Speaker 1: It's NIC's eyes, Dan Ray, I'm don't you easy? Boston's
Speaker 1: news Radio.
Speaker 2: I don't think you should do this.
Speaker 3: Last year she came to my work.
Speaker 4: Now I gotta show her what I can do. He's
Speaker 4: scared fle track What a frogs?
Speaker 3: Were?
Speaker 2: You don't get in the race?
Speaker 4: Shame comes the Boston Massacre.
Speaker 3: The dump Keys touchdown.
Speaker 4: Tom on the Keys play a coach? Got it? I'm
Speaker 4: open and need no introduction in my car up. It's
Speaker 4: really hard to be your friend, man.
Speaker 3: You said you this what me?
Speaker 4: Donkey?
Speaker 2: Don't Joe's great? Bostic?
Speaker 3: Why you dunking? Good? Why you dunk? Okay?
Speaker 4: How do you like them donuts? I'm so sorry I
Speaker 4: had to see it, but I forgive you.
Speaker 3: Lay us on the track?
Speaker 4: Are we gonna be on the album? We talked about this,
Speaker 4: Let's go. You're blinded by them?
Speaker 3: Pen strikes it up? There goes babe, Ruth. Tom, you
Speaker 3: can stay.
Speaker 4: You remember what I told you. I'd do anything for you.
Speaker 4: This is anything. So they're naming a drink after us. Phenomenal.
Speaker 4: It's time to have some fun to talk about super
Speaker 4: Bowl ads. It joining us right now. It's Scott Barredell,
Speaker 4: who knows all about this stuff. Scott, thanks for joining us.
Speaker 4: What'd you think of the Duncan's commercial with Affleck. I
Speaker 4: thought they were.
Speaker 3: Brilliant, funny, funny. I mean it's great stuff. It's That's
Speaker 3: one of the best things about Super Bowl ads is
Speaker 3: so many of them are so funny because look, it's
Speaker 3: seven million dollars for a thirty seconds, so you could
Speaker 3: probably invest in making it funny.
Speaker 4: Well you should. I mean it has to be entertaining,
Speaker 4: there's no doubt about it. And we all understand that
Speaker 4: there are people that have watched the game now just
Speaker 4: to see the ads, And is that one of the
Speaker 4: reasons why they're changing the target, if you will, where
Speaker 4: they want to go healthier and maybe broader base. So
Speaker 4: it's not specified for the sports fan per se, where
Speaker 4: it's it's a broader spectrum of products and a broader
Speaker 4: spectrum of an entertainment angle.
Speaker 2: Yeah.
Speaker 3: Absolutely, I mean the Super Bowl it is just one
Speaker 3: of the very few events in this country that everyone
Speaker 3: still rallies around. I mean everyone's all in their own
Speaker 3: little uh cubby holes and going down you know, their
Speaker 3: own you know, fragmented media and podcasts. This is one
Speaker 3: thing we all come together for and you know, it's
Speaker 3: increasingly women are among the viewers. We had forty seven
Speaker 3: percent of the audience was women last year. That was
Speaker 3: the highest ever.
Speaker 4: Women love football. My wife loves football. I mean women
Speaker 4: love football.
Speaker 3: Well, they're increasingly the ones who are watching it. It's
Speaker 3: it's predicted it won't be long before over half the
Speaker 3: audience will be women.
Speaker 4: Yeah. No, I get it because I joke with my wife.
Speaker 4: I'll say she loves to watch football and hockey. I go,
Speaker 4: that's because you like to watch men beat the crap
Speaker 4: out of each other. You're sick. You have some sort
Speaker 4: of fantasy going on here that that's what you want
Speaker 4: to see. What about the Taylor Swift impact? Does that
Speaker 4: have any impact on women watching the game?
Speaker 3: Yes, absolutely, I'm just anecdotally. I know that women in
Speaker 3: my life, my seventeen year old daughter and my wife,
Speaker 3: they're certainly more. They know, they know who Travis Kelsey
Speaker 3: is and they didn't before. It helps that the Chiefs
Speaker 3: are going to the Super Bowl every year and she's there.
Speaker 3: But I was always going to say in terms of
Speaker 3: younger people, you mentioned a lot of ads this year
Speaker 3: are about you know, helped and health related ads, which
Speaker 3: has not been so much the case in the past,
Speaker 3: and it's it's also tied in addition to more women viewers,
Speaker 3: more you know, younger viewers, say millennials generation Z being
Speaker 3: more interested in health. Things like products that are non
Speaker 3: alcoholic beverages, for example, are our thing this year in
Speaker 3: ads when they hadn't been in the past. Things like
Speaker 3: ads about obesti and about breast cancer and other issues
Speaker 3: that you really hadn't seen as much in the past
Speaker 3: have been a really coming to the forefront this year.
Speaker 4: Well, is that a pr move by the companies that
Speaker 4: own these products, because we all know that there are
Speaker 4: these are conglomerates that can own a number of different
Speaker 4: divisions and so forth. But when I read you know
Speaker 4: your summary here about ads of people being healthier, it
Speaker 4: reminded me of the McDLT. Do you remember the mcdltes.
Speaker 3: Yeah, I remember, And.
Speaker 4: For those of you that don't, the McDLT was put
Speaker 4: out by McDonald's where it was a styrofoam thing and
Speaker 4: on one say, you had two styrofoam cops or containers
Speaker 4: bridge together. On one side was the burger and the cheese,
Speaker 4: and on the other side was a fresh tomato. And
Speaker 4: fresh lettuce, and then it was supposed to be healthier,
Speaker 4: I guess because the lettuce and the tomatoes were not
Speaker 4: fried and then you put it on the burger and
Speaker 4: you had to mc dlt. Well, the McDLT didn't last.
Speaker 4: I think they probably sow more mc ribs than mcdlts.
Speaker 4: So are people really eating healthier or is this an
Speaker 4: image campaign?
Speaker 3: Well, just in terms of the ole beastie rates, they
Speaker 3: did go down in this country for the first time
Speaker 3: in a decade this past year, although part of that
Speaker 3: is because of part of that is zimbic and some
Speaker 3: of those drugs. But there is a lot of data
Speaker 3: that shows that younger people are more concerned about their
Speaker 3: health than older generations than say Gen X, which is
Speaker 3: my generation, so so that that they're appealing to that.
Speaker 3: But you're absolutely right. These are large I mean, the
Speaker 3: company that's doing the breast cancer awareness ad is no artists, they're.
Speaker 4: Huge Dove Dove.
Speaker 3: Dove is doing a buy Body confidence of body positivity ad.
Speaker 3: Uh So, so yeah, a lot of these are very
Speaker 3: big companies. And look, it's capitalism, right, They're gonna they're
Speaker 3: gonna put it, They're gonna put it all out there.
Speaker 4: Yeah, I mean, and as long as it's entertaining, nobody cares.
Speaker 4: But they're not. It's not call to action. Whereas, for example,
Speaker 4: like the Budweiser ads, right, you know, whether it's what's
Speaker 4: up or I love the Bud light frogs, but I
Speaker 4: mean it's that it's I want you to go buy
Speaker 4: a case of Bud at halftime, right or whatever. Or
Speaker 4: McDonald's I want you to get a big mac or
Speaker 4: But but now when you talk about the breast cancer
Speaker 4: awareness for the artist, it's it's more image. I don't
Speaker 4: know if they want to if it has to do
Speaker 4: with the price of their stock. I mean, it's just
Speaker 4: a different it's just a different thing. And also, though
Speaker 4: I will say this because I do have young people
Speaker 4: living in my house, people want to be healthier, which
Speaker 4: is very important and I applaud it. But the social
Speaker 4: media and the body image has been an issue, and
Speaker 4: that's also one of the reasons why people want to
Speaker 4: be healthier. I mean, you know kids, Yes, they're eating
Speaker 4: better and that's great, but they also want to be thinner,
Speaker 4: which is an issue.
Speaker 3: Right. Well, you're you're absolutely right. The what social media does,
Speaker 3: particularly for for teenage girls younger women. It can be
Speaker 3: really tough. But you're right. In general, if you think
Speaker 3: about the kind of investment that brands have to make,
Speaker 3: you see a lot of ads that are really not
Speaker 3: about how many widgets can I sell, but they're about
Speaker 3: about about pr They're about I want to I want
Speaker 3: to project this brand image that is going to in
Speaker 3: the case of Navartes, maybe protect me from you know,
Speaker 3: protect my reputation from people that don't like me for
Speaker 3: being a big drug company and things like that.
Speaker 4: We're going to take a break here, but I do
Speaker 4: want to get into some specific ads coming up, and
Speaker 4: I do have some more questions about the methodology here.
Speaker 4: We are talking to Super Bowl ads and what you
Speaker 4: will be seeing on Sunday when, well, when the Chiefs
Speaker 4: take on the Birds, the Birds from Philadelphia. Scott Barradella
Speaker 4: is our guest. We'll have more for this on WBZ.
Speaker 1: Now back to Dan ray Mine from the Window World
Speaker 1: Night Side Studios on WBZ News Radio.
Speaker 4: Scott Baradez with us talking Super Bowl commercials here on
Speaker 4: wbz's Night Side. Okay, let's get into some specifics here.
Speaker 4: I'm gonna I don't know if you remember the nineteen
Speaker 4: ninety nine ad Monster dot Com When I grow up?
Speaker 4: Do you remember that?
Speaker 3: I know I don't.
Speaker 4: Well, I'm going to explain it to you Monster dot
Speaker 4: Com here in mass So the Monster dot comad and
Speaker 4: I worked when one of the creative directors on another campaign,
Speaker 4: Michael E. Kelly, was in this ad. He was in
Speaker 4: it for like three seconds. He's on Lioness, he was
Speaker 4: in that series with Space. He's a great actor. So
Speaker 4: it got killed during the super Bowl. People hated it.
Speaker 4: It get crushed. So these guys, these ad guys, go
Speaker 4: in and they think they're gonna absolutely get destroyed by
Speaker 4: the people a monster and they loved it. For whatever reason,
Speaker 4: the company loved it. The response was great, the response
Speaker 4: by the by the it worked. I mean people were
Speaker 4: going to Monster dot com. It was a success. Even
Speaker 4: though the critics hated it. Right, they considered the ad
Speaker 4: to be successful. So can it get confusing when we
Speaker 4: determined always in a funny ad? Well, okay, but did
Speaker 4: it work?
Speaker 3: Yeah, that's absolutely true. You know. It's just like you know,
Speaker 3: those annoying songs that you can't get out of your head,
Speaker 3: or the fact that you know, you go on rotten
Speaker 3: Tomatoes and you'll see that the critics hate a movie,
Speaker 3: but the audience loves it. It's it's not uncommon. And
Speaker 3: what ultimately matters is not what all the ad critics think,
Speaker 3: but but what people think and and and how it
Speaker 3: affects brand recognition, brand recall and ultimately buying products. That's
Speaker 3: what it's all about.
Speaker 4: Yeah, I had to sorry to put you on the spot,
Speaker 4: but I just thought of that off the top of
Speaker 4: my head, and I wanted to make that point that
Speaker 4: there are really two goals here. Because my buddy, who
Speaker 4: was the ad execs sat he said, I thought I
Speaker 4: was going to get fired. He walked in. We got
Speaker 4: a standing ovation. He goes, just the craziest sake. You know.
Speaker 4: But when you talk about, you know, ads and jingles,
Speaker 4: I still from college. I remember this air salon in Brewer, Maine,
Speaker 4: Bonnie and Clyde, don't you wait? Called nine seven nine
Speaker 4: seven o seven eight, And that was like a hundred
Speaker 4: years ago, my friend. So it does work. Let's get
Speaker 4: to a rob can we can we play cut twenty five? Uh?
Speaker 4: If you can with this, here we go. Let it roll.
Speaker 4: Betty White and the Snickers.
Speaker 1: Mike, what's your deal?
Speaker 3: Man?
Speaker 1: Come on?
Speaker 4: Man, you've been riding me all day. You're playing like
Speaker 4: Betty White out there.
Speaker 1: That's how what your girlfriend says, babys.
Speaker 4: Better Now that add was hilarious. You're not you when
Speaker 4: you're hungry. Snickers satisfies. Oh yeah, I forgot I stepped
Speaker 4: on a vagoda. Does that add sell more Snickers?
Speaker 3: Oh? I think absolutely. Guess people talk to me not
Speaker 3: and it gets people reminding them of of of a
Speaker 3: Snickers bar, because we all know about Snickers, but sometimes
Speaker 3: you know, it's there's a lot of a lot of
Speaker 3: choices at the candy store, and sometimes it's a it's
Speaker 3: a good reminder.
Speaker 4: So what are your some of your favorites?
Speaker 3: Well, I think you're right. I thought the the the
Speaker 3: duncan Ad. I think been athletic returning this year is
Speaker 3: going to be fun. I think for this year. There's
Speaker 3: a company called weather Tech that does car accessories and
Speaker 3: they have kind of a well it's a fun almost
Speaker 3: like a Thelma and These concept which has four women
Speaker 3: in their seventies going on this road trip in a
Speaker 3: sixties you know, Lincoln Continental convertible. That looks like some
Speaker 3: fun ads. And just think about these kind of ads
Speaker 3: compared to what I thought was a monster. When you
Speaker 3: mentioned monsters, I remember those old Superman those go daddy,
Speaker 3: super ash. Yeah, this feature the very well endowed woman.
Speaker 3: They don't. That's that's the kind of ed you're not
Speaker 3: going to be seeing this year.
Speaker 4: Well yeah, and go daddy. Everybody thought it was a
Speaker 4: porn site. And when I went to it, Oh wait
Speaker 4: a minute, I'm gonna they're gonna help me build a
Speaker 4: resume or find a job or no, develop a website.
Speaker 4: That was it. I was. They thought it was a
Speaker 4: porn site and then they said, oh wait waiter. They
Speaker 4: were severely disappointed.
Speaker 3: I think, yeah, but you know, they used that approach
Speaker 3: for several years and so it must have must have
Speaker 3: helped them. But at a certain point, uh, that that
Speaker 3: kind of advertising, Uh, this began to hurt people. It's
Speaker 3: something to do with how the audience has changed to
Speaker 3: over time.
Speaker 4: This star power matter, because I remember, like my I
Speaker 4: remember Michael Richards, did I think a diet pepsi ad?
Speaker 4: Ray Charles? My favorite was the You Got the Right
Speaker 4: One baby with the with a pepsi ad? That was
Speaker 4: that was phenomenal. Do star power matter? Do you have
Speaker 4: to have a Betty White? Do you have to have
Speaker 4: a Ben Affleck in there for it to be impactful.
Speaker 3: Well, I think it makes it a lot easier. You
Speaker 3: have to have a very creative concept otherwise, like just
Speaker 3: this year, Meg Ryan, Billy Crystal, Snia Twain, Chris Hims
Speaker 3: or Chris pat h William The Poe, Matthew McConaughey, uh,
Speaker 3: Davis Harden, take your pick. There's there's so many celebrities
Speaker 3: that are going to be in Super Bowl ads this year.
Speaker 3: A lot of people are are really talking about Meg
Speaker 3: Ryan and Billy Crystal recreating their their their the stake
Speaker 3: orgasm scene and from when Harry met Sally. Yeah, that's
Speaker 3: a Hellman's commercial this year.
Speaker 4: Yeah, I mean well that I mean that is classic.
Speaker 2: That is Yeah.
Speaker 4: I love the what was the Budwiser ad with the
Speaker 4: horses and then I don't know if you remember this,
Speaker 4: the Budwise with a the horses are playing football, the
Speaker 4: ranchers are watching the horses play football, and then they
Speaker 4: line up to kick. The horse lines up to kick,
Speaker 4: and one rancher says to the because man, I thought
Speaker 4: they'd go for two.
Speaker 3: Well, there won't be there won't be a bud Light
Speaker 3: commercial this year. That's one thing that changed, there's no.
Speaker 4: Question they's What did you think of the bud Light
Speaker 4: slap commercial from seven Do you remember that?
Speaker 3: No? Tell me about it?
Speaker 4: Oh no. They basically just slapped slapped people across the
Speaker 4: face instead of in the fist pump. They just whack
Speaker 4: one guy slapped them across the face and they good
Speaker 4: to the whole day. I didn't think it was one
Speaker 4: of the best ones. I still love the What's Up
Speaker 4: in the Frog one? To me, those were the best
Speaker 4: ones for bud I think personally. Now, seven million dollars,
Speaker 4: did you say for thirty seconds or sixty seconds thirty?
Speaker 4: Is it worth it?
Speaker 3: Well? Uh, it really depends it can be. You've got
Speaker 3: to think in terms of a total marketing budget and
Speaker 3: what's what portion of it are you spending on that?
Speaker 3: You know famously, you know, back when in the late
Speaker 3: nineties when the dot COM's all started booming, you had
Speaker 3: all of these pets dot com, all these kind of
Speaker 3: dot coms that had their you know, venture cap of money.
Speaker 3: They blew it all on Super Bowl ads and half
Speaker 3: of those companies weren't around in two years that that
Speaker 3: spent all their money on it. Because I think in
Speaker 3: some cases it's an ego thing. But for an established brand,
Speaker 3: for a Novartis or a lot of these companies that
Speaker 3: are giant, you know, seven million dollars is not a
Speaker 3: huge investment. It's not like you're putting all your marketing
Speaker 3: dollars down on this. So I think a scale has
Speaker 3: a lot to do with it, whether in terms of
Speaker 3: whether it makes sense or well.
Speaker 4: I mean, for budwise, it's a drop in the bucket.
Speaker 4: I mean, that's not an issue. How do they measure it?
Speaker 4: Is there a way to measure this?
Speaker 3: Yeah, I mean there's all kinds of ways to measure certainly,
Speaker 3: you these days, with everything being digital, you can look
Speaker 3: at how much it's talked about on social media. You
Speaker 3: can look at visits to your brand's website, you can
Speaker 3: look at sentiments. You can measure, you know, whether it's
Speaker 3: looking at how people are responding to it on social media,
Speaker 3: and then of course, ultimately you want to see impact
Speaker 3: in terms of sales. Is it is it moving the needle? So,
Speaker 3: especially in today's world where so much of what we're
Speaker 3: doing is happening online and it can all be tracked
Speaker 3: and measured. You know, believe me, these brands if they're
Speaker 3: going to invest that kind of money in an AD,
Speaker 3: they're going to also invest in in checking on the
Speaker 3: effectiveness afterwards.
Speaker 4: Is there a feeling that you can't be left out though?
Speaker 3: I mean in terms of an ADO if I'm.
Speaker 4: Right, like say, if I'm excuse me, like man, I
Speaker 4: really like to cut costs, but I still need to
Speaker 4: seven million. That's a lot of dough still have to
Speaker 4: be in the super Bowl. I don't want to be
Speaker 4: left out. I mean, even if they don't get the
Speaker 4: return on the sales, like obviously people are buying beer.
Speaker 4: Maybe it's a bad example, but say Paramount plus right
Speaker 4: they want to add do they have a feeling in
Speaker 4: order to be to compete with Netflix, to compete with HBO,
Speaker 4: or to compete with Amazon Prime, who sells everything from
Speaker 4: soap to movies. They may not see the return on investment,
Speaker 4: but they have to be at the party to show
Speaker 4: that they're playing with the big people.
Speaker 3: I think there's an element of that. And you know,
Speaker 3: we mentioned like bud Light that had the big controversy.
Speaker 3: They're part of the Anteiser Busch family of beers and
Speaker 3: they're not advertising, but their Michelo Ultra is you know,
Speaker 3: which has kind of taken over the mantle of their
Speaker 3: top selling beer. And by the way, it's one of
Speaker 3: the reasons as popular is because it advertises low car
Speaker 3: meaning healthier. So I think they're they're they're there. There's
Speaker 3: certainly felt like, hey, we need to advertise, you know,
Speaker 3: one of our products and they just changed out. You know,
Speaker 3: this is the one that we that we want to
Speaker 3: put in front of people as the number one gear
Speaker 3: for us now. So I think there's there, there's that
Speaker 3: kind of symbolic element for brands and certainly competitiveness among
Speaker 3: brands in industries like that.
Speaker 4: I don't drink. I have not consumed alcohol now for
Speaker 4: god thirty years. Oh wow, yeah yeah, yeah, yeah, pretty
Speaker 4: close to it. But I gotta tell you, when I
Speaker 4: see a michelob ultra ad, I'm like, what's the point?
Speaker 4: I might as well drink water. I'm sorry, I mean,
Speaker 4: I'm like, why why? I I don't now. Is there
Speaker 4: any data that shows people will stick and watch the
Speaker 4: game because of the commercials if the game's a.
Speaker 3: Blowout, Yes, I think there there's definitely certainly at least
Speaker 3: through halftime. If it's a bad game, you'll have a
Speaker 3: lot of people at banning it after halftime because there's
Speaker 3: the assumption that the best ads appear in the first half.
Speaker 3: People stay for the halftime show even if the game
Speaker 3: is not good. And usually you can't tell the game
Speaker 3: is going to be a bad one until things start
Speaker 3: to deteriorate for for one team or other than the
Speaker 3: second half. But you know, this year, like there's there
Speaker 3: are obviously people enthusiastic about the Super Bowl, but a
Speaker 3: lot of people are like, oh, the Chiefs again and
Speaker 3: Philadelphia again, and so it's.
Speaker 4: Gonna be a good game. I mean, you know, no, no,
Speaker 4: it's going to be a good game. No, it should
Speaker 4: be a good game. Does it cost less? I said
Speaker 4: seven million across the board. Whether you're go in the
Speaker 4: first half or second.
Speaker 3: Half, that's a good question. I think placement does does
Speaker 3: affect things. And the exact difference is I can't speak
Speaker 3: to but certainly they know when people are watching are
Speaker 3: most likely to be watching the game, and those are
Speaker 3: the premiere spots.
Speaker 4: Have your at well, listen, Scott, enjoy the game. I
Speaker 4: assume you'll be watching.
Speaker 3: I'll be well, I'll actually be a plane on a
Speaker 3: plane at that time. But you know, I'm a very
Speaker 3: sad Dolphins fan, which is probably like I guess this
Speaker 3: year being a New England fan, but uh, you know,
Speaker 3: I'll probably get the tail end of it.
Speaker 4: I don't ever compare the Dolphins to the Patriots.
Speaker 3: Please, can I compare the seventies Dolphins to the picture?
Speaker 3: Give me something?
Speaker 4: You had a good run, my friend. You still got
Speaker 4: the undefeated season fifty years ago.
Speaker 3: Yeah, oh I got let me have that. That's all
Speaker 3: I got.
Speaker 4: All right, Scott, I appreciate you coming on and best
Speaker 4: of luck. Thank you king talking about the Super Bowl
Speaker 4: at Scott Barredell. We got about thirty minutes ago here
Speaker 4: on Nightside on WBZ, and I haven't done a lot
Speaker 4: of sport. Well, I did a little bit on the Celtics.
Speaker 4: I'm gonna talk about the Chiefs and the Bards coming
Speaker 4: up next on WBC.
Speaker 1: You're on Nightside with Dan Ray on WBZ Boston's news radio.
Speaker 4: Gary Tank. We're finishing things out for day tonight here
Speaker 4: on WBC. Been a very exciting evening. You never know
Speaker 4: what you're gonna get here on WBC's Night Side. Then
Speaker 4: do a little Super Bowl stuff. It is. It is
Speaker 4: interesting how seven million dollars for a Super Bowl ad
Speaker 4: that's crazy. Obviously it must work and you want a
Speaker 4: close game. And speaking of the game, I'm picking the Birds.
Speaker 4: I'm picking the Eagles. And it really has nothing to
Speaker 4: do with being a Patriot fan and having covered the Patriots,
Speaker 4: and I don't want a three pede and Boba. I
Speaker 4: don't care about that stuff. The thing about leaving the
Speaker 4: sports media is you become happier. When you're in the
Speaker 4: Boston sports media, You're always looking for the negative because
Speaker 4: that's what people want to talk about. I've had people
Speaker 4: come up to me and say, well, you know, why
Speaker 4: don't you talk about the good stuff. Nobody wants to
Speaker 4: talk about the positive stuff. Everybody wants to bitch and
Speaker 4: moan about the lack of a running game, or the
Speaker 4: bullpen isn't good, or the Red Sox don't spend money,
Speaker 4: or the Celtics are apathetic and you know they don't
Speaker 4: have the fire in them that they had last year,
Speaker 4: or Belichick left us high and dry. Nobody wants to
Speaker 4: hear the good stuff. Does not work, does not compute,
Speaker 4: does not translate for ratings. So every time you go
Speaker 4: on TV in Boston or radio to talk sports, you
Speaker 4: have to bring the negative, and I haven't had to
Speaker 4: do that and it has been wonderful. So I sit
Speaker 4: back and I enjoyed the game, and when the game's over,
Speaker 4: I don't really give it another thought. So I don't
Speaker 4: hate the Chiefs. I like the Chiefs. Kelsey. I don't
Speaker 4: like it when Travis Kelcey gets behind a mic and goes, boh,
Speaker 4: you don't be come on. And I hope he and
Speaker 4: Taylor Swift get married and have a ton of kids.
Speaker 4: God bless you. I love his brother though. Of his
Speaker 4: brother former Eagles center, he is all hilarious, and maybe
Speaker 4: Travis is too. It's just I've never really heard him
Speaker 4: say anything other than so, how can you not like
Speaker 4: Mahomes like?
Speaker 3: Now?
Speaker 4: People, this is the part I'm sick of them, So
Speaker 4: I hate him really really Now, if you're a Jets fan,
Speaker 4: or if you're a Dolphins fan or a Pittsburgh fan
Speaker 4: and you hated Tom Brady, I get that because he's
Speaker 4: your nemesis. Or if you're a Patriot fan and you
Speaker 4: don't like Eli Manning, I get that. But I got
Speaker 4: nothing against Patrick Mahomes. Why. He's a nice kid, He's
Speaker 4: a hell of a quarterback. What's not to like, well,
Speaker 4: you gotta hate him because you could win a third.
Speaker 4: That is just so stupid. I don't understand it. But
Speaker 4: from what I've seen with Kansas City this year, the
Speaker 4: Bills could have won. If the Bills had to kill
Speaker 4: her instinct, they could have won. But they didn't. They
Speaker 4: let Kansas City up off the mat. If Kansas City
Speaker 4: has a couple of they have a couple of series
Speaker 4: where they have to punt or three and hour, you've
Speaker 4: got to score. You have to take advantage of their mistakes.
Speaker 4: I don't think the Chiefs are as good as they
Speaker 4: have been in the past. I don't. I think they're opportunistic.
Speaker 4: I think they're smart. I do think they benefit from
Speaker 4: some calls. But you know what everybody does when you're good.
Speaker 4: You're telling me Brady and the Patriots didn't get some calls.
Speaker 4: Of course, the Steelers when they won four Super Bowls,
Speaker 4: did they get calls? Yes, the Dallas did, the Niners, Yes,
Speaker 4: did the Bulls in the NBA?
Speaker 3: Yes?
Speaker 4: Did the Lakers? Okay, so stop your bitching and moaning.
Speaker 4: So the Chiefs have got some calls, comes and winning
Speaker 4: a couple of Super Bowls in a row. Something about
Speaker 4: the Eagles though, and the quarterback. I think the Eagles
Speaker 4: can take the Chiefs this year. And I wasn't proud
Speaker 4: of it. Well, yes I was. But back when the
Speaker 4: Patriots played the Eagles and Brady threw for like five
Speaker 4: hundred and forty one yards. Oh that when Belichick decided
Speaker 4: to bench Malcolm Butler. Stupid move, so stupid, so dumb,
Speaker 4: the dumb, dumb, dumb, and it was personal. Yeah, that's
Speaker 4: that's the part that always disappointed me about that. And
Speaker 4: then the only mistake Brady had way he got sacked
Speaker 4: at the end of the game and they lost. I
Speaker 4: picked the Eagles that year. I picked the Birds. I
Speaker 4: picked the Birds.
Speaker 3: You know.
Speaker 4: I got the same feeling this year. I don't think
Speaker 4: they're afraid of the Chiefs. I don't. I think the
Speaker 4: Chiefs have They're ready to take a if somebody's ready
Speaker 4: to punch on them in the mouth, I think they're
Speaker 4: ready to go. Anyways, let's talk to Steven Framingham. Steve, Steve,
Speaker 4: what's going on?
Speaker 2: But good to talk to you, Gary, refreshing to talk
Speaker 2: super Bowl instead of politics. Right, Yes, I am excited
Speaker 2: to watch a good Super Bowl and people around here
Speaker 2: have Chiefs fatigue, and they also don't want the Chiefs
Speaker 2: because then it would threaten the Patriots dynasty.
Speaker 4: Do you believe that?
Speaker 2: Yes? I do, I don't care. I like Mahomes too.
Speaker 4: No, I think you're right, but I'm sorry, But do
Speaker 4: you feel because I don't feel if the Chiefs went
Speaker 4: three in a row, they're threatening the Patriot dynasty. I
Speaker 4: don't believe that yet, not yet.
Speaker 2: But Mahomes is a kid still, he's young. He could
Speaker 2: and the thing about him too is his stats aren't
Speaker 2: maybe as good as some of the other quarterbacks, but
Speaker 2: he always wins no matter what. It's unbelievable, but I
Speaker 2: think that the X factor in this game. I don't
Speaker 2: think in my lifetime I've ever seen a running back
Speaker 2: play so good as Saquon Barkley is right now. He's incredible. Yep,
Speaker 2: Like you know, fifty sixty yard runs every week. And
Speaker 2: that's the difference because they were a good team a
Speaker 2: couple of years ago and then they got him. The
Speaker 2: other thing that I think is kind of funny is
Speaker 2: like I've never really liked the New York Giants, and
Speaker 2: between the quarterback choking and having to trade Barkley like
Speaker 2: they're reeling right now. So it's like, good for him.
Speaker 2: He's a good story because he's from Philadelphia, came back home,
Speaker 2: and I think if they were to win, that would
Speaker 2: be great.
Speaker 3: Well.
Speaker 4: I also think that it proves that the running game
Speaker 4: is not dead. That Yeah, I've always said this about
Speaker 4: sports runs or fads or whatever is. It's whatever whatever
Speaker 4: player is hot at that time. So it's a passing league.
Speaker 4: It's a passing league. It's a passing league, and the
Speaker 4: rules are set up that way, and you got to
Speaker 4: throw the ball and you gotta have the wide receivers
Speaker 4: and until you get a Barkley, you know what I mean,
Speaker 4: you know, and then my boy Foulger and he's probably
Speaker 4: not completely wrong, but you know, I listened to Mike
Speaker 4: and Tonyo. They always say, you're running backs are a
Speaker 4: diamond dozen you can replace them, Yeah, but not until
Speaker 4: you you can. That's that's not the case here. You know,
Speaker 4: that is not the case here. So I agree with you,
Speaker 4: and I'm glad it's balanced. I want to run a game.
Speaker 4: I want something balance.
Speaker 2: Yeah, And I think the other dynamic that's really like granted,
Speaker 2: the Commanders got absolutely crushed against the Eagles, right, but
Speaker 2: it was really fun to watch Jaden Daniels a rookie,
Speaker 2: and you have this now trend of Jadan Daniels, Lamar Jackson,
Speaker 2: Josh Allen. You have these running quarterbacks that never used
Speaker 2: to happen, like you know, five, ten, twenty years ago,
Speaker 2: they'd always just pass pass pass, and it just makes
Speaker 2: it for a really entertaining game. Takes Mahomes could do
Speaker 2: that a little bit and definitely like the the the
Speaker 2: tush push whatever they call it Philadelphia, right, but it's
Speaker 2: it's good. It's gonna be if. I'm looking forward to it.
Speaker 2: And the other great thing with the Super Bowls, you
Speaker 2: don't even want to get up to miss the ads,
Speaker 2: so it'll be fun.
Speaker 4: Are you picking the birds?
Speaker 2: I can't pick against the Chiefs.
Speaker 4: Yeah, I'm going I'm picking the birds. I got a notion. Uh.
Speaker 4: But but I love Mahomes because Mahomes reminds me of Brady.
Speaker 4: Oh my god, him. I gotta get crap for this.
Speaker 4: He reminds me of Brady now with his poise, you know,
Speaker 4: like Brady always fell. I mean, obviously it was never
Speaker 4: over you know, it was never over, right, But and
Speaker 4: I love the guy from Buffalo Allen. I mean what
Speaker 4: a stud.
Speaker 3: Yeah, it was.
Speaker 2: It was tough to see that. And I like to
Speaker 2: compare errors, right or teams. And I watched the pass
Speaker 2: to Kincaid and it's like it was on his fingertips
Speaker 2: and if he caught it, it would have been a
Speaker 2: position to you know, to win it or tie it.
Speaker 2: It reminded me, I guess the Super Bowl that the
Speaker 2: Patriots lost to the Giants where grond Cat hit his fingertips.
Speaker 2: That was the game, I think where the receivers for
Speaker 2: the Giants caught it off his helmet. So it's just
Speaker 2: you never know what can happen, so it should.
Speaker 4: Be good Steve, Thanks for the call, Buddy, good good
Speaker 4: talking spot. Okay, we'll see you later. Yes, good to
Speaker 4: talk sports and get rid of the politics. Final word
Speaker 4: coming up next to night, said on WBC Now back.
Speaker 1: To Dan Ray live from the Window World night Side
Speaker 1: Studios on WBZ News Radio.
Speaker 4: Okay, coming up tomorrow night here on WBC, Todd Fernard
Speaker 4: of Fernard Properties is going to join us at nine o'clock.
Speaker 4: What do businesses need to do to get people back
Speaker 4: in the stores? And I thought about this. I was
Speaker 4: with my wife. She wanted to actually go try on
Speaker 4: a pair of shoes. But you can do so much
Speaker 4: obviously with Amazon and online you don't have to leave
Speaker 4: your house, but there are still some things you need
Speaker 4: to go to the mall for. Or isn't it fun
Speaker 4: to actually go out and feel a shirt or try
Speaker 4: on a piece of clothing or but heck, now, look
Speaker 4: you can go to the Natick mall and what is it?
Speaker 4: The oh god, you can tell what I get late
Speaker 4: a night. I forget what the hell I'm talking about.
Speaker 4: Basically the old people tennis. You can do all kinds
Speaker 4: of things into them all now. But anyways, what you what?
Speaker 4: What what retailers need to do to get people back
Speaker 4: in the stores, because I think I do like to
Speaker 4: get out of the house, but you got to give
Speaker 4: people a reason. Tori Champagne, he'll join us from ESPN
Speaker 4: talking about the top five football films of all time.
Speaker 4: Friday Night Lights has to be number one, man number one,
Speaker 4: and I'm thinking, uh, the first longest yard Brian's song,
Speaker 4: that's really sad. That's a sad one Varsity Blues. Hey,
Speaker 4: John Boy, you know James Vanderbeek, wild Cats, Goldie Hawn.
Speaker 4: Now there is the second version of the Longest Yard,
Speaker 4: which Sandler did. It's no Bobby Bouche, I mean water Boy.
Speaker 4: That to me, that's classic. That is a classic. I
Speaker 4: would put that ahead of the Happy Madison versus version
Speaker 4: of The Longest Yard, even though Tracy Morgan is really
Speaker 4: really funny, really funny in that movie. But you know,
Speaker 4: it's fine, dude. Can I are there as many football
Speaker 4: movies it's like baseball movies? Or I mean, is there
Speaker 4: a Hoosiah's version? I guess it would be Friday Night Lights.
Speaker 4: Friday Night Lights is just a phenomenal film. And generally
Speaker 4: films don't quality films don't generate great TV series, and
Speaker 4: that did with a different head coach. Connie Brenton, of course,
Speaker 4: played the wife played the coach's wife in the Working
Speaker 4: in the School System. She was great. I can't imagine
Speaker 4: anybody else in that role but her. Billy Bob Thornton
Speaker 4: played in the film but didn't play it in the series.
Speaker 4: And the series was great. My wife loved the series.
Speaker 4: My kids have watched it like twice. It was Friday
Speaker 4: Night Lights. That's I don't think that's happened withou any
Speaker 4: other sports movie. I think they tried to do. They
Speaker 4: try to do something with a Paul Newman flick and
Speaker 4: the Handsome Brothers slap Shot. They might they might have
Speaker 4: tried to do a series on slap Shot. There's no
Speaker 4: way you could take slap Shot and make it a
Speaker 4: television series. I mean, if you put it on HBO, now,
Speaker 4: now you've got a chance. But I mean the reason
Speaker 4: that that movie was funny was because the lines like
Speaker 4: hand or hand your wife. I'll just stand that right there.
Speaker 4: Don't want to get fired, don't even fined, but you
Speaker 4: could certainly say it's streaming right. Maybe they might have
Speaker 4: tried to do a Mighty Ducks thing, but Friday night
Speaker 4: lights days are confused? Is that a football movie? Ah?
Speaker 4: I don't know. All right, all right, all right, all right,
Speaker 4: all right, all right. So anyways, been a great show tonight,
Speaker 4: Rob Brooks doing a phenomenal job on the other side
Speaker 4: of the glass, Marita LaRosa lining thing up and lining
Speaker 4: everything up for me so I can line it up
Speaker 4: and knock it down. But just a recap what we
Speaker 4: talked about tonight. And I do want to tell you
Speaker 4: about this April second check out. The Parma Deer Foundation
Speaker 4: is doing a having will Reeves commit and speak the
Speaker 4: son of Christopher Reeves about grief and it's it's going
Speaker 4: to be really good. It's going to be at Regi's
Speaker 4: College in Weston, so check that our tickets are available.
Speaker 4: A meet and greet is also available with Will Reeves,
Speaker 4: who is part of a documentary about this and dealing
Speaker 4: with grief loss both of his parents. Of course, you
Speaker 4: know that's it's so crazy, Like Christopher Reeves when he
Speaker 4: suffered the injury in which he was crippled from paralyzed. Now,
Speaker 4: this kid, Will was three years old and Christopher Reeves
Speaker 4: was Superman. I mean to me, I mean, I don't
Speaker 4: even know the other guy's name, but Reeves it still is.
Speaker 4: We'll always be Superman. But this kid doesn't really know him.
Speaker 4: He just knew him when he was in a wheelchair
Speaker 4: with a breathing tube, and he will talk about that
Speaker 4: and in it's I don't want to say fashionable, that
Speaker 4: may not be the right word, but a lot of
Speaker 4: celebrities are talking about grief. Andrew Garfield talked about it
Speaker 4: in an interview about losing his mother. Anderson Cooper has
Speaker 4: a podcast multiple seasons talking about grief. So that's going
Speaker 4: to be happening on Wednesday, April second, the Parmiteer Foundation.
Speaker 4: You can also check them out online if you need
Speaker 4: as well. They're doing some great stuff helping people deal
Speaker 4: with grief, helping college students deal with grief young people,
Speaker 4: which I didn't. That kind of surprised me. There's a
Speaker 4: great education on what they're doing. And you can really
Speaker 4: cut your electric bill if you just unplug stuff in
Speaker 4: your house. Unplug your laptop, unplug your when your cell
Speaker 4: phone's not being charged, take it out of the wall.
Speaker 4: Unplug things out of the wall. I'm not talking about
Speaker 4: your TV or things like that, but your portable stuff
Speaker 4: when it's not charging, take it out. So there you
Speaker 4: have it. So again tomorrow night, Todd Fernard joins us
Speaker 4: from Fernard Properties. Also, Jackie Flynn is going to be
Speaker 4: with us at eleven o'clock from Loudermilk. Check out Laurdermilk
Speaker 4: on Netflix. It's freaking hilarious. All right, let's take a
Speaker 4: break for news. See you again tomorrow night at eight o'clock.
Speaker 4: Night's Side here on WBC. Thank you, Robin, Marita, good night.