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<v Speaker 1>Brian Thomas, please to welcome my next guest, Mark Beckman

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<v Speaker 1>tchech out his resume.

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<v Speaker 2>I can't read it all.

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<v Speaker 1>We wouldn't have any time to talk about his new

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<v Speaker 1>books Some Future Day, How Ai Is Going to Change Everything.

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<v Speaker 1>He is the CEO of an award winning advertising agency,

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<v Speaker 1>DMA United, and he has well worked on campaigns for

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<v Speaker 1>literally every major company in the country. Embraces and emerging

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<v Speaker 1>technology and effort to augment campaigns, including We're going to

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<v Speaker 1>be talking about it artificial intelligence, and he's used that

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<v Speaker 1>a variety of wastes for his advertising campaigns. He show

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<v Speaker 1>Some Future Day examines technology, culture in the law, all

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<v Speaker 1>kinds of really notable guests. He's also of the best

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<v Speaker 1>selling comprehensive guide NFTs Digital Artwork Blockchain Technology, a highly

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<v Speaker 1>a claimed book that is Welcome to the show, Mark Beckman,

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<v Speaker 1>Let's talk about your book Some Future Day, How Ai

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<v Speaker 1>Is Going To Change Everything. It's good to have you

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<v Speaker 1>on the Morning show.

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<v Speaker 3>Good morning, Thank you so much for having me, and

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<v Speaker 3>thank you for that very very very nice introduction.

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<v Speaker 1>I appreciate it well, and you know, based on your

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<v Speaker 1>resume it was quite abbreviated. I tried to get the

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<v Speaker 1>key elements in but it is impressive what you've been

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<v Speaker 1>able to do. Let's talk about AI. I'm old enough

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<v Speaker 1>to remember when it was a big thing that IBM

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<v Speaker 1>invented Big Blue, which actually beat a human being in

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<v Speaker 1>the game of chess. That's peanuts compared to what this

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<v Speaker 1>stuff can do today. And I think, and I know

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<v Speaker 1>your book presents I think in an optimistic way how

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<v Speaker 1>this is going to benefit, you know, the masses, But

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<v Speaker 1>I think most people are afraid of it, like I'm

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<v Speaker 1>going to be out of a job, kind of afraid.

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<v Speaker 3>Well, you know, it's for sure. People are concerned as

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<v Speaker 3>they are with every technology and what my book does,

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<v Speaker 3>and I think your audience would appreciate it. I'm sure

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<v Speaker 3>there are tons of people in your audience who are

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<v Speaker 3>smart and curious and beginners. And for those beginners who

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<v Speaker 3>are interested in learning how they can enhance their career,

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<v Speaker 3>make more money, improve their family, I've improved their communities.

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<v Speaker 3>My book brings those beginners into the world of artificial intelligence,

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<v Speaker 3>and after every chapter, I actually provide the reader with

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<v Speaker 3>tools that they can use today to start implementing. Whether

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<v Speaker 3>that means they want to learn how to create new artwork,

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<v Speaker 3>or write a song, or how to you know, create

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<v Speaker 3>more efficiencies at work with emails and writing even business.

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<v Speaker 3>You know, so many of us struggle. We have a

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<v Speaker 3>new business idea, but we don't want to write the

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<v Speaker 3>business plan. I mean now literally, with these new tools,

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<v Speaker 3>we can write a business plan in a matter of minutes.

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<v Speaker 2>It's incredible. So I lay that all out in my new.

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<v Speaker 3>Book some future day, how AI is going to change everything?

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<v Speaker 3>And you know, obviously it's on Amazon, Barnes and Noble,

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<v Speaker 3>target all the big booksellers. But it's pretty straightforward and

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<v Speaker 3>that's why I'm very optimistic about it. I think that

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<v Speaker 3>this will have very very positive implications to everybody.

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<v Speaker 1>Hey, and your book also is available on my blog

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<v Speaker 1>page at fifty five caresee dot com. Always put the book,

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<v Speaker 1>authors books and a link to buy them on my

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<v Speaker 1>blog page. So that's one more mechanism so my listeners

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<v Speaker 1>can always remember that. Now, I guess my concern on this,

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<v Speaker 1>And you know, I practiced law for a long time,

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<v Speaker 1>sixteen years. I've been on the radio for nineteen, but

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<v Speaker 1>prior to that, sixteen years of practicing law, and I

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<v Speaker 1>know they're using AI to create legal briefs. Part of

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<v Speaker 1>The thing about being a lawyer was it required critical

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<v Speaker 1>thinking analysis. You had to do the work yourself, which

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<v Speaker 1>helped you improve the case, manage the direction of the

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<v Speaker 1>arguments and articulating them. It helped the juices in the

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<v Speaker 1>brain flow, and I think that benefit of the client.

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<v Speaker 1>And when you talk about like having it write a

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<v Speaker 1>business plan if you're got a great idea for a business,

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<v Speaker 1>isn't part of developing the business itself sitting down and

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<v Speaker 1>contemplating as you write a business plan to help you,

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<v Speaker 1>you know, steer the direction of the business model. I

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<v Speaker 1>mean it forces you to think, I just worry about

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<v Speaker 1>AI maybe dumbing us down. It doesn't require It takes

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<v Speaker 1>away the logic and the in the creative component that

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<v Speaker 1>your brain works on, and I think that part benefits

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<v Speaker 1>you and helps you develop as a person.

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<v Speaker 3>So it's a it's a great question, particularly from me

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<v Speaker 3>because my background.

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<v Speaker 2>Is law as well.

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<v Speaker 3>And yeah, so I'll tell you something cool on one

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<v Speaker 3>of my episodes. I'd love to send it to you somehow.

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<v Speaker 3>But on one of my episodes on my show Some

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<v Speaker 3>Future Day on youtubet, I introduced to my audience the

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<v Speaker 3>first political figure who uses artificial intelligence to draft a bill,

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<v Speaker 3>and you can imagine.

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<v Speaker 2>His name is Clyde Vanelle.

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<v Speaker 3>He's here in New York City, and you can imagine

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<v Speaker 3>Assemblyman Clyde got into a.

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<v Speaker 2>Lot of trouble.

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<v Speaker 3>His constituency went ballistic on him. But what he admitted

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<v Speaker 3>was that he had to go and apply that personal

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<v Speaker 3>touch that you were talking about, your concern his creativity

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<v Speaker 3>at the end of the day, And I right about

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<v Speaker 3>this in my book too. If you look at machine

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<v Speaker 3>versus man, man still wins that creative element. You're right,

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<v Speaker 3>we could be creative with artificial intelligence, but it's not

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<v Speaker 3>going to get that emotional connection. You can't break through

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<v Speaker 3>the way Bob Dylan does. You can't break through the

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<v Speaker 3>way Pablo Picasso does. So for sure humans will beat

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<v Speaker 3>the machines every single time. And I get into like

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<v Speaker 3>some fun stories. The book isn't just technical with regards

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<v Speaker 3>to say, use this tool if you want to create

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<v Speaker 3>a painting, use this tool.

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<v Speaker 2>If you want to create a photograph.

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<v Speaker 3>But I get into like these types of stories and

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<v Speaker 3>issues too, and I get and I go deep into

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<v Speaker 3>the idea of like the human spirit, our ability as

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<v Speaker 3>creators to touch emotion is far superior than algebra, and

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<v Speaker 3>at the end of the day, AI is literally algebra,

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<v Speaker 3>it's predicting. So I'm with you on that humans are

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<v Speaker 3>going to beat machines all day long.

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<v Speaker 1>Well, and you know, in terms of drafting a bill,

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<v Speaker 1>I you know and understand how legislative drafting is done.

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<v Speaker 1>You take the Code of Federal Regulars for example, when

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<v Speaker 1>you see a bill out of Congress, you have to

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<v Speaker 1>refer back to the original coda feder regulations to see

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<v Speaker 1>what the original reg stated. They never incorporate that language

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<v Speaker 1>into a new builder work and on, they just change

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<v Speaker 1>things within it. So artificial intelligence can go a long

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<v Speaker 1>way because it can easily digest thousands and thousands of

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<v Speaker 1>pages of rags and make sure what you're writing now

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<v Speaker 1>you know it goes, you know, falls in line with

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<v Speaker 1>what's already on the book. So that is a great advance.

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<v Speaker 1>It takes out the human error component of that and

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<v Speaker 1>a lot of man hours or hours of work. But

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<v Speaker 1>you know, I guess I wonder in terms of other

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<v Speaker 1>things like well, maybe human error we have to worry

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<v Speaker 1>about that, and it takes out that element of human error.

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<v Speaker 1>But these artificial intelligence platforms are programmed by humans. So

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<v Speaker 1>you got that whole garbage in, garbage out kind of concern,

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<v Speaker 1>and we've seen some of that pop up with artificial

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<v Speaker 1>intelligence being rolled out, Like how come there's so much

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<v Speaker 1>bias in one direction with everything this system turns out,

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<v Speaker 1>like chat GPT for example.

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<v Speaker 3>That's a great question. So my book gets into this issue.

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<v Speaker 3>It's a real issue, the idea of racism, sexism, and bias.

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<v Speaker 3>And what you're talking about is the way that these llms,

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<v Speaker 3>these large language models, are trained, and when they're trained effectively,

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<v Speaker 3>what's happening is for your audience, the tech companies like

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<v Speaker 3>open Ai and Microsoft that are building the llms, they're

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<v Speaker 3>taking a corpus of information and data from humanity and

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<v Speaker 3>feeding them into the computer to give the effectively the

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<v Speaker 3>intelligence the artificial intelligence life.

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<v Speaker 2>But let's face it, a lot of.

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<v Speaker 3>That information is not just faulty in the way that

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<v Speaker 3>you spoke about garbage in, garbage out, but it's also

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<v Speaker 3>missing huge blocks of data. So think in terms of

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<v Speaker 3>like the mid century, nineteen fifties, when certain parts of

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<v Speaker 3>our population weren't included, weren't even able to draft certain

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<v Speaker 3>research papers and research studies. So if you look at,

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<v Speaker 3>for example, the Nobel Prize winner is going through.

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<v Speaker 2>The forties and the fifties, they're typically.

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<v Speaker 3>Just representative of one gender, of one skin color, and

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<v Speaker 3>we're missing out a ton of points of view. There

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<v Speaker 3>are no winning winners in the Noble Award arena in

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<v Speaker 3>the nineteen fifties because they weren't allowed to participate. So

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<v Speaker 3>the other issue that's never going to be fixable, it

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<v Speaker 3>will always be biased to your point, is the fact

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<v Speaker 3>that those points of view are not included from that

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<v Speaker 3>time period when these llms were trained. So it really

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<v Speaker 3>is an issue, but it is getting better. So there's

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<v Speaker 3>the issue of let's say, explicit bias, which I think

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<v Speaker 3>is what you were focused on, But then there's this

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<v Speaker 3>implicit bias which is going to stay forever.

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<v Speaker 1>I'm talking with Mark Beckman off of the book Some

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<v Speaker 1>Future Day How AI is Going to Change Everything? And

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<v Speaker 1>any book you suggests that artificial intelligence might have the

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<v Speaker 1>ability to strengthen family bonds and improve the quality of

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<v Speaker 1>our home wives along. How might that work out? And

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<v Speaker 1>stood what are you referring to?

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<v Speaker 2>Okay, I love that.

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<v Speaker 3>You bring it up, and I'm going to give you

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<v Speaker 3>an example of something that came my way, as you

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<v Speaker 3>can imagine, because of the book.

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<v Speaker 2>All I'm doing is meeting people who.

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<v Speaker 3>Are coming at me and talking about artificial intelligence.

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<v Speaker 2>All day, every day.

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<v Speaker 3>And this is a crazy story, but it's true, and

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<v Speaker 3>you know, maybe it's good. So there's a couple, young

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<v Speaker 3>couple probably in their thirties living in Texas that came

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<v Speaker 3>to me and they were like, we want to tell

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<v Speaker 3>you the story. We've been fighting like crazy, and I

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<v Speaker 3>guess the husband has a lack of desire to be

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<v Speaker 3>cooperative with his wife and go to a marriage counselor.

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<v Speaker 3>So they negotiated and the deal is, believe it or not,

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<v Speaker 3>it's nuts, is that chatchpt is the marriage counselor and

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<v Speaker 3>every time they have an argument, they enter their arguments

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<v Speaker 3>into chat gypt to find a resolution. And as weird

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<v Speaker 3>as this sounds, it's true and it's been helping their marriage.

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<v Speaker 3>So this is like one of the most bizarre, Like

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<v Speaker 3>I definitely didn't write about this in the book, Like

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<v Speaker 3>this wasn't something I expected. But people are becoming creative

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<v Speaker 3>and now they're using chat e ept to have a

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<v Speaker 3>better married life.

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<v Speaker 1>That's unusual, you know, taking the place of a therapist.

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<v Speaker 1>And I can hear people in the therapy community going,

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<v Speaker 1>oh my god, AI is going to put me out

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<v Speaker 1>of business. But that takes out that human element.

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<v Speaker 2>You know.

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<v Speaker 1>If I meet you in person, we sit down and

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<v Speaker 1>we talk, I can gauge the type of person you are.

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<v Speaker 1>I can see how you react to different situations. I

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<v Speaker 1>can understand your emotions and how you know, maybe maybe

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<v Speaker 1>you're you fly off the handle quickly or you react

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<v Speaker 1>differently different based on different subject matters. And I don't

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<v Speaker 1>understand how artificial intelligence can can can grasp that human element.

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<v Speaker 1>You type of question in my wife and I are

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<v Speaker 1>fighting about this, that doesn't really fully appreciate the whole

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<v Speaker 1>situation that's going on.

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<v Speaker 3>I want to take you a little further down this path,

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<v Speaker 3>so think in terms of a well, first of all,

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<v Speaker 3>I want to tell you there will inevitably be a

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<v Speaker 3>whole You keep referring to job loss, and there will

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<v Speaker 3>definitely be a huge elimination of jobs, white collar jobs, professionals,

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<v Speaker 3>lawyers and the like. And there have already been great advances,

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<v Speaker 3>and I talk about this in the book. I break

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<v Speaker 3>out different business sectors in the book finance, medicine, the

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<v Speaker 3>creative industries, fashion, art, music, Hollywood, and there have been

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<v Speaker 3>tremendous advances in the medical industry. For example, think in

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<v Speaker 3>terms of discovering diagnosing illnesses. Google created a vertical called AMY.

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<v Speaker 3>It's a type of artificial intelligence that they've trained and

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<v Speaker 3>almost with one hundred percent accuracy.

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<v Speaker 2>Now they could discover.

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<v Speaker 3>And diagnose rare diseases and old diseases that have.

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<v Speaker 2>Even been eliminated from society. So they're doing great with that.

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<v Speaker 2>Think about this.

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<v Speaker 3>Imagine if you have a child who is ten years

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<v Speaker 3>old and she's starting to struggle with some issues, and

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<v Speaker 3>you use artificial intelligence to diagnose what your child's mental

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<v Speaker 3>illness might be, and then from there you can go

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<v Speaker 3>to a doctor and start working with a doctor.

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<v Speaker 2>Well, the child will also.

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<v Speaker 3>Have at you know, I think eventually really soon actually

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<v Speaker 3>like it's on us now, an AI agent which could

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<v Speaker 3>work with them in so many different ways. And that

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<v Speaker 3>AI agent that could serve almost as like a technological

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<v Speaker 3>like robotic type of therapist, will also remember all of

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<v Speaker 3>your child's issues. The child might feel freer speaking to

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<v Speaker 3>something that is just a robot, let's say, versus then

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<v Speaker 3>the human, and that artificial intelligence will remember all of

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<v Speaker 3>your child's fears and frailties and issues and problems to

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<v Speaker 3>take that along with her for her entire life. They're

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<v Speaker 3>going to see the same thing change as it. Really

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<v Speaker 3>it's the educ tutors where you know forever, the artificial

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<v Speaker 3>intelligence will build and work with your child in different ways.

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<v Speaker 3>From an academic perspective, they'll build on it through years

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<v Speaker 3>and years and years of fostering a relationship and training

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<v Speaker 3>itself in a specialized way. I can see that specific

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<v Speaker 3>to your child's needs. So again these are like foreign concepts,

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<v Speaker 3>but there could be benefits. And again my perspective is

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<v Speaker 3>AI is simply a tool. It's only math, and it

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<v Speaker 3>should be not It should not be replacing the professionals

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<v Speaker 3>and the humans.

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<v Speaker 2>But if the professionals could use.

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<v Speaker 3>Them as a tool, it could provide our society with

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<v Speaker 3>tremendous benefits.

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<v Speaker 1>Lots take in here, get a copy of it some

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<v Speaker 1>future day. How AI is going to change everything. It's

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<v Speaker 1>been a pleasure talking with you, Mark Beckman. Really appreciate

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<v Speaker 1>the time you spit my listeners and me, and I'm

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<v Speaker 1>sure they're going to grab up a copy of that

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<v Speaker 1>book fifty five cares dot Com to do. So thanks

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<v Speaker 1>for your time. Have a wonderful day, My friend,