Speaker 1: It's an amazing place to hang out Aero dot net
a r r oe dot net because it's all about
having a podcasting choice. It's not just one, it's twenty
different podcasts. All Level Sports is one of them. In fact,
just the other day I spend time with the writers
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Level Sports on aero dot net a r r oe
dot net. Enjoy your exploration. Hey what's going on, Adam?
How you doing today?
Speaker 2: Hey? Good? How are you?
Speaker 1: Absolutely fantastic? Man? Thank you for taking the time to
share a conversation with me, because I truly believe that
you're getting a bad rap for something that you're doing
that's supposed to be really really good.
Speaker 2: Yeah, I appreciate that. I appreciate that. Well.
Speaker 1: The one thing that I probably we all want to
know is that, Wow, how long has something like this
been taking place? Because I mean, the the act and
you know, the physical efforts that we put in to
activating a word or to get the word out there.
You know, has it always been like this or is
this just something that has taken place just over the past.
Maybe let's say five years.
Speaker 2: Oh no, no, this is not new.
Speaker 3: I can't be given that much credit for creating the
whole concept. I think I'm probably more open about what
we do. But the concept of money being playing a
large role in protest movements has not been a new thing.
I mean, there are reports of things like this in
Roman and Greek times, but even in the sixties and
how the government was picking sides in the civil rights campaign, right,
I mean.
Speaker 2: So this isn't like exactly a novel concept.
Speaker 1: You bring up a very interesting point there, because I
have read stories about that where they did travel from
different areas of the country to come into the South
to help bring that word forward.
Speaker 3: Correct, And I mean I was referring more to saying, hey,
we like Martin Luther that, like Martin Luther King, we
can deal with, you know, Fred Hampton or like Malcolm X,
we can't. So like picking sides and kind of you know, uh,
supporting one civil rights leader over another. Right, so sort
of think of it as controlled all position. Again, it's
not like a novel concept, and there's all necessary anything
necessarily nefarious about it. But this idea of like, hey,
every movement is something I'm gonna say is every movement
is backed by extremely wealthy people, right, and powerful interests.
Speaker 2: Right.
Speaker 3: Any movement of any significance has that in common, because
that's why you've heard of it, right, Like if if
you were if you had no powerful people behind it,
that's unlikely you it would ever see the light of day.
Speaker 1: Yeah, So then how do you feel today? Do you
feel like you are getting that bad rap like I
talked about, because it just seems like it just feels
like that anything that you guys are doing where you
know everybody's going ah, you know, they hired those people
to be there, They hired them, they hired them.
Speaker 2: Well, you know, I will say I'm going I do.
Speaker 3: I'm going on shows like yours to hopefully explain things
a little bit better to the audience, right so to
robut the misinformation and hopefully see people can see it
from my point of view, and if they disagree with me,
at least they've heard from me and understand.
Speaker 2: So I guess that's my take on that issue.
Speaker 1: Well, I love what you're doing, because you know, that's
the one thing that they've been really trying to get
people to do, is put your voice out there. But
I guess my question would be, is that when you
have crowds on demand, the people that you're putting out there,
did they go through let's say, basically a resume check.
I mean, are they really that person or are they
just just doing a job, just like going to a
grocery store, just doing a job.
Speaker 3: Well, I can speak to crowds on demand, I can't
speak to the broader trend.
Speaker 2: Well, I can speculate on the broader trend. For us,
we vet everybody that.
Speaker 3: We so we actually do zoom FaceTime interviews and minimum
phone calls with everybody before every event, no matter what
the cause is for.
Speaker 1: So then why is it that government fixtures and figures
are sitting there saying that you guys are the bad
guys because people are reading into it wrong. I mean,
what I want to do is I want to help
you correct your image in the way of the Hey,
here's the real transparent story here.
Speaker 3: Well, the reality is is that, first of all, a
lot of the commentariat class you critique me.
Speaker 2: It's kind of a sort of cheap commentary.
Speaker 3: And the reason is is these are people who some
of them make seven to eight figures giving their opinion
and in a.
Speaker 2: Way they're making a classies argument.
Speaker 3: They're saying, someone who's getting a couple hundred bucks to
show up at a protest, oh, they can't possibly be
sincere about their opinions. Whereas they who make seven, eight
figures or in the case of Joe Rogan, like nine figures. Right, Oh,
somehow for them it's all genuine. Right, So it's out
of a shitty argument that.
Speaker 2: I don't buy.
Speaker 1: See, I'd love where your heart is because at least
you're putting forth the effort to get people involved, and
that's very inspiring.
Speaker 2: Well, I appreciate that.
Speaker 3: So the way that I look at is that we
give opportunity to everybody to getting get you know, engaged
in the causes that.
Speaker 2: They agree with. Right.
Speaker 3: So, you're not going to be a very good advocate
for a cause if you don't agree with the cause.
So we vet people for a few things. Number one,
to make sure they agree with the cause. Number two,
to make sure that it's consistent with our principles. Are
obviously peaceful, law abiding advocacy. And number three, that they're
committed to being respectful, persuasive and articulate.
Speaker 2: Right Like.
Speaker 3: So, so you asked me earlier about these people who
don't seem to know what they're doing, Like, I don't.
Speaker 2: Think that's effective.
Speaker 3: So if somebody is paying those people, and I have
no idea if they are, then that's not very effective
because there's no point in paying someone who isn't very articulate.
Speaker 1: Please do not move. There's more with Adam Swart coming
up next, Crowds on Demand. We are back with Adam Swart.
Is there a certain protest that you would not go to?
In other words, we just had the monks that took
that walk from Texas to Washington, DC. Would you have
been if they would have approached you to help crowd? Please?
Basically just build up that crowd so when the monks
came to your town, it wasn't just a little village.
Speaker 2: And what were the monks like doing that for?
Speaker 1: They were doing that for peace, to promote peace. And
you know, that was one of my biggest things, was
that it's really fantastic when people came out to support
the monks. But now that we're several weeks afterwards, where's
that peace in their heart? Did it work? Was it
a good protest? I don't know.
Speaker 3: Well, something as innocuous as that is something that you know,
it would be something we consider. I'd have to look
at the details, right, because I don't know the exact
issue that you're referring to. But the what I would
say is that in regards to the protests that we
wouldn't take, they fall under a few different banners. Number
one anything that, So obviously we don't take anything that's unlawful.
But I don't want to even put my people near
on like demonstrators that could be unlawful. So let's just
say you have a group of people you know who
are protesting, so like this ice thing, we we didn't.
Speaker 2: Want to be involved at all in that because, hey,
there are people who.
Speaker 3: Are breaking the law obstructing ICE agents. So even if
we had people there with signs and banners peaceful, it'd
be hard for them to distinguish who is who's who,
So that.
Speaker 2: Would be a bad idea.
Speaker 3: I mean generally, I also like to focus on causes
that are a little more nuanced.
Speaker 2: And that are not part of the noise. So like
if you're.
Speaker 3: Talking about ice or like Israel Palestine, these are causes
that already have a ton of attention. You almost don't
need me, right, You see what I'm saying, like the
reason for bringing crowds on demand is because a cause
isn't getting enough attention or isn't there So one misnomer
about Clouds on a Man is that we're involved in
every large cause out there that the people actually give
us too much credit for that we're taking on the causes,
we're making causes like we're trying to catalyze causes. We're
not necessarily like out there just trying to add to
the noise of a cause that's already getting attention.
Speaker 1: Are any of the people that you associate yourself with
are they afraid of what we're doing when it comes
to social media, because it seems like every time we
turn around, somebody's got a video, somebody's got sounds, somebody's
got something that you did, which then can really affect
your resume in a real job position.
Speaker 3: Well, again, from I can speak to congress Man, we
don't take on causes that would lead people.
Speaker 1: See, see, you're educating me, dude, You really see how
misinformed that I am, Adam because of the regular media.
This is what the regular media is doing to the
rest of us out here.
Speaker 3: Uh yeah, I mean the media is problematic I mean,
we all know this. It's one of those things where
the funny thing is is the media.
Speaker 2: It's kind of like Congress.
Speaker 3: It's like, uh, you know, like people like, go, do
you like Congress?
Speaker 2: It's like, no, I hate these motherfuckers.
Speaker 3: Right. It's like, oh, but are you gonna like your congressman?
It's like, oh, yeah, yeah, he's a good guy.
Speaker 2: Right. So I think it's the same thing.
Speaker 3: It's like if you're a Fox News viewer, you're like, oh, yeah,
like the liberal media is biased.
Speaker 2: But uh, you know Laura Ingram.
Speaker 3: She talks straight, you know. Or like if you're MSNBC viewer,
the same thing. It's like, yeah, they're all the media
is so sensational. But I really love Rachel Matta, right. So,
like the problem is that we all kind of agree
the media environment is problematic, but we people tend to
flock to the individuals that they here. Now, as someone
who's a political independent, I listen to everything. I listen
on a daily basis to everything from far right to
far left, because I want to understand the pulse of
the country, you know, and I don't have to agree
with somebody to listen to them and understand their perspective.
Speaker 1: I love what you just said. I don't have to
basically agree with them to like what they're doing. So
I love that that you've got that ability to separate
yourself in a way that says, hey, look we can
just get together and have a conversation. Let's just do that.
Let's take that first step. So I'm very much on
your side on that.
Speaker 2: Yeah, I appreciate that. Yeah.
Speaker 3: Well, so what Krasnman has focused on really is persuasive
effective advocacy. We're I mean, like, so some of the
cause that we've taken on is like delete Facebook.
Speaker 2: So we've taken on big tech, the Facebook monopoly.
Speaker 3: They actually changed their name almost immediately after our campaign
because their Facebook name became so tarnished by the idea
that they're, you know, misusing people's data. They allowed a
genocide to happen in meon mar allegedly, right that was
used on their Basically hatred was built up on their platform. Right,
their run like the head of government at Facebook for
a long time.
Speaker 2: I think he's still there.
Speaker 3: Was a former British deputy prime minister, Like what the heck?
Speaker 2: Like you have a foreign leader overseeing Facebook?
Speaker 3: Like, is that does that make any sense, right, so
really highlighting these things.
Speaker 2: So we've done stuff like that because no one else
was doing it. Right.
Speaker 3: We've taken on big pharma, right, where big pharma and
like the insurance industry was discriminating against LGBT community. We
took on a campaign around that and within a month
that instance of alleged discrimination ended. We've secured you know,
we've been involved in obviously multi billion dollar sort of
business dispute matters. Right, So we resolve kind of difficult things,
and in my opinion, we take on really good causes
that are otherwise easily resolvable. But the other thing that's
the misnomer about us is that we are a tool
for the powerful. People are like, oh, you're used by
the big industries. No, the big industries don't need us,
Big tech doesn't need us, Big pharma doesn't need us.
Speaker 2: Why they already control Congress.
Speaker 3: Right, So if you're if you already have not eighty
percent of Congress on speed, Now, what do you need
us for?
Speaker 2: Right?
Speaker 3: Like, the people who use us are the medium size,
the smaller businesses, the startups, the new causes right that
are trying to grow. And that I mean that don't
have the multi billion dollar infrastructure. Yes, our services are
not cheap, but they are way cheaper than building out
a multi year infrastructure.
Speaker 1: See what I love what you're doing, Adam, is the
fact that there are so many people that are sitting
in their garages, their man caves, inside their homes, in
their cars. They feel they have this voice, they just
don't activate their voice. And what I love about what
you guys are doing with crowds on demand, at least
you're empowering or giving people an opportunity of wait a second,
I do have a voice. They're speaking my street. Let
me go stand with them for a little bit.
Speaker 2: Yeah, I one hundred percent agree with that.
Speaker 3: And the reality is is that yes, I one hundred
percent agree with that. And actually I kind of wanted
to give your audience some free advice.
Speaker 1: Please, because we all, we all have.
Speaker 2: To be advocates in our lives.
Speaker 3: Right, So maybe it's a political issue, sure, but more
likely it's a personal issue.
Speaker 2: Right, maybe your flight is canceled and.
Speaker 3: You you know, you don't want to be stranded for
three days because the flight that they initially offer you
is like a week from now, right, you know, maybe
you are behind on your rent and you don't want
to be evicted. Maybe you have an insurance claim that
the insurance company doesn't want to honor, right Like, these
are just things that ordinary people may deal with on
a regular basis, right, So that calls up upon us
to be our own advocates. So what I would say is,
let me give you kind of an like a it's
it's not a surefire thing, but this is sort of
a way to address these sorts of things.
Speaker 2: Right Number one.
Speaker 3: Number one, figure out what you're after, right, Like, figure
out what your objective is, because first of like, is.
Speaker 2: It getting a new flight today? Is it okay?
Speaker 3: I want I'll be able to get my next check
from my boss in two weeks and then I'll be
able to pay my rent? Right, So what is the
what is the uh the objective of what you're doing?
Number two, So be clear about that because that's important.
Number two, figure out who is empowered to give you
that objective. So, if you're behind on your rent, maybe
your property manager isn't empowered to say, okay, just pay
pay the balance next month, right they don't have that authority, perhaps,
so maybe you have to go to the regional manager
so you have to make sure that you're focused on
persuading that person in the right way.
Speaker 2: Number three, figure out what matters to them, right. So
a lot of people start by explaining why it matters
to you, right, but why.
Speaker 3: Does it matter to them? So if you say, oh,
I can't be get evicted. You know, I have kids,
I have pets, whatever, it's like, okay, that's why it
matters to you.
Speaker 2: I understand that, right. But then you're required then.
Speaker 3: That that explanation relies solely on another person's humanity, right,
where you can't expect that.
Speaker 2: People have that humanity.
Speaker 3: So sometimes explaining things on a more pragmatic basis.
Speaker 2: So understanding what your leverage is.
Speaker 3: So if they want to evict you, for example, in
a couple of weeks, then why shouldn't they Well, they
have to hire a lawyer, they have to pay the sariff.
Speaker 2: You can drag out the process for a few months.
So that's that might be the stick, right.
Speaker 3: But on the other hand, hey, I will set up
a payment plan and I will get current within the
next two months, and here's the plan.
Speaker 2: Right, So.
Speaker 3: You're making it compel more compelling for them to say,
grant me this extension to pay then not right, but
you're making it on a pragmatic basis that this person
might resonate with rather than relying on them simply to
take pity on you, which they may or may not
do and more likely will not do. Right because people
you know are constrained by their jobs. Right, They've they've
heard every SOB story under the sun. A lot of
these people right, same with a uh. Like in my
own life, I fly a lot right for my job.
So Mike, flight gets canceled all the time. So what
do I do? I let me work you through how
I do it. I first figure out what the flight
is that I want to be rebooked on, right, So
I make sure there's a seat available.
Speaker 2: Then I tell the agent, the customer agent.
Speaker 3: I figure out the customer agent right, they can rebook me,
and I say, this is the flight I want, and
I see it as a seat right, So I make
it really easy for them to help me, and I
know what they are looking for is to be able
to quickly assist and then to move on to the
next customer.
Speaker 1: Yes, yes, yes, that's the.
Speaker 3: Advice for your audiences is in your own life. If
you follow that step you'll waste You'll save yourself a
lot of wasted effort focused on.
Speaker 2: Basically things that don't matter.
Speaker 1: Yeah, Effectively, lawfully, and safely. I love that about crowds
on demand. I mean you really do put a lot
of effort in those three things. Effectively, lawfully, and safely.
Speaker 2: Yes, yes, exactly, And those are not mutually exclusive.
Speaker 3: That's the thing that a lot of the groups don't understand,
is they it actually they they are synonymous with one another.
Speaker 1: Yeah. Yeah, So now where do you come from to
where you've got this powerful voice that you've got, And
why is it you're not running for a public office,
because it seems like people once they get that voice,
that's the first thing I do is go into government.
You are trying to lead the people.
Speaker 2: Yeah.
Speaker 3: Well, I think the biggest thing is that the structure
of the governmental process is corrupt, and it's something that
we all kind of agree with.
Speaker 2: But I can come in.
Speaker 3: Let's just say, you say my heart is pure. I
mean none of our are are pure, but so.
Speaker 2: As pure as can be. Right.
Speaker 3: Well, now, let's just say I'm running and I'll tell
you the dobvius. I want to run for Sheriff of
San Francisco. It's my I'm from the Bay Area originally,
and I've seen that San Francisco has just really been
on the decline, and even now they're trying to change
some of it. But you've just got to like have
a zero tolerance policy for the drug addicts, the derelicts, right,
the criminals, right, and I would prosecute that with the
utmost harshness.
Speaker 2: That would be my policy.
Speaker 3: Well, okay, so I'm coming in with this, but now
let's just say I run.
Speaker 2: Okay, now I'm fundraising.
Speaker 3: Well, some donor says, oh, well, I wish you would
do this right, And some person who I want to
endorse me and says, oh, well, I wish you do that.
Speaker 2: And now my message is totally watered.
Speaker 3: Down because of because I'm now making all these compromises, right,
and that's the challenge of our political system. So I
so at some by the time I've actually gone myself
to be a compelling candidate, Well, then the part that
I that's actually compelling is gone.
Speaker 1: How does somebody get involved with what you're doing? Are
we talking about this is just for college students or
are we talking about every age group?
Speaker 3: Well, in fact, it's primarily geared towards people who aren't
because my goal.
Speaker 2: Is to give a diverse protest audience. So yes that
college students, that includes retirees.
Speaker 3: But one thing that you have a challenge of is
that when I look at all these protests out there,
sometimes it's mostly college students and retirees. Right Why because
they have the lowest opportunity costs to protest. Right, college
student doesn't have kids for the most part. Right, retiree
doesn't have a job, so they can go out protest
whatever they want, and they should if they want to
do that. Right, But what about someone who's working an
hourly wage job, Like how often do you see a janitor,
a maid, or vast food work out at a protest,
especially those who have kids?
Speaker 2: Right? Never?
Speaker 3: Why because the opportunity costs is bigger. You've got to
have childcare for your kid. That's expensive. You've got to
have then you've got to take unpaid time off of
the work, Right, that's expensive. So the reality is is
that I'm looking obviously I'm looking to give anybody the
opportunity to demonstrate, of course, but particularly the groups that
are most letter least represented in current demonstrations because I
like to say Cadon Man often gives a voice to
the silent majority.
Speaker 1: God, I love where your heart is. You have opened
up my eyes to a completely different thing, because I'm
going to tell you, Adam, I can't be the only
one who is sad here and judged your book by
its cover, not knowing what's on the inside.
Speaker 2: Well, and I appreciate that.
Speaker 3: The reality is that's a lot of what people do. So,
as I said at the start, part of the reason
why I'm on your show and do other media is
so that people can explain that I don't spect people
to agree with everything I'm.
Speaker 2: Saying, just like I don't agree with most other people
on whatever they're saying.
Speaker 3: But sometimes you have to kind of understand the broader
picture of it, because people just believe what they glance at.
And I think there is some part of people that
is just like Heuristically, they're like, oh, paying protesters bad,
But then when they think about it, it's like, oh, actually,
this helps give attention to lesser known causes.
Speaker 2: This helps give people the opportunity to go out.
Speaker 3: And protests like you, when you actually like think about it,
it's like and actually, crowds don't demand everything they do
is you know, legal, safe, effective, right like they and
when they understand some of the efforts that we've been behind,
they can also understand, Okay, this is.
Speaker 2: Not what I may have thought it was.
Speaker 3: Right, We're not out there kind of like what like
what certain people are saying. Right, there's there's all this
misinformation online. But instead of just bemoaning misinformation, I have
dispatched my a person who handles my media, to say,
get me out there and let me explain what I do.
Speaker 2: Right.
Speaker 3: So, like so many people are like express revulsion with
misinformation online, but they don't take initiative to actually rebutt it.
Speaker 2: That's what I'm doing right here.
Speaker 1: Wow, where can people go to find out more about you, Adam?
Because like I said, I love where your heart.
Speaker 3: Is www dot crowdsondmand dot com or on Twitter at
CEO Adam Swart that's CEO and then my name.
Speaker 1: You got to come back here many more times in
the future. This can't be a one day thing, dude,
because I mean, what's going on in the world today
and you know, behind the scenes, in front of the
scenes wherever we need people like yourself to you know,
energize us to get that ball bouncing.
Speaker 3: I appreciate that, and I really enjoy this conversation and
I'm happy to come back anytime.
Speaker 1: Will you be brilliant today? Okay, sir, thank you.
Speaker 2: You have a good like