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Speaker 1: And if you could start to integrate the utility value

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of AI into your business day, all of a sudden

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it opens up and frees you in phenomenal ways, for example,

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also having time to think about how to grow your

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company in a better way. Right, it takes away some

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of those monotonous tasks. I think it will also alter

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I'm sure you agree. I'm curious what you think carry

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it's going to alter the job landscape in the future.

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Speaker 2: You are listening to Carrie Leutz's Financial Survival Network, where

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you get valuable information you just can't find anywhere else

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to thrive in today's trying times. You need the Financial

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Survival Network now more than ever. Go to Financial Survivalnetwork

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dot com and get your free newsletter and gift. Financial

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Survival Network now more than ever.

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Speaker 3: And welcome.

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Speaker 4: You are listening to and watching the Financial Survival Network.

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I'm your host, Carrie Lutz. Well, that is the buzzword.

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I mean, that is the biggest trend taking place now.

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If you don't understand that, you will very shortly because

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everything is going to change the way you do things,

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the way you work. If you work at all in

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the next eighteen months, you will not recognize where the

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world is heading. You think it's happening, now, it's going

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to happen so much faster because the pace of change

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and acceptance is accelerating almost beyond our or your ability

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as a human to comprehend and to actually see it.

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And we've got an expert on the topic with us,

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Mark Beckman. Mark, it's great to have you on the show.

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You've got a book out some future day. You've written

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a number of books, professor at NYU. We're really thrilled to.

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Speaker 3: Have you on the show.

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Speaker 4: So AI, I guess we should just start with a

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definition of it, because I think Mark, that the definition

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of AI has changed greatly over the years. We used

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to call the emergence of AI big data, but we're

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so past big data now.

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Speaker 3: How would you define AI?

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Speaker 1: Well, first, Kerry, thank you so much for having me

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on your show. It's really great to meet you. It

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seems like we have a lot in common, so that's cool.

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I think that in rather than using like tech terms

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and complicated definitions, what I'd like to do is speak

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in plain English. And today there are really two great

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ways that artificial intelligence can be used for people to

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improve their career, improve their families and improve their communities.

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The first part of AI is generative AI, where artificial

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intelligence can be used effectively to create new content. So

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think in terms of if you or anybody in your

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audio wants to create a movie, create a beautiful visual

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photorealistic image, write a song, write a speech. That's generative AI,

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and it's really simple. People can text in what they're

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looking to accomplish. For example, you know, I want to

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create a gorgeous photograph in the spirit of Steven Spielberg

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that features Kerrie and his Number one show, and then

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AI will kick it off. It's just a simple text prompt.

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That's the first piece. The second piece is really where

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you started. Kerry like AI is so strong today in

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many ways strongest as it relates to data analytics. It's

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unlike anything before. But don't think in terms of hard

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data for the people who are listening. Think in terms

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of easy data where it can make your life easier.

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So think in terms of if you want to compare

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it to documents, if you want to take a look

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at the contents of a transcript, if you want to

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see the best way to sell a particular item, and

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look at consumer purchasing habits. Artificial intelligence can be used

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to basically scour that data and provide the user with

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an output that's applicable in real time.

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Speaker 4: Okay, so, and it's the usefulness of this, right, I

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look at it. I use it all the time now,

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show notes for my interviews. I will use it to

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generate the questions. When I'm dealing with corporate clients. I

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will take their latest press release and then tell me

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have it, summarize it, tell me what the pertinent parts

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are the most important, and questions to ask in a

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potential interview. And then once we've done the interview, I'll

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have the AI transcribe it and then create show notes

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from that and YouTube summaries and all that. The usefulness

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of it, I look at it. It makes me like

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ten x to one hundred x more effect than I

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would be without it.

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Speaker 3: For sure.

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Speaker 1: There are several efficiencies that come into play through the

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use of artificial intelligence, Kerry. When I talk about efficiencies,

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I focus in on two areas. Number One, money, Suddenly

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things could become a lot less expensive. So if you

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want to use artificial intelligence to shoot an ad campaign,

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to create a set design, to create original packaging design,

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no longer do you need to hire that slick advertising

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agency for a quarter of a million dollars. It really

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does create amazing value for the user, and it's not

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complicated to do. The other thing, as you're talking about

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is time efficiency. So there are so many tasks that

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all of us have in a day, and if you

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could start to integrate the utility value of AI into

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your business day, all of a sudden, it opens up

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and frees you in phenomenal ways. For example, also having

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time to think about how to grow your company in

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a better way. Right, it takes away some of those

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monotonous tasks. I think it will also alter I'm sure

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you agree. I'm curious what you think carry it's going

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to alter the job landscape in the future, Oh for sure,

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for sure.

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Speaker 3: Yeah.

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Speaker 4: That concept though, of being able to become more effective

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in everything you do. I find that so intriguing because

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we all have our blocks.

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Speaker 3: We all have.

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Speaker 4: Things that you know that you've been programmed in, you're disorganized,

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your procrastinator, all these things with AI, all those blocks

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for me, Mark or God.

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Speaker 3: Yeah, I totally agree.

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Speaker 1: In my book, it's called, as you mentioned, some future day,

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how AI is going to change everything I take it's

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really built Kerry for like the beginner audience, those people

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who are intellectual and curious. But I take them through

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so many business sectors and show them if they're in

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the creative industries like art, music, entertainment, if they're in finance,

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which I know a lot of your audience is focused on,

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if they're in military and they're thinking about new war

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tools that they could use, like drones. In every chapter

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of my book, I break down for the user what

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kinds of tools they could use today. They literally list

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all of the different tools that they could access today,

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different apps, different brand names, etc. And how they want

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to use it to improve or enhance let's say careers,

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and those efficiencies are unlocked in a matter of moments

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and it's easy to do. You had mentioned at the

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opening of the show that I teach at NYU, which

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is true and I'm proud of that. I was able

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to have an entire class who is at the NBA level.

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They don't have experience with regards to design. They were

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able to use some of the tools that I provided

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for them. They're all listed in the book to create

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new logos, new brand names, primary and secondary packaging for

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different items, cosmetics and even a whiskey and then to

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stand up an ad campaign and they did it literally

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in a matter of days. So this is a crew,

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a class with no experience. They had zero experience. Somebody

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like you who's using it already, you know you could

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probably unlock the value in just a matter of minutes.

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Speaker 4: Yeah, well, I'm going to get the book because the

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tools are coming out faster than I can keep up

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with them. And like you were talking about not your

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class being MBAs and not design people, I'm kind of

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the same way recovering attorney more into the written word

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than the visuals, and the ability to be able to

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just do these things for me as being a very

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kind of not lateral thinker, but a thinker, not a

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creative type, really opens up unlocks new realms.

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Speaker 3: That's totally right. It's pretty exciting also.

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Speaker 1: And the other thing that we're seeing is value creation

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and industries where dreamers can take advantage now and stand

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up new businesses through the use of AI. So in

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the book, I even look at like the medical industry

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and highlight some of the advances that are coming in

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another area that we never thought would be disrupted, would

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be thinking in terms of doctors right where now we

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can have a quicker and better diagnose of diagnosis of

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disease with a tool like Google's aiming, we can have

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recommendations from metahuman trained specialists in real time. We could

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get on telemed and get a real answer from a

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doctor that you'd like to meet with visa vai. I

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know that sounds a little haunting and spooky, but they

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do have the data and the information, and that could

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eventually go all the way through I think the next

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level where if it's you know, an illness that requires

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some sort of a medication or a prescription, those medications

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will be accessed quickly through the meta human doctor and

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then it just delivered to your home.

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Speaker 4: Hey, the ability to really put every single medication that

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you're taking all right and come up with every potential

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side effect, and you know, it could potentially save lives.

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One thing I'm concerned about though, is, you know, with

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the ability to view everybody's bio online and they take

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it with criminals and then you get the minority report

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pre crime situation where I think we're going to reach

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the point where AI will just know if you're going

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to be a criminal or not now whether it can

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do anything to stop it, to help you avoid that fate.

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Speaker 3: But we're coming to, aren't we.

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Speaker 1: Mark, I don't know, Kerry, like I hope that humanity

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is better than creating like a thought police scenario. That's

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definitely scary, but you know, I'm not sure. I think predicted.

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The predictive nature of AI is real. One way that

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we see that over and over again is with facial recognition.

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Kerrie in communist China right now, they boast having the

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strongest facial recognition software on the planet, and it's slowly

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moving over to places like you know, where you are

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in Florida, the Miami Police Department is quietly using facial

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recognition software, and where I am in New York City

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the same thing. So yeah, predictive, the predictive nature of AI,

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coupled with your background and who you are, it might

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become a little minority report. I hope the thought police

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don't come.

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Speaker 4: Yeah, it is kind of frightening. God, do you remember

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that show that was on TV as this is really

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the last real drama TV show I ever watched, called

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Person of Interest?

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Speaker 3: I do that was a great, a great show actually,

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and it was really ahead of its time by a

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little bit, wasn't it entirely? Entirely?

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Speaker 1: But this is where, like you had mentioned before, like

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were you hinted towards it? Artificial intelligence is a tool, right.

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AI isn't going to destroy the world. Humans destroy the world.

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Speaker 3: You might not. We don't need much help on that count,

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that is for sure.

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Speaker 1: But like, look, guns don't shoot on their own, and

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AI isn't going to launch a nuclear weapon without humans

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controlling it. Algebra is not what we need to fear.

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It's humans. So yes, granted, AI is going to stand

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up in ways that are movie like with robots and

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you know, new types of weapons and new types of

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security system.

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Speaker 3: Yes, for sure.

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Speaker 1: AI is going to be the underpinning in every aspect

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of society, for sure. But humans need to get grip

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of themselves right now. Make sure that if they use this,

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they use it responsibly, just the way that we would

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apply to our own children.

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Speaker 4: I couldn't agree with you more. But the potential for

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the benefits of it, you know, you combine that. So

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one of the concept we talked about initially was combining

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AI and crypto, and they just naturally fit together because

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that ability with the blockchain to really you know, immutability

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of the blockchain combined with AI, it's really going to

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bring out changes.

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Speaker 1: Yeah, that's for sure, and I'm pretty bullish about it.

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President Trump's new executive order surrounding both artificial and intelligence

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and cryptocurrency sends a signal to the marketplace.

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Speaker 3: Predictably, these two.

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Speaker 1: New emerging technologies can become the biggest percentage growth categories

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across all business sectors over the next four to five years.

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Percentage growth, right, I think that's fair assumption. He's going

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to really unlock American ingenuity. I know on Friday of

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this week he has a round table surrounding cryptocurrency happening

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in Washington, d C. But there's no doubt about it.

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AI and cryptocurrency are connected, and you know, hopefully what

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President Trump and his team are planning to do is

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to put the United States back at the front, you know,

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back at the forefront with both technologies where we can

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attract investment dollars, reattract some of the best talent on

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the market, and unlock American ingenuity to stand up new

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businesses and tons of growth.

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Speaker 4: Yeah, don't you find it interesting? The guy is seventy

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eight years old. All right, I'm sixty seven. I'm a techee.

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I always have been my whole life. But he hasn't

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been a techie per se. But you know, he's always

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been open to new technologies to make money on. And

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he's now leading the world in crypto giblie.

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Speaker 1: Right, that's for sure, Kerry.

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Speaker 3: But I believe it.

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Speaker 1: I mean, if you think about it, the first campaign

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in twenty fifteen, he was groundbreaking through the use of technology.

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I talk about this actually in my book as well,

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where he leveraged So he was really truly the first

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presidential candidate to leverage social media to the extent that

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he did. And you know, one might argue, actually, I'm

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really curious what you think carry I argue in my

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book that at that moment in time, President Trump transformed

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the way we as people take in content. He allowed

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for us to become accustomed to and actually enjoy soundbites

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of information visa vs. Social media, And since then everything

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is gone, not just in politics, but everything has gone

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that way. So I'm curious, do you would you give

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him the credit? Or it's problematic, right, Like it's I mean,

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he's he's transformed to the way we communicate.

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Speaker 4: Genius marketer, and being a marketer, you're always seizing on

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new ways and new techniques to get your message out there.

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I would say that the twenty sixteen campaign was as

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consequential as the nineteen sixty Nixon Kennedy campaign, which really

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was the first campaign that relied heavily on.

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Speaker 3: Television mass media. Maybe like the.

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Speaker 4: Roosevelt first campaign with the radio. You know, it is transitional,

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and that twenty sixteen campaign was transitional, But the twenty

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twenty four campaign even more so than the twenty sixteen campaign.

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Speaker 1: Yeah, I agree. I couldn't agree with you more. And

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what I talk about in the book is this iron triangle.

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I talk about this in business a lot, where the

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Iron triangle consists of three emerging technologies Artificial intelligence, crypto, currency,

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and social media.

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Speaker 3: But what's their value? Right?

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Speaker 1: So when you start to think about applying that to

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your career or your business, the AI allows for content generation, right,

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you could stand up a new business, visuals, digital assets, etc.

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On the crypto side, you're giving the new business the

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ability to be paid and to pay in real time

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and the way that one might want to on a

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global scale. And finally, on the social media piece. You're

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permitted now to market or promote this new business in

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ways that allow for you to compete with the legacy businesses.

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So going back to I call it the age of imagination.

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Think in terms of the creatives that want to use

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artificial intelligence for you to create a new fashion brand,

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create a new movie, a new book, a new song.

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All of a sudden, when they couple that with superior

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promotional work on social media at a right an advertising

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industry and beyond, it could be pretty powerful.

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Speaker 4: Oh it's we're in a new world here. There's no

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tech is about it. Hey, when you're when you're looking

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at like somebody a student comes to you and says,

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you know, I'm not sure what to do. I'm not

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sure how to position myself for the future and what

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I should be looking at.

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Speaker 3: What do you tell that person, Mark, Yeah, that's a

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great question.

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Speaker 1: Oh, technology is the under paying all of gen a

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minie leather bills. It permeates every of computer science and

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engineering think in terms of marketing and content creation, gaming

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and beyond. So for me, I think America will really

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take a step forward if that next generation gets involved

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at the core engineering. I think withiny engineering, it provides

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American businesses with long term think about the guts. Like

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Amazon really started because their infrastructure on the tech side

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was superior.

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Speaker 3: To start, it wasn't really about a book company.

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Speaker 1: It was really the infrastructure that Bezo's created. And I'd

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love to see Americans in college get into the engineering

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side of technology to stand up superior products that regardless

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of whether they're in fashion or sports, entertainment or beyond,

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it's the infrastructure of those products that can outlast the

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competition worldwide.

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Speaker 4: Yeah, all right, well, this is all fascinating. We're definitely

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going to have you on again. You kind of remind me.

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I'm trying to remember the name of.

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Speaker 3: The book.

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Speaker 4: From way back when I can't remember it now. It

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was a seminal book on vision future casting. The book

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goes back to like the sixties or seventies, but it

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kind of reminds me of that, so I'll think of it.

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It was like a book that everybody read at the time,

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and you know, everything in it was wrong, but it

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made you look at the future and think about how

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things are going to be different. You know, if we

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were having a conversation and we were both surfs on

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the farm in the sixteen hundreds or the fourteen hundreds.

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In Europe during the before the Renaissance, we wouldn't really

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have any question because every day was just like the

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day before, and tomorrow was going to be more of

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the same. And yeah, you had seasons and you had

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harvests and all that, but life was always the same.

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We're at the point now where every day is going

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to be different than the day before, and that's a

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good thing.

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Speaker 3: Yeah. Anyway, Hey, just tell us where we find your work.

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How we thank you, thank you so much.

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Speaker 1: So. The book is some future today how AI is

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going to change everything. It's available on Amazon, Barnes and Noble,

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target every major bookseller, and if people want to find

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me on social media, it's at Mark Beckman m A

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R C B E C K m A N at

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Mark Beckman and.

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Speaker 4: We can find it wherever fine books used to be sold. Hey,

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if you've got a question from Mark or myself, shoot

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me an email Klatcarrie LUTs dot com and we'll have

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a link to the book and mark site in the

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show notes. This interview on Financial Survival Network dot com.

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What we Ask is a sign up free, free newsletter

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00:21:41,119 --> 00:21:43,839
like over seventy thousand. I think we're up to seventy

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00:21:43,839 --> 00:21:48,839
five thousand of your fellow FSN community members have mark

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00:21:49,000 --> 00:21:51,000
great having you on the show. We will definitely talk

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00:21:51,039 --> 00:21:51,759
to you again soon.

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Speaker 1: Carriie, thank you so much. It's really a pleasure meeting

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you truly.

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Speaker 2: Likewise, thanks for listening to Carrie Leutz's Financial Survival Network.

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Your solution to today's trying times. For the latest, go

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00:22:04,160 --> 00:22:10,039
to Financial Survivalnetwork dot com. Financial Survival Network now more

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