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Speaker 1: This is pet Life Radio. Let's talk pets.

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Speaker 2: Hello, pet lovers, Welcome to best That's for pet I'm

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your show host Michelle Burns. So, what is one of

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the things that pet parents hate besides picking up poop?

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Brushing teeth? Oh so difficult. I can't even do it

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for my cats. For my dog, it was always is

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you can eat the toothbrush or my finger, or can

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I get some dental work done in there? But my

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guest today created a product that is simply incredible. Well,

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I'll introduce you tour right after the break. We'll be

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right back.

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Speaker 3: Take a bite out of your competition. Advertise your business

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with an ad in pet Life Radio podcasts and radio shows.

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There is no other pet related media that is as

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large and reaches more pet parents and pet lovers than

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pet Life Radio with over seven million monthly listeners. Pet

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Life Radio podcasts are available on all major podcast platforms,

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and our live radio stream goes out to over two

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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,

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and other streaming apps. For more information on how you

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can advertise on the number one pet podcast and radio network,

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visit Petlife Radio dot com. Slash advertised today.

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Speaker 4: Let's talk pets on Petlifradio dot com.

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Speaker 2: Welcome back everyone. I'd like to welcome Lindsay Campbell. She

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is the co founder of Teeth for Life. Welcome Lindsay, Hey,

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thanks for having me. I'm so glad to have you,

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actually say, have you back, because you've been on Best

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Pets before. I've been doing it so long. It's all

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a blur. It's close to four hundred different products, maybe

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four fifty because in the beginning I did two per show,

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so many products ago. But welcome, welcome.

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Speaker 5: Thank you.

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Speaker 2: So can you share your background with us and then

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we'll get into how you came up with Teeth for Life.

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So what is your background?

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Speaker 5: Yeah, so my background is in marketing, sales, business development. Basically,

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Emily's the brainiac behind the product. She's the microbiologist immunologist

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who invented the technology, initially for her grandmother when she

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was back. I was back in about twenty twelve. Her

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grandmother had a really major stroke after having a two

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six traction and Emily was at Berkeley at the time.

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I was out at USF and that's how we met.

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We can get into that later. But basically she flew

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back to Lacrosse and wobbed her grandmother's mouth after her

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tooth extraction in her basically her stroke because she knows

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her background is again microbiology, but she also has some

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rheumatology studies in there from Stanford, and she has a

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really unique understanding of the component of microbes to systemic

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health and the likelihood of actually cardiac episodes will go

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up fifty percent after a major dental procedure and that

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lasts for up to like three months following that procedure.

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So she understood that connection of the microbes entering the

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bloodstream and the systemic effects of that. So she went

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brought it back to her lab in California and just

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started kind of biohacking her for lack of a better term,

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and she wanted to use nutrients that were you know, safe,

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didn't have any contraindication with medications or anything like that,

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and basically discover a combination that was able to steer

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microbes toward more health promoting behaviors instead of killing them

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because we need them. Like as much as we think

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they're gross and detrimental, there are actually good microbes we

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want to survive there. So long story short. To answer

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your question, I met Emily back in two thousand and three.

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Basically we've been friends for a long time and she

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knew my background and this was such a passion project

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for her with her grandmother and then also her dog

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had some dental issues that she had to solve for.

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But she wanted to bring me on as a co

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founder to literally bring this technology to the world which

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gravely needs it.

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Speaker 2: Thank you for that. Let's talk about microbes for us

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people that are not scientists. What are they those.

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Speaker 5: Other little gross, little guy germs, right, we've all been

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raised to know them as germs, right, and basically in

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the mouth they're over like I can't remember her numbers,

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but it's like three billion different types of microbes and

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it's just littered with bacteria, so there's also fung guy,

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there's all sorts of different bugs in there. So the

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problem when it comes to dental health, and especially today

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with very high carbon, high sugar diets, the imbalance starts

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to happen where the bad microbes will start to outgrow

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the good and that's called dysbiosis. So basically the idea

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is to re establish balance between the good and the

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bad so that you have kind of these protective microbes

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also working for you against the bad.

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Speaker 2: Okay, I just had something major dental think. I'm not

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past the three month thing, but who knew. I mean,

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I know the mouth has a lot of germs and bacteria,

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but hearing that makes you never want to kiss anybody again,

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because right, that's exactly what came in my mind. It's like, oh,

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you know, I mean, I know that cat's mouths are

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super dangerous, and you know, cat bites can be fatal,

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but it's rare, but it can cause you know, arms

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to swallow up and even become amputated in extreme care.

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So I know that with cats. I don't know that

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dog's mouths are as germy, but I know that they're germy.

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Human mouths probably even more so because we eat so

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many different things and stick our fingers in our mouth.

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All these stick their paws in their mouth and they're

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there tongueys and weird places and everything. So okay, so

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we know the mouth is gross.

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Speaker 5: Yours are really fun fact really quickly, Okay, because I

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just learned this at an event that we went to

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and it was just Emily and I manning the table

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and basically she was telling somebody that you swap and

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share those microbes between humans and pets. So if your

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pet has dental disease and they're licking your face, those

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germs are transient to your oral micro biome. So that's

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also kind of a scary reality. So it's important to

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kind of treat both all miles in the house. Yeah,

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that those transient bacteria.

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Speaker 2: You know, I know some people and I know some

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listeners out there, they're into like their dogs licking their

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mouth and licking their foods, and I've just never been

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into that. To me, it's a little germy. So yeah,

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and after pandemic, more and more of a germ phobe.

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Not a germ phobe, but you know, you've got to

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be aware of these things absolutely. So what is teeth

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for Life? And I love that? So it's teeth how

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most of us day say teeth, but it's te f

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for life? What is that?

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Speaker 5: Well, So we were just trying to come up with

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a fun name because we knew that the science is

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can get kind of deep with what we're doing with

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our product. It is it is different than anything else

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that's out there. So we wanted an inviting name, one

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that was cute and approachable. And when we talk about

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when I talk about my dog's teeth, i'd call it

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them teeth first, kur teeth, right, they got the cute

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little and their lip curls up above their teeth. And

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then so it just kind of it struck a chord

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with us to just call it something fun and then

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people want to dive into the science behind it. They

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can do that, but we wanted it to be a memorable,

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you know, cute name upfront. That was the point.

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Speaker 2: And why did you create it? Why'd you decide the

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world needs this product?

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Speaker 5: Well, so, and that goes to the next story of

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Emily's experience. She also four years after her grandmother rescued

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a ten year old Cocker Spaniel and she went to

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a rescue in Washington and started driving her back down

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to the Bay Area where she was living. And basically

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during that two day trip, when she'd picked her up,

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they said that she needed dental cleaning, but it turns

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out that her dental decay and gum disease was so

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bad that the dog actually Tinsley was her name, developed

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sepsis on the ride home, so she was getting blood

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poisoning from the decay in her mouth, so she had

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to make an emergency stop at the vet. She had

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to get twenty one teeth extracted, three months of antibiotics

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and IVY treatment, and then like six thousand dollars later,

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the dog's fine. But I mean that was that was

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also a close encounter, just like it was with her grandmother.

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So I think these events just kind of spoke to

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Emily to say the world's not doing this right right now.

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We need to solve for this. So that's again why

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so we took the human formula quite literally and took

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out the flavorings, and that's where we came up with

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our first flagship product, Protection forty two. That was for

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dogs specifically, but I mean cats and humans can use it.

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But that's where we just started on the pet side.

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Speaker 2: Okay, and how does it work. We have a couple

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minutes before our break, but I think we can get

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it in. It's in a powder form.

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Speaker 5: The easiest way to describe it, So it's a concentrated

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powder form. So it's just a tiny little bit you

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need to put in their water or on their food,

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or on a lickpad or whate however you want to

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get in their mouth, it will be beneficial. But basically

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what the technology does is it puts oral microbes on

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a keto diet, So we're stopping them from eating carbs

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and sugars using a post biotic ingredient called powder cellulose.

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It's like a soluble fiber, and then we have two

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prebiotic ingredients that kick in the ability of beneficial bacteria

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to grow in that environment and out compete the bad naturally.

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So it's a very different approach of literally again, just

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a ketodiet for bacteria. Stop eating garbage, start eating a salad,

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and they actually will behave better and those byproducts aren't

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acidic and destructive or smelly. Their byproducts will be much

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healthy for the host.

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Speaker 2: So if you eat a salad a day, is that

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the same for humans?

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Speaker 5: Well, yeah, it's diets, right, because a diet will determine

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your output, your entire systemic health. So it's the same

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thing for microbes. They work, you know, it's kind of

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ridiculous to think about, but they work the same way

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we do, and they live in little communities in your

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mouth called biofilms, which is as we know it, plaque

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and tartar. But they take up residents in those films,

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and if you get too many of the bad guys

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living there and eating poorly, that's when the problems start happening.

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And then if you can switch them to like a

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better diet, they behave better too.

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Speaker 2: Wow. Okay, we're going to take a short break and

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we'll be right.

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Speaker 6: Back begging to hear more of your favorite show, Hollful.

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Episodes of all our shows are available on demand. Go

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to Fedliferadio dot com to fed sho our entire lineup

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of possum fed podcasts. Also dig us up in iHeartRadio

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and iTunes.

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Speaker 1: Let's Talk Pats lived only from pet Life Radio, Let's.

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Speaker 2: Talk past Let's Life Radio, Heat Life Radio.

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Speaker 7: Pet Life Radio dot Com.

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Speaker 2: Welcome back everyone. We're talking to Lindsay Campbell. She's the

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co founder of Cheeth for Life. So what about with brushing?

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Could you just sprink all Teeth for Life in the

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water or maybe their food and then not have to brush?

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Or can you put it on a toothbrush and brush.

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Speaker 5: If you can put it on a toothbrush and brush, great,

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I know that's not really feasible for a lot of

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pet owners. It's not for me anyway. I've tried time

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and time again.

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Speaker 2: It's so hard and try with pats forget it. No,

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I like arms my fingers, so you know, no, it's.

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Speaker 5: Just not realistic, right yeah, So you know, I mean,

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we never will promote it as a replacement because if

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you can brush, great, if you can do both even better.

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But basically what we're doing is making the microbes do

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the brushing for you. So that's kind of how we

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look at it.

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Speaker 2: Okay, so we'll talk about how it works. But I

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also want to mention that keep for life. It's good

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for teeth, but it's also a probiotic as well.

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Speaker 5: Prebiotic. A probiotic is new bacteria. So you're with a probiotic,

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you're introducing strains of microbes into whatever admirement. A prebiotic

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are the nutrients that feed bacteria to grow. So again,

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we kind of have a dual approach where we have

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our post biotic and post biotics are made by bacteria

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as a defense mechanism to blame their territory and keep

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other microbes from taking hold. So I don't know, am

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I getting a little too deep here?

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Speaker 2: He's We're good. Hey, I just learned that, you know,

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dust mites poop, so I knew that, So this is

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very interesting.

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Speaker 5: Yeah, well, if it lives and breathes, it does that right,

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And the idea is to just give them the nutrients

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to make those byproducts less toxic and destructive. So, like

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I said, again, that's what we're doing is we're not

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necessarily killing bacteria. We're just persuading them to better behaviors

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and better cells. That's usually what pet parents will notice

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first is that it helps with breath within the first

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like five days for breath.

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Speaker 2: Okay, so how would you introduce it to your dog

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or cat? And is it good for kittens and puppies

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or do you want to wait a few months before

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you introduce it to the little ones.

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Speaker 5: So anytime you introduce something new into your pet's diet,

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it's always good to just really start slow. You'll laugh

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at that statement, knowing how you know, minuscule the amount

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is that we recommend that you give daily. But we're

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treating microbes, not pets. So that's the important thing to

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remember because a lot of people will get the product,

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they'll put the powder in the jar and they'll be like,

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that is such a small amount of powder, But trust me,

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it's thirty servings or ninety or one eighty, whatever you order,

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but it's the correct amount. And basically we're just putting

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it on things and once it gets on that mouth's surface,

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it will start treating the microbes. So that's that's a

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good thing about it.

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Speaker 2: Okay, and you suggested putting it in their water not food, Well.

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Speaker 5: You can do it in anything anything that's getting in

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their mouth, maybe once or twice a day. We recommend

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water with our concentrate because we also have like lickable

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dental treats. Now it's like a treat powder that's protein based,

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but the concentrate, it's preferred that it's in water because

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there's that daily administration throughout the day. So they go

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get a drink. They're putting those microbes on that keto diet.

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They're keeping them on that keto diet.

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Speaker 3: Right.

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Speaker 5: That's good. But it also we have data as showing

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that even if you're doing it like twice a day

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on dry food or wet food, some people are putting

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a scoop in a syringe with water and squirting it

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in there that way. Some people make ice cubes. The

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cool thing about it is that you can get creative

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with it.

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Speaker 2: Okay, to the dogs and cats, I'm sure you've flavor

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tested it, especially with cats because they're the picky ones.

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Speaker 5: Yeah, so it is odorless and flavorless. There are maybe

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one percent of customers or pets that can detect something.

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When it comes to cats, it seems to be far

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more common to basically put it on food because they

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don't drink a lot of water.

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Speaker 2: You know what. That's funny mine do maybe because we

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have fountain, but they've always been big water drinkers.

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Speaker 5: Okay, but note on that if it has a filter,

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it will filter out the molecule.

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Speaker 2: Rout so it has to be in a static bowl.

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Speaker 5: Stagnant.

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Speaker 2: Yeah, okay, stagnant. Okay, so how often before I ask

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how often when you're introducing it, you're doing it really slow.

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You said, whatever the amount is, you should I don't know,

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half it or quarter it and just what three or

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four days like super tough bit and good it. Maybe

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a little binded.

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Speaker 5: It with the half the recommended amount, whether using the

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treats or the concentrated powder, just to be you know, safe,

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as far as if they have some like tummy issues.

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There's also like the formulation in our treat powders is

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forty two K, which is just the three ingredients. It

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doesn't have sodium bicarbonate, so it's super easy to introduce.

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So if people have puppies and things like that, I

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think that I would just recommend forty two K the

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all pet version because it is sodium free. But as

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soon as you can get your pets started on it,

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the better.

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Speaker 2: So let's talk about your treats. The lickable treats. What

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form are they in? They squeeze up, which is pretty common.

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Speaker 5: It literally looks like a seasoning you'd keep in your cupboard,

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so it's it's just in a jar. It's mostly you know,

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we've got beef, liver or salmon, and it's premium freeze

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dried proteins that are mixed with our formulation so that

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it's kind of a it's a functional treat with benefits.

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Speaker 2: Treat with benefits. You can't beat that.

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Speaker 5: Yeah, and just sprinkle that on food. Some people just

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put it on a lickpad alone, and that's actually a

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really good method of administration because then it does really

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coat the tongue a lot because they're looking it for

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a while until it's gone, So it's it's a really

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good good way to administer.

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Speaker 2: And what about size? Does it matter as far as

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serving wise goes? Does it matter for size? So if

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you have a Chuawa, they just get a tiny mid.

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If you have a great Dane, you know much more.

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Speaker 5: It's a great question. They get the same amount, to

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be honest.

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Speaker 2: Well mouths, I mean they're big or smaller. But I

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guess you're going after the germs.

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Speaker 5: So yeah, we're targeting the microbes, right, So smaller dogs

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tend to have a higher burden of microbial overgrowth in

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their mouth anyway, so you kind of do want that

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higher concentration for them.

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Speaker 2: I'm not surprised because they say smaller dogs have more

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dental issues too, and I'm not sure why. Maybe they're

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that's an emily question. Yes we can ponder. I wonder

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if it's because they have a smaller tongue, but you

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know they have smaller mouths. I don't know. That's something interesting,

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you know, lindsay, this has been so informative and so interesting.

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Where can people purchase TEF for Life?

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Speaker 5: Our website is teef t E E F Health h

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E A l t H dot com. We have an Instagram,

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00:19:35,279 --> 00:19:39,400
we have a TikTok, we have a Facebook page. We're

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also available on Amazon and Chewy, should you want to

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go there. Basically, I'm thinking we could give a little

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like discount code to listeners.

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Speaker 2: Thanks for offering a discount for all our listeners. And

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it's going to be how long is it good for

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and what is it?

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Speaker 5: So? The discount code is p l R for Pet

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Life Radio fifteen for fifteen percent off your first order.

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00:20:02,799 --> 00:20:05,720
Wonderful and it's good for probably.

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Speaker 2: A year, okay, so till approximately June. Okay, so it

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would be good till June twenty twenty six. Perfect PLR

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00:20:14,880 --> 00:20:18,960
fifteen for fifteen percent off your first order of Teeth

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00:20:18,960 --> 00:20:21,759
for Life, Lindsay, thank you so much for coming on

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Best Bets for Pets.

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Speaker 5: Thank you so much for having me. It's been fun.

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Speaker 2: I hope you all enjoyed the show. So interesting. Who

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knew all of those microbes and germs and stuff were

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in your mouth? But what a great find for your

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dog or cat to make their dental help much better.

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Teeth for LFE promo podas pl R fifteen Thanks to

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00:20:44,599 --> 00:20:48,039
my cat crew. They had a great time sampling Teeth

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00:20:48,079 --> 00:20:50,640
for Life and let me tell you, if you've ever

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tried to brush a cat's teeth, this is way easier.

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So thank you, Dennis, Charlotte Molly. Thanks to my guest

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Lindsey from Teeth for Life for coming on Best Bets

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for Pets. Thanks to everyone listening to Best Bets for

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00:21:04,319 --> 00:21:07,880
Pets for fifteen years. Thank you so much. I appreciate

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your listenership, and a huge thank you to my producer,

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Mark Winter for making me and my guests sound great.

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And remember you never know what will have next on

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Best Bets for Pets.

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Speaker 4: Let's Talk Pets every week on demand only on Petlifradio

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dot com