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Speaker 1: I guess it's just a radio thing. One thought per break.

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Why have only one podcast when there are fifty thousand

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things moving around us all at one time? Why are

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you shoving that into a potato bag? Arrow dot net

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A R R O E dot net, Seventeen unbelievable podcasts

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are waiting for you. Heallo, and good morning everybody. How's

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everybody doing today?

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Speaker 2: It's hey Arrow at Brady, how are you?

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Speaker 1: What you've been up to? Ed?

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Speaker 2: Uh? Well, just fight, fighting, the good fight here in DC,

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trying to figure out if the federal government's going to

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open again.

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Speaker 1: Well, my gut is telling me it's gonna happen soon.

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But I have a why is it? Though? And you're

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probably because you're right there. It just feels like there's

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a bigger fight on the way, that something is going

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to build up today, And to me, that affects the

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little guy, which is us out here on this side

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of the rules.

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Speaker 2: Yeah, I absolutely, I agree. I don't know where the

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middle class comes out in this scenario with the health

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insurance premiums, with all the challenges on the budget and

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the deficit. And I heard President Trump just offered two

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thousand dollars checks to everybody in the country. But we

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have a deficit problem. We have a we have a

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huge hole and we got to fill that. So it's

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going to be an interesting, interesting couple of months.

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Speaker 1: So many people that jump into the trades, which is

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one of the things that you and I want to

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talk about, and that is is that they go into

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it with more of a side hustle approach, and ed,

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how can we change that and make it a career

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and not a side hustle.

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Speaker 2: Well, it's it's quite frankly, it's things like this. We

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need to promote this to young people. We need to

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promote this to parents of young people. We need we

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need to really put a dedicated campaign to to suggest

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how good this opportunity is. I mean, we there's some

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there's a lot of headwinds hitting young people AI entry

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level jobs, college debt, college graduation rates, all things. And

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that's not to diminish the value of college and the

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value of professional licenses like attorneys and doctors and all that,

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but we really need to sell the idea that this is,

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this is an entrepreneurship opportunity. This is the way that

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people cannot only learn a trade at a young age.

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This guy is the limit. I started out as a

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framing carpenter when I was in high school under a

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master carpenter, my master union carpenter, and you know here

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here I was in two thousand and six and I

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built two hundred and fifty homes. Wow. And so over

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over the years we really got to sell that, and

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we got to sell this as an opportunity to control

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your own destiny, not count on other people. And quite frankly,

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these jobs aren't going to a you know, we need

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to train Americans for American jobs. We need to put

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Americans to work. And the industry's got number of headwinds

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as well, that perception immigration is a headwind. So there's

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a lot of opportunity here. We need to sell it.

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We need to get it into the schools, We need

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to get it into the parents as mainstream career paths,

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not alternative career paths.

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Speaker 1: Well, I want to challenge department heads at businesses as well,

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because there's an onslaught of young people that are coming

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from schools that are trying to get their foundations moving

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forward right now. And one of my favorite things to

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do is to sit with them and listen to them.

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What are your goals, what are your ambitions, and then

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we as just regular coworkers and employees can encourage them

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as well.

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Speaker 2: Yeah, so when you're talking to CEOs, you're talking about

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what the future looks like. Is that what you're asking?

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Speaker 1: Well, i'll tell you what. I think it even started

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because you were talking about parents and with schools and

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stuff like that. But I also think it belongs in

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the hands of the co workers as well, inspiring the

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younger generations to I understand where you are. You need

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to learn the disciplines of what it's like to have

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a job and the financial aspects of it. But as

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you build, you know, as you go into your college career,

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you have to be able to take what you're getting

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right now, which seems like a job, but it's okay

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because it is a first step of your beginning.

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Speaker 2: Yeah, that's right, And I think that's peer to peer

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are peer to students. So you know, we in our programs,

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we want people that are in the industry to go

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in and talk about how good this industry can be,

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how successful you can be, how it's limitless. Right, So

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when you talk about mentors and people that are our instructors,

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and I got one hundred and eighty instructors throughout the country.

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They teach, yes, they teach electrical and carpentery, but they're

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also mentoring. They're teaching, they're teaching soft skills of how

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to show up on time and how to be a

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good employee, but also mentoring them on their opportunities. And frankly,

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we have a problem with young people that they don't

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see optimistically. They don't see what the future. There's a

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lot of challenges and we've got to give them hope

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and aspirations to be better. And that you mentioned that

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goes to parents. I mean parents have to start looking

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at reality and saying, you know, I want my kid

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to go to get a degree. Yeah, but what is

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the return on that investment? What are they going to

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have when they come out? And I think when you

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look at somebody going into a twelve week program in

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the trades and learning the trade and getting into an apprenticeship,

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becoming really skilled and then opportunity to open your own

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business and control your own destiny, that's a path we

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have to have people really look at. Yeah.

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Speaker 1: Yeah, one of the things that I've bumped into in

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the trade schools is that as an instructor. It seems

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like three quarters of the students already think they're stars,

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even though they're into welding or they might be into

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home building and stuff. They think their answers are already

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sitting inside their knuckles, and it's like, you haven't gotten

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them bloodied or cut up yet. Let's let's start, you know,

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number one, and let's let's figure out how we're going

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to get you through this so that you don't think

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you're a star right now.

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Speaker 2: Yeah, I think you're right. There's a media gratification in

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young people and that you know, social media, a lot

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of the things that have contributed to that. But the

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immediate gratification, uh, we got we got to get back

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to teaching that it takes hard work to get to

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places right and so when when we when we talk

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to counselors, when we talk to college, uh, entry level,

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when we talk to parents, We've got to again it's

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a realistic approach. It's hard work. This isn't for everybody,

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by the way, the skill trades, it's not for everybody.

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It is now when I say that, I want to

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say it is for women. And we we have four

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percent women in the skilled trades. And that is so underserved.

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We need to Women can do these jobs just as

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well as men in so many cases, and we need

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to make sure that they understand that we're they're aware

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of these opportunities. But it's hard work. Anything is hard work,

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and something worth getting is worth hard work to get there,

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and so I think we have to re educate. We're

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not going to get You're not going to be successful

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playing games all day. You have to I mean, look,

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that's fun and actually we game up. We created opportunities

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for people to learn trades while they're playing games, while

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they're looking at senderlators. That's fun and also rewarding at

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the end of the day. So I think there's real

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opportunity here. But it shows, like yours that we need

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to help socialize this.

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Speaker 1: Please do not move. There's more with Ed Bradley coming

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up next. He is the CEO of the Homebuilders Institute.

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We are back with Ed Bradley. What are you finding

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in your studies about when does somebody start taking it seriously?

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Because I mean, I'm always reminded of even though I've

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been in radio for forty six years, I'll bet you

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my first three to five years was that punk kid

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up in Buildings, Montana, who thought that he was that

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radio god already, and I didn't take it seriously until

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five years. And I see a lot of that in

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the younger generation as well as the twenty five to

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thirty year olds who think, well, you know, I'm in

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between jobs right now, I'm not going to take it

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seriously until I find something. No, take it serious now.

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Speaker 2: Yeah. We actually we would love to be in the

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schools in seventh and eighth grade because that's where you

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start influencing I mean, even the fifth and sixth grade

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building birdhouses or building Doug houses, all those things, it's

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influencing the young people. But seventh and eighth grade you

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can start looking at construction math math in a different way.

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You can start looking at all the physics. And it's

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an interesting stem project. Right The construction industry is as

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much stem as anything else, and so we need to

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start young. But certainly in the high schools need to

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make it more available to students to explore as a

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freshmen or sophomores, and then if they really choose this,

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this opportunity, they're juniors and senior years working as interns.

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Between junior and senior year in the field learning construction

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as an industry. And then you know, so for the

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young people, we need to start them early. Many of

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them should be qualified to go into the trades right

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out of high school two years later making sixty seventy

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thousand dollars as electricians or plumbers. But then when you

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talk about the twenty five thirty year olds and those

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that might be laid off because of AI, that might

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be that might be looking for a career, change, hospitality,

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whatever the case may be, we need to then market

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to them in a different way. This is an entry,

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this is a this is a beginning again, unlimited opportunity.

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But you have skills. You know how to work, you

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know how to show up, you know the discipline of it.

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Now we'll train you on the skills. You just need

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to then perfect them. It's like playing the piano in

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the rage. The more you play the piano, the better

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you get. Right. The more you play games, the better

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you get. And the same thing with carpentry. The more

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more layout you put on a building, the more plumbing

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you do, the better you get. And we've got a

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long way. We got a lot of fifty five year

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olds that are very, very skilled that are retiring out yep,

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and the twenty year old coming in is going to

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take some time to get to that level of productivity.

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But yeah, it's just we need to we need to

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encourage people to invest in this time. It's not immediate gratification,

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but it's a long it's a it's a there's a

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great runway for it.

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Speaker 1: You talk about those people that are retiring out, you're

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absolutely right about that, especially when it comes to what's

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going on beneath the surface of the earth. Because that's

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one of the things that I try to share with

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the younger adults is that, look, those water pipes are

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going to break forever. AI is not going to replace

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those water pipes or that or that digital camera or

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whatever you've got going on in your house. Somebody still

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has to put that in the ground. And I say

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you do it and that, and it kind of opens

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them up saying, I do need a job that I

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can guarant that's going to be here forever and just

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go get dirty man.

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Speaker 2: That's right. And I use the example of AI is

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not going to fix your toilet at you in the

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morning when it's leaking into the kitchen on the kitchen

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floor but it also you know, the amount of money,

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look at the lack of just pure economics, the lack

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of supply with a huge demand increases prices. Right, plumbers

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are demanding seventy five dollars just to come and look

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at your job, not to do anything, but to look

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at your job. Because there's not enough plumbers out there.

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There are people that are looking for plumbers all day long,

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electricians to fix their electrical and they can't find them.

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And so there's there's a huge opportunity, I mean, and

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it's fun to think about the opportunity as a as

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a You asked a question about when when people start

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getting serious. I went to college until I was a junior.

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I really didn't think about this. I didn't think about

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what my career was going to be. But it's got

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to start earlier because there has to be a path,

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a very deliberate path, and so start exploring. Now.

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Speaker 1: Yeah, that's one of the things that my son in

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law did with my grandson. He says, you want a car,

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We're going to walk the neighborhood and we're going to

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find one that's up on blocks, and you're going to

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buy that car and rebuild that car. And that had

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I have enjoyed that so much because my grandson's responsibility

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in life has has led him to a career that

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really has nothing to do with AI technology. It's about

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being with real people.

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Speaker 2: Yeah, yeah, and that example, I mean it's meaningful because

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we you know, high school students will go into some

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trades training. They may not go into the trades, right,

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but they're always going to be able to fix their

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own stuff at the home, and so they're going to

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This is a skill that's portable. If you learn this,

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you can move. You can take your license with you.

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This isn't like you're locked into downtown Chicago. You can

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move with your skill and you'll always find work. And

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one of the criticisms of the industry and one of

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the challenges with bringing people in is stability. Right, it's

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a cyclical business. The economy is cyclical, but meaning that

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there's good times in bad times. But you learn one

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of these trades, there's always maintenance and service agreements and

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there's always something to do that's going to be needed.

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And so it's in my opinion, it's somewhat recession proof

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into the trades. Now I'm a builder, that's not necessarily

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the case builders go through slumps and they go through

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peaks and highs and all that. But if you're a plumber,

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you're always going to have work. If you're an electrician,

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you're always going to have work. I think there's some

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again perception that it's a cyclical business. There's no stability.

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It's like housing homeownership. Home ownership has gotten older and older, right,

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the first time buyer, partly because a lot of these

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young people went through this great recession where their parents

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just struggled, right, And so we have to change that

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perception that was a one and one hundred year nineteen

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twenty nine to two thousand and seven, two thousand and eight,

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that's a long time. That's a one time deal. We'd

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have to promote home ownership is still and the trades

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are still a good career path.

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Speaker 1: I got. You know, we got to give kudos to

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home builders like yourself, because you guys are planners of

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the future. You are visionaries. You look at the weather,

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you see there's a gigantic mountain in front of you.

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Do you stop? No, you do not. You keep going

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no matter what. You unite because you have to have teamwork.

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Do you see what I see when I see it

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when you talk about being a builder, I see the

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entire picture when you pull that lands back. And that's

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what I want, even even the middle aged people, is

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the fact that there is something there if you choose

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to become a part of the community.

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Speaker 2: Yeah, it's so I delivered. I told you two thousand

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and six, I built two hundred and fifty homes. Yes,

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the proudest days of my career have been handing keys

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over to young people. And you know what that's for me.

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That started with going out into the rural areas and

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looking for farmland that might be developable. And so here

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here I'm looking at ten foot high corn stacks and

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thinking what that could be that vision of a subdivision.

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And so then you take that from putting it on paper,

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and then you go through the process to entitle that

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and work with the city and work with the municipalities

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to get that into where you actually have sewer, water, curb, gutter,

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and you have lots to build on. And then you

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go out there and you build a hole, You dig

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a hole, and three weeks later you got to roof

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on a foundation, and three months later you're in keys.

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So the vision people have to have to look at

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the vision of what this career and any everywhere in between.

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There are specialists, there are bankers, there are real litoris,

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there are contractors, and so Yeah, young people have to

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have that vision. We have to help them. We have

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to help create that vision for them as to what

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this looks like. But it's it's an exciting opportunity. It's

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an industry that is very dynamic, very vibrant, and I

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just I think we have to sell We have to

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sell it.

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Speaker 1: Where can people go to find out more of what

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you're doing ed because we've only had like ten or

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fifteen minutes here and that's not enough. We've got to

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get into the mind, body, and soul of those that

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want to grow.

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Speaker 2: Yeah, HB I encourage them to go to HBI dot

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o RG, the Homebuilders Institute we have. We're in all

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fifty states with programs. Some are high school programs you

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have to some are transitioning military programs. We're in at

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risk opportunity youth programs. But start at HBI dot org.

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And if we're not there, there are a lot of

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great programs throughout the country. A lot of skilled trades,

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introductory level, skilled trades programs. I encourage them to look

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at that explore in vast time ours. We don't charge,

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so there's no money monetary value too. I shouldn't say

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that no monetary value. There's a lot of monetary value,

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but there's no cost to a student. It's the effort,

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it's the time commitment to look and explore into this industry.

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And then we help people find jobs in the industry.

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So we don't just train and pray that they go

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out and find the job. We train and we connect

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them with industry through the homebuilders throughout the country National

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Associational home Builder members. People that are in the industry,

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we connect them and will help them find a job.

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So start at HBI dot org.

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Speaker 1: Well, please come back to this show anytime in the future.

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Speaker 2: Ed.

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Speaker 1: The door is always going to be open for you.

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Speaker 2: Sir Erro. This is fantastic. Thanks for the opportunity to

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sell what we what we do.

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Speaker 1: Will you be brilliant today?

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Speaker 2: Okay, all right you two. Thanks