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<v Speaker 1>Welcome back, everyone, and happy holidays. Welcome back to Crash

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<v Speaker 1>Course Pot. I'm your host, ash Tony, and we're tackling

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<v Speaker 1>the titans of the late nineties pop explosion. Five guys,

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<v Speaker 1>over one hundred million records sold, and a vocal harmony

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<v Speaker 1>that defined a generation.

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<v Speaker 2>We're talking about the Backstreet Boys.

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<v Speaker 1>Now. It's easy to look back at the matching white

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<v Speaker 1>outfits and the choreographed moves and think teen idols, but

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<v Speaker 1>Backstreet Boys is a fascinating case study.

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<v Speaker 2>In the music industry.

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<v Speaker 1>How did a group put together by a suspicious Ponzi

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<v Speaker 1>scheme mobile in Orlando, Florida become the biggest band in

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<v Speaker 1>the world, And more importantly, how are they still selling

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<v Speaker 1>out arenas thirty years later when so many of their

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<v Speaker 1>peers faded away.

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<v Speaker 2>Let's dive in so a little bit of history on

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<v Speaker 2>this episode.

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<v Speaker 1>I did an episode already on boy bands.

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<v Speaker 2>It was a two part episode actually earlier in this.

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<v Speaker 1>Season of Crash Course Pod, and.

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<v Speaker 2>Yeah, we kind of covered Backstreet Boys briefly.

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<v Speaker 1>However, since that time, specifically maybe a week ago now,

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<v Speaker 1>maybe ten days. I don't know specific numbers, but my

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<v Speaker 1>love for the Backstreet Boys has been reopened they re

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<v Speaker 1>released I want it that way. What is the name,

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<v Speaker 1>because anyone us I want it that way. I think

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<v Speaker 1>that's what it is, But they re released I want

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<v Speaker 1>it that way vertical. I talk all about it on

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<v Speaker 1>my actual podcast, The Journey into Creating People Life Media.

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<v Speaker 1>The links are below if you want to hear that

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<v Speaker 1>episode where I break down my whole fascination and the.

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<v Speaker 2>Reawakening of the nostalgia for Backstreet Voice. But anyways, for

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<v Speaker 2>this quick little tidbit of back history on this episode.

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<v Speaker 1>Saw the music video, went down memory lane for every

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<v Speaker 1>song they ever produced, watched nearly every interview, and I've

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<v Speaker 1>just been so obsessed with the Backstreet Boys lately, not

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<v Speaker 1>to mention, they're a hot topic literally on social media.

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<v Speaker 2>Everyone's talking about the Backstreet Voice. They're just making their

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<v Speaker 2>second round or third round on the internet again, and

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<v Speaker 2>I feel like it's what better time or what better

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<v Speaker 2>person to talk about group than the Backstreet Voice.

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<v Speaker 1>So that's what we are in this that's where we

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<v Speaker 1>are in this rather, so let's talk about their origin story. Understand,

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<v Speaker 1>the Backstree Boys. We have to go back to nineteen

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<v Speaker 1>ninety three in Orlando. I was two years old by

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<v Speaker 1>the way, and I didn't know that their group went

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<v Speaker 1>back that far. I literally thought they came out in

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<v Speaker 1>ninety eight, but apparently they've been out since ninety three.

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<v Speaker 2>So the group was the brainchild of Lou Pearlman.

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<v Speaker 3>Yeah.

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<v Speaker 1>I know everyone has their thoughts on Lou Pearlman, but

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<v Speaker 1>we're gonna keep it strictly music this episode.

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<v Speaker 2>If you want the tea on Lou Pearlman, there's plenty

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<v Speaker 2>of T channels that dissect it.

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<v Speaker 1>We're gonna skip past the shadiness of everything and stick

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<v Speaker 1>straight to the music. And like I said, Lou is

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<v Speaker 1>a name that comes up a lot in music history,

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<v Speaker 1>often for the wrong reasons.

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<v Speaker 2>But he had a vision for a new edition style

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<v Speaker 2>group with the Florida Twist.

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<v Speaker 1>He found aj McLean first, my Favorite, then Howie Dereaux

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<v Speaker 1>and Nick Carter. Eventually Kevin Richardson joined and he brought

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<v Speaker 1>his cousin from Kentucky, Brian Latreux, to round out the sound.

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<v Speaker 1>They weren't just faces, they were vocalists and if you

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<v Speaker 1>hear them live today, definitely can stamp that vocalism.

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<v Speaker 2>I don't know if that's a word, but that vocalism

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<v Speaker 2>in their voice.

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<v Speaker 1>They spent their early days, singing a cappella at high

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<v Speaker 1>schools and shopping mass But.

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<v Speaker 2>Here's the twist.

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<v Speaker 1>America wasn't buying it yet, Grunge was still king, so

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<v Speaker 1>their management made a bold move, the European Pivot. They

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<v Speaker 1>sent the boys to Germany and the UK, and while

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<v Speaker 1>the US was still listening to Nirvana, No Shade I

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<v Speaker 1>Love Nirvana, Europe was falling in love with these.

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<v Speaker 2>Five guys from Florida.

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<v Speaker 1>By the time they released their self titled International debut

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<v Speaker 1>in nineteen ninety six, they were already superstars Abroad. Now

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<v Speaker 1>released in nineteen ninety five, While it was part of

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<v Speaker 1>the ninety six album, it was technically their debut single.

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<v Speaker 1>So fun fact We've Got It Going On flopped in

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<v Speaker 1>the US, peaking at number sixty nine, but it was

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<v Speaker 1>a top ten hit in Germany and Switzerland, which is

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<v Speaker 1>actually what triggered the European pivot that I mentioned. So

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<v Speaker 1>Yeah released in ninety five, but it was part of

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<v Speaker 1>the ninety six album.

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<v Speaker 2>To make that clear. The Imperial phase, I would say was.

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<v Speaker 1>Between nineteen ninety seven and two thousand and one. By

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<v Speaker 1>nineteen ninety seven, the US finally caught on why are

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<v Speaker 1>we the.

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<v Speaker 2>Last to catch you on to gold.

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<v Speaker 1>Anyways, this is what I call the Imperial phase because

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<v Speaker 1>Bakshi Boys wasn't just on the charts, they were the charts,

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<v Speaker 1>and a huge part of that.

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<v Speaker 2>Was the Marx Max Martin sound.

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<v Speaker 1>If you're a regular listener of this podcast, I'm sure

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<v Speaker 1>you know that Max Martin is the.

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<v Speaker 2>Architect of modern pop.

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<v Speaker 1>I think we talked about him in last week's Stojakat

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<v Speaker 1>episode if I'm not mistaken. He used what we call

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<v Speaker 1>mathematical pop, focusing on phonetic sounds and melodic math over

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<v Speaker 1>literal lyrical meaning think about quit playing Games with my heart,

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<v Speaker 1>or Everybody Backstreets Back, and on Everybody Backstreets Back. It

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<v Speaker 1>was actually co produced by his mentor, Dennis Pop. Anyway,

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<v Speaker 1>These songs were designed to be stuck in your head

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<v Speaker 1>before the first chorus.

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<v Speaker 2>Even ends so quickly.

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<v Speaker 1>I want to play this clip that I saw on

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<v Speaker 1>YouTube because I feel like it efficiently describes what I'm

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<v Speaker 1>talking about now. This strictly is about the percussion, but

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<v Speaker 1>I feel like the engineering of the sound and the

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<v Speaker 1>beasts go hand in hand with the lyrics being one

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<v Speaker 1>of those things that gets stuck in your head and

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<v Speaker 1>gets you hyped before the chorus. So this clip says,

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<v Speaker 1>ever noticed Backstreet Voice used the same percussion in all

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<v Speaker 1>of these songs, so let's hit it. So you see

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<v Speaker 1>what I mean, very catchy sounds that just gets you moving.

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<v Speaker 1>They solved the mathematical equation with that percussion. So the

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<v Speaker 1>factory where this sound was born was Kran Studios in Stockholm.

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<v Speaker 2>I hope I'm saying it right. Karn Studios.

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<v Speaker 1>Anyways, nineteen ninety nine millennium, this album was a juggernaut.

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<v Speaker 2>I was eight at this time.

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<v Speaker 1>It sold one point one three million copies in its

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<v Speaker 1>first week, and at that time, this was the highest

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<v Speaker 1>first week sales total since sound Scan started tracking in

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<v Speaker 1>nineteen ninety one. It held that record until n Sync

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<v Speaker 1>broke it a year later with no strings attached. Fun fact,

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<v Speaker 1>I'm sure all of us fans know this, but n

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<v Speaker 1>Sync and Backstreet Boys were literally both ran by Lou Pearlman,

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<v Speaker 1>so it's giving Kendrick versus the other artist and which

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<v Speaker 1>literally played for the same team, but the media pits

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<v Speaker 1>them against each other to boot boost sales. Anyways, en

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<v Speaker 1>Sync broke that a year later with no strings attached,

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<v Speaker 1>So think about that in today's streaming terms. With them

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<v Speaker 1>selling one point one three million copies in its first week,

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<v Speaker 1>It's almost unfathomable.

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<v Speaker 2>This was also the.

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<v Speaker 1>Era of the great divine backsheet boys versus N Sync.

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<v Speaker 1>It was like the Beatles versus the Stones of the

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<v Speaker 1>Y two K era.

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<v Speaker 2>You had to pick a side. So that's what I'm saying.

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<v Speaker 2>It's giving that same.

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<v Speaker 1>Energy and literally under the same label, under the same manager.

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<v Speaker 1>So yeah, that is Hella numbers one point one three

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<v Speaker 1>million copies in its first week.

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<v Speaker 2>They were an.

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<v Speaker 1>Icon on you guys, I'm telling you, I'm telling you,

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<v Speaker 1>so I want it that way.

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<v Speaker 2>Let's pause on this track. Why does I want it

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<v Speaker 2>that way? Still work?

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<v Speaker 1>You know? Rumor has it that the lyrics famously make

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<v Speaker 1>no sense. Even Chrissy Teagan has questioned the meaning, to

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<v Speaker 1>which the band offered a cryptic response, AJ MacLean stated,

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<v Speaker 1>it means whatever each individual's interpretation is. So there was

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<v Speaker 1>a leaked, alternative, alternate version of this song, and it

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<v Speaker 1>features the opposite message.

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<v Speaker 2>I love it when I hear you say I wan

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<v Speaker 2>it that way, and I added to the confusion to

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<v Speaker 2>be honest.

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<v Speaker 1>The song's opening guitar riff was inspired by Metallica's Nothing

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<v Speaker 1>Else Matters.

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<v Speaker 2>And weirdly, I Want It that Way was.

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<v Speaker 1>Banned in China and twenty eleven for bypassing a mandatory screening.

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<v Speaker 2>Process, So.

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<v Speaker 1>The confusion behind the song is hilarious because the song's

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<v Speaker 1>lyrics were initially considered too abstract by both the band

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<v Speaker 1>and the record company.

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<v Speaker 2>I want to go through these lyrics with you, guys.

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<v Speaker 2>I hope I have enough time to have about like

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<v Speaker 2>two minutes.

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<v Speaker 1>So you are my fire, the one these I believe

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<v Speaker 1>when I say, ah wan.

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<v Speaker 2>That way, we are to the world depart.

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<v Speaker 1>Can't read to your hot when you say that I

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<v Speaker 1>want it that way.

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<v Speaker 3>Tell me why ain't nothing but a heartache? Tell me

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<v Speaker 3>why ain't nothing but a mistake? Tell me why I

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<v Speaker 3>never want to hear you say I want it that way?

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<v Speaker 2>Am I your fire? Your one deeps higher?

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<v Speaker 3>Your son? No, it's too late, but I want it

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<v Speaker 3>that way. Tell me why ain't nothing but a heartache?

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<v Speaker 3>Tell me why I ain't nothing about a mistake? Tell

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<v Speaker 3>me why I never want to hear say I want

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<v Speaker 3>it that way. Now I can see that we falling

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<v Speaker 3>apart from the way lady used to be. Yah, No

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<v Speaker 3>matter the distance won't you know that deep down inside me,

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<v Speaker 3>you are my fire, the one deep desier you.

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<v Speaker 2>Are, you are, you are, you are. Don't want to say,

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<v Speaker 2>ain nothing but.

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<v Speaker 3>A hertay, ain nothing but a mistake.

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<v Speaker 2>I never want to.

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<v Speaker 3>Hear you say I wanted dad way. Tell me why

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<v Speaker 3>ain't nothing about hot? Tell me why ain't nothing about

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<v Speaker 3>a mistake? Tell me why I never want to hear

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<v Speaker 3>say I wanted it that way?

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<v Speaker 2>And then it repeats.

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<v Speaker 1>Can we get a round of applause for that? I, honestly,

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<v Speaker 1>in my little child eight year old mind or maybe

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<v Speaker 1>nine year old mind, thought that the song was about

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<v Speaker 1>a breakup, like maybe a cheating scandal and a breakup,

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<v Speaker 1>or maybe like there was a breakup and they want

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<v Speaker 1>to get back together. That's what I always thought it was,

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<v Speaker 1>until everyone said the lyrics are too cryptic, and I'm like,

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<v Speaker 1>I always thought I understood exactly.

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<v Speaker 2>What it meant.

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<v Speaker 1>But now that everyone's confused, maybe I'm confused too. Regardless,

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<v Speaker 1>the lyrics famously make no sense, but the chorus contradicts itself.

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<v Speaker 1>But the melody is scientifically perfect, as we heard with

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<v Speaker 1>the percussion, It's the gold standard of the era. It's

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<v Speaker 1>a masterclass on how a song can feel emotionally resonant

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<v Speaker 1>even if the logic isn't there. And then, like I said,

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<v Speaker 1>they actually recorded a logical version of the.

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<v Speaker 2>Song, which with different.

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<v Speaker 1>Lyrics, but they were because they were worried about the contradiction.

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<v Speaker 1>But they decided the nonsensical version sound better and apparently

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<v Speaker 1>it has billions of views on YouTube. So behind the

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<v Speaker 1>scenes things went dark. The group discovered that Lou Pearlman

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<v Speaker 1>had been skimming millions off the top. He was essentially

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<v Speaker 1>their sixth member when it came to the paycheck, but

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<v Speaker 1>he wasn't doing the work. And so then there was

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<v Speaker 1>a whole lawsuit which fueled the turning point and the

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<v Speaker 1>loss of innocence for the band, or realization that the

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<v Speaker 1>industry can be as predatory as glamorous.

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<v Speaker 2>Yeah. So, after some personal hurdles and health scares, they

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<v Speaker 2>took a hiatus and in the early two thousands a

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<v Speaker 2>lot of critics wrote them off.

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<v Speaker 1>But in two thousand and five they did something interesting

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<v Speaker 1>and released Never Gone. This was their rock light era,

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<v Speaker 1>and they traded the dance routines for live instruments and

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<v Speaker 1>a more organic sound.

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<v Speaker 2>Honestly, they were growing up and.

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<v Speaker 1>Were determined to take their audience with them rather than

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<v Speaker 1>chasing the next trend. So if you guys liked this conversation,

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<v Speaker 1>join me on the next episode where I finished this

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<v Speaker 1>conversation and we round out Part two of The Backstreet Voice.

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<v Speaker 1>For more information and for ways to click my other

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<v Speaker 1>links for entertainment, all of the details are down below.

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<v Speaker 2>Thanks for tuning in.