WEBVTT 1 00:00:03.560 --> 00:00:07.280 Hi, James Miller from Cleveland, Ohio, and I played picking 2 00:00:07.320 --> 00:00:08.039 that golf course. 3 00:00:08.199 --> 00:00:10.320 This is golf Smart number one thousand and six. 4 00:00:10.599 --> 00:00:12.960 Let's make it kind of resemble a wedge, because if 5 00:00:12.960 --> 00:00:14.880 we're gonna putt with a wedge, we wanted to feel 6 00:00:14.880 --> 00:00:17.559 like it, which is why you have the perpendicular lines 7 00:00:17.839 --> 00:00:20.800 to the target line. Those are paying homage to the 8 00:00:20.839 --> 00:00:23.199 grooves of a wedge. And then the shape of it 9 00:00:23.239 --> 00:00:26.120 all was trying to get a visual of a wedge. 10 00:00:26.199 --> 00:00:29.600 We actually created the name because one we're going to 11 00:00:29.640 --> 00:00:33.159 spoil your opponent's game, but two we needed something that 12 00:00:33.280 --> 00:00:36.159 ended an ler, so we were working with industrial design firm. 13 00:00:36.240 --> 00:00:38.920 We all liked spoiler and that's why we went with Spoiler. Well, 14 00:00:38.960 --> 00:00:41.079 once we figured out the face was actually getting the 15 00:00:41.119 --> 00:00:43.560 role that we wanted, then it was just all about design. 16 00:00:43.759 --> 00:00:45.719 How do we make it look like a mallet but 17 00:00:45.880 --> 00:00:48.600 resemble a wedge, Because if we're going to say that 18 00:00:48.640 --> 00:00:51.039 we created this from putting with a wedge, like we 19 00:00:51.079 --> 00:00:54.719 want it to look a little bit like a wedge. 20 00:00:58.399 --> 00:01:01.600 Get a lead edge, roll with the spoiler putter. It's 21 00:01:01.719 --> 00:01:05.200 like putting with a wedge. With inventor Dan Lanblan, this 22 00:01:05.760 --> 00:01:10.480 is Golf Smarter, sharing stories, tips and insights from great 23 00:01:10.560 --> 00:01:13.599 golf minds to help you lower your score and raise 24 00:01:13.680 --> 00:01:18.480 your golf IQ. Here's your host, Fred Green. Welcome to 25 00:01:18.480 --> 00:01:19.640 the Golf Smarter Podcast. 26 00:01:19.719 --> 00:01:22.159 Dan, Hey, Fred, thanks glad to be here. 27 00:01:22.719 --> 00:01:25.560 Glad to have you on to talk about your new invention. 28 00:01:26.319 --> 00:01:29.680 Is it an invention a product? It's a product. I 29 00:01:29.719 --> 00:01:33.400 guess it's an invention because it's something that's out there 30 00:01:33.439 --> 00:01:36.000 a lot, but no one's done it like this before. 31 00:01:36.239 --> 00:01:37.000 That's right, right. 32 00:01:37.040 --> 00:01:38.840 We think it's We think it's pretty new. I mean, 33 00:01:38.920 --> 00:01:41.400 you know, yes, we're a copycat. I don't think we 34 00:01:41.439 --> 00:01:44.319 are at all from where and how we design this thing. 35 00:01:44.400 --> 00:01:46.959 And so I think it's truly an innovation and hopefully 36 00:01:47.000 --> 00:01:50.359 the way that putters and everybody's going to start moving 37 00:01:51.040 --> 00:01:51.640 all right. 38 00:01:51.519 --> 00:01:53.599 Now, you gave away the secret. So we are talking 39 00:01:53.640 --> 00:01:57.239 about putters today and Dan and his dad have invented 40 00:01:57.799 --> 00:02:01.799 are created a new design for a putter. It's called 41 00:02:01.879 --> 00:02:08.199 Spoiler Golf and the key on this is the ler 42 00:02:08.400 --> 00:02:12.199 and spoiler stands for lead edge role. 43 00:02:12.360 --> 00:02:13.960 Glad you picked up on that. A lot of people 44 00:02:14.039 --> 00:02:15.759 do not pick up on that at all. 45 00:02:16.479 --> 00:02:18.599 It took me a long time to figure it out. No, 46 00:02:18.680 --> 00:02:21.360 it did not at all. No, No, because I got 47 00:02:21.360 --> 00:02:23.719 the postcard from you, and it's like l E R 48 00:02:24.039 --> 00:02:27.719 l E R. And then I started seeing a lead. Okay, 49 00:02:27.759 --> 00:02:32.080 great lead edge roll, but still to some people that's 50 00:02:32.159 --> 00:02:36.560 kind of confusing. So explain how you got to the 51 00:02:36.639 --> 00:02:40.039 point where you just you and your dad thought this 52 00:02:40.120 --> 00:02:43.319 could be a good idea to create a different type 53 00:02:43.319 --> 00:02:48.199 of putter unlike anything else based on the way your 54 00:02:48.280 --> 00:02:49.439 dad puts. 55 00:02:49.319 --> 00:02:52.800 Right, Absolutely, yeah, no, and I'd say it's probably maybe 56 00:02:52.840 --> 00:02:55.039 only just right now do we actually think it's a 57 00:02:55.039 --> 00:02:58.000 good idea because we've had a year of selling the product, 58 00:02:58.080 --> 00:03:00.400 and we've had good market adoption and we out of 59 00:03:00.439 --> 00:03:03.960 everything last year. Oh wow, congratulates you very much, and 60 00:03:04.000 --> 00:03:05.960 so so that was cool. So then it was like, okay, 61 00:03:06.319 --> 00:03:09.560 now we can take a breath, because before it was 62 00:03:09.599 --> 00:03:10.840 all pretty much an idea. 63 00:03:11.199 --> 00:03:11.360 Right. 64 00:03:11.400 --> 00:03:15.400 It was during COVID. I was living up in Philly 65 00:03:15.439 --> 00:03:20.400 at the time with my wife. COVID hit right, and 66 00:03:20.479 --> 00:03:24.240 then someone in our apartment building got COVID right, And 67 00:03:24.240 --> 00:03:26.560 this was very early on, so it was like to me, 68 00:03:26.639 --> 00:03:29.840 it was that's my death worn I'm done. Like we 69 00:03:29.879 --> 00:03:32.039 needed to get out of here because we're close to somebody. 70 00:03:32.280 --> 00:03:34.120 So we went down to South Carolina, where my dad 71 00:03:34.199 --> 00:03:36.199 was at the time, just to get away for a 72 00:03:36.240 --> 00:03:38.840 couple of weeks. Well that ended up being a year, right, 73 00:03:38.919 --> 00:03:41.000 as we all know what happened with COVID and whatnot 74 00:03:41.039 --> 00:03:42.840 and a lot of changes in life and things during 75 00:03:42.879 --> 00:03:46.319 that time. Well, we went down to South Carolina. Yeah, 76 00:03:46.319 --> 00:03:48.680 my dad was living there with my mom at the time, 77 00:03:48.759 --> 00:03:51.360 and you know, he was playing golf because that's pretty 78 00:03:51.400 --> 00:03:53.360 much all you could do right at the time. And 79 00:03:53.400 --> 00:03:55.919 you know, some courses were closed, but his was luckily 80 00:03:55.960 --> 00:03:56.960 open so he could play. 81 00:03:57.520 --> 00:03:59.520 And yeah, it was a great COVID was a great 82 00:03:59.560 --> 00:04:01.919 time for podcasting, but yeah, a great. 83 00:04:01.759 --> 00:04:04.800 Time, wonderful time for golf, and I guess a wonderful 84 00:04:04.840 --> 00:04:07.199 time for golf ideas too. So during that time, while 85 00:04:07.199 --> 00:04:09.719 we were down there, my dad was putting with his 86 00:04:09.759 --> 00:04:14.360 wedge and you know, he had told me, and you know, 87 00:04:14.439 --> 00:04:17.639 he he doesn't golf as much as he used to, 88 00:04:17.879 --> 00:04:19.800 but you know, at the time he was probably about 89 00:04:19.800 --> 00:04:23.120 a ten handicaps. He's a pretty good golfer, and he 90 00:04:23.240 --> 00:04:24.920 was telling me that, you know, hey, you need to 91 00:04:24.920 --> 00:04:26.920 start putting with your wedge because I swear it puts 92 00:04:26.959 --> 00:04:29.319 a better roll on the ball. I'm like, well that's dumb, 93 00:04:29.360 --> 00:04:32.120 because it's harder to hit the ball, and I have 94 00:04:32.160 --> 00:04:34.079 a putter, Like the putter is going to be better 95 00:04:34.079 --> 00:04:36.959 than it wedges, I'm going to try and belly a 96 00:04:37.000 --> 00:04:42.160 wedge right. So sometimes people will use a wedge and 97 00:04:42.240 --> 00:04:45.360 try and belly the golf ball right, just from a 98 00:04:45.399 --> 00:04:49.160 practice standpoint, just to work on contact location, try and 99 00:04:49.160 --> 00:04:51.319 work on their angle of attack, try and work on 100 00:04:51.360 --> 00:04:55.240 getting their risk quiet, try and work on just getting 101 00:04:55.279 --> 00:04:58.720 a nice rhythm with right with their stroke. Because if 102 00:04:58.720 --> 00:05:01.160 you don't do those things, not hit the ball in 103 00:05:01.199 --> 00:05:03.519 the equator. If you don't hit the ball in the equator, 104 00:05:03.560 --> 00:05:07.560 it will not roll properly. However, when you do put 105 00:05:07.639 --> 00:05:09.720 with a wedge and belly a wedge with the leading 106 00:05:09.839 --> 00:05:12.639 edge of a wedge hence lead edge roll, when you 107 00:05:12.680 --> 00:05:14.680 belly it with the lead edge of a roll, it 108 00:05:14.879 --> 00:05:18.079 does actually put a better roll on the golf ball. 109 00:05:18.639 --> 00:05:20.920 And I'm sure maybe you have tried time to time, 110 00:05:21.000 --> 00:05:22.800 or you haven't. You had your putter in your hand, 111 00:05:22.879 --> 00:05:24.240 or you left your putter at the cart, or you 112 00:05:24.279 --> 00:05:25.879 broke it or whatever, and so you had to putt 113 00:05:25.920 --> 00:05:27.920 with a wedge, like more often than not, when you 114 00:05:27.959 --> 00:05:30.759 just grab the wedge and hit it, it goes in right. 115 00:05:30.920 --> 00:05:32.399 And I'm not going to say that they all go 116 00:05:32.519 --> 00:05:35.079 in or anything like that, but there is some science 117 00:05:35.120 --> 00:05:38.360 behind it as to why it creates more forward roll 118 00:05:38.680 --> 00:05:41.360 earlier in the putt, So it helps the ball actually 119 00:05:41.759 --> 00:05:44.680 stay online better and start online better. Because it's rolling 120 00:05:44.680 --> 00:05:48.240 forward earlier, any deviation in the green isn't going to 121 00:05:48.360 --> 00:05:52.480 maneuver that ball offline. And then because you have less scared, 122 00:05:52.560 --> 00:05:56.120 less hopping less backspin, you have a better chance to 123 00:05:56.240 --> 00:05:59.680 gauge your distance control because we're removing a lot of 124 00:05:59.680 --> 00:06:02.600 that known that happens earlier in the putt. 125 00:06:04.079 --> 00:06:07.279 Let me stop you for a second and break down 126 00:06:07.399 --> 00:06:13.319 this concept of a proper role versus traditional putters. Explain why, 127 00:06:13.439 --> 00:06:17.120 what the difference is, how it starts from a traditional putter, 128 00:06:17.199 --> 00:06:19.319 and where it goes to on the spoiler golf PLA. 129 00:06:19.480 --> 00:06:22.120 Sure, yeah, and I think this is something that like 130 00:06:22.920 --> 00:06:27.600 a lot of amateurs, I'll say most amaters probably don't 131 00:06:27.639 --> 00:06:29.560 even know this. I didn't know a lot about this 132 00:06:29.680 --> 00:06:34.279 until I dove in to working on putters. I think 133 00:06:34.279 --> 00:06:37.519 there's probably a lot of pro golfers that don't know 134 00:06:37.600 --> 00:06:40.079 this much detail. But like when you hit a putt, 135 00:06:40.160 --> 00:06:42.839 the ball does not stop rolling immediately. It does not 136 00:06:42.920 --> 00:06:47.199 just roll right. There's different forces in physics, right, putting 137 00:06:47.240 --> 00:06:50.439 different forces on the ball. The ball's going to scad 138 00:06:50.480 --> 00:06:53.120 for probably the first twenty percent. It could even have 139 00:06:53.240 --> 00:06:55.600 backspin or hop a lot, you know, depending on your 140 00:06:55.600 --> 00:06:57.920 loft or angle of attack right, and so's it's not 141 00:06:58.040 --> 00:07:00.720 a smooth role. It's not until there's an a friction 142 00:07:00.879 --> 00:07:04.240 between the putting surface and that golf ball to slow 143 00:07:04.319 --> 00:07:08.920 down any hopping backspinner skid to then the ball starts 144 00:07:08.959 --> 00:07:13.199 actually rolling forward in rolls like we would think of roll. Right, 145 00:07:13.240 --> 00:07:17.680 it's just rolling purely forward. But it's generally twenty percent 146 00:07:17.720 --> 00:07:21.759 of your putt is in that skid hot backspin phase 147 00:07:22.240 --> 00:07:25.959 before the ball enters into true forward roll. 148 00:07:26.079 --> 00:07:32.199 And that is on all traditional flat edged putters. 149 00:07:32.319 --> 00:07:34.399 Yes, that is on every pocket. 150 00:07:34.519 --> 00:07:38.199 So the ball doesn't just start rolling when you hit it. It 151 00:07:38.000 --> 00:07:40.800 skids skits absolutely right, and a lot of that. 152 00:07:40.879 --> 00:07:42.560 You know, if you just think of it from a 153 00:07:42.600 --> 00:07:46.120 common sense, the harder you hit it right, it's going 154 00:07:46.199 --> 00:07:49.560 to skid more. The harder you hit it because it's 155 00:07:49.600 --> 00:07:51.279 a smaller ball, it's got a lot of force being 156 00:07:51.279 --> 00:07:54.959 applied to it. It can't just roll immediately, right, It's 157 00:07:55.000 --> 00:07:57.279 got to skid a little before it can start rolling 158 00:07:57.360 --> 00:08:00.600 because you're just applying so much force in to that ball. 159 00:08:00.639 --> 00:08:02.839 And so when you have a flat face, I'm trying 160 00:08:02.839 --> 00:08:04.800 to use this other arm, but bear with me because 161 00:08:04.800 --> 00:08:08.800 I've got the rotator cuff injury. Right when you hit it, 162 00:08:08.800 --> 00:08:12.439 it's not going to go perfectly forward with a flat face. 163 00:08:12.680 --> 00:08:16.000 And really, with a conventional flat face putter, it has 164 00:08:16.040 --> 00:08:18.439 a little bit of loft on it, right, So if 165 00:08:18.439 --> 00:08:20.519 you hit a ball, really what it's going to do 166 00:08:20.600 --> 00:08:22.600 is shoot it up in the air and get it 167 00:08:23.120 --> 00:08:27.680 back spinning a little bit before then it starts rolling forward. 168 00:08:29.199 --> 00:08:36.679 And what is the impact of that roll when it 169 00:08:36.879 --> 00:08:41.960 skips or backspin or slides. What how does that impact 170 00:08:42.000 --> 00:08:45.679 the way your putt is going to be rolled? 171 00:08:46.200 --> 00:08:50.399 Yeah, right, what you're saying there, well, it impacts it 172 00:08:50.440 --> 00:08:54.000 in that that skid will vary. So it's you know, 173 00:08:54.039 --> 00:08:58.559 on average twenty percent, but based on the different turf conditions, 174 00:08:58.919 --> 00:09:02.720 whether you have ball marks or weeds or anything on 175 00:09:02.759 --> 00:09:07.320 the grass, that will always be different. It might only 176 00:09:07.360 --> 00:09:11.080 skid for eighteen percent, but you might be on a slower, 177 00:09:11.080 --> 00:09:15.200 shaggyar green and it might skid for twenty four percent, right, 178 00:09:15.240 --> 00:09:17.759 And if it's skidding in different amounts, then you can't 179 00:09:17.799 --> 00:09:22.000 really judge and gauge how hard to hit that ball. Moreover, 180 00:09:22.080 --> 00:09:25.159 if it's skidding and it hits a deviation in the green, 181 00:09:25.919 --> 00:09:29.639 it has more chance and the higher probability to skip 182 00:09:29.679 --> 00:09:32.720 it off of line because it's just skidding and it 183 00:09:32.720 --> 00:09:34.480 can kind of go wherever where if it has true 184 00:09:34.480 --> 00:09:36.279 for a role, if it goes through a ball mark, 185 00:09:36.559 --> 00:09:39.440 it just rolls right through it and it'll stay online better. 186 00:09:39.879 --> 00:09:43.519 So there are true advantages to getting the ball rolling 187 00:09:43.840 --> 00:09:47.279 with more for ad roll and earlier in the putt 188 00:09:47.320 --> 00:09:50.120 as early as you can, which is why when we 189 00:09:50.159 --> 00:09:52.799 started putting with a wedge, we realized the ball was 190 00:09:52.879 --> 00:09:56.080 rolling earlier. You can literally just feel and see the 191 00:09:56.120 --> 00:09:58.919 ball has a different role to it, And anytime we 192 00:09:58.960 --> 00:10:02.039 put a putter in people's hand, they're like, yeah, I 193 00:10:02.039 --> 00:10:04.120 don't know what it is, but it's definitely a different role. 194 00:10:04.480 --> 00:10:07.480 And that's the role that it's just rolling earlier in 195 00:10:07.679 --> 00:10:09.759 the putt. And so we've been able to kind of 196 00:10:09.799 --> 00:10:15.039 cut down that skid percentage and get the ball having 197 00:10:15.120 --> 00:10:18.840 more forward role earlier in the putt by designing this 198 00:10:19.000 --> 00:10:24.639 lead edge role face into our putters on spoiler putters. 199 00:10:29.039 --> 00:10:32.120 The way you and I connected on this is you 200 00:10:32.279 --> 00:10:35.559 referred to me by one of our favorite guests on 201 00:10:35.600 --> 00:10:41.399 the show, Joe Hallett, PGA Master professional based out of Nashville, Tennessee. 202 00:10:42.600 --> 00:10:46.519 How did you get to Joe and how did you 203 00:10:46.559 --> 00:10:49.840 get him so excited about this putter? 204 00:10:49.960 --> 00:10:50.200 Yeah? 205 00:10:50.279 --> 00:10:52.519 And as you know, because I'm sure he sees a 206 00:10:52.559 --> 00:10:54.279 lot of different products, oh. 207 00:10:54.159 --> 00:10:57.399 My god, everything right, He's had world number ones playing 208 00:10:57.480 --> 00:11:00.279 under him on the LPGA. Like the man has seen 209 00:11:01.039 --> 00:11:04.759 everything and knows a lot about the golf swing, the 210 00:11:04.799 --> 00:11:09.159 golf ball, golf equipment, you name it, he knows it. 211 00:11:09.320 --> 00:11:11.720 We were fortunate enough to meet him through one of 212 00:11:11.759 --> 00:11:15.679 our partners. You know, our business is super super small, right, 213 00:11:15.679 --> 00:11:19.559 We just launched last January. We had a wonderful first year. 214 00:11:20.360 --> 00:11:24.360 I pretty much run everything day to day, right, Anything 215 00:11:24.360 --> 00:11:26.759 that you see it has to do a spoiler golf like, 216 00:11:27.759 --> 00:11:32.120 I'm doing it, even shipping clubs out, inventory management, marketing, website, 217 00:11:32.120 --> 00:11:34.519 you name it. I'm doing all. But I have three 218 00:11:34.559 --> 00:11:38.320 other partners. Four other partners actually that help us from 219 00:11:38.320 --> 00:11:41.720 a strategic standpoint. One of those those gentlemen named Dick Horton. 220 00:11:42.600 --> 00:11:44.840 The other two are Mark Singer. He helps us from 221 00:11:44.879 --> 00:11:47.879 a marketing standpoint. And then my father, Jeff Landman, was 222 00:11:47.879 --> 00:11:50.120 actually the right the one who came up with the 223 00:11:50.120 --> 00:11:52.879 idea of let's put the leading edge right of a 224 00:11:52.919 --> 00:11:55.399 wedge on a putter because that's the way I play 225 00:11:55.440 --> 00:11:57.600 it exactly because I think it's better. And I was like, well, 226 00:11:57.639 --> 00:12:00.679 I don't know about that, but over time he's proven 227 00:12:00.679 --> 00:12:05.320 that it is better. And so Dick Horton was with 228 00:12:05.840 --> 00:12:08.240 Tennessee PGA for a very very long time. He's actually 229 00:12:08.240 --> 00:12:11.080 a member of the Hall of Fame Tennessee. And he 230 00:12:11.159 --> 00:12:15.039 introduced us to Joe Hollett, who's at Vanderbilt Legends Club, 231 00:12:16.240 --> 00:12:18.360 and you know what, we thought we were going to 232 00:12:18.440 --> 00:12:20.159 have to go in and sell him on the idea. 233 00:12:20.320 --> 00:12:23.399 You know, he was at the time, he was the 234 00:12:23.440 --> 00:12:27.960 PGA Tour I mean the PGA coach and teacher of 235 00:12:28.000 --> 00:12:30.480 the Year, so I mean he was voted as the 236 00:12:30.559 --> 00:12:34.039 best teacher in the USA during that year. And so 237 00:12:34.120 --> 00:12:35.879 when we got to meet with him, obviously we're floored. 238 00:12:35.879 --> 00:12:38.480 We're a new company and we have a very different product, 239 00:12:38.519 --> 00:12:41.000 Like what is he going to think about it? And 240 00:12:41.080 --> 00:12:43.080 immediately he fell in love with it. He was like, 241 00:12:43.120 --> 00:12:44.759 I have people put with a wedge all the time. 242 00:12:44.799 --> 00:12:47.000 I know exactly what you're doing here. He's like, however, 243 00:12:47.159 --> 00:12:49.360 the issue is when I have people put with a wedge. 244 00:12:49.480 --> 00:12:50.960 They put with a wedge, but they put the putter 245 00:12:51.000 --> 00:12:53.559 in their hand and it just feels different because it's 246 00:12:53.600 --> 00:12:55.639 now a putter in their hand, it's not their wedge, 247 00:12:55.919 --> 00:13:00.799 so it doesn't have the same feel waiting, right, toe hang, etc. 248 00:13:01.679 --> 00:13:03.840 And so when he saw our putter, he was like, yes, 249 00:13:03.919 --> 00:13:07.000 this is this is genius, you know, and you know, 250 00:13:07.080 --> 00:13:10.679 it's obviously great to hear some validation from somebody who 251 00:13:10.799 --> 00:13:13.279 understands the space and could do something with So from 252 00:13:13.279 --> 00:13:17.799 a training standpoint, Joe absolutely loves this club because it 253 00:13:17.960 --> 00:13:22.120 forces you to truly think about ball roll and not 254 00:13:22.320 --> 00:13:25.559 so much about your stroke, and then you can truly 255 00:13:25.639 --> 00:13:28.679 feel what it feels like to get pure forward role 256 00:13:28.759 --> 00:13:31.879 on the ball, to truly just think about focusing on 257 00:13:31.919 --> 00:13:34.679 your contact and putting a good role on the ball 258 00:13:34.960 --> 00:13:37.879 and just letting everything else go. And that's what he 259 00:13:38.039 --> 00:13:40.559 uses this for with a lot of his players, and 260 00:13:40.600 --> 00:13:42.120 so they'll take in the bag and they'll do all 261 00:13:42.159 --> 00:13:45.480 their practice sessions and all their training sessions with spoiler. 262 00:13:45.720 --> 00:13:48.240 They might go back to their other putter, but at 263 00:13:48.320 --> 00:13:51.559 least now they understand the proper way in which they 264 00:13:51.559 --> 00:13:54.080 should put and how that ball should come off of 265 00:13:54.120 --> 00:13:54.639 their face. 266 00:13:57.519 --> 00:14:01.600 Fascinating, fascinating. So he sees it is like a training aid. 267 00:14:01.960 --> 00:14:04.440 He sees it as a training aid. And you know, 268 00:14:04.879 --> 00:14:06.440 you and I were talking a little bit before we 269 00:14:06.519 --> 00:14:08.240 jumped on air. There's another company. 270 00:14:09.559 --> 00:14:09.799 You know. 271 00:14:09.879 --> 00:14:12.360 I'm from Nashville, Tennessee originally, and so I knew them well, 272 00:14:12.399 --> 00:14:13.720 Seymour Putters, right. 273 00:14:13.919 --> 00:14:15.440 Sure, we've featured them many times. 274 00:14:15.480 --> 00:14:17.799 Seymore Putter started the same way. I mean, they were 275 00:14:17.840 --> 00:14:20.440 a training aid, or they were a putter with a 276 00:14:20.519 --> 00:14:24.919 training portion to it. And then realized, Hey, I'm making 277 00:14:24.960 --> 00:14:27.480 all my putts using this training aid, So why don't 278 00:14:27.519 --> 00:14:30.120 I go ahead and just put it in the bag. Right, 279 00:14:30.120 --> 00:14:33.799 our putters are We don't market it as a training aid. 280 00:14:34.080 --> 00:14:36.840 It is fully USGA conforming and it is a gamer 281 00:14:36.879 --> 00:14:38.840 and it is a putter that puts a better role 282 00:14:38.879 --> 00:14:41.879 on the ball to give every golfer a relative advantage 283 00:14:41.960 --> 00:14:44.879 over their playing partner and to truly help them experience 284 00:14:44.919 --> 00:14:46.840 pure role on the greens. Like, that's what we're trying 285 00:14:46.879 --> 00:14:49.639 to do, and we don't we don't care if you're 286 00:14:49.720 --> 00:14:51.559 using it as a gamer or if you're using as 287 00:14:51.600 --> 00:14:56.559 a training aid. If it helps you understand and apply 288 00:14:56.879 --> 00:15:01.360 a proper, more pure for roll on your ball, then 289 00:15:01.399 --> 00:15:03.960 we've done our job. And that's what we try to 290 00:15:04.080 --> 00:15:08.080 just preach day in and day out, like even you know, 291 00:15:08.240 --> 00:15:09.960 as little as like every time we sell a putter, 292 00:15:10.039 --> 00:15:12.279 we tell every single customer they can send us a 293 00:15:12.360 --> 00:15:14.559 video of them putting with our putter whenever they want, 294 00:15:14.639 --> 00:15:17.559 however many times they want, and we will analyze it, 295 00:15:17.639 --> 00:15:20.840 send them tips, feedback, et cetera. Because we want to 296 00:15:21.000 --> 00:15:24.039 make sure people are putting better, not just buying a 297 00:15:24.039 --> 00:15:27.240 better putter. We're truly hoping they buy a better putter 298 00:15:27.480 --> 00:15:31.279 to become better putters on the green and that's what 299 00:15:31.320 --> 00:15:34.039 we're here to do. We're not truly just trying to 300 00:15:34.080 --> 00:15:38.480 sell a product. We're trying to help people, Yeah, get 301 00:15:38.519 --> 00:15:41.679 better at putting by selling the product. 302 00:15:42.559 --> 00:15:49.960 Yeah wow, Okay, so this audience knows very well and 303 00:15:50.240 --> 00:15:55.120 if you've looked through my feeds on the various podcast episodes. 304 00:15:55.159 --> 00:15:57.480 You know that I've done a lot with Sam Hunter 305 00:15:58.360 --> 00:16:02.120 Lab Golf, and I'm a big fan of their science 306 00:16:02.200 --> 00:16:03.200 behind their putters. 307 00:16:03.360 --> 00:16:03.720 Me too. 308 00:16:05.159 --> 00:16:10.360 And I actually when I received your spoiler putter, spoiler 309 00:16:10.399 --> 00:16:13.039 golf putter, I wrote to Sam. 310 00:16:12.799 --> 00:16:14.080 Oh, yeah, nice. 311 00:16:14.159 --> 00:16:18.200 Yeah, you know, he and I have strange text threads 312 00:16:18.240 --> 00:16:22.039 go very you know, infrequently, but still, and he said, 313 00:16:22.159 --> 00:16:23.639 I think it's a wonderful training. 314 00:16:23.679 --> 00:16:24.399 Aid good. 315 00:16:25.440 --> 00:16:28.039 He said that you guys, you guys reached out to 316 00:16:28.159 --> 00:16:36.519 him at one point, but he he he what basically 317 00:16:36.559 --> 00:16:41.519 what he says, I really appreciate that they have the 318 00:16:41.559 --> 00:16:44.600 balls to think outside the box and try new things. Yeah, 319 00:16:44.639 --> 00:16:46.200 nothing but respect for those. 320 00:16:45.960 --> 00:16:51.440 Guys I appreciate too, because we've we've exchanged some messages 321 00:16:51.480 --> 00:16:54.240 back and forth, Sam, right, just because you know, I 322 00:16:54.320 --> 00:16:56.000 knew of the lab before we ever got in the 323 00:16:56.120 --> 00:16:59.360 right into sure, because we just like so we spent 324 00:16:59.440 --> 00:17:02.639 a couple of years, you know, R and D and prototyping, 325 00:17:02.639 --> 00:17:05.119 et cetera. Launched last year, but before that time, you know, 326 00:17:05.240 --> 00:17:07.720 I heard you know, rumblings of Lab because they were 327 00:17:07.720 --> 00:17:10.200 finally starting to grow when Sam took over, Right, he 328 00:17:10.279 --> 00:17:12.920 was doing a very good job marketing getting the word out, 329 00:17:13.640 --> 00:17:15.279 and it was amazing, right. I was like, this is 330 00:17:15.319 --> 00:17:17.880 so cool and to me, the cool part and again 331 00:17:17.920 --> 00:17:19.559 this is before we ever got into creating our own 332 00:17:19.599 --> 00:17:23.119 part of company was right. It's a small company doing 333 00:17:23.160 --> 00:17:26.920 something in a space that is dominated by giants, right, 334 00:17:26.960 --> 00:17:30.480 and so like, I have just admiration and respect for 335 00:17:30.559 --> 00:17:32.960 what Sam's done, what Lab's done, what those guys have 336 00:17:33.039 --> 00:17:35.119 done over there, because it's it's amazing, and I mean 337 00:17:35.160 --> 00:17:36.920 I hear some of the numbers. I don't know if 338 00:17:36.920 --> 00:17:39.039 they're real or not, but it sounds like they're running 339 00:17:39.119 --> 00:17:42.640 an incredible, incredible business, which they should be because they're 340 00:17:42.640 --> 00:17:46.039 pushing the envelope right, and they've got cool technology and 341 00:17:46.119 --> 00:17:48.480 it works. And you know, we're trying to do something 342 00:17:48.519 --> 00:17:50.640 different in the space too. Ours is I would say 343 00:17:50.680 --> 00:17:54.920 a little bit more different just because it looks I mean, hit, 344 00:17:55.400 --> 00:17:57.960 I guess the DF looks very, very different, you know, 345 00:17:58.480 --> 00:17:59.920 and so it's a very very two. 346 00:18:00.000 --> 00:18:03.319 That's point one. But then the three is getting high adoptions. 347 00:18:03.359 --> 00:18:07.359 Absolutely have three, absolutely, and so we're trying to do 348 00:18:07.400 --> 00:18:11.519 something different in the space too, because we aren't expecting 349 00:18:11.720 --> 00:18:17.279 to appeal to you know, one hundred percent of right golfers. 350 00:18:17.599 --> 00:18:21.920 I want twenty percent of golfers to be raving fans 351 00:18:22.160 --> 00:18:23.119 of their spoiler putter. 352 00:18:23.480 --> 00:18:24.359 That's a huge number. 353 00:18:24.359 --> 00:18:27.039 It's a huge number, right, but of the right that 354 00:18:27.599 --> 00:18:31.359 and I'll say twenty percent of the entire right golfing population, 355 00:18:31.480 --> 00:18:33.400 but of people who hear about us, Like, I just 356 00:18:33.480 --> 00:18:35.720 want those twenty people to absolutely love us. And if 357 00:18:35.759 --> 00:18:38.319 eighty percent think that we're the dumbest thing that's ever 358 00:18:38.440 --> 00:18:42.200 been built or created or designed or the ugliest putter, 359 00:18:42.400 --> 00:18:45.279 makes no sense, Like, Okay, that's fine, I get it. 360 00:18:45.839 --> 00:18:47.720 That's why there's so many options out there. I mean, 361 00:18:47.759 --> 00:18:49.880 if you look at the putter world, like the number 362 00:18:49.880 --> 00:18:53.880 of putters out there is putter companies is really mind 363 00:18:53.880 --> 00:18:55.759 blowing if you really dig into it, Like there are 364 00:18:55.839 --> 00:18:58.079 so many mom and pops that I'll see and see 365 00:18:58.240 --> 00:19:02.279 shops right there doing but most of them to me 366 00:19:02.559 --> 00:19:04.759 are more of like an art form, and they're very 367 00:19:04.759 --> 00:19:07.160 pretty and they're nice, but there's not a lot of 368 00:19:07.319 --> 00:19:10.440 difference in what they're trying to achieve. And when we 369 00:19:10.480 --> 00:19:12.960 looked at this space, it was there's a lot about 370 00:19:13.079 --> 00:19:16.839 MOI and creeping your face square and these are very 371 00:19:16.880 --> 00:19:19.839 important things. But it's like nobody's talking about the role 372 00:19:19.880 --> 00:19:23.799 of the ball. All that matters is what the ball 373 00:19:23.920 --> 00:19:27.400 does after you hit it. Who cares what's happened up 374 00:19:27.480 --> 00:19:30.000 until that point. If we can get a really, really 375 00:19:30.039 --> 00:19:33.359 good role, well now, right now we're cooking with gas 376 00:19:33.400 --> 00:19:36.319 because now we have a lot more possibilities because we've 377 00:19:36.359 --> 00:19:38.960 figured out how to get that ball rolling earlier in 378 00:19:39.960 --> 00:19:40.400 the space. 379 00:19:41.759 --> 00:19:45.279 Yeah, and you know the thing that's you need, Like 380 00:19:45.319 --> 00:19:49.119 we're right now as we record this. This morning was 381 00:19:49.160 --> 00:19:54.720 the playoff between Rory McElroy and JJ spawn for the championship, 382 00:19:56.039 --> 00:19:59.720 the players Championship, and they had to have that Monday 383 00:19:59.720 --> 00:20:03.880 morning playoff because they finished too late yesterday. But what 384 00:20:04.240 --> 00:20:07.400 you know, I've interviewed so many people that have developed 385 00:20:07.400 --> 00:20:11.920 and introduced new products, but going back to lab Golf 386 00:20:11.920 --> 00:20:15.680 for a moment, it's one of the few interviews that 387 00:20:15.720 --> 00:20:18.920 I've done, one of the few products we've exposed that 388 00:20:19.000 --> 00:20:22.759 you're getting that kind of exposure, JJ Spahn, right, using 389 00:20:22.799 --> 00:20:26.519 the DF three, it's like that's going to sell putters. Yeah, right, 390 00:20:26.759 --> 00:20:29.319 And we've always known on this show. We've always known 391 00:20:29.799 --> 00:20:31.599 if you get it in the hands of somebody on 392 00:20:31.640 --> 00:20:34.920 the tour you're going to start selling product, and otherwise 393 00:20:35.319 --> 00:20:39.160 even great ideas can just languish along. 394 00:20:38.839 --> 00:20:41.640 Here because you need that validation from kind of that 395 00:20:42.440 --> 00:20:48.400 third party that is, you know, has respect from the consumer, right, 396 00:20:48.440 --> 00:20:50.720 which you know in this space is yes, a pro 397 00:20:50.880 --> 00:20:55.519 golfer of some sort, right, And so I mean we're trying. 398 00:20:55.400 --> 00:20:58.559 And who succeeds, especially if they have success, you know, 399 00:20:58.680 --> 00:21:01.200 playing against Rori at a three whole yeah. 400 00:21:01.880 --> 00:21:04.440 Yeah, playing it to a three whole playoff, like you've 401 00:21:04.480 --> 00:21:07.359