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Speaker 1: Celebrate the fregous team sport known to man. We're modern

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day gladiators collide for.

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Speaker 2: All the glory on the grid. Ie. Let's talk some.

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Speaker 1: College football on Cougar Sports with Ben Cripple.

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Speaker 3: Welcome Bank Cougar Sports one of three nine ninety eight

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point three ESP at the band.

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Speaker 2: I've been put a.

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Speaker 3: Broadcasting from our Banterwealth Studios Batterwealth dot com. Please get

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on a free Q and A no all the case

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two a Q and A with our tax more wealth

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advisors certify financial planners at Batterwealth batterwealth dot com. We're

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gonna get into all the news and notes coming out

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of college football world. College football playoff rankings and ratings

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are out, and there's three Big twelve teams in the

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mix in the top fifteen. A little bit surprising for

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some seeing Utah jump so so aggressively up. The committee

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likes the Big Twelve to an extent. Yu, Texas Tech

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and Utah on.

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Speaker 2: The top fifteen. This spot's well for the Big Twelve.

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Speaker 3: Let's talk about and get into some other data points

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as well. How about who imbibes the most, who drinks

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the most alcohol in college football?

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Speaker 2: Who's selling the most alcohol?

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Speaker 3: At these college football stadiums we're gonna delve into it's

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Choose Dental pros Dentalprosofutah dot com. Let's get out to

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the hotline. Welcome in one of my favorite college football insideer's.

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Speaker 2: Got Matt Brown on the line. Matt, howbeck are you?

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Speaker 1: Hey?

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Speaker 2: Man?

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Speaker 1: I'm doing great.

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Speaker 4: I wasn't expecting to be like a leading national story

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here over the past two days about.

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Speaker 1: This alcohol sales thing, especially in this market.

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Speaker 4: But you know, right before I picked up the phone

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to take your call, like I just took a break

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from like filing eighty more of these requests to try

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to go get updated data because man, people cannot get

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enough of this stuff.

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Speaker 3: Why is it that we're infatuated with alcohol consumption. Alcohol consumption.

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Speaker 1: That I don't know.

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Speaker 4: But did I tell you what I heard about from

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BYU about all this?

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Speaker 2: No?

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Speaker 1: No, So for those who hadn't read the story, like I've.

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Speaker 4: A couple of weeks ago, I filed like three or

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four dozen requests across the country to get an idea

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for how much how many units of alcoholic beverages were

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sold at football games, and how much revenue was generated.

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You know, I covered business and sports for a living.

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Speaker 1: And I wasn't so much interested in trying to.

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Speaker 4: Rank who the drunkest programs were, but to get a

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sense of what kind of revenue can be produced from

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this sort of thing. I'm in the process of doing

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this now nationally across FBS and SCS schools everywhere, and naturally,

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you know, Ulias in selboose in their stadium, they're not

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a public school, so I can't foil with them.

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Speaker 1: The number one.

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Speaker 4: School was Nebraska, which over just three home games, generated

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over two million million dollars.

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Speaker 1: Worth of alcohol sold just within the stadium.

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Speaker 4: The the the drinking culture in the Great Plains and.

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Speaker 1: The Great Lakes, I.

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Speaker 4: Think overwhelmingly Trump's that even in the South. I the

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joke that we had growing up and spending time in

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Wisconsin is that Wisconsin such a beer loving state that

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like Mormons use use oduels to the sacrament there, Like

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it's it's it's just a completely part of the culture everywhere.

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Speaker 1: But I was kind of curious. I'm like, obviously you

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can't get booze at l e S.

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Speaker 4: But everyone knows that our brothers and sisters here in

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this market love sugary beverages. Are people are people downing

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pop at the same level as our Nebraska and Wisconsin

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friends are downing beer.

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Speaker 1: And so I texted a couple of people in the

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athletic department. I'm like, I know you can't tell me

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the amount of money.

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Speaker 4: I'm not asking you to doug old your financial secrets,

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but can you ballpark this for me?

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Speaker 1: Yeah? And the answer kind of surprised me. You know, basically,

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this year.

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Speaker 4: Between the refillable cups and the and the soda and

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the chocolate milk, we're looking at under eighteen thousand units

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sold per football game, which is far less than any

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amount of alcohol at like a typical Big ten or

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Big twelve institutions. So I say this with love, not

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to make fun of, but based on that information, I

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think the LDS love of thrift is chumping the LDS

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love of sugar soda. I think I think you've got

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some brothers and sisters here who are getting one cup

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and just kind of passing it along man, like a

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like a Eucharist mug.

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Speaker 2: Just sharing it. Just maybe there's multiple straws. Maybe there's

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multiple straws in the beverage.

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Speaker 1: Yeah.

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Speaker 4: Look, all I'm saying folks listening to this is that if

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you want to buy an offensive line that's going to

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get you into the into the college football.

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Speaker 1: Playoff every year. If you want to go get some

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more skill position players, stop being so cheap and go

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buy yourself your.

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Speaker 4: Own diet coke when you go to a game. Don't

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share it with your wife or your name.

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Speaker 3: Yeah, we've ideated you and I have ideated about like these,

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like co branding ni L opportunities, like creating products that

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are utilized consistently toilet paper, and then rebranding it as

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like an ni L almost like white labeling things for

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ni L.

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Speaker 4: Sure, maybe not toilet paper, but very much white labeling.

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Speaker 2: Yeah, well, oh yeah, we could call it cougartail.

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Speaker 3: Don't you remember we were talking about we get cougartail

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tail toilet paper, right, I'm just saying, I'm just saying.

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Speaker 2: All I'm saying is I say, you're buying it.

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Speaker 3: It's like the it's the Amway model, You're already buying it.

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You buy toothpaste, you buy toilet paper, or buy paper towels.

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Speaker 1: Crittle, crittle.

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Speaker 4: I live in I don't live in Utah, so the

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Amway model doesn't work for me like that.

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Speaker 1: That's your language.

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Speaker 3: I'm just saying, it's it's outside the box thinking in

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the modern era of college.

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Speaker 1: It is it is.

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Speaker 4: It is that I'm aware of a few white labeled

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uh you know products that by U does, and a

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couple other schools doing this market. And you're right, we

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have talked about it. I for one, absolutely think the

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school should do an apple beer.

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Speaker 1: I would. I would buy it. I would buy it.

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I would, I would.

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Speaker 4: I would do a review of me drinking it on Instagram,

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like I've done with other licensed beverages. I think that

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would do well. Everyone, everyone I want across the country

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already knows how good the chocolate milk is, the the

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the nil beverage world, like that generates seven figures of

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revenue over the course of the year. There's a lot

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of people in my part of the country who are

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are drinking nine dollars nil beers at these games, and

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that money gets shuffled along, you know, not not just

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to pay for the extra cops and the insurance policies

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for selling that much alcohol, but it goes to new linebackers.

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The modern problems require modern solutions. This is what Nebraska's doing.

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I will be I will be anxious to hear what

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that looks like here in this neck of the woods.

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Speaker 3: Matt Brown College Football in satur tak some college football

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here on ESB of the Fan. Now, you guys got

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to check out Extra points mb dot com. When he

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does into many unique and singular topics that are just

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you know, like like the most recent one, I don't

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even know how to describe it, the utilization and the

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consumption of alcohol at respective stadiums and who's winning.

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Speaker 2: The alcohol race. I'm like, this is insane. What has

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the reaction been. And give me the ratings real quick.

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Speaker 3: The rankings like one through ten of the most you know,

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the most consumers and the least consumers.

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Speaker 4: So the way that I wanted to do this was

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to track data not just in terms of like total

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unit sales, but also break it down on like a

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on a per capita basis, right, Because if you know,

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if your stadium only sets thirty thousand people, but everyone's

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pounding two and a half drinks a game, like, you

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know that numbers.

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Speaker 1: Should look different than if you're at a one hundred

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thousand seat stadium near the top. Based on the data

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that I got so.

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Speaker 4: Far, Nebraska's number one Kinnessee is in this conversation, Kentucky,

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West Virginia, midist Soda, and Michigan. Last year, I think

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it would have been Wisconsin. I initially I thought it

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was Wisconsin, and then I realized that the school sent

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me the wrong the wrong data. The attendance at UW

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Badgers games this year has been so bad that even

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though Wisconsin I do love there they're fermented beverages.

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Speaker 1: It's not enough to put them in the top ten.

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Uh And in the G five world, Ohio and North Texas.

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Speaker 4: Are near the top. A bunch of max schools and

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like UMass are closer to the bottom.

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Speaker 1: But we'll see.

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Speaker 4: Like I haven't gotten data from Utah I haven't gotten

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data from from very many institutions within the inter Mountain

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West despite me asking. We're asking again, and I'm also

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trying to get this information this time, which I had

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not been collecting for hot dogs, because I don't know

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that not everybody sells beer, everybody sells hot dogs.

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Speaker 1: I don't know if if.

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Speaker 4: More people consume hot dogs in the in the Upper

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Midwest versus elsewhere in the country.

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Speaker 1: That's like the only food I can think of. It's

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going to be at every single stadium. That and popcorn,

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But like who cares about popcorn? So we'll see what.

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We'll see what comes.

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Speaker 3: Back Matt Brown extra points and b What other topics

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have you been delving into.

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Speaker 2: On your platform that we can feature.

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Speaker 3: I don't know if you've written anything about the College

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Football Playoff Committee's rankings, UH their initial rankings and ratings

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if you will, But.

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Speaker 1: What do you what do you what do you guys

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think about that?

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Speaker 4: Right?

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Speaker 1: Like your VYU is what seven and.

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Speaker 4: You've got a couple of a couple of big twelve

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institutions in the top fifteen?

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Speaker 1: Is there concern in this market that that number is

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too low?

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Speaker 4: What do you guys think before I tell you what

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my initial reaction was.

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Speaker 3: I think what's interesting to me is this, there's it's

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there's two aspects of this. As an undefeated power for team,

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right the only undefeated team in the conference. There's a

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part of me that says, look like they should be

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ranked higher if if there was a like an undefeated

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team like Miami, Like let's say Miami, If Miami's undefeated

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in the ACC, they're ranked higher than seven in my opinion.

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Speaker 2: That that that's my opinion, right.

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Speaker 3: And Notre Dame obviously, if they're as an independent as

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a part of the ACC, kind of like an unofficial

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member of the they're they're probably top three.

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Speaker 2: Being undefeated right now.

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Speaker 3: And people say strength of schedule, strength of record, all

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those things, and I'm like, okay, Like there's a part

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of me that says that the Big twelve is still

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fighting a pr battle. But for whatever reason, the analytics,

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the the numbers game, the number nerds, and the human

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committee love Utah. They love Utah, and they they push

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them up for spots. And there's three teams you could

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argue you have a chance to make the college football

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Playoff from the Big twelve. So I gotta go back

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and forth with this. There's a there's an element that

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I'm like, ah, there's still doubting them. Uh, the you know,

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some branding issues with the Big twelve. It's not as

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powerful as obviously the Big ten and the SEC, and

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it competes with the ACC. Right, they may be on

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the same playing field from a pr standpoint, but then

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I see the committee elevate Utah, I don't know.

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Speaker 2: There's a little bit of ball up in me here.

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Speaker 4: I have to admit, like, it's hard for me to

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muster really passionate opinions about any of the rankings below

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like sixteen, just because I don't really think there's a

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huge difference between a team that's ranked seventeenth and twenty

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fifth or even thirtieth. The thing that I'm sure is

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frustrating to hear here, like I'm not surprised that BYU

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is not getting the it's not perceived as a peer

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right now, to say Texas A and M, or perceived

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as a peer to Oregon or Georgia or Indiana or anything.

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And I have to admit, like I didn't even really

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pay that much attention to this team over the first

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month of the season, partly because a lot of their

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game to play it after my bedtime. I'm sorry, I

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love you. I'm not staying up till eleven thirty at

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night to go watch you guys play Stanford unless I'm

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being specifically.

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Speaker 1: Paid to do it. But I mean there a different

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year maybe.

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Speaker 4: But now I can you know, I thought I thought

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I was really impressed with the BAU team that I

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saw against Utah. I've been impressed with with the with

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the team that I've seen after that fact, but I

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don't think a lot of people in that room have

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been paying that much attention and win.

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Speaker 1: The best win that that the team has is Utah.

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Speaker 4: I think that might be the only team that might

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be around the top thirty top thirty five.

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Speaker 1: I get it, which makes this particular week, you know,

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you know, game super super important and interesting.

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Speaker 4: I imagine even if they lose, but if they're physically competitive,

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they still have a great chance to get in depending

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on how the ball bounces that there could certainly be

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two teams in the Big twelve that they get a

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playoff spot.

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Speaker 1: But you're right, there are some reputational of some earned,

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some unearned issues with the Big Twelve.

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Speaker 4: Now I'll be interested to know or to see in

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a couple of years if that changes how the way

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you approach us out of conference scheduling.

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Speaker 2: This is the thing.

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Speaker 3: BYU and Texas Tech are new money and no one

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in legacy money, generational money in these systemic you know,

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financial you know, Oligopoly's Cabals of the world likes new money, Matt,

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you know it. By us, new money at Texas Tech

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is new money at least Utah. The reason why Utah

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jumped up is because they have some equity over the

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last thirteen to fourteen years of being in the PAC

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twelve and being a co champion in the PAC twelve

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and going to multiple roles balls and that's why they

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they move up, and they've been pretty hot in the metrics.

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That's my thought on it. Would you say there's some

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validity to that theory, I mean, I.

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Speaker 5: Think that's possible that it's funny you used to phrase

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new money and a new money is Texas Tech makes

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a lot of sense because the most interesting thing about

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that team is money.

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Speaker 1: Given that they have.

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Speaker 4: Not been shy about saying, yeah, we have a payroll

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in you know, north of twenty five million dollars. We've

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been unashamed about how we're fundraising. And that's a roster

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that is, you know, this year was injected with a

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lot of really high profile help transfer talent from other

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power programs or programs that are guys that every power

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team wanted. And you can look at this as like,

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this is a team that was constructed with big budget money,

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like not this similar from how Oregon has been built.

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Speaker 1: And I say that not pejoratively.

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Speaker 4: I don't think that that's really accurate about this BYU roster.

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And I think one of the things that is kind

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of breaking the brain of some national analysts like me

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and I know some of my peers because we all

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have group chats we talk about this is that what

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BYU and what Indiana are doing doesn't follow the traditional

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playbook for what it means to be a national chieampionship

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contending team. Where you didn't come in and spend big

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money on highly productive, coveted transfers. You're not really bringing

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in that much elite high school talents. You're nowhere near

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the blue chip ratio with how your roster is constructed.

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Speaker 1: You're just winning lots of games.

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Speaker 4: Like even Indiana, which has been aggressive in the transfer

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Portal and has a brash coach and the program spent

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a lot of money.

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Speaker 1: Those are most of three star guys, and people are

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just being coached up and developed at an insane level,

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and you can win that way.

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Speaker 4: But that isn't really what we've seen from elite teams

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really since like twenty ten, you know, since this current

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era continued.

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Speaker 1: I don't know how sustainable that is.

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Speaker 4: The answer might be, it might be sustainable enough to

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win a national championship. The answer also could be, for

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everything that we've talked about all year about how the

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NIL ear has brought more parody, this could still end

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with an Ohio State Alabama national championship game or Ohio

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State Georgia or something.

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Speaker 1: I don't. I don't know. I don't.

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Speaker 4: I don't begrudge anybody that is is not a full

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fledged believer in BYU now. But come this come this Saturday,

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like wither have the data or romot it will be

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kind of undeniable either way, I think.

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Speaker 2: Look, I get that.

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Speaker 3: Uh, you know, the the end result will maybe be

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the end result.

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Speaker 2: Uh.

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Speaker 3: The the the prestigious programs of college football historically may

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win out at the end of the day. But you

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gotta have Cinderella's There's gotta be hope.

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Speaker 2: There's always got to be a prayer.

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Speaker 3: As g Man always likes to say, Brandon Gurney biggest

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fan of John bon Jovi. Living on a prayer. Sometimes

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that's all you need, just living on a prayer. You

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gotta have hope, Matt, and this expanded college football playoff

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and the new money gives hope for the little man

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that's been stiff armed for so long and has not

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been allowed to cheat when others were cheating, as you.

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Speaker 2: Know, everyone was paying. Everyone was bag men in that.

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Speaker 1: They were just bad at it.

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Speaker 4: There's no point in shooting at your poor and some

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little guys are doing it is It is funny though.

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Speaker 2: You was doing it the right way.

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Speaker 3: They just were surrounded by a bunch of haters that

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wanted to give him the deathly.

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Speaker 2: You can't do that. SMU's new money, they could fondly

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do it.

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Speaker 4: SMU literally had the governor of Texas involved, and it

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became like a huge political liability. I think I think

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if Governor Cox is secretly siphoning money to Utah or

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b YU, that would probably be a problem. But I

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will say I think you do raise an interesting point,

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and I don't have a good reason, our explanation.

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Speaker 1: For why this is.

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Speaker 4: In America, most people tend to really love.

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Speaker 1: The idea of a basketball Cinderella.

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Speaker 4: They love the Sister Jean plucky Catholic school in Chicago's

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far North Side with a bunch of parochial kids and

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two stars making final Force. They love Saint Peter's, They

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love VCU and Dayton and these other things. And in football,

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they freaking hate it unless you're.

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Speaker 1: In metropolitan Salt Lake City or Boise.

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Speaker 4: The the idea of somebody that that doesn't have sixty

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five NFL prospects on the roster is viewed as like

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some kind of moral affront to sec ars.

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Speaker 1: Or some Big ten analysts. And I'm not entirely sure

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why that is. I don't you don't. You don't tend to.

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Speaker 4: See as much sneering on the unwashed masters from college

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basketball analysts that went to Duke of North Carolina the

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same way you do for football.

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Speaker 3: Matt, give us a pitch, why should we subscribe to

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extra points mb dot com and this wonderful, amazing learning

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00:18:46,319 --> 00:18:49,599
how college football college sports really works.

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Speaker 2: They're at extra Points MB dot com.

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Speaker 4: Yeah, extra Points is a publication that will give you

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00:18:55,799 --> 00:18:57,839
something interesting to read that you're.

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Speaker 1: Not going to find anywhere else.

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00:18:59,440 --> 00:19:03,079
Speaker 4: Whether that's but FCS conference realignment, whether that's about data

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00:19:03,119 --> 00:19:05,720
informed reporting on the money going in and out of

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00:19:05,799 --> 00:19:09,759
college athletics, or legal analysis or political analysis of how

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some of these major issues will impact your favorite program

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00:19:13,640 --> 00:19:15,880
and your your friend's favorite programs.

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Speaker 1: You're gonna find it here.

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00:19:18,319 --> 00:19:21,799
Speaker 4: This is a publication that's read and trusted by sports

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00:19:21,799 --> 00:19:25,359
management departments throughout the country, conference offices throughout the country,

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00:19:25,440 --> 00:19:27,200
athletic departments throughout the country.

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00:19:27,599 --> 00:19:28,599
Speaker 1: If you want to read.

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00:19:28,400 --> 00:19:31,079
Speaker 4: What your ad is reading, what's your commissioner is reading,

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00:19:31,160 --> 00:19:33,799
what your congressman is reading, well, and you time, maybe

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00:19:33,799 --> 00:19:36,559
not your congressman, but in other states what your congressman

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00:19:36,640 --> 00:19:39,599
is reading, you should read extra Points. But you can

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00:19:39,599 --> 00:19:41,680
find at extra Points at dot com.

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Speaker 3: Love it, Matt, Appreciate you bro as always, my pleasure,

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my blessing having you on the show. Thanks for aggregating

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the data that you do all day, every day and

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foiling and finding.

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Speaker 2: Out all the information that we love. Thanks so much, brother.

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Speaker 1: All right later, guys, catch it liter Yep.

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Speaker 2: There you go. That's Matt Brown we'll go to break.

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Speaker 3: That segment was brought to you by Dentel Prose Review,

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Speaker 2: Choose Dental Pro check out their Google reviews. Let's take

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a brief time out. We'll be back.

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Speaker 3: This is Googar Sports on one of three nine ninety

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eight point three ESPN The Fan