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Speaker 1: This is Beer in Front, part of the Odd Pods

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Media Network and the Beer Media Group. Sometimes the Beer

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in front of you is the best one yet. I'll

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talk to people around the beer world and get their

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stories all about beer. That's Beer in Front and it's

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coming up now. Welcome to episode two hundred and twenty

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five of Beer in Front. I'm your host, Dave's Alatoris

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and Beer in Front is a proud odd Pods Media

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Network member and charter member of the Beer Media Group. Today,

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I'm going to do something a little different. This is

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going to be another non alcoholic beer show. I sat

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down with Tyler for a Reduca holic. He has a

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great website if you're looking to find breweries that have

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NA options out there. We talked about the NA industry.

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I also made a mocktail and I did a video

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of it and I put it out the other day,

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so I'm going to put the audio portion of that

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on here. I made a mocktail using stuff from Go

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Brewing and also later in the show, Hop Butcher here

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in Chicago, they just released a brand new Hopwater. It

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came out on Wednesday, the eleventh. I'm having it now.

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So this episode, that's why it's out a little late.

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I wanted to have this new one from Hop Butcher

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as I had Tyler on so it all fit in nicely.

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So stay tuned for all of that in Beer and

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beverage news. This Friday the thirteenth to ten o'clock in

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the morning Central Time. You can get tickets. It's to Paebab.

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Go to fobab dot com for more information. It's gonna

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be November twenty second and twenty third here in Chicago.

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I went last year. It was amazing. There's over three

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hundred different barrel aged beers out there, ciders, meads, Perry's,

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you name it, they have it. It's all phenomenal. They're

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gonna have bourbon samples from Bardstown. They're gonna have different

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spaces with like lighter loggers and non alcoholic options if

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you're into that. But definitely check out fau Bab. Get

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your tickets this Friday the thirteenth. Also coming up in November,

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you need to book your tickets to Chicago. The Chicago

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Cider Cup is happening November seventh and eighth at Aris

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Brewery and Cider House in Chicago, right on Irving Park,

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about a block away from the Expressway. This looks really cool.

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I'm excited about this, so you gotta check this out

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the Chicago Cider Cup. Hopefully I'm gonna talk to these

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people before the Cider Cup learn a little bit more

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about this. But if you listen to the show for

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a long time, you know I'm a big fan of

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ciders as well. So if you're in the city, you

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can check out Chicagosidercup dot com if you're in the

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New York City area. Sunday, September twenty ninth, Third Place

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Bar and Alphabet City Beer Company they're hosting the inaugural

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Octoberfest AF It's going to be between two and five

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at Alphabet City Beer Company in the East Village. This

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looks really cool. They're gonna have a selection of at

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least ten non alcoholic craft beers featuring different like Octoberfest

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and autumnal beer options. If you're new to the NAC

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or you're a season na beer person, there's gonna be

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something there for everyone. They're gonna have sausage and pretzels

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from Sigmund's Pretzels. So this looks really cool. Tickets are

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thirty bucks. You get two drinks, a gift bag, full

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of swag and goodies and then I guess there is

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a private area to mingle. So this looks really cool

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getting ready for sober October. So I wish I was

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in New York City on September twenty ninth. But if

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you're in New York, definitely check out Alphabet City Beer

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Company in Third Place Bar for their Octoberfest. Af all right,

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welcome back. Reduce a Holic is the website to check

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out if you're looking to find a non alcoholic brewery

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in the United States. Founder Tyler set this up and

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it's got everything on there. I should have stayed in school.

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I could have done something like this, but Tyler took

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care of it. It's a great website. Tyler, thanks so

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much for coming on tonight, sir.

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Speaker 2: Thanks Dave. I'm happy to be here. I've enjoyed a

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lot of your podcasts lately. Oh, thank you.

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Speaker 1: What got you started with Reduce a Holic the website?

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Speaker 2: Yeah, I mean, I've been into na beer for a

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little while up until recently, I drank. I just actually

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hit one year without drinking. Okay, cool, but it was

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about two two and a half of years ago. I

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was kind of sitting there like, I kind of wish

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I could just go out and find an NA beer.

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And at that point, Athletic I think, had a finder

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and a few others did, so they started kind of

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just tracking the industry, you know, like I think, was

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it twenty twenty one, Bootstrap Brewing in Colorado had an NA,

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Tommy Knocker Brewing in Colorado had an NA. And then

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I heard about what happened in Minnesota where they have

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tons of breweries. So I kind of thought, you know,

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I should track this, I should follow it, and I

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kind of just started listing them down in my head,

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and one they had turned into a spreadsheet and then

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turned into a Google doc and turned into a map.

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Yeah and yeah. Along the West started realizing there's many

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different ways to make beer and on and on, and

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I just tried to write it down.

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Speaker 1: How many breweries currently have their own non alcoholic beer

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right now?

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Speaker 2: Two hundred plus, Okay, So I track it as in

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like if a brewery has multiple tap rooms, they're in

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my all the tap rooms that serve the n air

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in my list, all right, So it's a little hard

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to track, but I think I was approaching three hundred

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plus last time. There's some to delete and given them multiples.

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It's probably two hundred with their own.

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Speaker 1: And then Yeah, I mean that's awesome because I know

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here we have go brewing. I know we've talked on

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Instagram chat about them before. So it's nice to see

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that many, you know out there. I mean, you think

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of athletics like the Big Dog that you could get

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that everywhere in a couple other national brand you can

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maybe pick up at Target or a place like that.

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But it's good to see that many breweries that are

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out there putting out some great ana stuff.

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Speaker 2: Yeah. Yeah, exploring, that's been a lot of fun.

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Speaker 1: In like Geary area, you're from the Denver area. How

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many any breweries are around there?

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Speaker 2: Unfortunately, disappointingly very few. Okay, I've heard there's a lot

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of hot Water. I personally have not been to many.

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I've had I think three of them. Denver Beer Co

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introduced one, caled Arms has one Loane Tree, a couple others.

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Ten to fifteen have Hopwaters okay, and not to mention

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hop Lark if you ever had that. They're out older

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and they're so good, but brewer wise, it's limited. I

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think footstraps stopped for whatever reasons. Tommy Knocker, I would

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have called them almost a pioneer in the industry. They've

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had an NA beer since I started drinking Ana at

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one point to add multiple on draft, and they're one

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of the earliest users of I think Bruvo, which is

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gaining a lot of traction recognition lately as the Shoots

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has rolled out their technology. Groovey has been at least

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one of Grooviy's is promoted, and Rationale have been talking

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about them too. But outside of that, it's it's limited,

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and I think it's it's a bit of a fear

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in the industry. I don't know. Oscar Blues has had

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one often on their main brewery, but they don't promote it,

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and I think they're just piloting it.

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Speaker 1: I mean, I know I've seen some breweries here, you know,

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dip their toes in the water with the hop water,

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if you will, but nothing as far as like in

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any beer. And I remember, I don't know if you've

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talked to them too, but the Gentleman at momentum and

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they were saying, like they have a project that you know,

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I'm sure there'd be some cost involved, but that would

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probably be cheaper than have an existing brewery, you know,

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start their own NA line. So yeah, you would think

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there'd be more, especially in the robust Denver area coming

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out with something.

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Speaker 2: Yeah, there's a one in Central Colorado and Buena Vista

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well known. They're launching a pilot at Great American Beer Festival,

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So I'm very excited about that. But yeah, exactly what

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you're saying. And I appreciate what Lars for Momentum said

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on both of your podcasts, and I think also on

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John's two's delved into how he wants to help other

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birds because it might not be as daunting a process

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as a lot of people think it is.

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Speaker 1: Yeah, because I know, going to Go, you know, I

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went there last year and you know, saw like their

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setup and everything where you know, I don't know, if

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you know, a little small independent brewery can probably take

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on something like that. So something from Lars and Momentum

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that might be more cost effective to at least give

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it a try and have one handle if you will

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for an Ana Ber.

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Speaker 2: Yeah, and I think you've touched on that. I mean

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I touch on this a lot. Is the it's this

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I think it's around the safety thing. I mean, if

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you look at Go, I think one thing they're proud

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about Athletic too, actually is they brew on standard equipment,

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so they have their method. I have my insights and guesses,

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but I'm not gonna guess because if I guess right,

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you trade for prietary. But basically there's a lot of

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things you can manipulate yeast temperature, grain bills, grain types,

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et cetera. And they do that on existing equipment. The

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differences in both Go and Athletic you have gigantic tunnel.

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Bastardizer's right, and I think Joe was on somebody's podcast

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saying those things like a million dollars. I mean they're

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obviously going national, international and through the three tier distribution system, right,

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and uh, I think momentum is is too. But I

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think for a smaller brewery, I think what's missing is

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that they can replicate that whole process and then keep

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the pH low like below four I'd say below four

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point two for sure, and then refrigerate it, keep the

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cold chain, and keep a separate, very clean draft line,

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which to be honest, these brewers should be doing anyway. Yeah,

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and they can have an on premise NA without that

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much complexity. They have to be a little bit more

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diligent and change the method. And I know some people

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might disagree with me, but there are quite a few

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doing that right now. It's when you get in which

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when you lose control of the distribution, then it becomes

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a lot more complicated.

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Speaker 1: Right Yeah, you know, And I don't know, like for

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a smaller, independent, you know, mom and pop brewery, if

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you will, I don't know if the you know, they'd

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be able to can and distribute, but yeah, at least

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like one tap handle and you could rotate that, you know,

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throughout the year, have an October Fest, have an ipa,

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have a stout, you know, do something different. I think

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that would be beneficial, you know, for everybody. The brewery

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would get more customers in some people don't want to

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go to, you know, a brewery if they're not drinking

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for whatever reason. So offering an option you could then

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sell food, you could do you know, merch whatever.

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Speaker 2: Yep, And yeah, I agree with you, and I think

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that's the part that's missing, and I think it's going

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to come. I mean, I don't like, you know, the

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Bruce Association put out a lot of safety stuff on it,

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but it kind of focused on the bigger breweries, the

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three tier distributed stuff and the little ones they can.

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I mean, I look at two Phrays in Pennsylvania and

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like they were on the us NA podcast a couple

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of weeks ago, and I've talked to them a lot,

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and they use all their normal equipment. They have a

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kind of an innovative way of pasteurizing because they're using

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a specially yeast. But they've had real big success because

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they actively promote it. And you look at the breweries

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in Minnesota that actively promote it, they're doing well. It

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varies by method, you know, like if you're in Minnesota,

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you can just send your beer to ABB Technology. They'll

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remove the alcohol and send it back to you. But

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like a tiny brewer in Seattle, Figurehead Brewing, they've been

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making their own anem A beer. He's blogged the whole

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discovery process on his website. It's a really interesting story

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an old roop kit to small scale brewer equipment to

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one on draft. At pretty much any given time, you've.

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Speaker 1: Had a lot more any beers than I have. Do

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you have any particular favorites or is there like a

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go to that's always in your fridge.

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Speaker 2: That's tricky, I mean, you know, like when you're drinking

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real beer, like alcoholic beer, you always have like a

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New Belgium or Sierra Nevada. Especially when I started drinking,

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it was New Belgium, right, So for me, Athletic is

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always there. I've loved Athletic. They're the ones who I've

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first sipped and said wow. Go. Brewing is similar. I

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have a couple of layers in my fridge and I

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always almost always do Groovy. I really appreciate their golden,

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so I'm looking for a solid, crisp golden. It's there,

237
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but I like to explore. So I'm drinking the new

238
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mass Gang uh Sera Bacita, which I think is brewed

239
00:14:12,679 --> 00:14:17,240
with bendescill and bottle stop in Chicago. Okay, I know

240
00:14:17,320 --> 00:14:20,120
she had some inputs into that. I love mask Gang stuff.

241
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I got to visit Pilot in Chicago years out of

242
00:14:23,720 --> 00:14:26,039
Chicago is also pretty good if you haven't had them.

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Speaker 1: Yeah, that was really good.

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Speaker 2: Yeah. Other words, I just I kinda I try new

245
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things and then I try to you know, since I

246
00:14:33,919 --> 00:14:36,720
completely quit drinking, the budgets a little bigger to you know,

247
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buy the five dollars all boys, since I'm not buying

248
00:14:39,519 --> 00:14:41,080
seven dollars pints at the brewers anymore?

249
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Speaker 1: Do you see And like some of the people that

250
00:14:43,480 --> 00:14:46,960
I talked to, like outside of the podcast, I don't

251
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know if it's a stigma, and maybe you could explain more,

252
00:14:50,320 --> 00:14:52,960
but I think and it's not just with the any

253
00:14:53,000 --> 00:14:57,720
beers with that, any whiskeys or so if you will.

254
00:14:58,399 --> 00:15:01,919
The mindset is it is cost the same as the

255
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regular version. If I'm going to spend ten dollars, I'm

256
00:15:06,679 --> 00:15:09,519
a six pack. If you will, I want something with

257
00:15:09,600 --> 00:15:12,679
liqu with booze, or if I'm going to spend thirty

258
00:15:12,759 --> 00:15:16,960
dollars on a bottle of bourbon, I want the alcohol.

259
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Do you see that in your travels?

260
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Speaker 2: All the time? All the time. I still get it.

261
00:15:21,720 --> 00:15:23,480
I still get it from friends, I still get it

262
00:15:23,480 --> 00:15:25,360
from people. I talk to people who are like, oh,

263
00:15:25,360 --> 00:15:27,399
we drink Athletic because of you, or we drink Go

264
00:15:27,559 --> 00:15:29,639
because of you. A lot of them still ask me

265
00:15:29,679 --> 00:15:31,440
why is at the same price and it's going to

266
00:15:31,519 --> 00:15:33,360
sell better if it drops and I go first thing,

267
00:15:33,399 --> 00:15:35,320
you go, No, that doesn't make any sense, Like why

268
00:15:35,320 --> 00:15:38,919
would you take a product that is literally the same

269
00:15:39,279 --> 00:15:42,440
and more? You know, I wrote a blog on my

270
00:15:42,480 --> 00:15:45,080
website a while back about why it's expensive, and I

271
00:15:45,080 --> 00:15:48,159
went through each type of process that Anna Beer has

272
00:15:48,200 --> 00:15:51,000
made and added it's the same thing. The only thing

273
00:15:51,000 --> 00:15:54,639
you might save on is grains if you're lowering the

274
00:15:54,639 --> 00:15:56,919
grain bill, but that's going to be well offset by

275
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pasteurization and you know other things. And not to mention

276
00:16:02,120 --> 00:16:05,919
a completely different set of labor that than your brewers

277
00:16:05,960 --> 00:16:09,159
are used to. The fermentation process might be seven days

278
00:16:09,200 --> 00:16:12,360
instead of fourteen. That's goodd right, but you might have

279
00:16:12,480 --> 00:16:15,279
to do three different things in that seven days, so

280
00:16:15,360 --> 00:16:18,759
your standard operator seizu're completely flipped on its head.

281
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Speaker 1: So yeah, and everything else is the same, the labor

282
00:16:21,960 --> 00:16:24,480
to put it out, the cost of the cans or

283
00:16:24,720 --> 00:16:28,200
bottles if it's the whiskey, if you will, the distribution,

284
00:16:28,879 --> 00:16:32,240
everything is the same as regular. So yeah, it kind

285
00:16:32,240 --> 00:16:35,960
of makes sense that it should be the same price.

286
00:16:36,000 --> 00:16:38,279
But yeah, I still hear people like, now, you know,

287
00:16:38,279 --> 00:16:40,600
if I'm going to spend ten dollars, I want something

288
00:16:41,279 --> 00:16:43,159
with liquor in it or booze in it.

289
00:16:43,759 --> 00:16:45,799
Speaker 2: Yeah, I mean, the only way would lower and price

290
00:16:45,840 --> 00:16:48,480
would be the lag with alcohol a tax, right, Yeah,

291
00:16:48,639 --> 00:16:51,840
but that's offset by the extra safety costs.

292
00:16:51,919 --> 00:16:56,120
Speaker 1: Are you big into like the non alcoholic wines and

293
00:16:56,159 --> 00:17:00,519
whiskeys and other things like the cocktail. I know I

294
00:17:00,559 --> 00:17:04,279
had the Phone Grony not that long ago, and I

295
00:17:04,359 --> 00:17:05,720
thought that was spectacular.

296
00:17:06,279 --> 00:17:11,680
Speaker 2: Yeah, I think, what is the same, Saintstiser, I believe, so, yeah,

297
00:17:11,799 --> 00:17:14,759
that one's that one's really good. I don't as much

298
00:17:14,799 --> 00:17:19,319
as I should, Okay, I really like Thompson and Scott's

299
00:17:19,400 --> 00:17:23,319
Naughty dark Red or it's a little all expensive. I

300
00:17:23,400 --> 00:17:25,480
usually get some of that or some of the Groovy

301
00:17:25,799 --> 00:17:30,519
Soungria or dry red Blend Groovy. One thing I legitimately

302
00:17:30,519 --> 00:17:34,720
appreciate about Groovy is they engage with customers and they

303
00:17:34,759 --> 00:17:39,480
take feedback. Right. So when they when I first drank Groovy,

304
00:17:39,480 --> 00:17:42,079
I wasn't super impressed. I thought they're pale. It was great,

305
00:17:42,119 --> 00:17:45,160
but I thought their IPA was missing everything. Now their

306
00:17:45,240 --> 00:17:48,720
juicy I p A and the red can is it's good. Okay,

307
00:17:48,920 --> 00:17:51,240
it has a QR code on it you can scan

308
00:17:51,720 --> 00:17:54,240
go back. So they also have a dry red wine,

309
00:17:54,279 --> 00:17:57,000
which is my go to because it's in small can,

310
00:17:57,119 --> 00:17:59,559
single serve can. You don't have to worry about refrigerating

311
00:17:59,559 --> 00:18:03,240
after and they're on a version five of that, so

312
00:18:03,279 --> 00:18:06,319
it's my go to. I don't have the same palette whiskeys.

313
00:18:07,599 --> 00:18:12,279
The only one is what NKD. I do like them naked,

314
00:18:13,400 --> 00:18:17,359
they're they're solid whiskey, but I like the ones that

315
00:18:17,440 --> 00:18:20,440
don't try to be whiskeys, but they kind of taste

316
00:18:20,519 --> 00:18:23,720
like it. So like wilderdon Earthen. Some people disagree with me.

317
00:18:23,880 --> 00:18:31,079
Tennyson and Pathfinder. So Pathfinders like a hemp paste, okay, yeah,

318
00:18:31,119 --> 00:18:34,160
and Tennyson is a black ginger. I can drink either

319
00:18:34,160 --> 00:18:35,839
of those on the rocks or one of my my

320
00:18:35,920 --> 00:18:38,400
favorite things. And somebody else kind of coined the coined

321
00:18:38,400 --> 00:18:41,119
the name before me. It's a tendy finder. You mix

322
00:18:41,319 --> 00:18:44,000
one shot Tennis and one shot Pathfinder, put it on

323
00:18:44,160 --> 00:18:47,599
the rocks and yeah, that's a good one. Yeah. It

324
00:18:47,720 --> 00:18:50,359
was a yeah, third place bar in New York. I

325
00:18:50,400 --> 00:18:53,680
think she's the one coined that one. Yeah.

326
00:18:53,720 --> 00:18:56,160
Speaker 1: I had one of the whiskeys and I don't remember

327
00:18:56,200 --> 00:18:58,079
the name of it. And I was actually at a

328
00:18:58,119 --> 00:19:00,599
grocery store and they were, you know, doing sample So

329
00:19:00,640 --> 00:19:04,000
I'm like, oh, perfect, I'd like to try this, and

330
00:19:04,039 --> 00:19:05,720
she's like, well, I have to give you a mixer.

331
00:19:05,799 --> 00:19:08,839
I'm like, no, can I just it's not alcoholic, So

332
00:19:08,920 --> 00:19:11,680
can I just taste it on its own? She's like, no,

333
00:19:11,799 --> 00:19:14,160
I have to pour it in ginger ale. So she

334
00:19:14,240 --> 00:19:16,680
gave me like a little shot glass, so you didn't

335
00:19:16,680 --> 00:19:19,720
get much. But that didn't do a lot for me.

336
00:19:19,880 --> 00:19:22,759
So I'm like, we'll pass and do some research on

337
00:19:22,759 --> 00:19:23,200
my own.

338
00:19:23,960 --> 00:19:26,920
Speaker 2: I mean, the thing is with these nonalcoholic ones, the

339
00:19:26,920 --> 00:19:29,039
ones that stand on their own are the ones that

340
00:19:29,119 --> 00:19:31,960
don't try to imitate. Outside of some of the tequilas,

341
00:19:32,000 --> 00:19:35,880
I think Naked apparently seems to be on something. I'm

342
00:19:35,920 --> 00:19:37,880
not out there, jan and I've I've heard good things,

343
00:19:39,200 --> 00:19:43,519
But what I appreciate is the non alcoholic cocktail scene.

344
00:19:43,599 --> 00:19:46,319
I mean, you have these non alcoholic bars or even

345
00:19:46,440 --> 00:19:48,759
just really good menus at some of these higher end

346
00:19:48,799 --> 00:19:52,759
bars where real mixologists make drinks, and some of those

347
00:19:52,799 --> 00:19:55,880
are absolutely incredible, and I feel if you took that

348
00:19:56,119 --> 00:19:58,359
spirit mimic out of it to be an incredible cocktail

349
00:19:58,359 --> 00:20:02,079
with that spirit does add value in it. Cocktail they do,

350
00:20:02,279 --> 00:20:05,960
but straight on the rocks spirits not so much.

351
00:20:06,160 --> 00:20:10,279
Speaker 1: Yeah, And normally, like if I have bourbon, I'm just

352
00:20:10,400 --> 00:20:12,400
on the rocks guy. So that's why I wanted to

353
00:20:12,480 --> 00:20:14,759
just to try it. On its own, just to kind

354
00:20:14,759 --> 00:20:16,839
of get a, you know, feel for what this tastes like.

355
00:20:17,000 --> 00:20:19,759
But yeah, so I don't know, I'll I'll do some

356
00:20:19,799 --> 00:20:22,880
research and maybe pick something up down the road.

357
00:20:22,480 --> 00:20:26,279
Speaker 2: Try try naked. Okay, it's not perfect, it's not there,

358
00:20:26,359 --> 00:20:28,599
it's not completely there. I don't know if you'll ever

359
00:20:28,680 --> 00:20:32,680
get there, but it's it's very good. Uh. And sometimes

360
00:20:32,759 --> 00:20:34,599
I add a little bit of all the bitters to it.

361
00:20:34,640 --> 00:20:37,119
I don't know if you've seen those. They're amazing alcohol

362
00:20:37,160 --> 00:20:40,599
free bitters. Okay, completely alcohol free bitters, and you just

363
00:20:40,640 --> 00:20:43,440
add a few drops of that. Yeah, I went through

364
00:20:43,440 --> 00:20:47,880
that bottle of that quite fast to mix it with anything. Actually.

365
00:20:48,279 --> 00:20:51,480
Speaker 1: So, now have you seen in your travels? I mean,

366
00:20:52,000 --> 00:20:54,440
we're recording this at the end of August, where it's

367
00:20:54,880 --> 00:20:59,039
ninety something here in Chicago, but we're getting close to fall.

368
00:20:59,359 --> 00:21:03,559
Are there any like October fests? Have you seen in

369
00:21:03,599 --> 00:21:07,200
the NA world or any like fall? Do they have

370
00:21:07,279 --> 00:21:12,359
any like? I mean it's cider, but you know, do

371
00:21:12,400 --> 00:21:16,960
they have like the good carbonated cider in an NA version?

372
00:21:17,720 --> 00:21:22,240
Speaker 2: Yes? All both of those. Okay, so ciders just north

373
00:21:22,279 --> 00:21:25,640
of you, Milk and Honeysider out of Minnesota, not Gonna

374
00:21:26,000 --> 00:21:28,759
Wear in Minnesota. They partner with AAV Technology and they

375
00:21:28,759 --> 00:21:31,480
have an alcohol removed version of it, and I've heard

376
00:21:31,640 --> 00:21:33,680
very good things. Unfortunately, last time I was there, I

377
00:21:33,720 --> 00:21:39,160
couldn't get my hands on it. And then Two Town

378
00:21:39,279 --> 00:21:43,119
Cider out of the Oregon they have two now okay,

379
00:21:43,160 --> 00:21:47,079
if not three, and they are really good and it's

380
00:21:47,119 --> 00:21:50,559
not some sider alternative. It's a sider without Paul removed.

381
00:21:51,400 --> 00:21:58,240
And then Beagle Puss Brewing they have done a dry

382
00:21:58,359 --> 00:22:02,799
hopped sider. It's a little different than an alcohol remove sider,

383
00:22:02,839 --> 00:22:04,880
but it's also a lot different than a juice sider,

384
00:22:04,920 --> 00:22:09,119
and I really like it. So those are my three siders. Uh.

385
00:22:09,200 --> 00:22:10,960
I've heard of one or two others, but the names

386
00:22:11,039 --> 00:22:16,519
can't I can't remember. On October Fest go, of course,

387
00:22:17,640 --> 00:22:21,240
there's already out Athletic. It's not online yet, but it's

388
00:22:21,359 --> 00:22:23,920
pretty much every Whole Foods and all those cross country.

389
00:22:23,920 --> 00:22:25,799
I already got my one of my six backs. I'm

390
00:22:25,839 --> 00:22:28,720
sure i'll get more. I know Athletic does a pumpkin

391
00:22:28,799 --> 00:22:33,920
based one. Two Bravus has an october Fest that I

392
00:22:33,960 --> 00:22:36,200
don't think I've tried, but I've heard good things and

393
00:22:36,319 --> 00:22:38,640
I would trust Bravos on the darker side of beers

394
00:22:38,680 --> 00:22:44,759
for sure. I don't know anybody. Oh Atmos Atmos out

395
00:22:44,759 --> 00:22:47,640
of Idaho, Okay. They have a mars In as well,

396
00:22:48,240 --> 00:22:50,559
and they know what they're doing. I mean a Sawtooth

397
00:22:50,640 --> 00:22:55,240
Brewings and a line and uh really genuine, the genuine guys.

398
00:22:55,440 --> 00:22:59,759
I've met Hat Beer with Paul the founder, and they

399
00:22:59,799 --> 00:23:02,680
know doing them. They were also one of the earliest.

400
00:23:03,119 --> 00:23:06,440
They launched in late twenty twenty. I think on the

401
00:23:06,599 --> 00:23:09,839
brand Ethos and then switch to app most not long later.

402
00:23:10,519 --> 00:23:13,200
Speaker 1: Looking at like the website and down the road, do

403
00:23:13,279 --> 00:23:17,000
you envision like an app with this where do you

404
00:23:17,039 --> 00:23:20,480
see reduce soholic? Say in five years?

405
00:23:21,720 --> 00:23:24,359
Speaker 2: A couple of things. I would love to be working

406
00:23:24,720 --> 00:23:27,680
hands on with breweries, using the data, using the insights

407
00:23:27,720 --> 00:23:31,119
I get both from the map and from just following

408
00:23:31,119 --> 00:23:34,319
breweries on social media and seeing which ones do well

409
00:23:34,319 --> 00:23:36,839
with their NAS, which ones they don't. So I'd love

410
00:23:36,920 --> 00:23:39,119
to convince more breweries to make an NA. I mean,

411
00:23:39,160 --> 00:23:41,000
you cannot imagine how many brewers I've talked to a

412
00:23:41,039 --> 00:23:43,319
go oh you need like two million dollars alcohol removal

413
00:23:43,319 --> 00:23:48,359
machine or I've had so many tellme athletic uses reverse

414
00:23:48,400 --> 00:23:51,400
osmosis or distillation to create their beer. I'm like, that's

415
00:23:51,440 --> 00:23:54,240
the number one athletics things that they don't since very clear,

416
00:23:54,319 --> 00:23:56,880
the lack of information, And I'd love to play a

417
00:23:56,960 --> 00:23:59,400
role in that part, you know, I kind of I

418
00:23:59,480 --> 00:24:01,799
kind of in the United States, where we hit the

419
00:24:01,960 --> 00:24:04,839
European ten percent, maybe more, maybe a little less. I mean,

420
00:24:04,880 --> 00:24:08,599
we know, politics, you know, whatever around. I mean, we're

421
00:24:08,640 --> 00:24:10,680
shooting a bud light cans last year, you know, yeah,

422
00:24:11,400 --> 00:24:13,519
you never know, something might stop us from getting that ten.

423
00:24:13,839 --> 00:24:16,640
But you know where it's like it still mimics the

424
00:24:16,720 --> 00:24:20,359
craft beer scene where the small towns in Colorado have

425
00:24:20,480 --> 00:24:22,480
their craft burris and a couple of them make their

426
00:24:22,480 --> 00:24:25,400
own nas and then they all sell each other's nas

427
00:24:25,400 --> 00:24:28,119
for the ones who don't. And I would love help

428
00:24:28,160 --> 00:24:31,240
facilitate that and at the same time educate the customers

429
00:24:31,279 --> 00:24:35,519
to support the brands, learn about it, and be able

430
00:24:35,519 --> 00:24:37,720
to also kind of say, oh, I rank this beer

431
00:24:37,799 --> 00:24:40,839
is really good. Oh it's produced by vacuum distillation. That's good.

432
00:24:41,240 --> 00:24:44,279
Oh it's perversd by membrane filtration. Oh it's you know,

433
00:24:44,640 --> 00:24:50,440
reduced just without any form of removal at all. And yeah,

434
00:24:50,519 --> 00:24:53,279
so kind of just an educational site and a resource,

435
00:24:53,519 --> 00:24:55,920
a little consulting. I've been playing with ideas. I mean

436
00:24:55,960 --> 00:24:59,559
I obviously started with other ideas and those didn't pan out, but.

437
00:24:59,559 --> 00:25:02,279
Speaker 1: Yeah, you know, and it's I think it's cool too,

438
00:25:02,359 --> 00:25:05,839
because you know, everybody is so hyper local when it

439
00:25:05,920 --> 00:25:09,440
comes to beer. So I think your website is a

440
00:25:09,440 --> 00:25:13,480
great resource if somebody's traveling, Okay, hey I'm going to

441
00:25:14,279 --> 00:25:16,799
you know such and such place, let me check and

442
00:25:16,839 --> 00:25:19,920
see what's here. If there's a great local option, I

443
00:25:19,960 --> 00:25:23,599
think people would rather go do that than just go

444
00:25:23,720 --> 00:25:25,680
to wherever and picked up an athletic.

445
00:25:26,200 --> 00:25:28,319
Speaker 2: Yeah, it's same. And I don't get me wrong. I mean,

446
00:25:28,359 --> 00:25:30,319
I love athletics just like I love New Belgium, and

447
00:25:30,720 --> 00:25:33,279
I'm happy to see him at restaurants. But if I'm

448
00:25:33,279 --> 00:25:34,720
going to a place, even though I'm going out to

449
00:25:34,720 --> 00:25:38,279
my local breweries, they all have athletic or groovy or whatever,

450
00:25:38,839 --> 00:25:40,599
and it makes me happy if I have to go

451
00:25:40,680 --> 00:25:43,559
there for some other thing, but I want to go

452
00:25:43,599 --> 00:25:45,599
there to drink their beer. Yeah, and I know a

453
00:25:45,599 --> 00:25:47,680
lot of people to do. I mean, I know one

454
00:25:47,720 --> 00:25:49,559
guy out of Utah would use my app every time

455
00:25:49,640 --> 00:25:52,480
he takes a road trip. I told remember I mentioned

456
00:25:52,559 --> 00:25:56,079
Imagination Brewing, and all of a sudden I get a

457
00:25:56,119 --> 00:25:59,920
message and he goes, oh, I'm slightly changing my northern

458
00:26:00,119 --> 00:26:02,559
road trips summer. Next thing I know, he's posting about

459
00:26:02,559 --> 00:26:06,119
Imagination Brewing and same with Figurehead and Seattle too, and

460
00:26:06,720 --> 00:26:11,119
you know, yeah, I mean we just we can't lose

461
00:26:11,160 --> 00:26:13,440
that what we have in the US. Yeah.

462
00:26:13,480 --> 00:26:17,400
Speaker 1: So, I mean I still think of like the non

463
00:26:17,440 --> 00:26:22,519
alcoholic beer scene. It's almost still in its infancy where

464
00:26:23,599 --> 00:26:26,680
I'm hoping, like you mentioned earlier, like we get to

465
00:26:26,720 --> 00:26:29,359
this ten percent like you see in Germany and other

466
00:26:29,440 --> 00:26:32,759
parts of Europe. I think it's gonna get there. It's

467
00:26:32,759 --> 00:26:35,880
probably not gonna happen overnight. It's gonna take a while.

468
00:26:36,039 --> 00:26:39,440
I mean, I think the younger generation. I'm fifty seven.

469
00:26:40,119 --> 00:26:44,759
The younger generation is, you know, they think differently about alcohol.

470
00:26:44,799 --> 00:26:47,240
So I think more and more people they want to

471
00:26:47,279 --> 00:26:49,559
go out and have a good time. They don't want

472
00:26:49,720 --> 00:26:53,400
to drink. They don't want to be a fan ass

473
00:26:53,559 --> 00:26:55,640
like I am and have the beer belly and all

474
00:26:55,720 --> 00:27:00,599
of that. So I do see this growing. I just

475
00:27:00,680 --> 00:27:03,839
hope it's you know, it doesn't take a generation for

476
00:27:03,960 --> 00:27:04,559
it to happen.

477
00:27:05,279 --> 00:27:08,480
Speaker 2: Yeah, same. I mean, the acceleration in the past three

478
00:27:08,640 --> 00:27:11,160
four years has been amazing and I hope it continues.

479
00:27:11,519 --> 00:27:13,640
And I think the way for it can you continue,

480
00:27:13,680 --> 00:27:17,200
will be educating the smaller breweries and giving them resources

481
00:27:17,880 --> 00:27:22,519
and making sure they're doing it right. And I think, yeah,

482
00:27:22,559 --> 00:27:24,960
I'd like to play a role in that. Yeah, I know,

483
00:27:25,400 --> 00:27:27,319
I know, like Lars is out there already, and I

484
00:27:27,400 --> 00:27:32,119
don't know if you know Kevin Barnes as well, formerly

485
00:27:32,160 --> 00:27:35,200
with Two Roots. Okay, there are very few Two Roots

486
00:27:35,240 --> 00:27:37,359
cans hanging around. I still have a couple. I found

487
00:27:37,400 --> 00:27:39,440
a couple more in the back of my brother's fridge.

488
00:27:40,720 --> 00:27:44,240
But he's also Beagle Plus Brewing as well, all right, so,

489
00:27:44,440 --> 00:27:47,559
and then he was with another one that shut down,

490
00:27:47,599 --> 00:27:54,039
but that was for different reasons. He's also providing consulting services,

491
00:27:54,079 --> 00:27:56,519
so he's another person for breweries to reach out to

492
00:27:56,799 --> 00:28:00,680
work with. And I know he's also launched a low

493
00:28:00,720 --> 00:28:03,519
alcohol one, like a three percent one. So I know

494
00:28:05,119 --> 00:28:09,200
there's Dad Strength Brewing, which was on the USFNA podcast recently,

495
00:28:09,599 --> 00:28:12,799
is called Starts an A and it's out of Aurora.

496
00:28:12,920 --> 00:28:14,240
I'll have to get back to you. In the name

497
00:28:14,240 --> 00:28:16,640
of reason it just slipped my mind. But I also

498
00:28:16,640 --> 00:28:18,559
think that three percent of beers have a role to play.

499
00:28:19,119 --> 00:28:20,920
Not as the old style you would go to the

500
00:28:20,960 --> 00:28:22,759
grocery store and get a three point two because it's

501
00:28:22,759 --> 00:28:24,720
the only thing that's sold it and tasted like water

502
00:28:24,759 --> 00:28:27,160
down beer, but beer.

503
00:28:27,519 --> 00:28:29,799
Speaker 1: Yeah, Like, I mean, one of my favorite styles, and

504
00:28:30,119 --> 00:28:33,319
hardly anyone makes it as an English mild where it

505
00:28:33,359 --> 00:28:36,160
is in that range. You could have one at lunch

506
00:28:36,200 --> 00:28:37,160
and be fine.

507
00:28:37,759 --> 00:28:40,000
Speaker 2: Yep, yep. And that's the other thing about ana is

508
00:28:40,039 --> 00:28:42,400
you can have one and lunch and be fine. Yeah.

509
00:28:42,640 --> 00:28:44,599
Speaker 1: I put one in my lunch bag to work about

510
00:28:44,599 --> 00:28:47,119
a year ago, and everyone's kind of looking at me.

511
00:28:47,160 --> 00:28:48,920
I'm like, it's not alcoholic. I'm good.

512
00:28:49,200 --> 00:28:51,839
Speaker 2: Yeah. Yeah, I mean even if you have one beer lunch,

513
00:28:51,880 --> 00:28:53,319
you come back and you just don't work the same

514
00:28:53,400 --> 00:28:55,440
for the next two hours and defending up that work.

515
00:28:55,680 --> 00:28:56,759
Speaker 1: Yeah.

516
00:28:57,000 --> 00:28:58,720
Speaker 2: So yeah, that's another benefit for sure.

517
00:28:59,119 --> 00:29:01,640
Speaker 1: Well, once again, you guys have to check out reduce

518
00:29:01,759 --> 00:29:05,519
aholic dot com. I'll include the link in the show notes.

519
00:29:05,880 --> 00:29:08,119
Anywhere in the country you are, you can find a

520
00:29:08,160 --> 00:29:13,160
spot that's making great non alcoholic beer. Hopefully we keep

521
00:29:13,279 --> 00:29:18,079
adding more as we talk and the market grows for this.

522
00:29:18,599 --> 00:29:23,119
I see a lot like out west, like California looks

523
00:29:23,200 --> 00:29:26,680
really good. The Midwest and east, the middle of the country.

524
00:29:26,720 --> 00:29:28,200
We still need to work on a bit here.

525
00:29:29,039 --> 00:29:33,759
Speaker 2: Yep. Yeah, yeah, the Midwest is doing really well. Yeah,

526
00:29:34,480 --> 00:29:37,400
Indiana is doing well in New York.

527
00:29:37,720 --> 00:29:41,799
Speaker 1: But yeah, yeah, well, Tyler, thanks again for coming on.

528
00:29:41,880 --> 00:29:44,079
I appreciate it. Once again, you have to check out

529
00:29:44,279 --> 00:29:47,640
reduce aholic dot com. Tyler, I will talk to you

530
00:29:47,720 --> 00:29:50,640
down the road, sir, sounds good. Take care all right.

531
00:29:58,160 --> 00:30:00,680
Speaker 3: If you like fun, then you're gonna I love the

532
00:30:00,680 --> 00:30:03,519
beard Out podcast. It's a podcast where we talk about

533
00:30:03,559 --> 00:30:06,039
two of the greatest things in the world, Beer and

534
00:30:06,279 --> 00:30:09,359
weird Out. And frankly, we talk more about weird Out

535
00:30:09,440 --> 00:30:12,799
than anything because he's the gift that keeps on given.

536
00:30:13,240 --> 00:30:16,799
So join us as we talk through weird Al's career,

537
00:30:17,119 --> 00:30:19,559
what he needs to us, and we have some very

538
00:30:19,599 --> 00:30:23,039
special guests on to discuss the magic that it's Alfred

539
00:30:23,279 --> 00:30:27,759
Matthew Yankovic. Beard Out part of the Odd God's media network.

540
00:30:31,400 --> 00:30:34,680
Speaker 1: Usually when I do these kind of reviews, I do

541
00:30:34,880 --> 00:30:38,119
that on beer. But today I'm gonna try something different.

542
00:30:38,480 --> 00:30:43,359
I'm gonna make a cocktail, actually a mocktail, if you will,

543
00:30:43,599 --> 00:30:47,680
because I'm using all non alcoholic ingredients. Now, there's a

544
00:30:47,759 --> 00:30:52,160
beer cocktail that will be found and it's called the Monocle.

545
00:30:52,559 --> 00:30:55,160
And then I was doing some research and there's actually

546
00:30:55,240 --> 00:30:59,079
two versions of this. There's a French version and then

547
00:30:59,119 --> 00:31:02,920
a Mexican mini conversion. What I'm doing here is kind

548
00:31:02,960 --> 00:31:08,680
of best of the boat. So let's see how this works.

549
00:31:08,920 --> 00:31:12,720
I'm using non alcoholic beer and hop water from Go Brewing,

550
00:31:13,079 --> 00:31:16,200
and then grenadine, which is what the recipe calls for.

551
00:31:17,599 --> 00:31:21,160
When you get the grenadine, get the good stuff. Don't

552
00:31:21,200 --> 00:31:24,799
buy the stuff that you see it the jewel that's

553
00:31:24,880 --> 00:31:29,000
usually all loaded with high fruititose corn syrup. I picked

554
00:31:29,039 --> 00:31:32,519
up one that has actual pomegranate and juice in there,

555
00:31:32,839 --> 00:31:35,519
so I think that's gonna be good. Now, some of

556
00:31:35,559 --> 00:31:40,119
the recipes call for lemonade or club soda. I'm gonna

557
00:31:40,200 --> 00:31:43,440
use the hop water from Go straight out of alcohol.

558
00:31:44,000 --> 00:31:47,759
What I like about Goes is they use citric acid

559
00:31:48,039 --> 00:31:50,240
in the hop water, so I figure that will give

560
00:31:50,279 --> 00:31:53,240
me some tart miss as well as from the actual

561
00:31:53,319 --> 00:31:59,200
pomegran So let's give it a world. Now, the recipe

562
00:31:59,240 --> 00:32:04,359
called for a splash of pomegranate or grenadine, if you will.

563
00:32:04,680 --> 00:32:08,680
I'm gonna add a little more than a splat because

564
00:32:08,759 --> 00:32:17,920
I like it. Some recipes call for four ounces of

565
00:32:18,000 --> 00:32:23,000
beer four ounces of the other liquid. I've seen some

566
00:32:23,200 --> 00:32:25,680
they call for six and two. So I'm gonna go

567
00:32:26,240 --> 00:32:29,599
six ounces of beer with two ounces of the hop

568
00:32:29,640 --> 00:32:31,519
water and then the grenadine.

569
00:32:31,599 --> 00:32:35,640
Speaker 2: So let's pour this out. It didn't safe. You should

570
00:32:35,680 --> 00:32:37,359
add for a foam or not, I don't know. But

571
00:32:38,680 --> 00:32:39,920
the swirl.

572
00:32:41,880 --> 00:32:44,640
Speaker 1: Now, I'm gonna add a couple ounces of the hop

573
00:32:44,680 --> 00:32:46,200
water straight out of alcohol.

574
00:32:53,000 --> 00:32:54,160
Speaker 2: You could tell it looks good.

575
00:32:54,200 --> 00:32:55,920
Speaker 1: It's got a nice color to it. Kind of get

576
00:32:55,960 --> 00:33:01,720
a little swirl here. Smells good. I get the hops

577
00:33:01,839 --> 00:33:05,079
from the hop water, and I also get the pomegranate

578
00:33:05,720 --> 00:33:08,960
from the grenadine, So I think the smell's really good.

579
00:33:13,519 --> 00:33:19,240
I like it. That's very tasty. You do get everything there,

580
00:33:19,279 --> 00:33:22,720
so it's all kind of blending together. The pomegranate, you

581
00:33:22,839 --> 00:33:25,599
have the citrus from the hop water, and the nice

582
00:33:25,680 --> 00:33:29,960
clean taste of the pills there. I'm using suspended the

583
00:33:30,079 --> 00:33:33,160
some being pills here from go grewing. So this is

584
00:33:33,240 --> 00:33:38,039
all non alcoholic, So sober October's coming up soon. You

585
00:33:38,039 --> 00:33:41,680
can maybe make a mocktail with this, or you could

586
00:33:41,759 --> 00:33:46,440
use you know, whatever you want to use. The cocktail

587
00:33:47,240 --> 00:33:51,480
was called the monocle, but since I'm using this year,

588
00:33:51,720 --> 00:33:57,839
I'm calling this the monoc go Genius. Genius, I say,

589
00:33:58,119 --> 00:34:05,880
let's try the monog again. I really like that the

590
00:34:06,000 --> 00:34:11,239
extra little kick with the pomegranate juice. The grenadine really

591
00:34:11,320 --> 00:34:16,119
tastes good, makes everything blend together nicely. I think if

592
00:34:16,119 --> 00:34:18,679
I were to make one change with this, I would

593
00:34:18,760 --> 00:34:21,400
use like a twist of lemon and add it to

594
00:34:21,440 --> 00:34:23,360
here as well. So I think the next time I

595
00:34:23,559 --> 00:34:26,400
make this, I'm gonna grab some lemons and put a

596
00:34:26,440 --> 00:34:29,199
twist of lemon in here to give a little more

597
00:34:29,239 --> 00:34:33,519
citric acid, a little more acidity to this. I think

598
00:34:33,599 --> 00:34:38,360
that would be total winner right there. So if you

599
00:34:38,400 --> 00:34:40,840
want to try this at home, use a couple splashes

600
00:34:40,880 --> 00:34:45,159
of grenadine. Remember, get the good stuff six ounces of

601
00:34:45,199 --> 00:34:49,960
a regular like pilsner, or like a logger if you will.

602
00:34:50,119 --> 00:34:53,159
So the goes is really good. You could pick their up,

603
00:34:53,880 --> 00:34:55,039
get it all over the place.

604
00:34:55,079 --> 00:34:57,039
Speaker 2: It's good. Their pills there is really good.

605
00:34:57,480 --> 00:35:01,320
Speaker 1: And then I use the hot water. Buy the hop

606
00:35:01,400 --> 00:35:04,679
water that has citric acid. I think that's going to

607
00:35:04,760 --> 00:35:08,360
make this a better drink. Goes does there straight out

608
00:35:08,360 --> 00:35:12,360
of alcohol that use citric acid as well, so it

609
00:35:12,400 --> 00:35:15,159
gives it that little tartness from here. And I think

610
00:35:15,239 --> 00:35:19,039
citric acid in hop water kind of mellows out the

611
00:35:19,159 --> 00:35:21,960
raw hop taste that you can get with some. So

612
00:35:22,079 --> 00:35:24,079
when I'm looking for a hop water, I always look

613
00:35:24,119 --> 00:35:28,159
for some to have the citric acid night for my taste.

614
00:35:28,960 --> 00:35:31,679
That's a winner. So you could pick up this. You

615
00:35:31,719 --> 00:35:34,320
could pick up this. You can get them all over

616
00:35:34,400 --> 00:35:37,559
the city. You could order it through Amazon if you will,

617
00:35:37,920 --> 00:35:40,239
or you can go on Gold Brewing's website. I'll include

618
00:35:40,239 --> 00:35:42,199
a late on the bottom if you want to check

619
00:35:42,239 --> 00:35:45,719
it out and pick up some good grenadine and enjoy

620
00:35:45,960 --> 00:35:55,320
the mono. Go all right. My apologies for getting this

621
00:35:55,400 --> 00:35:58,519
episode out a couple of days late. But I saw

622
00:35:58,760 --> 00:36:02,719
Friday that Hop Butcher is going to have a new

623
00:36:02,800 --> 00:36:07,039
hop water coming out, and I figured, well, let's put

624
00:36:07,079 --> 00:36:10,679
it in with this episode with produce Aholics. It would

625
00:36:10,719 --> 00:36:14,360
be a nice tie in. So that's why the episodes

626
00:36:14,400 --> 00:36:17,599
out a little late. It's one forty five in the

627
00:36:17,639 --> 00:36:22,639
afternoon on Wednesday. This was canned. This morning. I stopped

628
00:36:22,639 --> 00:36:25,800
over at Hop Butcher about a half hour ago and

629
00:36:25,840 --> 00:36:27,559
they're like, well, we have it in the back. We

630
00:36:27,599 --> 00:36:29,800
haven't even put it on the shelves yet, but I'll

631
00:36:29,840 --> 00:36:34,199
get you some. So I haven't my can. The first

632
00:36:34,280 --> 00:36:37,239
can of this released to the public, I said it

633
00:36:37,280 --> 00:36:41,840
was canned this morning. Looks really cool, good artwork on here.

634
00:36:42,960 --> 00:36:46,920
This is called Hop Water for the World. This is

635
00:36:47,000 --> 00:36:51,320
Citra Mosaic and El Dorado hopped. I'm looking forward to

636
00:36:51,360 --> 00:36:55,920
this the way Hop Butcher is with their beers. I'm

637
00:36:56,000 --> 00:36:59,679
expecting a lot from this. So let's crack open Hop

638
00:36:59,800 --> 00:37:14,079
Water for the World. I don't need to tell you

639
00:37:14,159 --> 00:37:18,639
what it looks like. It's water. You do get that

640
00:37:18,840 --> 00:37:24,480
big hop aroma from this. It smells phenomenal. That's really good.

641
00:37:25,519 --> 00:37:29,079
All of those hops work well together with the water.

642
00:37:29,320 --> 00:37:32,280
It think it blends well. This is really nice. And

643
00:37:32,320 --> 00:37:36,679
I mentioned before, like I like a little citric acid

644
00:37:36,880 --> 00:37:39,559
in my hop water. They do not use it, but

645
00:37:40,119 --> 00:37:43,199
they don't need it with this. It tastes phenomenal on

646
00:37:43,280 --> 00:37:46,960
its own. So if you see it, then you're like, oh,

647
00:37:47,239 --> 00:37:50,639
Dave said, you know, they should use citric acid. Hop

648
00:37:50,639 --> 00:37:56,719
Butcher does not. This is fantastic. Yeah, that's just really good.

649
00:37:57,920 --> 00:38:01,159
This could be the best hop water I've had yet

650
00:38:01,320 --> 00:38:04,360
outside of the stuff I make on my own. But no,

651
00:38:04,519 --> 00:38:07,599
this is really good. I don't know if it's going

652
00:38:07,639 --> 00:38:10,920
to be around all the time, but I would definitely

653
00:38:10,960 --> 00:38:13,639
go pick it up. It is available at the Lincoln

654
00:38:13,639 --> 00:38:17,719
Avenue location there, so definitely pick it up. Hopefully it's

655
00:38:17,800 --> 00:38:22,480
distributed more around the Chicago Land area. But I think

656
00:38:22,519 --> 00:38:25,079
this is really good. The price was good. It was

657
00:38:25,239 --> 00:38:29,440
for twelve ounce cans and it was like six bucks.

658
00:38:29,559 --> 00:38:32,840
I was like six sixty something with tex, so a

659
00:38:32,920 --> 00:38:35,920
nice price point on this as well. So if you're

660
00:38:35,920 --> 00:38:40,039
looking for a good hop water, Hop Butchers Hop Water

661
00:38:40,119 --> 00:38:42,320
for the World is one you need to put in

662
00:38:42,440 --> 00:38:54,199
the cart. All right. That's going to wrap things up

663
00:38:54,239 --> 00:38:56,920
for this edition of Beer in Front. I thank you

664
00:38:56,960 --> 00:38:59,400
so much for listening. Once again, I want to thank

665
00:38:59,440 --> 00:39:03,440
Tyler from Reducaholic for coming on talking about his great

666
00:39:03,480 --> 00:39:08,199
website and talking about the non alcoholic beer industry. Check

667
00:39:08,239 --> 00:39:10,559
the website out, really cool stuff.

668
00:39:10,599 --> 00:39:10,840
Speaker 2: There.

669
00:39:11,400 --> 00:39:13,920
Speaker 1: Have a great week everyone. I'll talk to you on

670
00:39:13,960 --> 00:39:17,480
my usual Monday time next week. So I have a

671
00:39:17,519 --> 00:39:22,000
great couple of days. And remember sometimes the beer in

672
00:39:22,039 --> 00:39:25,440
front of you or non alcoholic beer in front of

673
00:39:25,480 --> 00:39:27,320
you is the best one yet

