1 00:00:00,280 --> 00:00:03,560 Speaker 1: Welcome to the Master of the NEZ podcast, the ultimate 2 00:00:03,600 --> 00:00:08,359 destination for anyone passionate about the electrical trade. Whether you're 3 00:00:08,400 --> 00:00:11,800 a season electrician and eager apprentice, or just someone who 4 00:00:11,800 --> 00:00:14,279 wants to dive deep into the world of electrical work, 5 00:00:14,519 --> 00:00:18,960 You've come to the right place. Join your host, Paul Abernavi, 6 00:00:19,239 --> 00:00:21,480 a true authority in the industry with over thirty eight 7 00:00:21,559 --> 00:00:24,640 years of trade experience, as he electrifies your mind with 8 00:00:24,760 --> 00:00:28,640 in depth discussions, expertips, and valuable insights. 9 00:00:28,280 --> 00:00:29,760 Speaker 2: That will keep you ahead of the curve. 10 00:00:30,760 --> 00:00:34,439 Speaker 1: Each episode, Paul will illuminate the complexities of the trade 11 00:00:34,560 --> 00:00:37,920 de code, the National Electrical Code and share the latest 12 00:00:37,920 --> 00:00:41,280 industry trends, all while empowering you to take your electrical 13 00:00:41,320 --> 00:00:45,679 career to the next level. So hear up, plug in, 14 00:00:45,960 --> 00:00:48,960 and get ready to supercharge your knowledge because with the 15 00:00:49,000 --> 00:00:52,759 Master of the NEZ podcast, the power is in your hands. 16 00:00:53,399 --> 00:01:05,079 Now get ready. Here is your host, Paul Abernavis. What up, everybody? 17 00:01:05,159 --> 00:01:08,680 Speaker 2: Welcome to another episode of Master the NEC podcast where 18 00:01:08,680 --> 00:01:11,480 I talk to you about the electrical code career business 19 00:01:11,480 --> 00:01:14,640 side of things being electrician and electric contractor. As always, 20 00:01:14,719 --> 00:01:17,319 thank you for taking the time out of your day 21 00:01:17,560 --> 00:01:20,319 to join me here on the podcast. Now you can 22 00:01:20,400 --> 00:01:24,120 listen to this podcast from all of your favorite listening platforms, 23 00:01:24,719 --> 00:01:28,599 but we've also started adding these podcasts for free over 24 00:01:28,680 --> 00:01:32,280 on fasttracks Tube. So if you like our fasttracks program 25 00:01:32,439 --> 00:01:35,079 and you love the layout of our Fasttracks Tube, which 26 00:01:35,120 --> 00:01:38,920 is our exclusive delivery system for podcasts and videos, it's 27 00:01:39,040 --> 00:01:43,120 unlike any other system, it's not like YouTube, it's totally proprietary. 28 00:01:43,799 --> 00:01:48,879 Check it out over on fasttrackstube dot com or fasttrackstv 29 00:01:49,280 --> 00:01:52,480 dot com as well. So check it out. We think 30 00:01:52,519 --> 00:01:54,920 you'll like it, and it's easy to stream it and 31 00:01:55,000 --> 00:01:57,599 listen to it straight from the phone, and it's mobile 32 00:01:57,640 --> 00:02:00,439 adaptive means it changes to mobile view. Of course, you 33 00:02:00,439 --> 00:02:04,799 could still always listen to our podcast from your mobile 34 00:02:04,799 --> 00:02:07,319 device using our app. If you want to get our 35 00:02:07,319 --> 00:02:11,120 apps available over on fasttracksystem dot com, you'll see it 36 00:02:11,159 --> 00:02:14,719 in the navigation chain under info the info tab, you'll 37 00:02:14,719 --> 00:02:16,680 see it talk about the mobile app. You can listen 38 00:02:16,719 --> 00:02:19,400 from there if you want as well. But anyway, we're 39 00:02:19,520 --> 00:02:21,960 glad that you hear. You're listening to the podcast from 40 00:02:22,000 --> 00:02:24,719 whatever platform it is. And today we're going to be 41 00:02:24,719 --> 00:02:27,319 talking about marketing a little bit and which you should 42 00:02:27,400 --> 00:02:30,759 be doing as an electrical contractor. Now I get it. 43 00:02:30,879 --> 00:02:34,360 Some of you are early in your career. You just 44 00:02:34,439 --> 00:02:37,439 started into business and you're thinking, Okay, how do I 45 00:02:37,560 --> 00:02:40,960 maximize my return on investment? And you've heard me talk 46 00:02:41,000 --> 00:02:44,719 about cheap ways or low cost ways. I shouldn't say cheap. 47 00:02:45,319 --> 00:02:48,639 There are low cost ways, very powerful ways to market 48 00:02:48,680 --> 00:02:55,479 yourself by canvassing neighborhoods, flyers, using Vista print to create 49 00:02:55,520 --> 00:02:58,319 certain things, and it's really targeting certain areas where you 50 00:02:58,400 --> 00:03:02,280 have a higher potential return, especially if you're doing service work. 51 00:03:03,360 --> 00:03:05,879 But today I want to talk a little bit about 52 00:03:06,080 --> 00:03:09,919 some marketing, right you know, we're going to talk about 53 00:03:09,960 --> 00:03:14,039 something that every electrical contractor should be doing in twenty 54 00:03:14,080 --> 00:03:17,120 twenty five and a most certainly if you haven't been 55 00:03:17,159 --> 00:03:19,840 doing it, you need to make sure that you do 56 00:03:19,879 --> 00:03:24,319 this and create a marketing machine in twenty twenty six. 57 00:03:24,520 --> 00:03:27,560 So you've got time when I'm recording this podcast. She 58 00:03:27,680 --> 00:03:30,120 got about two months before the end of the year. 59 00:03:30,360 --> 00:03:32,840 Got perfect time to set up a plan. Should always 60 00:03:32,879 --> 00:03:34,280 go in the plan of attack, what you're going to 61 00:03:34,360 --> 00:03:35,560 do for the next year. How are you going to 62 00:03:35,639 --> 00:03:38,960 market your business? Promote your business? Be very frugal about it, 63 00:03:39,000 --> 00:03:41,360 but again, know where your strength and weaknesses are. And 64 00:03:41,360 --> 00:03:43,439 that's what we're going to talk about today is I'm 65 00:03:43,439 --> 00:03:46,120 going to give you a pretty easy way to make 66 00:03:46,120 --> 00:03:49,639 sure that when you do get that call, and you 67 00:03:49,840 --> 00:03:54,159 retain that customer and you potentially use that customer's val 68 00:03:54,719 --> 00:03:58,319 valuable feedback to help you grow your business. So you've 69 00:03:58,319 --> 00:04:01,240 heard me talk in other episodes about the marketing approach 70 00:04:01,280 --> 00:04:03,840 and how you would do that, flyers and whatnot, So 71 00:04:03,960 --> 00:04:05,759 now we're going to do this one a little different. 72 00:04:06,960 --> 00:04:11,879 This one or this episode is you've already captured the customer, 73 00:04:11,960 --> 00:04:14,879 You're already doing the work you need to take it 74 00:04:15,039 --> 00:04:19,680 and multiply the effectiveness of that ROI from each customer, 75 00:04:19,800 --> 00:04:22,240 no matter how large or small you think they are. 76 00:04:22,720 --> 00:04:24,959 You may be the grandmama who you think is not 77 00:04:25,000 --> 00:04:28,000 going to tell anybody, but there is a positive way 78 00:04:28,360 --> 00:04:32,759 to get a very impactful outcome to every visit, every 79 00:04:32,800 --> 00:04:38,319 service call, every service change, every receptacle replacement. Sweet, there's 80 00:04:38,360 --> 00:04:39,879 a way to do it, and I'm going to talk 81 00:04:39,879 --> 00:04:43,600 about that in today's episode. So now we're not talking 82 00:04:43,639 --> 00:04:49,199 about ads and billboards. We're talking about using simple QR codes. 83 00:04:49,439 --> 00:04:54,319 Customer views and smart timing to bring a real local 84 00:04:54,399 --> 00:04:57,680 business boost to your company. Well, you know while you're 85 00:04:57,680 --> 00:05:01,240 already there, Well you're already on the job, and it's 86 00:05:01,399 --> 00:05:04,319 so simple that we can obviously you can teach your 87 00:05:04,800 --> 00:05:08,000 technicians to do this. You can do this, and you 88 00:05:08,120 --> 00:05:11,480 really do need to work this into your profile for 89 00:05:11,560 --> 00:05:14,040 your business. I'm just saying, it's a dog eat dog 90 00:05:14,079 --> 00:05:17,759 world and you have got to be cutting edge and 91 00:05:17,839 --> 00:05:21,319 sometimes the simplest approach can give you the biggest yields 92 00:05:21,360 --> 00:05:24,360 or reward. Okay, so let's grab your coffee, get your 93 00:05:24,360 --> 00:05:26,319 conduit vendor. Although we're not going to be bending any 94 00:05:26,319 --> 00:05:29,879 condo it today. Get it. Let's get ready to dive in. Now, 95 00:05:29,920 --> 00:05:33,720 as always, we're gonna do this in segments, and so 96 00:05:33,879 --> 00:05:38,600 today's episode, we're gonna break it down into six segments 97 00:05:39,160 --> 00:05:41,480 and then we'll have a closing. But we're gonna break 98 00:05:41,519 --> 00:05:43,360 it down and I'll elaborate on each one and kind 99 00:05:43,360 --> 00:05:45,079 of give you some tips and ideas on how you 100 00:05:45,120 --> 00:05:48,839 can build your plan for the next year. Now, we're 101 00:05:48,839 --> 00:05:52,279 not gonna be talking about how you do your neighborhood marking, 102 00:05:52,360 --> 00:05:55,079 your canvassing and that type of thing. We're gonna focus 103 00:05:55,199 --> 00:05:58,360 more now on the acquisition. You've already got the customer, 104 00:05:58,680 --> 00:06:00,959 you're going out, you're doing the work. How you can 105 00:06:01,000 --> 00:06:04,199 take that customer that you worked hard for, all that 106 00:06:04,240 --> 00:06:08,839 effort you did, and now magnify it. Okay, we're going 107 00:06:08,920 --> 00:06:11,000 to show you how to do that today. And it's simple, 108 00:06:11,480 --> 00:06:14,879 simple approaches, very low cost approach to do this. Now. 109 00:06:14,879 --> 00:06:17,800 That should go without saying that. We've done other podcasts 110 00:06:17,800 --> 00:06:20,519 that talk about negotiating skills, how to work with a customer, 111 00:06:20,519 --> 00:06:26,319 how to overcome problematic calls, how to be confident in 112 00:06:26,319 --> 00:06:29,439 your pricing, how to stay firm, be professional, and all 113 00:06:29,439 --> 00:06:31,680 this stuff. Assuming you listened to all those and you 114 00:06:31,759 --> 00:06:35,800 understand these concepts and your company is kind of training 115 00:06:35,839 --> 00:06:39,160 yourself to be more soft skills approached, to be the 116 00:06:40,120 --> 00:06:45,240 smile and do be very tactful in how you address 117 00:06:45,319 --> 00:06:51,000 things rather than being escalated into a very unprofessional situation 118 00:06:51,079 --> 00:06:53,959 where you're arguing with your customer or you're coming across 119 00:06:54,399 --> 00:06:57,319 as more arrogant than you need to be. We would 120 00:06:57,360 --> 00:06:59,439 talk about that another episode, so I encourage you to 121 00:06:59,480 --> 00:07:03,160 go to our podcast and listen to those other episodes. 122 00:07:03,680 --> 00:07:05,879 But today let's let's let's talk a little bit about 123 00:07:05,959 --> 00:07:10,120 the empowerment of truth in market share and return on 124 00:07:10,199 --> 00:07:12,040 investment and all this kind of stuff. So let's start 125 00:07:12,040 --> 00:07:15,319 out with segment one, and this is the power of review. 126 00:07:16,160 --> 00:07:20,360 So let's start with the truth. It's undeniable that word 127 00:07:20,399 --> 00:07:23,879 of mouth has gone digital. It used to be that 128 00:07:23,920 --> 00:07:26,319 your neighbor would tell a neighbor, a neighbor would tell 129 00:07:26,360 --> 00:07:29,079 somebody else, you know, and the word of mouth was golden. 130 00:07:29,120 --> 00:07:31,759 Now it could also be a double edged sword. You know, 131 00:07:31,839 --> 00:07:35,040 you you you don't understand how to deal with a customer. 132 00:07:35,439 --> 00:07:40,800 You come across wrong. You're not professional. You breach this 133 00:07:40,800 --> 00:07:43,279 this thing with this you know, people say you can 134 00:07:43,319 --> 00:07:46,600 only make one first impression. Well that's true, but you 135 00:07:46,680 --> 00:07:49,879 can actually recover from a bad impression if you understand 136 00:07:49,879 --> 00:07:51,639 how to do it, and we teach you that in 137 00:07:51,720 --> 00:07:54,560 soft skills courses that we offer. But at the end 138 00:07:54,560 --> 00:07:58,279 of the day, you have to understand, if I start 139 00:07:58,279 --> 00:08:02,199 out with a good impression, I do everything professional, then 140 00:08:02,560 --> 00:08:07,399 word of mouth is amazing, whether it's digitally or it's physically. Okay, 141 00:08:07,680 --> 00:08:10,240 somebody tells a neighbor, somebody tells a cousin, a friend, 142 00:08:10,279 --> 00:08:13,680 a brother, a sister, a mom, a dad, whatever word 143 00:08:13,720 --> 00:08:16,959 of mouth is still king. But at the end of 144 00:08:17,000 --> 00:08:21,040 the day, when someone you're in town types electrician near 145 00:08:21,120 --> 00:08:25,480 me in Google, they're not just comparing prices. Okay, I 146 00:08:25,519 --> 00:08:27,199 don't know if you're aware of this, and people think 147 00:08:27,240 --> 00:08:33,120 that all price always wins, No, sir, that is not true. 148 00:08:33,279 --> 00:08:37,600 A professional looking website, a professional looking Google, Yelp, or 149 00:08:38,440 --> 00:08:44,679 being site with relevant information, references, referrals, all that type 150 00:08:44,720 --> 00:08:48,759 of stuff is sending a bigger picture. These days, it's trust. 151 00:08:49,080 --> 00:08:52,639 And trust is built with reviews. Okay. Now I have 152 00:08:52,720 --> 00:08:55,039 people out there that say I don't need any reviews. 153 00:08:55,080 --> 00:08:58,399 I'm doing fine. You may be doing fine, But if 154 00:08:58,440 --> 00:09:00,759 you're somebody out there that wants to take your business 155 00:09:00,759 --> 00:09:02,960 to the next level, you want to you know so 156 00:09:03,000 --> 00:09:06,799 many multiply x values and really grow your business in 157 00:09:06,799 --> 00:09:10,159 a local community and be that go to person for 158 00:09:10,360 --> 00:09:13,279 anything that's relevant to what you do. Then you need 159 00:09:13,360 --> 00:09:17,600 to build the community trust, okay, and building reviews. I 160 00:09:17,720 --> 00:09:20,480 use reviews. I go to restaurants now, I give restaurants 161 00:09:20,519 --> 00:09:23,320 a second chance. Okay. I might go somewhere and get 162 00:09:23,320 --> 00:09:25,759 a bad experience, but I get great service. Maybe I 163 00:09:25,799 --> 00:09:28,039 have bad food, but the service is great. I'll give 164 00:09:28,080 --> 00:09:33,000 them another chance. Okay, that's just how I am. So 165 00:09:33,240 --> 00:09:36,320 and I could have a good server take a bad 166 00:09:36,360 --> 00:09:39,200 experience with the food and turn that in from a 167 00:09:39,200 --> 00:09:41,679 five star into a three star with a caveat that 168 00:09:41,759 --> 00:09:43,759 maybe I'll give the food to try next time. But 169 00:09:44,320 --> 00:09:48,679 it's all about the experience, right, and reviews are taken 170 00:09:48,759 --> 00:09:53,240 that way. Every five star review pushes you hiring Google 171 00:09:53,320 --> 00:09:55,399 being in yell results, Folks, I don't know whether you 172 00:09:55,440 --> 00:09:57,679 knew this or not, And it only takes one bad 173 00:09:57,720 --> 00:10:02,279 review to tank you, okay, And so it also builds 174 00:10:02,360 --> 00:10:06,759 credibility when someone checks your page before calling. And more 175 00:10:06,799 --> 00:10:09,039 and more people today are just going to search engines, 176 00:10:09,159 --> 00:10:12,519 Google being all of those and just typing electrician near me. 177 00:10:13,360 --> 00:10:17,519 And again, those reviews matter, especially if you're somebody just 178 00:10:17,559 --> 00:10:19,960 starting out or you're trying to grow your business. You 179 00:10:19,960 --> 00:10:22,240 can be focused on this upfront. And if you don't 180 00:10:22,240 --> 00:10:24,679 have a plan of attack and you haven't listened to 181 00:10:24,720 --> 00:10:27,559 my other podcast to talk about how to avoid confrontation 182 00:10:27,679 --> 00:10:30,159 and then turn that frown upside down and actually get 183 00:10:30,159 --> 00:10:32,679 a repeat customer out of it, you need to listen 184 00:10:32,720 --> 00:10:34,440 to it. You need to go back and check it out. 185 00:10:34,440 --> 00:10:37,600 Because there's some powerful stuff in those episodes. Because what 186 00:10:37,639 --> 00:10:40,320 we want you to do is that not every call 187 00:10:40,360 --> 00:10:44,200 may work out perfect, but there is always an opportunity 188 00:10:44,480 --> 00:10:47,399 to leave that project, or leave that job, or leave 189 00:10:47,399 --> 00:10:50,759 that home, or leave that customer feeling like they're compelled 190 00:10:50,759 --> 00:10:52,799 to give you a five star review. Whether you ask 191 00:10:52,879 --> 00:10:56,879 them specifically for a five star review, don't be afraid 192 00:10:56,919 --> 00:11:00,919 to ask, but make it worthy of their experience. You've 193 00:11:00,960 --> 00:11:03,320 gone there, You've given them a good experience. You look 194 00:11:03,360 --> 00:11:05,840 the part you explain to them. I always tell people, 195 00:11:05,879 --> 00:11:07,879 give us summary of what you've done before you take 196 00:11:07,919 --> 00:11:10,320 money out of their hand. Let them know what you've 197 00:11:10,360 --> 00:11:13,639 done for them and that you appreciate them. Don't be 198 00:11:13,679 --> 00:11:16,440 afraid to say that your local business and that the 199 00:11:16,480 --> 00:11:19,639 reviews mean a lot, because it's how you grow your business. 200 00:11:19,679 --> 00:11:21,679 And again you're a small business, that type of thing, 201 00:11:22,080 --> 00:11:25,159 it's important that you go out of your way. People say, well, 202 00:11:25,240 --> 00:11:27,279 people don't want to hear all that. They do want 203 00:11:27,320 --> 00:11:30,080 to hear it, and I only want to interject this 204 00:11:30,200 --> 00:11:32,200 into their life for a short amount of time to 205 00:11:32,200 --> 00:11:34,159 get what I need to help my business grow and 206 00:11:34,159 --> 00:11:37,159 then have them have that lingering taste in their mouth 207 00:11:37,279 --> 00:11:41,879 of a good experience. Okay, so again, don't lose sight 208 00:11:42,039 --> 00:11:46,240 that every five star review pushes you hiring, Google, being 209 00:11:46,360 --> 00:11:50,519 and Yelp results. It also again builds credibility because people 210 00:11:50,559 --> 00:11:54,840 do check those. Okay, but here's the problem. Here's a problem. 211 00:11:55,279 --> 00:11:59,320 Most contractors wait for reviews that never come. The customers 212 00:11:59,360 --> 00:12:02,720 love your work for forget to leave a feedback, You 213 00:12:02,799 --> 00:12:07,000 leave the job, life moves on. Guess what, You never 214 00:12:07,120 --> 00:12:10,399 get the review. And it's almost one of those things 215 00:12:10,440 --> 00:12:12,600 like we talk about the zig zigular approach to sales. 216 00:12:12,600 --> 00:12:14,200 You've heard it. You're never gonna get the sale if 217 00:12:14,200 --> 00:12:16,600 you don't ask for the sale. You're never gonna get 218 00:12:16,639 --> 00:12:21,399 the review if you don't ask for the review. I'm serious, folks. 219 00:12:22,000 --> 00:12:27,919 You've got to stop being shy, stop being assuming that 220 00:12:27,960 --> 00:12:30,600 you're gonna get a review. You got to be very direct, 221 00:12:30,679 --> 00:12:33,240 but do it in a humble way that approaches the 222 00:12:33,279 --> 00:12:36,080 fact that you're trying to grow your business and they matter, 223 00:12:36,919 --> 00:12:41,360 the customer matters. And I'm not gonna tell you what, 224 00:12:41,559 --> 00:12:44,600 but you may think that you're getting a service call, 225 00:12:44,720 --> 00:12:50,279 let's say, and you're getting one set price that you 226 00:12:50,440 --> 00:12:54,080 think that that actually, I mean, this is a mental approach. 227 00:12:54,159 --> 00:12:57,279 This is a mindset, folks. You think that that one 228 00:12:57,639 --> 00:13:01,399 money that you just made is the gold mine to 229 00:13:01,559 --> 00:13:06,519 the end result, it's not. It's that rating. The money's great, 230 00:13:06,600 --> 00:13:11,200 it pays the bills. The rating helps bolster that return 231 00:13:11,279 --> 00:13:16,679 on investment. Other people see this okay, and how you 232 00:13:16,720 --> 00:13:18,919 do it, how you approach it, and will talk about it, 233 00:13:18,960 --> 00:13:21,240 how you to direct the customer to do it while 234 00:13:21,240 --> 00:13:24,879 you're there. It's going to also put that knowledge in 235 00:13:24,919 --> 00:13:27,919 their head that you needed. You're a business that needs them. 236 00:13:28,159 --> 00:13:31,320 They made their value to you. They're not just another customer. 237 00:13:31,879 --> 00:13:33,799 They're going to go out of their way to tell people. 238 00:13:34,120 --> 00:13:35,960 They're going to go out of the way to share 239 00:13:36,039 --> 00:13:39,799 a good experience with somebody else. And during that discussion, 240 00:13:40,159 --> 00:13:42,960 there's ways that you can do it to overcome any 241 00:13:43,000 --> 00:13:46,320 reservations they may have. So maybe you had a bad impression, 242 00:13:46,639 --> 00:13:49,159 You've worked your way back. You're getting it good impression. 243 00:13:49,159 --> 00:13:51,679 Everything seems happy. There are certain things that you can 244 00:13:51,720 --> 00:13:55,320 do at the end before you take that money that 245 00:13:55,399 --> 00:13:58,120 can take a four star and turn it into a five, 246 00:13:58,360 --> 00:14:01,080 all based on how you interact with the customer. There 247 00:14:01,120 --> 00:14:07,159 is a way to do it, folks. So look here's 248 00:14:07,159 --> 00:14:10,720 the problem. Again, if you don't ask for it, you're 249 00:14:10,759 --> 00:14:13,279 not going to get it. So we're going to talk 250 00:14:13,320 --> 00:14:15,559 a little bit about method that I use and I 251 00:14:15,639 --> 00:14:18,639 teach with other people. I teach with my brother. Is 252 00:14:18,720 --> 00:14:21,519 a QR code method, the simplest method to do it, 253 00:14:23,080 --> 00:14:24,799 and it's a way to do it while you're there. 254 00:14:25,000 --> 00:14:29,320 So here's my first tip for you. Never ever leave 255 00:14:29,360 --> 00:14:33,720 a job site without planting a trail of digital bread 256 00:14:33,720 --> 00:14:39,399 crumbs that lead back to your business. Folks. I'm serious. 257 00:14:40,440 --> 00:14:43,279 Every panel you do service work, you put a business 258 00:14:43,279 --> 00:14:45,240 card in there with a QR code on there so 259 00:14:45,279 --> 00:14:48,519 they can scan it so that they can if they 260 00:14:48,519 --> 00:14:50,200 have an issue, they open it up and they know 261 00:14:50,279 --> 00:14:56,279 exactly what electrician to call. Leave your fingerprint digitally bread 262 00:14:56,279 --> 00:15:02,080 crumbs on everything every opportunity you can. I'm serious, folks. 263 00:15:03,000 --> 00:15:06,679 That's the first key. Okay, Now we're going to talk 264 00:15:06,720 --> 00:15:08,759 about QR because we came up with a unique way 265 00:15:08,799 --> 00:15:13,559 of doing this that's pretty cool. And we do laser 266 00:15:14,159 --> 00:15:16,679 hat or it doesn't have to be a hat, by 267 00:15:16,679 --> 00:15:19,039 the way, but they're designed for hat. We do these 268 00:15:19,200 --> 00:15:22,799 metal hat clips. They're availed on all different kinds of colors. 269 00:15:22,799 --> 00:15:24,120 You can get them. If you engrave. You have an 270 00:15:24,120 --> 00:15:26,320 engraving service, you can do that, if you do your own. 271 00:15:26,480 --> 00:15:28,279 If you have a laser engraver, we sell them on 272 00:15:28,279 --> 00:15:32,720 our website fastracksystem dot com and we will engrave your website. 273 00:15:32,759 --> 00:15:35,679 We will engrave a link tree page that you may 274 00:15:35,720 --> 00:15:38,639 have your being, your Google or whatever that they can 275 00:15:38,679 --> 00:15:42,120 click on while you're there, or if you just do Google, 276 00:15:42,639 --> 00:15:44,600 then you can have a QR code that goes right 277 00:15:44,639 --> 00:15:48,000 to your Google page review page, just like I did 278 00:15:48,039 --> 00:15:51,639 for my brother. Okay, so we engrave these on these 279 00:15:51,639 --> 00:15:53,799 little clips that go on their hat, and every technician 280 00:15:53,840 --> 00:15:57,519 should have one right and that code will directly link 281 00:15:57,559 --> 00:16:01,279 you to the Google business profile, being pro file, YELP profile, 282 00:16:01,440 --> 00:16:02,919 or you could have it go to what's called a 283 00:16:02,960 --> 00:16:04,960 link tree for free. You can get link tree for 284 00:16:05,039 --> 00:16:08,480 free and there you have all three of them. And 285 00:16:08,559 --> 00:16:11,840 what you can do also is if you want to 286 00:16:11,919 --> 00:16:16,679 offer a discount, you can offer five dollars off for 287 00:16:16,879 --> 00:16:19,279 everyone that they give you a five star review while 288 00:16:19,320 --> 00:16:21,440 you're there. That way they're going to get an instant discount. 289 00:16:21,480 --> 00:16:23,799 They could get fifteen dollars off their bill, five dollars 290 00:16:23,879 --> 00:16:26,600 off each who doesn't turn away free money. And if 291 00:16:26,639 --> 00:16:30,200 you make it so easy for them for them just 292 00:16:30,240 --> 00:16:32,159 to scan his QR and click and tap it and 293 00:16:32,240 --> 00:16:33,759 it goes right to where they can give a five 294 00:16:33,799 --> 00:16:36,200 star review. We don't care if they want to put 295 00:16:36,200 --> 00:16:39,320 in any comment or not. I just want the five stars. 296 00:16:40,159 --> 00:16:42,080 If they want to give comments, that's great, But you 297 00:16:42,159 --> 00:16:46,279 want the five stars, okay. So anyway, there's a way 298 00:16:46,320 --> 00:16:49,519 to do it. Makes it simple, that type of thing. 299 00:16:49,559 --> 00:16:51,360 But we use, we believe in a QR code. Now. 300 00:16:51,360 --> 00:16:53,759 My brother just goes to his Google profile because that's 301 00:16:53,759 --> 00:16:55,720 all he uses, even though he won't listen to me 302 00:16:55,759 --> 00:16:57,120 when I say, you need to make sure you have 303 00:16:57,159 --> 00:16:59,039 your Yelp, a being and a Google on there. But 304 00:16:59,080 --> 00:17:01,759 Google's the predominant at once, so that's who he chooses. 305 00:17:02,399 --> 00:17:04,160 I use Yelp a lot, so you make sure they're 306 00:17:04,160 --> 00:17:06,359 in Yelp. That type of thing. But anyway, this is 307 00:17:06,400 --> 00:17:09,519 easy stuff. Now. I don't want it where they have 308 00:17:09,559 --> 00:17:13,079 to type it in. That's your first tip. I do 309 00:17:13,119 --> 00:17:15,079 not want it to them to have to rely on 310 00:17:15,119 --> 00:17:17,759 them to tip something in because people go, I don't 311 00:17:17,759 --> 00:17:19,480 want to do that, and those you oils are usually 312 00:17:19,519 --> 00:17:25,160 pretty long. Make it as easy as possible Okay, now 313 00:17:26,000 --> 00:17:29,079 use it like a pro I do not want if 314 00:17:29,119 --> 00:17:31,640 you're gonna be going after the glistenings in the five 315 00:17:31,680 --> 00:17:34,200 star ratings. First of all, if you have a website, 316 00:17:34,400 --> 00:17:36,799 do me a favor. Don't link it for this approach. 317 00:17:37,200 --> 00:17:39,359 Do not link them to your homepage or your website 318 00:17:39,359 --> 00:17:42,680 because it gets too confusing. Do that on something else. 319 00:17:42,720 --> 00:17:44,799 Do that on a business card, Do that on something 320 00:17:44,839 --> 00:17:46,960 that you you know, whatever, you know, you can have 321 00:17:47,000 --> 00:17:49,720 a business card with with with that on there. If 322 00:17:49,720 --> 00:17:51,160 you want to put that on there because you don't 323 00:17:51,160 --> 00:17:52,680 need a review, you already got it. You put that 324 00:17:52,759 --> 00:17:56,799 on their their panel, tape it on their panel. Whatever. Okay, stickers, 325 00:17:56,839 --> 00:18:01,079 get stickers made up, whatever. Don't have them go to 326 00:18:01,119 --> 00:18:03,480 your homepage because it gets too confusing. So don't send 327 00:18:03,519 --> 00:18:07,039 the customers to your web page. They'll get distracted and 328 00:18:07,079 --> 00:18:08,839 they won't take the time to search for where they 329 00:18:08,839 --> 00:18:13,279 would leave a review screen. It's just too much. Keep 330 00:18:13,279 --> 00:18:17,480 the process what I call friction free. If you use 331 00:18:17,680 --> 00:18:21,519 like link service, you know whether again whether like I 332 00:18:21,519 --> 00:18:25,079 said with mine, I use link tree, that type of thing, 333 00:18:25,480 --> 00:18:28,960 but have it go to a simple URL that is 334 00:18:29,119 --> 00:18:30,759 immediately where they're going to be able to put in 335 00:18:30,799 --> 00:18:34,000 a review, whether it's Google, being Yelp, whatever. Okay, Now, 336 00:18:34,039 --> 00:18:37,039 if you use a service like link Tree, then you 337 00:18:37,079 --> 00:18:39,039 can have it where all three of them are there, 338 00:18:39,400 --> 00:18:41,759 and so you can say, dude, you got an opportunity. 339 00:18:41,759 --> 00:18:44,480 While I'm here, while I'm working out your invoice, you 340 00:18:44,519 --> 00:18:47,640 can get five dollars off if you give me a 341 00:18:47,640 --> 00:18:51,119 five star on Google, being in Yelp, we'll give you. 342 00:18:51,119 --> 00:18:52,359 And they say, well, I want to give you a 343 00:18:52,400 --> 00:18:54,640 five star. That's okay. I mean that's their progative. But 344 00:18:54,640 --> 00:18:56,400 if you've worked it right, they shouldn't have any problem 345 00:18:56,440 --> 00:18:59,839 because who doesn't want money off? You really want the review, folks, 346 00:19:01,000 --> 00:19:03,079 You really want the review. And it is worth it 347 00:19:03,599 --> 00:19:07,839 for me to get three five star reviews. Okay, it 348 00:19:07,920 --> 00:19:10,599 trusts me. It's well worth the discount you're going to 349 00:19:10,640 --> 00:19:13,519 be given the customer. Okay, but you have to make 350 00:19:13,559 --> 00:19:18,000 it as painless as possible. They won't do it. Okay. Now, 351 00:19:19,039 --> 00:19:22,799 also physically hand them the QR code, which in our 352 00:19:22,839 --> 00:19:25,880 case it's on our hats. It's a little cue. You 353 00:19:25,880 --> 00:19:27,599 I've seen me in some of my videos. You'll seen 354 00:19:27,599 --> 00:19:30,440 the little QR code that's stuck on my hat. So 355 00:19:30,480 --> 00:19:33,279 while you're finalizing the invoice and you're working and explaining 356 00:19:33,400 --> 00:19:35,640 how things work. Are you doing the summer? You can say, hey, 357 00:19:35,720 --> 00:19:38,200 if you were happy with the service today and you 358 00:19:38,240 --> 00:19:42,160 don't mind scanning this real quick, leave us a short review. 359 00:19:43,119 --> 00:19:45,400 We'd love a five star review. It really helps out 360 00:19:45,440 --> 00:19:48,240 our business. Okay, it really helps our small business grow. 361 00:19:48,359 --> 00:19:52,240 Don't be afraid to say I'd love a five star. Okay, 362 00:19:52,799 --> 00:19:54,880 don't leave it up to because people have a tendency 363 00:19:54,920 --> 00:19:57,599 to not want to give people five of anything. You know. 364 00:19:57,680 --> 00:19:59,400 I had one guy say one time he was doing 365 00:19:59,400 --> 00:20:03,039 a safety re and it was for work at Encore, 366 00:20:03,119 --> 00:20:05,000 and I was doing it and I was talking to 367 00:20:05,160 --> 00:20:07,559 one of the vps about this and I was giving 368 00:20:07,599 --> 00:20:10,200 an employee that worked for me, and I had given 369 00:20:10,279 --> 00:20:13,359 him five stars for safety and because he's every time 370 00:20:13,400 --> 00:20:15,720 i'm with him, he's safety protocols are great. He wears 371 00:20:15,759 --> 00:20:18,400 the herd steeltoe shoes and work you know, doesn't use 372 00:20:18,440 --> 00:20:22,079 open knives and he's great. And one of the supervisors said, 373 00:20:22,279 --> 00:20:25,160 or the VP said, we never give five stars for 374 00:20:25,200 --> 00:20:29,400 safety because there's always room for improvement. That may be true, 375 00:20:30,160 --> 00:20:34,319 but that's bullshit when it comes to this, I want 376 00:20:34,359 --> 00:20:37,480 a five star freaking review buddy, and I want to 377 00:20:37,519 --> 00:20:39,200 make sure that I go out of my way to 378 00:20:39,240 --> 00:20:42,240 give them the service to give them that. I want 379 00:20:42,240 --> 00:20:44,160 to be open with them. I want to be explained 380 00:20:44,200 --> 00:20:46,279 the summary. Hopefully you listen to my other podcast, I'm 381 00:20:46,279 --> 00:20:48,119 explained what I did today, why my price is. And 382 00:20:48,160 --> 00:20:50,759 even if they have a negotiation or you have a conflict, 383 00:20:51,359 --> 00:20:54,640 you can turn that frown upside down. You still ask 384 00:20:54,720 --> 00:20:56,200 for a five star review and if they'll do it 385 00:20:56,279 --> 00:21:00,240 right here, it's so easy. You can scan it, boom, 386 00:21:00,799 --> 00:21:05,400 they can give the review right there, easy, pasy, simple. 387 00:21:06,240 --> 00:21:08,960 And then you say, look, if you do this, I 388 00:21:09,000 --> 00:21:12,400 will give you know, this discount all or whatnot? Now 389 00:21:12,440 --> 00:21:13,880 how you work that? If you don't want to give 390 00:21:13,880 --> 00:21:15,400 a discount, you still want to ask for review and 391 00:21:15,440 --> 00:21:17,880 take the chance and get that's fine, but at least 392 00:21:17,920 --> 00:21:22,240 try it. Okay, just try it, because at that moment, 393 00:21:22,799 --> 00:21:26,599 right after the work is done, they're the happiest they're 394 00:21:26,640 --> 00:21:30,319 going to be. It's golden buyer's remorse doesn't set in 395 00:21:30,400 --> 00:21:32,480 until they go Jesus, I just paid four hundred and 396 00:21:32,480 --> 00:21:36,680 fifty bucks to have my breaker changed or a surge 397 00:21:36,720 --> 00:21:42,000 protected device put in. God no, get it now. Don't 398 00:21:42,039 --> 00:21:44,680 wait for the review faery to come along and sprinkle 399 00:21:44,720 --> 00:21:48,920 fairy dust on your review section of your listing. Okay, 400 00:21:49,920 --> 00:21:53,119 ask while the satisfaction is still hot. To my friends, 401 00:21:54,039 --> 00:21:56,359 there's a way to do it. It may take a 402 00:21:56,400 --> 00:21:59,680 few extra minutes while you're there, it's going to reap 403 00:21:59,759 --> 00:22:03,279 the fits for you because you want to grow your business. Now. Look, 404 00:22:03,359 --> 00:22:06,720 if you've got twenty thirty forty electricians and you're the owner, 405 00:22:06,759 --> 00:22:08,240 and you're like, I don't need to do that. I 406 00:22:08,279 --> 00:22:12,640 make enough money. That's you. Maybe maybe I can't benefit you, 407 00:22:12,759 --> 00:22:15,039 I can't help you, but I can tell you right now, 408 00:22:15,200 --> 00:22:17,599 if I had thirty forty fifty employees, I'd be training 409 00:22:17,599 --> 00:22:19,000 all of my employees to do this because you know 410 00:22:19,039 --> 00:22:22,759 what I want hundreds and hundreds one hundreds and hundreds 411 00:22:22,759 --> 00:22:25,640 of five star reviews, baby, because that's going to quickly 412 00:22:25,640 --> 00:22:28,440 push my company up the ladder. And the more money 413 00:22:28,519 --> 00:22:31,079 they make for me, the more money I make, and 414 00:22:31,119 --> 00:22:33,359 the more money I make I can give more back 415 00:22:33,400 --> 00:22:39,160 to my employees. I can share the wealth. And reviews 416 00:22:39,240 --> 00:22:43,720 are a key to winning that field worth gold mine. 417 00:22:44,160 --> 00:22:46,480 I'm just saying it is. You can sit there and 418 00:22:46,519 --> 00:22:49,839 try to convince yourself it's not. That's fine, but I'm 419 00:22:49,839 --> 00:22:56,079 telling you it is. Now, let's think about field strategy. Now, 420 00:22:56,119 --> 00:22:58,119 when I say field strategy, this is something that we 421 00:22:58,240 --> 00:23:00,880 have to train our technicians. We have to train the 422 00:23:00,920 --> 00:23:04,599 people to getting five star reviews while you're there. Okay, 423 00:23:04,680 --> 00:23:07,079 so here's the playbook. Okay, I'm gonna walk you through 424 00:23:07,079 --> 00:23:09,640 the plub I make this as easy as possible for you, folks. 425 00:23:09,640 --> 00:23:13,960 Step one, earn the review before you ask. Be punctual, 426 00:23:14,079 --> 00:23:19,440 wear clean gear, Communicate clearly, finish strong, give a summary 427 00:23:19,480 --> 00:23:22,839 of what if you did. Ask the customer questions and 428 00:23:23,000 --> 00:23:28,200 use pauses and silences, and again get their responses that 429 00:23:28,200 --> 00:23:33,599 they're happy. If the customer smiling when you're packing up, 430 00:23:34,240 --> 00:23:37,559 you're halfway there, buddy. If they're offering you drinks, something 431 00:23:37,640 --> 00:23:39,880 to drink, or something like that that they've already bought into, 432 00:23:39,960 --> 00:23:46,319 you just learn how to work that customer. Hey, it 433 00:23:46,359 --> 00:23:50,599 cost you nothing to be nice, prompt, courteous professional. That's 434 00:23:50,640 --> 00:23:55,440 your job. You're getting paid. You get it now. Step 435 00:23:55,480 --> 00:24:01,839 two ask personally look them in, keep it short and humble. 436 00:24:02,400 --> 00:24:05,799 Say hey, if you were satisfied. A quick five star 437 00:24:05,880 --> 00:24:08,960 review goes a long way. I really helps us electricians 438 00:24:09,000 --> 00:24:11,440 here at the company who rely on local customers. It 439 00:24:11,480 --> 00:24:15,960 helps our business grow, and we're here to serve your community. Right, 440 00:24:17,759 --> 00:24:20,440 you're asking them for it now. In their mind they're 441 00:24:20,440 --> 00:24:23,599 always they're alway thinking, yeah, yeah, i'll do it later. Whatever. 442 00:24:23,640 --> 00:24:26,000 I've already set the tone what I want now. Some 443 00:24:26,039 --> 00:24:28,359 people say that's not right. Don't ask for a five 444 00:24:28,400 --> 00:24:34,559 star review. Bullshit, bull pooky. You ask for what you want. Folks. 445 00:24:35,799 --> 00:24:37,440 How many of you been in an Uber car? And 446 00:24:37,480 --> 00:24:40,039 then Uber driver turns around and says, I appreciate a 447 00:24:40,079 --> 00:24:42,720 five star review. Why would I not give it? If 448 00:24:42,759 --> 00:24:46,599 he gave me a good ride, good conversation, point A 449 00:24:46,680 --> 00:24:49,319 to point B, got me there safely. I know it 450 00:24:49,359 --> 00:24:51,759 helps their business. Why would I go out of the 451 00:24:51,759 --> 00:24:54,440 way to give something negative unless you're just a negative person. 452 00:24:55,559 --> 00:24:57,759 I'm giving them the best, baby. They got me from 453 00:24:57,759 --> 00:25:00,759 point A to point be safely. Maybe I didn't like 454 00:25:00,799 --> 00:25:03,920 the car. I don't know. Maybe it wasn't a luxury car. 455 00:25:03,960 --> 00:25:06,200 I was in a you know, a Prius. It doesn't matter. 456 00:25:07,200 --> 00:25:09,079 It's not like I'm married to the damn thing. I'm 457 00:25:09,119 --> 00:25:10,440 just trying to get from point A to point B. 458 00:25:10,519 --> 00:25:14,079 Why would I give a bad review. Same here, you 459 00:25:14,119 --> 00:25:17,880 did a service, you explained it. They're happy ask for it. 460 00:25:18,720 --> 00:25:20,960 As zig Ziggler always says, you're not gonna get what 461 00:25:21,000 --> 00:25:26,279 you don't ask for. Okay, now step three, don't expect 462 00:25:26,279 --> 00:25:27,880 them to do it later. Don't wait for the ferry 463 00:25:27,920 --> 00:25:32,119 dust to gather on your review page. You need to 464 00:25:32,160 --> 00:25:36,960 do it now. Most people don't understand these these electronics. 465 00:25:36,960 --> 00:25:38,920 They don't know how to do it. That's why we 466 00:25:39,039 --> 00:25:40,839 use that QR code and it goes right where they 467 00:25:40,920 --> 00:25:44,799 need to go. So they just don't know how, and 468 00:25:44,839 --> 00:25:48,160 that means they won't hand them your hat clip, show 469 00:25:48,160 --> 00:25:50,279 them your hat clip for your card. Let them scan 470 00:25:50,359 --> 00:25:53,359 that QR code into their phone. Wait for that phone 471 00:25:53,400 --> 00:25:58,519 to buzz done. You want to use your own phone, 472 00:25:58,559 --> 00:26:00,680 you can scan and say here, I use my phone 473 00:26:00,680 --> 00:26:02,039 because you may not want to put something in your 474 00:26:02,039 --> 00:26:03,680 phone or I don't have my phone, It's okay. You 475 00:26:03,720 --> 00:26:06,400 scan it with yours. They'll fill out their information, put 476 00:26:06,400 --> 00:26:08,400 in their email address, whatever it is. Say Look, it's 477 00:26:08,400 --> 00:26:11,720 not for me, it's just for the review. You're gonna 478 00:26:11,720 --> 00:26:14,279 have to practice how you do this, Okay. You know 479 00:26:14,319 --> 00:26:16,160 you got to be able to overcome things. But again, 480 00:26:16,599 --> 00:26:19,920 you don't have anything. There's no losses here. You're not 481 00:26:20,119 --> 00:26:24,039 losing anything. Now, maybe they don't do it, and you're like, okay, okay, 482 00:26:24,400 --> 00:26:29,640 you missed an opportunity. Okay, but you know what, you 483 00:26:29,680 --> 00:26:32,160 at least scan it into their phone or scan it 484 00:26:32,519 --> 00:26:34,799 or have a backup like your QR code on a 485 00:26:34,839 --> 00:26:37,799 card that says thank you, your business means everything to us, 486 00:26:38,119 --> 00:26:39,960 and have the QR code right in the middle. That's 487 00:26:40,000 --> 00:26:42,480 the second approach is you pull that card out and 488 00:26:42,599 --> 00:26:45,119 leave them with it and say at the bottom, we 489 00:26:45,240 --> 00:26:48,160 hope you enjoyed the service. We enjoyed your time we 490 00:26:48,240 --> 00:26:51,519 spent with you today. We would love a five star review. 491 00:26:51,920 --> 00:26:56,119 It helps us immensely. And that's a simple card. That's 492 00:26:56,119 --> 00:26:58,880 a courtesy card that you leave with them. Now, I 493 00:26:58,960 --> 00:27:00,839 like to do the QR coding, get it right. Then. 494 00:27:00,920 --> 00:27:02,720 I don't like to leave things in their hand. But 495 00:27:03,200 --> 00:27:05,880 I had cards specially made up that were thank you 496 00:27:05,920 --> 00:27:07,519 cards and I would give them when I left. That 497 00:27:07,559 --> 00:27:10,839 would kind of prompt them to scan this. Just make 498 00:27:10,880 --> 00:27:13,039 sure that when they scan it it goes and makes 499 00:27:13,079 --> 00:27:16,680 it as easy as possible to give you this review. 500 00:27:17,880 --> 00:27:21,160 And then you have a one hundred percent chance when 501 00:27:21,200 --> 00:27:23,359 you're there, and if they don't get it, then your 502 00:27:23,799 --> 00:27:26,400 odds drop. But at least if you leave this card, 503 00:27:26,440 --> 00:27:30,440 just thank you card, this how much I appreciate you. YadA, YadA, YadA. 504 00:27:30,599 --> 00:27:33,240 We're here to serve the community. We're a growing small business. 505 00:27:34,039 --> 00:27:37,720 People will work, and they will They might put that 506 00:27:37,799 --> 00:27:39,480 card down and they'll scan it later. If they don't 507 00:27:39,480 --> 00:27:41,759 know how to do it, they'll ast their significant other 508 00:27:41,880 --> 00:27:47,440 or their kid or somebody. Okay, now the card says 509 00:27:47,519 --> 00:27:49,519 five star review. You don't just give them a car 510 00:27:49,559 --> 00:27:50,680 with the Q and ask for a review and then 511 00:27:50,680 --> 00:27:52,039 they go look at it later and they gave you 512 00:27:52,079 --> 00:27:55,279 a three or four. Ask it now if they turn 513 00:27:55,319 --> 00:27:57,279 around and give you a two star review later, it 514 00:27:57,319 --> 00:28:00,480 is what it is. But you set the groundwork and 515 00:28:00,519 --> 00:28:02,680 you least have to go there. Okay, you at least 516 00:28:02,680 --> 00:28:06,279 have to go there. Okay, now say thank you right there, 517 00:28:06,480 --> 00:28:09,680 Thank you very much. That review helps me keep good 518 00:28:09,680 --> 00:28:12,920 pricing and serve the community and serve more people. And 519 00:28:12,960 --> 00:28:14,720 again it allows our business to grow. That way, we 520 00:28:14,759 --> 00:28:18,240 can spread our pricing amongst everybody and we can keep 521 00:28:18,240 --> 00:28:25,799 the prices down. Okay, here's a tip. Make you human right. Reviews. 522 00:28:26,160 --> 00:28:31,839 They don't come from apps, they come from appreciation, and 523 00:28:31,880 --> 00:28:35,359 so you need to explain your appreciation for it. Seriously, 524 00:28:35,640 --> 00:28:40,160 you do now segment four today we're talking about optimizing 525 00:28:40,200 --> 00:28:44,920 your Google and Being business profiles. Okay, look all said 526 00:28:44,920 --> 00:28:48,359 and done, if you don't have a nice looking Google 527 00:28:48,400 --> 00:28:51,160 and benpro and these are so easy to fill these out. 528 00:28:51,160 --> 00:28:53,759 I have so many people I talk to who say, yeah, 529 00:28:53,759 --> 00:28:58,039 I do Google like Being, and it looks like garbage. 530 00:28:58,160 --> 00:29:00,720 They don't have the information there that's really to the people. 531 00:29:00,759 --> 00:29:05,480 They're hours of work. Okay, some information that helps the 532 00:29:05,480 --> 00:29:10,079 customer choose them. It's terrible. It's just like a website. 533 00:29:10,200 --> 00:29:14,000 You have to take the time to make it and 534 00:29:14,039 --> 00:29:16,680 fill out the information to look right now. I do 535 00:29:16,759 --> 00:29:20,839 a consulting business for contractors and they will ask me 536 00:29:21,279 --> 00:29:24,119 to give them advice on their Google listing, their Being listings, 537 00:29:24,160 --> 00:29:26,160 their Yelp listings, and I will look at it and 538 00:29:26,240 --> 00:29:29,759 I will do a basically a one page summary of 539 00:29:29,799 --> 00:29:32,799 what I think they should change, how they should approach it. 540 00:29:33,039 --> 00:29:38,079 There's so many features in there that they should have that. 541 00:29:39,279 --> 00:29:43,640 And there's also what's called intermixing means it cross linking, 542 00:29:44,039 --> 00:29:46,119 so that on your Google page. There's a link over 543 00:29:46,160 --> 00:29:48,119 to your Yelp. There's from your Yelp, there's a link 544 00:29:48,160 --> 00:29:50,640 to your Google back back and forth. Okay, you need 545 00:29:50,680 --> 00:29:53,400 to make sure that these things are linked together. Okay, 546 00:29:53,559 --> 00:29:55,720 that the links will go on a click. I'm just 547 00:29:55,839 --> 00:30:01,160 telling you. It also gives you SEO awareness. Okay, there's 548 00:30:01,160 --> 00:30:06,039 a lot of different little tactics. Now, let's take this 549 00:30:06,160 --> 00:30:10,440 up a notch for those profiles. Your profiles themselves have 550 00:30:10,559 --> 00:30:13,319 to be ready for the traffic. So you update your hours, 551 00:30:13,359 --> 00:30:17,200 your photos, your service areas, any sample shots you want 552 00:30:17,240 --> 00:30:20,480 to give, your company, photos, your vehicles, all those type 553 00:30:20,480 --> 00:30:25,000 of things. Google rewards active profiles. What does that mean 554 00:30:25,559 --> 00:30:29,240 If you post a photo every few weeks, maybe your crew, 555 00:30:29,319 --> 00:30:34,200 your tools, maybe a finished job. It does affect the ranking. 556 00:30:34,799 --> 00:30:39,319 When you post in something about electricians near me, it's active, 557 00:30:39,319 --> 00:30:43,440 it's not dormant. That's important. Google likes it now when 558 00:30:43,440 --> 00:30:47,559 people do reviews, it makes it active. When you post pictures, Hey, 559 00:30:47,599 --> 00:30:50,720 maybe on a job site, you ask the customer when 560 00:30:50,720 --> 00:30:52,960 you're having that conversation, you say, hey, can I get 561 00:30:52,960 --> 00:30:54,920 a picture with you? Maybe they're not comfortable with that, 562 00:30:58,039 --> 00:31:00,920 but if they are comfortable with it, that's a great testimonial. 563 00:31:02,519 --> 00:31:04,359 And Neil, they feel obligated to give you a five 564 00:31:04,400 --> 00:31:06,160 star because they have a picture. And you know, again, 565 00:31:06,240 --> 00:31:07,920 you gotta you gotta warm that up. You got to 566 00:31:07,920 --> 00:31:10,559 know who feels comfortable with it. But be very personal 567 00:31:10,599 --> 00:31:14,039 with somebody. I'm just saying it goes a long way. 568 00:31:14,799 --> 00:31:17,319 If you do anything with your company. You have a picnic, 569 00:31:17,400 --> 00:31:19,519 you have an outing, you promote somebody, you want to 570 00:31:19,559 --> 00:31:21,680 do a weekly shout out to one of your technicians 571 00:31:21,759 --> 00:31:24,240 or whatever it is. Post it, post it, post it, 572 00:31:24,599 --> 00:31:27,079 put it on your review. Stay active. Somebody in your 573 00:31:27,079 --> 00:31:29,240 company does it for you if you do it. Okay, 574 00:31:29,599 --> 00:31:33,079 I do all of mine, My brother does all of his. Okay, 575 00:31:34,640 --> 00:31:39,599 next reply for every review, even bad reviews, because you 576 00:31:39,640 --> 00:31:44,480 know what, even a bad review can basically win over 577 00:31:44,599 --> 00:31:48,279 future customers. Let me give an example. Some people want 578 00:31:48,319 --> 00:31:51,880 to be just just shitty. I'm just saying it. Some 579 00:31:51,920 --> 00:31:55,720 people are They live within the the disgusts. That is 580 00:31:55,759 --> 00:31:59,359 what is their life. And so you leave a card 581 00:32:00,079 --> 00:32:02,359 you did great, everything seems like a five star. You 582 00:32:02,400 --> 00:32:03,920 asked for a five star, they end up giving you 583 00:32:03,960 --> 00:32:06,960 a three. Well, that's going to drag you down. Three 584 00:32:07,039 --> 00:32:09,240 is not all bad neutral, but it's still drag your 585 00:32:09,240 --> 00:32:12,200 five star down right. So the more five stars you 586 00:32:12,200 --> 00:32:16,880 have it balances out right. But anyway how you approach 587 00:32:16,960 --> 00:32:21,319 that review is critical. This is where people screw up. 588 00:32:22,160 --> 00:32:25,799 They get reviews and they don't comment back to their reviews. 589 00:32:25,839 --> 00:32:27,880 I don't care if it's a five star. I want 590 00:32:27,920 --> 00:32:30,400 to respond back. I want to say thank you for 591 00:32:30,480 --> 00:32:36,440 your feedback. We're glad you're safe and powered up. I 592 00:32:36,480 --> 00:32:38,640 want to respond back and say thank you for your 593 00:32:38,680 --> 00:32:42,680 service today. Thank you for the opportunity to serve you today. 594 00:32:42,799 --> 00:32:45,400 It means a lot for us to serve our local community. 595 00:32:45,680 --> 00:32:49,279 We're a growing business in this community. We appreciate the 596 00:32:49,319 --> 00:32:52,680 five stars. What if I get a three star, you 597 00:32:52,720 --> 00:32:56,000 say thank you for your feedback. It was a pleasure 598 00:32:56,119 --> 00:32:59,200 serving you today. I'm sorry you found our service was 599 00:32:59,240 --> 00:33:01,920 only a three star. Our goal is to always have 600 00:33:02,079 --> 00:33:06,319 five stars, so your feedback is very important to us. 601 00:33:06,680 --> 00:33:09,759 Feel free to call me personally at and give your 602 00:33:09,839 --> 00:33:12,440 number because it's your business. Okay. In fact that you're like, well, 603 00:33:12,480 --> 00:33:14,240 I don't want to give my number. That bullshit. You 604 00:33:14,279 --> 00:33:17,599 don't I want my number because somebody seeing that may say, dude, 605 00:33:17,680 --> 00:33:19,279 I'm just gonna go and call this guy. This is 606 00:33:19,319 --> 00:33:22,200 this guy, this is a stand up guy. Say, here's 607 00:33:22,240 --> 00:33:25,119 my number. I want to learn how I could do 608 00:33:25,160 --> 00:33:27,279 things better for you to get that three to a 609 00:33:27,359 --> 00:33:32,440 five next time. I appreciate you. You folks have no 610 00:33:32,759 --> 00:33:35,400 idea what that does. Now you may say, well, that 611 00:33:35,440 --> 00:33:38,279 wouldn't work for me. You know what, there is hundreds 612 00:33:38,279 --> 00:33:40,000 of thousands of people out there, so don't think that 613 00:33:40,200 --> 00:33:43,359 the way it's like me doing SEO. I think everybody 614 00:33:43,440 --> 00:33:46,920 out there searching for exam prep by searching Electrician exam prep. 615 00:33:47,160 --> 00:33:48,799 When I put it in the software that I have, 616 00:33:49,640 --> 00:33:52,200 freaking nobody's searching for it. But that's what I'm thinking 617 00:33:52,279 --> 00:33:56,000 I would search for. But nobody's doing that. So don't 618 00:33:56,039 --> 00:33:59,400 assume what other people will do. Don't assume that they 619 00:33:59,440 --> 00:34:02,960 think just like you. You need to think that not 620 00:34:03,440 --> 00:34:06,119 everybody thinks like you, and I want to cover all 621 00:34:06,160 --> 00:34:09,239 of my bases. Okay, that's the way you need to 622 00:34:09,280 --> 00:34:14,239 be thinking. Okay, so bad review, good review, stay humble, 623 00:34:14,639 --> 00:34:17,599 stay supportive, give them an opportunity to tell how you 624 00:34:17,599 --> 00:34:20,960 can improve, and you know what, work on your listening skills, 625 00:34:20,960 --> 00:34:22,760 because not everybody's going to be happy. You could have 626 00:34:22,760 --> 00:34:24,400 somebody call up and says, well, I thought the guy 627 00:34:24,440 --> 00:34:26,599 that came out here was arrogant, he was an asshole, 628 00:34:26,639 --> 00:34:29,760 blah blah blah. You can respond back to that and 629 00:34:29,800 --> 00:34:32,800 say I am so sorry. We will work harder within 630 00:34:32,840 --> 00:34:35,400 our company to make sure that we're more customer centric 631 00:34:35,920 --> 00:34:38,159 and that your response is going to be used in 632 00:34:38,199 --> 00:34:41,159 upcoming training so that we can make sure that we 633 00:34:41,360 --> 00:34:46,320 focus on five star service to everybody, including you. In 634 00:34:46,360 --> 00:34:49,400 the future. I hope that you give us an opportunity 635 00:34:49,920 --> 00:34:52,360 to turn that three into a five in the future. 636 00:34:54,360 --> 00:34:56,039 I'm going to tell you right now, I have seen 637 00:34:56,039 --> 00:34:59,400 people that have done this and that three. All of 638 00:34:59,440 --> 00:35:02,800 a sudden, mysteriously later, they go and update their review 639 00:35:02,840 --> 00:35:06,519 and they change it to a five. It happens. It happens, folks, 640 00:35:07,039 --> 00:35:12,920 It happens. I'm just saying it does so again and 641 00:35:12,920 --> 00:35:17,880 and and then they may some other customer sees that 642 00:35:17,920 --> 00:35:22,239 and goes, wow, dude, this is helpful. This is helpful. 643 00:35:22,280 --> 00:35:26,079 This is these people are you know what? That's integrity, dude, 644 00:35:26,159 --> 00:35:28,679 it's it does. It works, folks. But you got you know, 645 00:35:28,719 --> 00:35:32,119 you're in business. You need to think like a business person. 646 00:35:32,840 --> 00:35:34,800 Stop thinking like well, I'm the best in the world, 647 00:35:34,800 --> 00:35:36,480 and it doesn't matter whether they like me or not. 648 00:35:36,599 --> 00:35:39,599 You know, no, when you're out there trying to beat 649 00:35:39,599 --> 00:35:41,360 a dog eat dog world and you're trying to compete 650 00:35:41,360 --> 00:35:48,119 with the competition, you want to have a leg up. Courtesy, professionalism, empathy, 651 00:35:48,320 --> 00:35:53,199 all those things understanding. Desire to make the best effort 652 00:35:53,239 --> 00:35:56,880 for your customer doesn't mean you're kissing ass. That means 653 00:35:56,920 --> 00:36:01,480 you're a business person. That's what it means. Okay, So 654 00:36:02,400 --> 00:36:07,119 your digital triangle builds SEO authority in your area by 655 00:36:07,119 --> 00:36:11,159 doing what the next step is cross linking everything. So 656 00:36:11,239 --> 00:36:14,320 your QR code should lead you to the Google Business page, 657 00:36:15,000 --> 00:36:18,400 which links to your website, which links to your Yelp, 658 00:36:18,559 --> 00:36:21,039 which also links to your Being profile. There's a way 659 00:36:21,079 --> 00:36:22,480 to do this in all of them, and it should 660 00:36:22,480 --> 00:36:25,119 be vice versa. When you're on your business profile, it 661 00:36:25,119 --> 00:36:28,039 should be prominent. If you're in the local market and 662 00:36:28,079 --> 00:36:32,360 you're trying to gain review, put it up front. If 663 00:36:32,400 --> 00:36:35,159 you're on your Yelp, make sure your website, make sure 664 00:36:35,199 --> 00:36:38,280 your Google profile, make sure your Being profile link is there, 665 00:36:38,320 --> 00:36:40,159 and vice versa. Do this on all of them. So 666 00:36:40,199 --> 00:36:45,320 that creates this digital triangulation and it builds what's called 667 00:36:45,559 --> 00:36:52,119 SEO authority for local search optimization. Okay, that's a fancy 668 00:36:52,119 --> 00:36:54,480 word and it sounds complicated to many people, but it 669 00:36:54,519 --> 00:36:57,760 is not. It is how these search engines rank things, 670 00:36:58,760 --> 00:37:02,320 and with the reviews, with the optimization, with the information 671 00:37:02,400 --> 00:37:04,159 that you put in there. I mean, think about it, 672 00:37:04,639 --> 00:37:09,000 SEO when Google is the largest search engine out there 673 00:37:09,320 --> 00:37:11,199 and a lot of people that function on SEO, and 674 00:37:11,199 --> 00:37:13,440 I'm the guilty of that. I function to get my websites, 675 00:37:13,440 --> 00:37:15,760 and my websites don't show up very well because we 676 00:37:15,840 --> 00:37:18,920 have poor SEO. And it's really hard to get poor 677 00:37:19,000 --> 00:37:21,639 s to get good SEO because there's so many factors 678 00:37:21,639 --> 00:37:23,639 that it's looking for. And if and if Google chain 679 00:37:23,960 --> 00:37:27,079 changes an algorithm, you either drop in listenings or you 680 00:37:27,159 --> 00:37:32,679 increase in listings. Now, local SEO is less frivolous, Okay, 681 00:37:33,119 --> 00:37:36,079 or I shouldn't say frivoless, it's less frugal, if that's 682 00:37:36,119 --> 00:37:38,400 the best way to say that. It's it's less frugal 683 00:37:39,039 --> 00:37:42,039 because what it does is that it's looking for the 684 00:37:42,079 --> 00:37:49,159 parameters of a good listing, good reviews, number of reviews, 685 00:37:49,199 --> 00:37:54,440 and seos that have a good between all of them. 686 00:37:54,480 --> 00:37:57,960 A good Triangle authority, and that's why you're focusing on 687 00:37:58,000 --> 00:38:03,159 the big three, Google, Bing, and Yelp. Okay, So your 688 00:38:03,199 --> 00:38:06,599 online presence is your new service truck. If you will, 689 00:38:07,400 --> 00:38:10,920 make sure it's clean, make sure it's branded, and it's 690 00:38:11,000 --> 00:38:14,400 easy to find. And people using a QR code, make 691 00:38:14,440 --> 00:38:16,880 sure you get them where they need to be so 692 00:38:16,920 --> 00:38:19,119 they don't have to go through four or five steps 693 00:38:19,159 --> 00:38:24,800 because they're not gonna do it, okay. Now, Segment number five, 694 00:38:25,519 --> 00:38:29,719 Tools of the trade, Making your own QR system. Now, 695 00:38:29,760 --> 00:38:31,440 if you're ready to do this yourself, here's how you 696 00:38:31,480 --> 00:38:34,000 would do it. Just go get to some site that 697 00:38:34,039 --> 00:38:37,079 creates it, like a qrcode, Monkey dot com or whatever. 698 00:38:37,159 --> 00:38:40,599 Create your QR code. A lot of the softwares and 699 00:38:40,639 --> 00:38:43,480 things you have today that does laser engraving does QR codes. 700 00:38:43,519 --> 00:38:47,920 We do this in house. Go to your link review, 701 00:38:48,239 --> 00:38:51,400 your Google link review link or Yelp and bing link okay, 702 00:38:51,880 --> 00:38:54,679 and make sure that you get the actual URL that 703 00:38:54,800 --> 00:38:57,480 takes you straight to the Google review for your company, 704 00:38:57,840 --> 00:39:02,800 same with being, same with Yelp. Find that link or 705 00:39:02,960 --> 00:39:06,119 create something like a link tree or tap link where 706 00:39:06,159 --> 00:39:08,440 you can have where they go to a URL that 707 00:39:08,519 --> 00:39:11,519 doesn't change. So you can put that on your QR code. 708 00:39:11,840 --> 00:39:14,400 They go there and there's three buttons on there. One 709 00:39:14,440 --> 00:39:21,679 says Google, one says being, one says YELP. And when 710 00:39:21,679 --> 00:39:25,119 they click those, that goes directly to the review page. 711 00:39:25,599 --> 00:39:27,840 So instead there's one step in here. But they have 712 00:39:27,920 --> 00:39:30,079 the opportunity to do all three. Now, I use a 713 00:39:30,119 --> 00:39:32,199 tactic where I'm gonna say, look, I give you five 714 00:39:32,239 --> 00:39:35,559 dollars off for each one of these, and so while 715 00:39:35,559 --> 00:39:37,599 you're there, you get them to do it. While you're there, 716 00:39:38,199 --> 00:39:41,599 you don't mind waiting, Okay, I don't mind waiting saying 717 00:39:41,639 --> 00:39:44,039 you're not being charged for this. We're done, but this 718 00:39:44,119 --> 00:39:45,880 really helps my business, and I'm going to give you 719 00:39:45,920 --> 00:39:49,360 some money off. However you want to do it. Maybe 720 00:39:49,400 --> 00:39:52,440 you feel better at doing five percent off of the 721 00:39:52,440 --> 00:39:55,119 bill if they do all three. However, you want to 722 00:39:55,159 --> 00:39:57,760 work it, but you need to develop a pattern in 723 00:39:57,840 --> 00:39:59,840 how you work it and train your people to use this. 724 00:40:00,360 --> 00:40:02,239 You want these reviews, folks, and you want to make 725 00:40:02,239 --> 00:40:05,320 it as easy as possible. Right now, in our case, 726 00:40:05,400 --> 00:40:09,920 we create these clips. They're really inexpensive. We'll do all 727 00:40:09,920 --> 00:40:12,280 the work for you. We'll send you the clip. You know, 728 00:40:12,360 --> 00:40:15,480 it's really cheap. It's like fourteen dollars, dude, all that 729 00:40:15,519 --> 00:40:17,719 type stuff. You just send us the links you want 730 00:40:17,760 --> 00:40:19,400 on it or how you want it. We'll even help 731 00:40:19,400 --> 00:40:21,400 you create a link tree page if you want, with 732 00:40:21,480 --> 00:40:24,639 all of them on it. We'll help you out. Okay. 733 00:40:25,760 --> 00:40:29,480 So in that scenario, that's what's going to help you. 734 00:40:29,599 --> 00:40:33,760 And you work with your customer that way. Okay, So 735 00:40:33,840 --> 00:40:36,079 you'll be amazed how the customers actually will scan it, 736 00:40:36,159 --> 00:40:38,559 they're interested in it, and they'll get involved in it. 737 00:40:38,599 --> 00:40:42,440 They want the discount. Okay, who doesn't want discounts? Right? So, 738 00:40:42,679 --> 00:40:46,800 if you can label a panel, you can label your brand. 739 00:40:47,360 --> 00:40:48,800 And I say this to people all the time. If 740 00:40:48,800 --> 00:40:50,559 you ever doing service work, by the way, this is 741 00:40:50,639 --> 00:40:53,440 kind of a little extra segment. If you're ever doing 742 00:40:53,480 --> 00:40:56,039 service work and you're doing and whether you fix a receptacle, 743 00:40:56,039 --> 00:40:59,320 if you're not going down and putting a business card 744 00:40:59,360 --> 00:41:01,639 with your cure our code to your website or to 745 00:41:01,679 --> 00:41:04,320 your link tree with your company website and you're being 746 00:41:04,400 --> 00:41:07,239 Google and Yelp, if you're not doing that, you're missing 747 00:41:07,280 --> 00:41:10,119 one hell of an opportunity. Because I'm going to come 748 00:41:10,119 --> 00:41:11,840 and tell the customers say, if you ever need me 749 00:41:11,880 --> 00:41:16,320 there's a card in your panel and it's right there, 750 00:41:17,000 --> 00:41:18,960 so it has all the information you need to reach 751 00:41:19,000 --> 00:41:20,880 out to me. Now, I'll tell you one other tip. 752 00:41:20,920 --> 00:41:22,800 This is a bonus that I, you know, wasn't going 753 00:41:22,840 --> 00:41:24,760 to include this in here, but if you for those 754 00:41:24,800 --> 00:41:27,400 that do the link tree thing, it's just really easy 755 00:41:27,400 --> 00:41:31,440 and free to do. I also will put referrals on 756 00:41:31,599 --> 00:41:36,920 there to other contractors, other plumbing mechanical things like that 757 00:41:36,920 --> 00:41:39,800 that I trust. Now, I formed a relationship when I 758 00:41:39,840 --> 00:41:42,360 was in contracting. I knew a plumber that I liked 759 00:41:42,800 --> 00:41:45,360 and I agreed with him, and he followed the same 760 00:41:45,440 --> 00:41:50,039 plan and basically he would refer me as the electrician. 761 00:41:50,159 --> 00:41:52,559 I would refer him as the plumber. Had the same 762 00:41:52,559 --> 00:41:54,639 thing for an HVA, had the same thing for a realtor, 763 00:41:55,719 --> 00:41:58,079 had the same thing for a handyman that you know 764 00:41:58,159 --> 00:42:01,599 this time, so you can develop your own network and 765 00:42:01,840 --> 00:42:05,159 share it back and forth through this link tree, and 766 00:42:05,199 --> 00:42:07,519 it all can start with a simple QR code and 767 00:42:07,559 --> 00:42:09,559 you get the opportunity to explain to say, Hey, I'm 768 00:42:09,559 --> 00:42:11,840 going to do you a favor. Since you trusted me, 769 00:42:11,920 --> 00:42:15,000 I'm going to tell you that I have people I trust. Okay, 770 00:42:15,039 --> 00:42:17,719 in this industry. I know them, I know their work. 771 00:42:18,119 --> 00:42:19,960 I'm going to give you a quick link to them 772 00:42:20,000 --> 00:42:22,559 here in this this link tree that you can get 773 00:42:22,599 --> 00:42:25,599 by just scanning this QR code. I'm going to give 774 00:42:25,639 --> 00:42:30,119 you the best plumber, the best mechanical, the best builder, 775 00:42:30,559 --> 00:42:34,320 the best whatever in your network. And basically, this is 776 00:42:34,360 --> 00:42:36,920 a giver's gain approach. You're only going to do those 777 00:42:36,960 --> 00:42:39,440 that are willing to do the same for you. If 778 00:42:39,440 --> 00:42:40,880 they're not willing to do the same for you, then 779 00:42:40,880 --> 00:42:42,880 you remove them from the link tree. You don't have 780 00:42:42,960 --> 00:42:45,039 to change the QR code, you just remove them from 781 00:42:45,079 --> 00:42:47,880 the link tree. It's beautiful thing, folks. I'm going to 782 00:42:47,920 --> 00:42:49,960 do a video one day and show people exactly how 783 00:42:49,960 --> 00:42:52,719 to do it. It's beautiful and if you work it right, 784 00:42:53,760 --> 00:42:58,800 it's really powerful. Okay, but you should be branding yourself. 785 00:42:58,840 --> 00:43:01,000 You should be putting your your name on the panel, 786 00:43:01,119 --> 00:43:04,079 your your card with your link tree QR you should 787 00:43:04,079 --> 00:43:07,159 be doing. Don't don't expect people to type in a URL, folks. 788 00:43:07,519 --> 00:43:10,440 They're not going to do it. They're not gonna do it. Now. 789 00:43:10,519 --> 00:43:15,000 If you're high tech like me, I have NFC nearfield 790 00:43:15,039 --> 00:43:18,119 communication cards, which is basically they just hold their phone 791 00:43:18,119 --> 00:43:19,760 near it and it'll send them right there. So it's 792 00:43:19,800 --> 00:43:22,039 without having to scan it with their camera. It just 793 00:43:22,079 --> 00:43:23,960 hold their phone near it. The only problem with that 794 00:43:24,320 --> 00:43:26,480 is they have to turn on NFC in their phone. 795 00:43:26,840 --> 00:43:29,880 Some of them it's on by default. But again the 796 00:43:29,880 --> 00:43:32,400 card will say turn on your NFC in your in 797 00:43:32,440 --> 00:43:35,079 your settings. Or you just have a QR code and 798 00:43:35,079 --> 00:43:37,639 it says open your camera and all the cameras today 799 00:43:37,679 --> 00:43:38,960 will do it and the link will come up. So 800 00:43:39,039 --> 00:43:41,679 that's the easiest approach. So QR codes are powerful. The 801 00:43:41,719 --> 00:43:44,679 problem is you can't change a QR code once it's done. 802 00:43:44,800 --> 00:43:47,119 So that's why I say send them to link tree 803 00:43:47,480 --> 00:43:49,800 so that there you can customize the links that they 804 00:43:49,800 --> 00:43:53,880 click on. Very powerful. Now, if you only care about 805 00:43:53,880 --> 00:43:57,480 Google listenings in your area, then instead of doing all that, 806 00:43:57,559 --> 00:43:59,719 just and have it. Just go straight to the Google 807 00:43:59,760 --> 00:44:03,000 list thing where you can give a review. That's it. 808 00:44:03,000 --> 00:44:06,440 It's up to you, but do it. Do it? So 809 00:44:06,559 --> 00:44:10,960 why all this matters? Listen big companies spend thousands of 810 00:44:11,000 --> 00:44:15,400 dollars on marketing, some of them millions. But you, as 811 00:44:15,480 --> 00:44:18,320 an independent electrical contractor or what other trade that may 812 00:44:18,400 --> 00:44:22,920 be listening to this, already have the best marketing tool 813 00:44:22,960 --> 00:44:28,480 in the world. You're satisfied customer. Every five star review 814 00:44:28,559 --> 00:44:32,159 becomes a twenty four to seven salesman that never takes 815 00:44:32,199 --> 00:44:37,639 a lunch break. Folks, it's always working for you. People 816 00:44:37,639 --> 00:44:40,199 are now looking at reviews. Why do you think there's 817 00:44:40,320 --> 00:44:42,440 being in Google and yell? Why do you think all 818 00:44:42,480 --> 00:44:45,159 these reviews are out there? Because people use it? I 819 00:44:45,280 --> 00:44:49,280 use it. Every QR code that you hand out that 820 00:44:49,320 --> 00:44:52,639 you get a customer to scan is a digital handshake 821 00:44:52,719 --> 00:44:56,800 that says thanks for trusting us. Build this habit into 822 00:44:56,800 --> 00:44:59,719 your daily routine, Train your staff on how they approach it. 823 00:45:00,239 --> 00:45:04,280 Use it as a closing when you're doing a summary. 824 00:45:04,920 --> 00:45:07,960 If you've already factored a price into your pricing, that 825 00:45:08,119 --> 00:45:13,480 already covers that five dollars off each one like fifteen bucks, 826 00:45:13,880 --> 00:45:16,519 so maybe you're already fifteen dollars higher than you know. 827 00:45:16,639 --> 00:45:18,760 But again, work it into your price so you understand 828 00:45:18,800 --> 00:45:20,840 that it's not a loss for you, but it's a 829 00:45:20,880 --> 00:45:24,360 benefit to them. Work it in however you do that, 830 00:45:25,079 --> 00:45:28,239 Work it into that sales approach. Because the contractor who 831 00:45:28,320 --> 00:45:33,840 builds their online credibility today will own their local market 832 00:45:33,920 --> 00:45:38,760 share tomorrow. Folks, you will you will. So here's a takeaway. 833 00:45:39,079 --> 00:45:40,880 Here you go. Here's my challenge to you folks out 834 00:45:40,880 --> 00:45:44,280 there that's listening. Create your QR code system, whether you 835 00:45:44,360 --> 00:45:46,039 use ours, and we'll help you out and we show 836 00:45:46,079 --> 00:45:50,440 you how to do it. Will be your mentor engrave 837 00:45:50,559 --> 00:45:55,159 or print it on something physical, hat clips, business cards, whatever, 838 00:45:55,199 --> 00:45:57,880 and business cards have it printed on there, have it. 839 00:45:57,920 --> 00:45:59,440 Go to the link tree. Unless you're just trying to 840 00:45:59,440 --> 00:46:01,960 focus on one thing like Google, I prefer you to 841 00:46:02,000 --> 00:46:04,119 do my approach to link tree or something like that. 842 00:46:04,119 --> 00:46:09,000 That's fine. Ask for one review per day. If you're 843 00:46:09,000 --> 00:46:12,280 not gonna do it on every call, at least force 844 00:46:12,320 --> 00:46:14,559 yourself to do it on one so you can gauge 845 00:46:14,559 --> 00:46:18,079 your response, so you can gauge your success. I would 846 00:46:18,119 --> 00:46:21,679 say jump all in right, jump in the deep end 847 00:46:22,039 --> 00:46:24,320 and make sure you work it into your plan. And 848 00:46:24,360 --> 00:46:28,559 for you owners who have technicians, this takes some training approach. 849 00:46:28,760 --> 00:46:34,599 You can train your employees to be much more approached 850 00:46:35,000 --> 00:46:39,360 when it comes to customers, a much more softer approach, 851 00:46:39,920 --> 00:46:45,360 a gentler approach, soft skills, increase your ROI Okay, it 852 00:46:45,480 --> 00:46:48,280 can happen, and that's what you want. You're in business. 853 00:46:48,800 --> 00:46:52,079 So in thirty days, you'll have thirty new reasons for 854 00:46:52,159 --> 00:46:55,199 customers to trust you. And that, my friends, is how 855 00:46:55,239 --> 00:46:59,440 you write the Business for Success manual is to keep 856 00:46:59,480 --> 00:47:03,159 your customer happy, give them away, to share their positive 857 00:47:03,199 --> 00:47:05,719 review and they'll go out of their way to tell 858 00:47:05,760 --> 00:47:10,760 other people. And of course they're listening online. Will be 859 00:47:10,760 --> 00:47:13,360 there twenty four to seven working for you. All right, 860 00:47:13,400 --> 00:47:17,239 All right, folks, stay sharp, stay into it. We appreciate you. 861 00:47:17,280 --> 00:47:19,880 Hopefully you got something out of this episode. And again, 862 00:47:20,480 --> 00:47:23,119 all these tips and techniques have taken me nearly forty 863 00:47:23,199 --> 00:47:25,320 years to come up with the approach. You have the 864 00:47:25,320 --> 00:47:28,400 opportunity to put them in play right now. Till next time, folks, 865 00:47:28,480 --> 00:47:30,280 make sure you listen to all of our podcasts. You 866 00:47:30,280 --> 00:47:33,159 can listen on any of your favorite platforms or now 867 00:47:33,199 --> 00:47:36,440 you can listen to our podcasts over on fast tracks 868 00:47:36,440 --> 00:47:39,960 Tube for free. But there's many places you can listen, 869 00:47:40,000 --> 00:47:42,639 even in our mobile app from fastracksystem dot com. Till 870 00:47:42,639 --> 00:47:44,280 next time, Stay saved, God bless. 871 00:47:44,639 --> 00:47:48,000 Speaker 1: Thanks for tuning into another electrifying episode of the Master 872 00:47:48,119 --> 00:47:52,360 THENDP podcast. We hope you're feeling more powered up and 873 00:47:52,400 --> 00:47:54,960 ready to tackle the electrical world with the knowledge and 874 00:47:55,039 --> 00:47:59,840 confidence you need to succeed. Remember, in the electrical grade, 875 00:48:00,119 --> 00:48:02,599 knowledge is power, and we're here to make sure you 876 00:48:02,679 --> 00:48:06,599 stay flooded into the latest insights, tips and code updates. 877 00:48:07,679 --> 00:48:11,519 If you enjoy today's episode, don't forget to subscribe, leave 878 00:48:11,599 --> 00:48:14,280 us a review, and share the podcast with your fellow 879 00:48:14,280 --> 00:48:20,000 electricians and industry pros. Until next time, keep your tools sharp, 880 00:48:20,280 --> 00:48:23,599 your circuits clear, and you're my focused because here at 881 00:48:23,599 --> 00:48:26,960 the Master of the ANEC podcast, we're all about sparking 882 00:48:27,000 --> 00:48:33,079 your success. Stay safe, stay smart, and keep mastering the trade. 883 00:48:33,719 --> 00:48:34,480 Speaker 2: From all of us. 884 00:48:34,400 --> 00:48:37,199 Speaker 1: Here at Electrical Code Academy, thank you for all your 885 00:48:37,239 --> 00:48:39,440 support and we will see you on the next amazing 886 00:48:39,519 --> 00:48:43,920 Master of the NEC podcast episode.