WEBVTT 1 00:00:06.120 --> 00:00:07.759 Is Michael garfil Michael Garfield. 2 00:00:07.799 --> 00:00:09.160 Michael Garfield's joining. 3 00:00:09.080 --> 00:00:10.439 In the high Tech Texan. 4 00:00:10.599 --> 00:00:13.400 Michael Garfield is here with a high Tech Texas. 5 00:00:14.640 --> 00:00:18.039 It's to make life easier technology and Michael Garfield has 6 00:00:18.079 --> 00:00:19.320 something you might like. 7 00:00:25.440 --> 00:00:31.640 Michael Garfield is your high Tech Texans. Three decades helping 8 00:00:31.679 --> 00:00:37.280 you make magic with your gadgets. Heard worldwide on the 9 00:00:37.320 --> 00:00:41.079 iHeartRadio add Now you're high Tech Texan. 10 00:00:41.479 --> 00:00:51.439 Michael Garfield, Alan Dine's Day, super Bowl President's Day. People, 11 00:00:51.479 --> 00:00:54.159 It's February. It is Black History Month, it is Michael 12 00:00:54.159 --> 00:00:57.079 Garfield's birthday month. We've got rodeo season coming up at 13 00:00:57.119 --> 00:00:59.920 the end in Houston. Let's celebrate and we're going to 14 00:01:00.000 --> 00:01:02.200 do that for the next two hours. I do thank 15 00:01:02.240 --> 00:01:06.280 you everybody tuning in once again, twenty three years in running. 16 00:01:06.319 --> 00:01:09.200 It is called the High Tech Textan Show. Don't turn 17 00:01:09.239 --> 00:01:12.519 it off, people, There is so much more than just technology. 18 00:01:12.560 --> 00:01:16.680 I don't geek out that much. Trust me, people, interactive show. 19 00:01:16.719 --> 00:01:19.959 Whether you're listening over the air in Houston, San Antonio, 20 00:01:20.719 --> 00:01:23.840 in Dallas, we can also download it, so there's tech. 21 00:01:23.959 --> 00:01:27.000 You download the iHeartRadio app and you can listen to 22 00:01:27.079 --> 00:01:30.920 us on the live stream and you can listen on podcast. 23 00:01:31.000 --> 00:01:32.959 If there's some reason I want to hear this Ova 24 00:01:33.439 --> 00:01:36.840 and Ova again. Tell your friends follow me on social 25 00:01:36.840 --> 00:01:40.239 media because we also give away a lot of good stuff. Man, 26 00:01:40.519 --> 00:01:45.640 I was actually taking I didn't take official inventory because 27 00:01:45.760 --> 00:01:50.239 if I took inventory of all the crap and gadgets 28 00:01:50.319 --> 00:01:53.120 that I have in my house, the company send me 29 00:01:54.159 --> 00:01:57.040 that I continue to keeping a hoarde over the years. 30 00:01:57.840 --> 00:02:01.040 I really could open a retail store. And I'm serious. 31 00:02:01.200 --> 00:02:04.400 It's not going to be a massive retail store, maybe 32 00:02:04.400 --> 00:02:07.599 like a Trader Joe's size retail store. But I am 33 00:02:07.680 --> 00:02:11.879 sitting probably on a ton of cash because these are 34 00:02:11.879 --> 00:02:14.280 products that companies said, you know what, you know, we're 35 00:02:14.280 --> 00:02:16.120 gonna upgrade these things. Just go ahead and keep it, 36 00:02:16.120 --> 00:02:18.159 don't send it back. And these are things from phones 37 00:02:18.560 --> 00:02:23.280 to TVs, to chargers, to cases, to cables, to speakers 38 00:02:23.400 --> 00:02:25.479 to earbuds. I mean it goes on and on and 39 00:02:25.520 --> 00:02:29.080 on and before anybody gets bright ideas, I have a 40 00:02:29.120 --> 00:02:32.080 lot of cameras and security on my home, and I 41 00:02:32.120 --> 00:02:33.840 have a lot of guns too. We're allowed to have 42 00:02:33.960 --> 00:02:38.080 legally guns in Texas also to protect this house. I 43 00:02:38.159 --> 00:02:41.319 sound like an NFL commercial right now. We most protect 44 00:02:41.400 --> 00:02:44.000 this house. So what I do I have to get. 45 00:02:44.000 --> 00:02:45.879 I want to give some of this stuff away. So 46 00:02:46.240 --> 00:02:48.960 we could do it via here, via a phone number 47 00:02:49.000 --> 00:02:50.919 which I'm going to give you. We could do it. 48 00:02:51.120 --> 00:02:54.080 And I just sometimes I'm in my closet and going, oh, 49 00:02:54.120 --> 00:02:55.879 I forgot about this. Let's take a picture of this, 50 00:02:56.080 --> 00:02:59.560 Let's put it on my Instagram. Let's create a fun contest, 51 00:02:59.560 --> 00:03:01.039 and I'm going to mail it off to you. That's 52 00:03:01.080 --> 00:03:03.400 why you need to follow me certainly on Instagram. High 53 00:03:03.479 --> 00:03:07.599 Tech Texan Hi g h T e H T e 54 00:03:07.759 --> 00:03:10.080 x A N And we are off. It is my 55 00:03:10.240 --> 00:03:14.919 first show post super Bowl. I have been alive for 56 00:03:15.879 --> 00:03:20.159 every single Super Bowl actually, and I don't want to 57 00:03:20.159 --> 00:03:22.879 start ragging on it like this was the most boring listen. 58 00:03:22.919 --> 00:03:26.319 I've seen some blowouts people without a doubt, but this 59 00:03:26.400 --> 00:03:29.360 was kind of unexpected. If you listened last week. I 60 00:03:29.439 --> 00:03:33.919 had a big upside potential in my square pool four 61 00:03:34.000 --> 00:03:37.240 hundred dollars a square square pool, which was a ten 62 00:03:37.240 --> 00:03:41.120 thousand dollars per quarter payout. I didn't come. I mean, listen, 63 00:03:41.759 --> 00:03:45.120 even if you're one point off, it's not like you're close. 64 00:03:45.240 --> 00:03:47.159 It just doesn't work that way. I mean, it's so 65 00:03:47.319 --> 00:03:50.639 random the way they score. And then I guess if 66 00:03:50.680 --> 00:03:54.000 the score was closer in Kansas City, had gone for 67 00:03:54.039 --> 00:03:56.759 an extra point instead of going for a two pointer. Yeah, 68 00:03:56.919 --> 00:03:59.000 worked out, But I'm not in the wood. I could 69 00:03:59.039 --> 00:04:01.199 have shoot a game, but even if I won the 70 00:04:01.240 --> 00:04:03.960 ten thousand dollars per quarter, I'd still be here for you. 71 00:04:04.280 --> 00:04:06.680 How did you watch the game? And this is what 72 00:04:06.759 --> 00:04:08.439 I want to know, And with that we do start 73 00:04:08.479 --> 00:04:12.599 our interactive radio show three four six twenty nine text 74 00:04:12.719 --> 00:04:14.800 and that is the number where you can get to 75 00:04:14.840 --> 00:04:19.240 me three four six two nine te xam. When I 76 00:04:19.279 --> 00:04:21.839 say how did you watch the game? I'm not really 77 00:04:21.839 --> 00:04:25.240 concerned as woods and chips and guacamole and seven layered 78 00:04:25.240 --> 00:04:29.079 dep some wings. Because if you did, thanks for inviting me. 79 00:04:29.279 --> 00:04:34.759 Not did you watch it over cable? Did you watch it, 80 00:04:34.839 --> 00:04:38.759 like I suggested, using an over the air digital antenna 81 00:04:38.800 --> 00:04:42.759 which doesn't compress the signal. And you were probably impressed 82 00:04:42.759 --> 00:04:46.120 because there's no lag, You're not thirty seconds behind the 83 00:04:46.240 --> 00:04:49.720 game of play, because that's pretty cool. Did you watch 84 00:04:49.759 --> 00:04:52.839 it on tub And if you did not watch the game, 85 00:04:52.839 --> 00:04:54.160 you still not know it to be. But if you 86 00:04:54.160 --> 00:04:56.759 watched the game, you saw some kind of interesting commercials 87 00:04:56.759 --> 00:04:59.839 for two B Tubi and that is the streaming service 88 00:04:59.839 --> 00:05:03.160 that Fox bought a year ago. How did you watch? 89 00:05:03.319 --> 00:05:05.680 I'd love to hear from you. You can also go 90 00:05:05.720 --> 00:05:07.680 on x Twitter, whatever you want to call it. And 91 00:05:07.680 --> 00:05:09.639 by the way, it's also the same handle high Tech 92 00:05:09.680 --> 00:05:12.240 Texts and Hi g H T E H T e 93 00:05:12.399 --> 00:05:17.240 x A N. Did you enjoy watching the game? Did 94 00:05:17.800 --> 00:05:21.279 you notice any different whether you streamed it, whether you 95 00:05:21.319 --> 00:05:23.399 watched it on cable where you if you watch it 96 00:05:23.439 --> 00:05:25.079 over the air, did you watch it on your phone? 97 00:05:25.759 --> 00:05:28.800 Did you watch it on your tablet, your desktop? I mean, 98 00:05:28.839 --> 00:05:35.160 because we are consuming media at different in different forms. 99 00:05:35.759 --> 00:05:39.160 This did not happen fifty nine years ago when Super 100 00:05:39.160 --> 00:05:41.879 Bowl one happened in Los Angeles. It didn't happen ten 101 00:05:42.000 --> 00:05:45.720 years ago at Super Bowl forty nine. 102 00:05:45.879 --> 00:05:46.439 But it is. 103 00:05:46.319 --> 00:05:50.920 Happening now that we as consumers, we are watching these 104 00:05:50.959 --> 00:05:53.560 not just on linear television. We're all sitting on a 105 00:05:53.560 --> 00:05:57.240 couch watching on that the big old back of the day, 106 00:05:57.279 --> 00:05:59.240 the cathode raid too. But now we're watching on flat 107 00:05:59.279 --> 00:06:06.279 screen digital TVs, generally via cable, because we are now mobile, 108 00:06:06.879 --> 00:06:09.240 and I like, here's an example, I'll tell you this, like, 109 00:06:09.319 --> 00:06:13.279 I went to a pregame party. I was over in Houston, 110 00:06:13.879 --> 00:06:16.160 Verizon nice for the Verizon folks. They invited me to 111 00:06:16.199 --> 00:06:19.240 a pregame. Actually it was a pregame in watch and 112 00:06:19.399 --> 00:06:21.720 actually stay and watch the game at the Houston Texans 113 00:06:21.720 --> 00:06:24.120 practice facility, that big bubble right across the street from 114 00:06:24.160 --> 00:06:27.120 NRG Stadium. I didn't want to stay for the game 115 00:06:27.720 --> 00:06:29.959 because I just I wanted to to just I didn't 116 00:06:29.959 --> 00:06:31.759 want anybody around me. I wanted to watch it. I 117 00:06:31.759 --> 00:06:33.879 wanted to listen to the commentators. I wanted to watch 118 00:06:33.920 --> 00:06:36.720 the commercials and hear the commercials versus sitting with twelve 119 00:06:36.800 --> 00:06:40.240 hundred and fifteen hundred, two thousand people there. So I 120 00:06:40.240 --> 00:06:41.639 went to the pregame. I was there for about an 121 00:06:41.639 --> 00:06:43.920 hour and a half. Made some funny videos. Yes you 122 00:06:43.920 --> 00:06:46.800 can see those on my fun Instagram. You can like 123 00:06:46.839 --> 00:06:50.800 them if you want. But I went there and on 124 00:06:50.839 --> 00:06:54.399 the way home and I'm not supposed to do I'll 125 00:06:54.480 --> 00:06:56.680 just I'll just keep this safe. So I was a 126 00:06:56.720 --> 00:07:00.639 passenger in the car and I was watching the NFL 127 00:07:00.639 --> 00:07:04.560 pregame on my phone via two b and that was 128 00:07:04.560 --> 00:07:06.480 the only way to watch it because normally I would 129 00:07:06.480 --> 00:07:08.800 watch Fox Sports app, which I have and is free, 130 00:07:09.240 --> 00:07:12.040 but I downloaded they I'm a soccer man. 131 00:07:12.040 --> 00:07:12.480 That got me. 132 00:07:12.720 --> 00:07:16.040 I downloaded the two B app which is free, and 133 00:07:16.279 --> 00:07:20.800 it is one of, if not the largest free streaming app. 134 00:07:21.279 --> 00:07:23.279 I mean, it's not like it's there's not a lot 135 00:07:23.279 --> 00:07:25.360 of live programming, even though they did open up the 136 00:07:25.399 --> 00:07:27.560 Super Bowl and the Super Bowl pregame show to live programming. 137 00:07:27.680 --> 00:07:29.120 I mean there's a ton of channels and you could 138 00:07:29.120 --> 00:07:32.199 see movies and old sitcoms and whatever. But I was 139 00:07:32.279 --> 00:07:35.800 watching the pregame in the car on my mobile phone 140 00:07:35.839 --> 00:07:39.600 and this signal was great, just over five G. How 141 00:07:39.600 --> 00:07:42.120 did you watch it? Three four, six, twenty nine, Texans? 142 00:07:42.160 --> 00:07:44.800 What did you think of the commercials? I usually kind 143 00:07:44.800 --> 00:07:47.879 of I am a marketing guy. I'm really into the 144 00:07:47.879 --> 00:07:50.600 commercials and I'm really in the marketing, and I saw 145 00:07:50.680 --> 00:07:52.720 a lot of the commercials even before they air. They 146 00:07:52.759 --> 00:07:55.360 had some funny ones. We could talk about the halftime 147 00:07:55.439 --> 00:07:57.879 show when we come back. I am going to give 148 00:07:57.920 --> 00:08:00.920 you kind of my favorite commercials, some of them that 149 00:08:01.000 --> 00:08:06.120 actually worked in a commercial. If you are buying advertising, 150 00:08:06.600 --> 00:08:09.600 if you buy advertising here on my radio program, which 151 00:08:09.639 --> 00:08:12.519 we hope you do, please contact your local iHeart radio station, 152 00:08:13.040 --> 00:08:16.040 and you could, for a fraction of a fraction of 153 00:08:16.079 --> 00:08:19.040 a fraction of a fraction, purchase commercial time on this 154 00:08:19.160 --> 00:08:22.439 radio show Versus eight million dollars for a thirty second 155 00:08:22.480 --> 00:08:27.199 ad during the Super Bowl. But we hope advertising works here. 156 00:08:27.439 --> 00:08:29.639 It keeps us free. Like we're about to go to 157 00:08:29.680 --> 00:08:32.320 commercial right now, listen to the ads that run. I 158 00:08:32.360 --> 00:08:35.000 don't know what's gonna run, but I hope you choose 159 00:08:35.039 --> 00:08:37.480 to go buy from them and shop from them. When 160 00:08:37.519 --> 00:08:41.159 I talk about companies like Cabo, Bob's US Coins and Jewelry, 161 00:08:41.320 --> 00:08:44.799 Campbell's Compounding Pharmacy or whatever, I thank you they are 162 00:08:44.840 --> 00:08:46.960 are sponsors. But I will come back and I will 163 00:08:47.000 --> 00:08:51.000 tell you just because I saw ads for AI companies, 164 00:08:51.080 --> 00:08:55.200 car companies, beer companies, I didn't go out and buy them, 165 00:08:55.279 --> 00:08:58.000 but I will tell you a few that actually immediately 166 00:08:58.000 --> 00:09:02.039 pushed my buttons. I went online and I utilize their services. 167 00:09:02.320 --> 00:09:05.559 All that coming up next here and the biggest winner 168 00:09:05.600 --> 00:09:07.360 from the I'm gonna tell you who the biggest winner 169 00:09:07.399 --> 00:09:12.320 was last Super Bowl Sunday. You may be perplexed. That's 170 00:09:12.320 --> 00:09:13.840 what we do here on the High Tech Texan Show. 171 00:09:13.840 --> 00:09:17.120 It's called the teas it's Michael Garfield. Happy Weekend. Wherever 172 00:09:17.320 --> 00:09:18.639 and however you're listening to. 173 00:09:18.639 --> 00:09:40.960 The show, I may get hang in there. 174 00:09:41.080 --> 00:09:42.879 It's called the Teas People. That's what I do. I'm 175 00:09:42.879 --> 00:09:46.159 better than Mike Greenberg. This is Michael Garfield. As you heard, 176 00:09:46.840 --> 00:09:51.320 the High Tech Texan Show all across Texas, WAI twelve 177 00:09:51.440 --> 00:09:54.559 hundred and San Antonio, the Mighty and Mighty eleven ninety 178 00:09:55.159 --> 00:09:59.000 in and around Dallas and the big KPRC nine fifty am. 179 00:09:59.080 --> 00:10:01.759 That's the flagship in on that radio station now for 180 00:10:01.879 --> 00:10:05.279 twenty two, twenty three, twenty four years. I do think 181 00:10:05.320 --> 00:10:08.360 everybody for tuning in, and also for downloading the iHeartRadio app. 182 00:10:08.399 --> 00:10:10.600 If you missed the first segment and you want to 183 00:10:10.639 --> 00:10:12.759 hear this aging and again, all you need to do, 184 00:10:13.000 --> 00:10:16.200 that's right, Just listen to the podcast our good friend 185 00:10:16.240 --> 00:10:19.080 Callum Hello, Callum, Sir Calum read. As soon as we 186 00:10:19.120 --> 00:10:20.759 are finished here, he'll put it up on the old 187 00:10:20.799 --> 00:10:23.639 podcast of iHeartRadio. And you downloaded, and you listen, and 188 00:10:23.679 --> 00:10:29.039 you listen and you listen. Did anybody record the Super Bowl? Anybody? 189 00:10:29.399 --> 00:10:31.879 If you watched it live? The only people I think 190 00:10:31.919 --> 00:10:37.960 who would rewatch the Super Bowl are probably Philadelphia Eagle fans, 191 00:10:38.559 --> 00:10:40.600 because that's going to live in posterity. Shocked me that 192 00:10:40.639 --> 00:10:43.039 the Eagles won. I didn't have any money directly on 193 00:10:43.080 --> 00:10:45.879 the outcome of the game. I was in a square pool. 194 00:10:46.399 --> 00:10:48.600 Actually I was in one, two three, I was in 195 00:10:48.639 --> 00:10:50.720 three or four different square pools. Man, I kept bup 196 00:10:50.759 --> 00:10:56.159 gus freaking gupgus. Man can close. But whatever, that's just money, right, 197 00:10:56.279 --> 00:10:58.039 It's not like I get paid for this radio shows. 198 00:10:58.039 --> 00:10:59.639 You know, might as well just you know, throw away 199 00:10:59.639 --> 00:11:05.519 some money out the window. The advertisements, though, anybody have 200 00:11:05.639 --> 00:11:06.320 some good ones? 201 00:11:06.879 --> 00:11:07.039 Did? 202 00:11:07.120 --> 00:11:09.159 What was your favorite? You know? Was it the Dorito 203 00:11:09.320 --> 00:11:12.639 thing that some user actually made and he was abducted 204 00:11:12.639 --> 00:11:15.679 by aliens? Was it the Budweiser horse who little pushed 205 00:11:15.720 --> 00:11:19.600 the keg up and down this street? Uh? Some of thes. 206 00:11:19.639 --> 00:11:21.960 I was looking at the USA Today ad meter, which 207 00:11:22.000 --> 00:11:25.080 I followed for years and years and years. One of 208 00:11:25.080 --> 00:11:29.240 the big ones was the Ford commercial. No, I wouldn't 209 00:11:29.480 --> 00:11:30.639 you see, I don't even know it wouldn't have Ford 210 00:11:30.639 --> 00:11:34.720 commercial it was. It was the jeep commercial with Harrison Ford. 211 00:11:34.759 --> 00:11:37.159 You see how sometimes it didn't push the button U 212 00:11:37.519 --> 00:11:39.440 That was probably one of the best lines. He goes 213 00:11:39.639 --> 00:11:42.080 I like my jeep even though my last name is Ford. 214 00:11:42.200 --> 00:11:46.039 Very good with it. Uh. Glenn Powell University of Texas, 215 00:11:46.039 --> 00:11:48.480 by the but a lot of UT grads actually not. 216 00:11:48.559 --> 00:11:51.679 They didn't probably graduate. Between Matthew McConaughey and Glenn Powell 217 00:11:52.159 --> 00:11:55.919 UT Longhorn Boys, they actually played big roles in commercials, 218 00:11:56.240 --> 00:11:59.240 just like Xavier Worthy of UT Longhorn scored a few 219 00:11:59.240 --> 00:12:03.840 touchdowns for the Camp Jedi Chiefs Longhorns all over the place. Baby. 220 00:12:04.519 --> 00:12:07.240 I didn't rush out to buy hardly anything. I haven't 221 00:12:07.240 --> 00:12:09.440 bought Budweiser, a Bud Light beer. I did like the 222 00:12:09.480 --> 00:12:12.559 post Malone commercial. I think that was fun. Didn't certainly 223 00:12:12.600 --> 00:12:15.519 didn't go buy a car. But you know what I did. 224 00:12:15.559 --> 00:12:25.559 I downloaded two different apps that advertised a quick advertisement 225 00:12:25.639 --> 00:12:28.720 during the actual Super Bowl and one that didn't even 226 00:12:28.759 --> 00:12:31.559 advertise during the Super Bowl because they used guerrilla marketing 227 00:12:33.200 --> 00:12:37.840 and they use tweets, they use Instagram. Because you know 228 00:12:37.879 --> 00:12:41.600 what we as it get carrying over from the first segment, 229 00:12:41.639 --> 00:12:44.559 we as a society, when we watch things, and certainly 230 00:12:44.600 --> 00:12:47.200 when we watch football games, odds are we're using a 231 00:12:47.279 --> 00:12:50.840 second screen, and we use the term second screen is 232 00:12:51.080 --> 00:12:53.759 most likely it's your phone that you're holding while you're 233 00:12:53.799 --> 00:12:56.960 sitting on the couch watching your TV. You're on it 234 00:12:57.000 --> 00:12:59.679 because you're texting your buddies. Hey man, did you see 235 00:12:59.720 --> 00:13:02.000 that play? A Mahomes is not you know, rocking right now? 236 00:13:02.000 --> 00:13:04.559 What's what's going on? Was that a concussion? Can't believe 237 00:13:04.559 --> 00:13:06.320 they went for two. They should have got the whole thing. 238 00:13:07.519 --> 00:13:11.559 Maybe you're looking at live stats, maybe you're doing live betting, 239 00:13:12.240 --> 00:13:14.960 maybe you're doing emails. Maybe you're just I tell you 240 00:13:15.000 --> 00:13:17.279 what I guarantee if unless you're an Eagles fan, you 241 00:13:17.360 --> 00:13:20.399 got bored, probably at the beginning of the second quarter. 242 00:13:21.879 --> 00:13:23.679 So it's the second screen. So I mean, I'm going 243 00:13:23.679 --> 00:13:25.679 through my ax and my tweets and all this stuff, 244 00:13:25.759 --> 00:13:29.279 and I saw one from a company I've never heard of, 245 00:13:29.919 --> 00:13:32.240 and dang it if it didn't work. It's and this 246 00:13:32.279 --> 00:13:33.919 is not an app, but anyway, it's it's for me. 247 00:13:34.120 --> 00:13:35.519 I wish they would pay me to talk about this. 248 00:13:35.759 --> 00:13:40.159 But it was called Perplexity, and it's an app. And 249 00:13:40.240 --> 00:13:43.639 they did a Super Bowl contest that as I was 250 00:13:43.639 --> 00:13:47.320 reading post Super Bowl, it moved the needle on the 251 00:13:47.399 --> 00:13:50.879 number of downloads. Now, if you're watching the game, you 252 00:13:51.000 --> 00:13:53.879 saw ads eight million dollars a popp or so for 253 00:13:54.399 --> 00:13:59.960 open ai and Google because they were promoting their AI 254 00:14:00.159 --> 00:14:06.480 search engine a lot of money. But there's this. I 255 00:14:06.480 --> 00:14:08.960 wouldn't even familiar with this company and I cover the 256 00:14:08.960 --> 00:14:12.080 tech industry. It's called Perplexity. And what they did they 257 00:14:12.080 --> 00:14:15.320 posted a tweet sorry X whatever you want to call it. 258 00:14:15.879 --> 00:14:18.039 And what they did is they wanted users to download 259 00:14:18.080 --> 00:14:20.840 its app and oh, by the way, into a contest 260 00:14:21.120 --> 00:14:26.080 that could result in a one million dollar whin. Yeah again, 261 00:14:26.159 --> 00:14:28.720 I'm a sucker, I'm a consumer. I wanted to try it. 262 00:14:30.200 --> 00:14:35.840 But this one contest, this one X host it increased 263 00:14:35.840 --> 00:14:40.080 the mobile app installations by about fifty percent. This is 264 00:14:40.080 --> 00:14:45.080 according to an app intelligence provider called app Figures. A 265 00:14:45.200 --> 00:14:49.799 million dollars very clever way to not only boost the 266 00:14:49.840 --> 00:14:53.679 apps installations, but really help familiarize users with how this 267 00:14:53.919 --> 00:14:58.960 Perplexity AI search works. Because you to enter the contest. 268 00:14:59.000 --> 00:15:01.879 And I love this and this is this, this is for marketing. Gosh, 269 00:15:01.879 --> 00:15:03.919 I love marketing. I love this stuff. It was really 270 00:15:04.000 --> 00:15:07.159 kind of brilliant. Just because you download an app and 271 00:15:07.200 --> 00:15:09.879 install it, these companies want you to use it and 272 00:15:09.919 --> 00:15:11.840 to enter the one million dollar contest. You had to 273 00:15:11.919 --> 00:15:13.679 use it, and you had to use it during the 274 00:15:14.080 --> 00:15:16.320 Big Game. I don't think I'm allowed to call it 275 00:15:16.320 --> 00:15:18.720 the Super Bowl, Sorry about that. And what it did 276 00:15:18.879 --> 00:15:21.799 is since it's an AI app and what AI apps 277 00:15:21.840 --> 00:15:24.759 are there for, they want you to launch it and 278 00:15:24.759 --> 00:15:27.600 then ask questions, any questions. So what you had to 279 00:15:27.600 --> 00:15:30.399 do you had to download it during the game. Then 280 00:15:30.440 --> 00:15:33.679 you had to ask it at least five questions right 281 00:15:33.679 --> 00:15:36.200 there on the app during the big Game. Then the 282 00:15:36.200 --> 00:15:37.879 company said he was going to pick one million dollar 283 00:15:37.879 --> 00:15:43.000 Winter I did not win by requiring users to ask 284 00:15:43.039 --> 00:15:45.559 these five questions to do the contest. I think the 285 00:15:45.600 --> 00:15:48.159 app itself the perplexity, it really help users get the 286 00:15:48.360 --> 00:15:52.879 overall initial learning curve of how to try a new product. Brilliant, 287 00:15:52.919 --> 00:15:56.480 I say brilliant. And the other one was one that 288 00:15:56.519 --> 00:15:58.600 we saw on TV and did you check this out? 289 00:15:58.639 --> 00:16:00.120 It was right near the end of the game, if 290 00:16:00.120 --> 00:16:02.320 anybody was still watching, near the end of the fourth quarter. 291 00:16:02.679 --> 00:16:04.480 It was from an app again I've never heard of, 292 00:16:04.600 --> 00:16:08.159 called Fetch, and it was I don't even know if 293 00:16:08.200 --> 00:16:09.639 it was a thirty second ad. It may have been 294 00:16:09.639 --> 00:16:12.360 a fifteen second ad, and it may I don't even 295 00:16:13.399 --> 00:16:15.080 it may have just been graphics on a TV. I 296 00:16:15.080 --> 00:16:17.480 don't even know if anybody was even talking, and it said, 297 00:16:17.480 --> 00:16:19.639 if you download the app right now, they're giving away 298 00:16:19.720 --> 00:16:23.919 one point two million dollars. Like immediately, it was like, 299 00:16:23.960 --> 00:16:26.519 what ten thousand dollars a second over two minutes or 300 00:16:26.559 --> 00:16:31.279 something like that, And of course, yep, sucker downloaded the 301 00:16:31.279 --> 00:16:35.039 app and here was this is why this was so compelling. 302 00:16:35.440 --> 00:16:38.240 You had to immediately download it because it was getting 303 00:16:38.279 --> 00:16:40.559 ready to start. So when you and I don't know 304 00:16:40.559 --> 00:16:44.840 if the NFL appreciated this, because I did not fully 305 00:16:44.879 --> 00:16:48.240 and clearly and consciously watch the last two to three 306 00:16:48.320 --> 00:16:50.960 to four minutes of the football game because I was 307 00:16:50.960 --> 00:16:56.360 too busy downloading, registering for this app, and then watching 308 00:16:56.399 --> 00:16:59.480 the app to see if I won the ten thousand dollars. 309 00:17:00.919 --> 00:17:06.079 It was. It worked to some extent because two minutes later, 310 00:17:06.119 --> 00:17:08.799 when I found out I didn't win Jack, I uninstalled 311 00:17:08.799 --> 00:17:10.680 the app. That that could have been one of the 312 00:17:10.720 --> 00:17:13.119 fastest let's download the app and let's uninstall the app 313 00:17:13.160 --> 00:17:14.880 in the history. But it worked. I don't even know 314 00:17:14.920 --> 00:17:18.559 what fetch is about. Your favorite commercials. Tell me over here. 315 00:17:18.759 --> 00:17:21.559 Phone number is three four six twenty nine. Textan I'm 316 00:17:21.559 --> 00:17:23.880 about to give you some controversy. Don't call, but this 317 00:17:24.000 --> 00:17:27.920 is my opinion. The big winner. Who's the winner in 318 00:17:27.960 --> 00:17:30.319 the Super Bowl. Everybody's got their opinion. You're the oh 319 00:17:30.359 --> 00:17:33.279 the Philadelphia Eagles were the big winner? Was Fox the 320 00:17:33.279 --> 00:17:36.759 big winner because it was it about one hundred and 321 00:17:36.799 --> 00:17:39.559 forty six million dollars worth of profit or revenue in 322 00:17:39.599 --> 00:17:44.240 the day. Not in my mind, after spending this past 323 00:17:44.279 --> 00:17:48.519 week watching the game, assessing the ads, assessing the halftime, assessing, 324 00:17:49.079 --> 00:17:52.039 you know, was there any glitches, Tom Brady, whatever? Was 325 00:17:52.640 --> 00:17:59.119 in my mind, the biggest winner was Kendrick Lamar. Yep, 326 00:17:59.759 --> 00:18:04.680 Kendrick Lamar, the halftime entertainer. I'm not necessarily a fan 327 00:18:04.680 --> 00:18:09.839 of Kendrick. I really didn't enjoy that halftime show because 328 00:18:09.880 --> 00:18:12.279 I don't think I'm in as demographic. I knew two 329 00:18:12.319 --> 00:18:14.920 of his songs coming in. That's the only thing I 330 00:18:15.000 --> 00:18:19.359 really knew about him. The thing is you have to 331 00:18:19.480 --> 00:18:24.319 factor in not only what happens live, but also in 332 00:18:24.359 --> 00:18:29.640 the chatter online, the viralinness of it, and let me 333 00:18:29.680 --> 00:18:32.920 help you out. I over the past week six days 334 00:18:34.000 --> 00:18:38.640 have seen more chatter about Kendrick Lamar's halftime show than 335 00:18:38.680 --> 00:18:43.000 the actual highlights. The play by play of what happened 336 00:18:43.000 --> 00:18:49.079 in the actual game. Kendrick Lamar won this Jay Z's Company, 337 00:18:49.079 --> 00:18:51.160 you actually put on the whole halftime show. They won 338 00:18:51.240 --> 00:18:56.799 it because it's buzz and it was polarizing whether you 339 00:18:57.039 --> 00:19:00.680 hated it, whether you didn't understand it, whether you liked it, 340 00:19:00.759 --> 00:19:05.079 whether you loved it. My goodness to me only the 341 00:19:05.319 --> 00:19:07.720 number one thing that is continuing to come up at 342 00:19:07.720 --> 00:19:09.759 the top of my Thieves, top of my Instagram, top 343 00:19:09.759 --> 00:19:14.519 of my Facebook was Kendrick Lamar clips ten second, thirty 344 00:19:14.519 --> 00:19:17.359 second clips of his halftime show. Behind the scenes of 345 00:19:17.400 --> 00:19:19.640 the halftime show, did you see Serena Williams do this? 346 00:19:19.720 --> 00:19:22.559 Did you understand the underlying segment of what he was 347 00:19:22.599 --> 00:19:26.720 trying to do? Drake? It lasted a week and it 348 00:19:26.799 --> 00:19:30.759 still could go on. To me, the buzz in the 349 00:19:30.839 --> 00:19:35.279 viral Kendrick Lamar biggest winner of the week other than me, 350 00:19:35.400 --> 00:19:37.720 because you're listening to me right now, all right halfway 351 00:19:37.880 --> 00:19:39.559 to the end of the first hour. You know the 352 00:19:39.599 --> 00:19:42.000 phone number it is Michael Garfield. When we come back. 353 00:19:42.400 --> 00:19:45.920 Is the end of TV as we know it actually 354 00:19:46.319 --> 00:19:49.880 about to be over? I think it may be. And 355 00:19:49.960 --> 00:19:53.920 what's up people? The Gulf of America. Apparently it's officially 356 00:19:53.960 --> 00:19:55.759 changed on some apps coming up right here on the 357 00:19:55.799 --> 00:20:15.920 High Tech Testing Show, Last we forget. This is a 358 00:20:16.119 --> 00:20:19.160 call in radio show, and I do thank you for calling. 359 00:20:19.160 --> 00:20:20.799 We've got a few people on the line. Let's see 360 00:20:20.799 --> 00:20:23.279 if we can get to those three four six twenty 361 00:20:23.359 --> 00:20:26.000 nine textan that's three four six two nine T e 362 00:20:26.200 --> 00:20:28.400 x A N. Michael Garfields is the name. We have 363 00:20:28.440 --> 00:20:30.960 been talking a little about Super Bowls and television and 364 00:20:31.000 --> 00:20:33.200 how did you watch it? Did you watch it linear? 365 00:20:33.440 --> 00:20:36.640 Over the air TV? Cable TV? Is the end of 366 00:20:36.759 --> 00:20:38.759 TV as we know it? Near? I'll get to that, 367 00:20:38.960 --> 00:20:41.720 but as I said, we we can't keep a lot 368 00:20:41.759 --> 00:20:43.880 of these colors on hold right now, so let's go 369 00:20:43.920 --> 00:20:46.920 to the phones. How you doing. I appreciate this is Brian, Brian, 370 00:20:46.920 --> 00:20:48.240 it's Michael. What's going on today? 371 00:20:48.720 --> 00:20:48.920 Hey? 372 00:20:48.960 --> 00:20:52.599 Michael, great show. I always follow you and I bought 373 00:20:52.720 --> 00:20:56.480 a S twenty five based on your recommendation. I'm curious 374 00:20:56.559 --> 00:21:00.880 about a case and I noticed the new mag charging 375 00:21:00.920 --> 00:21:02.839 on the backround, wondering what your recommendation is. 376 00:21:03.400 --> 00:21:07.519 Look at that somebody taking my advice I talk about phones. 377 00:21:07.599 --> 00:21:09.400 You get it. I appreciate it. Thank you, Brian. I 378 00:21:09.440 --> 00:21:13.200 appreciate that call. Yeah, let's talk about magnetic cases. I 379 00:21:13.240 --> 00:21:16.519 don't talk about cases a lot. I talk about the 380 00:21:16.519 --> 00:21:19.480 phones a lot, but I will and I have recommended 381 00:21:19.519 --> 00:21:21.599 for twenty three years that I've been doing this radio 382 00:21:21.640 --> 00:21:24.720 and the TV segments. You need a case because it 383 00:21:24.759 --> 00:21:29.240 protects your phone. The phone is not cheap nowadays. It 384 00:21:29.240 --> 00:21:30.960 it's going to give it at least one, two, three, 385 00:21:31.000 --> 00:21:33.559 four years longer. And for some reason, you do want 386 00:21:33.559 --> 00:21:35.359 to sell that phone one day or give it away. 387 00:21:36.440 --> 00:21:39.200 You want it in good condition because you're gonna it's 388 00:21:39.200 --> 00:21:41.400 more valued. You're gonna get your you know, potentially more 389 00:21:41.440 --> 00:21:43.839 money if you do happen to sell it. So in 390 00:21:43.920 --> 00:21:47.319 terms of cases, let's talk about the magnetic stuff. Now, 391 00:21:47.599 --> 00:21:50.480 I'm not an Apple guy, and I do know years 392 00:21:50.480 --> 00:21:54.759 ago that Apple came up with a with with something 393 00:21:54.759 --> 00:21:56.680 that it was a magnet that was embedded. It was 394 00:21:56.680 --> 00:22:00.160 starting in the iPhone twelve back in twenty twenty. It 395 00:22:00.200 --> 00:22:04.000 was a magnet and they trademarked it. It's called mag safe, 396 00:22:04.279 --> 00:22:06.640 all right. It's a technology and what it is, it's 397 00:22:06.680 --> 00:22:09.519 a ring of magnets that's embedded in the back of 398 00:22:09.559 --> 00:22:11.920 the phone and It's been on every iPhone since the 399 00:22:11.960 --> 00:22:14.759 iPhone twelve. And you can go out and you can 400 00:22:14.799 --> 00:22:19.200 buy accessories from battery packs, to phone grips to just 401 00:22:19.240 --> 00:22:22.480