Speaker 1: This is the WBZ Book Club. I'm Jordan Rich. With
Speaker 1: so much talk during this political season about small businesses,
Speaker 1: I thought i'd recommend a very interesting book that's helped
Speaker 1: a lot of entrepreneurs get started. It's called The Lean Startup,
Speaker 1: How Today's Entrepreneurs use continuous innovation to create radically successful businesses.
Speaker 1: The author is Eric Reeese. What is a startup? It
Speaker 1: involves an individual or organization creating something brand new and
Speaker 1: taking a risk because of the extreme uncertainties. The lean's
Speaker 1: startup approach takes its cue from what's known as lean
Speaker 1: manufacturing and a series of what some call counterintuitive practices
Speaker 1: to do effective research and learn what customers really want.
Speaker 1: And one of the takeaways in The Lean Startup is
Speaker 1: that to succeed, particularly in the early going, you have
Speaker 1: to be able to bend and stretch and often alter
Speaker 1: your plan's midstream. Eric Reese is the author The Lean Startup,
Speaker 1: How Today's Entrepreneurs use continuous innovation to create radically successful businesses.
Speaker 1: And that's another edition of our book Club, WBZ, Boston's
Speaker 1: news radio