Speaker 1: Yo, what's going on?
Speaker 2: Everybody? Welcome to a new episode of My Canic Cast.
Speaker 2: I'm Candiday. In today's episode, we have special guests founder
Speaker 2: and CEO of High nine, Franz Tuitor, and they also
Speaker 2: are official drink sponsor of the podcast. So welcome to that.
Speaker 2: Welcome him to the fam through ralpheh plause.
Speaker 3: Cheers, guys, Thanks for having me. It's a pleasure.
Speaker 2: Cheers France. We appreciate you coming on. We're excited to
Speaker 2: dive into your drink. But before we get into your
Speaker 2: company and what you're doing there, let's get a little
Speaker 2: background information on who is Franz? Uh what got you
Speaker 2: in the industry? First off?
Speaker 3: Yeah, well again, thank you guys for not only having
Speaker 3: me on the cast here but also having us be
Speaker 3: part of your show. You know, we we really believe in,
Speaker 3: you know, supporting others who are trying to build a
Speaker 3: business like ourselves. So you know, we respect to hustle,
Speaker 3: the grind and the sacrifice. As we were just talking
Speaker 3: off air about, you know, team support and such. Thank you. Really,
Speaker 3: I kind of hate telling stories about myself because it
Speaker 3: starts dating me and reminding me how old I am.
Speaker 3: I can see here in the video I got the
Speaker 3: gray Hairs going. So you know, I'm based here in
Speaker 3: San Antonio. I've lived all over the country throughout my life.
Speaker 3: I've lived in Vegas, I've lived I grew up in Florida,
Speaker 3: born in Carolina, went to NYU seventeen years on two
Speaker 3: different tours of duty. As I like refer to it,
Speaker 3: in New York City, you know, we got an event.
Speaker 3: I know, get a lot of media coverage and so forth,
Speaker 3: but it hits a little harder for some of us.
Speaker 3: You know, I was in the tower. I was not
Speaker 3: in the towers, but I was in the city on
Speaker 3: nine to eleven. So remember that day vividly. In fact,
Speaker 3: was supposed to be at an event that next morning.
Speaker 3: That morning was supposed to be at an event on
Speaker 3: the top of the tower. So you know, there's you
Speaker 3: never you never know what's in plant. You know what
Speaker 3: the plan is for you, what your path is going
Speaker 3: to be, and where fate might take you. So as
Speaker 3: we're you know, we're here in September. Now you know
Speaker 3: that just starts to it hits a little bit. But again,
Speaker 3: been all over the country. My My background is finance, biotech, pharmaceuticals, UH,
Speaker 3: working in the hedge fund world, focusing on healthcare, consulting
Speaker 3: companies on product development, mergers and acquisitions, those sorts of things.
Speaker 3: You know. Several years ago, I had some life changing
Speaker 3: things that you know, made me evaluate the path I
Speaker 3: was on where I wanted to be, and a lot
Speaker 3: of happenstance just really started to fall fall in place
Speaker 3: around me. Uh. We had started a partner of my
Speaker 3: my partner in this business as well. We started an
Speaker 3: ingredient importing business, bringing ingredients from India to the US
Speaker 3: for food, beverage, nutraceutical manufacturers. So for example, uh ccilium,
Speaker 3: which is in meta you know, it's the key component
Speaker 3: of metamucil, is exclusively growing in India. So we were
Speaker 3: importing you know, that sort of stuff, and as part
Speaker 3: of that job, we had to constantly keep up Huh.
Speaker 4: I didn't think about stuff like that, you know, but
Speaker 4: it's something that happened so regularly, and it's something that's
Speaker 4: like obviously needs to happen, you know. It's just one
Speaker 4: of those like things they're like oh oh oh yeah.
Speaker 3: Yeah, yeah, it's it's you know, there's a lot you
Speaker 3: know we we so as part of that job or
Speaker 3: that business. We had to stay on top of, you know,
Speaker 3: dietary trends, so raspberry key tones were a big you know,
Speaker 3: this is back in the days when doctor Oz was
Speaker 3: was getting popular. In fact, a funny thing, Doctor Oz
Speaker 3: used to be a consultant of mine when he was
Speaker 3: just a heart surgeon. Uh I was. I was using
Speaker 3: him as an advisor when we were evaluating some uh
Speaker 3: some cardiothoracic surgical device companies that uh that we were
Speaker 3: looking at investing in. And so doctor Oz was actually
Speaker 3: just a heart surgeon in New York at the time,
Speaker 3: so we were we were working with him, but we
Speaker 3: had to keep up on trends, and one of the
Speaker 3: trends I continued to see was consum rumors utilizing coconut
Speaker 3: water to cure their hangovers. And being from the science side,
Speaker 3: even though my background is financed, I've probably read more
Speaker 3: clinical studies than some physicians out there trying to understand
Speaker 3: because I got to catch up to all their years
Speaker 3: of med school. And I thought, well, when you drink alcohol,
Speaker 3: it will make you go to the restroom. Yes, you
Speaker 3: have to drink water to rehydrate, but the problem therein
Speaker 3: lies as you drink water if you are also not
Speaker 3: putting or replenishing nutrition into your body, you're depleting all
Speaker 3: your vitamins and minerals, and so a lot of if
Speaker 3: you look at a lot of the symptoms let's call
Speaker 3: it of a hangover, muscle eggs, headaches, etc. A lot
Speaker 3: of them are associated with vitamin and mineral depletion, specifically
Speaker 3: elect lights. So I thought, why not prevent the hangover
Speaker 3: in the first place, and so I created I created
Speaker 3: Cocoa Cocktail, our alcoholic beverage. So this is actually, yeah,
Speaker 3: we were the first spiit Seltzer. We launched this with
Speaker 3: no prior experience in the beverage industry or even consumer
Speaker 3: package goods ourselves. But we created the first and only
Speaker 3: alcohol to ever meet the FDA's requirements to call its
Speaker 3: to be considered an excellent source of vitamins. We added
Speaker 3: vitamins to this, We added we actually have a special
Speaker 3: vitamin component, We added the coconut water, and we made
Speaker 3: it gluten free, non GMO, and so forth. We had
Speaker 3: an issue with her. Yeah, it was. It was every
Speaker 3: dietary trend. In fact, we're the only alcoholic beverage where
Speaker 3: we're ever going to see a nutrition label type and
Speaker 3: it's all from food, all food everything.
Speaker 4: Now you say that, I just realized it's most like, hey,
Speaker 4: here's how much booze is in it, don't drive you know,
Speaker 4: you're taking the health side of factor, you know, in
Speaker 4: that and especially with a girlfriend that's gluten free, man, like,
Speaker 4: that is huge and it's just it's rare to come by.
Speaker 4: Not everything's gluten free.
Speaker 3: Well, what's what's crazy is that in the alcohol world
Speaker 3: it's actually illegal to put a nutrition profile like this
Speaker 3: on a product. It's because and we you know, this
Speaker 3: is about cannabis, so we're not going to get too
Speaker 3: much an alcohol. But we found we kind of found
Speaker 3: some loopholes in the regulations that put us into the
Speaker 3: FDA as opposed to the Tobacco Tax Bureaus jurisdiction. And
Speaker 3: the FDA actually has a regulation that for wine coolers,
Speaker 3: that's how old it is, and we met that so
Speaker 3: we can actually claim the vitamins on our product. We
Speaker 3: were booming. We started out in two stores in Texas.
Speaker 3: I moved to Texas specifically to launch the product. I
Speaker 3: was in Austin. Within eighteen months, we went from two
Speaker 3: stores to eight states. Major distributors we were about to
Speaker 3: have an investment from Constellation Brands and then the wheels
Speaker 3: fell off. You know, this is again this all predates
Speaker 3: truly in white Claw and all those other products, and
Speaker 3: so we had a manufacturing issue because we don't own
Speaker 3: our own plant, and the company that we were using
Speaker 3: basically defrauded us. And we've got five plus year lawsuit
Speaker 3: on going with them that's going to finally go to
Speaker 3: trial in January. I believe we have an a deck
Speaker 3: left to right.
Speaker 4: Yeah, I know, good for you fighting for what you
Speaker 4: believe in, you know, but like Dan, you pay in
Speaker 4: the butt.
Speaker 3: Well that's you know, but that's business in America. I mean,
Speaker 3: the little guys get abused by big suppliers and so
Speaker 3: forth because the bigger, the bigger suppliers or the bigger
Speaker 3: quote partners that they're supposed to be, they have the
Speaker 3: resources to basically tell you to go pound sand and
Speaker 3: you know, sue us.
Speaker 4: Because they know you have the lawyers and the money
Speaker 4: and the funds to outlast a lot of these companies
Speaker 4: that will put them under. I mean, we we've there
Speaker 4: was that thing that video trending where the CEOs of
Speaker 4: some big company I can't call their name, it was yeah,
Speaker 4: and Kelly was even telling them like, oh, screw them,
Speaker 4: don't pay them, don't pay them. They like doing it
Speaker 4: on purpose, and that's like a sick mentality because like
Speaker 4: that just it really makes me sad, because the American
Speaker 4: dream is to have a fucking business. Like you know,
Speaker 4: like we were talking before, we align morals because we're
Speaker 4: out here knit grinding. You know, you're the CEO, co founder,
Speaker 4: but you were also telling us like you're packaging stuff
Speaker 4: too when you have to, like you're out here getting
Speaker 4: things done. And it just when those bullies are doing
Speaker 4: that bully shit because of some money, it's like, I
Speaker 4: don't know, it's just very frustrating because and I think
Speaker 4: you said business in America is that big business bully
Speaker 4: and in a pain like that, sou's crazy.
Speaker 3: And well we'll probably bring some of that those aspects
Speaker 3: and elements into this conversation and a little bit. But
Speaker 3: so skipping ahead, the reason we got into the alcohol
Speaker 3: was we saw these trends. We saw the paleo diet,
Speaker 3: the gluten free diet. You know, we saw America, or
Speaker 3: at least a segment of America, trying to be healthier,
Speaker 3: trying to get their diet in shape, trying to get
Speaker 3: themselves in shape, and that has that has continued. I mean,
Speaker 3: obviously we still have a massive obesity problem in this country.
Speaker 3: Now everyone's hoping an injection is going to save the day.
Speaker 3: And and you know, it's like, let's let's put the
Speaker 3: work in people. But and it's quite it's quite strange
Speaker 3: that you can only you only need to make a
Speaker 3: few different decisions in a day and it can change
Speaker 3: the rest of your life. Is if you can get
Speaker 3: those into habits and patterns every day and they're really not.
Speaker 4: Diet is a big thing. You know, everyone's out here
Speaker 4: consuming like what hundreds of hundreds of grams of sugar
Speaker 4: Like that isn't this hundreds of grams of sugar? You know,
Speaker 4: I mean you've got to have some sort of restraint
Speaker 4: and kind of control over your health. And like you
Speaker 4: know exactly why we love wealth, you know, these holistic ways,
Speaker 4: because there's other ways to take care of yourself. You know,
Speaker 4: like you're talking about coconut to coconut water. I mean,
Speaker 4: we don't even I bet you have people out there
Speaker 4: don't even drink enough water like yet alone coconut water.
Speaker 3: Well, you know. I'm a big i I you know,
Speaker 3: and I'm a big believer of you know, you always
Speaker 3: hear people talking, you know, because social media it's it's
Speaker 3: the flash and the dash that gets people's attention, you know,
Speaker 3: if I were a hip hop artist. So I'm gonna
Speaker 3: be in here holding some stack of you know, fake
Speaker 3: money that I have and showing my watches and you know,
Speaker 3: whatever I've rented and so forth. And you hear people
Speaker 3: talking about generational wealth. Yeah, yeah, I'm about generational health.
Speaker 3: And let me tell you to the extreme or the
Speaker 3: level that I've taken that and and how this again
Speaker 3: applies to our products. So consumers, when you you just
Speaker 3: took a sip of my can of product.
Speaker 4: Yeah yeah, I like the half and half I think,
Speaker 4: which is tea? Right, it's tea in the.
Speaker 3: Head, it's watermelon lemonade. It's watermelon lemonade and iced tea.
Speaker 3: So we can't use Arnold Palmer.
Speaker 4: Yeah it's good.
Speaker 2: It's one of my favorites.
Speaker 3: Yeah, I appreciate mine too. But when you took a
Speaker 3: sip of that, you trusted me. You put trust in
Speaker 3: me and my company that all of the ingredients in
Speaker 3: that product are good for you that will they will
Speaker 3: not harm you. You are trusting me. I take that
Speaker 3: very seriously. Not only I do all the formulation of
Speaker 3: our product. I'm our own guinea pig, but the ingredients
Speaker 3: in this product the coconut water, and we have another
Speaker 3: ingredient called Grand Fusion, which is a proprietary blend of papaya, orange, banana,
Speaker 3: and shataki mushrooms. We actually turn it into a powder
Speaker 3: and that's where a lot of the vitamins come from.
Speaker 3: So to tell you to what an extent or an
Speaker 3: extreme that I go to and how much this.
Speaker 4: Trust I have it, that's really cool that you're putting
Speaker 4: natural ingredients in du it. I'm really glad that you
Speaker 4: it reiterated that because like that's really awesome. I mean,
Speaker 4: you can read this on the ingredients points, you know,
Speaker 4: but until I read the shataki mushroom, like, I wouldn't
Speaker 4: even thought that you put mushrooms in there for vitamins.
Speaker 4: So that that you are you clearly do take this
Speaker 4: health them to a next level, because I feel like
Speaker 4: a lot of products out there are just trying to
Speaker 4: make it taste good so you'll buy it. And like
Speaker 4: when you buy a Red Bull what is that forty
Speaker 4: grams of sugar in like less ounces than this. It's insane.
Speaker 3: Well, I don't even think some of them are trying
Speaker 3: to make them taste good anymore. I think we're just
Speaker 3: throwing a bunch of shit in the can and trying
Speaker 3: to market it, market the crap out of it to you,
Speaker 3: and get some influencers. But but let me let me also,
Speaker 3: let me just throw this out, please. When my son
Speaker 3: was born and he transitioned into formulas and such in
Speaker 3: his diet, and I looked at what some of those
Speaker 3: formulas had in him. They're loaded with synthetic vitamins and minerals.
Speaker 3: So we all know that vitamins like your daily vitamins,
Speaker 3: we call them expensive p because your body doesn't process
Speaker 3: about ninety percent or eighty five percent of the actual
Speaker 3: vitamin content. It just ends up being flushed down the toilet.
Speaker 3: So I was concerned that my son, again being focused
Speaker 3: on generational health, was not going to get the proper nutrition,
Speaker 3: especially at what is the most critical and crucial stages
Speaker 3: of his future development when he's a baby. I put
Speaker 3: our coconut water, specifically our coconut water, and I put
Speaker 3: the Grand fusion into to his formulas. So he was
Speaker 3: getting true and natural potassium, magnesium, salt, dextros, which are
Speaker 3: all the you know when people say it has electrolytes,
Speaker 3: if you go back to idiocracy, but electrics, what are there?
Speaker 3: What are electrolytes? It's it's potassium, magnesium, it's sodium, it's dextros,
Speaker 3: you know, sugar, salt and so forth.
Speaker 4: Yeah, I mean as a plant grower, I mean that
Speaker 4: made it was like kind of the stuff he's talking about,
Speaker 4: and that that's so cool that you're getting it from
Speaker 4: a natural way. Like I mean, I don't mean to
Speaker 4: move to your ingredients, but your ingredients are all natural?
Speaker 4: Is that what we're saying too? Like, that's pretty cool,
Speaker 4: that's that's awesome. Man.
Speaker 3: Now we do use superlose and we are going to
Speaker 3: be shifting that to stevia.
Speaker 4: Oh we use so sugar free. Yeah, it's only like
Speaker 4: five four or five grams of sugar, and that's crazy
Speaker 4: for it.
Speaker 3: Sugar comes from our honey. But let me just say,
Speaker 3: my son, I'll be that part.
Speaker 4: Thank you for saying that.
Speaker 3: No problem. My son's five and a half. He's already
Speaker 3: been teaching himself Arabic. He knows fifteen different alphabets. He
Speaker 3: can read and write the Greek alphabet upper lowercase, taught himself.
Speaker 3: He knows how to use a protractor. He's not obese.
Speaker 3: He's in the ninety ninth percentile for height, and I
Speaker 3: truly attribute it not to jeans, but to the fact
Speaker 3: that we gave him the best possible nutrition, and we
Speaker 3: continue to do so ever since he was born. We
Speaker 3: have focused so heavily on He has not had sodas.
Speaker 3: He does not like juices. He does not get ice cream,
Speaker 3: you know, and we're not doing it in a way
Speaker 3: where you know, one day he'll be rebellious and say,
Speaker 3: I'm going to eat a gallon of ice cream. Every
Speaker 3: day we introduce him to stuff, but we really monitor
Speaker 3: his treats, let's call it. But we're making sure he
Speaker 3: gets proper nutrition. And that's how we all need to live.
Speaker 3: You know. We learned during COVID. You mentioned the chittaki mushrooms.
Speaker 3: We learned during COVID that over fifty percent of Americans
Speaker 3: are vitamin D deficient, and vitamin D plays an essential
Speaker 3: role in your immune system. So look at how much
Speaker 3: vitamin D is in one can. Fifty sixty percent. I
Speaker 3: haven't even looked at the percentages lately. I should know
Speaker 3: it off the top of my head. But that's specifically
Speaker 3: coming from the shoutaki mushrooms.
Speaker 4: So that's crazy.
Speaker 3: We've got jumping ahead to our ingred, you know. So
Speaker 3: going back real quick to the original question why we
Speaker 3: got into this health trend. Health it is absolutely alcohol.
Speaker 3: We didn't make alcohol good for you. We made alcohol
Speaker 3: slightly better or slightly lessful because at the end of
Speaker 3: the day, we can't do anything about the actual or
Speaker 3: alcohol in the can. And by the way, red wine, tequila, whatever, alcohol,
Speaker 3: it's all an ethanol base. It's all broken down by
Speaker 3: the liver, of the kidneys and so forth. In your body.
Speaker 3: It all does the same damage. One alcohol form is
Speaker 3: not any different, less bad, or however you want to
Speaker 3: word it. For your body. Alcohol is degenerative to you physically, mentally, emotionally,
Speaker 3: destroys families, destroys lives, literally kills people. Okay, so that
Speaker 3: I mean that is alcohol THC. I am a believer. Again,
Speaker 3: I have not been a smoker. For I smoked twenty
Speaker 3: years ago. I enjoyed it back then, life gets going
Speaker 3: step away from it. I am such a believer because
Speaker 3: I do the formulation. As I mentioned earlier, I started
Speaker 3: testing on myself. I'm fifty one. I'm not on any
Speaker 3: prescription meds. My wife thinks I probably should be, but
Speaker 3: you know, I've never done any other dug outside of
Speaker 3: weed in my life. And I could not walk upstairs
Speaker 3: without excruciating amounts of pain. Too much basketball knees. I
Speaker 3: got a fusion. I've got all the injuries. My shoulders are.
Speaker 4: Shop in your body. You have some bones used.
Speaker 3: Yeah, my spine. I got a lumbar fusion. Yeah, I
Speaker 3: mean it's common and I feel great, and thank God
Speaker 3: for modern medicine on that side, because there's nothing that
Speaker 3: could have cured what I would have had or what
Speaker 3: I had at the time. But yeah, I can now
Speaker 3: go to the gym. I know it doesn't look like
Speaker 3: yet I'm getting there. It's a time function right now,
Speaker 3: I'm making the time. But I can go to the
Speaker 3: trampoline park and jump up and down with my little guy.
Speaker 3: I can chase him around. I can go up and
Speaker 3: down the steps. I mean, it reached a point where
Speaker 3: I was like, if I forgot something upstairs, I'd be like, ah,
Speaker 3: I don't need it. I'm gonna get it later because
Speaker 3: I couldn't get up and drinking high nine was the
Speaker 3: only lifestyle change that I made, and I got my
Speaker 3: mobility back, and mobility is health.
Speaker 4: No, the more you move.
Speaker 3: The healthier you're going to be.
Speaker 4: And my mom when that's what in motion right and
Speaker 4: stays in motion. My mom was a nutritionist, so like
Speaker 4: I was crazed with like, you gotta eat to balance
Speaker 4: me on a lot of this is so important. And granted,
Speaker 4: you know, I still grew up probably drinking too much soda,
Speaker 4: but now as adult, it's been harder to cut. So
Speaker 4: it's awesome to hear your kid has already got some
Speaker 4: of these habits. Like she dialed in because I wish
Speaker 4: I would have had the sugar. You know, soda was wait,
Speaker 4: you guys are in Michigan, right, and Nicole pop pop. Yeah, yeah,
Speaker 4: that's true. I mean, you know, I'll drink. I loved
Speaker 4: it whatever it was much, But now now I'm an adult,
Speaker 4: I look at it and I'm like, oh, forty grams
Speaker 4: of sugar in this one little cult can. I'm like,
Speaker 4: oh my god, like and the average.
Speaker 3: Health mal shouldn't have more than twenty two grams of
Speaker 3: sugar a day. So put that into contact where you
Speaker 3: destroy your entire sugar content in one in one camp, yeah,
Speaker 3: one mountain dew and basically you shouldn't have sugar for
Speaker 3: the next two days, just to average it out.
Speaker 4: Yeah, and people are out here drinking like you know
Speaker 4: xxls and stuff. I mean, I was too even like
Speaker 4: because you don't. Again, that's why health is like, it's.
Speaker 2: Those you think it's one pot too so important.
Speaker 4: But for some reason it's not talked about enough or
Speaker 4: and you know in this in the ways it is,
Speaker 4: it's not reciprocal. You know, people aren't taking it in.
Speaker 4: They're just like, ah, you know, so it's a shame,
Speaker 4: you know.
Speaker 3: Well, and that's and that's why we you know, that's
Speaker 3: what we saw in the marketplace. We saw that, you know,
Speaker 3: there was it's it's a confluence of factors that are
Speaker 3: really making this opportunity possible. Obviously, one is the farm
Speaker 3: built from twenty eighteen, which brought these products into a
Speaker 3: legal zone. Let's call it, whether you want to say
Speaker 3: it's a gray zone, a white zone, whatever, there's a
Speaker 3: zone that we can bring these products to market, and
Speaker 3: then you now have this whole this whole movement away
Speaker 3: from alcohol. Crazy statistic because again up on the alcohol
Speaker 3: business as well. In those statistics, a Nielsen survey of
Speaker 3: gen Z consumers, only fifty nine percent of gen Z
Speaker 3: consumers interviewed or surveyed. It was like a thousand or
Speaker 3: two thousand had had a sip of an alcoholic beverage
Speaker 3: in the last year, and of those only nineteen percent
Speaker 3: had consumed a beer. Those are damaging statistics to the
Speaker 3: alcohol in this man.
Speaker 4: That's crazy damages. Yeah, yeah, oh man, hear.
Speaker 3: And we're seeing it. We're seeing it in the sales.
Speaker 3: I mean it's we're seeing in sales. So there's this
Speaker 3: movement away. But people leaving alcohol doesn't mean they're not
Speaker 3: they don't want to have fun or relax or whatever
Speaker 3: whatever brought them to an alcoholic beverage. That desire or sensation,
Speaker 3: that chasing, that sensation that hasn't gone away. They're trying
Speaker 3: to find a healthier and a better way to accomplish that.
Speaker 3: And with the legalization in many states of weed or marijuana,
Speaker 3: whatever y'all want to call it, and then now the
Speaker 3: onslaught of the hemp based THC and CBD products, it
Speaker 3: now provided a legal operation, you know, a legal way
Speaker 3: to find healthier alternatives to get that sensation or feeling
Speaker 3: that they were chasing with alcohol. Now you don't have Yeah,
Speaker 3: you don't have the degenerative issues. And you know that's
Speaker 3: that's something real trend. It's sticking. And so we decided
Speaker 3: that we could make a better product that would sort
Speaker 3: of take that trend to the next level. And that's
Speaker 3: where we're you know, that's kind of where we're at
Speaker 3: moving forward right now. Is we're in this case, unlike alcohol,
Speaker 3: where we were the first, we're not the first THHC drink.
Speaker 3: We admit that we're just the best.
Speaker 4: And you mentioned the Farm Bill, So if you don't know,
Speaker 4: the Farm Bill in twenty eighteen allowed it for hemp
Speaker 4: to be processing shipped around the states all over nationwide,
Speaker 4: and that's how you're able to have Delta nine TTC. Right,
Speaker 4: this is like the Delta ninetc. So I mean just
Speaker 4: curious how you do that? Do you buy like do
Speaker 4: you grow your own hemp plants or how do you
Speaker 4: how does that whole process work on you getting the
Speaker 4: Because they saw the honey on there too, Oh so
Speaker 4: that honey is already is infused. Sorry, he's just putting
Speaker 4: at Okay, Okay.
Speaker 3: I never leave home without this stuff. This is this
Speaker 3: is the magic juice. This is our honey. Okay, this
Speaker 3: is the magic juice. Because I will tell you I
Speaker 3: have tried a lot of competitive products, the smell of weed,
Speaker 3: the taste of weed. Personally, I don't like drinking bong
Speaker 3: water that is been flavored and had artificial sweetener and
Speaker 3: then over carbonated. That's not a good cocktail for me.
Speaker 3: So for us being in the alcohol side, we know
Speaker 3: the importance of taste. It has to taste good. We've won,
Speaker 3: by the way, we just won the SIP Awards, which
Speaker 3: is the largest consumer alcohol tasting competition in the country.
Speaker 3: We just won the Innovation Award in double golds for
Speaker 3: all of our products. So we know about taste, we
Speaker 3: know the importance. So in order for these products in
Speaker 3: general as a drink, you know, let's let's kind of
Speaker 3: put let's table, gummies and anything else to the side
Speaker 3: and only talk about drinks. Drink, they've got.
Speaker 4: To taste good.
Speaker 3: The general public does not want to taste weed. They
Speaker 3: don't want to smell weed in their drink. It's different
Speaker 3: from when you smoke it. Don't want to drink.
Speaker 4: We've talked about the edibles too a lot, because, especially
Speaker 4: back in the day, you get edibles that would taste
Speaker 4: pretty much like you were chewing dried like bloods. And
Speaker 4: it's like it's come so far now you can even
Speaker 4: not even tell sometimes, you know, And that's it's nice especially,
Speaker 4: and this is why I love products like this, like
Speaker 4: you know, ten milligrams, like drinks, especially because you're you're
Speaker 4: you're touching the whole market that hasn't been touched, you know,
Speaker 4: smoking weed, smoking, you gotta fall in love with the
Speaker 4: smoking action. Right, I'm a smoker. Before I was smoking weed, right,
Speaker 4: I was smoking cigarettes. Hookah. You not for being a smoker,
Speaker 4: my sister not being a smoker. They drinks are a
Speaker 4: very easy like normalizing cannabis and THC to people, because
Speaker 4: it's very already understood. You know, it's already I know
Speaker 4: how to drink. Everyone drinks, you know, So it's I
Speaker 4: think it's a very good way to make some people
Speaker 4: become believers. So I really like products like this drinks.
Speaker 4: It's a new age.
Speaker 3: You're you're hitting. It's it's I'm just warning now. I
Speaker 3: love my product. I also model myself a bit after
Speaker 3: Phil Knight from Nike, and that's also going to come
Speaker 3: into play in a minute Phil Night Hay edition. In fact,
Speaker 3: he was once asked, you know if you'd ever had
Speaker 3: dinner or lunch with the founder of under Armour, and
Speaker 3: he said, why on earth would I do that? I
Speaker 3: hate him. I hope he goes out of business. I
Speaker 3: feel the same way about my competition. I want to
Speaker 3: see them all just fall to the wayside. So just
Speaker 3: take that with a grain of sow verry. I'll admit
Speaker 3: my BIA scenario, But if you're not biased about your
Speaker 3: own company, then you know, as my dad used to say,
Speaker 3: if you don't think you're the best, why should anyone else.
Speaker 3: So I believe that we're the best. So what we
Speaker 3: had to do was before we embarked on this venture,
Speaker 3: we had to find a way to overcome that taste
Speaker 3: and smell aspect. And what we found was by infusing
Speaker 3: the honey with the hemp derived delta nine one. It's
Speaker 3: in compliance with the farm bill, the point three percent
Speaker 3: all that sort of stuff. If you tasted this and
Speaker 3: I'll have to send you, I'll send you, guys a jar.
Speaker 3: There is no weed or yeah, there's no weeds or
Speaker 3: taste to this whatsoever. And you're getting the natural benefits
Speaker 3: and properties of honey.
Speaker 4: Well you exactly, that's a great thing you just brought up,
Speaker 4: because I will say, I love when I can get
Speaker 4: natural honey from North when I'm like visiting family can't
Speaker 4: always get it. But like, just the fact that you
Speaker 4: mentioned that earlier about the sugar coming from honey is
Speaker 4: such a better Like you get so many other benefits
Speaker 4: from the honey, but also just that is a natural sweeten. Hear,
Speaker 4: more natural sugar than if you're getting like like fruit
Speaker 4: croc ers something like fake right, So I just well, we.
Speaker 3: Get so so our sugar is coming from the coconut water,
Speaker 3: a tiny tiny bit from the fruit juices. Because the
Speaker 3: fruit juices are concentrated, they are denatured, so the sugar
Speaker 3: and a lot of moisture are removed from it, and
Speaker 3: then and then the honey. So you know, every I
Speaker 3: think it's one teaspoon of honey has five milligrams of sugar.
Speaker 3: We don't have quite. I won't put up We got
Speaker 3: all our ingredients, but I'm not going to put our
Speaker 3: formula out there in the public, of course. But we've got.
Speaker 3: You know, that's where all of our our carbs are,
Speaker 3: our sugar carbs are coming from. Nothing is added whatsoever.
Speaker 3: And as I mentioned, we will be moving from sucralose
Speaker 3: uh to stevia. And part of that is because I
Speaker 3: foresee the retailer, the chain retailers starting to open up
Speaker 3: here over the next let's say twelve months. So Whole
Speaker 3: Foods uh sprouts you know different companies that have label
Speaker 3: or ingredient restrictions. Is a a band ingredient at Whole Foods.
Speaker 3: So if Whole Foods were to decide to sell these products,
Speaker 3: I've got to have a product that will be in
Speaker 3: compliance with their ingredient restrictions. So we are already moving
Speaker 3: toward that.
Speaker 4: Yeah, that's smart, because that's a good you got to
Speaker 4: take ahead and absolutely because I think these drinks should.
Speaker 4: I don't see why you can't eventually get these drinks
Speaker 4: in those stores like that. That's the big thing about
Speaker 4: this like loophole area whatever want to call it. Right
Speaker 4: we discussed earlier, is it's like why could you not
Speaker 4: like besides restrictions to this, well, let me tell you
Speaker 4: so long regularly like.
Speaker 3: Alcohol, Well again, it's it's crazy to me that you
Speaker 3: have states that are trying to argue that these products
Speaker 3: need to be sold behind a counter. Yet I can go,
Speaker 3: you know, I can go get a forty of malt
Speaker 3: liquor that's just sitting out in the cool or even
Speaker 3: in a big ice bucket in my convenience store. You know,
Speaker 3: they don't protect that. Yet somebody can go out and
Speaker 3: have a dui, or a kid could shop lift it,
Speaker 3: or you know who knows what. You know, We've seen
Speaker 3: I don't have to reiterate it. We've seen the damage
Speaker 3: alcohol can do. If someone could tell me one good
Speaker 3: thing that alcohol does in a non sarcastic approach, please
Speaker 3: tell me, right, if I can tell you, tell me
Speaker 3: just one thing that THHC does.
Speaker 4: What do you mean that?
Speaker 3: How about it's an anti inflammatory? Yeahh is an anti inflammatory.
Speaker 4: You can help with anxiety, anti anxiety, It can help
Speaker 4: with I mean that there are those general ones. So
Speaker 4: they say sedative, but I mean I think that's more
Speaker 4: of like mental but like you know, chronic pain.
Speaker 3: You were just one of the.
Speaker 4: Huge one.
Speaker 3: Well and that and that goes back to chronic inflammation.
Speaker 3: And when you start looking at things like autoimmune diseases.
Speaker 3: You look at cardiovascular A lot of these diseases. The
Speaker 3: root I'm not going to say cause, but one of
Speaker 3: the roots side effects or factors is inflammation. I mean inflammatory,
Speaker 3: you know, And and THC is a documented anti inflammatory,
Speaker 3: point blank. That's one of the key benefits. So we
Speaker 3: don't even have to go down the laundry list.
Speaker 4: And so that makes sense because we talked about terpenes
Speaker 4: and t C and there's all that all that other
Speaker 4: stuff that all has anti inflammatory properties, and like when
Speaker 4: you talk about that, like I forget how many issues
Speaker 4: rely with that, But it makes complete sense because if
Speaker 4: your veins are inflamed or your your arthritis gets all
Speaker 4: that anything gets inflamed, it's gonna affect other things. So
Speaker 4: that's a good point.
Speaker 3: Just please don't bring common sense to this industry because
Speaker 3: you'll give all our regulators a heart attack because they
Speaker 3: they love to come up with just arbitrary shit that
Speaker 3: makes no sense from a regulatory For example, in Iowa,
Speaker 3: the regulators had the genius idea that they're going to
Speaker 3: limit the amount of THC in a twelve ounce beverage
Speaker 3: to four milligrams. You go into that same market, there
Speaker 3: is not a single There is not a single regulatory
Speaker 3: limit on the amount of alcohol any product in the
Speaker 3: alcoholic category can contain. There is, There are no limits,
Speaker 3: of course none, But yet we decide it somehow. Four
Speaker 3: milligrams is the magic number. Connecticut came up with three.
Speaker 3: New York is it one? Uh, Florida is it? Yeah?
Speaker 3: New York is one? Florida.
Speaker 2: You're going to get off of one milligram?
Speaker 3: They they do, they they've come.
Speaker 4: Up with such because they don't understand the product.
Speaker 2: They've never consumed.
Speaker 4: Well.
Speaker 3: And so we are non carbonated. And we did that
Speaker 3: for two reasons. One and all of our product, all
Speaker 3: of our flavors, are non carbonated, and for the foreseeable future,
Speaker 3: will remain that way. And it's really for two reasons,
Speaker 3: if I asked you, well, one is obviously to avoid
Speaker 3: bloating the seltzer market. We've learned on the alcohol side,
Speaker 3: Americans are over carbonated. I can't even tell you how
Speaker 3: many people have just sent me notes or told me,
Speaker 3: you know, thank you for not carbonating this. I'm so
Speaker 3: sick of my only option being a carbonated beverage. I've
Speaker 3: had people tell me they shake things and I'm like, well,
Speaker 3: but if you don't open and let the gas out,
Speaker 3: it really doesn't go flat. It's you're hoping over time
Speaker 3: it will. So that's one of the reasons was to
Speaker 3: eliminate that bloating. The other big reason, and you bring
Speaker 3: up this whole, the milligram idea. Until we started to
Speaker 3: have edibles in the market, not a weat smoker on
Speaker 3: this planet twenty years ago, ten years ago, fifteen years ago.
Speaker 3: You asked them how many milligrams did you just token?
Speaker 3: That hit?
Speaker 2: Right?
Speaker 4: No, no one's going to know. Ever, no one's even
Speaker 4: sent them milligrams to edibles, I mean especially Holy Yeah,
Speaker 4: nobody knew.
Speaker 3: So if I asked you how many beer how many
Speaker 3: five percent alcohol beer content beers take you to get
Speaker 3: a buzz or drunk, you probably have a number. You
Speaker 3: probably have a baseline because you've experienced it. Most consumers today,
Speaker 3: a lot of them are coming in or coming back
Speaker 3: to the THHC market and they don't have a foundation
Speaker 3: because there really isn't a baseline across products to say
Speaker 3: five milligrams of this or fifty milligrams of that will
Speaker 3: have this effect on me.
Speaker 4: So having product, yeah, that's a good point, and it's
Speaker 4: very circumstantial, you know, in to how much have you
Speaker 4: been exposed to TC, how's your tolerance? How old are you,
Speaker 4: how how's your health? Like, there's all sorts of things
Speaker 4: to play in a factor with edibles, and that's a
Speaker 4: very good point because like some times when you're smoking weed,
Speaker 4: you know, a couple hits, they'll get you high, but
Speaker 4: edible is very dependent on.
Speaker 3: You well, and we all we all know somebody who's
Speaker 3: had a bad edible experience because of the onset of
Speaker 3: action and you know.
Speaker 4: I can't feel it. You think I'm gonna get you
Speaker 4: another one.
Speaker 3: Yeah, and then you know an hour or later they're
Speaker 3: they're upside down on the couch and you know whatever.
Speaker 3: But so so, by by being non carbonated and also
Speaker 3: having real juice and all of our real ingredients, we
Speaker 3: allow the consumer, as we say, to find their zone
Speaker 3: they can open it. And by these these products in
Speaker 3: general have not been cheap in the market. Well, we'll
Speaker 3: talk about our pricing strategy at some point, because we
Speaker 3: want these to be affordable and part of your so
Speaker 3: you can make it part of your daily routine and
Speaker 3: not a treat, you know, something of that nature. But
Speaker 3: you can if you're new and you've never tried this before.
Speaker 3: You can drink a half a can, put it back
Speaker 3: in the fridge, see how you feel. Oh, let me
Speaker 3: drink a little more, or let me drink the other
Speaker 3: half later tonight. Whatever you're you find your zone, you
Speaker 3: find your routine with our product, and you don't have
Speaker 3: to worry about it going flat or losing taste, and
Speaker 3: you therefore you haven't wasted money.
Speaker 4: That's a good point. And that's another crazy with carbonation.
Speaker 4: You really do have a window, you know, And I
Speaker 4: I will, I will admit I do like carbonated things.
Speaker 4: But it's not like I'm anti carbonated things, like I
Speaker 4: kind of just don't. I don't really have a preference, right,
Speaker 4: But it's very it's very cool to hear that because
Speaker 4: these are health benefits that I you know, the bloating thing.
Speaker 4: You know, this is some shit Kyle might know, like
Speaker 4: our a personal trainer friend who's super into health, Like
Speaker 4: he's gonna really appreciate this type of stuff, you know.
Speaker 4: So I really like that you're targeting not just how
Speaker 4: high you can get, but also how how I can
Speaker 4: get a buzz, but being healthy, And I think that is.
Speaker 3: Such a we're gonna we're gonna talk about that high
Speaker 3: in a second. But I'll tell you this. If you
Speaker 3: are a bubble fan, you got a soda stream. Dump
Speaker 3: any of these drinks into a soda stream and put
Speaker 3: bubbles again, because we have the robust, full bodied flavors.
Speaker 3: I like to say, and I've already tested it. The
Speaker 3: only one I won't carbonate is a tea. I don't
Speaker 3: like carbonated tea.
Speaker 4: The tea is perfect. I like the tea, I'm just like.
Speaker 3: But the BlackBerry, the pineapple, the limeaid, by the way,
Speaker 3: is gonna taste like a sprite or a fresca even
Speaker 3: if you carbonate it. So if you want the bubbles,
Speaker 3: throw it in a throw it in a soda stream.
Speaker 3: And the other cool thing, by the way, about our flavors,
Speaker 3: and this again goes back to using real flate, real
Speaker 3: juices and extracts, not natural flavors, which is a whole
Speaker 3: you know again, having been in the ingredient world, is
Speaker 3: a scam.
Speaker 4: Natural chocolate flavor. It's like, what, there's no chocolate in
Speaker 4: this well.
Speaker 3: I mean, look, all chemicals are pretty much come from nature,
Speaker 3: or you know, there's synthesized from other natural chemicals to
Speaker 3: make an end chemicals. So the FDA considers that process natural.
Speaker 3: You might have a raspberry flavor natural flavor that has
Speaker 3: absolutely zero raspberry in it whatsoever. It's just they were
Speaker 3: able to put together chemicals to mimic the flavor to
Speaker 3: some key.
Speaker 4: Yeah, it's like sunny d there's not an orange in there.
Speaker 4: But it's basically like if we were like, hey, let's
Speaker 4: make orange without using an orange.
Speaker 3: It's just like very You can mix, for example, the
Speaker 3: BlackBerry with the watermelon half and half. It's delicious. You
Speaker 3: can mix the BlackBerry and the pineapple. And by the way,
Speaker 3: if you do like cocktails, I mean look to each
Speaker 3: their own, you can use these as mixers with your alcohol,
Speaker 3: you know, putting the limead into uh you know, the
Speaker 3: tea also works. And we got more flavors in the pipe.
Speaker 3: But what we tried to do is create a flavor
Speaker 3: profile as well that was robust that you can mix
Speaker 3: things together. And by the way, so we have the
Speaker 3: pineapple and the BlackBerry, we have a caffeinated version. So
Speaker 3: all of our flavors are ten milligrams of delta nine
Speaker 3: THHC from the honey. The there you go. So the
Speaker 3: black cans.
Speaker 4: Adam right here. So the black one is the caffeine caffeinated.
Speaker 3: So that's that's two hundred milligrams of caffeine versus the
Speaker 3: non caffeinated. And I will tell you you that I
Speaker 3: sent that out to some scientists. Well, let's say you
Speaker 3: want a hundred milligrams of caffeine, but you still want
Speaker 3: ten milligrams of delta nine THHC. What's your answer? Half
Speaker 3: a can of each mixed together in a glass. You
Speaker 3: can do that. You just cut your caffeine down, but
Speaker 3: you didn't dilute your THHC count. So it's kind of like.
Speaker 4: You're not even changing flavor. Oh interesting, I like, I
Speaker 4: like hated that.
Speaker 5: Like, you know, I have to bring a child analogy
Speaker 5: but if you guys, yea might not be old enough
Speaker 5: to remember gor animals where you could match the match
Speaker 5: the animals and you know, little kids could put.
Speaker 3: Their outfits together. But that's you know, we kind of
Speaker 3: that you can. Uh again, I'm dating myself all the time.
Speaker 3: You know you can. You can mix and match these
Speaker 3: things to whatever your preference is going to be. And
Speaker 3: like I said, you can even throw it in the
Speaker 3: soda stream. It's it was all about the versatility you know,
Speaker 3: that we could bring to the product into the category.
Speaker 4: No, I'm really glad we did this interview because because
Speaker 4: you know, I can read this and learn about the
Speaker 4: natural ingredients, but to really dig into all your products
Speaker 4: and how much you really believe it and show how
Speaker 4: much health is behind then now it really Now I'm
Speaker 4: able to read this canon like oh that makes sense,
Speaker 4: Oh that makes sense right, and then compare it to
Speaker 4: other things. You know, I really like the noncaffeinated option
Speaker 4: versus the caffeine aided option because you know, sometimes people
Speaker 4: will get a little jittery on caffeine. But also, you know,
Speaker 4: I watch people drink three expresso shots like it's nothing,
Speaker 4: absolutely insane. Well, I think the tolerance is different. It's
Speaker 4: the same thing to TT right, It's really relative to
Speaker 4: your consumption level, you know.
Speaker 3: Well, there's a lot of other factors that go into
Speaker 3: that as well, and we've had we've done a lot
Speaker 3: of testing with random folks who we have no association with.
Speaker 3: We've already heard from folks that drink energy drinks fairly,
Speaker 3: you know, religiously that they've replaced their energy drinks with
Speaker 3: High nine because they don't feel the jitters. They don't
Speaker 3: feel the crash. And part of that is because are
Speaker 3: so if you look at the cast, I call it
Speaker 3: a cascade. So and obviously it depends on how fast
Speaker 3: and how much you drink at a given time, because
Speaker 3: there's only so much, you know, in a given can.
Speaker 3: So if you take one sip every thirty minutes, you
Speaker 3: might not feel the THC because your body's got time
Speaker 3: to you know, process it and so on. But when
Speaker 3: you drink let's let's use the caffeinated version as an example.
Speaker 3: When you're drinking that, you'll start to feel the caffeine first,
Speaker 3: just because of how your body metabolizes different components. And
Speaker 3: by the way, the coconut water really does play a
Speaker 3: key role in metabolizing uh nutrition in you know, the
Speaker 3: the vitamins and minerals in every end. So you're gonna
Speaker 3: feel the caffeine first, then you're gonna start to feel
Speaker 3: the THHC kick in. Then as those start to as
Speaker 3: you drink more and you're adding and you're starting to
Speaker 3: go up the you know, up the mountain till you
Speaker 3: find the peak. About that time is when those food
Speaker 3: based vitamins will start being metabolized. In your body, and
Speaker 3: as the caffeine starts to wear off and come down,
Speaker 3: the natural energy and all of the B vitamins and
Speaker 3: the see all the vitamins that we have in there,
Speaker 3: they almost serve as like a parachute preventing the caffeine crash.
Speaker 3: And we've heard this from so many consumers. You know,
Speaker 3: Hilly Dove, for example, who's up in her I think
Speaker 3: she's the feral Mill for twenty she's up in the
Speaker 3: Michigan market. Big red Bull consumer you know, tells us
Speaker 3: I don't feel drained, like after the energy boost from
Speaker 3: a red Bull wears off, I actually feel exhaust.
Speaker 4: I get a crash so hard off red Bull. And
Speaker 4: I do not like to drink Red Bull unless I'm
Speaker 4: like an emergency situation like and I need to stay
Speaker 4: awake for like an hour, like a Red Bull does
Speaker 4: not do it. I crashed so hard off red Bull.
Speaker 4: I actually started drinking stuff without like a lot of
Speaker 4: sugar that has natural sugar. So it's I'd love that
Speaker 4: you're bringing this up so because it's it's it's so true,
Speaker 4: like you so like that's really your caffeine is more
Speaker 4: natural because a lot of times, like a natural caffeine
Speaker 4: like this will keep you moving energized rather than just
Speaker 4: boost it.
Speaker 3: You know, well, have your drink one of these before
Speaker 3: a workout. It is going the caffe heated one. It
Speaker 3: is going. The focus you get from that caffeine combined
Speaker 3: with the THC high, the body high, it will be
Speaker 3: the best workout ever. Morning I'm going to give is
Speaker 3: that if you go on like a treadmill or a
Speaker 3: StairMaster doing any cardio, You're going to feel awesome. You're
Speaker 3: gonna be like, oh man, I'm chugging along, chugging along.
Speaker 3: Oh man, I must have been on here like an hour.
Speaker 3: I feel great. You're gonna look down it and be like, finance, Wow, God,
Speaker 3: that's the THC factor. But yeah, you will have You
Speaker 3: will feel the mobility, you will feel. The big thing
Speaker 3: is the focus, you know, and the big thing is
Speaker 3: if you're especially if you're lifting weights, it's not always
Speaker 3: about how much you lift, it's how you lift. But
Speaker 3: I've had so many people test this and they've told
Speaker 3: me it's you know, it's the best workout ever.
Speaker 2: I'll definitely give it a test. I'll be at the
Speaker 2: gym tomorrow.
Speaker 4: Sometimes halfway through the workout, you need that extra boost,
Speaker 4: so that would be perfect. And you know, I think
Speaker 4: sometimes the little bit of THC would be nice. Exactly
Speaker 4: what you're saying. You get in your head and just
Speaker 4: get focused. You really don't, you know?
Speaker 2: I like that and after work, a little caffeine boost
Speaker 2: for me, I could definitely use that, right, it works.
Speaker 3: I mean it's like I said, you know, we we
Speaker 3: pride ourselves on making sure we deliver to the consumer
Speaker 3: what we promised and that's and that's what this drink does.
Speaker 3: And in fact, we we had a big branding meeting today.
Speaker 3: As I mentioned off air, you know, we're at a
Speaker 3: critical stage in our company right now. You know, to me,
Speaker 3: there's there's three steps for any company in any category. Service,
Speaker 3: product doesn't matter. The first question you got to answer
Speaker 3: is the what What is my product? What are we making?
Speaker 3: How are we differentiating it? What is it? We did
Speaker 3: that we went through our first phase. We changed packaging,
Speaker 3: we made tweaks to flavors, we added flavors, lowered caffeine.
Speaker 3: We learned from our market experience to get the what's correct.
Speaker 3: The next question you need to ask and answer is
Speaker 3: the why, which is the market? What is the market opportunity,
Speaker 3: What is the need? How does put into that? Why
Speaker 3: are we here in the first place, the last and
Speaker 3: we again launching at a small scale, working with a
Speaker 3: lot of folks on Twitter, working with folks like yourselves,
Speaker 3: working with retailers to understand where our product is, what
Speaker 3: type of consumers and why and so forth. The last
Speaker 3: question that we hadn't had answered yet We've been asking
Speaker 3: ourselves for months trying to figure this out, is the
Speaker 3: who who are we? Which is what is our brand?
Speaker 3: Our brand is the who that's the product. The who
Speaker 3: is not the product, it's the brand, because the what
Speaker 3: is just attributes of a product. So when we went
Speaker 3: through this and we started thinking about, first of all,
Speaker 3: how where are these drinks going to be consumed? Because
Speaker 3: I see my competition, they're all positioning these as their
Speaker 3: products as alternatives to alcohol. I think that's I think
Speaker 3: that's the quick buck approach. Those guys are just looking
Speaker 3: for the quick buck, trying to pull those consumers who
Speaker 3: are they want to leave alcohol drinking. But there's a
Speaker 3: lot of market that if you're a consumer that doesn't
Speaker 3: drink alcohol, believe or not, I don't drink alcohol, I'm
Speaker 3: going to say, well, I must not need that product
Speaker 3: because it's an alternative to alcohol. I don't get hangovers,
Speaker 3: so I don't need your product. And when you look
Speaker 3: at ansumption, if you really want to compare to that market,
Speaker 3: you see college kids shotgunning, funneling, and you know, drinking
Speaker 3: large quantities of alcohol rapidly as they can. These drinks.
Speaker 3: In general, no one's gonna sit down and shotgun three
Speaker 3: straight THHC drinks. It's not gonna happen. It's not gonna happen.
Speaker 3: So we do a lot of these types of factors.
Speaker 3: And the biggest problem we had was there are so
Speaker 3: many elements to our product that no one else has.
Speaker 3: The coconut water, the vitamin source, the honey THCHC, the
Speaker 3: amazing taste, the non carbonation. How do we sum that up?
Speaker 3: And I take it back to something I said earlier.
Speaker 3: I model myself a little bit after Phil Night. So
Speaker 3: our slogan that we are unveiling today tonight, or we're
Speaker 3: gonna start unveiling it over the next earl days is
Speaker 3: just drink it.
Speaker 2: Just drink it.
Speaker 3: Just drink it, and let me tell you a great story.
Speaker 3: And I know, I don't know how much time we
Speaker 3: have and you' all cut me off at any moment.
Speaker 3: Several years ago, when I started in the alcohol business,
Speaker 3: again your experience, I was lucky enough. In fact, I
Speaker 3: connected with the gentleman by the name of John McDonald
Speaker 3: on LinkedIn Texas. He was in Boston. He had just
Speaker 3: left the former chief operating officer for Patrum.
Speaker 5: And.
Speaker 3: He said, I'll make time for you. And this was
Speaker 3: before zoom and you know video conferencing. I said, I'm
Speaker 3: on a flight tomorrow just to come sit down with you,
Speaker 3: because he's an expert. Flew to Boston. I literally got
Speaker 3: one hour of his time and I sat down and
Speaker 3: I asked a couple questions, but I mostly listened. One
Speaker 3: of the best stories he told me was when he
Speaker 3: joined Patron, John Paul de Giorgio that you know, Paul
Speaker 3: Mitchell gave him a blank check. Patron was only doing
Speaker 3: about fifteen million dollars of revenue at the time. It was.
Speaker 3: It was struggling, and John Paul came to him and said,
Speaker 3: here is a blank check. Do whatever you got to
Speaker 3: do to make this happen. And so he took samples
Speaker 3: and went out to his friends and he said, here,
Speaker 3: try this, and they said, well, what is it? Tequila?
Speaker 3: Oh no, I don't know. I don't want tequila. I
Speaker 3: had a bad experience in college, I had bad experience
Speaker 3: last week. Whatever was the bad?
Speaker 4: No, I get you know, I made one hundred percent.
Speaker 4: People have that with a lot of products. That's a
Speaker 4: very valid point.
Speaker 3: Oh what So what he did was he went back
Speaker 3: whatever period of time after and said try this, and
Speaker 3: they said what is it? He said, Patron, well what
Speaker 3: is it? Just drink it, just try it.
Speaker 4: Drink it.
Speaker 3: They drank it, they loved it, and from that marketing strategy, Patron,
Speaker 3: if you really think about it, they created the craft
Speaker 3: high end tequila business that has made lots of other
Speaker 3: people tons of money and put to took tequila from
Speaker 3: being associated with a bad night in Tijuana to being
Speaker 3: served in the highest, you know, profile clubs at insane
Speaker 3: prices and people forking over tons and tons of money
Speaker 3: just to drink. Patron, even though it was they overcame, You're.
Speaker 4: Just shifting someone's perspective, right, because honestly here right, so
Speaker 4: people have bad associations with even like TC or something. Right,
Speaker 4: So I think that's kind of where you're leading to
Speaker 4: how you're with your drink. But it's very cool because
Speaker 4: you're sometimes people don't have that necessarily that comfortable experience,
Speaker 4: but they're gonna be love the product.
Speaker 3: Well, it's not that it's not necessarily that people have
Speaker 3: a bad experience with THCs. If you a lot of
Speaker 3: you know, you ask consumers in general, especially ones who
Speaker 3: have not been in the market, you mentioned THC, I
Speaker 3: guarantee you probably seventy five to ninety percent of those
Speaker 3: people asked. If you ask, what image comes into your
Speaker 3: mind when someone mentions THC, they're thinking hippie stoners. That
Speaker 3: it's the stoner image. It's it's that is the STIGMATI.
Speaker 3: And so what we are looking at with all of
Speaker 3: our different benefits, and you mentioned earlier about getting time.
Speaker 3: This to me and how we're moving forward is getting high.
Speaker 3: Because if you want to get high, you've got most
Speaker 3: of the people in the market are going to consume
Speaker 3: it via some form of smoke or flower. Right, They're
Speaker 3: not None of those consume are going to things on
Speaker 3: their smoke and only go edibles or drinks or something.
Speaker 3: Going forward, it's.
Speaker 2: Not going more to happen.
Speaker 4: It's rare, right, not.
Speaker 3: Going to happen. So we are trying to become part
Speaker 3: of that. But I want this drink to become part
Speaker 3: of people's everyday routine because we have a common as humanity.
Speaker 3: There's a common thread, I believe, in my opinion in
Speaker 3: all of us. We want really one thing at the
Speaker 3: end of the day, to be happy, to feel good.
Speaker 3: You've never you've never heard someone say this is so awesome,
Speaker 3: I feel so great. This sucks. I can't stand it anymore.
Speaker 3: You have someone say, oh, I got bad allergies today.
Speaker 3: This sucks. Right, people want to feel good. That's why
Speaker 3: they're consuming out. They're consuming it to have a good
Speaker 3: time because it makes it good. You know, people want
Speaker 3: to feel good. What our drink does. It's not about
Speaker 3: getting you high. Because we now have the decgmatization of
Speaker 3: THCHC in the general place, there are people consuming THC
Speaker 3: for its health benefits and not to get high.
Speaker 4: Yeah, that's very true.
Speaker 3: They're drinking if they wanted to get high. Why are
Speaker 3: they using it as a sleep aid because they're wasting.
Speaker 4: All of the high.
Speaker 3: So we have this going on in the market play correct,
Speaker 3: So think about this. We've all done this as well.
Speaker 3: You're at a restaurant, your wife, your girl, your significant other.
Speaker 3: You're at a new place, trying a new food, neither
Speaker 3: of you have ever had. You take a bite and
Speaker 3: oh my god, it's so awesome. You feel so good.
Speaker 3: Oh you got to try this. Oh what is it?
Speaker 3: Just eat it? Trust me, because don't you trust that
Speaker 3: I would not give you somethings like shit. I'm actually
Speaker 3: trying to share a very positive, uplifting experience with you.
Speaker 3: So just try it. I'll tell you what's in it later.
Speaker 3: So for us, it's just drink it, because trust me,
Speaker 3: I am going to give you something that is going
Speaker 3: to change your life. This is going to give you health, energy, focus,
Speaker 3: You're just gonna feel better. Yeah, and that's what we're
Speaker 3: giving you. So when someone says, well what is it,
Speaker 3: then I can tell you about all the benefits. But
Speaker 3: in the meantime, just drink it.
Speaker 4: And just try it. It's a drink. Tell me if
Speaker 4: you like it, and we'll go from there. That I
Speaker 4: like that, well, it's not just that.
Speaker 3: Trust that I am sharing something with you that's positive.
Speaker 3: Let's get back to a world where we are sharing
Speaker 3: positive experiences, positive things in life. So we can all
Speaker 3: go back and we can all achieve that one underlying
Speaker 3: goal in life, which is too simple, and it's so simple.
Speaker 3: We just want to be happy. That's it.
Speaker 2: Yeah, I just want.
Speaker 3: To have a good day. Just I want to have
Speaker 3: a day where I wake up my knees don't hurt.
Speaker 3: I want to wake up where I'm just in a
Speaker 3: good mood. How many people can say or remember the
Speaker 3: last time they did that, Well, you start drinking this,
Speaker 3: it'll become a more frequent occurrence.
Speaker 2: And also use my can of fifteen and you get
Speaker 2: to save fifteen percent off your order too.
Speaker 4: There you go. I love that. I really appreciate the
Speaker 4: power of your belief and just just be the care
Speaker 4: and the trust you're trying to rebuild in the consumer,
Speaker 4: because I think sometimes people have got shaded by what's
Speaker 4: in their stuff because of like supersize me and stuff
Speaker 4: moving forward from there. And I think that it's like
Speaker 4: really amazing that, especially when you say be delightful. It's like,
Speaker 4: I really just like that take on it, because I
Speaker 4: think that's you don't see a lot of health going
Speaker 4: into edibles. I mean, for the longest time, it was
Speaker 4: just sugar, this sugar, that sugar, that this brownie.
Speaker 2: Because there was no glue free stuff too, to have.
Speaker 4: Something with THC, revitalizing minerals, vitamins like all this stuff
Speaker 4: that's just good for you too, as well as giving
Speaker 4: you kind of a relaxing buzz too.
Speaker 2: It's like it's really awesome. No, I think you hit
Speaker 2: on a lot of your joining uante.
Speaker 4: I love this product. It's cool.
Speaker 2: Yeah, I know. Yeah, thank you, thank you guys h
Speaker 2: for doing this. Trust Yeah, no, And.
Speaker 3: I'm sorry if I talk a lot. Like I told
Speaker 3: you before, I love my product and there are so
Speaker 3: many stories and things I could share, and.
Speaker 2: It's great to hear it from you, hear the passion
Speaker 2: that you have, and like that's going to be speaking
Speaker 2: to our listeners and want them to try this product
Speaker 2: and go out there and try it because like you
Speaker 2: do talk about it. And I didn't mean to cut
Speaker 2: you off, but like you're talking about hydration, you're talking
Speaker 2: about like I'm just reitering with Groovy said here, you're
Speaker 2: talking about actually getting vitamin D, you're getting vitamin A,
Speaker 2: vitamin so you're getting all these vitamins in here. Drink
Speaker 2: it's healthy for you. Like you don't see a lot
Speaker 2: of healthy products on the market nowadays. A lot of
Speaker 2: lot of brands they're just trying to, like, like we
Speaker 2: said it earlier, just just get it out there, have
Speaker 2: other people sell for you, and just make a quick
Speaker 2: buck off of it. And I'm excited to see this brand,
Speaker 2: your brand continue to grow and go into stores here
Speaker 2: just based off of the flavor and the taste. Like
Speaker 2: you said that the Water Mountain half half extremely extremely good.
Speaker 2: I really like the pineapple because I love pineapples in general,
Speaker 2: and pineapple juice is just I can drink that ship
Speaker 2: all day.
Speaker 4: And just curious real quick before we move on too much,
Speaker 4: because we we have gone a little longer, but it's
Speaker 4: totally fine. I still want to touch on a couple
Speaker 4: of subjects. So we're just gonna go a little longer
Speaker 4: than normal. Yeah, okay, if that's cool. Yeah, how how
Speaker 4: big is your team?
Speaker 3: You know?
Speaker 4: A high night because you say, you know, you're the
Speaker 4: co founder, you're packaging, and we talk about like you know,
Speaker 4: he sounds like it's really just like a family knit,
Speaker 4: who you trust type of business. And I just want
Speaker 4: people to know that because because these are the companies
Speaker 4: you got to support, right, So I just I always
Speaker 4: wanted to reiterate that or talk about that.
Speaker 3: Well, first of all, I don't know if I have
Speaker 3: his card. Oh I do, as I mentioned my my
Speaker 3: five year old.
Speaker 4: Yeah, he's on the team. It says dad's phone. He
Speaker 4: doesn't have a phone number. That's great because I was saying,
Speaker 4: you just give me those vibes. That's family. It matters
Speaker 4: to who's on your team. So like I just wanted
Speaker 4: to if you wanted to shout him out or show
Speaker 4: any love, I just and obviously you know, shout out
Speaker 4: and Nikolai, is that what? By the way, it was
Speaker 4: really quick. I couldn't read the real quick.
Speaker 3: I want you to catch his name. That is his
Speaker 3: legal name, by the way, Nicolay.
Speaker 2: Right, Maximus Batman.
Speaker 4: Batman, Oh my god, I didn't even awesome. It's like
Speaker 4: his confidence. That is his name whenever. That's awesome. I
Speaker 4: just got his first name. I didn't even catch Batman.
Speaker 4: That's clutch. Is that you a big fan?
Speaker 3: It goes back to my my dad and I My
Speaker 3: dad passed away twenty two years ago, but uh, you know,
Speaker 3: it goes back to old thing with my dad and
Speaker 3: I used to sit and you know, we're talking again
Speaker 3: about the seventies when the old fam and wham and
Speaker 3: things on the screen popped up, and I would sit
Speaker 3: there and watch Batman with my dad. But it's it's
Speaker 3: funny because again I do all the formulation here at
Speaker 3: my house. He knows the formula. He's been he was
Speaker 3: just in Wisconsin with me at production. You know, he's
Speaker 3: he's only five and a half. We did to do
Speaker 3: a project. He started kindergarten. He's already been to twenty
Speaker 3: one states, like, actually done stuff in the States. And
Speaker 3: I will also tell you my wife. My wife, you know,
Speaker 3: she has migraines, you know, every now and then, probably
Speaker 3: because she lives with me. But she dranks. She's not
Speaker 3: a smoker, She's not on any drugs or anything like that.
Speaker 3: Never been, never has been a THHD consumer. She now
Speaker 3: drinks these every once in a while because it's only
Speaker 3: your headache. But from a team standpopoint, so we've done
Speaker 3: a couple of things. I've got a I got a
Speaker 3: great team of guys that are heading I got four
Speaker 3: guys that are heading up our distribution relationships. So ironically,
Speaker 3: we're dealing with a lot of aloholters in this category.
Speaker 3: They're really scrambling because again the negative impact TA see
Speaker 3: has had on their alcohol sales. So they're looking to
Speaker 3: diversify and they want to control this, you know, segment
Speaker 3: of the market. So I've got four great guys across
Speaker 3: the country working on that. Pat I've got a business partner,
Speaker 3: Todd Shull got uh, And we just brought on again
Speaker 3: where these things are going to be sold. We just
Speaker 3: brought on the former head of adult beverage buying or
Speaker 3: alcohol buying for he's now working with us, Mike Persick.
Speaker 3: And we brought on the former manager for adult beverages
Speaker 3: at Walgreens, Uh, Tim Turner. And you know those we're
Speaker 3: talking about, they were with those respective companies for many years.
Speaker 3: And actually, you know, get credit for running the teams
Speaker 3: that turned their you know, their alcohol sales into multi
Speaker 3: billion dollar a year ventures. Uh for Target. You know,
Speaker 3: Target wasn't a player in alcohol. Walgreens became a billion
Speaker 3: a multi billion dollar wine flow or because of Tim.
Speaker 3: So I feel like we have some great people on
Speaker 3: our team. But and I've got I've got from my
Speaker 3: music days. Uh are my old DJ friend, DJ Johnny
Speaker 3: to Johnny. Uh, he does all of our graphic design.
Speaker 3: I give him my ideas he translates it. Into the
Speaker 3: canvas year. We actually have some packaging design changes coming.
Speaker 3: We're gonna put some hexagons and some more texture and stuff.
Speaker 3: Uh So I got Johnny involved. I do a lot
Speaker 3: of graphic stuff myself. I'm dangerous enough to to get
Speaker 3: some things done. You know, We've got a great team, and.
Speaker 4: For me, it's still like less than ten people. So
Speaker 4: you're not talking a huge, like corporate team, you know.
Speaker 4: So it sounds like but you have. It sounds like people,
Speaker 4: you really really good people for a business, Like a
Speaker 4: lot of those that accreditation you were dropping like that's awesome.
Speaker 2: Yeah.
Speaker 3: Well, and my distribution team, it's gonna call him the
Speaker 3: four Old Time electively. They've got one hundred years of
Speaker 3: experience in alcoholic and non alcoholic beverage distribution. So there's
Speaker 3: not anybody they don't know. And it's translating into you know,
Speaker 3: we're launching in New Jersey, Wisconsin. You know, the only
Speaker 3: thing that's holding this market up at times are the
Speaker 3: state regulations of course that are that are just well
Speaker 3: they're all changing every day. Like somebody wants to put
Speaker 3: a registration process or change the laws in Georgia right now,
Speaker 3: you can't. You can't even sell a Hemp Delta nine
Speaker 3: or Delta eight product. Not until October first. They've got
Speaker 3: a moratorium while they figure out the regulations.
Speaker 4: Yeah, oh okay, I say moratorium. So I was curious.
Speaker 4: I was like, how do you deny that when it went,
Speaker 4: you know, when it's now legal. So okay, that's so
Speaker 4: they're just laying it as a la.
Speaker 3: They have banned every retailer in the state of Georgia
Speaker 3: until October first from selling any of these products because
Speaker 3: they got to figure out the rules. Now, the next
Speaker 3: question is what rules do they actually come up with.
Speaker 3: You know that they throw the darts at and figured
Speaker 3: that's a good answer for something, because that's all they're
Speaker 3: doing at the end of the day. But you know
Speaker 3: when they say founders of companies don't sleep, and they
Speaker 3: make a lot of sacrifices. And I don't want anybody
Speaker 3: to cry a river for me or pat me on
Speaker 3: the back or any of that shit. That's not what
Speaker 3: I'm here for. We don't sleep, you know, we my
Speaker 3: family makes sacrifices. I'm going to be away for you know,
Speaker 3: two and a half weeks here coming up. My you know,
Speaker 3: my wife's going to be solo taking care of a
Speaker 3: little guy. A little guy is not gonna have me around.
Speaker 3: I mean, those are real sacrifices because you know, the
Speaker 3: most valuable thing any of us have in life is time.
Speaker 3: So we only have limited time with one another. So
Speaker 3: when I'm spending time doing something else, it's time I'm
Speaker 3: not spending with them. So I just shortened the amount
Speaker 3: of time I will be able to spend with them.
Speaker 3: So a lot of sacrifices made. And but but I'm
Speaker 3: proud of my team. We've accomplished so much in a
Speaker 3: very short pereriod of time since we transitioned this and
Speaker 3: I can tell you in the next the next coming weeks,
Speaker 3: we've got some big announcements coming that are going to
Speaker 3: just have our competitors scratching their heads. And that includes
Speaker 3: one of them I can disclose. In Iowa, our distributor
Speaker 3: is going to be Johnson Brothers, which is the third
Speaker 3: largest spirit distributor in the country. They were prior to
Speaker 3: Iowa changing their laws, they had I don't know ten
Speaker 3: twelve brands that they were carrying. When Iowa changed everything,
Speaker 3: they got rid of most of them because they just
Speaker 3: weren't doing well. They kept two local brands. They did
Speaker 3: basically a bake off with about one hundred brands, including us.
Speaker 3: We came out as the only third brand. They're going
Speaker 3: to carry fun Bev in Ohio. We're going to be
Speaker 3: the We're going to be one of only two brands
Speaker 3: they carry. So we're starting to also, by the way,
Speaker 3: start we're starting to see a calling of the heard.
Speaker 3: So see all these alcohol distributors, and I'll try to
Speaker 3: make it quick. They had they had Fomo. They had
Speaker 3: Fomo because they so many missed the spiked seltzer movement.
Speaker 3: So when this started happening, they went out and they
Speaker 3: just grabbed every thc brand they could. And so now
Speaker 3: they're stuck with a lot of crappy products and realizing
Speaker 3: that those brands are not marketing. They're in fact, the
Speaker 3: best quote I heard was, we've got a lot of products,
Speaker 3: but we don't have any brands. We are building a brand.
Speaker 4: I like that. I may steal that for sometimes when
Speaker 4: I talk about just cannabis companies like in I don't know,
Speaker 4: sometimes that is the issue. You would just have people
Speaker 4: trying to like make a bu buck and cheap gets
Speaker 4: you done. Some cheap marketing tactics and then sell the
Speaker 4: company and like who cares right cheap, get some investors,
Speaker 4: but then like the people who really care the brand,
Speaker 4: putting their heart and soul into a product that they
Speaker 4: believe in far farther and few in between, you know,
Speaker 4: absolutely well.
Speaker 3: And we're talking to some of the big public cannabis
Speaker 3: companies because if you look at what kure Ethan is doing,
Speaker 3: by the way, is one example, they've launched a THHC
Speaker 3: hemp beverage. They are actually launching a hemp division of
Speaker 3: cure Leaf, which is on the cannabis side, because they
Speaker 3: just they see that the market opportunity is going to
Speaker 3: be greater and there's no reason why you can't be
Speaker 3: on both sides of the business. And and we're talking
Speaker 3: to some folks there. There's just you know, get your
Speaker 3: popcorn ready because the fireworks haven't even started yet in
Speaker 3: this industry where we are in the very nascent stages
Speaker 3: and it's about to get funky.
Speaker 4: Like to date myself, No, no, no, don't you My
Speaker 4: name is groovy, like punky is acceptable? There you got
Speaker 4: any era. It's been great since it's the sixties. So
Speaker 4: we're good. We like that, we like we like funk.
Speaker 4: Especially because I like smoking.
Speaker 3: I gotta find a way to get on the get
Speaker 3: our product on the groove cruise. I'm gonna I want
Speaker 3: to work on that.
Speaker 4: That would be dope.
Speaker 2: Oh my buddy talks about that all the time.
Speaker 4: Buddy Drew has been going like on a off for
Speaker 4: years and it's like one of his favorite facts.
Speaker 2: You wanted me to go. I think it was this
Speaker 2: winter last year we were talking about booking. It was
Speaker 2: like some big twenty I don't know ten maybe, I
Speaker 2: don't know how many years it is, but some big
Speaker 2: event and he's like, come on, come on, come on,
Speaker 2: And he's like, no, man, I can't pull the trigger
Speaker 2: right now. And he's like, it's so low.
Speaker 3: I don't thru ships. They're big Petri dishes.
Speaker 4: Yeah, no shit, I've.
Speaker 2: Been a couple. Yeah there. I just like going off
Speaker 2: with the destinations. I'll be straight up on this. That's
Speaker 2: like my favorite thing.
Speaker 4: Ever done it.
Speaker 2: But I do got one more question for you unless
Speaker 2: you got something.
Speaker 4: Else anything, Yeah, anyone you want to shout out besides
Speaker 4: the team, anyone who want to shout out that helped
Speaker 4: you get here, Anyone you want to like just give
Speaker 4: credit to why we're here, any like last little things
Speaker 4: you want to say, because Dave's last question is pretty fun.
Speaker 4: It's kind of a funny, like a fun.
Speaker 3: Mom and dad, man, Mom and dad, Hey man, mom,
Speaker 3: My mom is uh. My mom grew up on a
Speaker 3: farm in Austria. That's my name, franz.
Speaker 4: Uh Austria as a child at the.
Speaker 3: Tail end of World War two, and she came to
Speaker 3: the United States when she was eighteen. Did not speak English,
Speaker 3: did not know anyone. You know, she went through very
Speaker 3: hard times on the farm. The Russian troops came through.
Speaker 3: They took all their crops. They literally had nothing. They
Speaker 3: took her baby dolls. I mean she literally went through it.
Speaker 3: Came to the United States when she was eighteen years
Speaker 3: old to New York to make a better life for herself,
Speaker 3: and in fact she was I'm forgetting his name. Nancy
Speaker 3: Dickerson was the first Newslady. She covered JFK back in
Speaker 3: the day. And her son who's now on CNN and
Speaker 3: all this, my mom was his nanny. And I'll just
Speaker 3: throw a funny story. He wrote a book about seventeen
Speaker 3: fifteen years ago and he cites he doesn't name my mom,
Speaker 3: but he came home from school one day and he
Speaker 3: had a pet rabbit that was in the backyard and
Speaker 3: he came home. He just got it. He was excited
Speaker 3: to see this rabbit and went to the cage and
Speaker 3: it wasn't there. In the kitchen said what's for dinner?
Speaker 3: And my mom said, rabbit. She had no she being
Speaker 3: on a farm, she thought she thought it was dinner.
Speaker 3: She thought something brought us. She just had to.
Speaker 4: I don't know.
Speaker 3: My mom was always the you know, the very stern
Speaker 3: and you got to save and you got to do this,
Speaker 3: and that where my dad was the My dad was
Speaker 3: the gambler, the risk taker. And you know, I'm I'm
Speaker 3: just lucky because as a young child he took me around, uh,
Speaker 3: you know, every business we were involved in, and how
Speaker 3: to treat people, and you know that that kind of
Speaker 3: upbringing is something I wish, you know, I hate to.
Speaker 3: I just see too many kids these days that are
Speaker 3: you know, they're just they're running wild people, you know,
Speaker 3: And I know parents have struggles and challenges.
Speaker 4: Disrespect sometimes, yeah, and it's and it's by the way,
Speaker 4: go back to the generational health real quick.
Speaker 3: Here's a scenario. You're in a grocery store. You see
Speaker 3: a mom smacking a child on the butt. I'm not
Speaker 3: talking about beating them up or abusing them. They're disciplining them. Okay,
Speaker 3: you'll have people video that on their phones, call child
Speaker 3: protective Services and try to shout them out for child abuse.
Speaker 4: Okay, what everyone's going to be a nasayer to get attention.
Speaker 4: It's like, dude, just mind your own business.
Speaker 3: Like I mean, well, but take this into consideration. That
Speaker 3: mom or that dad is trying to do something to
Speaker 3: better their child. They're trying to help them, they're trying
Speaker 3: to show them how to act, they're trying to prepare
Speaker 3: them for life. Then you see another mother walk by
Speaker 3: or a father that weighs three hundred and fifty pounds
Speaker 3: and is pushing a cart full of shitty food that
Speaker 3: is literally poison has little piglets of kids walking behind
Speaker 3: them that are probably already going to have diebetes by
Speaker 3: the time they're ten, And not only will no one
Speaker 3: called child protective Services on that parent, they'll give them
Speaker 3: a coupon to buy more of the ship to poison
Speaker 3: their family. Those are the issues I have in this
Speaker 3: country right now.
Speaker 4: No health is a big thing that we ignore, but
Speaker 4: we want to point out other issues that are like.
Speaker 3: Absolutely, but which one is child abuse, poisoning your child
Speaker 3: with their diet or disciplining?
Speaker 4: I think, you know, if you're beating them really too hard,
Speaker 4: I understand, But discipline is discipline. Well, and that's what
Speaker 4: I'm saying. I don't know, I'm just reiterating that, Like,
Speaker 4: you know, I definitely agree with discipline. I was disciplined
Speaker 4: in public, and I think that's honestly something you have
Speaker 4: to learn that, like, hey, don't be a little shit
Speaker 4: in public. You know, it doesn't matter where you are.
Speaker 4: I will tell you what's going on. And I think
Speaker 4: sometimes when you reoffer that, you give that power to
Speaker 4: the kids. So I think that's kind of a great
Speaker 4: thing to point out because it's kind of like eyes,
Speaker 4: it's in the it's in the eye of the beholder
Speaker 4: in this in this case, you know, well I.
Speaker 3: Use I use the you know, smacking them on the
Speaker 3: butt is sort of an extreme example. I've never never
Speaker 3: hit my child, never done that. I've got other ways
Speaker 3: that I get through to him without having to bring
Speaker 3: viole equation, I guess to say, But I'm just using
Speaker 3: that as an extreme example of you know, which one
Speaker 3: is you know which one is action real harm, and
Speaker 3: I'm going to argue the part full of poison is
Speaker 3: the problem. So but yeah, my parents are my parents
Speaker 3: are you know, my dad passed away, but you know,
Speaker 3: I know he's still there and he's he's still with
Speaker 3: us and guiding us. And my mom is a rock.
Speaker 3: And then you know my wife and my son and
Speaker 3: my family, because without them, what am I doing anything?
Speaker 3: You know, what are we doing anything for? So that
Speaker 3: that's what matters to me, and that's that's why I
Speaker 3: get up every morning because otherwise, you know, if you
Speaker 3: have no purpose, you've got nothing.
Speaker 4: Yeah, man, I feel you on that. That's great. Purpose
Speaker 4: is everything, man, passion.
Speaker 1: Purpose.
Speaker 2: Man, it's been it's been a great interview. Friends. I
Speaker 2: appreciate everything. But we have a funny question here. We
Speaker 2: ask every guest that comes on that fun question. It's
Speaker 2: not really funny, but it's a fun question. It makes
Speaker 2: you think for a second. So imagine you crack open
Speaker 2: one of your high nines. You're at your desk about
Speaker 2: to get the work, and a genie pops out and
Speaker 2: it's like, yo, I can grant you one wish to
Speaker 2: change anything within the cannabis and hemp industry, since it's
Speaker 2: always cannabis. But if you want to change anything in
Speaker 2: the hemp side either as well too, So what would
Speaker 2: you wish for?
Speaker 4: What's one thing you would change in this industry?
Speaker 3: But it has it's only specific to the hemp weed industry, right,
Speaker 3: just so I understand the question.
Speaker 4: That's usually what we stick to. But I mean, like,
Speaker 4: I guess we could bring health into the equation too,
Speaker 4: because we I feel like the more we focused more
Speaker 4: on health in this.
Speaker 2: Episode, Yeah, if you want to go that way, I.
Speaker 4: Mean, just because I always try to focus on the product,
Speaker 4: you know, So why don't you cannabis? I mean, Genie's
Speaker 4: giving you two?
Speaker 3: I mean waited my response. My response weighs into both.
Speaker 2: That perfect.
Speaker 3: My wish would be to replace our entire processed food
Speaker 3: and beverage society to natural folks, because I think I
Speaker 3: think that would that would change lives.
Speaker 4: And oh yeah, I mean because it would affect a
Speaker 4: lot of the hip hop.
Speaker 3: I would have funk Master flex dropping a bump.
Speaker 2: We give you, we give you a.
Speaker 4: But no, that's a good that's a good one because
Speaker 4: I think processed foods affect every single part of everything,
Speaker 4: whether it's alcohol industry, whether it's the cannabis industry, like
Speaker 4: it affects a lot of man and it's something that's
Speaker 4: probably taken serious enough.
Speaker 3: I'd like to add one tier to that that not
Speaker 3: only do we replace it, but we make natural food
Speaker 3: accessible to all. Yeah, all too many. Too many children
Speaker 3: go to school every day hungry and they cannot They're
Speaker 3: not adhd, they're fucking hungry. They need nutrition.
Speaker 4: That's that's a horrible you know, you will see it's
Speaker 4: cheaper to be unhealthy, so then people become more unhealthy,
Speaker 4: and it's like this cyclical thing of negativity, you know,
Speaker 4: in your health.
Speaker 3: So you're gonna see, as we grow and we have
Speaker 3: the available financial resources, we are going to do things
Speaker 3: to give back to try to enact change. We're not
Speaker 3: going to just about it. We want to do it.
Speaker 3: We are doing this because we want to bring health,
Speaker 3: we want to bring wellness, we want to bring happiness.
Speaker 3: This is not again, it's not about getting high. That's
Speaker 3: a stigma we're all going to need if we really
Speaker 3: want to overcome the government, the regulatory the critics. We
Speaker 3: want to overcome all of these, all of these walls
Speaker 3: that are trying to come back up against all of
Speaker 3: us in this industry. We need to get away from
Speaker 3: the stigma that we're getting high. Everyone says it's a medicine,
Speaker 3: but then they talk about I'm hoya as fuck. No,
Speaker 3: that's not a medicine. That's you got buzz. You might
Speaker 3: as well had again a forty of cult forty five
Speaker 3: or something. You know, we need to get this stigma
Speaker 3: out of the way. We need to get back focusing
Speaker 3: on the true benefits and why people want this legalized,
Speaker 3: because it should be viewed as an elixir, a remedy,
Speaker 3: something that's good for you, not bad for you. Right
Speaker 3: now it is continuing, it's still being viewed as being
Speaker 3: bad for you.
Speaker 4: That's a good point.
Speaker 3: I don't see alcohol being banned in any state.
Speaker 4: Yeah, but they want to banc and it's literal poison.
Speaker 3: So let's all work together and let's get this as
Speaker 3: a collective refocused on the benefits, the true benefits this product,
Speaker 3: this plant, whether it's a hemp, we whatever the proper
Speaker 3: terms are, it doesn't matter. Vitamin C from an orange
Speaker 3: is the same vitamin C, so it doesn't matter if
Speaker 3: it's coming you know, your THC is coming from hemp
Speaker 3: or whatever. Delta nine's Delta nine, doesn't matter where which
Speaker 3: plant it comes from. This should all be legal. We
Speaker 3: need to focus on the health. Thank you guys.
Speaker 4: No, I love that folks on the hoof, So that's
Speaker 4: so great. And like we always talk about cannabis health,
Speaker 4: TEMP helps, TC helps the help. You know when we
Speaker 4: talk about alcohol, it does. It might help you for
Speaker 4: a moment, but it's more it's an illusion, right But anyway,
Speaker 4: so I love that focusing on health. Really glad to
Speaker 4: have you on the team. My can of fifteen. If
Speaker 4: you want any discounts, check it out. High nine It's is.
Speaker 4: Let's let's let's put the website up there. Like I
Speaker 4: even think about putting it's a high nine, right he
Speaker 4: nin with the number nine, I was gonna say, that's
Speaker 4: what I want to specify. So remember it's high instead
Speaker 4: of that that first and it's a it's a number nine.
Speaker 2: Nine dot com and use my candifit.
Speaker 3: That's the hip hop influence.
Speaker 4: I love it.
Speaker 2: I like that again. Thank you Franz for joining us today.
Speaker 2: Thank you for becoming a partner of our show, and
Speaker 2: we continue to work together moving forward. If you have
Speaker 2: any questions, d m us or their ig is Drink
Speaker 2: High nine. You can d M Franz and his team
Speaker 2: right there. Other than that.
Speaker 4: Website looks like this. Check it out High nine.
Speaker 2: And you just dry. He's dropping swag. He's coming out
Speaker 2: with new products or possibly new flavors in the future. Again,
Speaker 2: thank you Franz for coming on. Guess did I say something?
Speaker 4: No, no, no, you're good.
Speaker 3: Not just new flavors. We're gonna blow your mind.
Speaker 2: Yeah yeah, okay, and we'll be sharing that on our
Speaker 2: story as well, so you'll be hearing about it on
Speaker 2: our Instagram story. And again, if you haven't followed High
Speaker 2: nine on Instagram, ma, sure you followed Drink High nine Again, Franz,
Speaker 2: thank you again for coming on. Love Love the parroduct
Speaker 2: you have excited to you be promoted, promoting and helping
Speaker 2: you out with it and as always groovy, we're here
Speaker 2: to advocate, educate, that inspire the next time y'all.
Speaker 3: Thank you. Just drinking, Just