Speaker 1: Boogo bankin track.
Speaker 2: Yeah. Another edition of things skin is traffic. Thank you Shackleford.
Speaker 2: All right, yesterday we were talking about the use of
Speaker 2: AI to recreate a nostalgic thing. So in this case,
Speaker 2: NBC on their NBA coverage is going to use the
Speaker 2: voice of a guy. I believe his name was Jim
Speaker 2: Fagan and he did all the vo stuff for the
Speaker 2: NBC NBA coverage in the nineties. So when they had
Speaker 2: that big John Tesh song called round Ball Rock or
Speaker 2: whatever the hell that thing was called, he would be
Speaker 2: the vo guy. So if you were, you know, like
Speaker 2: me in your twenties and the nineties, and you're watching
Speaker 2: the NBA on NBC and you saw Michael Jordan promo,
Speaker 2: you heard his voice. So since NBA is going back
Speaker 2: on NBC, Jim Fagan had passed away. So they reached
Speaker 2: out to a sam and said we want to use
Speaker 2: AI to recreate his voice to do promos. And the
Speaker 2: family said, all right, we love money. And so they
Speaker 2: did a poll on the athletic The people that responded
Speaker 2: what percent They had two categories, one was lazy and cheap,
Speaker 2: the other one was harmless and cool. What percentage of
Speaker 2: people responding to this poll for NBC's use of artificial intelligence,
Speaker 2: said that this was quote unquote lazy and cheap.
Speaker 1: Eighty to accuse myself, I do know the answer, Okay, I.
Speaker 2: Do think more people said that, but I'll do seventy
Speaker 2: eighty three percent. Okay. Now let me ask you this, though,
Speaker 2: if your options were good or bad, do you think
Speaker 2: the same number of people would respond. Do you think
Speaker 2: people just love the idea of saying that it was
Speaker 2: lazy and cheap. I don't think they put a lot
Speaker 2: of fun into it. And everyone's like, man, I don't
Speaker 2: want them coming at from my job.
Speaker 1: I'm gonna criticize this.
Speaker 2: I get it.
Speaker 1: I am. I've just started dabbling in AI and I
Speaker 1: dig it. And I gave you an example. I used
Speaker 1: AI to make a graphic of our show, and for
Speaker 1: the most part, it's like, all right, this is great. Like,
Speaker 1: we hire an artist, local artist named Mick who's incredible
Speaker 1: and he's done a ton of work for us over
Speaker 1: the last few years. But it's very expensive because he's
Speaker 1: very talented. I can't afford to do that every single time.
Speaker 1: So I was like, great, if I need to, you know,
Speaker 1: do a quick graphic. But I did catch some flagpor it?
Speaker 1: People like, oh, I see you, dude, you're taking jobs
Speaker 1: away from I go. Dude, nobody's paid local artists more
Speaker 1: than me for radio artwork.
Speaker 2: The second that you post, I'm like, anyone that works
Speaker 2: in any creative feel is like, yeah, some a bit.
Speaker 1: I know, but dude, no one else is paying these
Speaker 1: guys like me.
Speaker 2: Yeah.
Speaker 1: So I'm like, I don't I don't know what to
Speaker 1: tell you.
Speaker 2: Yeah, it's it's it's just it's these are the moments.
Speaker 1: Yeah, like these happen.
Speaker 2: So you do a thing, most people aren't going to
Speaker 2: know anything, and then the people that are creatives are
Speaker 2: gonna be very upset by it, and they're gonna jump
Speaker 2: into the comments, and then there's a whole other firestorm
Speaker 2: that breaks.
Speaker 1: I'll give you an example, another example. A friend of
Speaker 1: ours and I'll show it to you. During the commercial
Speaker 1: break sent me it looks like the most beautiful advertisement
Speaker 1: I've ever seen, Like a television commercial for a product
Speaker 1: with a celebrity endorser in it, and it looks real
Speaker 1: Like I was watching it going, wow, how did you
Speaker 1: get that celebrity on that to go shoot that? It's
Speaker 1: all AI like, I can't it's it. I'm like, you know,
Speaker 1: and they were just doing it just for fun and
Speaker 1: to you know, to get in the door with a client.
Speaker 1: But I was like, wow, Like I I like I
Speaker 1: dabble in it just with like chat, GPT and stuff
Speaker 1: like that. But like, I don't know how they're getting
Speaker 1: voiceover stuff done. I don't know how they're getting film
Speaker 1: work done. I don't know what apps are you using
Speaker 1: to create that? And that's amazing.
Speaker 2: I mean it's uh, it's.
Speaker 1: Scary too, because, like we've talked about before, if you
Speaker 1: wanted to pretend to be the dictator of another country
Speaker 1: and say I'm bomming you, right, I don't know how
Speaker 1: to say if that's not real or not fire off
Speaker 1: the weapons. Yeah, I mean, dude, it's it causes a
Speaker 1: lot of anxiety.
Speaker 2: And but in general, the future has always caused anxiety, sure,
Speaker 2: because all technology seems like the devil's magic, no matter
Speaker 2: at what point in time you are. And you know
Speaker 2: what I'm saying. I mean, imagine showing someone in the
Speaker 2: early nineteen hundred's moving film, right, jeez, you know what
Speaker 2: I'm saying, Oh my god, wait, how did you capture
Speaker 2: that imagery? What has happened, like, imagine the mind's being doing.
Speaker 1: They're like when electricity was put in the White House
Speaker 1: for the first time and the PRESIDENTI are like, Jesus,
Speaker 1: what is that?
Speaker 2: What is this devil?
Speaker 1: A switch and the lights come on?
Speaker 2: No, you think about how long history is and electricity
Speaker 2: is what two hundred years old that we've harnessed it?
Speaker 1: Crazy? Wow? And now there's Wi Fi and fiber cables
Speaker 1: and satellites and undergrounded or that.
Speaker 2: Bro. There is information flying through the air in front
Speaker 2: of your eyeballs right now that you don't even realize.
Speaker 2: And we don't know who killed JFK.
Speaker 1: Nope, still don't know. All right, Coming up next in
Speaker 1: the Hollywood Shuffle, let's turn our attention to simpler times.
Speaker 1: Our guy skin Weight is known throughout country music as
Speaker 1: being a huge ambassador for it all, and coming up next,
Speaker 1: his guy Blake Shelton, has hit a milestone. We'll discuss
Speaker 1: it through a rock lens. Huge Man on the Eagle,
Speaker 1: don't go anywhere. That's next.