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<v Speaker 1>You're listening to Redefining Energy.

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<v Speaker 2>Your co hosts from.

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<v Speaker 1>Berlin Gerard Reave and from London.

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<v Speaker 3>Laurent Sag Today on really for an energy job. We're

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<v Speaker 3>going to talk about batteries again, but is the angle

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<v Speaker 3>of the human capital.

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<v Speaker 1>Don't say bachies again. Bateries are revolutionize in our world,

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<v Speaker 1>my friend. We have to keep talking about them.

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<v Speaker 3>Yeah. The Batlin fastactu are currently is growing, I don't know,

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<v Speaker 3>three or four times faster than the solar industry. We

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<v Speaker 3>have records beaten daily. I saw that in August for

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<v Speaker 3>the first time. Listen to this. Chinese battery factories past

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<v Speaker 3>one hundred what our production mark?

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<v Speaker 2>Wow?

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<v Speaker 3>Amazing. Meanwhile Northwold's struggling for one giga what our Yeah.

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<v Speaker 1>I was looking at the results recently on Bloomberg negative

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<v Speaker 1>ghostm Margins. That says everything.

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<v Speaker 3>The price are collapsing, chemistries are changing. We've already done

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<v Speaker 3>an episode last months on it. This time we said

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<v Speaker 3>let's bring an expert who really is in the thick.

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<v Speaker 1>Of it, and Lron We've got a great guest on

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<v Speaker 1>guy I've actually known for a long long while, the

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<v Speaker 1>founder and chair of a very interesting business called battery Associates,

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<v Speaker 1>So it's great to have Simon and Gelke onto the show.

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<v Speaker 3>This young German company has been developing a world class

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<v Speaker 3>expertise on how to train the future workforce, how to

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<v Speaker 3>build giga factory, how to optimize them. They've got great

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<v Speaker 3>clients Tesla, Cattle, Polswagen and so Better Associates, Big the

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<v Speaker 3>MIT of Batteries.

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<v Speaker 1>Good partner, so let's why don't we bring him on

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<v Speaker 1>the show.

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<v Speaker 3>Simon, Welcome to the show.

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<v Speaker 2>Thanks for having me. Great to have you.

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<v Speaker 3>Well, let's kick off.

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<v Speaker 1>We're going to talk about the Baschari coaster, which is

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<v Speaker 1>obviously the up and down of the battery industry. Simon,

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<v Speaker 1>what's your take on twenty twenty four and what's going

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<v Speaker 1>on in batteries.

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<v Speaker 2>It's a fascinating time. We have seen massive price factoration,

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<v Speaker 2>especially on the raw material site for the last years

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<v Speaker 2>and which has been really I think putting off stress.

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<v Speaker 2>But then this year we really have seen a massive

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<v Speaker 2>drop in cell price as well as in the system

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<v Speaker 2>level prices for batteries, especially in China. You know, we're

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<v Speaker 2>going down to the fifty dollars per kilar our price mark,

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<v Speaker 2>which I think has been one of these holy grails.

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<v Speaker 2>I think many of us have been looking forward to.

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<v Speaker 2>Of course there's new ances to it if you look

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<v Speaker 2>at the world market, et cetera, and also on the

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<v Speaker 2>chemistry of course out of p et cetera. But after

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<v Speaker 2>a time where the entire conversation was it's too expensive,

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<v Speaker 2>it's getting too expensive, there's a shortage, et cetera, we're

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<v Speaker 2>going to a time where it becomes really cheap compared

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<v Speaker 2>to what it was about a year ago. So I

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<v Speaker 2>think that's just something really fascinating.

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<v Speaker 1>Simon, just to put into perspective what fifty dollars a

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<v Speaker 1>killer WAUR means, just give you an idea where it was,

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<v Speaker 1>maybe even five years ago, what it was a year ago,

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<v Speaker 1>why that was the As you say, it's almost like

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<v Speaker 1>a holy grail within the industry.

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<v Speaker 2>To hit that number. I mean that's really looking at

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<v Speaker 2>kind of like about half in about a year's time,

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<v Speaker 2>which is I think we significant. And if you look

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<v Speaker 2>at in the early days, we look at you know,

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<v Speaker 2>overdo a thousand and all particular hour and then of

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<v Speaker 2>course reduced quite quickly. We have usually seen reductions right

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<v Speaker 2>over the last few years, we have seen what'd say,

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<v Speaker 2>I want twenty percent, of course go up to thirty

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<v Speaker 2>five and down to six percent cost reduction per year,

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<v Speaker 2>and there also has been a year we actually had

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<v Speaker 2>the first time a price increase. Ever really in the

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<v Speaker 2>last kind of decades we have been kind of observing

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<v Speaker 2>the price reductions. So this was due to a higher

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<v Speaker 2>mature costs right about it, and now one two years ago.

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<v Speaker 2>But yeah, now we're looking at halfing right really quickly.

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<v Speaker 2>And of course this is of data of course based

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<v Speaker 2>on you know, what different companies getting for different agreements,

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<v Speaker 2>et cetera. But we have been visiting you know, ats

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<v Speaker 2>of companies in China more recently, and a lot of

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<v Speaker 2>them reported actually because the pressure is so high, there's

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<v Speaker 2>so many cells available, they would sell lot of their

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<v Speaker 2>cells at cost. And that's already a good case for them,

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<v Speaker 2>because otherwise they would lose money because they're not running

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<v Speaker 2>their factories. Because EDFP and China has been so competitive

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<v Speaker 2>because so many lines came online that the cost just

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<v Speaker 2>really you know, went down to cost at cost level

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<v Speaker 2>and the profits have really been dropping even further.

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<v Speaker 3>Simon.

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<v Speaker 1>That sounds a little bit like the solar industry over

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<v Speaker 1>the last ten years.

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<v Speaker 2>And I don't know if.

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<v Speaker 1>I want to put my money into it.

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<v Speaker 2>It's a real challenge we have, you know, we know

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<v Speaker 2>the other form a while back, so we have had

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<v Speaker 2>these discussions for some time. Yeah, it's a challenge for

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<v Speaker 2>the world market if you kind of want to now

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<v Speaker 2>enter the battery game, Like what's the number you're actually

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<v Speaker 2>working on? You say, now, okay, I'm going to sell

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<v Speaker 2>myself to this price point, and suddenly somewhere else they're

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<v Speaker 2>getting produced much cheaper. How do I going to compete

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<v Speaker 2>with that? But of course, and there's also right like

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<v Speaker 2>the cost and the price of it. One is like

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<v Speaker 2>what are the margins people having and what's the local

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<v Speaker 2>pressure you on one hand, what it means right now,

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<v Speaker 2>a lot of these companies in China right they're looking

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<v Speaker 2>at expanding. That's the one strategy they have. They have

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<v Speaker 2>to go overseas because locally it's too competitive, which of

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<v Speaker 2>course is then what you mentioned is solar is a

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<v Speaker 2>big issue. But even pretty much all of the companies

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<v Speaker 2>that spoke there as saying this is not sustainable how

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<v Speaker 2>it is currently, so they're going to be probably consolidation.

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<v Speaker 2>It's not going to work this way. And they also think,

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<v Speaker 2>you know, let's give you an idea right this price

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<v Speaker 2>point right now, right we're looking at something people talking

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<v Speaker 2>about fifty dollars par kilo hour at least what they

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<v Speaker 2>told me what they think it's going to go up

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<v Speaker 2>again about eighty dollars per kilo hour for you know,

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<v Speaker 2>lethumon LFP properly, and then maybe Solio mirond can come

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<v Speaker 2>soup in and end up around to fifty dollars par

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<v Speaker 2>kiled hour as one example. They're also trying to figure

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<v Speaker 2>it out. But I'm with you. I think the challenge

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<v Speaker 2>is going to be how to stay competitive and not

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<v Speaker 2>getting it reeded out the market in this really intense

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<v Speaker 2>low cost times. And I think they've seen similar things

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<v Speaker 2>in solar and I think that's what they're hinting at.

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<v Speaker 1>Well, this is why I definitely always talked about the

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<v Speaker 1>solar coaster for a long, long while, and that's why

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<v Speaker 1>I think it's the battery coasters what we're seeing.

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<v Speaker 3>Now, Simon, when we look at a price collapse. You

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<v Speaker 3>mentioned lithium, and the price of lithium has gone down,

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<v Speaker 3>and of course it's LFP because so nobody cares about

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<v Speaker 3>nikio or cobalt anymore. Or maybe someone say that you Okay, fine,

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<v Speaker 3>So that's why we have an ex spelt like you

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<v Speaker 3>so you can contrady my platitudes. Is it the volume,

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<v Speaker 3>is it the technology that is getting better? Is it

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<v Speaker 3>the manufacturing that's getting better? How can you explain? Because

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<v Speaker 3>in solar we now know how the price went, you know,

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<v Speaker 3>ten cents of what and of course when it was

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<v Speaker 3>what people say, what you know it's gonna go back up?

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<v Speaker 3>We can't, we can't do any think better. What's your explanation.

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<v Speaker 2>There's a range of factors, right, and I think you're

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<v Speaker 2>already touched on a cup of them. Of course, one

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<v Speaker 2>we talk them varmaterial costs, which have been relaxing, and

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<v Speaker 2>I think there's a combination. One is there has been

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<v Speaker 2>in a shortage twitch has been highly anticipated, there was

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<v Speaker 2>some speculation. There's all different things, right, we have going

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<v Speaker 2>into that. Also, of course the demand has been lower,

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<v Speaker 2>right like if he demand has been lower than anticipated

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<v Speaker 2>but a year ago. So there has been much more

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<v Speaker 2>BETH demand short term anticipated and we see right now.

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<v Speaker 2>And then of course also manufacturing why chemistry changes like

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<v Speaker 2>LFP being more cost effective there and IFP getting more

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<v Speaker 2>energy dense on the system level, there's been progressed innovation

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<v Speaker 2>there as well. Of course, also it has been subsacent parst.

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<v Speaker 2>So I think there's really like a mix of things.

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<v Speaker 2>Then local market competition, and I think also here we

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<v Speaker 2>should talk about the cells et cetera. Rights for example,

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<v Speaker 2>like the best market in China, Like it's one of

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<v Speaker 2>these things we're extremely competitive right now where the price

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<v Speaker 2>has really dropped a lot because it's kind of became

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<v Speaker 2>more and more of a commodity there. It's not all

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<v Speaker 2>the same chemistry, is all the same quality on the

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<v Speaker 2>same levels, right which experienced in the same things. Yeah,

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<v Speaker 2>I think it's really like a multitude of factors for

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<v Speaker 2>that which kind of playing into that. And I think

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<v Speaker 2>we haven't seen it all of them on the end

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<v Speaker 2>consumer market. But I think, of course I'm an end consumer.

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<v Speaker 2>It's fantastic, right we want these lower cost evs, so

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<v Speaker 2>I think any up from cost production there as great.

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<v Speaker 2>As we know it's a big part of the you know,

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<v Speaker 2>can be the biggest part of the EVP to have

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<v Speaker 2>the battery system. So I think having relaxation of you know,

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<v Speaker 2>material costs, innovation and technology, et cetera, is all great.

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<v Speaker 2>It's vially a mix again, I think we don't see

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<v Speaker 2>the squeeze to come up anytime soon. I think of

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<v Speaker 2>more materials at least of what we're kind of hearing.

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<v Speaker 2>But I think there's still questions kind of what's going

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<v Speaker 2>to be the real price point then, you know, in

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<v Speaker 2>Europe versus China or in the US, right because some

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<v Speaker 2>of these prices are also a bit more local than

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<v Speaker 2>their global.

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<v Speaker 3>Let's talk a bit about the chemistry. We have the

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<v Speaker 3>feeling that LFP, you know, a bit like monocrystal line

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<v Speaker 3>for solar's becoming like the standard. Is it something you

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<v Speaker 3>see as well for the next five years, or talk

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<v Speaker 3>about briefly about studium.

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<v Speaker 1>And by the way, I just want to just say

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<v Speaker 1>one thing on top of that. Lauran used the word we.

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<v Speaker 1>What he should say, is I not way because I

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<v Speaker 1>don't agree with him, but sorry, go on, Simon, and

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<v Speaker 1>I know you don't agree with them.

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<v Speaker 2>And I think it's really one of these things. LFP

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<v Speaker 2>is a tremendous, exciting rollercoast story. In some way, not

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<v Speaker 2>too many years ago wasn't looked at the same rate

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<v Speaker 2>as now, and I think it got really popularized right

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<v Speaker 2>of course, especially in China. But then also I think

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<v Speaker 2>Tesla did a big waveype when they announced it will

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<v Speaker 2>have a larger share for LFP, and suddenly, you know,

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<v Speaker 2>we see high performance cars AFP, et cetera. So I'm

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<v Speaker 2>with you, Lauren, that it's a massive chunk right of

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<v Speaker 2>of bad ways going to LFP. And I think especially

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<v Speaker 2>for stationary we've seen also in China right like even

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<v Speaker 2>it became the standard and also like even legal and

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<v Speaker 2>regulatory topics on that right, so to have LFP for that,

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<v Speaker 2>so I think I'm with you. I think that there's

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<v Speaker 2>a big, big market there. I wouldn't completely underestimate NMC

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<v Speaker 2>chemistries either, just because one from a performance still performance

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<v Speaker 2>you can get and that's of course also for longer

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<v Speaker 2>range and things like that and some of the charging topics.

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<v Speaker 2>And then of course also that nickel again cobet the

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<v Speaker 2>price we use so much again so then puts a

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<v Speaker 2>bit less pressure on this chemistry. I think big push

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<v Speaker 2>alls we have seen for out of P and quickly

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<v Speaker 2>has been because the Nickel and Cobert price went up

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<v Speaker 2>so high. Course next to lithium too.

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<v Speaker 3>And about solid state solid state, we had so many

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<v Speaker 3>promises five years ago. For me, solid state is a

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<v Speaker 3>bit like pov skyte for solar. You know, people talk

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<v Speaker 3>about it, but you never see it. But of course

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<v Speaker 3>we we we is it aii or we we we jarred.

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<v Speaker 2>Your dad's definitely. I think it's an interesting perspective. I

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<v Speaker 2>think if especially connected to solar, I think solid states,

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<v Speaker 2>it's other companies in China. They have seen consortium be

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<v Speaker 2>built with the biggest players working together and even saying,

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<v Speaker 2>you know, they need looking at a decade or it

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<v Speaker 2>can be less, but to really commercialize that. And we

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<v Speaker 2>have seen, of course a couple of companies announcing kind

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<v Speaker 2>of some semi solid something. Often we have seen they're

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<v Speaker 2>focusing then more on silicon write notes rather than with

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<v Speaker 2>the metal, which of course is why you would do it.

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<v Speaker 2>Do you want to make solid state where you don't

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<v Speaker 2>do as much as improvement by not using, for example,

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<v Speaker 2>with the metals, I don't know. I actually tend to

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<v Speaker 2>say I still see some of at fifty to fifty

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<v Speaker 2>how it will kind of crystallize to it to stay

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<v Speaker 2>with maybe some solid topic. Yeah, solid state is still

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<v Speaker 2>a fascinating topic, but it's not needed I think one

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<v Speaker 2>to scale up wide batteries. I think it's nice to

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<v Speaker 2>have if it ends up and it's a great you know,

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<v Speaker 2>it would be a great addition to the portfolio. But

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<v Speaker 2>I think it's not a blocker. I think it's a

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<v Speaker 2>real challenge to incorporate in your forecast for companies because

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<v Speaker 2>a lot of companies keep looking for the special edge,

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<v Speaker 2>especially in Europe, right because you want to offer something

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<v Speaker 2>specific which kind of can justify, for example, higher costs

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<v Speaker 2>if you have it in Europe. So I think Soliday

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<v Speaker 2>was kind of this hope. But of course Asia and

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<v Speaker 2>China and these you know, a lot of companies investing

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<v Speaker 2>also as much or maybe even more money now to

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<v Speaker 2>protect themselves and building on this technology. Yeah, if it

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<v Speaker 2>works out, they wigh. Some people hope it will. The

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<v Speaker 2>question will still be who will actually commercialize at first

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<v Speaker 2>and at what level? Yeah, I'm still a bit unclear.

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<v Speaker 3>Did you see a technological path towards ten dollar Poky?

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<v Speaker 3>What hour? Or you're going to have like physical limits

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<v Speaker 3>at some point and there is a bit of point

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<v Speaker 3>where you just won't see the price going down.

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<v Speaker 2>There is some limits right off of materials, I would say,

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<v Speaker 2>really there, but you can and theory can do quite

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<v Speaker 2>a bit of reduction also. So in mind we've seen

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<v Speaker 2>long term, we have we everything discussion, right, Can you

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<v Speaker 2>go to the twenty five mark? I think there is

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<v Speaker 2>there is routes to that. Will it work is a question. Yeah,

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<v Speaker 2>there's a physical limit if it's not air you're driving with.

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<v Speaker 2>I think ten would be quite ambitious. I haven't heard

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<v Speaker 2>this number yet.

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<v Speaker 3>Very clear, we.

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<v Speaker 1>Don't need to get there. If we're talking about sorry,

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<v Speaker 1>electrification of vehicles, like if you're able to get a

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<v Speaker 1>battery at fifty cents, put a pack on top of it,

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<v Speaker 1>Correct me if I'm wrong. You're at price comparaity with

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<v Speaker 1>the internal compostion engine across all ranges of cars.

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<v Speaker 2>And I think we already have seen it, right, like

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<v Speaker 2>in China where most of the vehicles are cheaper in

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<v Speaker 2>the electric configuration are very cheap in China. If there

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<v Speaker 2>was a study from Bloomberg Energy Finance, I think about

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<v Speaker 2>said that more than half the vehicles now offered as

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<v Speaker 2>a both BAF and ICEE configuration, the BETH would be

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<v Speaker 2>cheaper in China. Right now.

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<v Speaker 3>It's a good beat about battery associates and what you're

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<v Speaker 3>doing done in unique but I guess also all over

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<v Speaker 3>the world, what's the main demand of your clients in

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<v Speaker 3>terms of expertise.

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<v Speaker 2>White studying Battery Sociates, right, And I think it's really

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<v Speaker 2>having the strong belief that this industry is very crucial

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<v Speaker 2>about decarbonization from ability and energy and there's a lot

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<v Speaker 2>of open question marks to make this work, and I

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<v Speaker 2>think collaboration is a key one there, but also people

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<v Speaker 2>and technology. So that's why Battery and Associates clientele. We

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<v Speaker 2>have a lot of automotive customers, a lot of government clients, suppliers.

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<v Speaker 2>It's really a mix, as you said, quite globally dispersed.

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<v Speaker 2>We do advising consulting all of major brand names, but

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<v Speaker 2>also what we do we start on is really this

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<v Speaker 2>topic of training then really equipping people with knowledge but

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<v Speaker 2>also with the network, and that's why we created something

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<v Speaker 2>called the Battery MBA. We're running now for I think

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<v Speaker 2>close to four years, which is really exciting. In over

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<v Speaker 2>five nine people have participated from you know, all of

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<v Speaker 2>the major names from Testa, CEDL, Volkswagen, et cetera, but

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<v Speaker 2>in over sixty countries at this point and especially a

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<v Speaker 2>lot of leadership. The idea was really bring the latest

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<v Speaker 2>industry knowledge to these people because I think a lot

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<v Speaker 2>you can maybe find those academic knowledge et cetera, But

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<v Speaker 2>really why they're the industry insights and not just one

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<v Speaker 2>step of the battery valid chain, but the full value chain,

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<v Speaker 2>because as we just discussed earlier, right like why is

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<v Speaker 2>the price factuation and these kind of things, you really

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<v Speaker 2>have to look at the value change to understand things.

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<v Speaker 2>And then regulatory understand you have to understand how is

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<v Speaker 2>a mind connected to you know, your technology, and how's

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<v Speaker 2>your technology affecting what minds you might want to open?

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<v Speaker 2>And also then what is recycling will.

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<v Speaker 1>Do with this?

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<v Speaker 2>What will your regulations like the European but regulation and

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<v Speaker 2>other irregulations around the world to impact that. What are

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<v Speaker 2>geopolitical trends you have to take into accounts. So really

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<v Speaker 2>equipping people with the knowledge to make a good decision,

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<v Speaker 2>that's something I'm personally passionate about and I think knowledge

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<v Speaker 2>is a key, but also a network is key to

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<v Speaker 2>make this work.

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<v Speaker 3>What do you say is very interesting because there is

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<v Speaker 3>a lot of nervousness around the leadership of China, quite

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<v Speaker 3>some in Europe, a lot in the US. But inside

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<v Speaker 3>your program you would see those three blocks, communicate, collaborate

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<v Speaker 3>or probably do have a too much kumbay our vision

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<v Speaker 3>of the world.

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<v Speaker 2>There's an individual level wide in this organization level just

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<v Speaker 2>to cover as a split. Right. So at the moment

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<v Speaker 2>in the program, we have about fifty percent from Europe,

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<v Speaker 2>twenty five percent from North America, and then about teventy

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<v Speaker 2>five percent, which is against sixty countries al so in

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<v Speaker 2>China of course being one of them. We have business

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<v Speaker 2>partner in China. Then looking at the batterlell chain, about

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<v Speaker 2>ninety percent is in China's for batteries. So if you

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<v Speaker 2>want to understand it and really you know, have the

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<v Speaker 2>state of the art and latest insights, it's pretty much

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<v Speaker 2>impossible to operate without China right now, right and without

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<v Speaker 2>having seccess especially what our lessons learned. But I think

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<v Speaker 2>the seal lot of interest from Chinese players to actually

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<v Speaker 2>export their knowledge abroad and it can be all kinds

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<v Speaker 2>of ways from licensing IP insights. So example, I think,

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<v Speaker 2>if you want latest example, what we're currently working on

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<v Speaker 2>with all of our business partners in China is to

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<v Speaker 2>do process engineer training outside of China. What do we

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<v Speaker 2>mean with that?

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<v Speaker 3>Right?

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<v Speaker 2>So we have people who have run the factories you know,

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<v Speaker 2>with Panasonic, with Tesla, with CTL with Neil with with

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<v Speaker 2>companies who are managed to scale up their production, and

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<v Speaker 2>how can we use this knowledge and bring us to

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<v Speaker 2>other organizations which are maybe struggling with that right now

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<v Speaker 2>and also are lacking the talent and the knowledge and

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<v Speaker 2>like people with the right skill set and knowledge space

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<v Speaker 2>to make it work. And that means reducing scrap rates,

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<v Speaker 2>ramping up production quicker, things like that, getting costs down,

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<v Speaker 2>et cetera. And that's something where we have, for example,

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<v Speaker 2>partners in China because they have this knowledge, then there's

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<v Speaker 2>a lot of knowledge it's really hard to find outside

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<v Speaker 2>of China, and of course other regions where we also

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<v Speaker 2>collaborate with is Japan, Korea. But I think especially having

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<v Speaker 2>this manufacturing expertise, the knowledge base over decades, I think

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<v Speaker 2>is very important and it's something media we try now

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<v Speaker 2>to make more accessible worldwide. And we have partners in

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<v Speaker 2>China things similar and a lot of them have been working, right,

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<v Speaker 2>I mean, they've been exported to US, to Europe and

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<v Speaker 2>they worked in the European and in the US factories

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<v Speaker 2>as well. Because don't get me wrong, I think all

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<v Speaker 2>of these will need the same talent, right, So a

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<v Speaker 2>lot of these talents are moving around the world. And

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<v Speaker 2>I quite open mind on that too.

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<v Speaker 1>The irony of what you're saying here, because we've spent

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<v Speaker 1>if you'd like to say, the last thirty years, actually

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<v Speaker 1>sending China technology know how, etcetera, et cetera. And in

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<v Speaker 1>this core area for the future of a let's say,

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<v Speaker 1>core industry in Europe, which is the automobile industry, we've

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<v Speaker 1>been sleeping. We now have to go and import that

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<v Speaker 1>know how from China. And also, by the way, the

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<v Speaker 1>other thing you said was not just to know how,

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<v Speaker 1>but also technology licensing, et cetera, et cetera. It leads

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<v Speaker 1>me to the question is what's the hope for the

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<v Speaker 1>future of battery production in the Western world?

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<v Speaker 2>Still there? And I think that is sort of innovation

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<v Speaker 2>we see in a vative approaches. One is really strategically

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<v Speaker 2>right if you think about jobs and you can look

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<v Speaker 2>at studies and seeing how many jobs I needed in

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<v Speaker 2>batteries and how many will you know, disappear by a

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<v Speaker 2>transition to bev right and this can be quite balanced.

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<v Speaker 2>But this requires the batteries to produce being produced in Europe,

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<v Speaker 2>otherwise it won't happen. Right, So if you want to

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<v Speaker 2>stay somewhere there, and you want to kind of localize

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<v Speaker 2>the supply chain more to kind of keep this balance

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<v Speaker 2>of jobs in Europe. That's one, right, and as a

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<v Speaker 2>strategic that's more like a government incentive strategy. From a

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<v Speaker 2>whole perspective, again, we see a lot of the Chinese

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<v Speaker 2>and Asian companies going to Europe to produce here. There

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<v Speaker 2>might maybe some of the most aggressive IBC companies building

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<v Speaker 2>you know, vision ac publicly and ancying you want to

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<v Speaker 2>build thirty KI effectives around the world, right, So there

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00:17:58.920 --> 00:18:01.559
<v Speaker 2>we do on expansion Mode, CTL and others, and they're

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<v Speaker 2>of course looking also to build them everywhere close to

401
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<v Speaker 2>the customer base. And I think that's great. I think

402
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<v Speaker 2>we need that because otherwise the approach to just importing

403
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<v Speaker 2>and shipping and we have local players and I think

404
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<v Speaker 2>you spoke with it also about that in previous podcasts,

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<v Speaker 2>you know, Northwold and others, and it's not easy. They're

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<v Speaker 2>learning that. So if we can speed up looking other

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<v Speaker 2>way around. Again, when I visited China and the players

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<v Speaker 2>not ask the wow, you have all of these things implemented.

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<v Speaker 2>Where did you learn these things from? They're like, oh, yeah,

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<v Speaker 2>we learned this from BMW. We learned this from these companies.

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<v Speaker 2>They came to us, they showed us their ways. We

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<v Speaker 2>incorporated and now we're doing this and then going back right.

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<v Speaker 2>So as long as we're both humble on both ends

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<v Speaker 2>to learn from each other and incorporate what works and

415
00:18:38.519 --> 00:18:40.319
<v Speaker 2>scale it up, I think that's the way to do it.

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<v Speaker 2>That's never lost. And I think we seem the same

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<v Speaker 2>as China. Right. If China would have had this thought

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<v Speaker 2>of like we will always keep it, you know, in

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<v Speaker 2>Europe we only will implement and build what they tell us,

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<v Speaker 2>then they wouldn't be there where they are now in batteries, right.

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<v Speaker 2>And I think the same way can go other around

422
00:18:53.359 --> 00:18:55.599
<v Speaker 2>as well. And I'm very committed to make this a

423
00:18:55.880 --> 00:18:58.200
<v Speaker 2>that's also bringing back to battery SOOCI it's right, very

424
00:18:58.200 --> 00:19:00.519
<v Speaker 2>committed to make this a global success story where all

425
00:19:00.559 --> 00:19:03.319
<v Speaker 2>the regions can benefit from it. And that goes way

426
00:19:03.359 --> 00:19:07.160
<v Speaker 2>beyond Europe and China. We're talking Indonesia, we're talking Philip

427
00:19:07.279 --> 00:19:09.480
<v Speaker 2>a lot of other regions around the world. India big

428
00:19:09.480 --> 00:19:11.359
<v Speaker 2>topic air farm. I'm going to be there again shortly.

429
00:19:11.839 --> 00:19:14.039
<v Speaker 2>So there's a lot of areas who are working on

430
00:19:14.079 --> 00:19:16.519
<v Speaker 2>how can they be part of this success story, and

431
00:19:16.880 --> 00:19:18.559
<v Speaker 2>we're here to kind of smooth out a bit of

432
00:19:18.559 --> 00:19:21.559
<v Speaker 2>the battery roller coast if we started with, because we

433
00:19:21.680 --> 00:19:23.200
<v Speaker 2>all want to learn from each other and take the

434
00:19:23.319 --> 00:19:26.480
<v Speaker 2>learnings rather than trying to do really do expensive learnings again.

435
00:19:26.519 --> 00:19:28.759
<v Speaker 2>Because if your company and says I want to learn

436
00:19:28.799 --> 00:19:30.960
<v Speaker 2>all of this again and do all of the expensive mistakes,

437
00:19:31.039 --> 00:19:32.640
<v Speaker 2>and they're smarter and more effective ways.

438
00:19:33.119 --> 00:19:36.039
<v Speaker 1>So I mean, I love your vision actually because well

439
00:19:36.039 --> 00:19:37.599
<v Speaker 1>it's also I think has a little bit of a

440
00:19:37.599 --> 00:19:40.359
<v Speaker 1>geopolitical lesson in it as well, which is we have

441
00:19:40.440 --> 00:19:42.960
<v Speaker 1>to learn to compete and cooperate with each other across

442
00:19:43.039 --> 00:19:46.240
<v Speaker 1>the world. That phrase competition comes to my mind in

443
00:19:46.279 --> 00:19:48.720
<v Speaker 1>this a new way of thinking about this, and I

444
00:19:48.720 --> 00:19:50.279
<v Speaker 1>think it's good for everyone. And we have seen this.

445
00:19:50.480 --> 00:19:52.400
<v Speaker 2>I mean, China became is own local market and there's

446
00:19:52.440 --> 00:19:55.200
<v Speaker 2>a lot of competition now locally and that's why they're

447
00:19:55.240 --> 00:19:58.519
<v Speaker 2>you know, progressing so fast because they have tremendous pressure internally,

448
00:19:58.960 --> 00:20:01.160
<v Speaker 2>you know, having again globe well, you know, more competition,

449
00:20:01.240 --> 00:20:03.319
<v Speaker 2>I think be great. There's a lot of really amazing

450
00:20:03.319 --> 00:20:05.279
<v Speaker 2>work happening all around the world in batteries. I'm always

451
00:20:05.279 --> 00:20:07.920
<v Speaker 2>blown away of these innovative concepts et cetera, which are

452
00:20:07.960 --> 00:20:10.319
<v Speaker 2>coming up. But scale is one of these things where

453
00:20:10.319 --> 00:20:13.200
<v Speaker 2>again China and of course all SOO, Japan and Career

454
00:20:13.240 --> 00:20:15.440
<v Speaker 2>really has done a lot. I still have hope for

455
00:20:15.480 --> 00:20:17.359
<v Speaker 2>Europe in the US and other regions on that too,

456
00:20:17.640 --> 00:20:19.000
<v Speaker 2>if there's a lot of commitment on it.

457
00:20:19.440 --> 00:20:22.799
<v Speaker 3>Well, Simon, this is a wonderful vision that we share.

458
00:20:23.160 --> 00:20:26.039
<v Speaker 3>I don't think China is the enemy. I think Russian

459
00:20:26.039 --> 00:20:29.200
<v Speaker 3>and oil is the enemy. But that's just me or

460
00:20:29.240 --> 00:20:32.400
<v Speaker 3>we job, I don't know. You tell me, Simon. I

461
00:20:32.440 --> 00:20:35.920
<v Speaker 3>love the work that you're doing at Battery Associates. In conclusion,

462
00:20:36.119 --> 00:20:39.359
<v Speaker 3>how do you see your company in three to five years.

463
00:20:39.680 --> 00:20:42.279
<v Speaker 2>We're going to be much more involved again on helping

464
00:20:42.400 --> 00:20:46.079
<v Speaker 2>organization to really truly scale. We have worked a lot

465
00:20:46.119 --> 00:20:48.640
<v Speaker 2>on with leadership and getting leadership equipped, and we think

466
00:20:48.640 --> 00:20:51.480
<v Speaker 2>we going to keep doing that. We're really working further

467
00:20:51.599 --> 00:20:54.880
<v Speaker 2>with say factories and you know, getting the knowledge in

468
00:20:54.920 --> 00:20:57.079
<v Speaker 2>there which they require for example here in our training

469
00:20:57.079 --> 00:21:00.400
<v Speaker 2>post engineers, et cetera. Getting the blueprints in I think

470
00:21:00.400 --> 00:21:03.039
<v Speaker 2>that's also long term vision which really excited for We're

471
00:21:03.039 --> 00:21:06.039
<v Speaker 2>also launching our own curve of technology like hardwer software

472
00:21:06.039 --> 00:21:09.200
<v Speaker 2>for battery testing, which really is to support the industry

473
00:21:09.200 --> 00:21:10.799
<v Speaker 2>there as well. So I think that's something we also

474
00:21:10.799 --> 00:21:13.400
<v Speaker 2>personally quite excited about. And I think another thing, we

475
00:21:13.440 --> 00:21:17.200
<v Speaker 2>can see more and more regions engaging more seriously in

476
00:21:17.240 --> 00:21:19.680
<v Speaker 2>this transition, recially as sort of countries like we've seen

477
00:21:19.680 --> 00:21:22.559
<v Speaker 2>in Indonesia as a region which has done a lot

478
00:21:22.599 --> 00:21:25.160
<v Speaker 2>on the nickel topic than the mining and really interesting

479
00:21:25.440 --> 00:21:28.799
<v Speaker 2>how they've approached it. We see other regions like Philippines, India,

480
00:21:29.119 --> 00:21:32.599
<v Speaker 2>many other regions and a lot of African countries trying

481
00:21:32.640 --> 00:21:35.240
<v Speaker 2>to further engage. So I think that's something I can

482
00:21:35.319 --> 00:21:38.000
<v Speaker 2>just see keep rumping up. And then the question is

483
00:21:38.039 --> 00:21:40.599
<v Speaker 2>again how to incorporate all of this and make this

484
00:21:40.720 --> 00:21:43.720
<v Speaker 2>a really great success story. And for me always looking

485
00:21:43.759 --> 00:21:45.200
<v Speaker 2>at lessons learned, and I think that's one thing I

486
00:21:45.200 --> 00:21:46.920
<v Speaker 2>really appreciate about you in the work you're doing on

487
00:21:46.960 --> 00:21:50.119
<v Speaker 2>the education you're doing through this podcast to also look

488
00:21:50.160 --> 00:21:52.759
<v Speaker 2>at other industries. You brought up SOLA in the beginning.

489
00:21:52.960 --> 00:21:55.279
<v Speaker 2>Where can we take the lessons learned from other industries

490
00:21:55.559 --> 00:21:58.240
<v Speaker 2>but also from other regions. And I think these two together,

491
00:21:58.480 --> 00:22:00.920
<v Speaker 2>I'm personal so passionate about, just very excited to also

492
00:22:00.960 --> 00:22:02.559
<v Speaker 2>push forward in the battery industry.

493
00:22:02.480 --> 00:22:06.079
<v Speaker 1>Great Simon lovely vision about the future.

494
00:22:05.680 --> 00:22:08.640
<v Speaker 3>Of this Simon, thank you very much for coming on

495
00:22:08.680 --> 00:22:13.279
<v Speaker 3>the show. Thanks for me well, y'all. Any thoughts about

496
00:22:13.279 --> 00:22:15.160
<v Speaker 3>our conversation with Simon.

497
00:22:15.480 --> 00:22:17.400
<v Speaker 1>And I'd like to have your conclusions, because my friend,

498
00:22:17.400 --> 00:22:19.119
<v Speaker 1>I know Simon in a long, long while at this

499
00:22:19.160 --> 00:22:21.799
<v Speaker 1>point in time, actually even at some point I was

500
00:22:21.799 --> 00:22:25.079
<v Speaker 1>actually teaching on his MBA program. So I like what

501
00:22:25.119 --> 00:22:27.839
<v Speaker 1>these guys doing, right, I like what he does. I

502
00:22:27.880 --> 00:22:30.559
<v Speaker 1>love the energy of his team, and you know he's

503
00:22:30.599 --> 00:22:31.400
<v Speaker 1>doing great stuff.

504
00:22:32.400 --> 00:22:35.920
<v Speaker 3>Look my conclusion, it's all about human capital and the

505
00:22:36.000 --> 00:22:40.720
<v Speaker 3>fact that Simon and better associates of clients around the world,

506
00:22:40.880 --> 00:22:46.519
<v Speaker 3>and that gen Z is defying all the politicians who

507
00:22:46.519 --> 00:22:50.400
<v Speaker 3>are anti this, anti that let's put buyers and that

508
00:22:50.559 --> 00:22:54.960
<v Speaker 3>young generation is lowing buyers because let's face it, China

509
00:22:55.039 --> 00:23:00.759
<v Speaker 3>has benefited for decades from our technology and right now,

510
00:23:00.799 --> 00:23:04.319
<v Speaker 3>let's not be shy. Let's emulate their playbook. It will

511
00:23:04.359 --> 00:23:10.200
<v Speaker 3>be more efficient in the long term than lobbying regulators, winging,

512
00:23:10.440 --> 00:23:15.160
<v Speaker 3>asking for tarry for subsidies. Thanks to Simon, we can

513
00:23:15.400 --> 00:23:17.960
<v Speaker 3>take the best from China and not try to reinvent

514
00:23:18.000 --> 00:23:18.640
<v Speaker 3>the wheel.

515
00:23:18.799 --> 00:23:22.160
<v Speaker 1>With no choice, no choice. If you think in the

516
00:23:22.160 --> 00:23:26.119
<v Speaker 1>battery space. The Asians, but in particularly the Chinese, are

517
00:23:26.200 --> 00:23:28.279
<v Speaker 1>just so far ahead of what we have in Europe

518
00:23:28.759 --> 00:23:31.519
<v Speaker 1>and North America. No choice but to cooperation.

519
00:23:32.240 --> 00:23:34.839
<v Speaker 3>And when you know, when you talk about over capacity

520
00:23:34.960 --> 00:23:39.519
<v Speaker 3>or capacity called that the battery coaster, never forget that

521
00:23:39.680 --> 00:23:43.680
<v Speaker 3>in a fast going market chi short term demand is

522
00:23:43.720 --> 00:23:48.359
<v Speaker 3>generally overstated, while long term demand is generally understated. So

523
00:23:48.960 --> 00:23:51.319
<v Speaker 3>I have no problem with over investments in batteries.

524
00:23:51.920 --> 00:23:55.680
<v Speaker 1>I agree totally. Anya agree totally.

525
00:23:57.559 --> 00:24:00.279
<v Speaker 3>Any final thoughts back.

526
00:24:00.200 --> 00:24:02.720
<v Speaker 1>To actually when I started the podcast was actually people

527
00:24:02.799 --> 00:24:04.759
<v Speaker 1>might say, well, why you keep talking about batteries, and

528
00:24:04.799 --> 00:24:06.759
<v Speaker 1>I go back to it. It's one of the technologies

529
00:24:06.799 --> 00:24:10.319
<v Speaker 1>that's revolutionizing our energy space, and so you ignore it

530
00:24:10.400 --> 00:24:13.960
<v Speaker 1>your peril. But we talked about this revolutionizing the wrong.

531
00:24:14.319 --> 00:24:17.279
<v Speaker 1>I think we both of us agreed it's revolutionizing the

532
00:24:17.319 --> 00:24:20.160
<v Speaker 1>EV space. But I think what's happening in stationary storage

533
00:24:20.200 --> 00:24:23.400
<v Speaker 1>is really interesting because we went back in three years

534
00:24:23.440 --> 00:24:26.279
<v Speaker 1>ago we were talking about batteries. We'd be saying, ah, yeah,

535
00:24:26.279 --> 00:24:28.559
<v Speaker 1>you put the TMI in in for one hour batteries,

536
00:24:28.599 --> 00:24:31.480
<v Speaker 1>and ah yeah, you know, there's long term storage. It's

537
00:24:31.519 --> 00:24:34.160
<v Speaker 1>going to be other technologies and what you're saying is

538
00:24:34.240 --> 00:24:37.079
<v Speaker 1>guys are putting in one hour storage three years ago

539
00:24:37.759 --> 00:24:40.519
<v Speaker 1>are now taking that same plant and guess what they're doing.

540
00:24:40.599 --> 00:24:42.559
<v Speaker 1>They're putting a new capacity beside it and they go

541
00:24:42.599 --> 00:24:45.640
<v Speaker 1>to four hours. And that just gives an idea of

542
00:24:45.720 --> 00:24:48.119
<v Speaker 1>the cost reductions that have happened and also down of

543
00:24:48.240 --> 00:24:51.680
<v Speaker 1>the technology improvements in that space. And it's maybe in

544
00:24:51.839 --> 00:24:54.519
<v Speaker 1>two years ago, we're talking about six hours or eight hours, right.

545
00:24:55.000 --> 00:24:57.319
<v Speaker 3>And the interesting thing is, because I've read a lot

546
00:24:57.359 --> 00:25:01.119
<v Speaker 3>of those literature of the long joytionarities storage, is that

547
00:25:01.480 --> 00:25:05.440
<v Speaker 3>ninety six percent of the use case are below eight hours.

548
00:25:05.759 --> 00:25:10.640
<v Speaker 3>So if Lecha Mayan can solve any storage issue below

549
00:25:10.680 --> 00:25:15.160
<v Speaker 3>eight hours, the four percent remaining, okay, we'll find something.

550
00:25:15.920 --> 00:25:19.759
<v Speaker 3>But in my opinion, the market for longer storage is

551
00:25:19.799 --> 00:25:22.839
<v Speaker 3>shrinking in front of our eyes because Leja Min's eating

552
00:25:22.839 --> 00:25:23.319
<v Speaker 3>the lunch.

553
00:25:23.759 --> 00:25:24.559
<v Speaker 2>I agree totally.

554
00:25:25.000 --> 00:25:26.200
<v Speaker 1>I found great coldly.

555
00:25:27.000 --> 00:25:30.400
<v Speaker 3>Okay, that's a great conversation, Chard, I'll talk to you

556
00:25:30.440 --> 00:25:30.839
<v Speaker 3>next week.

557
00:25:31.200 --> 00:25:37.720
<v Speaker 1>Look forward to my friend. Thank you for listening to

558
00:25:37.799 --> 00:25:41.960
<v Speaker 1>Redefining Energy. Don't forget to rate the show and subscribe

559
00:25:42.119 --> 00:25:47.640
<v Speaker 1>on Apple podcast, Spotify for the platform of your choice.
