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<v Speaker 1>Boogo bankin track.

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<v Speaker 2>Yeah. Another edition of things skin is traffic. Thank you Shackleford.

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<v Speaker 2>All right, yesterday we were talking about the use of

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<v Speaker 2>AI to recreate a nostalgic thing. So in this case,

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<v Speaker 2>NBC on their NBA coverage is going to use the

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<v Speaker 2>voice of a guy. I believe his name was Jim

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<v Speaker 2>Fagan and he did all the vo stuff for the

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<v Speaker 2>NBC NBA coverage in the nineties. So when they had

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<v Speaker 2>that big John Tesh song called round Ball Rock or

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<v Speaker 2>whatever the hell that thing was called, he would be

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<v Speaker 2>the vo guy. So if you were, you know, like

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<v Speaker 2>me in your twenties and the nineties, and you're watching

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<v Speaker 2>the NBA on NBC and you saw Michael Jordan promo,

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<v Speaker 2>you heard his voice. So since NBA is going back

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<v Speaker 2>on NBC, Jim Fagan had passed away. So they reached

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<v Speaker 2>out to a sam and said we want to use

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<v Speaker 2>AI to recreate his voice to do promos. And the

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<v Speaker 2>family said, all right, we love money. And so they

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<v Speaker 2>did a poll on the athletic The people that responded

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<v Speaker 2>what percent They had two categories, one was lazy and cheap,

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<v Speaker 2>the other one was harmless and cool. What percentage of

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<v Speaker 2>people responding to this poll for NBC's use of artificial intelligence,

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<v Speaker 2>said that this was quote unquote lazy and cheap.

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<v Speaker 1>Eighty to accuse myself, I do know the answer, Okay, I.

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<v Speaker 2>Do think more people said that, but I'll do seventy

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<v Speaker 2>eighty three percent. Okay. Now let me ask you this, though,

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<v Speaker 2>if your options were good or bad, do you think

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<v Speaker 2>the same number of people would respond. Do you think

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<v Speaker 2>people just love the idea of saying that it was

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<v Speaker 2>lazy and cheap. I don't think they put a lot

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<v Speaker 2>of fun into it. And everyone's like, man, I don't

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<v Speaker 2>want them coming at from my job.

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<v Speaker 1>I'm gonna criticize this.

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<v Speaker 2>I get it.

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<v Speaker 1>I am. I've just started dabbling in AI and I

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<v Speaker 1>dig it. And I gave you an example. I used

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<v Speaker 1>AI to make a graphic of our show, and for

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<v Speaker 1>the most part, it's like, all right, this is great. Like,

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<v Speaker 1>we hire an artist, local artist named Mick who's incredible

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<v Speaker 1>and he's done a ton of work for us over

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<v Speaker 1>the last few years. But it's very expensive because he's

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<v Speaker 1>very talented. I can't afford to do that every single time.

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<v Speaker 1>So I was like, great, if I need to, you know,

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<v Speaker 1>do a quick graphic. But I did catch some flagpor it?

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<v Speaker 1>People like, oh, I see you, dude, you're taking jobs

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<v Speaker 1>away from I go. Dude, nobody's paid local artists more

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<v Speaker 1>than me for radio artwork.

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<v Speaker 2>The second that you post, I'm like, anyone that works

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<v Speaker 2>in any creative feel is like, yeah, some a bit.

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<v Speaker 1>I know, but dude, no one else is paying these

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<v Speaker 1>guys like me.

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<v Speaker 2>Yeah.

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<v Speaker 1>So I'm like, I don't I don't know what to

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<v Speaker 1>tell you.

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<v Speaker 2>Yeah, it's it's it's just it's these are the moments.

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<v Speaker 1>Yeah, like these happen.

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<v Speaker 2>So you do a thing, most people aren't going to

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<v Speaker 2>know anything, and then the people that are creatives are

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<v Speaker 2>gonna be very upset by it, and they're gonna jump

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<v Speaker 2>into the comments, and then there's a whole other firestorm

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<v Speaker 2>that breaks.

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<v Speaker 1>I'll give you an example, another example. A friend of

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<v Speaker 1>ours and I'll show it to you. During the commercial

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<v Speaker 1>break sent me it looks like the most beautiful advertisement

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<v Speaker 1>I've ever seen, Like a television commercial for a product

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<v Speaker 1>with a celebrity endorser in it, and it looks real

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<v Speaker 1>Like I was watching it going, wow, how did you

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<v Speaker 1>get that celebrity on that to go shoot that? It's

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<v Speaker 1>all AI like, I can't it's it. I'm like, you know,

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<v Speaker 1>and they were just doing it just for fun and

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<v Speaker 1>to you know, to get in the door with a client.

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<v Speaker 1>But I was like, wow, Like I I like I

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<v Speaker 1>dabble in it just with like chat, GPT and stuff

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<v Speaker 1>like that. But like, I don't know how they're getting

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<v Speaker 1>voiceover stuff done. I don't know how they're getting film

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<v Speaker 1>work done. I don't know what apps are you using

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<v Speaker 1>to create that? And that's amazing.

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<v Speaker 2>I mean it's uh, it's.

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<v Speaker 1>Scary too, because, like we've talked about before, if you

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<v Speaker 1>wanted to pretend to be the dictator of another country

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<v Speaker 1>and say I'm bomming you, right, I don't know how

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<v Speaker 1>to say if that's not real or not fire off

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<v Speaker 1>the weapons. Yeah, I mean, dude, it's it causes a

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<v Speaker 1>lot of anxiety.

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<v Speaker 2>And but in general, the future has always caused anxiety, sure,

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<v Speaker 2>because all technology seems like the devil's magic, no matter

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<v Speaker 2>at what point in time you are. And you know

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<v Speaker 2>what I'm saying. I mean, imagine showing someone in the

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<v Speaker 2>early nineteen hundred's moving film, right, jeez, you know what

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<v Speaker 2>I'm saying, Oh my god, wait, how did you capture

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<v Speaker 2>that imagery? What has happened, like, imagine the mind's being doing.

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<v Speaker 1>They're like when electricity was put in the White House

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<v Speaker 1>for the first time and the PRESIDENTI are like, Jesus,

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<v Speaker 1>what is that?

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<v Speaker 2>What is this devil?

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<v Speaker 1>A switch and the lights come on?

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<v Speaker 2>No, you think about how long history is and electricity

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<v Speaker 2>is what two hundred years old that we've harnessed it?

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<v Speaker 1>Crazy? Wow? And now there's Wi Fi and fiber cables

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<v Speaker 1>and satellites and undergrounded or that.

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<v Speaker 2>Bro. There is information flying through the air in front

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<v Speaker 2>of your eyeballs right now that you don't even realize.

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<v Speaker 2>And we don't know who killed JFK.

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<v Speaker 1>Nope, still don't know. All right, Coming up next in

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<v Speaker 1>the Hollywood Shuffle, let's turn our attention to simpler times.

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<v Speaker 1>Our guy skin Weight is known throughout country music as

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<v Speaker 1>being a huge ambassador for it all, and coming up next,

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<v Speaker 1>his guy Blake Shelton, has hit a milestone. We'll discuss

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<v Speaker 1>it through a rock lens. Huge Man on the Eagle,

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<v Speaker 1>don't go anywhere. That's next.