Speaker 1: Brian Thomas, please to welcome my next guest, Mark Beckman
Speaker 1: tchech out his resume.
Speaker 2: I can't read it all.
Speaker 1: We wouldn't have any time to talk about his new
Speaker 1: books Some Future Day, How Ai Is Going to Change Everything.
Speaker 1: He is the CEO of an award winning advertising agency,
Speaker 1: DMA United, and he has well worked on campaigns for
Speaker 1: literally every major company in the country. Embraces and emerging
Speaker 1: technology and effort to augment campaigns, including We're going to
Speaker 1: be talking about it artificial intelligence, and he's used that
Speaker 1: a variety of wastes for his advertising campaigns. He show
Speaker 1: Some Future Day examines technology, culture in the law, all
Speaker 1: kinds of really notable guests. He's also of the best
Speaker 1: selling comprehensive guide NFTs Digital Artwork Blockchain Technology, a highly
Speaker 1: a claimed book that is Welcome to the show, Mark Beckman,
Speaker 1: Let's talk about your book Some Future Day, How Ai
Speaker 1: Is Going To Change Everything. It's good to have you
Speaker 1: on the Morning show.
Speaker 3: Good morning, Thank you so much for having me, and
Speaker 3: thank you for that very very very nice introduction.
Speaker 1: I appreciate it well, and you know, based on your
Speaker 1: resume it was quite abbreviated. I tried to get the
Speaker 1: key elements in but it is impressive what you've been
Speaker 1: able to do. Let's talk about AI. I'm old enough
Speaker 1: to remember when it was a big thing that IBM
Speaker 1: invented Big Blue, which actually beat a human being in
Speaker 1: the game of chess. That's peanuts compared to what this
Speaker 1: stuff can do today. And I think, and I know
Speaker 1: your book presents I think in an optimistic way how
Speaker 1: this is going to benefit, you know, the masses, But
Speaker 1: I think most people are afraid of it, like I'm
Speaker 1: going to be out of a job, kind of afraid.
Speaker 3: Well, you know, it's for sure. People are concerned as
Speaker 3: they are with every technology and what my book does,
Speaker 3: and I think your audience would appreciate it. I'm sure
Speaker 3: there are tons of people in your audience who are
Speaker 3: smart and curious and beginners. And for those beginners who
Speaker 3: are interested in learning how they can enhance their career,
Speaker 3: make more money, improve their family, I've improved their communities.
Speaker 3: My book brings those beginners into the world of artificial intelligence,
Speaker 3: and after every chapter, I actually provide the reader with
Speaker 3: tools that they can use today to start implementing. Whether
Speaker 3: that means they want to learn how to create new artwork,
Speaker 3: or write a song, or how to you know, create
Speaker 3: more efficiencies at work with emails and writing even business.
Speaker 3: You know, so many of us struggle. We have a
Speaker 3: new business idea, but we don't want to write the
Speaker 3: business plan. I mean now literally, with these new tools,
Speaker 3: we can write a business plan in a matter of minutes.
Speaker 2: It's incredible. So I lay that all out in my new.
Speaker 3: Book some future day, how AI is going to change everything?
Speaker 3: And you know, obviously it's on Amazon, Barnes and Noble,
Speaker 3: target all the big booksellers. But it's pretty straightforward and
Speaker 3: that's why I'm very optimistic about it. I think that
Speaker 3: this will have very very positive implications to everybody.
Speaker 1: Hey, and your book also is available on my blog
Speaker 1: page at fifty five caresee dot com. Always put the book,
Speaker 1: authors books and a link to buy them on my
Speaker 1: blog page. So that's one more mechanism so my listeners
Speaker 1: can always remember that. Now, I guess my concern on this,
Speaker 1: And you know, I practiced law for a long time,
Speaker 1: sixteen years. I've been on the radio for nineteen, but
Speaker 1: prior to that, sixteen years of practicing law, and I
Speaker 1: know they're using AI to create legal briefs. Part of
Speaker 1: The thing about being a lawyer was it required critical
Speaker 1: thinking analysis. You had to do the work yourself, which
Speaker 1: helped you improve the case, manage the direction of the
Speaker 1: arguments and articulating them. It helped the juices in the
Speaker 1: brain flow, and I think that benefit of the client.
Speaker 1: And when you talk about like having it write a
Speaker 1: business plan if you're got a great idea for a business,
Speaker 1: isn't part of developing the business itself sitting down and
Speaker 1: contemplating as you write a business plan to help you,
Speaker 1: you know, steer the direction of the business model. I
Speaker 1: mean it forces you to think, I just worry about
Speaker 1: AI maybe dumbing us down. It doesn't require It takes
Speaker 1: away the logic and the in the creative component that
Speaker 1: your brain works on, and I think that part benefits
Speaker 1: you and helps you develop as a person.
Speaker 3: So it's a it's a great question, particularly from me
Speaker 3: because my background.
Speaker 2: Is law as well.
Speaker 3: And yeah, so I'll tell you something cool on one
Speaker 3: of my episodes. I'd love to send it to you somehow.
Speaker 3: But on one of my episodes on my show Some
Speaker 3: Future Day on youtubet, I introduced to my audience the
Speaker 3: first political figure who uses artificial intelligence to draft a bill,
Speaker 3: and you can imagine.
Speaker 2: His name is Clyde Vanelle.
Speaker 3: He's here in New York City, and you can imagine
Speaker 3: Assemblyman Clyde got into a.
Speaker 2: Lot of trouble.
Speaker 3: His constituency went ballistic on him. But what he admitted
Speaker 3: was that he had to go and apply that personal
Speaker 3: touch that you were talking about, your concern his creativity
Speaker 3: at the end of the day, And I right about
Speaker 3: this in my book too. If you look at machine
Speaker 3: versus man, man still wins that creative element. You're right,
Speaker 3: we could be creative with artificial intelligence, but it's not
Speaker 3: going to get that emotional connection. You can't break through
Speaker 3: the way Bob Dylan does. You can't break through the
Speaker 3: way Pablo Picasso does. So for sure humans will beat
Speaker 3: the machines every single time. And I get into like
Speaker 3: some fun stories. The book isn't just technical with regards
Speaker 3: to say, use this tool if you want to create
Speaker 3: a painting, use this tool.
Speaker 2: If you want to create a photograph.
Speaker 3: But I get into like these types of stories and
Speaker 3: issues too, and I get and I go deep into
Speaker 3: the idea of like the human spirit, our ability as
Speaker 3: creators to touch emotion is far superior than algebra, and
Speaker 3: at the end of the day, AI is literally algebra,
Speaker 3: it's predicting. So I'm with you on that humans are
Speaker 3: going to beat machines all day long.
Speaker 1: Well, and you know, in terms of drafting a bill,
Speaker 1: I you know and understand how legislative drafting is done.
Speaker 1: You take the Code of Federal Regulars for example, when
Speaker 1: you see a bill out of Congress, you have to
Speaker 1: refer back to the original coda feder regulations to see
Speaker 1: what the original reg stated. They never incorporate that language
Speaker 1: into a new builder work and on, they just change
Speaker 1: things within it. So artificial intelligence can go a long
Speaker 1: way because it can easily digest thousands and thousands of
Speaker 1: pages of rags and make sure what you're writing now
Speaker 1: you know it goes, you know, falls in line with
Speaker 1: what's already on the book. So that is a great advance.
Speaker 1: It takes out the human error component of that and
Speaker 1: a lot of man hours or hours of work. But
Speaker 1: you know, I guess I wonder in terms of other
Speaker 1: things like well, maybe human error we have to worry
Speaker 1: about that, and it takes out that element of human error.
Speaker 1: But these artificial intelligence platforms are programmed by humans. So
Speaker 1: you got that whole garbage in, garbage out kind of concern,
Speaker 1: and we've seen some of that pop up with artificial
Speaker 1: intelligence being rolled out, Like how come there's so much
Speaker 1: bias in one direction with everything this system turns out,
Speaker 1: like chat GPT for example.
Speaker 3: That's a great question. So my book gets into this issue.
Speaker 3: It's a real issue, the idea of racism, sexism, and bias.
Speaker 3: And what you're talking about is the way that these llms,
Speaker 3: these large language models, are trained, and when they're trained effectively,
Speaker 3: what's happening is for your audience, the tech companies like
Speaker 3: open Ai and Microsoft that are building the llms, they're
Speaker 3: taking a corpus of information and data from humanity and
Speaker 3: feeding them into the computer to give the effectively the
Speaker 3: intelligence the artificial intelligence life.
Speaker 2: But let's face it, a lot of.
Speaker 3: That information is not just faulty in the way that
Speaker 3: you spoke about garbage in, garbage out, but it's also
Speaker 3: missing huge blocks of data. So think in terms of
Speaker 3: like the mid century, nineteen fifties, when certain parts of
Speaker 3: our population weren't included, weren't even able to draft certain
Speaker 3: research papers and research studies. So if you look at,
Speaker 3: for example, the Nobel Prize winner is going through.
Speaker 2: The forties and the fifties, they're typically.
Speaker 3: Just representative of one gender, of one skin color, and
Speaker 3: we're missing out a ton of points of view. There
Speaker 3: are no winning winners in the Noble Award arena in
Speaker 3: the nineteen fifties because they weren't allowed to participate. So
Speaker 3: the other issue that's never going to be fixable, it
Speaker 3: will always be biased to your point, is the fact
Speaker 3: that those points of view are not included from that
Speaker 3: time period when these llms were trained. So it really
Speaker 3: is an issue, but it is getting better. So there's
Speaker 3: the issue of let's say, explicit bias, which I think
Speaker 3: is what you were focused on, But then there's this
Speaker 3: implicit bias which is going to stay forever.
Speaker 1: I'm talking with Mark Beckman off of the book Some
Speaker 1: Future Day How AI is Going to Change Everything? And
Speaker 1: any book you suggests that artificial intelligence might have the
Speaker 1: ability to strengthen family bonds and improve the quality of
Speaker 1: our home wives along. How might that work out? And
Speaker 1: stood what are you referring to?
Speaker 2: Okay, I love that.
Speaker 3: You bring it up, and I'm going to give you
Speaker 3: an example of something that came my way, as you
Speaker 3: can imagine, because of the book.
Speaker 2: All I'm doing is meeting people who.
Speaker 3: Are coming at me and talking about artificial intelligence.
Speaker 2: All day, every day.
Speaker 3: And this is a crazy story, but it's true, and
Speaker 3: you know, maybe it's good. So there's a couple, young
Speaker 3: couple probably in their thirties living in Texas that came
Speaker 3: to me and they were like, we want to tell
Speaker 3: you the story. We've been fighting like crazy, and I
Speaker 3: guess the husband has a lack of desire to be
Speaker 3: cooperative with his wife and go to a marriage counselor.
Speaker 3: So they negotiated and the deal is, believe it or not,
Speaker 3: it's nuts, is that chatchpt is the marriage counselor and
Speaker 3: every time they have an argument, they enter their arguments
Speaker 3: into chat gypt to find a resolution. And as weird
Speaker 3: as this sounds, it's true and it's been helping their marriage.
Speaker 3: So this is like one of the most bizarre, Like
Speaker 3: I definitely didn't write about this in the book, Like
Speaker 3: this wasn't something I expected. But people are becoming creative
Speaker 3: and now they're using chat e ept to have a
Speaker 3: better married life.
Speaker 1: That's unusual, you know, taking the place of a therapist.
Speaker 1: And I can hear people in the therapy community going,
Speaker 1: oh my god, AI is going to put me out
Speaker 1: of business. But that takes out that human element.
Speaker 2: You know.
Speaker 1: If I meet you in person, we sit down and
Speaker 1: we talk, I can gauge the type of person you are.
Speaker 1: I can see how you react to different situations. I
Speaker 1: can understand your emotions and how you know, maybe maybe
Speaker 1: you're you fly off the handle quickly or you react
Speaker 1: differently different based on different subject matters. And I don't
Speaker 1: understand how artificial intelligence can can can grasp that human element.
Speaker 1: You type of question in my wife and I are
Speaker 1: fighting about this, that doesn't really fully appreciate the whole
Speaker 1: situation that's going on.
Speaker 3: I want to take you a little further down this path,
Speaker 3: so think in terms of a well, first of all,
Speaker 3: I want to tell you there will inevitably be a
Speaker 3: whole You keep referring to job loss, and there will
Speaker 3: definitely be a huge elimination of jobs, white collar jobs, professionals,
Speaker 3: lawyers and the like. And there have already been great advances,
Speaker 3: and I talk about this in the book. I break
Speaker 3: out different business sectors in the book finance, medicine, the
Speaker 3: creative industries, fashion, art, music, Hollywood, and there have been
Speaker 3: tremendous advances in the medical industry. For example, think in
Speaker 3: terms of discovering diagnosing illnesses. Google created a vertical called AMY.
Speaker 3: It's a type of artificial intelligence that they've trained and
Speaker 3: almost with one hundred percent accuracy.
Speaker 2: Now they could discover.
Speaker 3: And diagnose rare diseases and old diseases that have.
Speaker 2: Even been eliminated from society. So they're doing great with that.
Speaker 2: Think about this.
Speaker 3: Imagine if you have a child who is ten years
Speaker 3: old and she's starting to struggle with some issues, and
Speaker 3: you use artificial intelligence to diagnose what your child's mental
Speaker 3: illness might be, and then from there you can go
Speaker 3: to a doctor and start working with a doctor.
Speaker 2: Well, the child will also.
Speaker 3: Have at you know, I think eventually really soon actually
Speaker 3: like it's on us now, an AI agent which could
Speaker 3: work with them in so many different ways. And that
Speaker 3: AI agent that could serve almost as like a technological
Speaker 3: like robotic type of therapist, will also remember all of
Speaker 3: your child's issues. The child might feel freer speaking to
Speaker 3: something that is just a robot, let's say, versus then
Speaker 3: the human, and that artificial intelligence will remember all of
Speaker 3: your child's fears and frailties and issues and problems to
Speaker 3: take that along with her for her entire life. They're
Speaker 3: going to see the same thing change as it. Really
Speaker 3: it's the educ tutors where you know forever, the artificial
Speaker 3: intelligence will build and work with your child in different ways.
Speaker 3: From an academic perspective, they'll build on it through years
Speaker 3: and years and years of fostering a relationship and training
Speaker 3: itself in a specialized way. I can see that specific
Speaker 3: to your child's needs. So again these are like foreign concepts,
Speaker 3: but there could be benefits. And again my perspective is
Speaker 3: AI is simply a tool. It's only math, and it
Speaker 3: should be not It should not be replacing the professionals
Speaker 3: and the humans.
Speaker 2: But if the professionals could use.
Speaker 3: Them as a tool, it could provide our society with
Speaker 3: tremendous benefits.
Speaker 1: Lots take in here, get a copy of it some
Speaker 1: future day. How AI is going to change everything. It's
Speaker 1: been a pleasure talking with you, Mark Beckman. Really appreciate
Speaker 1: the time you spit my listeners and me, and I'm
Speaker 1: sure they're going to grab up a copy of that
Speaker 1: book fifty five cares dot Com to do. So thanks
Speaker 1: for your time. Have a wonderful day, My friend,