WEBVTT

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<v Speaker 1>Welcome. This is Marsha for Radio I. Today I will

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<v Speaker 1>be reading National Geographic magazine debted February twenty twenty six,

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<v Speaker 1>which is donated by the publisher as a reminder. RADIOI

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<v Speaker 1>is a reading service intended for people who are blind

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<v Speaker 1>or have other disabilities that make it difficult to read

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<v Speaker 1>printed material. Please join me now for the first article

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<v Speaker 1>titled The Quest to re Engineer Beer by Adam Rogers.

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<v Speaker 1>Scientists in Belgium that celebrated bastion of ancient beer culture

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<v Speaker 1>are harnessing genetic breakthroughs and machine learning to reimagine how

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<v Speaker 1>great booze gets built. Here's how their revelations in the

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<v Speaker 1>lab could transform the global beer industry. The secretive beer

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<v Speaker 1>lab inside the headquarters of the world's biggest brewing company

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<v Speaker 1>doesn't often allow visitors, but today ab InBev has something

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<v Speaker 1>it would like to show off, so David de Schutter,

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<v Speaker 1>the head of ab Imbev's Global Innovationation and Technology Center,

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<v Speaker 1>the official name of the beer Lab, is showing me around.

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<v Speaker 1>The squat black building on the outskirts of Luvan, Belgium,

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<v Speaker 1>about a half hour east of Brussels, Belgium, is one

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<v Speaker 1>of beer's ancestral Homelands. Across the street from the lab

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<v Speaker 1>is the brewery that makes Stella Artois. Luvan Is crossed

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<v Speaker 1>by canals originally built by brewers to move their product.

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<v Speaker 1>This is a beer company in a beer town in

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<v Speaker 1>a beer country. So the office building has a dedicated

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<v Speaker 1>tasting room with a heggerator. When we get there to

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<v Speaker 1>Shooter's colleagues have arrayed some snacks along with twelve different

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<v Speaker 1>kinds of beer for me to try. That's enough beer

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<v Speaker 1>to give Homer Simpson pause. Taste testing alcohol typically demands

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<v Speaker 1>small SIPs, copious notes, and a lot of hepatic fortitude,

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<v Speaker 1>but not today, because most of those beers are alcohol free.

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<v Speaker 1>This might come as a surprise after all. In addition

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<v Speaker 1>to Stella, a b Imbev owns Budweiser, Corona Modello, Globe,

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<v Speaker 1>and several other well known brands. It is to beer

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<v Speaker 1>what Google is to the Internet, or Exon Mobil is

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<v Speaker 1>to oil, and beer is generally understood to be alcoholic.

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<v Speaker 1>Yet here I am taking a skeptical sip of michelob

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<v Speaker 1>Ultra Zero and Corona Sero, a b Imbev's state of

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<v Speaker 1>the art flagship non alcoholic beers. As a technical matter,

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<v Speaker 1>it's not hard to get the alcohol out of beer,

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<v Speaker 1>but it's hard to make the result taste good. You

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<v Speaker 1>tend to get something that is, to paraphrase the author

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<v Speaker 1>Douglas Adams, almost but not quite entirely unlike beer. Ab

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<v Speaker 1>Imbev introduced micalob ultra zero in early twenty twenty five

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<v Speaker 1>as the worldwide market for na beer's was quickly ramping up,

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<v Speaker 1>and these were the best tasting examples its science could deliver.

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<v Speaker 1>They were fine. The sugar is proud of these beers,

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<v Speaker 1>but he must know they're merely fine. Then he offers

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<v Speaker 1>me a bottle of the new state of the art.

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<v Speaker 1>This is ab Imbev's latest biotechnological invention, non alcoholic negra medello,

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<v Speaker 1>made with something dubbed smart yeast, a new strain of

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<v Speaker 1>the essential microorganism that makes all beer possible. Medello is

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<v Speaker 1>typically bottled at five point four percent alcohol. Smart East Medello,

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<v Speaker 1>as I came to call it, clocks in at zero

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<v Speaker 1>point four percent at the moment. Smart Yeast medello is

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<v Speaker 1>available only in Mexico. It's basically still in beta. Medello

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<v Speaker 1>is my usual order with Mexican food, so I'm familiar

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<v Speaker 1>enough to detect deviation from speck. In beer terms, negro

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<v Speaker 1>medello is a Munich type dunkle, mahogany colored and malty.

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<v Speaker 1>I take a whiff. It has the same roasted, hoppy

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<v Speaker 1>aroma of medello. Now a sip, it has a good

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<v Speaker 1>balance of sweeter, malt and bitterness. The mouth feel seems

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<v Speaker 1>a little thin, maybe slightly too astringent. It wasn't quite medello,

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<v Speaker 1>but it was eminently drinkable. The shooter takes a sip too,

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<v Speaker 1>then looks at me. We're super excited about this, he says.

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<v Speaker 1>In twenty twenty four, ab Imbev made sixty billion dollars

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<v Speaker 1>and produced fifteen billion gallons of beer. But today, for

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<v Speaker 1>the first time, after thousands of years of uninterrupted success,

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<v Speaker 1>the nearly trillion dollar beer industry is in decline. In

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<v Speaker 1>beer drinking epicenters like Belgium and Australia, consumption has gone

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<v Speaker 1>down by fifty percent in the past half century. Beer

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<v Speaker 1>consumption in the United States is down twenty five percent

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<v Speaker 1>since nineteen eighty. In twenty twenty three, Americans bought less

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<v Speaker 1>beer than in any other country than in any other

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<v Speaker 1>year this century. Younger people in particular are drinking less,

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<v Speaker 1>and no one's quite sure why it's happening in places

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<v Speaker 1>where marijuana is legal and where it's illegal, so that's

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<v Speaker 1>not the culprit. There's certainly more health conscious and more

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<v Speaker 1>skeptical of even moderate amounts of alcohol. A recent report

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<v Speaker 1>from Rebaubank hinted that gen zers spend less on booze

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<v Speaker 1>because they have less money overall. But then why are

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<v Speaker 1>canned cocktails surging? Do gen zers really prefer a tall

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<v Speaker 1>can of salted caramel banana pina colada. What's abundantly clear

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<v Speaker 1>is that beer is taking the hit category wide, from

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<v Speaker 1>ultra bitter West Coast IPAs to English pub style ales.

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<v Speaker 1>With just one glaring exception, non alcoholic beer. Sales of

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<v Speaker 1>NA beer is defined as under zero point five percent

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<v Speaker 1>alcohol by volume, were up twenty nine percent in twenty

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<v Speaker 1>twenty four in the US. The marketing team at ab

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<v Speaker 1>Imbev saw this coming for years. It has seen strong

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<v Speaker 1>sales of so called light beers, lower in calories and

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<v Speaker 1>with less alcohol than a standard brew. And from a

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<v Speaker 1>business perspective, non alcoholic beer is all upside. It's a premium,

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<v Speaker 1>high priced product, says Dave Infant, author of the booze

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<v Speaker 1>industry newsletter Fingers And in the US, the companies don't

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<v Speaker 1>pay excise taxes on beer with no alcohol, so the

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<v Speaker 1>margins relative are really attractive, and a beer could be

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<v Speaker 1>the wind that the industry sorely needs now. So ab

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<v Speaker 1>Imbev's scientists went back to the lab, hunting for a

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<v Speaker 1>new way to make beer without alcohol that tasted as

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<v Speaker 1>good as beer with it. They found a lot more,

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<v Speaker 1>something that might explain not just how to make a

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<v Speaker 1>new beer, but why people like it in the first place.

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<v Speaker 1>If the science of beer enjoying has a unified field theory,

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<v Speaker 1>this was the god particle. The key was the yeast.

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<v Speaker 1>Yeast ferments, which is to say, it eats sugar and

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<v Speaker 1>poops out carbon dioxide and alcohol. That is its whole

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<v Speaker 1>ontological deal. And what if you could engineer a yeast

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<v Speaker 1>that doesn't make alcohol at all? It would be a

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<v Speaker 1>biochemical oxymoron, like a tree that grows bacon. In theory,

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<v Speaker 1>such a yeast could be a building block for na

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<v Speaker 1>negromdella and every other label on Imbev's shelf. To create

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<v Speaker 1>this mycological unicorn, the company turned to one of the

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<v Speaker 1>world's foremost scientists of beer, a yeast whisper of sorts

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<v Speaker 1>named Kevin Verstrappin whose lab happens to be on the

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<v Speaker 1>other side of town from ab Imbev headquarters. Led by

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<v Speaker 1>its mad beer scientists, the company embarked on a quest

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<v Speaker 1>almost Frankensteinian in its ambition and implications, with the potential

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<v Speaker 1>to unlock not just non alcoholic beer but also ana wine,

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<v Speaker 1>gin whiskey. The god particle of beer holds the potential

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<v Speaker 1>to be infinite in its beneficence. Get some grain, usually barley, malted.

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<v Speaker 1>That is, let the seeds germinate, so they start making

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<v Speaker 1>enzymes that convert their starch into sugar. Grind that up

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<v Speaker 1>and put it in boiling water weight add yease weight. Congratulations,

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<v Speaker 1>you have made beer. Brewers are lovely nerds who delight

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<v Speaker 1>in making things complicated, but basically that's it. Yet for

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<v Speaker 1>all that simplicity, beer is also deceptively complex. Amid a

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<v Speaker 1>zillion variations of method and recipe. Any given beer comprises

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<v Speaker 1>not only the fizz of carbon dioxide and the sting

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<v Speaker 1>of alcohol, but also flavor is drawn from the grain,

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<v Speaker 1>from the bitter flowers of a plant called hops, and

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<v Speaker 1>from the biochemical transformations of yeast. Yeast, specifically sachoronomi ss serrebisai,

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<v Speaker 1>is found just about everywhere on Earth. It's the key

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<v Speaker 1>to the foods that civilized human kind. Bread for one,

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<v Speaker 1>beer for another. The first beer like drinks date back

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<v Speaker 1>some eight thousand years, though brewers didn't know what yeast

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<v Speaker 1>was until the mid eighteen hundreds. Early brewers simply relied

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<v Speaker 1>on the alchemy of fermentation to turn little more than

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<v Speaker 1>breakfast porridge into a flavorful beverage that also made people

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<v Speaker 1>feel good and sold for good money. If yeast didn't exist,

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<v Speaker 1>we'd have to invent it. By nineteen twelve, a b

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<v Speaker 1>imbev had determined that the combination of flagging beer consumption

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<v Speaker 1>and flavorless ana beer represented both of business and biotechnological opportunity.

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<v Speaker 1>There was just one problem. Non alcoholic beers have historically been,

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<v Speaker 1>in a word, bad brewers made near beers. By shortening

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<v Speaker 1>fermentation time, the yeast made less alcohol, and the results

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<v Speaker 1>tasted like watered down wheaties. No alcohol beer was quite stagnant,

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<v Speaker 1>says De Shuter. Nobody has really put effort into R

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<v Speaker 1>and D as De Shooter's team started digging in the tech,

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<v Speaker 1>improved membranes and reverse osmosis like water purification could filter

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<v Speaker 1>out alcohol. Heating beer with steam would cause the alcohol

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<v Speaker 1>to evaborate. This new generation of NA beer was better,

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<v Speaker 1>but still had some problems. Beer contains proteins and heating

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<v Speaker 1>them produced dimethyl sulfide, the aroma of boiled vegetables, components

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<v Speaker 1>that are not necessarily part of the fresh beer aroma.

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<v Speaker 1>The shooter says, with the diplomat's touch, So we set

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<v Speaker 1>ourselves the goal, the dream to make no alcohol beer

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<v Speaker 1>as good as regular beer. That's a tall order. Ab

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<v Speaker 1>Imbev is going to put NA beer into a bottle,

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<v Speaker 1>That says Budwiser. Really, the shooter insists that this isn't

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<v Speaker 1>about replacing Bud for a beer agnostic generation. It's about

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<v Speaker 1>building something new. The way we measure that is with

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<v Speaker 1>consumer tests. He says, as good as is just probing

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<v Speaker 1>for preference in the consumer panel. If statistically your beer

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<v Speaker 1>is as good as the regular beer, you achieve your goal.

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<v Speaker 1>Craft brewers would let's just say bag to differ their nerds.

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<v Speaker 1>They make what they want to drink, whether that means

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<v Speaker 1>a classic British stout or aged sour beer fermented with ambient,

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<v Speaker 1>funky yeast, nittered with hops that taste like bong water,

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<v Speaker 1>and fill with a dash of siracha. They are making,

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<v Speaker 1>and I say this in all sincerity, drinkable art ab

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<v Speaker 1>Imbev is playing a very different game. Its NA beers

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<v Speaker 1>can't be merely good. They have to be widely appealing,

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<v Speaker 1>chemically stable, even amid the vagaries of international shipping, consistent

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<v Speaker 1>year after year. When it comes to non alcoholic beer,

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<v Speaker 1>that's really hard to do. Sure, ninety five percent of

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<v Speaker 1>a beer is not alcohol, but that last five percent

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<v Speaker 1>has always been the obstacle between a premium, scalable NA

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<v Speaker 1>beer and wet breakfast cereal. Most of what we call

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<v Speaker 1>flavor is actually smell. The tongue is a blunt detector

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<v Speaker 1>of salt, sour, bitter, sweet, and the meaty flavor of umami,

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<v Speaker 1>but the nose senses a far more subtle spectrum. Alcohol

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<v Speaker 1>lights up all of that plus more. It is an

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<v Speaker 1>aroma molecule, a flavor and a smell. It also triggers

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<v Speaker 1>heat receptors in the mouth, and it has an unctious

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<v Speaker 1>mouthfeel what a conswer might call body. So its absence

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<v Speaker 1>leaves of big coal. Adding grains like oats and rice

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<v Speaker 1>can amp up mouthfeel. But from the beginning of their

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<v Speaker 1>foray a decade ago, the av Imbev researchers have been

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<v Speaker 1>determined to stick with their beer's original ingredients. As a

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<v Speaker 1>first step in backling over the gaps, they tweaked their

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<v Speaker 1>brewing process to preserve long chain carbohydrates called dextrins. They're

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<v Speaker 1>nearly tasteless, but they add viscosity to get alcohol out.

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<v Speaker 1>The Shooter's team experimented with a variety of emerging techniques,

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<v Speaker 1>all of which required expensive new equipment and lots of

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<v Speaker 1>energy and water just to produce results that always lacked

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<v Speaker 1>a certain genese qua. Except scientists do know quaw. Dissolved

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<v Speaker 1>within the alcohol are hundreds of other beery flavor molecules,

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<v Speaker 1>from the banana smell of isoamyl acetate to the Clovish

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<v Speaker 1>spicing nsas of four vinyl guayacole. These volatile aromatic molecules

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<v Speaker 1>give beer its flavor, and many are secondary metabolites that

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<v Speaker 1>yeast produces during fermentation. Remove the alcohol and you remove

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<v Speaker 1>them too. Only one solution was available add them back

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<v Speaker 1>in afterward. Ruwers working on na beers squirted natural and

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<v Speaker 1>artificial flavors into the products to cover a lack of

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<v Speaker 1>flavor or mask their faults. More intense styles could pull

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<v Speaker 1>this off with more panache, the toasty slash coffee aromas

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<v Speaker 1>of a stout like guinness or the tropical fruit happiness

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<v Speaker 1>of modern India pale ales. We can add other components

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<v Speaker 1>that make it have more mouth feel. We can add

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<v Speaker 1>alcohol adjacent chemicals, as Scott la Fontaine, a food chemist

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<v Speaker 1>at the University of Arkansas who studies beer, that's where

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<v Speaker 1>understanding fermentation and yeast biochemistry are essential to creating a

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<v Speaker 1>beer like adjacent product. Attain's research suggests that the more

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<v Speaker 1>a beer tastes like sodapop, the more Americans will like it.

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<v Speaker 1>Not this American, for the record, And sure, the best

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<v Speaker 1>beer adjacent products can be quite good. Not in my experience,

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<v Speaker 1>they lose something as they sit in a glass. They

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<v Speaker 1>taste good at the top, fine in the middle, and

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<v Speaker 1>then well, I rarely finish them. Without the alcohol matrix,

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<v Speaker 1>these flavors fizz away more quickly. The Shooter's team decided

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<v Speaker 1>on a different approach. Yeas eat sugar and excrete alcohol

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<v Speaker 1>and all those other flavors secondary metabolites. But what if

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<v Speaker 1>a yeast made only those other flavors. A b Mbev

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<v Speaker 1>needed a bacon tree. Luckily, the world has a lot

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<v Speaker 1>of yeasts. The Lagger style beers, for instance, light, clear

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<v Speaker 1>and popular, like Budweiser art made with S. Sara Visai,

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<v Speaker 1>but with a different species, the hybrid s pastorianas. This

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<v Speaker 1>is why breweries are so careful with their special yeast strains.

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<v Speaker 1>When strains reproduce, they mutate, so brewers keep their yeast

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<v Speaker 1>frozen and only scrape out tiny samples at a time.

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<v Speaker 1>The original bast batch must never break containment. For me,

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<v Speaker 1>the yeast is the soul of the beer. The shooter says,

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<v Speaker 1>if you want to make a Stella Artois, you need

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<v Speaker 1>to have the Stella artois yeast. The same goes for

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<v Speaker 1>any of the other beers in the A b Imbev line.

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<v Speaker 1>With human nudging, yeasts have evolved into wolfish apex predators

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<v Speaker 1>that feast on the range of sugars we extract from grains,

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<v Speaker 1>from smaller, simple, simpler ones like glucose and fructose, to bigger,

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<v Speaker 1>more complex ones like maltose and malto trios. Brewing yeasts

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<v Speaker 1>eat them all, but more demure species and strains exists too.

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<v Speaker 1>These Pomeranians of the yeast world can't handle the big sugars.

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<v Speaker 1>They still ferment and they create interesting aromatic molecules, but

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<v Speaker 1>they produce far less alcohol. The shooters team tried one

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<v Speaker 1>of these alt yeasts back in twenty seventeen, a yeast

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<v Speaker 1>from the genus Pichia. During my visit, the shooter offered

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<v Speaker 1>me a small plastic cup filled with the result, a

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<v Speaker 1>sweet Beeri like liquid with strong notes of apple now

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<v Speaker 1>and later candy. It was the wrong yeast. The na

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<v Speaker 1>yeast of the future would be just as important to

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<v Speaker 1>a b imbev as the one that makes stella, but

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<v Speaker 1>the shooter and his team didn't have the background to

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<v Speaker 1>find it. He needed help, someone with a uniquely tailored

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<v Speaker 1>biochemical expertise. He needed a yeast whisperer. Kevin ver Streppen

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<v Speaker 1>is the director of a lab with a name that's

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<v Speaker 1>going to make you wish you chose a different major

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<v Speaker 1>in college, the k u Leuven Institute for Beer Research.

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<v Speaker 1>He didn't set out to pioneer beer flavor, pursuing a

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<v Speaker 1>biological engineering degree with notions of delivering the next world

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<v Speaker 1>changing vaccine. He eventually made his way to the South

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<v Speaker 1>Africa lab of Itzach Pretorius, a geneticist studying yeast, specifically

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<v Speaker 1>wine making yeast. Long story short, I loved it Astreppan

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<v Speaker 1>says a student in the wine lab learning how to

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<v Speaker 1>taste wine. That experience also gave Verstreppin his first sense

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<v Speaker 1>of beer making as a biotechnology. So outwent by plans

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<v Speaker 1>to come up with a cancer vaccine. He went back

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<v Speaker 1>to k U Leuven and got a pH d in

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<v Speaker 1>Applied biological sciences with a minor in beer. After stints

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<v Speaker 1>at MIT and Harvard, where Verstreppin co created a widely

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<v Speaker 1>wildly popular freshman seminar that used beer and brewing to

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<v Speaker 1>teach basic biochemistry and bioengineering, Leuven offered him a job

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<v Speaker 1>studying how yeiest's work from brewing beer to manufacturing pharmaceuticals.

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<v Speaker 1>No one is doing more to link beer's sociocultural history

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<v Speaker 1>with its high tech, non alcoholic future. Much of the

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<v Speaker 1>equipment in Verstreppin's lab is designed to help understand yieese's

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<v Speaker 1>chemical outputs. Refrigerator sized analytic engines can discern a roma

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<v Speaker 1>and flavors with molecular precision. A seven foot tall, translucent

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<v Speaker 1>cabinet contains a miniaturezed assembly line bristling with robot arms

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<v Speaker 1>dabbing at tiny dishes, each executing thousands of tiny chemical

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<v Speaker 1>reactions all at once. Firstreppan, tall and lean like a

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<v Speaker 1>cyclist and wearing a vantgarde eyeglass frames, is an expert

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<v Speaker 1>at cracking yets open to see what they can do.

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<v Speaker 1>The Shooter's team tasked him with finding a yeast with

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<v Speaker 1>a very specific set of skills, and back at his lab,

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<v Speaker 1>he had a freezer full of a thousand different kinds

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<v Speaker 1>of yeast, a genetic library of untapped potential abilities. The

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<v Speaker 1>lab's high throughput screening technologies could flip through them like

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<v Speaker 1>an old rolodex, looking for the right skill sets. You

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<v Speaker 1>don't have to know the underlying genetic mechanisms. Ver Streppan says,

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<v Speaker 1>you just have to find good parents. Anyone who follows

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<v Speaker 1>horse racing where the Westminster Kettel Club understands breeding but

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<v Speaker 1>in horses and dogs or even barley. Generating traits you

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<v Speaker 1>want and sifting out those you don't can take years,

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<v Speaker 1>not yease, they pick up new genes as casually as

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<v Speaker 1>we might change shirts, and they breed fast. Consider how

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<v Speaker 1>quickly a sour dough starter overflows its jar. Combine strains

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<v Speaker 1>with interesting traits, grow them, test them. If you want

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<v Speaker 1>one that's resistant to high temperatures, just pull them all

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00:19:24.640 --> 00:19:28.640
<v Speaker 1>into a hot bath. One survives. Guess what, that's your champion.

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<v Speaker 1>Erristreppin says, with flavor, you do a small fermentation and

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<v Speaker 1>measure the flavor components, or do a tasting, which is

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00:19:36.519 --> 00:19:40.960
<v Speaker 1>more precise. So that's what we do. Our Struppen's team

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<v Speaker 1>started out with more than a thousand candidates. Weeding out

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<v Speaker 1>the ones that still made too much alcohol got the

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<v Speaker 1>list down to about twenty. Like a lot of wild yeats.

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<v Speaker 1>Most of the survivors also produced fenels, molecules that, depending

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00:19:53.599 --> 00:19:57.039
<v Speaker 1>on your childhood, remind you of either dirt or band aids.

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<v Speaker 1>Phenolic character is typically something we except in a specialty beer,

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<v Speaker 1>but not in a logger. The shooter says they cut

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<v Speaker 1>those two that left them with just two candidates. Unfortunately,

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00:20:08.920 --> 00:20:11.920
<v Speaker 1>one manifested a tendency to kill any other yeast it

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<v Speaker 1>came into contact with, thanks to its acquisition of a

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00:20:15.240 --> 00:20:19.799
<v Speaker 1>viral gene for a viscous toxin. That wouldn't matter unless

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00:20:19.839 --> 00:20:22.920
<v Speaker 1>the new yeast got into a legacy batch. But since

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<v Speaker 1>they planned to make non alcoholic beer in the same

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00:20:25.359 --> 00:20:28.680
<v Speaker 1>breweries as alcoholic ones, they'd have to eliminate the trait

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<v Speaker 1>they couldn't risk unleashing a serial killer. After a few

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<v Speaker 1>final rounds of heat treating to stamp out the toxin gene,

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<v Speaker 1>the champ emerged an ancient sarah VCI collected from plants

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<v Speaker 1>in Southeast Asia, yeast's evolutionary point of origin. It had

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<v Speaker 1>a stable phenotype if ate. It ate simple sugar, but

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00:20:52.000 --> 00:20:55.839
<v Speaker 1>didn't consume maltose, and so it made only the tensiest

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00:20:56.000 --> 00:20:59.440
<v Speaker 1>abound of alcohol. It wasn't phenolic. They didn't want to

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<v Speaker 1>murder a yeast. As a last hurdle, the Shooter's team

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<v Speaker 1>took the yeast to a b Imbev's brewery in Mexico,

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<v Speaker 1>home to a massive fermenter capable of brewing over three

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<v Speaker 1>hundred thousand gallons at a time. Flavor is fine, but

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<v Speaker 1>it had to scale. When you make fifteen billion gallons

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<v Speaker 1>of beer a year, there's no room for a dilettante.

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<v Speaker 1>This year's delivered as advertised, the company nicknamed it Smart

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<v Speaker 1>East and started brewing. Belgian beer is very traditional, but

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<v Speaker 1>the tradition is constant experimentation. This is the point Ivan

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<v Speaker 1>Debates wants me to absorb as we sit in the

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<v Speaker 1>pub attached to its brewery, Roserie de las Sin, on

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<v Speaker 1>an industrial stretch of the Brussels Canal near the trendy

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<v Speaker 1>gar Maratin. Designed by Debts and its business partner. It's

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<v Speaker 1>a concrete walled beer cathedral with giant windows showcasing all

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<v Speaker 1>the steel tanks and pipes. Next door, we're sipping a

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<v Speaker 1>bier called Pettibruba, his version of below alcohol brew at

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<v Speaker 1>two point five percent alcohol by volume. Its right, hoppy

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<v Speaker 1>and cheerful. I did that selfishly to save my liver.

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<v Speaker 1>Debetz says, I never worked so hard on a recipe

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<v Speaker 1>in my life. As Tibet's tells it, Belgian beer has

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<v Speaker 1>always refracted styles from around the continent. In fifteen sixteen,

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<v Speaker 1>Bavaria enacted what was effectively an early national food safety law,

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<v Speaker 1>the Rhine Heiscobote or Purity Order, mandating that beer, a

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<v Speaker 1>critically important regional food stuff, be made only with water, barley,

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<v Speaker 1>and hops. Belgium combined this Bavarian rigidity with English facility

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<v Speaker 1>into lower alcohol, sessionable bruise and Southern styles full of wine.

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<v Speaker 1>Like esters. The oldest Belgian beers, like the Lambics, relied

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<v Speaker 1>on spontaneous fermentations using ambient yeasts with funkier, weirder flavors.

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<v Speaker 1>When training introduced in ingredients like annis coriander or the

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<v Speaker 1>peel of the bitter cacao orange, Belgians threw them into

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<v Speaker 1>the mix. It makes sense, in other words, that Belgians

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<v Speaker 1>would be working on the non alcoholic future of beer.

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<v Speaker 1>Brewing innovation is inextricable from the culture. It's the home

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<v Speaker 1>of meccas like the San Sistus Abbey, whose West Veretrin

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<v Speaker 1>twelve is by some lights the best beer period In

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<v Speaker 1>the city of Bruges. A brewery founded in fifteen sixty

358
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<v Speaker 1>five constructed a two mile underground beer pipeline from its

359
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<v Speaker 1>brewery to its bottling plant so that its trucks wouldn't

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<v Speaker 1>disturb the medieval downtown. You have to respect a country

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<v Speaker 1>where every individual brew has its own specially shaped glass. Alcohol,

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<v Speaker 1>tax policy, fashion and new science can all redirect the

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<v Speaker 1>development of merging styles. A sociology of taste as Tibets

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<v Speaker 1>elegantly puts it, but he worries that non alcoholic bruise

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<v Speaker 1>will always be missing a certain something. The techniques are way, way,

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<v Speaker 1>way better than even fifteen years ago, he admits. Still,

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<v Speaker 1>I believe the base product is not so appealing, and

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<v Speaker 1>yet the run away success of the non alcoholic craft

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<v Speaker 1>brewer Athletic suggests that may just be the connoisseur ship talking.

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<v Speaker 1>Not only is Athletic the biggest NA brewer in the US,

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<v Speaker 1>it's the country's eighteenth largest brewer overall, with twenty twenty

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<v Speaker 1>four sales of one hundred thirty million dollars and a

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<v Speaker 1>valuation of eight hundred million dollars. One big reason is

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<v Speaker 1>that people actually like to drink it. Athletic is notably

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<v Speaker 1>close mouthed about how it makes its beer, unusual in

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<v Speaker 1>an industry known for co operation and openness, and it's

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<v Speaker 1>still a munchkin compared to a b imbev, but it's

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<v Speaker 1>persuasive proof of market and as an added economic inducements.

379
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<v Speaker 1>It's legal for brewers to advertise NA brands alongside popular

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<v Speaker 1>sports like Formula one, raising appeal to the mainstream in

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<v Speaker 1>ways that even the King of Beers can't smart yeast

382
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<v Speaker 1>may solve a specific corporate problem, but the idea, the

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<v Speaker 1>concept of new yeasts for new beers might transform the

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<v Speaker 1>way we think about flavor writ large. Even with all

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<v Speaker 1>the high tech analytic and sensory equipment in beer Streppan's lab,

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00:25:20.000 --> 00:25:23.480
<v Speaker 1>assessing something as complex as beer requires the nose and

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<v Speaker 1>tongue of a trained human expert, some incapable of describing

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<v Speaker 1>its characteristic aromas with poetic precision using a sheared, quantifiable vocabulary.

389
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<v Speaker 1>Where this team term means that smell toasted caramel, grapefruit rind,

390
00:25:41.200 --> 00:25:44.960
<v Speaker 1>sour dough bread to define the various distinct sensations in

391
00:25:45.039 --> 00:25:48.359
<v Speaker 1>a single sip of beer, that's not me. I'm just

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<v Speaker 1>a rider who has consumed a lot of beer. Nevertheless,

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00:25:51.519 --> 00:25:53.759
<v Speaker 1>for a Strepan has invited me to sit in on

394
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<v Speaker 1>an evaluation of a couple of the candidate's yeasts he's

395
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<v Speaker 1>working on it's time to drink beer for signs. His

396
00:26:00.960 --> 00:26:04.119
<v Speaker 1>team tucks me into a private, studied carol like one

397
00:26:04.119 --> 00:26:07.359
<v Speaker 1>you'd find in a library. I'm served ambd er amber

398
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<v Speaker 1>glasses of beer with numbers affixed to them and a

399
00:26:10.240 --> 00:26:14.839
<v Speaker 1>sheaf of worksheets that gives me sat flashbacks. It's harder

400
00:26:14.920 --> 00:26:18.920
<v Speaker 1>than it sounds. Both beers tast like well beer, but

401
00:26:19.000 --> 00:26:21.799
<v Speaker 1>the worksheets want to know much more. I'm supposed to

402
00:26:21.880 --> 00:26:24.440
<v Speaker 1>rate their maltiness on a scale of one to nine,

403
00:26:24.599 --> 00:26:27.640
<v Speaker 1>but also is it malty like cereal or like bread

404
00:26:27.680 --> 00:26:31.200
<v Speaker 1>crust or caramel? Is it hoppy like grapefruit or like

405
00:26:31.400 --> 00:26:36.039
<v Speaker 1>pine resin any smell of banana? Do I text detect sulfur?

406
00:26:36.240 --> 00:26:39.880
<v Speaker 1>Actually one was more sulfury. I checked boxes frantically. My

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<v Speaker 1>reporting notes say only I'm too slow. These are the

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<v Speaker 1>subtle differences between a mind blowing, transnational non alcoholic beer

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<v Speaker 1>of the future and one you'd poured down the drain.

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<v Speaker 1>In twenty twenty four, Verstreppen's teen chemically analyzed two hundred

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<v Speaker 1>fifty Belgian beers and crunched data from a hundred eighty

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<v Speaker 1>thousand online reviews, which they then combined with judgments from

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<v Speaker 1>the lab's trained panel. The ones I sat in with

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<v Speaker 1>and used machine learning algorithms to detect commonalities. The Belgian

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<v Speaker 1>beers that people prefer are all likely to have higher

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<v Speaker 1>levels of protein lactic acid, the sour in sour beers

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<v Speaker 1>like lambecks, and the molecules ethyl acetate, a kind of

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<v Speaker 1>solventy chemical smell, and flural honeyed ethyl fenlactate. Add a

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<v Speaker 1>concoction of those notes to a non alcoholic beer and

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<v Speaker 1>people will say they like it just as much as

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<v Speaker 1>a regular one. Ristreppen says he hopes the mixture of

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<v Speaker 1>aromas his machine learning work has produced will go beyond

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<v Speaker 1>creating post structural beer like sensations. This concludes readings from

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<v Speaker 1>National Geographic Magazine for to day. Your reader has been Marsha.

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<v Speaker 1>Thank you for listening, Keep on listing, and have a

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<v Speaker 1>great day.
