1 00:00:02,200 --> 00:00:26,640 Speaker 1: You're listening to Petlifradio dot com. 2 00:00:26,679 --> 00:00:31,679 Speaker 2: Welcome, Welcome, Welcome, and you are listening to ask the 3 00:00:31,679 --> 00:00:34,560 Bets with doctor Jeff here on pet Life Radio, the 4 00:00:34,799 --> 00:00:39,079 only live call in show on pet Life Radio. So 5 00:00:39,119 --> 00:00:40,560 I want to hear from you. And I'm your host, 6 00:00:40,560 --> 00:00:42,159 Doctor Jeff, who over here with you for the next 7 00:00:42,479 --> 00:00:46,600 thirty minutes hoping to help you with your pets, whether 8 00:00:46,640 --> 00:00:49,560 it's a behavior question, a medical problem, or just to chat. 9 00:00:49,560 --> 00:00:50,880 As a matter of fact. You know, one of the 10 00:00:50,880 --> 00:00:54,039 things I've noticed, I've gotten some emails and the comments 11 00:00:54,039 --> 00:00:56,439 on emails that we listen to your show every week, 12 00:00:56,679 --> 00:00:58,200 and that's great, but I want to hear from you, 13 00:00:58,280 --> 00:01:00,439 even if you want to call in a just comment 14 00:01:00,840 --> 00:01:03,880 on something, on anything, because that's why we're here. We're 15 00:01:03,920 --> 00:01:06,680 here to talk to you. I get bored listening to myself. 16 00:01:06,719 --> 00:01:10,159 And I just came back from the Central Vennor Night Conference. 17 00:01:10,319 --> 00:01:13,879 It was in Washington, actually in Maryland. It was called 18 00:01:13,959 --> 00:01:17,840 National Harbor at this magnificent resort called the Gaylord, and 19 00:01:18,040 --> 00:01:20,159 it was a great, great conference and I went in 20 00:01:20,200 --> 00:01:22,879 and I was speaking. I actually flew in on Wednesday, 21 00:01:23,319 --> 00:01:27,200 late afternoon. I was rushed straight to the local CBS affiliate. 22 00:01:27,319 --> 00:01:30,239 We did a segment on helping your dogs beat the 23 00:01:30,319 --> 00:01:33,480 heat during the summer months. And boy is getting hot, 24 00:01:33,480 --> 00:01:35,120 and it's getting hot here, I mean here in La 25 00:01:35,200 --> 00:01:38,280 today it's been by me in the West LA area, 26 00:01:38,640 --> 00:01:40,959 it's been in the nineties. It's been in the eighties 27 00:01:41,000 --> 00:01:43,200 at the beach, and usually the beach is cooler. The 28 00:01:43,280 --> 00:01:46,239 valleys it's been over one hundred, so it's been very hot. 29 00:01:46,280 --> 00:01:48,680 And then I spoke all day, well not all day, 30 00:01:48,719 --> 00:01:52,439 all afternoon, for about six hours on Thursday. And I 31 00:01:52,599 --> 00:01:54,519 tell my audience when I'm speaking, I said, I don't 32 00:01:54,519 --> 00:01:55,959 want to just hear from me. I actually I have 33 00:01:56,000 --> 00:01:59,159 a handheld mic, and I love when those my audience 34 00:01:59,359 --> 00:02:01,799 pop up give me their two cents on whatever subject, 35 00:02:01,920 --> 00:02:04,079 or talking about things that might work in their hospitals, 36 00:02:04,359 --> 00:02:06,319 things that haven't worked in their hospitals that I say 37 00:02:06,319 --> 00:02:08,560 should work in their hospitals. We try to figure out why, 38 00:02:08,560 --> 00:02:10,680 and I say, it's so much better to have a 39 00:02:10,879 --> 00:02:13,919 dialogue than a monologue. So for all of you out 40 00:02:13,919 --> 00:02:16,479 there that have access to a phone, give us a 41 00:02:16,520 --> 00:02:18,960 call at eight seven seven three eight five eight eight 42 00:02:19,080 --> 00:02:21,560 A two, or if you have access to your computers, 43 00:02:21,759 --> 00:02:24,639 join us online. Pet Life Radio, click on Ask the 44 00:02:24,719 --> 00:02:26,800 Vets with Doctor Jeff and you can go to the 45 00:02:26,960 --> 00:02:29,520 join in on the conversation right where it says invite 46 00:02:29,520 --> 00:02:32,360 friends and down at the bottom of that long boxes 47 00:02:32,439 --> 00:02:34,919 click here to join the conversation. Go ahead and click 48 00:02:35,120 --> 00:02:37,840 and finally you can just send us a quick text 49 00:02:37,919 --> 00:02:41,159 or a quick email to Dr Jeff Doctor Jeff at 50 00:02:41,319 --> 00:02:45,360 Petlife radio dot com. Very easy, and we'd love to 51 00:02:45,400 --> 00:02:47,280 hear from you, And of course I'm here for you, 52 00:02:47,360 --> 00:02:50,400 but I'm also here thanks to our sponsors like cong 53 00:02:50,759 --> 00:02:54,439 veterinary products like pro Sense Pet Products and of course 54 00:02:54,680 --> 00:02:59,120 pro Senses, major retail partners like Walmart, who have a 55 00:02:59,240 --> 00:03:02,360 full supply a full selection of the pro Sense products 56 00:03:02,400 --> 00:03:05,240 basically pro Sense or products that I've co developed, and 57 00:03:05,360 --> 00:03:08,120 we are trying to bring to the mass market products 58 00:03:08,400 --> 00:03:11,159 as good as you can otherwise find it your veterinarian, 59 00:03:11,400 --> 00:03:14,439 but of course more affordable because we think all of 60 00:03:14,479 --> 00:03:16,840 you should be treating your pets with the best that 61 00:03:16,879 --> 00:03:20,840 you can afford, and the pro Sense products are fantastic. 62 00:03:21,159 --> 00:03:24,360 So anyway, again, give us a call eight seven seven 63 00:03:24,439 --> 00:03:25,919 three eight five eighty eight eight two. I want to 64 00:03:25,960 --> 00:03:27,759 hear from you. And you know one of the things 65 00:03:27,800 --> 00:03:29,879 that you know, a great dog was hit by car. 66 00:03:29,879 --> 00:03:32,560 I get a call from a client of mine and 67 00:03:33,240 --> 00:03:36,159 she wants to know if we could help her. She 68 00:03:36,240 --> 00:03:39,759 has a friend whose dog was taken to the emergency facility. 69 00:03:40,039 --> 00:03:43,840 Apparently both front legs broken. Turned out fortunately not to 70 00:03:43,919 --> 00:03:46,120 be the case, just one front leg broken. At this 71 00:03:46,479 --> 00:03:49,680 very very advanced emergency facility, which is probably one of 72 00:03:49,719 --> 00:03:51,919 the best in town. There are two great ones, this 73 00:03:51,960 --> 00:03:54,319 is one of them. It was just very costly. She 74 00:03:54,360 --> 00:03:57,199 could not afford the treatment. So my client calls me, 75 00:03:57,280 --> 00:03:59,759 wondered if I can help them with his dog. So 76 00:04:00,240 --> 00:04:02,360 arranged to have the dog transferred. So one of the 77 00:04:02,360 --> 00:04:04,280 things that this emergency evatility wanted to do, which did 78 00:04:04,280 --> 00:04:06,400 bother me a little bit, is that they did want 79 00:04:06,439 --> 00:04:09,840 to do surgery on the legs immediately, actually putting pressure 80 00:04:10,280 --> 00:04:12,120 on the owners that they had to make a decision 81 00:04:12,199 --> 00:04:16,439 fast about fixing the front legs. Notice legs plural. So 82 00:04:16,480 --> 00:04:18,560 I tell my client on the phone, I say, you know, 83 00:04:18,600 --> 00:04:21,199 first of all, there's really no such thing as an 84 00:04:21,199 --> 00:04:22,920 emergency broken bone. 85 00:04:22,680 --> 00:04:23,439 Speaker 1: As a matter of fact. 86 00:04:23,680 --> 00:04:25,720 Speaker 2: As a matter of fact, that when you have a 87 00:04:25,759 --> 00:04:30,079 dog that has undergone trauma, trauma serious enough to actually 88 00:04:30,199 --> 00:04:33,800 break bones. There is a very strong likelihood that if 89 00:04:33,800 --> 00:04:37,040 this trauma was strong enough to break a bone, it 90 00:04:37,120 --> 00:04:40,279 was also strong enough to ruin or damage some soft tissue. 91 00:04:40,360 --> 00:04:43,879 And we always in an emergency trauma situation like this 92 00:04:44,319 --> 00:04:47,399 is we are not rushing to fix broken bones. That's 93 00:04:47,439 --> 00:04:50,279 the last thing on your list. The skin cuts the 94 00:04:50,439 --> 00:04:52,439 last thing on your list. The first thing you need 95 00:04:52,480 --> 00:04:55,560 to worry about. What's going on inside? The abdomen was 96 00:04:55,560 --> 00:04:58,959 a spleen ruptured with the same impact. How about the lungs? 97 00:04:59,160 --> 00:05:01,240 Do you have any lunk in Tusians? Do we have 98 00:05:01,319 --> 00:05:04,360 what we call a pneumo thorax where the lungs were 99 00:05:04,600 --> 00:05:08,800 damaged filling the chest cavity with air, thus not giving 100 00:05:08,800 --> 00:05:11,439 any room for the lungs to expand with breathing. How 101 00:05:11,480 --> 00:05:14,040 about a bladder? Do we possibly have a ruptured bladder? 102 00:05:14,160 --> 00:05:16,879 Dogs or cats that have a bad fall, the impact 103 00:05:16,879 --> 00:05:19,639 of that it's like a water balloon popping. You drop 104 00:05:19,639 --> 00:05:22,680 a water balloon, even a fairly thick one, from a height, 105 00:05:22,879 --> 00:05:25,079 and as soon as that impact of that balloon hits 106 00:05:25,160 --> 00:05:27,759 the ground, it's gonna shatter. And that's what happens to 107 00:05:27,839 --> 00:05:30,879 a bladder sometimes, so I was a bit uneasy, even 108 00:05:30,879 --> 00:05:33,519 though I was on my trip, to have them just 109 00:05:33,519 --> 00:05:36,639 go ahead and proceed with fixing broken bones when they 110 00:05:36,680 --> 00:05:42,480 haven't really even evaluated the full extent of potential internal injury. 111 00:05:42,600 --> 00:05:45,439 So sure enough, the dog gets transferred. Dog super Table 112 00:05:45,759 --> 00:05:49,040 has a raund bow front legs. We review the X rays, 113 00:05:49,199 --> 00:05:52,800 turn its bruised, it's cut, but it wasn't a break. 114 00:05:52,959 --> 00:05:55,439 The bones were fine. The other one definitely needed surgery, 115 00:05:55,600 --> 00:05:58,199 but certainly not enough. So we're monitoring this dog for 116 00:05:58,480 --> 00:06:01,319 overnight to see how we're doing the next Actually, what 117 00:06:01,439 --> 00:06:04,839 you would expect from a dog who is being hospitalized 118 00:06:04,959 --> 00:06:07,759 on fluids, you would expect that the parameters that this 119 00:06:07,879 --> 00:06:11,759 dog's attitude, this dog's demeanor, assuming no internal injury, would 120 00:06:11,800 --> 00:06:13,639 be better in the next twenty four hours, in the 121 00:06:13,639 --> 00:06:15,920 first twenty four hours, because they get better all the time. 122 00:06:15,959 --> 00:06:18,759 They should be anyway. Yet, in fact, this dog was 123 00:06:18,800 --> 00:06:21,920 getting worse. So we evaluated what we call the PCV 124 00:06:22,000 --> 00:06:25,240 the taxell volume, and that was dropping, meaning there was 125 00:06:25,240 --> 00:06:27,639 some bleeding going on here. And on an ultra sound 126 00:06:27,680 --> 00:06:32,199 of the abdomen. Though there were no huge pockets of fluid, 127 00:06:32,399 --> 00:06:35,399 you can see some and when we put a needle 128 00:06:35,399 --> 00:06:38,800 into one of these pockets. We found a clearish, maybe 129 00:06:38,800 --> 00:06:43,199 a little bloodish fluid that smelt awfully like urine. Wow, 130 00:06:43,519 --> 00:06:46,600 so we're thinking, maybe this dog is a rupture bladder. 131 00:06:46,959 --> 00:06:49,920 So we go ahead and we inject some dye into 132 00:06:49,959 --> 00:06:53,439 the urethra, and we follow this dye into the bladder, 133 00:06:53,639 --> 00:06:57,680 and sure enough, this bladder has a hole, a rupture, 134 00:06:58,000 --> 00:07:02,920 and this dog is leaking your into his abdomen. That 135 00:07:03,240 --> 00:07:07,000 is really not good. So sure enough, the surgery that 136 00:07:07,120 --> 00:07:10,680 was supposed to be a surgery to put a plate 137 00:07:10,800 --> 00:07:13,199 or to mend the broken bone turns out to be 138 00:07:13,560 --> 00:07:17,040 an abdominal surgery to explore the belly, make sure everything 139 00:07:17,040 --> 00:07:19,639 else was okay, check the spleen, check the liver, check 140 00:07:19,720 --> 00:07:23,639 the stomach, and to repair the hole in the bladder, 141 00:07:23,800 --> 00:07:26,879 which was done, kept the dog on a urinary catheter 142 00:07:27,120 --> 00:07:30,680 throughout the weekend, and came back on Monday and fixed 143 00:07:30,720 --> 00:07:34,000 the broken bone, and that dog, happily said, is doing 144 00:07:34,519 --> 00:07:36,920 just great. So for those of you out there whose 145 00:07:36,959 --> 00:07:39,480 dogs are cats, are involved in a trauma, the last 146 00:07:39,480 --> 00:07:42,199 thing you want to worry about are the bones and 147 00:07:42,240 --> 00:07:45,199 the skin. Those things can be repaired almost anytime. As 148 00:07:45,199 --> 00:07:47,160 a matter of fact, the surgeons say with a broken 149 00:07:47,199 --> 00:07:50,920 bone you have minimum minimum five day window and you 150 00:07:50,959 --> 00:07:53,120 can go longer. It just means that it might be 151 00:07:53,120 --> 00:07:56,279 a little more difficult to achieve the reduction you want. 152 00:07:56,480 --> 00:07:58,160 You could still do it, but it'll be more difficult 153 00:07:58,160 --> 00:08:01,199 because the muscles start to contract sometimes just start getting 154 00:08:01,279 --> 00:08:04,519 maybe even some healing, some scar tissue coming in, so 155 00:08:04,560 --> 00:08:06,680 you have to break that up before you try to 156 00:08:06,759 --> 00:08:08,720 realign the bones in their proper position. 157 00:08:09,160 --> 00:08:10,560 Speaker 3: But it's not impossible. 158 00:08:10,879 --> 00:08:12,680 Speaker 2: But what you don't want to do is rush into 159 00:08:12,680 --> 00:08:18,120 surgery to repair anything on the outside, including extremities, until 160 00:08:18,160 --> 00:08:21,519 you're sure that there's no damage or anything going on 161 00:08:21,519 --> 00:08:24,519 on the inside. So anyway, that's all so you know, 162 00:08:24,560 --> 00:08:26,759 when you have these animals and they're hitting, you rush 163 00:08:26,800 --> 00:08:29,519 them to the emergency center. Don't let the doctors talk 164 00:08:29,600 --> 00:08:34,039 you in to hasten you into fixing things that could 165 00:08:34,120 --> 00:08:36,840 wait when you want to really concentrate on some of 166 00:08:36,879 --> 00:08:39,759 the things that can't wait or things that you need 167 00:08:39,799 --> 00:08:43,039 to worry about first and again, most notably, those injuries 168 00:08:43,080 --> 00:08:45,200 are going to be lung related, are going to be 169 00:08:45,320 --> 00:08:48,559 abdomen related, soft tissue related inside the abdomen, whether it's 170 00:08:48,600 --> 00:08:51,360 plain whether it's liver, whether it's stomach, whether it's bladder, 171 00:08:51,600 --> 00:08:53,480 that's a concern. And the same thing with bite wounds. 172 00:08:53,559 --> 00:08:55,159 You know a lot of times you can have a 173 00:08:55,200 --> 00:08:58,960 bad bite into and you see punctures into the stomach 174 00:08:59,360 --> 00:09:01,919 and I should say into the abdomen of a dog, 175 00:09:01,960 --> 00:09:04,320 and you see the puncture through the skin. You really 176 00:09:04,480 --> 00:09:08,919 have to make sure that that puncture didn't go deep 177 00:09:09,039 --> 00:09:11,879 enough to go into say a loop of bowel, because 178 00:09:11,919 --> 00:09:14,600 you can't see that. So it's very important to keep 179 00:09:14,600 --> 00:09:17,279 that in mind. Now, there are some practices amongst some 180 00:09:17,279 --> 00:09:22,279 of the universities that have advocated that on any abdominal 181 00:09:22,440 --> 00:09:27,440 puncture you are within reason to do an abdominal exploratory 182 00:09:27,879 --> 00:09:33,159 to make sure that the intestine was not punctured as well, 183 00:09:33,559 --> 00:09:36,519 a liver wasn't punctured as well, the spleen wasn't punctured 184 00:09:36,559 --> 00:09:39,240 as well. I personally have my issues with that. I 185 00:09:39,279 --> 00:09:42,440 think that most puncture bites if it's a tooth, unless 186 00:09:42,480 --> 00:09:45,000 it was a huge dog biting a very small dog, 187 00:09:45,399 --> 00:09:47,879 the intestine will probably just move out of the way 188 00:09:47,879 --> 00:09:49,799 from that tooth by the time it gets through the 189 00:09:49,799 --> 00:09:54,200 body wall and the tissue and the muscle it's unlikely 190 00:09:54,480 --> 00:09:57,080 that it's going to actually puncture unless it's coming on 191 00:09:57,120 --> 00:10:00,960 both ends and it was like almost sandwiching the small 192 00:10:01,039 --> 00:10:04,440 dog's belly into the mouth of the big dog that 193 00:10:04,519 --> 00:10:07,360 did the biting, then you might have a good reason. 194 00:10:07,799 --> 00:10:11,279 Or if there's a huge, huge, gaping hole into the 195 00:10:11,320 --> 00:10:14,679 abdomen of the smaller dog into the dog that was bitten, 196 00:10:14,919 --> 00:10:18,000 where you might be able to see and evaluate the intestin, 197 00:10:18,080 --> 00:10:19,519 or if you're gonna have to go in any way 198 00:10:19,720 --> 00:10:23,279 to repair the multiple layers of the skin and the 199 00:10:23,759 --> 00:10:27,200 fashion the tissue underneath the skin, where you might get 200 00:10:27,200 --> 00:10:29,320 to grab a look as well. But if you just 201 00:10:29,320 --> 00:10:31,360 have a couple of puncture wounds, I'm not one that 202 00:10:31,440 --> 00:10:34,960 advocates going in to a full exploratory unless you have 203 00:10:35,039 --> 00:10:37,679 reason to. And there's a lot of other things that 204 00:10:37,720 --> 00:10:41,639 can be done to monitor and check the dog to 205 00:10:41,720 --> 00:10:44,840 see if it's likely that he or she has an 206 00:10:44,879 --> 00:10:49,440 infection brewing bad enough to justify opening up and exploring 207 00:10:49,440 --> 00:10:52,639 the entire abdomen for just a couple of punctures. But anyway, 208 00:10:52,679 --> 00:10:54,320 these are things you want to discuss with the veterinarian. 209 00:10:54,600 --> 00:10:57,519 You're going to possibly talk to five different veterinarians and 210 00:10:57,600 --> 00:11:00,840 get six or seven different opinions. So there's no right answer, 211 00:11:00,879 --> 00:11:02,960 wrong answer. I guess you know, many of us just 212 00:11:03,039 --> 00:11:04,919 kind of go with what we're used to, what our 213 00:11:04,960 --> 00:11:08,120 experiences are, and make decisions based on that. You know, 214 00:11:08,159 --> 00:11:10,519 For any of you who had have had any kind 215 00:11:10,559 --> 00:11:13,559 of trauma, any kind of hit by car, a fall 216 00:11:13,639 --> 00:11:16,919 off of a height, a bad bad dog fight, anything 217 00:11:16,960 --> 00:11:19,279 like that, I would like to hear from you and 218 00:11:19,360 --> 00:11:21,399 let me know kind of what types of injuries your 219 00:11:21,399 --> 00:11:23,720 pets have had, and let's talk about and see if 220 00:11:23,759 --> 00:11:26,000 you were able to do it over again, have it 221 00:11:26,080 --> 00:11:29,720 treated over again? Was the treatment possibly too aggressive or 222 00:11:29,759 --> 00:11:33,039 possibly not aggressive enough? And so why you guys are 223 00:11:33,240 --> 00:11:36,080 getting the courage to give me a call to let 224 00:11:36,080 --> 00:11:38,480 me know. That's eight seven seven three eight five eight 225 00:11:38,480 --> 00:11:41,759 eight A two contacting me here at pet Life Radio. 226 00:11:41,919 --> 00:11:45,000 Dr Jeff at petlife Radio dot com. You're gonna kind 227 00:11:45,000 --> 00:11:46,919 of mull it over. Give me a call back right 228 00:11:46,960 --> 00:11:50,840 after our quick break, and let's hear what your experiences 229 00:11:50,840 --> 00:11:53,120 have been with any kind of trauma your dog, your cat, 230 00:11:53,159 --> 00:11:55,159 your bird, you name it. Let's hear about it. 231 00:11:55,440 --> 00:11:56,360 Speaker 3: So don't go away. 232 00:11:56,399 --> 00:11:57,879 Speaker 2: We'll be back in just a few minutes here on 233 00:11:57,919 --> 00:11:59,919 pet Life Radio and ask the vets with doctor. 234 00:12:04,159 --> 00:12:07,279 Speaker 1: We'll be right back right after these messages. Stay tuned. 235 00:12:10,360 --> 00:12:13,960 Speaker 4: Every pet is unique. Maybe they're gray in the muzzle 236 00:12:14,080 --> 00:12:17,440 yet young at heart. Maybe they're growing out of the 237 00:12:17,440 --> 00:12:22,000 puppy stage and into their paws and ears, or maybe 238 00:12:22,039 --> 00:12:27,600 they're just trying to maintain a more girlish figure. At 239 00:12:27,639 --> 00:12:30,279 pet Smart, we have the right food for your pet 240 00:12:30,759 --> 00:12:32,039 at a great value for you. 241 00:12:35,960 --> 00:12:36,720 Speaker 3: That's smart. 242 00:12:37,159 --> 00:12:38,320 Speaker 1: Be better together. 243 00:12:39,960 --> 00:12:43,519 Speaker 3: Go to petsmartdeal dot com and save up to thirty 244 00:12:43,519 --> 00:12:46,519 percent on passing gifts for the pets and pet people 245 00:12:46,639 --> 00:12:50,399 in your life. Toys, collars, leashes, pet Smart gift cards, 246 00:12:50,440 --> 00:12:54,960 treats and more. Go to petsmartdeal dot com today E 247 00:12:54,960 --> 00:12:57,759 E T S M A R T D E A 248 00:12:58,080 --> 00:12:58,960 L dot com. 249 00:13:09,600 --> 00:13:22,559 Speaker 5: Friends, they are the understand. That's how I love life. 250 00:13:23,600 --> 00:13:24,679 Speaker 4: I love my pets. 251 00:13:24,879 --> 00:13:28,120 Speaker 3: It's the nis single by Mark Winter, available on iTunes. 252 00:13:28,799 --> 00:13:29,000 Speaker 2: Hi. 253 00:13:29,120 --> 00:13:33,559 Speaker 6: I'm doctor Robin Ganser, President and CEO of American Humane Association, 254 00:13:33,840 --> 00:13:37,519 the country's first national humane organization. Here to tell you 255 00:13:37,600 --> 00:13:41,320 about our new show, be Humane on pet Life Radio. 256 00:13:41,600 --> 00:13:44,080 Each week will be bringing you the latest news and 257 00:13:44,159 --> 00:13:47,279 issues affecting our animal friends and will also be bringing 258 00:13:47,320 --> 00:13:51,080 you interviews with Hollywood's biggest animal advocates here to share 259 00:13:51,240 --> 00:13:54,159 tales about their pets and what they're doing to promote 260 00:13:54,159 --> 00:13:58,279 a more humane world. Our own highly experienced staff and 261 00:13:58,360 --> 00:14:01,039 friends of the organization will also join us each week 262 00:14:01,120 --> 00:14:03,720 to share what they're up to in the animal world. 263 00:14:03,919 --> 00:14:07,279 I hope you'll stop by until then. Let's always remember 264 00:14:07,480 --> 00:14:08,279 to be humane. 265 00:14:08,519 --> 00:14:15,399 Speaker 1: Every week on demand only on pet life Radio dot com. 266 00:14:16,159 --> 00:14:19,240 Let's Talk Past, Let's done Past, Talk about Life Radio 267 00:14:19,279 --> 00:14:22,600 Headline Radio, pet Live Radio dot. 268 00:14:22,399 --> 00:14:42,960 Speaker 2: Com and welcome back. You're here with doctor Jeff Werber. 269 00:14:43,120 --> 00:14:44,679 Here it ask the Bet with doctor Jeff here on 270 00:14:44,679 --> 00:14:48,240 pet Life Radio. And we just talked about some uh 271 00:14:48,960 --> 00:14:52,360 you know, in emergency situations, one has to start thinking, 272 00:14:52,960 --> 00:14:56,279 reasoning first and foremost, no panicking. And I think that 273 00:14:56,399 --> 00:14:59,240 some of these emergency facilities are how great they are 274 00:14:59,240 --> 00:15:03,000 in them thrill that they're around. Sometimes are in such 275 00:15:03,000 --> 00:15:05,519 a panic mode because some of their cases are cases 276 00:15:05,879 --> 00:15:09,519 that require panic. That every case ace, they panic and 277 00:15:09,519 --> 00:15:11,159 they want to do everything and they want to do 278 00:15:11,200 --> 00:15:13,159 it now. And I still think we can forget that. 279 00:15:13,200 --> 00:15:14,799 We still have to have a game plan, you know, 280 00:15:14,840 --> 00:15:17,440 I mentioned earlier that I just came back from speaking 281 00:15:17,480 --> 00:15:20,240 at the Central Veterinary Conference. They call it CBC East 282 00:15:20,519 --> 00:15:25,440 because this conference has the original conference is a in 283 00:15:25,519 --> 00:15:30,080 August in Kansas City, and that's called the Central Veterinary Conference. 284 00:15:30,360 --> 00:15:35,200 Then they started to accommodate more veterinarians and practice managers 285 00:15:35,240 --> 00:15:38,519 and receptionists and technicians practicing in all different parts of 286 00:15:38,519 --> 00:15:42,360 the country. They introduced a number of years ago CBC West, 287 00:15:42,519 --> 00:15:46,639 which is every late October in San Diego, and CBC East, 288 00:15:46,840 --> 00:15:50,279 which is in DC Maryland area. Really a beautiful conference 289 00:15:50,320 --> 00:15:52,600 and a great venue, and one of the talks I 290 00:15:52,639 --> 00:15:55,759 gave and I'm going to sort of change, hopefully change 291 00:15:55,759 --> 00:15:57,360 a lot of the way a lot of you think, 292 00:15:57,840 --> 00:16:00,759 and it's really to benefit your veterinarians. And I'm hoping 293 00:16:01,159 --> 00:16:03,600 most of you listening to our show have really good 294 00:16:03,639 --> 00:16:07,039 relationship with your veterinarian and love your animals, love your pets, 295 00:16:07,039 --> 00:16:09,519 which is probably hopefully why you're tuning in to Pet 296 00:16:09,559 --> 00:16:11,639 Life Radio in the first place. And one of the 297 00:16:11,679 --> 00:16:15,120 things we talk about, and I lecture about this frequently 298 00:16:15,240 --> 00:16:19,360 is marketing. How veterinarians need to market to their community, 299 00:16:19,799 --> 00:16:22,240 market to their own clients and We're not taught this 300 00:16:22,399 --> 00:16:24,559 in school. We don't take a class in marketing. We 301 00:16:24,600 --> 00:16:28,360 don't take a class in salesmanship and in communication, which 302 00:16:28,360 --> 00:16:33,360 would be so important and unfortunately, an observation I've made 303 00:16:33,399 --> 00:16:36,399 several years ago, just looking at my classmates, my colleagues, 304 00:16:36,440 --> 00:16:40,480 my friend, my veterinary friends, is that one's success in 305 00:16:40,519 --> 00:16:44,960 practice has very little to do with their competency as 306 00:16:45,080 --> 00:16:48,320 a veterinari practitioner. It's a lot of the ancillary things 307 00:16:48,320 --> 00:16:51,759 that make the difference. It's their ability to communicate, how 308 00:16:51,799 --> 00:16:54,919 they show their caring. You know, It's interesting that when 309 00:16:54,919 --> 00:16:57,279 I first I'm one of those guys. And again this 310 00:16:57,440 --> 00:17:00,600 is typical of many veterinarians that wanted to do this 311 00:17:00,639 --> 00:17:03,120 ever since there were little kids. And I've always felt 312 00:17:03,120 --> 00:17:07,400 this amazing connection to animals. And when I was a kid, 313 00:17:07,400 --> 00:17:10,240 I had animals all I ever thought about. In elementary 314 00:17:10,279 --> 00:17:12,119 school and high school, I couldn't wait till I was 315 00:17:12,160 --> 00:17:14,440 a veterinarian, something I wanted to do ever since I 316 00:17:14,480 --> 00:17:16,880 was little. I'm talking five or six year old little. 317 00:17:17,079 --> 00:17:19,000 So for me, it was just a natural connection I've 318 00:17:19,000 --> 00:17:21,920 always had with pets, including my own growing up, and 319 00:17:22,000 --> 00:17:24,599 I remember when I was first started as a practitioner, 320 00:17:24,599 --> 00:17:26,799 and I was working for a veterinarian that I used 321 00:17:26,799 --> 00:17:29,400 to work with when I was a technician before veterani school. 322 00:17:29,440 --> 00:17:31,160 And I remember walking to this room and seeing this 323 00:17:31,160 --> 00:17:34,000 little dog and he was so cute. It was like 324 00:17:34,039 --> 00:17:36,480 a little Chihuahua kind of dog. And I picked this 325 00:17:36,519 --> 00:17:39,599 little thing up and he's just nibbling on my face 326 00:17:39,640 --> 00:17:42,559 and he's licking my lips and he's just adorable. And 327 00:17:42,599 --> 00:17:44,440 I'm going, oh my god, this dog is so cute. 328 00:17:44,519 --> 00:17:46,960 And this lady is looking the owner and she says 329 00:17:47,000 --> 00:17:49,599 to me, I'm telling you, it shocked me. She goes, 330 00:17:49,880 --> 00:17:52,200 I've never seen a vet do that. And I'm thinking 331 00:17:52,200 --> 00:17:56,680 to myself, how is it that veterinarians, we veterinarians love 332 00:17:56,759 --> 00:17:59,400 animals so much that you wouldn't do that. Of course 333 00:17:59,400 --> 00:18:02,880 you do that, But I think that when a dog owner, 334 00:18:03,119 --> 00:18:06,160 a dog parent sees that coming from their veterinarian, it 335 00:18:06,319 --> 00:18:10,119 just gives them an automatic sense of security that this person, 336 00:18:10,200 --> 00:18:13,039 this guy, or this girl really loves my pet and 337 00:18:13,079 --> 00:18:15,319 they're going to take good care of it. And mind you, 338 00:18:15,680 --> 00:18:17,440 I was a brand new vett. They knew nothing about 339 00:18:17,440 --> 00:18:20,079 me skill wise. I was developing my skills at that point, 340 00:18:20,480 --> 00:18:22,839 but it worked automatically. And I think that it's very 341 00:18:22,880 --> 00:18:26,079 important that veterinarians that you guys trust, that you like 342 00:18:26,160 --> 00:18:28,680 your own veterinarians, you do what you can to support them, 343 00:18:28,839 --> 00:18:30,519 to help them because it will. And one of the 344 00:18:30,559 --> 00:18:32,680 things I've noticed, and when we go back to the old, 345 00:18:32,839 --> 00:18:36,319 the old marketing strategies, we always used to say how 346 00:18:36,359 --> 00:18:42,319 important it was for every client that leaves your office dissatisfied, unhappy, 347 00:18:42,440 --> 00:18:45,119 they're going to tell ten people, but clients that leave 348 00:18:45,240 --> 00:18:48,440 happy are only going to tell three, which means, as 349 00:18:48,480 --> 00:18:50,279 we used to lecture, we used to talk about that 350 00:18:50,480 --> 00:18:52,920 you need to work over three times. Is hard to 351 00:18:52,960 --> 00:18:56,240 make people happy for everyone that leaves your office unhappy 352 00:18:56,319 --> 00:18:59,599 or dissatisfied. And I've always challenged that because my feeling 353 00:18:59,720 --> 00:19:02,759 is even the three is not real, because I guarantee 354 00:19:02,880 --> 00:19:04,279 that if I were to ask you, do you like 355 00:19:04,319 --> 00:19:06,440 your vet, you'd say yeah. If you were sitting at 356 00:19:07,000 --> 00:19:10,519 socializing with your friends and one friend said I'm getting 357 00:19:10,519 --> 00:19:11,960 a new puppy, I'm getting a new kid, I'm getting 358 00:19:11,960 --> 00:19:14,519 a new whatever, would you immediately say, oh my god, 359 00:19:14,559 --> 00:19:16,279 you got to go see my vet. Here sees the 360 00:19:16,319 --> 00:19:19,200 best you would do that, But you don't go home 361 00:19:19,279 --> 00:19:22,279 after a good, successful, happy vet visit, which of course 362 00:19:22,319 --> 00:19:24,960 by now you've come to expect, and run home and 363 00:19:25,000 --> 00:19:27,200 tell ten people you don't tell one, you don't tell two, 364 00:19:27,240 --> 00:19:30,799 you don't. You'd wait more passively until the subject came 365 00:19:30,920 --> 00:19:33,960 up on a social event or on a conversation you 366 00:19:34,000 --> 00:19:36,559 were having with somebody about pets, where then you might say, well, 367 00:19:36,599 --> 00:19:38,640 they just come right right and ask you, oh, I 368 00:19:38,680 --> 00:19:41,160 know you have a dog, who's your vet? Then you'll say, oh, 369 00:19:41,200 --> 00:19:42,880 I got the best of the vest vet in the world. 370 00:19:43,039 --> 00:19:45,720 But people that want to complain, they complain big time. 371 00:19:45,960 --> 00:19:48,440 And now my point is, and we talk about this, 372 00:19:48,559 --> 00:19:52,200 and I'm amazed how true to life this is affecting 373 00:19:52,440 --> 00:19:54,000 many of the veterinarians. I mean, I am most in 374 00:19:54,000 --> 00:19:56,359 the room. I was lecturing to probably forty or fifty 375 00:19:56,440 --> 00:20:00,400 veterinarians that this is the norm that they are getting 376 00:20:00,559 --> 00:20:04,480 yelled at. They are getting berated online because of a 377 00:20:04,680 --> 00:20:07,359 problem that often never even involved them. It was a 378 00:20:07,359 --> 00:20:09,480 problem with the office, it was a problem with the billing, 379 00:20:09,519 --> 00:20:12,200 it was a problem with something, and not even the 380 00:20:12,240 --> 00:20:15,720 care provided by the doctor. And yet you go online 381 00:20:15,960 --> 00:20:19,400 and you read all these horrendous things. So my challenge 382 00:20:19,799 --> 00:20:22,759 to you and believe it or not, and I'm actually 383 00:20:22,799 --> 00:20:25,400 working out myself here at my hospital, is we have 384 00:20:25,559 --> 00:20:30,839 someone and his sole responsibility is social media. His sole 385 00:20:30,880 --> 00:20:34,400 responsibility is forcing me to do my tweets, to make 386 00:20:34,440 --> 00:20:37,799 my entries onto my doctor Jeff at my Facebook page. 387 00:20:38,160 --> 00:20:42,960 Because when people now are looking for veterinarians, they're looking 388 00:20:43,000 --> 00:20:47,960 for recommendations. They're no longer going the routine sources like 389 00:20:47,960 --> 00:20:51,519 the Yellow Pages or ads or mailers that they used 390 00:20:51,519 --> 00:20:54,160 two years ago. They're not even asking their friends anymore. 391 00:20:54,440 --> 00:20:58,079 They're logging on to Google. They're logging on to Yahoo, 392 00:20:58,519 --> 00:21:01,480 or to city Search, or to or Heaven Forbid, to Yelp, 393 00:21:01,799 --> 00:21:05,359 where that's how they're getting their recommendations. And anyone, especially 394 00:21:05,720 --> 00:21:10,359 especially new parents that are in that twenty eight to 395 00:21:10,640 --> 00:21:14,400 forty age range, and let's face it, anyone out there 396 00:21:14,480 --> 00:21:17,400 listening veterinary wise, those are the perfect clients because then 397 00:21:17,440 --> 00:21:19,440 you know, not only do you have a young pet hopefully, 398 00:21:19,440 --> 00:21:21,279 but you have a young client who's going to be 399 00:21:21,319 --> 00:21:23,880 with you for twenty five years if you play your 400 00:21:23,960 --> 00:21:27,160 cards right. And these are the ones they're first stop 401 00:21:27,440 --> 00:21:30,359 when looking for anything, be it a dry cleaner, be 402 00:21:30,400 --> 00:21:34,200 at a restaurant, be it any service provider, or an 403 00:21:34,200 --> 00:21:37,160 auto mechanic, you name it. The first place they're going 404 00:21:37,240 --> 00:21:40,119 to go is onto the internet. Those phones come out 405 00:21:40,160 --> 00:21:42,960 of their pockets or their purses as fast as you 406 00:21:42,960 --> 00:21:46,160 could say boom, and they are looking things up on 407 00:21:46,240 --> 00:21:49,359 these websites. That's how people are trying to find your veterinarians. 408 00:21:49,400 --> 00:21:52,960 So you out there, you animal lovers who hopefully are 409 00:21:53,039 --> 00:21:56,599 also appreciate what we do, what your veterinarian does for 410 00:21:56,640 --> 00:21:59,960 you and your pet. You need to be more proact. 411 00:22:00,599 --> 00:22:02,799 You need to think about what doctor Jeff is telling 412 00:22:02,799 --> 00:22:05,640 you today, and you need to go online. You need 413 00:22:05,680 --> 00:22:08,119 to go write a review for your veterinarian. You need 414 00:22:08,160 --> 00:22:12,440 to take a more active participation in sharing your experiences, 415 00:22:12,480 --> 00:22:15,599 your hopefully great experiences that you have with your vet 416 00:22:15,759 --> 00:22:19,599 and sharing them with the thousands and thousands of pet 417 00:22:19,640 --> 00:22:23,119 owners that are also logging on to these sites. And 418 00:22:23,160 --> 00:22:26,559 they want to know who's good, who you trust, who's 419 00:22:26,599 --> 00:22:30,240 been treating you well, who's been taking amazing care of 420 00:22:30,279 --> 00:22:34,279 your pets. Don't assume that it's the other guy. Don't 421 00:22:34,319 --> 00:22:36,920 wait until someone comes over to you and says, oh 422 00:22:36,960 --> 00:22:39,119 my god, I know you have a dog, who's your vet? 423 00:22:39,279 --> 00:22:40,960 I need a new vet or I just got a 424 00:22:41,000 --> 00:22:44,000 new pet. We're looking for recommendations. Don't wait for that. 425 00:22:44,359 --> 00:22:47,680 You need to be more proactive because your veterinarian needs 426 00:22:47,720 --> 00:22:49,759 you to be more proactive. And the truth matter is 427 00:22:49,920 --> 00:22:52,880 they're not going to ask you. They're shy, they're embarrassed, 428 00:22:53,000 --> 00:22:55,640 they think it's uncool, and it's really not. You know, 429 00:22:55,680 --> 00:22:57,880 think about this way. You think about the old fashioned 430 00:22:58,000 --> 00:22:59,880 endorsements that you see any again. And you may not 431 00:23:00,000 --> 00:23:01,720 see this in many parts of the country, but I'm 432 00:23:01,720 --> 00:23:03,160 sure you're going to see it in the big cities. 433 00:23:03,359 --> 00:23:07,279 But how many establishments you've walked into? Be at a restaurant, 434 00:23:07,440 --> 00:23:10,400 beat a diner, beat a deli, a dry cleaner. I 435 00:23:10,519 --> 00:23:12,599 use that example lot. And what do you see hanging 436 00:23:12,680 --> 00:23:14,880 up in the restaurant or above the wall and the 437 00:23:14,960 --> 00:23:19,759 dry cleaner. It's the picture of the celebrities that have shopped, 438 00:23:20,079 --> 00:23:25,000 that have frequented that establishment. And that's because everybody right, 439 00:23:25,079 --> 00:23:27,640 they want to go where the celebrity went, and that's 440 00:23:27,680 --> 00:23:31,519 why they posted. Well, in essence, that is an endorsement. 441 00:23:31,599 --> 00:23:35,559 It's a celebrity endorsement that is implied by seeing the 442 00:23:35,599 --> 00:23:37,759 picture of that celebri with a little note to the 443 00:23:37,759 --> 00:23:39,759 owner saying oh my god, thank you so much, or 444 00:23:40,000 --> 00:23:42,880 great meal or whatever they write, right, and you think, 445 00:23:42,920 --> 00:23:44,480 oh my god, that's a great because I'm going to 446 00:23:44,519 --> 00:23:46,960 the same place that so and so ate at. Well, 447 00:23:47,119 --> 00:23:50,039 when you go online and you write a great review, 448 00:23:50,480 --> 00:23:53,400 or you take a picture of you with your pet 449 00:23:53,440 --> 00:23:57,640 and your veterinarian and post it on your Facebook page 450 00:23:57,960 --> 00:24:00,960 and with a little comment of how fans fantastic your 451 00:24:01,000 --> 00:24:03,839 doc is, that's the kind of endorsement that you should 452 00:24:03,880 --> 00:24:07,200 be sharing with everybody. It takes no extra time. It's 453 00:24:07,240 --> 00:24:10,400 something you should really want to do. But now I'm 454 00:24:10,440 --> 00:24:13,599 telling you from the perspective of one who lectures and 455 00:24:13,640 --> 00:24:17,279 teaches marketing, teaches internet reviews and how to handle them, 456 00:24:17,400 --> 00:24:20,599 how to enhance internet image. This is what needs to 457 00:24:20,599 --> 00:24:23,039 be done. So since your client your best not going 458 00:24:23,119 --> 00:24:24,319 to ask you to do it, I'm going to ask 459 00:24:24,400 --> 00:24:26,519 you to do it. Go ahead, take a little time, 460 00:24:26,680 --> 00:24:30,400 be nice and write something really really cool about your 461 00:24:30,480 --> 00:24:33,920 veterinarian I'm sure is working very hard to keep your 462 00:24:34,000 --> 00:24:37,480 pets happy and healthy. So anyway, Oh, by the way, 463 00:24:37,599 --> 00:24:39,200 I don't know exactly when it's going to take place, 464 00:24:39,240 --> 00:24:41,599 but we mark and I Mark Winterrow here at pet 465 00:24:41,599 --> 00:24:44,480 Life Radio, we are going to change our show to 466 00:24:44,759 --> 00:24:48,200 Sunday morning because we know, we hope at least that 467 00:24:48,240 --> 00:24:50,880 there are many of you that would love to take 468 00:24:50,880 --> 00:24:52,839 the time to get on the computer and call or 469 00:24:52,839 --> 00:24:55,480 if you're not in the cars, to call us time 470 00:24:55,559 --> 00:24:57,519 during the day where we want to just if you 471 00:24:57,559 --> 00:25:00,559 want to access me and can't do it at one 472 00:25:00,559 --> 00:25:04,200 o'clock Pacific time and four o'clock Eastern time. So we 473 00:25:04,240 --> 00:25:07,559 are moving to a Sunday morning show. I think the 474 00:25:07,640 --> 00:25:12,720 plan is nine am Pacific time and noon Eastern time. 475 00:25:12,839 --> 00:25:15,319 That way, you're gonna have no excuses. This is before 476 00:25:15,359 --> 00:25:17,960 you you're hopefully getting up out of bed, you're having 477 00:25:17,960 --> 00:25:21,319 your brunch, and you will be able to join us 478 00:25:21,839 --> 00:25:24,319 live here on pet Life Radio. Asked the bests with 479 00:25:24,359 --> 00:25:26,960 doctor Jeff, and I expect to hear from you. I 480 00:25:27,000 --> 00:25:29,839 want questions, I want problems. I want anything that I 481 00:25:29,839 --> 00:25:32,400 can do to help you with your pet and enhance 482 00:25:32,440 --> 00:25:35,799 that bond, enhance that relationship and make your pets happy 483 00:25:35,839 --> 00:25:38,480 and healthy and you the best pet parent you could be. 484 00:25:38,680 --> 00:25:40,720 So until next week, thanks for joining me here on 485 00:25:40,720 --> 00:25:42,920 pet Life Radio once again thanks to our sponsors pro 486 00:25:43,000 --> 00:25:46,839 Sense Pet Products, cong the cong Pet Products, and just 487 00:25:46,920 --> 00:25:49,640 know my offer still holds. Anytime you guys give us 488 00:25:49,640 --> 00:25:52,240 a call, we're gonna send you a free pro Sense product, 489 00:25:52,480 --> 00:25:55,680 a free con toy just for sending me an email 490 00:25:55,839 --> 00:25:57,920 or picking up the phone and giving us a call 491 00:25:58,200 --> 00:26:01,480 or contacting me here online at doctor Jeffert petlife radio 492 00:26:01,599 --> 00:26:04,000 dot com and we'll see her next Thursday. 493 00:26:04,400 --> 00:26:09,039 Speaker 1: Let's talk pets every week on demand only on petlife 494 00:26:09,160 --> 00:26:25,920 Radio dot com.