Speaker 1: Dey. All right, everyone, let's get started. We have a
Speaker 1: clip to show you. Check out the monitors all over
Speaker 1: the screen. Ernest, whenever you're ready, play it, and let's
Speaker 1: bring up the sound. So, Claire, what's your stuff? The
Speaker 1: City of Lights? I'm hoping it's a new start.
Speaker 2: I don't think we have to pray.
Speaker 3: Maybe you're the dark, mysterious kind of man who never
Speaker 3: shows this vulnerability.
Speaker 4: Gotta scene the way it is. Maybe you're the kind
Speaker 4: of woman who's never sure of what you want, even
Speaker 4: if it's right in front of you.
Speaker 5: Shit and know that that way was hit.
Speaker 4: God.
Speaker 2: This is what it in life's journey.
Speaker 1: Sometimes the heart is too fast, now we don't go.
Speaker 4: It sometimes too slow.
Speaker 3: But if a few time it just cripes, that's when
Speaker 3: love arrives.
Speaker 1: Claire, I thought you gave.
Speaker 6: Up on me.
Speaker 2: I'm not going to let you go.
Speaker 1: When that one minute and one second clip you just
Speaker 1: saw premiered on YouTube this past spring from TCL, one
Speaker 1: of the top TV set makers in the world, the
Speaker 1: reaction was humongous and if you remember the John Lando
Speaker 1: quote about Bruce Springsteen, a paraphrase it now. It went
Speaker 1: from I have seen the future of television and it
Speaker 1: is absolutely amazing. Two. On the other end, I have
Speaker 1: seen the future of television and boy I don't want
Speaker 1: to be involved with it. It's anyway that is from
Speaker 1: a movie, a made for TV movie. The TCL was
Speaker 1: going to run this summer called Nexstop Paris. They haven't
Speaker 1: run it yet. However, they did put on YouTube a
Speaker 1: short film, an animated movie called Message in a Bot
Speaker 1: and two nights ago at the Chinese Theater in Los
Speaker 1: Angeles with they own TCL announced that next month they
Speaker 1: are going to put out five short films on their
Speaker 1: multi channel bundle, TCLTV Plus, made by independent filmmakers, and
Speaker 1: we'll be running starting on December twelfth. And that's not all.
Speaker 1: In addition, a company called Promise Studios launched on Tuesday
Speaker 1: with major funding from Peter Chernan, the former head of
Speaker 1: Showtime in Fox has his own company North Road and
Speaker 1: major funding from Anison Horowitz major equity firm. And the
Speaker 1: idea that Promise has we're going to use Jenner AI
Speaker 1: to produce television series, movies and other media. So the
Speaker 1: question on the table is are we beginning an AI
Speaker 1: TV content connection. You get the chance to decide over
Speaker 1: the next half hour. Hello everyone, I'm Simon Applebaum, coming
Speaker 1: to you from TV of Tomorrow show at the hard
Speaker 1: Rock Cafe. This just in tomorrow will be televised. Thank
Speaker 1: you all for being here. Please welcome our panel, and
Speaker 1: we're gonna do with this like mcneilair Report of a
Speaker 1: long time ago. We're gonna have individual conversations with each
Speaker 1: one and guess what, sleeper alert. I'm sorry, spoiler alert.
Speaker 1: This is not gonna be a panel where you wait
Speaker 1: until two seconds before it's over to get your thoughts in.
Speaker 1: We want to hear from you. So if your question
Speaker 1: will comment at any time over the course of the conversation,
Speaker 1: raise your hand. I'll recognize you and we'll go from there.
Speaker 1: Rob Rebber, you are involved in a venture called dream Flair.
Speaker 1: It is, you might say, a Netflix like platform that
Speaker 1: involves generative AI content made programming with a very important catch,
Speaker 1: it's interactive. Why are you doing it?
Speaker 5: Thank you, Simon as a son, Yeah, you're on. Well,
Speaker 5: we like interactive for a lot of reasons. One is,
Speaker 5: if it's not interactive, there isn't really a need for
Speaker 5: another platform because you can watch videos anywhere. So looking
Speaker 5: to get into this space and figure out what this
Speaker 5: technology enables, which is a completely different type of media
Speaker 5: that you couldn't do before. While there has been interactive
Speaker 5: stuff like the easiest comp is band or snatch an
Speaker 5: episode of Black Mirror, if anyone looked at that, where
Speaker 5: there's sort of ten different narrative paths that you could
Speaker 5: go down and you click different options and can see
Speaker 5: the same movie ten different ways. It was extremely successful,
Speaker 5: to the point where they launched a whole category to
Speaker 5: try and keep replicating that success. That was fairly successful.
Speaker 5: The problem is it's really expensive and hard to make
Speaker 5: one movie, and it's even more expensive and hard to
Speaker 5: make ten movies that overlap and have options. So with AI,
Speaker 5: because of the speed and the costs coming down solow,
Speaker 5: you can make interactive content with a variety of different outcomes,
Speaker 5: things that can change even from user to user, completely
Speaker 5: unique experiences at a pace that's simply been impossible before.
Speaker 5: So you can't really iterate if you're filming, you know,
Speaker 5: not to the same extent, and you can do this
Speaker 5: in infinite varieties potentially.
Speaker 1: So let's show you what Dreamflare has up at sleeve.
Speaker 1: This is a clip from a series which has the
Speaker 1: interactive capability that you will see, Ernest, let's play this
Speaker 1: world is mine. Welcome, young Master, calibrating Celestial Experiment. Hold on,
Speaker 1: let wind it. Let's rewind it. Because we don't see
Speaker 1: the screen, so make sure we have the screen. So
Speaker 1: take a look at the screens. Everybody and Ernest, when
Speaker 1: you're ready with the rewind play it. Take two. Welcome,
Speaker 1: young master, calibrating Celestial Experiment.
Speaker 7: Your assigned world is almost.
Speaker 1: Ready cosmocraft complete.
Speaker 2: There we go.
Speaker 7: Oh it's pretty, isn't it.
Speaker 2: It sure is verdant.
Speaker 7: Forests, majestic rivers, snow capped mountains, the works. It is
Speaker 7: properly teeming with primitive life awaiting your divine guidance. Language,
Speaker 7: are you prepared to rain over it all? Oh, Exalted One,
Speaker 7: this world is now yours? Will you guide it to greatness?
Speaker 7: Or to its doom?
Speaker 8: Ah?
Speaker 1: Keep watching? Here comes that adorable religious for her detective.
Speaker 7: Yes, would you look at that? They have begun a
Speaker 7: cult just for you. I believe that is you, Holy One.
Speaker 7: Your monkeys seem to have fallen upon hard times.
Speaker 4: I fear.
Speaker 7: Perhaps you could consider guiding them with your benevolent hand.
Speaker 5: Warning cosmic decision window closing imminently.
Speaker 6: Seriously, you must choose.
Speaker 7: Now very well the mammoths.
Speaker 1: Then what kind of feedback ROBI you're getting from people
Speaker 1: who are seeing this and using this.
Speaker 5: Well, I can tell you one that's funny.
Speaker 1: You touched on.
Speaker 5: That was one of our first pieces of content, and
Speaker 5: we now know that it's important to have the first
Speaker 5: interaction be in the first thirty seconds. So getting to
Speaker 5: it quicker so you know that it's a game is
Speaker 5: one thing, But we've learned a lot of stuff now for.
Speaker 1: Those who don't know, over ninety percent of all US
Speaker 1: households have smart TV sets and smart devices. The majority
Speaker 1: of those sets, whether it's from Samsong or Visio or
Speaker 1: LG or Telly or devices like Amazon Fire, TV, Roku, etc.
Speaker 1: They have artificial intelligence embedded in them. And every TV
Speaker 1: set and device now being made also has artificial intelligence
Speaker 1: in them, so you can do everything from play video
Speaker 1: games on your television set without having to use a
Speaker 1: PlayStation or a Xbox on your set as a console.
Speaker 1: You use your voice, your voice remote gestures, etc. That's
Speaker 1: why some sets now offer video art galleries where you
Speaker 1: can put art on the screen, classic contemporary works and
Speaker 1: even create your own video art and put it on
Speaker 1: the screen. That's why we're now getting the shop blads
Speaker 1: and all sorts of other things. So when is the
Speaker 1: public going to have the chance to interact with your
Speaker 1: content on their smart TV sets or devices.
Speaker 5: So you can do it now with screencasts just to
Speaker 5: have the easiest, fastest version, but in terms of an
Speaker 5: actual app on the TV that you download and use,
Speaker 5: that way mid to late next year probably.
Speaker 1: So not too far down the road. Now. You know
Speaker 1: some of the people who are involved with this new
Speaker 1: project called Promise Studios, and I want to read you
Speaker 1: an open letter that is on their website Promise Studios
Speaker 1: dot Com from the people who are involved. This is
Speaker 1: what they say, in part, this new era of creativity
Speaker 1: holds extraordinary promise, but it takes more than advanced technology
Speaker 1: to succeed. We have to bring to bring great stories
Speaker 1: to life. We need great storytellers, writers, actors, producers, directors,
Speaker 1: visual effects artists and so many others who bring their
Speaker 1: creativity and vision to every project. For Promise, technology is
Speaker 1: the backbone. Is not the backbone, excuse me, but the
Speaker 1: creative community is. Sorry, I'll say that again. I want
Speaker 1: to make sure we get this right. For promise. Technology
Speaker 1: is the backbone, but the creative community is the heart
Speaker 1: and soul. Why do you think these folks can make it?
Speaker 5: Well, they have a lot of funding, so that helps.
Speaker 5: But I think their thesis is correct though. You know,
Speaker 5: we have the very similar view that these are tools.
Speaker 5: And the closest thing that's it's similar to, and many
Speaker 5: people have said and written this before, is just the
Speaker 5: going from film to digital. You know, that's really what
Speaker 5: it's most like. You go from something that had some
Speaker 5: tens of thousands of people maybe worldwide employed cutting with
Speaker 5: scissors and tape and shooting with film, and suddenly millions
Speaker 5: and millions of people can do that and have a
Speaker 5: different kind of career, not necessarily in Hollywood, but making
Speaker 5: some kind of career for themselves filming and editing and
Speaker 5: being a producer that just would never have existed before.
Speaker 5: So this is really the same thing, but by an
Speaker 5: exponential scale larger, and you can make Lord of the
Speaker 5: Rings or Star Wars and not just have to, you know,
Speaker 5: take a selfie.
Speaker 1: So before we get to Alejandra, I want you to
Speaker 1: know that there was another project that has the same
Speaker 1: kind of quality, the interactive quality as this one. Dream Flare.
Speaker 1: It's called Showrunners from a company called Flare Studios in California.
Speaker 1: They have a website. You can see their work at
Speaker 1: show runner dot com. We invited Edward Sacci, the head
Speaker 1: of Fable Studios and Showing, to be with us today.
Speaker 1: Unfortunately he never responded to our inquiry to have them on. So,
Speaker 1: Alejandro Manamar or teacher with Runway and you made some
Speaker 1: news a few weeks ago by doing a deal with
Speaker 1: Lionsgate to help them make AI content. What's it all about.
Speaker 6: Yeah, first of all, thank you for having me here.
Speaker 6: So yes, we announced for context, we announced partnership with
Speaker 6: lions maybe a couple of weeks ago. That has two
Speaker 6: different types of components. On one side, it is one
Speaker 6: of one first of first of this kind type of
Speaker 6: partnership with an AI company. I guess the two components are.
Speaker 6: One component is to better understand how our tools, our models,
Speaker 6: our technology can better feed their workflows either for pre storyboard,
Speaker 6: previousalization and production. And the other side is to access
Speaker 6: their catalog or the library of content movies or films
Speaker 6: to fine tune or train models that can suit this
Speaker 6: kind of like workflow for them.
Speaker 1: Why is lions Gate a believer not just in what
Speaker 1: you're doing, but this idea of artificial intelligence is going
Speaker 1: to help us creatively make better TV shows, make better movies.
Speaker 6: Yeh, robse Head. I think just by the cost going
Speaker 6: down for different kinds of processes from either pre production
Speaker 6: to post production, I guess for them they're seeing as
Speaker 6: an alternative to not perhaps more, but also to enhance
Speaker 6: what they already are doing at this time. So what
Speaker 6: we're seeing is that this is another extra tool that
Speaker 6: they would have in hand for them to be able
Speaker 6: to do the things that we're doing currently, but most
Speaker 6: rapidly cost effectively than than before.
Speaker 1: Now, there's another part of the Runway story, and you
Speaker 1: may not have heard about it, but we're going to
Speaker 1: show about it now, which is you're also involved in
Speaker 1: a product told one hundred Film Fund, and the idea
Speaker 1: is you want one hundred filmmakers to put together AI
Speaker 1: generated content, and I believe you're going to pay them
Speaker 1: up to one million dollars to do that. Explain that project.
Speaker 6: You know, we have a fund that five million dollar
Speaker 6: fans that users can apply to for a project that
Speaker 6: have in mind that can fund up to one million
Speaker 6: dollars different projects. We have been doing this for long time.
Speaker 6: We run AI Film Festival. This next year we're running
Speaker 6: the third version, and it's because we truly believe that
Speaker 6: this is a tool that we allow people from different places,
Speaker 6: from different backgrounds to tell the stories that they want
Speaker 6: to they want at all. You don't need to be
Speaker 6: in different hubs like Hollywood or different parts in Europe
Speaker 6: where filmmaking is like kind of like easy or more
Speaker 6: easy to do in other places. We believe that the
Speaker 6: best stories yet have not we haven't seen yet. The
Speaker 6: best stories and best stories can come from any place
Speaker 6: in the world. And I think by democratizing access to
Speaker 6: being able to create eighties stories using this technology is
Speaker 6: something that we truly believe and we want to support
Speaker 6: the creators who are thinking in telling these stories. We
Speaker 6: are a company that creates software, that creates a technology,
Speaker 6: but our main purpose is to is We're going to
Speaker 6: We're gonna make it. We're going to succeed if we
Speaker 6: see more stories being developed.
Speaker 1: Are there any TV pilot makers or series makers that
Speaker 1: are coming to you that they want to be part
Speaker 1: of this.
Speaker 2: Yeah.
Speaker 6: Today we're talking to everyone. We're talking to all of
Speaker 6: the major studios from Hollywood were talking to different TV
Speaker 6: channels from everywhere. I was just talking yesterday to a
Speaker 6: Columbian TV channel that they're piloting different type of series
Speaker 6: shows that they want to test with users before they
Speaker 6: actually committed product producing them.
Speaker 1: JOHNA. Tart, You're with a company called show Dog Studios
Speaker 1: around for a couple of years out of Nashville, Tennessee,
Speaker 1: Music City, USA, and you've got some TV projects you
Speaker 1: want to do, and AI is going to be part
Speaker 1: of that.
Speaker 3: Across the board, I mean that the I've been in
Speaker 3: the industry since nineteen ninety six and very much in
Speaker 3: the technological side of the business.
Speaker 2: First of all, I don't like the term AI.
Speaker 3: It's machine learning, and it's a tool within the process
Speaker 3: we currently are developing. We're currently developing a sixteen different projects.
Speaker 3: All of those projects to some degree are using AI,
Speaker 3: everything from assisting us in the writer's room all the
Speaker 3: way to generating content within our workflow. And I think
Speaker 3: one of the things you were talking about earlier, it's
Speaker 3: very important. A big part of my career has been
Speaker 3: building workflows for very very large projects for you know,
Speaker 3: companies like Marvel et cetera.
Speaker 2: And using the AI.
Speaker 3: First of all, the genies out of the bottle is
Speaker 3: not will AI be involved in television in the future,
Speaker 3: it's how it will be, Because it will be. It'll
Speaker 3: be involved in every part of everything that we're doing.
Speaker 3: What we're with the technologies that we're developing in house
Speaker 3: to develop our own content. What we're doing is we're
Speaker 3: building tools that assist our team in what we you know,
Speaker 3: what is referred to as the mixture of experts model.
Speaker 3: So rather than trying to build a large model that
Speaker 3: can do everything, we build specific models and specific tools
Speaker 3: for a development executive or a storyboard artist or whoever
Speaker 3: it is and wherever they are in the process, along
Speaker 3: with other tools that we build for image manipulation for
Speaker 3: things that we filmed. We film, for example, so in
Speaker 3: the compositing stage and that the final beautification of what
Speaker 3: we're doing, we built a whole series of tools for that.
Speaker 2: One of the projects that.
Speaker 3: We're creating is a and we'll be releasing next year
Speaker 3: is a ninety minute animated feature which would have been
Speaker 3: financially impossible without the use of AI, but it isn't
Speaker 3: in the generative in the generative video part of it
Speaker 3: it because we're actually going to be rendering most of
Speaker 3: that using real time technologies. It has been in the
Speaker 3: iterative process, in the design process, and in in optimizing
Speaker 3: all of the various different parts of all of the
Speaker 3: hundreds of people that are involved in creating a project
Speaker 3: to that type.
Speaker 1: When you talk to a TV series maker or a
Speaker 1: TV's pilot maker and they see something like what TCL
Speaker 1: showcased back in aprils, a trailer for Nextstop Paris, and
Speaker 1: they come to you and say, I don't want to
Speaker 1: do that. I look at the embarrassment I'm going to
Speaker 1: have if I put something like that out to the public.
Speaker 1: What do you tell them?
Speaker 3: Yeah, Well, I mean the biggest issue is control. The
Speaker 3: problem with AI is kind of at the moment it's
Speaker 3: you know, you get whatever it gives you. But if
Speaker 3: you combine that with other tools in the workflow, as
Speaker 3: we do, you can get extremely extremely precise control over
Speaker 3: what you're doing. So I think the idea of using
Speaker 3: these machine learning tools as this magic box that will
Speaker 3: do everything for you and then eventually take over the earth,
Speaker 3: that's not That's not the way to go, is to
Speaker 3: use these tools where they make sense. I mean, I've
Speaker 3: been involved in I was involved for with the with
Speaker 3: the Dawn of Digital Technology digital filming. I literally helped
Speaker 3: Vulnerablethers write the book on that technology. And you have
Speaker 3: all of these things that change but don't destroy the marketplace.
Speaker 2: At the end of the day, story is king right.
Speaker 2: So what you want to.
Speaker 3: Be doing is enabling and giving all of the people
Speaker 3: in the process better tools to do what they do.
Speaker 3: I think the idea that AI is going to replace
Speaker 3: anything is is not really correct. You know, it's it's
Speaker 3: it's going to be another tool that we add to
Speaker 3: what we're doing. I think the danger of I think
Speaker 3: the danger of misunderstanding what AI is is that we
Speaker 3: start to think, well, this is a This is problematic
Speaker 3: because we're going to get a derivative of a derivative
Speaker 3: of a derivative.
Speaker 2: That's true if you misuse it, But if you use.
Speaker 3: AI as a false multiplier for your team, then well,
Speaker 3: in my case, I have a small production company that
Speaker 3: is developing sixteen shows. If this had been within a
Speaker 3: traditional pipeline, we'd be overboard and overburdened with four projects.
Speaker 2: So it really helps you do more.
Speaker 3: And the last thing that I want to get in
Speaker 3: is one of the key things that we see is
Speaker 3: it enables people to communicate in a way that they
Speaker 3: couldn't communicate before. So when I'm working with if I'm
Speaker 3: working currently, I'm working with a director who does not
Speaker 3: have artistic ability, but with AI and the tools that
Speaker 3: we've given him, he can give us a very clear
Speaker 3: vision of what he wants to see in this animated film.
Speaker 3: For everybody else in the pipeline, just that is an
Speaker 3: enormous saving.
Speaker 2: So I think when we're looking at AI.
Speaker 3: We should look at it holistically, and we should look
Speaker 3: at it as part of a workflow.
Speaker 1: As opposed to looking at as a panacea like this
Speaker 1: is going to make everything great, every content great, and
Speaker 1: so on and so forth. Who's got a question? Raise
Speaker 1: your hand, let's hear you. I know there's a lot
Speaker 1: you've digested already, but I wanna make sure that we
Speaker 1: get Who's I got a question? Okay, who's that person?
Speaker 1: Could you just stand up and just come a little
Speaker 1: bit over so I see you, and uh, who's that person? Okay?
Speaker 1: Hi there? Uh tell everybody who your name is and
Speaker 1: where you're.
Speaker 8: From and.
Speaker 4: Whenever it might be, what do you guys to making.
Speaker 1: How personal?
Speaker 5: Can this get it's it's a great question, definitely something
Speaker 5: we think about the way that we're going to approach it. It
Speaker 5: won't be true of you know, every piece of content,
Speaker 5: but in general we see the personalization as moments within
Speaker 5: a story, not the entirety of the story. So, for example,
Speaker 5: you saw like these interactive videos where you tap a
Speaker 5: different path. We have another thing, which are really like
Speaker 5: video comics where like web comics, you scroll through a
Speaker 5: comic on your phone, but now they can come to
Speaker 5: life because of AI and be like sort of like
Speaker 5: a movie flip book in a sense, and.
Speaker 1: This on the TV set, seen on TV, and you
Speaker 1: can interact with a comic strip character.
Speaker 5: Yeah, exactly, And so what's coming is conversational AI. You're
Speaker 5: gonna start seeing some stuff made with that really soon.
Speaker 5: And imagine being able to swipe through a comic where
Speaker 5: you know ninety percent of the comic is the same
Speaker 5: thing for everybody, but there's a handful of panels throughout
Speaker 5: that you can tap to talk and speak to the
Speaker 5: character on your phone or on your TV and actually
Speaker 5: have like a live, no latency conversation because the character
Speaker 5: has been loaded with all of the lore and their
Speaker 5: backstory and anything that you could like plot secrets or
Speaker 5: something like that, and that conversation will be unique to everyone.
Speaker 5: It'll have the same base of knowledge, so you'll be
Speaker 5: getting similar ish responses, but everything you say will be
Speaker 5: what you think to ask it. So you can have
Speaker 5: little parts of a story that are just for you,
Speaker 5: and then those are actually fun to talk about and
Speaker 5: be like, what did your character say? You know, what
Speaker 5: was my conversation? So stuff like that great question?
Speaker 1: Who else have got a question? Raise your hand, let
Speaker 1: me see it right here? What's your name? Where you from?
Speaker 1: Speak up a little bit and stand up? There you go,
Speaker 1: Thanks for being here. Go ahead.
Speaker 9: See synthetic measurement of creation. That with any And so
Speaker 9: when you think about kind of creative production rights, and
Speaker 9: I think artists and just generally creative in general, is
Speaker 9: you're trying to break barriers and do new things.
Speaker 2: So can you talk a little bit about.
Speaker 9: The limitations of AI machine learning and perhaps creating and
Speaker 9: generating new content and things and ideas that we haven't
Speaker 9: seen before.
Speaker 4: If it's just being.
Speaker 2: I can take that one.
Speaker 3: If go ahead, John, I completely agree with you. It's
Speaker 3: you know, the it's the multiplicity thing. It's the photocopy
Speaker 3: of a photocopy, although fairly, it's not like we haven't
Speaker 3: been watching a lot of derivative content already being made
Speaker 3: by everybody else. But but that's this is the point
Speaker 3: I was making earlier. It's it's a tool.
Speaker 2: What you're talking.
Speaker 3: About is a scenario where the tool is making the content.
Speaker 3: The content is being used by somebody to help them
Speaker 3: make content. So if you become reliant on the tool,
Speaker 3: then you'll fall into the trap that you're talking about.
Speaker 3: And that's one of the issues I was talking about
Speaker 3: earlier about control. You need to be able to control it.
Speaker 2: What it does allow you to do is I was
Speaker 2: in visual effects for a very very long time.
Speaker 3: So I was having a conversation in Venice at the
Speaker 3: Venice Film Festival where I was talking to a lot
Speaker 3: of producers and they posed a question and I said
Speaker 3: to them, Look, if we went across the street and
Speaker 3: we were making a spy movie and I needed to
Speaker 3: do an opening shot of this plaza, and I had
Speaker 3: all of the crew, and I had everybody sitting here
Speaker 3: right now, it would cost me fifty or one hundred
Speaker 3: thousand dollars to get the unions to get everybody from
Speaker 3: one side of the bridge to the other side of
Speaker 3: the bridge, right, or I consider my computer and I
Speaker 3: can create fifty different iterations of it.
Speaker 2: In twenty minutes.
Speaker 3: So it's depending on the application storytelling and innovating with
Speaker 3: storytelling and writing the story. I don't if you've written
Speaker 3: a story, but you're going to go through a lot
Speaker 3: of different iterations. How we use it is in our
Speaker 3: writer's room. It is another voice in the writer's room.
Speaker 3: And then we talk about that it's not the voice.
Speaker 3: It is a voice. It comes up with different iterations,
Speaker 3: it comes up with things that may not necessarily think about,
Speaker 3: and you know what, most of the time we disagree.
Speaker 3: But it's a tool just like anything else. So I agree.
Speaker 3: I think the things that we remember. If you got
Speaker 3: a film school and you study things, you study films
Speaker 3: that innovated and changed the way that we look at
Speaker 3: this medium or changed the way we told the story.
Speaker 3: A derivative of a derivative isn't going to do that.
Speaker 3: But I don't think that's what AI represents or machine
Speaker 3: learning represents.
Speaker 1: Let's conclude on this note. Now a Handre'll start with you.
Speaker 1: We all talk about takeaways. Takeaways, takeaways, what do we
Speaker 1: want to take away from events like this? What do
Speaker 1: you want the people in this room and the people
Speaker 1: in the TV industry to take away from what you're doing.
Speaker 6: Yeah, I just want to mention that we're still very
Speaker 6: early in this phase. There's still a lot of like
Speaker 6: unknowns I guess industry wise, we're trying to figure out.
Speaker 6: I think for us as a toolmaker's controllability is the
Speaker 6: key piece of it. We design, create and cheap these
Speaker 6: tools for an audience of creators, people who are thinking
Speaker 6: in telling stories, in creating projects, and we understand that
Speaker 6: granularity control is key for what they have in mind.
Speaker 2: Today.
Speaker 6: There is a lot of options out there that promise
Speaker 6: like great videos that you can prom something and then
Speaker 6: you get a really nice video, but if you cannot
Speaker 6: control that video is a useless videos for many of
Speaker 6: us who are planning to work on this, So my
Speaker 6: imitation will be to start exploring it. It takes a
Speaker 6: little bit of time and and we have seen in
Speaker 6: different industries, not just in media, that those who start
Speaker 6: incorporating little pieces of their work in their workflows. Every
Speaker 6: time there is a new upgrade, a new model that
Speaker 6: can comes up with better fidelity, better quality. The gap
Speaker 6: between those who start exploring implementing it early and trying
Speaker 6: to get into production has been significantly bigger than the
Speaker 6: ones who are trying to jump very late into rob You.
Speaker 1: Sure, yep.
Speaker 5: So I think for us it would just be that
Speaker 5: if you're watching this space and interested in what's happening,
Speaker 5: A lot is on the tooling side, and I'll vote
Speaker 5: for Alejandro. The runway is like really the best one.
Speaker 5: So on the tool side, you know, there's a lot
Speaker 5: What we think about is not how it's being made,
Speaker 5: because there's a lot of that going on. This is
Speaker 5: about how it's experienced and consumed by audiences now and
Speaker 5: how can that change right at the other end of
Speaker 5: the spectrum. And so I think, you know, if you're
Speaker 5: interested in seeing the new ways that this unlocks something
Speaker 5: more between games, comics and movies that can all kind
Speaker 5: of blur together where you can do things with your
Speaker 5: favorite stories that you never could before. We hope you'll
Speaker 5: come check that out and you know, put things in
Speaker 5: the feedback box if you think there's stuff that you
Speaker 5: would like to do.
Speaker 1: So and John, you get the last word for now
Speaker 1: out thirty seconds.
Speaker 3: So I own a business that makes content. Whenever we
Speaker 3: do a swat analysis, which we do regularly, AI is
Speaker 3: in every single one of those categories. It's a strength,
Speaker 3: it's a weakness, it's an opportunity, and it's a threat.
Speaker 3: And that is really based on how you approach it.
Speaker 3: So I think that AI is here. It all has
Speaker 3: an enormous amount of promise, and as has been said,
Speaker 3: I think you need to get in to it now
Speaker 3: before it's too late. I think it's moving at such
Speaker 3: an exponential pace. It's going to change the way that
Speaker 3: we do things. But like so many things before it,
Speaker 3: and I think that the sooner we get great creatives
Speaker 3: who created great content in the past using this tool,
Speaker 3: that's when.
Speaker 2: Machine learning is going to really shine.
Speaker 3: And that's I think the most exciting thing about what
Speaker 3: you're doing with the lines Gate is real filmmakers.
Speaker 2: Using the tool.
Speaker 1: Instantly you've missed the opening panel. Dallas Lawrence, who is
Speaker 1: from Telly, the what I call the iPhone of television,
Speaker 1: announced that they are now doing a daily AI series
Speaker 1: called Telly Today, another opportunity for this very fast changing situation.
Speaker 1: By the way, this will not be the last word
Speaker 1: about the subject, because coming up in about an hour
Speaker 1: we will have another panel call, but what AI can
Speaker 1: do for you, including an executive from Warner Bros. Discovery
Speaker 1: on the panel. I think you will be very very surprised,
Speaker 1: and all of our panelists will be invited to be
Speaker 1: on my program Tomorrowie Tell Ofviyes on the next week
Speaker 1: or two. You can catch the program by the way
Speaker 1: on YouTube, on Facebook and on talk show three pm
Speaker 1: E soon right here and also on a favorite podcast
Speaker 1: site near you. For our panelists and for everyone at
Speaker 1: the TV of tomorrow show, I'm Simon Applebaum reminding you
Speaker 1: there are eight million stories in the Naked City. This
Speaker 1: has been one of them, and it's just getting started
Speaker 1: until the next time. Stay well and stay tuned.
Speaker 8: Thank you word to say where you're doing.
Speaker 2: I mean I was a wonderful town.
Speaker 8: Thank you, Bill.
Speaker 1: And you're to have you on our show.
Speaker 9: You yell.
Speaker 1: You just have the d t get here out for sure.
Speaker 2: If you're a wanting for you, we've been building on
Speaker 2: the drip Alhandra.
Speaker 1: Thank you very very much. Less to have you and
Speaker 1: add Poble have you on our show and tomorrow Tells
Speaker 1: next week in the week after and John will be
Speaker 1: on our show on Tuesday, Thanks again dep