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<v Speaker 1>It's night Side with Dan Ray on WBS, Boston's news radio.

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<v Speaker 2>Thank you very much to Paul Davis. Just a moment,

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<v Speaker 2>you and I will be chatting about an issue of us,

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<v Speaker 2>some importance that you've already reported on today. First of all,

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<v Speaker 2>I'm Dan Ray, the host of the show, and we

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<v Speaker 2>have Rob Brooks and an assistant new trainee Dan, Dan.

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<v Speaker 2>What's your last name? I want to give you a

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<v Speaker 2>proper introduction, Tantano. Dan Tantano is in studio in the

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<v Speaker 2>control room tonight, Dan tan Tanno. All right, this is

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<v Speaker 2>sort of his first Is this the first time you're

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<v Speaker 2>flying the plane?

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<v Speaker 3>Dad?

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<v Speaker 2>All right, Well, I want you to know this is

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<v Speaker 2>my three thousandth nine hundredth thirty nine hundredth edition of Nightside,

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<v Speaker 2>So we're kind of, you know, the ying and the

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<v Speaker 2>yang of Nightside here, my friend, and I know you're

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<v Speaker 2>going to do a great job, and sure by fifty

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<v Speaker 2>nine twelve to fifty eight tonight, you'll have this thing

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<v Speaker 2>down absolutely perfectly. We in our first hour tonight, we'll

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<v Speaker 2>be talking with four guests, no phone calls. Beginning after

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<v Speaker 2>nine o'clock we will be taking phone calls, and at

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<v Speaker 2>that time we are going to go back and look

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<v Speaker 2>at the Stewart health care crisis here in Massachusetts. Going

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<v Speaker 2>to be talking with John McDonough, a professor of the

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<v Speaker 2>practice of Public health at the Harvard chan School of

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<v Speaker 2>Public Health. John McDonald, a former state representative, knows this

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<v Speaker 2>story inside and out, and we are going to trace

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<v Speaker 2>the history here how did we get to this disastrous situation.

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<v Speaker 2>And then later on tonight, we're going to talk about

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<v Speaker 2>a Boston Globe former editor and now a commentator, columnist,

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<v Speaker 2>whatever you will, with Boston old Brian McGrory. We won't

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<v Speaker 2>talk with Brian because Brian likes to say that his

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<v Speaker 2>writing stands alone. But we're going to talk about a

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<v Speaker 2>very interesting article that he wrote yesterday about bike lanes

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<v Speaker 2>on Boylston Street in Boston and maybe maybe the city

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<v Speaker 2>at some point needs to back off putting bike lanes

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<v Speaker 2>on every street and particularly every major thoroughfare in Boston.

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<v Speaker 2>But first off, we are going to bring back for

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<v Speaker 2>a curtain call here WBZ News Radio anger Nicole Davis.

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<v Speaker 1>Nicole, fancy seeing you here.

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<v Speaker 2>Hi?

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<v Speaker 1>Are you well? As of a you know, it's been

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<v Speaker 1>about two minutes and I had some coffee, so I

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<v Speaker 1>think I'm doing better. Now, how are you perfect?

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<v Speaker 2>Yes? Perfect, you always do perfectly. Anyway, Look, you've been

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<v Speaker 2>reporting today, I guess on a survey of TSA complaints

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<v Speaker 2>at US airports, and Logan Airport is not on the

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<v Speaker 2>top of the list, but it's pretty close. Tell us

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<v Speaker 2>about I.

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<v Speaker 1>Mean around here, we like to say we're number one

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<v Speaker 1>right now. It's just kind of a New England thing

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<v Speaker 1>and this is something that we do not want to

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<v Speaker 1>say we are number one, but we're number seven, so woo.

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<v Speaker 1>This is a survey from a company called Upgraded Points.

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<v Speaker 1>They're based in Austin, Texas, and what they did was

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<v Speaker 1>they dug through through all the TSA complaint data that

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<v Speaker 1>they get in from twenty fifteen through last year, so

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<v Speaker 1>they had a good amount of data here. And what

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<v Speaker 1>they did was they tried to see where travelers have

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<v Speaker 1>been filing the most complaints against TSA. So again, we're

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<v Speaker 1>not number one. We can give that title to Newark,

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<v Speaker 1>New Jersey. Surprise or not, that is the worst airport

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<v Speaker 1>in the country with the most complaints according to this survey.

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<v Speaker 1>But we are again number seven. They say that just

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<v Speaker 1>about five out of every one hundred thousand passengers that

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<v Speaker 1>went through Logan Airport in that time filed some kind

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<v Speaker 1>of complaint about their TSA experience, and you could call

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<v Speaker 1>it experience. I suppose it's good or bad. It's an

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<v Speaker 1>experience regardless.

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<v Speaker 2>Well, you all of us want security when we were

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<v Speaker 2>on that airplane, so we're going to make sure that

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<v Speaker 2>everyone has been checked on the airplane and that anybody

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<v Speaker 2>gets on the airplane who hasn't been checked. We're very

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<v Speaker 2>concerned about that.

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<v Speaker 3>Ye.

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<v Speaker 2>At the same time, we all all of us were

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<v Speaker 2>in a little bit of an anxious situation going through security,

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<v Speaker 2>and we don't want to have our bags looked deeply into.

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<v Speaker 2>But they have a job to do. I don't have

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<v Speaker 2>any beef with the TSA people at Logan Airport. I

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<v Speaker 2>found them all to be pretty cooperative. Any idea as

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<v Speaker 2>to what sort of complaints people have. I mean, the

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<v Speaker 2>TSA people really avia to protect the safety of the passengers.

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<v Speaker 2>I like seeing TSA.

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<v Speaker 1>Pans, sure of course. I mean being safe is important,

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<v Speaker 1>and I don't think anybody's arguing that. But when it

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<v Speaker 1>comes to these complaints, I've got the list up in

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<v Speaker 1>front of me. It kind of goes all over the map.

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<v Speaker 1>You've got complaints about mishandling of passenger property, maybe losing

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<v Speaker 1>some stuff, and there's breaking locks on suitcases or going

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<v Speaker 1>through people's going through people's suitcases. Of course, you know,

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<v Speaker 1>you pack it just right, especially if it's carry on.

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<v Speaker 1>People complaining about the TSA going through their suitcases and

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<v Speaker 1>damaging property. Then there's some you know, complaints about people

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<v Speaker 1>getting padded down aggressively or potentially being taken out of

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<v Speaker 1>the line for no good reason. People also complaining about

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<v Speaker 1>just the screening process in general. There's all sorts of

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<v Speaker 1>different complaints on here. And then also people who have disabilities.

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<v Speaker 1>Some have complained that TSA doesn't properly work with their

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<v Speaker 1>medical supplies, their wheelchairs, some one and so forth, or

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<v Speaker 1>just doesn't let them go through in an efficient manner

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<v Speaker 1>and maybe they miss their flight.

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<v Speaker 2>Sounds to me like the TSA folks at all of

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<v Speaker 2>these airports are probably tasked with a bankless.

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<v Speaker 1>Job, oh my gosh, of course, and.

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<v Speaker 2>They are dealing with dozens hundreds of people during the shift.

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<v Speaker 2>And I'm sure that within one hundred thousand people, there's

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<v Speaker 2>probably a few people who are having a bad day themselves. Actually,

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<v Speaker 2>I think these numbers are pretty low.

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<v Speaker 1>With you at the end of the day, it could

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<v Speaker 1>be worse. I don't five out of every one hundred

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<v Speaker 1>thousands not the worst ratio world.

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<v Speaker 2>Well, that would be when you think about it at

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<v Speaker 2>Fenway Park. But there's about thirty five thousand people to

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<v Speaker 2>go to a game. And if there were only a

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<v Speaker 2>couple of people for every baseball game who complained of

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<v Speaker 2>an experience, I think TSA's doing pretty well with these

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<v Speaker 2>statistics here, to be really honest, without.

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<v Speaker 1>I would love to see the TSA play baseball, but

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<v Speaker 1>I can't get what I want. But you're right, You're right.

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<v Speaker 1>I mean, it's all about looking at the bigger picture.

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<v Speaker 1>Of course.

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<v Speaker 2>My only problem I just flew back in on Sunday

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<v Speaker 2>afternoon and I get a real problem. And I don't

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<v Speaker 2>know whether it's with the airline it was Ita, or

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<v Speaker 2>whether it was with the baggage handlers down below. Do

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<v Speaker 2>you know how long it took us to get out

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<v Speaker 2>luggage from the time we landed and we went right

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<v Speaker 2>through security. The security people at Logan Airport could not

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<v Speaker 2>have been easier. They were very thorough. If I had

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<v Speaker 2>a good experience with TSA, both going out and coming back,

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<v Speaker 2>guess how long you would expect from the time you

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<v Speaker 2>land until you actually get your luggage.

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<v Speaker 1>I mean normally anywhere from ten to twenty minutes. I

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<v Speaker 1>suppose that the most the longest on an international flight.

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<v Speaker 1>I've had to worry about it, but I'm assuming it's

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<v Speaker 1>a lot longer than that an hour and a half.

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<v Speaker 2>What was the issue? I don't think that whoever is

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<v Speaker 2>in charge down below that. I kind of imagine they

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<v Speaker 2>had a sufficient number of baggage handlers at the assigned

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<v Speaker 2>to the international terminal. Now again, I don't know if

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<v Speaker 2>the baggage handlers or employees of the airline or that

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<v Speaker 2>they are employees of logan inport. But an hour and

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<v Speaker 2>a half to get your luggage, Now, this is after

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<v Speaker 2>a nine hour flight from Rome, and before that a

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<v Speaker 2>three am wake up call, had to go through the

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<v Speaker 2>airport at Naples, Italy, which was a zoo, and to

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<v Speaker 2>wait an hour and a half for the luggage to

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<v Speaker 2>come up. And it came up sporadically a couple of bags.

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<v Speaker 2>Then we wait a few minutes. So I have a

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<v Speaker 2>lot more complaints with whoever got the luggage off the

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<v Speaker 2>plane into the cart, into the building, onto the conveyor

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<v Speaker 2>belt with the TSA is.

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<v Speaker 1>That is fair and look traveling, especially internationally, it is exhausting.

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<v Speaker 1>It is exhausting for all of us. Nobody wants to

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<v Speaker 1>be standing in these lines. It's a rough experience all around.

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<v Speaker 2>So the seats get smaller every year.

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<v Speaker 1>That really did, or I'm getting bigger. It's probably a

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<v Speaker 1>combo of both.

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<v Speaker 2>Seat. I was in row by the way, I was said,

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<v Speaker 2>the last row of the plane. Oh no, oh yeah, yeah, yeah, yeah,

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<v Speaker 2>no the loo right, no, there were no, the lows

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<v Speaker 2>were more in the middle. We were bound by the

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<v Speaker 2>galley at which was you know, you could at least

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<v Speaker 2>stand up.

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<v Speaker 3>Uh.

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<v Speaker 2>And also they have cruise seating in the back of

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<v Speaker 2>these international flights, which I had never seen before. Did

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<v Speaker 2>you know that they have crew seating in these flights.

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<v Speaker 1>Yeah, I've seen that once or twice, but I haven't

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<v Speaker 1>seen it that often.

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<v Speaker 2>They have a big curtain that encircles about I don't know,

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<v Speaker 2>looks like twenty or so seats.

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<v Speaker 3>Uh.

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<v Speaker 2>Big oh, comfortable seats. Wow, that were like ten feet

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<v Speaker 2>from where most for I was squenched in.

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<v Speaker 1>Well, to be fair, they're also working the flight, so

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<v Speaker 1>they probably deserve a little rest. But that would be

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<v Speaker 1>so nice six hours into a flight seeing that going

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<v Speaker 1>Wait a minute, I'm.

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<v Speaker 2>Going to try to put on a flight attended uniform.

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<v Speaker 1>Now I'd pay to see that.

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<v Speaker 2>No, no, no, no, no, male flight attendant uniform.

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<v Speaker 1>Okay, begs Nicole, anytime, my friend.

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<v Speaker 2>Talk to you soon. Yea, the great Nicole Davis talking

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<v Speaker 2>about uh I think not a huge number of TSA

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<v Speaker 2>can place, but Logan airport number seven in the country.

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<v Speaker 2>All right, we get back. We're going to talk about

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<v Speaker 2>membership sharing. This is something that probably all of us

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<v Speaker 2>at some point have done, but it's going to become

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<v Speaker 2>more difficult to do, and we will explain we get back.

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<v Speaker 2>By the way, if you are not able to listen

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<v Speaker 2>to us on your radio, you can always listen to

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<v Speaker 2>WBZ News Radio on the iHeartRadio app. Lots of ways

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<v Speaker 2>to pick up WBZ in nightside, both at your home,

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<v Speaker 2>in your car, and on the internet. My name is

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<v Speaker 2>Dan Ray. This is WVZ in Boston. Will be back

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<v Speaker 2>right after these few messages. Now back to Dan Ray,

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<v Speaker 2>Mine from the Window.

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<v Speaker 1>World night Side Studios on WBZ the News Radio one.

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<v Speaker 2>And welcome my next guest, Marbou Brown. She's a customer

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<v Speaker 2>experience executive and founder of the customer obsession advantage. Man,

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<v Speaker 2>that's a long name, the customer obsession advantage. Tell us

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<v Speaker 2>first of all, Marbo, what is the customer obsession advantage?

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<v Speaker 4>Well, first of all, and Dan, it's it's a heat,

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<v Speaker 4>not a she, but hey, the customer obsession advantage is

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<v Speaker 4>the basically what companies get when they adopt customer obsessions

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<v Speaker 4>as a pillar of their business strategy.

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<v Speaker 5>All of the.

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<v Speaker 4>Companies who have who have done that have extraordinary business results.

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<v Speaker 4>And you know, some of the companies that are known

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<v Speaker 4>for customer obsession include companies like Amazon, Apple, Costco, Chewy,

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<v Speaker 4>Chick fil A, every one of these companies that I

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<v Speaker 4>just named, If you look at what their business results

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<v Speaker 4>look like, they are off the chart as compared with

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<v Speaker 4>their peers. And so that's the advantage that people get

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<v Speaker 4>by adopting customer obsession as a pillar of their business strategy.

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<v Speaker 2>Well, that that clarifies things now. A lot of companies,

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<v Speaker 2>I guess have decided that they want to tighten up

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<v Speaker 2>and not allow members to share access to their product

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<v Speaker 2>or services with non members. It's called I guess, membership

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<v Speaker 2>sharing for lack of a better word. How much of

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<v Speaker 2>that was going on and why is it getting shop

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<v Speaker 2>right now?

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<v Speaker 4>Well, look, let me tell you that, at least for

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<v Speaker 4>a company like Costco. I know that much has been

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<v Speaker 4>made about, you know, Costco enforcing their their policy of

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<v Speaker 4>not allowing people to share memberships. But that's not a

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<v Speaker 4>new thing, right, They've just found a better way to

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<v Speaker 4>do it, long before the pandemic, long before you know,

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<v Speaker 4>the spike and inflation and all of these kinds of

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<v Speaker 4>things that are are causing causing people to tighten up.

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<v Speaker 4>I have been told in Costco, let's say I was

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<v Speaker 4>presenting my my wife's card to checkout and they didn't

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<v Speaker 4>see her inside. I've been told that I couldn't you know,

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<v Speaker 4>shop with with her card without her being in the store. Right,

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<v Speaker 4>So you know that's that's not necessarily amusing. What is

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<v Speaker 4>new is that they have more effective ways now to

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<v Speaker 4>enforce you know, that policy around not allowing people to

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<v Speaker 4>share memberships. And you know they do this for good reason. Look,

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<v Speaker 4>it's the Costco faithful know that their membership fees allows

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<v Speaker 4>Costco to do some very special things, right. It allows

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<v Speaker 4>Costco to have this very exceptionally generous returns policy. It

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<v Speaker 4>allows Costco to have these screaming deals that they have

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<v Speaker 4>in the store that are surprises. But you come in

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<v Speaker 4>and you know there's a home improvement deal that you

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<v Speaker 4>just can't pass up because it's it's so great, And

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<v Speaker 4>and they're doing these kinds of things all the time,

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<v Speaker 4>and and the faithful know that their membership fees enable

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<v Speaker 4>Costco to do this. So I doubt very much that

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<v Speaker 4>you know, those people are going to have a lot

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<v Speaker 4>of concerns about you know, Costco enforcing.

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<v Speaker 2>So what you say to me, just to understand it,

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<v Speaker 2>is if if I'm a member of one of these

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<v Speaker 2>these business whether it's Costco or someone else, and I

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<v Speaker 2>know my brother or my sister in law needs to

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<v Speaker 2>go and buy a big product, if I say, hey,

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<v Speaker 2>take my card, you'll get a little bit of a break.

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<v Speaker 2>This somehow going to be able to figure out that

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<v Speaker 2>that's not me when my brother or my sister in

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<v Speaker 2>law shows.

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<v Speaker 4>The card, right, well, well, you know, yes, they will

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<v Speaker 4>be able to figure that out with the new methodologies

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<v Speaker 4>that are in place these days. Because you know, if

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<v Speaker 4>you scan your card on going into the store instead

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<v Speaker 4>of just kind of showing it to somebody when you

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<v Speaker 4>enter the door, well, if you scan your card. You know,

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<v Speaker 4>then they'll be able to tell whether it's you or

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<v Speaker 4>somebody else.

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<v Speaker 2>How do they do that? Meaning it was if I

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<v Speaker 2>have a card, if I guess if I got a

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<v Speaker 2>picture on my card or someone driver's license, that's easy.

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<v Speaker 2>But how do they know if my car has doesn't

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<v Speaker 2>have a picture on it. How are they able to

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<v Speaker 2>figure out it's me or my brother walking in the door?

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<v Speaker 5>Well? Costco cards have pictures.

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<v Speaker 2>Okay, that's true. Enough, Okay, enough, Okay, that's what they

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<v Speaker 2>do and they have been Basically they're now going to

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<v Speaker 2>enforce that and there's been no change in the car.

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<v Speaker 2>They're just going to enforce it a little bit more strictly.

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<v Speaker 4>I guess they're going to enforce it a little bit

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<v Speaker 4>more strictly. But also with the technologies that we have now,

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<v Speaker 4>it's a little bit easier to do that type of enforcement, right.

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<v Speaker 4>I mean, for example, if you let's say that you're

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<v Speaker 4>using your app to enter the store, Well, the app

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<v Speaker 4>on your phone, your pictures associated with it. You scan that.

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<v Speaker 4>You know, whoever's checking cars out the door sees your picture,

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<v Speaker 4>they can tell whether it's you or it's not you.

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<v Speaker 4>I mean, you know, before you know folks would look

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<v Speaker 4>at your card at to check out, for example, they

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<v Speaker 4>would see that and they could tell it wasn't you.

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<v Speaker 4>And you know, they could say, hey, this this isn't you. Now,

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<v Speaker 4>some folks at the the checkout would.

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<v Speaker 5>Would enforce it. Other folks wouldn't. But so.

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<v Speaker 2>The right Let me ask you about another example. You've

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<v Speaker 2>made that very clear. What about Netflix. I'm sitting at

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<v Speaker 2>home and I want to watch a movie, and uh,

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<v Speaker 2>you know, somehow I'm able. You know, we have Netflix,

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<v Speaker 2>So I don't even know how it works. I assume

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<v Speaker 2>that I'm sitting here, uh, and you know, and I

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<v Speaker 2>go to a baseball game and my brother says, I

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<v Speaker 2>want to go over and watch the basketball game. How

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<v Speaker 2>do they know when my brother's on my TV looking

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<v Speaker 2>for Netflix, that it's that it's him, not me. I

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<v Speaker 2>don't get that.

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<v Speaker 4>Well, if your brother's on your TV, yeah, and there's

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<v Speaker 4>no problem. The question is is your brother on his TV?

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<v Speaker 3>Right?

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<v Speaker 4>And and there in lies the problem. Look, let me

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<v Speaker 4>tell you this is the kind of thing that a

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<v Speaker 4>company like like Netflix go They allowed to go on

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<v Speaker 4>for an extended period of time without really doing any

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<v Speaker 4>kind of enforcement. But but there's a lot of ways

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<v Speaker 4>that that they could do this very simply. Look, they

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<v Speaker 4>could set it up so that if you have one membership,

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<v Speaker 4>you cannot be logged in in two places at the

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<v Speaker 4>same time. The moment you log in at one place

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<v Speaker 4>to laug you out of the other place, right. And

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<v Speaker 4>so if I'm at home and I'm using my Netflix

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<v Speaker 4>and somebody tries to use my Netflix in another place,

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<v Speaker 4>it would either automatically log me off from where I'm

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<v Speaker 4>at home, or it could it could, you know, put

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<v Speaker 4>up a pop up and say, you know, is this

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<v Speaker 4>you you logging in from some other place. I mean,

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<v Speaker 4>there's ways that they can do that sort of thing.

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<v Speaker 4>It's not that difficult the problem, you know, And let

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<v Speaker 4>me just kind of give you a little bit of

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<v Speaker 4>this distinction here between what has happened with Costs.

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<v Speaker 2>About thirty seconds left them coming up on a newscast.

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<v Speaker 4>You go right ahead, Well, all I'm going to say

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<v Speaker 4>is that Netflix allowed this to kind of go on

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<v Speaker 4>for an extended period of time of how trying to

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<v Speaker 4>do any kind of enforcement and COSTCOO has always had

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<v Speaker 4>some level of enforcement, right, and so customers are going

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<v Speaker 4>to respond to the two things very differently. You know,

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<v Speaker 4>when you know there's a little bit of a stricter enforcement.

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<v Speaker 2>Gotcha, gotcha, marbo It's interesting, really interesting. It's funny how

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<v Speaker 2>technology can help us, but sometimes technology can hurt us. Anyway,

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<v Speaker 2>I really appreciate your time. Marbo Brown, a customer experience

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<v Speaker 2>executive and founder of the Customer Obsession advantage. Appreciate your time.

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<v Speaker 2>My friend will talk again.

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<v Speaker 4>Okay, well, thank you much, and if people want to

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<v Speaker 4>continue the conversation, they can check me out at customer

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<v Speaker 4>Obsession dot net.

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<v Speaker 2>Sounds great. Appreciate it, Marboo, thank you so much. When

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<v Speaker 2>we get back, we're going to talk about how to

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<v Speaker 2>increase your odds to become a super ager super ager.

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<v Speaker 2>We'll explain what that means, and I think it's something

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<v Speaker 2>a lot of people might aspire to. Coming back on

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<v Speaker 2>Nightside right after the news at the bottom of the

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<v Speaker 2>hour on Nightside, you're on night Side with Dan Ray

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<v Speaker 2>on wz Boston's news radio. Okay, the super aged guest.

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<v Speaker 2>We hope get to get a little bit as the

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<v Speaker 2>next guest. We had that out of order. So we're

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<v Speaker 2>going to talk about this is a political year. I

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<v Speaker 2>think all of us know that by now. It's a

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<v Speaker 2>presidential election year. So the question is should brands stay

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<v Speaker 2>a political in an election year with US as Scott Barredell,

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<v Speaker 2>I think Scott has been with US before. He's an

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<v Speaker 2>expert on branding and trust. Is there a consensus Scott

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<v Speaker 2>that people if they sell widgets, they should just sell

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<v Speaker 2>widgets and be happy to sell widgets to everyone. Or

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<v Speaker 2>do companies sometimes venture into the political arena successfully? How

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<v Speaker 2>are you tonight?

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<v Speaker 5>Good?

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<v Speaker 3>Good?

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<v Speaker 5>It's a good question. I think that you know, traditionally

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<v Speaker 5>brands have stayed out of polic I think that over

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<v Speaker 5>the last decade, particularly during the Trump administration, you saw

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<v Speaker 5>that change quite a bit, with you know, it becoming

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<v Speaker 5>more common for brands to do things like you know,

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<v Speaker 5>Major League Baseball or Delta Airlines coming out in a

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<v Speaker 5>that was.

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<v Speaker 2>A huge mistake for Major League Baseball. You mean taking

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<v Speaker 2>an All Star Game out of Atlanta.

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<v Speaker 3>Yeah, that was the Major.

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<v Speaker 2>League Baseball And by the way, I believe that the

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<v Speaker 2>All Star Game is going into Atlanta next summer.

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<v Speaker 5>Not only that, but you know this past year it

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<v Speaker 5>was in Arlington, Texas, where the Texas Rangers play. And

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<v Speaker 5>this it was brought up that the Texas Rangers are

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<v Speaker 5>the only Major League team that did not have a

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<v Speaker 5>Pride Night, and so it was brought up as an

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<v Speaker 5>issue of hey, should Major League Baseball not allow the

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<v Speaker 5>Rangers to have the Allstar Game because of that, and

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<v Speaker 5>the commission and said no, it's one of many reasons

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<v Speaker 5>we consider. I think the reality is, if you go

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<v Speaker 5>back a couple of years, I think Major League Baseball

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<v Speaker 5>wouldn't have taken the game out of Atlanta because of

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<v Speaker 5>the voting legislation that was passed by by the Republican

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<v Speaker 5>legislature in Georgia. I think it's, you know this ebbs

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<v Speaker 5>and flows, but I think it's gone back in the

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<v Speaker 5>direction of brands trying to be a little more careful

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<v Speaker 5>about wading into those waters.

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<v Speaker 2>Turned out by the way that the vote turnout and

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<v Speaker 2>that in that election was bigger than any any year

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<v Speaker 2>in Georgia's history.

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<v Speaker 5>So yeah, I think it was turned into a bigger issue.

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<v Speaker 2>It was.

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<v Speaker 5>There was a lot of hyperple involved, it was.

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<v Speaker 2>It was the one brand that really got into some

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<v Speaker 2>trouble was Budweiser.

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<v Speaker 5>Absolutely, yeah, Yeah, bud Lighte aligned with a transgender activist,

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<v Speaker 5>someone who wasn't just a social media influencer, happened to

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<v Speaker 5>be trans He was someone who had met with Joe Biden.

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<v Speaker 5>He was someone who had, you know, a political alignment,

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<v Speaker 5>and I think that was part of what blew up

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<v Speaker 5>in bud Light's face.

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<v Speaker 2>And recovered at this point, Scott or are they are

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<v Speaker 2>they creeping back to where they were?

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<v Speaker 3>No?

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<v Speaker 5>Actually they I think it was kind of the last turr.

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<v Speaker 5>They were already struggling with with younger uh beer drinkers

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<v Speaker 5>as a brand, and you know, they're owned by Anheyser Bush,

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<v Speaker 5>which also owns Mikelo Ultra, which is light beer that

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<v Speaker 5>is more popular with younger people. And I think, uh,

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<v Speaker 5>after that blew up in their faces, they said, no,

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<v Speaker 5>maybe let's just hold onto the customers we had and

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<v Speaker 5>not worry about trying to to expand into younger demographics

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<v Speaker 5>and leave that to the Ultra.

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<v Speaker 2>Younger beer drinkers tend to go for I P A

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<v Speaker 2>s and stuff like that.

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<v Speaker 5>I mean, that's true, that's true. But am but yeah,

424
00:22:53.480 --> 00:22:55.920
<v Speaker 5>I was. I said, they've been among among the aner

425
00:22:55.960 --> 00:23:00.480
<v Speaker 5>Bush products, you know, Mikel Ultra. Uh, they focus on

426
00:23:01.200 --> 00:23:03.720
<v Speaker 5>uh it being lower lowering carbs and they so they

427
00:23:03.759 --> 00:23:07.000
<v Speaker 5>try to have a health angle to to to their product,

428
00:23:07.039 --> 00:23:09.759
<v Speaker 5>which appeals to younger people, So that's the angle they're taking.

429
00:23:09.880 --> 00:23:14.039
<v Speaker 2>No problem does does does budwise also have Modello in

430
00:23:14.160 --> 00:23:16.319
<v Speaker 2>their in their chain of beers?

431
00:23:19.480 --> 00:23:24.279
<v Speaker 5>Modello, yes, I believe so, but yeah, Modello is uh,

432
00:23:24.440 --> 00:23:27.599
<v Speaker 5>that's that's also one of the most popular beers today.

433
00:23:27.640 --> 00:23:31.079
<v Speaker 5>So so Inneiser Busch has uh you know, you can

434
00:23:31.160 --> 00:23:33.680
<v Speaker 5>you can take a swipe at at bud Light. But

435
00:23:33.720 --> 00:23:36.359
<v Speaker 5>really that's just a brand owned by a big conglomerate

436
00:23:36.480 --> 00:23:38.599
<v Speaker 5>that's making money no matter which ber you buy.

437
00:23:39.440 --> 00:23:41.839
<v Speaker 2>That's I guess that's the point. A lot of people

438
00:23:41.880 --> 00:23:44.880
<v Speaker 2>probably they knew who owns bud Light, that they might

439
00:23:44.920 --> 00:23:46.960
<v Speaker 2>not know who that who owns some of these other

440
00:23:47.000 --> 00:23:50.519
<v Speaker 2>beers that don't have bud associated with it. Michael Jordan

441
00:23:50.640 --> 00:23:52.960
<v Speaker 2>once said, and I forget the context of the question,

442
00:23:53.079 --> 00:23:56.279
<v Speaker 2>but I know someone was asking Michael. I think they're

443
00:23:56.279 --> 00:23:59.480
<v Speaker 2>asking Michael Jordan why he wasn't more active politically, and

444
00:23:59.599 --> 00:24:03.920
<v Speaker 2>I think he said, well, Republicans buy sneakers too, by right.

445
00:24:04.519 --> 00:24:08.119
<v Speaker 5>Well, that's exactly right. He was. He was asked to

446
00:24:08.319 --> 00:24:12.319
<v Speaker 5>endorse a Democratic African American candidate for the Senate in

447
00:24:12.359 --> 00:24:15.440
<v Speaker 5>North Carolina and he chose not to, and that was

448
00:24:15.480 --> 00:24:18.519
<v Speaker 5>the reason he gave. Now today things are a little different.

449
00:24:18.519 --> 00:24:21.480
<v Speaker 5>I mean, the most popular basketball players Lebron James, and

450
00:24:21.920 --> 00:24:24.440
<v Speaker 5>he's not shy about sharing his politics. So I think

451
00:24:24.480 --> 00:24:27.839
<v Speaker 5>to an extent, people want, especially when it's a person

452
00:24:28.000 --> 00:24:31.599
<v Speaker 5>rather than say a brand, want people to be real

453
00:24:31.680 --> 00:24:33.680
<v Speaker 5>about who they are and not try to hide it.

454
00:24:33.920 --> 00:24:35.640
<v Speaker 5>So I think things have changed a little bit, but

455
00:24:37.200 --> 00:24:41.519
<v Speaker 5>still there's no you know, better safe than sorry for

456
00:24:41.599 --> 00:24:42.200
<v Speaker 5>most brands.

457
00:24:42.400 --> 00:24:46.319
<v Speaker 2>So, Ludias Scott, what did they teaching at business schools

458
00:24:46.440 --> 00:24:49.319
<v Speaker 2>these days on the very subject we're talking about here?

459
00:24:49.400 --> 00:24:55.400
<v Speaker 2>What are they telling, you know, future business owners and

460
00:24:55.519 --> 00:24:59.240
<v Speaker 2>corporate executives. Are they suggesting that it is time to

461
00:24:59.279 --> 00:25:02.000
<v Speaker 2>back away and stay neutral or are they saying, hey,

462
00:25:02.119 --> 00:25:05.319
<v Speaker 2>depending upon the issue, you may and may not want

463
00:25:05.359 --> 00:25:06.079
<v Speaker 2>to get involved.

464
00:25:07.160 --> 00:25:09.039
<v Speaker 5>Well, I think a couple of things. One is that

465
00:25:09.079 --> 00:25:12.640
<v Speaker 5>there's a difference between values and politics. So you can

466
00:25:12.680 --> 00:25:17.200
<v Speaker 5>be a brand that supports sustainability, and you can do

467
00:25:17.279 --> 00:25:21.480
<v Speaker 5>that without dipping your toe into climate change discussions. You

468
00:25:21.559 --> 00:25:25.720
<v Speaker 5>can value diversity and really support that in your hiring

469
00:25:25.799 --> 00:25:30.559
<v Speaker 5>practices and other things without aligning that with DEI, which

470
00:25:30.599 --> 00:25:33.359
<v Speaker 5>has become kind of a toxic to a lot of people.

471
00:25:33.359 --> 00:25:35.480
<v Speaker 5>It's a political hot but there are ways to have

472
00:25:35.599 --> 00:25:39.720
<v Speaker 5>values as a as a brand without you know, you know,

473
00:25:39.759 --> 00:25:42.480
<v Speaker 5>shooting yourself in the foot by by stepping into a

474
00:25:42.480 --> 00:25:45.000
<v Speaker 5>political controversy. And I think that's part of what's taught.

475
00:25:45.039 --> 00:25:47.680
<v Speaker 5>The other thing that's taught is do your research. In

476
00:25:47.680 --> 00:25:50.279
<v Speaker 5>other words, you know, in the case of bud Light,

477
00:25:51.000 --> 00:25:55.440
<v Speaker 5>they made a huge mistake by aligning with an influencer

478
00:25:55.519 --> 00:25:59.720
<v Speaker 5>that did not you know, it was not a good

479
00:26:00.000 --> 00:26:03.000
<v Speaker 5>alignment with their customers. The same month. A lot of

480
00:26:03.000 --> 00:26:07.599
<v Speaker 5>people don't realize that Nike uh did uh a promotion

481
00:26:07.720 --> 00:26:11.279
<v Speaker 5>of sports spras with the same influencer, Dylan mulvaney.

482
00:26:11.720 --> 00:26:11.839
<v Speaker 3>Uh.

483
00:26:12.079 --> 00:26:15.359
<v Speaker 5>No blowback to Nike, because Nike did its research. They

484
00:26:15.359 --> 00:26:18.480
<v Speaker 5>have a different customer base. They aligned with Colin Kaepernick.

485
00:26:18.519 --> 00:26:20.680
<v Speaker 5>That wouldn't have worked for a lot of brands, but

486
00:26:20.720 --> 00:26:22.960
<v Speaker 5>it works for a Nike. So know your customer and

487
00:26:23.000 --> 00:26:25.920
<v Speaker 5>you're going to be there's less chance that something bad

488
00:26:25.960 --> 00:26:26.440
<v Speaker 5>is gonna happen.

489
00:26:28.119 --> 00:26:31.480
<v Speaker 2>Very good advice, Scott. How can folks get in touch

490
00:26:31.519 --> 00:26:34.119
<v Speaker 2>with you, uh if if they'd like to get some,

491
00:26:34.559 --> 00:26:38.359
<v Speaker 2>you know, more personal advice. You're an expert on branding

492
00:26:38.359 --> 00:26:41.400
<v Speaker 2>and trust you know what you're talking about you. You

493
00:26:41.400 --> 00:26:44.160
<v Speaker 2>you handled questions, none of them. None of these interviews

494
00:26:44.200 --> 00:26:48.240
<v Speaker 2>are are scripted, uh with at this hour, None of

495
00:26:48.279 --> 00:26:49.920
<v Speaker 2>my interviews are scripted. And I threw a lot of

496
00:26:50.000 --> 00:26:52.920
<v Speaker 2>questions at you that some other guests might not have

497
00:26:52.960 --> 00:26:54.759
<v Speaker 2>been on a handle. You did a really great job.

498
00:26:54.839 --> 00:26:56.759
<v Speaker 2>Is there a way folks and businesses can get in

499
00:26:56.799 --> 00:26:59.039
<v Speaker 2>touch with you if they're they're looking to get some advice?

500
00:26:59.759 --> 00:27:02.319
<v Speaker 5>Thanks saying that I've got a book out called Trust Signals,

501
00:27:02.480 --> 00:27:05.160
<v Speaker 5>and so if you google Trust Signals and Amazon, it'll

502
00:27:05.160 --> 00:27:07.559
<v Speaker 5>come up that talks about a lot of issues like this.

503
00:27:07.839 --> 00:27:12.119
<v Speaker 5>I've also got a business called Idea Grove, soideagrowth dot com.

504
00:27:12.119 --> 00:27:13.799
<v Speaker 5>You can find my firm there.

505
00:27:14.400 --> 00:27:16.240
<v Speaker 2>So it's called Idea Grow.

506
00:27:16.759 --> 00:27:19.160
<v Speaker 5>Or grove like an orange grove, so.

507
00:27:19.279 --> 00:27:21.319
<v Speaker 2>The Idea of Grove. Okay, I just want to make

508
00:27:21.359 --> 00:27:23.480
<v Speaker 2>sure that we got it id E A g R

509
00:27:23.559 --> 00:27:25.039
<v Speaker 2>o ve e dot com.

510
00:27:25.079 --> 00:27:25.440
<v Speaker 5>Correct.

511
00:27:25.839 --> 00:27:28.759
<v Speaker 2>God. I appreciate you, freciate you joining us tonight very much.

512
00:27:28.799 --> 00:27:29.599
<v Speaker 2>We will talk soon.

513
00:27:29.640 --> 00:27:31.319
<v Speaker 5>Okay, thank you so much.

514
00:27:31.519 --> 00:27:33.839
<v Speaker 2>All Right, we get back. We have a fourth guest schedule,

515
00:27:33.880 --> 00:27:37.279
<v Speaker 2>and hopefully they're going to find doctor Patrick Porter on

516
00:27:37.400 --> 00:27:39.680
<v Speaker 2>how you can increase your odds it is becoming a

517
00:27:39.920 --> 00:27:43.640
<v Speaker 2>super ager, which means somebody who lives well into their

518
00:27:43.680 --> 00:27:47.440
<v Speaker 2>eighties and maybe even into their nineties and beyond. We

519
00:27:47.519 --> 00:27:49.559
<v Speaker 2>will get back on Nightside. My name is Dan Ray.

520
00:27:49.920 --> 00:27:52.279
<v Speaker 2>Right after these brief messages.

521
00:27:53.599 --> 00:27:56.880
<v Speaker 1>Now back to Dan Ray line from the Window World.

522
00:27:56.720 --> 00:28:01.680
<v Speaker 2>Night six Studios on WBZ News Radio. Well, we are

523
00:28:01.880 --> 00:28:07.279
<v Speaker 2>welcoming Dtor Patrick Porter, who is a PhD doctor an

524
00:28:07.319 --> 00:28:10.559
<v Speaker 2>expert in brain health on how to increase your odds

525
00:28:10.640 --> 00:28:15.119
<v Speaker 2>of becoming a super ager. Doctor Patrick Porter, welcome to Nightside.

526
00:28:15.119 --> 00:28:15.599
<v Speaker 2>How are you, sir?

527
00:28:17.039 --> 00:28:18.519
<v Speaker 3>It's good to be here. Thanks for having me.

528
00:28:18.720 --> 00:28:21.720
<v Speaker 2>Great to have you, that's for sure. We got our

529
00:28:21.759 --> 00:28:24.640
<v Speaker 2>signals crossed a little bit, no problem. Thanks so much

530
00:28:24.640 --> 00:28:26.279
<v Speaker 2>for being here. First of all, let's start off with

531
00:28:26.759 --> 00:28:28.720
<v Speaker 2>what exactly is a super ager.

532
00:28:30.519 --> 00:28:33.079
<v Speaker 3>Well, it's somebody who can age gracefully that you're not

533
00:28:33.240 --> 00:28:36.200
<v Speaker 3>just old, you know, in an age, but you're young

534
00:28:36.240 --> 00:28:38.359
<v Speaker 3>in mind and physically fit with your body.

535
00:28:39.799 --> 00:28:42.000
<v Speaker 2>Okay, And is there a point in time? Could you

536
00:28:42.039 --> 00:28:44.680
<v Speaker 2>be a super ager in your sixties or your seventies

537
00:28:44.759 --> 00:28:47.799
<v Speaker 2>or is it more restricted to folks who have moved

538
00:28:47.839 --> 00:28:50.119
<v Speaker 2>into their eighth or ninth decade.

539
00:28:51.279 --> 00:28:53.000
<v Speaker 3>Oh no, I think you can do that at any age,

540
00:28:53.039 --> 00:28:55.960
<v Speaker 3>and there's actually a competition now people actually can measure

541
00:28:56.039 --> 00:28:59.519
<v Speaker 3>their book their bodies age and they actually show if

542
00:28:59.519 --> 00:29:04.279
<v Speaker 3>their age being slower than the calendar. There's actually a

543
00:29:04.279 --> 00:29:06.839
<v Speaker 3>competition for that. How do you do that?

544
00:29:08.400 --> 00:29:11.200
<v Speaker 2>Biometrics, your question of their weight and all of that,

545
00:29:11.319 --> 00:29:13.319
<v Speaker 2>their body fat, things like that, what is it?

546
00:29:14.359 --> 00:29:16.720
<v Speaker 3>Everything? Yeah, a lot of things go into it, but

547
00:29:16.799 --> 00:29:19.559
<v Speaker 3>it really has to do with They usually measure telomeres,

548
00:29:19.559 --> 00:29:22.200
<v Speaker 3>which is one of our measurements of aging, and if

549
00:29:22.200 --> 00:29:26.079
<v Speaker 3>you can slow that down relative to people your age,

550
00:29:26.240 --> 00:29:28.759
<v Speaker 3>they will say that you are slowing at an earlier rate.

551
00:29:28.839 --> 00:29:31.720
<v Speaker 3>But the real thing about a superager is you might

552
00:29:31.880 --> 00:29:34.200
<v Speaker 3>meet somebody and they might even say they have staying power.

553
00:29:34.240 --> 00:29:35.960
<v Speaker 3>You know, you meet somebody and you go, I can't

554
00:29:36.000 --> 00:29:39.440
<v Speaker 3>believe you're sixty, I can't believe you're seventy whatever. You know, Like,

555
00:29:39.839 --> 00:29:42.279
<v Speaker 3>there's somebody by the name mccathy smith who's an exercise

556
00:29:42.319 --> 00:29:45.640
<v Speaker 3>physiologist and she's pretty famous out there. She's seventy four

557
00:29:45.799 --> 00:29:48.160
<v Speaker 3>and if you met her, you would probably think she's fifty.

558
00:29:48.680 --> 00:29:51.680
<v Speaker 3>Maybe she's in great shape and looks really good still,

559
00:29:51.920 --> 00:29:53.599
<v Speaker 3>So there are people out there that are taking care

560
00:29:53.599 --> 00:29:54.200
<v Speaker 3>of themselves.

561
00:29:54.440 --> 00:29:56.519
<v Speaker 2>You use the term that I'm not familiar with. I

562
00:29:56.519 --> 00:29:59.279
<v Speaker 2>think it was telemeters. Tele meters, Was.

563
00:29:59.279 --> 00:30:03.039
<v Speaker 3>That the word there's Yeah, if you think of telomeres

564
00:30:03.079 --> 00:30:05.839
<v Speaker 3>and the end of every DNA strand there's they they're

565
00:30:05.960 --> 00:30:08.599
<v Speaker 3>like if you look at the caps on your shoelaces.

566
00:30:08.880 --> 00:30:11.240
<v Speaker 3>When we're young, that cap is very solid and it

567
00:30:11.279 --> 00:30:14.920
<v Speaker 3>doesn't fray. But at the age that that that kind

568
00:30:14.960 --> 00:30:18.200
<v Speaker 3>of unravels. And that's why there's a point in time

569
00:30:18.200 --> 00:30:21.400
<v Speaker 3>where it's like people will stay the same look for

570
00:30:21.680 --> 00:30:24.400
<v Speaker 3>twenty thirty years and then something happens PAM and then

571
00:30:24.440 --> 00:30:27.680
<v Speaker 3>they age rather quickly, and strats has a lot to

572
00:30:27.720 --> 00:30:29.880
<v Speaker 3>do with that. If you look at the presidents of

573
00:30:29.880 --> 00:30:32.640
<v Speaker 3>the United States, doesn't matter who who's in the office,

574
00:30:32.880 --> 00:30:34.920
<v Speaker 3>four years later, they look like they aged, you know,

575
00:30:35.000 --> 00:30:37.440
<v Speaker 3>thirty years instead of four years because of the stress

576
00:30:37.440 --> 00:30:37.839
<v Speaker 3>they're under.

577
00:30:38.599 --> 00:30:41.960
<v Speaker 2>So is that sort of test and again you using

578
00:30:41.960 --> 00:30:44.559
<v Speaker 2>the word, did you say tell a years or telemeters,

579
00:30:46.079 --> 00:30:47.799
<v Speaker 2>tell a mears, tellometers?

580
00:30:47.880 --> 00:30:48.160
<v Speaker 3>Okay?

581
00:30:48.559 --> 00:30:51.160
<v Speaker 2>Is that something that the next time people go to

582
00:30:51.240 --> 00:30:56.000
<v Speaker 2>their PCP, their personal care physician, they can ask for

583
00:30:56.079 --> 00:30:58.599
<v Speaker 2>that test. They can test with just about everything else.

584
00:30:58.680 --> 00:31:00.640
<v Speaker 2>I think is that test readily.

585
00:31:00.400 --> 00:31:04.279
<v Speaker 3>Available now, I think you've got to go to specialty

586
00:31:04.319 --> 00:31:07.039
<v Speaker 3>places for that. I know have three different labs that

587
00:31:07.119 --> 00:31:09.559
<v Speaker 3>do it. But I know it's not something that's commonplace

588
00:31:10.000 --> 00:31:12.519
<v Speaker 3>in the world that we're in now. There's they call

589
00:31:12.559 --> 00:31:16.440
<v Speaker 3>it help optimization or bio hacking, where people are are

590
00:31:16.480 --> 00:31:20.799
<v Speaker 3>hacking their health is to retard the aging process. And

591
00:31:21.160 --> 00:31:24.359
<v Speaker 3>you know they're they're showing up five to six years

592
00:31:24.359 --> 00:31:26.559
<v Speaker 3>younger than they really are, things like that, and you

593
00:31:26.599 --> 00:31:29.160
<v Speaker 3>can measure that, but it's not something that's common knowledge.

594
00:31:29.359 --> 00:31:33.839
<v Speaker 2>Okay, so let's talk about what people can do. I

595
00:31:33.880 --> 00:31:39.880
<v Speaker 2>assume that probably diet and obviously diet and I assume

596
00:31:40.000 --> 00:31:45.839
<v Speaker 2>exercise helps people stay more fit and in better shape.

597
00:31:46.079 --> 00:31:48.440
<v Speaker 2>What if is that true? Number one? And then what

598
00:31:48.480 --> 00:31:49.680
<v Speaker 2>else can other people do?

599
00:31:50.960 --> 00:31:54.480
<v Speaker 3>Well? Sure? One thing too is it's also what you're avoiding.

600
00:31:54.880 --> 00:31:56.680
<v Speaker 3>You know, you don't eat a lot of high sugar,

601
00:31:56.799 --> 00:31:59.240
<v Speaker 3>you don't eat a lot of bad fats. You know,

602
00:31:59.279 --> 00:32:01.519
<v Speaker 3>you're basically eating in moderation. You don't have to be

603
00:32:01.640 --> 00:32:03.960
<v Speaker 3>a health food nut, but you have to at least

604
00:32:04.039 --> 00:32:08.200
<v Speaker 3>eat in moderation and avoid those foods. That's number one.

605
00:32:08.359 --> 00:32:10.200
<v Speaker 3>Number two is, yeah, you've got to get your body

606
00:32:10.240 --> 00:32:13.759
<v Speaker 3>moving and breathing when they say twenty minutes of sitting

607
00:32:13.759 --> 00:32:18.039
<v Speaker 3>as equivals smoking a cigarette. So these superagers are active.

608
00:32:18.079 --> 00:32:20.759
<v Speaker 3>They're not just sitting down. They don't just watch their

609
00:32:20.759 --> 00:32:23.440
<v Speaker 3>garden girl. They're out there working in their garden. Maybe

610
00:32:23.599 --> 00:32:27.720
<v Speaker 3>they're walking, they're they're out socializing. This is a key

611
00:32:27.799 --> 00:32:31.640
<v Speaker 3>for our human existence. We are social animals, so if

612
00:32:31.640 --> 00:32:33.880
<v Speaker 3>we're not out there. They have actually in the blue

613
00:32:33.960 --> 00:32:38.160
<v Speaker 3>zone studies which show people who age gracefully, they show

614
00:32:38.200 --> 00:32:42.039
<v Speaker 3>that social being social is one of the key ingredients

615
00:32:42.079 --> 00:32:45.960
<v Speaker 3>of somebody having a long in good life. Not just

616
00:32:46.000 --> 00:32:47.759
<v Speaker 3>a long life. You know, you can be sick for

617
00:32:47.799 --> 00:32:50.039
<v Speaker 3>thirty years and that's I wouldn't call that quality of life,

618
00:32:50.559 --> 00:32:53.000
<v Speaker 3>you know. So but number three, you've got to do

619
00:32:53.039 --> 00:32:55.680
<v Speaker 3>things that are going to challenge your imagination, your mind.

620
00:32:56.160 --> 00:32:58.799
<v Speaker 3>Do things like what we do is, you know, if

621
00:32:58.799 --> 00:33:01.359
<v Speaker 3>brain tap as, we train people's brains to stay in

622
00:33:01.440 --> 00:33:06.039
<v Speaker 3>certain frequencies. We have five core frequencies in our brain,

623
00:33:06.200 --> 00:33:08.319
<v Speaker 3>and if any of those get out of balance, we

624
00:33:08.359 --> 00:33:11.519
<v Speaker 3>will start to accelerate our aging. And when the brain

625
00:33:11.599 --> 00:33:14.279
<v Speaker 3>is out of balance right and left hemisphere, you'll start

626
00:33:14.319 --> 00:33:18.359
<v Speaker 3>to you'll start to develop things like Alzheimer's or dementia,

627
00:33:18.400 --> 00:33:22.039
<v Speaker 3>because the brain has to be balanced in the way

628
00:33:22.039 --> 00:33:24.319
<v Speaker 3>that it operates, and then there are activities you can

629
00:33:24.359 --> 00:33:26.359
<v Speaker 3>do physically, mentally, and emotionally to do that.

630
00:33:26.839 --> 00:33:28.720
<v Speaker 2>Okay, first of all, I tell that the brain being

631
00:33:28.759 --> 00:33:31.720
<v Speaker 2>in balance, I'm not sure I understand what that means.

632
00:33:31.720 --> 00:33:33.920
<v Speaker 2>Perhaps you could just clarify that a little bit.

633
00:33:35.240 --> 00:33:37.480
<v Speaker 3>Our brain has a voltage. Every cell of our body

634
00:33:37.480 --> 00:33:40.079
<v Speaker 3>holds voltage, and that's how it operates. If you think

635
00:33:40.119 --> 00:33:43.200
<v Speaker 3>of our brain both hemispheres. They have a right hemisphere

636
00:33:43.240 --> 00:33:46.319
<v Speaker 3>that they would say controls creativity and left hemistry that

637
00:33:46.400 --> 00:33:50.000
<v Speaker 3>controls logical although that's not actually true. It's both hemispheres

638
00:33:50.000 --> 00:33:53.359
<v Speaker 3>can do everything, but when those brains should be communicating,

639
00:33:53.440 --> 00:33:55.960
<v Speaker 3>So think of voltage like a Wi Fi network, and

640
00:33:55.960 --> 00:33:59.359
<v Speaker 3>then communicating together. As long as they're matched. Our brains

641
00:33:59.559 --> 00:34:02.519
<v Speaker 3>when we're younger is about eighteen point one volts right

642
00:34:02.640 --> 00:34:07.559
<v Speaker 3>hemisphere and left hemisphere. They're matched. As we age, they

643
00:34:07.599 --> 00:34:12.559
<v Speaker 3>will vary in frequency and voltage, and when it gets

644
00:34:12.599 --> 00:34:14.840
<v Speaker 3>too great, like let's say we had somebody in the

645
00:34:14.880 --> 00:34:17.360
<v Speaker 3>office the other day at a research lab. There was

646
00:34:17.920 --> 00:34:21.199
<v Speaker 3>two point seven volts in one of their hemispheres in

647
00:34:21.280 --> 00:34:25.199
<v Speaker 3>three point two in the other Well, that's their whole problem,

648
00:34:25.239 --> 00:34:27.400
<v Speaker 3>and they're not communicating. So think of it like they're

649
00:34:27.400 --> 00:34:29.639
<v Speaker 3>not on the same wavelength. They're not able to communicate.

650
00:34:30.360 --> 00:34:32.440
<v Speaker 3>And when you have a memory, like if I ask

651
00:34:32.480 --> 00:34:35.599
<v Speaker 3>you to remember your favorite vacation, you're actually lighting up

652
00:34:35.719 --> 00:34:38.320
<v Speaker 3>eight to ten regions of the brain, not just one region.

653
00:34:38.800 --> 00:34:41.719
<v Speaker 3>So when you have slower voltage, the brain will create

654
00:34:41.760 --> 00:34:45.639
<v Speaker 3>what's called moral pruning. It will actually disconnect those memories

655
00:34:45.679 --> 00:34:48.239
<v Speaker 3>because it couldn't find them right away. So that's why

656
00:34:48.320 --> 00:34:52.480
<v Speaker 3>challenging your mind doing things that in socializing does that.

657
00:34:52.519 --> 00:34:55.320
<v Speaker 3>When you're having a conversation with somebody, you're listening to

658
00:34:55.320 --> 00:34:56.760
<v Speaker 3>what they have to say, you have to come back

659
00:34:56.800 --> 00:34:59.679
<v Speaker 3>with the response. You know, maybe you're doing some kind

660
00:34:59.719 --> 00:35:01.880
<v Speaker 3>of game and things. These are all really great things

661
00:35:01.880 --> 00:35:04.199
<v Speaker 3>for the brain to keep those neuropathways slowing.

662
00:35:04.559 --> 00:35:08.239
<v Speaker 2>Okay, so socialization, that's good. We understand that. What about

663
00:35:09.320 --> 00:35:11.199
<v Speaker 2>I liked it at the end of the day to

664
00:35:11.239 --> 00:35:13.679
<v Speaker 2>slow down and I'm off the air at midnight. At night,

665
00:35:14.159 --> 00:35:16.599
<v Speaker 2>I sometimes will take the newspaper and try to finish

666
00:35:16.679 --> 00:35:20.079
<v Speaker 2>the crossword puzzle in the newspaper, and it sort of

667
00:35:20.400 --> 00:35:26.960
<v Speaker 2>tires me out. Relaxes me and eventually, either I finish

668
00:35:27.079 --> 00:35:28.639
<v Speaker 2>most of it, or if I finish half of it

669
00:35:28.679 --> 00:35:30.559
<v Speaker 2>and I'm really tired, I just go right to sleep.

670
00:35:30.679 --> 00:35:31.719
<v Speaker 2>Good idea, A bad idea.

671
00:35:33.480 --> 00:35:35.440
<v Speaker 3>Well, I think it's good for you. I mean some

672
00:35:35.480 --> 00:35:38.360
<v Speaker 3>people would find that stressfully then, and they would some

673
00:35:38.400 --> 00:35:40.039
<v Speaker 3>people would be like a dog with a bow and

674
00:35:40.039 --> 00:35:42.559
<v Speaker 3>they wouldn't go to sleep till they finished it. So congratulations,

675
00:35:42.599 --> 00:35:46.039
<v Speaker 3>you can do That's not me. Yeah, so I think doctor,

676
00:35:46.039 --> 00:35:47.960
<v Speaker 3>I think that if you yeah.

677
00:35:48.000 --> 00:35:50.039
<v Speaker 2>No, it's just gonna say I'm flat out of time.

678
00:35:50.079 --> 00:35:52.039
<v Speaker 2>They shouldn't have asked you such an open ended question.

679
00:35:52.119 --> 00:35:54.920
<v Speaker 2>But doctor Patrick Porter, how can folks get in touch

680
00:35:55.000 --> 00:35:57.400
<v Speaker 2>with you or what have you? You have a book

681
00:35:57.440 --> 00:35:59.880
<v Speaker 2>that that that you could reference us to refer us to.

682
00:36:01.320 --> 00:36:04.079
<v Speaker 3>Yeah, I've written a book called five and Overdrive to

683
00:36:04.159 --> 00:36:07.679
<v Speaker 3>Navigate your overloaded lifestyle. Okay, And they can go to

684
00:36:07.719 --> 00:36:10.559
<v Speaker 3>brain tap dot com for more information. There's actually a

685
00:36:10.599 --> 00:36:13.320
<v Speaker 3>free link if they want to do some brain fitness exercises.

686
00:36:13.719 --> 00:36:15.599
<v Speaker 3>They're not quite they're a little easier to do than

687
00:36:15.599 --> 00:36:18.239
<v Speaker 3>Crossford puzzles, but people can get on there and they

688
00:36:18.360 --> 00:36:20.559
<v Speaker 3>just download the app and they can use that before

689
00:36:20.559 --> 00:36:21.400
<v Speaker 3>they go to bed as well.

690
00:36:21.760 --> 00:36:23.840
<v Speaker 2>Excellent, excellent, I'm going to be on it them. Get

691
00:36:23.920 --> 00:36:27.119
<v Speaker 2>on there myself, doctor Patrick Polte. Appreciate your time. Thank

692
00:36:27.159 --> 00:36:28.760
<v Speaker 2>you so much. I'd love to have you back. A

693
00:36:28.800 --> 00:36:29.679
<v Speaker 2>fascinating guest.

694
00:36:29.760 --> 00:36:32.280
<v Speaker 3>Thank you, sir, already, thank you bye.

695
00:36:32.360 --> 00:36:35.159
<v Speaker 2>All right, we're coming back right after the nine o'clock news.

696
00:36:35.159 --> 00:36:38.360
<v Speaker 2>We are going to dive back into the whole question

697
00:36:38.480 --> 00:36:44.320
<v Speaker 2>of this Steward health crisis here in Massachusetts, Stewart Hospital

698
00:36:44.519 --> 00:36:48.000
<v Speaker 2>health crisis in Massachusetts. We'll be talking with John McDonough,

699
00:36:48.840 --> 00:36:52.119
<v Speaker 2>who's a professor at the chan Harvard School of Public Health.

700
00:36:52.199 --> 00:36:54.519
<v Speaker 2>He understands this. I spoke with him today. He's going

701
00:36:54.599 --> 00:36:57.719
<v Speaker 2>to answer questions and take your calls. Coming back right

702
00:36:57.760 --> 00:36:58.840
<v Speaker 2>after the nine o'clock news.