Speaker 1: And if you could start to integrate the utility value
of AI into your business day, all of a sudden
it opens up and frees you in phenomenal ways, for example,
also having time to think about how to grow your
company in a better way. Right, it takes away some
of those monotonous tasks. I think it will also alter
I'm sure you agree. I'm curious what you think carry
it's going to alter the job landscape in the future.
Speaker 2: You are listening to Carrie Leutz's Financial Survival Network, where
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Speaker 3: And welcome.
Speaker 4: You are listening to and watching the Financial Survival Network.
I'm your host, Carrie Lutz. Well, that is the buzzword.
I mean, that is the biggest trend taking place now.
If you don't understand that, you will very shortly because
everything is going to change the way you do things,
the way you work. If you work at all in
the next eighteen months, you will not recognize where the
world is heading. You think it's happening, now, it's going
to happen so much faster because the pace of change
and acceptance is accelerating almost beyond our or your ability
as a human to comprehend and to actually see it.
And we've got an expert on the topic with us,
Mark Beckman. Mark, it's great to have you on the show.
You've got a book out some future day. You've written
a number of books, professor at NYU. We're really thrilled to.
Speaker 3: Have you on the show.
Speaker 4: So AI, I guess we should just start with a
definition of it, because I think Mark, that the definition
of AI has changed greatly over the years. We used
to call the emergence of AI big data, but we're
so past big data now.
Speaker 3: How would you define AI?
Speaker 1: Well, first, Kerry, thank you so much for having me
on your show. It's really great to meet you. It
seems like we have a lot in common, so that's cool.
I think that in rather than using like tech terms
and complicated definitions, what I'd like to do is speak
in plain English. And today there are really two great
ways that artificial intelligence can be used for people to
improve their career, improve their families and improve their communities.
The first part of AI is generative AI, where artificial
intelligence can be used effectively to create new content. So
think in terms of if you or anybody in your
audio wants to create a movie, create a beautiful visual
photorealistic image, write a song, write a speech. That's generative AI,
and it's really simple. People can text in what they're
looking to accomplish. For example, you know, I want to
create a gorgeous photograph in the spirit of Steven Spielberg
that features Kerrie and his Number one show, and then
AI will kick it off. It's just a simple text prompt.
That's the first piece. The second piece is really where
you started. Kerry like AI is so strong today in
many ways strongest as it relates to data analytics. It's
unlike anything before. But don't think in terms of hard
data for the people who are listening. Think in terms
of easy data where it can make your life easier.
So think in terms of if you want to compare
it to documents, if you want to take a look
at the contents of a transcript, if you want to
see the best way to sell a particular item, and
look at consumer purchasing habits. Artificial intelligence can be used
to basically scour that data and provide the user with
an output that's applicable in real time.
Speaker 4: Okay, so, and it's the usefulness of this, right, I
look at it. I use it all the time now,
show notes for my interviews. I will use it to
generate the questions. When I'm dealing with corporate clients. I
will take their latest press release and then tell me
have it, summarize it, tell me what the pertinent parts
are the most important, and questions to ask in a
potential interview. And then once we've done the interview, I'll
have the AI transcribe it and then create show notes
from that and YouTube summaries and all that. The usefulness
of it, I look at it. It makes me like
ten x to one hundred x more effect than I
would be without it.
Speaker 3: For sure.
Speaker 1: There are several efficiencies that come into play through the
use of artificial intelligence, Kerry. When I talk about efficiencies,
I focus in on two areas. Number One, money, Suddenly
things could become a lot less expensive. So if you
want to use artificial intelligence to shoot an ad campaign,
to create a set design, to create original packaging design,
no longer do you need to hire that slick advertising
agency for a quarter of a million dollars. It really
does create amazing value for the user, and it's not
complicated to do. The other thing, as you're talking about
is time efficiency. So there are so many tasks that
all of us have in a day, and if you
could start to integrate the utility value of AI into
your business day, all of a sudden, it opens up
and frees you in phenomenal ways. For example, also having
time to think about how to grow your company in
a better way. Right, it takes away some of those
monotonous tasks. I think it will also alter I'm sure
you agree. I'm curious what you think carry it's going
to alter the job landscape in the future, Oh for sure,
for sure.
Speaker 3: Yeah.
Speaker 4: That concept though, of being able to become more effective
in everything you do. I find that so intriguing because
we all have our blocks.
Speaker 3: We all have.
Speaker 4: Things that you know that you've been programmed in, you're disorganized,
your procrastinator, all these things with AI, all those blocks
for me, Mark or God.
Speaker 3: Yeah, I totally agree.
Speaker 1: In my book, it's called, as you mentioned, some future day,
how AI is going to change everything I take it's
really built Kerry for like the beginner audience, those people
who are intellectual and curious. But I take them through
so many business sectors and show them if they're in
the creative industries like art, music, entertainment, if they're in finance,
which I know a lot of your audience is focused on,
if they're in military and they're thinking about new war
tools that they could use, like drones. In every chapter
of my book, I break down for the user what
kinds of tools they could use today. They literally list
all of the different tools that they could access today,
different apps, different brand names, etc. And how they want
to use it to improve or enhance let's say careers,
and those efficiencies are unlocked in a matter of moments
and it's easy to do. You had mentioned at the
opening of the show that I teach at NYU, which
is true and I'm proud of that. I was able
to have an entire class who is at the NBA level.
They don't have experience with regards to design. They were
able to use some of the tools that I provided
for them. They're all listed in the book to create
new logos, new brand names, primary and secondary packaging for
different items, cosmetics and even a whiskey and then to
stand up an ad campaign and they did it literally
in a matter of days. So this is a crew,
a class with no experience. They had zero experience. Somebody
like you who's using it already, you know you could
probably unlock the value in just a matter of minutes.
Speaker 4: Yeah, well, I'm going to get the book because the
tools are coming out faster than I can keep up
with them. And like you were talking about not your
class being MBAs and not design people, I'm kind of
the same way recovering attorney more into the written word
than the visuals, and the ability to be able to
just do these things for me as being a very
kind of not lateral thinker, but a thinker, not a
creative type, really opens up unlocks new realms.
Speaker 3: That's totally right. It's pretty exciting also.
Speaker 1: And the other thing that we're seeing is value creation
and industries where dreamers can take advantage now and stand
up new businesses through the use of AI. So in
the book, I even look at like the medical industry
and highlight some of the advances that are coming in
another area that we never thought would be disrupted, would
be thinking in terms of doctors right where now we
can have a quicker and better diagnose of diagnosis of
disease with a tool like Google's aiming, we can have
recommendations from metahuman trained specialists in real time. We could
get on telemed and get a real answer from a
doctor that you'd like to meet with visa vai. I
know that sounds a little haunting and spooky, but they
do have the data and the information, and that could
eventually go all the way through I think the next
level where if it's you know, an illness that requires
some sort of a medication or a prescription, those medications
will be accessed quickly through the meta human doctor and
then it just delivered to your home.
Speaker 4: Hey, the ability to really put every single medication that
you're taking all right and come up with every potential
side effect, and you know, it could potentially save lives.
One thing I'm concerned about though, is, you know, with
the ability to view everybody's bio online and they take
it with criminals and then you get the minority report
pre crime situation where I think we're going to reach
the point where AI will just know if you're going
to be a criminal or not now whether it can
do anything to stop it, to help you avoid that fate.
Speaker 3: But we're coming to, aren't we.
Speaker 1: Mark, I don't know, Kerry, like I hope that humanity
is better than creating like a thought police scenario. That's
definitely scary, but you know, I'm not sure. I think predicted.
The predictive nature of AI is real. One way that
we see that over and over again is with facial recognition.
Kerrie in communist China right now, they boast having the
strongest facial recognition software on the planet, and it's slowly
moving over to places like you know, where you are
in Florida, the Miami Police Department is quietly using facial
recognition software, and where I am in New York City
the same thing. So yeah, predictive, the predictive nature of AI,
coupled with your background and who you are, it might
become a little minority report. I hope the thought police
don't come.
Speaker 4: Yeah, it is kind of frightening. God, do you remember
that show that was on TV as this is really
the last real drama TV show I ever watched, called
Person of Interest?
Speaker 3: I do that was a great, a great show actually,
and it was really ahead of its time by a
little bit, wasn't it entirely? Entirely?
Speaker 1: But this is where, like you had mentioned before, like
were you hinted towards it? Artificial intelligence is a tool, right.
AI isn't going to destroy the world. Humans destroy the world.
Speaker 3: You might not. We don't need much help on that count,
that is for sure.
Speaker 1: But like, look, guns don't shoot on their own, and
AI isn't going to launch a nuclear weapon without humans
controlling it. Algebra is not what we need to fear.
It's humans. So yes, granted, AI is going to stand
up in ways that are movie like with robots and
you know, new types of weapons and new types of
security system.
Speaker 3: Yes, for sure.
Speaker 1: AI is going to be the underpinning in every aspect
of society, for sure. But humans need to get grip
of themselves right now. Make sure that if they use this,
they use it responsibly, just the way that we would
apply to our own children.
Speaker 4: I couldn't agree with you more. But the potential for
the benefits of it, you know, you combine that. So
one of the concept we talked about initially was combining
AI and crypto, and they just naturally fit together because
that ability with the blockchain to really you know, immutability
of the blockchain combined with AI, it's really going to
bring out changes.
Speaker 1: Yeah, that's for sure, and I'm pretty bullish about it.
President Trump's new executive order surrounding both artificial and intelligence
and cryptocurrency sends a signal to the marketplace.
Speaker 3: Predictably, these two.
Speaker 1: New emerging technologies can become the biggest percentage growth categories
across all business sectors over the next four to five years.
Percentage growth, right, I think that's fair assumption. He's going
to really unlock American ingenuity. I know on Friday of
this week he has a round table surrounding cryptocurrency happening
in Washington, d C. But there's no doubt about it.
AI and cryptocurrency are connected, and you know, hopefully what
President Trump and his team are planning to do is
to put the United States back at the front, you know,
back at the forefront with both technologies where we can
attract investment dollars, reattract some of the best talent on
the market, and unlock American ingenuity to stand up new
businesses and tons of growth.
Speaker 4: Yeah, don't you find it interesting? The guy is seventy
eight years old. All right, I'm sixty seven. I'm a techee.
I always have been my whole life. But he hasn't
been a techie per se. But you know, he's always
been open to new technologies to make money on. And
he's now leading the world in crypto giblie.
Speaker 1: Right, that's for sure, Kerry.
Speaker 3: But I believe it.
Speaker 1: I mean, if you think about it, the first campaign
in twenty fifteen, he was groundbreaking through the use of technology.
I talk about this actually in my book as well,
where he leveraged So he was really truly the first
presidential candidate to leverage social media to the extent that
he did. And you know, one might argue, actually, I'm
really curious what you think carry I argue in my
book that at that moment in time, President Trump transformed
the way we as people take in content. He allowed
for us to become accustomed to and actually enjoy soundbites
of information visa vs. Social media, And since then everything
is gone, not just in politics, but everything has gone
that way. So I'm curious, do you would you give
him the credit? Or it's problematic, right, Like it's I mean,
he's he's transformed to the way we communicate.
Speaker 4: Genius marketer, and being a marketer, you're always seizing on
new ways and new techniques to get your message out there.
I would say that the twenty sixteen campaign was as
consequential as the nineteen sixty Nixon Kennedy campaign, which really
was the first campaign that relied heavily on.
Speaker 3: Television mass media. Maybe like the.
Speaker 4: Roosevelt first campaign with the radio. You know, it is transitional,
and that twenty sixteen campaign was transitional, But the twenty
twenty four campaign even more so than the twenty sixteen campaign.
Speaker 1: Yeah, I agree. I couldn't agree with you more. And
what I talk about in the book is this iron triangle.
I talk about this in business a lot, where the
Iron triangle consists of three emerging technologies Artificial intelligence, crypto, currency,
and social media.
Speaker 3: But what's their value? Right?
Speaker 1: So when you start to think about applying that to
your career or your business, the AI allows for content generation, right,
you could stand up a new business, visuals, digital assets, etc.
On the crypto side, you're giving the new business the
ability to be paid and to pay in real time
and the way that one might want to on a
global scale. And finally, on the social media piece. You're
permitted now to market or promote this new business in
ways that allow for you to compete with the legacy businesses.
So going back to I call it the age of imagination.
Think in terms of the creatives that want to use
artificial intelligence for you to create a new fashion brand,
create a new movie, a new book, a new song.
All of a sudden, when they couple that with superior
promotional work on social media at a right an advertising
industry and beyond, it could be pretty powerful.
Speaker 4: Oh it's we're in a new world here. There's no
tech is about it. Hey, when you're when you're looking
at like somebody a student comes to you and says,
you know, I'm not sure what to do. I'm not
sure how to position myself for the future and what
I should be looking at.
Speaker 3: What do you tell that person, Mark, Yeah, that's a
great question.
Speaker 1: Oh, technology is the under paying all of gen a
minie leather bills. It permeates every of computer science and
engineering think in terms of marketing and content creation, gaming
and beyond. So for me, I think America will really
take a step forward if that next generation gets involved
at the core engineering. I think withiny engineering, it provides
American businesses with long term think about the guts. Like
Amazon really started because their infrastructure on the tech side
was superior.
Speaker 3: To start, it wasn't really about a book company.
Speaker 1: It was really the infrastructure that Bezo's created. And I'd
love to see Americans in college get into the engineering
side of technology to stand up superior products that regardless
of whether they're in fashion or sports, entertainment or beyond,
it's the infrastructure of those products that can outlast the
competition worldwide.
Speaker 4: Yeah, all right, well, this is all fascinating. We're definitely
going to have you on again. You kind of remind me.
I'm trying to remember the name of.
Speaker 3: The book.
Speaker 4: From way back when I can't remember it now. It
was a seminal book on vision future casting. The book
goes back to like the sixties or seventies, but it
kind of reminds me of that, so I'll think of it.
It was like a book that everybody read at the time,
and you know, everything in it was wrong, but it
made you look at the future and think about how
things are going to be different. You know, if we
were having a conversation and we were both surfs on
the farm in the sixteen hundreds or the fourteen hundreds.
In Europe during the before the Renaissance, we wouldn't really
have any question because every day was just like the
day before, and tomorrow was going to be more of
the same. And yeah, you had seasons and you had
harvests and all that, but life was always the same.
We're at the point now where every day is going
to be different than the day before, and that's a
good thing.
Speaker 3: Yeah. Anyway, Hey, just tell us where we find your work.
How we thank you, thank you so much.
Speaker 1: So. The book is some future today how AI is
going to change everything. It's available on Amazon, Barnes and Noble,
target every major bookseller, and if people want to find
me on social media, it's at Mark Beckman m A
R C B E C K m A N at
Mark Beckman and.
Speaker 4: We can find it wherever fine books used to be sold. Hey,
if you've got a question from Mark or myself, shoot
me an email Klatcarrie LUTs dot com and we'll have
a link to the book and mark site in the
show notes. This interview on Financial Survival Network dot com.
What we Ask is a sign up free, free newsletter
like over seventy thousand. I think we're up to seventy
five thousand of your fellow FSN community members have mark
great having you on the show. We will definitely talk
to you again soon.
Speaker 1: Carriie, thank you so much. It's really a pleasure meeting
you truly.
Speaker 2: Likewise, thanks for listening to Carrie Leutz's Financial Survival Network.
Your solution to today's trying times. For the latest, go
to Financial Survivalnetwork dot com. Financial Survival Network now more
than ever,