WEBVTT 1 00:00:00.160 --> 00:00:19.519 Dey. All right, everyone, let's get started. We have a 2 00:00:19.519 --> 00:00:21.839 clip to show you. Check out the monitors all over 3 00:00:21.879 --> 00:00:34.200 the screen. Ernest, whenever you're ready, play it, and let's 4 00:00:34.200 --> 00:00:39.439 bring up the sound. So, Claire, what's your stuff? The 5 00:00:39.600 --> 00:00:42.479 City of Lights? I'm hoping it's a new start. 6 00:00:43.159 --> 00:00:44.479 I don't think we have to pray. 7 00:00:46.359 --> 00:00:50.000 Maybe you're the dark, mysterious kind of man who never 8 00:00:50.119 --> 00:00:51.399 shows this vulnerability. 9 00:00:51.799 --> 00:00:55.159 Gotta scene the way it is. Maybe you're the kind 10 00:00:55.159 --> 00:00:57.799 of woman who's never sure of what you want, even 11 00:00:57.840 --> 00:00:58.880 if it's right in front of you. 12 00:01:00.399 --> 00:01:03.399 Shit and know that that way was hit. 13 00:01:04.799 --> 00:01:05.079 God. 14 00:01:06.760 --> 00:01:09.280 This is what it in life's journey. 15 00:01:10.799 --> 00:01:15.079 Sometimes the heart is too fast, now we don't go. 16 00:01:15.319 --> 00:01:17.000 It sometimes too slow. 17 00:01:17.920 --> 00:01:21.719 But if a few time it just cripes, that's when 18 00:01:21.959 --> 00:01:22.799 love arrives. 19 00:01:23.480 --> 00:01:24.959 Claire, I thought you gave. 20 00:01:24.920 --> 00:01:25.319 Up on me. 21 00:01:25.560 --> 00:01:26.760 I'm not going to let you go. 22 00:01:32.200 --> 00:01:34.480 When that one minute and one second clip you just 23 00:01:34.560 --> 00:01:38.560 saw premiered on YouTube this past spring from TCL, one 24 00:01:38.560 --> 00:01:41.200 of the top TV set makers in the world, the 25 00:01:41.439 --> 00:01:45.599 reaction was humongous and if you remember the John Lando 26 00:01:45.760 --> 00:01:49.280 quote about Bruce Springsteen, a paraphrase it now. It went 27 00:01:49.319 --> 00:01:52.239 from I have seen the future of television and it 28 00:01:52.359 --> 00:01:55.760 is absolutely amazing. Two. On the other end, I have 29 00:01:55.879 --> 00:01:58.640 seen the future of television and boy I don't want 30 00:01:58.640 --> 00:02:02.400 to be involved with it. It's anyway that is from 31 00:02:02.439 --> 00:02:05.879 a movie, a made for TV movie. The TCL was 32 00:02:05.920 --> 00:02:08.840 going to run this summer called Nexstop Paris. They haven't 33 00:02:08.879 --> 00:02:12.360 run it yet. However, they did put on YouTube a 34 00:02:12.400 --> 00:02:16.719 short film, an animated movie called Message in a Bot 35 00:02:17.039 --> 00:02:19.439 and two nights ago at the Chinese Theater in Los 36 00:02:19.479 --> 00:02:23.080 Angeles with they own TCL announced that next month they 37 00:02:23.120 --> 00:02:26.080 are going to put out five short films on their 38 00:02:26.199 --> 00:02:31.960 multi channel bundle, TCLTV Plus, made by independent filmmakers, and 39 00:02:32.120 --> 00:02:35.439 we'll be running starting on December twelfth. And that's not all. 40 00:02:36.159 --> 00:02:41.120 In addition, a company called Promise Studios launched on Tuesday 41 00:02:41.479 --> 00:02:44.199 with major funding from Peter Chernan, the former head of 42 00:02:44.199 --> 00:02:46.960 Showtime in Fox has his own company North Road and 43 00:02:47.199 --> 00:02:51.120 major funding from Anison Horowitz major equity firm. And the 44 00:02:51.199 --> 00:02:54.680 idea that Promise has we're going to use Jenner AI 45 00:02:55.240 --> 00:03:00.240 to produce television series, movies and other media. So the 46 00:03:00.319 --> 00:03:04.240 question on the table is are we beginning an AI 47 00:03:04.719 --> 00:03:09.360 TV content connection. You get the chance to decide over 48 00:03:09.400 --> 00:03:12.360 the next half hour. Hello everyone, I'm Simon Applebaum, coming 49 00:03:12.360 --> 00:03:14.360 to you from TV of Tomorrow show at the hard 50 00:03:14.400 --> 00:03:18.439 Rock Cafe. This just in tomorrow will be televised. Thank 51 00:03:18.439 --> 00:03:26.120 you all for being here. Please welcome our panel, and 52 00:03:26.520 --> 00:03:28.800 we're gonna do with this like mcneilair Report of a 53 00:03:28.840 --> 00:03:31.759 long time ago. We're gonna have individual conversations with each 54 00:03:31.759 --> 00:03:36.319 one and guess what, sleeper alert. I'm sorry, spoiler alert. 55 00:03:36.520 --> 00:03:38.520 This is not gonna be a panel where you wait 56 00:03:38.639 --> 00:03:41.479 until two seconds before it's over to get your thoughts in. 57 00:03:41.680 --> 00:03:43.439 We want to hear from you. So if your question 58 00:03:43.479 --> 00:03:45.719 will comment at any time over the course of the conversation, 59 00:03:46.080 --> 00:03:48.919 raise your hand. I'll recognize you and we'll go from there. 60 00:03:49.520 --> 00:03:53.639 Rob Rebber, you are involved in a venture called dream Flair. 61 00:03:54.120 --> 00:03:57.400 It is, you might say, a Netflix like platform that 62 00:03:57.560 --> 00:04:03.840 involves generative AI content made programming with a very important catch, 63 00:04:04.280 --> 00:04:06.199 it's interactive. Why are you doing it? 64 00:04:07.639 --> 00:04:10.719 Thank you, Simon as a son, Yeah, you're on. Well, 65 00:04:10.719 --> 00:04:14.879 we like interactive for a lot of reasons. One is, 66 00:04:15.240 --> 00:04:17.920 if it's not interactive, there isn't really a need for 67 00:04:17.959 --> 00:04:22.920 another platform because you can watch videos anywhere. So looking 68 00:04:22.959 --> 00:04:24.879 to get into this space and figure out what this 69 00:04:24.959 --> 00:04:27.879 technology enables, which is a completely different type of media 70 00:04:27.920 --> 00:04:31.639 that you couldn't do before. While there has been interactive 71 00:04:31.720 --> 00:04:34.279 stuff like the easiest comp is band or snatch an 72 00:04:34.319 --> 00:04:36.240 episode of Black Mirror, if anyone looked at that, where 73 00:04:36.279 --> 00:04:38.959 there's sort of ten different narrative paths that you could 74 00:04:39.000 --> 00:04:41.000 go down and you click different options and can see 75 00:04:41.040 --> 00:04:44.519 the same movie ten different ways. It was extremely successful, 76 00:04:45.360 --> 00:04:47.759 to the point where they launched a whole category to 77 00:04:47.839 --> 00:04:51.519 try and keep replicating that success. That was fairly successful. 78 00:04:51.519 --> 00:04:53.839 The problem is it's really expensive and hard to make 79 00:04:53.839 --> 00:04:57.000 one movie, and it's even more expensive and hard to 80 00:04:57.040 --> 00:05:00.800 make ten movies that overlap and have options. So with AI, 81 00:05:00.959 --> 00:05:03.439 because of the speed and the costs coming down solow, 82 00:05:03.920 --> 00:05:07.639 you can make interactive content with a variety of different outcomes, 83 00:05:07.720 --> 00:05:11.240 things that can change even from user to user, completely 84 00:05:11.319 --> 00:05:15.519 unique experiences at a pace that's simply been impossible before. 85 00:05:15.600 --> 00:05:18.319 So you can't really iterate if you're filming, you know, 86 00:05:18.360 --> 00:05:20.079 not to the same extent, and you can do this 87 00:05:21.560 --> 00:05:23.240 in infinite varieties potentially. 88 00:05:23.480 --> 00:05:26.680 So let's show you what Dreamflare has up at sleeve. 89 00:05:26.879 --> 00:05:29.439 This is a clip from a series which has the 90 00:05:29.480 --> 00:05:32.800 interactive capability that you will see, Ernest, let's play this 91 00:05:32.920 --> 00:05:39.600 world is mine. Welcome, young Master, calibrating Celestial Experiment. Hold on, 92 00:05:39.680 --> 00:05:41.639 let wind it. Let's rewind it. Because we don't see 93 00:05:41.639 --> 00:05:44.120 the screen, so make sure we have the screen. So 94 00:05:44.160 --> 00:05:46.800 take a look at the screens. Everybody and Ernest, when 95 00:05:46.839 --> 00:05:51.680 you're ready with the rewind play it. Take two. Welcome, 96 00:05:51.720 --> 00:05:55.040 young master, calibrating Celestial Experiment. 97 00:05:56.120 --> 00:05:57.879 Your assigned world is almost. 98 00:05:57.560 --> 00:05:59.839 Ready cosmocraft complete. 99 00:06:00.519 --> 00:06:01.040 There we go. 100 00:06:01.920 --> 00:06:03.519 Oh it's pretty, isn't it. 101 00:06:03.519 --> 00:06:05.720 It sure is verdant. 102 00:06:05.279 --> 00:06:10.360 Forests, majestic rivers, snow capped mountains, the works. It is 103 00:06:10.439 --> 00:06:17.319 properly teeming with primitive life awaiting your divine guidance. Language, 104 00:06:19.199 --> 00:06:22.759 are you prepared to rain over it all? Oh, Exalted One, 105 00:06:23.560 --> 00:06:28.560 this world is now yours? Will you guide it to greatness? 106 00:06:29.720 --> 00:06:34.959 Or to its doom? 107 00:06:35.040 --> 00:06:35.199 Ah? 108 00:06:35.319 --> 00:06:40.920 Keep watching? Here comes that adorable religious for her detective. 109 00:06:42.480 --> 00:06:45.240 Yes, would you look at that? They have begun a 110 00:06:45.319 --> 00:06:51.959 cult just for you. I believe that is you, Holy One. 111 00:06:53.040 --> 00:06:55.240 Your monkeys seem to have fallen upon hard times. 112 00:06:55.279 --> 00:06:55.879 I fear. 113 00:07:03.000 --> 00:07:06.519 Perhaps you could consider guiding them with your benevolent hand. 114 00:07:08.120 --> 00:07:10.959 Warning cosmic decision window closing imminently. 115 00:07:13.879 --> 00:07:15.680 Seriously, you must choose. 116 00:07:15.439 --> 00:07:19.319 Now very well the mammoths. 117 00:07:19.360 --> 00:07:22.519 Then what kind of feedback ROBI you're getting from people 118 00:07:22.519 --> 00:07:24.519 who are seeing this and using this. 119 00:07:25.279 --> 00:07:27.120 Well, I can tell you one that's funny. 120 00:07:27.160 --> 00:07:27.680 You touched on. 121 00:07:27.759 --> 00:07:31.240 That was one of our first pieces of content, and 122 00:07:31.920 --> 00:07:34.160 we now know that it's important to have the first 123 00:07:34.160 --> 00:07:37.199 interaction be in the first thirty seconds. So getting to 124 00:07:37.240 --> 00:07:40.120 it quicker so you know that it's a game is 125 00:07:40.519 --> 00:07:44.959 one thing, But we've learned a lot of stuff now for. 126 00:07:44.920 --> 00:07:47.279 Those who don't know, over ninety percent of all US 127 00:07:47.279 --> 00:07:51.399 households have smart TV sets and smart devices. The majority 128 00:07:51.519 --> 00:07:54.720 of those sets, whether it's from Samsong or Visio or 129 00:07:54.879 --> 00:07:58.639 LG or Telly or devices like Amazon Fire, TV, Roku, etc. 130 00:07:59.439 --> 00:08:04.560 They have artificial intelligence embedded in them. And every TV 131 00:08:04.720 --> 00:08:08.279 set and device now being made also has artificial intelligence 132 00:08:08.680 --> 00:08:11.000 in them, so you can do everything from play video 133 00:08:11.079 --> 00:08:13.959 games on your television set without having to use a 134 00:08:13.959 --> 00:08:17.800 PlayStation or a Xbox on your set as a console. 135 00:08:18.079 --> 00:08:21.879 You use your voice, your voice remote gestures, etc. That's 136 00:08:21.920 --> 00:08:24.360 why some sets now offer video art galleries where you 137 00:08:24.439 --> 00:08:27.000 can put art on the screen, classic contemporary works and 138 00:08:27.040 --> 00:08:28.759 even create your own video art and put it on 139 00:08:28.759 --> 00:08:31.160 the screen. That's why we're now getting the shop blads 140 00:08:31.240 --> 00:08:33.799 and all sorts of other things. So when is the 141 00:08:33.799 --> 00:08:36.799 public going to have the chance to interact with your 142 00:08:36.840 --> 00:08:39.600 content on their smart TV sets or devices. 143 00:08:40.600 --> 00:08:42.840 So you can do it now with screencasts just to 144 00:08:43.200 --> 00:08:46.080 have the easiest, fastest version, but in terms of an 145 00:08:46.120 --> 00:08:48.559 actual app on the TV that you download and use, 146 00:08:48.639 --> 00:08:51.399 that way mid to late next year probably. 147 00:08:51.960 --> 00:08:55.399 So not too far down the road. Now. You know 148 00:08:56.639 --> 00:08:58.519 some of the people who are involved with this new 149 00:08:58.559 --> 00:09:01.639 project called Promise Studios, and I want to read you 150 00:09:02.159 --> 00:09:04.799 an open letter that is on their website Promise Studios 151 00:09:04.799 --> 00:09:07.360 dot Com from the people who are involved. This is 152 00:09:07.399 --> 00:09:10.759 what they say, in part, this new era of creativity 153 00:09:10.840 --> 00:09:15.000 holds extraordinary promise, but it takes more than advanced technology 154 00:09:15.039 --> 00:09:18.679 to succeed. We have to bring to bring great stories 155 00:09:18.679 --> 00:09:22.320 to life. We need great storytellers, writers, actors, producers, directors, 156 00:09:22.360 --> 00:09:25.360 visual effects artists and so many others who bring their 157 00:09:25.399 --> 00:09:30.159 creativity and vision to every project. For Promise, technology is 158 00:09:30.200 --> 00:09:33.440 the backbone. Is not the backbone, excuse me, but the 159 00:09:33.480 --> 00:09:36.159 creative community is. Sorry, I'll say that again. I want 160 00:09:36.159 --> 00:09:38.720 to make sure we get this right. For promise. Technology 161 00:09:38.919 --> 00:09:43.039 is the backbone, but the creative community is the heart 162 00:09:43.320 --> 00:09:45.679 and soul. Why do you think these folks can make it? 163 00:09:47.240 --> 00:09:48.919 Well, they have a lot of funding, so that helps. 164 00:09:49.879 --> 00:09:52.639 But I think their thesis is correct though. You know, 165 00:09:52.679 --> 00:09:56.919 we have the very similar view that these are tools. 166 00:09:57.120 --> 00:10:00.320 And the closest thing that's it's similar to, and many 167 00:10:00.320 --> 00:10:03.600 people have said and written this before, is just the 168 00:10:04.600 --> 00:10:07.279 going from film to digital. You know, that's really what 169 00:10:07.320 --> 00:10:09.840 it's most like. You go from something that had some 170 00:10:09.960 --> 00:10:13.480 tens of thousands of people maybe worldwide employed cutting with 171 00:10:13.519 --> 00:10:17.159 scissors and tape and shooting with film, and suddenly millions 172 00:10:17.200 --> 00:10:18.799 and millions of people can do that and have a 173 00:10:18.799 --> 00:10:21.919 different kind of career, not necessarily in Hollywood, but making 174 00:10:21.960 --> 00:10:24.200 some kind of career for themselves filming and editing and 175 00:10:24.240 --> 00:10:27.360 being a producer that just would never have existed before. 176 00:10:28.399 --> 00:10:30.840 So this is really the same thing, but by an 177 00:10:30.840 --> 00:10:34.840 exponential scale larger, and you can make Lord of the 178 00:10:34.879 --> 00:10:36.960 Rings or Star Wars and not just have to, you know, 179 00:10:37.000 --> 00:10:37.679 take a selfie. 180 00:10:37.759 --> 00:10:40.000 So before we get to Alejandra, I want you to 181 00:10:40.080 --> 00:10:43.080 know that there was another project that has the same 182 00:10:43.159 --> 00:10:47.000 kind of quality, the interactive quality as this one. Dream Flare. 183 00:10:47.039 --> 00:10:50.440 It's called Showrunners from a company called Flare Studios in California. 184 00:10:50.960 --> 00:10:53.120 They have a website. You can see their work at 185 00:10:53.159 --> 00:10:56.519 show runner dot com. We invited Edward Sacci, the head 186 00:10:56.519 --> 00:10:58.600 of Fable Studios and Showing, to be with us today. 187 00:10:58.679 --> 00:11:02.960 Unfortunately he never responded to our inquiry to have them on. So, 188 00:11:03.200 --> 00:11:06.240 Alejandro Manamar or teacher with Runway and you made some 189 00:11:06.320 --> 00:11:08.840 news a few weeks ago by doing a deal with 190 00:11:08.919 --> 00:11:12.840 Lionsgate to help them make AI content. What's it all about. 191 00:11:13.600 --> 00:11:15.639 Yeah, first of all, thank you for having me here. 192 00:11:16.279 --> 00:11:19.919 So yes, we announced for context, we announced partnership with 193 00:11:20.000 --> 00:11:23.320 lions maybe a couple of weeks ago. That has two 194 00:11:23.360 --> 00:11:27.159 different types of components. On one side, it is one 195 00:11:27.200 --> 00:11:30.000 of one first of first of this kind type of 196 00:11:30.039 --> 00:11:34.559 partnership with an AI company. I guess the two components are. 197 00:11:34.600 --> 00:11:38.519 One component is to better understand how our tools, our models, 198 00:11:38.519 --> 00:11:44.320 our technology can better feed their workflows either for pre storyboard, 199 00:11:44.320 --> 00:11:48.919 previousalization and production. And the other side is to access 200 00:11:48.919 --> 00:11:52.799 their catalog or the library of content movies or films 201 00:11:52.960 --> 00:11:56.399 to fine tune or train models that can suit this 202 00:11:56.519 --> 00:11:58.639 kind of like workflow for them. 203 00:11:58.840 --> 00:12:01.639 Why is lions Gate a believer not just in what 204 00:12:01.679 --> 00:12:05.159 you're doing, but this idea of artificial intelligence is going 205 00:12:05.240 --> 00:12:09.960 to help us creatively make better TV shows, make better movies. 206 00:12:10.720 --> 00:12:15.759 Yeh, robse Head. I think just by the cost going 207 00:12:15.799 --> 00:12:20.559 down for different kinds of processes from either pre production 208 00:12:21.159 --> 00:12:25.240 to post production, I guess for them they're seeing as 209 00:12:25.240 --> 00:12:30.600 an alternative to not perhaps more, but also to enhance 210 00:12:30.639 --> 00:12:33.960 what they already are doing at this time. So what 211 00:12:34.000 --> 00:12:36.960 we're seeing is that this is another extra tool that 212 00:12:37.000 --> 00:12:40.039 they would have in hand for them to be able 213 00:12:40.080 --> 00:12:43.840 to do the things that we're doing currently, but most 214 00:12:43.919 --> 00:12:46.480 rapidly cost effectively than than before. 215 00:12:46.919 --> 00:12:49.399 Now, there's another part of the Runway story, and you 216 00:12:49.440 --> 00:12:50.799 may not have heard about it, but we're going to 217 00:12:50.879 --> 00:12:53.519 show about it now, which is you're also involved in 218 00:12:53.519 --> 00:12:56.399 a product told one hundred Film Fund, and the idea 219 00:12:56.600 --> 00:13:01.000 is you want one hundred filmmakers to put together AI 220 00:13:01.320 --> 00:13:03.759 generated content, and I believe you're going to pay them 221 00:13:03.840 --> 00:13:06.919 up to one million dollars to do that. Explain that project. 222 00:13:07.080 --> 00:13:09.720 You know, we have a fund that five million dollar 223 00:13:09.840 --> 00:13:14.000 fans that users can apply to for a project that 224 00:13:14.080 --> 00:13:16.759 have in mind that can fund up to one million 225 00:13:16.799 --> 00:13:22.080 dollars different projects. We have been doing this for long time. 226 00:13:22.519 --> 00:13:26.960 We run AI Film Festival. This next year we're running 227 00:13:27.000 --> 00:13:29.960 the third version, and it's because we truly believe that 228 00:13:30.000 --> 00:13:34.240 this is a tool that we allow people from different places, 229 00:13:34.240 --> 00:13:36.320 from different backgrounds to tell the stories that they want 230 00:13:36.320 --> 00:13:38.279 to they want at all. You don't need to be 231 00:13:38.360 --> 00:13:42.159 in different hubs like Hollywood or different parts in Europe 232 00:13:42.200 --> 00:13:46.440 where filmmaking is like kind of like easy or more 233 00:13:46.480 --> 00:13:50.639 easy to do in other places. We believe that the 234 00:13:50.679 --> 00:13:53.639 best stories yet have not we haven't seen yet. The 235 00:13:53.679 --> 00:13:56.200 best stories and best stories can come from any place 236 00:13:56.200 --> 00:13:59.279 in the world. And I think by democratizing access to 237 00:13:59.279 --> 00:14:02.080 being able to create eighties stories using this technology is 238 00:14:02.120 --> 00:14:04.759 something that we truly believe and we want to support 239 00:14:05.080 --> 00:14:08.480 the creators who are thinking in telling these stories. We 240 00:14:08.519 --> 00:14:11.919 are a company that creates software, that creates a technology, 241 00:14:12.159 --> 00:14:16.080 but our main purpose is to is We're going to 242 00:14:16.320 --> 00:14:18.480 We're gonna make it. We're going to succeed if we 243 00:14:18.600 --> 00:14:20.279 see more stories being developed. 244 00:14:21.039 --> 00:14:23.559 Are there any TV pilot makers or series makers that 245 00:14:23.600 --> 00:14:24.960 are coming to you that they want to be part 246 00:14:24.960 --> 00:14:25.159 of this. 247 00:14:25.879 --> 00:14:26.120 Yeah. 248 00:14:26.120 --> 00:14:29.399 Today we're talking to everyone. We're talking to all of 249 00:14:29.440 --> 00:14:33.879 the major studios from Hollywood were talking to different TV 250 00:14:34.000 --> 00:14:39.120 channels from everywhere. I was just talking yesterday to a 251 00:14:39.120 --> 00:14:43.320 Columbian TV channel that they're piloting different type of series 252 00:14:43.399 --> 00:14:45.840 shows that they want to test with users before they 253 00:14:45.879 --> 00:14:48.279 actually committed product producing them. 254 00:14:48.919 --> 00:14:51.399 JOHNA. Tart, You're with a company called show Dog Studios 255 00:14:51.480 --> 00:14:53.360 around for a couple of years out of Nashville, Tennessee, 256 00:14:53.480 --> 00:14:57.120 Music City, USA, and you've got some TV projects you 257 00:14:57.159 --> 00:14:59.639 want to do, and AI is going to be part 258 00:14:59.639 --> 00:14:59.799 of that. 259 00:15:01.639 --> 00:15:03.799 Across the board, I mean that the I've been in 260 00:15:03.840 --> 00:15:06.360 the industry since nineteen ninety six and very much in 261 00:15:06.399 --> 00:15:07.919 the technological side of the business. 262 00:15:08.320 --> 00:15:09.679 First of all, I don't like the term AI. 263 00:15:09.799 --> 00:15:13.519 It's machine learning, and it's a tool within the process 264 00:15:13.639 --> 00:15:20.039 we currently are developing. We're currently developing a sixteen different projects. 265 00:15:22.440 --> 00:15:24.759 All of those projects to some degree are using AI, 266 00:15:24.960 --> 00:15:28.360 everything from assisting us in the writer's room all the 267 00:15:28.360 --> 00:15:31.519 way to generating content within our workflow. And I think 268 00:15:31.559 --> 00:15:32.960 one of the things you were talking about earlier, it's 269 00:15:33.039 --> 00:15:36.440 very important. A big part of my career has been 270 00:15:36.440 --> 00:15:40.279 building workflows for very very large projects for you know, 271 00:15:40.440 --> 00:15:42.320 companies like Marvel et cetera. 272 00:15:42.600 --> 00:15:44.279 And using the AI. 273 00:15:44.360 --> 00:15:46.480 First of all, the genies out of the bottle is 274 00:15:46.519 --> 00:15:50.120 not will AI be involved in television in the future, 275 00:15:50.320 --> 00:15:52.759 it's how it will be, Because it will be. It'll 276 00:15:52.799 --> 00:15:55.559 be involved in every part of everything that we're doing. 277 00:15:56.360 --> 00:15:59.000 What we're with the technologies that we're developing in house 278 00:15:59.039 --> 00:16:03.120 to develop our own content. What we're doing is we're 279 00:16:03.159 --> 00:16:09.279 building tools that assist our team in what we you know, 280 00:16:09.440 --> 00:16:11.759 what is referred to as the mixture of experts model. 281 00:16:12.159 --> 00:16:15.000 So rather than trying to build a large model that 282 00:16:15.039 --> 00:16:18.480 can do everything, we build specific models and specific tools 283 00:16:18.919 --> 00:16:25.159 for a development executive or a storyboard artist or whoever 284 00:16:25.159 --> 00:16:27.759 it is and wherever they are in the process, along 285 00:16:27.799 --> 00:16:30.919 with other tools that we build for image manipulation for 286 00:16:30.960 --> 00:16:34.000 things that we filmed. We film, for example, so in 287 00:16:34.039 --> 00:16:39.080 the compositing stage and that the final beautification of what 288 00:16:39.200 --> 00:16:41.279 we're doing, we built a whole series of tools for that. 289 00:16:41.960 --> 00:16:43.000 One of the projects that. 290 00:16:42.919 --> 00:16:47.200 We're creating is a and we'll be releasing next year 291 00:16:47.279 --> 00:16:50.200 is a ninety minute animated feature which would have been 292 00:16:51.320 --> 00:16:55.200 financially impossible without the use of AI, but it isn't 293 00:16:55.240 --> 00:16:58.519 in the generative in the generative video part of it 294 00:16:58.519 --> 00:17:00.840 it because we're actually going to be rendering most of 295 00:17:00.879 --> 00:17:03.559 that using real time technologies. It has been in the 296 00:17:03.559 --> 00:17:10.480 iterative process, in the design process, and in in optimizing 297 00:17:10.519 --> 00:17:12.799 all of the various different parts of all of the 298 00:17:13.359 --> 00:17:16.119 hundreds of people that are involved in creating a project 299 00:17:16.160 --> 00:17:16.799 to that type. 300 00:17:17.400 --> 00:17:21.079 When you talk to a TV series maker or a 301 00:17:21.160 --> 00:17:25.039 TV's pilot maker and they see something like what TCL 302 00:17:25.119 --> 00:17:29.039 showcased back in aprils, a trailer for Nextstop Paris, and 303 00:17:29.079 --> 00:17:32.400 they come to you and say, I don't want to 304 00:17:32.440 --> 00:17:35.400 do that. I look at the embarrassment I'm going to 305 00:17:35.480 --> 00:17:38.200 have if I put something like that out to the public. 306 00:17:38.200 --> 00:17:38.960 What do you tell them? 307 00:17:39.160 --> 00:17:41.960 Yeah, Well, I mean the biggest issue is control. The 308 00:17:42.000 --> 00:17:45.240 problem with AI is kind of at the moment it's 309 00:17:45.319 --> 00:17:47.160 you know, you get whatever it gives you. But if 310 00:17:47.200 --> 00:17:49.759 you combine that with other tools in the workflow, as 311 00:17:49.799 --> 00:17:54.640 we do, you can get extremely extremely precise control over 312 00:17:54.680 --> 00:17:56.960 what you're doing. So I think the idea of using 313 00:17:57.039 --> 00:18:00.000 these machine learning tools as this magic box that will 314 00:18:00.119 --> 00:18:02.319 do everything for you and then eventually take over the earth, 315 00:18:02.680 --> 00:18:05.720 that's not That's not the way to go, is to 316 00:18:05.839 --> 00:18:08.799 use these tools where they make sense. I mean, I've 317 00:18:08.799 --> 00:18:11.559 been involved in I was involved for with the with 318 00:18:11.640 --> 00:18:16.039 the Dawn of Digital Technology digital filming. I literally helped 319 00:18:16.119 --> 00:18:19.559 Vulnerablethers write the book on that technology. And you have 320 00:18:19.599 --> 00:18:23.559 all of these things that change but don't destroy the marketplace. 321 00:18:23.599 --> 00:18:26.079 At the end of the day, story is king right. 322 00:18:26.119 --> 00:18:27.000 So what you want to. 323 00:18:26.920 --> 00:18:30.200 Be doing is enabling and giving all of the people 324 00:18:30.200 --> 00:18:33.279 in the process better tools to do what they do. 325 00:18:33.720 --> 00:18:36.440 I think the idea that AI is going to replace 326 00:18:36.480 --> 00:18:40.119 anything is is not really correct. You know, it's it's 327 00:18:40.400 --> 00:18:42.279 it's going to be another tool that we add to 328 00:18:42.319 --> 00:18:46.000 what we're doing. I think the danger of I think 329 00:18:46.039 --> 00:18:49.519 the danger of misunderstanding what AI is is that we 330 00:18:49.599 --> 00:18:53.079 start to think, well, this is a This is problematic 331 00:18:53.160 --> 00:18:55.240 because we're going to get a derivative of a derivative 332 00:18:55.240 --> 00:18:56.039 of a derivative. 333 00:18:56.319 --> 00:18:59.160 That's true if you misuse it, But if you use. 334 00:18:59.000 --> 00:19:04.119 AI as a false multiplier for your team, then well, 335 00:19:04.160 --> 00:19:06.640 in my case, I have a small production company that 336 00:19:06.799 --> 00:19:11.119 is developing sixteen shows. If this had been within a 337 00:19:11.160 --> 00:19:16.279 traditional pipeline, we'd be overboard and overburdened with four projects. 338 00:19:16.680 --> 00:19:18.559 So it really helps you do more. 339 00:19:18.799 --> 00:19:20.359 And the last thing that I want to get in 340 00:19:20.519 --> 00:19:23.279 is one of the key things that we see is 341 00:19:23.319 --> 00:19:26.039 it enables people to communicate in a way that they 342 00:19:26.039 --> 00:19:29.880 couldn't communicate before. So when I'm working with if I'm 343 00:19:29.880 --> 00:19:32.480 working currently, I'm working with a director who does not 344 00:19:32.559 --> 00:19:35.599 have artistic ability, but with AI and the tools that 345 00:19:35.599 --> 00:19:37.799 we've given him, he can give us a very clear 346 00:19:37.960 --> 00:19:41.000 vision of what he wants to see in this animated film. 347 00:19:41.440 --> 00:19:45.240 For everybody else in the pipeline, just that is an 348 00:19:45.400 --> 00:19:46.160 enormous saving. 349 00:19:46.319 --> 00:19:48.400 So I think when we're looking at AI. 350 00:19:48.240 --> 00:19:50.039 We should look at it holistically, and we should look 351 00:19:50.079 --> 00:19:51.799 at it as part of a workflow. 352 00:19:51.799 --> 00:19:53.799 As opposed to looking at as a panacea like this 353 00:19:53.839 --> 00:19:56.440 is going to make everything great, every content great, and 354 00:19:56.480 --> 00:19:58.480 so on and so forth. Who's got a question? Raise 355 00:19:58.519 --> 00:20:01.799 your hand, let's hear you. I know there's a lot 356 00:20:01.880 --> 00:20:04.559 you've digested already, but I wanna make sure that we 357 00:20:04.599 --> 00:20:07.799 get Who's I got a question? Okay, who's that person? 358 00:20:07.839 --> 00:20:09.359 Could you just stand up and just come a little 359 00:20:09.359 --> 00:20:16.079 bit over so I see you, and uh, who's that person? Okay? 360 00:20:16.160 --> 00:20:18.039 Hi there? Uh tell everybody who your name is and 361 00:20:18.039 --> 00:20:18.559 where you're. 362 00:20:18.400 --> 00:20:22.680 From and. 363 00:20:33.119 --> 00:20:53.960 Whenever it might be, what do you guys to making. 364 00:20:55.799 --> 00:20:56.279 How personal? 365 00:20:56.400 --> 00:20:59.839 Can this get it's it's a great question, definitely something 366 00:20:59.839 --> 00:21:03.200 we think about the way that we're going to approach it. It 367 00:21:03.119 --> 00:21:05.640 won't be true of you know, every piece of content, 368 00:21:05.720 --> 00:21:10.480 but in general we see the personalization as moments within 369 00:21:10.519 --> 00:21:14.000 a story, not the entirety of the story. So, for example, 370 00:21:14.200 --> 00:21:16.359 you saw like these interactive videos where you tap a 371 00:21:16.359 --> 00:21:19.039 different path. We have another thing, which are really like 372 00:21:19.119 --> 00:21:21.680 video comics where like web comics, you scroll through a 373 00:21:21.720 --> 00:21:23.519 comic on your phone, but now they can come to 374 00:21:23.599 --> 00:21:25.319 life because of AI and be like sort of like 375 00:21:25.359 --> 00:21:29.240 a movie flip book in a sense, and. 376 00:21:29.240 --> 00:21:31.960 This on the TV set, seen on TV, and you 377 00:21:32.000 --> 00:21:34.160 can interact with a comic strip character. 378 00:21:34.599 --> 00:21:38.720 Yeah, exactly, And so what's coming is conversational AI. You're 379 00:21:38.720 --> 00:21:40.880 gonna start seeing some stuff made with that really soon. 380 00:21:41.519 --> 00:21:44.640 And imagine being able to swipe through a comic where 381 00:21:45.839 --> 00:21:48.079 you know ninety percent of the comic is the same 382 00:21:48.160 --> 00:21:50.839 thing for everybody, but there's a handful of panels throughout 383 00:21:51.160 --> 00:21:53.519 that you can tap to talk and speak to the 384 00:21:53.640 --> 00:21:55.880 character on your phone or on your TV and actually 385 00:21:55.920 --> 00:21:59.279 have like a live, no latency conversation because the character 386 00:21:59.319 --> 00:22:01.319 has been loaded with all of the lore and their 387 00:22:01.359 --> 00:22:04.079 backstory and anything that you could like plot secrets or 388 00:22:04.119 --> 00:22:08.359 something like that, and that conversation will be unique to everyone. 389 00:22:08.400 --> 00:22:10.720 It'll have the same base of knowledge, so you'll be 390 00:22:10.759 --> 00:22:14.720 getting similar ish responses, but everything you say will be 391 00:22:14.759 --> 00:22:17.440 what you think to ask it. So you can have 392 00:22:17.640 --> 00:22:19.799 little parts of a story that are just for you, 393 00:22:19.880 --> 00:22:21.640 and then those are actually fun to talk about and 394 00:22:21.640 --> 00:22:23.400 be like, what did your character say? You know, what 395 00:22:23.519 --> 00:22:26.279 was my conversation? So stuff like that great question? 396 00:22:26.359 --> 00:22:28.960 Who else have got a question? Raise your hand, let 397 00:22:29.039 --> 00:22:36.000 me see it right here? What's your name? Where you from? 398 00:22:36.920 --> 00:22:38.880 Speak up a little bit and stand up? There you go, 399 00:22:39.200 --> 00:22:42.759 Thanks for being here. Go ahead. 400 00:22:42.640 --> 00:22:52.000 See synthetic measurement of creation. That with any And so 401 00:22:52.039 --> 00:22:57.440