
<v Speaker 2>ran into their parking lot right up to the restaurant.

134
00:08:20.279 --> 00:08:24.399
<v Speaker 2>They're saying somewhere estimated between six and eight inches of

135
00:08:25.079 --> 00:08:27.920
<v Speaker 2>mud that they're now having to dig themselves out of.

136
00:08:28.199 --> 00:08:30.000
<v Speaker 2>I don't know if you saw on social media, but

137
00:08:30.519 --> 00:08:35.200
<v Speaker 2>Melrose Avenue, the shopping district portion of Melrose Avenue over

138
00:08:35.240 --> 00:08:41.159
<v Speaker 2>there by Librea, was flooded entirely in some parts because

139
00:08:41.480 --> 00:08:45.679
<v Speaker 2>the sewers and the drainage systems were backing up because

140
00:08:45.799 --> 00:08:49.919
<v Speaker 2>of this torrential rainfall, and there were stores that were

141
00:08:50.080 --> 00:08:53.919
<v Speaker 2>inundated with multiple inches of rain. And when you saw

142
00:08:53.960 --> 00:08:56.480
<v Speaker 2>these videos, as I did, you would have thought you

143
00:08:56.559 --> 00:08:59.600
<v Speaker 2>were somewhere along a river or somewhere closer to a

144
00:08:59.720 --> 00:09:03.759
<v Speaker 2>large body of water. No, it's just the nature of

145
00:09:03.840 --> 00:09:07.000
<v Speaker 2>the beast, and it seems to be the new normal

146
00:09:07.039 --> 00:09:11.600
<v Speaker 2>at least going forward, at least in certain areas. Again,

147
00:09:11.679 --> 00:09:15.519
<v Speaker 2>Altadena got hit really hard, the San Berdino excuse me,

148
00:09:15.559 --> 00:09:20.360
<v Speaker 2>San Bernardino area got hit extremely hard. Sierra Madre got

149
00:09:20.440 --> 00:09:25.159
<v Speaker 2>hit extremely hard with these mud slides and these debris flows.

150
00:09:25.720 --> 00:09:29.559
<v Speaker 2>And back to this idea of the new normal. Unfortunately,

151
00:09:29.639 --> 00:09:32.600
<v Speaker 2>for the next few years, these burned, scarred areas are

152
00:09:32.639 --> 00:09:37.000
<v Speaker 2>going to be affected by rain that we need. But

153
00:09:37.120 --> 00:09:39.840
<v Speaker 2>because there's nothing to stop the path of the rain,

154
00:09:40.240 --> 00:09:44.240
<v Speaker 2>these homes, these properties, these businesses, these streets are going

155
00:09:44.360 --> 00:09:47.600
<v Speaker 2>to have to deal very quickly with what could be

156
00:09:47.879 --> 00:09:52.240
<v Speaker 2>another type of natural disaster. Speaking of natural disasters and

157
00:09:52.240 --> 00:09:55.679
<v Speaker 2>going back quickly to the fires, Michael Monks, kfi's own

158
00:09:55.840 --> 00:09:59.519
<v Speaker 2>Michael Monks is doing a two hour news special two

159
00:09:59.759 --> 00:10:03.360
<v Speaker 2>Night on the Fires, and it will air from seven

160
00:10:03.440 --> 00:10:06.960
<v Speaker 2>pm to nine pm. There will be a replay tomorrow

161
00:10:07.200 --> 00:10:11.200
<v Speaker 2>Sunday from two pm to four pm. And Michael is

162
00:10:11.240 --> 00:10:14.279
<v Speaker 2>going to end this two hour special look at the

163
00:10:14.440 --> 00:10:19.600
<v Speaker 2>devastating effects of the wildfires through the voices of the

164
00:10:19.679 --> 00:10:24.360
<v Speaker 2>people directly impacted. Those are people who lost their homes,

165
00:10:24.639 --> 00:10:29.360
<v Speaker 2>people who have started the recovery process, business owners, and

166
00:10:29.440 --> 00:10:33.200
<v Speaker 2>people who are taking charge to rebuild in the aftermath.

167
00:10:33.440 --> 00:10:36.240
<v Speaker 2>The special will also talk to reporters who were on

168
00:10:36.320 --> 00:10:40.080
<v Speaker 2>the scene to cover all angles of this next phase.

169
00:10:40.440 --> 00:10:43.200
<v Speaker 2>Make sure you tune in again to this two hour

170
00:10:43.320 --> 00:10:48.720
<v Speaker 2>news special tonight with Michael Monks, kfi's own newsperson, Michael Monks,

171
00:10:48.759 --> 00:10:52.960
<v Speaker 2>airing tonight from seven pm to nine pm, and also

172
00:10:53.120 --> 00:10:56.360
<v Speaker 2>tomorrow from two pm to four pm on the replay.

173
00:10:56.440 --> 00:10:58.200
<v Speaker 2>When we come back, we're going to get into the

174
00:10:58.240 --> 00:11:01.200
<v Speaker 2>most impolite cities in the US, and we're gonna find

175
00:11:01.240 --> 00:11:05.799
<v Speaker 2>out which California cities rank on that list right here

176
00:11:05.840 --> 00:11:09.679
<v Speaker 2>on KFI AM six forty Live everywhere on the iHeartRadio app.

177
00:11:09.759 --> 00:11:11.559
<v Speaker 2>Tiffany Hobbs here with you.

178
00:11:11.559 --> 00:11:15.279
<v Speaker 1>You're listening to KFI AM six forty on demand.

179
00:11:17.240 --> 00:11:20.399
<v Speaker 2>I AM six forty live everywhere on the iHeartRadio app.

180
00:11:20.440 --> 00:11:23.519
<v Speaker 2>Tiffany Hobbs here with you until seven. Make sure you

181
00:11:23.679 --> 00:11:26.759
<v Speaker 2>listen in from seven to nine tonight from Michael Monks.

182
00:11:26.799 --> 00:11:31.840
<v Speaker 2>This very special broadcast about what is happening now in

183
00:11:31.879 --> 00:11:35.120
<v Speaker 2>this next phase with the fire recovery. It will air

184
00:11:35.159 --> 00:11:37.360
<v Speaker 2>tonight from seven to nine pm and there will be

185
00:11:37.360 --> 00:11:40.840
<v Speaker 2>a replay tomorrow from two pm to four pm, so

186
00:11:40.960 --> 00:11:44.120
<v Speaker 2>make sure you keep it locked right here. And at

187
00:11:44.120 --> 00:11:46.559
<v Speaker 2>five thirty we have a very special guest coming on,

188
00:11:46.679 --> 00:11:51.480
<v Speaker 2>mister Ernie Singleton music industry legend. Legend is not even

189
00:11:51.519 --> 00:11:55.279
<v Speaker 2>a big enough word to describe this man, but he

190
00:11:55.440 --> 00:11:58.480
<v Speaker 2>is the hit maker. He is the magic behind a

191
00:11:58.519 --> 00:12:02.240
<v Speaker 2>lot of artists you are are fans of. You didn't know.

192
00:12:02.320 --> 00:12:05.039
<v Speaker 2>I didn't know that he was always right there in

193
00:12:05.039 --> 00:12:08.240
<v Speaker 2>the wings with these artists, promoting them, marketing them so

194
00:12:08.320 --> 00:12:11.480
<v Speaker 2>that we then could consume their music. And we're gonna

195
00:12:11.480 --> 00:12:14.039
<v Speaker 2>have him come on at five point thirty and answer

196
00:12:14.120 --> 00:12:17.720
<v Speaker 2>some questions about what that was like, so stay tuned

197
00:12:17.759 --> 00:12:21.799
<v Speaker 2>for that. Now, let's get into this list, this new

198
00:12:21.879 --> 00:12:26.039
<v Speaker 2>list that just came out, and let's see where California

199
00:12:26.200 --> 00:12:31.480
<v Speaker 2>cities rank. The list is called the most Rude Cities

200
00:12:31.759 --> 00:12:36.639
<v Speaker 2>in the United States. Yes, there's a list dedicated to

201
00:12:37.399 --> 00:12:41.159
<v Speaker 2>rude cities. And you might be asking yourself, do I

202
00:12:41.240 --> 00:12:44.759
<v Speaker 2>live in one of the rudest cities in California. Well,

203
00:12:45.159 --> 00:12:48.000
<v Speaker 2>you might, you very well might, and if you've been

204
00:12:48.120 --> 00:12:51.000
<v Speaker 2>out and about in the public, you probably have a

205
00:12:51.080 --> 00:12:54.200
<v Speaker 2>good reason to think so. Because people seem to be

206
00:12:54.519 --> 00:12:58.600
<v Speaker 2>on edge. Rudeness seems to be the emotion du jour.

207
00:12:59.120 --> 00:13:03.200
<v Speaker 2>And because of that, this list has some very stiff

208
00:13:04.039 --> 00:13:06.679
<v Speaker 2>or stiff competition. And let me tell you what the

209
00:13:07.200 --> 00:13:11.960
<v Speaker 2>social behaviors are that contribute it to this ranking. The

210
00:13:12.039 --> 00:13:15.200
<v Speaker 2>social behaviors or the way in which cities were judged

211
00:13:15.440 --> 00:13:20.960
<v Speaker 2>include one lack of awareness in public. Lack of awareness

212
00:13:20.960 --> 00:13:26.399
<v Speaker 2>in public. Number two loudness in shared places, so those

213
00:13:26.440 --> 00:13:28.960
<v Speaker 2>people who put everything on speakerphone or people who are

214
00:13:29.000 --> 00:13:35.279
<v Speaker 2>just don't have any volume control. And rudeness to service staff,

215
00:13:35.480 --> 00:13:39.679
<v Speaker 2>so your waiters, your other sorts of service members, service

216
00:13:39.679 --> 00:13:44.919
<v Speaker 2>staff members, amongst other things. So the list was compiled

217
00:13:45.039 --> 00:13:49.080
<v Speaker 2>by a site called pre Ply pre Ply and you

218
00:13:49.120 --> 00:13:51.879
<v Speaker 2>can see the full ranking on preply dot com. P

219
00:13:52.120 --> 00:13:54.440
<v Speaker 2>r E p l y dot com. Doesn't have anything

220
00:13:54.480 --> 00:13:57.240
<v Speaker 2>to do with tissue paper. Don't know exactly what their

221
00:13:57.279 --> 00:13:59.279
<v Speaker 2>objective is, but they made a list and the list

222
00:13:59.279 --> 00:14:02.559
<v Speaker 2>has gone viral, and they ranked forty six of the

223
00:14:02.639 --> 00:14:06.200
<v Speaker 2>largest cities in the United States. So here is the list,

224
00:14:06.240 --> 00:14:09.720
<v Speaker 2>and then I'll tell you where California. Where California falls.

225
00:14:10.240 --> 00:14:13.399
<v Speaker 2>Of the rude of cities in the United States the

226
00:14:13.519 --> 00:14:19.240
<v Speaker 2>most rute. The top five rude to cities are Miami, Florida,

227
00:14:20.039 --> 00:14:25.399
<v Speaker 2>Philadelphia super Bowl champions the Philadelphia Eagles went back to

228
00:14:25.399 --> 00:14:32.840
<v Speaker 2>a very rude city according to this list, Pennsylvania, Tampa, Florida, Louisville.

229
00:14:33.519 --> 00:14:37.720
<v Speaker 2>Or excuse me, excuse me, I read that wrong. I'm Miami, Philadelphia, Tampa,

230
00:14:37.919 --> 00:14:42.679
<v Speaker 2>and Louisville. There we go, Miami, Philadelphia, Tampa, and Louisville.

231
00:14:42.759 --> 00:14:45.080
<v Speaker 2>And because they're rude, they probably would have turned their

232
00:14:45.080 --> 00:14:47.399
<v Speaker 2>noses up at me. That I wasn't able to delineate

233
00:14:47.440 --> 00:14:50.360
<v Speaker 2>between cities and states. But those are the top five.

234
00:14:50.679 --> 00:14:55.279
<v Speaker 2>The fifth one Oakland, California, and that then ushers us

235
00:14:55.279 --> 00:14:59.759
<v Speaker 2>in to where California falls. San Jose is number thirty

236
00:14:59.840 --> 00:15:05.159
<v Speaker 2>nine on the list. San Francisco is number fourteen on

237
00:15:05.200 --> 00:15:10.120
<v Speaker 2>the list of forty six rudest cities scales zero to

238
00:15:10.159 --> 00:15:14.799
<v Speaker 2>tens zero least rude, ten most rude. Okay on that

239
00:15:14.840 --> 00:15:19.720
<v Speaker 2>metric scale, So thirty nine San Jose, fourteen San Francisco

240
00:15:19.799 --> 00:15:25.039
<v Speaker 2>out of forty six, Sacramento is number nineteen, Los Angeles

241
00:15:25.240 --> 00:15:30.759
<v Speaker 2>is number twenty five, Long Beach is number nine, and

242
00:15:30.840 --> 00:15:35.360
<v Speaker 2>again Oakland tops the list of California's rudest cities at

243
00:15:35.559 --> 00:15:40.279
<v Speaker 2>number five, number five, So Los Angeles is number twenty five.

244
00:15:40.320 --> 00:15:41.960
<v Speaker 2>Are kind of right there in the middle of the

245
00:15:42.080 --> 00:15:47.559
<v Speaker 2>rudest cities, with the rudest again being Miami, Philadelphia, Tampa,

246
00:15:47.600 --> 00:15:52.039
<v Speaker 2>and Kentucky. Let's go back to La for a quick moment.

247
00:15:52.120 --> 00:15:54.840
<v Speaker 2>There was a very rude moment caught on camera last

248
00:15:54.840 --> 00:15:58.519
<v Speaker 2>week in a downtown La Taco bell cantina, one of

249
00:15:58.559 --> 00:16:01.600
<v Speaker 2>those fancy ones where they say, well alcohol, a woman

250
00:16:01.960 --> 00:16:04.960
<v Speaker 2>was slapped by a security guard, and we have a

251
00:16:04.960 --> 00:16:17.360
<v Speaker 2>little audio of what that sounded like. Did you hear that?

252
00:16:17.480 --> 00:16:19.639
<v Speaker 2>We play that one more time, listen very closely. You

253
00:16:19.679 --> 00:16:26.399
<v Speaker 2>can literally hear the slaps.

254
00:16:26.559 --> 00:16:27.000
<v Speaker 4>The fact.

255
00:16:27.120 --> 00:16:37.879
<v Speaker 2>Hear this again, did you hear that? Running it back

256
00:16:37.960 --> 00:16:43.840
<v Speaker 2>one more time, But that flap right there there it

257
00:16:43.879 --> 00:16:46.720
<v Speaker 2>is is this flap now we can stop it around Well,

258
00:16:46.799 --> 00:16:50.080
<v Speaker 2>the slap herd round the world, at the very least

259
00:16:50.120 --> 00:16:53.240
<v Speaker 2>around the city of Los Angeles, because it occurred last

260
00:16:53.480 --> 00:16:55.559
<v Speaker 2>about a week and a half ago February ninth, at

261
00:16:55.559 --> 00:16:59.000
<v Speaker 2>the location on Seventh and Flower, Taco Bell Cantina, one

262
00:16:59.039 --> 00:17:02.639
<v Speaker 2>of those really fair ones, and this woman went in.

263
00:17:03.039 --> 00:17:05.599
<v Speaker 2>Don't know what this woman was doing there, don't know

264
00:17:05.640 --> 00:17:07.640
<v Speaker 2>why she was there, but she appeared to try and

265
00:17:07.880 --> 00:17:11.119
<v Speaker 2>order from one of those digital screens. The security guard

266
00:17:11.160 --> 00:17:13.319
<v Speaker 2>came over. They had a few words, and as she

267
00:17:13.480 --> 00:17:17.240
<v Speaker 2>turned away from the screen, the security guard pulled back

268
00:17:17.279 --> 00:17:24.559
<v Speaker 2>his hand and open hand slapped this woman across the face.

269
00:17:25.680 --> 00:17:29.200
<v Speaker 2>Across the face, and people in the Taco Bell Cantino

270
00:17:29.279 --> 00:17:32.119
<v Speaker 2>were undoubtedly stunned, but no one did anything. All only

271
00:17:32.160 --> 00:17:34.640
<v Speaker 2>thing people did was film. That's what we do now,

272
00:17:34.640 --> 00:17:37.599
<v Speaker 2>and that's why we're amongst the rudest in the United States.

273
00:17:37.799 --> 00:17:41.200
<v Speaker 2>But because of this slap, this woman who then cowered

274
00:17:41.240 --> 00:17:43.480
<v Speaker 2>in the corner and begged the security guard to leave

275
00:17:43.599 --> 00:17:47.440
<v Speaker 2>her alone, this woman is now the subject of potential

276
00:17:47.519 --> 00:17:51.319
<v Speaker 2>lawsuits going forward, and a group of leaders across Los

277
00:17:51.359 --> 00:17:55.880
<v Speaker 2>Angeles who were calling for the immediate, immediate removal, the

278
00:17:55.920 --> 00:17:59.720
<v Speaker 2>immediate firing of that security guard. Don't know if he

279
00:17:59.759 --> 00:18:03.319
<v Speaker 2>has been fired at this time. Their mixed answers to

280
00:18:03.400 --> 00:18:06.279
<v Speaker 2>that question all around the net. But I'm sure we

281
00:18:06.319 --> 00:18:09.079
<v Speaker 2>will get some updates from that story as it continues

282
00:18:09.119 --> 00:18:14.119
<v Speaker 2>to unfold. But California right there, number twenty five on

283
00:18:14.160 --> 00:18:18.759
<v Speaker 2>the on the list of rudest cities in California, Los

284
00:18:18.759 --> 00:18:21.680
<v Speaker 2>Angeles right there, number twenty five. We have a bunch

285
00:18:21.720 --> 00:18:25.599
<v Speaker 2>of cities on there, and LA is amongst the rudest

286
00:18:25.880 --> 00:18:30.200
<v Speaker 2>in the nation. Something that's not rude is this interview

287
00:18:30.240 --> 00:18:33.400
<v Speaker 2>that's coming up. It's special. It's going to be beautiful.

288
00:18:33.400 --> 00:18:37.559
<v Speaker 2>It's going to teach everyone something. It's going to give

289
00:18:37.599 --> 00:18:39.880
<v Speaker 2>you something to walk away with and motivate you and

290
00:18:39.920 --> 00:18:42.880
<v Speaker 2>inspire you, because this man's life has been nothing less

291
00:18:42.880 --> 00:18:45.720
<v Speaker 2>than inspiring, and we're going to talk to him about

292
00:18:45.759 --> 00:18:49.240
<v Speaker 2>the intricacies of his time in the music industry when

293
00:18:49.279 --> 00:18:52.240
<v Speaker 2>we come back. His name is Ernie Singleton, so you

294
00:18:52.279 --> 00:18:55.240
<v Speaker 2>make sure you stay tuned for that. Right after this

295
00:18:55.440 --> 00:18:59.759
<v Speaker 2>five thirty break, it's KFIM six forty live everywhere on

296
00:18:59.799 --> 00:19:02.960
<v Speaker 2>the iHeartRadio app. I'm Tiffany Hobbs here with you until

297
00:19:03.039 --> 00:19:03.680
<v Speaker 2>seven o'clock.

298
00:19:04.200 --> 00:19:07.559
<v Speaker 1>You're listening to kfi AM six forty on demand.

299
00:19:08.759 --> 00:19:12.799
<v Speaker 2>I am six forty live everywhere on the iHeartRadio app.

300
00:19:12.839 --> 00:19:16.960
<v Speaker 2>Tiffany Hobbes here with you until seven and I am excited.

301
00:19:17.400 --> 00:19:22.480
<v Speaker 2>I am extremely excited because when we found out we

302
00:19:22.480 --> 00:19:25.839
<v Speaker 2>were going to have this next guest, I did my homework.

303
00:19:26.160 --> 00:19:28.880
<v Speaker 2>I do my homework for every guest, whether there's name

304
00:19:28.920 --> 00:19:34.039
<v Speaker 2>recognition or business recognition, and I knew I recognize this name.

305
00:19:34.119 --> 00:19:37.279
<v Speaker 2>So I did my homework. And what I found out

306
00:19:37.400 --> 00:19:40.920
<v Speaker 2>from my research was that not only did I recognize

307
00:19:40.960 --> 00:19:46.200
<v Speaker 2>this name, but that my entire adolescence, my young adulthood,

308
00:19:46.480 --> 00:19:52.079
<v Speaker 2>my childhood was crafted by this man's influence, by his

309
00:19:52.240 --> 00:19:55.839
<v Speaker 2>musical influence, by what he did in the recording industry

310
00:19:56.119 --> 00:19:59.039
<v Speaker 2>that I wasn't even aware of. That he was the

311
00:19:59.160 --> 00:20:03.279
<v Speaker 2>proverbial man behind the magic or the man behind the

312
00:20:03.319 --> 00:20:06.400
<v Speaker 2>iron curtain. And I was just so thrilled to know

313
00:20:06.480 --> 00:20:09.559
<v Speaker 2>that he would give our little show some of his very,

314
00:20:09.799 --> 00:20:13.079
<v Speaker 2>very very valuable time. Let me tell you a little

315
00:20:13.119 --> 00:20:18.119
<v Speaker 2>bit about Ernie Singleton. The music industry is a challenging

316
00:20:18.160 --> 00:20:21.960
<v Speaker 2>space to navigate for artists and staff alike. It's synonymous

317
00:20:21.960 --> 00:20:25.839
<v Speaker 2>with here today, gone tomorrow. Sticking around is a feat

318
00:20:25.920 --> 00:20:30.880
<v Speaker 2>afforded to few. Those who experience success narrow that list

319
00:20:30.920 --> 00:20:34.359
<v Speaker 2>even further. But our next guest has managed to do

320
00:20:34.400 --> 00:20:37.319
<v Speaker 2>both for more than thirty five years. And you can

321
00:20:37.319 --> 00:20:40.160
<v Speaker 2>add another decade plus to that when you include the

322
00:20:40.200 --> 00:20:43.839
<v Speaker 2>street level promotions work he was doing that made him

323
00:20:43.920 --> 00:20:48.240
<v Speaker 2>a must have acquisition in the recording industry. With one

324
00:20:48.359 --> 00:20:51.319
<v Speaker 2>hundred and thirty nine gold and platinum records to his

325
00:20:51.400 --> 00:20:54.599
<v Speaker 2>credit and a legitimate claim to being the one to

326
00:20:54.759 --> 00:20:59.279
<v Speaker 2>revolutionize black music in the eighties and nineties, mister Ernie

327
00:20:59.279 --> 00:21:02.359
<v Speaker 2>Singleton had has been described as a legend by his

328
00:21:02.519 --> 00:21:07.119
<v Speaker 2>peers and artists he has worked with. You might recognize

329
00:21:07.160 --> 00:21:15.359
<v Speaker 2>them Patti LaBelle Share, I'll be sure, Shaka Khan, Alanis Morissette, Jodasy,

330
00:21:16.000 --> 00:21:21.200
<v Speaker 2>The Beg's New Edition, Miles Davis, Bone Thugs and Harmony

331
00:21:21.240 --> 00:21:27.039
<v Speaker 2>Prince and Quincy Jones to name a select few. And

332
00:21:27.079 --> 00:21:28.920
<v Speaker 2>I want to play a little compilation of some of

333
00:21:28.920 --> 00:21:37.240
<v Speaker 2>the music that I just listed. Names good.

334
00:21:44.079 --> 00:21:45.319
<v Speaker 3>I'm dum.

335
00:22:15.839 --> 00:22:19.920
<v Speaker 2>Wow. What makes mister Ernie Singleton a legend is his

336
00:22:20.160 --> 00:22:26.160
<v Speaker 2>mightas touch ability to transform struggling labels and imprints MCA,

337
00:22:26.559 --> 00:22:31.839
<v Speaker 2>Warner Brothers and Ruthless Records into top performers across the charts.

338
00:22:32.359 --> 00:22:36.279
<v Speaker 2>What has kept mister Ernie Singleton in his legendary status

339
00:22:36.720 --> 00:22:41.839
<v Speaker 2>is his ability to transcend boundaries, be them artistic, cultural,

340
00:22:42.400 --> 00:22:45.599
<v Speaker 2>or within an industry that is moving into new and

341
00:22:45.680 --> 00:22:50.119
<v Speaker 2>innovative ways of marketing and distributing talent. Without the marketing

342
00:22:50.119 --> 00:22:53.759
<v Speaker 2>and promotional talents of mister Ernie Singleton, the music industry

343
00:22:53.799 --> 00:22:57.240
<v Speaker 2>and how we consume it would be very different. Mister

344
00:22:57.319 --> 00:23:01.000
<v Speaker 2>Singleton holds the keys to the past, press, and future

345
00:23:01.039 --> 00:23:05.400
<v Speaker 2>of music with his own company, Singleton Music Corp. Focusing

346
00:23:05.440 --> 00:23:10.240
<v Speaker 2>on entertainment, management, consulting, and marketing. From his personal beginnings

347
00:23:10.319 --> 00:23:14.720
<v Speaker 2>in New Orleans, Louisiana. Shout out to Southern University Go Jags,

348
00:23:15.119 --> 00:23:18.799
<v Speaker 2>to his promotional foundation in radio that landed him in

349
00:23:18.920 --> 00:23:22.440
<v Speaker 2>Los Angeles and exposed him to the global reach of

350
00:23:22.480 --> 00:23:26.839
<v Speaker 2>the music industry. We are proud and so very grateful

351
00:23:27.160 --> 00:23:33.319
<v Speaker 2>to welcome mister Ernie Singleton to k f I. Mister Singleton, Hello.

352
00:23:34.200 --> 00:23:37.440
<v Speaker 4>Hello, Hello, Wow. That's pretty impressive.

353
00:23:37.640 --> 00:23:37.920
<v Speaker 2>That's you.

354
00:23:38.079 --> 00:23:39.880
<v Speaker 4>Even for me to hear you.

355
00:23:41.759 --> 00:23:44.480
<v Speaker 2>Almost an out of body experience, right, that's you. You

356
00:23:44.519 --> 00:23:45.839
<v Speaker 2>did all that, mister Singleton.

357
00:23:46.000 --> 00:23:49.359
<v Speaker 4>Yeah, yeah, well, you know, it's thank you so much,

358
00:23:49.680 --> 00:23:53.480
<v Speaker 4>first and foremost for having me on your show. What

359
00:23:54.039 --> 00:23:56.599
<v Speaker 4>an honor and a privilege to be here.

360
00:23:57.079 --> 00:24:00.160
<v Speaker 2>I feel the same way, and I know that we

361
00:24:00.160 --> 00:24:03.559
<v Speaker 2>could spend an entire show just reading off your accolades

362
00:24:03.599 --> 00:24:07.000
<v Speaker 2>and what you've done and the music that you've helped

363
00:24:07.200 --> 00:24:13.039
<v Speaker 2>promote or executive produce. But I have some really introspective

364
00:24:13.119 --> 00:24:16.039
<v Speaker 2>questions that I want to share with you, and questions

365
00:24:16.039 --> 00:24:18.839
<v Speaker 2>that I think if people had the opportunity to sit

366
00:24:18.960 --> 00:24:21.319
<v Speaker 2>down with you and get five minutes of your time,

367
00:24:21.680 --> 00:24:24.559
<v Speaker 2>they might want to ask. So, mister Singleton, again, it's

368
00:24:24.680 --> 00:24:27.519
<v Speaker 2>my privilege and my honor, and I am happy, very

369
00:24:27.640 --> 00:24:29.880
<v Speaker 2>very happy to have this time with you. You ready

370
00:24:29.880 --> 00:24:30.440
<v Speaker 2>to get into some.

371
00:24:30.480 --> 00:24:33.440
<v Speaker 4>Questions, I'm ready, Yes, I am.

372
00:24:33.519 --> 00:24:37.279
<v Speaker 2>Thank you, You're very welcome. When you took the helm

373
00:24:37.440 --> 00:24:41.599
<v Speaker 2>at MCA Records, it had been known at that time

374
00:24:41.680 --> 00:24:45.680
<v Speaker 2>as a legacy label for country and rock artists. You

375
00:24:45.759 --> 00:24:50.079
<v Speaker 2>had Leonard Skinnard, and that was very different from what

376
00:24:50.440 --> 00:24:55.480
<v Speaker 2>MCA then became. Then you come along and MCA becomes

377
00:24:55.480 --> 00:25:01.599
<v Speaker 2>a juggernaut for urban, which is coded for music. Was

378
00:25:01.640 --> 00:25:05.160
<v Speaker 2>the label resistant at all to that transition.

379
00:25:07.200 --> 00:25:12.039
<v Speaker 4>No, they were not. I think it's important for people

380
00:25:12.119 --> 00:25:17.799
<v Speaker 4>to understand that I've always been big in black culture,

381
00:25:18.599 --> 00:25:21.359
<v Speaker 4>being a native in there of New Orleans as a

382
00:25:21.480 --> 00:25:25.160
<v Speaker 4>kid when I was riding the bus, I have a

383
00:25:25.200 --> 00:25:29.079
<v Speaker 4>little bit of an annoyance riding down on Bourbon Street

384
00:25:29.160 --> 00:25:31.519
<v Speaker 4>or whatever street on the on the bus take it

385
00:25:31.599 --> 00:25:35.319
<v Speaker 4>to my Desire Project neighborhood. And because I knew behind

386
00:25:35.359 --> 00:25:38.279
<v Speaker 4>those buildings used to be slave quarters.

387
00:25:38.480 --> 00:25:40.359
<v Speaker 2>Yes, yes, so I didn't have a.

388
00:25:40.319 --> 00:25:44.759
<v Speaker 4>Good vibe about my town from that perspective. And I

389
00:25:44.880 --> 00:25:49.200
<v Speaker 4>knew that New Orleans was the birthplace of gospel and jazz.

390
00:25:49.279 --> 00:25:52.200
<v Speaker 4>But not because New y Armstrong and AO J. Jackson

391
00:25:52.519 --> 00:25:55.160
<v Speaker 4>and all those people just kind of got got diggy

392
00:25:55.240 --> 00:26:00.599
<v Speaker 4>with it. That was because black the indentures servants in

393
00:26:00.640 --> 00:26:05.200
<v Speaker 4>the late eighteen hundreds were allowed to play music in

394
00:26:05.240 --> 00:26:09.519
<v Speaker 4>a place called Congo Square. It just existing more. Congo

395
00:26:09.559 --> 00:26:12.240
<v Speaker 4>Square is where the slaves could play music only on

396
00:26:12.319 --> 00:26:15.799
<v Speaker 4>Sundays when the master was off. It's interesting we're having

397
00:26:15.799 --> 00:26:18.880
<v Speaker 4>this conversation considering the dynamics that's going on in our

398
00:26:18.880 --> 00:26:23.720
<v Speaker 4>country right now government wise. But so when I finally

399
00:26:23.839 --> 00:26:27.960
<v Speaker 4>transition from radio into the record company, and I'm a

400
00:26:28.000 --> 00:26:31.799
<v Speaker 4>degree thecounter but I never did the accounting work. But

401
00:26:32.000 --> 00:26:38.400
<v Speaker 4>when I started MCA, fortunately I was working with a

402
00:26:38.440 --> 00:26:41.400
<v Speaker 4>buddy of mine, guy named Gerald Busby, whom I had

403
00:26:41.480 --> 00:26:45.640
<v Speaker 4>worked with during my class Casablanca days when I was

404
00:26:45.640 --> 00:26:47.759
<v Speaker 4>a street when I was a street soldier with George

405
00:26:47.759 --> 00:26:50.079
<v Speaker 4>Clinton cameo. And long story.

406
00:26:50.240 --> 00:26:54.160
<v Speaker 2>Oh you see George Clinton cameo, mister Singleton.

407
00:26:54.599 --> 00:26:59.759
<v Speaker 4>George Clinton cameo down the summer. This ain't funkytown. That was.

408
00:27:00.079 --> 00:27:03.119
<v Speaker 4>That was my Casta Blanca days as a as A

409
00:27:03.119 --> 00:27:08.039
<v Speaker 4>at what we called the Regional Marketing Rep. So I

410
00:27:08.160 --> 00:27:10.400
<v Speaker 4>you know, I was in and out of the radio stations.

411
00:27:10.960 --> 00:27:15.319
<v Speaker 4>So long story chart Uh. When I joined the ranks

412
00:27:15.319 --> 00:27:18.480
<v Speaker 4>with Busby, Busby and I had worked together at Casablanca,

413
00:27:19.240 --> 00:27:24.200
<v Speaker 4>so we were friends already. And hats off to Ergan Azof,

414
00:27:24.559 --> 00:27:27.720
<v Speaker 4>who was the mastermind, by the way, behind the recent

415
00:27:30.160 --> 00:27:34.720
<v Speaker 4>fire Aid Convent concerts that just happened in Los Angeles.

416
00:27:34.880 --> 00:27:37.839
<v Speaker 4>But Ergin brought Je, bought Busby in, and a month

417
00:27:37.920 --> 00:27:42.279
<v Speaker 4>later he brought me in. And you know, we used

418
00:27:42.319 --> 00:27:44.599
<v Speaker 4>to refer to m c A, which stands for the

419
00:27:44.680 --> 00:27:48.359
<v Speaker 4>Music Corporation of America. On the street we refer to

420
00:27:48.480 --> 00:27:53.839
<v Speaker 4>m c A as the Music Cemetery of America. Well,

421
00:27:53.880 --> 00:27:57.000
<v Speaker 4>because MCA didn't have any real hits. I had great

422
00:27:57.079 --> 00:28:01.160
<v Speaker 4>art at BB King, who was one of my best

423
00:28:01.160 --> 00:28:04.119
<v Speaker 4>of friends until till the day he died. But they

424
00:28:04.119 --> 00:28:08.119
<v Speaker 4>had bb Bodybland one way, but they never had real major,

425
00:28:08.160 --> 00:28:13.079
<v Speaker 4>major hits, So I wasn't happy come into mc A

426
00:28:13.640 --> 00:28:16.640
<v Speaker 4>unless and unless they were there. Would leave us alone

427
00:28:16.680 --> 00:28:18.519
<v Speaker 4>and let us do what we did, what we could do.

428
00:28:19.119 --> 00:28:21.519
<v Speaker 4>And that's what Irving did. He gave Gerald and high

429
00:28:21.680 --> 00:28:27.759
<v Speaker 4>free rings and in any time anything happened, the petty

430
00:28:27.839 --> 00:28:31.519
<v Speaker 4>level we took from c from Sony from CBS, Uh,

431
00:28:31.799 --> 00:28:33.960
<v Speaker 4>come you're broadcast. They're now called Sony.

432
00:28:34.119 --> 00:28:34.400
<v Speaker 2>Okay.

433
00:28:34.519 --> 00:28:37.359
<v Speaker 4>We when Jeryl and I were getting ready to we're

434
00:28:37.440 --> 00:28:41.160
<v Speaker 4>trying to swing Patty into coming to mc A. We

435
00:28:41.279 --> 00:28:44.519
<v Speaker 4>had the conversation, man, what do we do with pedd Levell?

436
00:28:44.799 --> 00:28:46.480
<v Speaker 4>How do you get a Patty label to come to

437
00:28:46.599 --> 00:28:47.079
<v Speaker 4>the label?

438
00:28:47.279 --> 00:28:50.599
<v Speaker 2>And you were and you were able to, mister Singleton,

439
00:28:51.039 --> 00:28:54.119
<v Speaker 2>you and your kind of infancy in the music industry

440
00:28:54.160 --> 00:28:58.319
<v Speaker 2>were able to pull this huge artist. You know, we're

441
00:28:58.400 --> 00:29:01.759
<v Speaker 2>up against the clock, Singleton, and I want to I

442
00:29:01.839 --> 00:29:04.160
<v Speaker 2>want you to continue in this line of thinking. We're

443
00:29:04.200 --> 00:29:07.039
<v Speaker 2>gonna talk more about that free reign that you were given,

444
00:29:07.400 --> 00:29:09.839
<v Speaker 2>as well as some other questions I have for you.

445
00:29:10.200 --> 00:29:12.240
<v Speaker 2>We're gonna take a break and then we'll come back

446
00:29:12.319 --> 00:29:15.240
<v Speaker 2>and we'll get back into those questions. Okay. Is that okay?

447
00:29:15.319 --> 00:29:16.559
<v Speaker 2>Can you hang out for a little bit longer.

448
00:29:17.920 --> 00:29:19.079
<v Speaker 4>I'm with you, oh man.

449
00:29:19.480 --> 00:29:24.039
<v Speaker 2>We are talking to mister Ernie Singleton, music industry executive,

450
00:29:24.839 --> 00:29:29.759
<v Speaker 2>legendary executive behind the hits that you didn't even know

451
00:29:30.400 --> 00:29:33.559
<v Speaker 2>were his. He has a long repertoire in the music

452
00:29:33.680 --> 00:29:36.319
<v Speaker 2>industry and he is giving us a bit of his

453
00:29:36.480 --> 00:29:39.400
<v Speaker 2>time here on KFI to talk about his time at

454
00:29:39.480 --> 00:29:42.039
<v Speaker 2>these different record labels, and we'll get back into questions

455
00:29:42.119 --> 00:29:45.119
<v Speaker 2>on the other side of the break. It's KFI AM

456
00:29:45.240 --> 00:29:48.200
<v Speaker 2>six forty Live everywhere on the iHeartRadio app.

457
00:29:48.519 --> 00:29:53.200
<v Speaker 1>You're listening to KFI AM six forty on demand kf.

458
00:29:52.960 --> 00:29:56.039
<v Speaker 2>I AM six forty Live everywhere on the iHeartRadio app.

459
00:29:56.079 --> 00:29:59.319
<v Speaker 2>Tifney Hobbs here with you until yes seven o'clock. I

460
00:29:59.359 --> 00:30:01.160
<v Speaker 2>was gonna say until no, no, no. We still have

461
00:30:01.200 --> 00:30:03.240
<v Speaker 2>a lot more show to go, and we're talking to

462
00:30:03.440 --> 00:30:08.559
<v Speaker 2>music industry executive mister Ernie Singleton. He is the executive

463
00:30:08.720 --> 00:30:13.519
<v Speaker 2>behind the mass appeal of artists like Prince Share, the Beg's,

464
00:30:13.759 --> 00:30:18.720
<v Speaker 2>Alanis Morissett, Bone Thugs and Harmony, and mister Singleton, we

465
00:30:18.839 --> 00:30:21.480
<v Speaker 2>were just talking about the free reign that you were

466
00:30:21.559 --> 00:30:25.920
<v Speaker 2>given while you were with MCA in its infancy when

467
00:30:25.960 --> 00:30:29.680
<v Speaker 2>you came on. It was a new birth of MCA

468
00:30:29.799 --> 00:30:31.440
<v Speaker 2>at the time, and you were able to turn it

469
00:30:31.519 --> 00:30:37.200
<v Speaker 2>into something that became ground breaking. And speaking about being groundbreaking,

470
00:30:37.640 --> 00:30:42.000
<v Speaker 2>music seems to be embracing fewer boundaries in regards to

471
00:30:42.480 --> 00:30:46.440
<v Speaker 2>race and culture. There are still some holdouts, of course,

472
00:30:46.839 --> 00:30:50.240
<v Speaker 2>evidenced by many currently in the country genre who've been

473
00:30:50.319 --> 00:30:55.920
<v Speaker 2>reluctant to accept Beyonce's latest album. But your work has

474
00:30:56.039 --> 00:31:00.880
<v Speaker 2>transcended racial boundaries, bringing white artists into black spaces and

475
00:31:01.119 --> 00:31:05.640
<v Speaker 2>vice versa. Do you think that racial boundaries should at

476
00:31:05.680 --> 00:31:09.640
<v Speaker 2>this point be removed altogether from the conversation when it

477
00:31:09.680 --> 00:31:12.759
<v Speaker 2>comes to music, Are or are there benefits to keeping

478
00:31:13.319 --> 00:31:15.039
<v Speaker 2>some aspects of those boundaries.

479
00:31:16.559 --> 00:31:21.119
<v Speaker 4>I think that it's important that the boundaries remain in

480
00:31:21.240 --> 00:31:27.519
<v Speaker 4>place because our music is not their music. And I'm

481
00:31:27.559 --> 00:31:31.200
<v Speaker 4>not talking about white I'm talking whether you want to

482
00:31:31.279 --> 00:31:34.480
<v Speaker 4>go to classical, you want to talk about Latin music

483
00:31:34.599 --> 00:31:41.759
<v Speaker 4>before we integrated the Latin music into the Grammys. Our

484
00:31:41.920 --> 00:31:45.880
<v Speaker 4>music is the foundation of music that comes from North America,

485
00:31:46.440 --> 00:31:49.079
<v Speaker 4>and the music that comes from North America is the

486
00:31:49.240 --> 00:31:54.119
<v Speaker 4>foundation of music of globally in terms of popular music.

487
00:31:54.519 --> 00:31:57.799
<v Speaker 1>Yes, yes, so you know so you can't.

488
00:31:59.119 --> 00:32:01.480
<v Speaker 4>One of the dilemmas that has happened in the music businesses.

489
00:32:01.839 --> 00:32:04.440
<v Speaker 4>We and this is not to knock anybody. We have

490
00:32:04.559 --> 00:32:07.640
<v Speaker 4>white executives now and driver's seat of the of the

491
00:32:07.839 --> 00:32:12.160
<v Speaker 4>black departments. And they're not they don't function from the heart.

492
00:32:12.200 --> 00:32:14.079
<v Speaker 4>I keep hearing in the back of my head. I

493
00:32:14.200 --> 00:32:16.519
<v Speaker 4>keep hearing Kendrick Lamars, they're not like us.

494
00:32:17.200 --> 00:32:19.839
<v Speaker 2>All right, all right, we're not.

495
00:32:20.400 --> 00:32:24.119
<v Speaker 4>It's not. It's not racist. The rhythm, the African rhythms,

496
00:32:24.160 --> 00:32:27.279
<v Speaker 4>and the and the and the harmonies that comes from

497
00:32:27.960 --> 00:32:34.400
<v Speaker 4>our music that separates and redefines Black gospel versus white

498
00:32:34.519 --> 00:32:37.960
<v Speaker 4>Christian music. It's it's not going to change.

499
00:32:38.640 --> 00:32:41.000
<v Speaker 2>No, No, it's not. And and and it shouldn't.

500
00:32:42.000 --> 00:32:42.200
<v Speaker 3>Yep.

501
00:32:42.680 --> 00:32:46.079
<v Speaker 4>But but we now have algorithms and AI and a

502
00:32:46.200 --> 00:32:50.640
<v Speaker 4>few other technological marvels that are really good. And I

503
00:32:51.039 --> 00:32:56.279
<v Speaker 4>only hope and pray that more parents open the door

504
00:32:56.359 --> 00:33:00.519
<v Speaker 4>for their kids, educate their kids on the past, and

505
00:33:00.640 --> 00:33:03.240
<v Speaker 4>opening door for their kids to figure out how to

506
00:33:03.319 --> 00:33:08.039
<v Speaker 4>manipulate the computer or the technology or AI, so that

507
00:33:08.880 --> 00:33:13.440
<v Speaker 4>the creative the creative force that we bring the table

508
00:33:13.880 --> 00:33:15.880
<v Speaker 4>continues to be brought to the table.

509
00:33:16.599 --> 00:33:21.039
<v Speaker 2>In speaking about AI and digital technology, social media the

510
00:33:21.279 --> 00:33:25.000
<v Speaker 2>streaming age that we're in. I myself spent a few

511
00:33:25.079 --> 00:33:30.039
<v Speaker 2>years working under a regional marketing executive in Los Angeles

512
00:33:30.200 --> 00:33:32.960
<v Speaker 2>at Universal Music and did that for a couple of years,

513
00:33:33.000 --> 00:33:34.799
<v Speaker 2>moved on through a few different labels, and one of

514
00:33:34.880 --> 00:33:37.680
<v Speaker 2>my favorite things was actually getting out there physically and

515
00:33:37.799 --> 00:33:42.400
<v Speaker 2>setting up promotional materials in records stores, whether it was

516
00:33:42.839 --> 00:33:46.920
<v Speaker 2>Tower Records on Sunset or the VIP Records in Long

517
00:33:47.000 --> 00:33:50.160
<v Speaker 2>Beach or a warehouse music stores, setting up those in

518
00:33:50.400 --> 00:33:55.000
<v Speaker 2>caps and introducing artists to meet and greets with their fans.

519
00:33:55.119 --> 00:33:59.880
<v Speaker 2>Kind of the personalization of the relationship between artists and fans.

520
00:34:00.039 --> 00:34:02.559
<v Speaker 2>People actually got to see them up close and personal.

521
00:34:03.400 --> 00:34:06.640
<v Speaker 2>You've spoken a lot about what that was like, whether

522
00:34:06.759 --> 00:34:09.639
<v Speaker 2>it was the Sony Walkman that you loaded with music

523
00:34:09.719 --> 00:34:13.239
<v Speaker 2>and took to the radio programmers to have them listen

524
00:34:13.320 --> 00:34:15.480
<v Speaker 2>to the music and get it on air, or going

525
00:34:15.559 --> 00:34:18.880
<v Speaker 2>out and setting up those incaps in records stores. All

526
00:34:18.960 --> 00:34:22.159
<v Speaker 2>of that created that connection. It helped foster and strengthen

527
00:34:22.239 --> 00:34:27.360
<v Speaker 2>that connection between artists and fan. Today, digital media, streaming, AI,

528
00:34:27.760 --> 00:34:30.800
<v Speaker 2>social media, that seems to promote a bit more of

529
00:34:30.920 --> 00:34:34.360
<v Speaker 2>a disconnect. Yes, we have access to these people, but

530
00:34:34.599 --> 00:34:37.800
<v Speaker 2>it is still a bit removed from that person to

531
00:34:37.960 --> 00:34:41.719
<v Speaker 2>person interaction. Do you think that that disconnect, if there

532
00:34:41.880 --> 00:34:45.480
<v Speaker 2>is one, in fact, can translate to a fan experience

533
00:34:45.719 --> 00:34:47.280
<v Speaker 2>that is ultimately lacking.

534
00:34:50.679 --> 00:34:54.039
<v Speaker 4>I think yes. The answer is yes. We've got to

535
00:34:56.360 --> 00:35:02.760
<v Speaker 4>stop living in the past. When I was a kid,

536
00:35:02.800 --> 00:35:07.360
<v Speaker 4>that was the grappanola, and later on the A trax

537
00:35:07.440 --> 00:35:10.519
<v Speaker 4>came along, and later on the cassette came along, and

538
00:35:10.599 --> 00:35:14.320
<v Speaker 4>the vinyl with the seven inch and twelve inch all

539
00:35:14.400 --> 00:35:18.719
<v Speaker 4>this was the normal music industry. No one today that's

540
00:35:18.920 --> 00:35:22.320
<v Speaker 4>under forty has a music collection at home. I would

541
00:35:22.360 --> 00:35:27.360
<v Speaker 4>be stunned to find that person. So we're in a

542
00:35:27.480 --> 00:35:31.159
<v Speaker 4>different era. Ladies and gentlemen, and a lot of us

543
00:35:31.239 --> 00:35:37.639
<v Speaker 4>are fighting the transition of what's going on musically. I

544
00:35:37.800 --> 00:35:42.679
<v Speaker 4>remember when music was a standard thing in school, and

545
00:35:42.760 --> 00:35:45.480
<v Speaker 4>all of a sudden it was taken out of schools. Yes,

546
00:35:45.559 --> 00:35:51.639
<v Speaker 4>and the computers became very, very prominent. I was stunned

547
00:35:51.920 --> 00:35:54.440
<v Speaker 4>when I looked at people like Teddy Raleigh and see

548
00:35:54.480 --> 00:35:58.639
<v Speaker 4>how he made music the way he did. Yeah. Yeah,

549
00:35:59.360 --> 00:36:03.719
<v Speaker 4>But the that whole generation, they began to find ways

550
00:36:03.800 --> 00:36:06.559
<v Speaker 4>to make the music. In the early days of cassio

551
00:36:06.719 --> 00:36:10.679
<v Speaker 4>and all these little technological music pieces we had.

552
00:36:11.320 --> 00:36:12.400
<v Speaker 2>Yes, so.

553
00:36:14.280 --> 00:36:16.239
<v Speaker 4>I'm not the one, you know, is this would be

554
00:36:16.280 --> 00:36:19.000
<v Speaker 4>a conversation for me, for you to have with Jimmy

555
00:36:19.119 --> 00:36:22.320
<v Speaker 4>jam and Terry Lewis or my buddy John Nettlesby and

556
00:36:22.440 --> 00:36:28.079
<v Speaker 4>people like that who who really speak music creativity from

557
00:36:28.119 --> 00:36:31.239
<v Speaker 4>a different experience than mine.

558
00:36:31.360 --> 00:36:33.280
<v Speaker 2>Well, they are more than welcome to come on the show.

559
00:36:33.679 --> 00:36:35.039
<v Speaker 2>I would love to talk to them.

560
00:36:35.559 --> 00:36:37.159
<v Speaker 4>But I only say that because I'm sure some of

561
00:36:37.199 --> 00:36:39.679
<v Speaker 4>those kind of people are in your audience, whether they're

562
00:36:40.079 --> 00:36:43.400
<v Speaker 4>accomplished jam and Lewis, l A and face kind of people,

563
00:36:43.920 --> 00:36:46.960
<v Speaker 4>or nettles Bee, or whether they're just young people who

564
00:36:47.079 --> 00:36:49.639
<v Speaker 4>have a passion for music and trying to figure it out.

565
00:36:50.719 --> 00:36:53.079
<v Speaker 2>And go ahead, go ahead, mister Singlesten, I'm sorry.

566
00:36:52.920 --> 00:36:57.960
<v Speaker 4>So don't knock it. Let's open the door wider for

567
00:36:58.719 --> 00:37:02.639
<v Speaker 4>the young people. Uh, the average kid now that's ten, eleven,

568
00:37:02.719 --> 00:37:05.039
<v Speaker 4>twelve years old. They you know, they got they got

569
00:37:05.159 --> 00:37:07.199
<v Speaker 4>to access herself on it. Now they're gonna have one

570
00:37:07.239 --> 00:37:09.960
<v Speaker 4>real soon. And they got some kind of device. Yes,

571
00:37:10.320 --> 00:37:13.480
<v Speaker 4>and it's probably not the device that my kids had

572
00:37:13.880 --> 00:37:16.840
<v Speaker 4>in the seventies when they were ten eleven years.

573
00:37:16.639 --> 00:37:18.119
<v Speaker 2>Old, right, it might be a little different.

574
00:37:19.480 --> 00:37:23.159
<v Speaker 4>So I only wouldh I had had encouraged my kids

575
00:37:23.639 --> 00:37:27.400
<v Speaker 4>and put them in some other schools to learn how

576
00:37:27.480 --> 00:37:31.199
<v Speaker 4>to create pac Man and some of the games that

577
00:37:31.280 --> 00:37:32.199
<v Speaker 4>they were playing.

578
00:37:33.360 --> 00:37:36.079
<v Speaker 2>Mister Singleton, and five may because as much as I

579
00:37:36.119 --> 00:37:40.000
<v Speaker 2>would love to spend two hours, three hours, five hours,

580
00:37:40.119 --> 00:37:42.760
<v Speaker 2>two days with you, asking questions and just absorbing, I

581
00:37:42.840 --> 00:37:44.920
<v Speaker 2>just want to sit at your knee and just listen

582
00:37:45.000 --> 00:37:47.280
<v Speaker 2>to you talk. I could do that, and I would

583
00:37:47.320 --> 00:37:49.840
<v Speaker 2>love to do that. Sometime I have time for one

584
00:37:49.880 --> 00:37:53.119
<v Speaker 2>more question. And in a few words, you are far

585
00:37:53.519 --> 00:37:57.519
<v Speaker 2>from finished. People might expect you to just kind of

586
00:37:57.559 --> 00:38:00.480
<v Speaker 2>put your feet up and just bask in your success.

587
00:38:00.719 --> 00:38:04.559
<v Speaker 2>But again, you are far from finished. So what's the

588
00:38:04.800 --> 00:38:07.199
<v Speaker 2>next chapter for Ernie Singleton?

589
00:38:09.360 --> 00:38:13.400
<v Speaker 4>That's a good question. I am. I'm actually a partner

590
00:38:13.519 --> 00:38:18.000
<v Speaker 4>right now in a private equity firm. We have alternative

591
00:38:18.079 --> 00:38:25.440
<v Speaker 4>ways to fund projects. But you know, I mean that's

592
00:38:26.400 --> 00:38:29.719
<v Speaker 4>and there's a lot involved in that. But that for

593
00:38:29.880 --> 00:38:35.800
<v Speaker 4>me because we don't do little projects, Okay, We're we're

594
00:38:35.840 --> 00:38:39.599
<v Speaker 4>focused on making big deals that are worth ten to

595
00:38:39.679 --> 00:38:44.280
<v Speaker 4>twenty million dollars. If it's not those kind of deals,

596
00:38:44.360 --> 00:38:46.559
<v Speaker 4>typically it's not something that we would have an interest in.

597
00:38:48.039 --> 00:38:53.760
<v Speaker 4>That's one I am also launching a new company. That

598
00:38:54.480 --> 00:38:57.440
<v Speaker 4>premature to talk about it, but I'll mention it. We're

599
00:38:57.480 --> 00:39:01.719
<v Speaker 4>going to be acquiring catalogs. Oh my god, catalogs under

600
00:39:01.760 --> 00:39:05.719
<v Speaker 4>ten million dollars. But we want to repurpose those catalogs.

601
00:39:07.400 --> 00:39:11.639
<v Speaker 2>You've just just given us an exclusive, mister Singleton, thank

602
00:39:11.679 --> 00:39:15.360
<v Speaker 2>you for that. Yeah, oh my goodness, breaking news.

603
00:39:15.800 --> 00:39:15.840
<v Speaker 3>That.

604
00:39:16.119 --> 00:39:19.320
<v Speaker 4>So that's a shod version because we're not we're not

605
00:39:19.519 --> 00:39:23.480
<v Speaker 4>doing a two hour show. Gres Well, we're going to

606
00:39:23.559 --> 00:39:24.119
<v Speaker 4>have you back.

607
00:39:24.519 --> 00:39:26.559
<v Speaker 2>We are going to have you back, and we are

608
00:39:26.639 --> 00:39:30.239
<v Speaker 2>going to continue this conversation and ask more of the

609
00:39:30.360 --> 00:39:34.400
<v Speaker 2>questions that we have that our listeners will submit, and

610
00:39:35.639 --> 00:39:39.400
<v Speaker 2>your knowledge is boundless. Timing, unfortunately is not, so we

611
00:39:39.519 --> 00:39:42.760
<v Speaker 2>do have to let you go. But mister Singleton, thank

612
00:39:42.840 --> 00:39:45.480
<v Speaker 2>you so very much for giving us your time. I

613
00:39:45.679 --> 00:39:47.800
<v Speaker 2>appreciate it from the bottom of my heart. This was

614
00:39:47.840 --> 00:39:50.599
<v Speaker 2>amazing to talk to you, a dream come true, and

615
00:39:50.719 --> 00:39:52.840
<v Speaker 2>I thank you for everything you have done. And I

616
00:39:53.199 --> 00:39:54.880
<v Speaker 2>take you up on that lunch. I'm taking you to

617
00:39:54.960 --> 00:39:56.079
<v Speaker 2>lunch when I come out your way.

618
00:39:57.320 --> 00:39:59.480
<v Speaker 4>Thank you, Tiffany, thanks for your time, and thanks for

619
00:39:59.599 --> 00:40:00.480
<v Speaker 4>the ahead of me.

620
00:40:00.719 --> 00:40:03.880
<v Speaker 2>You are so welcome. He is mister Ernie Singleton, man

621
00:40:04.039 --> 00:40:10.079
<v Speaker 2>behind the biggest musical acts in history, in history transcended,

622
00:40:10.199 --> 00:40:13.199
<v Speaker 2>the man with the Midas touch. This is kf I

623
00:40:13.400 --> 00:40:17.000
<v Speaker 2>AM six forty Live everywhere on the iHeartRadio app

624
00:40:17.400 --> 00:40:19.880
<v Speaker 1>KFI AM six forty on demand