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<v Speaker 1>Hello everyone, and thank you for joining us again and

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<v Speaker 1>the Seafood Matters Today I'm joined by Alexandra lieper CEO

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<v Speaker 1>of the Iceland Ocean Cluster, a well an organization has

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<v Speaker 1>become well known for pushing the concept one hundred percent fish. Alexandra,

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<v Speaker 1>Welcome to Seafood Matters.

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<v Speaker 2>Thank you very much for having me.

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<v Speaker 1>Jan Thank you, Alexandra. We'll just get straight into it.

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<v Speaker 1>If just to set the scene, what problem was the

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<v Speaker 1>Ocean Cluster originally trying to solve and how much of

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<v Speaker 1>that problem still exists today.

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<v Speaker 2>Yeah, so the we're actually fifteen years old this year,

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<v Speaker 2>the Iceland Ocean Cluster, and it was a founded originally

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<v Speaker 2>too well address one of the biggest challenges that we

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<v Speaker 2>see in the fisheries industry in Iceland and in fact

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<v Speaker 2>one that we now see around the world as well,

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<v Speaker 2>and that was historically the fisheries sector or these large

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<v Speaker 2>commercial scale companies they were fishing in the same waters

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<v Speaker 2>as one another. They were you know, oftentimes it's a

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<v Speaker 2>small country, so even with offices in the same building

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<v Speaker 2>facing many of the same challenges, but they were not

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<v Speaker 2>in dialogue or in collaboration with one another. So it

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<v Speaker 2>was part of the problem. And at the same time

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<v Speaker 2>you had these entrepreneurs that had really great ideas to

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<v Speaker 2>solve some of the fishery sector's key challenges and innovations

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<v Speaker 2>and technology they wanted to test and try, but they

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<v Speaker 2>hadn't spoken to the fishery sector. They didn't they hadn't

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<v Speaker 2>connected with the industry, and they were working. I was

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<v Speaker 2>thinking of it as working secret squirrel style and their

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<v Speaker 2>their home offices or and their guaragees on their innovation

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<v Speaker 2>that was going to change the industry. And also there

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<v Speaker 2>was all this wealth of research data being collected in

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<v Speaker 2>Eisen by the universities and by the Marina Freshwater Research Institute,

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<v Speaker 2>and a lot of this data just wasn't reaching either

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<v Speaker 2>of those groups effectively to be able to really provide

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<v Speaker 2>valuable information. So the House, the Ocean Pluster House where

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<v Speaker 2>our offices are based, and the Cluster itself as a

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<v Speaker 2>concept came together really to invite all these different groups,

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<v Speaker 2>the fisheries, the innovators, the research community into one space

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<v Speaker 2>to bring together, to give them an opportunity in a

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<v Speaker 2>neutral EKE system, to find ways to collaborate, to connect

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<v Speaker 2>in many cases, to meet each other for the first time.

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<v Speaker 2>And that really particularly even in a small country like

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<v Speaker 2>this where you would think everyone knows everyone, but they

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<v Speaker 2>often aren't speaking about, you know, their technologies or their work.

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<v Speaker 2>So it was really a way to bring everyone together

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<v Speaker 2>really at its heart, so to really grow innovation, grow

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<v Speaker 2>solutions to secred challenges, particularly again in a country where

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<v Speaker 2>fisheries is such a big part of the culture, the economy,

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<v Speaker 2>the entire life there, and I think in Iceland that

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<v Speaker 2>is really very much a growing ecosystem. We have more

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<v Speaker 2>people coming through the doors every day our house that's requests.

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<v Speaker 2>The house where we're based, it's about three thousand square

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<v Speaker 2>meters and we have about seventy so seven zero companies

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<v Speaker 2>today living in house with us, from brand new startup

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<v Speaker 2>high school students with a good idea that they want

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<v Speaker 2>to test out and they need a bit of an

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<v Speaker 2>incubation and home all the way through to huge international

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<v Speaker 2>companies like JBT MATEL, the biggest in the world for

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<v Speaker 2>fish processing equipment, and we're actually all of our offices

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<v Speaker 2>are full. So I would say that this is something

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<v Speaker 2>that's really a challenge that has been quite addressed in

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<v Speaker 2>Iceland if we continue to eat system as we have.

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<v Speaker 2>But I would say every new place we go around

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<v Speaker 2>the world, we do see this, this siloing of the

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<v Speaker 2>industry and the research and the innovation community, and this

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<v Speaker 2>I would say being a challenge we see everywhere. Yeah,

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<v Speaker 2>but one which we very much hope we can help

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<v Speaker 2>address through this cluster thinking.

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<v Speaker 1>You know, when you say doing it in Iceland, is

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<v Speaker 1>Iceland I can't think of in my team, but is

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<v Speaker 1>Iceland not for its multi specie facially this could be

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<v Speaker 1>done with a variety of species other than.

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<v Speaker 2>Just say Gord, yeah, I mean so, I would say

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<v Speaker 2>it's not a hugely diverse, specially in terms of I

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<v Speaker 2>think comparing to some of the locations where we were

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<v Speaker 2>even compared to to Scotland and where we work a

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<v Speaker 2>lot in the US and the specific but there are

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<v Speaker 2>you know, there are three or four main dimersal species

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<v Speaker 2>called haddock link and also redfish, as well as no

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<v Speaker 2>small logics. But I wouldn't say I would say it's

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<v Speaker 2>a a few species but large volumes. So this is

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<v Speaker 2>something that has definitely helped trigger some of these fish

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<v Speaker 2>value chains in a in a way that might be

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<v Speaker 2>different if you had many species in a very fragmented ecosystem.

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<v Speaker 1>Okay, on one hundred percent fish concept. You've been closely

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<v Speaker 1>associated with this idea of full utilization using one hundred

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<v Speaker 1>percent of How close are we really to that and

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<v Speaker 1>practice and an adated the operations.

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<v Speaker 2>Yeah, I think that's a really good question, because really

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<v Speaker 2>the goal is zero waste, using every part of the

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<v Speaker 2>seafood that we catch and farm to create value and

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<v Speaker 2>sustainable value as well. And with the anantic cod in Iceland,

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<v Speaker 2>so that's very much like what we think of as

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<v Speaker 2>the model species, because that's where at least our work

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<v Speaker 2>in Iceland focused at started in the industry had already

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<v Speaker 2>started to move towards. And we estimate that for Atlantic

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<v Speaker 2>cod we've gone from using about forty five percent of

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<v Speaker 2>the Atlantic cod, which is primarily just the pilate itself,

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<v Speaker 2>all the way through to over ninety percent now for

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<v Speaker 2>the cod and its It's similar for other whitefish species.

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<v Speaker 2>I mean, it's not perfect. I think there's certainly more

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<v Speaker 2>that we could be doing, but I think it's quite

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<v Speaker 2>interesting now when we look at growing seafood sectors on

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<v Speaker 2>the icelandic market, for example, are is our fastest growing

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<v Speaker 2>food production sector here. We have about sixty thousand tons

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<v Speaker 2>if people take of vannd Atlantic salmon being produced with

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<v Speaker 2>a lot more plans in the next five to ten

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<v Speaker 2>years with lots of land based facilities being built. And

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<v Speaker 2>right now we don't have a lot of processing of

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<v Speaker 2>salmon in country, but it will be the case that

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<v Speaker 2>there will be more and more opportunity to create value

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<v Speaker 2>instead of waste size streams from salmon. So I say,

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<v Speaker 2>that's something that's developing and isn't there yet. And I'm

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<v Speaker 2>just going to pause for a second. My emails are

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<v Speaker 2>popping up. Are you hearing that sound on your side?

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<v Speaker 1>Nope?

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<v Speaker 2>Okay, perfect, So I want to check thank you.

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<v Speaker 1>I don't think and I don't think it would be

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<v Speaker 1>picked up, but I'm certainly not picking it up. I

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<v Speaker 1>wasn't aware of that.

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<v Speaker 2>I think if you're not hearing it, then that's what

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<v Speaker 2>I double before.

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<v Speaker 1>I thank you for thank you. If I was the

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<v Speaker 1>city at the same time, Alexandra, I just meant to

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<v Speaker 1>mention to you before we started recording. Don't worry about this.

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<v Speaker 1>I can cut this out. But my wife was getting

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<v Speaker 1>a telephone appointment with her doctor today and she wasn't

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<v Speaker 1>in and he's calling. She's calling them her back after

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<v Speaker 1>and she says that she can't give a time after one.

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<v Speaker 1>If she does and I hear it, I might say, right,

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<v Speaker 1>we ask we go through that point again if we're

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<v Speaker 1>in the middle or something. If you don't mind, absolutely

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<v Speaker 1>no problem.

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<v Speaker 2>I've got my phone on do not disturb and everything

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<v Speaker 2>as well, so on my side hopefully that won't be

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<v Speaker 2>the case. And I've actually locked myself in a beating room.

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<v Speaker 1>On the earlier point, I feel it'd be interesting in

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<v Speaker 1>your view in Iceland, but my experience of working closely

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<v Speaker 1>with Iceland and been there many times, which I have

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<v Speaker 1>to say I loved they were way way ahead of

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<v Speaker 1>the UK and you probably Europe with the concept. I'm

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<v Speaker 1>not saying they were taking one hundred percent, using one

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<v Speaker 1>hundred percent of bets, but they were certainly using a

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<v Speaker 1>lot more than than we were. Yeah, do you feel

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<v Speaker 1>that's the case You more or less said that earlier.

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<v Speaker 2>Yeah, I think certainly from what I've seen that I

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<v Speaker 2>spend a lot of time going around processing facilities around

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<v Speaker 2>the world. That's a sa pack of my job. I

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<v Speaker 2>get to see a lot of what this looks like

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<v Speaker 2>in different countries with different species, and I think is

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<v Speaker 2>quite unique in a lot of factors that have, I say,

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<v Speaker 2>allow it to be actually not just in the secret sector,

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<v Speaker 2>but in a number of sectors. It allows it to

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<v Speaker 2>be a bit of a model ecosystem because you know,

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<v Speaker 2>we have a small population with about four hundred thousands people.

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<v Speaker 2>Now we have the fisheries themselves, as you mentioned, you know,

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<v Speaker 2>they're they're few species, their high in volume. There's because

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<v Speaker 2>of the the fact that they're in general quite high

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<v Speaker 2>value fish and we have a few people. That has

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<v Speaker 2>meant there's been a lot of investment in automation and

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<v Speaker 2>kind of equipment to make those businesses make more sense

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<v Speaker 2>than perhaps it would have driven in other countries where

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<v Speaker 2>there's a lot more labor available. I think the uniqueness

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<v Speaker 2>of being an island and having to do a lot

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<v Speaker 2>of this in far away from the rest of the

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<v Speaker 2>world has meant it's been a good place to start

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<v Speaker 2>building out those one fish value chains, particularly with the

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<v Speaker 2>CODs where a lot of it is landed in a

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<v Speaker 2>couple of large scale locations. There's quite a lot of

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<v Speaker 2>vertical integration too, so the fisheries owned the vessel, owned

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<v Speaker 2>the processing facility, and then have been able to invest

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<v Speaker 2>in even like marine collagen factories. So there's this kind

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<v Speaker 2>of connectivity along the supply chain, which I think has

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<v Speaker 2>been easier to do here in a way because of

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<v Speaker 2>the way that the ecsystem is set up. But saying that,

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<v Speaker 2>I would say the fisheries sector themselves, the industry have

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<v Speaker 2>been very willing to test, invest in, and collaborate with

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<v Speaker 2>some of these innovations in order to you know, improve

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<v Speaker 2>their margins. They've been very open to that. Like for example,

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<v Speaker 2>before we started recording, I mentioned we had a visit

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<v Speaker 2>last week from the EU Commissioner of Fisheries and Oceans

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<v Speaker 2>and this was really interesting because we had a lot

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<v Speaker 2>of the companies that are in house showcase and saying

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<v Speaker 2>what they're doing, and many of them, of course are

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<v Speaker 2>with technologies and innovations this fishing industry, and those companies

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<v Speaker 2>were talking about how valuable and important to their development

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<v Speaker 2>the openness of the fisheries industry has been here to

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<v Speaker 2>what they're doing. Son is a unique model ecosystem that

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<v Speaker 2>can you can test things out so then they can

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<v Speaker 2>start to be deployed elsewhere and adapted elsewhere. So I

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<v Speaker 2>would say it is ahead to kind of answer your question,

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<v Speaker 2>it's ahead in fish processing and value creation for sure.

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<v Speaker 1>Sounds very exciting. Where is the biggest way is still

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<v Speaker 1>happening in the secret chain today? And why hasn't it

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<v Speaker 1>been fixed?

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<v Speaker 2>Yeah, I think this is weird. We think about this

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<v Speaker 2>a lot. There was some really interesting and useful data

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<v Speaker 2>that came out of World Economic Forum in twenty twenty

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<v Speaker 2>four and it takes this globe picture of seafood loss

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<v Speaker 2>and waste and what it highlights that wherever you are

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<v Speaker 2>in the world, the greater proportion of that seafood loss

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<v Speaker 2>and waste. It showed it was happening at that processing

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<v Speaker 2>on land stage of the supply chain, so once the

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<v Speaker 2>fisher landed, and then that processing where if it's being headed, gutted, skins,

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<v Speaker 2>et cetera. So that's that was very interesting data to

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<v Speaker 2>see because it kind of really reflected what had been

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<v Speaker 2>the case in Iceland too and where those intubation interventions

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<v Speaker 2>around one hundred percent fish had been developed from that

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<v Speaker 2>processing on land. There is, of course, when we talk

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<v Speaker 2>a lot about when we're in the UK and other

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<v Speaker 2>locations too, there is a lot of cases where you

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<v Speaker 2>know fish are headed and gutted at sea, and that

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<v Speaker 2>that biomass, that potentially valuable materials already lost at sea

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<v Speaker 2>before it even reaches that on land processing. But I

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<v Speaker 2>would say those are the from that data set as

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<v Speaker 2>also not just my anecdotal opinion, but this large collection

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<v Speaker 2>of information really sure that that's where it's it's happening

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<v Speaker 2>in its largest proportion, which is super interesting because that's

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<v Speaker 2>also when it's accessible. Yeah, and you asked, why is

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<v Speaker 2>that happening or why is it still that the case? Well,

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<v Speaker 2>and I think that's quite a complicated question because there

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<v Speaker 2>are quite a lot of reasons. And I think fisheries

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<v Speaker 2>and fish processing, you know, they're focused on there in general,

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<v Speaker 2>the primary product, getting a high quality product to market,

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<v Speaker 2>and you know, they have their very established supply chain relationships,

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<v Speaker 2>they have you know, the way things are done and

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<v Speaker 2>set up, and there is it. I think it can

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<v Speaker 2>be very challenging financially, culturally, etc. To make changes in

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<v Speaker 2>a very established and mature ecosystem. So I think there's

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<v Speaker 2>partly there's an element of that, like changing something when

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<v Speaker 2>it's already working pretty well. It is a challenge. I

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<v Speaker 2>think also one of the biggest challenges we see around

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<v Speaker 2>the world actually is that it's it's very difficult to

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<v Speaker 2>justify the the space, the time the cost, the labor

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<v Speaker 2>of separating different materials, storing different materials like right at

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<v Speaker 2>the right kind of handling quality, or even transporting them.

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<v Speaker 2>If there isn't the connectivity or the uptaker that next

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<v Speaker 2>step in the value chain off someone actually wants to

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<v Speaker 2>pay money for that material and those relationships and partnerships

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<v Speaker 2>are not in place, or those infrastructures are not in place.

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<v Speaker 2>I think these so I spend a lot of my

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<v Speaker 2>time thinking about innovation, but actually these kind of more

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<v Speaker 2>fundamental things are I think, what are those big hurdles

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<v Speaker 2>for more utilization to be happening, particularly at that persons

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<v Speaker 2>on that stage and even on the story and they're

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<v Speaker 2>bringing to land on the vessels.

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<v Speaker 1>Do you feel that, I would say, Alexandra, that's a

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<v Speaker 1>good thing about what you've doing there and with the cluster,

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<v Speaker 1>and I take it that there's speaking to lots of

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<v Speaker 1>different people, and I think that is so important because

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<v Speaker 1>I'm even you know, a small project like I had

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<v Speaker 1>a seafood restaurant for twenty years and right in far

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<v Speaker 1>north of Scotland. Now small project, small family run business.

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<v Speaker 1>My wife is a front of the house. I was

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<v Speaker 1>looking after the kitchen and I thought it was fascinating

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<v Speaker 1>that what carried me I was no, I was no chef. Yes,

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<v Speaker 1>I went to I went to college. The local college

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<v Speaker 1>is a fifty two when I was fifty two, so

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<v Speaker 1>you could say a mature student, okay. But and it

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<v Speaker 1>was fascinating just by talking to different people. There was

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<v Speaker 1>Japanese people involved in a joint venture this way in

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<v Speaker 1>a factory, and things that we know just through a

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<v Speaker 1>very small operation. So we get people talking together. I

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<v Speaker 1>think it's just can't be anything but good for the industry.

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<v Speaker 1>The Japanese people, we discovered fish liver, like a monkfish

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<v Speaker 1>liver and stuff like that. That's an absolute delicacy in Japan.

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<v Speaker 2>Yeah.

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<v Speaker 1>And we had a group in Dutch people and they

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<v Speaker 1>took the Norwegians and one of them is from Lafotin

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<v Speaker 1>and here we learn that are almost like a national

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<v Speaker 1>dish in La Fortin. There's a cord head and I'm

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<v Speaker 1>saying that the guy is as well. They're very conservative.

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<v Speaker 1>The people in UK, they're not really adventurous, he says. Look,

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<v Speaker 1>he says, as a vacant feast.

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<v Speaker 2>Yeah, well, it's interesting you touch on that. I totally agree.

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<v Speaker 2>Everything is relationships and partnerships, and I think having conversations

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<v Speaker 2>with people that you wouldn't have had a conversations with

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<v Speaker 2>and you discover a new way to look at something.

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<v Speaker 2>But also I think the thing you just touched on

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<v Speaker 2>there with La Fulton as well is the importance of storytelling.

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<v Speaker 2>And I'm going to say use the word marketing, but like,

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<v Speaker 2>how do you tell something and how do you tell

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<v Speaker 2>people it's exciting or that they should be interested in it.

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<v Speaker 2>I think these are two super powerful things in how

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<v Speaker 2>do we use more of us eafood and create more

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<v Speaker 2>value from what we do catch?

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<v Speaker 1>And also discovered the thaie in Thailand, you know the

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<v Speaker 1>bone of the particularly salmon when after they're filleted, the

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<v Speaker 1>bone that's left Thailand's they are desperate for that.

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<v Speaker 2>Yeah.

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<v Speaker 1>And then in Spain, the north of Spain, the bass

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<v Speaker 1>reads and the tradition and they use the cheeks and

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<v Speaker 1>the tongues of the cord. Absolutely so yeah. And here

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<v Speaker 1>in our recent podcast with guys in the retail sector

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<v Speaker 1>of fishing in industry in the UK haiden cutting and

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<v Speaker 1>I thought it was fantastic. You know the collar just

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<v Speaker 1>at the top of the fillet of the where the

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<v Speaker 1>gills with the cord he class that does a chicken

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<v Speaker 1>wing of the sea. I love it.

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<v Speaker 2>I think sometimes what we call things and how we

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<v Speaker 2>particularly find in the way that different cultures and in

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<v Speaker 2>different countries can work with different parts of the fish.

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<v Speaker 2>It opens up a whole new piece that there's a

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<v Speaker 2>wonderful company and they call Regal Springs that they're primarily

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<v Speaker 2>the tea farming, but there they they've kind of reimagined

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<v Speaker 2>their whole product departments. Obviously the filler of the tilapia

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<v Speaker 2>is the main one that originally was interest to the market,

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<v Speaker 2>but they've renamed everything else. For example, there as the

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<v Speaker 2>colors as well as natural additions, so there are these

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<v Speaker 2>other parts of the fish that are also tasty. It's

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<v Speaker 2>just like how do you use them? And I think

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<v Speaker 2>you mentioned your background as a chef, Like chefs and

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<v Speaker 2>people that can be innovative with food are such an

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<v Speaker 2>important part of the conversation. I've had an amazing like

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<v Speaker 2>I say, one fish meals well. I like fish sausages

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<v Speaker 2>for example, it's a big thing which had them in Iceland.

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<v Speaker 2>They also in the Great Lakes. The delicious like all

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<v Speaker 2>these kind of value add ways of using material that

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<v Speaker 2>I mean also we're actually getting the primary nutrition. There's

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<v Speaker 2>this really cool company in Finland, Halia that are working

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<v Speaker 2>with the cutoffs primarily from the trap sector of Finland

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<v Speaker 2>and essentially reprocessing them into a high quality product that's

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<v Speaker 2>ready to sell and to cook with. So it's just, yeah,

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<v Speaker 2>there's a lot of very cool ways to reimagine how

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<v Speaker 2>we eat nasty food.

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<v Speaker 1>Oh, some younger son lives in Australia and we've been

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<v Speaker 1>there visiting her and fish sausage is great in Australia.

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<v Speaker 2>Yeah, yeah, exactly, delicious and it's healthy.

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<v Speaker 1>Yeah, definitely, definitely. I used the when I had the

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<v Speaker 1>project this seafood restaurant. I used the belly of maybe

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<v Speaker 1>obviously bigger fish like a cord or and catfish as well,

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<v Speaker 1>or wolffish as some people call it, and maybe make

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<v Speaker 1>it into gushans or say I used to call it.

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<v Speaker 1>I used to put it in the menu fish fingers

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<v Speaker 1>and then brackets, not captain bird'seye. Now I will admit

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<v Speaker 1>that I wasn't a newer slogan one hundred percent of

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<v Speaker 1>the fish. I would say the fish finger was one

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<v Speaker 1>hundred percent fish exactly.

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<v Speaker 2>I think it's more and more chefs I think exploring

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<v Speaker 2>this as well, because they're like scale to tail menus.

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<v Speaker 2>We haven't mentioned it yet, but we have the sister

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<v Speaker 2>ocean clusters around the world that we helped get started

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<v Speaker 2>to kind of replicate what we're doing, and particularly those

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<v Speaker 2>in Oregon and in the Great Lakes have been very

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<v Speaker 2>active in teaming up with chefs that have been putting

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<v Speaker 2>together these amazing menus of you know, every part of

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<v Speaker 2>for example, the belly and put these into like the

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<v Speaker 2>soft like bow buns like it's spilling or I just

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<v Speaker 2>really beautiful ways to present these foods as well. So

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<v Speaker 2>it's really it becomes gourmet and interesting and yeah, it's

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<v Speaker 2>really cool to see what I'm a terrible cooker, I've said,

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<v Speaker 2>my partner does all the cooking signs. It's always very

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<v Speaker 2>pleasantly surprised how much lovely food I get to eat.

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<v Speaker 1>I had some catfishlast night, and I took the belly

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<v Speaker 1>and I made a cut in thin strips, and I

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<v Speaker 1>was just sending a photograph of it to the skipper

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<v Speaker 1>who I got the catfish from, and as I was saying, look,

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<v Speaker 1>when you think of it the fish, that what the

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<v Speaker 1>cart the cartfish, or we call it cartfish and Wolffish

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<v Speaker 1>in Iceland.

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<v Speaker 2>Or yes, technically stainbyat is a stone bi oh yeah right.

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<v Speaker 1>Yeah steinb exakly right, it's the same in Pharoh the

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<v Speaker 1>way I described the skipper because he's a Scottish fisherman,

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<v Speaker 1>it's a headache or nothing as far as he's And

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<v Speaker 1>he says to me, well this is you're sort of

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<v Speaker 1>no wasting anything jump And I said, well, look you

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<v Speaker 1>just think of it. Look at what the catfish diet

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<v Speaker 1>is a it's all the shellfish that we pay a

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<v Speaker 1>fortune for so living, that's life, So it can't be

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<v Speaker 1>anything else but but delicious. So it's full utilization, commercially

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<v Speaker 1>driven or are we still leaning on sustainable at the

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<v Speaker 1>inaratives to push it forward.

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<v Speaker 2>This is a really good question because particularly the way

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<v Speaker 2>that we think about it here, if it's not if

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<v Speaker 2>a solution or a change to a business, it's only

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<v Speaker 2>done for sustainability, and it doesn't make business sense or

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<v Speaker 2>investment case sense, then it's not going to be it's

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<v Speaker 2>not going to be sustainable, So it's not for the

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<v Speaker 2>companies won't be able to continue to do it, or

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<v Speaker 2>they'll do it and struggle, or it will be kind

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<v Speaker 2>of a secondary part of their activities that they do,

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<v Speaker 2>because you know, there's spetification boxes that they have to tick.

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<v Speaker 2>And this is not to downtock sustainability at all. Stendbility

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<v Speaker 2>is extremely important in terms of the environmental side of it,

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<v Speaker 2>but it has to go hand in hand with what

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<v Speaker 2>makes business sense. So I would say certainly the work

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<v Speaker 2>that we do in the way that the industry and

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<v Speaker 2>islands has evolved, and the work that we're now doing

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<v Speaker 2>with other groups around the world, our focus is really

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<v Speaker 2>on well, maybe take you a little bit through the

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<v Speaker 2>process of how we explore it, because I think that

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<v Speaker 2>kind of addresses that as well, because we where we

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<v Speaker 2>focus on the sustainability pieces that when we're working with

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<v Speaker 2>fisheries or companies, we are focusing on those fisheries that

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<v Speaker 2>are you know, sustainably managed, are MSc certified or similar,

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<v Speaker 2>although we're trying to find ways to support where they're

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<v Speaker 2>not as well now. But it's working with these fissueries

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<v Speaker 2>and then looking at okay, what volumes of what species

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<v Speaker 2>and what parts of the fish are where and how

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<v Speaker 2>they handle and what is it like now, and then

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<v Speaker 2>we kind of dive directly into a Okay, well, what

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<v Speaker 2>is the nutritional and functional properties of each of those

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<v Speaker 2>parts of the fish, and based on those functional properties,

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00:27:13.400 --> 00:27:18.920
<v Speaker 2>what potential products actually make market sense? What is the

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<v Speaker 2>business case of this? What does the return and investment

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<v Speaker 2>look like? Okay, then that that highlights what is the

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<v Speaker 2>root of what are the products that can be developed,

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<v Speaker 2>and I mean the focus and the priority of the

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<v Speaker 2>types of value in the scale of those businesses and

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<v Speaker 2>the even the types of products that are interesting to create.

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<v Speaker 2>While it's all sustainable because it's finding ways to not

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<v Speaker 2>lose a waste any part of our seafood, that it's

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<v Speaker 2>making it all that it's rooted in in business and

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<v Speaker 2>investment case sense, because if you just come in with

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<v Speaker 2>a sustainability solution, then it becomes something that the companies

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<v Speaker 2>do and maybe emptying a bit in my opinion he now,

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<v Speaker 2>but something that the companies do because they have to do,

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00:28:10.039 --> 00:28:13.680
<v Speaker 2>not because it actually is improving their margins or in

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<v Speaker 2>improving their their resilience in a time of crisis. So

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<v Speaker 2>I think it's it's got to be good for the

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<v Speaker 2>bottom line as well as a sustainability. That's very much

422
00:28:25.240 --> 00:28:26.720
<v Speaker 2>a philosophy with I'm fish.

423
00:28:28.559 --> 00:28:34.640
<v Speaker 1>I couldn't agree with you are more there, Alexandra, and

424
00:28:34.720 --> 00:28:38.839
<v Speaker 1>everything you said there about the margins and profitability in that,

425
00:28:39.359 --> 00:28:42.640
<v Speaker 1>and it just puts my makes me think again. Good

426
00:28:42.640 --> 00:28:46.319
<v Speaker 1>back to this small project with the restaurant. I was

427
00:28:46.359 --> 00:28:51.559
<v Speaker 1>of the mind I was using the belly flaps, the collars,

428
00:28:52.079 --> 00:28:56.759
<v Speaker 1>every every part, and I've as far as I was concerned,

429
00:28:57.720 --> 00:29:01.240
<v Speaker 1>I just felt, look, I'm my business. I'm a small

430
00:29:01.319 --> 00:29:06.400
<v Speaker 1>business here. I've bought this fish, so why throw a

431
00:29:06.440 --> 00:29:08.839
<v Speaker 1>lot of it, don't we? If I can, if I

432
00:29:08.880 --> 00:29:13.000
<v Speaker 1>can return and get a return on as much of

433
00:29:13.039 --> 00:29:13.519
<v Speaker 1>it as.

434
00:29:13.400 --> 00:29:17.200
<v Speaker 2>I can, Absolutely, and I think it's it was maybe

435
00:29:17.240 --> 00:29:19.200
<v Speaker 2>a bit surprising because I've been at the Ocean Cluster

436
00:29:19.279 --> 00:29:22.000
<v Speaker 2>now for just over five years, and I think it

437
00:29:22.079 --> 00:29:24.799
<v Speaker 2>was quite surprising to me to start with it. Actually

438
00:29:24.839 --> 00:29:28.759
<v Speaker 2>it was entrepreneurs and business finance minded people that were

439
00:29:29.279 --> 00:29:34.079
<v Speaker 2>at the beginning had come to the cluster and while asking, Okay,

440
00:29:34.079 --> 00:29:38.200
<v Speaker 2>well we know all this Colton Haddocks skin is going

441
00:29:38.240 --> 00:29:41.880
<v Speaker 2>to landfill, that's potential value lost, what could we do

442
00:29:41.920 --> 00:29:45.880
<v Speaker 2>with it? Wasn't a case of the primary thought wasn't

443
00:29:45.880 --> 00:29:48.480
<v Speaker 2>all while it's breaking down in land film producing methane

444
00:29:48.559 --> 00:29:50.759
<v Speaker 2>and this is a greenhouse gas. So it's a problem

445
00:29:50.759 --> 00:29:53.039
<v Speaker 2>that we should deal with. It's like, here's the opportunity.

446
00:29:53.119 --> 00:29:56.039
<v Speaker 2>So we really do view everything through the lens of

447
00:29:56.039 --> 00:30:01.440
<v Speaker 2>what's the opportunity, and yeah, just so that it sticks

448
00:30:01.440 --> 00:30:05.319
<v Speaker 2>and companies once they see the benefit of doing it.

449
00:30:05.480 --> 00:30:10.599
<v Speaker 2>The also the numbers in a proper you know, business

450
00:30:10.680 --> 00:30:14.160
<v Speaker 2>investment case, because I think that's also a challenge of like, oh, hey, well,

451
00:30:14.200 --> 00:30:17.519
<v Speaker 2>here's the potential value could be creating. And to go

452
00:30:17.680 --> 00:30:21.119
<v Speaker 2>from you know, side streams that are going to landfill

453
00:30:21.240 --> 00:30:23.839
<v Speaker 2>or you know being taken away and even being paid

454
00:30:23.839 --> 00:30:28.960
<v Speaker 2>to be recycled to actually a valuable product on the market.

455
00:30:28.960 --> 00:30:30.960
<v Speaker 2>There's a you know, there is investment, there is withn

456
00:30:31.039 --> 00:30:33.559
<v Speaker 2>on investment time, there is steps that need to be taken,

457
00:30:33.599 --> 00:30:36.160
<v Speaker 2>and there is the right timing, there is the right

458
00:30:36.960 --> 00:30:40.240
<v Speaker 2>type of product of development. So I think that this

459
00:30:40.359 --> 00:30:44.559
<v Speaker 2>is such a key part of that that development as well.

460
00:30:46.720 --> 00:30:52.799
<v Speaker 1>Yeah, indeed, another thing I feel quite strongly about myself.

461
00:30:53.920 --> 00:31:01.880
<v Speaker 1>As you'll see delegations some organizations, maybe chefs organizations or

462
00:31:02.240 --> 00:31:08.960
<v Speaker 1>or the like of that they'll arrange for the delegation

463
00:31:09.240 --> 00:31:12.640
<v Speaker 1>to go just say, for example, here Peterhead is a

464
00:31:12.640 --> 00:31:17.680
<v Speaker 1>big market, the chef organization arrange for chefs to get

465
00:31:17.720 --> 00:31:22.480
<v Speaker 1>to the fish market. And I'm not knocking it. I

466
00:31:22.519 --> 00:31:26.160
<v Speaker 1>think great, But I just feel with things like that,

467
00:31:26.359 --> 00:31:31.880
<v Speaker 1>it should be taken further. And I would say, personally,

468
00:31:33.839 --> 00:31:38.519
<v Speaker 1>let's say I would take it a stage further and say,

469
00:31:38.839 --> 00:31:42.839
<v Speaker 1>don't stop in the fish market. Get the chefs on

470
00:31:43.119 --> 00:31:48.880
<v Speaker 1>board the boats talking to the fishermen, and get the

471
00:31:48.920 --> 00:31:54.279
<v Speaker 1>fishermen into the kitchen and watch the chef. And I

472
00:31:54.319 --> 00:31:57.839
<v Speaker 1>feel there's so much the chef could look at what

473
00:31:58.799 --> 00:32:01.480
<v Speaker 1>maybe some of the things the crew are doing on board.

474
00:32:01.559 --> 00:32:06.519
<v Speaker 1>As a holes ants come on board and they're working

475
00:32:06.599 --> 00:32:09.200
<v Speaker 1>on the fish. The chef could say, oh, look at that,

476
00:32:09.319 --> 00:32:11.960
<v Speaker 1>what are you doing with that? I could use that,

477
00:32:12.160 --> 00:32:15.960
<v Speaker 1>or I would maybe there's throwing it away or it's

478
00:32:16.039 --> 00:32:22.680
<v Speaker 1>going to I could tell you another story about the

479
00:32:22.720 --> 00:32:28.559
<v Speaker 1>lobster be it. And then when the fisherman is in

480
00:32:28.599 --> 00:32:32.119
<v Speaker 1>the kitchen watching the chef doing something, you could say, well,

481
00:32:32.440 --> 00:32:35.359
<v Speaker 1>we cut another fish that I think maybe you want

482
00:32:35.400 --> 00:32:36.640
<v Speaker 1>to try with that dish.

483
00:32:37.480 --> 00:32:41.039
<v Speaker 2>I think that do you feel that I love that idea. Yeah.

484
00:32:41.279 --> 00:32:43.319
<v Speaker 2>I had a pleasure to visit Peter Heead recently. It's

485
00:32:43.519 --> 00:32:44.960
<v Speaker 2>it's nice to have it in my mind while you're

486
00:32:44.960 --> 00:32:47.279
<v Speaker 2>talking about it, and it's yeah, I think this would

487
00:32:47.319 --> 00:32:49.839
<v Speaker 2>be such a wonderful way. It's like, oh, if you

488
00:32:49.920 --> 00:32:52.279
<v Speaker 2>handle this sightly definitely on board, I could you know,

489
00:32:52.319 --> 00:32:55.039
<v Speaker 2>put it in this dish in this way or Yeah.

490
00:32:55.880 --> 00:32:58.839
<v Speaker 2>It's so interesting to hear the parallels of this because

491
00:32:59.599 --> 00:33:02.720
<v Speaker 2>there is a Scottish ocean cluster being built out by

492
00:33:02.720 --> 00:33:06.240
<v Speaker 2>CPI Scotland doing amazing stuff and we actually the reason

493
00:33:06.240 --> 00:33:09.640
<v Speaker 2>that I was with them, they ran work workshops. For

494
00:33:09.680 --> 00:33:12.680
<v Speaker 2>example in phraser Rome, we visited Ptered that was one

495
00:33:12.720 --> 00:33:16.559
<v Speaker 2>of the stops of these workshops to really understand what

496
00:33:16.599 --> 00:33:18.640
<v Speaker 2>could the cluster be doing to support one hundred percent

497
00:33:18.680 --> 00:33:22.119
<v Speaker 2>fish in the white PA sector, what was needed by

498
00:33:22.119 --> 00:33:25.200
<v Speaker 2>the industry and the researchers. In these workshops, there was

499
00:33:25.240 --> 00:33:27.599
<v Speaker 2>one in Auburn, there was one in Glasgow, there was

500
00:33:27.640 --> 00:33:31.079
<v Speaker 2>one in fraser Rap and it was really interesting because

501
00:33:31.599 --> 00:33:37.720
<v Speaker 2>both the industry and the processes as well as the

502
00:33:38.279 --> 00:33:40.480
<v Speaker 2>research community, they were both saying the same thing that

503
00:33:40.519 --> 00:33:44.279
<v Speaker 2>they wanted to have more interaction together. They wanted the

504
00:33:44.359 --> 00:33:48.519
<v Speaker 2>researchers really wanted to be doing relevant science and research,

505
00:33:48.559 --> 00:33:50.920
<v Speaker 2>but they'd never been to a processing factory before. They

506
00:33:51.000 --> 00:33:53.119
<v Speaker 2>know been out on the boats. They hadn't actually had

507
00:33:53.119 --> 00:33:56.400
<v Speaker 2>those conversations with you know, the people that were experiencing

508
00:33:56.440 --> 00:33:58.720
<v Speaker 2>the history's industry every day. And at the same time,

509
00:33:58.759 --> 00:34:02.480
<v Speaker 2>the industry was saying, actually love to have PhD students

510
00:34:02.559 --> 00:34:05.200
<v Speaker 2>or researchers come to the facilities and understand that problem

511
00:34:05.240 --> 00:34:08.719
<v Speaker 2>is better. It was so interesting to hear It's like, Okay, yes,

512
00:34:08.880 --> 00:34:12.079
<v Speaker 2>let's get people crossing over outside of their their ex

513
00:34:12.119 --> 00:34:14.760
<v Speaker 2>system and bubbles. And I'm super excited for what the

514
00:34:15.239 --> 00:34:18.840
<v Speaker 2>Scottishish and Cluster team is is kind of making happen

515
00:34:18.920 --> 00:34:24.280
<v Speaker 2>there because there's so much need for this, the crossover experiences.

516
00:34:24.480 --> 00:34:26.360
<v Speaker 2>Yeah you all walks of the world.

517
00:34:28.199 --> 00:34:33.199
<v Speaker 1>Yeah, I think that fascinated me having been my father

518
00:34:33.280 --> 00:34:38.039
<v Speaker 1>with that fisherman, so as my life in the fishing industry.

519
00:34:38.239 --> 00:34:42.320
<v Speaker 1>From the fishing industry, I would class myself and although

520
00:34:42.599 --> 00:34:46.800
<v Speaker 1>I was in a restaurant for twenty years, and yes

521
00:34:46.920 --> 00:34:51.320
<v Speaker 1>that's the hospitality industry, but my menu was one hundred

522
00:34:51.440 --> 00:34:55.679
<v Speaker 1>percent seafood, So I classed myself as still in the

523
00:34:55.719 --> 00:35:01.559
<v Speaker 1>fishing industry even in the restaurant. Sure. But one of

524
00:35:01.559 --> 00:35:04.440
<v Speaker 1>the things that fascinated when you with that Alexandra was

525
00:35:06.079 --> 00:35:13.920
<v Speaker 1>been at members of different organizations and at the meetings

526
00:35:13.960 --> 00:35:19.199
<v Speaker 1>and confidences and that with the chef's hat on, I

527
00:35:19.239 --> 00:35:24.159
<v Speaker 1>was fascinated to discovered how dumb a little and how

528
00:35:24.239 --> 00:35:27.159
<v Speaker 1>much in common fishermen and chefs actually have.

529
00:35:28.079 --> 00:35:33.760
<v Speaker 2>Yeah, definitely, they really value the product they're working with you.

530
00:35:33.960 --> 00:35:37.119
<v Speaker 2>They're they're very connected with it. They want to see

531
00:35:37.119 --> 00:35:40.400
<v Speaker 2>something good quality came out of it. Their naturalies.

532
00:35:42.079 --> 00:35:48.320
<v Speaker 1>Yeah, from a fisherman's point of view, they'll be listening

533
00:35:48.360 --> 00:35:52.480
<v Speaker 1>to this and thinking what does this actually change for me?

534
00:35:53.119 --> 00:35:58.320
<v Speaker 1>Are they seeing are they to see more value coming

535
00:35:59.000 --> 00:36:02.960
<v Speaker 1>back to them or is this more that the value

536
00:36:03.000 --> 00:36:05.599
<v Speaker 1>has still been realized further up in them.

537
00:36:07.000 --> 00:36:09.719
<v Speaker 2>Yeah, this is I think it kind of links so

538
00:36:09.800 --> 00:36:13.719
<v Speaker 2>much to that it has to make sense for communities,

539
00:36:13.719 --> 00:36:16.119
<v Speaker 2>for businesses, for people to engage, and I think it

540
00:36:16.679 --> 00:36:18.960
<v Speaker 2>has to make sense for the fishermen as well too.

541
00:36:20.159 --> 00:36:22.800
<v Speaker 2>It's just reminded me also of conversations we've had. I'm

542
00:36:22.800 --> 00:36:25.719
<v Speaker 2>just gonna use an example from Alaska because it's it

543
00:36:25.760 --> 00:36:28.119
<v Speaker 2>was it's quite a different eke system to the UK

544
00:36:28.239 --> 00:36:31.960
<v Speaker 2>and to Islands as well for the dishury sector there,

545
00:36:32.159 --> 00:36:35.880
<v Speaker 2>because there they had small family fishing companies that really

546
00:36:35.920 --> 00:36:39.440
<v Speaker 2>wanted to handle a better product, wanted to you know,

547
00:36:39.800 --> 00:36:42.400
<v Speaker 2>look out an material better, wanted to do for utilization.

548
00:36:42.519 --> 00:36:45.440
<v Speaker 2>But the challenge was for all the better handling they did,

549
00:36:45.519 --> 00:36:49.159
<v Speaker 2>they were not getting a better price for their fish

550
00:36:49.239 --> 00:36:52.400
<v Speaker 2>at the processor because there was so much competition for volume.

551
00:36:52.440 --> 00:36:54.519
<v Speaker 2>So I think this is really interesting because though we've

552
00:36:54.519 --> 00:36:56.880
<v Speaker 2>been exploring what does that look like? And this particular

553
00:36:56.920 --> 00:36:59.760
<v Speaker 2>company has been actually teamed up with some Icelandic companies

554
00:36:59.760 --> 00:37:02.360
<v Speaker 2>and there's a lot of conversation happening in Alaska. How

555
00:37:02.400 --> 00:37:05.119
<v Speaker 2>does this work for the fishermen? So just your question

556
00:37:05.159 --> 00:37:07.400
<v Speaker 2>really brought this to mind because I think that is

557
00:37:07.440 --> 00:37:12.239
<v Speaker 2>so important that that the value travels through the value chain.

558
00:37:12.320 --> 00:37:16.559
<v Speaker 2>So for example, to take it to Scotland, like when

559
00:37:16.559 --> 00:37:20.280
<v Speaker 2>I was out there recently, I was visiting a scallop

560
00:37:20.320 --> 00:37:23.679
<v Speaker 2>processing facility and there, you know, it's the it's the

561
00:37:23.760 --> 00:37:25.480
<v Speaker 2>meat and sometimes the meat and the go and add

562
00:37:25.519 --> 00:37:29.360
<v Speaker 2>the solders. The you know, is bought by the processor

563
00:37:29.639 --> 00:37:32.480
<v Speaker 2>from the fissure to the procesum facility. But then the

564
00:37:32.559 --> 00:37:35.800
<v Speaker 2>skirts and any other vista and the shells. Is it

565
00:37:35.880 --> 00:37:39.960
<v Speaker 2>either being taken away at a cost or in some

566
00:37:40.000 --> 00:37:42.400
<v Speaker 2>cases being given away or like they have a small

567
00:37:42.480 --> 00:37:47.280
<v Speaker 2>value associated, but I think if there was an uptaker

568
00:37:47.320 --> 00:37:50.760
<v Speaker 2>that was or a value creation from let's say those shells,

569
00:37:51.159 --> 00:37:54.440
<v Speaker 2>where the processor was getting more for the shell, that

570
00:37:54.559 --> 00:37:57.679
<v Speaker 2>means then further down the value chain for the fisher

571
00:37:57.800 --> 00:38:02.400
<v Speaker 2>they have more power to because there's not just the

572
00:38:02.519 --> 00:38:04.760
<v Speaker 2>meat and the gonut, but also the shell which has

573
00:38:04.760 --> 00:38:07.440
<v Speaker 2>its own piece of value creation there. So I think

574
00:38:07.920 --> 00:38:11.760
<v Speaker 2>that is an element that's really important and also why

575
00:38:11.800 --> 00:38:15.599
<v Speaker 2>it's so key for people to be speaking together around

576
00:38:15.679 --> 00:38:18.320
<v Speaker 2>value chain as well, not so the fishes and the processes,

577
00:38:18.360 --> 00:38:21.239
<v Speaker 2>and that the next up taker, be that a retailer

578
00:38:21.400 --> 00:38:24.119
<v Speaker 2>or be that a whole seal buyer, like to have

579
00:38:24.239 --> 00:38:29.639
<v Speaker 2>those conversations. But yeah, I think it's really important and

580
00:38:29.800 --> 00:38:31.920
<v Speaker 2>just there is a role for clusters really to play

581
00:38:31.920 --> 00:38:35.119
<v Speaker 2>in that navigating those conversations too.

582
00:38:36.119 --> 00:38:40.800
<v Speaker 1>I know when good back I don't have. I don't

583
00:38:40.840 --> 00:38:43.599
<v Speaker 1>know the current situation, but the problem with it what

584
00:38:43.760 --> 00:38:49.280
<v Speaker 1>we call the skirt on the scarlet, what the processor

585
00:38:49.440 --> 00:38:51.719
<v Speaker 1>wasn't allowed to keep it, and it was a food

586
00:38:51.800 --> 00:38:55.679
<v Speaker 1>standard agency. It's not that they had a market for it,

587
00:38:55.679 --> 00:38:59.559
<v Speaker 1>it's the food that standard agency. I was saying that

588
00:39:00.480 --> 00:39:04.559
<v Speaker 1>the toxins and things were gathered in that which I

589
00:39:04.719 --> 00:39:09.519
<v Speaker 1>don't understand that, but my goodness, the skirt of a scallop,

590
00:39:10.239 --> 00:39:13.000
<v Speaker 1>it'll make a source like nothing else.

591
00:39:13.159 --> 00:39:15.960
<v Speaker 2>It's quite like a billion like stock would.

592
00:39:16.159 --> 00:39:20.599
<v Speaker 1>Yeah, it's just brilliant. What a stock that would make

593
00:39:20.679 --> 00:39:22.199
<v Speaker 1>for soup or something like that.

594
00:39:23.639 --> 00:39:26.199
<v Speaker 2>I think this is an interesting piece is well because

595
00:39:26.239 --> 00:39:30.239
<v Speaker 2>I think the handling the food safety, which is one

596
00:39:30.280 --> 00:39:35.199
<v Speaker 2>thing of course this is important, but also handling too

597
00:39:35.239 --> 00:39:39.079
<v Speaker 2>because often when things are processed and they're not let's

598
00:39:39.480 --> 00:39:41.280
<v Speaker 2>take the skirts for example, and they're taking off the

599
00:39:41.320 --> 00:39:44.480
<v Speaker 2>processing belt and you know, thrown to the box or

600
00:39:44.519 --> 00:39:48.480
<v Speaker 2>they're turned to the floor, even they're no longer you know,

601
00:39:49.000 --> 00:39:52.000
<v Speaker 2>food grade, that also changes what you can do with them.

602
00:39:52.000 --> 00:39:55.800
<v Speaker 2>And it's not specific a scallops, but in many processing abilities.

603
00:39:55.840 --> 00:39:58.199
<v Speaker 2>If you don't continue to handle the product all these

604
00:39:58.199 --> 00:40:01.920
<v Speaker 2>different past of the product as grade, this can be

605
00:40:02.000 --> 00:40:04.119
<v Speaker 2>very challenging of what we can do with it next.

606
00:40:05.119 --> 00:40:07.719
<v Speaker 2>But I think because we do, we look outside of

607
00:40:07.800 --> 00:40:10.840
<v Speaker 2>the space of food as well. And when we're talking

608
00:40:10.880 --> 00:40:15.519
<v Speaker 2>about one hundred is utilization with for sure, food is

609
00:40:15.559 --> 00:40:17.719
<v Speaker 2>a big part of that, but we're also thinking about

610
00:40:17.920 --> 00:40:23.119
<v Speaker 2>nutritional supplementation, cosmetics and other biomasses that can be used

611
00:40:23.159 --> 00:40:25.320
<v Speaker 2>even into the fuels for example, where you could then

612
00:40:25.360 --> 00:40:30.760
<v Speaker 2>at least uh remove the risk of human toxicity and

613
00:40:30.760 --> 00:40:33.440
<v Speaker 2>if it was used as the edible product. But even

614
00:40:33.519 --> 00:40:39.440
<v Speaker 2>into things like biotechnology, into into biomedical applications, there's a

615
00:40:39.480 --> 00:40:42.440
<v Speaker 2>lot that could be done, or even textiles and materials.

616
00:40:42.679 --> 00:40:46.199
<v Speaker 2>So I think I'm very much an optimist and like

617
00:40:46.280 --> 00:40:48.960
<v Speaker 2>solutions orientated, I do think there is a there is

618
00:40:49.320 --> 00:40:51.960
<v Speaker 2>a fit for every different materials. Just finding what that

619
00:40:52.079 --> 00:40:57.159
<v Speaker 2>right one is and yeah, and also figuring out maybe

620
00:40:57.159 --> 00:41:00.400
<v Speaker 2>what what testing or what measures on one you need

621
00:41:00.440 --> 00:41:02.920
<v Speaker 2>to be done in order to make that material available,

622
00:41:03.000 --> 00:41:05.159
<v Speaker 2>because right now I think in most cases those skirts

623
00:41:05.280 --> 00:41:06.159
<v Speaker 2>just go to landfill.

624
00:41:09.559 --> 00:41:13.119
<v Speaker 1>Excuse me, but you said there just reminded me of

625
00:41:13.159 --> 00:41:16.320
<v Speaker 1>a weak cutch frase I used to use at the restaurant.

626
00:41:17.039 --> 00:41:20.039
<v Speaker 1>There's a fish for every dosh and a dish for

627
00:41:20.159 --> 00:41:21.000
<v Speaker 1>every season.

628
00:41:22.239 --> 00:41:24.679
<v Speaker 2>Love it, Yes, not exactly what it is. I was trying.

629
00:41:24.679 --> 00:41:26.400
<v Speaker 2>I was trying to think of an analogy for us.

630
00:41:26.440 --> 00:41:28.960
<v Speaker 2>I'm sure this is saying somewhere, yeah, perfect, So the

631
00:41:29.000 --> 00:41:31.039
<v Speaker 2>fish fairy dish and the fish ferries or dish to

632
00:41:31.079 --> 00:41:34.440
<v Speaker 2>every season, Yes, exactly, And I think that's also i'd

633
00:41:34.480 --> 00:41:38.360
<v Speaker 2>say something that I feel like the cluster ecosystem opens

634
00:41:38.440 --> 00:41:41.599
<v Speaker 2>up the opportunities because we have in the house and

635
00:41:41.639 --> 00:41:44.639
<v Speaker 2>within our ecosystem. Yes, of course we have the fishery sector,

636
00:41:44.639 --> 00:41:47.719
<v Speaker 2>we have the aquaculture sector, that we have the processing

637
00:41:47.760 --> 00:41:50.000
<v Speaker 2>and the technology sector. We have more and more we

638
00:41:50.079 --> 00:41:54.679
<v Speaker 2>have the information and the AI technology ecosystem. But we

639
00:41:54.760 --> 00:41:58.280
<v Speaker 2>also have people that are doing cosmetics and wellness and

640
00:41:58.360 --> 00:42:03.400
<v Speaker 2>marketing and medical applications. And it's also that it's an

641
00:42:03.440 --> 00:42:06.239
<v Speaker 2>analogous to what you said about the different food cultures

642
00:42:06.280 --> 00:42:08.480
<v Speaker 2>as well, because you don't know what values they can

643
00:42:08.519 --> 00:42:11.880
<v Speaker 2>have until someone says, oh, hey, okay, you're right, you

644
00:42:11.880 --> 00:42:14.360
<v Speaker 2>can't use that over here in your industry. But you know,

645
00:42:14.400 --> 00:42:16.960
<v Speaker 2>we're actually looking for something like this in the in

646
00:42:17.000 --> 00:42:21.679
<v Speaker 2>the cosmetics sector, in the material sector. Yeah, I think

647
00:42:21.679 --> 00:42:24.440
<v Speaker 2>it's just fascinating. What if you can bring these different

648
00:42:24.599 --> 00:42:28.199
<v Speaker 2>diverse perspectives together, what can come out of it. We

649
00:42:28.239 --> 00:42:29.960
<v Speaker 2>have a lot of artists actually as well in house,

650
00:42:30.000 --> 00:42:32.480
<v Speaker 2>which is really I always love working with them.

651
00:42:33.800 --> 00:42:37.400
<v Speaker 1>Yeah. My act phase I used was more from our

652
00:42:37.440 --> 00:42:40.599
<v Speaker 1>point of view, trying to encourage people to eat, not

653
00:42:40.880 --> 00:42:44.440
<v Speaker 1>just stick with the species that they they think this

654
00:42:44.480 --> 00:42:50.119
<v Speaker 1>is their favorite just move with the seasons and don't

655
00:42:50.199 --> 00:42:54.119
<v Speaker 1>stick with the species. They move with the seasons, and

656
00:42:54.159 --> 00:42:57.280
<v Speaker 1>I was I felt quite strongly as well. When we

657
00:42:57.400 --> 00:43:04.079
<v Speaker 1>talk about sustainability the world, I would say my description

658
00:43:04.239 --> 00:43:09.320
<v Speaker 1>would be the most overused word in the English language.

659
00:43:09.760 --> 00:43:18.840
<v Speaker 1>And I feel the key to sustainability is seasonality, local

660
00:43:19.679 --> 00:43:23.960
<v Speaker 1>and I always would follow that up by saying, if

661
00:43:24.000 --> 00:43:31.360
<v Speaker 1>we eat everything in season, we're healthier and the fish

662
00:43:31.400 --> 00:43:32.400
<v Speaker 1>stops are healthier.

663
00:43:33.719 --> 00:43:38.840
<v Speaker 2>Yeah, yeah, absolutely. I think that also comes to the

664
00:43:38.880 --> 00:43:42.199
<v Speaker 2>people knowing what's in season and what's available where, and

665
00:43:42.239 --> 00:43:44.960
<v Speaker 2>having local access as well. In tiers, I think like

666
00:43:44.960 --> 00:43:47.079
<v Speaker 2>that you say your restaurant has been a great route

667
00:43:47.199 --> 00:43:49.920
<v Speaker 2>to doing that. I just sorry. It reminds me of

668
00:43:49.960 --> 00:43:53.199
<v Speaker 2>a statistical work. We work with an organ Ocean Clusters.

669
00:43:53.199 --> 00:43:55.599
<v Speaker 2>It's one of our sister Ocean Custers in the US,

670
00:43:55.639 --> 00:44:01.000
<v Speaker 2>and that sister Ocean Custer actually got started through the

671
00:44:01.039 --> 00:44:04.920
<v Speaker 2>Oregon Coast Business Associations, so from a tourist perspective, because

672
00:44:04.960 --> 00:44:09.320
<v Speaker 2>what they were finding, they did some measuring and monetary

673
00:44:09.320 --> 00:44:13.079
<v Speaker 2>and during COVID they found that ninety of the seafood

674
00:44:14.079 --> 00:44:16.840
<v Speaker 2>caught and produced in Oregon was shipped out and about

675
00:44:16.920 --> 00:44:19.239
<v Speaker 2>ninety percent I think it was something around ninety was

676
00:44:19.519 --> 00:44:22.960
<v Speaker 2>from overseas was shipped in to be the seafood at

677
00:44:22.960 --> 00:44:25.679
<v Speaker 2>seafood restaurants. So it's such a fascinating kind of They've

678
00:44:25.719 --> 00:44:28.079
<v Speaker 2>got all this wonderful seafood on the Oregon coast, but

679
00:44:28.119 --> 00:44:31.280
<v Speaker 2>a lot of it actually wasn't even available in the area,

680
00:44:31.679 --> 00:44:34.519
<v Speaker 2>and that's really what triggered them to start looking into

681
00:44:35.719 --> 00:44:40.440
<v Speaker 2>well local seafood, but also then for utilization and connecting

682
00:44:40.480 --> 00:44:44.840
<v Speaker 2>all these really distributed actors. And it is fascinating because

683
00:44:44.840 --> 00:44:46.280
<v Speaker 2>you don't think about that eating when you're going to

684
00:44:46.280 --> 00:44:49.320
<v Speaker 2>the seaside. Oh of course I'm eating fish from here,

685
00:44:50.159 --> 00:44:53.039
<v Speaker 2>but actually that's not always the case. So I think

686
00:44:53.079 --> 00:44:55.039
<v Speaker 2>that can really complicate the decision making.

687
00:44:55.960 --> 00:45:01.519
<v Speaker 1>I remember when he's talking to wholesaler are based in

688
00:45:02.159 --> 00:45:07.360
<v Speaker 1>Georgia and US, and I was absolutely stargard because we

689
00:45:07.400 --> 00:45:11.239
<v Speaker 1>went a lot when our family were younger. We went

690
00:45:11.320 --> 00:45:17.079
<v Speaker 1>a lot the Thames to Florida and there see all

691
00:45:17.119 --> 00:45:22.760
<v Speaker 1>arounders end up by Georgia, and he was telling me

692
00:45:22.840 --> 00:45:28.599
<v Speaker 1>all this all the bush for the restaurants was coming

693
00:45:28.679 --> 00:45:32.159
<v Speaker 1>from the Pacific, from up about Seattle.

694
00:45:34.039 --> 00:45:39.039
<v Speaker 2>Yeah, it's yeah, it's a I think it's a similar

695
00:45:39.039 --> 00:45:40.360
<v Speaker 2>picture in a lot of parts of the world. And

696
00:45:40.360 --> 00:45:43.440
<v Speaker 2>this is also not to speak down on glabilitations. I

697
00:45:43.440 --> 00:45:46.400
<v Speaker 2>think it's amazing that we had this opportunity to dry

698
00:45:46.440 --> 00:45:48.199
<v Speaker 2>things and connect with the rest of the world and

699
00:45:48.199 --> 00:45:50.840
<v Speaker 2>the supply chains, but it also does mean that you

700
00:45:50.960 --> 00:45:57.360
<v Speaker 2>end up overlooking local opportunities sometimes in local secret and

701
00:45:57.480 --> 00:46:00.440
<v Speaker 2>value that. Yeah, I think it's just so nice for

702
00:46:00.480 --> 00:46:02.199
<v Speaker 2>people to be able to connect because I think it's

703
00:46:02.280 --> 00:46:04.280
<v Speaker 2>often that people knew about it more. They knew what

704
00:46:04.360 --> 00:46:07.599
<v Speaker 2>was possible and how to cook local seafood or or

705
00:46:07.639 --> 00:46:10.760
<v Speaker 2>what was in season when then they would be engaging

706
00:46:10.760 --> 00:46:11.800
<v Speaker 2>more with it as well.

707
00:46:13.559 --> 00:46:18.719
<v Speaker 1>Yeah, we hear a lot about collaboration and innovation through

708
00:46:18.840 --> 00:46:25.280
<v Speaker 1>clusters that what does the cluster model deliver that couldn't

709
00:46:25.519 --> 00:46:29.199
<v Speaker 1>be achieved through normal commercial relationships.

710
00:46:31.079 --> 00:46:34.480
<v Speaker 2>Yeah, it's interesting. We get this question a lot as well,

711
00:46:34.559 --> 00:46:37.280
<v Speaker 2>like how to you know, what's what's the value of

712
00:46:37.320 --> 00:46:40.320
<v Speaker 2>being involved for a business? And I think we've touched

713
00:46:40.360 --> 00:46:43.760
<v Speaker 2>on one of them, which is in our cruster house

714
00:46:44.159 --> 00:46:48.400
<v Speaker 2>and within the cluster community, we have like a couple

715
00:46:48.400 --> 00:46:50.679
<v Speaker 2>of different rules in house, so it's like there's a

716
00:46:50.719 --> 00:46:54.400
<v Speaker 2>three thousand squat building with all these these companies inside,

717
00:46:54.599 --> 00:46:57.480
<v Speaker 2>we actually ask them not to have coffee machines in

718
00:46:57.519 --> 00:47:00.440
<v Speaker 2>their own offices. We have coffee machines in these shared

719
00:47:00.559 --> 00:47:04.719
<v Speaker 2>open the kitchen spaces we have On Friday every week

720
00:47:04.760 --> 00:47:09.199
<v Speaker 2>we have a breakfast brunch. Altogether, different companies take turns

721
00:47:09.239 --> 00:47:12.519
<v Speaker 2>to host it. It's when they get the opportunity to

722
00:47:12.760 --> 00:47:16.039
<v Speaker 2>introduce themselves to the wider community, to talk about what

723
00:47:16.079 --> 00:47:20.079
<v Speaker 2>they're doing, to explore where they're interested to connect. And

724
00:47:20.119 --> 00:47:22.519
<v Speaker 2>I think so much of that doesn't happen in a

725
00:47:22.559 --> 00:47:26.039
<v Speaker 2>commercial setting because they're not necessarily sitting down to brunch

726
00:47:26.079 --> 00:47:28.440
<v Speaker 2>to do a business deal. But they are saying, hey,

727
00:47:28.480 --> 00:47:32.719
<v Speaker 2>here's the new product or idea that i'm testing. Here's

728
00:47:32.760 --> 00:47:37.119
<v Speaker 2>the idea I'm interested in. And even a couple of

729
00:47:37.119 --> 00:47:39.280
<v Speaker 2>weeks ago, we had a company that were saying, oh,

730
00:47:39.360 --> 00:47:43.119
<v Speaker 2>we're about to launch this product. We need beta testers

731
00:47:43.159 --> 00:47:46.000
<v Speaker 2>that are in that have this no power in this sector.

732
00:47:46.320 --> 00:47:48.400
<v Speaker 2>And another company went, oh, to come and talk to

733
00:47:48.440 --> 00:47:50.960
<v Speaker 2>us after lunch. There's definitely a this is something we

734
00:47:50.960 --> 00:47:54.159
<v Speaker 2>could do. So they're not going into the ecosystem with

735
00:47:54.159 --> 00:47:58.559
<v Speaker 2>that commercial business setting, but they're making these important relationships

736
00:47:58.559 --> 00:48:01.559
<v Speaker 2>that really develop a lot of trust as well, and

737
00:48:02.199 --> 00:48:06.239
<v Speaker 2>even so one of the companies that it was presenting

738
00:48:06.320 --> 00:48:09.840
<v Speaker 2>to the EU Commissioner that came last week. They're called

739
00:48:09.960 --> 00:48:15.039
<v Speaker 2>learn Cove. So they are a software platform essentially that

740
00:48:15.360 --> 00:48:19.880
<v Speaker 2>are now focused on the seafood sector and they help

741
00:48:20.079 --> 00:48:25.440
<v Speaker 2>on board the new employees. They helped train them across

742
00:48:25.440 --> 00:48:28.480
<v Speaker 2>a really multilingual ecosystem, and they also helped with that

743
00:48:28.559 --> 00:48:33.079
<v Speaker 2>compliance and process management and everything within the fishery sector.

744
00:48:33.679 --> 00:48:35.800
<v Speaker 2>But when they came into house, so they moved in

745
00:48:35.880 --> 00:48:38.320
<v Speaker 2>house around the same time I started working here as

746
00:48:38.320 --> 00:48:40.800
<v Speaker 2>a four or five years ago, and at that time

747
00:48:40.840 --> 00:48:43.480
<v Speaker 2>they actually went specifically they touched on the seaford industry,

748
00:48:43.480 --> 00:48:45.840
<v Speaker 2>which is why they were moving in house, but they

749
00:48:45.960 --> 00:48:48.679
<v Speaker 2>were working across a lot of other ecosystems too that

750
00:48:48.719 --> 00:48:51.760
<v Speaker 2>they came in house and actually started working and found

751
00:48:51.760 --> 00:48:54.840
<v Speaker 2>a lot more customers and connections in the seafood sector.

752
00:48:55.159 --> 00:48:58.840
<v Speaker 2>Again not in a commercial setting or like at an expo,

753
00:48:59.159 --> 00:49:01.719
<v Speaker 2>but because they were, you know, talking to people and

754
00:49:01.920 --> 00:49:05.480
<v Speaker 2>building relationships. And actually now they do entirely focus on

755
00:49:05.519 --> 00:49:08.599
<v Speaker 2>the seafood sector for the I think for the vast

756
00:49:08.599 --> 00:49:12.320
<v Speaker 2>majority of their work. So I think it's these and

757
00:49:12.400 --> 00:49:17.079
<v Speaker 2>so all these kind of inherent maybe slightly intangible ways

758
00:49:17.079 --> 00:49:19.679
<v Speaker 2>that you connect with people and realize how you can

759
00:49:19.719 --> 00:49:23.039
<v Speaker 2>work together. And the other thing too is the fact

760
00:49:23.079 --> 00:49:27.119
<v Speaker 2>that we have people from different perspectives, different educations, different ecosystems.

761
00:49:27.920 --> 00:49:29.599
<v Speaker 2>Like I said, we have a lot of artists in house,

762
00:49:29.679 --> 00:49:32.760
<v Speaker 2>we have a lot of marketing people, we have investors,

763
00:49:33.000 --> 00:49:36.280
<v Speaker 2>so we also have put in cosmetics and wellness as

764
00:49:36.320 --> 00:49:41.079
<v Speaker 2>well as then in seafood. And it's this as a

765
00:49:41.079 --> 00:49:43.320
<v Speaker 2>fisher or a fisher process. So you might not be

766
00:49:43.320 --> 00:49:46.320
<v Speaker 2>going to events for activities where you would meet those

767
00:49:46.320 --> 00:49:48.119
<v Speaker 2>people at all or even come across them all. You know,

768
00:49:48.159 --> 00:49:51.679
<v Speaker 2>it would be you're not in the same environment. So

769
00:49:51.719 --> 00:49:55.719
<v Speaker 2>I think it's very interesting. The clusters and communities can

770
00:49:55.760 --> 00:49:58.599
<v Speaker 2>bring together a lot more different opportunities and I think

771
00:49:58.679 --> 00:50:01.760
<v Speaker 2>make the sector more resilient. I think diversity is the

772
00:50:01.760 --> 00:50:04.119
<v Speaker 2>spice of life and just makes everything a lot more

773
00:50:04.159 --> 00:50:07.840
<v Speaker 2>resilient when you can connect with people outside of your silo.

774
00:50:08.639 --> 00:50:11.559
<v Speaker 2>And then I would say the other thing that is

775
00:50:11.599 --> 00:50:13.639
<v Speaker 2>really important I think is what we focus on a

776
00:50:13.639 --> 00:50:17.199
<v Speaker 2>lot about the Island social cluster too, is and we

777
00:50:17.280 --> 00:50:18.960
<v Speaker 2>get the question a lot like, well, with all these

778
00:50:19.000 --> 00:50:23.159
<v Speaker 2>companies here, isn't it kind of compromising their competitiveness or

779
00:50:23.559 --> 00:50:27.639
<v Speaker 2>where does that line between collaboration and competitiveness lie. And

780
00:50:27.679 --> 00:50:29.920
<v Speaker 2>I think a lot of what we focus on is

781
00:50:30.039 --> 00:50:35.199
<v Speaker 2>finding these points that are mutually of interest and of

782
00:50:35.320 --> 00:50:39.239
<v Speaker 2>mutual benefit to collaborate on. For example, right at the

783
00:50:39.280 --> 00:50:42.920
<v Speaker 2>beginning when the cluster was initiated, when the first meetings

784
00:50:42.960 --> 00:50:45.360
<v Speaker 2>was about bringing all the production managers from the different

785
00:50:45.360 --> 00:50:49.920
<v Speaker 2>processing facilities together to understand, Okay, what could they work

786
00:50:49.960 --> 00:50:52.280
<v Speaker 2>on that is mutually beneficial to all of them and

787
00:50:52.400 --> 00:50:55.559
<v Speaker 2>doesn't impinge on their competitive edge or things that they

788
00:50:55.559 --> 00:50:59.920
<v Speaker 2>weren't putting to share. So it's also, yeah, in that way,

789
00:51:00.159 --> 00:51:03.119
<v Speaker 2>very different from a commercial relationships that, okay, where can

790
00:51:03.199 --> 00:51:06.199
<v Speaker 2>we collaborate where it's mutually beneficial, what is maybe a

791
00:51:06.199 --> 00:51:09.840
<v Speaker 2>pre competitive benefit? And I think one hundred percent fish

792
00:51:09.920 --> 00:51:12.320
<v Speaker 2>And one of the reasons it's been successful here too,

793
00:51:12.760 --> 00:51:15.159
<v Speaker 2>it is so much a case of these companies don't

794
00:51:15.199 --> 00:51:19.639
<v Speaker 2>want to be wasting value. It makes sense to together

795
00:51:19.760 --> 00:51:24.480
<v Speaker 2>collaborate on ways or even invest in companies collaboratively that

796
00:51:24.599 --> 00:51:28.320
<v Speaker 2>are going to help them or get more value for

797
00:51:28.360 --> 00:51:30.639
<v Speaker 2>their material when they sell it to the next step

798
00:51:30.639 --> 00:51:33.519
<v Speaker 2>in the valuten or or directly process it. So I

799
00:51:33.599 --> 00:51:36.639
<v Speaker 2>mentioned Marine College and as an example of this. So

800
00:51:36.679 --> 00:51:41.199
<v Speaker 2>there were a couple of fisheries companies that were co

801
00:51:41.239 --> 00:51:46.079
<v Speaker 2>invested in the build of this marine collagen factory, and

802
00:51:46.119 --> 00:51:49.480
<v Speaker 2>the same with a company called carelessis in Iceland, which

803
00:51:49.719 --> 00:51:51.440
<v Speaker 2>you may have heard of. Would I'd say it's probably

804
00:51:51.480 --> 00:51:53.800
<v Speaker 2>at least in Iceland that is one of the most

805
00:51:53.800 --> 00:51:56.880
<v Speaker 2>famous companies because they are They started in the West

806
00:51:56.920 --> 00:52:02.119
<v Speaker 2>Spirits of Iceland in a fishing village in Easipia, essentially

807
00:52:02.159 --> 00:52:05.760
<v Speaker 2>processing the Atlantic cod skin into skin grafts and woond

808
00:52:05.880 --> 00:52:10.800
<v Speaker 2>dressings for burns and the diabetic source and it's really

809
00:52:10.960 --> 00:52:16.159
<v Speaker 2>full utilization to the biomedical sector. And they developed this idea.

810
00:52:16.280 --> 00:52:19.280
<v Speaker 2>They pitched their events to the industry, the fisheries and

811
00:52:19.440 --> 00:52:23.559
<v Speaker 2>to know as well as venture capital, and it was

812
00:52:23.599 --> 00:52:27.079
<v Speaker 2>the fisheries industry, for example, that fishing village that had

813
00:52:27.119 --> 00:52:31.480
<v Speaker 2>invested in this idea, and in twenty twenty three Careses

814
00:52:32.000 --> 00:52:37.000
<v Speaker 2>they sold for one point three billion US dollars. And

815
00:52:38.119 --> 00:52:41.519
<v Speaker 2>it's just it's fascinating because not only has that created

816
00:52:42.639 --> 00:52:45.519
<v Speaker 2>wealth and gone back to those fishing industry and the community,

817
00:52:45.840 --> 00:52:48.760
<v Speaker 2>it's also got them. It's created this lovely domino effect

818
00:52:48.800 --> 00:52:51.519
<v Speaker 2>of people are looking okay, what's the Metscare's is how

819
00:52:51.559 --> 00:52:54.920
<v Speaker 2>do we what should we be investing in next? It's

820
00:52:54.920 --> 00:53:00.239
<v Speaker 2>really transformed this. It's also changed the way that the

821
00:53:00.400 --> 00:53:03.320
<v Speaker 2>young people and young innovatives and high school students even

822
00:53:03.360 --> 00:53:06.519
<v Speaker 2>are thinking about how can we use every part of

823
00:53:06.519 --> 00:53:10.320
<v Speaker 2>the fish. If the fish skin we wants to out

824
00:53:10.360 --> 00:53:12.880
<v Speaker 2>can now be worth this much, what else could we

825
00:53:12.960 --> 00:53:15.320
<v Speaker 2>be doing? What's what's the next thing? So I think

826
00:53:15.360 --> 00:53:18.480
<v Speaker 2>it's it's really interesting to see that it's the fisheries

827
00:53:18.519 --> 00:53:22.000
<v Speaker 2>that investing in that. That's because there was also this

828
00:53:22.480 --> 00:53:24.800
<v Speaker 2>you know, each system where they were able to meet.

829
00:53:27.159 --> 00:53:32.360
<v Speaker 1>I'm very impressed there, Alexandria. The term when you were

830
00:53:33.280 --> 00:53:37.599
<v Speaker 1>some of the you mentioned a port in Iceland, and

831
00:53:38.440 --> 00:53:43.800
<v Speaker 1>if you're there, I thought that as all, my goodness

832
00:53:43.840 --> 00:53:45.079
<v Speaker 1>is so like an Icelander.

833
00:53:47.920 --> 00:53:50.519
<v Speaker 2>I'm working very hard on the language I could speak.

834
00:53:50.559 --> 00:53:54.039
<v Speaker 1>But it's p and off, it's and off.

835
00:53:54.760 --> 00:53:57.559
<v Speaker 2>Thank you to work in progress. But it sounds very

836
00:53:57.599 --> 00:54:00.639
<v Speaker 2>impressive to people that don't speak for island, and they're like,

837
00:54:00.920 --> 00:54:02.679
<v Speaker 2>you have a strong accent. But now I just.

838
00:54:04.239 --> 00:54:06.880
<v Speaker 1>I'm not I'm not gonna I'm not going to be

839
00:54:07.000 --> 00:54:10.440
<v Speaker 1>nasty and say to you tell me a sentence, a

840
00:54:10.519 --> 00:54:14.760
<v Speaker 1>nice landing because my son was there. We I've said

841
00:54:14.800 --> 00:54:18.920
<v Speaker 1>that before. He was there for two years and what

842
00:54:19.079 --> 00:54:23.639
<v Speaker 1>I asked him how he was getting on and he says, well,

843
00:54:23.639 --> 00:54:27.719
<v Speaker 1>what do you think? He says, it's the most expensive,

844
00:54:27.840 --> 00:54:31.039
<v Speaker 1>one of the most expensive countries in the world, and

845
00:54:31.079 --> 00:54:34.920
<v Speaker 1>it's the most difficult language in the world to learn.

846
00:54:35.760 --> 00:54:37.199
<v Speaker 2>They say, it's in the top ten.

847
00:54:40.760 --> 00:54:43.719
<v Speaker 1>Well, you did very well there, Thank you, thank you. Well.

848
00:54:43.920 --> 00:54:49.000
<v Speaker 2>I'm happy to always you get that's good. I prefer

849
00:54:49.039 --> 00:54:49.719
<v Speaker 2>to do it in English.

850
00:54:49.760 --> 00:54:55.360
<v Speaker 1>Of course. There's a lot to talk about innovation and seafood,

851
00:54:56.280 --> 00:55:01.000
<v Speaker 1>what's genuinely game changing and maybe just noise.

852
00:55:02.280 --> 00:55:05.119
<v Speaker 2>Yeah, I think this is I was thinking about this

853
00:55:05.199 --> 00:55:07.159
<v Speaker 2>question a lot because I think hindsight of course with

854
00:55:07.239 --> 00:55:10.280
<v Speaker 2>twenty twenty so it's the case of what innovation really

855
00:55:10.320 --> 00:55:12.000
<v Speaker 2>is in the long term going to make a big,

856
00:55:13.320 --> 00:55:15.639
<v Speaker 2>big impact on what's not. But I think the thing

857
00:55:15.679 --> 00:55:18.000
<v Speaker 2>that comes up on more and more every day as

858
00:55:18.000 --> 00:55:29.840
<v Speaker 2>well is that now more than ever, we're able to collect, store, measure,

859
00:55:29.960 --> 00:55:34.000
<v Speaker 2>and interpret big data sets than we ever have been

860
00:55:34.320 --> 00:55:39.079
<v Speaker 2>before with the input of say AI. There's a lot

861
00:55:39.079 --> 00:55:40.960
<v Speaker 2>of controversy of course around AI, but I think there's

862
00:55:40.960 --> 00:55:43.679
<v Speaker 2>a lot or at least computer processing to be able

863
00:55:43.719 --> 00:55:47.519
<v Speaker 2>to deal with huge amounts of information, and we're able

864
00:55:47.559 --> 00:55:51.280
<v Speaker 2>to make much more informed decisions than we ever have

865
00:55:51.360 --> 00:55:55.079
<v Speaker 2>been able to before about where do we fish and when,

866
00:55:56.320 --> 00:55:59.880
<v Speaker 2>how is the population of fish doing? Is you know,

867
00:56:00.079 --> 00:56:04.119
<v Speaker 2>are our surveys accurate? Are we using our fuel in

868
00:56:04.159 --> 00:56:06.199
<v Speaker 2>the most are we are we driving our vessel in

869
00:56:06.239 --> 00:56:09.760
<v Speaker 2>the most efficient way to get to site? Are we

870
00:56:09.880 --> 00:56:12.719
<v Speaker 2>using the most efficient routes? And thinking particularly about some

871
00:56:12.760 --> 00:56:14.639
<v Speaker 2>of the companies or so that we have in house,

872
00:56:14.760 --> 00:56:20.559
<v Speaker 2>like Heathering Heavy Marine that are using sensors within vessels

873
00:56:21.320 --> 00:56:27.039
<v Speaker 2>to help guide operators and fishing vessels and coastguard vessels

874
00:56:27.239 --> 00:56:29.480
<v Speaker 2>to site with the best fuel efficiency and the best

875
00:56:29.559 --> 00:56:33.039
<v Speaker 2>route and the best speed depending on the conditions. And

876
00:56:33.079 --> 00:56:35.639
<v Speaker 2>the companies like green Fish their own house, which are

877
00:56:36.599 --> 00:56:40.760
<v Speaker 2>a young company, but they're using really strong amounts of

878
00:56:40.760 --> 00:56:44.840
<v Speaker 2>satellite data and as well as captain's logs and all

879
00:56:44.840 --> 00:56:49.360
<v Speaker 2>that wealth of know how on the fishing vessels themselves

880
00:56:49.719 --> 00:56:56.320
<v Speaker 2>to make really accurate predictions of where are the fish

881
00:56:56.400 --> 00:57:00.320
<v Speaker 2>when and which sites to fish at, and and just

882
00:57:00.360 --> 00:57:03.880
<v Speaker 2>making the whole process more efficient, you know, within the

883
00:57:03.920 --> 00:57:07.079
<v Speaker 2>balance of sustainably managed fishery was make sure, that's that's key.

884
00:57:08.440 --> 00:57:10.079
<v Speaker 2>People will then say, Okay, what are people not just

885
00:57:10.079 --> 00:57:14.559
<v Speaker 2>going to fish? More so, I think it's how we

886
00:57:14.639 --> 00:57:18.559
<v Speaker 2>deal with data and what we can interpret and the

887
00:57:19.639 --> 00:57:24.599
<v Speaker 2>the decisions, the quality of the decisions that we can make,

888
00:57:25.800 --> 00:57:29.119
<v Speaker 2>innovations that are supporting this. I think there's so much

889
00:57:29.440 --> 00:57:31.599
<v Speaker 2>the same as utilization of fish is so much more

890
00:57:31.639 --> 00:57:34.039
<v Speaker 2>we can understand about what can we do with these

891
00:57:34.039 --> 00:57:36.719
<v Speaker 2>different types of fish, and we can reach so much

892
00:57:36.760 --> 00:57:43.280
<v Speaker 2>wider audiences. So I will say that's really a game changing,

893
00:57:43.519 --> 00:57:45.360
<v Speaker 2>you know, in a way we have something that we

894
00:57:45.400 --> 00:57:49.000
<v Speaker 2>wouldn't even been able to do as as humans interpreting

895
00:57:49.000 --> 00:57:50.519
<v Speaker 2>the data alone before.

896
00:57:52.639 --> 00:57:57.920
<v Speaker 1>Yeah, that's really interesting. M Are we over complicating things

897
00:57:57.960 --> 00:58:02.840
<v Speaker 1>with technology when they're are handling and maybe traditional practices

898
00:58:02.920 --> 00:58:04.920
<v Speaker 1>could solve of the problems.

899
00:58:06.760 --> 00:58:14.119
<v Speaker 2>Yeah, I think better handling traditional practices more streamline you

900
00:58:14.159 --> 00:58:21.440
<v Speaker 2>know processing or even the streamline steps within in a

901
00:58:21.679 --> 00:58:25.000
<v Speaker 2>processing facility. I think so much of this is absolutely key.

902
00:58:25.679 --> 00:58:28.519
<v Speaker 2>If you don't have this, then you know, all those

903
00:58:28.559 --> 00:58:31.559
<v Speaker 2>other steps don't make sense. I think when we look

904
00:58:31.559 --> 00:58:35.920
<v Speaker 2>at i'm SI fish in a new location, for example,

905
00:58:37.079 --> 00:58:39.119
<v Speaker 2>in where we've been working with a team and in

906
00:58:39.159 --> 00:58:42.679
<v Speaker 2>the Great eights of the US and Canada. There so

907
00:58:42.800 --> 00:58:45.960
<v Speaker 2>much of it was a case of, you know, just

908
00:58:46.000 --> 00:58:48.679
<v Speaker 2>the handling of where are the fish, that that big

909
00:58:48.760 --> 00:58:51.559
<v Speaker 2>question of where are the fish? Where where? How they distributed,

910
00:58:52.480 --> 00:58:55.280
<v Speaker 2>you know, how how they stored all these kind of

911
00:58:55.440 --> 00:58:58.760
<v Speaker 2>key information. How can we maybe streamline this better. How

912
00:58:58.760 --> 00:59:04.280
<v Speaker 2>can we even just implement more traditional practices like smoking

913
00:59:04.320 --> 00:59:06.440
<v Speaker 2>the fish or different parts of the fish on site.

914
00:59:06.480 --> 00:59:09.639
<v Speaker 2>Like I think there's so much value and importance so

915
00:59:10.159 --> 00:59:12.159
<v Speaker 2>to say, all to say, really this shouldn't be overlooked

916
00:59:12.159 --> 00:59:15.400
<v Speaker 2>because this is the the game changing at the beginning.

917
00:59:15.639 --> 00:59:19.800
<v Speaker 2>We're doing this really interesting project right now called Shrimp.

918
00:59:19.840 --> 00:59:21.719
<v Speaker 2>So it's kind of a spin off particularly for shrimp

919
00:59:21.760 --> 00:59:25.239
<v Speaker 2>that we're working with Rural Greenland in Greenland to the

920
00:59:25.400 --> 00:59:31.599
<v Speaker 2>world's biggest cold water shrimp and their company. Yeah, and

921
00:59:31.719 --> 00:59:37.960
<v Speaker 2>they they have high quality products. They're looking to do

922
00:59:38.000 --> 00:59:41.360
<v Speaker 2>something more with their prawn shells, their shrimp shells. They

923
00:59:41.360 --> 00:59:43.280
<v Speaker 2>were using them for shrimp meal in some cases and

924
00:59:43.320 --> 00:59:45.679
<v Speaker 2>they're not not finding a way to create value for

925
00:59:45.760 --> 00:59:49.239
<v Speaker 2>the rest of the shells. Now in this project, they're

926
00:59:49.239 --> 00:59:52.079
<v Speaker 2>teaming up with a company called prime X, which they

927
00:59:52.119 --> 00:59:56.079
<v Speaker 2>see in the Icelands Ocean cruster as well to prepare

928
00:59:56.159 --> 01:00:01.360
<v Speaker 2>the shells in Greenland in for example Lula sat and system,

929
01:00:01.639 --> 01:00:05.960
<v Speaker 2>but particularly to have them just the right particle size,

930
01:00:06.079 --> 01:00:08.079
<v Speaker 2>just the right dryness so they can be used in

931
01:00:08.079 --> 01:00:12.559
<v Speaker 2>a process to create kitisan in Icelands and Curtesan is

932
01:00:12.599 --> 01:00:15.440
<v Speaker 2>a bioactive compound that has a lot of different applications

933
01:00:15.480 --> 01:00:19.559
<v Speaker 2>that it can be used in in foods and feeds,

934
01:00:19.800 --> 01:00:23.880
<v Speaker 2>in immune supplements, it can be used even in medical

935
01:00:23.920 --> 01:00:30.320
<v Speaker 2>grades applications. So it's a really interesting molecule. And there

936
01:00:30.360 --> 01:00:34.800
<v Speaker 2>what was interesting is while all these very key important

937
01:00:34.840 --> 01:00:38.880
<v Speaker 2>technology and specialist steps have been needed to be developed

938
01:00:38.920 --> 01:00:41.639
<v Speaker 2>and now developing the key thing actually was like the

939
01:00:41.679 --> 01:00:45.679
<v Speaker 2>first thing that the step was like, actually, how can

940
01:00:45.719 --> 01:00:51.320
<v Speaker 2>we improve the flow and the the the efficiency of

941
01:00:51.360 --> 01:00:54.519
<v Speaker 2>the existing system. So I think there's so much of

942
01:00:54.559 --> 01:00:57.519
<v Speaker 2>that that has to happen first, and particularly when we're

943
01:00:57.559 --> 01:00:59.480
<v Speaker 2>going to a place where they're so you know, they're

944
01:00:59.480 --> 01:01:01.320
<v Speaker 2>just using the billet and the rest of the fissues

945
01:01:01.800 --> 01:01:05.079
<v Speaker 2>is going to land like those the first steps is

946
01:01:05.079 --> 01:01:09.920
<v Speaker 2>always handling, storage, streamlining. It is really that when you

947
01:01:10.000 --> 01:01:14.280
<v Speaker 2>get to your like your more complicated steps of the

948
01:01:14.360 --> 01:01:17.880
<v Speaker 2>value chain. For example, if you're creating something that goes

949
01:01:17.920 --> 01:01:21.920
<v Speaker 2>beyond food grade handling, and it needs specialist equipment or

950
01:01:22.239 --> 01:01:28.239
<v Speaker 2>specialists like know how into cosmetics, into biomedicine, into biotech.

951
01:01:28.639 --> 01:01:31.760
<v Speaker 2>That's where, really I would say, that's that next stage

952
01:01:31.800 --> 01:01:34.320
<v Speaker 2>of the journey where it does you have this kind

953
01:01:34.320 --> 01:01:37.440
<v Speaker 2>of trade off there where there's more complexity, and that's

954
01:01:37.480 --> 01:01:40.239
<v Speaker 2>when the higher value, like the really high value examples

955
01:01:40.239 --> 01:01:43.800
<v Speaker 2>can come in. But I think it can't be overstated

956
01:01:43.800 --> 01:01:53.880
<v Speaker 2>how important those ye know, yeah, traditional good handling. Yeah, it's.

957
01:01:54.480 --> 01:02:00.599
<v Speaker 1>You know, it's amazing at times, Alexandria. I'm not speaking

958
01:02:00.639 --> 01:02:04.800
<v Speaker 1>for the world or the country or that I experienced myself,

959
01:02:05.679 --> 01:02:11.679
<v Speaker 1>and talking to people they say the same. We talk

960
01:02:11.760 --> 01:02:20.000
<v Speaker 1>about sustainability and maximum usage of things, and when you

961
01:02:20.039 --> 01:02:23.400
<v Speaker 1>look at it and think about it, it's no more

962
01:02:23.440 --> 01:02:26.639
<v Speaker 1>than our pet. But we were young.

963
01:02:29.119 --> 01:02:33.440
<v Speaker 2>Absolutely. Yeah, I feel like the circular economy and like

964
01:02:33.480 --> 01:02:39.639
<v Speaker 2>full utilization is kind of it's just remembering what we've traditionally,

965
01:02:40.000 --> 01:02:42.079
<v Speaker 2>I mean, maybe looking at it with a modern lens

966
01:02:42.119 --> 01:02:45.320
<v Speaker 2>and creating new types of value, but just as a concept.

967
01:02:45.800 --> 01:02:49.360
<v Speaker 2>I mean, I think interestingly in Iceland and UK is

968
01:02:49.400 --> 01:02:54.440
<v Speaker 2>you know in Ireland nation that that's so inherent in

969
01:02:54.800 --> 01:02:58.320
<v Speaker 2>the history and tradition of not letting anything waste, because

970
01:02:58.519 --> 01:03:01.119
<v Speaker 2>if you let stuff waste, you went on and there

971
01:03:01.199 --> 01:03:04.800
<v Speaker 2>wasn't something else to have. I think it's just it's

972
01:03:04.840 --> 01:03:08.159
<v Speaker 2>like remembering and building on this and I think it's

973
01:03:08.239 --> 01:03:13.519
<v Speaker 2>quite fascinating because we in Iceland, it has the largest

974
01:03:13.559 --> 01:03:16.559
<v Speaker 2>commercial fish skin tannery in the world making fish skin leather,

975
01:03:16.880 --> 01:03:19.280
<v Speaker 2>and it's really beautiful and it and it's done, you know,

976
01:03:19.360 --> 01:03:23.440
<v Speaker 2>with with modern techniques. But it's fascinating because this is

977
01:03:23.559 --> 01:03:26.079
<v Speaker 2>so much in the heritage of you know, the first

978
01:03:26.079 --> 01:03:29.320
<v Speaker 2>settlers in Iceland. But they you know, they needed sturdy,

979
01:03:29.400 --> 01:03:33.320
<v Speaker 2>waterproof shoes and fish skin leather. Actually the woodfish the

980
01:03:33.400 --> 01:03:36.840
<v Speaker 2>spotted to wolfish or clearly because it is an Icelandic

981
01:03:37.199 --> 01:03:40.480
<v Speaker 2>there's in the Maritime Museum you can see an old

982
01:03:40.599 --> 01:03:42.880
<v Speaker 2>pair of these shoes. And I mean, of course there's

983
01:03:42.880 --> 01:03:45.559
<v Speaker 2>indigenous and fascination cultures around the world that have been

984
01:03:46.159 --> 01:03:48.800
<v Speaker 2>you know, have long history and know how making fish

985
01:03:48.840 --> 01:03:52.320
<v Speaker 2>skin leather. So it's and now like it's fascinating now

986
01:03:52.360 --> 01:03:56.199
<v Speaker 2>like companies like Fucci and Nike and these high end

987
01:03:56.239 --> 01:03:59.320
<v Speaker 2>fashion brands are starting to incorporate fish skin leather, like

988
01:03:59.360 --> 01:04:03.320
<v Speaker 2>this modern movement in textiles. But it's fascinating because you know,

989
01:04:03.639 --> 01:04:07.800
<v Speaker 2>it's based in heritage, so I think the importance of

990
01:04:07.840 --> 01:04:10.960
<v Speaker 2>heritage is also can't be overstated.

991
01:04:12.760 --> 01:04:18.159
<v Speaker 1>That sounds good. Kind of small and dependent operators realistically

992
01:04:18.199 --> 01:04:23.599
<v Speaker 1>benefit from these innovations or this is just becoming a

993
01:04:23.679 --> 01:04:25.880
<v Speaker 1>game changer for large players.

994
01:04:27.159 --> 01:04:30.639
<v Speaker 2>Yeah, this is an important conversations. I think we talked

995
01:04:30.639 --> 01:04:33.119
<v Speaker 2>about Iceland sort of being unique because here there are

996
01:04:33.159 --> 01:04:36.159
<v Speaker 2>not many small scale fishes. It is highly consolidated. It's

997
01:04:36.239 --> 01:04:41.440
<v Speaker 2>high volume, you know, yeah, consolidated, whereas a lot of

998
01:04:41.440 --> 01:04:43.960
<v Speaker 2>places where we work. So it's also the benefit of

999
01:04:44.360 --> 01:04:47.440
<v Speaker 2>having these thirteen cist Osian clusters around the world because

1000
01:04:47.480 --> 01:04:52.719
<v Speaker 2>we've seen how this one fish thinking and this model

1001
01:04:53.159 --> 01:04:56.679
<v Speaker 2>needs to be adapted where there are, for example, lots

1002
01:04:56.679 --> 01:05:00.800
<v Speaker 2>of small scale fishermen I think about in h in Scotland,

1003
01:05:00.880 --> 01:05:03.079
<v Speaker 2>but also I'm back and forth to Oregon and Scotland

1004
01:05:03.119 --> 01:05:06.920
<v Speaker 2>a lot. The CSI will use these examples because they're

1005
01:05:07.000 --> 01:05:10.159
<v Speaker 2>also in Oregon, there's a lot of small scale fishermen

1006
01:05:10.280 --> 01:05:15.440
<v Speaker 2>that are you know, catching and then selling well directed

1007
01:05:15.519 --> 01:05:18.199
<v Speaker 2>processor and I think what's interesting they're what they've been

1008
01:05:18.199 --> 01:05:23.320
<v Speaker 2>exploring is how can how can these small scale fishers

1009
01:05:23.559 --> 01:05:25.960
<v Speaker 2>benefit from this, how can they engage with this in

1010
01:05:26.000 --> 01:05:28.079
<v Speaker 2>a way that makes sense with how they operate and

1011
01:05:28.519 --> 01:05:33.119
<v Speaker 2>how they're you know, how the ecosystem is there. So

1012
01:05:33.199 --> 01:05:39.159
<v Speaker 2>what they've been exploring is around bringing volume together, so

1013
01:05:40.280 --> 01:05:44.039
<v Speaker 2>having fishermen's cooperatives so that they can actually they can

1014
01:05:44.079 --> 01:05:46.320
<v Speaker 2>be landing their fish and then having for example, either

1015
01:05:46.400 --> 01:05:50.639
<v Speaker 2>shared storage facilities or in the case of Oregon, and

1016
01:05:51.079 --> 01:05:55.039
<v Speaker 2>they've invested in a mobile processing units that can actually

1017
01:05:55.039 --> 01:05:58.320
<v Speaker 2>go out to the fishermen so that they can be

1018
01:05:58.400 --> 01:06:03.559
<v Speaker 2>processing and actually then with the ports having the discussion

1019
01:06:03.559 --> 01:06:06.320
<v Speaker 2>of okay, how can the processing happen at the dots

1020
01:06:06.320 --> 01:06:10.559
<v Speaker 2>and those fishermen actually be selling direct to local customers,

1021
01:06:10.679 --> 01:06:12.639
<v Speaker 2>And of course it's a part of that conversation organ

1022
01:06:12.719 --> 01:06:16.079
<v Speaker 2>of how do you get more local food to two people.

1023
01:06:16.400 --> 01:06:18.639
<v Speaker 2>So I think that's one way, and I think here

1024
01:06:18.719 --> 01:06:22.880
<v Speaker 2>collaboration and clusters in general play a really key role

1025
01:06:22.880 --> 01:06:25.360
<v Speaker 2>because I think it is really challenging for a small

1026
01:06:25.440 --> 01:06:29.719
<v Speaker 2>scale producers or fishes to do this alone because volume

1027
01:06:30.039 --> 01:06:36.320
<v Speaker 2>is so important for for you know, having market power

1028
01:06:36.400 --> 01:06:39.840
<v Speaker 2>or to do something to create value or even to invest.

1029
01:06:39.920 --> 01:06:44.079
<v Speaker 2>So I think here small scale fishes to benefit and

1030
01:06:44.159 --> 01:06:46.480
<v Speaker 2>to build those next stages in the value chain often

1031
01:06:46.519 --> 01:06:51.199
<v Speaker 2>do need to collaborate to bring those volumes together. Yes,

1032
01:06:51.559 --> 01:06:52.920
<v Speaker 2>I definitely think it's possible.

1033
01:06:53.000 --> 01:07:00.440
<v Speaker 1>For fishes, that's couraging the acland versus a raised. This

1034
01:07:00.559 --> 01:07:02.400
<v Speaker 1>year is a good time to say that. With it

1035
01:07:02.760 --> 01:07:08.840
<v Speaker 1>the World Cup years, there's stuff that held, there's a

1036
01:07:08.880 --> 01:07:13.639
<v Speaker 1>gold standard. What are they doing differently that others like

1037
01:07:13.760 --> 01:07:15.920
<v Speaker 1>the UK still haven't grasped?

1038
01:07:16.400 --> 01:07:18.440
<v Speaker 2>Is it? Like I said, it's kind of this. It

1039
01:07:18.519 --> 01:07:21.400
<v Speaker 2>is a unique environment in many ways which is given

1040
01:07:21.440 --> 01:07:23.679
<v Speaker 2>it a head start. And there is this culture of

1041
01:07:24.679 --> 01:07:27.760
<v Speaker 2>risk taking culture a little bit like everything and you've

1042
01:07:27.760 --> 01:07:30.159
<v Speaker 2>been here yourself, they say, if you don't like the weather,

1043
01:07:30.480 --> 01:07:33.159
<v Speaker 2>wait wait five minutes. Like you know, there is this

1044
01:07:33.280 --> 01:07:37.360
<v Speaker 2>inherent kind of instability in the ecosystem with the volcanic

1045
01:07:37.400 --> 01:07:42.400
<v Speaker 2>activity and things. So I think people here innovation. There's

1046
01:07:42.440 --> 01:07:47.880
<v Speaker 2>a lot of space for people to try things like fisheries, companies,

1047
01:07:48.159 --> 01:07:53.000
<v Speaker 2>innovators to test out ideas and sometimes they fail, sometimes

1048
01:07:53.039 --> 01:07:55.800
<v Speaker 2>they work. But I think there's a lot of forgiveness

1049
01:07:55.880 --> 01:07:59.280
<v Speaker 2>in that in terms of like for example, there's you know,

1050
01:07:59.840 --> 01:08:04.400
<v Speaker 2>government funding to try out new projects and build new

1051
01:08:04.440 --> 01:08:07.760
<v Speaker 2>technologies and test things out. There's a lot of willingness

1052
01:08:07.800 --> 01:08:11.800
<v Speaker 2>therefore in the industry to invest in those ideas and

1053
01:08:11.880 --> 01:08:14.800
<v Speaker 2>to get things to try. I would say that that's

1054
01:08:14.840 --> 01:08:18.880
<v Speaker 2>a little bit sometimes the herd or we come across that.

1055
01:08:18.920 --> 01:08:22.760
<v Speaker 2>It's different in Iceland than I say, almost anywhere else

1056
01:08:22.800 --> 01:08:26.560
<v Speaker 2>to go in the world because there is this there's

1057
01:08:26.600 --> 01:08:29.279
<v Speaker 2>not really any risk a version in Iceland in this way,

1058
01:08:29.319 --> 01:08:33.960
<v Speaker 2>particularly that those early stage of ideas that has allowed

1059
01:08:35.119 --> 01:08:38.880
<v Speaker 2>things to multiply and have this domino effect towards where

1060
01:08:38.880 --> 01:08:41.439
<v Speaker 2>we see the Atlantic Pod today, which is all these

1061
01:08:41.439 --> 01:08:43.880
<v Speaker 2>different ways that we can use it, and that's worth

1062
01:08:43.960 --> 01:08:48.119
<v Speaker 2>around five thousand US dollars because it's been reimagined and

1063
01:08:47.720 --> 01:08:50.600
<v Speaker 2>it's had the opportunity. And I would say we see

1064
01:08:50.600 --> 01:08:52.920
<v Speaker 2>that a lot at the Ocean Cluster because we have

1065
01:08:52.960 --> 01:08:55.199
<v Speaker 2>a lot of young companies. I have a small company

1066
01:08:55.239 --> 01:08:57.960
<v Speaker 2>myself as well as many of the people in my team.

1067
01:08:57.960 --> 01:09:02.560
<v Speaker 2>We're very entrepreneurial by nature. Yeah, but there is there's

1068
01:09:02.560 --> 01:09:05.079
<v Speaker 2>a lot of opportunity to be entrepreneurial, and I think

1069
01:09:05.079 --> 01:09:10.079
<v Speaker 2>that's helped a lot in big businesses in small scale startups.

1070
01:09:10.439 --> 01:09:14.439
<v Speaker 1>Is it something that can realistically be copied or is

1071
01:09:14.479 --> 01:09:15.760
<v Speaker 1>it unique to Island?

1072
01:09:16.680 --> 01:09:19.239
<v Speaker 2>I think culture, of course an ecosystem is different in

1073
01:09:19.640 --> 01:09:22.239
<v Speaker 2>every place, but there are certainly similarities. But I think

1074
01:09:22.319 --> 01:09:27.199
<v Speaker 2>what can be adapted and transferred to other places is

1075
01:09:27.479 --> 01:09:32.079
<v Speaker 2>really figuring out where to start too, for example, to

1076
01:09:32.119 --> 01:09:35.600
<v Speaker 2>the risk making these changes and making these adaptations like

1077
01:09:35.680 --> 01:09:38.199
<v Speaker 2>figuring out and what we spent a lot of time

1078
01:09:38.239 --> 01:09:41.479
<v Speaker 2>doing at the Isan DISI and clusters, dissecting what worked

1079
01:09:41.840 --> 01:09:46.600
<v Speaker 2>and why, and therefore in another ecosystem, what might work

1080
01:09:46.920 --> 01:09:49.760
<v Speaker 2>when and how to make it work. So I think,

1081
01:09:50.720 --> 01:09:55.560
<v Speaker 2>while perhaps I think the culture of risk taking is

1082
01:09:55.600 --> 01:09:57.720
<v Speaker 2>not a super easy thing to transfer, and maybe mor

1083
01:09:57.760 --> 01:09:59.319
<v Speaker 2>should it be. You know, every place is for its

1084
01:09:59.319 --> 01:10:04.520
<v Speaker 2>own unique flavor, but I think the where to start

1085
01:10:04.720 --> 01:10:08.159
<v Speaker 2>and how to start on what was successful can really

1086
01:10:09.319 --> 01:10:12.319
<v Speaker 2>help those next steps happen elsewhere. And that's certainly what

1087
01:10:12.359 --> 01:10:15.319
<v Speaker 2>we're seeing in in the work they we're doing in

1088
01:10:15.640 --> 01:10:19.279
<v Speaker 2>the Pacific, in the maybe in Africa and in the

1089
01:10:19.399 --> 01:10:24.279
<v Speaker 2>US in Scotland as well. So yeah, I really do

1090
01:10:24.319 --> 01:10:26.439
<v Speaker 2>think that's the route to help that happen.

1091
01:10:26.520 --> 01:10:30.479
<v Speaker 1>Democrassion, would you say the real opportunity in a new

1092
01:10:30.560 --> 01:10:36.880
<v Speaker 1>products or finally valuing what we already catch properly. But

1093
01:10:37.279 --> 01:10:40.159
<v Speaker 1>before you were to say that, I would say you're

1094
01:10:40.199 --> 01:10:45.439
<v Speaker 1>being very fair to the people in the UK. When

1095
01:10:45.479 --> 01:10:51.399
<v Speaker 1>you describe culture, I would describe it there are two

1096
01:10:51.640 --> 01:10:56.680
<v Speaker 1>set in their ways and we want caught. You know.

1097
01:10:58.439 --> 01:11:01.159
<v Speaker 1>I could remember, I remember I had a fish factory

1098
01:11:01.760 --> 01:11:08.119
<v Speaker 1>sending from about nineteen eighty to the late nineties, and

1099
01:11:08.319 --> 01:11:12.800
<v Speaker 1>I could break down the whole UK where they would

1100
01:11:12.800 --> 01:11:16.479
<v Speaker 1>deep place, where they would deep cord hack.

1101
01:11:17.680 --> 01:11:21.720
<v Speaker 2>It's Do you think it's still like.

1102
01:11:21.720 --> 01:11:25.399
<v Speaker 1>This to a good degree? Yeah, unfortunately.

1103
01:11:26.520 --> 01:11:28.359
<v Speaker 2>I look forward to what the Scottish gym class is

1104
01:11:28.359 --> 01:11:29.600
<v Speaker 2>going to be doing to check it out there.

1105
01:11:29.680 --> 01:11:35.119
<v Speaker 1>Yeah, I think it's fantastic. I think it's credit to them. Yeah,

1106
01:11:35.159 --> 01:11:37.680
<v Speaker 1>they do a great job. They work hard at it too.

1107
01:11:39.159 --> 01:11:43.640
<v Speaker 1>Our consumers actually driving this change or is it still

1108
01:11:43.720 --> 01:11:45.039
<v Speaker 1>in dis relayed do you.

1109
01:11:45.000 --> 01:11:48.560
<v Speaker 2>Feel Yeah, I'll speak from my perspective, so I'm really

1110
01:11:48.560 --> 01:11:51.720
<v Speaker 2>not an expert in the kind of the retail consumer space,

1111
01:11:51.760 --> 01:11:54.359
<v Speaker 2>but I feel like I see a lot more still

1112
01:11:54.439 --> 01:11:59.199
<v Speaker 2>dang driven from the industry, from the innovators and from

1113
01:11:59.279 --> 01:12:04.680
<v Speaker 2>the investors. Actually interestingly then I do seeing directly from

1114
01:12:04.720 --> 01:12:07.520
<v Speaker 2>the consumers, I would say, the retailers and the buyers,

1115
01:12:07.600 --> 01:12:11.279
<v Speaker 2>and the kind of those wholesale buyers. They certainly driving change,

1116
01:12:11.279 --> 01:12:15.359
<v Speaker 2>and of course they're that direct face to the customers

1117
01:12:15.439 --> 01:12:20.960
<v Speaker 2>in many contexts. But I do feel like in most

1118
01:12:21.000 --> 01:12:24.319
<v Speaker 2>places that go Iceland includes to be honest, when you're consumer,

1119
01:12:24.560 --> 01:12:27.720
<v Speaker 2>at the customer at the supermarket, you're not You're thinking

1120
01:12:27.720 --> 01:12:30.840
<v Speaker 2>about okay, here's the the codpiller and buying and not

1121
01:12:30.920 --> 01:12:33.479
<v Speaker 2>thinking wonder where the rest of this fishes and what's

1122
01:12:33.479 --> 01:12:36.600
<v Speaker 2>happened to it. So I feel like that's not I'm

1123
01:12:36.640 --> 01:12:39.600
<v Speaker 2>not sure necessarily it's on the I think it's good

1124
01:12:39.640 --> 01:12:42.159
<v Speaker 2>that everyone's thinking about it, but I do think that

1125
01:12:43.640 --> 01:12:46.079
<v Speaker 2>often there's a lot of pressure on the customer and

1126
01:12:46.119 --> 01:12:49.000
<v Speaker 2>the consumer to change their ways. They have better purchasing

1127
01:12:49.000 --> 01:12:50.960
<v Speaker 2>habits and purchasing power, and I think this is this

1128
01:12:51.079 --> 01:12:54.119
<v Speaker 2>is important, but the in terms of the real volume

1129
01:12:54.159 --> 01:12:56.880
<v Speaker 2>of change that can happen further along the back down

1130
01:12:56.920 --> 01:12:59.960
<v Speaker 2>the supply chain, that's really where I think there's a

1131
01:13:00.079 --> 01:13:04.119
<v Speaker 2>lot of power to change. I think customers often don't

1132
01:13:04.159 --> 01:13:06.359
<v Speaker 2>know what they want until they they see in front

1133
01:13:06.359 --> 01:13:08.760
<v Speaker 2>of them as well. But I see a lot of

1134
01:13:08.760 --> 01:13:12.880
<v Speaker 2>it still being driven by industry, by innovators, and by

1135
01:13:12.920 --> 01:13:16.560
<v Speaker 2>people actually seeing a business opportunity and changing the way

1136
01:13:17.880 --> 01:13:20.880
<v Speaker 2>things are done. I think even more now that you

1137
01:13:20.880 --> 01:13:23.279
<v Speaker 2>know the quotas have been cut. You know there is

1138
01:13:23.800 --> 01:13:26.800
<v Speaker 2>less volume that can be caught. It's true as industry

1139
01:13:26.840 --> 01:13:30.960
<v Speaker 2>of Scotland and North Atlantic, and I think more than ever,

1140
01:13:31.079 --> 01:13:33.680
<v Speaker 2>it's a kind of a change in the mindset and

1141
01:13:33.720 --> 01:13:36.319
<v Speaker 2>industry as well as how do we do more with less? Now?

1142
01:13:36.840 --> 01:13:39.840
<v Speaker 2>How do we make sure our industry continues to not

1143
01:13:39.880 --> 01:13:42.000
<v Speaker 2>only survive but thrive as well.

1144
01:13:42.520 --> 01:13:45.039
<v Speaker 1>You know, it's so true that you're saying there, and

1145
01:13:45.359 --> 01:13:49.800
<v Speaker 1>I just feel why should we You know, it's a concert,

1146
01:13:49.880 --> 01:13:52.560
<v Speaker 1>good bacter, a peer and statement we were mentioned in

1147
01:13:52.640 --> 01:13:59.000
<v Speaker 1>earlier why should we waste anything? Yeah, the model clusters

1148
01:13:59.000 --> 01:14:05.039
<v Speaker 1>sounds good paper, collaboration, innovation, shared values, But fishermen will

1149
01:14:05.079 --> 01:14:08.239
<v Speaker 1>ask what does this actually do for me at sea

1150
01:14:08.439 --> 01:14:12.600
<v Speaker 1>or in the key? Have you seen real increases and

1151
01:14:12.720 --> 01:14:17.600
<v Speaker 1>income for fishermen because of the cluster model or is

1152
01:14:17.680 --> 01:14:20.560
<v Speaker 1>most of the value being captured further up?

1153
01:14:22.239 --> 01:14:24.560
<v Speaker 2>I think again, Essen, it's a kind of unique space

1154
01:14:24.640 --> 01:14:28.359
<v Speaker 2>iness because it's quite vertically integrated, so there definitely is

1155
01:14:28.399 --> 01:14:34.760
<v Speaker 2>that clear capture of value along the value chain. And

1156
01:14:34.800 --> 01:14:39.199
<v Speaker 2>I think being involved in clusters and collaborating and being

1157
01:14:39.239 --> 01:14:41.600
<v Speaker 2>able to showcase what those value chains look like and

1158
01:14:41.680 --> 01:14:47.640
<v Speaker 2>to meet these different innovators E. Sauch. This definitely has

1159
01:14:47.680 --> 01:14:53.479
<v Speaker 2>created value tangibly here in the fisheries exystem as a

1160
01:14:53.479 --> 01:14:57.119
<v Speaker 2>whole in the blue economy. I think it's interesting because

1161
01:14:57.159 --> 01:14:59.680
<v Speaker 2>like down on the key here, like it is it different.

1162
01:14:59.720 --> 01:15:01.479
<v Speaker 2>Like I said, I think it's quite a unique system

1163
01:15:01.479 --> 01:15:05.159
<v Speaker 2>and being quite consolidated and vertically integrated. So I think

1164
01:15:05.680 --> 01:15:08.000
<v Speaker 2>where we see those kind of changes are going to

1165
01:15:08.000 --> 01:15:12.319
<v Speaker 2>be in places that Oregon probably Scotland to where it

1166
01:15:12.359 --> 01:15:17.479
<v Speaker 2>will be opening opportunities to bring volume together, to have

1167
01:15:17.600 --> 01:15:21.239
<v Speaker 2>for example, a shared storage space, to have more direct

1168
01:15:22.199 --> 01:15:26.359
<v Speaker 2>to customer selling power or space or opportunity. And I

1169
01:15:26.359 --> 01:15:29.680
<v Speaker 2>think that's where it's the the value really can be

1170
01:15:29.800 --> 01:15:30.640
<v Speaker 2>captured directly.

1171
01:15:33.159 --> 01:15:40.159
<v Speaker 1>What's the biggest misconception people have about ocean clusters.

1172
01:15:40.880 --> 01:15:44.920
<v Speaker 2>I would say that it's a misconception is that it's

1173
01:15:45.000 --> 01:15:49.840
<v Speaker 2>just about, you know, bringing people together for a coffee

1174
01:15:49.840 --> 01:15:52.279
<v Speaker 2>and you know that's it and see what happens. So

1175
01:15:52.319 --> 01:15:55.720
<v Speaker 2>I think bringing people together with a food and coffee

1176
01:15:56.279 --> 01:15:59.520
<v Speaker 2>a nine streak is really important and it's a keystone

1177
01:15:59.560 --> 01:16:01.600
<v Speaker 2>of what we do. But there is so much more

1178
01:16:01.720 --> 01:16:04.680
<v Speaker 2>to it than that. There is so much that goes

1179
01:16:04.680 --> 01:16:09.399
<v Speaker 2>on behind the scenes of curating who meets when and

1180
01:16:09.439 --> 01:16:11.840
<v Speaker 2>how and how do we manage the expectations of these

1181
01:16:11.880 --> 01:16:16.319
<v Speaker 2>groups to come together and what is the most beneficial

1182
01:16:16.359 --> 01:16:20.399
<v Speaker 2>way to or what most beneficial topic to bring people

1183
01:16:20.399 --> 01:16:23.920
<v Speaker 2>together on. I mean, alongside that to the Ocean Cluster,

1184
01:16:24.359 --> 01:16:27.359
<v Speaker 2>we run as a private business too. We're not a

1185
01:16:27.399 --> 01:16:32.319
<v Speaker 2>government association. I think that's sometimes a misconception, particularly to

1186
01:16:32.479 --> 01:16:35.640
<v Speaker 2>Iceland's Ocean Cluster. So I mean we also have a team,

1187
01:16:36.880 --> 01:16:39.319
<v Speaker 2>you know, research specialists as well as we run research

1188
01:16:39.359 --> 01:16:44.159
<v Speaker 2>and innovation projects. We do business science, technical consulting. We

1189
01:16:44.239 --> 01:16:48.079
<v Speaker 2>invest in good ideas that we believe in. So I

1190
01:16:48.119 --> 01:16:51.279
<v Speaker 2>think a misconception perhaps might be that a cluster is

1191
01:16:51.319 --> 01:16:55.239
<v Speaker 2>a passive thing, whereas really I see from both our

1192
01:16:55.279 --> 01:16:57.359
<v Speaker 2>Ice and Ocean Cluster and all the different sister ocean

1193
01:16:57.359 --> 01:16:59.920
<v Speaker 2>clusters we work with around the world, it's a very

1194
01:17:00.079 --> 01:17:03.479
<v Speaker 2>active thinks. It takes a lot of time and energy

1195
01:17:03.520 --> 01:17:06.880
<v Speaker 2>and there's a lot of impact behind. What's done is

1196
01:17:06.920 --> 01:17:09.359
<v Speaker 2>not just gathering around good food and coffee, although that

1197
01:17:09.439 --> 01:17:10.880
<v Speaker 2>is a very fun part.

1198
01:17:13.560 --> 01:17:18.840
<v Speaker 1>Okay, do you see anything you feel needs to be

1199
01:17:19.039 --> 01:17:23.079
<v Speaker 1>changed in the global seafood system and what do you

1200
01:17:23.199 --> 01:17:25.640
<v Speaker 1>think would push back against it.

1201
01:17:28.039 --> 01:17:30.560
<v Speaker 2>Yeah, I feel like we've touched a little bit on

1202
01:17:30.600 --> 01:17:34.119
<v Speaker 2>this in terms of well, the seafood sector as a whole,

1203
01:17:34.159 --> 01:17:40.279
<v Speaker 2>but like the connection with where the fish is caught,

1204
01:17:40.479 --> 01:17:44.640
<v Speaker 2>what's available locally, how is it available locally, and just

1205
01:17:44.640 --> 01:17:48.479
<v Speaker 2>thinking particularly around like them the salmon sector in Iceland

1206
01:17:48.520 --> 01:17:51.520
<v Speaker 2>and many places that we worked around the world were

1207
01:17:51.560 --> 01:17:56.840
<v Speaker 2>often fish are farmed or landed and they're exported almost

1208
01:17:56.840 --> 01:18:00.279
<v Speaker 2>whole with very minimal primary processing in country and then

1209
01:18:00.319 --> 01:18:04.079
<v Speaker 2>shipped elsewhere, and that can mean that's where also it's

1210
01:18:04.079 --> 01:18:08.000
<v Speaker 2>difficult for the fishmen to see the the direct value

1211
01:18:08.039 --> 01:18:11.520
<v Speaker 2>adds from one hundred percent fish thinking because there's not

1212
01:18:11.560 --> 01:18:14.520
<v Speaker 2>this kind of deep connectivity with the supply chain. And

1213
01:18:14.600 --> 01:18:17.439
<v Speaker 2>then also it affects maybe the trace ability or where

1214
01:18:17.439 --> 01:18:20.720
<v Speaker 2>those different, and we loose that information data importance. You

1215
01:18:20.800 --> 01:18:24.760
<v Speaker 2>kind of lose track of where is that material and hope,

1216
01:18:24.760 --> 01:18:28.319
<v Speaker 2>I mean hopefully it's bringing someone value along the supply

1217
01:18:28.399 --> 01:18:30.880
<v Speaker 2>chain or the value chain, but not in all cases.

1218
01:18:30.880 --> 01:18:36.159
<v Speaker 2>So it's much more. Yes, I would say that again

1219
01:18:36.239 --> 01:18:39.119
<v Speaker 2>not to say we shouldn't have globalized the ly chains

1220
01:18:39.119 --> 01:18:40.720
<v Speaker 2>around seafood or do you think that's important, but I

1221
01:18:40.760 --> 01:18:44.760
<v Speaker 2>think it needs to be balanced with that that local

1222
01:18:45.079 --> 01:18:48.079
<v Speaker 2>ecosystem and local seafood, as you very nicely said, like

1223
01:18:48.119 --> 01:18:52.199
<v Speaker 2>eating what's in season, connecting with you know, local communities

1224
01:18:52.199 --> 01:18:53.920
<v Speaker 2>about what can they eat, how can they cook it?

1225
01:18:54.479 --> 01:18:59.600
<v Speaker 2>And you know, having more processing or even on small

1226
01:18:59.640 --> 01:19:05.680
<v Speaker 2>scale in location where the fisher caught, I think it

1227
01:19:05.720 --> 01:19:09.119
<v Speaker 2>opens up then more opportunities to really tangibly connect to

1228
01:19:09.520 --> 01:19:12.399
<v Speaker 2>every part of the secret that we catch and farm

1229
01:19:12.560 --> 01:19:15.239
<v Speaker 2>and what can be used. And I think one of

1230
01:19:15.279 --> 01:19:17.840
<v Speaker 2>the challenges too is that this is not unique to

1231
01:19:17.840 --> 01:19:20.399
<v Speaker 2>the seafood sector. I think is in our very globalized

1232
01:19:20.439 --> 01:19:25.199
<v Speaker 2>world is that often waste is happening somewhere else, so

1233
01:19:25.239 --> 01:19:28.239
<v Speaker 2>we don't necessarily see it happening. I was thinking about

1234
01:19:28.239 --> 01:19:31.279
<v Speaker 2>some of the textile industry and the technology industry and

1235
01:19:31.319 --> 01:19:34.800
<v Speaker 2>the sefreds industry too, like there are if we don't

1236
01:19:34.800 --> 01:19:37.800
<v Speaker 2>see necessarily that the amount of the secret that we're

1237
01:19:37.840 --> 01:19:40.720
<v Speaker 2>not using that is going to waste, there's less kind

1238
01:19:40.720 --> 01:19:45.039
<v Speaker 2>of impetus and focus on doing something with it because

1239
01:19:45.039 --> 01:19:47.399
<v Speaker 2>it's out of sight, out of mind is someone else's problem.

1240
01:19:47.439 --> 01:19:50.600
<v Speaker 2>So I would say again not to speak against globalizations,

1241
01:19:50.600 --> 01:19:52.600
<v Speaker 2>because I think we're incredibly lucky to live in this

1242
01:19:53.199 --> 01:19:57.760
<v Speaker 2>amazing globalized world. But I think balancing it with connectivity

1243
01:19:57.800 --> 01:20:01.479
<v Speaker 2>to what we're eating and where it's called and every

1244
01:20:01.520 --> 01:20:04.720
<v Speaker 2>part of it and what can be done it is

1245
01:20:04.760 --> 01:20:05.800
<v Speaker 2>also really important.

1246
01:20:07.560 --> 01:20:15.880
<v Speaker 1>Excellent looking ahead, they ten years, what does a successful

1247
01:20:15.960 --> 01:20:18.000
<v Speaker 1>seafood industry actually.

1248
01:20:17.600 --> 01:20:23.119
<v Speaker 2>Look like the you, yeah, in my dream world in

1249
01:20:23.199 --> 01:20:26.399
<v Speaker 2>ten years, I would say, so right now, I touch

1250
01:20:26.479 --> 01:20:28.880
<v Speaker 2>on that World Economic Forum report that came out in

1251
01:20:28.880 --> 01:20:31.760
<v Speaker 2>twenty twenty four. It's such a useful source of like

1252
01:20:32.840 --> 01:20:37.159
<v Speaker 2>milestone benchmarking. But right now or in twenty twenty four,

1253
01:20:37.159 --> 01:20:40.560
<v Speaker 2>when the STATA came out, they stated that along the

1254
01:20:40.600 --> 01:20:44.319
<v Speaker 2>seafood supply chain or are aquatic food supply chain, we

1255
01:20:44.399 --> 01:20:48.159
<v Speaker 2>lose and waste more than twenty three million metric tons

1256
01:20:48.239 --> 01:20:52.239
<v Speaker 2>of edible quality aquatic food. So I would say, in

1257
01:20:52.359 --> 01:20:56.960
<v Speaker 2>the you know, the ideal seafoods sector, that waste would

1258
01:20:56.960 --> 01:20:59.399
<v Speaker 2>not there would be no such thing as waste. There

1259
01:20:59.399 --> 01:21:01.960
<v Speaker 2>would be you know, there would be value caught from

1260
01:21:01.960 --> 01:21:06.399
<v Speaker 2>every part of it. All that material that takes time, fuel, labor,

1261
01:21:06.600 --> 01:21:11.239
<v Speaker 2>energy to capture, farm and process would be would have

1262
01:21:11.720 --> 01:21:16.520
<v Speaker 2>a use. I would say. Fisheries that are making around

1263
01:21:16.520 --> 01:21:18.600
<v Speaker 2>the world still, and that's one of the challenges we're

1264
01:21:18.600 --> 01:21:21.239
<v Speaker 2>trying to figure out how best to work with and

1265
01:21:21.279 --> 01:21:24.359
<v Speaker 2>how best to connect one Handerson fish with There are

1266
01:21:24.359 --> 01:21:27.760
<v Speaker 2>a lot of fisheries around the world that are maybe

1267
01:21:27.800 --> 01:21:29.279
<v Speaker 2>not regulated, or.

1268
01:21:29.319 --> 01:21:29.680
<v Speaker 1>Are not.

1269
01:21:31.720 --> 01:21:37.399
<v Speaker 2>Certified, or are you know, maybe the value I think

1270
01:21:37.399 --> 01:21:40.479
<v Speaker 2>about the tuna sector and the Pacific, we're engaged in

1271
01:21:40.520 --> 01:21:42.000
<v Speaker 2>a lot at the moment, Like a lot of the

1272
01:21:42.600 --> 01:21:45.239
<v Speaker 2>fishing happens in some of the Pacific islands of waters

1273
01:21:45.279 --> 01:21:48.079
<v Speaker 2>but isn't ever landed there. So there's a lot of

1274
01:21:48.119 --> 01:21:54.039
<v Speaker 2>this challenges within the seper sector that I think, you know,

1275
01:21:54.079 --> 01:21:55.880
<v Speaker 2>there's a lot that can be done towards it. More

1276
01:21:55.920 --> 01:21:59.760
<v Speaker 2>certification of fisheries, more, more data that allows us to

1277
01:21:59.840 --> 01:22:03.840
<v Speaker 2>under stand better the state of the fisheries more. If

1278
01:22:03.960 --> 01:22:07.560
<v Speaker 2>more value is being created and more management of those

1279
01:22:07.600 --> 01:22:09.640
<v Speaker 2>fisheries is done, it kind of goes hand in hand

1280
01:22:09.720 --> 01:22:15.399
<v Speaker 2>with the direct connection of the importance of maintaining the stock,

1281
01:22:15.520 --> 01:22:20.119
<v Speaker 2>because that stock is where you get your value from. Yeah,

1282
01:22:20.199 --> 01:22:22.399
<v Speaker 2>so I would say in my June world, I think

1283
01:22:22.439 --> 01:22:24.920
<v Speaker 2>ten years it sounds like an ambitious plan to have

1284
01:22:25.079 --> 01:22:28.880
<v Speaker 2>all this fixed, but at least some big steps towards

1285
01:22:28.920 --> 01:22:30.000
<v Speaker 2>that would be great.

1286
01:22:31.960 --> 01:22:35.760
<v Speaker 1>That's brilliant, Alexander. How can your listeners follow you online

1287
01:22:36.680 --> 01:22:38.239
<v Speaker 1>via social media presence.

1288
01:22:39.239 --> 01:22:41.279
<v Speaker 2>Yeah, absolutely so if you want to have a look

1289
01:22:41.359 --> 01:22:44.199
<v Speaker 2>at the Ocean plus Ice and Docean Cluster in general,

1290
01:22:44.399 --> 01:22:47.399
<v Speaker 2>you can google Ice and Dosan Cluster in our website

1291
01:22:47.520 --> 01:22:51.079
<v Speaker 2>or come up. We're very active on LinkedIn, so both

1292
01:22:51.119 --> 01:22:54.840
<v Speaker 2>the Ice and Docean Cluster has LinkedIn page on myself

1293
01:22:54.880 --> 01:22:58.760
<v Speaker 2>and Alexandra Lipa, PhD on LinkedIn and I'm very active there,

1294
01:22:59.079 --> 01:23:01.439
<v Speaker 2>as is the Sounder and Gairman of the iceand Ocean

1295
01:23:01.439 --> 01:23:05.600
<v Speaker 2>Cluster or Sixson. You can find us both there. That's

1296
01:23:05.640 --> 01:23:08.399
<v Speaker 2>the best place to follow us, and on our website

1297
01:23:08.439 --> 01:23:13.000
<v Speaker 2>we have an active events page two where many of

1298
01:23:13.039 --> 01:23:15.039
<v Speaker 2>our events to a done hybrid base of people around

1299
01:23:15.039 --> 01:23:17.199
<v Speaker 2>the world and engage in interacts.

1300
01:23:18.079 --> 01:23:22.399
<v Speaker 1>You know, I found this a real insightful conversation and

1301
01:23:22.439 --> 01:23:26.479
<v Speaker 1>I've really got to thank you. But before that, Alexandra,

1302
01:23:26.760 --> 01:23:31.960
<v Speaker 1>I would just look to say who I think your

1303
01:23:32.479 --> 01:23:36.479
<v Speaker 1>cluster has got success for written all over it, and

1304
01:23:36.520 --> 01:23:40.439
<v Speaker 1>I the reason I say that from listening to your

1305
01:23:40.600 --> 01:23:46.359
<v Speaker 1>conversations I'm following you on your social media platforms. You

1306
01:23:46.640 --> 01:23:50.600
<v Speaker 1>really do pick up as you believe in it yourself,

1307
01:23:51.159 --> 01:23:53.720
<v Speaker 1>and that really comes across well.

1308
01:23:55.359 --> 01:23:58.439
<v Speaker 2>Thank you so much. I have to say it's something

1309
01:23:58.520 --> 01:24:00.199
<v Speaker 2>that you know, we live in a very compl hid

1310
01:24:00.279 --> 01:24:03.880
<v Speaker 2>it and challenging what with myself and my team too.

1311
01:24:04.479 --> 01:24:08.119
<v Speaker 2>We we really feel like we're shipping away a really

1312
01:24:08.119 --> 01:24:12.439
<v Speaker 2>big problem. Like we can see the tangible impact of

1313
01:24:12.479 --> 01:24:14.319
<v Speaker 2>the work that we do, and I think that's very

1314
01:24:14.439 --> 01:24:18.239
<v Speaker 2>meaningful and it's I'm very glad that you see we

1315
01:24:18.319 --> 01:24:19.359
<v Speaker 2>do really care about it.

1316
01:24:19.880 --> 01:24:24.359
<v Speaker 1>And the other thing from your comments there about you

1317
01:24:24.439 --> 01:24:28.439
<v Speaker 1>mentioned your dream world. That's quite appropriately just now because

1318
01:24:28.520 --> 01:24:31.479
<v Speaker 1>not that long ago. I don't know if you've what

1319
01:24:31.720 --> 01:24:37.199
<v Speaker 1>sport you've followed, but Rory McElroy has just one for

1320
01:24:37.319 --> 01:24:44.399
<v Speaker 1>the second time, running the Masters in Augusta. The way

1321
01:24:44.439 --> 01:24:47.119
<v Speaker 1>he put it and he was talking about he was

1322
01:24:47.359 --> 01:24:50.159
<v Speaker 1>he was okay, he was on the television, but he

1323
01:24:50.279 --> 01:24:54.479
<v Speaker 1>was talking to his daughter and the comment he made,

1324
01:24:54.720 --> 01:24:59.520
<v Speaker 1>which I think is so appropriately today with you, he's

1325
01:24:59.680 --> 01:25:03.399
<v Speaker 1>just and the Masters. It has been these lifelong ambition

1326
01:25:03.800 --> 01:25:08.640
<v Speaker 1>and he says, believe in your dreams. I think that's

1327
01:25:08.760 --> 01:25:09.680
<v Speaker 1>so powerful.

1328
01:25:10.680 --> 01:25:12.960
<v Speaker 2>Yeah, and so powerful for his daughter to get to

1329
01:25:13.000 --> 01:25:15.359
<v Speaker 2>hear as well as like, yeah, believe in your dreams,

1330
01:25:15.479 --> 01:25:17.000
<v Speaker 2>work hard, anything's.

1331
01:25:16.600 --> 01:25:20.880
<v Speaker 1>Possible, absolutely, and it's nothing and they're not it's if

1332
01:25:20.880 --> 01:25:24.600
<v Speaker 1>it's your your if it's your dreams, it's not impossible.

1333
01:25:25.720 --> 01:25:29.600
<v Speaker 2>Absolutely no. I love that. What a nice, uplifting way

1334
01:25:29.640 --> 01:25:30.319
<v Speaker 2>to start the week.

1335
01:25:32.279 --> 01:25:35.520
<v Speaker 1>And then the conversation, Thank you very much. I really

1336
01:25:35.600 --> 01:25:39.279
<v Speaker 1>enjoyed that. Today Alexandra had good luck with a clusters.

1337
01:25:39.920 --> 01:25:41.359
<v Speaker 2>Thank you. My absolute passion