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Speaker 1: This is pet Life Radio, Let's Talk Pets.

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Speaker 2: Hello, Katon, Doug Levers, Welcome to Best Beets for Pets.

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I'm your show host Michelle Fern. So you think your catfall,

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your dog, ball or feeder sounds very basic. Well it's not,

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and it's very important that it's the correct fit. The

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eating vessel for your pet should be the correct fit

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for your verbab My guests today created a product that

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is amazing. I can't like to tell you about it.

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Stay tuned, we'll be right back.

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Speaker 3: Take a bite out of your competition. Advertise your business

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with an ad in pet Life Radio podcast and radio shows.

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There is no other pet related media that is as

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large and reaches more pet parents and pet lovers than

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pet Life Radio, with over seven million monthly listeners. Pet

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Life Radio podcasts are available on all major podcast platforms,

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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,

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and other streaming apps. For more information on how you

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can advertise on the number one pet podcast and radio network,

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visit Petlifradio dot com. Slash advertised today.

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Speaker 4: Let's Talk Pets on Petlifradio dot com.

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Speaker 2: Welcome back everyone. I'd like to welcome Debbie Mastic. She

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is the founder and creator of luck Trump. Welcome Debbie,

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thank you for having me. I'm very glad to have you.

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So let's hell everyone. What is fluff Trough?

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Speaker 5: Okay, So fluff Trough is something that I invented for

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my pug back in twenty eighteen. So I noticed that

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he struggled to eat from traditional feeders, and I tried

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a different variety of feeders with him, and none of

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them really made it easy for him to eat. So

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I was trying to think, what can I do to

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make this easier for him? And I got a three

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D printer and just started creating these like different types

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of bowls and came up with the fluff Trough. So

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it's the only feeder that has an open front design.

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So what makes it different is when a dogg or

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cat goes to eat from it, they can keep their

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neck and backstraight and that enables them to eat in

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the most comfortable and natural position possible.

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Speaker 2: Okay, let's go back to your pug. Is your pug

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still with us?

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Speaker 5: No, he passed away. He was quite old.

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Speaker 2: I'm sorry to hear that. Well, in memory of him,

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we'll talk about how he liked it. So, pugs are

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flat faced, and they definitely any kind of a flat

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faced dog or cat can have special issues and definitely

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needs a special feeder because of the fact that they're

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flat faced, and they could have I hope your dog

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didn't have this, but they could sometimes have respiratory issues

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because they're flat faced. Was that any of your concern

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when you designed the flat Chop.

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Speaker 5: Yeah, So pork Chop was getting older, and of course

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he was called pork Chop because he loved to eat.

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That was his favorite hobby and he struggled to get

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every single morsel in his mouth. So, you know, being

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a pug, he had the flat face which makes it difficult,

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as well as a short neck. And then he also

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got vestibular disease and that is a disease of the

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inner ear that impacts their balance. So you know, couple

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that with having a flat face, it was very difficult

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for him to eat. So with the fluff trough, it's

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got the open front and it's got a wide, flat,

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shallow surface area, so it made it much easier for

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him to access the food with a bowl. Whether your

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pet has a flat face or a regular snout that

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they are still sticking their face in a dark base

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and it's hard to like you know, eat around the

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corners of the bowl. So not only is it hard

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to access the food, it's really uncomfortable for their neck

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and it's hard to eat and breathe at the same time.

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And when they have their face kind of stuck in

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a bowl, they can't keep an eye on their surroundings

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and animals when they eat. They naturally like a safe

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environment and be able to look out for predators or

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anyone who may be, you know, trying to steal their food.

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So with por chop, this design really helped and it

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made it much easier for him to eat.

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Speaker 2: Okay, let's touch on the different types of dogs, because

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it's funny. In my household, we had one with a

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beard to have an ease and then I didn't know

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why dawn on me for a little while. Why My

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boy by now husband used to call my dog snout boy.

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But he grew up with dogs that had beards and

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their snouts are not as long. And mister Zeus was

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a flat hair Retriever border calling mix, so long snout,

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so you have I guess those are about the three

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types of dog faces. Cats, of course don't like their

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whiskers to touch the edge of the bowl, so there's

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a challenge with cats as well. Now the fluff trough

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is also good for cats, and keeping that in mind

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that it's a wide trough, so it's not going to

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hit their whiskers.

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Speaker 5: Yes, absolutely so. While I originally designed this product for

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pork chop and it started becoming really popular in the

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pug community, the French bulldog community. What what happen is

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someone would buy the fluff trough for their pug, but

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then they noticed that their Golden retriever tried to eat

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from the bowl and ended up preferring to eat from

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the bowl, or the cat enjoyed eating from the bowl,

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So all the animals in the house would show a

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very strong preference for the fluff trough because it's actually

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much more ergonomic and comfortable for all breeds. You don't

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have to have a flat face to enjoy the benefits

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of the design. And then that's how it's really grown

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is people are buying it for their pugs, but then

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it works really well for all breeds. And now we

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have the standard sized fluff trough, which is good for

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small to medium dogs. And then we have our fluff

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troffic cell which is for larger dogs.

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Speaker 2: And how about for cats? Is it the same size

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for cats? Is there a smaller one for cats?

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Speaker 5: Yeah? So good question. The small dog the standard one.

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It actually works perfect for cats as well, and like

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you said, because it has that wide, shallow shape, it

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prevents them from getting whisker fatigue, so it works fantastic

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for cats.

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Speaker 2: Okay, so it can be elevated. How much can it

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be elevated?

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Speaker 5: So currently we have the standard size and the fluff

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traffic cell, and in order to elevate the bull to

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be the perfect height for your pet, if it's not

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already the perfect height, we have stackable lift kits. So

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these are little lifts that you can attach to the

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bottom of the fluff trough legs and the lift kits

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fit both sizes, so you can raise the fluff trough

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to be the perfect height for your pet. Right now,

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the standard size works really universally for cats and small dogs,

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but some small dogs you know, are a little taller,

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have longer legs, so you might want to add some

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lifts to that. And then the fluff traffic cell that

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works really good for like English bulldog size. And then

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if you have a taller dog, then you know, I

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suggest adding more lift kits.

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Speaker 2: How high can it go up?

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Speaker 5: It can go as high as as many lift kits

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as you want to add to it. I mean, I've

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seen people use them for their great gains.

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Speaker 2: Even's wintering Irish wolf found a great day because they

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can be very large. And then my nephew dog Blue,

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he's a hound that I cannot recall the name of.

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He is about one hundred and fifty pounds huge, but

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he would probably be a good candidate for the fluff truff.

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Speaker 5: Yes, with the fluff Traffic cell, it's really wide, so

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those dogs that kind of have bigger faces, they're not

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squeezing their big head in a bowl. It's much more

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comfortable for them. And with the wide surface area, you

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can spread the food out and that helps prevent them

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from taking big gulps of food because in a bowl

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the food tends to pile up, you know, when they're

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taking these gulps of food, But when you spread it

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out along the wide surface area, it's just healthier for them.

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Speaker 2: I think you might have answered my next question, But

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what makes it that recommended. Now, we talked about that

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they can eat better, you know, better digestion, So that's one.

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Speaker 5: Yes, it promotes better digestion. It helps reduce risk of

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choke and coughing while they eat because they're not getting

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a lot of extra air when they eat, and they're

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not eating with their neck at a ninety degree angle

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typically with a bowl, whether the bowl is elevated or not,

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the dog or cat is bending their neck down to

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eat out of this bowl. And what's happening is the

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food is fighting gravity as it goes, you know, up

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the dog's esophagus instead of them being eating at a

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straight angle with a straight neck. They're fighting gravity when

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they eat. The bowl also is made with premium materials,

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so we have different insert options. You can get a

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FDA silicone insert, a three or four grade stainless steel insert,

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or a FDA silicone slow feeder insert and they're all

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those that recommended materials.

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Speaker 2: Okay, we're gonna talk more about the inserts and the

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colors choices as soon as we get back from our

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rak Well we write back.

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Speaker 6: Begging to hear more of your favorite show.

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Speaker 1: Horful.

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Speaker 6: Episodes of all our shows are available on demand. Go

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to Petlife Radio dot com to fed our entire lineup

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dan iTunes, Let's Talk Pats lived only from pet Life Radio, Let's.

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Speaker 1: Talk Past, Let's Done Pets at Life Radio, Heatlife.

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Speaker 7: Radio, pet Live Radio dot Com.

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Speaker 2: Welcome back everyone. We're talking to Debbie Masti. She is

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the creator of the fluff trough. So, Debbie, we talked

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about the different inserts. Does it also come in different colors?

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And can you have more than one insert? Is it

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a good idea to have an extra insert on hand?

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Speaker 5: Yeah, So the standard sized fluff trough, which is the

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original one that I had designed for my pug, that

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comes in black, gray, teal, and purple, So we have

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those two fun colors, and then you know, the standard

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color is the black and gray that would match any household.

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And the inserts are interchangeable. So some people choose to

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have two fluff troughs and they have one with the

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silicone insert and then they use one with the stainless

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steel insert for water and the silicone for food. Or

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some people are like, I want to have a stainless

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steel for both fluff troughs, and they get two stainless

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steel fluff through sets. They use one for food and

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one for water. The great thing about the FDA silicone

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inserts is those are microwave safe, so if you do

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like to heat up your pets food a little bit,

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it can go in the microwave. They're all dishwasher safe,

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and a lot of people do like having an extra

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insert because they can feed their pet breakfast. Their pet

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is then eating, they throw the insert in the dishwasher,

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and then they have a backup insert for dinner. The

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fluff traffic sel right now, that only comes in black

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and gray, and we currently have the FT silicone insert

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for that and the binge blocker slow feeder insert, and

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we're working on releasing the stainless steel insert for that one.

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Speaker 2: Okay, wonderful. And I was curious about cleaning it and

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heating it. This might be a whammy question, but that's

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where my head goes. What about sanitizing and keeping it

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safe if you don't have a dishwasher.

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Speaker 5: Yeah, that's a good question, so you are able to

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hand wash it. The great thing about the materials that

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we use, even though they are dishwasher safe, if you

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don't have a dishwasher, there's still non porous. So a

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non porous means they're not going to harbor bacteria. So

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what we recommend is if you can't put it in

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the dishwasher, just you know, washing it with hot water

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and soap on a daily basis.

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Speaker 2: Well, that's good to know because sometimes you have more

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than one for a babe, and even though they have

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their own feeders, you know, their own fluff trip, they

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sometimes will mix or sometimes cats like dog food, dogs

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like cat food. It happens. I've seen it happen. So

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it's good that it's non pores and that it can

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be cleaned if you're traveling or something, or if you

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just don't have a dishwasher, it can be easily cleaned.

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What about do you have any special customer stories you

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can share with us?

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Speaker 5: Yeah, so we actually get a lot of special customer stories.

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We get them on a daily basis, and I enjoy

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reading all of them. They keep me very motivated, you know,

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when we're having the more difficult parts of running the business.

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But you know something funny that has happened over time

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is someone will get a fluff trot for their pet

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at home and then they go on vacation and they

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don't bring the fluff trough. They just think, I'm just

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going to use the bulls that we have at our

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vacation home or at the hotel, and what ends up

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happening is their pet refuses to go back to our.

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Speaker 2: Regular That makes a lot of sense because the dog

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is getting used to eating a certain way and it's

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more comfortable for your dog. And I'm saying dog, it

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can for cats too, but it sounds like you have

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a little bit more of a dog clientele than a cat.

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Speaker 5: Yes, right now. You know, this product really started with

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the dog community, but we are starting to get more

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awareness in the cat community. But you're right, kind of

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once they get used to it, it's really hard for them.

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Like something I tell people is when you feed your

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dog from a bowl, I want you to imagine eating

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a bowl of spaghetty with your hands tied behind your

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back with no silverware. Like that is the equivalent of us,

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you know, putting food in a dog bowl or a

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cat bule and setting it on the ground and expecting

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them to eat that way. It's very difficult, definitely a challenge.

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From what you described and what I've experienced with the

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fluff tuff is it seems very easy to travel. It's

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easy to travel with. It's not the smallest bull. The

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fluff trough, you know, it's larger than a traditional bull.

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Because you want to give your pet more space to

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eat from. You don't want them, you know, squeezing their

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face in a dark space to eat. So a lot

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of people have either started traveling with them, or they

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buy a second set to keep at their vacation home

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or keep it in their RV. We had one customer

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email us she had gone on a road trip with

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her dog and they stopped on the side of the

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road just to take your break and feed her dog,

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and she set the fluff trough on top of her

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car and she forgot it, so she drove off the

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road and didn't realize the fluff trough had flown off

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of her car on the highway. And then as soon

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as she got to her next destination, she ended up

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ordering a new one right away because her dog wouldn't

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eat from a regular bull anymore.

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Speaker 2: Oh my gosh, that's a funny story. But being a

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pet parent, we do get distracted with them, so, especially

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when they're in a strange environment that is a funny story.

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What about do people sometimes buy like the Excel fluff

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trough and maybe take the smaller one when they travel

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or it's not feasible to do that because it's if

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your dog needs extra large, your dog needs the extra

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large size.

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Speaker 5: Yes, that's typically the case, but some dogs could go

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between both. So some people do that where they keep

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the XL at home and then they do get the

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standard size to travel with.

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Speaker 2: Okay, well, you've explained the fluff truff so well and

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I love the stories. Is there anything coming up that

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you're adding on to besides the different inserts on the Excel?

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Speaker 5: So, yes, we want to also release an attachable licking

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that for the Excel. It's something that we currently have

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for the standard fluff trough. And are you familiar with

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licking Matt's Michelle? Oh yeah, okay, So what makes the

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fluff trough licking that so different is we have this

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stand that you attach to the fluff trough and then

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you set the silicone licking mat on it, so it's

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actually it's sitting on the fluff trough, so your dog

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or cat can lick on it in a very ergonomic angle.

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They're not bending their net typically licking mats. People either

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set them on the floor so their pet is bending

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their neck down for a prolonged period licking the mat,

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or they suction them to the wall and then the

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pet is bending their neck up for a prolonged period

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licking the mat. This one sits on the fluff trough

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in an ergonomic way so that the pet is standing

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there in a very natural position licking the mat. And

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you know, we're starting to come up with more like

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licking matt recipes that we've been sharing with customers just

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to help people get creative give their pets something different.

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But for the Xcel product, we also want to you know,

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release that product in the future.

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Speaker 2: Okay, thanks for sharing that about the lick mat. Could

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you also and I've done this because I live in

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a very warm climate and I know right now it's

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a little and where most of the people here are

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switches the US, but could you also put maybe a

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liquid in the lick mat and freeze it.

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Speaker 5: Yes, we actually have a lot of customers they'll even

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freeze like a yogurt, or they'll make like a watermelon

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puree and they'll set it on the lick mat and

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they freeze it and then that just ends up prolonging

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the dog's time, you know, licking the mat. And I

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think it's interesting because I get feedback from a lot

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of customers that they work remote and when they need

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to go into like a zoom meeting where they're not

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they need to not be disturbed, they get their frozen

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licking mat out and they set it out for their pet.

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The other way people use it a lot is if

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they have to take their dog to some sort of

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therapy or grooming appointment, they will take their fluff trough

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with the licking mat and put a snack on it,

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and it keeps their dog occupied when they're getting like

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acupuncture or laser therapy or some sort of grooming. And

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we actually it's have been requested from some veterinarian hospitals

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to get fluff troffs in licking mats because it's working

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really well for their hospital patients.

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Speaker 2: Oh that's great news. Yes, okay, Debbie, thank you so

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much for coming on Best Bets for Pets and telling

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us all about the fluff truff. I'm excited to check

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out that lickmat. Where can people buy their own fluff

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truff And when will the lick mat attachment be out approximately, So.

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Speaker 5: The best place to purchase our full range of products

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is fluff trough dot com. That's our website and we

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do ship to all countries. We have a store locator

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at the top of the page because we are locally

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distributed in about twelve countries now, so if you are

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in another country, check that store locator. We also are

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in local retailers in the US, so you could just

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check to see if you know we're in one of

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your local retailers. The attachable liking mat is already available

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on the web site for the standard sized fluff Truck,

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and we're hoping to release the attachable looking mat for

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the excel you know by this fall.

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Speaker 2: Okay, that is wonderful. Well, thank you so much for

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creating the fluff Truck and all it does to help

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our ferbabes with aiding digestion, being ergonomic, and just making

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them more comfortable overall, because that's important. We want our

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dogs and cats to be comfortable. So thank you again

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for coming on Best Bets for Pets.

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Speaker 5: Thank you so much for having me. This is really fun.

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Speaker 2: Glad you had a good time. We're woofs in me als,

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you know. What's not to love, right, I hope you

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all enjoyed this show. The Fluff Truck is a really

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fabulous feeder. I hope you have the chance to check

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it out at fluff truck dot com. I want to

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thank Debbie Mastic for coming on Best Bets for Pets

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thanks to my listening audience. Wow, almost fifteen years of

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Best Bets for Pets incredible. I want to thank my

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producer Mark Winter for working magic and making Best Bets

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for Pets sound amazing for all of my listeners. And

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of course thanks to my tester Cooper and Bailey for

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checking out the fluff trop And thanks to my cat

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crew that they assisted, Charlie, Molly and Dennis. And remember

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you never know what will happen next on Bestpects for Pets.

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Speaker 4: Let's talk Bets every week on demand only on Petlifradio

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dot com.

