1
00:00:00,440 --> 00:00:04,280
Speaker 1: Hey, you know, when we started doing work with Boptimizers,

2
00:00:04,320 --> 00:00:06,320
I knew it was going to be a great business relationship.

3
00:00:06,360 --> 00:00:08,759
I didn't really understand how much I was going to

4
00:00:08,839 --> 00:00:11,640
love chatting with one of the founders and how much

5
00:00:11,839 --> 00:00:14,080
great response we get every time we do this. I

6
00:00:14,160 --> 00:00:19,120
want to talk with Wade Lightheart about big mistakes, common

7
00:00:19,199 --> 00:00:22,519
mistakes he sees men under forty making because Wade and

8
00:00:22,519 --> 00:00:25,079
I've made a few. I also want to talk about

9
00:00:26,320 --> 00:00:28,960
everybody thinks they've got an idea for business, how do

10
00:00:29,039 --> 00:00:31,320
you take it from idea to actually happening? And what

11
00:00:31,359 --> 00:00:33,960
are the sort of the five items for success? And

12
00:00:34,119 --> 00:00:37,159
Wade does about this. Plus you're going to talk with

13
00:00:37,240 --> 00:00:39,280
and he heard me talk with the guy who has

14
00:00:39,399 --> 00:00:42,079
had now in his marriage, his first child, which is

15
00:00:42,159 --> 00:00:44,799
such a blessing. Wade Lightheart joins us on The Todd

16
00:00:44,840 --> 00:00:47,079
Herman Show with the help of our YouTube channel YouTube

17
00:00:47,119 --> 00:00:48,920
dot com slash at the Todd Herman Show and with

18
00:00:48,960 --> 00:00:50,359
the great blessings of God Almighty.

19
00:00:52,280 --> 00:00:55,719
Speaker 2: But Todd Herman Show is one hundred percent disapproved by

20
00:00:55,840 --> 00:01:03,920
big pharma technocrats and tyrren severanware from the High Mountains

21
00:01:03,920 --> 00:01:11,359
of Free America. Here's the Emerald City exime to to

22
00:01:11,439 --> 00:01:12,000
her man.

23
00:01:12,239 --> 00:01:14,680
Speaker 1: Today is a day the Lord has made, and these

24
00:01:14,719 --> 00:01:16,959
are the times to which God has decided we shall live.

25
00:01:17,000 --> 00:01:20,560
And look here, wade Letteheart joins us. Good to see you,

26
00:01:20,640 --> 00:01:21,680
my friend, Welcome.

27
00:01:21,400 --> 00:01:26,719
Speaker 3: Back, and I absolutely when I see your name pop

28
00:01:26,799 --> 00:01:30,280
up on my calendar, I'm plumped and excited because you're

29
00:01:30,319 --> 00:01:33,640
the one guy that can match me in energy and enthusiasm.

30
00:01:34,120 --> 00:01:36,480
So I really like that. So let's get Let's get

31
00:01:36,480 --> 00:01:38,599
into it, fire up and hopefully offer some value to

32
00:01:38,640 --> 00:01:39,200
your listeners.

33
00:01:39,400 --> 00:01:41,519
Speaker 1: That's one of the reasons for that is because I

34
00:01:41,599 --> 00:01:43,400
just came back from my truck with P three am

35
00:01:43,439 --> 00:01:45,280
and mass seams. We'll talk about that later. This is

36
00:01:45,319 --> 00:01:46,159
one of the reasons I did this.

37
00:01:46,280 --> 00:01:46,560
Speaker 3: Energy.

38
00:01:46,799 --> 00:01:49,079
Speaker 1: All your products really have just helped propel my life.

39
00:01:49,079 --> 00:01:51,239
But let me just pause. Forget the products, forget the business.

40
00:01:51,239 --> 00:01:55,000
For the cast. Dude, you and your wife at a baby, yes,

41
00:01:55,879 --> 00:01:57,280
so take us through what that was.

42
00:01:57,280 --> 00:02:00,840
Speaker 3: Like for you. Oh man, Well, first off, I am

43
00:02:00,959 --> 00:02:04,599
the slowest pony in the race. You know, I'm in

44
00:02:04,640 --> 00:02:07,200
my fifties now and had my first child, So that

45
00:02:07,280 --> 00:02:09,719
just tells you something right there. So the good news

46
00:02:09,719 --> 00:02:13,479
about that is I have grandfather wisdom. Yes, and I

47
00:02:13,560 --> 00:02:16,599
still have twenty year old energies, so that combination is

48
00:02:16,719 --> 00:02:20,280
certainly good for having a child. And of course I've

49
00:02:20,280 --> 00:02:24,599
got a rock star partner who is taking on the responsibilities,

50
00:02:24,639 --> 00:02:27,680
suspended some of her education stuff. She's taking a PhD

51
00:02:27,759 --> 00:02:31,560
program in psychophysiology, but she said, you know what, there's

52
00:02:31,680 --> 00:02:35,280
nothing more important than raising the next generation of children.

53
00:02:35,400 --> 00:02:38,560
And she's slowed down her education pursuits in order to

54
00:02:38,879 --> 00:02:43,159
devote her time and energy to full time mothership. And

55
00:02:43,240 --> 00:02:45,599
while I'm here trying to make the circus go around.

56
00:02:45,639 --> 00:02:49,759
So that's an awesome exchange, kind of a traditional value situation.

57
00:02:49,879 --> 00:02:51,759
Even though she has all the options in the world,

58
00:02:52,039 --> 00:02:54,280
she actually prefers raising it. We were just talking about

59
00:02:54,280 --> 00:02:56,280
that last night. I said, so, how is it so far?

60
00:02:56,319 --> 00:02:59,560
Because we were what will be eight weeks this Saturday,

61
00:03:00,080 --> 00:03:04,479
and she goes, I'm absolutely loving being a mom all

62
00:03:04,479 --> 00:03:06,240
over again. She had a couple of kids in another

63
00:03:06,280 --> 00:03:09,840
relationship before me, and she's a rock star, so that

64
00:03:09,960 --> 00:03:11,560
really makes things a lot easier.

65
00:03:11,800 --> 00:03:15,240
Speaker 1: Yeah, what was it like for you? And you're not

66
00:03:15,280 --> 00:03:17,560
an advanced age, but what was it like for you

67
00:03:17,879 --> 00:03:21,120
to hold your child? And can can we say the

68
00:03:21,199 --> 00:03:22,759
name and the sex, et cetera.

69
00:03:23,400 --> 00:03:28,919
Speaker 3: What was it like. Well, you know, first off, it's

70
00:03:28,960 --> 00:03:34,120
so funny because you have a plan, right, So I thought,

71
00:03:34,199 --> 00:03:38,719
I'm going in this. I've got this thing locked down.

72
00:03:39,560 --> 00:03:42,919
So first we're moving to Sedona, Arizona, which is a

73
00:03:43,000 --> 00:03:44,879
spiritual place that I've always wanted to live. We've got

74
00:03:45,000 --> 00:03:47,599
house all set up, we had everything. The house turns

75
00:03:47,639 --> 00:03:50,439
out to be a disaster, doesn't mean the resciritions. We

76
00:03:50,520 --> 00:03:53,039
have to move back to California after the first month.

77
00:03:53,400 --> 00:03:55,800
Our birthing team that we have there, we have all

78
00:03:55,840 --> 00:03:58,520
the doulas and then the masters in nursing. We've got

79
00:03:58,759 --> 00:04:01,560
three of these experts, ladies like the Earth Mamas with

80
00:04:01,639 --> 00:04:04,439
the backgrounds and everything to raise us. We're locking to

81
00:04:04,520 --> 00:04:06,840
the house screws up. That's fail number one. So then

82
00:04:06,879 --> 00:04:10,360
we got to go back again to raise a child.

83
00:04:10,400 --> 00:04:12,400
We're doing a brain training. This is part of our

84
00:04:12,479 --> 00:04:15,360
metamorphosis training that we do where we take people and

85
00:04:15,439 --> 00:04:18,720
you know, improve their IQ's, EQS functional capabilities. It's really

86
00:04:18,800 --> 00:04:21,720
transformative process. We reverse aging in across so we're doing this.

87
00:04:22,480 --> 00:04:25,519
My wife is one of the facilitators in this. She's

88
00:04:25,560 --> 00:04:27,519
literally gonna pop any day. So I'm like, please, let

89
00:04:27,600 --> 00:04:30,959
us get through the training. And we did. We got

90
00:04:30,959 --> 00:04:33,959
through the training literally a week to get a week later.

91
00:04:34,079 --> 00:04:38,120
It's it's the on the on the full moon. She

92
00:04:38,199 --> 00:04:44,639
goes into labor that evening and everything is smooth as silk.

93
00:04:44,680 --> 00:04:47,360
We're just like, you know, she goes into the labor

94
00:04:47,399 --> 00:04:52,199
around hentre eleven o'clock. We talked to shes at five

95
00:04:52,240 --> 00:04:54,680
minutes contractions. They're like, oh, this is going to be

96
00:04:54,879 --> 00:04:57,839
a piece of cake, right we got to bring her

97
00:04:57,839 --> 00:05:00,560
into the clinic right now because she's to pop by

98
00:05:00,600 --> 00:05:04,959
the morning. I'm like, yes, everything's going to plan. We

99
00:05:05,000 --> 00:05:07,319
get in there, you know, and it's it's kind of

100
00:05:07,319 --> 00:05:11,120
the precept. Everything's smooth. The ladies are all excited. Everybody's

101
00:05:11,240 --> 00:05:16,319
hump five in the morning, six in the morning, set

102
00:05:16,360 --> 00:05:19,920
in the morning, contraction's going up. I'm watching my wife

103
00:05:19,959 --> 00:05:22,959
go through this extraordinary level of pain. You know. I

104
00:05:23,040 --> 00:05:26,199
like the UFC, and I like the guys that rise

105
00:05:26,319 --> 00:05:29,040
past the violence and beatings and stuff and come back

106
00:05:29,079 --> 00:05:32,519
and win. We've got nothing on ladies. Man, that what

107
00:05:32,879 --> 00:05:35,759
I was witnessing or going through. I'm like, bow down,

108
00:05:36,399 --> 00:05:40,079
that's no, Like I wouldn't do this right, like, anyways,

109
00:05:41,319 --> 00:05:44,120
it keeps going on. A thunder and lightning storm breaks

110
00:05:44,160 --> 00:05:45,879
out in Sedona in the middle of the desert. This

111
00:05:45,920 --> 00:05:49,600
time never happens. So it's thundering, it's lightning, it's raining,

112
00:05:50,079 --> 00:05:53,240
and the delay keeps happening. Basically what happens is the

113
00:05:53,399 --> 00:05:59,000
child should be coming out. The birthing team they're like,

114
00:05:59,040 --> 00:06:01,240
we don't know what it's going on on. Okay, we

115
00:06:01,319 --> 00:06:03,000
keep going. We keep going. We keep doing things like

116
00:06:03,040 --> 00:06:05,360
bring in a specialized chiropractor. We try and we think

117
00:06:05,360 --> 00:06:08,240
that the kid blind up improperly, we bring it. We

118
00:06:08,319 --> 00:06:10,319
had to back it out of the canal. I'll put

119
00:06:10,360 --> 00:06:13,759
up her. It's like still not coming. This goes on

120
00:06:15,000 --> 00:06:21,720
and my wife and murderous torture, handling it like a champ.

121
00:06:22,319 --> 00:06:26,800
And at the twenty four hour mark, I noticed a

122
00:06:26,920 --> 00:06:32,480
shift in the birthing team's faces and I'm like, they're

123
00:06:32,519 --> 00:06:35,800
out of tricks that the anxiety comes up and go

124
00:06:35,839 --> 00:06:38,680
over to the head. One minute, she goes, there's something

125
00:06:38,720 --> 00:06:43,360
wrong and we might want to think about calling the

126
00:06:43,399 --> 00:06:51,079
emergency Oh yeah, so I'm like, we're calling the emergency team. Yeah, so,

127
00:06:52,319 --> 00:06:55,120
you know, the ambulance comes over, the lights come on,

128
00:06:55,639 --> 00:06:59,680
it's raining, you know, we want her. We get her

129
00:06:59,680 --> 00:07:03,560
into the paramedics truck. They're like, you can't get in here.

130
00:07:04,399 --> 00:07:07,920
I can't ride with her. So I'm like, okay, I'm

131
00:07:07,959 --> 00:07:09,879
loading up all the stuff. I've got the cord blood

132
00:07:09,879 --> 00:07:11,959
stuff because i want to capture that stuff as well

133
00:07:12,000 --> 00:07:14,600
for you know, future things. I got that kid, I

134
00:07:14,639 --> 00:07:17,399
got this. We got to drive the cotton with seventeen

135
00:07:17,439 --> 00:07:20,800
miles away. And as I'm driving into the blackness, you

136
00:07:20,839 --> 00:07:24,199
know what, I'm doing literally ninety miles an hour trying

137
00:07:24,240 --> 00:07:26,759
to follow this this thing, and I'm just I can

138
00:07:26,800 --> 00:07:29,240
put the flashes on. I'm like, good luck. Stop. I mean,

139
00:07:29,240 --> 00:07:32,720
I'm not stopping for anybody forgetting right right. We get

140
00:07:32,720 --> 00:07:35,519
to the emergency, you know, all of a sudden, you know,

141
00:07:35,560 --> 00:07:37,519
I'm right there behind the truck pop out. We go

142
00:07:37,560 --> 00:07:42,879
to emergency and I've always been an organic, natural health guy.

143
00:07:42,959 --> 00:07:46,879
I'm really I believe in the medical system for acute

144
00:07:46,920 --> 00:07:50,759
care only that's it. Yep. And we get into the

145
00:07:50,759 --> 00:07:53,279
emergency room. We had this amazing doctor. He's looking at everything.

146
00:07:53,319 --> 00:07:55,279
She's like, well, she's kind of dilated on one side,

147
00:07:55,319 --> 00:07:57,319
but that besides not happening. The kid's not coming out,

148
00:07:57,759 --> 00:08:01,560
and I literally watched the level of profounationalism of this doctor.

149
00:08:01,600 --> 00:08:04,120
He wasn't trying to do He wasn't like, just let's

150
00:08:04,120 --> 00:08:05,920
do assaring. He wanted to do a natural birth. He's like,

151
00:08:07,600 --> 00:08:10,000
I don't know what's going on here. I haven't seen this.

152
00:08:10,000 --> 00:08:13,800
This this is problematic, right, And what was happening is

153
00:08:13,920 --> 00:08:16,279
her contractions. This was happening at the birth in clinic.

154
00:08:16,639 --> 00:08:19,600
But as their contractions, which were not stoppable at this point,

155
00:08:20,240 --> 00:08:22,680
she'd get another wave and then the vitals of the

156
00:08:22,759 --> 00:08:25,639
child would drop down to almost nothing. The contractors would

157
00:08:25,639 --> 00:08:28,120
stop coming. I said, he's obviously getting choked off here.

158
00:08:28,160 --> 00:08:28,839
He's wrapped up.

159
00:08:29,000 --> 00:08:29,279
Speaker 1: Yeah.

160
00:08:29,399 --> 00:08:32,919
Speaker 3: Now, normally a good doula can kind of navigate that situation.

161
00:08:33,000 --> 00:08:36,039
But for whatever reason, doctor couldn't figure out. They couldn't

162
00:08:36,039 --> 00:08:38,799
figure it. I'm like, okay, we're going to searching now

163
00:08:38,799 --> 00:08:41,799
Here is the preemptive thing that my wife and I

164
00:08:41,919 --> 00:08:45,120
discussed earlier. I said, well, if something goes wrong, we're

165
00:08:45,159 --> 00:08:48,600
going to have a series of questions. What's the order

166
00:08:48,639 --> 00:08:51,159
of sequence? And you know, to her case, she says, well,

167
00:08:51,200 --> 00:08:55,360
if it's between me and the kid, choose the kid. Yeah, heavy,

168
00:08:55,519 --> 00:09:00,279
just you know, so that drive to into the blackness,

169
00:08:59,639 --> 00:09:01,639
I think, is my kid gonna make it? Is she

170
00:09:01,639 --> 00:09:03,679
gonna make it? And then I'm seeing these kind of

171
00:09:03,759 --> 00:09:07,240
parallel universes and the consequences of these decisions on a

172
00:09:07,360 --> 00:09:10,399
ninety mile an hour drive for those So that was

173
00:09:10,480 --> 00:09:12,559
really an interesting We get in there at the doctor

174
00:09:12,600 --> 00:09:14,840
makes me. I'm like, finally, I'm like, let's do this.

175
00:09:15,159 --> 00:09:18,080
Let's do the sea sectionally up to the up to

176
00:09:18,159 --> 00:09:22,639
the you know, emergency birthings clinic. They go. I run

177
00:09:22,679 --> 00:09:24,240
back out to the car and get the corboyd. Then

178
00:09:24,240 --> 00:09:25,240
they got to come in and I got to go

179
00:09:25,279 --> 00:09:27,360
through all the crap, you know what. I'm thinking, Oh

180
00:09:27,360 --> 00:09:29,120
my god, I don't want them doing anything to the

181
00:09:29,240 --> 00:09:32,080
kid or her. I get in there, they put the

182
00:09:32,080 --> 00:09:35,000
sheet down, they're hitting they hit her with the epidermal,

183
00:09:35,000 --> 00:09:38,200
they're giving her painkiller. She's like, you know, tweaking on

184
00:09:38,320 --> 00:09:44,679
the thing. Yes, right, twelve oh six am. They started

185
00:09:44,679 --> 00:09:48,159
the surgery. They had that child out at twelve oh nine. Wow.

186
00:09:48,720 --> 00:09:52,600
So I'm like, well, these guys are ross. Like I'm like,

187
00:09:52,679 --> 00:09:55,440
I'm proud when I put together a legos you know,

188
00:09:56,120 --> 00:09:58,559
you know, I'm playing with my nine year old year

189
00:09:58,559 --> 00:10:00,159
old and I'm like, wow, this is really cool. We

190
00:10:00,159 --> 00:10:03,039
put together our spaceship today in eight hours. They're pulling

191
00:10:03,080 --> 00:10:05,279
out a baby in three minutes and then sewing her

192
00:10:05,320 --> 00:10:08,759
back up. And when they brought the baby out, and

193
00:10:08,799 --> 00:10:11,759
the reason the problem the problem was the cord was

194
00:10:11,840 --> 00:10:14,519
wrapped three times around the waist, once around the leg,

195
00:10:14,559 --> 00:10:16,240
once around the shoulder, and once around the neck. He

196
00:10:16,320 --> 00:10:18,799
was literally hung up. There was like so he was

197
00:10:18,879 --> 00:10:22,960
coming out, but he couldn't come out. When they brought

198
00:10:23,039 --> 00:10:25,679
the child over, she says, go to him. I was

199
00:10:25,720 --> 00:10:28,919
going to catch him originally they bring me. So now

200
00:10:28,919 --> 00:10:30,720
we're in a room, a bunch of people. We don't

201
00:10:30,720 --> 00:10:35,240
know everything that we didn't want right. And then they

202
00:10:35,240 --> 00:10:39,600
brought the baby out and he first he let this

203
00:10:39,879 --> 00:10:43,039
roar out of it. It was not a it was

204
00:10:43,080 --> 00:10:45,279
not a cry. It was not like wa wa w.

205
00:10:45,559 --> 00:10:48,919
This was like and he's just like my ba ba bama.

206
00:10:49,000 --> 00:10:51,080
Whatever his baby talk was, I think it was either

207
00:10:51,120 --> 00:10:55,039
thanking or or chastising the team. I'm not sure what

208
00:10:55,080 --> 00:10:56,720
it was. We'll figure that out in years when he

209
00:10:56,759 --> 00:11:00,879
can talk. And I saw myself for the first time,

210
00:11:01,200 --> 00:11:03,200
and you know, for those who don't know, I had

211
00:11:03,200 --> 00:11:10,679
a nefarious life prior to my spiritual and you know,

212
00:11:10,879 --> 00:11:13,840
unlocking of you know, spiritual transgressions. You know, I've lived

213
00:11:13,840 --> 00:11:18,200
a very raucous, wild, party infested, drug infested all kinds

214
00:11:18,200 --> 00:11:20,440
of life, and then I rechanged everything. But what was

215
00:11:20,480 --> 00:11:25,120
interesting when I saw that kid, It was somewhere a

216
00:11:25,159 --> 00:11:32,759
combination between and an acid trip, an MDM trip, and

217
00:11:32,519 --> 00:11:36,480
a a an Iawaska journey all in one shot. Simultaneously.

218
00:11:36,480 --> 00:11:41,279
There was emotionals and and and I knew, Oh, it's

219
00:11:41,320 --> 00:11:44,120
kind of like that point where you're like, oh, I'm

220
00:11:44,120 --> 00:11:47,919
not stopping this train. This I've just crossed over the

221
00:11:48,000 --> 00:11:51,919
genetic threshold. I've carried on my genes into the future,

222
00:11:51,960 --> 00:11:54,919
which I think is something biologically important. But now I

223
00:11:54,960 --> 00:11:58,399
have the responsibility of raising this person so they can

224
00:11:58,440 --> 00:12:00,840
be a functional adult and all the rest responsibilities and

225
00:12:00,879 --> 00:12:03,399
all the joy that comes with that. And I'll never

226
00:12:03,399 --> 00:12:05,360
forget that moment, you know. I went over to him

227
00:12:05,399 --> 00:12:07,720
and got him, held him over, and then brought him

228
00:12:07,720 --> 00:12:12,320
over to my wife and everything, and it was totally awesome.

229
00:12:13,080 --> 00:12:16,600
Turns out the hospital was great. They had amazing organic

230
00:12:16,639 --> 00:12:18,320
food at the hospital and stay there for a couple

231
00:12:18,320 --> 00:12:21,519
of days for Ross's ring that your staf wasn't staff,

232
00:12:21,600 --> 00:12:23,679
wasn't implementing all the things that I didn't want. They

233
00:12:23,679 --> 00:12:25,919
were just so cool and everything, so it was everything

234
00:12:25,960 --> 00:12:28,320
like it just totally blew up my whole model of everything.

235
00:12:28,919 --> 00:12:32,279
And he came into the world. He was healthy, he's functional,

236
00:12:32,360 --> 00:12:38,360
he's happy, and and because of that that roar that

237
00:12:38,440 --> 00:12:41,480
came out of him. Turns out, my part of my

238
00:12:41,559 --> 00:12:45,840
ancestrages is German, and I had a great or. I

239
00:12:45,840 --> 00:12:48,240
had a grandfather that I never met with my mom's

240
00:12:48,240 --> 00:12:51,879
father died and his name was Leonard. And Leonhard comes

241
00:12:51,919 --> 00:12:57,120
from lionheart in German, which is lionheart or Leonardo in

242
00:12:57,360 --> 00:13:01,600
Italian and Spanish, or leonidas in in Greek. And I

243
00:13:01,639 --> 00:13:05,559
was like, that kid's lionheart. So he's Leonard lightheart is

244
00:13:05,600 --> 00:13:07,720
his name, and love it. He's in the world and

245
00:13:07,759 --> 00:13:10,000
he is I don't know where I don't know where

246
00:13:10,039 --> 00:13:12,600
he got his geens from, but he's he's a big kid,

247
00:13:13,200 --> 00:13:16,279
healthy kid. Yeah and uh and you know, and he's

248
00:13:16,320 --> 00:13:21,279
on and he's on mass signs and pee thro wamay

249
00:13:21,639 --> 00:13:22,720
don't really help suggestions.

250
00:13:22,759 --> 00:13:25,240
Speaker 1: People don't. People got to think you're kidding and you're not.

251
00:13:25,960 --> 00:13:28,799
People who raise their kids in healthy lifestyles. They do

252
00:13:28,840 --> 00:13:31,639
this right, And of course he's on this. I was

253
00:13:31,759 --> 00:13:35,120
actually going to ask what Boptimized's products you started him on,

254
00:13:35,200 --> 00:13:36,399
because I knew you would do this.

255
00:13:37,279 --> 00:13:39,279
Speaker 3: Well, there's a big problem when it comes to So

256
00:13:39,679 --> 00:13:43,200
the first thing is this guy is like a milk monster,

257
00:13:43,279 --> 00:13:44,799
so he just drinks all this milk. So he was

258
00:13:44,879 --> 00:13:46,759
just training mom dry. So we had to get some

259
00:13:46,799 --> 00:13:49,080
extra formula. Now, to get formula that doesn't have seed

260
00:13:49,159 --> 00:13:51,480
oils on this we had ordered this stuff from Europe. Yeah,

261
00:13:51,559 --> 00:13:53,480
he came in it still had some seed oils, and

262
00:13:53,519 --> 00:13:56,639
we noticed he had some some skin breakouts right right

263
00:13:56,679 --> 00:13:58,799
away as soon as he was on that stuff right

264
00:13:59,600 --> 00:14:03,519
and I was like, oh, his little digestive system isn't

265
00:14:03,559 --> 00:14:06,600
able to process these chemicals that are coming in the

266
00:14:06,720 --> 00:14:09,519
unrefined seed oil with seaedles. Even though it's the best formula,

267
00:14:09,519 --> 00:14:11,879
I get it. So I said, you know, let's give

268
00:14:11,919 --> 00:14:13,639
him a little bit of mass simes and pee throwhim

269
00:14:13,759 --> 00:14:16,679
just a little bit in his in his formula. Forty

270
00:14:16,720 --> 00:14:20,759
eight hours later, completely cleaned up, his skin is glowing

271
00:14:20,759 --> 00:14:23,720
in everything. And then we found a way to actually

272
00:14:23,720 --> 00:14:26,960
make our own with Goat's milk and vitamins and minerals.

273
00:14:26,960 --> 00:14:29,120
So we got another formula that we mixed in. And

274
00:14:29,159 --> 00:14:31,559
what was interesting that that one that we got, he

275
00:14:31,639 --> 00:14:33,960
was a little bit bloated in everything the first little bit,

276
00:14:34,039 --> 00:14:35,600
like he could and he would have stomach You could

277
00:14:35,600 --> 00:14:37,399
tell he would have stomach pains. Put him on the

278
00:14:37,480 --> 00:14:40,039
ensigns and pee through him. Just a little quarter in

279
00:14:40,120 --> 00:14:44,240
his bottle, a quarter of a cap in, eatin fixed

280
00:14:44,279 --> 00:14:48,240
everything forty eight hours and you know, everything was great.

281
00:14:48,279 --> 00:14:51,000
So I feel really really grateful that I probably have

282
00:14:51,120 --> 00:14:53,960
the youngest mass sims of the user. No, no, but

283
00:14:54,039 --> 00:14:56,720
actually I just felt really good that I had a solution.

284
00:14:57,080 --> 00:14:58,840
I don't know anything about being a dad, I don't

285
00:14:58,840 --> 00:15:01,879
know anything about being a fall, but I had something

286
00:15:01,919 --> 00:15:04,320
I could offer all my failings.

287
00:15:04,480 --> 00:15:06,480
Speaker 1: So We're gonna talk with Wade further, and I'm gonna get

288
00:15:06,480 --> 00:15:10,360
into some discussions about some of the great successes that

289
00:15:10,399 --> 00:15:13,279
Bob Timshus has had, but also some of the failures

290
00:15:14,080 --> 00:15:15,919
and some of the ways in which they had to

291
00:15:15,919 --> 00:15:19,240
come back from real, real adversity, like moments they thought

292
00:15:19,279 --> 00:15:21,960
the company was over. This is really important, I think

293
00:15:21,960 --> 00:15:25,519
for founders of companies. My friend Zach Abraham, Chief investment Officer,

294
00:15:25,600 --> 00:15:27,600
Bulwark Capital Management. I mean, now we can look at

295
00:15:27,679 --> 00:15:31,200
Zach and say, wow, so successful. Bulwark's done such a

296
00:15:31,240 --> 00:15:34,480
good job of stewarting people's money. They're now a solid,

297
00:15:34,519 --> 00:15:37,679
solid company with solid footing. But he and his wife,

298
00:15:37,720 --> 00:15:43,399
before they founded Bulwark, they watched the market crash for housing.

299
00:15:43,480 --> 00:15:45,960
Even as Zach had screamed at his boss as here's

300
00:15:46,000 --> 00:15:48,399
a young guy in finance saying short the housing market,

301
00:15:49,200 --> 00:15:52,039
and they wouldn't do it. Zach was new in finance,

302
00:15:52,080 --> 00:15:53,960
and in fact he and his wife lost their home.

303
00:15:55,039 --> 00:15:57,519
Now this was a long, long time ago. Clearly they've

304
00:15:57,559 --> 00:15:59,559
rebuilt from this. But can I tell you something that's

305
00:15:59,559 --> 00:16:01,320
one of the sin I was so thrilled to work

306
00:16:01,360 --> 00:16:05,000
with Zach because I believe people who've never been through

307
00:16:05,039 --> 00:16:08,639
cycles like that cannot truly relate to us that is

308
00:16:08,799 --> 00:16:13,720
normal people. This put in Zach's heart a flame for

309
00:16:13,879 --> 00:16:17,080
risk management. So now all these decades later, with this

310
00:16:17,559 --> 00:16:20,279
under his belt and Bulwark as successful as this, it's

311
00:16:20,320 --> 00:16:23,080
still risk management that he wakes up thinking about and

312
00:16:23,120 --> 00:16:27,000
goes to sleep thinking about. He accomplishes this through something

313
00:16:27,080 --> 00:16:29,720
I think, can well, I know it can reduce risk

314
00:16:29,759 --> 00:16:34,559
and volatility. That's actively managing every single portfolio. But it's

315
00:16:34,600 --> 00:16:37,399
this thing that Zach was saying to his bosses, I

316
00:16:37,759 --> 00:16:40,799
see bad waters coming in the housing market. He was

317
00:16:40,799 --> 00:16:43,320
trying to show them what he saw. He's a teacher

318
00:16:43,360 --> 00:16:47,960
at heart, and he will, for free, with no obligation whatsoever,

319
00:16:48,519 --> 00:16:51,639
talk with you. He'll look at your house equity, if

320
00:16:51,679 --> 00:16:54,600
you have some. He'll look at your money that you've saved,

321
00:16:54,639 --> 00:16:56,919
saved these accounts four one, CA's four or three piece,

322
00:16:56,960 --> 00:17:01,200
however you've saved it independent investments, and he'll tell you

323
00:17:01,240 --> 00:17:03,159
if you're set up for a retirement now. If you are,

324
00:17:04,160 --> 00:17:06,559
Zach will be honest. He said this to a friend

325
00:17:06,599 --> 00:17:09,240
of mine's dad. You did it. You're set. You know

326
00:17:09,279 --> 00:17:11,039
exactly how much money you're gonna have every month for

327
00:17:11,039 --> 00:17:12,759
the rest of your life. You do not need me.

328
00:17:13,640 --> 00:17:17,480
Go forward and prosper. That's what it'll tell you. If, however,

329
00:17:17,960 --> 00:17:22,079
your plans are more like wishes, he'll tell you that too.

330
00:17:22,519 --> 00:17:23,319
We'll be honest with you.

331
00:17:23,359 --> 00:17:23,559
Speaker 3: Again.

332
00:17:23,559 --> 00:17:27,119
Speaker 1: It's free, no obligation, So take advantage of this. Call

333
00:17:27,200 --> 00:17:30,480
him at eight six six seven seven nine risk. That's

334
00:17:30,519 --> 00:17:33,359
eight six six seven seven nine risks. Simply ask for

335
00:17:33,480 --> 00:17:37,039
a no obligation consultation, or you can go to the

336
00:17:37,079 --> 00:17:41,119
website that's Know Your Risk Radio dot com. Know Know

337
00:17:41,200 --> 00:17:45,279
Your Risk Radio dot com. Investment advisory services software through

338
00:17:45,279 --> 00:17:49,759
Truck Financial LLC and SEC registered investment advisor. Investments involve

339
00:17:49,839 --> 00:17:53,200
risk and are not guaranteed. Past performance doesn't guarantee future results.

340
00:17:53,400 --> 00:17:56,960
Truck twenty four Dash three seven eight. I got to

341
00:17:57,000 --> 00:17:58,920
share with you something because I know you'll connect to this.

342
00:17:59,400 --> 00:18:03,039
There is a word in the Lakota tongue. It's a

343
00:18:03,079 --> 00:18:05,680
single word. I can't pronounce it. I've tried. It's a

344
00:18:05,799 --> 00:18:09,680
very difficult language to speak, but it means the joy

345
00:18:10,000 --> 00:18:13,119
you feel holding your child for the first time.

346
00:18:13,720 --> 00:18:16,079
Speaker 3: Oh wow. Yeah, there's no words for it. There is

347
00:18:16,119 --> 00:18:16,720
no words for it.

348
00:18:16,759 --> 00:18:21,119
Speaker 1: Here's and that word was invented to communicate that, right,

349
00:18:21,200 --> 00:18:24,319
and it's a sacred word. I wish I could I

350
00:18:24,319 --> 00:18:27,960
could communicate. I would also tell you this. You can

351
00:18:28,000 --> 00:18:31,359
relate to this. Your former World Champ Bodybuilders a natural

352
00:18:32,400 --> 00:18:34,200
I'm in this. I've shared with you this state of

353
00:18:34,240 --> 00:18:36,119
trying to put on this muscle. It's working. By the way,

354
00:18:36,160 --> 00:18:38,519
since I've stopped the seal fit training all the aerobic stuff,

355
00:18:38,519 --> 00:18:42,079
I'm actually seeing muscular gain and little HGH. Not a

356
00:18:42,119 --> 00:18:45,960
lot no steroids, but little HGH and testos zone. I

357
00:18:46,160 --> 00:18:49,680
recently got food fatigue. I'd been having potatoes as my carbs,

358
00:18:49,680 --> 00:18:51,799
which really work for me. If I got this food fatigue,

359
00:18:51,920 --> 00:18:54,079
so I went to refried beans and I was having

360
00:18:54,079 --> 00:18:57,240
that and chicken instead of fish, and dude, I started

361
00:18:57,240 --> 00:18:59,160
to get like freaked out. I was putting on this weight.

362
00:18:59,160 --> 00:19:00,680
I'm like on my skin and I don't have a

363
00:19:00,720 --> 00:19:02,720
body composition scale at home, and I didn't get into

364
00:19:02,759 --> 00:19:04,759
the gym. What I'm up from two hundred and six

365
00:19:04,839 --> 00:19:07,039
pounds to two hundred and thirteen pounds. This isn't good.

366
00:19:07,559 --> 00:19:10,400
Something's really really wrong. And then I went and I

367
00:19:10,400 --> 00:19:12,640
thought about this. I went to some of your literature

368
00:19:13,000 --> 00:19:15,960
and I doubled my mass symes, and I doubled my

369
00:19:16,000 --> 00:19:18,359
P three am and I started to shage some HCl

370
00:19:18,440 --> 00:19:22,279
breakthrough gone yep right, and the bloating feeling was gone.

371
00:19:22,599 --> 00:19:25,720
So I'm obviously I made the switch over in this nutrition.

372
00:19:25,799 --> 00:19:27,480
So I don't think my body knew how to unlock

373
00:19:27,519 --> 00:19:28,079
that stuff.

374
00:19:28,759 --> 00:19:31,079
Speaker 3: Yeah, it takes a bit of time for the microbiome

375
00:19:31,160 --> 00:19:34,000
to adjust, especially when you're going to a high plant

376
00:19:34,000 --> 00:19:35,960
fiber diet like a more plant fiber diet.

377
00:19:36,000 --> 00:19:36,519
Speaker 1: Oh interesting.

378
00:19:37,200 --> 00:19:38,720
Speaker 3: If you've been on the traditional side and then you

379
00:19:38,799 --> 00:19:42,000
make an adjustment, then you have to give for yourself

380
00:19:42,000 --> 00:19:45,279
a bit of time. And what's really great about the

381
00:19:45,440 --> 00:19:48,880
enzymes in P through M is this breaks down proteins

382
00:19:48,920 --> 00:19:53,000
in particular, and that gives you are able to convert

383
00:19:53,039 --> 00:19:55,240
because we don't need protein, we need amino assets. So

384
00:19:55,279 --> 00:19:58,640
the extraction process that both your enzymatic levels and your

385
00:19:58,640 --> 00:20:02,039
bacteria levels require will allow that conversion. And when you

386
00:20:02,039 --> 00:20:06,039
switch foods, there's an adjustment period in the microbiome, and

387
00:20:06,119 --> 00:20:09,160
a lot of people just tap out early, but they

388
00:20:09,160 --> 00:20:11,759
just don't give themselves enough time to adjust the same

389
00:20:11,759 --> 00:20:14,400
thing when people go to keto or to a carnivore diet,

390
00:20:14,440 --> 00:20:17,880
oftentimes they'll get the runs at first, they'll get they'll

391
00:20:17,880 --> 00:20:20,119
get plugged up for a little while because it's going

392
00:20:20,200 --> 00:20:23,319
to take some time for that microbiome to adjust to

393
00:20:23,359 --> 00:20:27,240
the new diet. And that's where these type of adjuncts

394
00:20:27,559 --> 00:20:30,119
really smooth a transition time. You don't get that blowed

395
00:20:30,160 --> 00:20:32,400
at the steended stomach, which is just it's not fat,

396
00:20:32,440 --> 00:20:35,640
it's not muscle. It translates as lean body mass on

397
00:20:35,680 --> 00:20:38,680
a DEXA scan. But it's not it's just undigested food

398
00:20:38,720 --> 00:20:42,480
because the transit time of plant based products is about

399
00:20:42,519 --> 00:20:45,839
two to three times longer than it is for protein,

400
00:20:46,440 --> 00:20:48,759
like like if you're eating a steak or something like that.

401
00:20:49,319 --> 00:20:51,599
So that's that's a big transition that a lot of

402
00:20:51,599 --> 00:20:52,240
people aren't aware of.

403
00:20:52,359 --> 00:20:54,400
Speaker 1: Yeah, well, Gosha, I appreciate you explaining this. So you

404
00:20:54,440 --> 00:20:57,440
guys started to business. Send this you you and your partner,

405
00:20:57,519 --> 00:20:59,799
business partner, Matt, You started a business based on this.

406
00:21:00,440 --> 00:21:03,200
And I think that there. I have this theory that

407
00:21:03,559 --> 00:21:06,640
everybody has in their mind a great story. A lot

408
00:21:06,640 --> 00:21:09,240
of people have. I think any songwriter is capable of

409
00:21:09,279 --> 00:21:11,960
a great song. I think that a lot of people

410
00:21:12,039 --> 00:21:15,480
are capable of thinking of a great business idea. And

411
00:21:15,759 --> 00:21:19,160
life is axiomatic with friends of mine who said, like,

412
00:21:19,359 --> 00:21:21,759
I can tell you this one, this one just breaks

413
00:21:21,799 --> 00:21:24,400
my heart weight. I'm at Microsoft. I got over there.

414
00:21:24,400 --> 00:21:27,200
I was advising them on streaming products, and I helped

415
00:21:27,240 --> 00:21:30,000
them build the ap video platform and all sorts of

416
00:21:30,240 --> 00:21:32,920
just fun things. And I had this idea. I kept

417
00:21:32,920 --> 00:21:35,759
calling it, you be the media, and what if we

418
00:21:35,799 --> 00:21:38,759
did napstra a video and I shared this with a

419
00:21:38,799 --> 00:21:41,039
friend of mine as MBAM, thinking about like starting a

420
00:21:41,079 --> 00:21:43,799
startup where we'd make it possible for people to upload

421
00:21:43,880 --> 00:21:46,599
videos and and it's kind of them turn them into

422
00:21:46,759 --> 00:21:48,799
and I didn't do it. And then I turn around

423
00:21:49,039 --> 00:21:51,440
and like three years later, Chad Hurley had built YouTube.

424
00:21:51,480 --> 00:21:55,039
He sold it for five billion dollars. And I just

425
00:21:55,039 --> 00:21:58,720
didn't take that step of execution. Chad did. He nailed it.

426
00:21:59,400 --> 00:22:03,880
So you guys built boptimizers into something that's world respected.

427
00:22:04,119 --> 00:22:07,440
I use, others use now getting into helping people with

428
00:22:07,559 --> 00:22:10,720
cognitive growth and reversing edging in that way. What do

429
00:22:10,720 --> 00:22:14,519
you think are kind of the top five things that

430
00:22:14,599 --> 00:22:17,160
are keys to success for people who have that idea

431
00:22:17,240 --> 00:22:21,200
from ideation to execution, what do you think those things are?

432
00:22:22,079 --> 00:22:27,519
Speaker 3: Yeah, well, I'll just use my own examples and maybe

433
00:22:27,519 --> 00:22:29,880
that translates, maybe it doesn't. So we only have our

434
00:22:29,920 --> 00:22:31,720
experience and I can go from that. What I would

435
00:22:31,759 --> 00:22:35,440
say is I had been in the nutritional supplement industry

436
00:22:35,519 --> 00:22:39,000
in the training industry, and so I had a certain

437
00:22:39,039 --> 00:22:41,920
level of expertise of what people required and needed. I

438
00:22:42,039 --> 00:22:44,680
worked at every level of the supplement and nutrition industry.

439
00:22:44,759 --> 00:22:47,440
I had performed at a very high level personally, and

440
00:22:47,480 --> 00:22:50,799
I was able to translate that capability to a wide

441
00:22:50,839 --> 00:22:52,960
group of other people. So in other words, I had

442
00:22:53,000 --> 00:22:56,400
proof of concept on a small scale. Okay, that was

443
00:22:56,599 --> 00:23:01,039
one thing. The second thing is I partnered with the

444
00:23:01,119 --> 00:23:04,640
right person. And you know, I remember when I got

445
00:23:04,640 --> 00:23:10,119
into business with Matt. We had completely different philosophies about things.

446
00:23:10,160 --> 00:23:13,519
But what I knew about Matt was he would never quit.

447
00:23:15,119 --> 00:23:21,400
Because if you're going to go through business, you are

448
00:23:21,400 --> 00:23:24,480
going to. It's it's not the things that you anticipate

449
00:23:24,559 --> 00:23:27,119
or that you know that that are going to be

450
00:23:27,160 --> 00:23:30,119
the problematics. It's the things that you don't And there

451
00:23:30,160 --> 00:23:33,799
is a tremendous amount of things that you don't, particularly

452
00:23:34,039 --> 00:23:39,279
on either the marketing side, or the operational capacity side

453
00:23:39,680 --> 00:23:45,440
or the finance side. So there's only you either get

454
00:23:45,799 --> 00:23:50,279
really good mentorship to advise you through those things that

455
00:23:50,359 --> 00:23:53,079
you don't know. That's one aspect. The other thing if

456
00:23:53,119 --> 00:23:55,440
you're going to partner up with someone that has skills

457
00:23:55,480 --> 00:23:57,200
in an area that you don't and you can share that,

458
00:23:57,279 --> 00:23:58,000
and we did have that.

459
00:23:58,279 --> 00:23:58,680
Speaker 1: Yeah.

460
00:23:58,759 --> 00:24:03,640
Speaker 3: The third thing is are you tough enough in willing

461
00:24:03,759 --> 00:24:09,759
enough to go through the valley of despair without turning

462
00:24:09,799 --> 00:24:13,960
the knives on each other or quitting. And every great

463
00:24:14,039 --> 00:24:19,279
business I know has probably three to five times been

464
00:24:19,359 --> 00:24:23,519
on the edge of collapse for whatever reason. And it's

465
00:24:23,559 --> 00:24:26,200
it's it's an operational thing, it's a merchant account thing,

466
00:24:26,599 --> 00:24:29,759
it's a distribution thing, it's a mistake on the customer service.

467
00:24:29,839 --> 00:24:32,960
It's a like, it's the things you don't know that

468
00:24:33,160 --> 00:24:36,160
blow you out of the business. And when those things hit,

469
00:24:36,880 --> 00:24:42,519
do you have the mental and physical fortitude to continue

470
00:24:42,519 --> 00:24:46,400
on with your dream when everyone else is telling you

471
00:24:46,480 --> 00:24:49,720
to quit. That's a key element. And he had that

472
00:24:49,960 --> 00:24:52,759
and I had that, and I said we will be successful,

473
00:24:53,599 --> 00:24:57,079
right because we won't give up. And we didn't. And

474
00:24:57,119 --> 00:25:00,440
if we didn't have that, you know, the company was

475
00:25:00,480 --> 00:25:04,200
on the ropes at least a half a dozen times

476
00:25:04,200 --> 00:25:06,920
in our early years where we were literally down to yeah,

477
00:25:06,960 --> 00:25:08,440
we might have to close the door in three weeks

478
00:25:08,519 --> 00:25:10,079
or five weeks. I don't know how we're going to

479
00:25:10,079 --> 00:25:14,400
do this. And but that never say die attitude was

480
00:25:14,440 --> 00:25:19,480
able to fight through it. The other thing is excellence

481
00:25:19,519 --> 00:25:20,599
never goes out of style.

482
00:25:21,079 --> 00:25:23,000
Speaker 1: I love that.

483
00:25:23,000 --> 00:25:29,079
Speaker 4: That's okaya wou that so so we from the very

484
00:25:29,200 --> 00:25:32,559
get go, we decided that we were not going to

485
00:25:32,640 --> 00:25:34,599
compete for the bottom on price.

486
00:25:34,720 --> 00:25:36,680
Speaker 3: We're not going to compete it. We were going to

487
00:25:36,720 --> 00:25:41,359
be a premium brand. We're going to use premium formulations,

488
00:25:41,440 --> 00:25:43,960
premium products. Yes, it would be a premium price, but

489
00:25:44,000 --> 00:25:49,400
we knew that that price and sensitive top tier person

490
00:25:49,839 --> 00:25:52,680
with someone like us, and that we would relate to them.

491
00:25:52,839 --> 00:25:57,319
And they wanted the best for themselves regardless of the price.

492
00:25:57,880 --> 00:26:00,079
They just wanted something that actually works. And there's a

493
00:26:00,079 --> 00:26:02,119
lot of Charlatans in the supplement industry, and I think

494
00:26:02,160 --> 00:26:06,880
our industry gets attacked rightfully. So for all of those Charlatans,

495
00:26:07,160 --> 00:26:10,160
it's getting better. Because of social media and information, it's

496
00:26:10,160 --> 00:26:12,359
easier to get the bad actors out, but it's also

497
00:26:12,599 --> 00:26:14,960
easier for bad actors to get started up and take

498
00:26:14,960 --> 00:26:18,240
advantage of trends. So you have to balance that out

499
00:26:18,319 --> 00:26:19,759
and play the long game.

500
00:26:20,160 --> 00:26:22,279
Speaker 1: I no way, it's a little bit different than me

501
00:26:22,559 --> 00:26:25,680
finer things in life, etc. I'm a simpleton. I eat

502
00:26:25,720 --> 00:26:27,920
me some simple foods. I ate about five of the

503
00:26:28,599 --> 00:26:31,640
same five foods over and over and over again. Way

504
00:26:31,640 --> 00:26:33,640
it's a vegetarian different from me in that way. I

505
00:26:33,680 --> 00:26:35,519
couldn't be a vegetarian. I did it for two years.

506
00:26:35,559 --> 00:26:38,160
I turned into a cheese itarian. I should put on

507
00:26:38,279 --> 00:26:40,799
like forty to fifty pounds as a vegetarian. I was

508
00:26:40,839 --> 00:26:43,240
a bread and cheese itarian weight. Of course, as a

509
00:26:43,240 --> 00:26:46,559
world class bodybuilder's a vegetarian. I didn't have the discipline

510
00:26:46,559 --> 00:26:48,759
for that. So I can tell you this. I don't

511
00:26:48,799 --> 00:26:51,799
drink wine, but I have a dear friend who started

512
00:26:51,960 --> 00:26:55,519
bone Frog Sellers. So how did this all work out?

513
00:26:55,759 --> 00:26:56,000
Speaker 3: Well?

514
00:26:56,039 --> 00:26:58,759
Speaker 1: I told Tim, Yes, I will absolutely help you promote

515
00:26:58,799 --> 00:27:01,839
go a bone Frog sellar. Each bottle says God Country

516
00:27:01,839 --> 00:27:04,079
Team on it. Ten percent of proceeds go to support

517
00:27:04,119 --> 00:27:06,920
the families of full and Navy seals. And Tim's my

518
00:27:07,000 --> 00:27:09,160
dear friend, and I've been thrilled to help them with

519
00:27:09,200 --> 00:27:11,839
bone Frog coffee. So how does a guy who doesn't

520
00:27:11,880 --> 00:27:15,319
drink wine promote wine? I had a tasting party because

521
00:27:15,319 --> 00:27:18,119
I told Tim, look, if this stuff flunks, brother, I

522
00:27:18,160 --> 00:27:20,920
can't I can't promote it. But I can't tell good

523
00:27:20,960 --> 00:27:24,039
wine from bad. So we organize a tasting party at

524
00:27:24,039 --> 00:27:27,480
our house from a twenty year old obviously new to

525
00:27:27,519 --> 00:27:29,960
wine who loved it. For a twenty five year old

526
00:27:30,000 --> 00:27:33,039
somewhat new to wine really enjoyed it. To some friends

527
00:27:33,039 --> 00:27:34,920
of ours who might well be a little bit older

528
00:27:34,920 --> 00:27:38,160
than me, they travel the world drinking wine. I mean,

529
00:27:38,200 --> 00:27:40,119
that's not what they do, but whenever they go to

530
00:27:40,160 --> 00:27:42,359
a place, they drink wine. Then they travel the world.

531
00:27:42,960 --> 00:27:45,559
They loved it and they're actual wine experts. To people

532
00:27:45,599 --> 00:27:48,759
in the mid range who drink wine occasionally, everybody loved it.

533
00:27:49,039 --> 00:27:51,079
So I could call Tim back and say you're on.

534
00:27:51,519 --> 00:27:54,839
Let's promote bone Frog Sellers, and Tim's paying us back

535
00:27:54,839 --> 00:27:58,599
with a special that's extraordinary. Through December thirty. First get

536
00:27:58,720 --> 00:28:02,519
thirty percent off bone Frog Sellers wine with bone Frog

537
00:28:02,599 --> 00:28:06,720
code BF wine thirty exclamation point. Let's just break that down.

538
00:28:07,160 --> 00:28:12,519
Bone Frog Wine thirty exclamation point, BF Wine thirty exclamation point.

539
00:28:12,720 --> 00:28:14,759
You get thirty percent off on the two hundred and

540
00:28:14,759 --> 00:28:17,759
eighteen and nineteen caps. Good a Bonefrogsellers dot com, sash

541
00:28:17,799 --> 00:28:21,839
Todd it's Bonefrogsellers dot com, Sash Todd BF wine thirty

542
00:28:21,920 --> 00:28:25,079
excremation points. And by the way, that's in the show notes.

543
00:28:25,240 --> 00:28:26,880
You should be able to find that pretty easily.

544
00:28:27,519 --> 00:28:33,720
Speaker 3: And then the next piece is never ever misrepresent your brand,

545
00:28:34,240 --> 00:28:39,240
your product, or compromise your values. And you know if

546
00:28:39,279 --> 00:28:42,720
you go to any of the spiritual texts like the

547
00:28:42,720 --> 00:28:46,920
Bible or whatever. They're very clear about keeping your word

548
00:28:47,079 --> 00:28:50,880
regardless of what's happening, and there is an energetic power

549
00:28:51,599 --> 00:28:54,759
when you are authentic. You're powerful, and you're clear, and

550
00:28:54,799 --> 00:28:57,839
you don't compromise your brand, your products, your values, you're

551
00:28:57,880 --> 00:29:01,400
marketing any of those elements. And then the final piece

552
00:29:02,039 --> 00:29:05,240
that I would say is helpful, and this is one

553
00:29:05,279 --> 00:29:08,319
thing that really helped us through all the challenges that

554
00:29:08,359 --> 00:29:14,640
we had throughout the years. Never forget that you are

555
00:29:14,759 --> 00:29:19,680
in service to humanity. You're not People go wait, Waid,

556
00:29:20,039 --> 00:29:21,960
You're such a great leader. I'm like, no, I'm not

557
00:29:22,000 --> 00:29:25,680
a leader. I'm a steward. I'm a steward of a mission.

558
00:29:26,160 --> 00:29:28,039
Someday I'm going to have to go meet my maker.

559
00:29:28,160 --> 00:29:30,640
I'm going to die. Everything I have in this life

560
00:29:30,839 --> 00:29:34,880
will be gone. No matter what it is, Char's money status, Oh,

561
00:29:35,240 --> 00:29:38,079
it doesn't matter. What it matters is is who I

562
00:29:38,200 --> 00:29:41,279
become during that process. So when I exit this stage

563
00:29:41,359 --> 00:29:44,480
number one, I'm going into my transition into the next

564
00:29:44,599 --> 00:29:48,240
level with a clear consciousness, without any guilt or dynamics

565
00:29:48,319 --> 00:29:49,799
or anything like that. So I can stand before the

566
00:29:49,839 --> 00:29:52,079
Lord and say you know what, I'm good. But on

567
00:29:52,119 --> 00:29:55,720
the other side of it, too is having a great

568
00:29:55,799 --> 00:30:01,720
customer service that is able to directly com unicate real people.

569
00:30:02,519 --> 00:30:05,799
So everyone thinks about marketing and getting it out the

570
00:30:05,920 --> 00:30:09,599
customer service team that we built it by optimizers, actually

571
00:30:09,680 --> 00:30:12,839
saved by optimizers because when something went wrong, we reached

572
00:30:12,839 --> 00:30:14,960
out to our customers. Hey, guess what, we got a

573
00:30:15,039 --> 00:30:17,240
real person on the phone, not an AI thing, not

574
00:30:17,279 --> 00:30:20,880
an auto generated thing, not something. And in the early days,

575
00:30:20,880 --> 00:30:24,000
the customer service was me, and it was painful. I

576
00:30:24,119 --> 00:30:28,680
was getting emails, text, message board messages, phone calls. Half

577
00:30:28,759 --> 00:30:31,599
my friends hated me, you know, like, you know, my

578
00:30:31,599 --> 00:30:34,119
biggest supporters were just like ever I go to a

579
00:30:34,200 --> 00:30:37,039
social party and like, hey, you know what, we have

580
00:30:37,119 --> 00:30:41,319
my mask on? Yes, certainly right, And but here's the

581
00:30:41,440 --> 00:30:45,680
value of that. Because I was front facing on the

582
00:30:45,839 --> 00:30:50,400
customer pain points, I was able to take that information

583
00:30:50,839 --> 00:30:53,400
to our marketing, to our operations and stuff and say,

584
00:30:53,480 --> 00:30:57,000
guess what, I know, everything looks really great here on

585
00:30:57,039 --> 00:31:01,240
the spreadsheet, but here's what our customers are saying. We're

586
00:31:01,279 --> 00:31:04,519
not delivering here, we're not delivering there. And then over

587
00:31:04,599 --> 00:31:08,440
time that has built out to now we're a six

588
00:31:08,559 --> 00:31:12,359
sigma customer service. We have customers that have been on

589
00:31:12,480 --> 00:31:15,720
subscriptions with their company for twenty years.

590
00:31:15,839 --> 00:31:19,839
Speaker 5: Huge twenty years, and it's unheard of in this industry

591
00:31:20,720 --> 00:31:24,240
because at the end of the day, when something went wrong,

592
00:31:24,799 --> 00:31:26,880
I'm the person that steps up and says, you know what,

593
00:31:26,920 --> 00:31:27,519
that's my bad.

594
00:31:27,599 --> 00:31:29,599
Speaker 3: I'm going to make it better. And if I can't

595
00:31:29,599 --> 00:31:31,079
make it better, I'm going to give you your money

596
00:31:31,119 --> 00:31:33,960
back because we did you wrong. And I don't want

597
00:31:34,000 --> 00:31:36,960
to be a detriment on the industry. I'm a steward.

598
00:31:37,400 --> 00:31:40,279
I'm a steward. I am a human cell and the

599
00:31:40,359 --> 00:31:42,559
human body throughout all time. I'm just doing my part

600
00:31:42,599 --> 00:31:47,319
to support humanity as a singular organism. And sometimes I

601
00:31:47,359 --> 00:31:49,000
mess up and I'm going to own it, and I'm

602
00:31:49,000 --> 00:31:50,400
going to learn from it and I'm going to make

603
00:31:50,400 --> 00:31:56,640
it better. And people really respond to when you step

604
00:31:56,720 --> 00:32:00,960
up and take extreme ownership, even if it asn't you know,

605
00:32:01,039 --> 00:32:03,640
it's you know, my manufacturings water or a row didn't

606
00:32:03,640 --> 00:32:07,559
command or a regulatory thinking I ownership of it. Yes,

607
00:32:07,599 --> 00:32:10,079
because I'm representing the brand. And I talked to that

608
00:32:10,119 --> 00:32:12,920
person saying, yep, it's my fault. Here's what happened. I'm

609
00:32:12,960 --> 00:32:14,359
going to make it better. I hope you will give

610
00:32:14,400 --> 00:32:17,119
me that opportunity and thank you for the information so

611
00:32:17,160 --> 00:32:20,799
that I can make this better. And people really love

612
00:32:20,960 --> 00:32:25,599
and respond to your vulnerability, your humility, and your commitment

613
00:32:25,640 --> 00:32:28,119
to making a difference. And I think if young men

614
00:32:28,839 --> 00:32:32,000
take their attitude about I am going to be a

615
00:32:32,000 --> 00:32:33,960
man of my word. I Am not going to quit

616
00:32:34,000 --> 00:32:36,119
when it gets hard. I'm going to take ownership for

617
00:32:36,160 --> 00:32:39,200
the flaws within me and my company. You will then

618
00:32:39,400 --> 00:32:43,400
start to calibrate to the things that work, and your

619
00:32:43,440 --> 00:32:47,240
customers will support you through the lean days. And you know,

620
00:32:47,319 --> 00:32:49,799
now we've got a you know, a ginormous company and

621
00:32:49,799 --> 00:32:51,680
a huge bunch of people and it's all around the

622
00:32:51,680 --> 00:32:55,279
world and the brand's going great. But those fundamentals never change.

623
00:32:55,279 --> 00:32:58,119
And I'll give you an example. Recently, I had an

624
00:32:58,160 --> 00:33:00,039
AI company come in and say, you know what, we

625
00:33:00,519 --> 00:33:03,240
can eliminate your customer. Customer service is my biggest department

626
00:33:03,240 --> 00:33:05,599
in the company. It's bigger than any department. We have

627
00:33:05,680 --> 00:33:08,119
a lot of people in customer service. And they came

628
00:33:08,160 --> 00:33:10,160
in and said, we can eliminate your customer service. We

629
00:33:10,200 --> 00:33:12,759
can do this automated generated thing is so great, and

630
00:33:12,799 --> 00:33:16,079
they show me the numbers and here's the thing. They went, yeah, okay,

631
00:33:16,119 --> 00:33:18,799
we're gonna answer twenty percent, we're gonna deflect. I think

632
00:33:18,799 --> 00:33:21,279
it was around fifty percent, and then twenty percent are

633
00:33:21,279 --> 00:33:22,839
going to kick back that we can't answer. And I

634
00:33:22,839 --> 00:33:25,880
said to the computer programs, I'm like, well, what does

635
00:33:26,000 --> 00:33:30,440
deflect mean? And they said, well, the person answers the

636
00:33:30,480 --> 00:33:34,640
cysts that gets the answer to the system. We respond,

637
00:33:35,559 --> 00:33:39,279
but it didn't really answer their question. I'm like, so,

638
00:33:39,720 --> 00:33:42,319
what do you think the customers experience that they is

639
00:33:42,359 --> 00:33:45,039
when they have a problem and they're getting an auto

640
00:33:45,119 --> 00:33:48,519
generated thing and you've devalued them as a human. What

641
00:33:48,559 --> 00:33:51,279
do you think that experiences? And these two programmers, who

642
00:33:51,279 --> 00:33:53,279
we're so proud of the system, we're looking at each

643
00:33:53,279 --> 00:33:57,599
other like I was talking Klingon. They had no answer

644
00:33:57,680 --> 00:34:01,440
for this question because as they were looking at the

645
00:34:01,480 --> 00:34:04,599
precision of the spreadsheet. Yeah, and they forgot the most

646
00:34:04,640 --> 00:34:08,119
important person, and that is the person who's taking their

647
00:34:08,280 --> 00:34:12,119
hard earned money and buying on the trust that I'm

648
00:34:12,159 --> 00:34:14,840
going to solve their problem or solve or speak to

649
00:34:14,920 --> 00:34:18,679
their ambition. And dog Gonnet, I respect every single diar.

650
00:34:18,719 --> 00:34:22,119
I don't see numbers coming into the company from sales.

651
00:34:22,599 --> 00:34:25,159
I look every week of how many, how many shipments

652
00:34:25,239 --> 00:34:28,159
did we make because I know behind every one of

653
00:34:28,199 --> 00:34:30,719
those shipments is a person, as a family, is someone

654
00:34:30,719 --> 00:34:33,000
who has an expectation of us to deliver, and I

655
00:34:33,079 --> 00:34:35,559
want to over deliver on that expectation. And I never

656
00:34:35,599 --> 00:34:38,199
forgot that. And I think that's one of the reasons

657
00:34:38,559 --> 00:34:42,119
now where you know we've been self financed, we've bootstrapped

658
00:34:42,119 --> 00:34:44,559
it all the way or three times in five thousand company,

659
00:34:44,920 --> 00:34:47,360
three times running. And I think it's because of those

660
00:34:47,440 --> 00:34:51,039
fundamental principles and you can apply those on day one

661
00:34:51,119 --> 00:34:54,800
in your business and those things work over time. Yeah.

662
00:34:54,960 --> 00:34:59,039
Speaker 1: Funny thing to be talking with Wade about by Optimizers

663
00:34:59,119 --> 00:35:02,159
and the success and the challenges sometimes they thought the

664
00:35:02,199 --> 00:35:04,880
company was dead, and to talk about a product they

665
00:35:04,880 --> 00:35:09,440
take along with the products from Bioptimizers. Paptus has been

666
00:35:09,440 --> 00:35:12,280
with me for about three years. This is new and

667
00:35:12,320 --> 00:35:16,159
it came across it when I was searching for podcasts

668
00:35:16,159 --> 00:35:19,039
on food freedom. So I came across a discussion with

669
00:35:19,440 --> 00:35:23,320
a doctor who created a product called Wisdom. His name

670
00:35:23,360 --> 00:35:26,800
is Patrick and Patrick gen Tempo and Patrick doctor Jen

671
00:35:26,840 --> 00:35:29,559
Temple was in the Holy land, and he was traveling

672
00:35:29,599 --> 00:35:32,559
about and just experiencing the smells of these great herbs

673
00:35:32,559 --> 00:35:35,519
and spices. And as he was doing his reading, he's

674
00:35:35,559 --> 00:35:38,079
a follower of Jesus. Walking about the holy land where

675
00:35:38,159 --> 00:35:41,559
Jesus walked, he noticed that so many of the herbs

676
00:35:41,559 --> 00:35:44,679
and spices he was smelling are mentioned in the Bible,

677
00:35:45,400 --> 00:35:49,880
almost in a sacred sense, and inspiration took them. He

678
00:35:49,960 --> 00:35:52,400
decided to create a product to help our immune system,

679
00:35:52,679 --> 00:35:56,599
help us with mental clarity, focus calmness, help us with

680
00:35:56,760 --> 00:35:59,800
joint health, help us with inflammation. There are ways to

681
00:35:59,840 --> 00:36:03,239
have healthy responses to information. Actually use inflammation in your favor.

682
00:36:03,400 --> 00:36:04,440
So this is what he created.

683
00:36:04,480 --> 00:36:05,480
Speaker 3: It's wisdom.

684
00:36:05,719 --> 00:36:09,199
Speaker 1: Now, this is a delicious product that is potent. It's

685
00:36:09,239 --> 00:36:12,000
potent because it's made in small batches. It's cold brood.

686
00:36:12,800 --> 00:36:15,559
He infuses this with light waves and sound waves to

687
00:36:15,719 --> 00:36:18,880
lock in the potency that you will taste. I love

688
00:36:18,920 --> 00:36:21,719
this stuff. My daughter loves it as well. She's a

689
00:36:21,719 --> 00:36:23,760
lot younger. She uses it for a different reason, in

690
00:36:23,800 --> 00:36:26,840
a different way. She puts it in her coffee because

691
00:36:26,880 --> 00:36:29,199
she loves coffee, but she doesn't like the jagged edge.

692
00:36:29,239 --> 00:36:30,840
I love the jag edge, but I still take this

693
00:36:30,880 --> 00:36:33,239
three or four times a day. So go try wisdom.

694
00:36:33,519 --> 00:36:36,840
Go to try wisdomnow dot com slash todd. Let's try

695
00:36:36,880 --> 00:36:40,519
wisdom now dot com slash todd. You're gonna get thirty

696
00:36:40,559 --> 00:36:43,360
percent off, thirty three percent off or me thirty three

697
00:36:43,360 --> 00:36:46,239
percent off. You get one hundred and eighty day money

698
00:36:46,239 --> 00:36:51,320
back guarantee and free shipping at try wisdomnow dot com

699
00:36:51,360 --> 00:36:56,199
slash todd. I want to ask you before we wrap

700
00:36:56,320 --> 00:36:58,000
up today, and I want to just get the ahead

701
00:36:58,000 --> 00:36:59,880
of this and warn you this. I want you to

702
00:37:00,280 --> 00:37:03,920
share when you knew you had the breakout product. I mean,

703
00:37:03,960 --> 00:37:07,519
I know when I heard Manganese and Breakthrough and Jen said, hey,

704
00:37:07,519 --> 00:37:09,000
do you want to try this? This said stop, don't tell

705
00:37:09,000 --> 00:37:11,519
me what it does. I've heard the brand send it

706
00:37:11,559 --> 00:37:13,760
to me. I'll try it and I'll determine what it does,

707
00:37:13,840 --> 00:37:14,960
which is what I do with products.

708
00:37:14,960 --> 00:37:15,440
Speaker 3: I jest.

709
00:37:15,800 --> 00:37:18,119
Speaker 1: So I got it, and I took it before bed, like, okay,

710
00:37:18,360 --> 00:37:21,119
I got it this And every time I take your product,

711
00:37:21,199 --> 00:37:23,719
Manganese and Breakthrough, I'm surprised at how warm I feel.

712
00:37:24,000 --> 00:37:26,440
It happens every time I go. This is so extraordinary.

713
00:37:26,480 --> 00:37:29,079
I don't expect it. I expect it to like be

714
00:37:29,679 --> 00:37:31,519
all of a sudden this common thing I'm used to.

715
00:37:31,559 --> 00:37:33,079
I never get used to it. So I want to

716
00:37:33,079 --> 00:37:35,880
plant that question in a second form. When you knew

717
00:37:36,039 --> 00:37:38,840
you had the breakout product, what was it? What went

718
00:37:38,840 --> 00:37:42,320
into that? But you mentioned mistakes and you and I

719
00:37:42,400 --> 00:37:44,199
are of an age I think where we can talk

720
00:37:44,440 --> 00:37:46,519
into the lives of guys who are younger than us,

721
00:37:46,519 --> 00:37:50,119
say you know, thirty twenty five through forty maybe forty five,

722
00:37:50,760 --> 00:37:53,039
and really speak into lives, and I would I would

723
00:37:53,079 --> 00:37:55,119
give I would offer guys this advice. It says, what

724
00:37:55,119 --> 00:37:58,639
would you tell someone else? And wait, before we recorded today,

725
00:37:58,719 --> 00:38:03,320
I told this story. I made this very egotistical decision

726
00:38:03,360 --> 00:38:06,000
to leave Microsoft to go do this startup with this

727
00:38:06,119 --> 00:38:08,440
idea I had, and these venture capitals were willing to

728
00:38:08,440 --> 00:38:12,559
back me again. And a very senior person, an SVP

729
00:38:12,719 --> 00:38:16,360
of HR from Microsoft, came to my office. I'm I'm

730
00:38:16,400 --> 00:38:20,920
a stinking community college dropout. Like only God's power put

731
00:38:20,960 --> 00:38:23,840
me in that position. I completely disregarded what he did

732
00:38:23,880 --> 00:38:25,920
for me. I never fell on my face and prayer,

733
00:38:25,920 --> 00:38:29,159
thinking the Lord Jesus ever did that. So Matt comes over,

734
00:38:29,280 --> 00:38:31,760
he says, so, and my stuff's packed way it's on

735
00:38:31,840 --> 00:38:34,760
the desk. I mean everything's in boxes. And Matt comes

736
00:38:34,760 --> 00:38:36,960
and sits down. He goes, so, I hear you're thinking

737
00:38:37,000 --> 00:38:41,920
of leaving, Like, well, my stuff is packed. He goes, Okay,

738
00:38:42,079 --> 00:38:43,840
before you make this decision, I want you to come

739
00:38:43,880 --> 00:38:45,639
and get in the car with me. I want to

740
00:38:45,719 --> 00:38:48,320
drive you to Robbie Box office. And Robbie wants to

741
00:38:48,360 --> 00:38:52,000
hire you to work directly for him. Like it's he

742
00:38:52,079 --> 00:38:55,679
wants you. Will you have the conversation. So Robbie Bok

743
00:38:55,840 --> 00:38:58,559
was the chief xbox officer and I had spoken at

744
00:38:58,599 --> 00:39:01,320
one of his events. He liked what I said. We

745
00:39:01,480 --> 00:39:03,719
visited later and he put this flag in his mind

746
00:39:03,760 --> 00:39:05,880
and he went and researched what I'd done at Microsoft

747
00:39:05,880 --> 00:39:09,159
and asked around. Okay, super smart strategists. He gets stuff

748
00:39:09,199 --> 00:39:13,599
that people don't get. I said, no. I walked out

749
00:39:13,639 --> 00:39:17,559
of there, shook Matt's hands. And if my advice now

750
00:39:17,679 --> 00:39:23,119
is in a situation that remove yourself stand outside the room,

751
00:39:24,119 --> 00:39:26,519
like and if I sit outside the room and I'm

752
00:39:26,559 --> 00:39:28,320
a community college drop out and I'm looking at another

753
00:39:28,320 --> 00:39:30,639
community collegure dropout and one of the big wig HR

754
00:39:30,679 --> 00:39:34,159
guys is saying I'm going to take you to one

755
00:39:34,159 --> 00:39:37,039
of the top five guys at Microsoft, who can make you?

756
00:39:39,039 --> 00:39:42,320
Do you take the meeting? Of course, the met outside

757
00:39:42,320 --> 00:39:45,320
the room talking the idiot fool, go take the What

758
00:39:45,360 --> 00:39:48,800
are you doing? What's another couple of years you think

759
00:39:48,800 --> 00:39:50,760
you're getting a good chance? Like this again, kid, what

760
00:39:50,800 --> 00:39:53,679
are you doing? I didn't do that? And it's I

761
00:39:53,719 --> 00:39:57,320
don't live by regrets because it's a suckers game. But

762
00:39:57,400 --> 00:39:59,920
that's one of my advice bids of advice I get

763
00:40:00,119 --> 00:40:03,320
young guys is what would someone else tell you? Remove yourself,

764
00:40:03,400 --> 00:40:06,000
be the advice giver, don't be the subject. What do

765
00:40:06,079 --> 00:40:08,760
you think with guys at forty that age? What do

766
00:40:08,760 --> 00:40:10,599
you see some of the common mistakes men are making.

767
00:40:12,440 --> 00:40:16,559
Speaker 3: You know you said it right there first. Always take

768
00:40:16,599 --> 00:40:22,400
the conversation because the conversation itself will always add insights.

769
00:40:23,360 --> 00:40:27,880
Number two, Ask questions and listen to what they're saying.

770
00:40:29,320 --> 00:40:31,880
And I can think of two or three events in

771
00:40:31,920 --> 00:40:36,199
my life where someone older, wiser and better able to

772
00:40:36,280 --> 00:40:41,000
assess my skills and liabilities came to me with a

773
00:40:41,039 --> 00:40:43,519
piece of advice. That happened to me when I was

774
00:40:43,519 --> 00:40:46,199
twenty two years old. And Joe Gold came to me

775
00:40:46,360 --> 00:40:48,480
when I was down here in California kicking around in

776
00:40:48,519 --> 00:40:49,440
a hostel trying to get it.

777
00:40:49,440 --> 00:40:51,280
Speaker 1: He said, listen to wait, wait, wait d Joe gold

778
00:40:51,400 --> 00:40:51,960
gold Ship.

779
00:40:52,159 --> 00:40:54,559
Speaker 3: Yeah, yeah, I came down here when I was twenty two.

780
00:40:54,559 --> 00:40:56,679
I'm going to live with the bodybuilding California dream. I

781
00:40:56,719 --> 00:40:58,400
was training a World's gym because he was over at

782
00:40:58,440 --> 00:41:00,880
Worlds that time. I struck up friendship with him. He

783
00:41:00,920 --> 00:41:02,880
took an interest in me, and then one day he

784
00:41:02,920 --> 00:41:05,519
sat me down. He said, hey, you got any family

785
00:41:05,559 --> 00:41:07,719
down here. I'm like no. He's like, you got any

786
00:41:07,719 --> 00:41:10,760
friends down here? He's like no, and he's like you

787
00:41:10,800 --> 00:41:14,960
got any money? And I'm like no, and he's like listen, kid.

788
00:41:16,639 --> 00:41:18,880
He seemed like a good guy. You don't need to

789
00:41:18,880 --> 00:41:20,599
be here to be a bodybuilding champion. You need to

790
00:41:20,639 --> 00:41:22,599
go back to Canada. You need to make some money

791
00:41:23,280 --> 00:41:26,480
and then you know, continue on your bodybuilding career. Because

792
00:41:26,519 --> 00:41:28,639
I've seen the city eat a lot of people up.

793
00:41:28,760 --> 00:41:33,159
I took his advice. When I started this company with Matt,

794
00:41:33,440 --> 00:41:37,159
we saw a doctor O'Brien who was like, like at

795
00:41:37,159 --> 00:41:40,519
a Central casting for Cocoon, Like, this guy was the

796
00:41:40,559 --> 00:41:43,519
most amazing, vibrant, seventy year old plus guy that I've

797
00:41:43,519 --> 00:41:44,840
ever met in my life, and we said, we got

798
00:41:44,840 --> 00:41:47,000
to learn about these enzymes and pro bodies he's talking

799
00:41:47,000 --> 00:41:49,119
about and do this program, which was fifteen hundred dollars

800
00:41:49,159 --> 00:41:50,760
a month to go all in on that. At that

801
00:41:50,800 --> 00:41:52,000
time we didn't have the money, but we did it

802
00:41:52,039 --> 00:41:54,960
for it anyways, and that led to us developing our

803
00:41:55,000 --> 00:41:58,079
own product category in that area and everything. It changed

804
00:41:58,119 --> 00:42:03,159
our lives. And he he also gave me some sage

805
00:42:03,519 --> 00:42:06,639
important advice. At a critical point in time, I had

806
00:42:06,639 --> 00:42:08,960
another guy that is a distributor for us in Canada,

807
00:42:09,800 --> 00:42:12,199
same thing I was developing. Matt Night had it off

808
00:42:12,199 --> 00:42:14,159
thing I wanted to do another product. He came in

809
00:42:14,360 --> 00:42:17,519
and shared with me some insights that have proven to

810
00:42:17,559 --> 00:42:25,519
be true historically. Men, young men are mentored by older

811
00:42:25,599 --> 00:42:29,800
men because an older man, if he takes an interest

812
00:42:29,800 --> 00:42:32,159
in you as a business person or someone that can

813
00:42:32,199 --> 00:42:38,800
do something, he's calibrating everything that you can't see. He's

814
00:42:39,039 --> 00:42:42,440
seeing all of the angles that you can see. You're

815
00:42:42,480 --> 00:42:46,079
blinded by high testosterone and ambition, and and you think

816
00:42:46,119 --> 00:42:47,719
you're good at one thing, and you think that's going

817
00:42:47,800 --> 00:42:49,000
to be all I need. But you can't be a

818
00:42:49,000 --> 00:42:51,480
one trick pony in life, you got to you gotta

819
00:42:51,679 --> 00:42:53,960
round out your skill sets, especially as things developed now

820
00:42:54,480 --> 00:42:59,000
and those key moments when you've had a mentor that

821
00:42:59,119 --> 00:43:02,800
someone who doesn't have to takes the time, effort and

822
00:43:02,920 --> 00:43:05,920
energy to give you some insight. Yeah, you sit and

823
00:43:06,079 --> 00:43:12,239
think and digest that deeply, and we have enough humility

824
00:43:12,360 --> 00:43:17,199
to think, you what, maybe this guy's actually right. And

825
00:43:17,280 --> 00:43:21,119
if you can get yourself into one of those mentorship relationships,

826
00:43:21,199 --> 00:43:23,360
even if it looks like it's a diversion from your career,

827
00:43:23,440 --> 00:43:26,000
for you know, in a two, three, four, five years,

828
00:43:27,159 --> 00:43:31,119
your long term value creation matrix is going to go

829
00:43:31,199 --> 00:43:33,280
up exponentially because you're going to eliminate a lot of

830
00:43:33,280 --> 00:43:36,239
the mistakes. You're going to get a clear picture of

831
00:43:36,280 --> 00:43:39,760
what your liabilities and what your strengths are, and then

832
00:43:39,800 --> 00:43:43,039
you can accentuate that so you're better prepared to enter

833
00:43:43,079 --> 00:43:45,440
into your own business, your own product, your own service.

834
00:43:45,480 --> 00:43:49,599
And you know, everything that I'm successful at was directly

835
00:43:49,679 --> 00:43:53,719
related to listening to someone who was older, wiser, and smarter.

836
00:43:53,840 --> 00:43:56,960
And every screw up I had was directly related to

837
00:43:57,000 --> 00:43:59,519
me not listening to someone who was older and wiser

838
00:43:59,559 --> 00:44:00,440
and works.

839
00:44:00,559 --> 00:44:04,320
Speaker 1: Yes, yes, I if I had simply said to Matt,

840
00:44:04,440 --> 00:44:06,960
and I could go with ten thousand other examples. If

841
00:44:06,960 --> 00:44:08,599
I had simply said to Matt, hey, can you pardon

842
00:44:08,639 --> 00:44:10,559
me for one minute? And if I had simply got

843
00:44:10,559 --> 00:44:12,920
on the phone and called someone like you, or called

844
00:44:13,039 --> 00:44:14,400
the mentor I had at the time and helped me

845
00:44:14,440 --> 00:44:17,119
get into the tech business and said, hey, John Jonah

846
00:44:17,159 --> 00:44:22,440
said hang up with me, go see Robbie and do this.

847
00:44:22,519 --> 00:44:24,199
There was another bit of advice I got from a

848
00:44:24,239 --> 00:44:26,360
guy senior to me who had kind of mensured me

849
00:44:26,360 --> 00:44:28,760
in my career a little bit. And the mentorship began

850
00:44:29,679 --> 00:44:31,440
when I sat with him as an office trying to

851
00:44:31,440 --> 00:44:33,119
figure out where I wanted to go and tech, and

852
00:44:33,159 --> 00:44:35,639
he said, may I give you an important feece of feedback?

853
00:44:35,840 --> 00:44:38,280
I said, yes, he goes, listen closer to what I'm

854
00:44:38,280 --> 00:44:42,440
about to tell you. I believe you value You put

855
00:44:42,480 --> 00:44:44,679
more value on what you know than what you don't know.

856
00:44:46,159 --> 00:44:51,599
M And that was a remarkable statement. And I sat

857
00:44:51,639 --> 00:44:54,199
there and at least this time, God let me respond

858
00:44:54,239 --> 00:44:55,960
to the right way. I sat there. I said, thank

859
00:44:56,000 --> 00:44:58,800
you for your time, because we're not done. I go,

860
00:44:59,280 --> 00:45:02,360
there's nothing else you need to say. What you said

861
00:45:02,360 --> 00:45:04,519
to me is something I need to respond to You're right,

862
00:45:05,239 --> 00:45:08,400
you just convicted me man, So may I come back

863
00:45:08,559 --> 00:45:13,119
after I consume this and metabolize it mentally? And I did,

864
00:45:13,159 --> 00:45:16,039
and he set me off on this path. I never

865
00:45:16,400 --> 00:45:18,679
went through a period of my life like that ever

866
00:45:18,719 --> 00:45:22,440
again where I exploded in a learning way. I needed

867
00:45:22,440 --> 00:45:26,360
to understand theories and application, and I needed to read

868
00:45:26,360 --> 00:45:30,079
the classics. And I went on this just march through

869
00:45:30,119 --> 00:45:34,079
my intellect and trying to gain knowledge I didn't have.

870
00:45:34,159 --> 00:45:35,920
It was one of the most remarkable things and who's

871
00:45:35,920 --> 00:45:37,719
ever told me? And it led to some of the

872
00:45:37,800 --> 00:45:40,119
greatest things that God's allowed me to do in my life.

873
00:45:40,119 --> 00:45:43,280
And I wanted to ask you. I want to ask

874
00:45:43,280 --> 00:45:45,960
you about breakout products and a breakout moment. But I

875
00:45:46,000 --> 00:45:48,760
also and we touched on this a little bit. Product

876
00:45:48,800 --> 00:45:50,639
I said, don't want to like you know, I don't

877
00:45:50,639 --> 00:45:52,599
want this to be the Watchman's holiday where I'm asking

878
00:45:52,599 --> 00:45:54,519
you to fix my watch. But I do have some

879
00:45:54,639 --> 00:45:57,559
questions about food costs, et cetera. But let me ask you.

880
00:45:58,920 --> 00:46:01,199
Was there a time where you knew you had the

881
00:46:01,239 --> 00:46:04,559
breakout like I know when I had product successes. I

882
00:46:04,639 --> 00:46:06,639
knew when we'd caught the when we caught the wave

883
00:46:06,760 --> 00:46:09,480
the right way. But at Boxmas was there a time

884
00:46:09,519 --> 00:46:16,000
you knew you had the breakout product three times, three times.

885
00:46:14,920 --> 00:46:16,920
Speaker 3: Three times. So when we first started out, we sold

886
00:46:16,960 --> 00:46:19,800
an education product called Freaky Big Naturally. It was a

887
00:46:19,800 --> 00:46:21,559
bodybuilding course for natural people.

888
00:46:21,599 --> 00:46:22,760
Speaker 1: Came Big Naturally.

889
00:46:23,119 --> 00:46:25,639
Speaker 3: I love that's what it was. Yeah, Yeah, Matt, Matt

890
00:46:25,679 --> 00:46:28,599
and I did it. We had four uh CDs that

891
00:46:28,639 --> 00:46:31,360
we recorded and then we had a big binder. And

892
00:46:31,360 --> 00:46:33,519
this was like the early days of Google ads. Yeah,

893
00:46:33,599 --> 00:46:37,119
we're selling course for three hundred and he set up

894
00:46:37,159 --> 00:46:41,840
a we started the company with a hundred bucks. Yeah,

895
00:46:42,199 --> 00:46:46,159
that's what we started the company. Yeah, And he turned

896
00:46:46,280 --> 00:46:49,679
we turned on the marketing and he set up a

897
00:46:49,719 --> 00:46:52,880
cash register sign like singhole that would go when the

898
00:46:52,920 --> 00:46:54,400
sale would come in. And we were at his house

899
00:46:54,440 --> 00:46:57,440
and we launched, and I still remember that. First it

900
00:46:57,480 --> 00:47:01,239
went ching you had the chiching thing. Yeah, and then

901
00:47:02,039 --> 00:47:06,480
forty five minutes later went chi ching, and then chi

902
00:47:06,599 --> 00:47:09,400
ching and chi ching, and then over the weekend and

903
00:47:09,440 --> 00:47:12,039
then and then we were like we were profitable out

904
00:47:12,039 --> 00:47:16,239
of the gate, Like people were really resonating with the material. Yeah,

905
00:47:16,559 --> 00:47:20,719
and it started growing and that was like wow, and

906
00:47:20,760 --> 00:47:24,960
then about a year later, we had tried to enter

907
00:47:24,960 --> 00:47:27,920
a deal with that mentor to sell products. It got

908
00:47:27,920 --> 00:47:30,119
blocked because of another relationship you had. We went in,

909
00:47:30,280 --> 00:47:33,880
found some researches and experts, went in built our own

910
00:47:33,920 --> 00:47:36,199
product that was we felt with superior using you right

911
00:47:36,280 --> 00:47:40,480
people on mass Simes Inc. Yep, we pre sold that

912
00:47:40,639 --> 00:47:44,840
product to you had to buy five hundred bucks worth.

913
00:47:45,800 --> 00:47:48,320
This is twenty years ago. Yeah, we had a bute

914
00:47:48,360 --> 00:47:50,119
five hundred bucks worth and we weren't going to deliver

915
00:47:50,159 --> 00:47:51,599
it for eight weeks because it took us that long

916
00:47:51,639 --> 00:47:54,280
to manufacture and sell it, so pre selling it ad Yeah,

917
00:47:55,199 --> 00:47:59,840
and we had all of these customers that because they

918
00:48:00,079 --> 00:48:02,440
out we were doing so much value on this piece

919
00:48:02,960 --> 00:48:05,320
that they bought in and started something. Some of those

920
00:48:05,320 --> 00:48:09,039
people are still subscribers today, so cool. So that was

921
00:48:09,079 --> 00:48:10,960
a big thing. Like all of a sudden, we went

922
00:48:11,000 --> 00:48:14,320
from just an education company to a product company. And

923
00:48:14,360 --> 00:48:17,679
then you know, then we went through what they call

924
00:48:18,320 --> 00:48:22,880
the the Valley of despair where you're trying everything to

925
00:48:22,920 --> 00:48:25,960
grow that brand. You're losing relevancy. You know, people don't

926
00:48:25,960 --> 00:48:28,159
want to see an old guy. We'd moved beyond the

927
00:48:28,159 --> 00:48:31,320
bodybuilding world, warned up fitness and stuff like that, and

928
00:48:31,360 --> 00:48:34,320
we ended up rebranding with a friend of ours, Dave Roll,

929
00:48:34,400 --> 00:48:36,719
came in and helped us out. We've gone through all

930
00:48:36,719 --> 00:48:39,480
the operational channels, we've gone through personal ego struggles, We've

931
00:48:39,480 --> 00:48:44,480
gone through everything. We relaunched the brand reminds me of

932
00:48:44,480 --> 00:48:46,559
this the fourth time. And then we start this new

933
00:48:46,559 --> 00:48:50,480
thing called partnerships, and we got a partnership and one

934
00:48:50,519 --> 00:48:54,039
of those partnerships just exploded our business. And then a

935
00:48:54,039 --> 00:48:56,519
few years later we had another one where podcasts were new.

936
00:48:56,559 --> 00:49:00,639
We took a bet on a podcast advertising and that exploded.

937
00:49:01,360 --> 00:49:02,599
So I guess it's a little bit more of that.

938
00:49:02,639 --> 00:49:09,039
And then when Magnesium came out, when mag Breakthrough came out,

939
00:49:09,639 --> 00:49:11,480
and we brought it out on one of our big

940
00:49:11,519 --> 00:49:16,840
podcast partners and the product sales were good. But what

941
00:49:17,119 --> 00:49:23,920
happened there was this massive flood of incredible testimonials in

942
00:49:24,079 --> 00:49:30,960
everything from sleeping, blood, sugar river, restless legs, cramping, stress

943
00:49:31,000 --> 00:49:36,119
and anxiety. There was this this clethora of things that

944
00:49:36,239 --> 00:49:43,519
went away for people from this product and it's it's

945
00:49:43,559 --> 00:49:47,119
not stopped. This has been going on now for several years,

946
00:49:48,360 --> 00:49:52,840
and that has opened up so many doors. So many relationships,

947
00:49:52,840 --> 00:49:55,239
so many partnerships. It's allowed us to fund and develop

948
00:49:55,320 --> 00:49:57,280
a lot of other products that are that are coming

949
00:49:57,320 --> 00:49:59,800
out in the future. To get the kind of talent

950
00:50:00,320 --> 00:50:02,559
that you need to run a big brand and to

951
00:50:02,920 --> 00:50:04,519
you know, it's a lot of difference running a small

952
00:50:04,519 --> 00:50:09,000
business to a big business. And that was amazing and

953
00:50:09,039 --> 00:50:12,639
it gave us another, you know, a renaissance, you know,

954
00:50:12,679 --> 00:50:14,599
because you go from peak to peak. When you go

955
00:50:14,639 --> 00:50:16,320
from peak to peak, you got to go through the

956
00:50:16,440 --> 00:50:20,639
valley of despair, right yep, you know. And and and

957
00:50:20,880 --> 00:50:23,559
there's this rule that it's like one three ten in

958
00:50:23,639 --> 00:50:26,480
business one million, three million, ten million, thirty million, one

959
00:50:26,519 --> 00:50:28,599
hundred million three. I don't know what it is. It's

960
00:50:28,599 --> 00:50:32,519
like a Fibonacci thing or something. The operational capacity and

961
00:50:32,599 --> 00:50:37,119
the marketing capabilities have to evolve, and you go through

962
00:50:37,119 --> 00:50:39,840
that valley to get to the other peak, and boil boy.

963
00:50:39,960 --> 00:50:41,800
You want to have the right people on board, and

964
00:50:41,840 --> 00:50:44,280
you want to have tough people on board that can

965
00:50:44,519 --> 00:50:48,960
handle the failures along that route, you know, yep, And

966
00:50:49,000 --> 00:50:51,039
you're going to fall down that mountain a few times.

967
00:50:51,320 --> 00:50:53,800
But if you're focused and you've got a great ambition

968
00:50:54,280 --> 00:50:57,400
and you've got a great mission and you're really connected

969
00:50:57,440 --> 00:51:00,719
to service to humanity that gives you the four a

970
00:51:00,840 --> 00:51:01,960
tide to get to the other peak.

971
00:51:02,119 --> 00:51:04,280
Speaker 1: I love it. I love it. Great great reflections on this.

972
00:51:04,360 --> 00:51:06,480
So we've just got a few minutes left. Wade Man.

973
00:51:06,519 --> 00:51:10,199
We started this conversation with Wade talking about his baby,

974
00:51:10,440 --> 00:51:12,880
and Wade said, he was, what is late to the game,

975
00:51:13,000 --> 00:51:15,039
a little bit older than me. Wade, I didn't know

976
00:51:15,079 --> 00:51:17,719
that you're a little bit older. You'll look it. But

977
00:51:18,000 --> 00:51:21,599
Wade has had their first baby and his wife and

978
00:51:21,880 --> 00:51:23,800
he is going to have this experience of watching this

979
00:51:23,840 --> 00:51:26,960
little boy grow up. God bless him. My friend John

980
00:51:27,119 --> 00:51:29,719
had the same experience. He had an older son. But

981
00:51:29,760 --> 00:51:32,960
they had their second son, Alan, and the strangest thing happened.

982
00:51:33,000 --> 00:51:34,719
And I hate to mention this while we're talking about

983
00:51:34,719 --> 00:51:36,159
the great news of Wade's baby, of this is what

984
00:51:36,280 --> 00:51:40,360
happened is doctors were looking at images of Alan in

985
00:51:40,400 --> 00:51:42,679
the womb and they went to John and his wife

986
00:51:42,719 --> 00:51:44,960
and they said, and I'm not kidding, hey, why don't

987
00:51:45,000 --> 00:51:49,519
you let us kill that baby because the baby is

988
00:51:49,519 --> 00:51:54,639
not going to ever have a decent life. And they said, no,

989
00:51:56,000 --> 00:52:00,559
that's our son. Well, the doctors could see that Alan

990
00:52:00,639 --> 00:52:02,960
was going to have a bunch of structural health concerns,

991
00:52:02,960 --> 00:52:06,639
and he does. That's real. And they didn't know that

992
00:52:06,719 --> 00:52:09,639
he was going to be dramatically impacted by autism, and

993
00:52:09,679 --> 00:52:13,719
that's come to pass. Alan's effectively nonverbal, but this doesn't

994
00:52:13,719 --> 00:52:16,159
mean he's not smart. In fact, he's a brilliant kid

995
00:52:16,320 --> 00:52:19,719
who invents soaps. It's one thing to invent the soap

996
00:52:19,760 --> 00:52:22,159
and describe the fragrance from an important time in your

997
00:52:22,199 --> 00:52:25,760
childhood memory. He's done that. It's another thing to make it.

998
00:52:26,360 --> 00:52:29,239
His dad, John is a digital marketing expert. He's created

999
00:52:29,239 --> 00:52:32,159
some of the most successful digital marketing campaigns in history.

1000
00:52:32,599 --> 00:52:35,519
But he did not make soap. So they wanted a search,

1001
00:52:36,320 --> 00:52:38,679
and back in the Midwest, they found a family. They

1002
00:52:38,679 --> 00:52:42,039
have three generations of soap making expertise. And John went

1003
00:52:42,079 --> 00:52:44,679
and said, I want to start a soap company so

1004
00:52:44,840 --> 00:52:46,679
my son has a place to work. But I'm going

1005
00:52:46,760 --> 00:52:48,159
to put my son's name on this, so it has

1006
00:52:48,199 --> 00:52:51,679
to be excellent soap. The family met Alan, they heard

1007
00:52:51,679 --> 00:52:54,199
the story. This had weren't in so The soap is

1008
00:52:54,199 --> 00:52:59,159
made in America. It's all natural and it has no chemicals.

1009
00:52:59,320 --> 00:53:02,159
Own by the way, slave labor from China, so why

1010
00:53:02,199 --> 00:53:04,599
not make change. I actually go to a company that

1011
00:53:04,679 --> 00:53:08,119
employs Alan and Ian and Amy. It's not just Alan anymore.

1012
00:53:08,239 --> 00:53:11,559
That's the mission employed people that the world would have

1013
00:53:12,000 --> 00:53:14,360
rather stored in a box. Go to Alan Soaps dot

1014
00:53:14,400 --> 00:53:17,320
com slash todd get ten percent off all their products there.

1015
00:53:17,320 --> 00:53:22,199
That's Alansoaps dot com slash Todd. So I've i've in

1016
00:53:22,239 --> 00:53:24,360
certainly on the Magnesem breakthrough. I got to mention this.

1017
00:53:24,960 --> 00:53:26,960
I was at once a week. I've told you this

1018
00:53:27,000 --> 00:53:29,840
Before I allow myself to go eat pizza. I always

1019
00:53:29,840 --> 00:53:31,679
go in. It's a two to three workout day. I

1020
00:53:31,719 --> 00:53:33,599
go in in a four thousand calories in the whole,

1021
00:53:33,760 --> 00:53:36,280
so I eat whatever I want. And there's a young

1022
00:53:36,320 --> 00:53:38,719
girl works there, and I've gotten to know her a

1023
00:53:38,760 --> 00:53:42,239
little bit about her life. And I was taking by

1024
00:53:42,280 --> 00:53:45,440
Optimized your stuff. I had had HCLP throw m before

1025
00:53:45,480 --> 00:53:49,280
I eat the pizza and Mats Simes and Magnesim breakthrough

1026
00:53:49,320 --> 00:53:51,559
for going home. She saw the Magnesum breakthrough. She goes,

1027
00:53:51,599 --> 00:53:56,280
oh my gosh, I love that. She's twenty seven, twenty seven,

1028
00:53:56,480 --> 00:53:59,119
and not necessarily, I mean she is aware of the podcast.

1029
00:53:59,159 --> 00:54:00,480
I don't known that she listen to it. I never

1030
00:54:00,559 --> 00:54:02,840
asked her, but that was a huge one for me.

1031
00:54:02,920 --> 00:54:06,159
I'm fifty seven, this young girl's twenty seven. She knows

1032
00:54:06,159 --> 00:54:08,559
the product that communicate a lot to me. So let

1033
00:54:08,559 --> 00:54:11,079
me ask this question that a ton of people are.

1034
00:54:11,480 --> 00:54:13,760
My wife said to me the other day, Todd, I

1035
00:54:13,800 --> 00:54:16,320
don't think you know how expensive food is. It's like, hey,

1036
00:54:16,320 --> 00:54:17,840
you know, buy this and by that, Please you're going

1037
00:54:17,840 --> 00:54:19,280
to if you're going to the grocery store, please pick

1038
00:54:19,280 --> 00:54:20,599
this up. And she said, I really don't think you

1039
00:54:20,599 --> 00:54:22,480
know how expensive food is. I'm like, oh, no, no,

1040
00:54:22,679 --> 00:54:25,159
I'm aware. She says, no, you're not. You're not. Let

1041
00:54:25,199 --> 00:54:29,480
me show you and got out the AMAX. I'm like, wow. So,

1042
00:54:29,880 --> 00:54:32,599
I mean food costs are going up, and I don't

1043
00:54:32,639 --> 00:54:34,719
think I see him slowing down. So I wanted to

1044
00:54:34,719 --> 00:54:38,559
ask you about smart supplementation. In a couple of minutes.

1045
00:54:38,800 --> 00:54:40,519
You feel free to use all the bathroom as you want.

1046
00:54:40,559 --> 00:54:42,000
Maybe there's other things you want to throw in there,

1047
00:54:42,400 --> 00:54:47,320
But how can you take the tactics of smart supplementations

1048
00:54:47,320 --> 00:54:49,719
so you get more nutrition? And how can you do

1049
00:54:49,760 --> 00:54:52,519
this with kids? You're doing it with your newborn? How

1050
00:54:52,519 --> 00:54:54,400
can you do this with kids, so you make sure

1051
00:54:54,920 --> 00:54:57,000
it's kind of a way of that smart stretching the dollar,

1052
00:54:57,039 --> 00:54:58,800
but without that disgusting Hamburger helper.

1053
00:55:00,280 --> 00:55:03,119
Speaker 3: I'll give two examples I think that are really critical.

1054
00:55:03,239 --> 00:55:06,760
You can take a genetics test and a spectra cell test.

1055
00:55:07,400 --> 00:55:11,519
The genetics test is going to reveal to people what

1056
00:55:12,239 --> 00:55:16,000
challenges you're going to have in absorbing foods, which maybe

1057
00:55:16,239 --> 00:55:18,599
dietary strategy is going to defective. It is going to

1058
00:55:18,599 --> 00:55:20,440
cost you a couple hundred bucks, but it's going to

1059
00:55:20,440 --> 00:55:23,199
give you key insights into you the person, so you

1060
00:55:23,239 --> 00:55:25,960
don't get caught in somebody else's solution that's not right

1061
00:55:26,000 --> 00:55:31,159
for your genetics. Two, the spectra cell test is a

1062
00:55:31,199 --> 00:55:34,480
special nutritional test that you can look at that will

1063
00:55:34,599 --> 00:55:37,840
see if the product you're taking is actually getting into

1064
00:55:37,840 --> 00:55:40,719
your cells. It's better than a blood Yeah. Those two

1065
00:55:40,719 --> 00:55:43,159
tests are going to number one, which things are probably

1066
00:55:43,199 --> 00:55:45,079
going to be likely your challenges and where you want

1067
00:55:45,119 --> 00:55:46,400
to focus your supplementation.

1068
00:55:46,559 --> 00:55:47,400
Speaker 1: Okay, and this.

1069
00:55:47,800 --> 00:55:50,239
Speaker 3: Or even your dietary strategy. And the other part is

1070
00:55:50,639 --> 00:55:52,960
if you're taking a product, you can see is that

1071
00:55:53,000 --> 00:55:56,320
product actually working, is it actually getting to yourself? So

1072
00:55:56,320 --> 00:55:58,639
those two elements, it's going to cost you a little

1073
00:55:58,639 --> 00:56:01,159
bit on the front side, but it's going to save

1074
00:56:01,280 --> 00:56:04,639
you thousands of dollars on the backside because you're going

1075
00:56:04,719 --> 00:56:08,480
to customize your supplementation and then going to the food

1076
00:56:08,840 --> 00:56:14,559
side of things. This is actually an opportunity. It's disguised

1077
00:56:14,679 --> 00:56:19,840
as adversity. I'm not insensitive to the cost of food, right,

1078
00:56:19,960 --> 00:56:22,039
I remember when I was scraping up every dime I

1079
00:56:22,079 --> 00:56:24,320
had to get enough food and had almost no money

1080
00:56:24,320 --> 00:56:29,519
for supplements or anything. And you're right, it's crazy. But

1081
00:56:29,599 --> 00:56:38,880
guess what dietary discipline and batch food production is the

1082
00:56:39,079 --> 00:56:43,000
key out of it. Guess what as expensive as food

1083
00:56:43,159 --> 00:56:51,800
is rice, beans, oats, chickpeas lost.

1084
00:56:51,920 --> 00:56:53,239
Speaker 1: That's my vegetarian friends.

1085
00:56:54,360 --> 00:56:58,320
Speaker 3: The foods that are actually really good for you are

1086
00:56:58,599 --> 00:57:01,960
less expensive, and you can generally buy them in bulk

1087
00:57:02,039 --> 00:57:07,199
and they stay, they stay valuable. So you can look

1088
00:57:07,239 --> 00:57:10,360
at hey, you know what, I don't need the eight

1089
00:57:10,519 --> 00:57:14,400
dollars and fifty cent crackers. I don't need the fifteen

1090
00:57:14,559 --> 00:57:17,920
dollars piece of cheese, you know what I mean? And

1091
00:57:18,480 --> 00:57:21,639
then and then you know, if you're on a meat eater,

1092
00:57:21,960 --> 00:57:24,599
for example, you need to take part in your local

1093
00:57:24,599 --> 00:57:27,559
community and find out your local farmers get on a

1094
00:57:27,599 --> 00:57:30,880
farm situation where you're preemptively buying your stuff in bulk,

1095
00:57:30,920 --> 00:57:32,840
they get a delivery. They can do that with vegetables

1096
00:57:32,840 --> 00:57:35,960
and stuff like that. So number one, you support local communities,

1097
00:57:36,199 --> 00:57:38,880
you're gonna have a higher nutritional value, you're going to

1098
00:57:38,920 --> 00:57:42,199
get better pricing, and you're going to plan out your

1099
00:57:42,239 --> 00:57:46,920
diet so you're not eating the me too quick fix

1100
00:57:47,440 --> 00:57:51,119
junk food that ends empty calories, that steals your dreams

1101
00:57:51,159 --> 00:57:54,280
and steals your health. That's the key out of it.

1102
00:57:54,400 --> 00:57:58,760
So it's still expensive. I'm not discounting that, but you

1103
00:57:58,800 --> 00:58:01,360
want to look at not You always want to look

1104
00:58:01,360 --> 00:58:07,679
at value, and your value as physically healthy and functional

1105
00:58:08,599 --> 00:58:12,559
is far more valuable than keeping out on your food,

1106
00:58:13,199 --> 00:58:16,519
cut off the other things in your life. Get good food,

1107
00:58:16,960 --> 00:58:19,599
make sure it's right for you, and then pick the

1108
00:58:19,760 --> 00:58:24,639
specific supplements that are going to augment that which you

1109
00:58:24,679 --> 00:58:27,039
can't get nutrition. And that's why magnesum is such a

1110
00:58:27,039 --> 00:58:29,039
big product, because we just can't get enough in our

1111
00:58:29,039 --> 00:58:31,639
dietary no matter what you're doing, whatever diet you're following.

1112
00:58:31,679 --> 00:58:34,039
Speaker 1: I love this brilliant advice. Appreciate you, my friend. Thank

1113
00:58:34,039 --> 00:58:36,840
you for the long term partnership and man, I'm gonna

1114
00:58:36,840 --> 00:58:39,199
be praying for the family. I'm just I loved hearing

1115
00:58:39,239 --> 00:58:41,239
you tell the story of your son and you picked

1116
00:58:41,280 --> 00:58:43,599
the perfect so much and yeah, gosh, where did that

1117
00:58:43,760 --> 00:58:46,480
energy and size come from. Appreciate you. My friend got

1118
00:58:46,519 --> 00:58:50,760
go with you same Yeah, this is the Todd Herman Show.

1119
00:58:50,760 --> 00:58:53,639
Please go, be well, be strong, be kind, and please

1120
00:58:53,639 --> 00:58:55,880
make every effort to walk in the light of Christ.