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Speaker 1: It's an amazing place to hang out Aero dot net

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a r r oe dot net because it's all about

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having a podcasting choice. It's not just one, it's twenty

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different podcasts. All Level Sports is one of them. In fact,

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just the other day I spend time with the writers

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and producers of professional wrestling. That is a story because

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we can all relate every generation. Where is it All

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Level Sports on aero dot net a r r oe

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dot net. Enjoy your exploration. Hey what's going on, Adam?

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How you doing today?

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Speaker 2: Hey? Good? How are you?

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Speaker 1: Absolutely fantastic? Man? Thank you for taking the time to

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share a conversation with me, because I truly believe that

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you're getting a bad rap for something that you're doing

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that's supposed to be really really good.

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Speaker 2: Yeah, I appreciate that. I appreciate that. Well.

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Speaker 1: The one thing that I probably we all want to

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know is that, Wow, how long has something like this

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been taking place? Because I mean, the the act and

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you know, the physical efforts that we put in to

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activating a word or to get the word out there.

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You know, has it always been like this or is

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this just something that has taken place just over the past.

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Maybe let's say five years.

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Speaker 2: Oh no, no, this is not new.

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Speaker 3: I can't be given that much credit for creating the

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whole concept. I think I'm probably more open about what

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we do. But the concept of money being playing a

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large role in protest movements has not been a new thing.

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I mean, there are reports of things like this in

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Roman and Greek times, but even in the sixties and

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how the government was picking sides in the civil rights campaign, right,

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I mean.

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Speaker 2: So this isn't like exactly a novel concept.

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Speaker 1: You bring up a very interesting point there, because I

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have read stories about that where they did travel from

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different areas of the country to come into the South

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to help bring that word forward.

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Speaker 3: Correct, And I mean I was referring more to saying, hey,

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we like Martin Luther that, like Martin Luther King, we

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can deal with, you know, Fred Hampton or like Malcolm X,

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we can't. So like picking sides and kind of you know, uh,

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supporting one civil rights leader over another. Right, so sort

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of think of it as controlled all position. Again, it's

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not like a novel concept, and there's all necessary anything

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necessarily nefarious about it. But this idea of like, hey,

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every movement is something I'm gonna say is every movement

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is backed by extremely wealthy people, right, and powerful interests.

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Speaker 2: Right.

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Speaker 3: Any movement of any significance has that in common, because

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that's why you've heard of it, right, Like if if

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you were if you had no powerful people behind it,

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that's unlikely you it would ever see the light of day.

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Speaker 1: Yeah, So then how do you feel today? Do you

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feel like you are getting that bad rap like I

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talked about, because it just seems like it just feels

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like that anything that you guys are doing where you

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know everybody's going ah, you know, they hired those people

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to be there, They hired them, they hired them.

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Speaker 2: Well, you know, I will say I'm going I do.

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Speaker 3: I'm going on shows like yours to hopefully explain things

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a little bit better to the audience, right so to

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robut the misinformation and hopefully see people can see it

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from my point of view, and if they disagree with me,

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at least they've heard from me and understand.

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Speaker 2: So I guess that's my take on that issue.

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Speaker 1: Well, I love what you're doing, because you know, that's

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the one thing that they've been really trying to get

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people to do, is put your voice out there. But

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I guess my question would be, is that when you

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have crowds on demand, the people that you're putting out there,

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did they go through let's say, basically a resume check.

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I mean, are they really that person or are they

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just just doing a job, just like going to a

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grocery store, just doing a job.

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Speaker 3: Well, I can speak to crowds on demand, I can't

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speak to the broader trend.

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Speaker 2: Well, I can speculate on the broader trend. For us,

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we vet everybody that.

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Speaker 3: We so we actually do zoom FaceTime interviews and minimum

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phone calls with everybody before every event, no matter what

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the cause is for.

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Speaker 1: So then why is it that government fixtures and figures

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are sitting there saying that you guys are the bad

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guys because people are reading into it wrong. I mean,

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what I want to do is I want to help

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you correct your image in the way of the Hey,

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here's the real transparent story here.

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Speaker 3: Well, the reality is is that, first of all, a

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lot of the commentariat class you critique me.

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Speaker 2: It's kind of a sort of cheap commentary.

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Speaker 3: And the reason is is these are people who some

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of them make seven to eight figures giving their opinion

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and in a.

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Speaker 2: Way they're making a classies argument.

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Speaker 3: They're saying, someone who's getting a couple hundred bucks to

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show up at a protest, oh, they can't possibly be

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sincere about their opinions. Whereas they who make seven, eight

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figures or in the case of Joe Rogan, like nine figures. Right, Oh,

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somehow for them it's all genuine. Right, So it's out

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of a shitty argument that.

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Speaker 2: I don't buy.

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Speaker 1: See, I'd love where your heart is because at least

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you're putting forth the effort to get people involved, and

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that's very inspiring.

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Speaker 2: Well, I appreciate that.

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Speaker 3: So the way that I look at is that we

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give opportunity to everybody to getting get you know, engaged

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in the causes that.

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Speaker 2: They agree with. Right.

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Speaker 3: So, you're not going to be a very good advocate

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for a cause if you don't agree with the cause.

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So we vet people for a few things. Number one,

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to make sure they agree with the cause. Number two,

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to make sure that it's consistent with our principles. Are

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obviously peaceful, law abiding advocacy. And number three, that they're

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committed to being respectful, persuasive and articulate.

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Speaker 2: Right Like.

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Speaker 3: So, so you asked me earlier about these people who

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don't seem to know what they're doing, Like, I don't.

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Speaker 2: Think that's effective.

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Speaker 3: So if somebody is paying those people, and I have

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no idea if they are, then that's not very effective

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because there's no point in paying someone who isn't very articulate.

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Speaker 1: Please do not move. There's more with Adam Swart coming

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up next, Crowds on Demand. We are back with Adam Swart.

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Is there a certain protest that you would not go to?

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In other words, we just had the monks that took

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that walk from Texas to Washington, DC. Would you have

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been if they would have approached you to help crowd? Please?

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Basically just build up that crowd so when the monks

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came to your town, it wasn't just a little village.

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Speaker 2: And what were the monks like doing that for?

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Speaker 1: They were doing that for peace, to promote peace. And

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you know, that was one of my biggest things, was

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that it's really fantastic when people came out to support

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the monks. But now that we're several weeks afterwards, where's

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that peace in their heart? Did it work? Was it

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a good protest? I don't know.

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Speaker 3: Well, something as innocuous as that is something that you know,

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it would be something we consider. I'd have to look

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at the details, right, because I don't know the exact

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issue that you're referring to. But the what I would

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say is that in regards to the protests that we

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wouldn't take, they fall under a few different banners. Number

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one anything that, So obviously we don't take anything that's unlawful.

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But I don't want to even put my people near

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on like demonstrators that could be unlawful. So let's just

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say you have a group of people you know who

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are protesting, so like this ice thing, we we didn't.

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Speaker 2: Want to be involved at all in that because, hey,

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there are people who.

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Speaker 3: Are breaking the law obstructing ICE agents. So even if

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we had people there with signs and banners peaceful, it'd

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be hard for them to distinguish who is who's who,

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So that.

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Speaker 2: Would be a bad idea.

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Speaker 3: I mean generally, I also like to focus on causes

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that are a little more nuanced.

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Speaker 2: And that are not part of the noise. So like

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if you're.

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Speaker 3: Talking about ice or like Israel Palestine, these are causes

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that already have a ton of attention. You almost don't

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need me, right, You see what I'm saying, like the

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reason for bringing crowds on demand is because a cause

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isn't getting enough attention or isn't there So one misnomer

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about Clouds on a Man is that we're involved in

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every large cause out there that the people actually give

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us too much credit for that we're taking on the causes,

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we're making causes like we're trying to catalyze causes. We're

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not necessarily like out there just trying to add to

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the noise of a cause that's already getting attention.

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Speaker 1: Are any of the people that you associate yourself with

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are they afraid of what we're doing when it comes

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to social media, because it seems like every time we

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turn around, somebody's got a video, somebody's got sounds, somebody's

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got something that you did, which then can really affect

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your resume in a real job position.

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Speaker 3: Well, again, from I can speak to congress Man, we

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don't take on causes that would lead people.

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Speaker 1: See, see, you're educating me, dude, You really see how

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misinformed that I am, Adam because of the regular media.

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This is what the regular media is doing to the

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rest of us out here.

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Speaker 3: Uh yeah, I mean the media is problematic I mean,

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we all know this. It's one of those things where

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the funny thing is is the media.

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Speaker 2: It's kind of like Congress.

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Speaker 3: It's like, uh, you know, like people like, go, do

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you like Congress?

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Speaker 2: It's like, no, I hate these motherfuckers.

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Speaker 3: Right. It's like, oh, but are you gonna like your congressman?

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It's like, oh, yeah, yeah, he's a good guy.

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Speaker 2: Right. So I think it's the same thing.

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Speaker 3: It's like if you're a Fox News viewer, you're like, oh, yeah,

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like the liberal media is biased.

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Speaker 2: But uh, you know Laura Ingram.

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Speaker 3: She talks straight, you know. Or like if you're MSNBC viewer,

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the same thing. It's like, yeah, they're all the media

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is so sensational. But I really love Rachel Matta, right. So,

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like the problem is that we all kind of agree

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the media environment is problematic, but we people tend to

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flock to the individuals that they here. Now, as someone

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who's a political independent, I listen to everything. I listen

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on a daily basis to everything from far right to

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far left, because I want to understand the pulse of

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the country, you know, and I don't have to agree

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with somebody to listen to them and understand their perspective.

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Speaker 1: I love what you just said. I don't have to

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basically agree with them to like what they're doing. So

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I love that that you've got that ability to separate

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yourself in a way that says, hey, look we can

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just get together and have a conversation. Let's just do that.

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Let's take that first step. So I'm very much on

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your side on that.

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Speaker 2: Yeah, I appreciate that. Yeah.

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Speaker 3: Well, so what Krasnman has focused on really is persuasive

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effective advocacy. We're I mean, like, so some of the

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cause that we've taken on is like delete Facebook.

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Speaker 2: So we've taken on big tech, the Facebook monopoly.

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Speaker 3: They actually changed their name almost immediately after our campaign

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because their Facebook name became so tarnished by the idea

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that they're, you know, misusing people's data. They allowed a

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genocide to happen in meon mar allegedly, right that was

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used on their Basically hatred was built up on their platform. Right,

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their run like the head of government at Facebook for

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a long time.

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Speaker 2: I think he's still there.

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Speaker 3: Was a former British deputy prime minister, Like what the heck?

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Speaker 2: Like you have a foreign leader overseeing Facebook?

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Speaker 3: Like, is that does that make any sense, right, so

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really highlighting these things.

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Speaker 2: So we've done stuff like that because no one else

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was doing it. Right.

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Speaker 3: We've taken on big pharma, right, where big pharma and

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like the insurance industry was discriminating against LGBT community. We

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took on a campaign around that and within a month

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that instance of alleged discrimination ended. We've secured you know,

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we've been involved in obviously multi billion dollar sort of

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business dispute matters. Right, So we resolve kind of difficult things,

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and in my opinion, we take on really good causes

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that are otherwise easily resolvable. But the other thing that's

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the misnomer about us is that we are a tool

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for the powerful. People are like, oh, you're used by

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the big industries. No, the big industries don't need us,

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Big tech doesn't need us, Big pharma doesn't need us.

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Speaker 2: Why they already control Congress.

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Speaker 3: Right, So if you're if you already have not eighty

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percent of Congress on speed, Now, what do you need

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us for?

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Speaker 2: Right?

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Speaker 3: Like, the people who use us are the medium size,

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the smaller businesses, the startups, the new causes right that

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are trying to grow. And that I mean that don't

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have the multi billion dollar infrastructure. Yes, our services are

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not cheap, but they are way cheaper than building out

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a multi year infrastructure.

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Speaker 1: See what I love what you're doing, Adam, is the

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fact that there are so many people that are sitting

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in their garages, their man caves, inside their homes, in

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their cars. They feel they have this voice, they just

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don't activate their voice. And what I love about what

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you guys are doing with crowds on demand, at least

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you're empowering or giving people an opportunity of wait a second,

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I do have a voice. They're speaking my street. Let

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me go stand with them for a little bit.

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Speaker 2: Yeah, I one hundred percent agree with that.

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Speaker 3: And the reality is is that yes, I one hundred

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percent agree with that. And actually I kind of wanted

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to give your audience some free advice.

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Speaker 1: Please, because we all, we all have.

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Speaker 2: To be advocates in our lives.

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Speaker 3: Right, So maybe it's a political issue, sure, but more

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likely it's a personal issue.

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Speaker 2: Right, maybe your flight is canceled and.

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Speaker 3: You you know, you don't want to be stranded for

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three days because the flight that they initially offer you

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is like a week from now, right, you know, maybe

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you are behind on your rent and you don't want

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to be evicted. Maybe you have an insurance claim that

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the insurance company doesn't want to honor, right Like, these

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are just things that ordinary people may deal with on

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a regular basis, right, So that calls up upon us

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to be our own advocates. So what I would say is,

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let me give you kind of an like a it's

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it's not a surefire thing, but this is sort of

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a way to address these sorts of things.

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Speaker 2: Right Number one.

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Speaker 3: Number one, figure out what you're after, right, Like, figure

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out what your objective is, because first of like, is.

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Speaker 2: It getting a new flight today? Is it okay?

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Speaker 3: I want I'll be able to get my next check

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from my boss in two weeks and then I'll be

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able to pay my rent? Right, So what is the

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what is the uh the objective of what you're doing?

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Number two, So be clear about that because that's important.

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Number two, figure out who is empowered to give you

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that objective. So, if you're behind on your rent, maybe

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your property manager isn't empowered to say, okay, just pay

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pay the balance next month, right they don't have that authority, perhaps,

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so maybe you have to go to the regional manager

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so you have to make sure that you're focused on

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persuading that person in the right way.

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Speaker 2: Number three, figure out what matters to them, right. So

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a lot of people start by explaining why it matters

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to you, right, but why.

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Speaker 3: Does it matter to them? So if you say, oh,

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I can't be get evicted. You know, I have kids,

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I have pets, whatever, it's like, okay, that's why it

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matters to you.

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Speaker 2: I understand that, right. But then you're required then.

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Speaker 3: That that explanation relies solely on another person's humanity, right,

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where you can't expect that.

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Speaker 2: People have that humanity.

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Speaker 3: So sometimes explaining things on a more pragmatic basis.

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Speaker 2: So understanding what your leverage is.

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Speaker 3: So if they want to evict you, for example, in

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a couple of weeks, then why shouldn't they Well, they

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have to hire a lawyer, they have to pay the sariff.

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Speaker 2: You can drag out the process for a few months.

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So that's that might be the stick, right.

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Speaker 3: But on the other hand, hey, I will set up

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a payment plan and I will get current within the

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next two months, and here's the plan.

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Speaker 2: Right, So.

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Speaker 3: You're making it compel more compelling for them to say,

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grant me this extension to pay then not right, but

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you're making it on a pragmatic basis that this person

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might resonate with rather than relying on them simply to

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take pity on you, which they may or may not

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do and more likely will not do. Right because people

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you know are constrained by their jobs. Right, They've they've

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heard every SOB story under the sun. A lot of

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these people right, same with a uh. Like in my

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own life, I fly a lot right for my job.

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So Mike, flight gets canceled all the time. So what

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do I do? I let me work you through how

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I do it. I first figure out what the flight

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is that I want to be rebooked on, right, So

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I make sure there's a seat available.

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Speaker 2: Then I tell the agent, the customer agent.

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Speaker 3: I figure out the customer agent right, they can rebook me,

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and I say, this is the flight I want, and

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I see it as a seat right, So I make

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it really easy for them to help me, and I

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know what they are looking for is to be able

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to quickly assist and then to move on to the

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next customer.

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Speaker 1: Yes, yes, yes, that's the.

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Speaker 3: Advice for your audiences is in your own life. If

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you follow that step you'll waste You'll save yourself a

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lot of wasted effort focused on.

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Speaker 2: Basically things that don't matter.

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Speaker 1: Yeah, Effectively, lawfully, and safely. I love that about crowds

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on demand. I mean you really do put a lot

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of effort in those three things. Effectively, lawfully, and safely.

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Speaker 2: Yes, yes, exactly, And those are not mutually exclusive.

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Speaker 3: That's the thing that a lot of the groups don't understand,

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is they it actually they they are synonymous with one another.

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Speaker 1: Yeah. Yeah, So now where do you come from to

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where you've got this powerful voice that you've got, And

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why is it you're not running for a public office,

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because it seems like people once they get that voice,

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that's the first thing I do is go into government.

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You are trying to lead the people.

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Speaker 2: Yeah.

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Speaker 3: Well, I think the biggest thing is that the structure

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of the governmental process is corrupt, and it's something that

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we all kind of agree with.

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Speaker 2: But I can come in.

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Speaker 3: Let's just say, you say my heart is pure. I

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mean none of our are are pure, but so.

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Speaker 2: As pure as can be. Right.

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Speaker 3: Well, now, let's just say I'm running and I'll tell

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you the dobvius. I want to run for Sheriff of

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San Francisco. It's my I'm from the Bay Area originally,

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and I've seen that San Francisco has just really been

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on the decline, and even now they're trying to change

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some of it. But you've just got to like have

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a zero tolerance policy for the drug addicts, the derelicts, right,

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the criminals, right, and I would prosecute that with the

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utmost harshness.

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Speaker 2: That would be my policy.

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Speaker 3: Well, okay, so I'm coming in with this, but now

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let's just say I run.

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Speaker 2: Okay, now I'm fundraising.

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Speaker 3: Well, some donor says, oh, well, I wish you would

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do this right, And some person who I want to

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endorse me and says, oh, well, I wish you do that.

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Speaker 2: And now my message is totally watered.

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Speaker 3: Down because of because I'm now making all these compromises, right,

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and that's the challenge of our political system. So I

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so at some by the time I've actually gone myself

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to be a compelling candidate, Well, then the part that

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I that's actually compelling is gone.

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Speaker 1: How does somebody get involved with what you're doing? Are

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we talking about this is just for college students or

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are we talking about every age group?

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Speaker 3: Well, in fact, it's primarily geared towards people who aren't

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because my goal.

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Speaker 2: Is to give a diverse protest audience. So yes that

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college students, that includes retirees.

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Speaker 3: But one thing that you have a challenge of is

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that when I look at all these protests out there,

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sometimes it's mostly college students and retirees. Right Why because

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they have the lowest opportunity costs to protest. Right, college

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student doesn't have kids for the most part. Right, retiree

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doesn't have a job, so they can go out protest

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whatever they want, and they should if they want to

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do that. Right, But what about someone who's working an

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hourly wage job, Like how often do you see a janitor,

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a maid, or vast food work out at a protest,

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especially those who have kids?

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Speaker 2: Right? Never?

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Speaker 3: Why because the opportunity costs is bigger. You've got to

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have childcare for your kid. That's expensive. You've got to

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have then you've got to take unpaid time off of

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the work, Right, that's expensive. So the reality is is

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that I'm looking obviously I'm looking to give anybody the

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opportunity to demonstrate, of course, but particularly the groups that

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are most letter least represented in current demonstrations because I

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like to say Cadon Man often gives a voice to

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the silent majority.

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Speaker 1: God, I love where your heart is. You have opened

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up my eyes to a completely different thing, because I'm

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going to tell you, Adam, I can't be the only

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one who is sad here and judged your book by

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its cover, not knowing what's on the inside.

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Speaker 2: Well, and I appreciate that.

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Speaker 3: The reality is that's a lot of what people do. So,

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as I said at the start, part of the reason

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why I'm on your show and do other media is

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so that people can explain that I don't spect people

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to agree with everything I'm.

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Speaker 2: Saying, just like I don't agree with most other people

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on whatever they're saying.

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Speaker 3: But sometimes you have to kind of understand the broader

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picture of it, because people just believe what they glance at.

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And I think there is some part of people that

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is just like Heuristically, they're like, oh, paying protesters bad,

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But then when they think about it, it's like, oh, actually,

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this helps give attention to lesser known causes.

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Speaker 2: This helps give people the opportunity to go out.

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Speaker 3: And protests like you, when you actually like think about it,

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it's like and actually, crowds don't demand everything they do

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is you know, legal, safe, effective, right like they and

447
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when they understand some of the efforts that we've been behind,

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they can also understand, Okay, this is.

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Speaker 2: Not what I may have thought it was.

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Speaker 3: Right, We're not out there kind of like what like

451
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what certain people are saying. Right, there's there's all this

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misinformation online. But instead of just bemoaning misinformation, I have

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dispatched my a person who handles my media, to say,

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get me out there and let me explain what I do.

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Speaker 2: Right.

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Speaker 3: So, like so many people are like express revulsion with

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misinformation online, but they don't take initiative to actually rebutt it.

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Speaker 2: That's what I'm doing right here.

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Speaker 1: Wow, where can people go to find out more about you, Adam?

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Because like I said, I love where your heart.

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Speaker 3: Is www dot crowdsondmand dot com or on Twitter at

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CEO Adam Swart that's CEO and then my name.

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Speaker 1: You got to come back here many more times in

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the future. This can't be a one day thing, dude,

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because I mean, what's going on in the world today

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and you know, behind the scenes, in front of the

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scenes wherever we need people like yourself to you know,

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energize us to get that ball bouncing.

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Speaker 3: I appreciate that, and I really enjoy this conversation and

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I'm happy to come back anytime.

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Speaker 1: Will you be brilliant today? Okay, sir, thank you.

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Speaker 2: You have a good like