Speaker 1: All right, this is jury Alchimiste from Carmel, California. I
Speaker 1: play at Laguna Saka Golf Branch. This is Golf Smarter
Speaker 1: Episode nine six two.
Speaker 2: We know our coaches so well we can help direct
Speaker 2: you to a specific coach. But the experience as a
Speaker 2: whole is you can get on the app and you
Speaker 2: can go scroll through yourself all their biographies, what their
Speaker 2: costs are, and they have any content. You can get
Speaker 2: a piece of that content and experience them and you're
Speaker 2: going to get better no matter where you are in
Speaker 2: the world. We've had people taking lessons in airports, hitting
Speaker 2: balls into lakes, hitting it in the forest, in the
Speaker 2: fields and kitchens and living rooms, in backyards and garages.
Speaker 2: It's really been all over the map on where a
Speaker 2: golf Live lesson has been taken, and it's been a
Speaker 2: lot of fun to watch. We had a coach from
Speaker 2: Australia giving a little girl in China a live golf lesson.
Speaker 2: She was twelve years old. How impactful is that?
Speaker 3: Live remote golf lessons takes a giant leap forward with
Speaker 3: the Golf Live app by founder Keith Sealing. This is
Speaker 3: Golf Smarter, sharing stories, tips and insights from great golf
Speaker 3: minds to help you lower your score and raise your
Speaker 3: golf IQ.
Speaker 1: Here's your host, Fred Green.
Speaker 3: Welcome to the Golf Smarter podcast. Keith. Hello, Fred, good
Speaker 3: to have you on the show.
Speaker 2: Thanks for having me. Great to see you.
Speaker 3: Yeah, good to see you too. And I'm very intrigued
Speaker 3: by your new product because there's been other products out
Speaker 3: there that seem to be similar, but you're saying yours
Speaker 3: is not. So the product is an app for iPhone
Speaker 3: or Android.
Speaker 2: Chris, Yes, that's correct, and.
Speaker 3: That it is for the average golfer to get lessons
Speaker 3: without leaving the comfort of their own hitting bay.
Speaker 2: That is exactly right, and much more and much more.
Speaker 3: All right, Well, it was great talking to you, Keith.
Speaker 3: Thank you so much for all that explanation. And now
Speaker 3: tell me about It's called golf Live App, right, Yes.
Speaker 2: Golf Live app, and yes you can download it in
Speaker 2: either app stores. But we provide live virtual golf instruction
Speaker 2: at a level that's never been seen before. And that's
Speaker 2: just the tip of the iceberg, quite honestly. So, whether
Speaker 2: you're a coach that wants a tool that allows you
Speaker 2: to consolidate five apps into one, because it's not just
Speaker 2: a live lesson. We also have a sync lessons and
Speaker 2: sending the pre recorded videos back and forth. We have
Speaker 2: payment processing, We have the calendar integration, We have a marketplace.
Speaker 2: We have live streaming where you create your own content
Speaker 2: and it posts on your profile just like a YouTube channel,
Speaker 2: and people can subscribe to your channel there and be
Speaker 2: able to scale your name. But also where our patents
Speaker 2: come into play is the ability to our coaches can
Speaker 2: record the student in real time while they're on a
Speaker 2: live FaceTime call. So imagine and it's not a FaceTime
Speaker 2: it's all in the app, but imagine you're on a
Speaker 2: FaceTime call and your coach actually records your swing immediately
Speaker 2: plays it back for you with the drawing and annotation
Speaker 2: tools so you can actually see what they're talking about
Speaker 2: and see your live replay. And then they can pull
Speaker 2: up the side by side from your lesson last week
Speaker 2: or tiger Wood swing or whatever it might be, and
Speaker 2: do side by side of your swing you just did
Speaker 2: and be able to compare the two and then okay,
Speaker 2: we're going to get off of that and now we're
Speaker 2: back to the live call. We're going to go have
Speaker 2: an hour long or three hour long or ten minute
Speaker 2: less and whatever it is. The entirety of that call
Speaker 2: is actually going to record and save, and all the
Speaker 2: live replays you were doing along the way are also
Speaker 2: organized and saved separately so you can quickly go to them.
Speaker 2: So it creates a very interactive, very impactful experience, as
Speaker 2: if you're sitting there at the range with you know,
Speaker 2: with your student with your phone, you do this and
Speaker 2: then say hey, come here and look at this. Right,
Speaker 2: We've created that even if your country's away, which we
Speaker 2: have coaches at Coach Country, you know, across borders here,
Speaker 2: so it's it's never really been done before.
Speaker 3: Yeah, I mean the apps that I've heard of and
Speaker 3: I'm aware of that we've talked about in the past
Speaker 3: are the kind of things where you record your video
Speaker 3: and you send it to the teacher and they'll get
Speaker 3: back to you that you're saying. The big difference here
Speaker 3: is everything is live. You're getting a one hour let's
Speaker 3: just call it a one hour lesson with a coach
Speaker 3: in real time.
Speaker 2: Yes, so some of our competitors, they might send these
Speaker 2: ACNC videos what we call and what you're talking about
Speaker 2: there back and forth to each other, right, right, and
Speaker 2: and that's and then maybe they'll say, hey, let's get
Speaker 2: on a zoom call to me. Well, all of ours
Speaker 2: is all in one place, and so all this is live.
Speaker 2: In between your sessions, your live sessions, you will be
Speaker 2: sending those async videos back and forth and getting a
Speaker 2: voiceover analysis okay, and check ins and whatnot. We also
Speaker 2: have on demand calling. So let's say your coach and
Speaker 2: you are texting on the app, say hey, can you
Speaker 2: get a call for five minutes? Yeah, yeah, sure, I'm
Speaker 2: available in ten minutes. Let's help on a call. They
Speaker 2: just call you really fast, and instead of pulling up
Speaker 2: FaceTime or WhatsApp, whatever it might be, you're pulling up
Speaker 2: a video call with our technology and embedded into it,
Speaker 2: right and so, and then that call will record and
Speaker 2: say so it's not a schedule lesson, but it's just
Speaker 2: like you're texting your coach, you know, at the club.
Speaker 2: And so we got all these different touch points to
Speaker 2: make sure it feels like you have a twenty four
Speaker 2: to seven coach even though you're not on tour.
Speaker 3: Wow, that's a huge difference. I meanlogy, maybe you're the
Speaker 3: first one to do it, but you're not going to
Speaker 3: be the last obviously.
Speaker 2: So yeah, no, you're exactly right. And so we're we're
Speaker 2: staying ahead of the game here. We've got a lot
Speaker 2: of fun features coming out, and we're actually integrating right
Speaker 2: now Launch Monitor technology into it as well. So while
Speaker 2: you're on the live call, if your student has this
Speaker 2: specific launch monitor, all their data will populate for the coach,
Speaker 2: even though so it's literally like you're in a bay
Speaker 2: with them.
Speaker 3: But the sense that I get from what the way
Speaker 3: you're describing it, this is not just an app for instructors.
Speaker 2: Correct, So we all is right. So we service the
Speaker 2: really the whole ecosystem, and that's what I like to
Speaker 2: tell people is we are a complete ecosystem turn key
Speaker 2: for wherever you are in your profession or in golf,
Speaker 2: and so we service the golf coaches and coaches that
Speaker 2: are interested in getting rid of five different apps on
Speaker 2: your phone, whether it be for video storage, calendar, payment processing, etc.
Speaker 2: We do it all for you in one place, so
Speaker 2: you're not confusing your students. And so we're always taking
Speaker 2: on new coaches and they might just use it with
Speaker 2: their current clients. They might not need our marketplace at all,
Speaker 2: They just need a more efficient tool for their in
Speaker 2: person lessons, because we also do in person lessons with
Speaker 2: our platform as well. And so if you're a student
Speaker 2: and you see me in person, I can do all
Speaker 2: your videos, all of your calendar integration and scheduling and
Speaker 2: payment processing with the club, whatever it might be. We
Speaker 2: can do all that right there in person and store
Speaker 2: all of your data on your profile. So wherever you
Speaker 2: are as in your phase of your career as a coach,
Speaker 2: we can serve you as a golfer. We have PGA
Speaker 2: level guys all the way to one hundred you shooting
Speaker 2: one hundred and thirty on here. And so whether you
Speaker 2: have a coach you like, or whether you want to
Speaker 2: come to our marketplace and go and search all the
Speaker 2: different coaches, we currently have a little over three hundred
Speaker 2: and eighty seven coaches in twelve countries that you can
Speaker 2: pick from. So that portion, we want to grow the game,
Speaker 2: one golf at a time. And I'll get into my
Speaker 2: story here in a little bit, but we also service
Speaker 2: companies and we set up in commercial towers and create
Speaker 2: a golf activation for the entire company or the entire tower,
Speaker 2: and they can go downstairs and at lunchtime get a
Speaker 2: golf loss.
Speaker 3: WHOA So who do you see as your closest competitor
Speaker 3: that are not just in function, but is like when
Speaker 3: you look at the list of the golf apps, the
Speaker 3: golf instruction app to you, like number one on the
Speaker 3: list is fill in the blank here.
Speaker 2: I don't like to talk about my competitors games.
Speaker 3: Uh, well, there's this one that has an app that
Speaker 3: looks like that.
Speaker 2: Yeah, there's Look, there's there's a there's a lot of
Speaker 2: what we're doing is completely different. And and so I'm
Speaker 2: very realistic in the fact that when I'm talking to people,
Speaker 2: I do list out company A, company B, company C.
Speaker 2: What we've done, though, is grab the core of what
Speaker 2: they do, the core of what they do, the core
Speaker 2: of what they do, and we've got our own patents
Speaker 2: and we've uniquely put it all into one package. And
Speaker 2: so when you talk about a SYNC lessons, Okay, there's
Speaker 2: a couple of apps out there for ACNC lessons, I'll
Speaker 2: go ahead and name those. But when you when you
Speaker 2: look at a skill store and on form right, they
Speaker 2: do a lot of a SYNC and I'm sure that
Speaker 2: they do some other things as well, and and they
Speaker 2: do it very very well. Okay, I love the guys
Speaker 2: at on form. Great, great guys.
Speaker 3: Uh.
Speaker 2: Whenever you look at a coach that has an Instagram
Speaker 2: or a YouTube, right, well, they don't monetize that very well,
Speaker 2: and we inside of Golf Live can actually help them
Speaker 2: monetize that. So now we're grabbing. I'm not saying we're YouTube,
Speaker 2: I'm not saying we're Instagram. But we do live streaming
Speaker 2: with our live replay. So it's a very interactive live
Speaker 2: stream and these coaches can have guests on and give
Speaker 2: golf lessons while the whole world watches a live golf
Speaker 2: lesson with live replay and annotation and all that kind
Speaker 2: of stuff. And so it's a totally different level of
Speaker 2: a live stream than just going on Insta live. And
Speaker 2: so what we've done is now you can go host
Speaker 2: your content here and have your followers come here and
Speaker 2: subscribe to you for just this level of content because
Speaker 2: we do multi tier subscriptions and coaches they create their
Speaker 2: own business. We have no control of that. You want
Speaker 2: your package to be worth five dollars or five thousand dollars, right,
Speaker 2: they pick all that. And then you go look at
Speaker 2: a Calende. Right, Well, if you're coach and you're paying
Speaker 2: Calendar or you're paying Zoom because you use Zoom so
Speaker 2: much for so many online lessons. I mean, we do
Speaker 2: all that, and so uh, that's that's really whenever you
Speaker 2: talk about competitors, we tried, we tried our best to
Speaker 2: create one ecosystem, one stop shop. You come here and
Speaker 2: you don't have to leave again.
Speaker 3: You got into this space knowing that there was competition
Speaker 3: out there, whether we mention their names or not. But
Speaker 3: what was it that you felt like you hit upon
Speaker 3: and said, Okay, I've got it? And how did you?
Speaker 3: I mean, what what got it going for you?
Speaker 2: What?
Speaker 3: How did you develop this?
Speaker 2: Yeah, So, to be honest with you, back when I
Speaker 2: uh was a junior in college, my little brother passed
Speaker 2: away and I appreciate it, and he was the golf
Speaker 2: for the family. And I really started golfing a lot
Speaker 2: as my therapy, right, and I really got addicted to
Speaker 2: the game. And my family's overly competitive, all of our cousins.
Speaker 2: And we created a golf tournament that you know, we
Speaker 2: went to every year and it's, you know, way more
Speaker 2: competitive than it should be. And I was working at
Speaker 2: a fortune five hundred company, you know, and married kids
Speaker 2: and so it was tough to get a golf lesson,
Speaker 2: tough to get better at the game of golf, but
Speaker 2: I love to go out there and play it. And
Speaker 2: I was getting worse as I had more kids and
Speaker 2: you know, job and career, right, but there had to
Speaker 2: be a better way. Well, I went out the Wednesday
Speaker 2: before I left town for my cousin's golf tournament and
Speaker 2: developed the s word out there at eight o'clock at
Speaker 2: night on the range. You know, kids were asleep. I
Speaker 2: went down to the range and here come these balls that,
Speaker 2: don't you know, feel good? Look good? And I'm headed
Speaker 2: out there. Yeah, yeah, that on.
Speaker 3: We know that because as you're speaking, your hand is
Speaker 3: flying off to the right.
Speaker 2: I get it. I get in trouble when I say
Speaker 2: that word out loud a lot of times.
Speaker 3: So with your own game, I wouldn't. I wouldn't have
Speaker 3: a problem with saying do you want me to say it?
Speaker 3: Soone knows what we're talking about.
Speaker 2: I developed the shanks. I developed the shanks.
Speaker 3: Oh that ass word that one I was thinking of?
Speaker 2: Okay, oh okay, yeah, Well developed the shanks right there
Speaker 2: on the range eight o'clock. It's a lit up range
Speaker 2: and I'm driving the next morning to our cousin's golf tournament,
Speaker 2: and you know, I went on to one of our competitor,
Speaker 2: our current competitors today's platform to figure out. I was like,
Speaker 2: there's got to be somebody around the world that can
Speaker 2: help me right now. I know it's late there, it's
Speaker 2: it's two pm somewhere, and a coach can help me.
Speaker 2: And it just didn't exist. I mean the app that
Speaker 2: I went to, a guy responded to me and gave
Speaker 2: me a thirty three second you know, voice over lesson.
Speaker 2: I think it was like forty eight eight or seventy
Speaker 2: two hours after our tournament was already done, and I
Speaker 2: was like, there has to be a way to just
Speaker 2: hop on a call with somebody, and then it helped
Speaker 2: me through this. But it's got to be if you're
Speaker 2: going to make a company out of it, it's got
Speaker 2: to be more efficient than FaceTime, which is where the
Speaker 2: live replay came in. And really before COVID started, I
Speaker 2: had this idea in my head. I'm a busy professional,
Speaker 2: but there's got to be a better way to get
Speaker 2: better at this dang game and not let stuff like
Speaker 2: that happen. And so prior to COVID, hitting we started
Speaker 2: mapping it out and really putting a pin to paper here,
Speaker 2: and I emailed out about two hundred PGA professionals and said, hey,
Speaker 2: would you ever consider coaching in a live virtual format
Speaker 2: in this manner? And I only had two people respond
Speaker 2: to me a little discouraged, but I kept on going.
Speaker 2: March comes along in twenty twenty and covid really shuts
Speaker 2: everything down. We didn't have anything built yet, we were
Speaker 2: working on it, but my inbox flooded with hey did
Speaker 2: you ever build that internet thing? Right? All right?
Speaker 3: All of a sudden, everyone's like, I can't get out
Speaker 3: of here. I need to be able to keep my
Speaker 3: business alive.
Speaker 2: Yeah, right, And so it really helped us get advisors
Speaker 2: and people to help us build out how are we
Speaker 2: going to build something that's bigger and better than what
Speaker 2: anyone's ever thought of? And it's still taking a lot
Speaker 2: of time for us to really teach people how to
Speaker 2: teach in this manner, which is teach people how to
Speaker 2: teach people, but it's just different. And then you have
Speaker 2: your student with you for a lifetime in an ecosystem
Speaker 2: that is very user friendly. And so we really believe
Speaker 2: that this is the future of the game. Whether they're
Speaker 2: an in person student or a virtual student, they're going
Speaker 2: to be hosted here on Golf Live.
Speaker 3: That's incredible. That's incredible. So now you say you have
Speaker 3: three hundred and eighty seven coaches in twelve countries, and
Speaker 3: are you're still building your stable of coaches, and yes,
Speaker 3: what is your pitch to them? I mean specifically now
Speaker 3: that you've got it up and running and that your
Speaker 3: post COVID. Yeah, with your pitch.
Speaker 2: So I'm not scared to say this out loud, but
Speaker 2: everyone you're afraid to say, but everyone's got to start somewhere, right.
Speaker 2: And the product that we that we bootstrapped starting out
Speaker 2: in twenty twenty, and God blessed everybody that really gave
Speaker 2: gave us a shot and an opportunity and saw the vision.
Speaker 2: They hung with us and it it wasn't the best
Speaker 2: product in the world. It just had a decent and
Speaker 2: really good vision, right. And in really this year we
Speaker 2: launched what we call Golf Life two point zero, but
Speaker 2: it's still Golf Live and it's a totally different product
Speaker 2: that's had a lot of investment into it and a
Speaker 2: lot of you know, the best in the world when
Speaker 2: it comes to video engineers and a lot of incredible
Speaker 2: brand ambassadors and partners that have really put a lot
Speaker 2: of input into this, and we've had a lot of
Speaker 2: time into it, and so we've had four years to
Speaker 2: put all the pieces together. And so yes, we are
Speaker 2: now building our stable, whereas we kind of went on
Speaker 2: positive for a little bit when it came to coaches
Speaker 2: as we launched two point zero and some people sell
Speaker 2: two point zero in January compared to what it is today,
Speaker 2: and we've even added in so much stuff and it
Speaker 2: looks incredible and we're always innovating and adding things to it.
Speaker 2: And so whenever we talked to a golfer, it's, hey,
Speaker 2: you're gonna have a coach in your pocket. Whether you
Speaker 2: have time for a live lesson or not, you're gonna
Speaker 2: get better at the game. I guarantee it. Whether you
Speaker 2: just like to watch content and get on and listen
Speaker 2: to a coach talk, you're going to be able to
Speaker 2: find that there too. And you know, we have I
Speaker 2: had to put a clause in our terms of services
Speaker 2: that if you get in a motor vehicle accident while
Speaker 2: driving while on the app, excuse me, h, We're not
Speaker 2: liable because we have coaches and students that are creating
Speaker 2: such good relationships on the platform that they start driving
Speaker 2: home and they're still on a FaceTime call, right and
Speaker 2: I call it FaceTime, but they're still in a call
Speaker 2: with their coach. I'm like, please, don't do that anymore.
Speaker 2: And and so you see the type of community.
Speaker 3: Sounds like a lawyer got in touch with you on
Speaker 3: this and said, you know, so we've already gotten paperwork.
Speaker 3: People are having problems. We need to ane claimer on here.
Speaker 2: Yeah, right right, No, So it's it's it's uh so
Speaker 2: we're starting to build our stable. And to answer your question,
Speaker 2: what is your pitch to a coach, we are genuinely
Speaker 2: going to make your life easier for genuine and they're
Speaker 2: going to scale your business. And if you want to
Speaker 2: consolidate the five different locations that your students are in
Speaker 2: today into one and help let us come in and
Speaker 2: get them all there for you and get your brand
Speaker 2: out there to the world, then we're the place to
Speaker 2: do it. And we're going to be able to enable
Speaker 2: you to do that. And we're not just gonna and
Speaker 2: say that we have an actual dedicated marketing team that's
Speaker 2: there for you.
Speaker 3: And now what is your pitch to the consumer, to
Speaker 3: the golfer out there who doesn't have a coach and
Speaker 3: is looking for one but doesn't know how to find
Speaker 3: the right one.
Speaker 2: Yeah, So you can always reach out to contact at
Speaker 2: golf Live app dot com if you're ever confused about
Speaker 2: a coach or want to get a curated coach just
Speaker 2: for you, and we can get on a call with
Speaker 2: you and walk through where's your game at, what are
Speaker 2: you looking for, what's your price point, what kind of
Speaker 2: membership do you want or do you just want one
Speaker 2: on one lessons? And we know our coaches so well
Speaker 2: we can help direct you to a specific coach. But
Speaker 2: the experience as a whole is you can get on
Speaker 2: the app and you can go scroll through yourself all
Speaker 2: their biographies, what their costs are, and you know, if
Speaker 2: they have any content, you can get a piece of
Speaker 2: that content and experience them and you're going to get
Speaker 2: better no matter where you are in the world. We've
Speaker 2: had people taking lessons in airports, hitting balls into lakes,
Speaker 2: you know, hitting in the forest in the.
Speaker 3: Field, hitting in the lakes on purpose.
Speaker 2: Oh yeah, oh yeah. I have a videos one.
Speaker 3: On Sunday and didn't mean to do that.
Speaker 2: Yep, bucket of balls hitting into lakes. And uh, we've
Speaker 2: we've we've really seen it all in kitchens and living
Speaker 2: rooms and backyards and garages, you know. Uh, it's really
Speaker 2: been all over the map on where golf live lesson
Speaker 2: has been taken and it's been a lot of fun
Speaker 2: to watch. We had a coach from Australia giving a
Speaker 2: little girl in China a live golf lesson. She was
Speaker 2: twelve years old. Right, Wow, How impactful is that to see?
Speaker 2: And so it's been really cool to be able to
Speaker 2: be a part of their lives and know that a
Speaker 2: you know, there's a scratch golfer on the platform that
Speaker 2: took a lesson in his garage. He's got two kids
Speaker 2: and you know, a job always, you know, through the
Speaker 2: day and night. And he just shot a I think
Speaker 2: he was a sixty three and got his first ever
Speaker 2: hole in one. He sent me the scorecard. And so
Speaker 2: if that guy's taken lessons, I know that a lot
Speaker 2: of other people listening out here need some lessons and
Speaker 2: some pointers here and there, and they might say, oh,
Speaker 2: I just do it casually and for fun. I promise
Speaker 2: you Golf's a lot more fun if you shave five
Speaker 2: to ten strokes off your game, and so we can
Speaker 2: do that for from your backyard.
Speaker 3: Yeah. This guy says he's a scratch golfer and he's
Speaker 3: got two kids. He may have more, he just doesn't
Speaker 3: know it. If he's a scratch golfer, he's playing a
Speaker 3: lot more. Yeah, and his partner's like, unless you're making
Speaker 3: money at this, cut it out. Yeah, I need help
Speaker 3: at home.
Speaker 2: That's exactly right. That's exactly to be fair. He played
Speaker 2: at Texas Tech.
Speaker 3: So okay, he's one of those golfers.
Speaker 2: Yes, yes, it's like it's in his blood for life.
Speaker 3: Yeah, hopefully his kids too.
Speaker 2: Yeah right, that's exactly right.
Speaker 3: So yeah, I would love to hear more success stories
Speaker 3: from various students. Yeah, you know, great golfers are bad golfers,
Speaker 3: high profile or not.
Speaker 2: Absolutely so. Aaron Foster has been a student of ours.
Speaker 3: And I know that name. Where do I know that name? From?
Speaker 2: X NFL running back for the Houston Texans. Okay, he
Speaker 2: still lives in the Houston area, actually Greater Houston, AIA.
Speaker 2: And he's been and fantastic to work with. He started
Speaker 2: as a shooting in ninety five two hundred and that
Speaker 2: Range and whenever you know he reached out, we set
Speaker 2: him up. So we send we can send people with
Speaker 2: a tripod and make sure they're really set up. And
Speaker 2: so we got him every way.
Speaker 3: You did that, you set up that because he's in Houston,
Speaker 3: he's local for you.
Speaker 2: Oh no, no, no. So any of our students can
Speaker 2: reach out to us, and I have I have some
Speaker 2: of them here in the office right now. But actually
Speaker 2: one of our partners is I Range, and so we
Speaker 2: can ship you straight to your house a very heavy
Speaker 2: duty tripod that you just clip your phone to and
Speaker 2: and make sure that you are geared up for your
Speaker 2: for your lesson in a very efficient manner. It's a
Speaker 2: golf Live logoed tripod of course, and yes, of course
Speaker 2: it is. And so I Range does amazing work. They
Speaker 2: have an amazing tripods. Just throwing that out there.
Speaker 4: Range what is it? Yeah, I Range is great. They
Speaker 4: are sturdy, they're heavy duty. I'm I'm not a partner
Speaker 4: in the company. I'm not getting paid to say that
Speaker 4: they're they're great.
Speaker 3: Yeah, I Range tripod.
Speaker 2: Yeah, yeah, I Range tripod. They're phenomenal. They're heavy duty
Speaker 2: and it's metal and or steel I guess, and they're
Speaker 2: but they're also super easy to throw in your golf back,
Speaker 2: so yeah, they're really great. And so anyways, we sat
Speaker 2: airing up with this and uh uh, I think it
Speaker 2: was a I'd have to go back and look and
Speaker 2: if people compare what I said a few months ago
Speaker 2: to today, I apologize if I'm a couple months off.
Speaker 2: But in a very short period of time, I want
Speaker 2: to say it was like six to seven months he
Speaker 2: was down shooting into the low eighties, just just doing
Speaker 2: virtual lessons.
Speaker 3: Yeah, wow, that's that's a heck of a testimonial. Yeah
Speaker 3: it was a former professional athlete too.
Speaker 2: He as a professional athlete. That's exactly right. But you know,
Speaker 2: and we're in commercial towers. It's the other type of
Speaker 2: business that we reserve, which goes back to my story,
Speaker 2: and we have employees all over the world that are
Speaker 2: in towers that at lunchtime go downstairs to the Golf
Speaker 2: Lives set up, which is a net and a mat
Speaker 2: where their building might have a simulator. But we work
Speaker 2: with those buildings to provide everybody at Golf Live membership
Speaker 2: and so they can actually walk into instead of going
Speaker 2: to the gym at lunch you can go downstairs and
Speaker 2: take a golf lesson at lunch. And so we see
Speaker 2: people really impacting their bottom line at work because of
Speaker 2: the benefits of golf physically, mentally and as a culture. Right.
Speaker 2: I mean, Fred, you've probably seen more golf than a
Speaker 2: whole lot of people in this world. And you know
Speaker 2: the power of golf, right, And so we really firmly
Speaker 2: believe in that. And that's where we come in and
Speaker 2: we immerse the culture with golf and golf live. And yeah,
Speaker 2: we have employees all over the world that just get
Speaker 2: their their mental headspace right and go downstairs for thirty
Speaker 2: minutes and bang balls with a live coach.
Speaker 3: Oh my gosh. So you you've I've got to believe
Speaker 3: there's been investors at some point. I mean you, the
Speaker 3: way I'm hearing it, you've been at it for like
Speaker 3: six to seven years already, I appreciate it. And you're
Speaker 3: up to two point zero. You've something, you know, I'm
Speaker 3: sure you weren't generating any revenue the first couple of years.
Speaker 2: Boy, is that rightly?
Speaker 3: Well? So where is your revenue stream? Who pays whom?
Speaker 1: Yeah?
Speaker 2: It's uh man, You I say this all the time
Speaker 2: before you ever start a company. You got to be
Speaker 2: so passionate and excited about what you're doing to a crazy,
Speaker 2: crazy level because you are going to face rejection and
Speaker 2: things aren't going to work. And let me tell you,
Speaker 2: building an app is not easy. Any of those ads
Speaker 2: you see, Hey Bil, we'll build You're out for you
Speaker 2: for seventy nine bucks a month. Guys, don't waste your money.
Speaker 2: I promise you. It's a lot of work and you've
Speaker 2: got to be crazy obsessed to put your feet on
Speaker 2: the ground when you start your day knowing there's a
Speaker 2: nine time out of ten chance or you're going to
Speaker 2: get punched in the face and reject it. To be
Speaker 2: honest with you, but I love every bit of it,
Speaker 2: and I just want people to keep betting against me.
Speaker 2: And we're coming, I promise. But we do have investors,
Speaker 2: and we're very very blessed. We have some of the
Speaker 2: best partners in the world. I'm very very blessed in
Speaker 2: that sense. And we have Chris Como, Xanderschoffley's coach and
Speaker 2: Jason Day's coach as a true partner in the company
Speaker 2: with us, not just a brand ambassador. So getting to
Speaker 2: have his type of perspective on a daily basis is huge.
Speaker 2: And you know, we're in the middle of a cap
Speaker 2: raiser right now, actually our second one, and stay tuned
Speaker 2: for some really really fun announcements because we've got some
Speaker 2: really cool people that are getting involved here and backing us,
Speaker 2: and we're in the middle of rolling that marketing message
Speaker 2: out and it's going to be exciting to tell everybody
Speaker 2: who exactly that is.
Speaker 3: And I'm suspecting that when you say stay tuned, you
Speaker 3: don't mean later in this podcast.
Speaker 2: Yeah, I apologize, it can't be on this podcast yet
Speaker 2: or else my attorneys might might slap me on the
Speaker 2: wrist a little bit. I apologize, but on our social
Speaker 2: media it'll come out.
Speaker 3: And let me also say, you know, yes, passion is
Speaker 3: really important when you're starting a new business, new idea.
Speaker 3: It's always critical to really believe in what you're doing.
Speaker 3: But let me also say that you need that support
Speaker 3: at home that's going to allow you and support you
Speaker 3: to do that and stick with you and not going Okay,
Speaker 3: you've had your fun, now you haven't made any money
Speaker 3: couple of years, get back to work right.
Speaker 2: Absolutely, And you know there's We did a cap raise
Speaker 2: a while back and was really blessed to raise two
Speaker 2: and a half million dollars in twenty twenty one right
Speaker 2: out of the gate, and with some incredible partners like
Speaker 2: I mentioned, and so that really helped ease the burden.
Speaker 2: But there's always this in the back of your mind
Speaker 2: and your spouse's mind, knowing we have to provide for
Speaker 2: our kids and long term and all these cool things
Speaker 2: that we're doing and all these people were seeing. None
Speaker 2: of that's going to matter if if at the end
Speaker 2: of the day we don't start producing revenue for the company,
Speaker 2: right and so, but at our core, I just believe
Speaker 2: if we keep serving these coaches and keep serving these golfers,
Speaker 2: that'll come. And there's been nobody that's made a larger
Speaker 2: sacrifice than my wife with how much I've traveled and
Speaker 2: how difficult it is to start a company. And you know,
Speaker 2: she was, you know, there day one, saying go for it, right,
Speaker 2: And so she trusts that we're going to get it done.
Speaker 2: And everybody trusts in the vision and knows that we're
Speaker 2: too passionate to let this opportunity slip by.
Speaker 3: Okay, So the good news is that the teachers that
Speaker 3: use this, the students that use this aren't aren't holding
Speaker 3: you up, aren't supporting you on this yet. But to
Speaker 3: the consumer, now, what are the costs involved from downloading
Speaker 3: the app forward?
Speaker 2: Yeah, so I'm super transparent. We want to be a
Speaker 2: transparent company. And to answer one of your questions earlier
Speaker 2: on in the cast here is we actually get our revenue,
Speaker 2: whether it be from a company a B two B
Speaker 2: company that's providing the membership for the employees, right, they'll
Speaker 2: pay us and then we pay the coaches. But for
Speaker 2: the most part, if it's not our B to B
Speaker 2: side of the business, we actually the coaches are the
Speaker 2: ones that are paying us a per golfer type of
Speaker 2: fee that they're coaching, right, while well they bring on
Speaker 2: their own golfers and so from a marketplace side of things,
Speaker 2: And here's where it's a little different. When you go
Speaker 2: and see a coaches membership is one hundred dollars a month,
Speaker 2: you're going to pay one hundred dollars a month. And
Speaker 2: so we are working with our coaches on you know,
Speaker 2: covering our costs and generating revenue through that. But at checkout,
Speaker 2: you're not going to get charged one hundred and fifteen dollars.
Speaker 2: So we're very transparent in that. And there's a lot
Speaker 2: of companies out there where you buy the one hundred
Speaker 2: dollars and then you get to check out and it's
Speaker 2: one thirty seven fifty eight.
Speaker 3: Yeah, and where where did.
Speaker 2: All these fees come from? Right? Uh So, so that's
Speaker 2: not us, and and so the golfer is going to
Speaker 2: know that it's it's going to be a very honest
Speaker 2: experience where they get to check out the membership they're buying,
Speaker 2: or the one on one lesson that they're buying, whatever
Speaker 2: it might be at checkout. That's exactly what it's going
Speaker 2: to be. And with our coaches, you know, if it
Speaker 2: comes from the marketplace, then we take a little commission
Speaker 2: of everything going on. If it's a coach that says, hey,
Speaker 2: I've got a book of one hundred students, well, come on,
Speaker 2: we're going to serve you and all your students, and
Speaker 2: we'll just have a per month you know, fee that
Speaker 2: you're paying us to be able to serve them. And
Speaker 2: so that's how we generate that revenue and fund the company.
Speaker 3: You've used the word membership multiple times, yes, to find
Speaker 3: that for us, I guess.
Speaker 2: So as a coach, Yeah, as a coach, you curate
Speaker 2: your business. We're not going to run this for you
Speaker 2: from a sense of telling you what you need to
Speaker 2: do on the platform. Now, we are going to only
Speaker 2: have vetted coaches. So when you go on and apply
Speaker 2: to be a coach, you know, I know there's a
Speaker 2: lot of good golfers out there that think they can coach,
Speaker 2: which is great and we appreciate you more than you know,
Speaker 2: especially when we're out there with you playing. But we
Speaker 2: want to have a very credible coaching platform and have
Speaker 2: vetted coaches and so when you apply, you can't just
Speaker 2: start coaching immediately on the platform. We want to make
Speaker 2: sure that you actually have a coaching business and you're credited.
Speaker 3: So once you have to be a PGA certified instructor.
Speaker 2: You don't have to be PGA certified anymore. That is definitely,
Speaker 2: you know, a shoe in to get onto the platform,
Speaker 2: if you will. But there are a lot of coaches
Speaker 2: like Chris Como that you that are dang good coaches,
Speaker 2: right that don't have a PGA certification And so wow, yeah,
Speaker 2: so we actually walk through and that every single person
Speaker 2: that comes through, and so you talked about memberships, each
Speaker 2: coach they can put as many layers of a membership
Speaker 2: as they want on their platform and we've made it
Speaker 2: super easy. Or they can sell packages as well, one
Speaker 2: time you know, a thousand dollars fee for fifteen lessons
Speaker 2: or whatever it might be. Or it's hey, buy one
Speaker 2: hundred and fifty dollars membership and you're going to get
Speaker 2: a live lesson, you're gonna get two a SYNC lessons,
Speaker 2: you're gonna get access to all my live streams, you know,
Speaker 2: whatever it might be. That coach builds that out. Now,
Speaker 2: we help these coaches with any bit of ideas that
Speaker 2: they would like, but at the end of the day,
Speaker 2: it's their decision, their business and their athletes that they're serving.
Speaker 2: So you can also go on there and just say
Speaker 2: book lesson, one time fee, one lesson and done type
Speaker 2: of deal. I think the memberships are way better value
Speaker 2: because you get a lot more that comes with it
Speaker 2: for a very you know a little bit more.
Speaker 3: But you know, if a golf instructor isn't working for you, you
Speaker 3: shouldn't be working with that person. So how does the
Speaker 3: golfer get to vet other than just reading a bio?
Speaker 3: I mean they just buy a single lesson and try
Speaker 3: out different because it sounds like with the amount of
Speaker 3: coaches that you have and with the speed with which
Speaker 3: you are growing, that it's almost like cost go of coaches, right.
Speaker 3: You just walk in and it's like completely overwhelming. It's
Speaker 3: like I don't know where to start here.
Speaker 2: Yeah, that's exactly right. You know, on the platform, we
Speaker 2: try to put our most active coaches on the homepage,
Speaker 2: to be quite honest with you, but that you know,
Speaker 2: neither here nor they're all the coaches on the platform.
Speaker 2: They are real coaches. They are very good at what
Speaker 2: they do, or else they wouldn't be on the platform.
Speaker 2: We have actually embedded a feature and coaches can choose
Speaker 2: to do it or not, but I'm going to say
Speaker 2: ninety percent of them have it where you can actually
Speaker 2: do a free fifteen minute consultation, get a feel of
Speaker 2: the technology. Is this for you, Let me talk to
Speaker 2: the coach and really have that interaction with them and
Speaker 2: prior to moving forward with booking anything. And that's entirely free,
Speaker 2: don't We don't even you don't even need your credit card,
Speaker 2: So when you're downloading the app, when you're creating a profile,
Speaker 2: all that's free. Get to the homepage, find a free
Speaker 2: consultation with the coach and chat with them for fifteen
Speaker 2: minutes with a golf club in the hand, get a
Speaker 2: taste of the tech and go from there.
Speaker 3: So then you can just say I just want you know,
Speaker 3: the classic lesson is I'm playing in a golf charity
Speaker 3: tournament next week and I haven't picked up a club
Speaker 3: in three years. I need a lesson, make me better
Speaker 3: at me. You know, there's always that that goes on.
Speaker 3: But for the serious golfer who wants an ongoing presence
Speaker 3: in their life of a coach who knows their game
Speaker 3: and they don't have to re explain it every single time.
Speaker 3: So you've got all that covered, right, you can just
Speaker 3: come in and do a one up. We are one off.
Speaker 3: That's exactly where you can sign up for a series.
Speaker 2: That's exactly right. And you know, we had a the
Speaker 2: guy that I was telling about earlier that shot a
Speaker 2: sixty two and a hold on one right. You got
Speaker 2: the range of people on the platform is that too,
Speaker 2: well really PGA players as well, but that's neither nor
Speaker 2: there too. We've had someone reach out and say, hey,
Speaker 2: I'm scared to death, I'm going to the golf course
Speaker 2: for the first ever time on a business meeting, and
Speaker 2: I don't even know what to wear. Can I talk
Speaker 2: to somebody? Can someone tell me what to wear? And
Speaker 2: how do I act? Right? And so the you know
Speaker 2: that person, I'm really really thankful that we're there just
Speaker 2: to ease, you know, ease her mind and let her know, Hey,
Speaker 2: it's it's okay. Here's what you do, right, And so yeah,
Speaker 2: we can service everybody one time fee, memberships, packages. Hey,
Speaker 2: I just want to watch their live streams. So I'm
Speaker 2: just gonna pay this. It's kind of all a cart
Speaker 2: and whatever phase you are in your life or your
Speaker 2: golf journey.
Speaker 3: That's amazing. I'm very impressed. I think this is something
Speaker 3: that I could see myself using.
Speaker 2: Awesome, bring it on, let's do it.
Speaker 3: Okay, we'll talk about that later. But I've been thinking about,
Speaker 3: you know, and all this time that i've done this, Yeah,
Speaker 3: nine hundred and sixty two episodes, I've only taken two
Speaker 3: or three golf lessons. I've always felt like, yeah, oh yeah,
Speaker 3: I've always felt like that I wanted to use the
Speaker 3: podcast as a way of learning and improving and prove
Speaker 3: that it can be done.
Speaker 2: Yeah.
Speaker 3: So when I started the podcast, you know, I was
Speaker 3: probably eighteen nineteen. I don't even know if I had
Speaker 3: an index at that point, but I was definitely struggling
Speaker 3: to get into the high nineties. And I've gotten down
Speaker 3: to you know, single digits, wow, and still trying to
Speaker 3: get down into single digits, back and forth. But I've
Speaker 3: you know, I've never really had anybody working with me,
Speaker 3: and I can see that for someone like myself off
Speaker 3: that this could really be valuable. But crosses my mind
Speaker 3: if you're playing in a tournament and you call up
Speaker 3: your instructor because you're that would be illegal, I guess
Speaker 3: because you're not allowed to have coaching during your round.
Speaker 3: Are you legal for tournament play? A little little fine print.
Speaker 2: I know that we've had people have twenty minute, you know,
Speaker 2: range sessions with their coach right before tournament, right especially
Speaker 2: high school kids, and that don't have the coach traveling
Speaker 2: with them. So maybe that's, you know, as far as
Speaker 2: that goes when it comes to tournament play. But we've
Speaker 2: also had people that do three hour playing lessons on
Speaker 2: the plane. People that travel down to Florida during the winter,
Speaker 2: their coaches up north are doing playing lessons with them.
Speaker 2: They just clip their phone on the golf cart and
Speaker 2: that coaches with them the whole round, right in recording
Speaker 2: the whole round.
Speaker 3: See, that's the other thing that I think is just
Speaker 3: wonderful is that you get to record your entire round
Speaker 3: and go back and look at it again. It's like,
Speaker 3: what did he say? Because I did a I did
Speaker 3: do a weekend golf instruction. I did golf school once
Speaker 3: earlierly on in the podcast, and it felt like I,
Speaker 3: you know, made some progress. But as soon as I left,
Speaker 3: like what did they say? Yeah, wait a minute, you know,
Speaker 3: after two rounds, and now I'm like, am I doing
Speaker 3: this the way they explained it? So being able to
Speaker 3: have access to my own library of video footage and
Speaker 3: conversations would be amazing.
Speaker 2: Yeah. Absolutely, And it doesn't stor to your device, right,
Speaker 2: You're not going to have a three hour playing lesson video.
Speaker 3: On your stores on your platform.
Speaker 2: And your stores on the app, So it doesn't take
Speaker 2: up any storage in your phone. And so we hosted
Speaker 2: all for you, and yeah, you can quickly pull it
Speaker 2: up and scroll to Hey what was he saying? And okay, yeah,
Speaker 2: yeah I got it. Bo go to it. And so, yeah,
Speaker 2: your whole history is saved for you forever.
Speaker 3: So where does the pricing for the consumer, for the golfer,
Speaker 3: where does the pricing? Is there a number that you
Speaker 3: can say it starts at about here, it goes all
Speaker 3: the way up to there.
Speaker 2: Yeah, you know, let's say that you want an actual
Speaker 2: live lesson, right, and it's not just the live streaming,
Speaker 2: because some of the live streams are five bucks, ten bucks,
Speaker 2: or hey, subscribe for fifteen to twenty dollars and get
Speaker 2: all of them, you know, free. When you start talking
Speaker 2: about individual instruction, whether it be async or live lessons
Speaker 2: or the memberships, really the bottom there's going to be
Speaker 2: one hundred, and then we have coaches that go up
Speaker 2: to about five hundred, and whether that be a month
Speaker 2: or per lesson, so in between, that's a pretty big range.
Speaker 2: I get that. But if you're a beginner and you
Speaker 2: just want to have something reasonable, okay, maybe you can
Speaker 2: do a thirty minute lesson for like fifty dollars. Right
Speaker 2: That per hour cost is about one hundred dollars on
Speaker 2: the on the floor, and it can get up to
Speaker 2: about five six hundred dollars as a ceiling.
Speaker 3: I'm sure, but it is basically very competitive with meeting
Speaker 3: with somebody in person.
Speaker 2: Absolutely, except for it's way more convenient.
Speaker 3: It's way more convenient. Wow. And again it's available for
Speaker 3: either platform. For your phone, does it work as well?
Speaker 2: If on an iPad, it works even better than an iPad.
Speaker 2: I learned that you're building this that iPads are actually
Speaker 2: better than iPhones. Really. Yeah, the memory and the processing
Speaker 2: and the chips and the whatnot. And iPad's awesome.
Speaker 3: Okay, So it works for tablets, it works to phones,
Speaker 3: and it works on either platform. Well, there you go,
Speaker 3: and it's called golf Live app. Yes, and you're at
Speaker 3: golf liveapp dot com.
Speaker 2: That's exactly right.
Speaker 3: And what about social if we want to see clips.
Speaker 2: At golf Live app, that's exactly right on social on
Speaker 2: Facebook and Instagram and TikTok that's and LinkedIn.
Speaker 3: Excellent, Keith, this is really fascinating. Good luck to you
Speaker 3: on this one. It sounds like you're head in the
Speaker 3: right direction and that you've got some really compelling ideas
Speaker 3: to make this a very strong and competitive product.
Speaker 2: I really appreciate it. Our mission is to truly grow
Speaker 2: the game of golf, changed the game of golf and
Speaker 2: how golf construction is delivered in the future and be
Speaker 2: a premier product for that, and so we appreciate everyone
Speaker 2: that has supported us to date and looking forward to
Speaker 2: anybody that wants to try it out.
Speaker 3: Well. I had my trip to Seattle this past weekend
Speaker 3: and did get to experience Chambers Bay and it was
Speaker 3: quite the experience. Indeed, we didn't get any rain, luckily,
Speaker 3: but I guess August in the Seattle area, or to
Speaker 3: Seattle Tacoma is you don't get a lot of rain,
Speaker 3: so they tell us. But it was overcast all day
Speaker 3: with temperatures in the humid upper sixties, which the humidity
Speaker 3: was kind of a surprise for the West Coast. But
Speaker 3: overall the course was beautiful, difficult, and because it's walking
Speaker 3: only and covers seven point two miles with hundreds of
Speaker 3: feet of elevation change you go up and down the
Speaker 3: hills like four times. It was also a challenge to
Speaker 3: maintain your blood sugar an hydration. I had my own caddy, Sam,
Speaker 3: and in a couple of weeks we'll get to meet him.
Speaker 3: As I recorded our conversation over the last couple holes,
Speaker 3: you know, I tested him out for the first fourteen
Speaker 3: holes or so and thought, no, this is a conversation
Speaker 3: we need to have. This guy is fascinating. The following day,
Speaker 3: we were scheduled to play at Eagles Talent at Willow's Run,
Speaker 3: but only made it through four holes as the rain
Speaker 3: showed up, surprising everybody and it was raining so hard
Speaker 3: and there was so much standing water, including like two
Speaker 3: inches deep on the greens. We just decided to take
Speaker 3: off and we were done with it now. In addition
Speaker 3: to meeting my caddy at Chambers Bay, in the next
Speaker 3: couple of weeks, we're going to meet a punk rock
Speaker 3: band that right songs about golf. You'd think that would
Speaker 3: be like peanut butter and horseradish sandwich, but no, they
Speaker 3: make it work and we'll hear how. Also, we'll learn
Speaker 3: about athleticism, neurostacking hmm, and the current state of golfers
Speaker 3: who walk and much more. This week's Golf Smarter Ambassador,
Speaker 3: Jerry Alchemsti of Carmel, California, plays at Laguna Seca Golf Ranch. Now,
Speaker 3: Laguna Seca is well known for their raceway, but the
Speaker 3: area is extremely well known for their golf, which includes
Speaker 3: Pebble Beach. Anyway, thanks Jerry for becoming a golf Smarter Ambassador,
Speaker 3: and Jerry has also asked for the free link to
Speaker 3: Tony Manzoni's video of the loss Fundamental, which was his gift,
Speaker 3: just for sharing with us where he lives, plays and
Speaker 3: what episode number this was. And I'd like to invite
Speaker 3: you to also be a golf Smarter Ambassador and choose
Speaker 3: from one of three great gifts. When you play, all
Speaker 3: you need to do is introduce a future episode. Just
Speaker 3: write to golf Smarter Podcast at gmail dot com and
Speaker 3: I'll get back to you with some very simple instructions
Speaker 3: on how to play. If you have any questions, comments,
Speaker 3: or suggestions for future episodes, please write to me golf
Speaker 3: Smarter Podcast at gmail dot com or click on the
Speaker 3: Heyfred button when you visit golfsmarter dot com