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<v Speaker 1>The role of humility in design, I think is way underestimated.

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<v Speaker 1>Like if you're a practicing designer, I think the idea

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<v Speaker 1>is that, like you know, these sort of rock star

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<v Speaker 1>designers designs like a bit of an egotistical art. It

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<v Speaker 1>is totally humbling, Like you make something and it does

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<v Speaker 1>not work the first time, and then you create something

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<v Speaker 1>else and it's like it works for thirty percent, but

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<v Speaker 1>not the other seventy, and then you get up to

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<v Speaker 1>the seventy and then the thirty percent is really not

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<v Speaker 1>it's not working at all, Like it's you're just constantly

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<v Speaker 1>confronted with what you don't know, and so you start

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<v Speaker 1>to develop tactics to like figure out what you don't know.

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<v Speaker 1>You know, if you're going to be a good designer,

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<v Speaker 1>you have to be able to like recognize that you're

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<v Speaker 1>ignorant frankly and find ways to you know, bring people

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<v Speaker 1>in who understand what you don't.

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<v Speaker 2>But so really excited to welcome you both to this

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<v Speaker 2>anthro life podcast.

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<v Speaker 3>You know.

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<v Speaker 2>One of the things I love of anthropology in my

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<v Speaker 2>own bias right is the kind of the holistic perspective

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<v Speaker 2>that it brings to thinking about the human pathways in

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<v Speaker 2>human stories, and I think I really love in the

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<v Speaker 2>work that both of you do, especially in the new

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<v Speaker 2>book that you put together on Assembling Tomorrow, has really

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<v Speaker 2>opened up this question of thinking more holistically in terms

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<v Speaker 2>of our design processes, right, and what that could be

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<v Speaker 2>in terms of layers of how we think about design

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<v Speaker 2>and experiences, you know, systems, products themselves and things like that.

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<v Speaker 2>So really excited to dive into all of that. But

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<v Speaker 2>to kick us off, I'm excited to have Chris A.

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<v Speaker 2>Carter on the podcast with me. Is a geoscientist turn

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<v Speaker 2>a design educator which is really cool, and Scott Doorley

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<v Speaker 2>a filmmaker turn at design educator. So both really cool,

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<v Speaker 2>interesting backgrounds that you know, I want to dive into.

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<v Speaker 2>It kind of makes sense about the work that you're

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<v Speaker 2>doing now and that you're both working as in educational

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<v Speaker 2>aspects creative direction, putting together the department the administration side

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<v Speaker 2>of it too at the Stanford School. So really excited

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<v Speaker 2>to have you on the podcast. So thank you both

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<v Speaker 2>for joining me on the pot today.

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<v Speaker 4>Thanks for having us, Adam. We're's oat to be here.

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<v Speaker 1>Thanks Adam.

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<v Speaker 3>Awesome.

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<v Speaker 2>Let's let's kind of set the stage a little bit,

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<v Speaker 2>you know, here in getting this this idea of one

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<v Speaker 2>of the things that really stood out to me as

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<v Speaker 2>we think about what does it mean to assemble tomorrow

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<v Speaker 2>and think of this broader approach around design is the

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<v Speaker 2>way that you kind of open these these histories of

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<v Speaker 2>the future, you know, this kind of I think, this

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<v Speaker 2>really interesting pathway of this blend. And so I want

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<v Speaker 2>to kind of start with that idea of like what

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<v Speaker 2>does it mean to kind of tell stories about about

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<v Speaker 2>the future writing kind of histories of them. And so

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<v Speaker 2>one that really stood out to me and I think

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<v Speaker 2>is a good like centerpiece of the book itself, is

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<v Speaker 2>the idea of on mammoth step around the mammoth step,

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<v Speaker 2>thinking about bio biodesign. So maybe you could walk us

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<v Speaker 2>through a little bit of this idea, you know, for

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<v Speaker 2>folks that are coming into your work, and tell us

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<v Speaker 2>a bit about what's happening in the story and like

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<v Speaker 2>why why this story seem to make sense as a

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<v Speaker 2>way to kind of center your argument in your story.

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<v Speaker 5>Yeah, I mean, so the histories of the future are

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<v Speaker 5>these twenty speculative stories that span the course of our nonfiction.

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<v Speaker 5>So there's these moments of imagination that we tried to

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<v Speaker 5>paint across the book as a way to envision possibilities

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<v Speaker 5>as to like what the future might like look like,

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<v Speaker 5>so that we could decide, like, hey, we like, do

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<v Speaker 5>we like how it feels to be in this future?

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<v Speaker 5>Can we try it on before it happens? And On

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<v Speaker 5>the Mammoth Step, the story you're referring to, occurs right

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<v Speaker 5>in the middle of the book, in between parts one

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<v Speaker 5>and two, and it does that because it spans the

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<v Speaker 5>themes of the entire book. What's happening in this story

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<v Speaker 5>is we're transported into a world that's not too far

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<v Speaker 5>in the future and you know, only within fifty ish

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<v Speaker 5>years from now, where the very like in today twenty

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<v Speaker 5>twenty four age the science of mammoth the extinction, which

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<v Speaker 5>is actively being worked on today. In the On the

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<v Speaker 5>Mammoth Step story, it has worked and we have we

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<v Speaker 5>have mammoths and they are existing up in the place

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<v Speaker 5>to see in the park area in what's currently Russia.

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<v Speaker 5>And what's happening in that story is like we're looking

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<v Speaker 5>at all of the roles and responsibilities that new people

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<v Speaker 5>have in there. So you mentioned the biomic designer, who's

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<v Speaker 5>really the one of the heroines of the story whose

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<v Speaker 5>job is to program the biome around the mammoths, And

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<v Speaker 5>you know, like envisioning like that is a job is interesting,

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<v Speaker 5>right because when you bring if you we're going to

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<v Speaker 5>de extinct the huge mammal, we have to think about

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<v Speaker 5>how it's going to affect the other elements in the ecosystem,

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<v Speaker 5>the smaller animals, the flora, the fauna, Like who are

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<v Speaker 5>what are entities governmental environmental that may have interest in

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<v Speaker 5>how that de extinction effort plays out. So that story

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<v Speaker 5>really delves into the drama over a week's worth of

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<v Speaker 5>time in this era of mammoth de extinction.

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<v Speaker 2>I love I love that story for the for these reasons.

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<v Speaker 2>And it's something else that you know stands out to

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<v Speaker 2>your point is that both the power of speculative fiction

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<v Speaker 2>of how's we think about what does it mean to

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<v Speaker 2>talk about what the future can be? But then to

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<v Speaker 2>your two as you noted there too that you know

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<v Speaker 2>the Church Lab at Harvard is is literally working on

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<v Speaker 2>this exact problem. So it's like this funny point of

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<v Speaker 2>like both talking about future stories, but there's there's nuggets

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<v Speaker 2>of it today also, right, And a lot of the

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<v Speaker 2>stories that you share too, and that's a really interesting

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<v Speaker 2>piece to to think about as we're contemplating what does

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<v Speaker 2>it mean to use speculative future as a way of

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<v Speaker 2>kind of walking walking forward and what could be? And

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<v Speaker 2>then also I think as an important metaphor and tool

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<v Speaker 2>for making sense of how do we think more holistically

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<v Speaker 2>about the reverberations of designs and the processes themselves. Like

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<v Speaker 2>I'm curious to you as you thought about this, like

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<v Speaker 2>why what are you to mammoths as the symbol to

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<v Speaker 2>kind of show the halfway point between these these like

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<v Speaker 2>intangibles and the actionables, like what we can do and

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<v Speaker 2>what's kind of shaping the forces of our lives.

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<v Speaker 5>I mean, the extinction is wild, right, Like the fact

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<v Speaker 5>that we could bring back a species that used to

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<v Speaker 5>be on this planet, you know, even with humans here,

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<v Speaker 5>right Like so mammoths, mammoths were here when humans were

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<v Speaker 5>on the planet. The fact that we could bring them back,

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<v Speaker 5>it really plays with our psyches in an interesting way.

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<v Speaker 5>It's a they are great combination of these really tricky

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<v Speaker 5>technologies Scott and I call them mischievous materials in the

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<v Speaker 5>book that can morph and change themselves after humans have

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<v Speaker 5>launched them into the world, and really you know, affect

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<v Speaker 5>the rest of the natural world in affect us in

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<v Speaker 5>ways that we may not you know, be able to

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<v Speaker 5>control or even recognize. So you know, working on DNA

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<v Speaker 5>is one of these mischievous materials. And it felt like

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<v Speaker 5>again like as you said, the Church Lab is working

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<v Speaker 5>on this, right, It's like it's not that far fetched,

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<v Speaker 5>and so it feels it felt like both like just

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<v Speaker 5>enough fascinating to hold your attention, but also like really

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<v Speaker 5>important because if we're going to have like a huge

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<v Speaker 5>new animal like the mammoth walking around, like that's gonna

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<v Speaker 5>have like serious ecological implications if not economic, if not

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<v Speaker 5>you know, social, if not you know like add on

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<v Speaker 5>whatever whatever other system you want to that we will

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<v Speaker 5>feel those reverberations. And so it felt quite emblematic of

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<v Speaker 5>both what's possible, but also feels fantastical a little bit too.

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<v Speaker 2>That's that's a great answer, and it's it's such a

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<v Speaker 2>a pointent I agree to it because it's like a

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<v Speaker 2>charismatic megafauna, right, is like one of the emblems of

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<v Speaker 2>also this question of like what came before and what

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<v Speaker 2>could be next. I'm curious, you know, Scott, if you

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<v Speaker 2>if you're that kind of making or thinking through a

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<v Speaker 2>narrative to like, was was Jurassic Park a huge influence

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<v Speaker 2>back in the day, And then it was like this

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<v Speaker 2>is a great way to try to talk about what

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<v Speaker 2>could be, But today it's somehow last like Flicys seen

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<v Speaker 2>Park as a real place also, which is kind of

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<v Speaker 2>funny to have to recognize that it's a Jassic Park

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<v Speaker 2>is not actually not there, it's it's it's over in

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<v Speaker 2>North Russia.

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<v Speaker 1>Yeah, that's so funny that you bring up Jurassic Park

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<v Speaker 1>because when I saw that movie, I was so fascinated

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<v Speaker 1>by the animations that I came out of the theater

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<v Speaker 1>kind of walking like a Veloco raptor, you know, like this.

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<v Speaker 1>I was like, Wow, how.

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<v Speaker 3>Did they get that? You know?

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<v Speaker 1>And I think that's part of why storytelling is so effective,

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<v Speaker 1>is it it takes a very abstract idea and it

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<v Speaker 1>makes it really concrete in a way where you have

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<v Speaker 1>to get into the details, not just speculation about what

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<v Speaker 1>if this, No, it's going to be so nuts out

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<v Speaker 1>are we gonna imagine what's going to happen? But you

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<v Speaker 1>get into what's the day to day life. I Mean,

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<v Speaker 1>one of my favorite things in the Man Step story

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<v Speaker 1>is that it's a lot about the interpersonal relationships that

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<v Speaker 1>are going on, and they're trying to it's not just

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<v Speaker 1>about these big decisions that we're making about mammas. It's

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<v Speaker 1>about the inner personal relationships that are guiding those decisions.

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<v Speaker 1>And to you know, the idea of making it a

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<v Speaker 1>history of the future was to sort of do that

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<v Speaker 1>thing that you as an anthropologists do, which is to

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<v Speaker 1>look at what is in a way that looks at

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<v Speaker 1>it as if it's a little bit you know, not

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<v Speaker 1>quite normal, right, You don't look at it, you know,

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<v Speaker 1>like all the assumptions in living in it that make

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<v Speaker 1>it kind of fall into the background. We wanted to highlight,

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<v Speaker 1>you know, like what would the world really be like,

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<v Speaker 1>what would relationships be like when this technology is now

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<v Speaker 1>in the middle of them, because that's where we're going

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<v Speaker 1>to be living. It's not it's unlikely that it'll be

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<v Speaker 1>in these huge utopia dystopia situations that we all have

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<v Speaker 1>in our head. It's going to be day to day

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<v Speaker 1>life's going to feel normal in this weird new environment,

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<v Speaker 1>and what's normal going to feel like?

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<v Speaker 3>Yeah, and why is that exactly? Why is that the normal?

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<v Speaker 3>You know?

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<v Speaker 2>When it changes, it's funny too, because obviously the other

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<v Speaker 2>the I appreciate that, like the the you know, utopia

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<v Speaker 2>dystopia kind of tag of like, let's not we're not

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<v Speaker 2>trying to necessarily go to either of those, of course,

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<v Speaker 2>but that's like where we always jump when you think

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<v Speaker 2>about these things, right, Obviously, with the rise of generative AI,

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<v Speaker 2>you know, there's there's always often two major camps that

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<v Speaker 2>it's like we're going to see the either destruction of

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<v Speaker 2>everything human and terminator or the matrix is going to happen,

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<v Speaker 2>and or it's like they're actually just really kind of

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<v Speaker 2>you know six grader writers that you know, it's the

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<v Speaker 2>hours of the Internet.

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<v Speaker 3>Like that's not a great like aspiration.

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<v Speaker 1>It just brings it down to size, right you know, well,

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<v Speaker 1>I mean that's that's thing.

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<v Speaker 2>I'm kind of curious to think about that too, to

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<v Speaker 2>that point of like how do we can we think

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<v Speaker 2>about the idea of size in that regard in terms

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<v Speaker 2>of like, obviously there is already huge reverberations taking place

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<v Speaker 2>around AI, and I think you all, I think engage

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<v Speaker 2>some really interesting and important conversations. And fiction is too

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<v Speaker 2>around me, like data privacy, surveillance and pieces like that

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<v Speaker 2>that we're both experiencing now, but then also what.

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<v Speaker 3>What those those pieces might take us into.

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<v Speaker 2>But part of it is that we I don't is

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<v Speaker 2>it like in terms of both inspiration for for the

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<v Speaker 2>book is help, But ask you how you explore the

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<v Speaker 2>like themes like surveillance or data in privacy? Is it

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<v Speaker 2>because we tend to get the size wrong in terms

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<v Speaker 2>of when we're thinking about what we're making. You know,

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<v Speaker 2>I love the idea that you talk about reverberations and

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<v Speaker 2>that's that there's there's a time element there, you know,

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<v Speaker 2>But do we miss something about size too? I'm kind

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<v Speaker 2>of curious in your perspective.

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<v Speaker 5>Yeah, that's a calling out size is really really you

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<v Speaker 5>know on point I think it's with these emerging technologies.

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<v Speaker 5>One is their invisibility. So the fact that most of them,

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<v Speaker 5>like you can't see an algorithm. You see the effects

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<v Speaker 5>of the algorithm, but you don't see the thing itself,

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<v Speaker 5>not in the same way that we see wood or

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<v Speaker 5>plastic or other types of building materials, which is partly

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<v Speaker 5>what makes them that that mischievous.

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<v Speaker 4>And their speed at which.

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<v Speaker 5>They can be launched, the ease with which they can

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<v Speaker 5>be launched, and the speed at which they can be

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<v Speaker 5>launched and then and then change and scale quickly. So

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<v Speaker 5>I think like that is the size element that you're

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<v Speaker 5>calling out, Like you you can launch something from your

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<v Speaker 5>home computer that could be scale to the planet instantly.

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<v Speaker 5>I mean we just saw it with the with the

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<v Speaker 5>with the CrowdStrike. Oh yeah, you know attack, right, like

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<v Speaker 5>an update that was pushed to hopefully keep things secure,

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<v Speaker 5>like all of a sudden takes down systems across the planet,

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<v Speaker 5>like in an instant. How many people were crippled because

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<v Speaker 5>of that, right, Like we're we're that size as fast

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<v Speaker 5>as happening, And again like we didn't That's a great

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<v Speaker 5>example of one where it's like we didn't know until

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<v Speaker 5>we saw the effects of it taking everything down, how

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<v Speaker 5>widespread it was.

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<v Speaker 2>Yeah, that's a good example to it. And I I.

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<v Speaker 3>Didn't realize that.

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<v Speaker 2>I mean at the time we're recorded too, you know,

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<v Speaker 2>it's just you know, looking today that they're like thousands

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<v Speaker 2>of flights right just in the US alone, right have

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<v Speaker 2>been grounded, And like that's a crazy thing to think about,

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<v Speaker 2>right to your point, it's that then what does that

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<v Speaker 2>mean then all the people that didn't get where they're going, right,

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<v Speaker 2>and like these these kind of reverberations that can come

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<v Speaker 2>from it from a data push, you know, and we

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<v Speaker 2>don't recognize oftentimes that that idea of that that that

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<v Speaker 2>kind of connectivity or interconnectivity there with how things happen.

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<v Speaker 2>And something that that I'm kind of curious think about

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<v Speaker 2>in that respect with you, Chris, is that you know,

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<v Speaker 2>since you've got a background of geoscience too, I think

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<v Speaker 2>is very cool, Like how did that kind of focus

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<v Speaker 2>or background kind of shape the approach that y'all took

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<v Speaker 2>in terms of like you brought in like ecological system,

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<v Speaker 2>which I think is a very important part obviously we're

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<v Speaker 2>talking about, you know, biomic design also is part of

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<v Speaker 2>the mammoth story, So like, how did that shape the

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<v Speaker 2>thinking in terms of what are the right layers we

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<v Speaker 2>have to talk about when we're thinking about reverberations and

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<v Speaker 2>at what point does Earth show up right these geology show.

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<v Speaker 5>Yeah, I think like Scott and I both believe like

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<v Speaker 5>where we are all many things, you know, like none

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<v Speaker 5>no one of us is just one thing, and one

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<v Speaker 5>of the ways you can define us is by the

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<v Speaker 5>careers that we've explored in our interest areas. But then

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<v Speaker 5>like like or also parents, we're also like citizens of

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<v Speaker 5>different areas, we've like lived in different places, and that

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<v Speaker 5>overlap of possibility and our lenses in the world, Like,

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<v Speaker 5>that's the that's the that's the hook we wanted to

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<v Speaker 5>capitalize on in like like fleshing out the book overall,

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<v Speaker 5>and then for me personally, you know, my background geosciences

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<v Speaker 5>has it people often think it's very drastic to go

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<v Speaker 5>from geology to design.

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<v Speaker 4>It's like, how about those are so different?

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<v Speaker 5>Like in reality it it felt very very fluid to me,

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<v Speaker 5>Like in the geosciences, it's a very interdisciplinary, like you

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<v Speaker 5>have to do a lot of exploration of how you know,

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<v Speaker 5>the different processes that currently shape the planet are, like

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<v Speaker 5>how do they relate to the ones that have in

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<v Speaker 5>the past?

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<v Speaker 4>What might that mean for climate in the future?

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<v Speaker 5>So what like the thing keen patterns are quite similar,

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<v Speaker 5>and you know, and like the care for the planet

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<v Speaker 5>that you see in the book isn't just mine, it's

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<v Speaker 5>both of ours, right, I think like that was something

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<v Speaker 5>that Scott and.

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<v Speaker 4>I both worked hard towards.

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<v Speaker 5>Is so it's to sound like one voice because we

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<v Speaker 5>really we really do feel one voicy about about everything

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<v Speaker 5>that we have in there.

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<v Speaker 2>I will say, I appreciated the point that you did say,

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<v Speaker 2>like you can try to guess who's writing who, but like,

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<v Speaker 2>really it's true a lot of the stories are Chrissa,

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<v Speaker 2>you know, it's a lot of the nature's me.

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<v Speaker 3>But yeah, yep, well we'll never tell now, but I

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<v Speaker 3>think I appreciate that.

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<v Speaker 2>I think that's a great point too, and kind of

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<v Speaker 2>recognizing also how these different pieces both from the background,

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<v Speaker 2>but then also recognizing that how we ask questions, what

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<v Speaker 2>we're looking for when we're thinking about uh, change over time,

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<v Speaker 2>when we're thinking about scale, you know, like those are

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<v Speaker 2>not discipline specific of anything, right, and that like I'm

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<v Speaker 2>telling how to kind of build across those is I

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<v Speaker 2>think an important point as we begin to also contemplate

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<v Speaker 2>I imagine I actually i'murious.

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<v Speaker 3>I'll say, if you see this at the d scal itself.

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<v Speaker 2>Too, that like the rise of interdisciplinarity, interdisciplinary thinking right

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<v Speaker 2>and approaches, and that even that's changing how some degrees

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<v Speaker 2>work too, right as people.

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<v Speaker 3>Are kind of educating for the future.

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<v Speaker 2>So yeah, tell me a little bit about that, and

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<v Speaker 2>like what you're seeing in that space, like building connections

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<v Speaker 2>seems more important than ever.

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<v Speaker 3>I guess, like as we educate our our future.

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<v Speaker 2>I was gonna say youth, but it could be old

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<v Speaker 2>people too, So anybody like educating our future, you know,

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<v Speaker 2>how do we approach that? And as we're seeing boundaries

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<v Speaker 2>become more porous in terms of like disciplines, content and ideas.

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<v Speaker 1>I think there are a couple of things going on there.

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<v Speaker 1>One is in the fact that everything's becoming so interconnected.

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<v Speaker 1>The opportunities are in the overlaps, you know, So it's

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<v Speaker 1>when two disciplines come together, it brings up a whole

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<v Speaker 1>new thing, and there's a lot of a lot of

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<v Speaker 1>new opportunity there. To the problems are so interconnected that

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<v Speaker 1>there's just no way for one person or even someone

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<v Speaker 1>from a specific discipline to take care of everything, right,

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<v Speaker 1>Like we can only create by collaborating now and then

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<v Speaker 1>last actually, then to add on one thing is the

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<v Speaker 1>tools are getting so much easier to use, so, like,

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<v Speaker 1>you know, my background's a filmmaking when I when I

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<v Speaker 1>learned filmmaking, I learned on film where you literally have

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<v Speaker 1>to imagine what you're doing is going to turn out

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<v Speaker 1>a certain way because you'll never see it until the

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<v Speaker 1>film is developed. And then when the film is developed,

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<v Speaker 1>you have to literally edit it by taping strips together.

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<v Speaker 1>Then I went and taught at BU and I taught

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<v Speaker 1>on video, and not because I'm a great teacher, but

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<v Speaker 1>because video is so quick to be able to see

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<v Speaker 1>what you've done. I was able to teach my students

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<v Speaker 1>in a week what it took me a year to learn,

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<v Speaker 1>you know, I mean, And I just had this moment

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<v Speaker 1>where it's like, Wow, everyone's going to be using this stuff.

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<v Speaker 1>It's like, there's no way this isn't going to open

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<v Speaker 1>up more people being able to use this stuff. And

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<v Speaker 1>now we have phones in the pocket. But you know,

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<v Speaker 1>you go down the line and tools and other disciplines

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<v Speaker 1>are getting easier to use. All the design tools are

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<v Speaker 1>getting easier to use, so that gives access to people

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<v Speaker 1>who may not have, you know, studied that as their

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<v Speaker 1>profession or prepared in that way. So you've got this

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<v Speaker 1>access of tools, the opportunities and the overlap, and then

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<v Speaker 1>the fact that there's no all the problems are so

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<v Speaker 1>intertwined and big that there's no real way to have

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<v Speaker 1>one one person or one discipline do it. It just

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<v Speaker 1>kind of you have to work that way. I think,

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<v Speaker 1>whether or not you're in a purely interdisciplinary program where

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<v Speaker 1>you're just working with another department or another type of thinker,

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<v Speaker 1>Like it's just really where things are at now.

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<v Speaker 3>Yeah, I agree on hundred percent.

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<v Speaker 2>And it's it's interesting too because you know, I'm trained

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<v Speaker 2>as anthropologist, but I found my way into design anthropology

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<v Speaker 2>both through the research and then and I taught in

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<v Speaker 2>a design program for a number of years in Boston also,

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<v Speaker 2>and I always love I love the combination. And but

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<v Speaker 2>but to that point too, it seems like design was

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<v Speaker 2>just one of the fastest and first areas to say, actually,

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<v Speaker 2>we have to all talk together if I mean, if

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<v Speaker 2>we're gonna make things that are both useful and helpful

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<v Speaker 2>and not harmful. I think that's especially the latter part

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<v Speaker 2>is the important theme that your book is also helping

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<v Speaker 2>us address too.

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<v Speaker 3>But did I guess have you all noticed that as well?

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<v Speaker 2>In terms of that, there was a I know, there's

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<v Speaker 2>a quickness to like the collaborative aspect of design, both

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<v Speaker 2>for education and for kind of output. I mean, you know,

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<v Speaker 2>I mean part of it, I guess is the you know,

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<v Speaker 2>Silicon Valley push and like the excitement entrepreneurship and design

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<v Speaker 2>that it's exciting we can make stuff, and that has

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<v Speaker 2>to be intradisciplinary by by nature businesses making things.

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<v Speaker 3>I think, but I don't know. Curious your perspective on.

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<v Speaker 2>This too, and that if you if you saw is

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<v Speaker 2>designed first out of the gate or is it just

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<v Speaker 2>it did it well.

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<v Speaker 3>It's also good at branding right.

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<v Speaker 2>Design thinking has been a great way for people to

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<v Speaker 2>both love and hate that idea and then try to

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<v Speaker 2>kind of push through how we can you can you know,

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<v Speaker 2>codify the making making of things? So, I don't know,

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<v Speaker 2>I'm curious about this, this perspective that you'll have seen in

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<v Speaker 2>terms of where design kind of came from and how

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<v Speaker 2>it's it's like, I don't know if it's right in

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<v Speaker 2>the wave or making the wave in terms of being

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<v Speaker 2>a very collaborative discipline.

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<v Speaker 5>It's interesting even thinking of design at Stanford. Stanford's got

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<v Speaker 5>one of the older design and from an engineering landscape

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<v Speaker 5>focus programs in the US, you know, not I'm not

415
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<v Speaker 5>like putting this up against like a RISDI where they

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<v Speaker 5>have like a long history of really being able to

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<v Speaker 5>hone in the details of art and design work.

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<v Speaker 4>But from an engineering.

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<v Speaker 5>Perspective, you know, design at Stanford used to mean mechanical

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<v Speaker 5>design and design of mechanisms, right, and then it was

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<v Speaker 5>then like the business lens was added into it, and

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<v Speaker 5>then the psychology lens was added into it. And there's

423
00:20:30.400 --> 00:20:34.119
<v Speaker 5>something about like the I think maybe you're onto something,

424
00:20:34.200 --> 00:20:38.759
<v Speaker 5>but like maybe there's a willingness amongst designers because it's

425
00:20:38.799 --> 00:20:44.839
<v Speaker 5>really a field of noticing opportunities, noticing gaps but also patterns, right,

426
00:20:44.920 --> 00:20:47.160
<v Speaker 5>and like you have to take in a lot of

427
00:20:47.200 --> 00:20:50.720
<v Speaker 5>ways of looking and a lot of information to notice

428
00:20:50.759 --> 00:20:53.119
<v Speaker 5>those patterns and gaps and then say like, oh, here's

429
00:20:53.119 --> 00:20:56.079
<v Speaker 5>an opportunity. So I think maybe that there's something about

430
00:20:56.119 --> 00:20:59.960
<v Speaker 5>designers that are that are predisposed to that type of thinking.

431
00:21:01.559 --> 00:21:02.640
<v Speaker 4>Also, it's.

432
00:21:04.039 --> 00:21:06.640
<v Speaker 5>For better or for worse in comparison to other disciplines,

433
00:21:06.920 --> 00:21:13.720
<v Speaker 5>like not a field where that like deep, deep scholarship

434
00:21:13.880 --> 00:21:18.480
<v Speaker 5>of the pursuit of truth has been the way that

435
00:21:18.519 --> 00:21:21.039
<v Speaker 5>the field has grown up. Like, for instance, like if

436
00:21:21.079 --> 00:21:25.680
<v Speaker 5>you're gonna be a physicist, right, you're likely like pursuing

437
00:21:25.680 --> 00:21:29.160
<v Speaker 5>that like tiny slips of physics that is your specialty

438
00:21:29.680 --> 00:21:31.880
<v Speaker 5>in building, you know, historically like.

439
00:21:31.880 --> 00:21:34.400
<v Speaker 4>On the works of what has come before, et cetera.

440
00:21:34.759 --> 00:21:36.640
<v Speaker 5>And like a designers are drawing from all over it, right,

441
00:21:36.759 --> 00:21:40.240
<v Speaker 5>it doesn't fit as neatly into one bucket. So I

442
00:21:40.279 --> 00:21:43.519
<v Speaker 5>think like there's something about the discipline itself that has

443
00:21:43.680 --> 00:21:46.759
<v Speaker 5>made it feel this way, And I'd agree that I

444
00:21:46.799 --> 00:21:50.880
<v Speaker 5>think you're seeing that acceptance of interdisciplinarity and like what

445
00:21:50.960 --> 00:21:52.880
<v Speaker 5>you get from all these different fields, Like I think

446
00:21:52.960 --> 00:21:54.000
<v Speaker 5>like that is spreading.

447
00:21:54.319 --> 00:21:59.640
<v Speaker 1>I think the role of humility in design, I think

448
00:21:59.759 --> 00:22:04.720
<v Speaker 1>is way underestimated. Like if you're a practicing designer, I

449
00:22:04.720 --> 00:22:07.400
<v Speaker 1>think the idea is that, like you know, these sort

450
00:22:07.440 --> 00:22:09.759
<v Speaker 1>of rock star designers designs like a bit of an

451
00:22:09.799 --> 00:22:15.039
<v Speaker 1>egotistical art. It is totally humbling, Like you make something

452
00:22:15.079 --> 00:22:18.319
<v Speaker 1>and it does not work the first time, and then

453
00:22:18.400 --> 00:22:20.920
<v Speaker 1>you create something else and it's like it works for

454
00:22:21.640 --> 00:22:23.880
<v Speaker 1>thirty percent but not the other seventy, and then you

455
00:22:23.920 --> 00:22:25.920
<v Speaker 1>get up to the seventy and then the thirty percent

456
00:22:26.039 --> 00:22:28.759
<v Speaker 1>is really not it's not working at all, Like it's

457
00:22:28.839 --> 00:22:32.880
<v Speaker 1>you're just constantly confronted with what you don't know, and

458
00:22:32.960 --> 00:22:35.799
<v Speaker 1>so you start to develop tactics to like figure out

459
00:22:35.839 --> 00:22:38.240
<v Speaker 1>what you don't know. You know, if you're going to

460
00:22:38.279 --> 00:22:39.799
<v Speaker 1>be a good designer, you have to be able to

461
00:22:39.920 --> 00:22:44.440
<v Speaker 1>like recognize that you're ignorant frankly and find ways to

462
00:22:45.000 --> 00:22:47.720
<v Speaker 1>you know, bring people in who understand what you don't,

463
00:22:48.279 --> 00:22:51.279
<v Speaker 1>otherwise it won't work. So like, if you're a practicing designer,

464
00:22:51.319 --> 00:22:54.240
<v Speaker 1>I think you get how humbling it is. And I

465
00:22:54.279 --> 00:22:58.599
<v Speaker 1>think that that humility then forces almost you to collaborate, right,

466
00:22:58.640 --> 00:23:01.960
<v Speaker 1>Like it's just there's no other choice. And so I

467
00:23:02.000 --> 00:23:04.160
<v Speaker 1>think there's like that role of humility. I think it's

468
00:23:04.160 --> 00:23:06.599
<v Speaker 1>like way, way, way underestimated. I don't think it shows

469
00:23:06.640 --> 00:23:09.720
<v Speaker 1>up for some reason, maybe because you're getting humbled so

470
00:23:09.799 --> 00:23:12.039
<v Speaker 1>much you want to pretend like you know what you're

471
00:23:12.079 --> 00:23:15.240
<v Speaker 1>doing something you know, but it's real. And I think

472
00:23:15.240 --> 00:23:17.920
<v Speaker 1>it's an advantage actually because you just you know, you

473
00:23:18.000 --> 00:23:19.960
<v Speaker 1>have to figure it out with other people and try

474
00:23:20.000 --> 00:23:21.440
<v Speaker 1>things out and test and all that.

475
00:23:22.079 --> 00:23:25.160
<v Speaker 2>I love that, and I think that's a great point

476
00:23:25.200 --> 00:23:29.920
<v Speaker 2>in terms of that's a kind of narrative also that

477
00:23:30.759 --> 00:23:32.160
<v Speaker 2>I think the future needs, right or that we need

478
00:23:32.200 --> 00:23:33.839
<v Speaker 2>to be able to tell better right. And then part

479
00:23:33.839 --> 00:23:35.599
<v Speaker 2>of it, I think is because you know, I don't know,

480
00:23:35.640 --> 00:23:38.279
<v Speaker 2>some symptom of hustle culture. I think, right, they're like

481
00:23:38.279 --> 00:23:39.839
<v Speaker 2>get out there and make things and like don't talk

482
00:23:39.880 --> 00:23:42.400
<v Speaker 2>about the chat like I mean, it's social media fined

483
00:23:42.400 --> 00:23:43.920
<v Speaker 2>in terms of like, here's the five awesome things I

484
00:23:43.920 --> 00:23:45.599
<v Speaker 2>made this week, and not the three hundred hours I

485
00:23:45.640 --> 00:23:47.240
<v Speaker 2>spent coding it and with my head banging against the

486
00:23:47.240 --> 00:23:48.680
<v Speaker 2>wall for three.

487
00:23:48.480 --> 00:23:48.960
<v Speaker 3>Months, you know.

488
00:23:50.160 --> 00:23:51.640
<v Speaker 2>But then you know, so I think there's that, But

489
00:23:51.680 --> 00:23:54.039
<v Speaker 2>I think that it's a great point that like actual

490
00:23:54.039 --> 00:23:56.319
<v Speaker 2>makers and actual folks like have a kind of humility,

491
00:23:56.319 --> 00:23:58.839
<v Speaker 2>and especially like you find too with experts with craft,

492
00:23:58.880 --> 00:24:00.519
<v Speaker 2>it's like they're rarely like, look, how awesome I am.

493
00:24:00.519 --> 00:24:02.079
<v Speaker 2>It's more just like I made this thing that I

494
00:24:02.119 --> 00:24:04.160
<v Speaker 2>love or I'm passionate about, and it was actually a

495
00:24:04.200 --> 00:24:06.359
<v Speaker 2>huge pain in the ass to put together. But I'm

496
00:24:06.359 --> 00:24:08.079
<v Speaker 2>really glad that it's here and it's going to break tomorrow,

497
00:24:08.119 --> 00:24:10.680
<v Speaker 2>but I'm glad that it's here today, and there's there's

498
00:24:10.720 --> 00:24:12.200
<v Speaker 2>not a need to kind of prove, you know, in

499
00:24:12.240 --> 00:24:14.839
<v Speaker 2>that regarding that's a really interesting point that I'm also

500
00:24:14.839 --> 00:24:19.519
<v Speaker 2>now reflecting sideways thinking that like, especially with anthropology as

501
00:24:19.559 --> 00:24:23.160
<v Speaker 2>a as a theoretical discipline, primarily that like we're seeing

502
00:24:23.200 --> 00:24:25.319
<v Speaker 2>more it's ironic we say it's a theoretical discipline, but

503
00:24:25.400 --> 00:24:28.000
<v Speaker 2>like seventy percent of the anthropologies actually work outside of academia.

504
00:24:28.000 --> 00:24:28.519
<v Speaker 3>So it's a.

505
00:24:28.519 --> 00:24:31.720
<v Speaker 2>Weird anyway, also a weird story, but there's this this

506
00:24:31.759 --> 00:24:34.480
<v Speaker 2>other kind of funny point of that, you know, even

507
00:24:34.519 --> 00:24:36.519
<v Speaker 2>when you're trying to make something like a theoretical contribution,

508
00:24:36.759 --> 00:24:38.640
<v Speaker 2>which I think it also agree is super important for

509
00:24:38.680 --> 00:24:42.200
<v Speaker 2>how we can then both understand disciplinary interested plenty thinking,

510
00:24:42.200 --> 00:24:46.119
<v Speaker 2>but then also helping us understand the world requires humility too, right,

511
00:24:46.240 --> 00:24:48.880
<v Speaker 2>It's like we can't really have kind of hubris all the.

512
00:24:48.839 --> 00:24:50.400
<v Speaker 3>Time with it.

513
00:24:50.440 --> 00:24:52.880
<v Speaker 2>What's interesting is something that else a colleagues and I

514
00:24:53.119 --> 00:24:56.440
<v Speaker 2>where we did this kind of speculative fiction exercise at

515
00:24:56.480 --> 00:24:58.240
<v Speaker 2>a conference earlier this year, and it reminded me kind

516
00:24:58.240 --> 00:25:00.799
<v Speaker 2>of some of the stories work that you do and

517
00:25:01.000 --> 00:25:02.359
<v Speaker 2>talk about the book too, and I probably took it

518
00:25:02.400 --> 00:25:03.440
<v Speaker 2>back to the book to and I know we're kind

519
00:25:03.440 --> 00:25:04.359
<v Speaker 2>of like circuitting around.

520
00:25:05.480 --> 00:25:07.559
<v Speaker 3>It's all connected, right, you know.

521
00:25:07.680 --> 00:25:09.799
<v Speaker 2>But one of the things that we were working with

522
00:25:09.799 --> 00:25:11.920
<v Speaker 2>this was this speculative idea in terms of like what

523
00:25:12.000 --> 00:25:16.519
<v Speaker 2>if social science disciplines and we included design thinking in this.

524
00:25:16.640 --> 00:25:18.400
<v Speaker 3>In this process of design design.

525
00:25:18.480 --> 00:25:22.480
<v Speaker 2>As a as A as a friend field had more

526
00:25:22.559 --> 00:25:25.960
<v Speaker 2>kind of societal power to shape institutions in fifty years.

527
00:25:25.960 --> 00:25:27.160
<v Speaker 3>And let's pretend that is the case.

528
00:25:27.200 --> 00:25:30.160
<v Speaker 2>And so let's then work backwards from that and figure out, hey,

529
00:25:30.200 --> 00:25:31.480
<v Speaker 2>what does it looked like in that future, and then

530
00:25:31.559 --> 00:25:33.400
<v Speaker 2>let's come and work backwards of how we got there.

531
00:25:34.160 --> 00:25:36.359
<v Speaker 3>And it was a really interesting.

532
00:25:36.039 --> 00:25:38.599
<v Speaker 2>Exercise because we kind of up sprung it on people,

533
00:25:39.200 --> 00:25:40.319
<v Speaker 2>and then it was kind of cool to say, you

534
00:25:40.359 --> 00:25:42.720
<v Speaker 2>can take an institution like government or education and then

535
00:25:43.039 --> 00:25:45.640
<v Speaker 2>tell us where we are in fifty years with anthropologists

536
00:25:45.640 --> 00:25:48.599
<v Speaker 2>and designers running the companies, and then go backwards and

537
00:25:48.599 --> 00:25:49.960
<v Speaker 2>then how we got there and like what some of

538
00:25:50.000 --> 00:25:52.000
<v Speaker 2>those pieces were. And one of the themes that kind

539
00:25:52.000 --> 00:25:54.319
<v Speaker 2>of came out a lot was both this like deep

540
00:25:54.440 --> 00:25:58.200
<v Speaker 2>understanding of interconnectivity between different areas and disciplines, but also

541
00:25:58.279 --> 00:26:01.079
<v Speaker 2>this importance of locality, right, and that we are all

542
00:26:01.200 --> 00:26:04.079
<v Speaker 2>im placed and embodied somewhere. We don't all just exist

543
00:26:04.079 --> 00:26:07.400
<v Speaker 2>out in like the nebulous institution that we often you know,

544
00:26:07.640 --> 00:26:10.559
<v Speaker 2>get told that we are either on uh, you know,

545
00:26:10.640 --> 00:26:13.519
<v Speaker 2>some media channels or just in general just okay, it's

546
00:26:13.559 --> 00:26:15.839
<v Speaker 2>the we get masked as groups of people, right, but

547
00:26:16.039 --> 00:26:17.559
<v Speaker 2>we're all individuals and we have.

548
00:26:19.039 --> 00:26:21.079
<v Speaker 3>Bodies that were in certain places in certain times.

549
00:26:21.079 --> 00:26:22.839
<v Speaker 2>And it's like this interesting idea of how do we

550
00:26:22.880 --> 00:26:25.240
<v Speaker 2>think about the stories that are helpful for us and

551
00:26:25.279 --> 00:26:28.160
<v Speaker 2>which ones are not. And the one thing that I

552
00:26:28.160 --> 00:26:30.440
<v Speaker 2>thought was really interesting that you all said in the book,

553
00:26:30.519 --> 00:26:32.680
<v Speaker 2>and Scott, I'll start with you in this question, is

554
00:26:32.720 --> 00:26:36.880
<v Speaker 2>that you both said that like all design begins as.

555
00:26:36.759 --> 00:26:37.359
<v Speaker 3>Fictions, right.

556
00:26:37.400 --> 00:26:40.039
<v Speaker 2>I think it's a really interesting idea both bringing us

557
00:26:40.039 --> 00:26:41.960
<v Speaker 2>to the I think a great idea of a humility

558
00:26:42.039 --> 00:26:44.319
<v Speaker 2>question there too when we think of this. And so

559
00:26:44.359 --> 00:26:47.680
<v Speaker 2>I'm kind of curious in your perspective on one hand,

560
00:26:47.680 --> 00:26:49.599
<v Speaker 2>like how does your experience with storytelling right through film

561
00:26:49.599 --> 00:26:51.720
<v Speaker 2>through through other kinds of media as well, like kind

562
00:26:51.759 --> 00:26:53.480
<v Speaker 2>of a shape the way you think about design and

563
00:26:53.720 --> 00:26:57.359
<v Speaker 2>this idea that narrative and storytelling and design go well

564
00:26:57.400 --> 00:27:01.480
<v Speaker 2>together and are necessary for us to think about what

565
00:27:01.519 --> 00:27:04.039
<v Speaker 2>we want to either ask questions about or where the

566
00:27:04.039 --> 00:27:04.880
<v Speaker 2>future might take us.

567
00:27:05.480 --> 00:27:07.960
<v Speaker 1>Yeah, that's a lot of that is in a chapter

568
00:27:08.039 --> 00:27:10.559
<v Speaker 1>we call make Believe, which is one of our intangibles,

569
00:27:10.599 --> 00:27:12.519
<v Speaker 1>which are the things that are hard to see but

570
00:27:12.599 --> 00:27:15.640
<v Speaker 1>actually are very influential. And I will say, first off

571
00:27:15.759 --> 00:27:18.839
<v Speaker 1>is just design is two thirds make believe, right, Like

572
00:27:18.920 --> 00:27:21.720
<v Speaker 1>you have to kind of let your mind imagine what

573
00:27:21.880 --> 00:27:25.759
<v Speaker 1>could be and that frankly and I would say I

574
00:27:25.759 --> 00:27:28.640
<v Speaker 1>would say anthropology has this as well, but I'd be

575
00:27:28.920 --> 00:27:30.839
<v Speaker 1>up for disagreement if you don't think so. But like

576
00:27:31.079 --> 00:27:34.119
<v Speaker 1>there's a naive tay to it right, and make believe

577
00:27:34.240 --> 00:27:38.359
<v Speaker 1>is kind of dangerous or vulnerable because you have to

578
00:27:38.400 --> 00:27:40.759
<v Speaker 1>go in and say things that are may not fit.

579
00:27:40.799 --> 00:27:43.359
<v Speaker 1>They might be stupid, they might be out there saying.

580
00:27:43.359 --> 00:27:45.640
<v Speaker 1>With anthropology, you're kind of recognize things in a way

581
00:27:45.640 --> 00:27:47.799
<v Speaker 1>that other people haven't talked about them yet. Maybe you're

582
00:27:47.799 --> 00:27:50.000
<v Speaker 1>trying to describe it in a way that it hasn't

583
00:27:50.039 --> 00:27:52.640
<v Speaker 1>been described. So you're putting yourself out there all the time.

584
00:27:53.319 --> 00:27:56.160
<v Speaker 1>But that first step of make believe then allows something

585
00:27:56.200 --> 00:27:59.839
<v Speaker 1>that doesn't exist to have a path to become real,

586
00:28:00.200 --> 00:28:02.559
<v Speaker 1>and generally, like the further out there you get. I

587
00:28:02.599 --> 00:28:04.960
<v Speaker 1>think of you know, the world as having this sort

588
00:28:04.960 --> 00:28:08.799
<v Speaker 1>of gravity that pulls you down to normal. You know,

589
00:28:08.920 --> 00:28:11.839
<v Speaker 1>like whatever you do, eventually it's going to land or

590
00:28:11.880 --> 00:28:14.119
<v Speaker 1>it's just going to float off into space. So the

591
00:28:14.200 --> 00:28:18.519
<v Speaker 1>ability to follow something further allows you to get a

592
00:28:18.559 --> 00:28:20.680
<v Speaker 1>little bit further in terms of what you're creating. So

593
00:28:20.720 --> 00:28:22.279
<v Speaker 1>if you can make believe in a big way, you're

594
00:28:22.319 --> 00:28:24.559
<v Speaker 1>going to get further in reality. But then at the

595
00:28:24.559 --> 00:28:28.000
<v Speaker 1>same time, a narrative is really important because it allows

596
00:28:28.000 --> 00:28:30.880
<v Speaker 1>you to get into a level of detail, like the

597
00:28:30.920 --> 00:28:32.799
<v Speaker 1>story that you were talking about at that conference.

598
00:28:32.839 --> 00:28:33.400
<v Speaker 3>I love that.

599
00:28:33.519 --> 00:28:35.799
<v Speaker 1>So you went, you went, and you got to the assumption,

600
00:28:36.559 --> 00:28:39.000
<v Speaker 1>and then you're pulling back what's the history that got

601
00:28:39.079 --> 00:28:41.759
<v Speaker 1>us there? And that's the interesting part is like what

602
00:28:41.920 --> 00:28:43.720
<v Speaker 1>has to happen to make that happen? And does it

603
00:28:43.799 --> 00:28:46.240
<v Speaker 1>happen well? And you get into a level of detail

604
00:28:46.279 --> 00:28:49.599
<v Speaker 1>that's so far beyond just like a metaphor or a

605
00:28:49.640 --> 00:28:52.000
<v Speaker 1>speculation or just saying like well, what if this is

606
00:28:52.279 --> 00:28:53.960
<v Speaker 1>going to happen or the future would be great if

607
00:28:53.960 --> 00:28:55.880
<v Speaker 1>blah blah blah. You have to get into a level

608
00:28:55.880 --> 00:28:57.640
<v Speaker 1>of detail which gets you into the day to day.

609
00:28:57.680 --> 00:28:59.480
<v Speaker 1>It gets you into a level of function, It gets

610
00:28:59.519 --> 00:29:02.920
<v Speaker 1>you into the pass gating impacts, like the second order effects.

611
00:29:03.279 --> 00:29:06.519
<v Speaker 1>So really, I think make believe in narrative are actually

612
00:29:06.799 --> 00:29:09.759
<v Speaker 1>under you know. You think when I say make believe,

613
00:29:09.799 --> 00:29:13.200
<v Speaker 1>it sounds like something kids do, right, But actually this

614
00:29:13.400 --> 00:29:15.759
<v Speaker 1>is how we get beyond where we are, you.

615
00:29:15.720 --> 00:29:18.440
<v Speaker 3>Know, Yeah, And it's it's I think it's a great point.

616
00:29:18.440 --> 00:29:19.079
<v Speaker 3>And I love that.

617
00:29:19.119 --> 00:29:22.279
<v Speaker 2>I did too, and I agree that it's it's a

618
00:29:22.319 --> 00:29:25.759
<v Speaker 2>fundamental part of how we make sense of our world, right,

619
00:29:25.880 --> 00:29:27.240
<v Speaker 2>is that it's because on the one hand, it's like

620
00:29:27.279 --> 00:29:28.759
<v Speaker 2>all stories are made up, they're all make believe, but

621
00:29:28.759 --> 00:29:30.599
<v Speaker 2>at the same time they're also true, you know, and

622
00:29:30.640 --> 00:29:32.599
<v Speaker 2>there's there's manily there's truth to them, but it's not

623
00:29:32.640 --> 00:29:34.799
<v Speaker 2>that they're not straight up, you know, factually correct. But

624
00:29:35.759 --> 00:29:37.400
<v Speaker 2>on the one hand too, when it comes to narratives

625
00:29:37.480 --> 00:29:39.359
<v Speaker 2>right as a as a directive in the way of

626
00:29:39.400 --> 00:29:41.079
<v Speaker 2>kind of helping shape how we can tell the stories,

627
00:29:41.079 --> 00:29:42.279
<v Speaker 2>I think I think you said that really well, it's

628
00:29:42.279 --> 00:29:46.000
<v Speaker 2>an important point about getting us further right. And this

629
00:29:46.079 --> 00:29:48.559
<v Speaker 2>is something that I worked in corporate research for years

630
00:29:48.559 --> 00:29:52.160
<v Speaker 2>and in that looking at at consumer I guess consumer

631
00:29:52.200 --> 00:29:54.200
<v Speaker 2>insights and foresights and using kind of big data and

632
00:29:54.240 --> 00:29:55.000
<v Speaker 2>ethnography plandet.

633
00:29:55.079 --> 00:29:55.319
<v Speaker 3>Together.

634
00:29:55.400 --> 00:29:58.079
<v Speaker 2>Then something that really stood out to me is when

635
00:29:58.119 --> 00:30:01.559
<v Speaker 2>we were doing research for entertainment company, they were asking us,

636
00:30:01.559 --> 00:30:03.920
<v Speaker 2>you know, what's the future of entertainment in consumer mindsets?

637
00:30:03.920 --> 00:30:05.319
<v Speaker 3>Like how are folks talking about it online? Kind of

638
00:30:05.319 --> 00:30:05.799
<v Speaker 3>the kind of thing.

639
00:30:06.279 --> 00:30:08.000
<v Speaker 2>And one of the things that really stood out was that,

640
00:30:08.039 --> 00:30:09.839
<v Speaker 2>you know, it's fun to see what movies and TV

641
00:30:09.920 --> 00:30:12.839
<v Speaker 2>shows and stuff folks are talking about. But there was

642
00:30:12.880 --> 00:30:15.119
<v Speaker 2>a recognition like happening kind of at the level of

643
00:30:15.400 --> 00:30:19.319
<v Speaker 2>kind of cultural conversation that what stories were told will

644
00:30:19.400 --> 00:30:21.480
<v Speaker 2>shape and limit also what we think is possible.

645
00:30:21.640 --> 00:30:22.480
<v Speaker 3>And so if we're.

646
00:30:22.319 --> 00:30:26.400
<v Speaker 2>Only ever told the terminator and matrix narrative dystopics of

647
00:30:26.440 --> 00:30:28.279
<v Speaker 2>that's what AI is, then that's what people are going

648
00:30:28.319 --> 00:30:30.559
<v Speaker 2>to think it is, you know, and even if it

649
00:30:30.400 --> 00:30:32.960
<v Speaker 2>doesn't doesn't come to fruition, like, that's still this conversational

650
00:30:33.000 --> 00:30:35.920
<v Speaker 2>point and it was kind of cool to recognize that

651
00:30:36.039 --> 00:30:38.240
<v Speaker 2>there's there's that awareness there too, that like we both

652
00:30:38.319 --> 00:30:41.119
<v Speaker 2>need more than one kind of story, and that also

653
00:30:41.319 --> 00:30:43.759
<v Speaker 2>we understand that the stories that we tell do shape

654
00:30:43.759 --> 00:30:46.240
<v Speaker 2>how we approach what we think is possible, you know,

655
00:30:46.279 --> 00:30:48.599
<v Speaker 2>what we can do. And that's that's an important point,

656
00:30:48.640 --> 00:30:51.000
<v Speaker 2>I think because kind of as you'all tackle also in

657
00:30:51.000 --> 00:30:53.599
<v Speaker 2>the book too, is that this kind of noticing takes

658
00:30:53.640 --> 00:30:55.319
<v Speaker 2>work right. It's an important and it's a difficult thing

659
00:30:55.359 --> 00:30:57.640
<v Speaker 2>to think about and see these intangibles of these these

660
00:30:57.720 --> 00:31:00.799
<v Speaker 2>like you know, forces that kind of shape how like

661
00:31:01.359 --> 00:31:04.039
<v Speaker 2>the affordances of what's possible, but also what's able or

662
00:31:04.039 --> 00:31:06.799
<v Speaker 2>to be able to think, and and also you know

663
00:31:06.839 --> 00:31:08.960
<v Speaker 2>whether their physical material constraints, whether there are kind of

664
00:31:08.960 --> 00:31:11.599
<v Speaker 2>a cultural norm and or there's only so much oxygen

665
00:31:11.599 --> 00:31:13.759
<v Speaker 2>in the atmosphere, you know. So it's like all these

666
00:31:13.759 --> 00:31:15.319
<v Speaker 2>things that we can't see, but they're going to shape

667
00:31:15.319 --> 00:31:18.839
<v Speaker 2>what we can do in that design space. But we

668
00:31:18.920 --> 00:31:20.400
<v Speaker 2>need we need to kind of be more aware of

669
00:31:20.400 --> 00:31:23.519
<v Speaker 2>that as we go forward. And so I'm kind of curious,

670
00:31:23.640 --> 00:31:26.680
<v Speaker 2>like as we think about this. You know, another story

671
00:31:26.680 --> 00:31:28.160
<v Speaker 2>that stood out to me was the kind of Apple

672
00:31:28.200 --> 00:31:30.839
<v Speaker 2>and Amazon one. You know, again, all these like are

673
00:31:30.880 --> 00:31:32.839
<v Speaker 2>a little bit little, which I love, and also I'm

674
00:31:32.880 --> 00:31:35.160
<v Speaker 2>terrified of like you know, they're they're black mirror ish

675
00:31:35.160 --> 00:31:38.119
<v Speaker 2>because they're like again, they're understandable. Some of them is

676
00:31:38.279 --> 00:31:39.720
<v Speaker 2>parts of them are existing now and other of us

677
00:31:39.759 --> 00:31:42.319
<v Speaker 2>are taking us in these weird arenas of what what

678
00:31:42.400 --> 00:31:45.440
<v Speaker 2>could be, you know, but it's like we often don't recognize.

679
00:31:45.880 --> 00:31:47.119
<v Speaker 2>To your point, I think it's something that can you

680
00:31:47.400 --> 00:31:49.160
<v Speaker 2>cover really well across the book, is that we don't

681
00:31:49.480 --> 00:31:52.119
<v Speaker 2>often see those potential consequences as the potential ripples, right,

682
00:31:52.119 --> 00:31:54.160
<v Speaker 2>and so these intangibles because they're as we're saying, they're

683
00:31:54.160 --> 00:31:54.559
<v Speaker 2>hard to see.

684
00:31:54.599 --> 00:31:56.319
<v Speaker 3>So I want to like think about that, how do

685
00:31:56.359 --> 00:31:57.440
<v Speaker 3>we you know, you.

686
00:31:57.400 --> 00:31:59.680
<v Speaker 2>Know, take a what sounds familiar, like they do have

687
00:31:59.720 --> 00:32:02.000
<v Speaker 2>a cut that sounds familiar to us, but like you

688
00:32:02.319 --> 00:32:04.039
<v Speaker 2>kind of break it down slightly a different way, and

689
00:32:04.079 --> 00:32:06.119
<v Speaker 2>so walk us through that idea of like how do

690
00:32:06.160 --> 00:32:08.920
<v Speaker 2>these like seemingly small actions that may don't feel like

691
00:32:08.920 --> 00:32:12.640
<v Speaker 2>they're connected actually kind of super far reaching consequences. I'm

692
00:32:12.640 --> 00:32:14.119
<v Speaker 2>not going to say, butterfly if like I just did

693
00:32:14.119 --> 00:32:16.839
<v Speaker 2>I guess pretend I didn't, But you know, how do

694
00:32:16.880 --> 00:32:18.400
<v Speaker 2>we think about that this idea of connections in a

695
00:32:18.440 --> 00:32:18.759
<v Speaker 2>new way?

696
00:32:19.279 --> 00:32:21.480
<v Speaker 5>Well, connection, I mean connections as a whole in a

697
00:32:21.480 --> 00:32:23.279
<v Speaker 5>new way. Maybe I'll talk about connections as a whole

698
00:32:23.319 --> 00:32:24.960
<v Speaker 5>in new way and then lob it to Scott to

699
00:32:24.960 --> 00:32:27.160
<v Speaker 5>give us some more detail about Apple and the Amazon.

700
00:32:27.680 --> 00:32:37.920
<v Speaker 5>But we think of everything from data to technology to products, experiences, systems,

701
00:32:37.960 --> 00:32:43.079
<v Speaker 5>and then the implications both you know, intended and unintended

702
00:32:43.079 --> 00:32:48.200
<v Speaker 5>consequences of our work as all being highly intertwined and

703
00:32:49.119 --> 00:32:53.920
<v Speaker 5>essentially meaning like I'm holding a can of sparkling water

704
00:32:54.039 --> 00:32:58.000
<v Speaker 5>here and I could this is a physical product, but

705
00:32:58.799 --> 00:33:01.599
<v Speaker 5>you know, and it has graphic design on it, and

706
00:33:01.960 --> 00:33:06.799
<v Speaker 5>it creates this like experience of refreshment for me, right,

707
00:33:06.880 --> 00:33:11.480
<v Speaker 5>Like somebody designed the experience of like opening it. There's

708
00:33:11.559 --> 00:33:16.240
<v Speaker 5>many systems that involved in both like getting the aluminum

709
00:33:16.319 --> 00:33:20.440
<v Speaker 5>of the can, the water within it, the distribution of

710
00:33:20.519 --> 00:33:22.920
<v Speaker 5>these cans around. Like, there's so many systems that went

711
00:33:22.960 --> 00:33:27.920
<v Speaker 5>into giving this moment to me. There's the technology of

712
00:33:27.960 --> 00:33:30.480
<v Speaker 5>like how the pop top on a can works that

713
00:33:30.640 --> 00:33:33.200
<v Speaker 5>was designed that's being used here, and even like the

714
00:33:33.240 --> 00:33:36.400
<v Speaker 5>size of it so that they nest neatly within each

715
00:33:36.440 --> 00:33:40.079
<v Speaker 5>other and within stores without toppling over. And then there's

716
00:33:40.119 --> 00:33:42.359
<v Speaker 5>like data that went into it too, both in terms

717
00:33:42.400 --> 00:33:45.480
<v Speaker 5>of like what size should it be for consumption and

718
00:33:45.599 --> 00:33:49.720
<v Speaker 5>to price it correctly for consumers, but then also like

719
00:33:50.279 --> 00:33:54.680
<v Speaker 5>it fits quite nicely in an adult hand. You know,

720
00:33:54.759 --> 00:33:57.160
<v Speaker 5>if this was huge, I wouldn't be able to hold it.

721
00:33:58.000 --> 00:34:00.440
<v Speaker 5>And you could also propagate that out to like if

722
00:34:00.440 --> 00:34:06.039
<v Speaker 5>you had any sort of you know, disability that prevented

723
00:34:06.079 --> 00:34:09.920
<v Speaker 5>you from holding something right, like, you wouldn't be included

724
00:34:09.960 --> 00:34:14.400
<v Speaker 5>in this. So like there's implications both you know, for

725
00:34:15.440 --> 00:34:19.360
<v Speaker 5>the experience of drinking all the way to like how

726
00:34:19.400 --> 00:34:21.719
<v Speaker 5>this company makes money off of this all the way

727
00:34:21.760 --> 00:34:25.800
<v Speaker 5>to like who's not able to participate in using this

728
00:34:25.880 --> 00:34:27.840
<v Speaker 5>product or not? Right, And so you can do that

729
00:34:27.920 --> 00:34:33.719
<v Speaker 5>kind of extension of interconnectivity for absolutely anything, and that's

730
00:34:33.760 --> 00:34:39.920
<v Speaker 5>what's both like wild, but also you can't your your

731
00:34:39.960 --> 00:34:43.960
<v Speaker 5>work never is never just your work. It's always affecting things,

732
00:34:44.039 --> 00:34:47.280
<v Speaker 5>even if that wasn't part of your directive or your intention.

733
00:34:48.880 --> 00:34:50.880
<v Speaker 5>And the Apple story, Scott, I'll let you tell more

734
00:34:50.920 --> 00:34:53.559
<v Speaker 5>about it, but that really brings that to life in

735
00:34:53.639 --> 00:34:55.960
<v Speaker 5>a like one click forward from today.

736
00:34:55.719 --> 00:34:59.400
<v Speaker 1>Way, and it's about how data connects to everything now

737
00:34:59.519 --> 00:35:02.800
<v Speaker 1>and how the flow of data kind of changes the

738
00:35:02.840 --> 00:35:05.199
<v Speaker 1>flow of our society. So, you know, we're in Silicon

739
00:35:05.320 --> 00:35:07.960
<v Speaker 1>Valley and you know, I go down to visit some

740
00:35:08.000 --> 00:35:10.880
<v Speaker 1>of these larger companies. They have their own bus lines,

741
00:35:11.000 --> 00:35:13.039
<v Speaker 1>you know, so you're down that there's one in particular

742
00:35:13.079 --> 00:35:15.559
<v Speaker 1>where you're in the bottom level and it feels like

743
00:35:15.599 --> 00:35:18.679
<v Speaker 1>you're in a bus depot, like Grand Social station. It's

744
00:35:18.719 --> 00:35:21.039
<v Speaker 1>just like buses coming in and dropping people off. And

745
00:35:21.079 --> 00:35:23.559
<v Speaker 1>then of course they've got daycare. And then they're actually

746
00:35:23.639 --> 00:35:27.119
<v Speaker 1>building housing, but not just housing for people who work there,

747
00:35:27.119 --> 00:35:30.519
<v Speaker 1>but low income housing for the neighborhood. So data has

748
00:35:31.280 --> 00:35:36.800
<v Speaker 1>created these really really mega corporations. These are the most wealthy,

749
00:35:36.960 --> 00:35:39.960
<v Speaker 1>you know, like Apple as an example, the most wealthy

750
00:35:40.360 --> 00:35:45.280
<v Speaker 1>corporations ever to exist ever by a lot, and that

751
00:35:45.360 --> 00:35:47.719
<v Speaker 1>then puts them in a situation where like they're starting

752
00:35:47.719 --> 00:35:50.800
<v Speaker 1>to become responsible for things that only government could do.

753
00:35:50.840 --> 00:35:53.280
<v Speaker 1>We talked about scale earlier, and like it used to

754
00:35:53.320 --> 00:35:57.840
<v Speaker 1>be that, like you know, rockets going to space was

755
00:35:57.840 --> 00:36:02.599
<v Speaker 1>a government thing, was a government thing. Bus lines were

756
00:36:02.599 --> 00:36:06.039
<v Speaker 1>a government thing. You know, all this stuff was really

757
00:36:06.400 --> 00:36:08.480
<v Speaker 1>only could only be done at the scale of government.

758
00:36:08.519 --> 00:36:11.519
<v Speaker 1>So this data flow is actually like putting corporations in

759
00:36:11.559 --> 00:36:15.679
<v Speaker 1>the territory of responsibility, that's overseeing the public good. And

760
00:36:15.760 --> 00:36:19.079
<v Speaker 1>so in the story, Apple, which is now worth nine

761
00:36:19.199 --> 00:36:22.519
<v Speaker 1>trillion in you know, whatever time this story takes place,

762
00:36:23.159 --> 00:36:26.719
<v Speaker 1>decides that it needs to save the Amazon rainforest to

763
00:36:26.960 --> 00:36:29.440
<v Speaker 1>save its customer base so that it can you know,

764
00:36:29.480 --> 00:36:32.119
<v Speaker 1>stave off climate change. And then so it starts with

765
00:36:32.159 --> 00:36:34.119
<v Speaker 1>these drones that are down in the forest trying to

766
00:36:34.119 --> 00:36:37.239
<v Speaker 1>survey the forest. But there's a there's a thing there

767
00:36:37.239 --> 00:36:41.159
<v Speaker 1>where it's like, yeah, that that's not that outlandish, that

768
00:36:41.639 --> 00:36:44.519
<v Speaker 1>it might be cost effective for them to do something

769
00:36:44.559 --> 00:36:49.000
<v Speaker 1>like that at some point, which just seems different. You know,

770
00:36:49.119 --> 00:36:51.000
<v Speaker 1>We're just trying to point like things shift and they

771
00:36:51.039 --> 00:36:53.880
<v Speaker 1>get different, and when they get different. They're different now,

772
00:36:53.920 --> 00:36:56.360
<v Speaker 1>you know, and now you know those companies not only

773
00:36:57.400 --> 00:36:59.880
<v Speaker 1>have to take on that responsibility, but then we have

774
00:36:59.920 --> 00:37:02.400
<v Speaker 1>to trust them with that responsibility. And is that how

775
00:37:02.440 --> 00:37:05.559
<v Speaker 1>we want our trust to be placed? I'm not I'm

776
00:37:05.639 --> 00:37:08.079
<v Speaker 1>nothing against the corporations. It's just like, is that where

777
00:37:08.119 --> 00:37:11.039
<v Speaker 1>we want the trust, where it's interconnected to these certain

778
00:37:11.599 --> 00:37:13.800
<v Speaker 1>you know, business needs that they have to have or

779
00:37:14.039 --> 00:37:16.039
<v Speaker 1>or do they even want that responsibility?

780
00:37:16.199 --> 00:37:16.400
<v Speaker 3>You know?

781
00:37:17.079 --> 00:37:20.119
<v Speaker 1>And it's it's an interesting thing that's already happening, but

782
00:37:20.280 --> 00:37:21.639
<v Speaker 1>this is an extreme example.

783
00:37:22.000 --> 00:37:24.960
<v Speaker 2>Yeah, but also kind of like what you're saying there

784
00:37:25.000 --> 00:37:27.320
<v Speaker 2>too is that it's it's both extreme and not that extreme,

785
00:37:27.360 --> 00:37:28.840
<v Speaker 2>which is the which is kind of a crazy point,

786
00:37:28.880 --> 00:37:30.639
<v Speaker 2>right when you say, Okay, it's actually that's not that's

787
00:37:30.679 --> 00:37:34.119
<v Speaker 2>the logical three steps from here, and that raises important questions.

788
00:37:34.119 --> 00:37:36.199
<v Speaker 2>I mean it's interesting too because it's like you know,

789
00:37:36.280 --> 00:37:37.800
<v Speaker 2>we've i think for for a long time.

790
00:37:37.920 --> 00:37:38.079
<v Speaker 3>You know.

791
00:37:38.119 --> 00:37:40.199
<v Speaker 2>That's that's in part of in terms of like what

792
00:37:40.280 --> 00:37:43.000
<v Speaker 2>is our responsibility as as citizens? Right, you kind of

793
00:37:43.000 --> 00:37:45.679
<v Speaker 2>saw these interesting intermingling stories like Idea has been talking

794
00:37:45.679 --> 00:37:47.440
<v Speaker 2>about this for years in terms of like helping resigned

795
00:37:47.480 --> 00:37:49.840
<v Speaker 2>voting systems right or kind of helping school education systems

796
00:37:50.000 --> 00:37:52.440
<v Speaker 2>in the US and other countries. And we see frogmy

797
00:37:52.440 --> 00:37:53.880
<v Speaker 2>and I know D School has done a ton of

798
00:37:54.000 --> 00:37:56.519
<v Speaker 2>projects and work around this area too, And so it

799
00:37:56.559 --> 00:38:00.000
<v Speaker 2>is this interesting question too of uh, where does responc

800
00:38:00.000 --> 00:38:01.840
<v Speaker 2>onssibility lie for this this kind of work?

801
00:38:01.960 --> 00:38:03.079
<v Speaker 3>And you know, part.

802
00:38:02.880 --> 00:38:05.519
<v Speaker 2>Of it, I think this interesting challenge also that that

803
00:38:05.679 --> 00:38:09.079
<v Speaker 2>y'all tackle in the book too, is this idea of

804
00:38:09.079 --> 00:38:11.039
<v Speaker 2>like how do we both be aware of these kinds

805
00:38:11.039 --> 00:38:13.079
<v Speaker 2>of dynamics of responsibility, like you know, and where does

806
00:38:13.079 --> 00:38:14.880
<v Speaker 2>tech and power and data and how did these pieces

807
00:38:15.239 --> 00:38:18.519
<v Speaker 2>play together? But then how do we make responsible choices?

808
00:38:18.519 --> 00:38:20.880
<v Speaker 2>But then also how do we help things bigger than

809
00:38:20.880 --> 00:38:22.519
<v Speaker 2>ourselves also make responsible choices?

810
00:38:22.599 --> 00:38:23.880
<v Speaker 3>Right? Because it's one of those.

811
00:38:23.920 --> 00:38:25.920
<v Speaker 2>Things too that you know, we see it and pick

812
00:38:25.960 --> 00:38:28.000
<v Speaker 2>any consumer survey right now, and it's like there's a

813
00:38:28.559 --> 00:38:31.440
<v Speaker 2>there's a concern that like recycling just gets lobbied onto me.

814
00:38:31.480 --> 00:38:32.800
<v Speaker 2>It's like I've got I'm the one that has to

815
00:38:32.840 --> 00:38:34.519
<v Speaker 2>then take care of like all the end of end

816
00:38:34.519 --> 00:38:37.320
<v Speaker 2>of the last mile products, right, and that point it's

817
00:38:37.320 --> 00:38:39.559
<v Speaker 2>like up to me to kind of reduce and recycle

818
00:38:39.679 --> 00:38:42.840
<v Speaker 2>when my neighborhood doesn't even recycle, and so stop putting

819
00:38:42.840 --> 00:38:44.239
<v Speaker 2>plastic in my products, you know, And this kind of

820
00:38:44.280 --> 00:38:46.000
<v Speaker 2>interesting conversation where it's like, well, who's is it?

821
00:38:46.039 --> 00:38:48.039
<v Speaker 3>Procter and gamblers? It me like how do we do this?

822
00:38:48.119 --> 00:38:50.039
<v Speaker 2>Or maybe it's it's obviously somewhere in between, but like

823
00:38:50.480 --> 00:38:52.840
<v Speaker 2>this this interesting challenge point, like how do we think

824
00:38:52.880 --> 00:38:56.880
<v Speaker 2>about this idea of responsibility? And then the ongoing role

825
00:38:56.920 --> 00:38:58.480
<v Speaker 2>of data as part of that too is becoming such

826
00:38:58.519 --> 00:39:01.920
<v Speaker 2>an interesting piece, right, like to see surveillance, but then

827
00:39:01.960 --> 00:39:05.559
<v Speaker 2>also even these notions of like how do we think

828
00:39:05.599 --> 00:39:06.239
<v Speaker 2>about what.

829
00:39:06.119 --> 00:39:07.480
<v Speaker 3>We should have and what do we want? Right?

830
00:39:07.519 --> 00:39:09.480
<v Speaker 2>And it's interesting to see Apple kind of even today

831
00:39:09.480 --> 00:39:11.360
<v Speaker 2>talk about like privacy, they see it, they talk about

832
00:39:11.360 --> 00:39:13.159
<v Speaker 2>as a human right. It's this kind of fundamental piece

833
00:39:13.199 --> 00:39:15.199
<v Speaker 2>and it's an interesting question when they have a partnership

834
00:39:15.199 --> 00:39:18.599
<v Speaker 2>with open Ai now that to bring GPT to iPhones

835
00:39:18.639 --> 00:39:20.679
<v Speaker 2>and it's like, you know, okay, you may not use

836
00:39:20.719 --> 00:39:22.840
<v Speaker 2>my data for training data. However, like what else have

837
00:39:22.880 --> 00:39:24.480
<v Speaker 2>I opted into that I'm thinking about this that I

838
00:39:24.519 --> 00:39:27.360
<v Speaker 2>just said yes to using an app or you know

839
00:39:27.400 --> 00:39:30.559
<v Speaker 2>that that is actually already watching everything as part of that,

840
00:39:30.599 --> 00:39:33.800
<v Speaker 2>and so I'm kind of bouncing here between the idea

841
00:39:33.800 --> 00:39:36.599
<v Speaker 2>of like thinking about responsibility for what we design and

842
00:39:36.639 --> 00:39:38.840
<v Speaker 2>then the what we want to get out of stuff,

843
00:39:38.880 --> 00:39:40.679
<v Speaker 2>And part of that is like this emotional piece, and

844
00:39:40.679 --> 00:39:42.280
<v Speaker 2>there's something else that's really interesting. I want to I

845
00:39:42.320 --> 00:39:43.679
<v Speaker 2>want to kind of talk a little bit about it.

846
00:39:43.599 --> 00:39:46.360
<v Speaker 2>Is like circumstances, feelings, ideas loop that we kind of

847
00:39:46.360 --> 00:39:49.280
<v Speaker 2>find ourselves into, and that like emotional design. We see

848
00:39:49.320 --> 00:39:51.000
<v Speaker 2>it talked about a little bit more, but it's not

849
00:39:51.000 --> 00:39:52.480
<v Speaker 2>something that we talk about a lot. And that's an

850
00:39:52.480 --> 00:39:54.519
<v Speaker 2>interesting piece, Like we'll see user experience that you actually

851
00:39:54.559 --> 00:39:57.440
<v Speaker 2>kind of talk about making the experience of a website

852
00:39:57.519 --> 00:39:59.960
<v Speaker 2>or like an app better, which is good. And then

853
00:40:00.119 --> 00:40:01.639
<v Speaker 2>Chris what you're saying before too, they're like even when

854
00:40:01.679 --> 00:40:04.320
<v Speaker 2>you have achanic, there was an experience designed around like

855
00:40:04.599 --> 00:40:07.239
<v Speaker 2>the pop tab and the sound and that the colors

856
00:40:07.239 --> 00:40:10.199
<v Speaker 2>and so there's all these pieces. So I'm curious like

857
00:40:10.519 --> 00:40:13.239
<v Speaker 2>how emotions like influence our design decisions, but then also

858
00:40:13.280 --> 00:40:15.559
<v Speaker 2>like why do they feel like they're so often overlooked

859
00:40:15.800 --> 00:40:17.599
<v Speaker 2>when we're talking about design, Like how did you guys

860
00:40:17.599 --> 00:40:19.519
<v Speaker 2>at tackle this this idea?

861
00:40:20.159 --> 00:40:21.199
<v Speaker 3>How can we tackle the idea?

862
00:40:21.199 --> 00:40:24.119
<v Speaker 1>I guess, yeah, I mean, the main thing is, I

863
00:40:24.440 --> 00:40:29.159
<v Speaker 1>think emotions have gotten factored into design from like the experience,

864
00:40:29.360 --> 00:40:32.159
<v Speaker 1>the end user experience part of it, right, like as

865
00:40:32.159 --> 00:40:34.440
<v Speaker 1>a way to you know, sell it or make it

866
00:40:34.480 --> 00:40:39.400
<v Speaker 1>more enjoyable. But really the core thing is that emotions

867
00:40:39.480 --> 00:40:42.559
<v Speaker 1>dictate almost everything we do. So there's a lot of

868
00:40:42.599 --> 00:40:48.000
<v Speaker 1>research about how emotions focus your attention, they trigger decisions,

869
00:40:48.559 --> 00:40:50.280
<v Speaker 1>and they motivate you to do things.

870
00:40:50.519 --> 00:40:50.760
<v Speaker 3>Right.

871
00:40:50.800 --> 00:40:55.119
<v Speaker 1>So, like, as a creator, I'm being motivated by first

872
00:40:55.159 --> 00:40:58.119
<v Speaker 1>of all, I'm focusing on something by my emotions. Then

873
00:40:58.159 --> 00:41:00.559
<v Speaker 1>I'm motivated to do something, and then it shaping the

874
00:41:00.599 --> 00:41:03.400
<v Speaker 1>decision that I make. So the role that they play

875
00:41:03.599 --> 00:41:05.920
<v Speaker 1>and the role that we give them are totally different.

876
00:41:05.960 --> 00:41:09.079
<v Speaker 1>It's way more out of an outsized influence than we think.

877
00:41:09.320 --> 00:41:11.760
<v Speaker 1>So that's on the designer hand and then on the

878
00:41:12.039 --> 00:41:15.079
<v Speaker 1>you know, receiving end of that. The Internet, as an example,

879
00:41:15.320 --> 00:41:18.599
<v Speaker 1>was really created as a way to move information quickly, right,

880
00:41:18.639 --> 00:41:22.039
<v Speaker 1>and it's great at that, but as we know that

881
00:41:22.119 --> 00:41:25.880
<v Speaker 1>quick movement of information is overloading our emotional systems, you know,

882
00:41:25.960 --> 00:41:28.360
<v Speaker 1>like social media has turned into kind of just this

883
00:41:28.599 --> 00:41:33.880
<v Speaker 1>outrage machine. You know, there's a tagline where enragement equals engagement,

884
00:41:34.000 --> 00:41:36.360
<v Speaker 1>you know, and that's part of So it's not that

885
00:41:37.119 --> 00:41:41.320
<v Speaker 1>we're not then the emotions are baked in, but we're

886
00:41:41.360 --> 00:41:45.880
<v Speaker 1>not really grappling with like how important that is and

887
00:41:45.920 --> 00:41:48.760
<v Speaker 1>how profound it is in how we relate to each

888
00:41:48.800 --> 00:41:51.880
<v Speaker 1>other and who we are as a society. And even

889
00:41:51.880 --> 00:41:55.599
<v Speaker 1>the companies that were so like YouTube's famous for really

890
00:41:55.719 --> 00:41:59.119
<v Speaker 1>creating an algorithm that would keep you held right, like

891
00:41:59.159 --> 00:42:02.159
<v Speaker 1>they had engaged hours as the goal, right, that was

892
00:42:02.199 --> 00:42:04.760
<v Speaker 1>the metric, and then the algorithm would just be like, well,

893
00:42:04.800 --> 00:42:06.800
<v Speaker 1>whatever engages them more, I'm going to serve up more

894
00:42:06.840 --> 00:42:09.400
<v Speaker 1>of that. And they've actually done a pretty good job

895
00:42:09.440 --> 00:42:12.840
<v Speaker 1>of taking that, tamping that down over the last five years.

896
00:42:13.440 --> 00:42:16.400
<v Speaker 1>But five years previously, it was just like they weren't

897
00:42:16.440 --> 00:42:18.840
<v Speaker 1>even thinking about it. It's just like the let's let

898
00:42:18.840 --> 00:42:22.880
<v Speaker 1>the algorithm adjust to whatever engagement is. But if you

899
00:42:22.960 --> 00:42:26.239
<v Speaker 1>know that engagement is an over emotional reaction and you

900
00:42:26.360 --> 00:42:29.440
<v Speaker 1>know that that's not great, then you know that should

901
00:42:29.440 --> 00:42:32.000
<v Speaker 1>be factoring into the design, which eventually it has. But

902
00:42:32.119 --> 00:42:33.960
<v Speaker 1>it took a minute, right for us to realize that,

903
00:42:34.039 --> 00:42:35.119
<v Speaker 1>or for folks to realize that.

904
00:42:35.360 --> 00:42:37.719
<v Speaker 2>Yeah, it's interesting piece because it's like it on the

905
00:42:37.760 --> 00:42:42.920
<v Speaker 2>one hand, raises questions about what's the point of like

906
00:42:43.000 --> 00:42:45.159
<v Speaker 2>being aware of emotions, you know, for a company. But

907
00:42:45.159 --> 00:42:47.159
<v Speaker 2>then the other tide is like what's their their kind

908
00:42:47.159 --> 00:42:49.039
<v Speaker 2>of question? The profit moment, which we talked about with

909
00:42:49.119 --> 00:42:52.039
<v Speaker 2>Apple too, I think is an important point of like, yeah,

910
00:42:52.119 --> 00:42:53.800
<v Speaker 2>if we're having our outrage machine, I think is the

911
00:42:53.840 --> 00:42:55.239
<v Speaker 2>right description there of.

912
00:42:54.880 --> 00:42:56.920
<v Speaker 3>Most social media.

913
00:42:57.039 --> 00:42:59.280
<v Speaker 2>And something that that had me thinking about too is

914
00:43:00.320 --> 00:43:02.199
<v Speaker 2>on the one hand, trust, like we often don't trust

915
00:43:02.239 --> 00:43:04.480
<v Speaker 2>these organizations. We trust them to do what we think

916
00:43:04.519 --> 00:43:06.280
<v Speaker 2>they're gonna do, which is keep us online longer, which

917
00:43:06.280 --> 00:43:08.880
<v Speaker 2>is not not maybe what our own self interest, your

918
00:43:08.920 --> 00:43:11.199
<v Speaker 2>goals are, right, and so so I think part of

919
00:43:11.199 --> 00:43:14.159
<v Speaker 2>it is is that question too and the other side

920
00:43:14.320 --> 00:43:16.320
<v Speaker 2>and this isn't fused across a lot of most of

921
00:43:16.360 --> 00:43:18.039
<v Speaker 2>your stories that I also liked, and you mentioned this

922
00:43:18.119 --> 00:43:21.039
<v Speaker 2>up top two is just like the connections and relations

923
00:43:21.039 --> 00:43:23.280
<v Speaker 2>between people, right, as part of that's obviously a huge

924
00:43:23.320 --> 00:43:25.239
<v Speaker 2>emotional driver too, right, and that's social media is basically

925
00:43:25.280 --> 00:43:29.239
<v Speaker 2>just a disconnected form of emotional connection between people, amplified and.

926
00:43:29.360 --> 00:43:30.039
<v Speaker 3>Weird ways, you know.

927
00:43:30.440 --> 00:43:33.079
<v Speaker 2>But it's like ir relationality is a huge piece of

928
00:43:33.119 --> 00:43:36.440
<v Speaker 2>how of how y'all explore and talk about what the

929
00:43:36.440 --> 00:43:39.039
<v Speaker 2>future could be. And so I'm kind of curious about this,

930
00:43:39.039 --> 00:43:40.840
<v Speaker 2>this process to exire. I thought, this is really powerful

931
00:43:40.880 --> 00:43:43.599
<v Speaker 2>and in an important way. I mean even I'm thinking

932
00:43:43.639 --> 00:43:46.719
<v Speaker 2>of the story of the the you know, resurrected Mom

933
00:43:47.239 --> 00:43:49.440
<v Speaker 2>that like the siblings get in a fight over, you know,

934
00:43:49.480 --> 00:43:51.679
<v Speaker 2>in terms of because they change the version of Mom,

935
00:43:51.719 --> 00:43:54.360
<v Speaker 2>which is a crazy idea to think about, right that, like, hey,

936
00:43:54.360 --> 00:43:56.599
<v Speaker 2>this is what's what Mom one point two? No, no,

937
00:43:56.719 --> 00:43:58.719
<v Speaker 2>I want Mom one point whatever. One point Oh, you know,

938
00:43:58.760 --> 00:44:01.400
<v Speaker 2>like it's very weird. She's different now. So I mean,

939
00:44:01.480 --> 00:44:03.320
<v Speaker 2>you know, a little bout the story maybe, but just

940
00:44:03.320 --> 00:44:05.079
<v Speaker 2>also just I want to get your thoughts on this

941
00:44:05.159 --> 00:44:08.400
<v Speaker 2>idea of relationality as as one of these centerpieces of

942
00:44:08.400 --> 00:44:11.199
<v Speaker 2>how we can talk about what the future could be

943
00:44:11.320 --> 00:44:13.119
<v Speaker 2>or like how we think about I guess responsibility too.

944
00:44:13.119 --> 00:44:14.800
<v Speaker 2>I think there's something else that came to mind there too.

945
00:44:15.480 --> 00:44:18.360
<v Speaker 5>Well, we're never We're always going to be relating to

946
00:44:18.400 --> 00:44:22.800
<v Speaker 5>each other, right, Like, no matter what our technology is doing, humans,

947
00:44:22.800 --> 00:44:26.079
<v Speaker 5>we're not going to evolve that fast as the technology

948
00:44:26.159 --> 00:44:28.440
<v Speaker 5>is moving. So we can't we can't. We have to

949
00:44:28.480 --> 00:44:30.280
<v Speaker 5>keep trying on, Like what's it going to do with

950
00:44:30.320 --> 00:44:34.199
<v Speaker 5>our relationships because that those are the wonky arguments that

951
00:44:34.239 --> 00:44:36.280
<v Speaker 5>we're going to be having at home, is how the

952
00:44:36.320 --> 00:44:39.719
<v Speaker 5>technology has affected us. And that's why that theme is

953
00:44:39.719 --> 00:44:43.320
<v Speaker 5>pervasive across everything is because it affects not only us

954
00:44:43.360 --> 00:44:48.159
<v Speaker 5>inner personally, but then also like how organizations work with us.

955
00:44:48.400 --> 00:44:51.840
<v Speaker 5>As you were a friend to earlier, like minor data,

956
00:44:52.159 --> 00:44:57.960
<v Speaker 5>When does that app that I presumably subscribed to use

957
00:44:58.280 --> 00:45:03.440
<v Speaker 5>start using me in my life data in return? Like

958
00:45:03.480 --> 00:45:05.559
<v Speaker 5>whether or not I can like sort of half consent

959
00:45:05.639 --> 00:45:08.440
<v Speaker 5>it to it. So those relationships, whether it's between us

960
00:45:08.480 --> 00:45:12.559
<v Speaker 5>in organizations or us interpersonally, like, that's it, Like that's

961
00:45:12.559 --> 00:45:14.679
<v Speaker 5>what we're going to have to reckon with. You want

962
00:45:14.679 --> 00:45:17.079
<v Speaker 5>to say more about about the stories.

963
00:45:17.079 --> 00:45:20.239
<v Speaker 1>Yeah, I was going to say, Like the the question

964
00:45:20.320 --> 00:45:21.679
<v Speaker 1>at the end of the story kind of is like

965
00:45:21.760 --> 00:45:24.079
<v Speaker 1>have they solved the problem they were trying to solve

966
00:45:24.119 --> 00:45:27.480
<v Speaker 1>with this resurrecting of the mom right, And it's clear

967
00:45:27.639 --> 00:45:30.639
<v Speaker 1>probably they haven't. And so one of the questions is

968
00:45:30.679 --> 00:45:33.360
<v Speaker 1>like is this technology going to fix the relational trouble

969
00:45:33.360 --> 00:45:35.079
<v Speaker 1>that we have or is it deeper? You know? And

970
00:45:35.119 --> 00:45:38.679
<v Speaker 1>also as we bring in technologies into our relationship, it's

971
00:45:38.719 --> 00:45:40.880
<v Speaker 1>going to shift our culture and as that's something we want.

972
00:45:40.960 --> 00:45:44.719
<v Speaker 1>Like I think if people who you know are very concerned,

973
00:45:44.760 --> 00:45:48.440
<v Speaker 1>say about family values, I feel like the hardest thing

974
00:45:48.480 --> 00:45:52.679
<v Speaker 1>on families has been increased speed of transportation, right, Like

975
00:45:53.039 --> 00:45:56.400
<v Speaker 1>the fact that you can get further faster has you know,

976
00:45:56.679 --> 00:46:01.039
<v Speaker 1>done more to kind of undermine family relationships than almost anything.

977
00:46:01.679 --> 00:46:04.880
<v Speaker 1>And so the question is like, what what will these

978
00:46:04.880 --> 00:46:07.440
<v Speaker 1>technologies do? What do we value? What do we want?

979
00:46:07.480 --> 00:46:10.320
<v Speaker 1>You know, do they care about their relationship or do

980
00:46:10.360 --> 00:46:12.960
<v Speaker 1>they care about having some sort of nostalgia for this

981
00:46:13.039 --> 00:46:15.159
<v Speaker 1>mom that they had? You know, like what is the

982
00:46:15.199 --> 00:46:17.119
<v Speaker 1>real problem that we're trying to solve with this stuff?

983
00:46:17.159 --> 00:46:20.079
<v Speaker 1>Because I think oftentimes we're creating technologies that are looking

984
00:46:20.159 --> 00:46:23.239
<v Speaker 1>for a problem. It's kind of a solution without a problem.

985
00:46:23.320 --> 00:46:25.119
<v Speaker 1>And I think you can see that with AI for sure,

986
00:46:25.639 --> 00:46:27.280
<v Speaker 1>with generative AI in particular.

987
00:46:28.159 --> 00:46:31.480
<v Speaker 3>Yeah. Yeah, that's a great example and a great point.

988
00:46:31.519 --> 00:46:33.960
<v Speaker 2>And I agree there too that it's like there's an

989
00:46:34.000 --> 00:46:36.599
<v Speaker 2>excitement excitement in terms of making new technologies and having

990
00:46:36.599 --> 00:46:40.079
<v Speaker 2>them come out. But something that I find tricky, I

991
00:46:40.119 --> 00:46:43.199
<v Speaker 2>don't have an answer for it, and that's keep standing

992
00:46:43.199 --> 00:46:46.559
<v Speaker 2>out is that we see a lot of especially technologists

993
00:46:46.639 --> 00:46:50.639
<v Speaker 2>and surprisingly talk about technological development of especially on generative

994
00:46:50.679 --> 00:46:53.800
<v Speaker 2>AI as inevitabilities, and it's it's an interesting idea of

995
00:46:53.800 --> 00:46:54.320
<v Speaker 2>recognizing it.

996
00:46:54.320 --> 00:46:55.320
<v Speaker 3>I come back to your point.

997
00:46:55.599 --> 00:46:58.039
<v Speaker 2>You know that you say that all design begins as fiction, right,

998
00:46:58.119 --> 00:46:59.719
<v Speaker 2>and then that make believe is a huge piece of

999
00:46:59.760 --> 00:47:01.679
<v Speaker 2>all of this. And it's like this interesting idea of

1000
00:47:01.719 --> 00:47:03.639
<v Speaker 2>like what stories that we choose to tell and then

1001
00:47:03.639 --> 00:47:04.480
<v Speaker 2>who tells them?

1002
00:47:04.519 --> 00:47:07.480
<v Speaker 3>Right? And it's not that say that they are it

1003
00:47:07.519 --> 00:47:09.639
<v Speaker 3>is or is not inevitable. But it's an interesting question

1004
00:47:09.679 --> 00:47:11.800
<v Speaker 3>that I've I've wrestled with that.

1005
00:47:11.880 --> 00:47:14.880
<v Speaker 2>I hear it oftentimes, you know, talking with technologists and

1006
00:47:15.039 --> 00:47:17.159
<v Speaker 2>and but I mean other folks as well, just as

1007
00:47:17.159 --> 00:47:18.679
<v Speaker 2>we think about like oh yeah this is gonna happen, Well,

1008
00:47:18.679 --> 00:47:20.000
<v Speaker 2>someone's going to make it, so I might as well

1009
00:47:20.039 --> 00:47:21.440
<v Speaker 2>just make it. You know that that kind of idea,

1010
00:47:21.920 --> 00:47:24.840
<v Speaker 2>and that's an interesting way to approach a problem. And

1011
00:47:25.000 --> 00:47:27.880
<v Speaker 2>it's like, I wonder how much often is as you're saying, Scott,

1012
00:47:27.880 --> 00:47:30.800
<v Speaker 2>that it's actually a you know, it's a solution in

1013
00:47:30.800 --> 00:47:33.199
<v Speaker 2>search of a problem versus actually like we're solving a

1014
00:47:33.239 --> 00:47:35.679
<v Speaker 2>need that we know needs to be solved, Especially because

1015
00:47:35.719 --> 00:47:40.840
<v Speaker 2>like the idea of relationships and relationality as oftentimes unintended collateral. Right,

1016
00:47:40.840 --> 00:47:43.559
<v Speaker 2>they're like either caused a different problem or it's like

1017
00:47:43.880 --> 00:47:46.960
<v Speaker 2>the technology we thought we're solving a problem was actually

1018
00:47:47.000 --> 00:47:49.239
<v Speaker 2>like not at all dressing the actual problem. It was

1019
00:47:49.280 --> 00:47:51.360
<v Speaker 2>just it was doing something else, which was being shiny

1020
00:47:51.400 --> 00:47:53.800
<v Speaker 2>and flashy and seeming cool, but then didn't actually improve

1021
00:47:53.840 --> 00:47:55.119
<v Speaker 2>our relationship with my siblings.

1022
00:47:54.840 --> 00:47:57.239
<v Speaker 3>You know, or or my mom for that matter, you know.

1023
00:47:57.679 --> 00:48:04.440
<v Speaker 2>And that's an interesting conundrum because you know, outputs are

1024
00:48:04.480 --> 00:48:07.280
<v Speaker 2>getting also flashier and better, Like that's a that was

1025
00:48:07.320 --> 00:48:09.880
<v Speaker 2>a really flashy can that you also showed, Chris. It's

1026
00:48:09.880 --> 00:48:12.480
<v Speaker 2>like even like that, like the design of like physical

1027
00:48:12.480 --> 00:48:15.760
<v Speaker 2>simple things too is like getting really good that evoking

1028
00:48:16.159 --> 00:48:18.800
<v Speaker 2>reactions from us, right, and like hopefully cans don't get

1029
00:48:18.800 --> 00:48:21.320
<v Speaker 2>to outrage reaction level, but just like you know, there's

1030
00:48:21.320 --> 00:48:22.960
<v Speaker 2>this idea that like we're getting pulled in a lot

1031
00:48:22.960 --> 00:48:25.280
<v Speaker 2>of directions a lot of times, right, and how we

1032
00:48:25.320 --> 00:48:27.480
<v Speaker 2>can think about that that way of like where do

1033
00:48:27.519 --> 00:48:29.800
<v Speaker 2>we want to go versus just what's get thrown at

1034
00:48:29.880 --> 00:48:31.440
<v Speaker 2>what's getting thrown at us? And like how can we

1035
00:48:31.440 --> 00:48:31.800
<v Speaker 2>deal with that?

1036
00:48:31.840 --> 00:48:34.199
<v Speaker 5>And there is an easy fix, though, which is that

1037
00:48:34.480 --> 00:48:36.519
<v Speaker 5>our stories could represent more of us.

1038
00:48:37.119 --> 00:48:39.679
<v Speaker 4>And you know, I mean you you said it, you

1039
00:48:39.760 --> 00:48:40.719
<v Speaker 4>said it before.

1040
00:48:40.400 --> 00:48:44.519
<v Speaker 5>At I'm like the pervasiveness and if you look at

1041
00:48:44.599 --> 00:48:46.880
<v Speaker 5>the stories that are told, at least in the United States,

1042
00:48:46.880 --> 00:48:51.719
<v Speaker 5>they're they're white male stories, both creator and who's starring

1043
00:48:51.800 --> 00:48:55.119
<v Speaker 5>in them. And so like that that has limited what

1044
00:48:55.159 --> 00:48:59.880
<v Speaker 5>we both imagine. But also like where scientific research has gone,

1045
00:49:00.159 --> 00:49:02.440
<v Speaker 5>like we're funding for new ideas has gone, right, Like

1046
00:49:02.559 --> 00:49:05.960
<v Speaker 5>that storytelling itself has had widespread consequences and now we

1047
00:49:06.039 --> 00:49:09.480
<v Speaker 5>have at least an awareness of that, and it is

1048
00:49:09.519 --> 00:49:12.960
<v Speaker 5>more talked about in society, but it was such.

1049
00:49:12.760 --> 00:49:14.280
<v Speaker 4>As long a long distance to go.

1050
00:49:14.840 --> 00:49:19.440
<v Speaker 5>So like any one of us can include more diverse stories,

1051
00:49:19.519 --> 00:49:21.719
<v Speaker 5>more stories with people of a range of genders, and

1052
00:49:21.800 --> 00:49:25.239
<v Speaker 5>in in what we're both in envisioning as well as

1053
00:49:25.280 --> 00:49:26.000
<v Speaker 5>telling to others.

1054
00:49:26.480 --> 00:49:28.239
<v Speaker 3>Beautiful point. I think it's exactly right.

1055
00:49:28.320 --> 00:49:31.000
<v Speaker 2>And let's I mean, let's use that as a jumping

1056
00:49:31.000 --> 00:49:33.480
<v Speaker 2>point to kind of think about. You know, the entire

1057
00:49:33.559 --> 00:49:35.159
<v Speaker 2>second half we talked to some of these some of

1058
00:49:35.199 --> 00:49:37.079
<v Speaker 2>these already, but the entire second half of your book

1059
00:49:37.119 --> 00:49:39.280
<v Speaker 2>is dedicated to helping us think about these kind of

1060
00:49:39.320 --> 00:49:41.440
<v Speaker 2>actionable things. We have a lot of intangibles of kind

1061
00:49:41.440 --> 00:49:43.679
<v Speaker 2>of defining these problems spaces. But then I think that's

1062
00:49:43.679 --> 00:49:45.199
<v Speaker 2>a great example there too in terms of like who's

1063
00:49:45.199 --> 00:49:48.039
<v Speaker 2>at your storytelling table and also what narratives are you

1064
00:49:48.079 --> 00:49:51.840
<v Speaker 2>consuming or participating in, you know, and recognizing the storyteller

1065
00:49:51.880 --> 00:49:53.880
<v Speaker 2>as much as the story being told, right and to

1066
00:49:53.920 --> 00:49:56.880
<v Speaker 2>your point there is hugely important, you know. And so

1067
00:49:58.199 --> 00:50:00.719
<v Speaker 2>I love the idea of like being awkward as.

1068
00:50:00.880 --> 00:50:01.519
<v Speaker 3>A solution space.

1069
00:50:01.519 --> 00:50:04.079
<v Speaker 2>It's actionable that we can kind of learn to sit

1070
00:50:04.119 --> 00:50:06.039
<v Speaker 2>with the kind of the discomfort of the one of

1071
00:50:06.039 --> 00:50:08.159
<v Speaker 2>the cognitive distance of like, oh, actually I've only been

1072
00:50:08.199 --> 00:50:10.679
<v Speaker 2>consuming one kind of story that's kind of embarrassing, right, uh,

1073
00:50:10.880 --> 00:50:13.599
<v Speaker 2>and and or like recognizing that. Yeah, but I also

1074
00:50:13.679 --> 00:50:15.599
<v Speaker 2>kind of love that that, you know, hot dogs, I

1075
00:50:15.599 --> 00:50:17.840
<v Speaker 2>don't really want to not eat them, you know, and

1076
00:50:17.920 --> 00:50:19.199
<v Speaker 2>like how do I how do I kind of think

1077
00:50:19.199 --> 00:50:20.079
<v Speaker 2>about that process?

1078
00:50:20.119 --> 00:50:23.000
<v Speaker 3>So yeah, kind of walk walk me through a couple.

1079
00:50:22.800 --> 00:50:25.440
<v Speaker 2>Of these ideas like that that maybe maybe some of

1080
00:50:25.440 --> 00:50:27.119
<v Speaker 2>your favorites what that stood out, like, so we can

1081
00:50:27.159 --> 00:50:28.719
<v Speaker 2>talk about the awkward if you want to go more

1082
00:50:28.719 --> 00:50:30.599
<v Speaker 2>into that. I love that idea, But just like, how

1083
00:50:30.599 --> 00:50:33.480
<v Speaker 2>do we get some of these ideas like what can

1084
00:50:33.519 --> 00:50:35.679
<v Speaker 2>we do, how do we find our kind of pathway forward?

1085
00:50:36.440 --> 00:50:38.239
<v Speaker 2>And so beginning with the idea of stories, I think

1086
00:50:38.280 --> 00:50:40.599
<v Speaker 2>is a really wonderful thing. I'm always a fan of

1087
00:50:40.599 --> 00:50:42.440
<v Speaker 2>being awkward. So what else stands out is as ways

1088
00:50:42.440 --> 00:50:45.360
<v Speaker 2>that we can kind of find pathways forward to kind

1089
00:50:45.360 --> 00:50:47.199
<v Speaker 2>of plug ourselves into the future that we would like

1090
00:50:47.400 --> 00:50:47.840
<v Speaker 2>to see.

1091
00:50:47.960 --> 00:50:49.679
<v Speaker 4>Well, I love awkwardness too.

1092
00:50:49.760 --> 00:50:53.639
<v Speaker 5>I feel like for maybe ten years in my Twitter

1093
00:50:53.679 --> 00:50:58.920
<v Speaker 5>handle I had something like awkwardness enthusiastic that that's my

1094
00:50:59.480 --> 00:51:03.199
<v Speaker 5>That's like the main descriptor of who I am, right,

1095
00:51:03.719 --> 00:51:06.480
<v Speaker 5>and like I think, I think I love it and

1096
00:51:07.000 --> 00:51:11.639
<v Speaker 5>because that it hits you in the gut when you

1097
00:51:11.920 --> 00:51:14.679
<v Speaker 5>are out of place such that you feel awkward or

1098
00:51:14.719 --> 00:51:17.280
<v Speaker 5>you would see it in somebody else sometimes too right,

1099
00:51:17.639 --> 00:51:20.199
<v Speaker 5>And it's really clear often if you're traveling right and

1100
00:51:20.239 --> 00:51:22.280
<v Speaker 5>you're in a different culture, or you see a tourist

1101
00:51:22.360 --> 00:51:24.679
<v Speaker 5>something clearly a tourist is if you know, if you

1102
00:51:24.719 --> 00:51:27.800
<v Speaker 5>show up at San Francisco in the summertime and like

1103
00:51:27.920 --> 00:51:32.119
<v Speaker 5>shorts and a T shirt, you're gonna freeze right because

1104
00:51:32.119 --> 00:51:34.360
<v Speaker 5>there's so much fog, and you wouldn't think that, and

1105
00:51:34.440 --> 00:51:37.199
<v Speaker 5>so like right away, you just like if you're a local,

1106
00:51:37.280 --> 00:51:39.679
<v Speaker 5>you kind of chuckle at that, like the tourists that

1107
00:51:39.760 --> 00:51:42.119
<v Speaker 5>all have to go by the big San Francisco hoodies

1108
00:51:42.199 --> 00:51:44.760
<v Speaker 5>because they did show up with the right outfits, right,

1109
00:51:45.000 --> 00:51:48.519
<v Speaker 5>So it's it's it's little moments like that though, that

1110
00:51:48.559 --> 00:51:52.280
<v Speaker 5>like you notice when you're out of place that we

1111
00:51:53.039 --> 00:51:55.280
<v Speaker 5>try to often get rid of them right away, right,

1112
00:51:55.320 --> 00:51:58.639
<v Speaker 5>We try to blend in, We try to mitigate that

1113
00:51:58.679 --> 00:52:02.280
<v Speaker 5>feeling that you're out of place. But like what we

1114
00:52:02.360 --> 00:52:04.119
<v Speaker 5>like to talk about in this book is like what

1115
00:52:04.199 --> 00:52:06.480
<v Speaker 5>if if you just sit with it for a second

1116
00:52:06.639 --> 00:52:11.880
<v Speaker 5>and that awkwardness becomes the highlight. Scott and I were

1117
00:52:12.000 --> 00:52:15.480
<v Speaker 5>just in New York talking about the book in a

1118
00:52:15.480 --> 00:52:18.800
<v Speaker 5>few different ways, and we went up to the high

1119
00:52:18.840 --> 00:52:21.880
<v Speaker 5>Line and I'd never been up there before and Scott

1120
00:52:21.920 --> 00:52:24.559
<v Speaker 5>has been has been there and used to live in

1121
00:52:24.559 --> 00:52:26.480
<v Speaker 5>New York, and he's like, oh, you got to see

1122
00:52:26.519 --> 00:52:29.719
<v Speaker 5>these areas of the Highline where they have built in

1123
00:52:30.079 --> 00:52:36.000
<v Speaker 5>these windows that are just like overlooking traffic, right, And

1124
00:52:36.239 --> 00:52:39.519
<v Speaker 5>it's like it's one of those things where we were

1125
00:52:39.679 --> 00:52:44.360
<v Speaker 5>sitting there where watching like traffic out a window. So

1126
00:52:44.400 --> 00:52:49.239
<v Speaker 5>there's like literally nothing that should be engaging, but it's

1127
00:52:49.280 --> 00:52:53.800
<v Speaker 5>just like a fascinating that that was the thing, right,

1128
00:52:54.199 --> 00:52:57.599
<v Speaker 5>and it just like throws it's like at this other

1129
00:52:57.719 --> 00:53:02.599
<v Speaker 5>way of viewing viewing like you know, if we were

1130
00:53:02.639 --> 00:53:05.159
<v Speaker 5>just down on street level, like amongst the traffic are

1131
00:53:05.199 --> 00:53:07.320
<v Speaker 5>in it, you might be annoyed. But like put you

1132
00:53:07.400 --> 00:53:09.239
<v Speaker 5>in this position that's like a little bit like an

1133
00:53:09.280 --> 00:53:12.079
<v Speaker 5>awkward angle to view traffic and like an awkward thing

1134
00:53:12.119 --> 00:53:15.159
<v Speaker 5>to do, and like then it becomes fascinating. Then you

1135
00:53:15.199 --> 00:53:18.239
<v Speaker 5>see the dynamics of like where do the cars go,

1136
00:53:18.320 --> 00:53:21.199
<v Speaker 5>do they come in ways? How people interacting and you're

1137
00:53:21.360 --> 00:53:23.599
<v Speaker 5>you're you start to be clued in, like so that

1138
00:53:23.719 --> 00:53:27.760
<v Speaker 5>like paying attention to that, those moments where you're viewing

1139
00:53:27.760 --> 00:53:30.280
<v Speaker 5>something from a different angle like start to heighten all

1140
00:53:30.320 --> 00:53:31.119
<v Speaker 5>of your senses.

1141
00:53:31.559 --> 00:53:32.760
<v Speaker 3>Yeah, that's a great example to it.

1142
00:53:32.800 --> 00:53:34.840
<v Speaker 2>And it's funny because it's something that yeah, you'd be like, oh, yeah,

1143
00:53:34.920 --> 00:53:36.079
<v Speaker 2>we went to New York and watch traffic.

1144
00:53:36.079 --> 00:53:40.360
<v Speaker 3>You're like cool. But you know what you like when

1145
00:53:40.400 --> 00:53:40.840
<v Speaker 3>you when.

1146
00:53:40.719 --> 00:53:42.559
<v Speaker 2>You change the you change the framework, and it's like

1147
00:53:42.840 --> 00:53:46.280
<v Speaker 2>actually really interesting and fascinating process to realize why does

1148
00:53:46.280 --> 00:53:48.360
<v Speaker 2>traffic flow that way? You know, and why are we

1149
00:53:48.360 --> 00:53:50.920
<v Speaker 2>seeing like the cars you know, move in this way?

1150
00:53:50.960 --> 00:53:52.760
<v Speaker 2>And then It makes you think, wait, how does traffic

1151
00:53:52.760 --> 00:53:54.280
<v Speaker 2>work and my home and how does it work in

1152
00:53:54.280 --> 00:53:55.920
<v Speaker 2>this country over here? And like it kind of you

1153
00:53:55.920 --> 00:53:58.559
<v Speaker 2>can cascade into these whole different ways of realizing that

1154
00:53:58.559 --> 00:54:02.159
<v Speaker 2>traffic is actually a super fascinating and weird super organism

1155
00:54:02.159 --> 00:54:06.360
<v Speaker 2>almost you know, of beings moving back and forth.

1156
00:54:06.400 --> 00:54:08.440
<v Speaker 1>You know, Yeah, there's so much about that back section

1157
00:54:08.599 --> 00:54:11.639
<v Speaker 1>that actionable as we call them, is just about looking

1158
00:54:11.639 --> 00:54:13.840
<v Speaker 1>at the world differently so you can expose the things

1159
00:54:13.880 --> 00:54:16.760
<v Speaker 1>that you're missing. We found this great James Baldwin quote

1160
00:54:17.599 --> 00:54:20.159
<v Speaker 1>as we were researching the book, which is the purpose

1161
00:54:20.199 --> 00:54:23.360
<v Speaker 1>of art is to lay bare the questions hidden by

1162
00:54:23.360 --> 00:54:27.440
<v Speaker 1>the answers. And I think you could say that about anthropology,

1163
00:54:27.440 --> 00:54:29.159
<v Speaker 1>you could say that about design, you can say that

1164
00:54:29.199 --> 00:54:32.159
<v Speaker 1>about science, right, And it's looking at things as they

1165
00:54:32.199 --> 00:54:35.159
<v Speaker 1>are to try and figure out, like, well, what are

1166
00:54:35.159 --> 00:54:37.519
<v Speaker 1>we missing? What other things could be here?

1167
00:54:37.840 --> 00:54:38.039
<v Speaker 3>Right?

1168
00:54:38.159 --> 00:54:40.559
<v Speaker 1>And I think that example Chris talked about where you're

1169
00:54:40.559 --> 00:54:44.079
<v Speaker 1>watching the traffic, it's sort of like put you in

1170
00:54:44.119 --> 00:54:47.239
<v Speaker 1>this fascination with the way things are, and you start

1171
00:54:47.239 --> 00:54:49.719
<v Speaker 1>to think about, like why is that this way? You know,

1172
00:54:49.719 --> 00:54:52.079
<v Speaker 1>why are we all driving cars through this city? In fact,

1173
00:54:52.239 --> 00:54:53.880
<v Speaker 1>I would say the last time. I hadn't been to

1174
00:54:53.960 --> 00:54:56.719
<v Speaker 1>New York since before the pandemic, and it was noticeably

1175
00:54:56.800 --> 00:55:01.360
<v Speaker 1>quieter because the number of electric cars and taxis, and

1176
00:55:01.920 --> 00:55:05.280
<v Speaker 1>it just had a totally different feel. And also Broadway,

1177
00:55:05.280 --> 00:55:07.159
<v Speaker 1>where you were staying on Broadway and it had been

1178
00:55:07.320 --> 00:55:09.239
<v Speaker 1>blocked off, and there's you know, there are all these

1179
00:55:09.360 --> 00:55:12.079
<v Speaker 1>areas where you can walk now down Broadway and it's

1180
00:55:12.159 --> 00:55:14.960
<v Speaker 1>just a different thing. And you know, twenty years ago,

1181
00:55:14.960 --> 00:55:17.679
<v Speaker 1>I would never have thought they would block off Broadway.

1182
00:55:18.800 --> 00:55:22.199
<v Speaker 1>It just seems like a ridiculous idea. But it totally

1183
00:55:22.239 --> 00:55:24.199
<v Speaker 1>works and it hasn't affected the traffic very much, and

1184
00:55:24.239 --> 00:55:26.840
<v Speaker 1>it feels great. And so like your ability to see

1185
00:55:26.840 --> 00:55:30.400
<v Speaker 1>things differently than leads to an ability to do things differently,

1186
00:55:30.480 --> 00:55:32.280
<v Speaker 1>and so a lot of the back half is just

1187
00:55:32.320 --> 00:55:34.400
<v Speaker 1>like how do we look at what is and see

1188
00:55:34.400 --> 00:55:36.599
<v Speaker 1>it as what could be or what might be or

1189
00:55:36.639 --> 00:55:38.599
<v Speaker 1>why is it this way? And then that opens up

1190
00:55:38.599 --> 00:55:40.639
<v Speaker 1>that make believe space for a possibility and you can

1191
00:55:40.679 --> 00:55:41.199
<v Speaker 1>move from there.

1192
00:55:41.760 --> 00:55:43.920
<v Speaker 2>I love it super well said, and I think that,

1193
00:55:43.960 --> 00:55:46.039
<v Speaker 2>you know, I definitely came away from you know, I've

1194
00:55:46.039 --> 00:55:47.960
<v Speaker 2>been telling people about this book for a month now

1195
00:55:48.000 --> 00:55:50.760
<v Speaker 2>because it's like it's such an interesting way, and I

1196
00:55:50.760 --> 00:55:53.679
<v Speaker 2>think it's nice to have, I guess, an optimistic approach

1197
00:55:53.679 --> 00:55:55.079
<v Speaker 2>to like how we can actually design the future that

1198
00:55:55.360 --> 00:55:57.960
<v Speaker 2>we want, you know, and as we think about that,

1199
00:55:58.000 --> 00:56:00.559
<v Speaker 2>you know, it's something you said A top two that

1200
00:56:00.800 --> 00:56:02.800
<v Speaker 2>I'm still thinking about here rallying around in the cage

1201
00:56:02.880 --> 00:56:04.320
<v Speaker 2>is that, like there was the we don't want to

1202
00:56:04.360 --> 00:56:06.840
<v Speaker 2>kind of go the dystopic or necessarily utopic pathway, but

1203
00:56:06.840 --> 00:56:09.519
<v Speaker 2>there's like this interesting third space that I recently more

1204
00:56:09.519 --> 00:56:11.679
<v Speaker 2>came across school, like the protopia, right, this idea of

1205
00:56:11.719 --> 00:56:15.000
<v Speaker 2>like how do we move towards a more positive future space?

1206
00:56:15.079 --> 00:56:17.320
<v Speaker 2>And that's kind of one of the things that I've

1207
00:56:17.519 --> 00:56:19.960
<v Speaker 2>I've come away from this from reading and we're talking

1208
00:56:20.000 --> 00:56:22.119
<v Speaker 2>with y'all, and so I'm kind of curious, like how

1209
00:56:22.119 --> 00:56:24.960
<v Speaker 2>do you I guess this one like distillation right in

1210
00:56:24.960 --> 00:56:26.639
<v Speaker 2>this idea of like what what can folks kind of

1211
00:56:26.639 --> 00:56:28.480
<v Speaker 2>walk away from this saying Okay, I now either know

1212
00:56:28.519 --> 00:56:31.039
<v Speaker 2>what to do and or I feel really good about

1213
00:56:31.159 --> 00:56:33.079
<v Speaker 2>understanding what problem spaces are, you know, like what do

1214
00:56:33.079 --> 00:56:34.679
<v Speaker 2>you want folks to kind of come away from this

1215
00:56:35.400 --> 00:56:37.440
<v Speaker 2>and be able to do with the with the book

1216
00:56:37.480 --> 00:56:38.280
<v Speaker 2>and the ideas.

1217
00:56:38.079 --> 00:56:41.880
<v Speaker 5>I would love for everybody both to feel agency to

1218
00:56:43.239 --> 00:56:47.800
<v Speaker 5>notice and name what feels totally bizarre. So like this

1219
00:56:47.960 --> 00:56:51.119
<v Speaker 5>idea of naming your monsters is something else that we

1220
00:56:51.159 --> 00:56:53.719
<v Speaker 5>have in the back half, which is the idea of

1221
00:56:53.760 --> 00:56:57.760
<v Speaker 5>like I see this real phenomenon happening in the world,

1222
00:56:57.840 --> 00:57:00.280
<v Speaker 5>and it makes me feel uneasy because so much of it,

1223
00:57:00.840 --> 00:57:03.360
<v Speaker 5>much of it is unknown, right, Like that's a monster.

1224
00:57:03.440 --> 00:57:05.639
<v Speaker 5>We got to get better at talking about that type

1225
00:57:05.679 --> 00:57:08.760
<v Speaker 5>of thing because it exists in all of us, and

1226
00:57:08.840 --> 00:57:13.280
<v Speaker 5>it helps keep the issues that are happening with our

1227
00:57:13.639 --> 00:57:15.960
<v Speaker 5>technology and our climate, like it.

1228
00:57:15.920 --> 00:57:17.400
<v Speaker 4>Keeps them in the public psyche.

1229
00:57:17.920 --> 00:57:19.880
<v Speaker 5>So I want I would love for people to get

1230
00:57:19.920 --> 00:57:23.920
<v Speaker 5>better at that that type of notice and name, as

1231
00:57:23.960 --> 00:57:26.760
<v Speaker 5>well as just being aware that like everything we build

1232
00:57:26.800 --> 00:57:30.440
<v Speaker 5>will affect everything else and how can we do that

1233
00:57:30.920 --> 00:57:31.400
<v Speaker 5>with that?

1234
00:57:31.800 --> 00:57:33.760
<v Speaker 4>With that humility, Yeah.

1235
00:57:33.519 --> 00:57:36.119
<v Speaker 1>That's that humility I think, like I want people to

1236
00:57:36.119 --> 00:57:40.280
<v Speaker 1>have excitement for their own ignorance. For ignorance is like

1237
00:57:40.320 --> 00:57:43.760
<v Speaker 1>a willful ignorance, but it's like there's something special about

1238
00:57:43.760 --> 00:57:46.480
<v Speaker 1>what you don't know, and I think it makes us

1239
00:57:46.760 --> 00:57:49.199
<v Speaker 1>uncomfortable to admit that we don't know things, or you know,

1240
00:57:49.280 --> 00:57:51.079
<v Speaker 1>it feels like that's going to mean that we're not

1241
00:57:51.119 --> 00:57:53.280
<v Speaker 1>going to be able to navigate the things we need

1242
00:57:53.320 --> 00:57:55.719
<v Speaker 1>to do. But like, I feel like if you can

1243
00:57:55.760 --> 00:57:59.079
<v Speaker 1>have excitement to discover what you don't know, I think

1244
00:57:59.079 --> 00:58:02.920
<v Speaker 1>you could shift how we work together, what we discover,

1245
00:58:03.840 --> 00:58:06.320
<v Speaker 1>how we make our way through this sort of really

1246
00:58:06.360 --> 00:58:09.199
<v Speaker 1>difficult time. And it's kind of an absurd idea that

1247
00:58:09.280 --> 00:58:11.920
<v Speaker 1>we would know everything, and yet we kind of want to,

1248
00:58:11.960 --> 00:58:14.039
<v Speaker 1>you know, we kind of click to that a little bit.

1249
00:58:14.199 --> 00:58:16.079
<v Speaker 3>I do it all the time totally.

1250
00:58:16.119 --> 00:58:18.920
<v Speaker 2>No, I think both I think really great positions and

1251
00:58:19.159 --> 00:58:22.159
<v Speaker 2>important pieces for us to digest and then think thing

1252
00:58:22.199 --> 00:58:25.639
<v Speaker 2>through where it's it's like we can both celebrate what

1253
00:58:25.679 --> 00:58:27.440
<v Speaker 2>we don't know, which is I think a good idea, right,

1254
00:58:27.480 --> 00:58:29.320
<v Speaker 2>but then also the idea of like our crassy to

1255
00:58:29.400 --> 00:58:33.280
<v Speaker 2>learn and understand things together right and to be able

1256
00:58:33.320 --> 00:58:36.400
<v Speaker 2>to recognize how we can work together in these in

1257
00:58:36.440 --> 00:58:39.239
<v Speaker 2>these bigger ways. I think that has been great. So

1258
00:58:39.440 --> 00:58:41.239
<v Speaker 2>I just want to say huge thank you too both

1259
00:58:41.239 --> 00:58:42.440
<v Speaker 2>for joining me on the POTEA. That has been a

1260
00:58:42.440 --> 00:58:45.239
<v Speaker 2>super fun conversation. I get really enthus and excited about

1261
00:58:45.239 --> 00:58:46.480
<v Speaker 2>the books, so thank you for putting out in the world.

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00:58:46.519 --> 00:58:50.119
<v Speaker 2>I'm excited for folks to check it out. And yeah,

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00:58:50.159 --> 00:58:51.960
<v Speaker 2>is there anything else that's on your mind that we

1264
00:58:51.960 --> 00:58:53.320
<v Speaker 2>haven't talked about that you want to say, Oh, actually,

1265
00:58:53.320 --> 00:58:56.559
<v Speaker 2>we should definitely hit this point, leave that space just

1266
00:58:56.599 --> 00:58:57.960
<v Speaker 2>in case that's that's something on.

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00:58:57.880 --> 00:58:59.360
<v Speaker 3>Your mind, and we can we can go from there.

1268
00:59:00.159 --> 00:59:00.559
<v Speaker 3>It's okay.

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<v Speaker 4>If not, no, I mean, I want to say thank

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00:59:04.320 --> 00:59:05.039
<v Speaker 4>you to you, Adam.

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00:59:05.079 --> 00:59:07.559
<v Speaker 5>I feel like we did hit a lot of territory

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00:59:07.840 --> 00:59:10.440
<v Speaker 5>and that was really cool. And I have one more

1273
00:59:10.480 --> 00:59:12.920
<v Speaker 5>thing to share when we're done that. I don't have

1274
00:59:13.000 --> 00:59:14.480
<v Speaker 5>enough research on to say for real, but I think

1275
00:59:14.519 --> 00:59:15.000
<v Speaker 5>you'll find it.

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<v Speaker 3>I'm atrigued.

1277
00:59:18.559 --> 00:59:21.960
<v Speaker 1>Yeah, I thought it was a great combo. Thanks Adam, awesome.

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00:59:21.960 --> 00:59:23.280
<v Speaker 3>Thank you so much. It's been a lot of fun

1279
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<v Speaker 3>and hopefully more in the future.
