WEBVTT 1 00:00:12.800 --> 00:00:23.359 Yo, what's going on? 2 00:00:23.399 --> 00:00:25.640 Everybody? Welcome to a new episode of My Canic Cast. 3 00:00:25.719 --> 00:00:30.320 I'm Candiday. In today's episode, we have special guests founder 4 00:00:30.559 --> 00:00:34.439 and CEO of High nine, Franz Tuitor, and they also 5 00:00:34.479 --> 00:00:37.359 are official drink sponsor of the podcast. So welcome to that. 6 00:00:37.560 --> 00:00:39.880 Welcome him to the fam through ralpheh plause. 7 00:00:41.320 --> 00:00:43.719 Cheers, guys, Thanks for having me. It's a pleasure. 8 00:00:44.719 --> 00:00:47.759 Cheers France. We appreciate you coming on. We're excited to 9 00:00:47.840 --> 00:00:51.039 dive into your drink. But before we get into your 10 00:00:51.039 --> 00:00:53.320 company and what you're doing there, let's get a little 11 00:00:53.320 --> 00:00:56.119 background information on who is Franz? Uh what got you 12 00:00:56.159 --> 00:00:57.479 in the industry? First off? 13 00:00:58.000 --> 00:01:02.920 Yeah, well again, thank you guys for not only having 14 00:01:02.960 --> 00:01:05.680 me on the cast here but also having us be 15 00:01:05.760 --> 00:01:10.560 part of your show. You know, we we really believe in, 16 00:01:11.120 --> 00:01:13.120 you know, supporting others who are trying to build a 17 00:01:13.120 --> 00:01:16.120 business like ourselves. So you know, we respect to hustle, 18 00:01:16.200 --> 00:01:19.519 the grind and the sacrifice. As we were just talking 19 00:01:19.560 --> 00:01:25.560 off air about, you know, team support and such. Thank you. Really, 20 00:01:26.920 --> 00:01:29.560 I kind of hate telling stories about myself because it 21 00:01:29.640 --> 00:01:31.799 starts dating me and reminding me how old I am. 22 00:01:32.519 --> 00:01:34.079 I can see here in the video I got the 23 00:01:34.120 --> 00:01:38.079 gray Hairs going. So you know, I'm based here in 24 00:01:38.120 --> 00:01:41.959 San Antonio. I've lived all over the country throughout my life. 25 00:01:42.920 --> 00:01:45.640 I've lived in Vegas, I've lived I grew up in Florida, 26 00:01:45.760 --> 00:01:50.519 born in Carolina, went to NYU seventeen years on two 27 00:01:50.560 --> 00:01:53.319 different tours of duty. As I like refer to it, 28 00:01:54.879 --> 00:01:59.120 in New York City, you know, we got an event. 29 00:01:59.200 --> 00:02:02.359 I know, get a lot of media coverage and so forth, 30 00:02:02.439 --> 00:02:04.480 but it hits a little harder for some of us. 31 00:02:05.120 --> 00:02:06.680 You know, I was in the tower. I was not 32 00:02:06.719 --> 00:02:09.319 in the towers, but I was in the city on 33 00:02:09.439 --> 00:02:12.479 nine to eleven. So remember that day vividly. In fact, 34 00:02:12.639 --> 00:02:15.879 was supposed to be at an event that next morning. 35 00:02:15.919 --> 00:02:19.439 That morning was supposed to be at an event on 36 00:02:19.560 --> 00:02:23.199 the top of the tower. So you know, there's you 37 00:02:23.319 --> 00:02:27.039 never you never know what's in plant. You know what 38 00:02:27.080 --> 00:02:29.280 the plan is for you, what your path is going 39 00:02:29.360 --> 00:02:32.080 to be, and where fate might take you. So as 40 00:02:32.120 --> 00:02:35.639 we're you know, we're here in September. Now you know 41 00:02:35.719 --> 00:02:39.759 that just starts to it hits a little bit. But again, 42 00:02:39.840 --> 00:02:47.080 been all over the country. My My background is finance, biotech, pharmaceuticals, UH, 43 00:02:47.599 --> 00:02:52.280 working in the hedge fund world, focusing on healthcare, consulting 44 00:02:52.360 --> 00:02:56.479 companies on product development, mergers and acquisitions, those sorts of things. 45 00:02:58.719 --> 00:03:02.360 You know. Several years ago, I had some life changing 46 00:03:02.479 --> 00:03:06.199 things that you know, made me evaluate the path I 47 00:03:06.319 --> 00:03:09.560 was on where I wanted to be, and a lot 48 00:03:09.599 --> 00:03:14.159 of happenstance just really started to fall fall in place 49 00:03:14.240 --> 00:03:18.960 around me. Uh. We had started a partner of my 50 00:03:18.960 --> 00:03:23.680 my partner in this business as well. We started an 51 00:03:23.919 --> 00:03:29.719 ingredient importing business, bringing ingredients from India to the US 52 00:03:29.719 --> 00:03:36.080 for food, beverage, nutraceutical manufacturers. So for example, uh ccilium, 53 00:03:36.199 --> 00:03:38.439 which is in meta you know, it's the key component 54 00:03:38.479 --> 00:03:43.439 of metamucil, is exclusively growing in India. So we were 55 00:03:43.479 --> 00:03:47.520 importing you know, that sort of stuff, and as part 56 00:03:47.560 --> 00:03:52.560 of that job, we had to constantly keep up Huh. 57 00:03:52.680 --> 00:03:54.439 I didn't think about stuff like that, you know, but 58 00:03:54.479 --> 00:03:56.919 it's something that happened so regularly, and it's something that's 59 00:03:56.960 --> 00:03:58.879 like obviously needs to happen, you know. It's just one 60 00:03:58.879 --> 00:04:01.319 of those like things they're like oh oh oh yeah. 61 00:04:02.719 --> 00:04:06.280 Yeah, yeah, it's it's you know, there's a lot you 62 00:04:06.280 --> 00:04:10.080 know we we so as part of that job or 63 00:04:10.120 --> 00:04:13.280 that business. We had to stay on top of, you know, 64 00:04:13.439 --> 00:04:17.839 dietary trends, so raspberry key tones were a big you know, 65 00:04:18.199 --> 00:04:22.680 this is back in the days when doctor Oz was 66 00:04:22.680 --> 00:04:26.279 was getting popular. In fact, a funny thing, Doctor Oz 67 00:04:26.720 --> 00:04:29.480 used to be a consultant of mine when he was 68 00:04:29.600 --> 00:04:33.439 just a heart surgeon. Uh I was. I was using 69 00:04:33.480 --> 00:04:36.319 him as an advisor when we were evaluating some uh 70 00:04:36.839 --> 00:04:42.600 some cardiothoracic surgical device companies that uh that we were 71 00:04:42.600 --> 00:04:45.959 looking at investing in. And so doctor Oz was actually 72 00:04:46.000 --> 00:04:47.879 just a heart surgeon in New York at the time, 73 00:04:48.399 --> 00:04:52.279 so we were we were working with him, but we 74 00:04:52.319 --> 00:04:55.319 had to keep up on trends, and one of the 75 00:04:55.319 --> 00:05:02.199 trends I continued to see was consum rumors utilizing coconut 76 00:05:02.240 --> 00:05:09.839 water to cure their hangovers. And being from the science side, 77 00:05:09.839 --> 00:05:13.959 even though my background is financed, I've probably read more 78 00:05:13.959 --> 00:05:17.480 clinical studies than some physicians out there trying to understand 79 00:05:17.560 --> 00:05:19.639 because I got to catch up to all their years 80 00:05:19.639 --> 00:05:26.240 of med school. And I thought, well, when you drink alcohol, 81 00:05:27.279 --> 00:05:30.680 it will make you go to the restroom. Yes, you 82 00:05:30.800 --> 00:05:34.639 have to drink water to rehydrate, but the problem therein 83 00:05:34.759 --> 00:05:38.160 lies as you drink water if you are also not 84 00:05:38.319 --> 00:05:43.319 putting or replenishing nutrition into your body, you're depleting all 85 00:05:43.360 --> 00:05:47.560 your vitamins and minerals, and so a lot of if 86 00:05:47.560 --> 00:05:49.480 you look at a lot of the symptoms let's call 87 00:05:49.519 --> 00:05:53.920 it of a hangover, muscle eggs, headaches, etc. A lot 88 00:05:53.959 --> 00:05:59.199 of them are associated with vitamin and mineral depletion, specifically 89 00:05:59.639 --> 00:06:05.800 elect lights. So I thought, why not prevent the hangover 90 00:06:05.879 --> 00:06:10.800 in the first place, and so I created I created 91 00:06:10.839 --> 00:06:18.120 Cocoa Cocktail, our alcoholic beverage. So this is actually, yeah, 92 00:06:18.279 --> 00:06:22.439 we were the first spiit Seltzer. We launched this with 93 00:06:22.680 --> 00:06:26.240 no prior experience in the beverage industry or even consumer 94 00:06:26.279 --> 00:06:31.079 package goods ourselves. But we created the first and only 95 00:06:31.120 --> 00:06:36.079 alcohol to ever meet the FDA's requirements to call its 96 00:06:36.120 --> 00:06:39.839 to be considered an excellent source of vitamins. We added 97 00:06:39.959 --> 00:06:42.680 vitamins to this, We added we actually have a special 98 00:06:42.759 --> 00:06:46.439 vitamin component, We added the coconut water, and we made 99 00:06:46.439 --> 00:06:49.759 it gluten free, non GMO, and so forth. We had 100 00:06:49.800 --> 00:06:53.079 an issue with her. Yeah, it was. It was every 101 00:06:53.120 --> 00:06:56.720 dietary trend. In fact, we're the only alcoholic beverage where 102 00:06:56.720 --> 00:06:59.560 we're ever going to see a nutrition label type and 103 00:06:59.639 --> 00:07:02.279 it's all from food, all food everything. 104 00:07:02.720 --> 00:07:04.759 Now you say that, I just realized it's most like, hey, 105 00:07:04.759 --> 00:07:09.040 here's how much booze is in it, don't drive you know, 106 00:07:09.240 --> 00:07:11.040 you're taking the health side of factor, you know, in 107 00:07:11.079 --> 00:07:13.399 that and especially with a girlfriend that's gluten free, man, like, 108 00:07:13.720 --> 00:07:15.920 that is huge and it's just it's rare to come by. 109 00:07:16.000 --> 00:07:17.160 Not everything's gluten free. 110 00:07:18.040 --> 00:07:22.199 Well, what's what's crazy is that in the alcohol world 111 00:07:23.240 --> 00:07:26.360 it's actually illegal to put a nutrition profile like this 112 00:07:26.480 --> 00:07:30.519 on a product. It's because and we you know, this 113 00:07:30.560 --> 00:07:32.199 is about cannabis, so we're not going to get too 114 00:07:32.240 --> 00:07:35.439 much an alcohol. But we found we kind of found 115 00:07:35.439 --> 00:07:41.399 some loopholes in the regulations that put us into the 116 00:07:41.480 --> 00:07:45.920 FDA as opposed to the Tobacco Tax Bureaus jurisdiction. And 117 00:07:46.000 --> 00:07:51.879 the FDA actually has a regulation that for wine coolers, 118 00:07:52.120 --> 00:07:55.240 that's how old it is, and we met that so 119 00:07:55.279 --> 00:07:59.800 we can actually claim the vitamins on our product. We 120 00:07:59.800 --> 00:08:03.279 were booming. We started out in two stores in Texas. 121 00:08:03.319 --> 00:08:06.800 I moved to Texas specifically to launch the product. I 122 00:08:06.839 --> 00:08:10.800 was in Austin. Within eighteen months, we went from two 123 00:08:10.839 --> 00:08:14.639 stores to eight states. Major distributors we were about to 124 00:08:14.680 --> 00:08:18.600 have an investment from Constellation Brands and then the wheels 125 00:08:18.639 --> 00:08:21.959 fell off. You know, this is again this all predates 126 00:08:21.959 --> 00:08:25.680 truly in white Claw and all those other products, and 127 00:08:25.800 --> 00:08:28.079 so we had a manufacturing issue because we don't own 128 00:08:28.120 --> 00:08:30.959 our own plant, and the company that we were using 129 00:08:31.040 --> 00:08:35.519 basically defrauded us. And we've got five plus year lawsuit 130 00:08:35.559 --> 00:08:37.279 on going with them that's going to finally go to 131 00:08:37.320 --> 00:08:42.240 trial in January. I believe we have an a deck 132 00:08:42.399 --> 00:08:43.000 left to right. 133 00:08:43.600 --> 00:08:45.759 Yeah, I know, good for you fighting for what you 134 00:08:45.799 --> 00:08:48.080 believe in, you know, but like Dan, you pay in 135 00:08:48.080 --> 00:08:48.559 the butt. 136 00:08:49.720 --> 00:08:52.559 Well that's you know, but that's business in America. I mean, 137 00:08:52.879 --> 00:08:58.240 the little guys get abused by big suppliers and so 138 00:08:58.320 --> 00:09:02.960 forth because the bigger, the bigger suppliers or the bigger 139 00:09:03.039 --> 00:09:07.480 quote partners that they're supposed to be, they have the 140 00:09:07.519 --> 00:09:11.279 resources to basically tell you to go pound sand and 141 00:09:11.720 --> 00:09:12.679 you know, sue us. 142 00:09:12.559 --> 00:09:14.679 Because they know you have the lawyers and the money 143 00:09:14.679 --> 00:09:16.639 and the funds to outlast a lot of these companies 144 00:09:16.639 --> 00:09:18.720 that will put them under. I mean, we we've there 145 00:09:18.799 --> 00:09:21.440 was that thing that video trending where the CEOs of 146 00:09:21.480 --> 00:09:24.559 some big company I can't call their name, it was yeah, 147 00:09:24.559 --> 00:09:26.519 and Kelly was even telling them like, oh, screw them, 148 00:09:26.519 --> 00:09:28.600 don't pay them, don't pay them. They like doing it 149 00:09:28.639 --> 00:09:31.759 on purpose, and that's like a sick mentality because like 150 00:09:32.080 --> 00:09:34.679 that just it really makes me sad, because the American 151 00:09:34.720 --> 00:09:36.320 dream is to have a fucking business. Like you know, 152 00:09:36.399 --> 00:09:38.559 like we were talking before, we align morals because we're 153 00:09:38.559 --> 00:09:41.159 out here knit grinding. You know, you're the CEO, co founder, 154 00:09:41.159 --> 00:09:43.120 but you were also telling us like you're packaging stuff 155 00:09:43.120 --> 00:09:44.840 too when you have to, like you're out here getting 156 00:09:44.879 --> 00:09:47.279 things done. And it just when those bullies are doing 157 00:09:47.279 --> 00:09:49.840 that bully shit because of some money, it's like, I 158 00:09:49.879 --> 00:09:52.279 don't know, it's just very frustrating because and I think 159 00:09:52.320 --> 00:09:55.039 you said business in America is that big business bully 160 00:09:55.080 --> 00:09:58.320 and in a pain like that, sou's crazy. 161 00:09:58.440 --> 00:10:01.440 And well we'll probably bring some of that those aspects 162 00:10:01.440 --> 00:10:04.320 and elements into this conversation and a little bit. But 163 00:10:06.240 --> 00:10:10.759 so skipping ahead, the reason we got into the alcohol 164 00:10:11.519 --> 00:10:14.399 was we saw these trends. We saw the paleo diet, 165 00:10:14.480 --> 00:10:18.519 the gluten free diet. You know, we saw America, or 166 00:10:18.559 --> 00:10:22.080 at least a segment of America, trying to be healthier, 167 00:10:23.120 --> 00:10:26.440 trying to get their diet in shape, trying to get 168 00:10:26.480 --> 00:10:32.159 themselves in shape, and that has that has continued. I mean, 169 00:10:32.240 --> 00:10:35.720 obviously we still have a massive obesity problem in this country. 170 00:10:36.120 --> 00:10:38.799 Now everyone's hoping an injection is going to save the day. 171 00:10:38.919 --> 00:10:41.720 And and you know, it's like, let's let's put the 172 00:10:41.759 --> 00:10:45.799 work in people. But and it's quite it's quite strange 173 00:10:45.799 --> 00:10:47.879 that you can only you only need to make a 174 00:10:47.879 --> 00:10:50.480 few different decisions in a day and it can change 175 00:10:50.480 --> 00:10:53.320 the rest of your life. Is if you can get 176 00:10:53.320 --> 00:10:56.799 those into habits and patterns every day and they're really not. 177 00:10:57.000 --> 00:10:59.000 Diet is a big thing. You know, everyone's out here 178 00:10:59.000 --> 00:11:02.200 consuming like what hundreds of hundreds of grams of sugar 179 00:11:02.399 --> 00:11:05.440 Like that isn't this hundreds of grams of sugar? You know, 180 00:11:05.519 --> 00:11:08.200 I mean you've got to have some sort of restraint 181 00:11:08.240 --> 00:11:10.799 and kind of control over your health. And like you 182 00:11:10.799 --> 00:11:14.120 know exactly why we love wealth, you know, these holistic ways, 183 00:11:14.120 --> 00:11:16.000 because there's other ways to take care of yourself. You know, 184 00:11:16.039 --> 00:11:18.600 like you're talking about coconut to coconut water. I mean, 185 00:11:18.639 --> 00:11:20.320 we don't even I bet you have people out there 186 00:11:20.320 --> 00:11:23.559 don't even drink enough water like yet alone coconut water. 187 00:11:24.279 --> 00:11:27.000 Well, you know. I'm a big i I you know, 188 00:11:27.080 --> 00:11:30.159 and I'm a big believer of you know, you always 189 00:11:30.159 --> 00:11:34.799 hear people talking, you know, because social media it's it's 190 00:11:34.840 --> 00:11:37.840 the flash and the dash that gets people's attention, you know, 191 00:11:38.159 --> 00:11:39.919 if I were a hip hop artist. So I'm gonna 192 00:11:39.919 --> 00:11:42.559 be in here holding some stack of you know, fake 193 00:11:42.679 --> 00:11:45.720 money that I have and showing my watches and you know, 194 00:11:45.840 --> 00:11:50.159 whatever I've rented and so forth. And you hear people 195 00:11:50.200 --> 00:11:56.799 talking about generational wealth. Yeah, yeah, I'm about generational health. 196 00:11:57.720 --> 00:11:59.720 And let me tell you to the extreme or the 197 00:11:59.799 --> 00:12:04.200 level that I've taken that and and how this again 198 00:12:04.240 --> 00:12:11.639 applies to our products. So consumers, when you you just 199 00:12:11.720 --> 00:12:14.279 took a sip of my can of product. 200 00:12:14.360 --> 00:12:17.000 Yeah yeah, I like the half and half I think, 201 00:12:17.039 --> 00:12:18.759 which is tea? Right, it's tea in the. 202 00:12:18.720 --> 00:12:24.440 Head, it's watermelon lemonade. It's watermelon lemonade and iced tea. 203 00:12:24.559 --> 00:12:26.080 So we can't use Arnold Palmer. 204 00:12:26.799 --> 00:12:27.919 Yeah it's good. 205 00:12:28.360 --> 00:12:29.240 It's one of my favorites. 206 00:12:29.639 --> 00:12:33.240 Yeah, I appreciate mine too. But when you took a 207 00:12:33.279 --> 00:12:38.480 sip of that, you trusted me. You put trust in 208 00:12:38.519 --> 00:12:42.720 me and my company that all of the ingredients in 209 00:12:42.759 --> 00:12:46.399 that product are good for you that will they will 210 00:12:46.440 --> 00:12:50.879 not harm you. You are trusting me. I take that 211 00:12:51.480 --> 00:12:56.399 very seriously. Not only I do all the formulation of 212 00:12:56.440 --> 00:13:01.279 our product. I'm our own guinea pig, but the ingredients 213 00:13:01.320 --> 00:13:04.720 in this product the coconut water, and we have another 214 00:13:04.840 --> 00:13:10.360 ingredient called Grand Fusion, which is a proprietary blend of papaya, orange, banana, 215 00:13:10.399 --> 00:13:13.919 and shataki mushrooms. We actually turn it into a powder 216 00:13:14.080 --> 00:13:16.039 and that's where a lot of the vitamins come from. 217 00:13:16.519 --> 00:13:19.279 So to tell you to what an extent or an 218 00:13:19.279 --> 00:13:22.480 extreme that I go to and how much this. 219 00:13:23.000 --> 00:13:25.440 Trust I have it, that's really cool that you're putting 220 00:13:25.519 --> 00:13:27.679 natural ingredients in du it. I'm really glad that you 221 00:13:27.759 --> 00:13:31.080 it reiterated that because like that's really awesome. I mean, 222 00:13:31.120 --> 00:13:33.120 you can read this on the ingredients points, you know, 223 00:13:33.159 --> 00:13:35.600 but until I read the shataki mushroom, like, I wouldn't 224 00:13:35.600 --> 00:13:37.720 even thought that you put mushrooms in there for vitamins. 225 00:13:37.759 --> 00:13:40.360 So that that you are you clearly do take this 226 00:13:40.440 --> 00:13:42.360 health them to a next level, because I feel like 227 00:13:42.360 --> 00:13:43.960 a lot of products out there are just trying to 228 00:13:44.000 --> 00:13:46.159 make it taste good so you'll buy it. And like 229 00:13:46.200 --> 00:13:47.840 when you buy a Red Bull what is that forty 230 00:13:47.840 --> 00:13:51.720 grams of sugar in like less ounces than this. It's insane. 231 00:13:53.440 --> 00:13:55.240 Well, I don't even think some of them are trying 232 00:13:55.240 --> 00:13:57.120 to make them taste good anymore. I think we're just 233 00:13:57.159 --> 00:13:59.360 throwing a bunch of shit in the can and trying 234 00:13:59.399 --> 00:14:01.320 to market it, market the crap out of it to you, 235 00:14:01.360 --> 00:14:05.720 and get some influencers. But but let me let me also, 236 00:14:05.799 --> 00:14:09.399 let me just throw this out, please. When my son 237 00:14:09.840 --> 00:14:14.000 was born and he transitioned into formulas and such in 238 00:14:14.039 --> 00:14:16.679 his diet, and I looked at what some of those 239 00:14:16.720 --> 00:14:21.080 formulas had in him. They're loaded with synthetic vitamins and minerals. 240 00:14:21.120 --> 00:14:24.600 So we all know that vitamins like your daily vitamins, 241 00:14:24.679 --> 00:14:28.080 we call them expensive p because your body doesn't process 242 00:14:28.120 --> 00:14:31.799 about ninety percent or eighty five percent of the actual 243 00:14:31.840 --> 00:14:34.799 vitamin content. It just ends up being flushed down the toilet. 244 00:14:35.200 --> 00:14:38.679 So I was concerned that my son, again being focused 245 00:14:38.759 --> 00:14:41.960 on generational health, was not going to get the proper nutrition, 246 00:14:42.759 --> 00:14:47.120 especially at what is the most critical and crucial stages 247 00:14:47.240 --> 00:14:53.120 of his future development when he's a baby. I put 248 00:14:53.159 --> 00:14:58.600 our coconut water, specifically our coconut water, and I put 249 00:14:58.639 --> 00:15:01.919 the Grand fusion into to his formulas. So he was 250 00:15:02.000 --> 00:15:08.879 getting true and natural potassium, magnesium, salt, dextros, which are 251 00:15:08.919 --> 00:15:11.879 all the you know when people say it has electrolytes, 252 00:15:11.919 --> 00:15:16.399 if you go back to idiocracy, but electrics, what are there? 253 00:15:16.440 --> 00:15:23.240 What are electrolytes? It's it's potassium, magnesium, it's sodium, it's dextros, 254 00:15:23.360 --> 00:15:25.360 you know, sugar, salt and so forth. 255 00:15:25.440 --> 00:15:27.120 Yeah, I mean as a plant grower, I mean that 256 00:15:27.240 --> 00:15:29.200 made it was like kind of the stuff he's talking about, 257 00:15:29.240 --> 00:15:31.000 and that that's so cool that you're getting it from 258 00:15:31.039 --> 00:15:32.639 a natural way. Like I mean, I don't mean to 259 00:15:32.679 --> 00:15:35.600 move to your ingredients, but your ingredients are all natural? 260 00:15:35.759 --> 00:15:38.000 Is that what we're saying too? Like, that's pretty cool, 261 00:15:38.120 --> 00:15:39.320 that's that's awesome. Man. 262 00:15:40.320 --> 00:15:43.080 Now we do use superlose and we are going to 263 00:15:43.120 --> 00:15:44.519 be shifting that to stevia. 264 00:15:45.240 --> 00:15:47.960 Oh we use so sugar free. Yeah, it's only like 265 00:15:48.000 --> 00:15:50.399 five four or five grams of sugar, and that's crazy 266 00:15:50.399 --> 00:15:50.600 for it. 267 00:15:51.039 --> 00:15:53.679 Sugar comes from our honey. But let me just say, 268 00:15:53.799 --> 00:15:56.279 my son, I'll be that part. 269 00:15:56.799 --> 00:15:57.879 Thank you for saying that. 270 00:15:58.840 --> 00:16:01.879 No problem. My son's five and a half. He's already 271 00:16:01.919 --> 00:16:05.639 been teaching himself Arabic. He knows fifteen different alphabets. He 272 00:16:05.679 --> 00:16:10.000 can read and write the Greek alphabet upper lowercase, taught himself. 273 00:16:10.480 --> 00:16:13.519 He knows how to use a protractor. He's not obese. 274 00:16:13.720 --> 00:16:16.639 He's in the ninety ninth percentile for height, and I 275 00:16:16.799 --> 00:16:20.600 truly attribute it not to jeans, but to the fact 276 00:16:20.679 --> 00:16:25.440 that we gave him the best possible nutrition, and we 277 00:16:25.559 --> 00:16:28.840 continue to do so ever since he was born. We 278 00:16:28.919 --> 00:16:33.159 have focused so heavily on He has not had sodas. 279 00:16:33.200 --> 00:16:35.919 He does not like juices. He does not get ice cream, 280 00:16:36.279 --> 00:16:37.799 you know, and we're not doing it in a way 281 00:16:37.799 --> 00:16:39.840 where you know, one day he'll be rebellious and say, 282 00:16:39.879 --> 00:16:41.600 I'm going to eat a gallon of ice cream. Every 283 00:16:41.679 --> 00:16:44.720 day we introduce him to stuff, but we really monitor 284 00:16:45.960 --> 00:16:49.480 his treats, let's call it. But we're making sure he 285 00:16:49.519 --> 00:16:52.720 gets proper nutrition. And that's how we all need to live. 286 00:16:53.320 --> 00:16:56.639 You know. We learned during COVID. You mentioned the chittaki mushrooms. 287 00:16:56.840 --> 00:16:59.799 We learned during COVID that over fifty percent of Americans 288 00:16:59.840 --> 00:17:04.400 are vitamin D deficient, and vitamin D plays an essential 289 00:17:04.519 --> 00:17:07.880 role in your immune system. So look at how much 290 00:17:07.960 --> 00:17:10.799 vitamin D is in one can. Fifty sixty percent. I 291 00:17:10.799 --> 00:17:13.720 haven't even looked at the percentages lately. I should know 292 00:17:13.759 --> 00:17:15.640 it off the top of my head. But that's specifically 293 00:17:15.680 --> 00:17:18.480 coming from the shoutaki mushrooms. 294 00:17:19.720 --> 00:17:20.680 So that's crazy. 295 00:17:20.880 --> 00:17:23.920 We've got jumping ahead to our ingred, you know. So 296 00:17:24.119 --> 00:17:26.720 going back real quick to the original question why we 297 00:17:26.799 --> 00:17:33.960 got into this health trend. Health it is absolutely alcohol. 298 00:17:34.319 --> 00:17:38.400 We didn't make alcohol good for you. We made alcohol 299 00:17:39.559 --> 00:17:43.799 slightly better or slightly lessful because at the end of 300 00:17:43.799 --> 00:17:46.839 the day, we can't do anything about the actual or 301 00:17:46.920 --> 00:17:52.559 alcohol in the can. And by the way, red wine, tequila, whatever, alcohol, 302 00:17:52.599 --> 00:17:56.359 it's all an ethanol base. It's all broken down by 303 00:17:56.359 --> 00:17:58.720 the liver, of the kidneys and so forth. In your body. 304 00:17:58.799 --> 00:18:03.039 It all does the same damage. One alcohol form is 305 00:18:03.079 --> 00:18:06.559 not any different, less bad, or however you want to 306 00:18:06.599 --> 00:18:14.279 word it. For your body. Alcohol is degenerative to you physically, mentally, emotionally, 307 00:18:14.519 --> 00:18:21.759 destroys families, destroys lives, literally kills people. Okay, so that 308 00:18:23.720 --> 00:18:29.440 I mean that is alcohol THC. I am a believer. Again, 309 00:18:29.640 --> 00:18:33.000 I have not been a smoker. For I smoked twenty 310 00:18:33.079 --> 00:18:38.519 years ago. I enjoyed it back then, life gets going 311 00:18:39.000 --> 00:18:43.079 step away from it. I am such a believer because 312 00:18:43.200 --> 00:18:47.240 I do the formulation. As I mentioned earlier, I started 313 00:18:47.319 --> 00:18:50.759 testing on myself. I'm fifty one. I'm not on any 314 00:18:50.759 --> 00:18:56.319 prescription meds. My wife thinks I probably should be, but 315 00:18:57.759 --> 00:19:00.920 you know, I've never done any other dug outside of 316 00:19:00.960 --> 00:19:05.240 weed in my life. And I could not walk upstairs 317 00:19:05.319 --> 00:19:10.319 without excruciating amounts of pain. Too much basketball knees. I 318 00:19:10.359 --> 00:19:14.799 got a fusion. I've got all the injuries. My shoulders are. 319 00:19:14.759 --> 00:19:17.400 Shop in your body. You have some bones used. 320 00:19:18.440 --> 00:19:22.680 Yeah, my spine. I got a lumbar fusion. Yeah, I 321 00:19:22.680 --> 00:19:25.519 mean it's common and I feel great, and thank God 322 00:19:25.559 --> 00:19:28.440 for modern medicine on that side, because there's nothing that 323 00:19:28.519 --> 00:19:30.720 could have cured what I would have had or what 324 00:19:30.799 --> 00:19:34.880 I had at the time. But yeah, I can now 325 00:19:35.359 --> 00:19:37.319 go to the gym. I know it doesn't look like 326 00:19:37.480 --> 00:19:41.039 yet I'm getting there. It's a time function right now, 327 00:19:41.319 --> 00:19:43.920 I'm making the time. But I can go to the 328 00:19:43.920 --> 00:19:46.440 trampoline park and jump up and down with my little guy. 329 00:19:46.519 --> 00:19:48.920 I can chase him around. I can go up and 330 00:19:48.960 --> 00:19:51.720 down the steps. I mean, it reached a point where 331 00:19:51.720 --> 00:19:54.279 I was like, if I forgot something upstairs, I'd be like, ah, 332 00:19:54.359 --> 00:19:56.279 I don't need it. I'm gonna get it later because 333 00:19:56.279 --> 00:20:01.039 I couldn't get up and drinking high nine was the 334 00:20:01.079 --> 00:20:05.599 only lifestyle change that I made, and I got my 335 00:20:05.720 --> 00:20:09.079 mobility back, and mobility is health. 336 00:20:09.680 --> 00:20:11.480 No, the more you move. 337 00:20:11.880 --> 00:20:13.680 The healthier you're going to be. 338 00:20:14.279 --> 00:20:16.319 And my mom when that's what in motion right and 339 00:20:16.359 --> 00:20:18.640 stays in motion. My mom was a nutritionist, so like 340 00:20:18.799 --> 00:20:20.799 I was crazed with like, you gotta eat to balance 341 00:20:20.839 --> 00:20:22.799 me on a lot of this is so important. And granted, 342 00:20:22.799 --> 00:20:25.440 you know, I still grew up probably drinking too much soda, 343 00:20:25.519 --> 00:20:28.039 but now as adult, it's been harder to cut. So 344 00:20:28.119 --> 00:20:30.319 it's awesome to hear your kid has already got some 345 00:20:30.359 --> 00:20:32.559 of these habits. Like she dialed in because I wish 346 00:20:32.599 --> 00:20:35.240 I would have had the sugar. You know, soda was wait, 347 00:20:35.319 --> 00:20:39.759 you guys are in Michigan, right, and Nicole pop pop. Yeah, yeah, 348 00:20:39.799 --> 00:20:42.480 that's true. I mean, you know, I'll drink. I loved 349 00:20:42.480 --> 00:20:45.880 it whatever it was much, But now now I'm an adult, 350 00:20:46.000 --> 00:20:47.440 I look at it and I'm like, oh, forty grams 351 00:20:47.440 --> 00:20:49.599 of sugar in this one little cult can. I'm like, 352 00:20:49.640 --> 00:20:53.119 oh my god, like and the average. 353 00:20:52.759 --> 00:20:55.160 Health mal shouldn't have more than twenty two grams of 354 00:20:55.200 --> 00:20:58.079 sugar a day. So put that into contact where you 355 00:20:58.119 --> 00:21:04.319 destroy your entire sugar content in one in one camp, yeah, 356 00:21:04.359 --> 00:21:07.079 one mountain dew and basically you shouldn't have sugar for 357 00:21:07.119 --> 00:21:09.160 the next two days, just to average it out. 358 00:21:09.559 --> 00:21:11.279 Yeah, and people are out here drinking like you know 359 00:21:11.480 --> 00:21:13.559 xxls and stuff. I mean, I was too even like 360 00:21:13.559 --> 00:21:15.960 because you don't. Again, that's why health is like, it's. 361 00:21:15.920 --> 00:21:18.960 Those you think it's one pot too so important. 362 00:21:18.440 --> 00:21:21.000 But for some reason it's not talked about enough or 363 00:21:21.079 --> 00:21:22.559 and you know in this in the ways it is, 364 00:21:22.599 --> 00:21:25.119 it's not reciprocal. You know, people aren't taking it in. 365 00:21:25.160 --> 00:21:27.759 They're just like, ah, you know, so it's a shame, 366 00:21:27.839 --> 00:21:28.000 you know. 367 00:21:28.480 --> 00:21:30.640 Well, and that's and that's why we you know, that's 368 00:21:30.680 --> 00:21:34.640 what we saw in the marketplace. We saw that, you know, 369 00:21:35.240 --> 00:21:38.200 there was it's it's a confluence of factors that are 370 00:21:38.240 --> 00:21:42.440 really making this opportunity possible. Obviously, one is the farm 371 00:21:42.480 --> 00:21:47.440 built from twenty eighteen, which brought these products into a 372 00:21:47.759 --> 00:21:50.039 legal zone. Let's call it, whether you want to say 373 00:21:50.079 --> 00:21:52.440 it's a gray zone, a white zone, whatever, there's a 374 00:21:52.559 --> 00:21:55.519 zone that we can bring these products to market, and 375 00:21:55.559 --> 00:22:01.079 then you now have this whole this whole movement away 376 00:22:01.119 --> 00:22:04.799 from alcohol. Crazy statistic because again up on the alcohol 377 00:22:04.880 --> 00:22:09.039 business as well. In those statistics, a Nielsen survey of 378 00:22:10.000 --> 00:22:16.720 gen Z consumers, only fifty nine percent of gen Z 379 00:22:16.880 --> 00:22:20.000 consumers interviewed or surveyed. It was like a thousand or 380 00:22:20.000 --> 00:22:24.359 two thousand had had a sip of an alcoholic beverage 381 00:22:24.400 --> 00:22:27.920 in the last year, and of those only nineteen percent 382 00:22:28.039 --> 00:22:33.279 had consumed a beer. Those are damaging statistics to the 383 00:22:33.319 --> 00:22:34.480 alcohol in this man. 384 00:22:34.519 --> 00:22:37.279 That's crazy damages. Yeah, yeah, oh man, hear. 385 00:22:38.200 --> 00:22:40.680 And we're seeing it. We're seeing it in the sales. 386 00:22:41.079 --> 00:22:42.960 I mean it's we're seeing in sales. So there's this 387 00:22:43.119 --> 00:22:48.759 movement away. But people leaving alcohol doesn't mean they're not 388 00:22:48.960 --> 00:22:51.559 they don't want to have fun or relax or whatever 389 00:22:52.119 --> 00:22:58.480 whatever brought them to an alcoholic beverage. That desire or sensation, 390 00:22:58.640 --> 00:23:03.480 that chasing, that sensation that hasn't gone away. They're trying 391 00:23:03.519 --> 00:23:07.519 to find a healthier and a better way to accomplish that. 392 00:23:08.519 --> 00:23:13.160 And with the legalization in many states of weed or marijuana, 393 00:23:13.200 --> 00:23:15.440 whatever y'all want to call it, and then now the 394 00:23:15.599 --> 00:23:20.359 onslaught of the hemp based THC and CBD products, it 395 00:23:20.519 --> 00:23:23.799 now provided a legal operation, you know, a legal way 396 00:23:24.240 --> 00:23:29.680 to find healthier alternatives to get that sensation or feeling 397 00:23:29.759 --> 00:23:33.960 that they were chasing with alcohol. Now you don't have Yeah, 398 00:23:34.000 --> 00:23:38.400 you don't have the degenerative issues. And you know that's 399 00:23:38.640 --> 00:23:44.000 that's something real trend. It's sticking. And so we decided 400 00:23:44.160 --> 00:23:48.319 that we could make a better product that would sort 401 00:23:48.359 --> 00:23:52.240