1 00:00:02,720 --> 00:00:07,000 Speaker 1: Pet Life Radio Let's Talk Pets. 2 00:00:22,879 --> 00:00:25,160 Speaker 2: Welcome to Covered in pet Hair, a boozy show for 3 00:00:25,199 --> 00:00:28,480 pet lovers on pet Life Radio. I'm your host Isabelle 4 00:00:28,480 --> 00:00:31,079 alber Zorana, and today I have the pleasure of having 5 00:00:31,079 --> 00:00:34,119 a drink in a chat with a social media guru 6 00:00:34,200 --> 00:00:37,719 who has a heart for animal rescue. I will tell 7 00:00:37,759 --> 00:00:40,000 you all about her and introduce you as soon as 8 00:00:40,000 --> 00:00:42,560 we come back from these messages from our sponsors. 9 00:00:45,719 --> 00:00:49,399 Speaker 3: Take a bite out of your competition, advertise your business 10 00:00:49,439 --> 00:00:52,719 with an ad in pet Life Radio podcasts and radio shows. 11 00:00:53,000 --> 00:00:55,679 There is no other pet related media that is as 12 00:00:55,799 --> 00:00:58,840 large and reaches more pet parents and pet lovers than 13 00:00:58,880 --> 00:01:02,799 pet Life Radio with over seven million monthly listeners. Pet 14 00:01:02,840 --> 00:01:06,920 Life Radio podcasts are available on all major podcast platforms, 15 00:01:07,120 --> 00:01:10,120 and our live radio stream goes out to over two 16 00:01:10,280 --> 00:01:14,959 hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In, 17 00:01:15,159 --> 00:01:18,359 and other streaming apps. For more information on how you 18 00:01:18,400 --> 00:01:21,959 can advertise on the number one pet podcast and radio network, 19 00:01:22,079 --> 00:01:27,879 visit Petlife Radio dot com slash advertised today. 20 00:01:27,959 --> 00:01:40,519 Speaker 4: Let's Talk Pets on Petlifradio dot com. 21 00:01:40,959 --> 00:01:43,000 Speaker 2: Welcome back to Covered in pet Haair on your host 22 00:01:43,120 --> 00:01:45,959 isabel Alvarezarata and today I have the pleasure of pending 23 00:01:45,959 --> 00:01:49,359 a drink in a chat with a pet parent. An entrepreneur. 24 00:01:50,200 --> 00:01:55,000 She is a vet front office Adamin. She's a coffee lover, 25 00:01:55,120 --> 00:01:59,079 a tea drinker, a geek. She says, she's a world 26 00:01:59,200 --> 00:02:02,319 traveler that you to travel as a certified judge for 27 00:02:02,519 --> 00:02:07,239 Magic the Gathering. She's from Albany, Georgia. She is wife 28 00:02:07,280 --> 00:02:11,039 to a former rapper known as King David Cool by 29 00:02:11,120 --> 00:02:14,560 the way, does not use social media, which you'll find 30 00:02:14,599 --> 00:02:18,199 ironic as we go through this show. She is mom 31 00:02:18,560 --> 00:02:23,319 to a bunny rabbit named Rince Houdini bunny Rabbit Rockwood. 32 00:02:23,919 --> 00:02:28,680 She is Scarlet Rockwood and she is the force behind 33 00:02:29,560 --> 00:02:35,159 at Rescue Rabbit Life and her own marketing firm that 34 00:02:35,360 --> 00:02:40,240 she works with pet professionals in. I am so excited 35 00:02:40,240 --> 00:02:42,560 to welcome you, Scarlet, Welcome to the show. 36 00:02:42,840 --> 00:02:44,840 Speaker 5: Hey is so great to be here. Thank you for 37 00:02:44,840 --> 00:02:45,280 having me. 38 00:02:45,719 --> 00:02:48,199 Speaker 2: It is my pleasure. I love that you and I 39 00:02:48,280 --> 00:02:50,879 met at the NAPS conference. We both hit it off. 40 00:02:50,879 --> 00:02:54,120 We were both cheering each other on during our presentations. 41 00:02:54,719 --> 00:02:57,879 I think that you have such a gift for social media, 42 00:02:57,879 --> 00:03:00,680 which is why you know you're here today, teach us, 43 00:03:01,039 --> 00:03:03,159 help us. But before we get into all that, I 44 00:03:03,199 --> 00:03:06,000 want to introduce our drinking games. So anybody participating in 45 00:03:06,039 --> 00:03:09,599 our drinking game today, anytime you hear this word, the 46 00:03:09,719 --> 00:03:14,400 secret word is fun. Take a drink of whatever you're enjoying, 47 00:03:14,599 --> 00:03:17,639 could be not alcoholic, alcoholic, whatever it is. But if 48 00:03:17,680 --> 00:03:21,120 you are drinking, please never drink and drive, and always 49 00:03:21,199 --> 00:03:23,840 drink responsibly. Wherever it is you're joining us from, make 50 00:03:23,840 --> 00:03:26,840 sure you're of age. I'm not trying to influence miners 51 00:03:26,840 --> 00:03:28,719 to be drinking, all right, don't put that on me. 52 00:03:29,000 --> 00:03:31,520 So what are you joining us with today, Scarlett? 53 00:03:31,800 --> 00:03:34,800 Speaker 6: I have a coffee that my husband would say it's 54 00:03:34,919 --> 00:03:38,199 laughable to call coffee because it's out of sixteen ounces, 55 00:03:38,240 --> 00:03:40,000 about four of it is French vanilla creamer. 56 00:03:40,240 --> 00:03:42,680 Speaker 2: I was actually I love when I have coffee drinkers 57 00:03:42,680 --> 00:03:44,560 on the show because I like to ask you what 58 00:03:44,680 --> 00:03:47,439 it is you put in your coffee. So what's your recipe? 59 00:03:47,639 --> 00:03:48,280 Speaker 5: I mean, that's it. 60 00:03:48,439 --> 00:03:52,599 Speaker 6: I use a specifically a French vanilla flavored coffee, and 61 00:03:52,639 --> 00:03:55,759 then just whatever your favorite brand of creamer is, just 62 00:03:55,800 --> 00:03:58,319 French vanilla creamer, but an obscene amount. 63 00:03:58,159 --> 00:04:00,400 Speaker 2: Obscene them out of French vanilla creamer and it's just 64 00:04:00,400 --> 00:04:03,439 like drip coffee American coffee as I would call it. 65 00:04:03,719 --> 00:04:08,360 Speaker 6: Yeah, yeah, it's probably Colombian or something like that. But 66 00:04:08,560 --> 00:04:11,120 I just I have a couple of brands I really like. 67 00:04:11,800 --> 00:04:16,160 I think it's called Magnolia Vanilla or something like that. 68 00:04:16,360 --> 00:04:19,399 From goodness, now I'm blanking on the brand, but there's 69 00:04:19,519 --> 00:04:23,600 It's Grounds and Hounds, Matta Gascar Vanilla is the flavor 70 00:04:23,639 --> 00:04:24,360 I like from them. 71 00:04:24,399 --> 00:04:25,399 Speaker 5: But you know, in a. 72 00:04:25,399 --> 00:04:27,879 Speaker 6: Pinch, if you don't want to wait on shipping, or 73 00:04:28,000 --> 00:04:31,279 if you're on a budget like Walmart's Great Value forn 74 00:04:31,360 --> 00:04:32,639 Rilla coffee is also good. 75 00:04:33,279 --> 00:04:34,439 Speaker 2: Ooh, that's good to know. 76 00:04:34,680 --> 00:04:35,040 Speaker 6: I do. 77 00:04:35,240 --> 00:04:37,439 Speaker 2: I do love coffee, and I have not had my 78 00:04:37,480 --> 00:04:40,519 coffee yet today. I've been struggling with a sore throat, 79 00:04:40,560 --> 00:04:42,680 so I have tea, And honestly, as much as I 80 00:04:42,720 --> 00:04:45,079 like tea, it doesn't hit the same as coffee. It 81 00:04:45,199 --> 00:04:48,519 just doesn't for me at least. Tea is the reading, 82 00:04:48,680 --> 00:04:51,759 not the energy drim exactly. Tea is the wine down 83 00:04:51,800 --> 00:04:54,240 at the end of the day for me. Today I'm 84 00:04:54,279 --> 00:04:57,000 actually gonna be teaching a yoga class this evening, so 85 00:04:57,120 --> 00:04:59,439 I had to keep it non alcoholic, and so I 86 00:04:59,439 --> 00:05:02,279 went with some kind of local. This is a Mexican 87 00:05:02,920 --> 00:05:07,319 hand juice called Humex and it's strawberry nectar and it's delicious. 88 00:05:07,319 --> 00:05:09,639 So cheers. Thank you so much for being on the show. 89 00:05:09,959 --> 00:05:10,360 Speaker 5: Thank you. 90 00:05:11,000 --> 00:05:13,120 Speaker 2: No, I'm so excited for us to get back together 91 00:05:13,439 --> 00:05:16,600 and chat about something that we both use in our 92 00:05:16,680 --> 00:05:19,560 day to day life. You and I both help pet 93 00:05:19,600 --> 00:05:24,040 businesses put themselves out there on social media online, and 94 00:05:24,120 --> 00:05:27,160 I want to get to know you and how you 95 00:05:27,439 --> 00:05:31,000 view social media and the Internet. But first I want 96 00:05:31,079 --> 00:05:33,199 us to play a game so that we can all 97 00:05:33,240 --> 00:05:36,720 talk about social media with specifics. So this is called 98 00:05:36,839 --> 00:05:40,639 social stats, and it's a true and false game where 99 00:05:40,639 --> 00:05:42,839 I'm going to give you some stats I found on 100 00:05:42,920 --> 00:05:47,160 social sprout dot com about social media usage both in 101 00:05:47,160 --> 00:05:49,920 the US and abroad. Are you ready to play? Yeah? 102 00:05:50,000 --> 00:05:53,279 Sounds great. Okay, So you may not know the exact 103 00:05:53,680 --> 00:05:57,879 details of this. This is very specific statistics as far 104 00:05:57,920 --> 00:06:01,759 as usage, but they are twenty twenty four related, so 105 00:06:01,879 --> 00:06:04,360 even if we don't know the answers, at least we'll learn. 106 00:06:04,439 --> 00:06:07,839 I think it's pretty impressive what social media has accomplished 107 00:06:07,839 --> 00:06:10,560 in a very short time. Really if you think about it. 108 00:06:14,000 --> 00:06:16,600 So our first question is there are estimated to be 109 00:06:16,839 --> 00:06:22,600 five point one seven billion total social media users worldwide. 110 00:06:22,639 --> 00:06:23,360 True or false. 111 00:06:23,720 --> 00:06:25,480 Speaker 5: I'm gonna say true. That sounds about right. 112 00:06:25,879 --> 00:06:30,480 Speaker 2: That is true. The average person uses four point seven 113 00:06:30,600 --> 00:06:33,399 different social networks per month. True or false. 114 00:06:33,680 --> 00:06:35,800 Speaker 5: I'm gonna say true, but it actually sounds low. 115 00:06:36,319 --> 00:06:40,839 Speaker 2: As mar girl, it is actually six point seven, and 116 00:06:41,000 --> 00:06:43,120 I was like six point seven. So I was trying 117 00:06:43,160 --> 00:06:48,319 to think what qualified, and from my understanding from six 118 00:06:48,360 --> 00:06:56,319 point seven could be Facebook, YouTube, Instagram, WhatsApp, TikTok, snapchat, Telegram, Pinterest, Reddit, Skype. 119 00:06:56,800 --> 00:06:59,360 Those are just a few of the oneet could be 120 00:06:59,399 --> 00:07:01,920 in that sixth point seven. So you're right, four point 121 00:07:02,000 --> 00:07:03,000 seven is just too low. 122 00:07:03,040 --> 00:07:05,680 Speaker 6: And yet they're a little liberal with what I consider 123 00:07:05,800 --> 00:07:08,000 social media network because like Reddit is more like a 124 00:07:08,040 --> 00:07:12,360 traditional forum, and WhatsApp and Skype are really more chat 125 00:07:12,399 --> 00:07:15,639 networks than social media, so the excuse it a little high. 126 00:07:15,759 --> 00:07:18,560 Speaker 2: And that's the thing. I never thought of WhatsApp as 127 00:07:18,560 --> 00:07:22,319 a social media network either. Telegram, I'm surprised has five 128 00:07:22,399 --> 00:07:26,240 hundred million users, and I'm surprised Skype is still being used, 129 00:07:26,399 --> 00:07:29,439 considering we have FaceTime and things like that now, But 130 00:07:29,519 --> 00:07:33,800 obviously that's a global usage, so okay. Next one, the 131 00:07:33,920 --> 00:07:37,040 amount of time Internet users spend on social media is 132 00:07:37,079 --> 00:07:39,560 about one hundred and forty three minutes per day. 133 00:07:39,879 --> 00:07:41,800 Speaker 6: All right, let me use simple math in my brain, 134 00:07:41,839 --> 00:07:46,639 which is impossible a little over two hours at least. 135 00:07:46,879 --> 00:07:50,399 Speaker 2: Yeah, that is true, all right. Next one, TikTok is 136 00:07:50,439 --> 00:07:53,720 the fastest growing platform, with as staggering one hundred percent 137 00:07:53,920 --> 00:07:57,399 user growth rate between twenty twenty and twenty twenty two, 138 00:07:58,120 --> 00:08:01,879 and between quarter ever read twenty twenty two and quarter 139 00:08:02,040 --> 00:08:07,600 three twenty twenty three, TikTok's monthly active users through thirteen percent. 140 00:08:07,680 --> 00:08:09,079 To those sound about right to you. 141 00:08:09,560 --> 00:08:11,560 Speaker 6: I mean, the very first statement of the being the 142 00:08:11,639 --> 00:08:15,279 fastest growing is definitely true. And it's also the easiest 143 00:08:15,279 --> 00:08:18,000 to get the most reach on because they're completely indiscriminate 144 00:08:18,000 --> 00:08:19,360 with who they show your content to. 145 00:08:20,000 --> 00:08:23,079 Speaker 2: Alright, so yeah, it is true. It's grown so fast. 146 00:08:23,439 --> 00:08:27,079 One hundred percent growth between twenty twenty and twenty twenty two. 147 00:08:27,199 --> 00:08:30,759 One hundred percent growth. That's crazy, all right. Next one, 148 00:08:30,879 --> 00:08:35,440 the number of social media users worldwide decline from January 149 00:08:35,480 --> 00:08:37,960 twenty twenty three to January twenty twenty four. 150 00:08:39,679 --> 00:08:43,039 Speaker 6: See that one's tricky because if so would probably the 151 00:08:43,080 --> 00:08:45,879 first time in a very long time that it did decline. 152 00:08:46,200 --> 00:08:48,279 Speaker 5: But it's also where things are opening back up. 153 00:08:48,320 --> 00:08:51,519 Speaker 6: There was such a big boom after COVID of internet 154 00:08:51,600 --> 00:08:54,519 use in general. I'm gonna say that that's possible. 155 00:08:54,639 --> 00:08:57,799 Speaker 2: You're right, You're right on track. It's it's never not grown. 156 00:08:57,919 --> 00:09:00,639 So that is another year where it grew. But you're right, 157 00:09:00,720 --> 00:09:03,320 things were opening up, but still people went from the 158 00:09:03,360 --> 00:09:07,159 couch to the bar. But they're still using their social media. Wow, 159 00:09:07,720 --> 00:09:11,120 all right. Next one, Facebook is the most used platform 160 00:09:11,159 --> 00:09:12,600 by marketers worldwide. 161 00:09:13,559 --> 00:09:14,399 Speaker 5: I don't believe that. 162 00:09:14,679 --> 00:09:16,879 Speaker 2: According to this it is. Which one do you think 163 00:09:16,960 --> 00:09:17,799 is it's runner up? 164 00:09:18,039 --> 00:09:21,200 Speaker 6: I mean, I would say either Instagram or TikTok is 165 00:09:21,200 --> 00:09:23,879 what I would expect. But I think the reason for 166 00:09:23,960 --> 00:09:26,720 that that is that people believe you need to be 167 00:09:26,840 --> 00:09:29,279 on Facebook, even if it's not your primary platform, the 168 00:09:29,279 --> 00:09:31,159 same way you needed a website and you need a 169 00:09:31,159 --> 00:09:31,759 phone number. 170 00:09:31,840 --> 00:09:33,759 Speaker 5: Like, if you're not on Facebook, you're not open. 171 00:09:33,960 --> 00:09:37,080 Speaker 2: Got it? Okay, So it says marketers, I'm assuming that 172 00:09:37,159 --> 00:09:41,840 it's like marketing teams, not necessarily individuals. But the next 173 00:09:41,840 --> 00:09:46,799 one is Instagram. It's so eighty nine percent of marketers 174 00:09:46,919 --> 00:09:51,519 use Facebook and eighty percent of marketers use Instagram. The 175 00:09:51,559 --> 00:09:55,039 next one, twenty seven point four percent of US Instagram 176 00:09:55,120 --> 00:09:58,039 users are between twenty five and thirty four years old, 177 00:09:58,080 --> 00:10:00,840 so a little over twenty five percent, and of Instagram 178 00:10:00,919 --> 00:10:04,000 users are between twenty five and thirty five years old 179 00:10:04,519 --> 00:10:05,120 in the US. 180 00:10:05,519 --> 00:10:07,559 Speaker 6: That's a tough one because on one hand, I want 181 00:10:07,600 --> 00:10:09,399 to say that it feels like you should be higher. 182 00:10:09,759 --> 00:10:10,440 Speaker 5: On the other. 183 00:10:10,320 --> 00:10:14,840 Speaker 6: Hand, like the the top number for the age range 184 00:10:14,840 --> 00:10:18,320 with people who are using it is getting much bigger. 185 00:10:19,120 --> 00:10:21,799 People who are older are continuing to use Instagram, starting 186 00:10:21,799 --> 00:10:24,519 to get into it. So yeah, let's let's go for yes, 187 00:10:24,879 --> 00:10:25,519 it is true. 188 00:10:25,639 --> 00:10:29,799 Speaker 2: That is absolutely true. There are more than one billion 189 00:10:29,879 --> 00:10:33,120 members across two hundred countries on LinkedIn. 190 00:10:33,559 --> 00:10:36,559 Speaker 6: Definitely, Billy, Oh yeah, definitely. 191 00:10:36,200 --> 00:10:41,200 Speaker 2: Yes, you're rights. Next one, fifty percent of weekly users 192 00:10:41,200 --> 00:10:43,919 have found a new brand or product on the platform. 193 00:10:44,080 --> 00:10:44,679 True or false? 194 00:10:45,080 --> 00:10:48,120 Speaker 6: Did you say fifty percent? M I feel like that 195 00:10:48,200 --> 00:10:49,080 number should be higher. 196 00:10:49,600 --> 00:10:53,480 Speaker 2: You're so smart. It is eighty percent. Eighty percent of 197 00:10:53,600 --> 00:10:57,200 pinterest users find a new brand and that's the regular 198 00:10:57,320 --> 00:11:00,639 printerest users that use it weekly. All right. Last one, 199 00:11:00,759 --> 00:11:04,559 fifty three percent of X users formerly known as Twitter 200 00:11:05,240 --> 00:11:08,279 use the platform to get the latest news true or false. 201 00:11:08,759 --> 00:11:12,080 Speaker 6: That's tough because that is like X and TikTok are 202 00:11:12,080 --> 00:11:15,080 probably the two platforms that I work with the least. 203 00:11:15,399 --> 00:11:18,080 I mean, it's definitely if the people who are the 204 00:11:18,159 --> 00:11:22,399 standard users, the standard like target audience of X are 205 00:11:23,200 --> 00:11:26,440 definitely therefore like they want to get whatever's going on. 206 00:11:26,519 --> 00:11:28,759 They want to get like the live tweets while there's 207 00:11:29,200 --> 00:11:32,039 a sporting event going on. So yeah, I mean it's 208 00:11:32,080 --> 00:11:33,600 definitely a lot. I don't know if it's fifty three, 209 00:11:33,679 --> 00:11:34,720 if it's higher. 210 00:11:34,440 --> 00:11:37,519 Speaker 2: But yes, it's true. And I actually expected it to 211 00:11:37,600 --> 00:11:41,240 be higher than fifty three because I agree the people 212 00:11:41,240 --> 00:11:43,799 who are on X and I like you don't use X. 213 00:11:44,000 --> 00:11:46,480 They're there because they're like the ones who want it 214 00:11:46,519 --> 00:11:48,720 to be in the know. They want to know whether 215 00:11:48,759 --> 00:11:53,759 it's political or you know, reality TV related. They want 216 00:11:53,799 --> 00:11:57,960 to get the latest news, and they get it from X. Okay, 217 00:11:58,159 --> 00:12:01,279 so you're obviously you know you're stuff. You obviously are 218 00:12:01,320 --> 00:12:04,720 an expert at social media. How did you end up 219 00:12:04,759 --> 00:12:09,399 specifically working in the pet Niche So I actually came 220 00:12:09,519 --> 00:12:12,799 about it. I feel like the opposite direction of how 221 00:12:12,840 --> 00:12:14,720 a lot of people that I know who do B 222 00:12:14,799 --> 00:12:17,480 to B for pet businesses came through a lot of 223 00:12:18,120 --> 00:12:21,159 a lot of us started out as pet sitters or 224 00:12:21,240 --> 00:12:26,000 dog walkers and then became the web designer, the bookkeeper, 225 00:12:26,159 --> 00:12:29,440 whatever it was that they felt was missing from the 226 00:12:29,480 --> 00:12:31,000 services that were available to them. 227 00:12:31,399 --> 00:12:33,799 Speaker 6: I came back to the other way around. My mom's 228 00:12:33,799 --> 00:12:36,399 been a web designer since nineteen ninety nine, so my 229 00:12:36,559 --> 00:12:39,919 first job was being her assistant when I was like 230 00:12:39,960 --> 00:12:43,519 twelve or thirteen. So I came into the marketing world 231 00:12:43,799 --> 00:12:47,360 before the pet world, really, even though I had, you know, 232 00:12:48,000 --> 00:12:50,000 have always had pets since I was like five, and 233 00:12:50,039 --> 00:12:55,799 definitely always been a pet parent. But I started I 234 00:12:55,840 --> 00:12:58,840 worked with her web design agency, and I started my 235 00:12:58,879 --> 00:13:02,679 own my social media AZ in twenty fifteen, but it 236 00:13:02,720 --> 00:13:05,639 was basically open to whoever I could get, right, So 237 00:13:06,120 --> 00:13:07,960 I think a lot of us start out that way. 238 00:13:08,679 --> 00:13:14,559 So I've worked with coffee shops and retailers and landscapers 239 00:13:14,600 --> 00:13:16,559 and doctors and grocery stores. 240 00:13:16,519 --> 00:13:17,399 Speaker 5: All over the map. 241 00:13:17,799 --> 00:13:21,679 Speaker 6: And in twenty twenty, I just so happened to get 242 00:13:21,720 --> 00:13:25,399 a client who was a pet supplement, and I think 243 00:13:25,440 --> 00:13:27,639 it was kind of clicked in a way that it 244 00:13:27,720 --> 00:13:31,360 happened before, Like, Oh, I'm finally in the target audience 245 00:13:31,679 --> 00:13:34,679 that I'm trying to talk to, and I care about 246 00:13:34,679 --> 00:13:36,559 the product. I believe it in a way that I 247 00:13:36,600 --> 00:13:40,039 never did before. I'm getting better results, I'm enjoying the 248 00:13:40,080 --> 00:13:43,919 work better because I'm finally like with my people. And 249 00:13:44,200 --> 00:13:47,159 so after working with them, I decided in July of 250 00:13:47,159 --> 00:13:51,320 twenty twenty to niche down and work with businesses, specifically 251 00:13:51,320 --> 00:13:52,679 in the pet industry. 252 00:13:52,639 --> 00:13:54,600 Speaker 2: And that's when First Social was born. 253 00:13:55,080 --> 00:13:59,879 Speaker 6: Yes, previously it was scar Social because Scars for Scarlett 254 00:14:00,080 --> 00:14:01,879 even for social awesome. 255 00:14:02,039 --> 00:14:05,799 Speaker 2: Okay, so what do you think pet parents, Since you're 256 00:14:05,919 --> 00:14:08,600 the expert in trying to reach pet parents, what do 257 00:14:08,639 --> 00:14:11,960 you think pet parents tend to gravitate toward on social 258 00:14:12,000 --> 00:14:15,159 media when it comes to pets and like kind of 259 00:14:15,240 --> 00:14:17,480 living their love of pets online. 260 00:14:17,799 --> 00:14:20,480 Speaker 6: So the answer to that is that it depends on 261 00:14:20,519 --> 00:14:24,440 which pet parent, because everybody's going to gravitate towards something different, 262 00:14:24,559 --> 00:14:26,840 and everyone every business is going to have a different 263 00:14:26,879 --> 00:14:30,399 target audience that have different cares and different priorities. So 264 00:14:30,480 --> 00:14:36,480 one pet parent may gravitate towards the organic, sustainable dog treats, 265 00:14:36,519 --> 00:14:40,360 whereas one pet parent may gravitate towards the gluten free, 266 00:14:40,399 --> 00:14:44,200 allergen free dog treats, or you know, they all have 267 00:14:44,279 --> 00:14:48,480 different needs and different priorities. So knowing who your ideal 268 00:14:48,639 --> 00:14:53,039 pet parent is is the first step. And for most 269 00:14:53,080 --> 00:14:56,000 of my clients, knowing that you're talking to pet parents 270 00:14:56,120 --> 00:14:59,759 and not pet owners is very important as well, because 271 00:15:00,440 --> 00:15:03,320 the pet owner to me is the guy whose dog 272 00:15:03,399 --> 00:15:07,519 lives outside and is like in a fence stin yard 273 00:15:07,759 --> 00:15:13,879 and he buys gravy train and like, yeah, his dog 274 00:15:14,000 --> 00:15:16,320 is not mistreated, but it is not a part of 275 00:15:16,360 --> 00:15:19,960 the family. So for versus a pet parent who like, 276 00:15:20,120 --> 00:15:22,639 my dog is my baby and I'm gonna get them 277 00:15:22,799 --> 00:15:25,120 a pup cup every time I go to Starbucks, and 278 00:15:25,720 --> 00:15:28,960 you know, whatever the specific priorities for that pet parent are. 279 00:15:29,480 --> 00:15:33,120 But because in the pet industry it is almost never 280 00:15:33,159 --> 00:15:35,879 the right idea to compete on price, you need to 281 00:15:36,519 --> 00:15:38,799 reach people who care about more than price when it 282 00:15:38,799 --> 00:15:40,159 comes to your products and services. 283 00:15:40,519 --> 00:15:43,960 Speaker 2: Of course, absolutely, you know, when it comes to our pets, 284 00:15:44,000 --> 00:15:45,759 just like when it comes to our kids, we will 285 00:15:45,799 --> 00:15:48,519 splurge on the good stuff knowing that there's going to 286 00:15:48,600 --> 00:15:52,360 be payoff in their longevity, their health, their behavior, whatever, 287 00:15:52,399 --> 00:15:54,720 it is whatever problem we're trying to solve, Like you said, 288 00:15:54,799 --> 00:15:57,879 there are needs, how what solutions we find for those? 289 00:15:58,440 --> 00:16:02,919 So when it comes to cat parent versus dog parents, 290 00:16:02,919 --> 00:16:06,240 do you see how they engage on social media being different? 291 00:16:06,440 --> 00:16:09,399 Because we hear at covered in pet hair, specialize in 292 00:16:09,480 --> 00:16:13,480 dogs and cats, So how are they different when navigating 293 00:16:13,679 --> 00:16:14,799 you know, the socials. 294 00:16:15,279 --> 00:16:17,639 Speaker 6: So one thing that they all have in common, whether 295 00:16:17,720 --> 00:16:22,440 it's dog, cat, rabbit, bird, one thing that almost all 296 00:16:22,480 --> 00:16:25,600 of us have in common is that we are very opinionated. 297 00:16:26,519 --> 00:16:32,440 And the more we are in line with that, hearing, more, 298 00:16:32,480 --> 00:16:35,120 being willing to pay, more, want in quality, the more 299 00:16:35,159 --> 00:16:39,360 opinionated we are about what that what quality means. So 300 00:16:39,519 --> 00:16:42,720 that's that's the way that we're all alike. But ways 301 00:16:42,759 --> 00:16:45,799 that we're different is, you know, we all have different 302 00:16:45,840 --> 00:16:48,480 priorities in terms of what made us gravitate towards that 303 00:16:48,480 --> 00:16:50,960 type of pet in the first place. So I'd find 304 00:16:51,000 --> 00:16:54,240 that dog parents are usually how can I put this 305 00:16:54,399 --> 00:16:57,600 on a scale of my pet is my best friend, 306 00:16:57,840 --> 00:17:01,480 and my pet tolerates my existence. Dogs are over here, 307 00:17:01,879 --> 00:17:05,079 cats are somewhere in the middle, Rabbits are way over here, okay, 308 00:17:05,640 --> 00:17:08,160 And that is a very loving set of the rabbit 309 00:17:08,200 --> 00:17:10,640 mom thing. I find that there's a very interesting, like 310 00:17:10,680 --> 00:17:13,279 emotional connection that you have with each type of pet 311 00:17:13,680 --> 00:17:17,359 and dogs, even just in my own personal experience, like 312 00:17:17,400 --> 00:17:18,400 my dog is my buddy. 313 00:17:18,440 --> 00:17:19,559 Speaker 5: My dog is my best friend. 314 00:17:19,839 --> 00:17:22,720 Speaker 6: When I've had dogs, we go to the park together, 315 00:17:23,319 --> 00:17:26,759 you know, we go out to eat together. When I've 316 00:17:26,799 --> 00:17:30,039 had cats, my cat is my reading buddy. My cat 317 00:17:30,240 --> 00:17:33,079 is the one that I want to cuddle when I'm sad. 318 00:17:33,519 --> 00:17:36,400 My cat is the one that probably thinks they're better 319 00:17:36,400 --> 00:17:40,759 than me, and I'm okay with that. And my rabbit. 320 00:17:41,160 --> 00:17:44,000 If you're gonna love a rabbit, you have to be 321 00:17:44,200 --> 00:17:47,000 willing to believe that they love you back, even when 322 00:17:47,039 --> 00:17:50,400 they're being very bratty. Rabbits are not the right pet 323 00:17:50,440 --> 00:17:55,240 for somebody who like is very attached to how cuddly 324 00:17:55,400 --> 00:17:58,079 and happy to see you your pet is. You need 325 00:17:58,119 --> 00:18:01,240 to be someone who is like very in tune with 326 00:18:01,440 --> 00:18:06,200 the most subtle ways of communicating with your pets. And 327 00:18:06,240 --> 00:18:08,880 I think that people who are in tune with that 328 00:18:08,920 --> 00:18:11,440 subtletea with cats and dogs also make better pet parents 329 00:18:11,480 --> 00:18:14,240 as well, because you learn to speak their language rather 330 00:18:14,279 --> 00:18:15,640 than insisting that they learn. 331 00:18:15,519 --> 00:18:16,599 Speaker 2: To speak yours. 332 00:18:16,960 --> 00:18:19,279 Speaker 6: Absolutely, and I think you find a lot more of 333 00:18:19,319 --> 00:18:22,920 that in the rabbit community as a whole. When you're 334 00:18:22,960 --> 00:18:26,440 speaking specifically about people who have what we call house rabbits. 335 00:18:27,039 --> 00:18:29,000 People who have a rabbit in the hutch in a 336 00:18:29,079 --> 00:18:33,640 corner are in the pet owner category. In the pet parentgory, 337 00:18:33,680 --> 00:18:35,960 are the people who like, my rabbit has their own 338 00:18:36,480 --> 00:18:38,240 X pen that takes up half a room, or my 339 00:18:38,359 --> 00:18:40,400 rabbit is free rome just like a cat would be. 340 00:18:40,880 --> 00:18:43,079 And we're also the ones who are like, what do 341 00:18:43,119 --> 00:18:45,279 you mean you fed your rabbit iceberg lettuce? How dare 342 00:18:45,319 --> 00:18:51,880 you very opinionated? But it's yeah, I think that It's 343 00:18:51,960 --> 00:19:00,000 hard to say because I've been a pet parent of dogs, cats, rabbits, birds, hamsters, mice, lizards, 344 00:19:00,759 --> 00:19:03,400 and I am the same person and many people are 345 00:19:03,400 --> 00:19:06,119 that well, but we still connect to each animal in 346 00:19:06,119 --> 00:19:09,440 a different way. So it's very interesting to see, you know, 347 00:19:09,480 --> 00:19:12,319 when I have had a client who was specifically a 348 00:19:12,359 --> 00:19:18,160 cat's store and seeing how interacting with that and you 349 00:19:18,200 --> 00:19:21,200 know what they care about and what the priorities are there, 350 00:19:22,240 --> 00:19:24,480 how they can be similar and how they can be 351 00:19:24,519 --> 00:19:26,920 different from a doll focused store. 352 00:19:27,160 --> 00:19:31,039 Speaker 2: Absolutely, yeah, absolutely, I am I agree. I think pet 353 00:19:31,160 --> 00:19:36,759 parents are all looking for either entertainment, education, or solutions 354 00:19:36,839 --> 00:19:39,839 on social media, but what they share, what they interact 355 00:19:39,880 --> 00:19:43,160 with is very different. Like I I tend to perpetuate 356 00:19:43,279 --> 00:19:48,000 those like cats hate humans like jokes on social media, 357 00:19:48,039 --> 00:19:50,240 even though I don't believe that at all. Like I 358 00:19:50,319 --> 00:19:53,039 know that I think cats make amazing pets. I think 359 00:19:53,079 --> 00:19:54,839 they give you, like you said, a ton of love, 360 00:19:55,000 --> 00:19:58,599 especially those cats that are like emotional support animals, where 361 00:19:58,599 --> 00:20:00,640 they know exactly when you need them and they come 362 00:20:00,680 --> 00:20:03,279 purring on your lap. But like, those are the things 363 00:20:03,279 --> 00:20:05,440 that make me laugh on social so I share a 364 00:20:05,480 --> 00:20:08,279 lot of that, like where the cats like making like 365 00:20:08,319 --> 00:20:11,000 an angry face or whatever it is, like looking all 366 00:20:11,119 --> 00:20:13,960 pissed at the human. And then you know the dog ones. 367 00:20:14,039 --> 00:20:18,240 I honestly it's harder to find funny stuff with dogs 368 00:20:18,279 --> 00:20:20,440 than it is with cats, just because of that like 369 00:20:20,519 --> 00:20:26,799 sarcastic trope of cats being like angry, mean independent aloof whatever. 370 00:20:27,079 --> 00:20:30,880 Speaker 6: I do agree the cats definitely cat parents in general. 371 00:20:31,319 --> 00:20:33,440 There's more of like a tone of sarcasm and a 372 00:20:33,480 --> 00:20:37,200 lot of audience there. And the rabbit world is like 373 00:20:37,200 --> 00:20:40,119 except even further on the spectrum. There's a Facebook group 374 00:20:40,119 --> 00:20:44,240 I'm in called rabbits or assholes. Ha ha, it's just 375 00:20:44,279 --> 00:20:47,480 people who love their rabbits posting about terrible things the 376 00:20:47,599 --> 00:20:50,680 rabbits did, like shoot a hole in the door, right right, yeah, 377 00:20:51,200 --> 00:20:54,119 cheot their laptop cord or something like that, And it's like, 378 00:20:54,200 --> 00:20:57,400 that's just the level of humor that you find with 379 00:20:57,519 --> 00:20:58,880 that particular head. 380 00:20:59,000 --> 00:21:00,000 Speaker 5: So that's very interesting. 381 00:21:00,039 --> 00:21:02,880 Speaker 6: Whereas with the dogs, it's more like, you know, behind 382 00:21:02,920 --> 00:21:04,799 every strong woman is a dog who follows her to 383 00:21:04,839 --> 00:21:05,400 the bathroom. 384 00:21:05,640 --> 00:21:09,200 Speaker 2: Right. The dogs always get the best edit like they 385 00:21:09,240 --> 00:21:14,480 are the sweetest, happiest, most obedient of all the pets. 386 00:21:14,559 --> 00:21:17,680 They please us no matter what, which is not always true, 387 00:21:17,680 --> 00:21:20,640 which is why that whole dog shaming thing took off 388 00:21:20,880 --> 00:21:23,359 a few years ago, because then we finally saw that, Okay, 389 00:21:23,759 --> 00:21:26,000 dogs are a man best friend. But they took it 390 00:21:26,079 --> 00:21:29,160 the assholes like you know that in their moments they too. 391 00:21:29,240 --> 00:21:31,839 I know, I'm sorry Kira's she looked up when I 392 00:21:31,880 --> 00:21:35,160 said that my dog, But you know they have their 393 00:21:35,200 --> 00:21:38,079 moments too. One of the biggest things for me is 394 00:21:38,200 --> 00:21:42,039 using social media for education. So do you actually think 395 00:21:42,079 --> 00:21:46,160 people are learning even though they're maybe focusing on entertainment 396 00:21:46,240 --> 00:21:49,480 and humor. Does education make its way to the right 397 00:21:49,559 --> 00:21:51,079 person on social media. 398 00:21:51,279 --> 00:21:54,759 Speaker 6: Yeah, absolutely, especially if you've targeted who you want in 399 00:21:54,799 --> 00:21:59,440 your audience correctly, and you have set up not just 400 00:21:59,640 --> 00:22:02,079 education in general, but education about who you are as 401 00:22:02,039 --> 00:22:04,680 a business, to build that relationship of what are your 402 00:22:04,680 --> 00:22:07,480 core values so that you're attracting the right person who 403 00:22:07,559 --> 00:22:11,640 cares about that education. So, for example, using the cat 404 00:22:11,680 --> 00:22:14,359 client as an example, one of their core values is 405 00:22:14,359 --> 00:22:17,279 they don't believe in obera cats. You know, they they 406 00:22:17,279 --> 00:22:20,200 don't believe that, you know that that is good cat 407 00:22:20,279 --> 00:22:24,680 parenting because it's dangerous out there and having them go 408 00:22:24,720 --> 00:22:26,799 out there on supervise means they could never come back 409 00:22:26,799 --> 00:22:30,519 one day. So that particular store has a very very 410 00:22:30,519 --> 00:22:33,519 strong opinion about that, and they've shared that very openly. 411 00:22:34,000 --> 00:22:37,000 So all the education about how to catproof your house, 412 00:22:37,079 --> 00:22:40,400 how to build a nice cadio, things like that were 413 00:22:40,400 --> 00:22:43,720 resonating with the right person because they've attracted the person 414 00:22:43,720 --> 00:22:46,839 who shares that core value. And then, you know, if 415 00:22:46,880 --> 00:22:50,000 it's food, you know, if you have shared your core 416 00:22:50,079 --> 00:22:54,000 values on you know, do you believe in raw food diet? 417 00:22:54,079 --> 00:22:56,440 Speaker 5: Do you believe in this or that type. 418 00:22:56,279 --> 00:22:59,519 Speaker 6: Of formula, you're attracting the right person so that when 419 00:22:59,519 --> 00:23:02,359 you educate on how to balance that diet, what products 420 00:23:02,400 --> 00:23:06,200 are shape, what products aren't, then you're getting the person 421 00:23:06,240 --> 00:23:09,319 who cares about that specific thing. And I have what 422 00:23:09,400 --> 00:23:12,640 I call the creator model for balancing what types of 423 00:23:12,720 --> 00:23:13,519 content you use. 424 00:23:14,039 --> 00:23:15,400 Speaker 5: And one of those. 425 00:23:15,240 --> 00:23:20,559 Speaker 6: Pieces the A is for authority, which is sharing educational content, 426 00:23:20,759 --> 00:23:23,640 sharing where you've been featured in the media. I'll be 427 00:23:23,759 --> 00:23:27,640 sharing this podcast, for example, on my social media and 428 00:23:27,640 --> 00:23:29,960 that falls into the authority category, which is where I 429 00:23:30,000 --> 00:23:33,400 put a lot of educational content. And there's a lot 430 00:23:33,400 --> 00:23:35,880 of people. They'll follow you because they like you, and 431 00:23:35,920 --> 00:23:38,200 then they'll stay because they get to know you, and 432 00:23:38,240 --> 00:23:41,200 they trust you, and they believe that what you say 433 00:23:41,279 --> 00:23:43,240 is something they can listen to and they care about 434 00:23:43,240 --> 00:23:43,839 the education. 435 00:23:44,359 --> 00:23:46,680 Speaker 2: Absolutely, you're so right, and I love to hear that 436 00:23:46,799 --> 00:23:50,000 because most of us, you know, the ones who speak 437 00:23:50,000 --> 00:23:52,559 to the pet parent. First of all, we are only 438 00:23:52,599 --> 00:23:54,839 speaking to the pet parent. The pet owner is not 439 00:23:55,079 --> 00:23:58,720 our person at all. But we also know that even 440 00:23:58,759 --> 00:24:02,359 pet parents with the best of intentions may have, you know, 441 00:24:02,400 --> 00:24:04,319 a room for improvement, just like I do as a 442 00:24:04,319 --> 00:24:06,799 pet parent every single day, strive to do better by 443 00:24:06,799 --> 00:24:09,480 my pets. So that's the people that I'm always trying 444 00:24:09,519 --> 00:24:11,720 to reach. For me, it's cats and dogs. For you, 445 00:24:12,200 --> 00:24:14,880 it's bunnies, you know, for all of us, we share 446 00:24:14,920 --> 00:24:17,920 a core value on rescues, and actually, when we come 447 00:24:17,960 --> 00:24:20,599 back from this break from our sponsors, we are actually 448 00:24:20,599 --> 00:24:22,839 going to talk more about your love of rescue and 449 00:24:22,880 --> 00:24:27,480 how you think rescuers can leverage social media to get 450 00:24:27,680 --> 00:24:30,680 more pets adopted. So don't go anywhere. I will be 451 00:24:30,799 --> 00:24:34,279 right back with Scarlett Rockwood. Up for social. 452 00:24:36,440 --> 00:24:39,279 Speaker 1: Begging to hear more of your favorite show cool. Full 453 00:24:39,319 --> 00:24:42,440 episodes of on our shows are available on demand. Go 454 00:24:42,559 --> 00:24:45,680 to petlife Radio dot com to feed our entire lineup 455 00:24:45,720 --> 00:24:47,440 of possum pet podcasts. 456 00:24:47,599 --> 00:24:51,240 Speaker 4: Also dig us up in iHeartRadio and iTunes. Let's Talk 457 00:24:51,319 --> 00:24:57,279 Pets lived only from pet Life Radio, Let's. 458 00:24:57,000 --> 00:25:01,440 Speaker 3: Talk past, Let's Done pets on at Life Radio, pet. 459 00:25:01,440 --> 00:25:12,400 Speaker 1: Like Radio dot com. 460 00:25:13,000 --> 00:25:15,160 Speaker 2: Welcome back to Covered in pet Hair. I'm your host 461 00:25:15,200 --> 00:25:17,680 Isabelle al Razerata, and today I have the pleasure of 462 00:25:17,759 --> 00:25:21,119 having a drink in a chat with Scarlet Rockwood, who 463 00:25:21,319 --> 00:25:25,039 is the founder of First Socials. She is a social 464 00:25:25,039 --> 00:25:29,240 media guru that helps businesses get their name and core 465 00:25:29,359 --> 00:25:34,319 values and products out to the public using social media, 466 00:25:34,359 --> 00:25:37,960 and she has a heart for rescue, and she believes 467 00:25:38,000 --> 00:25:41,960 that rescues can leverage social media to get more pets adopted, 468 00:25:42,039 --> 00:25:45,319 to maybe increase donations, et cetera. Et cetera, says Scarlet. 469 00:25:45,400 --> 00:25:47,640 If you are a game, I would like to put 470 00:25:47,680 --> 00:25:50,440 you on the spot. I'm going to give you one 471 00:25:50,480 --> 00:25:53,319 minute on my handy dandy clock for a game I'm 472 00:25:53,359 --> 00:25:57,000 calling Rescuing Rescues, and I want you to just throw 473 00:25:57,119 --> 00:26:02,200 out some creative ways that rest can use social media 474 00:26:02,279 --> 00:26:05,920 to promote the pets they're trying to get adopted. Do 475 00:26:05,960 --> 00:26:08,359 you think you're cool with doing that for us today? 476 00:26:08,920 --> 00:26:10,599 Speaker 6: Oh? I don't think I can stick to one minute, 477 00:26:10,599 --> 00:26:11,480 but I'll give it a try. 478 00:26:12,000 --> 00:26:15,440 Speaker 2: Ah, that's what I like to hear. All right, three, two, one. 479 00:26:15,279 --> 00:26:16,759 Speaker 5: Go all right. 480 00:26:16,920 --> 00:26:20,039 Speaker 6: So the first thing you want to do is the 481 00:26:20,079 --> 00:26:21,799 first thing that you're gonna usually. 482 00:26:21,480 --> 00:26:22,920 Speaker 5: Put out is that intake photo. 483 00:26:23,039 --> 00:26:26,759 Speaker 6: Right, take some time to make it more appealing and 484 00:26:27,000 --> 00:26:29,440 get the personality of the dog to come out. I 485 00:26:29,480 --> 00:26:32,039 know you guys are short on time, but that photo 486 00:26:32,200 --> 00:26:35,319 of them inside the cage, inside the transport truck that 487 00:26:35,359 --> 00:26:38,640 brought them there is not going to be their best face, right, 488 00:26:39,119 --> 00:26:41,880 everyone think about your driver's license photo, the thing that 489 00:26:41,920 --> 00:26:44,559 everybody hates, right, if you could take the time to 490 00:26:44,599 --> 00:26:48,000 take a better photo, you would, So give them that 491 00:26:48,119 --> 00:26:51,599 time because the more this is like their dating app photo. Okay, 492 00:26:52,000 --> 00:26:55,799 So make sure that it's gonna be as best as 493 00:26:55,799 --> 00:26:58,759 good of a light as it can be. And sometimes 494 00:26:58,759 --> 00:27:00,000 that's not on intake days. 495 00:27:00,079 --> 00:27:01,799 Speaker 5: Sometimes that's after. 496 00:27:01,559 --> 00:27:03,480 Speaker 6: They've had a bath, after they've had a little bit 497 00:27:03,519 --> 00:27:06,720 of time to decompress. Take another photo and change out 498 00:27:06,839 --> 00:27:07,920 that intake day photo. 499 00:27:08,000 --> 00:27:09,079 Speaker 5: If you need to. 500 00:27:08,960 --> 00:27:11,160 Speaker 6: Reach out and see if there's any photographers in your 501 00:27:11,200 --> 00:27:13,240 area that would like to volunteer time to come take 502 00:27:13,279 --> 00:27:15,599 photos of the pets, or even just give you advice 503 00:27:15,880 --> 00:27:18,400 on how to take better photos on your phone as 504 00:27:18,480 --> 00:27:22,160 one of the volunteers or rescue staff. And then when 505 00:27:22,200 --> 00:27:24,759 you write up that intake, don't just put you know, 506 00:27:25,440 --> 00:27:28,640 estimated two years old catahula heartworm positive. 507 00:27:29,359 --> 00:27:31,039 Speaker 5: Must show proof. 508 00:27:30,880 --> 00:27:34,880 Speaker 6: Of you know whatever, like give us a story, tell 509 00:27:34,960 --> 00:27:36,839 us what their personality is. If you don't know where 510 00:27:36,839 --> 00:27:39,960 they came from, at least tell us like what was 511 00:27:40,119 --> 00:27:40,880 bringing them in. 512 00:27:41,000 --> 00:27:42,960 Speaker 5: Like how have they acted the first few days? 513 00:27:42,960 --> 00:27:45,599 Speaker 6: Because usually most rescues wait a day or two to 514 00:27:45,680 --> 00:27:47,720 actually put out just to make sure, like the owner 515 00:27:47,720 --> 00:27:50,240 doesn't come to get them those first few days in 516 00:27:50,279 --> 00:27:50,640 the shelter. 517 00:27:50,759 --> 00:27:52,160 Speaker 5: What have they have they been acting? 518 00:27:53,440 --> 00:27:55,519 Speaker 6: What are the types of homes that you think they 519 00:27:55,519 --> 00:27:58,480 would fit well in? What is if this cat is 520 00:27:58,519 --> 00:28:03,000 an asshole? Make fat funny, like write a story about 521 00:28:03,000 --> 00:28:05,519 grumpy cat and say, hey, this cat really needs to 522 00:28:05,559 --> 00:28:07,880 go to a home that has no kids and no 523 00:28:08,000 --> 00:28:10,000 other pets where they can be the diva that they 524 00:28:10,039 --> 00:28:13,279 are taking the time to actually tell that pet story. 525 00:28:13,680 --> 00:28:15,480 Like I said, write it like it's a dating app. 526 00:28:15,559 --> 00:28:19,359 Don't just put it out there like it's a catalog. 527 00:28:19,039 --> 00:28:20,799 Speaker 5: Listing that's going to be filed away. 528 00:28:21,279 --> 00:28:25,079 Speaker 6: And then take the time, if you have it beyond photos, 529 00:28:25,240 --> 00:28:27,559 take videos of them playing in the yard or if 530 00:28:27,559 --> 00:28:30,039 it's a cat, take videos of them, you know, playing 531 00:28:30,079 --> 00:28:32,440 with some of the toys in your cat area, show 532 00:28:32,640 --> 00:28:35,799 you know, their movement, their personality, things like that. And 533 00:28:35,839 --> 00:28:39,440 then if you have any way to take them outside 534 00:28:39,440 --> 00:28:42,480 of the facility, whether it's putting the cat into a 535 00:28:42,519 --> 00:28:45,240 lobby area that looks more like a lot of places 536 00:28:45,240 --> 00:28:46,759 like their lobbies a little bit more like a living 537 00:28:46,799 --> 00:28:49,240 room set up than it is, like, oh, it's shelter. 538 00:28:49,680 --> 00:28:51,720 Take them in there to get you know, them to 539 00:28:51,720 --> 00:28:55,839 play with something, or take a dog out to the park, 540 00:28:56,119 --> 00:28:58,759 or take them to get a cup at Starbucks or 541 00:28:58,799 --> 00:29:01,440 something and get some videos that way. 542 00:29:01,519 --> 00:29:03,000 Speaker 5: That will help a lot. 543 00:29:02,799 --> 00:29:05,319 Speaker 6: And not just on social media. Taking them out in 544 00:29:05,319 --> 00:29:07,960 public means people in your local area will see them. 545 00:29:07,960 --> 00:29:09,559 Get them a harness this to adopt me. 546 00:29:09,960 --> 00:29:12,519 Speaker 2: Okay, you got to three minutes, but that is such 547 00:29:12,519 --> 00:29:15,559 a good idea. I love that Harness. Adopt me in 548 00:29:15,599 --> 00:29:18,279 your local area. That's such a good idea. And you 549 00:29:18,319 --> 00:29:21,240 know what, I've never seen it done. I remember I 550 00:29:21,000 --> 00:29:24,880 am seed an event ages ago and it was for 551 00:29:24,960 --> 00:29:28,680 a rescue, and I had a friend's dog with me 552 00:29:29,279 --> 00:29:31,880 and he was all cute in his bandana, and people 553 00:29:32,000 --> 00:29:34,920 fought oh because of the context. Right, we were at 554 00:29:34,960 --> 00:29:38,039 an adoption. We were at an event raising funds for 555 00:29:38,200 --> 00:29:41,720 a rescue. There were no adoptable pets there, but the 556 00:29:41,759 --> 00:29:44,880 fact that the person am seeing was holding this pet, 557 00:29:45,240 --> 00:29:47,640 he had a bandana, Everybody was like, is he up 558 00:29:47,640 --> 00:29:50,200 for adoption? He was adorable? Is he up for adoption? 559 00:29:50,319 --> 00:29:53,599 So I agree like getting them front and center. If 560 00:29:53,920 --> 00:29:55,960 Winston had needed a mom, he would have had a 561 00:29:56,000 --> 00:29:58,680 mom that day, but he already had a fabulous mom. 562 00:29:58,720 --> 00:30:01,640 He wasn't in the market. But I agree putting something 563 00:30:01,720 --> 00:30:04,920 on the pet that kind of calls attention gives context 564 00:30:05,680 --> 00:30:08,680 because if you just go down to Starbucks with an 565 00:30:08,680 --> 00:30:11,599 adoptable pet, but he looks like your pet, nobody's going 566 00:30:11,680 --> 00:30:14,880 to inquire. So I love that suggestion so much. So 567 00:30:15,200 --> 00:30:19,839 obviously pictures are everything, but for the person adopting, how 568 00:30:19,960 --> 00:30:24,119 much really emphasis should they put on the picture? What 569 00:30:24,359 --> 00:30:26,720 do you say, not to the rescue, but to the adopter. 570 00:30:26,960 --> 00:30:29,680 What should they be looking for that might that others 571 00:30:29,759 --> 00:30:32,480 might miss that could match them with an amazing pet. 572 00:30:32,759 --> 00:30:37,000 Speaker 6: So this does then't depend on how well the rescue 573 00:30:37,200 --> 00:30:41,240 has done in writing up the pet's personality into their listing. 574 00:30:41,680 --> 00:30:44,279 If they have done that, take those cues and think 575 00:30:44,279 --> 00:30:46,559 about how that pet is going to fit into your 576 00:30:46,640 --> 00:30:49,240 life and what if you can provide them what they need. 577 00:30:49,480 --> 00:30:52,160 If you have a timey apartment and you're looking for 578 00:30:52,240 --> 00:30:54,559 a great pure and eees, you may want to rethink 579 00:30:54,920 --> 00:30:57,680 whether that's the right fit for you. But if you 580 00:30:57,920 --> 00:31:00,640 are looking for if you got two cats and you're 581 00:31:00,680 --> 00:31:03,079 looking for a third, look at whether that cat is 582 00:31:03,119 --> 00:31:05,920 one that's likely to fit in well with your family, 583 00:31:06,079 --> 00:31:08,440 or if you're looking at a cat that's clearly gonna 584 00:31:08,599 --> 00:31:12,000 need its own space and need to be the only cat. 585 00:31:12,279 --> 00:31:15,599 Taking those cues when the rescue gives them to you 586 00:31:15,720 --> 00:31:19,559 is very important, and sometimes the rescue kind of works 587 00:31:19,559 --> 00:31:21,640 a little bit too hard to spend things in a 588 00:31:21,680 --> 00:31:25,759 positive light, So read behind the lines. If they're saying 589 00:31:25,839 --> 00:31:29,880 things like you know takes time to get to know people, 590 00:31:30,279 --> 00:31:33,839 or you know is a little greedy about food. If 591 00:31:33,880 --> 00:31:36,480 are you willing to deal with a you know, are 592 00:31:36,480 --> 00:31:41,000 you the right person who is equipped to care properly 593 00:31:41,079 --> 00:31:45,440 for a food guarding reactive dog right which you are, great, 594 00:31:45,599 --> 00:31:48,440 You might be the person for this dog in the 595 00:31:48,440 --> 00:31:50,279 way that nobody else is going to be. But if 596 00:31:50,319 --> 00:31:53,519 you're not be willing to accept that and find one 597 00:31:53,559 --> 00:31:55,519 that you know, you're not gonna end up just taking 598 00:31:55,559 --> 00:31:58,440 back if it doesn't work out. And then if they're 599 00:31:58,480 --> 00:32:00,119 not great about it, if they are the one who 600 00:32:00,160 --> 00:32:04,079 basically just lists age and heartworm positive or negative and 601 00:32:04,440 --> 00:32:08,720 that's about it, and like estimated breed, then take the 602 00:32:08,759 --> 00:32:10,960 time to just go meet them. It may be best 603 00:32:11,039 --> 00:32:14,880 not to rely on the online listings and just go 604 00:32:14,960 --> 00:32:17,480 to the shelter and say, hey, you know, these are 605 00:32:17,519 --> 00:32:20,119 the things I'm looking for. Who do you think is 606 00:32:20,119 --> 00:32:22,039 a good match for me? And meet a few. I 607 00:32:22,079 --> 00:32:25,559 recommend meeting them before you just like, never decide based 608 00:32:25,599 --> 00:32:27,960 on the social media picture or story, no matter how 609 00:32:27,960 --> 00:32:30,640 great it is. Always go meet them because you never 610 00:32:30,799 --> 00:32:33,559 know if you're gonna click, even if everything on paper 611 00:32:33,640 --> 00:32:36,599 says that you are or aren't. So I highly recommend that. 612 00:32:36,839 --> 00:32:39,279 And then there's a lot of places. This is actually 613 00:32:39,359 --> 00:32:42,440 how I got started working with my local shelter that 614 00:32:42,559 --> 00:32:45,920 do doggy dates. And the intention there is you take 615 00:32:45,960 --> 00:32:48,359 the dog out for the day, you go wherever you 616 00:32:48,400 --> 00:32:51,400 want to go home, the parks, Starbucks, the pet store, 617 00:32:52,000 --> 00:32:54,079 and just see what it's like to spend time with them. 618 00:32:54,119 --> 00:32:56,519 It gives you more than five minutes together. You can 619 00:32:56,559 --> 00:32:59,000 spend a few hours or something that's even Let you 620 00:32:59,359 --> 00:33:01,920 do the dates a few days to see how well 621 00:33:01,920 --> 00:33:03,960 of a fit you are, and then you can bring 622 00:33:04,000 --> 00:33:06,440 them back and decide whether you know this dog is 623 00:33:06,440 --> 00:33:09,200 for you or not. And I recommend doing that. Also 624 00:33:09,240 --> 00:33:11,599 if you're somebody who's not looking for a pet but 625 00:33:11,599 --> 00:33:14,640 would like to get involved, Like for me, Whodini is 626 00:33:14,680 --> 00:33:17,000 an only bunny, and he's made that very clear he 627 00:33:17,079 --> 00:33:21,759 does not want any So we my way of being 628 00:33:21,759 --> 00:33:24,720 able to, you know, get involved with helping dogs get 629 00:33:24,720 --> 00:33:28,000 adopted since I can't foster is doing those doggy days 630 00:33:28,039 --> 00:33:31,279 even though I have no intention of adopting the dog myself. 631 00:33:31,720 --> 00:33:34,519 I get them out, I get them into the local area, 632 00:33:35,200 --> 00:33:38,160 I you know, get eyeballs on them. And we do 633 00:33:38,240 --> 00:33:40,759 have that harness, that yellow harness that says adopt me, 634 00:33:40,880 --> 00:33:43,599 and the lead says the same thing. And that is 635 00:33:43,640 --> 00:33:46,079 something where you know, at least one of the pets 636 00:33:46,079 --> 00:33:48,960 I've taken out was adopted like that same day by 637 00:33:48,960 --> 00:33:51,759 someone that I met in town. And for those that 638 00:33:52,240 --> 00:33:55,519 don't necessarily meet that person that day, you do want 639 00:33:55,559 --> 00:33:57,720 to take lots of pictures while you're out, take lots 640 00:33:57,759 --> 00:34:00,440 of videos and post them on social media, provide them 641 00:34:00,480 --> 00:34:02,839 to the rescue so that they can post them. And 642 00:34:02,960 --> 00:34:05,480 that way, a lot of rescues, like I said, don't 643 00:34:05,519 --> 00:34:08,639 have the time to get those good photos, those good videos, 644 00:34:08,760 --> 00:34:11,280 or to take them out of the shelter themselves. You 645 00:34:11,320 --> 00:34:14,519 can provide that as a volunteer by taking them out 646 00:34:14,599 --> 00:34:16,519 and getting them in an environment where they're going to 647 00:34:16,599 --> 00:34:19,639 show their personality better, where people are going to be 648 00:34:19,800 --> 00:34:23,159 able to see them in a different light and you 649 00:34:23,199 --> 00:34:26,719 can subconsciously get them out of that shelter space and 650 00:34:26,840 --> 00:34:28,920 picture them in your backyard because you see. 651 00:34:28,719 --> 00:34:31,320 Speaker 2: Them running in part. Yeah, that's perfect. 652 00:34:31,599 --> 00:34:34,440 Speaker 6: So yeah, that's definitely what I recommend doing, whether you 653 00:34:34,480 --> 00:34:36,480 are looking to adopt the dog or you are just 654 00:34:36,519 --> 00:34:38,320 looking to help as someone who can't adopt. 655 00:34:38,360 --> 00:34:42,039 Speaker 2: Rate. Yes, and actually speaking of people who cannot help 656 00:34:42,159 --> 00:34:46,719 right now but want to do something specifically online, what 657 00:34:46,920 --> 00:34:50,360 can somebody who's just scrolling in the evening dude to 658 00:34:50,480 --> 00:34:54,599 help their local shelter? Is it sharing? Is it commenting? 659 00:34:54,960 --> 00:34:56,760 Is it all of the above? Tell us how we 660 00:34:56,800 --> 00:34:57,199 can help? 661 00:34:57,360 --> 00:35:00,679 Speaker 6: Yeah, sharing is Karen. If you have an audience that 662 00:35:00,800 --> 00:35:04,679 is local to that pet, then share with your audience, 663 00:35:04,679 --> 00:35:06,480 Share with your friends, you know, hey, do I know 664 00:35:06,519 --> 00:35:09,280 anybody who needs you know, who needs a cat or 665 00:35:09,320 --> 00:35:12,239 a dog or whatever the post is. And then also 666 00:35:12,480 --> 00:35:17,800 commenting also helps because the more you comment on their posts, 667 00:35:18,119 --> 00:35:19,800 not only are you going to see more of them 668 00:35:19,800 --> 00:35:21,800 so you can share more of them, but other people 669 00:35:21,800 --> 00:35:24,079 are going to see more of them. That social media 670 00:35:24,079 --> 00:35:26,480 engagement that we work so hard to get for businesses 671 00:35:26,639 --> 00:35:30,400 is just as valuable for rescues because the more engagement 672 00:35:30,400 --> 00:35:33,599 they get, the more people or other people are going 673 00:35:33,639 --> 00:35:36,679 to see it exactly. So, yeah, the more you can 674 00:35:36,719 --> 00:35:40,719 engage with that content like share comment, then that it 675 00:35:40,760 --> 00:35:43,679 is going to help more people see that adoptable ped. 676 00:35:43,840 --> 00:35:47,320 Speaker 2: That is perfect. Okay. So, and if anybody's listening online 677 00:35:47,360 --> 00:35:49,760 and wants to engage your services, how would they go 678 00:35:49,840 --> 00:35:50,519 about doing that? 679 00:35:50,719 --> 00:35:54,320 Speaker 6: You can find me pretty much everywhere online at Scarlet Rockwood. 680 00:35:54,360 --> 00:35:56,400 If I have a social media page, that's what it's 681 00:35:56,519 --> 00:35:59,840 under on that channel, and then my website is Scarlettrockwood. 682 00:36:00,519 --> 00:36:02,559 Speaker 2: Awesome. Well, I just want to propose a toast to 683 00:36:02,599 --> 00:36:05,519 you for sharing your knowledge with us. I've so enjoyed 684 00:36:05,559 --> 00:36:08,159 our conversation. I do think we all have a place 685 00:36:08,320 --> 00:36:12,159 where we can support local rescue and local businesses by 686 00:36:12,360 --> 00:36:14,880 just engaging with them online. So here's toee you. Thank 687 00:36:14,920 --> 00:36:17,400 you for being my guest, Thank you for having me. 688 00:36:17,719 --> 00:36:20,320 I also want to propose a tost to my executive producer, 689 00:36:20,360 --> 00:36:23,039 Mark Winter. Thank you Mark, and to our audience for 690 00:36:23,119 --> 00:36:25,800 joining us for these awesome conversations. Whether you're a pet 691 00:36:25,840 --> 00:36:28,880 pro or a pet parent or a hopeful pet parent. 692 00:36:28,920 --> 00:36:32,079 I hope you found this very very helpful as well 693 00:36:32,119 --> 00:36:34,960 as entertaining. Here's to a life Covered in pet Hair 694 00:36:35,039 --> 00:36:37,840 because there's no better way to learn it. Cheers. To 695 00:36:38,000 --> 00:36:40,480 learn more about Covered in Pet Hair, please visit Covered 696 00:36:40,480 --> 00:36:43,920 in pet Haair dot com or pet life Radio dot com. 697 00:36:43,960 --> 00:36:46,159 Thanks for watching and I'll see you next time. 698 00:36:47,159 --> 00:36:51,800 Speaker 4: Let's talk pets every week on demand only on petlife 699 00:36:51,920 --> 00:37:00,239 Radio dot com. 700 00:37:00,079 --> 00:37:03,159 Speaker 2: Then then then to temper