WEBVTT

1
00:00:00.080 --> 00:00:02.520
<v Speaker 1>It's a great place to escape to Arrow dot net

2
00:00:02.560 --> 00:00:06.799
<v Speaker 1>a r r oe dot net A lot of podcasts

3
00:00:06.799 --> 00:00:10.279
<v Speaker 1>to choose from. Maybe you're just getting into YA authors,

4
00:00:10.359 --> 00:00:14.720
<v Speaker 1>I know, adult clothes reading Ya authors really, Oh, you

5
00:00:14.839 --> 00:00:19.320
<v Speaker 1>would not believe what the trend is YA authors unplugged

6
00:00:19.399 --> 00:00:23.359
<v Speaker 1>only on Arrow dot net A r r oe dot net.

7
00:00:23.719 --> 00:00:27.879
<v Speaker 1>Enjoy your exploration. Yeah, what's going on? It's Arrow, host

8
00:00:27.879 --> 00:00:32.640
<v Speaker 1>of the weekly podcast Podcrashing and Podcrashing one on one.

9
00:00:33.280 --> 00:00:36.840
<v Speaker 1>These episodes connect listeners to podcasts specialists around the world.

10
00:00:37.240 --> 00:00:40.119
<v Speaker 1>My goal has always been to inform our community with

11
00:00:40.240 --> 00:00:44.159
<v Speaker 1>subjects that deal with everything and beyond. The purpose of

12
00:00:44.200 --> 00:00:47.240
<v Speaker 1>Podcrashing one on one is to help you build your

13
00:00:47.280 --> 00:00:50.960
<v Speaker 1>own platform, promote it, and maybe even earn some money.

14
00:00:51.399 --> 00:00:56.359
<v Speaker 1>This is pod Crashing one on one episode number four

15
00:00:56.439 --> 00:01:01.119
<v Speaker 1>eighty five. We're endlessly reminded of the one million new

16
00:01:01.200 --> 00:01:05.159
<v Speaker 1>podcasts that reach streaming every single week. Wow. One million

17
00:01:05.200 --> 00:01:09.680
<v Speaker 1>new ones? Huh wow? How true is that? More importantly,

18
00:01:09.879 --> 00:01:13.239
<v Speaker 1>how many of those million new podcasts a week are

19
00:01:13.280 --> 00:01:18.760
<v Speaker 1>actually maintained and updated with fresh material? Podcast index hits

20
00:01:18.840 --> 00:01:22.239
<v Speaker 1>two different birds with the same stone. Of the four

21
00:01:22.280 --> 00:01:26.200
<v Speaker 1>million podcasts available for listeners around the world, get this,

22
00:01:26.640 --> 00:01:30.640
<v Speaker 1>only four hundred thousand are physically active. Yeah, only four

23
00:01:30.719 --> 00:01:34.680
<v Speaker 1>hundred thousand. A great question for podcast index would be

24
00:01:34.719 --> 00:01:39.959
<v Speaker 1>who's tracking the RSS feeds across every podcast platform. The

25
00:01:40.000 --> 00:01:43.040
<v Speaker 1>first bird is going to be the four million podcasts. Bird.

26
00:01:43.120 --> 00:01:46.000
<v Speaker 1>Number two is the four hundred thousand whom listeners are

27
00:01:46.000 --> 00:01:50.680
<v Speaker 1>truly taking in. Basically meaning you aren't competing against four

28
00:01:50.719 --> 00:01:54.560
<v Speaker 1>million other people. It's only four hundred thousand. That's the

29
00:01:54.599 --> 00:01:57.280
<v Speaker 1>authentic number of episodes released just in the past thirty

30
00:01:57.280 --> 00:02:02.719
<v Speaker 1>to ninety days. Why are some podcasts remaining inactive? Well,

31
00:02:02.719 --> 00:02:06.760
<v Speaker 1>the excitement is gone. Most were projects or experienced connected

32
00:02:06.760 --> 00:02:09.479
<v Speaker 1>to trade schools. Well, we know how that works. The

33
00:02:09.680 --> 00:02:12.439
<v Speaker 1>enormous amount of work has turned a lot of good

34
00:02:12.479 --> 00:02:18.680
<v Speaker 1>people off, and that big COVID spike effect is nearly gone. Yeah.

35
00:02:18.719 --> 00:02:22.319
<v Speaker 1>Between twenty twenty and twenty twenty one, podcasts exploded onto

36
00:02:22.360 --> 00:02:25.439
<v Speaker 1>the world because creativity was something that people had enough

37
00:02:25.479 --> 00:02:28.639
<v Speaker 1>time to do. And today they're not really connected to

38
00:02:28.719 --> 00:02:33.039
<v Speaker 1>the idea of sharing their podcasts. Hey, coming up next,

39
00:02:33.159 --> 00:02:36.719
<v Speaker 1>let's really break this down. Four million podcasts versus only

40
00:02:36.759 --> 00:02:39.840
<v Speaker 1>four hundred thousand that are active. I'm still having a

41
00:02:39.840 --> 00:02:45.560
<v Speaker 1>hard time digesting this. Hey, welcome back to podcrashing one

42
00:02:45.719 --> 00:02:48.599
<v Speaker 1>on one. What does it actually mean that instead of

43
00:02:48.719 --> 00:02:52.680
<v Speaker 1>four million podcasts being available for listeners only, really four

44
00:02:52.759 --> 00:02:59.599
<v Speaker 1>hundred thousand are active. Pod fade is very real pod fade.

45
00:03:00.000 --> 00:03:03.840
<v Speaker 1>There's proof that four million people have exited, which is

46
00:03:04.000 --> 00:03:08.080
<v Speaker 1>much different than who's still alive. The average podcast host

47
00:03:08.319 --> 00:03:11.840
<v Speaker 1>isn't pulling off my expectations as a podcaster. I mean,

48
00:03:11.840 --> 00:03:15.599
<v Speaker 1>the radio man in me since twenty twelve has programmed

49
00:03:16.120 --> 00:03:20.520
<v Speaker 1>five new ten to twenty minute episodes per day, five

50
00:03:20.599 --> 00:03:23.879
<v Speaker 1>days a week. That's me Monday through Friday. The more

51
00:03:24.120 --> 00:03:27.960
<v Speaker 1>normal podcast performance checks in maybe once a week or

52
00:03:28.000 --> 00:03:32.120
<v Speaker 1>even once a month. They have very very tiny audiences,

53
00:03:32.280 --> 00:03:36.280
<v Speaker 1>which means they're download numbers eh slim to nothing. Those

54
00:03:36.319 --> 00:03:40.560
<v Speaker 1>who update regularly actually fit into a smaller gray area.

55
00:03:41.280 --> 00:03:44.639
<v Speaker 1>They're seen as being more serious than most when it

56
00:03:44.639 --> 00:03:49.159
<v Speaker 1>comes to podcasting. Podcast Index pays very close attention to

57
00:03:49.319 --> 00:03:54.639
<v Speaker 1>what's moving, what's growing, and what's influencing. It's well documented

58
00:03:54.680 --> 00:03:59.479
<v Speaker 1>that podcasts aren't expected to run forever, which might be

59
00:03:59.599 --> 00:04:03.080
<v Speaker 1>the reason why so many podcasters create unlimited series. I mean,

60
00:04:03.120 --> 00:04:07.479
<v Speaker 1>burnout is very real. People's real jobs have shifted and

61
00:04:07.520 --> 00:04:10.879
<v Speaker 1>a healthy podcaster my God, they're being hit from every side,

62
00:04:10.960 --> 00:04:14.120
<v Speaker 1>especially if they're not making money. It's like, uh, I

63
00:04:14.159 --> 00:04:20.439
<v Speaker 1>don't know, yeah, maybe this weekend. And wow, those unpaid hours,

64
00:04:20.480 --> 00:04:23.279
<v Speaker 1>even if you are getting the downloads, they're not matching

65
00:04:23.319 --> 00:04:27.480
<v Speaker 1>the hours that you're poorking in there. The competition isn't

66
00:04:27.839 --> 00:04:29.959
<v Speaker 1>the high thing that we should be really looking at

67
00:04:29.959 --> 00:04:32.399
<v Speaker 1>because it's only four hundred thousand other people doing it.

68
00:04:33.120 --> 00:04:36.800
<v Speaker 1>Don't say that podcasting is near its death. The hell,

69
00:04:37.360 --> 00:04:42.800
<v Speaker 1>we're just getting started. I'm Errol and that's podcrashing one

70
00:04:42.879 --> 00:04:43.399
<v Speaker 1>on one
