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<v Speaker 1>KFI AM six forty. You're listening to Dean Sharp the

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<v Speaker 1>House Whisper on demand on the iHeart radio app. You

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<v Speaker 1>are home with Dean Sharp the House Whisper. That is me. Hey,

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<v Speaker 1>I don't have my mic screen on here. Let me

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<v Speaker 1>put that on there. Makes it a little easier. I

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<v Speaker 1>can bang my face into the microphone. You don't hear it.

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<v Speaker 1>We just finished up an hour of coverage, special coverage

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<v Speaker 1>of Governor Gavin Newsom's town hall in relation to the

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<v Speaker 1>LA wildfires, and so we're starting an hour late, but

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<v Speaker 1>we're running till noon today as always, and I am

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<v Speaker 1>glad that you are with us. I want to jump

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<v Speaker 1>right in because I originally had three hours worth of

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<v Speaker 1>a very important information for you about fire hardening your

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<v Speaker 1>home that I now have two hours to cover. So

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<v Speaker 1>let me just jump right in. Okay, last week I

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<v Speaker 1>spent both episodes of our show talking about fire, and

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<v Speaker 1>it's rare that I would return again to the same

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<v Speaker 1>topic two weeks in a row. But I am, and

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<v Speaker 1>I'm sure you can understand why that is the case.

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<v Speaker 1>I know that if you live in southern California, fire

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<v Speaker 1>coverage is just about all you have seen and heard

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<v Speaker 1>for twenty four to seven, for days and days now

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<v Speaker 1>it appears at present, and let's hope that this is true,

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<v Speaker 1>that the worst of the Eton and the Palisades fires

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<v Speaker 1>are behind us. Eaten is now at eighty one percent containment,

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<v Speaker 1>Palisades at fifty two. That's good news. It's not over,

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<v Speaker 1>but it's good news. We have some wind events coming

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<v Speaker 1>and let's hope that those don't change those numbers in

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<v Speaker 1>any way. But the point is, if you've not been

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<v Speaker 1>directly impacted by either fire, which despite this unprecedented devastation,

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<v Speaker 1>is true for most Southern California residents, simply because this

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<v Speaker 1>is such a large region, or if you live outside

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<v Speaker 1>of SoCal and listen to the show as so many

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<v Speaker 1>people do, or if you're just exhausted, you might be

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<v Speaker 1>ready and hoping to talk about something else. And I

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<v Speaker 1>feel you on that, but I think you and I

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<v Speaker 1>need to have at least one more very important conversation

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<v Speaker 1>before we move on from this. There's a lot of

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<v Speaker 1>talk now about what to do to get a home

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<v Speaker 1>ready for the next wildfire event. Fire hardening is what

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<v Speaker 1>it is referred to, as I talked about it last week,

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<v Speaker 1>and we are revisiting that topic solely this week. And

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<v Speaker 1>here's the reason why. In this last week, it has

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<v Speaker 1>become very apparent to me that there is a lot

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<v Speaker 1>of myth, misinformation, I'm being kind here, misunderstanding, fear, and

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<v Speaker 1>general ignorance about how fire threatens our homes, and all

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<v Speaker 1>across social media and traditional media, we're now seeing all

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<v Speaker 1>sorts of so called solutions from DIY ideas about that

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<v Speaker 1>guy who rigged sprinklers on his roof or got his

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<v Speaker 1>own water tank, to a slew of so called fire

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<v Speaker 1>protection companies that have sprung up virtually overnight in southern

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<v Speaker 1>California and will happily install their so called safety systems.

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<v Speaker 1>At worst, some of these ideas are scams at best, many,

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<v Speaker 1>if not many of most of these ideas are well meaning,

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<v Speaker 1>as they may be, but rooted in ignorance and deeply misguided.

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<v Speaker 1>And nearly all of them are very costly costly to implement,

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<v Speaker 1>and potentially even more costly when a fire does threaten

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<v Speaker 1>your home after you've installed one and they failed to

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<v Speaker 1>do what they have promised to do. I do not

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<v Speaker 1>want that to happen to you. I don't want you

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<v Speaker 1>to spend one more dollar on fire hardening your home

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<v Speaker 1>then you reasonably need to. But also let me be

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<v Speaker 1>really clear, I want all of you, all you, no

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<v Speaker 1>matter where you live, to invest more toward fire hardening

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<v Speaker 1>your home than you already have. The way to do

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<v Speaker 1>that is to do what I do every week, which

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<v Speaker 1>is to help you, as I often say, better understand

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<v Speaker 1>that place where you live. We need to talk rationally

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<v Speaker 1>about fire and what your home's vulnerabilities to it really

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<v Speaker 1>are in real time as fires are actually happening. It

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<v Speaker 1>might surprise you what that is and what it isn't

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<v Speaker 1>It will definitely inform you. I hope it equips and

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<v Speaker 1>encourages you to take the right steps. So again, let

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<v Speaker 1>me be very clear. If you live in southern California,

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<v Speaker 1>you need to know that the greatest risk of disaster

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<v Speaker 1>striking your home is fire, no, not earthquakes. Statistically, by far,

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<v Speaker 1>the greatest risk of disaster striking your home in Southern

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<v Speaker 1>California is fire. Earthquakes come in second, and the Greater

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<v Speaker 1>Los Angeles area is in fact the highest fire risk

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<v Speaker 1>region in the country. But also let's remember, fire happens everywhere.

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<v Speaker 1>What town anywhere in America does not have a fire

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<v Speaker 1>department it's not just about wildfires. So if you live

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<v Speaker 1>far enough away from LA or any open space, then

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<v Speaker 1>if you think, hey, no worries, that's not good thinking.

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<v Speaker 1>We're having this conversation now because of the LA wildfires.

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<v Speaker 1>But what we're about to talk about is for everyone

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<v Speaker 1>who is listening to my voice right now. Okay, so

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<v Speaker 1>I urge you to stay with me. Listen carefully. We're

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<v Speaker 1>going to get some news and then we'll begin. You

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<v Speaker 1>are listening to Home with Dean Sharp, the House Whisper.

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<v Speaker 2>You're listening to Home with Dean Sharp on demand from

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<v Speaker 2>KFI Am six forty.

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<v Speaker 1>We are having a very very serious, as an organized

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<v Speaker 1>and succinct conversation as possible about the essence better understanding

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<v Speaker 1>how to fire harden your home. We talked about this

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<v Speaker 1>last week in conjunction with a whole lot of other things,

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<v Speaker 1>and so the last two episodes, the last three episodes

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<v Speaker 1>of our program here, if you're a podcast listener, all

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<v Speaker 1>dedicated to the themes surrounding the LA wildfires and homes today. Though,

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<v Speaker 1>I have a very very singular goal, and that is

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<v Speaker 1>to help you assess how a fire will most likely

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<v Speaker 1>interact with your home so you can take the most

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<v Speaker 1>affordable and most effective steps to protect it aka what's

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<v Speaker 1>known as fire hardening. Okay, And I'm going to try

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<v Speaker 1>and do this by doing these three things. Number one,

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<v Speaker 1>explaining exactly what parts of your home are truly vulnerable

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<v Speaker 1>to what and when? Okay. Number two to address the

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<v Speaker 1>vulnerabilities most effectively, and then three to direct you to

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<v Speaker 1>the resource verses that I recommend to get all of

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<v Speaker 1>this stuff done. Okay. And then along the way, as

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<v Speaker 1>a sidebar on this, we're going to be hopefully just

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<v Speaker 1>by the process of doing it right, debunking fallacies and

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<v Speaker 1>fantasies about what's going to help. There's already a lot

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<v Speaker 1>of myths and fear based gimmicks out there that, in

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<v Speaker 1>my opinion and in the opinion of just about every

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<v Speaker 1>professional fire personnel that I have talked to, these things

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<v Speaker 1>are are set up mostly to waste your time and

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<v Speaker 1>your money while not making you significantly safer. Now, I'm

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<v Speaker 1>not going to be getting down on any one particular thing,

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<v Speaker 1>nor am I going to tell you that if you

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<v Speaker 1>can afford it, that you you know, shouldn't put layer

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<v Speaker 1>upon layer upon layer of other things fire hardening for

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<v Speaker 1>your home. But here's what I know. If if we

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<v Speaker 1>immediately jump to one of two extremes, one being you

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<v Speaker 1>know what, I don't live anywhere near these wildfires. I'm good. Okay.

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<v Speaker 1>That's a big mistake. And the other big mistake is

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<v Speaker 1>to imply from media coverage that we've seen, because it's

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<v Speaker 1>quite sensational, that everybody should get a ten thousand gallon

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<v Speaker 1>reservoir in their backyard and have a personal fire hydrant

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<v Speaker 1>installed to the tune of hundreds of thousands of dollars.

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<v Speaker 1>Then guess what's going to happen. None of you are

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<v Speaker 1>going to think seriously about fire hardening your home. Okay,

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<v Speaker 1>Only the wealthiest among us are going to make any efforts.

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<v Speaker 1>That's a problem too. The fact of the matter is

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<v Speaker 1>everybody can afford to fire harden their home adequately. Nothing

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<v Speaker 1>is a silver bullet, nothing nothing. Nature has its way.

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<v Speaker 1>Right at the end of the day, things happen that

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<v Speaker 1>you can take every imaginable preventative measure against and still

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<v Speaker 1>suffer loss. But how reasonably and effectively and wisely can

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<v Speaker 1>we actually hedge our bets. That's what we're talking about today.

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<v Speaker 1>Lesson number one is this fire hardening should always, in

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<v Speaker 1>my opinion, be separated into two phases of a fire's

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<v Speaker 1>approach that we prepare for in very different ways. All right,

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<v Speaker 1>two phases. There is number one, when the fire is

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<v Speaker 1>near near you. Number two is when the flames are here. Now,

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<v Speaker 1>why do I make that distinction. I make that distinction

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<v Speaker 1>very simply because your home is at risk when the

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<v Speaker 1>fire is near. In fact, statistically, your home igniting is

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<v Speaker 1>at highest risk when the fire is near. And yet

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<v Speaker 1>most people when they think of fire hardening their home,

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<v Speaker 1>and this is not irrelevant by any means, but most

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<v Speaker 1>people prepare for when the flames are here. Okay, preparing

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<v Speaker 1>your home for when the flames are here is not enough.

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<v Speaker 1>It is not enough by far. And so I want

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<v Speaker 1>you to get this into your brain. Less than one.

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<v Speaker 1>Fire hardening separated into two phases, when the fire is near,

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<v Speaker 1>when the flames are here, lesson two. Let's talk about

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<v Speaker 1>when the fire is near, the first and biggest threat. Okay,

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<v Speaker 1>Now you talk to all sorts of people. You can

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<v Speaker 1>watch all sorts of TikTok. I guess you can watch

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<v Speaker 1>TikTok videos again for the moment you can talk to,

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<v Speaker 1>you can watch all sorts of videos. You can see

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<v Speaker 1>all sorts of social media stuff talking about oh, we

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<v Speaker 1>do this, we do that, look at this, look at that.

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<v Speaker 1>If you actually and here's my suggestion, if you're online

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<v Speaker 1>looking for videos about how to fire harden your home,

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<v Speaker 1>make sure the person who is staring at you is

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<v Speaker 1>you know, has a badge on all right, has a

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<v Speaker 1>badge and actually comes from works in you know, fire

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<v Speaker 1>protection services, in the sense that they actually are firefighters, captains, commanders,

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<v Speaker 1>experience firefighters. They will tell you what they know to

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<v Speaker 1>be true. Okay, everybody else, you know, it's hit and

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<v Speaker 1>miss at best. So the first and biggest threat, the

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<v Speaker 1>first and biggest mistake that most homeowners make in their

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<v Speaker 1>fire hardening thoughts is focusing solely on face two when

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<v Speaker 1>the flames are here. Why is that a mistake, Because

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<v Speaker 1>the first and biggest threat embers. Embers, not forty foot

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<v Speaker 1>walls of flame burning at fifteen hundred degrees. If that

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<v Speaker 1>happens and is near your home, you know what, we

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<v Speaker 1>are all rolling the dice at that point, right. But

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<v Speaker 1>the thing you have the biggest control over, the thing

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<v Speaker 1>that is most affordable for you, and the thing that

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<v Speaker 1>is repeatedly proves out the statistics ninety percent of the

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<v Speaker 1>homes that burn in a wildfire event ignite before the

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<v Speaker 1>fire line arrives at the house. And you wonder how

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<v Speaker 1>these things get out of control so quickly, Okay, even

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<v Speaker 1>you know, in a windstorm like we've just experienced in

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<v Speaker 1>the last few weeks, it's because the fire line is

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<v Speaker 1>out there. It's out there in the in the area right,

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<v Speaker 1>it's in the hillside, it's and the next thing, you know,

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<v Speaker 1>before anybody knows it or realizes it, a house one

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<v Speaker 1>block in is on fire, and then a house two

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<v Speaker 1>blocks over is on The fire is not here yet,

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<v Speaker 1>or we so we think, But the fire has arrived

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<v Speaker 1>in the form of embers, those tiny little golden sparks

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<v Speaker 1>that are flying through the air. Those embers floating through

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<v Speaker 1>the air are the greatest threat to your home when

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<v Speaker 1>any kind of fire erupt any kind of fire, by

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<v Speaker 1>the way, erupts anywhere within miles of you, period, because

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<v Speaker 1>they can they they a single ember itself, we know,

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<v Speaker 1>can travel two miles on the wind and still be

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<v Speaker 1>an effective source of ignition. And I say any kind

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<v Speaker 1>of fire, and this is why I want everybody listening

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<v Speaker 1>to me, because it isn't just the wildfires burning like,

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<v Speaker 1>I don't live anywhere near you know, I live in Torrents.

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<v Speaker 1>I don't live anywhere near an open space. Well, what

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<v Speaker 1>if your neighbors, you know, smoking in bed two houses

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<v Speaker 1>down from you or on the next block, and their

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<v Speaker 1>house catches on fire. When that house starts spitting embers,

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<v Speaker 1>you are at risk. Okay. When the car fire that

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<v Speaker 1>happens over on the freeway for some reason ignites some

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<v Speaker 1>palm fronds and starts throwing embers in the wind, you

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<v Speaker 1>are at risk. I'm not trying to make anybody panic,

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<v Speaker 1>just the opposite. I just want to be reasonable to you.

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<v Speaker 1>That fire carries its first and major threat to your

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<v Speaker 1>home on the breeze via embers. Okay, Now take a

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<v Speaker 1>moment to understand the implications of this statistic. Ninety percent

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<v Speaker 1>of homes that burn in a wildfire event ignite before

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<v Speaker 1>the fire arrives. Am I saying that if the homes

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<v Speaker 1>in the Palisades and Altadena had been ember resistant, and

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<v Speaker 1>forget about fireproof for the moment, just ember resistant. Am

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<v Speaker 1>I saying that those fires would have likely moved somewhere

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<v Speaker 1>in the area of maybe ninety percent slower, and those

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<v Speaker 1>neighborhoods may have suffered ninety percent less damage, And yeah,

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<v Speaker 1>that's exactly what I'm saying. Okay, likely because the speed

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<v Speaker 1>at which a fire moves through an open brush area

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<v Speaker 1>is almost entirely dependent upon the fuel that's available to

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<v Speaker 1>it and the wind. But the speed at which a

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<v Speaker 1>fire moves through a structured neighborhood area is almost entirely

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<v Speaker 1>dependent on on how vulnerable those structures are to the

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<v Speaker 1>front of the fire, which is not the flames but

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<v Speaker 1>the ember's blowing. Okay, let's take a look at your home.

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<v Speaker 1>What parts are ember vulnerable? Okay? Defensible space that is,

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<v Speaker 1>you know, and normally the number gets thrown out as

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<v Speaker 1>one hundred feet, but let's face it, the reality is

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<v Speaker 1>most homes have little five foot sideyards and you can't

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<v Speaker 1>control what's on the other side of that five foot wall.

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<v Speaker 1>But the point is this, get the junk away from

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<v Speaker 1>your house, the stuff that can burn, Get it away

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<v Speaker 1>from your house. That is ember ignitable and gutters, not

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<v Speaker 1>the gutters themselves, but all the dry leaves sitting in

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<v Speaker 1>your neglected gutters are vulnerable atticts and crawl spaces via

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<v Speaker 1>the vents that keep those things by code ventilated. These

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<v Speaker 1>are the major threats. Now, notice I did not say

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<v Speaker 1>your exterior walls, or your windows, or your roof these

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<v Speaker 1>are or should be Class A fire rated surfaces. They

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<v Speaker 1>are not necessarily vulnerable to embers. Okay, not in the

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<v Speaker 1>way that exposed wood and eves and at events. Are

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<v Speaker 1>all right now to talk more about this, We're gonna

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<v Speaker 1>have my special guest on, Kelly berkampas who is the

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<v Speaker 1>co founder and vice president of brand guard Vents, my

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<v Speaker 1>number one recommendation for your ember proofens, especially if you

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<v Speaker 1>live here in southern California. I'm going to have her

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<v Speaker 1>on next, but first let's hear some news and then

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<v Speaker 1>we will continue.

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<v Speaker 2>You're listening to Home with Dean Sharp on demand from

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<v Speaker 2>KFI A M six forty.

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<v Speaker 1>You are Home with Dean Sharp, the house whisper. That's

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<v Speaker 1>me continuing to do what I hope I accomplish every

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<v Speaker 1>week that we're together, which is helping you to better

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<v Speaker 1>understand that place where you live. We're talking about fire hardening.

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<v Speaker 1>I'm talking about reasonable effective. May this be Let me

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<v Speaker 1>just you know, I'm not trying to toot a horn here.

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<v Speaker 1>I'm just trying to underscore the importance of the topic,

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<v Speaker 1>and that is this may be one of the most,

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<v Speaker 1>if not the most important conversation that you and I

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<v Speaker 1>are going to have this year in regards to just

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<v Speaker 1>the big things in life. And what we were just

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<v Speaker 1>talking about before the break was the lesson, this critical

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<v Speaker 1>lesson that I need every homeowner everywhere, but especially living

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<v Speaker 1>here in southern California to understand, and that is when

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<v Speaker 1>it comes to fire hardening a home, the most important

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<v Speaker 1>thing that you must do first before worrying about anything else,

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<v Speaker 1>is to get your home emberproofed. We'll talk about flame

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<v Speaker 1>proofing if that's even possible, on what level that's next,

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<v Speaker 1>But emberproofing your home is critical because, to repeat this

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<v Speaker 1>critically important statistic, ninety percent of the homes that burn

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<v Speaker 1>in a wildfire event ignite before the fire line actually

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<v Speaker 1>arrives at the house. Was that true of the Palisades,

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<v Speaker 1>Yes it was. Was it true of Alta Dina and

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<v Speaker 1>the Eaten Fire, Yes, it's true of every fire. Embers

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<v Speaker 1>come first. They are the first and greatest enemy to

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<v Speaker 1>your home being threatened in a fire. Now, to help

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<v Speaker 1>me further deep dive into that, I have a very

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<v Speaker 1>very special guest on the phone line, Kelly berkampas co

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<v Speaker 1>founder and Vice president of brand Guard Events. Brand Guard

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<v Speaker 1>is unashamingly my number one recommendation for your Ember proof events.

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<v Speaker 1>If you live here in Southern California or anywhere, just

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<v Speaker 1>know that. And Kelly, are you on the line with me?

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<v Speaker 3>Hi Am Dean, Hello, good morning.

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<v Speaker 1>Good morning. I know you are tired because you guys

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<v Speaker 1>have been filling orders like crazy, and actually I don't

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<v Speaker 1>want you to get any rest. I want you to

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<v Speaker 1>continue to fill orders over there because I want everybody

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<v Speaker 1>in Southern California to effectively make their house safe. And

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<v Speaker 1>that starts as we were saying, with embers, right. Can

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<v Speaker 1>you just you can just to start here? Tell me

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<v Speaker 1>how did brand Guards start? Where you guys headquartered? Give

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<v Speaker 1>us a quick story Rundown.

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<v Speaker 2>Yeah.

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<v Speaker 3>Well, first of all, I want to thank you for

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<v Speaker 3>having me on because you're giving me a platform to

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<v Speaker 3>reach so many people to educate on the topic of

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<v Speaker 3>Mber resistant events. Because I've been doing this for almost

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<v Speaker 3>twenty years now and it's difficult to reach and educate

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<v Speaker 3>and let everybody know. So thank you first and foremost.

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<v Speaker 3>But yeah, so the idea the company was founded by

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<v Speaker 3>a Southern California firefighter named Brent and he's actually still

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<v Speaker 3>a firefighter in Orange County, and he was on a

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<v Speaker 3>fire back in two thousand and three called the Old Fire.

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<v Speaker 3>It was a very distructive fire in San Bernardino. They

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<v Speaker 3>lost twenty four homes, I'm sorry, five hundred homes in

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<v Speaker 3>twenty four hours. And his engine was one of the

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<v Speaker 3>first to respond. And what they noticed was they were

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<v Speaker 3>driving street after street after street, unable to save these

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<v Speaker 3>homes because the attics were already on fire. And I

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<v Speaker 3>think it's public knowledge that if the attic is already

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<v Speaker 3>on fire, there's not much the firemen can do, especially

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<v Speaker 3>in a time of chaos like what happens during a wildfire.

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<v Speaker 3>They have to keep driving and they're going to look

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<v Speaker 3>for a home that actually has a chance of being

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<v Speaker 3>saved once they pull up. And so he started wondering

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<v Speaker 3>why these attics were all on fire, and so he

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<v Speaker 3>was observing while they were driving the embers, amount of

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<v Speaker 3>embers that were getting blown directly into the ad events,

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<v Speaker 3>and he realized that that was how they were catching

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<v Speaker 3>fire so quickly, because they cannot compete with the speed

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<v Speaker 3>and the amounts of embers that are flying during these wildfires.

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<v Speaker 3>And so he came away from that fire, just feeling

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<v Speaker 3>completely frustrated and you know, devastated at the loss and

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<v Speaker 3>the lack of being able to do anything about it

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<v Speaker 3>while he was there, and so he went on a

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<v Speaker 3>mission to try to find a solution that homeowners could

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<v Speaker 3>put in their homes to prevent that from ever happening again.

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<v Speaker 3>And so when I heard about his idea, of course

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<v Speaker 3>I was, you know, very passionate, excited about it from

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<v Speaker 3>the start, and you know, we started our journey from

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<v Speaker 3>that point on of creating the design, getting it approved,

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<v Speaker 3>getting it tested. We had a lot of help from

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<v Speaker 3>industry people. California has enacted their building codes in two

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<v Speaker 3>thousand and eight specifically you know, for ember resistant events

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<v Speaker 3>and many other things as well. But yeah, it is

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<v Speaker 3>a thing for new construction in the wildfire zones, and

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<v Speaker 3>we're just trying to get the word out. Also, do

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<v Speaker 3>the millions of homes that are already existing and already

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<v Speaker 3>built to get retrofitted with vents as well?

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<v Speaker 1>Exactly exactly now, your vents are on the Fire Marshal's

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<v Speaker 1>approved list for the state of California. They are cal

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<v Speaker 1>fire approved essentially, just to put it succinctly, what is it?

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<v Speaker 1>Give me a real truncated version of what is the

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<v Speaker 1>hairy process of going through all of that and getting

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<v Speaker 1>your vents on that list.

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<v Speaker 3>It is definitely a difficult process. What you have to

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<v Speaker 3>do to be a vent that's listed on that process

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<v Speaker 3>is you have to show that your vent can resist embers,

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<v Speaker 3>playing and radiant heat. It's a three part test, and

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<v Speaker 3>even in the flame and radiant heat portion, it goes

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<v Speaker 3>into a horizontal position and a vertical position. So you're

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<v Speaker 3>listing with the fates can be you're listed, but it

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<v Speaker 3>also will designate what position your vent is approved to

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<v Speaker 3>be installed in. Some people are only vertical, some are

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<v Speaker 3>horizontal and vertical. Brand Guard Events is both horizontal and

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<v Speaker 3>vertical position because vents are installed in many ways on

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<v Speaker 3>the home. And then also the mber test as well.

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<v Speaker 1>I got you, and so you're on the list. Okay,

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<v Speaker 1>So I'm dying to ask you this question because I've

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<v Speaker 1>been talking about the fact that nine homes ignite before

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<v Speaker 1>the fire line gets and this has been true of

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<v Speaker 1>the Palisades and the eaten fires. I want to hear it. Now.

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<v Speaker 1>We're going to go to a break real quick. When

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<v Speaker 1>we come back, I want to know if you guys

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<v Speaker 1>have clients in the palisades and if so, how did

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<v Speaker 1>those houses fair?

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<v Speaker 3>So?

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<v Speaker 1>Can you hang on with me? Kelly?

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<v Speaker 3>Of course?

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<v Speaker 1>All right, more talk about amberproof fire events with my

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<v Speaker 1>special guest, Kelly bercompas co founder and vice president of

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<v Speaker 1>Brand Guard Events.

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<v Speaker 2>When we return, you're listening to Home with Dean Sharp

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<v Speaker 2>on demand from KFI AM six forty.

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<v Speaker 1>We are talking about sane effective ways of affordably fire

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<v Speaker 1>hardening your home. Lot of crazy thoughts out there right now,

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<v Speaker 1>a lot of misguided thoughts and some scams also, And

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<v Speaker 1>I'm not gonna I'm not going to get on any

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<v Speaker 1>one particular you know, rant against any one particular group

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<v Speaker 1>of people or company. I'm just letting you know as

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<v Speaker 1>a homeowner that there is a way to sanely and

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<v Speaker 1>provenly provenly is that even word fire hard in your home?

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<v Speaker 1>We're talking about that today. In fact, right now, we're

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<v Speaker 1>talking about one of the most if not the most

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<v Speaker 1>important first conversation, and that is ember proofing your home

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<v Speaker 1>where ninety percent of homes ignite before the fire ever arrives.

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<v Speaker 1>And to do that, I've got online with me Kelly

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<v Speaker 1>berkampas co founder and vice president of Brand Guard vents.

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<v Speaker 1>Brand Guard has been a vent company that I've been

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<v Speaker 1>recommending to you four years. Now, what's different today, I'll

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<v Speaker 1>tell you what's different. You know, because of this recent disaster,

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<v Speaker 1>I probably have your attention a little bit more. So

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<v Speaker 1>I'm taking advantage of it in order to get you

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<v Speaker 1>serious about this. Kelly's on the line with me. Kelly,

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<v Speaker 1>right before the break, I am told you that I

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<v Speaker 1>was going to ask you a question. You guys, brand Guard,

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00:25:57.680 --> 00:26:01.279
<v Speaker 1>do you have clients in the palis a and if so,

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<v Speaker 1>how did those houses fare?

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<v Speaker 3>Seeing we are so excited to see the success stories

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<v Speaker 3>coming out of the Palisades fire for the homes with

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<v Speaker 3>our events. As you know, installing our events by itself,

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00:26:19.680 --> 00:26:23.640
<v Speaker 3>just by itself, cannot guarantee to save your home. We're

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00:26:23.680 --> 00:26:25.880
<v Speaker 3>just a piece of the puzzle. However, we're such a

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<v Speaker 3>huge piece of that puzzle that by not installing the events,

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<v Speaker 3>you know, you just can't. Really it's really hard to

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00:26:34.480 --> 00:26:39.599
<v Speaker 3>see success stories, you know, without them, And so as

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<v Speaker 3>I've been going and reaching out and looking things up

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<v Speaker 3>on the databases, it's been devastating to see the homes

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<v Speaker 3>that you know, did not make it. However, you know,

417
00:26:53.039 --> 00:26:56.880
<v Speaker 3>it is a bright spot to see the success stories.

418
00:26:56.920 --> 00:26:59.720
<v Speaker 3>I mean, we have homes that every other home on

419
00:26:59.720 --> 00:27:03.079
<v Speaker 3>the shot burned except for homes that had our events

420
00:27:03.079 --> 00:27:08.039
<v Speaker 3>in them. We've had a whole hoa community, a townhome

421
00:27:08.079 --> 00:27:12.440
<v Speaker 3>community that survived when things around it burned down. And

422
00:27:12.519 --> 00:27:14.640
<v Speaker 3>so the stories just kind of go on and on

423
00:27:14.680 --> 00:27:18.920
<v Speaker 3>and on, and you know it, really, after doing this

424
00:27:19.039 --> 00:27:24.720
<v Speaker 3>for so long, it just furthers me even more to

425
00:27:24.880 --> 00:27:28.680
<v Speaker 3>just keep continuing down the path of education for the

426
00:27:28.720 --> 00:27:32.640
<v Speaker 3>importance events like ours, they really make a difference, not

427
00:27:32.839 --> 00:27:34.400
<v Speaker 3>just in lab but if they're going to have a

428
00:27:34.440 --> 00:27:38.039
<v Speaker 3>real life test. I mean, this fire, I don't know

429
00:27:38.119 --> 00:27:40.519
<v Speaker 3>that we'll ever see a situation worse than this.

430
00:27:40.680 --> 00:27:44.480
<v Speaker 1>Again, well, let's hope we don't. For sure, let's hope

431
00:27:44.480 --> 00:27:48.920
<v Speaker 1>we absolutely do not. And and I am glad to

432
00:27:49.039 --> 00:27:54.519
<v Speaker 1>hear that those people who invested wisely in your venting

433
00:27:55.599 --> 00:28:00.880
<v Speaker 1>that their houses are still standing. And that's what I want,

434
00:28:00.920 --> 00:28:03.000
<v Speaker 1>and that's what I wanted for the entire neighborhood.

435
00:28:04.480 --> 00:28:07.519
<v Speaker 3>Yeah, and Dean, if I may the costs you talk

436
00:28:07.559 --> 00:28:11.240
<v Speaker 3>about investing, I was looking at, you know, what those

437
00:28:11.279 --> 00:28:14.079
<v Speaker 3>home owners paid when they had them installed versus the

438
00:28:14.160 --> 00:28:16.759
<v Speaker 3>value of their home that has been saved, and you're

439
00:28:16.799 --> 00:28:22.359
<v Speaker 3>talking less than zero point one percent of the value

440
00:28:22.400 --> 00:28:26.079
<v Speaker 3>of the home is what they paid to install, right,

441
00:28:26.079 --> 00:28:28.039
<v Speaker 3>And so you know when you look at that, it

442
00:28:28.119 --> 00:28:35.319
<v Speaker 3>really is such a small investment to save your home exactly.

443
00:28:35.720 --> 00:28:39.000
<v Speaker 1>Let me ask you this, Kelly ember proof vents versus

444
00:28:39.559 --> 00:28:42.400
<v Speaker 1>fine mesh screens. You know, that's another thing that's on

445
00:28:42.440 --> 00:28:45.519
<v Speaker 1>social media right now. You got a lot of DIY

446
00:28:45.640 --> 00:28:49.119
<v Speaker 1>guys out there, guys who kind of look and sound

447
00:28:49.279 --> 00:28:51.759
<v Speaker 1>like me in the sense of like I'm a home expert.

448
00:28:51.799 --> 00:28:53.440
<v Speaker 1>And let me tell you this. You can just go

449
00:28:53.559 --> 00:28:56.319
<v Speaker 1>down to the hardware store, get yourself some eythinch find

450
00:28:56.359 --> 00:29:00.240
<v Speaker 1>mesh screen and put this over the back of your event.

451
00:29:00.359 --> 00:29:04.279
<v Speaker 1>You're good to go. Tell us a little bit about that.

452
00:29:06.039 --> 00:29:10.720
<v Speaker 3>Yeah, I mean, look, if you have no extra money,

453
00:29:10.720 --> 00:29:13.640
<v Speaker 3>no extra budget, and the literal only thing that you

454
00:29:13.680 --> 00:29:17.680
<v Speaker 3>can do is put some fine mesh on, then that

455
00:29:17.920 --> 00:29:21.759
<v Speaker 3>is better than what you currently have on your home. However,

456
00:29:22.720 --> 00:29:26.759
<v Speaker 3>you just need to understand the level of protection you're

457
00:29:26.799 --> 00:29:30.160
<v Speaker 3>getting and what you're not getting. And so if you

458
00:29:30.240 --> 00:29:33.119
<v Speaker 3>remember when we talked about the building code and the

459
00:29:33.200 --> 00:29:35.960
<v Speaker 3>testing and to be listed on cal fire, you have

460
00:29:36.039 --> 00:29:39.839
<v Speaker 3>to prove that you can stop three things members, but

461
00:29:39.920 --> 00:29:43.519
<v Speaker 3>also flames and radiant heat. And so if you were

462
00:29:43.559 --> 00:29:47.799
<v Speaker 3>to take, for example, like a screen from a patio door,

463
00:29:47.839 --> 00:29:50.559
<v Speaker 3>screen from a window, which is essentially what the fine

464
00:29:50.599 --> 00:29:54.319
<v Speaker 3>mesh is. So you put a screen, lay it horizontal,

465
00:29:54.960 --> 00:29:57.200
<v Speaker 3>put a fire underneath it, put your hand on the

466
00:29:57.200 --> 00:30:00.119
<v Speaker 3>back side of that screen. Your hand is going to burn.

467
00:30:00.440 --> 00:30:03.920
<v Speaker 3>There is no way that a screen can stop direct

468
00:30:03.920 --> 00:30:09.880
<v Speaker 3>flame and radiant heat from coming through that screen. Whereas

469
00:30:10.079 --> 00:30:13.519
<v Speaker 3>vents that are listed on how fire, especially when they

470
00:30:13.559 --> 00:30:18.359
<v Speaker 3>have both orientations listed. That's really critical to see that

471
00:30:18.400 --> 00:30:22.599
<v Speaker 3>you have the horizontal and the vertical because vents are

472
00:30:22.640 --> 00:30:27.160
<v Speaker 3>installed in both ways. And so the reason that's important

473
00:30:27.759 --> 00:30:31.680
<v Speaker 3>being is that insulation which is right inside your attic,

474
00:30:32.119 --> 00:30:35.279
<v Speaker 3>and would which is also right inside your attic, they

475
00:30:35.319 --> 00:30:40.279
<v Speaker 3>can ignite simply from radiant heat alone. You don't even

476
00:30:40.319 --> 00:30:43.799
<v Speaker 3>need to have the flame touching. They can ignite simply

477
00:30:43.799 --> 00:30:46.839
<v Speaker 3>from radiant heat at temperatures of I think wood is

478
00:30:46.880 --> 00:30:50.480
<v Speaker 3>three hundred and ninety degrees fahrenheit. Insulation is something like

479
00:30:50.519 --> 00:30:54.160
<v Speaker 3>four hundred and fifty degrees fahrenheit. And so that's why

480
00:30:54.200 --> 00:30:58.119
<v Speaker 3>it's super important for people to understand find mesh can

481
00:30:58.160 --> 00:31:00.720
<v Speaker 3>be an option if that is your absolutely only option.

482
00:31:01.440 --> 00:31:05.000
<v Speaker 3>But again, you just need to understand the protection you're

483
00:31:05.039 --> 00:31:08.759
<v Speaker 3>not getting and then ask yourself, you know, what is

484
00:31:08.799 --> 00:31:11.039
<v Speaker 3>the trade off? What is worth it?

485
00:31:11.759 --> 00:31:15.920
<v Speaker 1>Yeah? Yeah, exactly, all right, let's talk about that. Let's

486
00:31:15.960 --> 00:31:20.319
<v Speaker 1>talk about heat and flame part of the vent. This

487
00:31:20.400 --> 00:31:22.839
<v Speaker 1>is a fancy word that not a lot of people

488
00:31:22.839 --> 00:31:27.920
<v Speaker 1>have heard before. Into messent and into messent coding, okay,

489
00:31:28.240 --> 00:31:33.559
<v Speaker 1>and into messin coding is a coating or anything that

490
00:31:33.720 --> 00:31:36.480
<v Speaker 1>when it heats up, it expands, it bubbles out, and

491
00:31:36.519 --> 00:31:42.400
<v Speaker 1>it grows. Your vents are covered in an into messent coding,

492
00:31:42.400 --> 00:31:46.079
<v Speaker 1>which means that when there is not extreme heat up

493
00:31:46.079 --> 00:31:48.319
<v Speaker 1>against them, they're just sitting there like a normal vent,

494
00:31:48.599 --> 00:31:52.839
<v Speaker 1>but they are knocking down, baffling down, and not permitting

495
00:31:53.000 --> 00:31:57.000
<v Speaker 1>embers to blow through. But when and I'm getting a

496
00:31:57.039 --> 00:31:58.839
<v Speaker 1>little bit ahead of myself, but I only have you

497
00:31:58.880 --> 00:32:03.119
<v Speaker 1>for this segment here, when the fire line actually gets

498
00:32:03.160 --> 00:32:05.279
<v Speaker 1>to the house, if there is fire, like you were

499
00:32:05.319 --> 00:32:08.640
<v Speaker 1>just saying, flame right on the other side of that wall,

500
00:32:09.160 --> 00:32:13.559
<v Speaker 1>something happens to your vents. That again, it does not

501
00:32:13.720 --> 00:32:16.759
<v Speaker 1>happen to fine screen meshure or any standard vent. And

502
00:32:16.799 --> 00:32:19.480
<v Speaker 1>that is and correct me if I'm wrong. At a

503
00:32:19.480 --> 00:32:22.880
<v Speaker 1>certain temperature, I want to say, well, you tell me

504
00:32:22.960 --> 00:32:26.400
<v Speaker 1>the temperature, but at a certain temperature that represents an

505
00:32:26.559 --> 00:32:31.319
<v Speaker 1>imminent heat threat, the coating on your vent bubbles out

506
00:32:31.400 --> 00:32:35.680
<v Speaker 1>and seals the vent, closes it off so that a

507
00:32:35.720 --> 00:32:39.359
<v Speaker 1>flame doesn't even have the opportunity of making its way in.

508
00:32:39.960 --> 00:32:43.480
<v Speaker 1>What you do, you know offhand what the temperature is

509
00:32:43.519 --> 00:32:47.039
<v Speaker 1>that that coating reacts that way.

510
00:32:47.160 --> 00:32:49.880
<v Speaker 3>I do, And the temperature is roughly three hundred and

511
00:32:49.920 --> 00:32:55.240
<v Speaker 3>fifty six degrees fahrenheit. And we actually have something better

512
00:32:55.279 --> 00:32:55.599
<v Speaker 3>than a.

513
00:32:55.559 --> 00:32:59.279
<v Speaker 1>Coding three fifty degrees okay, yeah, no, go ahead, go.

514
00:32:59.240 --> 00:33:03.480
<v Speaker 3>Ahead, yeah, and we actually have Our intermscent is actually

515
00:33:03.799 --> 00:33:07.839
<v Speaker 3>even better than a coding. Our intermascent technology is like

516
00:33:08.000 --> 00:33:12.440
<v Speaker 3>a it is a strip. It's a graphite mixed with graphite.

517
00:33:12.440 --> 00:33:15.640
<v Speaker 3>And what that means is our intermscent strips that are

518
00:33:15.640 --> 00:33:18.960
<v Speaker 3>tucked inside the baffles do everything that you said they can.

519
00:33:21.319 --> 00:33:25.519
<v Speaker 3>It's the intermscent. However, they are weather tested, so they're

520
00:33:25.559 --> 00:33:28.200
<v Speaker 3>going to that strip in there is going to last

521
00:33:28.200 --> 00:33:31.480
<v Speaker 3>the same amount. It's going to expand in a split

522
00:33:31.559 --> 00:33:36.720
<v Speaker 3>second when that extreme heat and extreme flames approach the vent,

523
00:33:37.359 --> 00:33:41.559
<v Speaker 3>it will expand in a split second. Filling up, feeling

524
00:33:41.640 --> 00:33:44.359
<v Speaker 3>off the vent, and it's going to work the same

525
00:33:44.400 --> 00:33:46.920
<v Speaker 3>whether it's day one that it was installed, or day

526
00:33:47.000 --> 00:33:51.160
<v Speaker 3>fifty or sixty, or year fifty or sixty. So that's

527
00:33:51.480 --> 00:33:54.839
<v Speaker 3>a huge benefit of that material that's tucked inside.

528
00:33:55.480 --> 00:33:58.440
<v Speaker 1>All Right, Kelly, listen, Hey, I know we hadn't planned

529
00:33:58.480 --> 00:34:01.000
<v Speaker 1>on this, but there's still like two or three really

530
00:34:01.000 --> 00:34:03.720
<v Speaker 1>important questions I want to ask you. Can you hang on?

531
00:34:04.279 --> 00:34:05.720
<v Speaker 1>I've got to go to a break. Can you hang

532
00:34:05.759 --> 00:34:07.839
<v Speaker 1>on for one more segment with me?

533
00:34:09.280 --> 00:34:10.159
<v Speaker 3>I can, of course.

534
00:34:10.559 --> 00:34:13.719
<v Speaker 1>All right, you're hang tight. Everybody hang tight. We're at

535
00:34:13.719 --> 00:34:15.760
<v Speaker 1>the top of the hour. We will be back with

536
00:34:15.880 --> 00:34:21.920
<v Speaker 1>more information about emberproofing your home. This is Dean Sharp,

537
00:34:22.000 --> 00:34:25.760
<v Speaker 1>the House Whisper on KFI. This has been home with

538
00:34:25.920 --> 00:34:29.159
<v Speaker 1>Dean Sharp, the House Whisper. Tune into the live broadcast

539
00:34:29.199 --> 00:34:32.639
<v Speaker 1>on KFI AM six forty every Saturday morning from six

540
00:34:32.679 --> 00:34:35.760
<v Speaker 1>to eight Pacific time, and every Sunday morning from nine

541
00:34:35.800 --> 00:34:39.400
<v Speaker 1>to noon Pacific time, or anytime on demand on the

542
00:34:39.400 --> 00:34:40.840
<v Speaker 1>iHeartRadio app.
