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<v Speaker 1>This is the WBZ Book Club. I'm Jordan Rich. With

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<v Speaker 1>so much talk during this political season about small businesses,

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<v Speaker 1>I thought i'd recommend a very interesting book that's helped

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<v Speaker 1>a lot of entrepreneurs get started. It's called The Lean Startup,

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<v Speaker 1>How Today's Entrepreneurs use continuous innovation to create radically successful businesses.

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<v Speaker 1>The author is Eric Reeese. What is a startup? It

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<v Speaker 1>involves an individual or organization creating something brand new and

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<v Speaker 1>taking a risk because of the extreme uncertainties. The lean's

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<v Speaker 1>startup approach takes its cue from what's known as lean

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<v Speaker 1>manufacturing and a series of what some call counterintuitive practices

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<v Speaker 1>to do effective research and learn what customers really want.

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<v Speaker 1>And one of the takeaways in The Lean Startup is

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<v Speaker 1>that to succeed, particularly in the early going, you have

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<v Speaker 1>to be able to bend and stretch and often alter

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<v Speaker 1>your plan's midstream. Eric Reese is the author The Lean Startup,

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<v Speaker 1>How Today's Entrepreneurs use continuous innovation to create radically successful businesses.

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<v Speaker 1>And that's another edition of our book Club, WBZ, Boston's

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<v Speaker 1>news radio